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3 Entry-Level Marketing Resume Examples for 2024

Stephen Greet

Entry-Level Marketing

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Entry-Level Marketing Resume

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  • Entry-Level Marketing Resume Writing 101

In an entry-level role you assist marketing managers with pricing, distribution, and advertising strategies. You’re there to support, help, learn, and advance alongside your marketing team members!

But you may have additional questions about your resume . How long should it be? How do you tailor your qualifications to your target audience?

No sweat! We’ve got this: We’ve been helping with marketing resumes for years. Try our resume templates and advice to get things moving on the path to success with these three entry-level marketing resume samples.

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Entry level marketing resume example with no experience

Related resume examples

  • Senior marketing
  • Marketing assistant
  • Marketing coordinator
  • Marketing associate

What Matters Most: Your Skills & Job Experience

Your resume skills and work experience

Show off those skills! People who are just entering the marketing field from another career or a graduate program need to show that they have the necessary tools to adapt and thrive in their new role.

Always avoid generic stuff like “people skills” and “communication” that aren’t specific at all to your profession. Make sure each ability you list is highly relevant to how you fit into the marketing field.

Be as specific about the skills themselves, too. Hone your list items as sharply as you can to show that you already have some depth of knowledge in your field:

9 Best Entry-Level Marketing Skills

  • Paid Social Media Ads
  • Google Analytics
  • A/B Testing
  • Audience Segmentation
  • Data Reporting

Sample entry-level marketing work experience bullet points

Experience sections can sometimes be slightly tricky for entry-level roles, depending on your situation. If you’ve freshly graduated, you may not have many (or any) previous job roles in marketing just yet.

But don’t let that discourage you: College projects and internships also count! just make sure that your experience points demonstrate advancement and your eagerness to learn.

You’ll also need to choose specific pieces of your history that relate directly to an entry-level marketing role. And you’ll need to back any achievements with quantifiable data that measures your impact!

Check out these examples:

  • Tracked and analyzed advertising costs across media channels, saving 21% of marketing budget
  • Increased sales from online channels by an average of $3,497 per month by implementing best practices
  • Worked with local restaurants to grow their online search presence, increasing organic search traffic from approximately 100 to 1K users per month
  • Created A/B testing for Twitter ad copy, improving ROI by 9%
  • Overhauled conversion rates by 22% with custom-designed reports in Tableau while streamlining data to decrease manual reporting by 15 hours weekly

Top 5 Tips for Your Entry-Level Marketing Resume

  • Metrics really are important, especially for entry-level marketers. You need to provide some quantifiable evidence that you can put your skills to good use and evolve your abilities.
  • Sometimes, listing one percentage after another can sound a bit circular—but you can spice things up by providing the context of what the initiative was about. Talk about how you improved traffic for coffee shops, or mention that your testing was conducted via Instagram. If it requires more than a bullet point, though, save it when making a cover letter .
  • Education is important for entry-level resumes. List your degree first and foremost, but think of any independent classes or certification workshops you’ve taken that might be relevant, too.
  • If you have any professional recommendation letters, you can use these to boost your credibility alongside your freshly-polished resume. Include them separately and make sure they touch upon your best traits!
  • If you get stuck, refer to the marketing job description for ideas on what skills and values will appeal to the company you’re applying to. Reflect these in your resume to show that you know how to read your audience.

How to Write an Entry-Level Marketing Resume

Coworkers discuss career documents on BeamJobs' platform behind them

Working in marketing means thinking outside the box, so don’t be afraid to let your resume reflect that approach. Pick an eye-catching template , and adding a splash of color might be a good idea, too. One thing to note, though, is that your resume should be as concise and insightful as the reports you prepare. Keep it to a single page to maintain the recruiter’s attention throughout.

Much the same way you tailor each marketing strategy to the target audience, you should adjust your resume to match the job description to a T. This includes swapping skills in and out based on the keywords found in the listing, but also updating your work experience bullet points to highlight the achievements that make the most sense for the job.

As a beginner marketer, you’ve likely worked with managers to deliver tangible results. This could be an increase in revenue or product sales, but also digital wins like email open rates or an increase in social media followers. Highlight those wins in your resume instead of day-to-day tasks, and add quantifiable metrics to really put them in the spotlight.

You’re still new to the role, so it’s good to show your interest in marketing at large through extra coursework or certifications. Choose a resume template that lets you display any and all certificates, be it a Google Analytics Individual Qualification or the ever-important HubSpot Inbound Marketing Certification.

Just like you wouldn’t send an email to an important client without proofreading it first, your resume requires that same kind of care and attention. Before you apply for that dream job, go through your resume and proofread it, make sure that you’re describing the right marketing wins and skills, and pepper in some active voice to own your domain.

With some creativity, most projects can be spun to your advantage on your resume. Even if you’ve only had one job in marketing, you can probably think of independent projects or even volunteer opportunities that utilized your marketing skills!

Just one page. It should never go over a single page, but don’t worry: You don’t have to completely fill the page, either. In fact, a bit of breathing room is nice!

A bit here and there is fine, but take it easy! You want to appear as professional and polished as you can. So keep things understated while you express yourself—and put readability first like you see in our examples .

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Entry Level Digital Marketing Resume Examples: Proven To Get You Hired In 2024

Hiring Manager for Entry Level Digital Marketing Roles

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  • Entry Level Digital Marketing Resume Tips

Entry Level Digital Marketing Resume Template

Download in google doc, word or pdf for free. designed to pass resume screening software in 2022., entry level digital marketing resume sample.

As an entry-level digital marketing professional, you'll be entering a dynamic and ever-evolving field that offers diverse opportunities to create and execute online marketing campaigns. To land that first job, it's essential to understand the industry trends and tailor your resume to showcase your abilities in line with the specific needs of each company. In recent years, there has been a growing emphasis on data-driven strategies and the importance of content marketing, so demonstrating your familiarity and skills in these areas can be a huge plus on your resume. Additionally, highlighting your adaptability and eagerness to learn new skills will show employers that you're ready to grow with the industry. Since you're applying for an entry-level role, employers will be more interested in your potential rather than an extensive work history. This means your resume should focus on your digital marketing skills, knowledge, and any relevant projects or internships you've completed. Remember to connect these experiences to the specific job requirements and emphasize your ability to quickly learn and adapt to new marketing tools and trends, as this is crucial for success in the digital marketing world.

Entry-level digital marketing resume sample

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Recruiter Insight: Why this resume works in 2022

Tips to help you write your entry level digital marketing resume in 2024,    showcase your relevant projects and internships.

As an entry-level applicant, it's important to focus on the projects and internships you've completed that demonstrate your digital marketing skills. Describe your role in these projects, the results you achieved, and how they relate to the job you're applying for.

Showcase your relevant projects and internships - Entry Level Digital Marketing Resume

   Highlight data-driven and content marketing skills

Since the digital marketing field is increasingly focused on data-driven strategies and content marketing, emphasize your skills in data analysis and content creation. This could include experience in Google Analytics, A/B testing, social media content creation, or blog writing.

Highlight data-driven and content marketing skills - Entry Level Digital Marketing Resume

If you lack work experience but are trying to gain more in your next job, the entry level digital marketing resume is for you. You’ll want to supplement your work experience through internships with your education, alongside any relevant extracurricular activities and projects that you accomplished while in school. Skills related to digital marketing and certifications will further help you to demonstrate a strong educational background for the role.

An entry level digital marketing resume template with relevant education, coursework, internships, university projects, extracurricular activities, skills, and certifications.

   Focus on your education section and list it first

Since this role is an entry level position, you will want to leverage your relevant education. This template lists a major in marketing and a minor in psychology; the minor is still relevant, as marketing can utilize psychology to make the product or services more appealing to the consumer depending on phrasing, product placement, use of colors, and more.

Focus on your education section and list it first - Entry Level Digital Marketing Resume

   Showcase completed projects related to marketing

As a student or recent graduate, you may only have internships as your primary work experience. Discussing additional marketing projects that you completed while in school shows a strong dedication to your craft, especially in volunteer positions. For example, you’ll want to mention if you managed the social media for a non-profit organization or increased engagement on social media platforms.

Showcase completed projects related to marketing - Entry Level Digital Marketing Resume

Digital Marketing Associate Resume Sample

Digital marketing specialist resume sample, online marketing coordinator resume sample, seo specialist resume sample.

We spoke to hiring managers at top companies like HubSpot, Mailchimp, and Hootsuite to understand what they look for in entry-level digital marketing resumes. Based on their insights and our experience reviewing thousands of resumes, here are 6 tips to make your entry-level digital marketing resume stand out:

   Highlight your digital marketing skills

Hiring managers want to see the specific digital marketing skills you have. Instead of just listing the skills, show how you used them:

  • Managed social media accounts with over 50,000 followers across Twitter, Facebook, and Instagram
  • Analyzed Google Analytics data to provide weekly traffic and engagement reports
  • Created email marketing campaigns using Mailchimp that increased click-through rates by 20%

Avoid just listing out skills without context, like this:

  • Social media marketing
  • Google Analytics

Bullet Point Samples for Entry Level Digital Marketing

   Show results and impact

Focus on the impact you made in your past experiences. Use numbers and data to make your achievements concrete:

  • Grew Instagram following from 0 to 10,000 in 6 months
  • Increased website traffic by 50% through SEO optimization
  • Generated 100 marketing qualified leads through LinkedIn campaigns

Don't just list your responsibilities without showing the results:

  • Responsible for posting on social media
  • Helped with SEO
  • Worked on email campaigns

   Include relevant projects and coursework

As an entry-level candidate, you may not have a lot of work experience. That's okay! Include relevant projects, internships, or coursework to show your skills:

  • Capstone project: Developed a social media strategy for a local small business that increased their followers by 200% in 2 months
  • Digital Marketing course: Learned SEO, Google Ads, Google Analytics, and social media marketing
  • Marketing Internship at XYZ Company: Assisted with creating email campaigns and analyzing campaign data

Don't leave out these valuable experiences, even if they weren't full-time jobs.

   Tailor your resume to the job

Customize your resume for each job you apply to. Look at the job description and emphasize the skills and experience they mention:

Digital Marketing Intern with experience in social media management, email marketing, and data analysis. Skilled in Hootsuite, Mailchimp, Google Analytics, and Adobe Creative Suite.

Avoid using the same generic summary for every job:

Marketing student looking for an entry-level opportunity. Hardworking and eager to learn.

The more specific you are, the better chance you have of showing the company you're a great fit.

   Show your creativity

Digital marketing is a creative field. Show your creativity in your resume through projects you've done:

  • Created a viral TikTok video that got over 500,000 views and 50,000 likes
  • Designed a new logo and branding package for a student organization
  • Wrote engaging blog content that increased time on page by 30%

You can also show creativity in the design of your resume - just keep it professional and easy to read. A little creativity will help you stand out.

   Highlight your soft skills

Soft skills are important for success in digital marketing. Emphasize relevant skills in your resume:

  • Collaborated with a team of 5 to develop and execute a social media campaign
  • Presented weekly analytics reports to clients and team members
  • Managed competing priorities while assisting on 3 different marketing projects

Don't just say you have these skills - show how you've used them to succeed:

  • Strong communication skills
  • Team player
  • Good at multitasking

Anyone can say they have these skills. Prove it through your accomplishments.

Writing Your Entry Level Digital Marketing Resume: Section By Section


A resume summary, also known as a professional summary or summary statement, is an optional section that sits at the top of your resume, just below your contact information. It provides a brief overview of your professional background, skills, and career goals. While a summary is not a mandatory section, it can be particularly useful if you are a career changer, have a diverse background, or want to provide additional context that may not be immediately apparent from the rest of your resume.

It's important to note that a resume summary is different from a resume objective. Objective statements are outdated and no longer used in modern resumes. They focus on what you want from an employer, rather than what you can offer. Instead, a well-crafted summary showcases your value proposition and highlights how you can contribute to the company's success.

How to write a resume summary if you are applying for an Entry Level Digital Marketing resume

To learn how to write an effective resume summary for your Entry Level Digital Marketing resume, or figure out if you need one, please read Entry Level Digital Marketing Resume Summary Examples , or Entry Level Digital Marketing Resume Objective Examples .

1. Tailor your summary to the digital marketing role

When writing a summary for an entry-level digital marketing position, it's crucial to align your statement with the job requirements and the company's needs. Research the role and the organization to identify the key skills, qualifications, and attributes they are seeking in a candidate.

For example, if the job description emphasizes social media management and content creation, your summary might look like this:

Recent marketing graduate with a passion for social media and content creation. Skilled in developing engaging posts, managing social media accounts, and analyzing performance metrics. Seeking to leverage my knowledge and enthusiasm to contribute to a dynamic digital marketing team.

On the other hand, avoid generic statements that could apply to any job or industry, such as:

Hardworking individual with a strong work ethic and a desire to learn. Able to work well independently or as part of a team. Seeking an entry-level position to launch my career.

2. Highlight relevant skills and experiences

As an entry-level digital marketer, you may not have extensive professional experience in the field. However, you can still showcase relevant skills and experiences in your summary. Consider coursework, internships, projects, or volunteer work that demonstrates your digital marketing abilities.

For instance:

  • Proficient in Google Analytics, AdWords, and SEO best practices
  • Experience creating and managing social media campaigns for a local non-profit organization
  • Completed a capstone project analyzing the effectiveness of email marketing strategies

Avoid mentioning soft skills or generic traits directly in your summary, such as:

  • Detail-oriented

Instead, demonstrate these qualities through your achievements and experiences.


The work experience section is the heart of your resume. It's where you show hiring managers what you've accomplished in previous roles and how that translates to the digital marketing position you're applying for. Here are some key tips to make your work experience section stand out:

1. Highlight relevant digital marketing experience

When applying for entry level digital marketing roles, it's crucial to showcase any relevant experience you have, even if it wasn't your main job. This could include:

  • Managing social media accounts for a student organization
  • Helping a local business with their email marketing campaigns
  • Creating content for a personal blog or website

By highlighting these experiences and the skills you gained from them, you demonstrate to employers that you have a foundation in digital marketing to build upon.

2. Use strong, industry-specific action verbs

When describing your work experience, start each bullet point with a strong action verb that showcases your digital marketing skills. Avoid generic phrases like "responsible for." Instead, use verbs like:

  • Analyzed website traffic and user engagement metrics
  • Conducted A/B tests to optimize email open rates
  • Collaborated with designers to create social media graphics

These specific verbs paint a clearer picture of your capabilities and show that you understand industry terminology.

Action Verbs for Entry Level Digital Marketing

3. Quantify your impact with metrics

To really make your work experience stand out, use numbers and metrics to quantify your achievements whenever possible. This helps employers understand the impact you made. For example:

  • Grew Instagram following from 1,000 to 10,000 over 6 months
  • Increased email click-through rates by 15% through targeted campaigns
  • Generated 20 qualified leads per month from social media marketing efforts

If you don't have exact metrics, you can still provide context for your accomplishments:

  • Wrote social media posts
  • Wrote 10+ social media posts per week across Twitter, Facebook and Instagram

4. Show advancement and leadership

Even in an entry level digital marketing career, employers want to see growth, initiative and leadership potential. If you've had any kind of advancement or leadership experience, make sure to highlight it. For example:

Digital Marketing Intern XYZ Agency, June 2021 - August 2021 Completed digital marketing internship focused on email and social media campaigns Promoted to Lead Intern after one month and managed a team of 3 other interns Presented capstone project to agency leadership with recommendations to improve email open rates

Showcasing this kind of progression, even on a small scale, demonstrates your ability to learn quickly, take initiative, and grow in your digital marketing career.


Your education section is a critical part of your entry level digital marketing resume. It shows hiring managers that you have the necessary background and training for the role. Here are some tips to make sure your education section is effective and helps you stand out.

How To Write An Education Section - Entry Level Digital Marketing Roles

1. List your degree and major

Always include your degree and major in your education section, especially if it's relevant to digital marketing. For example:

Bachelor of Science in Marketing University of California, Los Angeles Graduated: May 2023

If your degree is in an unrelated field, you can still list it but consider adding relevant coursework (see next tip).

2. Highlight relevant coursework

If you're a recent grad, listing relevant courses can show you have training in digital marketing even if your major was in a different field. For example:

Bachelor of Arts in English University of Florida Graduated: May 2023 Relevant Coursework: Digital Marketing Principles, Social Media Marketing, Content Strategy

Avoid listing intro level courses that don't add value. Focus on upper-level, specialized classes.

3. Trim it down if you're experienced

If you've been working for several years, your education section should be brief. Hiring managers will be more interested in your work accomplishments. For example:

  • Master of Business Administration, Marketing Concentration New York University, Stern School of Business Graduated: 2012 GPA: 3.8 Relevant Coursework: Brand Management, Digital Marketing Analytics, Global Marketing Strategy Honors: magna cum laude

Instead, simply list your degree, school and graduation year:

  • MBA, Marketing Concentration, New York University

4. Add digital marketing certifications

Certifications show you're committed to expanding your digital marketing skills. Feel free to list them in your education section, for example:

Bachelor of Science in Computer Science Stanford University Graduated: 2021 Certifications: Google Analytics Individual Qualification, 2022 HubSpot Inbound Marketing Certification, 2023

List the full name of the certification and the year you earned it. Only include reputable, industry-recognized certifications.


The skills section is one of the most important parts of your entry level digital marketing resume. It's where you showcase your abilities and qualifications to potential employers. When crafting this section, it's crucial to highlight the skills that are most relevant to the job you're applying for.

Here are some tips to help you create a compelling skills section that will catch the eye of hiring managers and help you land your dream job in digital marketing.

How To Write Your Skills Section - Entry Level Digital Marketing Roles

1. Tailor your skills to the job description

When applying for an entry level digital marketing position, it's essential to tailor your skills section to the job description. Read through the job posting carefully and identify the key skills and qualifications the employer is looking for.

For example, if the job description mentions social media marketing, email marketing, and Google Analytics, make sure to include these skills in your resume. This will demonstrate to the hiring manager that you have the specific skills they're looking for.

Social Media Marketing: Facebook, Instagram, Twitter, LinkedIn Email Marketing: Mailchimp, Constant Contact, Hubspot Web Analytics: Google Analytics, Google Tag Manager

2. Avoid generic or outdated skills

When listing your skills, avoid including generic or outdated skills that don't demonstrate your value as a digital marketer. For example, simply listing "MS Office" or "Social Media" without any specific platforms or tools is too vague and doesn't showcase your expertise.

MS Office Social Media Communication

Instead, be specific about the tools and platforms you're proficient in. If you have experience with social media marketing, list the specific platforms you've used, such as Facebook Ads, Instagram Stories, or Twitter Analytics.

Facebook Ads Manager Instagram Stories and Reels Twitter Analytics

3. Organize skills into categories

To make your skills section easy to read and navigate, consider organizing your skills into categories. This is particularly important if you have a wide range of skills that span different areas of digital marketing.

For example, you could group your skills into categories like:

  • Social Media Marketing : Facebook Ads, Instagram Stories, Twitter Analytics
  • Email Marketing : Mailchimp, Constant Contact, Hubspot
  • Web Analytics : Google Analytics, Google Tag Manager

By organizing your skills into categories, you make it easier for hiring managers to quickly identify your areas of expertise and determine if you're a good fit for the role.

4. Be mindful of applicant tracking systems

Many companies use applicant tracking systems (ATS) to screen resumes before they reach a human recruiter. These systems scan resumes for specific keywords and skills related to the job description.

To ensure your resume makes it past the ATS and into the hands of a hiring manager, it's important to include relevant keywords and skills from the job description in your skills section. For example, if the job description mentions "Google Ads" as a required skill, make sure to include that exact phrase in your skills section.

Paid Advertising: Google Ads, Facebook Ads, LinkedIn Ads SEO: Keyword Research, On-Page Optimization, Link Building Content Marketing: Blogging, Copywriting, Content Strategy

Skills For Entry Level Digital Marketing Resumes

Here are examples of popular skills from Entry Level Digital Marketing job descriptions that you can include on your resume.

  • Adobe Photoshop
  • Social Media Marketing
  • Social Media
  • Online Advertising
  • Digital Marketing
  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Advertising

Skills Word Cloud For Entry Level Digital Marketing Resumes

This word cloud highlights the important keywords that appear on Entry Level Digital Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

Top Entry Level Digital Marketing Skills and Keywords to Include On Your Resume

How to use these skills?

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Resume Guide: Detailed Insights From Recruiters

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Entry Level Digital Marketing Resumes

  • Template #1: Entry Level Digital Marketing
  • Template #2: Entry Level Digital Marketing
  • Template #3: Entry Level Digital Marketing
  • Template #4: Digital Marketing Associate
  • Template #5: Digital Marketing Specialist
  • Template #6: Online Marketing Coordinator
  • Template #7: SEO Specialist
  • Skills for Entry Level Digital Marketing Resumes
  • Free Entry Level Digital Marketing Resume Review
  • Other Marketing Resumes
  • Entry Level Digital Marketing Interview Guide
  • Entry Level Digital Marketing Sample Cover Letters
  • Alternative Careers to a Digital Marketing Specialist
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  • Resume Action Verbs

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marketing resume with no experience

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marketing resume with no experience


How to Write a Marketing Resume With No Experience?

Marketing is a creative and quantitative job that allows you to use your multifunctional skills. It is an industry with lots of opportunities and is ideal for effective, decisive, and strategic individuals. You need outstanding communication capabilities, that you can learn through marketing courses and that nearly everyone around you can relate to.

The Marketing Week 2019 Carrier and Salary Survey states that over half (5 percent) of marketing professionals say that they did not study academic or technical credentials related to marketing. And not everyone found their qualifications to be useful to those who did it.

This doesn’t mean a bachelor’s degree isn’t necessary. It means, that even if you don’t have a marketing degree on your resume and no experience, you could be also a candidate. 

Writing a resume for entry-level marketing

Here is our guide for writing the ideal marketing resume with no experience.

Enhance Your Resume with Certifications

Since we live in the industry 4.0 era, the opinions on a bachelor’s degree or experience started to change. Your creativity, skills, and goals are now as valuable as your prior works and education. So we encourage you to get some credible digital marketing certificates at the beginning.


Based on the clear message that you are serious about marketing to a potential employer or your first freelance customer, it reveals that you try to think about marketing.

A lot of fancy online digital marketing courses are available. We suggest that you obtain a range of basic certifications from leading organizations.

There is a wide range and you should deepen the issues that you are most interested in.

Display them with pride when you receive your certificates! Put them on your resume, post them on your LinkedIn profile and share them with your friends your performance. It doesn’t just encourage you to look more professional, it makes you more motivated.

We also explained how to feature your online courses on your CV.

You need to continue learning after you understand the basics. Spending at least 4 hours per week in marketing on blogs, webinars, articles, and podcasts on the new marketing innovations could help you fill your entry-level marketing resume with no experience. The marketing industry is highly competitive, and you should stay up-to-date while practicing regularly.

Since the books get outdated so fast, your real secret is blogs and podcasts. You will find your favorite ones gradually and start to return to them regularly. 

You can use the advice of marketing people when familiarizing yourself with the digital marketing blogosphere. There are curated collections of papers approved by real people.

Take Action

Reading is fine, but you need to begin applying your knowledge in practice to learn broadly.

If you think that you have no practical experience, you can create your first gig for cutting-edge marketing resumes for the first job.

Create Your Side Hustle 

You should launch something yourself as quickly as possible. For instance, start a WWII tank model podcast on Spotify, grow an Instagram page, and launch a blog. Use your enthusiasm to create a marketing project.

While they might not be known quickly, these mediums are just as much marketing experience in the eyes of an employer as a structured job. 

As the marketing process gets flexible, these projects are great to amplify your resume. If you can demonstrate that you can do this on a side project without budgets, this also demonstrates that you can fit a paid project.

Invest in Your Future

You could just start a homemade pastry shop with a friend. Perhaps the dog rescue shelter wants its social media presence to do a better job. Or even for the new term, your university must encourage its postgraduate roles.

Tons of initiatives are in desperate need of the help of a marketer. You will have to work with them with a lot of dedication and as a “test subject.” At this point, volunteering is investing in your resume and your future job as a marketer. Just try to see the win-win situation and see it as a marketing internship to fill your resume with no experience.

Create Your Network 

  • You now have to find someone to speak with. This is the networking strength.
  • First of all, networking is an ability that you should master. It’s the result of a lifelong aversion to many people I don’t recognize. Don’t take my word, agree with HBR and the New York Times.
  • Let’s go deeper now, as we have a major concern. Networking is not aimed at finding a job at this stage. The marketing experts need to be identified.
  • Wanna visit the local community? A meeting is a good place to get started and Facebook events are also working.
  • Would you like to go virtually? There are several choices then. Groups on Facebook and Slack communities for digital marketers are good places to go deep. 

Choose the Format for Your Resume

Today we use several main resume templates: chronological, functional, and hybrid, all combined. A chronological summary format lists the reverse-chronological work history of a nominee.

A functional resume format is intended to highlight rather than job experience the candidate’s skills and accomplishments. While this functional CV format can be an enticing choice for low-level job seekers, most employers prefer chronological or hybrid resume formats. No matter which type of resume you want, make sure your format is consistent during the work resumption.

Write a Cover Letter

Even if you’re not requested, sending a short cover letter with your resume is always a good idea. Cover letters show your personality and explain why you are the best fit for the job. A well-written cover letter can convince an employer to interview you, even if your resume doesn’t have everything they initially want to see. Your cover letters should be brief but compelling, clearly summarizing your qualifications and enthusiasm for the role. To achieve this, you must use a rephrasing tool to make your cover letter concise and attention-grabbing.

Customize Your Resume for Each Job Application

Various work posts will include different keywords, various tasks, and so forth. The best approach for having your application noticed and potentially reaching your first job is the appeal to the criteria and requirements of each employer.

Emphasize your Personality and Attitude

Have you noticed how many job descriptions speak of a good mindset or a solid work ethic? This is because these characteristics are universally bound to be a great worker. Employment managers also search for a great individual who can then train in the appropriate skills.

Use your CV and cover letter to clarify the personality features that will make you a better colleague and employee. This can be done by including personal accomplishments which show your drive and willingness.

Specify Your Proposal for a Particular Value

You have a unique mix of talents, features, and experiences that distinguish you from other marketers. You have to describe precisely what this particular mixture is, to produce a genuinely successful resume – we’ll call it your proposal for value.

Think about what distinguishes you from other marketers in order to build your value proposition. Is this your in-depth marketing analysis knowledge? Do you have the capacity to write outstanding headlines? Maybe it’s your talent to create tough videos? Or maybe you have an amazing record of using social media to boost sales? Anyway, you can use it to distinguish your CV from the crowd.

Digital Marketing Resume Examples

It is time to prepare your digital marketing CV and you look at a blank page. This is certainly the worst and most daunting element of the process of resume writing. In order to reduce this strain, we have prepared Digital Marketing CVs to assist you to construct a CV that will provide you with interviews for your next (or first) career in digital marketing in 2022.

The most difficult thing is the beginning. These resumes in the link below have contributed to the interviews of digital marketers with firms like Slack and Stripe.

Why Do These Resumes Help?

For both a human and a computer, your digital marketing resume structure should be straightforward to understand. This means that any graphics or difficult formatting should be avoided. Split your CV into consumable pieces to make life easy for the person to check it out.

Maintain a One-Page Resume

  • Your professional experience should be divided into bullet points easy to read.
  • Avoid every grammar and orthographic error. Don’t let it be the reason why you’re not getting an interview!

You know the value of measurement and reporting firsthand as a digital marketer. As such, while summarizing your former employment experience, you should aim to use numbers. Any good digital marketer’s ultimate objective is to make more money for their business. Prove that you can measure your influence in your previous employment.

As a digital marketing manager, it is crucial that you show ownership of past efforts. The best method to do this is by using verbs. You will see in this summary words such as “owned,” “optimized,” “driven,” and “designed.

Your curriculum vitae title should always be the same as your title (immediately under your name). So if you apply for the position of a digital marketing manager, you should be called “digital marketing manager.”

You should expand on the section about education when you are a digital marketer seeking your first full-time employment. You must lead your curriculum vitae with your strength and these strengths should be what you learned when you have no work experience yet. Try always to include your projects as a digital marketer at the entrance level. The beauty of digital marketing is that you don’t have to start with much money.

The purpose of integrating your curriculum vitae projects is to show the recruitment manager that you have a digital marketer capability and will succeed.

Digital Marketing Resume Templates

Here are the various websites that provide valuable digital marketing resume templates to download :

This digital marketing resume guide will teach you:

  • How to select the correct layout of your resume based on your degree of experience.
  • What stands out from a curriculum vitae and makes you notice.
  • How to build a convincing and effective digital marketing resume goal or summary.
  • How to be employed without experience as a digital marketer.
  • Toward Whether a segment of education is required.
  • Which will make a difference in digital marketing skills and certificates.


This digital marketing resume sample provides you with:

  • How you can demonstrate your greatest achievements and traits
  • How to employ as many powerful verbs and job details as possible
  • How to demonstrate the important characteristics and strategy
  • How to present your qualifications and achievements for this role effectively

3. Career Addict

Professionals in digital marketing are in great demand but also face lots of competition. So, if you want to bag your ideal job as a digital marketer, you will need a CV to attract the attention of the hiring manager. Fortunately, in digital marketing, this website has provided the best summary examples for you in the process of writing a brilliant document.

Also, to write an effective digital marketing resume, you can take different courses about digital marketing and improve your knowledge. This way you will have more chances.

Bonus: Digital Marketing Resume Template


If you have little or no experience, writing a marketing CV at the entry level can be difficult. However, you have a big advantage over your senior colleagues – since the day you were born you have breathed social media.

Significance—you are more technologically knowledgeable than the rest. And in your curriculum vitae, you will learn to show it. You’re in the proper place .

A marketing entry-level resume sample of 9 out of 10 other resumes is better than 9.

In this guide, you learned how to write a marketing resume at the entry-level to get more interviews, tips, and examples of how skills and achievements might be placed at a beginning level.

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Yagmur Solakoglu

Written by: Yagmur Solakoglu

14 Apr 2021

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marketing resume with no experience

Entry-level Marketing Resume (The Best Resume Guide With Samples, Tips, and Templates)

Marketers play a major role in driving company growth, creating revenue, and shaping the market. There is a global demand for marketing professionals which means there are many available opportunities, even for entry-level candidates.

All resume examples in this guide

marketing resume with no experience

Entry-level Marketing Resume Example

James Beltran ‍ Digital Marketing Graduate

283-947-993 [email protected] Weed, CA

Professional summary

A 4.0 GPA digital marketing graduate looking for an entry-level marketing position at a top agency like Speedex Marketing. Hardworking and motivated to gain experience in social media and content marketing. Currently managing my personal Instagram with 10k+ followers and increased Terny Jewelry's Facebook page followers by 20% after working with them for three months.

Bachelor's degree in Marketing Management University of Pennsylvania, PA 2016

Relevant coursework

  • Brand management
  • Retail marketing strategy
  • Marketing analytics
  • Digital leadership and digital strategy
  • Strategic self-marketing and personal branding
  • Brand-building strategies
  • Account Management
  • Retail Marketing
  • Project Management
  • Excellent customer service
  • Strong communication skills
  • Interpersonal skills
  • Team player

Work experience

Social Media Marketing Intern Lafont Marketing June 2015-December 2015

  • Assisted the marketing manager with creating strategies for social media campaigns for 3 different clients.
  • Collaborated with the marketing team to develop new concepts to deliver targeted content based on relevant topics for our clients in the real estate industry.
  • Responded to messages sent to all 5 of our social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

Volunteer Project Fame Ltd August 2014-December 2014

  • Created 4 blog posts each month detailing the weekly company events to encourage more people to attend and increased the attendance rate by 12%.
  • Created promotional videos and posters and posted them on all 3 social media accounts to inform the people about all upcoming events.
  • Monitored communication on websites and blogs and reported any complaints by our clients to the marketing managers.

‍ Certifications

Digital Marketing Tools and Techniques (Coursera)

Marketing Channel Governance(Coursera)

French : DELF (65% overall score)

Marketing is a broad field that gives you a chance to specialize in the area of your choice after graduating. However, even with this wide field of possibilities, you need an entry-level marketing resume that sets you apart from the other candidates.

Creating an exceptional resume can be a daunting task, especially when you're starting out your career. This is why we've created this guide to assist you with crafting a resume that will allow you to get your next marketing job.

Here are some of the details you'll find in this resume.

  • How to add your educational qualifications to your resume.
  • An entry-level marketing resume sample that's easy to follow.
  • The right skills for an entry-level marketer.
  • Tips to enhance your marketing resume.

Salary Range for Marketers

The average entry-level marketing salary is $41,000. The typical range is between $37,000 and $50,000, depending on your educational qualifications, professional experience, and skills.

How To Create a Resume for Entry-level Marketing

The reality is that most hiring managers want a candidate with experience, but that doesn't mean you cannot get a good position. If you're an entry-level marketer, a few things can help you write a resume that gets the hiring manager's attention. Let's look at these factors you should consider as you write your resume.

The layout for this resume

When you're writing your entry-level resume, the first thing you should consider is the layout or design . Marketers are creative and would want to showcase this in their resumes. While this is okay, be careful not to use an overly complex design that takes away from your qualifications. You can use our professional resume templates , which have unique designs and present your qualifications properly.

Best resume format for an entry-level marketer

The format you choose for your resume also matters, so ensure that it's the right one. There are three different formats you can choose from.

  • The first one is the reverse-chronological format . This format focuses on experience and is perfect for candidates who have many years of experience in marketing.
  • The second one is the functional resume format , perfect for recent graduates and career changers. This is because it focuses on your skills and educational qualifications.
  • The third one is the combination resume format. This is also known as the hybrid resume because it combines the best features of the reverse-chronological and functional resume formats.

The structure of your entry-level marketing resume should have the following sections:

  • A header section
  • Professional objective
  • Education section
  • Skills section
  • Work experience section
  • Additional qualifications(Computer skills and certifications, languages, interests, and awards/honors)

entry level marketing

Start with the Header Section

This is the first section of your resume. It contains your personal information, which must be accurate. It includes:

  • Your full name
  • Phone number
  • Professional email address
  • A link to your LinkedIn profile.

A good header

Marketing Graduate


A bad header

1818 Colony Street

House number 88

Date of birth 02/09/1998

Photo or No Photo?

You've probably heard different views about having a photo on your resume, but most recruiters advise against it. That's because it increases the chances of discrimination and unconscious bias . There are a few instances where the recruiter will ask you to add the photo to your resume. If they do, ensure that it's a professional passport-size photo .

entry level marketing

Education: Include Your Academic Qualifications

As an entry-level marketer, your educational background is critical . Since you don't have experience, you'll use this section to show the recruiter the specific courses that have prepared you for the position.

When you're listing your education, include the following details:

  • The name of the degree/diploma
  • The name of the school
  • The year of graduation/ expected date of graduation

Under these details, add a few relevant courses that have prepared you for the position . This will allow the recruiter to see the areas you're well-versed in and help set you apart from the other candidates.

Correct example

Texas A&M University

  • Brand communication
  • Advertising account management
  • Marketing Strategy

Bachelor's Degree in Marketing

The University of Texas in Austin

  • Public relations
  • Retail and sales management
  • Product management

Relevant Skills for an Entry-level Marketer

Most entry-level marketing positions will have specific requirements on the skills the hiring manager is looking for. Always check the job description to find some of these skills and include them in your resume.

The skills section should have the right blend of hard and soft skills. Hard skills require training/teaching and take time to learn, which can be done at school or through on-the-job training. Soft skills are character traits that allow you to relate well with people and don't need time to learn.

Presenting these skills using bullet points makes it easy for the hiring manager to scan them on applicant tracking systems. You can also use this section to showcase the transferable skills you have from volunteering or working at internships that will be useful in the position.

Let's look at the skills that will help your entry-level resume stand out.

Hard skills

  • SEO strategy
  • Google analytics
  • Social media marketing
  • Online marketing
  • Market research
  • Search Engine Marketing
  • Facebook Paid Ads
  • Product development

entry level marketing

Soft skills

  • Excellent writing skills
  • Multi-tasking skills
  • Communication skills
  • Organization skills
  • Analytical skills
  • Problem-solving skills
  • Decision-making skills
  • Time management

Experience: (And How to Showcase it in Your Resume)

The experience section is not very critical for entry-level positions. However, if you've worked before and gained some marketing experience, even through volunteering, you should add it here. You can also add internship experiences but don't leave this section out.

Include the name of the workplace, your job title, and the period you've been at each place . You also need to add three to five job duties and quantify the results with figures and facts to show the recruiter what you can do.

Also, use the job description to find keywords and action verbs that will optimize your resume . This ensures that the ATS systems don't filter out your resume.

Marketing Intern

January 2018-July 2018

  • Assisted the marketing manager in designing effective marketing strategies for advertising to encourage more significant sales deals, which increased the revenue by 25%.
  • Optimized marketing campaigns by monitoring metrics of systems, including redirects, click and bounce rates, and general page interaction information.
  • Increased the company's brand awareness by 30% by writing material for relevant blogs, conferences, and offline and online events.

Incorrect example

February 2017-August 2017

  • Arranged before and after activities at trade shows.
  • Used software tools for analytics-related purposes.
  • Wrote material for the company's annual report.

Professional Objective for an Entry-level Marketer

The resume objective is a short paragraph that introduces your resume. It highlights your career goals and how they align with the company goals and also expresses your interest in the position. This section comes right after the header section of your resume.

entry level marketing

Additional Sections for Your Resume

An additional section is essential for an entry-level candidate. This section highlights the skills and extra qualifications you don't want the recruiter to miss . You can check out our resume examples to see how you can incorporate this section into your resume.

This is also a great way to set yourself apart from the other candidates to prospective employers. Here are some sections you should consider for your entry-level marketing resume.

Computing Skills & Certifications

Certifications are vital for an entry-level position. It shows hiring managers you have additional training that will come in handy . Some of the certifications that will help your resume stand out include:

  • Google Analytics IQ Certification
  • HubSpot Content Marketing Certification
  • YouTube Certification

If you're a bilingual candidate, you have a higher chance of getting the marketing job than your competitors, so you don't want the recruiter to miss this qualification. List your language skills here using the official language reference as follows :

  • DELF for French(with a score of 60 points and above)
  • SIELE for Spanish
  • Goethe Zertifikat for German(with a score of 36 points and above)

The interests give the hiring manager insight into what you love doing outside of work. However, you should research the company you want to work for and determine their culture before adding your interests. Some companies are more laid back than others and don't mind if you're playful with this section. Also, avoid including job duties as hobbies/interests such as social media management or creating/attending events to represent the brand.

Tips to Enhance Your Resume

  • Optimize your marketing resume with the right keywords and action verbs.
  • Tailor your resume to match the job description, and don't use one resume for multiple applications.
  • Keep your resume short and let it be one page long.
  • Tailor the job title and optimize it with the right keywords.
  • Quantify your achievements with facts and figures to ensure your resume stands out.
  • Use a simple design/layout for your resume.
  • Always proofread your resume to ensure there are no mistakes.

Summary: Writing a Perfect Resume for Entry-level Marketing Jobs

  • Start your resume with a header and ensure all the details are accurate.
  • Use a professional email address on your resume.
  • Always include a work experience section on your entry-level resume and add internships and volunteering experiences.
  • Include more information on the relevant coursework that prepared you for the position in the education section.
  • Under the skills section, separate the hard and soft skills and list them using bullet points.

Write a Proper Cover Letter for Your Resume

A cover letter complements your resume and completes your application. The only time you won't send a cover letter is if the recruiter doesn't need one. It further describes your qualifications and allows you to showcase your writing skills and personality, which are both important in marketing. Check out our cover letter examples which will give you some great tips.

Frequently Asked Questions

Which top companies are hiring for marketing coordinator jobs.

According to Glassdoor , companies hiring for marketing coordinator jobs include:

  • NBCUniversal
  • Marriott International
  • Walt Disney Company

Which careers are available in the marketing field?

  • Email marketing
  • Content marketing
  • Event marketing
  • PR/Communications

Create your resume with the best templates

marketing resume with no experience

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Create your resume in 15 minutes

Our free collection of expertly designed cover letter templates will help you stand out from the crowd and get one step closer to your dream job.

marketing resume with no experience

Sample letters to download

marketing resume with no experience

Cover Letter

Advice for getting a job, instructions.

Cover Letters and Resume Samples

Social Media Manager Resume No Experience (Sample & Guide)

In today’s digital age, social media plays a crucial role in business growth and marketing strategies. As a Social Media Manager, your role will be pivotal in building brand awareness, engaging with customers, and driving online traffic. Even without prior experience, you can leverage your enthusiasm, creativity, and willingness to learn to make a strong impression on potential employers.

In this guide, we will provide you with valuable tips and actionable advice on crafting a winning resume, tailored specifically to a Social Media Manager position. We will guide you through each section, from the summary and skills to education and relevant coursework. By the end, you’ll have a polished resume that showcases your potential, even without prior professional experience in the field.

Remember, everyone starts somewhere, and this page is your stepping stone towards a rewarding career as a Social Media Manager. Let’s dive in and get you started on the path to success!

Entry Level Social Media Manager Resume Sample

[Your Name] [Your Address] [Your Phone Number] [Your Email Address] [Link to your LinkedIn profile]

OBJECTIVE Enthusiastic and highly motivated individual with a strong passion for social media and digital marketing. Solid understanding of social media platforms and their impact on business growth. Eager to leverage my creativity, strategic thinking, and ability to connect with online audiences to contribute to a dynamic and innovative company as a Social Media Manager.


  • Proficient in various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
  • Knowledgeable in social media analytics and reporting tools, such as Google Analytics and Facebook Insights.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Strong understanding of digital marketing principles and strategies.
  • Ability to create engaging content and develop innovative social media campaigns.
  • Familiar with social media management tools, such as Hootsuite or Buffer.
  • Basic graphic design skills to create visually appealing social media posts.

EDUCATION Bachelor of Arts in Communication [University Name], [City, State] [Graduation Year]

Relevant Coursework :

  • Digital Marketing Strategies
  • Social Media Marketing
  • Content Creation and Management
  • Marketing Analytics and Insights
  • Consumer Behavior and Market Research

Social Media Marketing Campaign [University/Personal Project]

  • Developed and executed a social media marketing campaign to promote a local community event.
  • Created engaging content for various social media platforms, resulting in a 20% increase in event attendance.
  • Utilized social media analytics to track campaign effectiveness and make data-driven decisions.


Social Media Volunteer [Organization Name], [City, State] [Duration]

  • Managed social media accounts and created content to promote organization initiatives.
  • Increased follower count by 30% through organic engagement strategies.
  • Assisted in developing and implementing social media campaigns to raise awareness for fundraising events.


  • Time management and organizational skills.
  • Ability to work independently and collaborate effectively in a team environment.
  • Continuous learning and adaptability to changing social media trends.

REFERENCES Available upon request

How to Write a Great Resume for Entry Level Social Media Manager Position?

Writing a great resume for an entry-level social media manager position requires careful attention to detail and a strategic approach. Here are some tips to help you create an effective resume:

1. Objective Statement:   Start your resume with a strong objective statement that summarizes your career goals and highlights your passion for social media. Be specific about the type of position you are seeking and the value you can bring to an organization.

2. Education:   Include your educational background, including your degree, university, and graduation date. Also, highlight any relevant coursework or certifications related to social media management, digital marketing, content creation, or analytics.

3. Relevant Skills:   List the skills that make you a strong candidate for the position. Include proficiency in various social media platforms, content creation, community management, analytics, and campaign development. Mention any relevant software or tools you are proficient in, such as Hootsuite, Canva, or Google Analytics.

4. Internships or Freelance Projects:   If you have interned or worked on freelance projects related to social media management, highlight these experiences. Describe your responsibilities, the strategies you used, and any measurable results or achievements. Showcase your ability to create engaging content, grow social media followers, and enhance brand visibility.

5. Volunteer Experience:   If you have volunteered for organizations or events where you managed social media accounts, include this experience. Highlight your role in social media content creation, engagement, and any successful campaigns or initiatives you were involved in.

6. Personal Branding:   Demonstrate your personal branding skills by including links to your professional social media accounts, blog, or website. This showcases your ability to create and maintain an engaging online presence.

7. Awards or Recognitions:   If you have received any awards or recognition related to social media or digital marketing, include them in a dedicated section. This helps to differentiate you from other candidates and highlights your achievements.

8. References:   Conclude your resume by stating that references are available upon request. This shows that you are prepared to provide references if needed.

Remember to tailor your resume to each specific job application and use keywords from the job description to ensure your resume gets noticed. Proofread your resume carefully and use a clean and professional design.

In conclusion, creating a compelling resume for a Social Media Manager position, even without prior experience, is entirely possible. By leveraging your passion for social media, your creativity, and your willingness to learn, you can showcase your potential to potential employers.

Throughout this guide, we have provided valuable tips and actionable advice to help you craft a winning resume tailored specifically to an entry-level Social Media Manager role. From the objective statement and education section to relevant skills and project experience, we have covered all the essential elements that will make your resume stand out.

Remember, everyone starts somewhere, and this page serves as your stepping stone towards a rewarding career in the exciting field of social media management. With a polished resume that highlights your enthusiasm, knowledge, and skills, you’ll be well on your way to success.

So don’t hesitate to dive in, follow the tips provided, and tailor your resume to each specific job application. With determination and a well-crafted resume, you’ll be ready to embark on your journey in the world of social media management.

  • Social Media Marketing Resume Objectives Examples
  • Social Media Coordinator Cover Letter No Experience
  • Social Media Specialist Job Description, Duties, and Responsibilities
  • Social Media Coordinator Resume No Experience

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Marketing Resume Examples and Templates for 2024

Marketing Resume Examples and Templates for 2024

Frank Hackett

Marketing Resume Templates and Examples (Downloadable)

  • Most Popular Marketing Resumes
  • Social Media Marketing
  • Marketing Specialist
  • Product Marketing
  • Marketing Analyst
  • Digital Marketing Manager
  • Product Marketing Manager
  • Marketing Manager
  • Resume Text Examples

How To Write a Marketing Resume

  • Entry-Level
  • Senior-Level


Most Popular Resume Templates and Examples (Downloadable)

Social media marketing resume example.


Marketing Specialist Resume Example


Product Marketing Resume Example


Marketing Analyst Resume Example


Digital Marketing Manager Resume Example


Product Marketing Manager Resume Example


Marketing Manager Resume Example


Marketing Text-Only Resume Templates and Examples

Mina Sayed (123) 456-7890 [email protected] LinkedIn | Portfolio Miami, FL 12345

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and Hootsuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

Professional Experience

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2022 – present

  • Oversee all aspects of social media marketing for a premiere technology start-up, manage Facebook, LinkedIn, and Twitter accounts, and improve followership by over 400% across all social media platforms
  • Coordinate with the marketing team and senior leadership to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
  • Support marketing initiatives for the launch of a new software product, coordinate social media campaigns, and raise awareness of online launch events

Social Media Marketing Intern, University of Florida, Gainesville, FL September 2021 – June 2022

  • Managed social media editorial calendars and platforms in coordination with a team of students and three faculty advisors, including LinkedIn, Twitter, and Facebook
  • Spearheaded a Twitter campaign to raise awareness of student cultural organizations and events and collaborated with the team to overhaul social media strategy, resulting in a 200% increase in engagement
  • Brand messaging
  • Content writing
  • Data analytics
  • Marketing strategy
  • Social media marketing


  • Certified Social Media Manager (CSMM), 2022

Bachelor of Science (B.S.) Marketing University of Florida, Gainesville, FL September 2017 – June 2021

Aliya Jackson (123) 456-7890 [email protected] LinkedIn | Portfolio San Diego, FL 12345

A Senior Digital Marketing Specialist with eight years of experience specializing in SEO marketing, social media advertising, and content marketing. A strong history of building successful brands and expanding online presence. Adept at developing strategies to drive community engagement and market penetration.

Digital Marketing Strategist, Skyline Marketing Inc., San Diego, CA October 2018 – Present

  • Manage all online marketing for a portfolio of 12 client accounts valued at $100K-$300K, define digital marketing strategy, and align brand messaging with target audiences across a variety of industries, including technology, fitness, travel and hospitality, and healthcare
  • Collaborate with marketing teams to develop visual materials, content, and website designs
  • Enhance social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

Digital Marketing Coordinator, West Beach Fitness, San Diego, CA June 2015 – October 2018

  • Defined digital marketing strategy for a new fitness center and developed range of marketing materials, including brochures, articles, press releases, newsletters, and videos
  • Established and managed social media presence on Facebook, Twitter, and Instagram, developed a series of YouTube fitness videos, and generated a 35% increase in community engagement across all accounts
  • Drove SEO marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
  • Digital Marketing Strategy
  • SEO Marketing
  • Lead Nurturing
  • Content Marketing
  • Certified Web Professional – Web Developer, IWA, 2016
  • Certified Digital Designer (CDD), ADA, 2015

Bachelor of Science (B.S.) Marketing University of San Diego, San Diego, CA September 2011 – June 2015

Joseph Corbin (123) 456-7890 [email protected] LinkedIn | Portfolio Seattle, WA 12345

A Marketing Manager with 10+ years of experience defining brand messaging and leading campaigns for enterprise organizations. A proven track record of identifying opportunities to enhance digital marketing efforts and grow brand awareness across core demographics. Adept at building and leading diverse marketing teams.

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – Present

  • Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200M, oversee the redesign of landing page, and increase sales conversions by 42%
  • Manage and build a 20-person marketing team, oversee an annual budget of $30M, lead paid, social, and digital marketing initiatives, and achieve a 150% ROI on average for marketing campaigns
  • Analyze KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Marketing Manager, White Tiger Consulting, Seattle, WA June 2013 – July 2016

  • Managed a team of 15 marketing specialists, social media coordinators, and graphic designers to enhance visual marketing and brand identity for a $1.5M client portfolio
  • Led initiatives to unify visual marketing and brand messaging across all platforms, coordinated with key stakeholders to define marketing strategy, and increased web traffic by up to 300% for clients
  • Analyzed Google Analytics to evaluate online presence and define SEO marketing strategy, delivered presentations to clients, and identified opportunities to enhance web page performance
  • Marketing Strategy
  • Cross-Functional Leadership
  • Brand Messaging
  • Project Management

Bachelor of Science (B.S.) Marketing University of Washington, Seattle, WA September 2009 – June 2013

To craft an accomplishment-driven marketing resume, emphasize career achievements rather than day-to-day job responsibilities. As you build your resume, reflect on your value to your clients, teams, and organizations. Also, evaluate your long-term goals and determine whether your content aligns with your career objectives.

For example, if you’re a marketing manager transitioning to a director of corporate communications, heavily emphasize your public relations experience. If you’re pursuing a career in digital marketing, you’d highlight your versatility and advanced knowledge of search engine optimization (SEO), social media, and brand messaging. We’ll provide valuable insights to help you translate your career experience into a powerful marketing document.

1. Write a dynamic profile summarizing your marketing qualifications

It’s important to grab the hiring manager’s attention as early as possible on your resume. Crafting a strong professional profile lets you draw attention to your most relevant qualifications at the top of your document. Start by including your title, years of experience , and three to four specializations that align with the job posting in the first sentence. In the following sentences, provide industry-specific details to demonstrate your area of marketing expertise. This will help you make a solid first impression on prospective employers.

Senior-Level Profile Example

Entry-level profile example.

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and HootSuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

2. Add your marketing experience with compelling examples

As a marketing professional, craft bullet points to showcase your most compelling achievements within your industry. Hard numbers, metrics, and monetary figures should be incorporated wherever possible to establish a sense of scope for your accomplishments. The most important aspect of the resume-building process is drawing attention to the bottom-line value you bring to your clients, teams, and organizations. Even if you can’t quantify an accomplishment using data, you can still highlight the positive impact of your contributions. This makes all the difference in generating interviews during the job search.

Senior-Level Professional Experience Example

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – present

  • Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversee the redesign of the landing page, and increase sales conversions by 42%
  • Manage and build a 20-person marketing team, oversee an annual budget of $30 million, lead paid, social, and digital marketing initiatives, and achieve a 150% return on investment (ROI) on average for marketing campaigns
  • Analyze key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Entry-Level Professional Experience Example

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2020 – present

3. Include education and certifications relevant to marketing

Certifications are especially important for professionals within the marketing industry. You can pursue a wide range of certifications, so focus on credentials that further emphasize your expertise within your specific type of marketing. Digital marketing managers will value certifications that emphasize their knowledge of SEO and content marketing. If you’re focused on product marketing, prioritize a Professional Certified Marketer (PCM) credential.

  • [Degree Name]
  • [School Name], [City, State Abbreviation] [Dates Enrolled]
  • Bachelor of Science (B.S.) Graphic Design
  • Temple University, Philadelphia, PA September 2012 – June 2016
  • [Certification Name], [Awarding Organization], [Completion Year]
  • Certified Web Professional – Web Developer, IWA, 2018
  • Certified Digital Designer (CDD), ADA, 2017

4. List key skills and proficiencies for marketing

Most organizations rely on Applicant Tracking Systems (ATS) to identify qualified candidates for job openings. To ensure ATS compliance, incorporate keywords that match the job description. However, it’s also important to understand that hiring managers want tangible examples of you using your marketing skills throughout your career. Rather than simply listing SEO marketing in your skills section, craft a bullet point detailing a specific campaign you managed and describing the results. Below are potential keywords you may encounter during the job search:

Key Skills and Proficiencies
Brand awareness Brand marketing
Brand messaging Campaign development
Content marketing Content strategy
Copywriting Digital advertising
Digital marketing Email marketing
Google Analytics KPIs
Marketing strategy Product marketing
Project management Public relations
Search engine marketing (SEM) SEO
Social media marketing WordPress

How To Pick the Best Marketing Resume Template

Selecting a template for marketing resumes can be more complicated than in other industries. It’s best to have a straightforward template that organizes your content effectively. But you may also want to prioritize the aesthetic presentation of your template as a way of illustrating your personal brand as a marketing professional. The key is to achieve a healthy balance rather than have flashy colors and bulky graphics overshadow your career achievements.

Frequently Asked Questions: Marketing Resume Examples and Advice

What are common action verbs for marketing resumes -.

It’s easy to run out of action verbs during the resume-building process. Often, a limited number of verbs can describe your career achievements accurately. Marketing positions often involve much content writing, and using the same verbs repeatedly may create a negative image of your writing capabilities. We’ve compiled a list of action verbs you can use to craft your bullet points:

Action Verbs
Analyzed Built
Conducted Coordinated
Created Designed
Developed Drove
Enhanced Executed
Generated Identified
Implemented Improved
Increased Led
Managed Partnered
Spearheaded Supported

How do you align your resume with a job description? -

According to the Bureau of Labor Statistics , marketing jobs are expected to experience a 10% increase in growth from 2021 to 2031. This is a $1 billion industry within the U.S ., and there’s a growing need for marketing professionals who can leverage data and develop strategies to reach target audiences. Despite the positive outlook, you must align your resume with the job description to secure the most lucrative opportunities.

For example, if a company is looking for a digital marketing manager with a strong background in content writing and SEO, highlight your experience creating quality web copy to improve user engagement, time-on-page, and web traffic. If an organization is seeking an expert in growth marketing, you could illustrate how you utilized multi-channel marketing to improve conversion rates. By tailoring your resume to the job description, you’ll significantly increase your odds of landing the interview.

What is the best marketing resume format? -

Marketing resumes should always use a reverse chronological format. This ensures that your most recent and relevant experience is featured at the top of your resume. Functional resumes, also known as skill-based resumes, are considered outdated by hiring managers and recruiters. This approach prioritizes listing skills and qualifications but lacks the detail required to properly convey your career achievements.

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Providing a matching cover letter can bolster your chances of landing the interview if the document is carefully tailored towards individual job opportunities. Rather than only reiterating information from the resume, mention something specific about the company’s reputation or work culture in the middle paragraphs. This will show prospective employers you’ve researched beforehand and are genuinely interested in the position. For more guidance, view our marketing cover letter guide .

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

Check Out Related Examples

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Build a Resume to Enhance Your Career

  • Content Marketing Resume Examples and Templates Learn More
  • Product Marketing Manager Resume Examples and Templates Learn More
  • Social Media Manager Resume Examples and Templates Learn More

Essential Guides for Your Job Search

  • How to Write a Resume Learn More
  • How to Write a Cover Letter Learn More
  • Thank You Note Examples Learn More
  • Resignation Letter Examples Learn More

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How to Write a Resume with No Experience [21+ Examples]

Background Image

It’s time for your first job hunt !

You need to write a resume , which can be nerve-wracking if you don’t have any real-life work experience.  

You don’t know where to start, what to include, or which resume format to choose.

On top of that, most advice you find online isn’t relevant because it focuses on emphasizing professional background.

Chances are, you’re straight out of college with no experience to speak of. 

Or maybe you're a high-school student applying for a part-time job.

Whichever the case may be, you’re probably having trouble filling in the blank space on your resume that’s supposed to be the work experience section.

Worry not, though. In this guide, we’re going to help you create an AMAZING resume, no work experience is needed.

  • How to format your resume with no work experience
  • 4 sections to replace work experience (that help you stand out)
  • 2 no-work experience resume samples (guaranteed to land you the job)

How to Format Your Resume [with No Work Experience + Examples] 

A resume format is the layout of your resume .

The ideal resume format usually depends on how much work experience you have. 

But what happens when you have none?

For a no-experience resume, we recommend that you use the reverse-chronological format . 

no experience resume format

It’s the most popular format amongst applicants and a recruiter favorite.  

The sections in your reverse-chronological resume will be: 

  • Header : Contact Information and Resume Statement
  • Internships, extracurricular activities, projects, volunteer work  (These sections will replace your work experience)

In this article, we’ll walk you through each of these sections, and explain how to write them in a way that you stand out from the crowd.

Let’s dive in.

Start With Your Resume Header

resume header example

Your resume header includes your contact information and your resume statement.  

Below, we’ll show you how to write both of these elements and how to include them in your header section.

Put Down Your Contact Information

Just like the name suggests, the first thing you add to your header is your personal and contact information.

It’s the easiest part to get right, just keep it short and to the point.

In your contact information section, mention the following:

  • First and Last Name
  • Phone Number
  • E-mail Address
  • A link to a professional profile (e.g. LinkedIn ) or personal webpage (if you have one)

Make sure to use a professional-sounding E-mail.

I.e. something along the lines of “[email protected].” 

You’re sure to leave a wrong impression if you use an email you created back in preschool ( “[email protected]” ).

Make sure to double-check, triple-check your contact information. After all, the recruiter can’t contact you if you have a typo in your phone number.

(Optional) Write Your Resume Objective

A resume objective is a short heading statement in your resume, where you describe your professional goals and aspirations.

Fun fact - hiring managers look at your resume for 5-6 seconds max .

Yep, that’s right. In most cases, the hiring manager is literally drowning in resumes. So, they have a couple of seconds to skim each one.

Well, this section is your chance to catch their attention (and let them know you’ve got what it takes).

A resume objective is usually 3-4 sentences max and includes information on:

  • What your field of study is;
  • What your skills and experiences are (ones that are relevant to the job );
  • Why you’re applying for this position and/or this company.

As with contact information, you don’t need to label your resume objective with a title. Just write it underneath your contact information section.

Here’s an example of what a resume objective looks like:

“ Recent Communications graduate looking to apply for the role of Secretary at XYZ inc. Extremely organized with good writing and multitasking skills. Practical experience in management gained through several university projects, which involved coordinating tasks between different team members and ensuring that everyone was in sync with the latest information. ”

Emphasize Your Education

education section on resume no experience

In your average resume, the first section would be work experience.

Since you don’t have any, though, you’ll want to omit that and replace it with the education section.

This way, you bring a lot more attention to your education, which is one of your main selling points. 

What should you include in the Education section? 

List the following features in this order:

  • Name of the degree
  • Name of the institution
  • Years attended
  • Location of the institution (optional)
  • GPA (optional)
  • Honors (optional)
  • Relevant coursework (optional)
  • Exchange programs (optional) 

As a general rule, if you studied in a prestigious university, you can add the name of the institution before the degree . This way, you will catch the recruiter’s attention faster.

Now, let’s go through some real-life examples:

BA in Computer Science

Tufts University

Medford and Somerville, Massachusetts

10/2015 - 06/2018

Magna Cum Laude

  • Exchange Program in Greenville, NY

University of the Arts London

BA in Interior Design 

10/2017 - Ongoing

Westwood High

Boston, Massachusetts

Class of 2018 

Education Section Q&A

Still have some questions about the education section? Worry not, we’re about to give you all the answers!

Do I include my GPA?

  • The answer here is a “maybe.” We’d recommend including a GPA if it’s higher than 3.5. Anything lower than that, and you might be underselling yourself. Keep in mind, though, that most employers don’t care about your grades.

Should I include my coursework?

  • Yep, but just as long as it’s relevant. If you have no work experience, including courses can help establish your expertise in a field. Feel free to skip out on any basic courses, though. No one cares about your Maths 101 course.

Do I mention my degree if I dropped out?

  • If you studied for more than 2-3 years, yes. A half-finished degree is still better than no degree. If you dropped out after a semester, though, that doesn’t really mean much.

Do I mention my high school degree?

  • Only if it’s your only degree. If you have any higher education, your high school degree will only take up space.

4 Sections to Replace Work Experience [With Examples]

Now that you’ve listed your education, it’s time to fill that work experience gap in your resume.

You aren’t still worried about your lack of experience, right?

Because here are four sections you can use instead:

1) Internships

Have you done an internship that is relevant to the position you are applying for?

Now’s the time to mention it. 

Here is how you add an internship to your resume:

First , place the Internship section right after the education section. 

Title it: Internships

Second , write your internship title and role . Be specific.

If your internship was in the marketing department, instead of just “Intern”, say “Marketing Intern”. 

Third , put down the company name , location , and duration of the internship - in that order.

Marketing Intern

Full Picture

New York, NY

09/2019 - 12/2019

Easy and straightforward, right?

One more step:

Last , add a list of responsibilities you had as an intern in bullet point form. 

If you have any tangible achievements , even better! Write those in as well.

Finally, tailor both the responsibilities and achievements to the role you’re applying for.

Here’s how that looks in practice:

You used to be an Advertising Intern .

You’re applying for the position of Social Media Assistant . 

Here’s how you would put down your internship entry:


Full Picture Company

  • Analyzed various social media platforms for trending content
  • Managed company social media accounts
  • Posted interested content on company Facebook page, increasing engagement by 25%

The listed responsibilities and achievements are directly connected to the Social Media Assistant job requirements.

You’re applying for a Content Writer position. Take a look at the same entry now:

  • Assisted the Marketing Manager in writing press releases and new blog posts , which increased web traffic by 25%.

Notice how the internship title remains the same. 

But in this case you’re applying for a Content Writer position, so you are highlighting your writing experience instead.

For more examples, check out our full guides to an internship resume and how to write a cover letter for an internship .

2) Extracurricular activities

Still have a ton of empty space in your resume?

Extracurricular activities are always a great addition!

Whether they’re related to the job you’re applying for or not, they still show one thing:

You’re hard-working and motivated.

Imagine you’re the HR manager, and you can pick between these 2 candidates:

  • Josh Johnson. Studied at Massachusetts State. 4.0 GPA, but that’s all he did in college - no extracurricular activities, internships, or anything else.
  • Suzie Activeson. Also studied at Massachusetts state. 3.2 GPA. Vice-president of the business club. Served as a student government senator for 2 semesters. Organized several events as part of the marketing club.

Sure, Josh is probably qualified, but we don't know anything about him, other than that he studied a lot.

Suzie, on the other hand, can manage a team (business club VP), organize events (marketing club), and is passionate about making a change (student government).

So, which one would you pick?

Now, let’s explain how to list extracurricular activities on your resume:

  • Title of the section: Extracurricular Activities
  • Name of the organization and/or team 
  • Your role in the organization
  • Time period
  • Noteworthy awards or achievements

Extracurricular Activities

Public Speaking Club


09/2018 - 09/2019

  • Organized 10+ public speaking lectures
  • Brought in speakers from all over the state
  • Conducted public speaking workshops

3) Volunteering Experience

Volunteering shows dedication and passion to apply yourself. 

And there’s nothing recruiters love more than a committed employee.  

Whether you spend your free time in a soup kitchen, or you helped collect trash in the countryside, you can mention it in your resume!

But how do you list volunteering experience?

Well, it follows the same logic as your internship and extracurriculars:

  • Title of the section: Volunteering Experience
  • Name of the organization
  • Relevant tasks and achievements (bullet points)

Volunteering Experience

Grand Archive Library Volunteer

Washington, D.C

08/2017 - 02/2019

  • Performed secretarial activities, such as sorting mail, filing documents, answering phone calls, and taking messages. 
  • Led a poetry reading event twice a month. 

4) Projects

In this section, you can add any relevant projects you were part of during your time in school or at an internship.

Your capstone project, graduation thesis, or research project go here. 

No need for work experience!

You can also mention any other type of project you’ve worked on in school, including:

  • Business project for a real-life client
  • Mock website you created in Web Design 101
  • Fake magazine you created as a capstone project
  • Market research you did as part of your graduation thesis
  • Software you developed in Software Engineering class

...And so on!

Here’s how you put them down:

  • Title of the section: Projects
  • Project name
  • Project type
  • Related organization 
  • Relevant responsibilities and achievements (optional)

And now, for some practical examples. Here’s what a journalism student project could look like:

Online Privacy and Social Media: a Journalistic Study of Facebook and Cambridge Analytica

Journalism Capstone Project

Harvard University

09/2018 - 11/2018

And here’s a law school example:

In-House Pro Bono Project

Columbia Law School

11/2018 - 03/2019

  • Completed a full petition for U nonimmigrant status, interviewed legal persons and drafted affidavits.

If you have anything physical to back up your project with, feel free to include a link.

For example, if you’re a developer, you could include a link to your GitHub profile.

Stand out with your Skills 

skills section no work experience resume

There are two types of skills you can include on your no-experience resume: 

Soft skills and hard skills. 

What’s the difference? 

Soft skills are attributes or habits that describe how you work. They are not specific to a job, but indirectly help you adapt to the work environment. 

Here are some of the most popular ones: teamwork, responsibility, leadership, creativity, etc.  

Hard skills , on the other hand, refer to specific tools, technical knowledge and training and other work-specific skills. They apply directly to the job. 

Technical writing, C++, financial accounting, etc. are all examples of hard skills.

So, which of these skills should you include? 

That depends on a lot of factors, but as someone with no work experience, you should opt more for hard skills .

See, you could write all the cool buzzwords like “Critical Thinking” and “Leadership,” but the recruiter won’t believe you.

Fun fact - that’s what 90% of students do.

Instead, you should focus on skills that make you stand out , and in most cases, those are hard skills.

So, how do you decide which hard skills to mention? Easy! Just check the job ad you’re applying for.

Let’s say you’re applying for an entry-level creative internship, and you find these requirements in the job description: 

  • Video editing experience (Premiere, After Effects)
  • UI design experience
  • Photo editing experience (Photoshop)
  • Photography experience
  • Experience with Adobe Illustrator

You’d transfer this into your skills section:

  • Premiere & After Effects - Expert
  • Photoshop - Expert
  • UI Design - Intermediate
  • Adobe Illustrator - Intermediate
  • Photography - Intermediate

Not sure which skills to mention? Check out our article on 150+ must-have skills for all sorts of professions !

Other Sections You Could Include in a No-Experience Resume

A resume without experience does have one advantage: extra space . 

You can use this space to create other sections that highlight how awesome you are!

Here are some sections you could include:

  • Hobbies and Interests . Add flair to your resume by showing your genuine passion and interest in the industry.
  • Languages. Do you know a second language? Or even a third? Awesome! Most companies these days are pretty international and appreciate an extra language skill or two. Be mindful not to over-exaggerate your proficiency, though. Only knowing how to ask “¿Donde está la biblioteca?” doesn’t warrant a Spanish entry on your resume.
  • Awards & Certifications . Do you have any fancy pieces of paper that show you’re smart? Maybe it’s an award for a terrific essay in a competition, or a certificate from an online course . Whichever the case may be, awards and certifications show that you’re a winner, so definitely include them in their own respective section.

Need Inspiration? 2 No Work Experience Resume Samples

Do you still have questions or don’t know where to begin?

That’s when a resume sample comes in handy. 

It provides you with a predetermined format.

It also helps you picture how your no-experience resume is supposed to look like. 

As Picasso put it: Good artists copy; great artists steal! 

Here are 2 no work experience resume samples you can borrow ideas from:

Business Student Resume Sample

no experience resume sample

High-school Student Resume Sample

high school no experience resume sample

Create a Matching Cover Letter

All done with your resume?

It’s not over yet. You need to write a cover letter to go with it.

A cover letter is a single-page letter that accompanies your resume and is part of your job application.

Look at it this way: your resume describes your experiences, and your cover letter explains (in simple words) how they’re relevant to the job.

Now, here’s a quick infographic on what to include in a cover letter:

cover letter format for no experience resume

Finally, as with everything else in your resume, make sure to keep your cover letter relevant, short, and concise.

The hiring manager doesn’t have time to read an autobiography, they’ll only review your cover letter for a few minutes. 

There’s a lot more to creating a good cover letter than what we just explained.

For a complete, all-you-need-to-know walk-through, check out our Complete Guide on How to Write a Cover Letter !

Key Takeaways

...and that’s a wrap!

At this point, you should know everything there is to know about writing a killer no-experience resume.

Just to keep things fresh, though, let’s quickly go through everything we’ve learned so far:

  • When creating your no-experience resume, use the reverse-chronological format.
  • You can create a killer no-experience resume by emphasizing your education instead. Include relevant internships, soft & hard skills, and projects.
  • Other sections you can include on your resume are hobbies & interests, languages, certifications, or achievements.
  • Keep all the content on your resume clear, precise, and relevant. Use bullet points for all your descriptions.
  • After you’re done with your resume, you want to write an awesome cover letter that goes with it. The cover letter is a one-page letter that tells the story behind your resume content and reemphasizes why you’re a great fit for the job.

Related Resume Examples

  • Internship Resume
  • High School Resume
  • Research Assistant Resume
  • College Resume
  • Students and Graduates Resume
  • Teacher Resume

Recommended Readings:

  • 43+ Resume Tips and Tricks to Land Your Next Job in 2024
  • 20+ One-Page Resume Templates [Free Download]
  • 35+ Common Interview Questions and Answers [Complete List]

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  • • Worked closely with the Creative Director to delegate and assign incoming creative requests.
  • • Coordinated with multiple external agencies to manage partner customizations and significant request volume.
  • • Assisted in the management of timelines, gathering and communicating programming information, and the creative review process.
  • • Supported the team in managing an evolving suite of creative design assets.
  • • Participated in weekly meetings to maintain an understanding of the financial services and marketing industry landscape.
  • • Assisted in the development of creative assets and imagery requests.
  • • Supported the execution of partner marketing campaigns.
  • • Gained valuable experience in the financial services space.

22 Marketing Resume Examples & Guide for 2024

Your marketing resume must immediately showcase your prowess in creating engaging campaigns. Highlight your ability to analyze market trends and adapt strategies accordingly. Demonstrate your proficiency in both digital and traditional marketing methods. Employers seek candidates who can integrate seamlessly into multi-channel approaches.

All resume examples in this guide

marketing resume with no experience

Marketing Intern

marketing resume with no experience

Affiliate Marketing

marketing resume with no experience

Business Marketing

marketing resume with no experience

Content Marketing

marketing resume with no experience

Creative Marketing

marketing resume with no experience

Ecommerce Marketing

marketing resume with no experience

Email Marketing

marketing resume with no experience

Event Marketing

marketing resume with no experience

Experiential Marketing

marketing resume with no experience

Fashion Marketing

marketing resume with no experience

Freelance Marketing Consultant

marketing resume with no experience

Growth Marketing

marketing resume with no experience

Influencer Marketing

marketing resume with no experience

Marketing And Sales

marketing resume with no experience

Marketing Assistant

marketing resume with no experience

Marketing Associate

marketing resume with no experience

Marketing Coordinator

marketing resume with no experience

Marketing Specialist

marketing resume with no experience

Sports Marketing

marketing resume with no experience


Resume guide.

Resume Format

Marketing Resume Experience

Hard & Soft Skills

Certifications and Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

By Experience

Marketing resume example

Marketing professionals who are preparing a resume for a new position face some unique challenges that can impact their chances of making a good impression on recruiters and HR managers.

Oftentimes, they focus on the wrong information or forget to document their accomplishments in expanding market reach, increasing ROIs, and other key marketing metrics.

In this guide, we will discuss the common pitfalls and mistakes many marketing professionals make when creating a tailored marketing resume. We use real-world examples to cover necessary information, such as how to:

  • Create a properly formatted resume that perfectly balances your creative and technical skills along with your business savvy.
  • Quantify complex metrics, such as ROIs, conversion rates, click-through rates, and other marketing metrics, in a way that everyone can understand.
  • Demonstrate your connection to the industry through memberships with national organizations and local networking groups.
  • Highlight relevant advanced training through certifications in various marketing tools.

If this resume guide does not line up with your career plans, we have other relevant guides for you to check out:

  • Event Marketing resume
  • Fashion Marketing resume
  • Sports Marketing resume
  • Influencer Marketing resume
  • Email Marketing resume

The first step in creating a marketing resume is to use the proper format, which includes specific sections that recruiters expect to find.

How to format a marketing resume

All resumes, regardless of position, follow a specific document format that everyone must adhere to, especially now that the popularity of applicant tracking systems is on the rise.

Fortunately, this format includes the standard document settings for most word-processing applications. If you are creating a new resume from scratch, you don’t have to worry about margins, line spacing, and font sizes. That being said, there are some choices that you can make in the formatting of your marketing resume.

Enhancv offers free resume templates  to get you started. These templates come in a variety of styles, from modern to creative, and include modern fonts such as Exo 2, Lato, Montserrat, Raleway, Rubix, and Volkhov. You can choose a more classic font, like Arial or Times New Roman, but these are outdated and overused, and we are building a more modern resume.

Whatever font you go with, make sure it is a serif or sans-serif font . Using a script or decorative font is not the way to make your resume stand out.

Your resume is divided into small sections where you will detail your:

  • Title and current contact information
  • A professional resume statement
  • Details of past marketing experience
  • Post-secondary education and any advanced training
  • A list of technical, business, and creative skills

All of this needs to be done in no more than two pages, which is more than enough, even for marketers with 15+ years of experience. With a little work, you’ll find there is plenty of space to list your experience, education, and marketing skills.

When you are ready to apply for a marketing position, save it as a PDF document (.pdf) . This will preserve the look of your resume no matter what operating system or screen size they are using.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Already have a marketing resume ready to go? Run it through our resume checker  to get an in-depth analysis.

Before we begin adding your career details, take a look at the must-have sections and what recruiters want to see from their pool of candidates:

The top sections on a marketing resume:

  • Profile summary: A brief statement that summarizes your career and includes any profitable sales strategies, increases in profits, or social media saturation.
  • Core competencies: Include a list of technical, creative, and marketing skills that highlight your unique set of knowledge and marketing abilities.
  • Professional experience: Detail your past work experience in concise bullet points that quantify marketing metrics and other accomplishments.
  • Education and certifications: Demonstrate a foundation of knowledge of rudimentary and advanced marketing skills through post-secondary education and industry certifications.
  • Skills and tools: Detail your experience in a wide range of technical, business, analytical, and creative software and industry tools such as SEO, Mailchimp, Google Analytics, and Salesforce.

When listing the details of your past accomplishments, be sure to include the following:

What recruiters want to see on your resume:

  • Experience in creating and implementing marketing strategies: The main responsibility of all marketers is to develop content and social media marketing strategies that target specific audiences and prompt them to engage.
  • Proficiency in digital marketing tools: Experience with Google Analytics, SEO, and lead generation software shows recruiters you can analyze new trends and develop strategies to expand the company's market reach.
  • Creativity and innovation: Marketing trends are constantly changing, and effective marketers need to come up with creative and innovative solutions to keep their brand or product relevant.
  • Strong communication skills: Marketing is all about promoting a brand or product, and that requires superb communication and listening skills to engage different audiences and build a connection with each of them.
  • Analytical skills: Recruiters need to know if their new hires will be able to analyze marketing trends and develop the best strategies based on the data they analyze.

The first section we will work on is the resume experience section, which will include any past marketing or other jobs where you performed the duties of a marketer. Because you want to highlight your most recent experience, you will list all jobs in reverse chronological order .

How to write your marketing resume experience

The resume experience section is where you will list any marketing experience within a specified field. Marketing a popular child’s toy requires a unique marketing approach that is different than how you would market pharmaceuticals or climate change initiatives.

Many marketing experts fail to properly detail their work experience in a way that shows what they bring to the table. Instead of listing accomplishments with quantifiable data, they simply include the job duties and responsibilities. Recruiters are well aware of the requirements for the job. After all, they are the ones who wrote the job post.

Let’s take a look at a real-world marketing resume experience example to give you a visual of what we mean:

  • • Execute direct email, push, and SMS marketing campaigns
  • • Create new email templates and user journeys using Salesforce Marketing Cloud
  • • Develop campaigns that are more personalized to the customer with updated graphics and other features
  • • Optimize design layout to improve readability on all devices
  • • Develop weekly reports for staff and executive officers

This resume example reads more like they simply pasted the job details and did nothing to show how well they performed on the job. Don’t do this.  

Each job entry should list how you used your skills and knowledge to produce actionable results. “Execute direct email…” should be “Executed direct email…” It is a task you have already performed and should be written in the past tense.

Another common mistake is not listing the industry type or a brief company description. Right now, we have no idea what they are marketing. This example leaves more questions than answers and does not make a good impression.

Let’s see if we can improve it by adding some more details about the company and their performance:

  • • Executed 200+ direct email, push, and SMS marketing campaigns to existing and new markets, which led to a 20% increase in new customer accounts
  • • Created 50+ email templates and user journeys using Salesforce Marketing Cloud
  • • Developed 100+ campaigns using graphics, personalization, and advanced features, such as AI integration and more targeted ads based on customer feedback
  • • Optimized design and layouts of 10,000+ emails, ensuring user and mobile-friendly capabilities
  • • Tested 5,000+ emails for quality assurance, which reduced grammatical errors by 39%
  • • Developed and presented 7+ reports to staff and executive officers every week

That’s much more like it. Notice how, instead of just listing the job duties, they include vital information about the scope of their work and the positive impact they had. This example does a great job of showing:

  • The effect they had on adding new customers through developing new email marketing campaigns.
  • Experience using a specific marketing tool (Salesforce) to demonstrate their knowledge of industry software.
  • The amount of workload they are comfortable handling.
  • Experience in improving workflow and reducing production errors.
  • The ability to work with all levels of employees, from support staff to upper management.

Notice how this example includes the company’s industry, vacation rentals. This helps recruiters determine if the person has the right experience for their marketing field.

How many jobs should you include in this section? Because of the limited space, include no more than three jobs. Any more than that, and you risk going over the two-page limit and most recruiters will stop reading at that point.

Now it’s time to focus on one area where over 80%  of job seekers  fail to take full advantage of the potential of their resume.  

How to quantify impact on your resume

We saw in the resume experience section how much of an impact using numbers and percentages  can make on your resume. Marketing pros are at a unique disadvantage when it comes to quantifying their actions. It’s not so easy to quantify customer aquisitions, conversion rates, and cost-per-lead reductions of targeted ad campaigns.

Here are some examples of marketing metrics that will help you make a big impact:

  • Total revenue generated: “Directed the launch of a campaign for a new educational product, resulting in revenue of $5.4M in the first year.”
  • Customer/Client acquisition: “Planned client relationship cultivation events to promote growth, resulting in expansion of clientele base by 53%”
  • Number of marketing campaigns: “Created 35+ content marketing initiatives to drive traffic, increasing revenue by 12% with a 6% boost in donor retention.”
  • Conversion rate increases: “Analyzed sales funnels while measuring online campaign performance, resulting in a 17% improvement in customer conversion rates.”
  • Budgetary savings: “Worked with local shelters to build a paid advertising campaign on Facebook and Instagram, resulting in a 55% cost reduction per lead.”
  • Increases in social media engagement: “Worked with local restaurants to grow their online search presence, leading to an increase in organic search traffic from 100 to 1,000 users per month on average.”
  • SEO Ranking improvements: “Achieved 1st position on the Google Search Page for selected keywords (5000+ set).”
  • Email marketing metrics: “Developed and executed a targeted email campaign resulting in a 25% increase in open rates and a 15% increase in click-through rates.”

Apps like Google Analytics and Hubspot can help you find these and other marketing metrics.

How do I write a marketing resume with no experience

If you are looking for your first marketing job, have no fear. You don’t need formal marketing experience to qualify, but you will need to show you have the relevant skills and experience to be an effective marketer.

For first-time marketers, recruiters like to see past work experience  in:

  • Content creation
  • Sales or general retail experience
  • Social media management
  • Freelance design work
  • Marketing internships

If you manage several personal social media accounts that have the same type of content, you can use that as an example of your marketing experience. If you volunteered your time to help an organization expand its market reach, you want to include that on your resume.

Ideally, you want to list those jobs that show a steady progression toward a marketing career. Take a look at this real-world resume example from someone who is interested in a marketing career:

Each job uses the skills and tools that a marketer would need and does not include similar jobs. There’s no need to list other sales jobs where you did the same duties as the one listed, especially if you are applying for your first marketing job.

How to list your hard skills and soft skills on your resume

Marketers need a wide range of creative, technical, and business skills to generate effective ad campaigns, increase ROIs, and attract new customers to their brand or product. Your job is to list only those skills that are necessary to the specific job you are applying to.

You would only include “First aid/CPR training” as a skill set if you are marketing life-saving products or working in an environment that requires First Aid and CPR training.

Your hard skills  are those skills that you learn through coursework at a university or trade school, internships, and real-world experience through part and full-time jobs and personal projects. They include essential skills such as data analysis, budget management, and experience with Adobe Creative Suites.

Some of the most-requested hard skills from employers include:

Best hard skills for your marketing resume

  • Search engine optimization (SEO)
  • Pay-per-click (PPC)
  • Google analytics
  • Content management systems (CMS)
  • Social media advertising
  • Email marketing
  • Adobe Creative suites
  • Market research
  • Marketing automation software
  • Articulate storyline
  • HTML/CSS knowledge
  • Customer relationship management (CRM)
  • Data analysis
  • Strategic planning software
  • Graphic design tools
  • Video editing software
  • Conversion rate optimization (CRO)
  • A/B testing
  • Microsoft Office suites

Soft skills define more personal skills, such as emotional intelligence and being able to work with all types of people (interpersonal skills). You generally pick these up through everyday life experiences and spending time with your friends, family, and peers.

Without these skills, marketers would have difficulty relating to their customers, creating creative ad campaigns, and leading a team of diverse employees.

These are the top soft skills  that are crucial to be a successful marketer:

Best soft skills for your marketing resume

  • Communication skills
  • Problem solving
  • Critical thinking
  • Adaptability
  • Analytical thinking
  • Time management
  • Decision making
  • Collaboration
  • Negotiation
  • Emotional intelligence
  • Customer service
  • Attention to detail
  • Relationship building
  • Salesmanship
  • Listening skills

Before we move on to the education section, let’s talk about tailoring your resume  to the job post. This will help you make a better first impression and score higher with applicant tracking systems.

When creating a job post, HR staff will add specific keywords and phrases to narrow their pool of candidates. If they use an applicant tracking system, the software will score each resume on the number of matching keywords.

If the job duties say: “Exceptional interpersonal and communication skills, including a high level of emotional intelligence and empathy.”

Your resume must include “empathy,” “communication skills,” and “interpersonal” in either the resume experience section, professional summary, or skills sections. It is OK to list them in multiple sections, like the resume summary and work experience or technical skills sections.

While you don’t necessarily have to add the exact words, a 100% match may score higher than a partial match.

How to list your certifications and education on your resume

Listing your education is required for all resumes, no matter how long ago you graduated. It shows employers that you have a solid educational foundation and are willing to put in the work necessary to learn the skills you need to succeed.

While some entry-level marketing jobs may not require a bachelor’s degree, earning one will allow you to advance to higher positions and earn more money. The best degrees for marketing include:

  • Marketing/Digital marketing
  • Business administration
  • Communications
  • Advertising
  • Graphic design

When adding your post-secondary education, you want to include:

  • Name of the degree
  • School name and location
  • Dates of attendance/graduation date
  • Course description

First-time marketers with only an internship or summer job under their belt can add college coursework  in a short bullet list as well as any school volunteering projects, achievements, or recognitions. Take a look at this example of a resume education section for someone who wants a career in marketing:

  • • Introduction to Marketing
  • • Marketing research
  • • Consumer behavior
  • • Salesforce management
  • • E-commerce
  • • Advertising and sales promotion
  • • Principles of selling
  • • Email marketing
  • • Current Brand Activation Association (BAA) member

In addition to a 4-year degree, marketers can further hone their skills by earning certifications for various marketing tools and software. All you need to list in this section is the name of the certificate and the company that provided the training.

If you need to boost your knowledge and earning potential, consider applying for one of these certificates:

Best certifications for your marketing resume

  • Google Analytics certification
  • HubSpot Content Marketing certification
  • Meta certification
  • Salesforce Certified Marketing Cloud Email Specialist
  • HootSuite Social Media Marketing Certification

How to write your marketing resume summary or objective

This next section is one more area that you can to tailor to the job you are applying for. Which one is right for you, a summary or objective? That depends on how much marketing experience you have.

A resume summary  is a summarization of your marketing career and includes accomplishments in various marketing metrics, such as increased revenue generation and year-over-year expansion of market reach. It is for those marketers with 5-10+ years of experience within the same marketing field (e.g, content marketing, email marketing, or product marketing ).

A resume objective  is for marketers that are in the beginning of their careers and still need to gain some real-world experience. It includes their career objectives and how they plan to reach those goals.

For this guide, we will focus on showing you how to create an effective resume objective using a real-world example from a young marketing professional’s resume.

In this example, we see what many marketers do when writing about their career. It’s a good start, but can bo so much better.

We get a clear picture of this person’s experience as an e-commerce and social media strategist and how they used their skills to improve their client’s online presence. There are some key details that are missing that can be easily added:

Now we have a more targeting resume objective that does an impressive job of stating:

  • The years of experience
  • Specific platforms where they have experience in
  • The number of accounts they managed
  • Their interest in finding a company that allows them to gain valuable experience in specified areas

This is a great example of how you can write a powerful statement in only 4 sentences.

Now that we’ve gone over the main sections of your resume, let’s talk about some additional resume sections  that are important for marketers to have on their resumes.

Additional sections for a marketing resume

There are just a few more sections that we need to discuss before you can submit your polished resume.

Networking is very important for marketers in all fields, and recruiters like to see memberships in national or local marketing groups. There is a Professional Association section where you can list your affiliation to one or more groups:

Including this information shows that you are building new industry connections and staying informed of new marketing trends, tools, and technologies.  

On top of your education and marketing certifications, you can also list additional training through workshops, conferences, and other professional development courses or programs:

Here are some other special Enhancv resume sections  that you should consider adding to your resume:

  • Achievements: Highlighting awards and recognitions related to marketing gives proof of your expertise in the field and can help you get noticed.
  • Spoken languages: This section is essential if the job requires mastery of a second language.
  • Publications: Another great way to show off your expertise in marketing is by listing any blog posts, articles, or books you wrote and published.
  • Volunteering: Recruiters love to see their employees donate their time and marketing experience to a charity or local community group.
  • Technical skills: Marketers need experience in a wide range of equipment and software, from video cameras and editing software to Microsoft Office, Google Analytics, and MailChimp.

Adding an online portfolio to your resume

Having a portfolio is not just for painters, photographers, and fashion designers. Thanks to the internet, we can now create a website portfolio for any type of industry.

Marketers can take full advantage of this and showcase their past accomplishments and projects on a single website instead of giving them multiple links.

Here are some of the most common types of content that you can include in your marketing resume:

  • Samples of content creation
  • Social media strategy statistics
  • Managed social media accounts
  • Design work
  • Email marketing campaigns
  • Website projects
  • SEO and SEM projects
  • Press releases
  • Publications

Where can you add a portfolio link? The header is the best place for this:

Notice how the title includes their certification and the industry type. This section is often overlooked as a way to further highlight your marketing experience.

Should you add a photo to your marketing resume? There are a few positions where adding a resume photo is appropriate, and this is one of them. When adding a photo, make sure to use a professional headshot where you are professionally dressed and is well lit.

Key takeaways

Our journey toward building an attention-grabbing marketing resume is complete. Congratulations!

Now that you are aware of the common mistakes and pitfalls marketers face, you will have a resume that:

  • Effectively uses numbers and percentages to quantify complex marketing metrics in the summary/objective and work experience sections.
  • Highlights industry-related technical and business skills, creative abilities, and interpersonal skills in a way that demonstrates all necessary marketing skill sets.
  • List professional associations and networking groups that show you stay current with new trends and technologies.
  • The value of adding a digital portfolio and other resume sections to detail past marketing accomplishments and your passion for marketing.

Marketing resume examples

Explore additional marketing resume samples and guides and see what works for your level of experience or role.

Marketing Intern Resume Example

Looking to build your own Marketing resume?

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