business organization essay introduction

How to Write an Essay Introduction (with Examples)   

The introduction of an essay plays a critical role in engaging the reader and providing contextual information about the topic. It sets the stage for the rest of the essay, establishes the tone and style, and motivates the reader to continue reading. 

Table of Contents

What is an essay introduction , what to include in an essay introduction, how to create an essay structure , step-by-step process for writing an essay introduction , how to write an essay introduction paragraph with paperpal – step -by -step, how to write a hook for your essay , how to include background information , how to write a thesis statement .

• Argumentative Essay Introduction Example: 
• Expository Essay Introduction Example 

Literary Analysis Essay Introduction Example

Check and revise – checklist for essay introduction , key takeaways , frequently asked questions .

An introduction is the opening section of an essay, paper, or other written work. It introduces the topic and provides background information, context, and an overview of what the reader can expect from the rest of the work. 1 The key is to be concise and to the point, providing enough information to engage the reader without delving into excessive detail. 

The essay introduction is crucial as it sets the tone for the entire piece and provides the reader with a roadmap of what to expect. Here are key elements to include in your essay introduction: 

• Hook : Start with an attention-grabbing statement or question to engage the reader. This could be a surprising fact, a relevant quote, or a compelling anecdote. 
• Background information : Provide context and background information to help the reader understand the topic. This can include historical information, definitions of key terms, or an overview of the current state of affairs related to your topic. 
• Thesis statement : Clearly state your main argument or position on the topic. Your thesis should be concise and specific, providing a clear direction for your essay. 

Before we get into how to write an essay introduction, we need to know how it is structured. The structure of an essay is crucial for organizing your thoughts and presenting them clearly and logically. It is divided as follows: 2  

• Introduction:  The introduction should grab the reader’s attention with a hook, provide context, and include a thesis statement that presents the main argument or purpose of the essay.  
• Body:  The body should consist of focused paragraphs that support your thesis statement using evidence and analysis. Each paragraph should concentrate on a single central idea or argument and provide evidence, examples, or analysis to back it up.  
• Conclusion:  The conclusion should summarize the main points and restate the thesis differently. End with a final statement that leaves a lasting impression on the reader. Avoid new information or arguments. 

Here’s a step-by-step guide on how to write an essay introduction: 

• Start with a Hook : Begin your introduction paragraph with an attention-grabbing statement, question, quote, or anecdote related to your topic. The hook should pique the reader’s interest and encourage them to continue reading. 
• Provide Background Information : This helps the reader understand the relevance and importance of the topic. 
• State Your Thesis Statement : The last sentence is the main argument or point of your essay. It should be clear, concise, and directly address the topic of your essay. 
• Preview the Main Points : This gives the reader an idea of what to expect and how you will support your thesis. 
• Keep it Concise and Clear : Avoid going into too much detail or including information not directly relevant to your topic. 
• Revise : Revise your introduction after you’ve written the rest of your essay to ensure it aligns with your final argument. 

Unsure of how to start your essay introduction? Leverage Paperpal’s Generative AI templates to provide a base for your essay introduction. Here’s an example of an essay outline generated by Paperpal.  

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This is one of the key steps in how to write an essay introduction. Crafting a compelling hook is vital because it sets the tone for your entire essay and determines whether your readers will stay interested. A good hook draws the reader in and sets the stage for the rest of your essay.  

• Avoid Dry Fact : Instead of simply stating a bland fact, try to make it engaging and relevant to your topic. For example, if you’re writing about the benefits of exercise, you could start with a startling statistic like, “Did you know that regular exercise can increase your lifespan by up to seven years?” 
• Avoid Using a Dictionary Definition : While definitions can be informative, they’re not always the most captivating way to start an essay. Instead, try to use a quote, anecdote, or provocative question to pique the reader’s interest. For instance, if you’re writing about freedom, you could begin with a quote from a famous freedom fighter or philosopher. 
• Do Not Just State a Fact That the Reader Already Knows : This ties back to the first point—your hook should surprise or intrigue the reader. For Here’s an introduction paragraph example, if you’re writing about climate change, you could start with a thought-provoking statement like, “Despite overwhelming evidence, many people still refuse to believe in the reality of climate change.” 

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Including background information in the introduction section of your essay is important to provide context and establish the relevance of your topic. When writing the background information, you can follow these steps: 

• Start with a General Statement:  Begin with a general statement about the topic and gradually narrow it down to your specific focus. For example, when discussing the impact of social media, you can begin by making a broad statement about social media and its widespread use in today’s society, as follows: “Social media has become an integral part of modern life, with billions of users worldwide.” 
• Define Key Terms : Define any key terms or concepts that may be unfamiliar to your readers but are essential for understanding your argument. 
• Provide Relevant Statistics:  Use statistics or facts to highlight the significance of the issue you’re discussing. For instance, “According to a report by Statista, the number of social media users is expected to reach 4.41 billion by 2025.” 
• Discuss the Evolution:  Mention previous research or studies that have been conducted on the topic, especially those that are relevant to your argument. Mention key milestones or developments that have shaped its current impact. You can also outline some of the major effects of social media. For example, you can briefly describe how social media has evolved, including positives such as increased connectivity and issues like cyberbullying and privacy concerns. 
• Transition to Your Thesis:  Use the background information to lead into your thesis statement, which should clearly state the main argument or purpose of your essay. For example, “Given its pervasive influence, it is crucial to examine the impact of social media on mental health.” 

A thesis statement is a concise summary of the main point or claim of an essay, research paper, or other type of academic writing. It appears near the end of the introduction. Here’s how to write a thesis statement: 

• Identify the topic:  Start by identifying the topic of your essay. For example, if your essay is about the importance of exercise for overall health, your topic is “exercise.” 
• State your position:  Next, state your position or claim about the topic. This is the main argument or point you want to make. For example, if you believe that regular exercise is crucial for maintaining good health, your position could be: “Regular exercise is essential for maintaining good health.” 
• Support your position:  Provide a brief overview of the reasons or evidence that support your position. These will be the main points of your essay. For example, if you’re writing an essay about the importance of exercise, you could mention the physical health benefits, mental health benefits, and the role of exercise in disease prevention. 
• Make it specific:  Ensure your thesis statement clearly states what you will discuss in your essay. For example, instead of saying, “Exercise is good for you,” you could say, “Regular exercise, including cardiovascular and strength training, can improve overall health and reduce the risk of chronic diseases.” 

Examples of essay introduction 

Here are examples of essay introductions for different types of essays: 

Argumentative Essay Introduction Example:  

Topic: Should the voting age be lowered to 16? 

“The question of whether the voting age should be lowered to 16 has sparked nationwide debate. While some argue that 16-year-olds lack the requisite maturity and knowledge to make informed decisions, others argue that doing so would imbue young people with agency and give them a voice in shaping their future.” 

Expository Essay Introduction Example  

Topic: The benefits of regular exercise 

“In today’s fast-paced world, the importance of regular exercise cannot be overstated. From improving physical health to boosting mental well-being, the benefits of exercise are numerous and far-reaching. This essay will examine the various advantages of regular exercise and provide tips on incorporating it into your daily routine.” 

Text: “To Kill a Mockingbird” by Harper Lee 

“Harper Lee’s novel, ‘To Kill a Mockingbird,’ is a timeless classic that explores themes of racism, injustice, and morality in the American South. Through the eyes of young Scout Finch, the reader is taken on a journey that challenges societal norms and forces characters to confront their prejudices. This essay will analyze the novel’s use of symbolism, character development, and narrative structure to uncover its deeper meaning and relevance to contemporary society.” 

• Engaging and Relevant First Sentence : The opening sentence captures the reader’s attention and relates directly to the topic. 
• Background Information : Enough background information is introduced to provide context for the thesis statement. 
• Definition of Important Terms : Key terms or concepts that might be unfamiliar to the audience or are central to the argument are defined. 
• Clear Thesis Statement : The thesis statement presents the main point or argument of the essay. 
• Relevance to Main Body : Everything in the introduction directly relates to and sets up the discussion in the main body of the essay. 

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Writing a strong introduction is crucial for setting the tone and context of your essay. Here are the key takeaways for how to write essay introduction: 3  

• Hook the Reader : Start with an engaging hook to grab the reader’s attention. This could be a compelling question, a surprising fact, a relevant quote, or an anecdote. 
• Provide Background : Give a brief overview of the topic, setting the context and stage for the discussion. 
• Thesis Statement : State your thesis, which is the main argument or point of your essay. It should be concise, clear, and specific. 
• Preview the Structure : Outline the main points or arguments to help the reader understand the organization of your essay. 
• Keep it Concise : Avoid including unnecessary details or information not directly related to your thesis. 
• Revise and Edit : Revise your introduction to ensure clarity, coherence, and relevance. Check for grammar and spelling errors. 
• Seek Feedback : Get feedback from peers or instructors to improve your introduction further. 

The purpose of an essay introduction is to give an overview of the topic, context, and main ideas of the essay. It is meant to engage the reader, establish the tone for the rest of the essay, and introduce the thesis statement or central argument.  

An essay introduction typically ranges from 5-10% of the total word count. For example, in a 1,000-word essay, the introduction would be roughly 50-100 words. However, the length can vary depending on the complexity of the topic and the overall length of the essay.

An essay introduction is critical in engaging the reader and providing contextual information about the topic. To ensure its effectiveness, consider incorporating these key elements: a compelling hook, background information, a clear thesis statement, an outline of the essay’s scope, a smooth transition to the body, and optional signposting sentences.  

The process of writing an essay introduction is not necessarily straightforward, but there are several strategies that can be employed to achieve this end. When experiencing difficulty initiating the process, consider the following techniques: begin with an anecdote, a quotation, an image, a question, or a startling fact to pique the reader’s interest. It may also be helpful to consider the five W’s of journalism: who, what, when, where, why, and how.   For instance, an anecdotal opening could be structured as follows: “As I ascended the stage, momentarily blinded by the intense lights, I could sense the weight of a hundred eyes upon me, anticipating my next move. The topic of discussion was climate change, a subject I was passionate about, and it was my first public speaking event. Little did I know , that pivotal moment would not only alter my perspective but also chart my life’s course.” 

Crafting a compelling thesis statement for your introduction paragraph is crucial to grab your reader’s attention. To achieve this, avoid using overused phrases such as “In this paper, I will write about” or “I will focus on” as they lack originality. Instead, strive to engage your reader by substantiating your stance or proposition with a “so what” clause. While writing your thesis statement, aim to be precise, succinct, and clear in conveying your main argument.  

To create an effective essay introduction, ensure it is clear, engaging, relevant, and contains a concise thesis statement. It should transition smoothly into the essay and be long enough to cover necessary points but not become overwhelming. Seek feedback from peers or instructors to assess its effectiveness. 

References  

• Cui, L. (2022). Unit 6 Essay Introduction.  Building Academic Writing Skills . 
• West, H., Malcolm, G., Keywood, S., & Hill, J. (2019). Writing a successful essay.  Journal of Geography in Higher Education ,  43 (4), 609-617. 
• Beavers, M. E., Thoune, D. L., & McBeth, M. (2023). Bibliographic Essay: Reading, Researching, Teaching, and Writing with Hooks: A Queer Literacy Sponsorship. College English, 85(3), 230-242. 

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Business Organization and Its Forms: An In-Depth Analysis

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Introduction

Sole proprietorship: the simplest form.

General Partnership: Shared Responsibilities and Risks

Limited partnership: balancing risk and investment, c-corporation: separate legal entity, s-corporation: pass-through taxation with limitations, limited liability company (llc): combining features.

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Business Essay Introduction – Everything You Need To Know

Want to know business essay introduction then you are at the right place. Here we will discuss everything you need to know about business essay introduction. On the other hand, a business essay is a type of writing that presents an argument or analysis related to a specific business topic. It is a critical component of any business curriculum as it helps students develop their analytical and writing skills, which are essential in the business world. A business essay can be written on various topics, including marketing, finance, management, and entrepreneurship, among others.

In this blog, we will discuss the essential elements of a business essay introduction. The introduction is the first part of the essay that the reader encounters. Therefore, it should be engaging, informative, and persuasive. The introduction sets the tone for the rest of the essay and should capture the reader’s attention.

What is a Business Essay and Why is it Important?

Table of Contents

A business essay is an academic or professional piece of writing that discusses a specific aspect of the business world. It may focus on topics such as marketing, finance, management, entrepreneurship, or any other area related to the field of business. Business essays may be assigned as coursework in a business degree program or may be written by professionals for publication in industry-specific journals.

Business essays are important for several reasons. Firstly, they provide a platform for the discussion of critical issues facing the business world. By analyzing and discussing these issues, business essays can help individuals and organizations to develop better strategies and approaches to solving problems.

Secondly, business essays are a valuable tool for education and professional development. They help students and professionals to develop their understanding of complex business concepts and to improve their analytical and writing skills. Through the process of researching and writing a business essay, individuals can develop a deeper understanding of the subject matter and gain new insights into the challenges facing the business world.

Thirdly, business essays are important for thought leadership and innovation. By publishing thought-provoking and insightful essays, business professionals can contribute to the advancement of their field and help to shape the direction of future research and development.

Finally, business essays are important for sharing knowledge and best practices across the business community. By sharing their insights and experiences, business professionals can help others to learn from their successes and failures, and to apply these lessons to their own organizations.

Role of Business Essay Introduction

The introduction is a critical component of any business essay, setting the tone for the rest of the paper and providing the reader with a clear understanding of the purpose and scope of the essay. A good introduction should grab the reader’s attention, provide background information, state the thesis, outline the essay, persuade the reader, explain the importance of the topic, and provide information on the scope of the essay.

In the world of business, effective communication is essential for success. Whether you are communicating with customers, employees, or other stakeholders, the ability to convey your message clearly and concisely is critical. Business essays provide a platform for individuals and organizations to explore and discuss critical issues facing the business world, helping to develop better strategies and approaches to solving problems.

In this essay, we will examine the role of effective communication in the business world and explore the various strategies and tools that individuals and organizations can use to improve their communication skills. We will also discuss the importance of communication in different areas of business, including marketing, management, and entrepreneurship.

Through this analysis, we will demonstrate how effective communication can drive success in the business world, helping organizations to achieve their objectives and compete in a rapidly changing global marketplace. By focusing on the importance of communication in the business context, this essay aims to provide valuable insights and practical strategies for individuals and organizations seeking to improve their communication skills and succeed in the dynamic world of business.

The Importance Of A Business Essay Introduction

The introduction is a crucial part of any essay as it provides the reader with an overview of what to expect in the rest of the paper. A good introduction should:

1. Grab the reader’s attention

The introduction should be engaging and capture the reader’s attention. It should be interesting enough to make the reader want to continue reading the essay.

2. Provide background information

The introduction should provide some background information on the topic. This information helps the reader understand the context of the essay.

3. State the thesis

The introduction should state the thesis or the main argument of the essay. This statement helps the reader understand the purpose of the essay.

4. Outline the structure

The introduction should outline the structure of the essay. This information helps the reader understand the flow of the essay.

5. Persuade the reader

The introduction should be persuasive. It should convince the reader that the essay is worth reading.

Elements Of A Business Essay Introduction

The introduction of a business essay should include the following elements:

1. Attention-grabbing opening sentence

The introduction should start with an attention-grabbing sentence that captures the reader’s attention. This sentence could be a quote, a statistic, or an anecdote related to the topic.

2. Background information

The introduction should provide some background information on the topic. This information could include the history of the topic, current trends, or relevant facts and figures.

3. Thesis statement

The introduction should state the thesis or the main argument of the essay. The thesis statement should be clear and concise.

4. Outline of the essay

The introduction should provide an outline of the essay. This outline could include the main points that will be discussed in the essay.

5. Importance of the topic

The introduction should explain why the topic is important. This explanation could include the relevance of the topic to the business world, the impact of the topic on society, or the significance of the topic to the reader.

6. Scope of the essay

The introduction should also provide information on the scope of the essay. This information could include the specific aspects of the topic that will be discussed in the essay.

• Business Speech Topics
• Business Management Books

Examples Of Business Essay Introductions

Example 1: marketing.

Marketing is a critical component of any business strategy. It is the process of identifying and satisfying customer needs through the creation and delivery of value. In today’s competitive business environment, companies that fail to market their products effectively risk losing market share to their competitors. This essay will discuss the importance of marketing in business and the various strategies that companies can use to market their products.

Example 2: Finance

Finance is the backbone of any business. It is the process of managing money and investments to ensure the financial stability and growth of a company. In today’s complex business environment, companies need to have a solid financial strategy to remain competitive. This essay will discuss the role of finance in business and the various financial strategies that companies can use to achieve their financial objectives.

Example 3: Management

Management is the process of planning, organizing, and controlling resources to achieve specific goals. Effective management is critical to the success of any business, as it ensures that the company’s resources are used efficiently and effectively. This essay will discuss the importance of management in business and the various management strategies that companies can use to achieve their objectives. We will also explore the different management styles and their impact on organizational performance.

Example 4: Entrepreneurship

Entrepreneurship is the process of creating, developing, and managing a new business venture. It involves identifying a business opportunity, developing a business plan, and securing the necessary resources to start and grow the business. This essay will discuss the importance of entrepreneurship in the modern business world and the different entrepreneurial strategies that individuals can use to start and grow their businesses. We will also explore the challenges and opportunities that entrepreneurs face in today’s dynamic business environment.

Benefits of Writing a Good Business Introduction

Writing a good business essay introduction has several benefits, including:

1. Capturing the reader’s attention

A well-written introduction grabs the reader’s attention and encourages them to read further. This is especially important in a business context where attention to detail is critical.

2. Communicating the purpose of the essay

The introduction states the main argument or thesis of the essay, giving the reader a clear understanding of what to expect in the rest of the paper.

3. Setting the tone

The introduction sets the tone for the essay, providing a framework for the rest of the writing. This helps the reader to understand the author’s perspective and approach to the topic.

4. Outlining the structure of the essay

The introduction outlines the structure of the essay, providing the reader with a roadmap of the points that will be covered in the paper. This helps the reader to understand the flow of the essay and to follow the argument logically.

5. Providing context

The introduction provides context for the topic, explaining why it is important and relevant to the business world. This helps the reader to understand the significance of the topic and to engage with the content.

6. Persuading the reader

A well-written introduction is persuasive, encouraging the reader to take the author’s perspective seriously and to engage with the content. This is important in a business context, where the ability to persuade others is a key skill.

7. Demonstrating writing skills

Writing a good business essay introduction demonstrates the author’s writing skills, including their ability to organize ideas, use appropriate language, and communicate effectively. This is important in a business context, where clear and concise communication is critical.

In conclusion, the introduction is a critical component of any business essay. It sets the tone for the rest of the essay and should be engaging, informative, and persuasive. A good introduction should grab the reader’s attention, provide background information, state the thesis, outline the essay, persuade the reader, explain the importance of the topic, and provide information on the scope of the essay. By following these guidelines, writers can create effective business essay introductions that will engage their readers and provide them with valuable insights into the topic being discussed.

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Leadership in Organization Essay

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Introduction

Leadership qualities, leadership styles.

Globalization affectsleadership in diverse ways. Indicatively, there is an eminent increase in the level of organizational competitiveness. This trend remains observable within different business and organizational arena. The pattern explains the need for strategic leadership within organizations (DuBrin, 2011).

This paper defines the concept of leadership. It also highlights the significance of leadership and outlines its basic disparities with management. In addition, the discussion outlines and explains the six qualities of an effective leadership within organizational settings. Finally, there is a discussion of four different leadership styles. The paper also compares and analyzes the leadership styles. In this process, it provides examples of such leaders.

Leadership involves several functions and processes. Simply, it involves the process of directing individuals towards the attainment of specific objectives. The process involves controlling, managing and even manipulating. Leadership bears a lot of importance. Generally, groups of persons require an effective guidance and stewardship. The process enables timely accomplishment of principal goals. Observably, organizations are composed of diverse personalities (Polelle, 2007). Leadership helps in the processes of conflict resolutions.

Leadership enables individuals to develop analytical and critical skills. These are appropriate for effective dispute resolution. Leadership is important for personal motivation and inspiration. It is critical to note that motivation is a vital element in the development of novelty amongst various groups.

Therefore, leadership forms the springboard for innovation and transformation within organizations. Most leadership strategies play significant roles in introducing transformation or change initiatives within organizations. This practice remains entrenched in positive value systems and beliefs. Leadership is applicable in the nurturing and development of constructive behavior patterns and organizational culture (DuBrin, 2011).

There are several disparities between leadership and management processes. For example, unlike management, leadership operates to develop concepts and principles. On the other hand, management operations are purely administrative. Whilst most management procedures accept a given status quo, leadership processes enhance innovation.

Management applies pragmatic approaches in handling situations. However, leadership remains more resourceful (Jones & Pound, 2008). Moreover, its basic aim is to apply transformative problem resolution mechanisms. Leadership applies humanistic attributes such as empathy. Additionally, it concentrates on the development of personality.

In these initiatives, it provides attention to individual understanding and motivation. Conversely, management operations assume linear perspectives. There is also an eminent focus on structure and mechanisms. Management processes perceive threats and reduce the notable weaknesses.

Effective leaders depict transformative and strong personal qualities. Foremost, an effective leader must be visionary. This means that such leaders must have the competency to initiate strong vision within their teams. This defines the scope of operation and the critical objective of the entire team.

It also indicates the path that followers must pursue. Secondly, it is vital for leaders to be reliable (Jones & Pound, 2008). The followers are able to depend on and build trust on their leaders. An effective leader must not indulge in issuing false promises. Moreover, such leaders must be steadfast in meeting their promises. This relates to promises pertaining to the internal and external stakeholders. This quality enhances the processes of delegation and task completion.

Effective leaders require audacity as an important quality. This quality enables leaders to be outspoken and commanding. Particularly, this relates to dealing with their followers. The quality is vital since leadership involves effective communication and feedback processes. Leaders need the capacity to empower their followers. Effective leaders stir the emotions and motivate followers to achieve their life goals. Most innovators indicate the significance of motivation in enhancing novelty.

This quality is vital in the accomplishment of collective organizational objectives. All effective leaders must have a positive and constructive attitude towards their duties (DuBrin, 2011). This quality enables them to act as role models. Through this, they are also able to initiate good examples for their followers. Lastly, it is necessary for leaders to adopt motivating and transformative qualities. These are necessities in decision-making processes.

Autocratic leaders exercise full control over their followers. This leadership style is very different from the transactional or transformational headship. In this style of leadership, the followers have minimal capacities to provide advice.

Moreover, they do not participate in decision processes within the system (Polelle, 2007). It is unlike the democratic leadership in which there is maximum consideration of the opinions of various followers. President Mugabe is d example of an autocratic leader. This leadership approach enables faster decision-making procedures. Additionally, major are effectively completed.

Charismatic leadership is appropriate for the development of followers. It is also attributable to transformational leadership system. Charismatic leaders have the capability to motivate and inspire the followers to attain their basic goals (Jones & Pound, 2008).

The leadership system helps to stir dedication and commitment towards the attainment of collective aims. It is an opposite of autocratic leadership. Autocratic leadership does not involve all followers. Principally, this relates to decision processes. Nelson Mandela is one of the world’s renowned charismatic leaders.

Transactional leadership bases its principles on team processes. According to this approach, all team members indulge in work and decision initiatives. All members are bound to accomplish specific obligations. This is largely unlike the bureaucratic or autocratic approaches to leadership. There are reimbursements provided to all the members.

However, this occurs only after their effective performance. Mr. Lee Kuan Yew of Singapore provides an example of a transactional leader (Polelle, 2007). There are unique features of transactional leadership. For instance, there is a proper definition and delegation of individual roles. These have remarkable contributions to the collective objectives of particular teams.

Democratic leadership style utilizes the principles of participation. The approach is an opposite of autocratic leadership system. The leadership system considers the feelings and insinuations of all personalities or followers. In addition, unlike the bureaucratic processes, these leaders engage all persons in their decision processes.

There are notable similarities with other leadership systems (Polelle, 2007). For example, transformational leadership also encourages motivation and novelty. The maximum participation of followers lowers the basic time for decision operations. However, like in other constructive forms of leadership, the system is effective. One of the globally acknowledged democratic leaders is John F. Kennedy.

Poor leadership strategies make organizations more redundant and non-competitive. Therefore, leadership is a critical component of management. It is appropriate for organizations to be aware of various leadership approaches. Principally, there is an evident significance of leadership in enhancing competitive performance and output.

This is applicable to both the business and non-profit organization. There is a high level of competition within the domestic and global platforms. The paper focused on the analysis of the concept of leadership. Apart from this, it also discussed different leadership qualities and styles.

DuBrin, A. J. (2011). Leadership: Research findings, practice, and skills . Mason, OH: South-Western Cengage Learning.

Jones, C. A. & Pound, L. (2008). Leadership and management in the early years: From principles to practice . Maidenhead: Open University Press.

Polelle, M. R. (2007). Leadership: Fifty great leaders and the worlds they made . Westport, Conn: Greenwood Press.

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Business Essay Examples

13 Business Essay Examples for Students

14 min read

Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help! 

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

Business Essay Examples Pdf

Business Essay Example Grade 10

Business Essay Example Grade 11

A Level Business Essay Examples

University Business Essay Examples

International Business Essay Examples

Short Essay About Business

College Essay About Starting A Business

Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter. 

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research. 

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims. 

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions. 

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Comparative Essays 

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons. 

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way. 

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations. 

This section should be written after completing the essay, as it gives a clear picture of what the essay covers. 

Here is how you start a business essay sample:

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay. 

Here is a business essay introduction example:

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior. 

Here is a sample industry analysis

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues. 

Here is an example paragraph:

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible. 

For instance:

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest. 

This section should be detailed and include specific action steps. 

For example:

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations. 

This section should be clear, concise, and impactful. 

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

• Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
• Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
• Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
• Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful. 

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service . 

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.  

So why wait? Contact us today and let our AI essay writer take your business essays to the next level!

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Organization and Structure

Welcome to the Purdue OWL

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Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

There is no single organizational pattern that works well for all writing across all disciplines; rather, organization depends on what you’re writing, who you’re writing it for, and where your writing will be read. In order to communicate your ideas, you’ll need to use a logical and consistent organizational structure in all of your writing. We can think about organization at the global level (your entire paper or project) as well as at the local level (a chapter, section, or paragraph). For an American academic situation, this means that at all times, the goal of revising for organization and structure is to consciously design your writing projects to make them easy for readers to understand. In this context, you as the writer are always responsible for the reader's ability to understand your work; in other words, American academic writing is writer-responsible. A good goal is to make your writing accessible and comprehensible to someone who just reads sections of your writing rather than the entire piece. This handout provides strategies for revising your writing to help meet this goal.

Note that this resource focuses on writing for an American academic setting, specifically for graduate students. American academic writing is of course not the only standard for academic writing, and researchers around the globe will have different expectations for organization and structure. The OWL has some more resources about writing for American and international audiences here .

Whole-Essay Structure

While organization varies across and within disciplines, usually based on the genre, publication venue, and other rhetorical considerations of the writing, a great deal of academic writing can be described by the acronym IMRAD (or IMRaD): Introduction, Methods, Results, and Discussion. This structure is common across most of the sciences and is often used in the humanities for empirical research. This structure doesn't serve every purpose (for instance, it may be difficult to follow IMRAD in a proposal for a future study or in more exploratory writing in the humanities), and it is often tweaked or changed to fit a particular situation. Still, its wide use as a base for a great deal of scholarly writing makes it worthwhile to break down here.

• Introduction : What is the purpose of the study? What were the research questions? What necessary background information should the reader understand to help contextualize the study? (Some disciplines include their literature review section as part of the introduction; some give the literature review its own heading on the same level as the other sections, i.e., ILMRAD.) Some writers use the CARS model to help craft their introductions more effectively.
• Methods: What methods did the researchers use? How was the study conducted? If the study included participants, who were they, and how were they selected?
• Results : This section lists the data. What did the researchers find as a result of their experiments (or, if the research is not experimental, what did the researchers learn from the study)? How were the research questions answered?
• Discussion : This section places the data within the larger conversation of the field. What might the results mean? Do these results agree or disagree with other literature cited? What should researchers do in the future?

Depending on your discipline, this may be exactly the structure you should use in your writing; or, it may be a base that you can see under the surface of published pieces in your field, which then diverge from the IMRAD structure to meet the expectations of other scholars in the field. However, you should always check to see what's expected of you in a given situation; this might mean talking to the professor for your class, looking at a journal's submission guidelines, reading your field's style manual, examining published examples, or asking a trusted mentor. Every field is a little different.

Outlining & Reverse Outlining

One of the most effective ways to get your ideas organized is to write an outline. A traditional outline comes as the pre-writing or drafting stage of the writing process. As you make your outline, think about all of the concepts, topics, and ideas you will need to include in order to accomplish your goal for the piece of writing. This may also include important citations and key terms. Write down each of these, and then consider what information readers will need to know in order for each point to make sense. Try to arrange your ideas in a way that logically progresses, building from one key idea or point to the next.

Questions for Writing Outlines

• What are the main points I am trying to make in this piece of writing?
• What background information will my readers need to understand each point? What will novice readers vs. experienced readers need to know?
• In what order do I want to present my ideas? Most important to least important, or least important to most important? Chronologically? Most complex to least complex? According to categories? Another order?

Reverse outlining comes at the drafting or revision stage of the writing process. After you have a complete draft of your project (or a section of your project), work alone or with a partner to read your project with the goal of understanding the main points you have made and the relationship of these points to one another. The OWL has another resource about reverse outlining here.

Questions for Writing Reverse Outlines

• What topics are covered in this piece of writing?
• In what order are the ideas presented? Is this order logical for both novice and experienced readers?
• Is adequate background information provided for each point, making it easy to understand how one idea leads to the next?
• What other points might the author include to further develop the writing project?

Organizing at the sentence and paragraph level

Signposting.

Signposting is the practice of using language specifically designed to help orient readers of your text. We call it signposting because this practice is like leaving road signs for a driver — it tells your reader where to go and what to expect up ahead. Signposting includes the use of transitional words and phrasing, and they may be explicit or more subtle. For example, an explicit signpost might say:

This section will cover Topic A­­ and Topic B­­­­­.

A more subtle signpost might look like this:

It's important to consider the impact of Topic A­­ and Topic B­­­­­.

The style of signpost you use will depend on the genre of your paper, the discipline in which you are writing, and your or your readers’ personal preferences. Regardless of the style of signpost you select, it’s important to include signposts regularly. They occur most frequently at the beginnings and endings of sections of your paper. It is often helpful to include signposts at mid-points in your project in order to remind readers of where you are in your argument.

Questions for Identifying and Evaluating Signposts

• How and where does the author include a phrase, sentence, or short group of sentences that explains the purpose and contents of the paper?
• How does each section of the paper provide a brief summary of what was covered earlier in the paper?
• How does each section of the paper explain what will be covered in that section?
• How does the author use transitional words and phrases to guide readers through ideas (e.g. however, in addition, similarly, nevertheless, another, while, because, first, second, next, then etc.)?

WORKS CONSULTED

Clark, I. (2006). Writing the successful thesis and dissertation: Entering the conversation . Prentice Hall Press.

Davis, M., Davis, K. J., & Dunagan, M. (2012). Scientific papers and presentations . Academic press.

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Types of business associations

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business organization

business organization , an entity formed for the purpose of carrying on commercial enterprise. Such an organization is predicated on systems of law governing contract and exchange, property rights , and incorporation.

Business enterprises customarily take one of three forms: individual proprietorships, partnerships , or limited-liability companies (or corporations). In the first form, a single person holds the entire operation as his personal property , usually managing it on a day-to-day basis. Most businesses are of this type. The second form, the partnership , may have from 2 to 50 or more members, as in the case of large law and accounting firms, brokerage houses, and advertising agencies. This form of business is owned by the partners themselves; they may receive varying shares of the profits depending on their investment or contribution. Whenever a member leaves or a new member is added, the firm must be reconstituted as a new partnership. The third form, the limited-liability company, or corporation , denotes incorporated groups of persons—that is, a number of persons considered as a legal entity (or fictive “person”) with property, powers, and liabilities separate from those of its members. This type of company is also legally separate from the individuals who work for it, whether they be shareholders or employees or both; it can enter into legal relations with them, make contracts with them, and sue and be sued by them. Most large industrial and commercial organizations are limited-liability companies.

This article deals primarily with the large private business organizations made up chiefly of partnerships and limited-liability companies—called collectively business associations. Some of the principles of operation included here also apply to large individually owned companies and to public enterprises.

Business associations have three distinct characteristics: (1) they have more than one member (at least when they are formed); (2) they have assets that are legally distinct from the private assets of the members; and (3) they have a formal system of management, which may or may not include members of the association.

The first feature, plurality of membership, distinguishes the business association from the business owned by one individual; the latter does not need to be regulated internally by law, because the single owner totally controls the assets. Because the single owner is personally liable for debts and obligations incurred in connection with the business, no special rules are needed to protect its creditors beyond the ordinary provisions of bankruptcy law.

The second feature, the possession of distinct assets (or a distinct patrimony), is required for two purposes: (1) to delimit the assets to which creditors of the association can resort to satisfy their claims (though in the case of some associations, such as the partnership, they can also compel the members to make good any deficiency) and (2) to make clear what assets the managers of the association may use to carry on business. The assets of an association are contributed directly or indirectly by its members—directly if a member transfers a personally owned business or property or investments to the association in return for a share in its capital, indirectly if a member’s share of capital is paid in cash and the association then uses that contribution and like contributions in cash made by other members to purchase a business, property, or investments.

The third essential feature, a system of management , varies greatly. In a simple form of business association the members who provide the assets are entitled to participate in the management unless otherwise agreed. In the more complex form of association, such as the company or corporation of the Anglo-American common-law countries, members have no immediate right to participate in the management of the association’s affairs; they are, however, legally entitled to appoint and dismiss the managers (known also as directors, presidents, or administrators), and their consent is legally required (if only pro forma) for major changes in the company’s structure or activities, such as reorganizations of its capital and mergers with other associations. The role of a member of a company or corporation is basically passive; a member is known as a shareholder or stockholder , the emphasis being placed on the individual’s investment function. The managers of a business association, however, do not in law comprise all of the persons who exercise discretion or make decisions. Even the senior executives of large corporations or companies may be merely employees, and, like manual or clerical workers, their legal relationship with the corporation is of no significance in considering the law governing the corporation. Whether an executive is a director, president, or administrator (an element in the company or corporation’s legal structure) depends on purely formal considerations; whether the executive is named as such in the document constituting the corporation or is subsequently appointed or elected to hold such an office, the person’s actual functions in running the corporation’s business and the amount of power or influence wielded are irrelevant. Nevertheless, for certain purposes, such as liability for defrauding creditors in English law and liability for deficiencies of assets in bankruptcy in French law , people who act as directors and participate in the management of the company’s affairs are treated as such even though they have not been formally appointed.

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• How to structure an essay: Templates and tips

How to Structure an Essay | Tips & Templates

Published on September 18, 2020 by Jack Caulfield . Revised on July 23, 2023.

The basic structure of an essay always consists of an introduction , a body , and a conclusion . But for many students, the most difficult part of structuring an essay is deciding how to organize information within the body.

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Table of contents

The basics of essay structure, chronological structure, compare-and-contrast structure, problems-methods-solutions structure, signposting to clarify your structure, other interesting articles, frequently asked questions about essay structure.

There are two main things to keep in mind when working on your essay structure: making sure to include the right information in each part, and deciding how you’ll organize the information within the body.

Parts of an essay

The three parts that make up all essays are described in the table below.

Order of information

You’ll also have to consider how to present information within the body. There are a few general principles that can guide you here.

The first is that your argument should move from the simplest claim to the most complex . The body of a good argumentative essay often begins with simple and widely accepted claims, and then moves towards more complex and contentious ones.

For example, you might begin by describing a generally accepted philosophical concept, and then apply it to a new topic. The grounding in the general concept will allow the reader to understand your unique application of it.

The second principle is that background information should appear towards the beginning of your essay . General background is presented in the introduction. If you have additional background to present, this information will usually come at the start of the body.

The third principle is that everything in your essay should be relevant to the thesis . Ask yourself whether each piece of information advances your argument or provides necessary background. And make sure that the text clearly expresses each piece of information’s relevance.

The sections below present several organizational templates for essays: the chronological approach, the compare-and-contrast approach, and the problems-methods-solutions approach.

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The chronological approach (sometimes called the cause-and-effect approach) is probably the simplest way to structure an essay. It just means discussing events in the order in which they occurred, discussing how they are related (i.e. the cause and effect involved) as you go.

A chronological approach can be useful when your essay is about a series of events. Don’t rule out other approaches, though—even when the chronological approach is the obvious one, you might be able to bring out more with a different structure.

Explore the tabs below to see a general template and a specific example outline from an essay on the invention of the printing press.

• Thesis statement
• Discussion of event/period
• Consequences
• Importance of topic
• Strong closing statement
• Claim that the printing press marks the end of the Middle Ages
• Background on the low levels of literacy before the printing press
• Thesis statement: The invention of the printing press increased circulation of information in Europe, paving the way for the Reformation
• High levels of illiteracy in medieval Europe
• Literacy and thus knowledge and education were mainly the domain of religious and political elites
• Consequence: this discouraged political and religious change
• Invention of the printing press in 1440 by Johannes Gutenberg
• Implications of the new technology for book production
• Consequence: Rapid spread of the technology and the printing of the Gutenberg Bible
• Trend for translating the Bible into vernacular languages during the years following the printing press’s invention
• Luther’s own translation of the Bible during the Reformation
• Consequence: The large-scale effects the Reformation would have on religion and politics
• Summarize the history described
• Stress the significance of the printing press to the events of this period

Essays with two or more main subjects are often structured around comparing and contrasting . For example, a literary analysis essay might compare two different texts, and an argumentative essay might compare the strengths of different arguments.

There are two main ways of structuring a compare-and-contrast essay: the alternating method, and the block method.

Alternating

In the alternating method, each paragraph compares your subjects in terms of a specific point of comparison. These points of comparison are therefore what defines each paragraph.

The tabs below show a general template for this structure, and a specific example for an essay comparing and contrasting distance learning with traditional classroom learning.

• Synthesis of arguments
• Topical relevance of distance learning in lockdown
• Increasing prevalence of distance learning over the last decade
• Thesis statement: While distance learning has certain advantages, it introduces multiple new accessibility issues that must be addressed for it to be as effective as classroom learning
• Classroom learning: Ease of identifying difficulties and privately discussing them
• Distance learning: Difficulty of noticing and unobtrusively helping
• Classroom learning: Difficulties accessing the classroom (disability, distance travelled from home)
• Distance learning: Difficulties with online work (lack of tech literacy, unreliable connection, distractions)
• Classroom learning: Tends to encourage personal engagement among students and with teacher, more relaxed social environment
• Distance learning: Greater ability to reach out to teacher privately
• Sum up, emphasize that distance learning introduces more difficulties than it solves
• Stress the importance of addressing issues with distance learning as it becomes increasingly common
• Distance learning may prove to be the future, but it still has a long way to go

In the block method, each subject is covered all in one go, potentially across multiple paragraphs. For example, you might write two paragraphs about your first subject and then two about your second subject, making comparisons back to the first.

The tabs again show a general template, followed by another essay on distance learning, this time with the body structured in blocks.

• Point 1 (compare)
• Point 2 (compare)
• Point 3 (compare)
• Point 4 (compare)
• Advantages: Flexibility, accessibility
• Disadvantages: Discomfort, challenges for those with poor internet or tech literacy
• Advantages: Potential for teacher to discuss issues with a student in a separate private call
• Disadvantages: Difficulty of identifying struggling students and aiding them unobtrusively, lack of personal interaction among students
• Advantages: More accessible to those with low tech literacy, equality of all sharing one learning environment
• Disadvantages: Students must live close enough to attend, commutes may vary, classrooms not always accessible for disabled students
• Advantages: Ease of picking up on signs a student is struggling, more personal interaction among students
• Disadvantages: May be harder for students to approach teacher privately in person to raise issues

An essay that concerns a specific problem (practical or theoretical) may be structured according to the problems-methods-solutions approach.

This is just what it sounds like: You define the problem, characterize a method or theory that may solve it, and finally analyze the problem, using this method or theory to arrive at a solution. If the problem is theoretical, the solution might be the analysis you present in the essay itself; otherwise, you might just present a proposed solution.

The tabs below show a template for this structure and an example outline for an essay about the problem of fake news.

• Introduce the problem
• Provide background
• Describe your approach to solving it
• Define the problem precisely
• Describe why it’s important
• Indicate previous approaches to the problem
• Present your new approach, and why it’s better
• Apply the new method or theory to the problem
• Indicate the solution you arrive at by doing so
• Assess (potential or actual) effectiveness of solution
• Describe the implications
• Problem: The growth of “fake news” online
• Prevalence of polarized/conspiracy-focused news sources online
• Thesis statement: Rather than attempting to stamp out online fake news through social media moderation, an effective approach to combating it must work with educational institutions to improve media literacy
• Definition: Deliberate disinformation designed to spread virally online
• Popularization of the term, growth of the phenomenon
• Previous approaches: Labeling and moderation on social media platforms
• Critique: This approach feeds conspiracies; the real solution is to improve media literacy so users can better identify fake news
• Greater emphasis should be placed on media literacy education in schools
• This allows people to assess news sources independently, rather than just being told which ones to trust
• This is a long-term solution but could be highly effective
• It would require significant organization and investment, but would equip people to judge news sources more effectively
• Rather than trying to contain the spread of fake news, we must teach the next generation not to fall for it

Signposting means guiding the reader through your essay with language that describes or hints at the structure of what follows.  It can help you clarify your structure for yourself as well as helping your reader follow your ideas.

The essay overview

In longer essays whose body is split into multiple named sections, the introduction often ends with an overview of the rest of the essay. This gives a brief description of the main idea or argument of each section.

The overview allows the reader to immediately understand what will be covered in the essay and in what order. Though it describes what  comes later in the text, it is generally written in the present tense . The following example is from a literary analysis essay on Mary Shelley’s Frankenstein .

Transitions

Transition words and phrases are used throughout all good essays to link together different ideas. They help guide the reader through your text, and an essay that uses them effectively will be much easier to follow.

Various different relationships can be expressed by transition words, as shown in this example.

Because Hitler failed to respond to the British ultimatum, France and the UK declared war on Germany. Although it was an outcome the Allies had hoped to avoid, they were prepared to back up their ultimatum in order to combat the existential threat posed by the Third Reich.

Transition sentences may be included to transition between different paragraphs or sections of an essay. A good transition sentence moves the reader on to the next topic while indicating how it relates to the previous one.

… Distance learning, then, seems to improve accessibility in some ways while representing a step backwards in others.

However , considering the issue of personal interaction among students presents a different picture.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
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• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

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The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

An essay isn’t just a loose collection of facts and ideas. Instead, it should be centered on an overarching argument (summarized in your thesis statement ) that every part of the essay relates to.

The way you structure your essay is crucial to presenting your argument coherently. A well-structured essay helps your reader follow the logic of your ideas and understand your overall point.

Comparisons in essays are generally structured in one of two ways:

• The alternating method, where you compare your subjects side by side according to one specific aspect at a time.
• The block method, where you cover each subject separately in its entirety.

It’s also possible to combine both methods, for example by writing a full paragraph on each of your topics and then a final paragraph contrasting the two according to a specific metric.

You should try to follow your outline as you write your essay . However, if your ideas change or it becomes clear that your structure could be better, it’s okay to depart from your essay outline . Just make sure you know why you’re doing so.

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9.3 Organizing Your Writing

Learning objectives.

• Understand how and why organizational techniques help writers and readers stay focused.
• Assess how and when to use chronological order to organize an essay.
• Recognize how and when to use order of importance to organize an essay.
• Determine how and when to use spatial order to organize an essay.

The method of organization you choose for your essay is just as important as its content. Without a clear organizational pattern, your reader could become confused and lose interest. The way you structure your essay helps your readers draw connections between the body and the thesis, and the structure also keeps you focused as you plan and write the essay. Choosing your organizational pattern before you outline ensures that each body paragraph works to support and develop your thesis.

This section covers three ways to organize body paragraphs:

• Chronological order
• Order of importance
• Spatial order

When you begin to draft your essay, your ideas may seem to flow from your mind in a seemingly random manner. Your readers, who bring to the table different backgrounds, viewpoints, and ideas, need you to clearly organize these ideas in order to help process and accept them.

A solid organizational pattern gives your ideas a path that you can follow as you develop your draft. Knowing how you will organize your paragraphs allows you to better express and analyze your thoughts. Planning the structure of your essay before you choose supporting evidence helps you conduct more effective and targeted research.

Chronological Order

In Chapter 8 “The Writing Process: How Do I Begin?” , you learned that chronological arrangement has the following purposes:

• To explain the history of an event or a topic
• To tell a story or relate an experience
• To explain how to do or to make something
• To explain the steps in a process

Chronological order is mostly used in expository writing , which is a form of writing that narrates, describes, informs, or explains a process. When using chronological order, arrange the events in the order that they actually happened, or will happen if you are giving instructions. This method requires you to use words such as first , second , then , after that , later , and finally . These transition words guide you and your reader through the paper as you expand your thesis.

For example, if you are writing an essay about the history of the airline industry, you would begin with its conception and detail the essential timeline events up until present day. You would follow the chain of events using words such as first , then , next , and so on.

Writing at Work

At some point in your career you may have to file a complaint with your human resources department. Using chronological order is a useful tool in describing the events that led up to your filing the grievance. You would logically lay out the events in the order that they occurred using the key transition words. The more logical your complaint, the more likely you will be well received and helped.

Choose an accomplishment you have achieved in your life. The important moment could be in sports, schooling, or extracurricular activities. On your own sheet of paper, list the steps you took to reach your goal. Try to be as specific as possible with the steps you took. Pay attention to using transition words to focus your writing.

Keep in mind that chronological order is most appropriate for the following purposes:

• Writing essays containing heavy research
• Writing essays with the aim of listing, explaining, or narrating
• Writing essays that analyze literary works such as poems, plays, or books

When using chronological order, your introduction should indicate the information you will cover and in what order, and the introduction should also establish the relevance of the information. Your body paragraphs should then provide clear divisions or steps in chronology. You can divide your paragraphs by time (such as decades, wars, or other historical events) or by the same structure of the work you are examining (such as a line-by-line explication of a poem).

On a separate sheet of paper, write a paragraph that describes a process you are familiar with and can do well. Assume that your reader is unfamiliar with the procedure. Remember to use the chronological key words, such as first , second , then , and finally .

Order of Importance

Recall from Chapter 8 “The Writing Process: How Do I Begin?” that order of importance is best used for the following purposes:

• Persuading and convincing
• Ranking items by their importance, benefit, or significance
• Illustrating a situation, problem, or solution

Most essays move from the least to the most important point, and the paragraphs are arranged in an effort to build the essay’s strength. Sometimes, however, it is necessary to begin with your most important supporting point, such as in an essay that contains a thesis that is highly debatable. When writing a persuasive essay, it is best to begin with the most important point because it immediately captivates your readers and compels them to continue reading.

For example, if you were supporting your thesis that homework is detrimental to the education of high school students, you would want to present your most convincing argument first, and then move on to the less important points for your case.

Some key transitional words you should use with this method of organization are most importantly , almost as importantly , just as importantly , and finally .

During your career, you may be required to work on a team that devises a strategy for a specific goal of your company, such as increasing profits. When planning your strategy you should organize your steps in order of importance. This demonstrates the ability to prioritize and plan. Using the order of importance technique also shows that you can create a resolution with logical steps for accomplishing a common goal.

On a separate sheet of paper, write a paragraph that discusses a passion of yours. Your passion could be music, a particular sport, filmmaking, and so on. Your paragraph should be built upon the reasons why you feel so strongly. Briefly discuss your reasons in the order of least to greatest importance.

Spatial Order

As stated in Chapter 8 “The Writing Process: How Do I Begin?” , spatial order is best used for the following purposes:

• Helping readers visualize something as you want them to see it
• Evoking a scene using the senses (sight, touch, taste, smell, and sound)
• Writing a descriptive essay

Spatial order means that you explain or describe objects as they are arranged around you in your space, for example in a bedroom. As the writer, you create a picture for your reader, and their perspective is the viewpoint from which you describe what is around you.

The view must move in an orderly, logical progression, giving the reader clear directional signals to follow from place to place. The key to using this method is to choose a specific starting point and then guide the reader to follow your eye as it moves in an orderly trajectory from your starting point.

Pay attention to the following student’s description of her bedroom and how she guides the reader through the viewing process, foot by foot.

Attached to my bedroom wall is a small wooden rack dangling with red and turquoise necklaces that shimmer as you enter. Just to the right of the rack is my window, framed by billowy white curtains. The peace of such an image is a stark contrast to my desk, which sits to the right of the window, layered in textbooks, crumpled papers, coffee cups, and an overflowing ashtray. Turning my head to the right, I see a set of two bare windows that frame the trees outside the glass like a 3D painting. Below the windows is an oak chest from which blankets and scarves are protruding. Against the wall opposite the billowy curtains is an antique dresser, on top of which sits a jewelry box and a few picture frames. A tall mirror attached to the dresser takes up most of the wall, which is the color of lavender.

The paragraph incorporates two objectives you have learned in this chapter: using an implied topic sentence and applying spatial order. Often in a descriptive essay, the two work together.

The following are possible transition words to include when using spatial order:

• Just to the left or just to the right
• On the left or on the right
• Across from
• A little further down
• To the south, to the east, and so on
• A few yards away
• Turning left or turning right

On a separate sheet of paper, write a paragraph using spatial order that describes your commute to work, school, or another location you visit often.

Collaboration

Please share with a classmate and compare your answers.

Key Takeaways

• The way you organize your body paragraphs ensures you and your readers stay focused on and draw connections to, your thesis statement.
• A strong organizational pattern allows you to articulate, analyze, and clarify your thoughts.
• Planning the organizational structure for your essay before you begin to search for supporting evidence helps you conduct more effective and directed research.
• Chronological order is most commonly used in expository writing. It is useful for explaining the history of your subject, for telling a story, or for explaining a process.
• Order of importance is most appropriate in a persuasion paper as well as for essays in which you rank things, people, or events by their significance.
• Spatial order describes things as they are arranged in space and is best for helping readers visualize something as you want them to see it; it creates a dominant impression.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Business Organization, Essay Example

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When creating a business there are many factors that need to be sorted. One of the most important factors in creating a business is determining the business organization. The type of business organization determines the structure or foundation which best fits the new company. Each group or individual has different objectives and may feel a certain type of business structure suits their business best. The first factor in deciding the business form and structure is the knowing what the size of the company will be. This factor ties into the individual needs of the owner, if they are looking for a partner, a group, or they want to work it alone. This is extremely important when figuring out legal liability. The essential reasoning in incorporating the business is to protect the personal assets. Financing and liabilities go hand in hand, and when they are smaller they might require a small business loan, or investment. Knowing the type of business structure can protect the owners from liability and risks. Taxes is also essential as the implications are needed when filing as a corporation, sole proprietorship, or partnership.

Business structure is also important is the type of expenses that need to pay when starting your business, and fees they pay each year. When determining the business structure there are four main business structures that include partnerships that protects the partner when either drafting a partner agreement that reports income and losses for each tax return so that it won’t be doubled. Partnerships doesn’t require a lot of paperwork from the state or federal government. Corporations are another business structure that corporations that are more costly than any other form of business structure. It is also difficult to maintain, taxed on income and required to file tax returns. Not only are difficult to navigate to the untrained owner, federal agencies carry stiff regulations and requirements that corporations must meet in order to operate unlike partnerships that operate like a sole proprietorship which is easy.

Stock Ratios

One of the most important stock ratio that assess the performance of the ratio is by the payout ratio. The payout ratio is considered one of the most influential ratio for companies to value their stock and cost of capital. These ratios are generally referred to as rates on return. The stock ratios measures the profitability of stock by their return on assets and their return on equity. Each ratio takes into account the total average assets and the stockholder’s equity. Equity and assets are the two common measures used to determine book value. Return on investment is a commons stock ratio used when calculating the money a company has gained or lost on an investment or stock.

Risks are very important to potential investors. They have to look at stock and maeausre if in the long run or the short run the stock will be successful or fell. Investors used several mechanism such as stock ratios in order to help value the risks if a stock price is too high. The stock market ratio commonly used is the price/earnings stock ratio that compares the current prices of the stock to its per-share earnings. The ratio calculates dividing the two factor then gauges thee value of the stock. The price earnings ratio generally reflects the expectations of the stock future prospects. When the stock has a high price to earnings ratio compared to other similar stocks, the investors can view the stock as being overvalued, unless the stock is viewed as worth the money in the future, and more importantly what the stock could be worth.

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Business Essay Topics to Write with Impact

Business essays are a common requirement for students pursuing various business-related courses. The key lies in choosing a familiar subject out of various business essay ideas that spark inspiration, one that can be thoroughly researched with ample sources, intriguing facts, or statistical data. In this article, we offer a comprehensive list of business essay topics ideas for you to write a paper that is unmatched!

Business Essay Topics Ideas: Navigating the Selection Process

Selecting the most suitable business essay topics can prove to be a challenging endeavor. Due to the intricate and sensitive nature of the subject, it is crucial to handle business terminologies with care while ensuring that your chosen topic remains intact. To aid you in this process, our custom coursework writing has compiled a set of important tips that will assist you in identifying an impressive essay topic.

• First and foremost, choose a topic that aligns with your personal interests and passions. This will not only make the writing business essay more enjoyable but also enable you to delve deeper into the subject matter.
• Additionally, opt for a business essay topic that offers a wide scope for research. Having access to a wealth of resources and information will enhance the quality and depth of your analysis.
• Select argumentative business essay topics that provide a rich pool of information and sources for reference. This ensures that you have a solid foundation to support your arguments and analysis.
• Prioritize topics that offer evidence, examples, or facts to substantiate the major points of your thesis statement. This not only strengthens your arguments but also demonstrates your understanding of the subject matter.
• Avoid the temptation to opt for overly broad subjects, as they can be challenging to cover comprehensively within the given deadline. Instead, focus on more specific aspects that allow for in-depth analysis and exploration. For instance, if you're writing an expository paper, you can enhance your approach by utilizing an expository essay outline . This will help you structure your major points more efficiently and ensure a clear and logical flow of ideas in your writing. 
• For case studies, consider selecting a business essay example centered around well-established companies and discussing their successes or failures. By offering concrete solutions, you can showcase your critical thinking and problem-solving skills.

50+ Business Essay Topics Ideas: Unleashing the Best Choice

While there is an abundance of business essay topics ideas to explore, we have curated a selection of exceptional choices to assist you in this endeavor. Take a thorough look at our handpicked list and discover an ideal topic that will serve as a solid foundation for crafting a detailed and engaging business essay.

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Business Management Essay Topics

Business management is a broad field that covers various topics affecting the management of business operations. It encompasses finance, marketing, sales, human resources, and supply chain management. The principles of business management are applicable to all types of businesses, whether small or large. Here are some topics from our ' Do my essay ' experts that can help you explore this area.

• Leadership Styles and Their Impact on Organizational Performance: Analyze different leadership styles (e.g., autocratic, democratic, transformational) and their effects on employee motivation, job satisfaction, and overall organizational performance.
• The Role of Emotional Intelligence in Effective Management: Explore the importance of emotional intelligence in managerial roles, examining how self-awareness, self-regulation, empathy, and social skills contribute to effective leadership and team management.
• Strategic Human Resource Management: Discuss the role of human resource management in achieving organizational objectives, focusing on topics such as talent acquisition, employee development, performance management, and retention strategies.
• Ethical Decision Making in Business: Examine ethical challenges faced by managers and organizations, analyzing frameworks and approaches for making ethical decisions and creating an ethical culture within the business environment.
• Change Management and Organizational Resilience: Explore strategies for effectively managing organizational change, considering topics such as change communication, employee engagement, resistance management, and building organizational resilience.
• Innovation and Entrepreneurship: Discuss the role of innovation and entrepreneurship in driving business growth and success. Analyze topics such as fostering a culture of innovation, managing risk, and strategies for promoting entrepreneurial thinking within organizations.
• Strategic Marketing Management: Examine the importance of strategic marketing in achieving competitive advantage, discussing topics such as market segmentation, targeting, branding, product development, pricing, and promotional strategies.

Business Law Essay Topics

Business law is a critical component of any business operation. It covers a wide range of topics, including contracts, intellectual property, securities, and trade secrets. Here are some business law essay topics:

• The Role of Intellectual Property Laws in Protecting Innovation and Creativity in the Business World.
• The Legal and Ethical Implications of Data Privacy and Cybersecurity in Business Operations.
• Corporate Social Responsibility: Balancing Legal Obligations and Ethical Considerations in Business Practices.
• The Impact of Antitrust Laws on Promoting Fair Competition and Preventing Monopolies in the Market.
• The Legal Challenges and Opportunities of International Business Transactions: Navigating Cross-Border Trade and Investment Laws.
• The Role of Employment Laws in Protecting Employee Rights and Promoting Fair Labor Practices in the Workplace.
• The Legal and Ethical Implications of Corporate Governance: Ensuring Accountability and Transparency in Business Organizations.
• The Impact of Consumer Protection Laws on Safeguarding Consumer Rights and Regulating Business Practices.
• Legal Challenges and Strategies for Managing Contracts and Negotiations in Business Transactions.
• The Role of Environmental Regulations in Balancing Business Operations and Sustainable Development.

Business Ethics Essay Topics

Business ethics refers to the set of moral principles that govern the decisions and actions of businesses, and if you need assistance, professionals can help you ' write my research paper ' to explore this topic in-depth. Meanwhile, here are some business ethics essay topics:

• Ethical Dilemmas in the Workplace: Analyzing Real-Life Scenarios and Decision-Making Processes.
• The Role of Corporate Social Responsibility (CSR) in Promoting Ethical Business Practices.
• The Impact of Ethical Leadership on Organizational Culture and Employee Behavior.
• Ethical Considerations in Marketing and Advertising: Balancing Profitability and Consumer Protection.
• The Ethics of Workplace Diversity and Inclusion: Promoting Equality and Fairness.
• Ethical Issues in Supply Chain Management: Ensuring Fair Labor Practices and Environmental Sustainability.
• The Ethical Implications of Technology and Artificial Intelligence in Business Operations.
• Whistleblowing and Corporate Misconduct: The Role of Ethics in Promoting Accountability.
• The Ethics of Corporate Governance: Ensuring Transparency and Responsible Decision-Making.
• Ethical Challenges in International Companies: Navigating Cultural Differences and Corruption Risks.

Business Administration Essay Topics

Business administration covers various topics related to the administration and management of business operations. Here are some ideas you can also use as dissertation topics :

• Effective strategies for managing employee diversity in business operations.
• Effective supply chain management strategies.
• Business incubation and entrepreneur support strategies.
• Effective leadership and its impact on business performance.
• Best practices in business decision-making and problem-solving.

International Business Essay Topics

International business operations are characteristic of companies that operate on a global scale. Here are some international business essay topics:

• The impact of globalization on international business operations.
• The impact of cultural differences on international business negotiations and operations.
• Digital transformation challenges and opportunities for global businesses.
• Effective entry strategies for multinational corporations into emerging markets.
• Effective strategies for managing global supply chain operations.

And if If you're wondering how to write a nursing essay focused on international business operations, here are some essay topics to consider:

• The Impact of Globalization on Nursing Practice: Analyze how globalization has influenced the nursing profession on a global scale, considering factors such as international collaboration, workforce migration, and cross-cultural challenges.
• Ethical Considerations in International Healthcare: Explore the ethical dilemmas faced by nurses working in multinational healthcare settings, examining issues like cultural relativism, patient autonomy, and disparities in healthcare access.
• Strategies for Managing Cultural Diversity in Nursing: Discuss effective strategies and best practices for nurses to navigate cultural diversity in international healthcare environments, emphasizing the importance of cultural competence, effective communication, and respectful care.
• Nursing Leadership in Global Healthcare Organizations: Examine the leadership skills and competencies required for nurses to succeed in global healthcare organizations, focusing on aspects such as cross-cultural leadership, strategic decision-making, and managing international teams.
• International Collaborative Research in Nursing: Explore the benefits and challenges of international collaborative research projects in nursing, discussing the importance of knowledge exchange, research ethics, and the potential impact on healthcare outcomes.

Organizational Behavior Essay Topics

Organizational behavior studies the behavior of people and organizations in the workplace. Here are some topics to create a thorough business essay example:

• The relevance of leadership and management in organizational behavior.
• The impact of motivation theories on business performance.
• Diversity management strategies in organizational behavior.
• The impact of workplace stress on employee performance and mental health.
• Effective communication strategies in organizational behavior.

Trending Business Essay Topics for Exam

Here are some current business essay topics ideas that are likely to be examined in exams:

• The Rise of E-commerce: Transforming Traditional Retail
• Sustainability and Corporate Responsibility: Balancing Profit and Environmental Impact
• The Gig Economy: Redefining Employment Relationships
• The Role of Big Data Analytics in Business Decision-Making
• The Influence of Artificial Intelligence (AI) on Business Operations

Good Business Essay Example

If you are one of those students who don't need business essays and need college essay writing services you've come to the right place too. Our professional writers have done it for you. In the next section, you can explore a business essay example.

Final Words

With our comprehensive list of business essay topics ideas, we've laid the foundation for your inspiration to take flight. With your chosen topic in hand, you're now prepared to conquer the world of business essays and create a masterpiece that will captivate your readers and leave them amazed. So, take the leap and let your business essay reach new heights of excellence!

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Now, are you looking for answers to common questions about business essays? In this FAQ section, we address some of the most frequently asked questions to help you navigate the world of business essay writing.

What to Consider When Choosing the Best Business Essay Topics?

Why is writing a business essay important.

Annie Lambert

specializes in creating authoritative content on marketing, business, and finance, with a versatile ability to handle any essay type and dissertations. With a Master’s degree in Business Administration and a passion for social issues, her writing not only educates but also inspires action. On EssayPro blog, Annie delivers detailed guides and thought-provoking discussions on pressing economic and social topics. When not writing, she’s a guest speaker at various business seminars.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

Ownr Blog  > Magazine  > Strategy & Insights  > Branding & Marketing  > Small Business Introduction Examples

Small Business Introduction Examples

As a business owner, it’s important to be able to communicate your brand’s story in a way that’s compelling, clear, and concise. You know all the little details about your business, and you could probably talk about them for hours. However, when introducing your business, you usually need to capture your audience’s attention quickly and effectively, all while getting across the key messages you want to impart. 

As the person who spends the most time working on the various aspects of your enterprise, it can be challenging to distill what you want to say into an effective introduction. By taking a bit of time to craft a powerful and unforgettable introduction now, you’ll be grateful the next time the opportunity to talk or write about your business comes up. 

• How do you introduce a small business?

The ideal way to introduce your small business will vary depending on the situation and the audience, but the tips we’ll discuss here can all be tailored to your unique situation. 

• In your “About” page

One of the most common places for business owners to introduce their business is in the “About Us” page of their website. This page can sometimes be created as an afterthought, but depending on what kind of business you’re in, it can be one of the first pages potential customers visit to find out if they want to buy your product or work with you.

You don’t want them to find a huge wall of text with a bunch of information they don’t care about. Instead, you want them to leave feeling like they can trust you, clearly know what you offer, and understand your brand personality. 

• In your introductory emails 

What we used to refer to as cold calling now takes place mostly over email. No matter what your business is, it’s likely you’ll find yourself introducing your company to business prospects by emailing them directly. People are busy and receive lots of emails each day, so a snappy, compelling introduction is key to not having your emails ignored. 

It’s much easier to delete an email without responding to it than it is to hang up on someone who calls you, so crafting an irresistible introduction that leaves your prospects certain they want to know more about your business is well worth the effort.

You can also weave elements of your brand story into the rest of your email marketing , reminding your audience what makes your company unique. 

• When networking  

Whether you’re attending a formal networking event or you happen to be asked about your business at a dinner party, being able to deliver an effective elevator pitch introduction about what you do is a great skill. You never know where the next great opportunity may come from, and you don’t want to bore people with unnecessary details.

These aren’t the only situations in which you’ll have to introduce your business, but they are some of the most common ones. If you have a go-to introduction that you can use on your About page, in introductory emails, and when you’re in networking situations, you should feel confident presenting your business in just about any situation. Here are some examples of how to ace your next business introduction.

• 1. Tell your unique story

It’s much easier to remember a story than a basic description of your business activities. Stories have an emotional resonance that makes them very effective for helping people remember what’s special about your business over all the others that may offer similar products or services. This makes it more compelling for customers to buy from you. 

• Be authentic

If you get carried away crafting a brand or business story that seems over-the-top or too self serving, your audience will pick up on this. Aim to be authentic and truthful; your story doesn’t have to be full of far-fetched twists and turns to be compelling. It’s enough to be relatable and present the human side of your business. 

For example, if you began your career in another line of work and unexpectedly ended up starting your current business, there could be an interesting and authentic story there about what motivated you to make the switch. If your business started in your parent’s basement and now you have a location of your own, share a detail or two about those days. 

• Be consistent

Your unique story shouldn’t be a novel. It should be easy to tell concisely, and be made up of key details that are relevant to the overall impression you want to project about your business. By keeping it relatively brief, you can also ensure consistency. If your story shifts depending on your audience, those who catch the inconsistencies may find your business untrustworthy or unreliable. 

• Involve your customers

If it makes sense to include your customers in your storytelling, sharing some of the ways your business has positively impacted them can be a powerful way to demonstrate the uniqueness of your business. Just make sure you get their permission before sharing anything that might be considered personal. When there is doubt, it’s always better to be safe than sorry and simply ask. Many happy customers will jump at the chance to help a company they love.

•  2. Be honest with your target audience

When introducing your small business, honesty is essential. If you over-inflate or misrepresent what you’re about, it will catch up with you eventually. It’s important to have respect for your customer and target audience and to make sure your introduction, while presenting your business in the best possible light, is truthful. 

By establishing trust with your target audience through honest communication, you’re more likely to have satisfied customers whose experiences are aligned with the expectations they had based on your brand story or business introduction. 

• Know your value proposition

Having a clear value proposition is important not only in terms of guiding your business communications, but also in terms of helping you make decisions in your business. If you know what your value proposition is, you can regularly check in with yourself to ensure that your business activities support of your value proposition

When introducing your small business, sharing this value proposition is an effective way to let your audience know exactly what you’re about and what they can expect from you. Your value proposition can take the following form:

We help [target audience] with [target audience’s objective] through [add your unique selling proposition].

• Focus on your audience

It’s only human to talk about ourselves, but if you want to effectively introduce your business, it’s best to focus on your audience rather than on yourself. Consider what information is valuable to them. They may not be particularly interested to know about all your achievements, awards, and business milestones. Instead, they want to know what you can do for them. 

Your introduction should be written with your target audience or ideal buyer persona in mind. Put yourself in their position and consider what their problems are that your business can solve, then make sure your introduction communicates how you will help them. 

• 3. Use humour (if possible)

Injecting some humour, if it’s appropriate, can be an effective strategy when introducing your business. Even if your business is in a profession that most people think of as stuffy and serious rather than lighthearted, a bit of humour can help to humanize your brand and make it seem more approachable. 

For example, consider an accounting small business. Dealing with bookkeeping and tax season causes stress for many. Accounting and taxes are serious subjects, and people hiring accountants want to make sure those accountants are properly trained, competent, and fair. However, a little bit of humour could still be an effective component of an accounting business’ brand story.

By adding some humour to their website copy and About Page that references the stress that typically accompanies tax season, an accounting small business can show potential customers they really understand their pain points. At the same time, this humour humanizes the brand and puts their audience at ease. 

Get creative when thinking about how you can use a bit of humour in your own brand story. You don’t have to go overboard with it, but injecting a lighthearted, human voice into your story can be an effective technique for making your business both memorable and approachable. 

• 4. Use clear language and avoid business jargon

New buzzwords seem to emerge every year, and it can be tempting to use them when describing your own business in order to sound current. However, business jargon tends to lose its meaning very quickly. For example, “disruptive” may have once been a trendy term, but at this point, so many businesses claim to be disrupting their industries that it doesn’t really communicate anything meaningful. 

When introducing your small business, aim to be clear and concise. Your goal is to help your target audience understand exactly what you’re about and how you can help solve their problems. Business jargon can come off as self-aggrandizing rather than approachable, which doesn’t best serve your target audience. 

This doesn’t mean your language shouldn’t be polished and professional. You can maintain a professional voice while sticking to clear, easy-to-understand language. This is true even when you’re writing a business introduction for a professional audience, such as the executive summary portion of your business plan . Those reading your business plan are even more likely to be familiar with overused business jargon, and will appreciate a clear, well-crafted introduction that tells them exactly what they need to know about your business. 

It’s normal for buzzwords to find their way into your writing, but make a point of looking for those words and replacing them with clearer alternatives when you proofread.

• 5. Make it loveable

You can probably think of a few brands that have adoring fans even if they offer a product or service plenty of other brands also offer. If you want to tap into the technique that makes those types of brands stand out, think about how you can tell your story in a way that makes it lovable and humanized. 

Take a brand like Starbucks, for example. There’s no shortage of other places to pick up a morning coffee, but they have many customers who are extremely loyal to their brand. Their product and in-store atmosphere may be part of the reason why, but they also take every opportunity to introduce their business in a way that adds a human dimension to a huge, multinational corporation. 

They achieve this by talking about aspects of their business like their commitment to fair trade practices and their roots in Seattle, a city known for its unique coffee culture. They also showcase the people behind their brand, adding a human face to their enterprise.

While they’re a huge company, you can apply the same techniques to make your brand more lovable. When introducing your small business, whether it’s on your website, in a writeup on a local blog, or in person at a networking event, consider ways of injecting some personality into your story and giving your audience a reason to care about your business. 

The voice and tone you use when writing your business introductions, website copy, product descriptions , and any other communications representing your brand can also go a long way in making your business more lovable. When typing something on a screen, it can be easy to start sounding robotic. Read your copy out loud to yourself and make sure you’re writing in a natural, human voice.

Your business introduction is often your first chance to capture your audience’s attention and let them know exactly why you’re the right choice for them. It’s an opportunity to show them not only that you can solve their problem by providing the perfect product or most reliable service, but also that you’ll make their life easier and more enjoyable.

Your introduction should be a reflection of the rest of your brand, as well as true to your voice and mission. Having a go-to introduction that you can repurpose whenever you’re given the chance to talk about your business will help you make the most of every opportunity that comes your way.

This article offers general information only, is current as of the date of publication, and is not intended as legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. While the information presented is believed to be factual and current, its accuracy is not guaranteed and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author(s) as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by RBC Ventures Inc. or its affiliates.

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