a presentation visual

Engage your audience with powerful visual presentations.

Visual tools are critical to have in any presentation as they’re one of the key presentation aids that will help enhance your overall presentation .

We’ll give you tips on how to develop a sense of good presentation design whether you’re using PowerPoint, Prezi, Google Slides or any presentation software under the sun. The secret to creating a great presentation does not lie in a superior software, but understanding a few universal design concepts that can applied for all types of visual presentations.

Don’t be afraid to use a few presentation templates – there are ways to make the presentation ideas in those templates your own ideas and advance it in several different ways. Let’s make your next presentation on point and designed beautifully.

Presentations Are The Visual Communication Tool To Your Story

In the age of information, people remember facts faster through stories. Keep your bullet points and information short. You can use a rule of thumb to not put more than a paragraph and 3 points per slide to start.

Make your presentation the visual component of your story, but not something your audience has to read. Something that is short and succinct on screen will capture your audience’s attention and make sure they retain the main points of your message.

This does not mean incomplete slides. A common mistake presenters make is putting too little information on a slide in the name of simplicity when in fact they’re leaving out the main context.

A well designed visual presentation has a great story behind it and a well rehearsed voice telling it as well. Engaging the audience is also a great way to associate meaning or connection to the content of your slide decks. Ask questions and tell stories while showing off a great visual presentation! Think of writing the copy like writing for social media – you only have a certain amount of characters to use and a short audience attention span.

General Tips For Visual Presentations

Before you begin creating your presentation, you first need to know what makes effective presentations – storytelling. Such presentations target the audience’s emotions leading to a stronger connection to the audience member and the main point of the presentation.

Below are some storytelling tips for your slides, but remember to keep the presentation itself simple and practice makes perfect. And again, these are more for your spoken component that accompanies the visual component. These tips can be useful because they can be applied to all your presentations in general.

Step 1 is to ask yourself who your audience is and how to convey the key message you have in mind to them. Once you settle on your message, you can start designing your slides with that direction in mind.

You may wonder how to connect with an audience with your slides. Look to your own experiences, your own speaking style and tailor your message to what you know. Not many people want to hear others recite facts with no real meaning driving the story. Ask yourself, “Why does this matter to the audience and why should they care?”.

There is a lot of trust that can be built when the audience has a genuine connection to the presenter. Overall, if you have something that can solve a problem or teach someone complex things, that is enough to form a connection with your audience.

Think of the last app you used, the last email you read or perhaps the last business you purchased from. What was the content or visual elements that pulled you in?

Are you making a PowerPoint, Prezi or other form of visual presentation but it’s taking too much of your time? Enlist the help of Presentation Geeks and consider outsourcing your presentation design . Outsourcing your presentation slides allows you to free more of your time while still getting the results of an interesting presentation. You’ll have the support of expert slide designers who know what presentation visuals work and don’t work thanks to years of presentation feedback and background knowledge.

Color Design Tips For Presentation Slides

When designing your presentation, make sure you take into consideration the colors you’re using. We’ve listed a few background color combinations you might want to consider when developing the overall slide deck and the font to use.

Color Wheel Alignments:

Primary Colors: Red, yellow, blue

Secondary Colors: Green, orange, purple

Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green

Analogous Colors: These are any three colors which are side by side on a color wheel. (Think green, lime green, yellow)

Complementary Colors: These are colors that are directly opposite of a color wheel. (Think green vs. purple, red vs. blue)

Monochromatic Colors: This is when you use one color and various shades or hues of it. It works well for minimal looks.

Color moods:

Red/Orange/Yellow: Generally these convey a sense of energy, are warm colors and catch your attention. Yellow is a happy warm color on one end and red is very striking and can warn of danger, and symbolizes importance, passion and sometimes violence.

Blue/Purple/Green: These colors are calming, reserved, elegant and often used for corporate slides. Think of how indigo blue is used for many large corporate entities. Green often is branded with earth or medical brands. Purple often conveys a sense of royalty, money and creativity.

Use The Power Of Photography Or Video

Pictures and videos are great visuals to incorporate into any presentation. Remember the saying, “A picture is worth a thousand words”? Well, it’s true! Photos help visualize complex information. You’ll often come across a lot of photos in research presentations as they help the audience understand examples better.

They can also save you from having to put a thousand thoughts into the PowerPoint presentation slide!

The first tip we can give to make a great visual presentation is to choose all your photos before you start. This way you can keep the consistency of the images across your slide deck and make sure they’re somewhat alike in terms of composition, mood and brand.

Use free stock photos

You don’t have to take the photos or videos yourself.

There are plenty of free resources and web pages for stock photos online – Unsplash , Pexels , Pixabay , Free Range , Creative Commons and some photos from Freepik are free to use with some accreditation.

Effective photo use

Make sure you pick an image that will focus on the main theme of the slide. One image is usually enough if the image choice is very relevant to the slide. If you have multiple photos, avoid poor or loose placement of photos all over the slide. Try to use a grid or gallery placement and it will immediately enhance the layout of the slide.

If you pick great images, making presentations can be faster. Instead of having to create an elaborate template with multiple elements, a photo with a couple of bullet points can go a long way in terms of capturing attention and making your presentation slides look professional. This is true on any presentation design platform – whether its PowerPoint, Google Slides, etc.

You can also embed videos whether they’re located on your computer, YouTube, Vimeo or other major video streaming sites. If you’re feeling nervous about your presentation or have a complex message that would be hard to condense in one slide, a video is a dynamic way of conveying your message in any type of presentation.

The Typography You Use Matters

Typography is how you will arrange and present the words in your presentation. An audience can engage when text is readable, functional and works well with the other elements in the presentation. Fonts and sizing are a good place to start establishing the tone of your presentation.

Overview of Font Choices

Elegant fonts often denote a sense of luxury or lifestyle tone. Use script fonts sparingly, but as titles they immediately give this polished and high-end look. This should not be used as body text or something lengthy to read. Think about if you sent an email in that text – it would be tedious to read. However, maybe if it were a title or a way to name email, the choice may be more correct.

Corporate fonts often are traditional, serif fonts or clean sans serif fonts that evoke a sense of trust and a clear message. Think of the fonts Lato, Helvetica or Arial – they’re go-to fonts that are easy to read, and work across many systems. This is especially helpful if you are working across teams when creating content or having to approve the content, idea or visuals.

Of course, you can incorporate more stylistic or playful fonts if you want to give your presentation a personal feel. Much like the scripted font, when used sparingly but in large titles, this choice of font can be very effective at conveying a certain personality.

Adding Symbols & Icons To Your Presentation

You can consolidate information by using symbols or icons to direct your eye to information such as an arrow symbol. What if you used a symbol instead of a bullet point? Think of symbols as anchors for the eye to quickly find information. You can collect symbols off free stock sites or use the built-in ones in PowerPoint that are free to use!

Depending on if your presentation is formal or informal , you may also want to consider adding emojis! Emojis are fun ways to express different emotions and can help connect with a younger demographic.

Overall Branding, Tone of Voice & Consistency

Another tool you may have at your disposal is if your brand, business or company has brand guidelines. It will be the guide and compass to your presentation’s information that goes within it. By keeping consistent you can achieve a polished look even if it looks very simple.

Use your business voice to communicate ideas and set the tone for your presentation. Are you in an investment banking business and want people to rely on the information given to you? That would inform perhaps using blues and purples, which are calmer colors and a cleaner look. Are you an influencer who’s buying power and spending choices matter to your audience? Maybe choosing bright colors with personal touches will make the connection. Are you designing an innovative app? Maybe more interactive slides would do the trick.

Use these questions to make sure your text and tone is consistent as this is a foundation of a well articulated brand or personal identity.

Consistent Hierarchy

Visual hierarchy is how you will arrange objects and text in relation to one another to guide your user and not confuse the objects and how they should read them in your slides. Setting rules helps differentiate and prioritize what’s important in order.

Look at the difference between these two.

Snoop Dogg just launched a wine and it’s coming to Canada

Daily hive branded content | aug 11 2020, 6:30 am.

Australian winery 19 Crimes recently announced that its new Cali Red wine, created in collaboration with Entertainment Icon, entrepreneur, and hip-hop artist Snoop Dogg, will be hitting shelves across Canada later this summer.

The collaboration offers a refreshing take on celebrity partnerships as the apparent shared values and history between the brand and famous rapper make for a perfectly organic pairing.

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You can see a clear distinction in the example below:

Think of hierarchy of a form of narration or story structure. Your eye goes to the title, then to the subtitle, then to the body copy in a logical manner. Where the eye travels is one of those things we don’t think about often. But you can also utilize eye lines in photos. Is your subject in the photo looking left or right? Consider placing text to where your subject is looking and see how effectively your eye travels to that text.

We’ll look at hierarchy strictly as sizing of words for now, but note you can establish hierarchy with type, white space, alignment, etc. As a general rule of thumb, you should have consistent sizing for your Header (or title slide / slide title), your subtitles and your body text. That’s it! If the sizing in your PowerPoint is consistent, your words will look uniform and clean. Everything will be much easier to read and the eye will be trained to move each slide.

Don’t Forget Your Own Style

Also don’t forget to incorporate your own style and what kind of visuals you like. Even if your early visuals may seem simple, build up that design muscle with the basics and design techniques that look clean and consistent.

You’ll find as you design these basics, you’ll probably start noticing other visuals and things you like in other mediums and presentations. Keep a note or screenshot the presentation that inspired you. Create a mood-board that you can refer to in the future for quick idea inspiration. Copying gets a bad rap, but learning how to design something you like even if it’s a clone copy will teach you many things about design. Build a collection of images that informs everything you do: for your color scheme, your designs, the cadence of images, etc.

That being said, you can also use free stock websites like Freepik for some design layouts inspiration. Creative Market is a paid website but the site offers a ton of design inspiration. This site has design templates for what’s currently in and trending. You can subscribe to an email newsletter on either site to get bite sized design influence each day that goes straight to your inbox.

However, don’t be afraid to try something new!

Once you get to a level of comfortable designing, these new ideas will be much easier to execute with the technical knowledge you amassed when you started. You could even try using a new app to design your ideas to keep your knowledge fresh! (Keep in mind that most online apps like SlideShare use cookies to improve functionality and performance.)

Ask your friends or people at your organization to give you feedback and critique, as that’s also crucial to honing your design skills. The people around you also represent different audiences!

The above image looks boring, right?

That’s because there are no visual elements!

Powerful visual presentations can engage audiences psychologically with both the presentation itself and the energy of the presenter. By understanding a few universal design concepts, you can begin your journey creating wonderful visual presentations and becoming a better presenter ! Thanks for reading this blog post, tell us your tips in the comments below.

Author:  Content Team

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by Tom Rielly • May 12, 2020

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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Blog Data Visualization 18 Presentation Design Tips For Success

18 Presentation Design Tips For Success

Written by: Midori Nediger May 15, 2023

Bad presentations. We’ve all had to sit through them.  Heck, we’ve probably all given one or two. I know I have.

You know the type: twice as long as they need to be, slides chock-full of text, no visuals in sight. 

How can you ensure you don’t fall victim to these presentation faux-pas when designing your next presentation for your team, class, or clients?

In this blog, I’ll walk you through tips on how to design an impactful presentation along with presentation templates that can help you deliver it with style to leave a lasting impression.

Tips for designing and delivering an impactful presentation

What makes a presentation memorable?

It usually comes down to three things:

• The main idea.
• The presenter.
• The visuals.

All three elements work together to create a successful presentation. Just like how different presentation styles serve different purposes, having a good presentation idea will give the audience a purpose for listening.

Here are some top tips to consider to help you design and deliver an impactful presentation:

• Include less text and more visuals in your presentation design
• Identify one core message to center your presentation design around
• Eliminate any information that doesn’t immediately support the core message
• Create a strong presentation outline to keep you focused
• Use text to reinforce, not repeat, what you’re saying
• Design your presentation with one major takeaway per slide
• Use visuals to highlight the key message on each slide
• Use scaffolding slides to orient your audience and keep them engaged
• Use text size, weight, and color for emphasis
• Apply design choices consistently to avoid distraction
• Split a group presentation by topic
• Use a variety of page layouts to maintain your audience’s interest
• Use presentation templates to help you get started
• Include examples of inspiring people
• Dedicate slides to poignant questions
• Find quotes that will inspire your audience
• Emphasize key points with text and images
• Label your slides to prompt your memory

1. Include less text and more visuals in your presentation design

According to David Paradi’s annual presentation survey , the 3 things that annoy audiences most about presentations are:

• Speakers reading their slides
• Slides that include full sentences of text
• Text that is too small to read

The common thread that ties all of these presentation annoyances is text. Audiences are very picky about the text found in presentation slide decks .

In my experiences speaking at conferences and in webinars over the past few years, audiences respond much more positively to presentations that use visuals in place of text.

Audiences are more engaged, ask more questions, and find my talks more memorable when I include lots of visual examples in my slide decks. 

I’m not the only one who has found this. We recently surveyed nearly 400 conference speakers about their presentation designs and found that 84.3% create presentations that are highly visual.

A great example of a high visual presentation is the iconic AirBnB pitch deck design , which includes no more than 40 words per slide. Instead of repeating the speaker’s script on the slides, it makes an impact with keywords, large numbers, and icons:

Learn how to customize this presentation template:

To help you take your presentations to the next level, I’d like to share my process for creating a visually-focused presentation like the one above. I’ll give you my top presentation design tips that I’ve learned over years of presenting:

• Class presentations
• Online courses

You can then apply this process to our professional presentation templates  or pitch decks , creating unique presentation decks with ease! Our user-friendly editor tools make customizing these templates a breeze.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

We’ll cover the most important steps for summarizing lengthy text into a presentation-friendly format. Then we’ll touch on some presentation design tips to help you get visual with your slide decks. Read on for the best creative presentation ideas .

2. Identify one core message to center your presentation design around

We know from David Paradi’s survey that audiences are easily overwhelmed with lots of text and data, especially when presentations are long.

(You when you see a presentation with lots of text and data and it’s long)

So unlike in a white paper , report , or essay , you can’t expect to tackle many complex ideas within a single presentation.

That would be a recipe for disaster.

Instead, identify a single central message that you would like to communicate to your audience. Then build your presentation around that core message.

By identifying that core message, you can ensure that everything you include in your presentation supports the goal of the presentation .

As seen below, a great presentation tells you exactly what you’re going to learn (the core message), then gets right to the facts (the supporting information).

To ensure you create an asset that’s clear, concise, impactful, and easy to follow, design your presentation around a single core message.

3. Create a strong presentation outline to keep you focused

Think of your outline as a roadmap for your presentation. The outline will shape the  presentation structure  and guide you through your content. Creating a strong presentation outline straight away helps make sure that you’re hitting all of the key points you need to cover to convey a persuasive presentation .

Take this presentation outline example:

• Introduction and hellos
• Vision and value proposition
• Financial profit
• Your investment
• Thanks and questions

These are all things that we know we need to talk about within the presentation.

Creating a presentation outline makes it much easier to know what to say when it comes to creating the actual presentation slides.

You could even include your presentation outline as a separate slide so that your audience knows what to expect:

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

4. Eliminate any information that doesn’t support the core message

Next, use that core message to identify everything that doesn’t belong in the presentation.

Aim to eliminate everything that isn’t immediately relevant to the topic at hand, and anything remotely redundant. Cut any information that isn’t absolutely essential to understanding the core message.

By cutting these extra details, you can transform forgettable text-heavy slides:

Into memorable slides with minimal text:

Here’s a quick checklist to help you cut out any extra detail:

Get rid of:

• Detailed descriptions
• Background information
• Redundant statements
• Explanations of common knowledge
• Persuasive facts and figures
• Illustrative examples
• Impactful quotes

This step may seem obvious, but when you’re presenting on a topic that you’re passionate about, it’s easy to get carried away with extraneous detail. Use the recommendations above to keep your text in check.

Clarity is key, especially if you’re presenting virtually rather than in-person. However, Lisa Schneider (Chief Growth Officer at Merriam-Webster) has had plenty of experience making that adjustment. She recently shared her tips for adapting in-person presentations into virtual presentations on Venngage that you can check out. 

Watch: How to design a presentation [10 ESSENTIAL TIPS]

5. Use text to reinforce, not repeat, what you’re saying

According to presentation guru  Nancy Duarte , your audience should be able to discern the meaning of your slides in 6 seconds or less.

Since your audience will tend to read every word you place on each slide, you must keep your text to an absolute minimum. The text on your slides should provide support for what you’re saying without being distracting.

Never write out, word for word, what you’re going to be saying out loud. If you’re relying on text to remember certain points, resist the urge to cram them into your slides. Instead, use a tool like Venngage’s speaker notes to highlight particular talking points. These can be imported into PowerPoint — along with the rest of your presentation — and will only be viewable to you, not your audience.

For the actual slides, text should only be used to reinforce what you’re saying. Like in the presentation design below, paraphrase long paragraphs into short bulleted lists or statements by eliminating adjectives and articles (like “the” and “a”).

Pull out quotes and important numbers, and make them a focus of each slide.

6. Design your presentation with one major takeaway per slide

As I mentioned above, audiences struggle when too much information is presented on a single slide.

To make sure you don’t overwhelm your audiences with too much information, spread out your content to cover one major takeaway per slide.

By limiting each slide to a single simple statement, you focus your audience’s attention on the topic at hand.

My favorite way to do this is to pick out the core message of whatever I’m talking about and express it in a few keywords, as seen in this presentation slide below.

This helps ensure that the visuals remain the focus of the slide.

Using the text in this way, to simply state a single fact per slide, is a sure-fire way to make an impact in your presentation.

Alternatively, pull out a significant statistic that you want to stick in your audience’s minds and make it a visual focus of the slide, as seen in this popular presentation by Officevibe .

This might mean you end up with a slide deck with a ton of slides. But that’s totally ok!

I’ve talked to many professionals who are pressured by their management teams to create presentations with a specific number of slides (usually as few as 10 or 15 slides for a 30-minute presentation).

If you ask me, this approach is completely flawed. In my mind, the longer I spend sitting on a single slide, the more likely I am to lose the interest of my audience.

How many slides should I use for a 10 minute presentation?

A good rule of thumb is to have at least as many slides as minutes in your presentation. So for a 10 minute presentation you should have at least 10 slides .

Use as many slides as you need, as long as you are presenting a single message on each slide, (as seen in the lengthy presentation template below). This is especially important if you’re presenting your business, or delivering a product presentation. You want to wow your audience, not bore them.

7. Use visuals to highlight the key message on each slide

As important as having one major takeaway per slide is having visuals that highlight the major takeaway on each slide.

Unique visuals will help make your message memorable.

Visuals are a great way to eliminate extra text, too.

You can add visuals by creating a timeline infographic to group and integrate information into visual frameworks like this:

Or create a flowchart  and funnels:

Or by representing simple concepts with icons, as seen in the modern presentation design below. Using the same color for every icon helps create a polished look.

Using visuals in this way is perfect for when you have to convey messages quickly to audiences that you aren’t familiar with – such as at conferences. This would also make the ideal interview presentation template.

You can alternatively use icons in different colors, like in the presentation templates below. Just make sure the colors are complimentary, and style is consistent throughout the presentation (i.e. don’t use sleek, modern icons on one slide and whimsically illustrated icons on another). In this example, presentation clipart style icons have been used.

Any time you have important stats or trends you want your audience to remember, consider using a chart or data visualization to drive your point home. Confident public speaking combined with strong visualizations can really make an impact, encouraging your audience to act upon your message.

One of my personal favorite presentations (created by a professional designer) takes this “key message plus a visual” concept to the extreme, resulting in a slide deck that’s downright irresistible.

When applying this concept, don’t fall into the trap of using bad stock photos . Irrelevant or poorly chosen visuals can hurt you as much as they help you.

Below is an example of how to use stock photos effectively. They are more thematic than literal and are customized with fun, bright icons that set a playful tone.

The content and visual design of a presentation should be seamless.

It should never seem like your text and visuals are plopped onto a template. The format and design of the slides should contribute to and support the audience’s understanding of the content.

8. Use scaffolding slides to orient your audience and keep them engaged

It’s easy for audiences to get lost during long presentations, especially if you have lots of slides. And audiences zone out when they get lost.

To help reorient your audience every once in a while, you can use something I like to call scaffolding slides. Scaffolding slides appear throughout a presentation to denote the start and end of major sections.

The core scaffolding slide is the agenda slide, which should appear right after the introduction or title slide. It outlines the major sections of the presentation.

At the beginning of each section, you should show that agenda again but highlight the relevant section title, as seen below.

This gives audiences the sense that you’re making progress through the presentation and helps keep them anchored and engaged.

Alternatively, you can achieve a similar effect by numbering your sections and showing that number on every slide. Or use a progress bar at the bottom of each slide to indicate how far along you are in your presentation. Just make sure it doesn’t distract from the main content of the slides.

You can imagine using this “progress bar” idea for a research presentation, or any presentation where you have a lot of information to get through.

Leila Janah, founder of Sama Group, is great at this. Her  Innovation and Inspire  talk about Sama Group is an example of a presentation that is well organized and very easy to follow.

Her presentation follows a logical, steady stream of ideas. She seems comfortable talking in front of a crowd but doesn’t make any attempts to engage directly with them.

9. Use text size, weight and color for emphasis

Every slide should have a visual focal point. Something that immediately draws the eye at first glance.

That focal point should be whatever is most important on that slide, be it an important number, a keyword, or simply the slide title.

We can create visual focal points by varying the size, weight, and color of each element on the slide. Larger, brighter, bolder elements will command our audience’s attention, while smaller, lighter elements will tend to fade into the background.

As seen in the presentation template above, this technique can be especially useful for drawing attention to important words within a long passage of text. Consider using this technique whenever you have more than 5 words on a slide.

And if you really want your audience to pay attention, pick a high-contrast color scheme like the one below.

When picking fonts for your presentation, keep this technique in mind. Pick a font that has a noticeable difference between the “bold” font face and the “regular” font face. Source Sans Pro, Times New Roman, Montserrat, Arvo, Roboto, and Open Sans are all good options.

The last thing to remember when using size, weight, and color to create emphasis on a slide: don’t try to emphasize too many things on one slide.

If everything is highlighted, nothing is highlighted.

10. Apply design choices consistently to avoid distraction

Audiences are quick to pick out, and focus on, any inconsistencies in your presentation design. As a result, messy, inconsistent slide decks lead to distracted, disengaged audiences.

Design choices (fonts and colors, especially), must be applied consistently across a slide deck. The last thing you want is for your audience to pay attention to your design choices before your content.

To keep your design in check, it can be helpful to create a color palette and type hierarchy before you start creating your deck, and outline it in a basic style guide like this one:

I know it can sometimes be tempting to fiddle around with text sizes to fit longer bits of text on a slide, but don’t do it! If the text is too long to fit on a slide, it should be split up onto multiple slides anyway.

And remember, a consistent design isn’t necessarily a boring one. This social media marketing presentation applies a bright color scheme to a variety of 3-column and 2-column layouts, remaining consistent but still using creative presentation ideas.

11. Split a group presentation by topic

When giving a group presentation it’s always difficult to find the right balance of who should present which part.

Splitting a group presentation by topic is the most natural way to give everybody the chance to attempt without it seeming disjointed.

When presenting this slide deck to investors or potential clients, the team can easily take one topic each. One person can discuss the business model slide, and somebody else can talk about the marketing strategy.

Top tips for group presentations:

• Split your group presentation by topic
• Introduce the next speaker at the end of your slide
• Become an ‘expert’ in the slide that you are presenting
• Rehearse your presentation in advance so that everybody knows their cue to start speaking

12. Use a variety of page layouts to maintain your audience’s interest

Page after page of the same layout can become repetitive and boring. Mix up the layout of your slides to keep your audience interested.

In this example, the designer has used a variety of combinations of images, text, and icons to create an interesting and varied style.

There are hundreds of different combinations of presentation layers and presentation styles that you can use to help create an engaging presentation . This style is great for when you need to present a variety of information and statistics, like if you were presenting to financial investors, or you were giving a research presentation.

Using a variety of layouts to keep an audience engaged is something that Elon Musk is an expert in. An engaged audience is a hyped audience. Check out this Elon Musk presentation revealing a new model Tesla for a masterclass on how to vary your slides in an interesting way:

13. Use presentation templates to help you get started

It can be overwhelming to build your own presentation from scratch. Fortunately, my team at Venngage has created hundreds of professional presentation templates , which make it easy to implement these design principles and ensure your audience isn’t deterred by text-heavy slides.

Using a presentation template is a quick and easy way to create professional-looking presentation skills, without any design experience. You can edit all of the text easily, as well as change the colors, fonts, or photos. Plus you can download your work in a PowerPoint or PDF Presentation format.

After your presentation, consider summarizing your presentation in an engaging manner to r each a wider audience through a LinkedIn presentation .

14. Include examples of inspiring people

People like having role models to look up to. If you want to motivate your audience, include examples of people who demonstrate the traits or achievements, or who have found success through the topic you are presenting.

15. Dedicate slides to poignant questions

While you might be tempted to fill your slides with decorative visuals and splashes of color, consider that sometimes simplicity is more effective than complexity. The simpler your slide is, the more you can focus on one thought-provoking idea.

16. Find quotes that will inspire your audience

A really good quote can stick in a person’s mind for weeks after your presentation. Ending your presentation with a quote can be a nice way to either begin or finish your presentation.

A great example of this is Tim Ferriss’ TED talk:

Check out the full talk below.

17. Emphasize key points with text and images

When you pair concise text with an image, you’re presenting the information to your audience in two simultaneous ways. This can make the information easier to remember, and more memorable.

Use your images and text on slides to reinforce what you’re saying out loud.

Doing this achieves two things:

• When the audience hears a point and simultaneously read it on the screen, it’s easier to retain.
• Audience members can photograph/ screencap the slide and share it with their networks.

Don’t believe us? See this tip in action with a presentation our Chief Marketing Officer Nadya gave recently at Unbounce’s CTA Conference . The combination of text and images on screen leads to a memorable presentation.

18. Label your slides to prompt your memory

Often, presenters will write out an entire script for their presentation and read it off a teleprompter. The problem is, that can often make your presentation seem  too  rehearsed and wooden.

But even if you don’t write a complete script, you can still put key phrases on your slides to prompt jog your memory. The one thing you have to be wary of is looking back at your slides too much.

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Audiences don’t want to watch presentations with slide decks jam-packed with text. Too much text only hurts audience engagement and understanding. Your presentation design is as important as your presentation style. 

By summarizing our text and creating slides with a visual focus, we can give more exciting, memorable and impactful presentations.

Give it a try with one of our popular presentation templates:

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Art of Presentation: A Guide to Captivate Your Audience with Visuals

Andrew Herkert

April 17th, 2023

Whiteboard Video

Presenting a complex topic often results in an audience with glazed -over expressions, or hours of agonizing preparation to avoid those blank stares. Preparation is essential and can be simplified when you know how to use visuals to engage, explain and boost retention.

There is no definitive answer to whether drawn images are better than photos, videos, charts, or graphs. The choice largely depends on the type of information being presented and the presentation objectives. Each type of visual has strengths and weaknesses.

Charts and Graphs

Charts and graphs often simplify presenting complex data sets in a concise manner that summarizes a state or condition. They are effective because visual representation transforms numbers and abstract concepts, revealing the most important aspects of the information. Charts and graphs, however, are limited in their ability to tell a story or convey the nuances behind the numbers.

Photos and Vide os

Photos and videos, on the other hand, can provide a more realistic and immersive audience experience. They are particularly effective for demonstrating real-life situations and processes,  conditions, procedures, or actions. Photos and videos can also convey emotion and social cues, making them suitable for presenting social science topics. The challenge is often finding or capturing the exact best image(s) to support the message. Searching or producing what’s required can involve considerable time and expense to capture quality images.

Drawn Images

Drawn images offer unique flexibility and broader application than any other single visual approach. The ability to create, re-create, conceptualize, and summarize with imagery checks a lot of application boxes. Ultimately drawn images allow the audience to focus immediately on the most important aspects of the information. When verbal delivery and images are synchronized, it enhances the clarity and understanding of the story. The images also provide visual cues and details that support the message, making it easier for the audience to follow along and recall. Images can also convey emotions that may be difficult to express through dialogue alone.

The choice between static drawn images or animation also depends on the presentation objectives and the type of information being presented. Animation can provide an interactive learning experience by demonstrating processes and procedures in real-time, illustrating cause-and-effect relationships or conveying emotions and social cues.

However, the detail and motion of animation can distract the viewer from important aspects of your message. It can also be more complex and time-consuming to create compared to drawn images. It requires additional resources, like software and premade stock images. Stock images aren’t custom made for your message so they may not fully connect with your audience. Custom animations require expertise in animation design to produce high-quality content. Regardless of quality, animation can lack authenticity, or a feeling of human connection. 

A compelling solution is hand-drawn whiteboard video where an artist’s hand is filmed as it creates the drawings. This form of drawing is particularly excellent in providing a framework for understanding complex topics. Moreover, the neuroscience behind it explains its power to engage audiences and boost retention.

Things to Consider When Planning Your Visuals

Ultimately, the choice of presentation visuals depends on the presentation objectives and the audience. Visuals make it easier to absorb information by enabling the brain to process information quickly and retain it for longer periods. Here are some considerations in planning presentation visuals:

To take your presentations to the next level, consider using hand-drawn whiteboard video. This powerful medium will illustrate complex ideas and engage your audience in a dynamic and interactive way. To learn more about how hand-drawn whiteboard video can enhance your presentation, contact us today . Let us help you deliver presentations that leave a lasting impression on your audience.

• Understand the purpose: Before creating visuals, understand the role they will play. What is the goal of using visuals? Are they meant to explain a concept, highlight important points, or provide a summary? Knowing the purpose will help you to create relevant and effective visuals.
• Choose appropriate visuals : The choice of visuals should be guided by the content being presented. Are you explaining a process? Are you presenting data or are you interpreting it? Choose visuals that are easy to understand and support the presentation objectives.
• Consider relationships: How do your visuals connect with your message points? How much space/time should a visual have in your presentation? It will help your audience understand better and remember longer if the visuals sync with what is being said. Present your visuals in manageable chunks that directly support your message.
• Keep it simple : Visuals should be simple and easy to understand. Avoid cluttering the visual with too much information or using complicated graphics. Use colors  sparingly and fonts that are easy to read. Create a visual hierarchy that guides the eye.
• Make it accessible : Ensure visuals are accessible to everyone in your audience, including those with visual impairments. Use alternative text, captions, and audio to make visual content accessible.

Incorporating visuals into your presentation is a powerful way to engage and communicate complex information. By understanding the purpose of your visuals, choosing appropriate visuals, organizing the information, keeping it simple, and making it accessible, you can create effective presentations that will stick with your audience long after your presentation is over.

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2024's Must-See Visual Presentation Examples to Power Up Your Deck

Anh Vu • 05 April, 2024 • 8 min read

Keep on reading because these visual presentation examples will blow your boring decks away! For many people, delivering a presentation is a daunting project, even before it turns to hybrid and virtual displays due to the pandemic. To avoid the Death By PowerPoint phenomenon, it is time to adopt new techniques to make your presentations more visual and impressive.

This article tries to encourage you to think outside of the slide by providing essential elements of a successful visual presentation, especially for the new presenter and those who want to save time, money, and effort for the upcoming presentation deadline.

Table of Contents

What is a visual presentation.

• Types of Visual Presentation Examples

How to Create a Visual Presentation

• What Makes a Good Presentation Visual?

Frequently Asked Questions

How ahaslides supports a good visual presentation.

As mentioned before, you need a presentation tool to make your presentation more visual and engaging. The art of leveraging visual elements is all intended visual aids make sense and kick off audiences' imagination, curiosity, and interest from the entire presentation.

The easiest way to create interaction between the presenter and the audience is by asking for rhetorical and thought-provoking quizzes and quick surveys during the presentation. AhaSlides , with a range of live polls , live Q&A , word clouds >, interactive questions, image questions, creative fonts, and integration with streaming platforms can help you to make a good visual presentation in just a second.

• Types of Presentation
• College Presentation
• Creative Presentation Ideas
• AhaSlides Free Public Templates

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So, what are the visual presentation examples? When providing as much information as possible, many presenters think that text-heavy slides may help, but by contrast, they may lead to distraction. As we explore the characteristics of good presentations, illustrations and graphics play an important role in delivering compelling content and turning complex concepts more clearly, precisely, and instantly to understand. A visual presentation is the adoption of a range of visual aids on presentation to ensure information is easier to understand and memorize. 

In addition, visual aids can also help to keep presenters on track, which can be used as a cue for reviving a train of thought. They build better interaction and communication between presenters and the audience, making them notice more deeply what you are saying.

Types of Visual Presentation Examples 

Some possible visual presentations include infographics , charts, diagrams, posters, flipcharts, idea board , whiteboards, and video presentation examples. 

An infographic is a collection of different graphic visual presentations to represent information, data, or knowledge intended more visually quickly and clearly to grab the audience's attention.

To illustrate quantitative data effectively, it is important to make use of graphs and charts. For both business use and research use, graphs and charts can show multiple and complex data in a way that is easy to understand and memory.

When it comes to presenting information systematically and logically, you can use diagrams. A diagram is a powerful tool for effective communication and brainstorming processes. It also is time-saving for people to read and collect information.

A poster, especially a research project poster, provides brief and concrete information about a research paper straightforwardly. The audiences can grab all important data knowledge and findings through posters. 

A flipchart and whiteboard are the most basic presentation aids and work best to supplement lecture slides. Excellent whiteboard and flipchart composite of well-chosen words, and clear diagram will help to explain complex concepts.

A video presentation is not a new concept, it is a great way to spread ideas lively and quickly attract the audience's attention. The advantages of a video presentation lie in its animation and illustration concepts, fascinating sound effects, and user-friendliness. 

In addition, we can add many types of visual aids in the presentations as long as they can give shapes and form words or thoughts into visual content. Most popular visual aids include graphs, statistics, charts, and diagrams that should be noted in your mind. These elements combined with verbal are a great way to engage the listeners’ imagination and also emphasize vital points more memorable.

It is simply to create more visual presentations than you think. With the development of technology and the internet, you can find visual presentation examples and templates for a second. PowerPoint is a good start, but there are a variety of quality alternatives, such as AhaSlides , Keynote, and Prezi.

When it comes to designing an effective visual presentation, you may identify some key steps beforehand:

Visual Presentation Examples - Focus on Your Topic

Firstly, you need to determine your purpose and understand your audience's needs. If you are going to present in a seminar with your audience of scientists, engineers, business owners… They are likely to care about data under simple charts and graphs, which explain the results or trends. Or if you are going to give a lecture for secondary students, your slides should be something fun and interesting, with more colourful pictures and interactive questions.

Visual Presentation Examples - Animation and Transition

When you want to add a bit of excitement to a slideshow and help to keep the listener more engaged, you use animation and transition. These functions help to shift the focus of audiences between elements on slides. When the transition style and setting are set right, it can help to give fluidity and professionalism to a slideshow.

Visual Presentation Examples - Devices for Interactivity

One of the approaches that improve communication between audiences and the use of visual aids is using technology assistance. You don’t want to take too much time to create well-designed visual aids while ensuring your presentation is impressive, so why not leverage a presentation app like AhaSlides ? It properly encourages participant engagement with interactive visual features and templates and is time-saving. With its help, you can design your presentation either formally or informally depending on your interest.

Visual Presentation Examples - Give an Eye-catching Title

Believe it or not, the title is essential to attracting audiences at first sight. Though don’t “read the book by its cover”, you still can put your thoughts into a unique title that conveys the topic while piquing the viewer’s interest. 

Visual Presentation Examples - Play a Short Video

Creative video presentation ideas are always important. “Videos evoke emotional responses”, it will be a mistake if you don’t leverage short videos with sound to reel in and captivate the audience's attention. You can put the video at the beginning of the presentation as a brief introduction to your topic, or you can play it as a supplement to explain difficult concepts. 

Visual Presentation Examples - Use a Prop or Creative Visual Aid to Inject Humour

It is challenging to keep your audience interested and engaged with your audience from the whole presentation. It is why to add a prop or creative visual aid to pull your audience's focus on what you say. Here are some ideas to cover it:

• Use neon colour and duotones
• Tell a personal story
• Show a shocking heading
• Use isometric illustrations
• Go vertical

Visual Presentation Examples - Rehearsal and Get Feedback

It is an important step to make your visual presentation really work out. You won’t know any unexpected mirrors may come out on D-day if you don’t make the rehearsal and get feedback from a reliable source. If they say that your visual image is in bad-quality, the data is overwhelming, or the pictures are misunderstood, you can have an alternative plan in advance.

What Makes a Good Visual Presentation?

Incorporate visual or audio media appropriately. Ensure you arrange and integrate suitable data presentation in your slides or videos. You can read the guidelines for visual aids applications in the following:

• Choose a readable text size about the slide room and text spacing in about 5-7 doubted-spaced.
• Use consistent colour for overall presentation, visual aids work better in white yellow and blue backgrounds.
• Take care of data presentation, and avoid oversimplification or too much detail.
• Keep the data shown minimum and highlight really important data points only.
• Choose font carefully, keep in mind that lowercase is easier to read than uppercase
• Don’t mix fonts.
• Printed text is easier to read than handwritten text.
• Use the visual to emphasize punctuation in your verbal presentation.
• Say no to poor-quality images or videos.
• Visual elements need to be strategic and relevant.

What well-designed visual aids should have?

To make an effective visual aid, you must follow principles of design, including contrast, alignment, repetition, and proximity.

Why is it important to keep visual aids simple?

Simple ads help to keep things clear and understandable, so the message can be communicated effectively.

What is the purpose of visual aids in the classroom?

To encourage the learning process and make it easier and more interesting so students would want to engage in lessons more.

Tips to Engage with Polls & Trivia

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

Home Blog Design What is Visual Communication and How Can It Improve Your Presentations

What is Visual Communication and How Can It Improve Your Presentations

Look around; how is the world communicating with you? Is there music? Are your shoes pinching your heel? Are there a million visual triggers trying to get your attention? We don’t have a crystal ball to answer the first two questions, but the third is a definite YES. What’s behind it? It’s visual communication.

Visual communication is the magic behind all the visible things in the world that tell stories, share information, and attract interest. As a person who makes presentations, you own the power of visual communication to impact, inform and attract your audience with visuals. All you need is the knowledge and the tools to make it work.

In this guide, we’ll share essential facts you need to know about visual communication and how they can help improve your presentations.

Table of Contents

Visual Communication Strategy

Visual communication design.

• Why is Visual Communication Important for Presentations?

7 Types of Visual Communication Techniques in Presentation Design

• How to Use Visual Communication at Work Beyond Presentations

Final Words

What is visual communication.

Simply put, visual communication is the practice of communicating through the sense of sight. In a more profound sense, It democratizes communication in general because with visuals, there’s less need for language or translation.

But what does visual communication do? It tells stories through images, video, illustrations , and anything the audience can see.

Visual communication sits at the top of the list of effective communication strategies and designs for all industries and fields. It’s in all the conversations about marketing, community building, and the future of work. If your presentation design still hasn’t embraced the need to thrive on visual communication, it’s time to fix that.

A visual communication strategy is key to a presentation’s overall mood and message. To create a visual communication strategy, follow the same steps as any communication strategy, and develop them simultaneously. 

To give you an idea of the scope of influence of a visual communication strategy, consider all the advertisements you see regularly. Regarding the most successful ones, their visual qualities have been minutely strategized to inspire emotional reactions from you. 

Do you want to get reactions when making your presentations ? Use a visual communication strategy to create an overarching visual quality for your presentations’ slides. 

FYI: Professionals building visual communication strategies include; brand specialists, marketing strategists, content designers, UX/UI designers, publicists, art curators, and anyone that understands how important planning and strategy are for every project.

Once a visual communication strategy is in place, it’s time to take care of the visual communication design. This is the actionable part of the process; the strategy is the plan, and the design is the creation. 

Visual communication design is essential for your presentations. You’re telling a story with your information, and visual techniques will help you add interest. Even a text section can have visual communication techniques applied. For example, the font, spacing, and layout.

Your visual communication strategy will help you choose the proper visual layout, data visualizations, and graphics for the presentation slides. 

Why Is Visual Communication Important for Presentations?

If you aren’t aware, storytelling is a massive factor in effective presentation design. To achieve it, you can’t depend on text content; you need visuals to support the information and create connections with the viewer. On a presentation slide, what’s better? A bullet point list or an infographic widget composition? The answer to this question would be the most visual option, in this case, the infographics .

Surely you’ve heard of “Death by PowerPoint.” It’s the perfect example of how visual communication influences the audience. In this case, how can it go wrong and get undesired effects? Humans create emotional and memorable connections with everything they see. As soon as a presentation proves to be a drab PowerPoint, your audience clocks out and checks their phone.

Thankfully, visual communication harnesses many benefits for your presentation designs:

• Ideas and concepts are easier to understand and transmit in visual form.
• Visuals deliver information faster and more directly.
• A good visual communication strategy is attention-grabbing and engaging.
• Visual elements and characteristics make an impact on the viewer.
• A strong visual component improves the credibility of the message.

Visual communication is vital in presenting a slide deck to an audience. Your outfit, body language, and poise all matter. The audience isn’t just looking at your presentation; they’re looking at you. Take the time to expand your presenting skills by practicing, trying new things, and improving your confidence.

Visual communication techniques are the puzzle pieces of successful content. They are so important that there are psychological applications for all of them.

Here’s a quick list to give you an idea of their importance.

1. Shapes 

Shapes have subliminal, subconscious, and even cultural perceptions. The shapes you choose to include across the slides will set the tone for the entire presentation. For example, circles represent completeness, triangles represent up and forward motion, lines represent connection, and rectangles represent stability.

2. Colors 

In design, colors are the trigger for emotion in content and visualization. Each color has a meaning and an association. Combining colors to create palettes is a practice in mood and emotional communication through vision. If a presentation is all blue and gray, it feels corporate, a vibrant color combination feels happy and inspiring. Muted and desaturated colors feel calm and inviting.

3. Typography 

The way letters look brings a sense of meaning from content to the eyes—from text to visual. There are two main font types; serif and sans serif. Serifs are more serious, while sans serifs are friendlier and easygoing. On top of that, each type has a personality that emanates through the content. The visual style of the typography in your presentation must match energetically with the tone and message of both visual and textual content.

4. Infographic elements 

Infographics are the poster boy for visual communication. Data visualization and information design are at the core of data stories and exciting business communication. Data viz graphics simplify complex ideas that can take up lots of text space in a presentation slide. Your regular charts and graphs can fall through the cracks if you don’t add a good dose of visual communication strategy and design. 

5. Photography and Illustration

Photography and illustration are classic tools for storytelling. Every slide can be easily turned into a pictorial presentation to tell your story, and you have the power to structure it how you want. Be wary of stock photography; overused images will negatively affect your presentation. Custom imagery adds integrity and uniqueness that only a visual communication strategy can achieve.

When using icons in your presentation templates , remember to keep a visual unity between them. Icons can also tell a story from slide to slide in your presentation. Stay consistent in terms of style, color, size, and positioning.

7. Layout & Visual Hierarchy

Viewers use their eyes to see, read and understand your content. When the layout is designed in a way that helps them absorb the information subconsciously, engagement is seamless. It’s as simple as following visual hierarchy and placing elements in the viewer’s line of sight in a Z or F reading pattern.

How To Use Visual Communication At Work Beyond Presentations

Visual communication doesn’t stop at presentations. There are countless other ways to incorporate visual communication at work. Here’s a—not complete—list of the design practices that embody visual communication.

• Infographics
• Visual guides
• Flowcharts and processes
• Employee training
• Internal communication
• Work attire
• Body autonomy

If someone can see it and understand it, it can be communicated visually. Take advantage of that and harness the power of perception, association, and emotional response. 

In visual communication, it’s important to remember that first impressions matter. Your presentations and the message they deliver depending on the value of the visuals throughout the slides. Discover more techniques for improving your presentations in the SlideModel blog . Learn how to incorporate SlideModel templates into your PowerPoint slide decks and leave your audiences satisfied and informed.

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Visual Presentations – The Right and Wrong Way

Home > Presentation Concepts > Presentation Ideas > Visual Presentations

Presenting visually is not just about cute pictures on your slides. Learn the real difference between ‘beautiful slides’ and ‘effective visual slides’ in a business presentation.

Recent trend in presentation skills:

Presentations have come a long way in the last few years. With the growing popularity of presentation sharing sites like Slideshare, we see two clear trends emerging:

• More and more presenters are realizing the value of visuals in presentations
• Many of them confuse cute or philosophical photos slides with effective presentations

As a result, slides like these are being worshiped for their design excellence.

Another typical slide looks like this:

The slides are so beautiful that the point of the presentation is forgotten by the audience. Such presentations may get you raving fans on Slideshare and lots of readers on your blogs. But, they just don’t cut it when it comes to a business presentation. That requires a different approach to presentations.

We believe that an effective presentation in business is something that helps you convey your message clearly and effectively.  Period.

Here is a simple rule that differentiates ‘beautiful slides’ and ‘effective visual slides’:

In a ‘beautiful slide’ – picture is the hero. In an ‘effective visual slide’ – Message is the hero.

Let us evaluate 3 different set of slides with different objectives. One conveys a fact, another conveys a concept and the third conveys an emotion.

Presentation visual to convey facts:

Here is a beautiful slide that talks about the seriousness of tobacco related deaths.

The hero in this slide is the picture.

The picture is so intense that it takes away the attention from the presenter. Audience gets so busy admiring the image, that the message is lost.

Consider this alternative representation of the same information:

The hero in this slide is the message.

The attention of the audience is retained on the subject in hand. The image puts the numbers in context.

Visual presentation to convey a concept:

Here is a ‘beautiful slide’ that represents the 3 step process in creating presentations.

The hero of the slide is the picture.

A photo of two pretty executives celebrating success might look relevant to the subject of presentations. But, the picture dominates the slide without adding any specific clarity to the message. So, the slide is ineffective.

Consider this alternative:

The hero here is the message.

The 3 steps in creating a presentation are clearly illustrated without taking the attention away from the message and the presenter. We have used simple visual diagrams to make the point.

Visual presentation to convey emotions:

Here is a ‘beautiful slide’ that talks about the inadequacy of basic healthcare facilities in India.

The hero is the picture.

An image plays a significant role in triggering emotions. When you want your audience to feel your message, it is a good idea to use full bleed images. But, in this particular slide, the choice of image is not strong enough. The image illustrates the words and leaves the feeling out.

Consider this alternative which considers the emotions:

 The hero is still the picture.

But, the picture does the intended job. It captures the feeling of helplessness.

Evaluating business presentations…

The next time you see a slide with a picture on it, find the hero: Is it the picture or is it the message? In an effective visual slide, message is always the hero. However, if the objective is to express feelings, the picture should play the dominant role.

If a picture is used to express feelings, find if the picture illustrates the words or captures the feelings. If it captures the right feelings, the slide is visually effective.

Go ahead and evaluate your favorite slides with new eyes.

To express ideas in an effective way using visuals is not easy. Learn a simple 3-step process to convey your ideas visually with…

Visual Presentations eBook.

It teaches you our proprietary approach to creating diagrams with examples and exercises meant for business presenters.

Get Your copy of Visual Presentations here and change the way you present…

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9 Presentation Aids to Use to Make Your Presentation Stand Out

Written by: Caleb Bruski

Looking for a way to make your presentation stand out from the crowd?

When it comes to presentations, your ultimate goal is to communicate clearly and effectively with your audience.

By adding visual aids to your presentations, your audience will more easily understand and connect with your ideas.

Throughout this article, we’re going to cover what presentation aids are, why you should consider using them plus nine different types of presentation aids to test.

Here’s a short selection of 8 easy-to-edit presentation templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What are presentation aids, why use presentation aids, 9 types of presentation aids.

Presentation aids, or sensory aids, are any additional resources used to enhance your speech. 

On a very basic level, a presentation is a bunch of words used to convey ideas to an audience. Presentation aids are additional devices, techniques, resources or materials used to enhance the presentation. 

For example, this four-step process model can be a great presentation aid to showcase a step-by-step guide to your audience.

Rather than just talking about the process, a diagram like this actually details it out, making it easier for your audience to understand.

Visual aids help clarify and contextualize your points for your audience.

Whether you deliver your presentation in person or over the web, the goal is to clearly communicate with your audience. Presentation aids help achieve this goal.

Visual aids also help a presenter stay on a predefined train of thought while presenting. 

The entire experience of presenting can be rather nerve-wracking. Studies show that one of the greatest phobias throughout the world  is public speaking. 

When our words fail us, a clear presentation aid can help fill in the gaps and help us be understood. 

Take this slide example. It can be a great way to walk an audience through features. Each bullet can be clicked to take viewers to a video that provides even more information.

Presentation aids help the presenter stay within an allotted set of time. 

For those of us who have a hard time sticking to the main points, visual presentation aids help us progress forward in our thought process and give a good presentation .

Here, we have a second illustration of a presentation aid — this time in the form of a timeline. Mapping out your content like this helps make it even more digestible and can help your audience learn and remember it.

A sense of authority and trust can also be established when using visual aids.

By delivering hard facts and data in a simple way, trust is established with the audience. The authority and expertise of the presenter is also established. 

Visual aids should help your audience understand the data in your presentation.

When used correctly, presentation aids increase the chance of receiving a positive response when making a call to action. 

In summary, presentation aids are useful for the presenter, the audience and all other parties involved. Best of all, using them is easy and effective.

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Ready to wow your audience with your next presentation? We’re here to help. In this list, you’ll find nine different types of presentation aids that you might consider using to help demonstrate your main points.

1. Charts and Graphs

Charts and graphs are a form of presentation aid used to visually compare statistics and figures. These are some of the most used forms of visual aids in the business world.

Listening to long strings of numbers can be a challenging task. Comparing long strings of numbers without reference can be near impossible. Overwhelmed with this type of data, most audience members will mentally check out.

Comparing simple shapes or lines is an easier task for most people. 

Consider adding a chart like the one below as a presentation aid for your audience.

A simple chart or graph will drastically help your audience comprehend numbers in a way that is easier to understand.

It’s important to select a chart or graph that helps exemplify your point. Not all charts can communicate with clarity the same information. Learn more in our guide on how to create a chart .

2. Handouts

Handouts are physical objects given to the audience that contain information related to the presentation. 

The greatest advantage of using a handout is the physical interaction your audience has with your presentation.

Your audience has the freedom to interact with these handouts during the presentation — they can touch, smell, read, etc., giving them an edge in actually retaining the information.

The more senses your audience uses during a presentation, the better. 

A handout also lets your audience revisit parts of your presentation that were not clear. This helps everyone stay on the same page.

A bonus to using handouts is that these objects don’t just magically disappear. Long after the presentation is over, the handout will still be around. Your audience will remember your presentation every time they see your handout.

3. Demonstration

Demonstrations are actions performed to exhibit or illustrate a point. The goal of a demonstration is to take an abstract point and anchor it in reality, as well as to ensure your audience comprehends a speaking point.

Demonstrations aren’t limited to just physical demonstrations. Demonstrations may also include allegorical stories or proofs used to prove a point. Sharing personal stories or case studies could be categorized as a demonstration. 

Here’s an example of a presentation slide with a demo video embedded. If you don’t have the resources to perform a live demonstration, using a tactic like this can be a great alternative.

To understand the full potential of demonstrations, think back to your old science teacher. A science teacher's job was to teach to a room filled with easily distracted children. 

Science is one of the most complex subjects to teach and the audience is a tough crowd. How did they do it?

With demonstrations! Or more specifically, with science experiments.

Physical demonstrations are some of the most memorable moments of an entire school year. 

The reason demonstrations are more memorable than a simple speech is because demonstrations invite more of your audience’s senses to take part in the demonstration. 

Not only do you hear the lesson, but you can see, touch, smell and sometimes even taste it as well. 

The audience is also involved when the demonstration is a personal story. When the audience hears the story, they imagine it. By recreating the scenario using their own imagination, the memory lasts longer.

Demonstrations are also powerful communication tools. They have the potential to make your presentation go from mediocre to  memorable. 

While powerful, demonstrations can work for or against you. Adding too many, too large or unrelated demonstrations can distract your audience from the actual topic. Ensure that your demonstrations are connected to and accentuate your main points.

4. Diagrams

A diagram is a visual graphic or sketch focused on presenting the inner workings or relations of a subject. A diagram is different from a basic sketch. While a sketch aims to accurately depict an object's shape, a diagram aims to explain and define its functions and relations. 

Diagrams give you the freedom to list, describe, explain and map out your subject matter in a way that is not limited to its physical form. 

While mixing a diagram and physical sketch together can be cool, it’s not necessary. Diagrams ought to be chosen based on their effectiveness in explaining the subject's construction and relation to other objects.

Diagrams help explain complex relations between objects without the need for physical properties. Diagrams are great to use when sketches, photographs and videos can not capture all the attributes of an object. 

Before settling on which diagram to use, it’s best to experiment with different types of diagrams. Your decision should rely upon which diagram will aid your audience the most.

Diagrams are also great for describing and defining things that do not have form. Instead of giving a long and complex definition that no one will remember, consider using a diagram. 

Diagrams can show how this new thing relates to something familiar to your audience. This will help your audience understand and remember complex portions of your presentation.

5. Video or Audio

Audio and video clips are presentation aids used to expand the dynamic range of input in your speech.

Your audience will find it easier to engage with your presentation when you diversify your method of delivery. 

An easy way to increase audiences’ sensory input is by transitioning from a simple speech into a video or audio clip.

Videos allow you to convey information in a fast and rehearsed manner. Professional camera work captures prearranged images, audio and speech. This means video is capable of conveying emotion and information more effectively than speech. 

For this reason, a short video clip may do a better job at summarizing the main points of a presentation than a speech alone. 

While the benefits of  video are high, there are also some potential problems. The most common issue with video usage in presentations being technical compatibility issues.

A smooth transition between speech and video is necessary for your presentation. 

Rough or elongated transitions can be a major distraction for your audience. If this happens, your audience may find it difficult to reinvest in your presentation.

To ensure smooth transitions, your presentation software must be capable of integrating videos clips directly into your presentation. 

It is important to have dependable presentation software .  By doing so, you’ll be able to transition between video clips and other presentation aids.

The transitioning issue is most noticeable at the end of a presentation. Especially when a speaker attempts to transition from a slide-show into a video clip. 

Consequently, many presentations do not have a strong and official close. Lacking a strong close leaves your audience without a clear understanding of what to do next. Check out this article to ensure you know how to end your presentation on a strong and impressionable note.

Quotations are a type of presentation aid that appeal to outside authority and expertise. Quoting others helps establish a positive rapport with your audience.

Many people fear quoting others makes them appear unoriginal.

The opposite is actually true. Quoting outside sources tends to drastically improve the overall appeal of your presentation.

Quoting others shows that you have listened to others on this subject. This makes the presenter appear as a well thought out and considerate listener. 

It’s recommended that you quote those who both agree and disagree with your conclusion. By doing so, you establish a sense of trust and expertise with your audience.

Quoting those who disagree with your conclusion shows that you have taken the time and effort to engage their thought process. 

Quoting those who agree with you shows your conclusion to be a recurring conclusion.

However, always give credit where credit is due. Not only is plagiarism immoral and possibly illegal, it also damages your personal reputation. This may destroy any trust you established with your audience. Check out this guide about plagiarism to learn more.

Maps are visual representations, generally two-dimensional diagrams, that show the relative position and orientation of something. 

Maps are powerful presentation aids capable of showing valuable information beyond basic geography. 

Because maps are a form of diagram, they can deliver valuable relational information. This is especially true when used in combination with animations or graphical overlays.

Proper presentation software will allow you to update your dataset for your map. The changes should immediately update the output of your map without having to manually manipulate the image.

Visme automatically generates these scalable maps and makes the process of customizing your map easy. With just a few clicks, you can generate and customize maps with your own datasets.

8. Photographs

Photographs are still images captured on a film or digital medium and are a powerful visual aid. When used correctly, photographs can add color and shape to the speech in your presentation.

The saying "a picture is worth a thousand words" is a true statement. A picture is priceless when it’s able to capture and accentuate a point relevant to your presentation.

Photographs are unique presentations aids that give you the power to make a window for your audience to look through. This allows your audience to see and experience particular aspects of your presentation.

While the color red can be described with many words, there’s an experiential gap. Once seen, you can experience the color red.

When a presentation is given, words can help describe an idea, but not experience the idea. Presentation images give you the possibility to close that visual experiential gap.

Even in a world that sells pocket-sized HD 4k 60fps video cameras, the photograph is still the visual aid of choice for most people.

While videos are powerful in their own right, photos give you the power to capture and highlight one particular moment. 

Photos can be less distracting than videos. Videos may have background noises or other distractions. Photographs let you capture and present one image without any distractions.

When presenting, it’s important for your main speaking points to be aided, not hindered, by the presentation aid. 

While planning out your presentation, consider using photographs more frequently than video. This will help your audience experience your presentations without distractions.

Images are also much cheaper and easier to professionally edit than their video counterparts. Capturing and editing a high-quality video may take hours, days or even months. A professional-looking photo can be captured with ease and edited in a matter of minutes. 

Or, you can take advantage of a free stock photo library like you get with Visme. This way, you can ensure your presentation photos are copyright protected and free to use.

9. Volunteers

Volunteers are people selected from the general population to participate in a demonstration. 

Using volunteers in demonstrations is one of the most effective presentation aids available. Using this tactic efficiently comes with all the advantages of a classic demonstration, and so much more.

Human interaction is hardwired into us. We tend to remember faces, body shapes, expressions and emotions. A demonstration with volunteers lets you instantly change the dynamic of the speech.

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Demonstrations with volunteers encourage audience interaction with your subject matter. 

When the audience sees a volunteer interact with your presentation, the barrier to entry is lowered — plus, it gives your audience the chance to become a volunteer that’s doing the interaction themselves.

This makes your subject more approachable and your call to action more likely to succeed.

Be sure your interactions with the volunteer are somewhere between professional and semi-professional. Most people are already afraid to be on stage. An unprofessional or condescending demeanor will only make things even more uncomfortable.

Ensure that your volunteer’s role has a strong connection to your main point. Like all good demonstrations, make sure it is contributing to your presentation. If a particular portion of the presentation is not related to the main point, your audience's mind may begin to wander. 

At the end of the demonstration, be sure to thank and dismiss your volunteers when they are done contributing. There is nothing more distracting for the audience than having an extra person nervously lurking around on stage. 

If done correctly, your audience will remember the demonstration done with volunteers and recall the driving points of your presentation. The volunteer will likely also remember the event for a longer period of time and may even share parts of your presentation with others.

Try Presentation Aids in Your Next Presentation

Creating and utilizing presentation aids can help your presentation go from acceptable to phenomenal. With proper physical and mental preparation, your presentation is sure to impress.

The best way to mentally prepare yourself for your presentation is to be physically prepared. 

Visme makes presentation preparation easy and takes all the guesswork out of the design process. Visme has thousands of high-quality templates for you to customize and choose from. We are certain that with the right tools, you can make an awe-inspiring presentation.

Create a free account and see why Visme is one of the best and easiest ways to create a stunning and engaging presentation.

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About the Author

Caleb is a freelance writer, frontend web developer and photographer who is passionate about all things tech.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Presentation Skills: The Essential Abilities You Need to Deliver Engaging and Impactful Presentations

Delivering a powerful presentation isn’t just about having great content. It’s about how effectively you communicate your ideas, engage your audience, and leave a lasting impact.

Mastering presentation skills is key to succeeding in business meetings, sales pitches, conferences, or any other scenario where you need to deliver information clearly and confidently. Here’s a breakdown of the essential presentation skills that will help you elevate your performance.

1. Effective Communication: The Core of Every Successful Presentation

Clear and concise communication is the foundation of any presentation. Your ability to express ideas in a way that’s easily understood and remembered is what differentiates a good presenter from a great one.

Simplifying complex ideas and presenting them in a structured, logical flow.

How to Develop it:

Practice speaking clearly and at a moderate pace. Use straightforward language and avoid jargon unless your audience is familiar with it.

2. Storytelling: Engage and Captivate Your Audience

Humans are wired to respond to stories. Incorporating storytelling into your presentations helps you connect with your audience on an emotional level, making your message more relatable and memorable.

Crafting a compelling narrative that aligns with your presentation’s goals.

When structuring your presentation, think about how you can weave real-life examples, anecdotes, or success stories into your content to make it more engaging.

3. Audience Engagement: Keeping Their Attention from Start to Finish

Even the best content won’t matter if your audience loses interest. Strong presentation skills include the ability to keep your audience engaged throughout your talk.

Using techniques like asking questions, incorporating interactive elements, and responding to audience feedback.

During your presentation, periodically check in with your audience. Use polls, ask questions, or invite them to share their thoughts, keeping the session dynamic and interactive.

4. Body Language: Conveying Confidence and Authority

Non-verbal communication plays a crucial role in how your message is received. Your posture, gestures, and facial expressions can either enhance or detract from your message.

Using open body language, maintaining eye contact, and leveraging gestures to emphasize key points.

Practice presenting in front of a mirror or record yourself. Pay attention to your posture, hand movements, and facial expressions. Aim for a confident stance with controlled, purposeful gestures.

5. Adaptability: Adjusting on the Fly

Even the most carefully planned presentations can run into unexpected issues. Being adaptable allows you to handle disruptions, audience questions, or technical glitches with composure.

Thinking on your feet and modifying your approach based on audience reactions or unforeseen circumstances.

Prepare backup plans for potential issues and practice scenarios where things go off-script. Stay flexible and be ready to shift your focus if necessary.

6. Visual Design: Enhancing Your Message with Compelling Visuals

Visual aids, when used correctly, can significantly enhance your presentation. Good presentation skills include designing slides and other visuals that are clear, appealing, and support your message.

Creating slides that highlight key points without overwhelming your audience.

Use tools like Canva or PowerPoint to design clean, minimalist slides. Stick to key visuals and avoid cluttering your presentation with too much text or overly complex graphics.

7. Time Management: Staying On Track and Respecting Your Audience’s Time

Effective time management ensures that you cover all your content without running over or rushing through important points.

Pacing your presentation to fit within the allotted time while delivering all key information.

Rehearse with a timer to refine your pacing. Plan buffer time for questions or discussions, and be prepared to adjust your delivery based on real-time conditions.

8. Handling Questions and Feedback: Navigating Interactions with Ease

Q&A sessions or spontaneous audience questions are common in most presentations. Handling these interactions gracefully is a critical skill.

Listening carefully, responding clearly, and managing difficult or unexpected questions professionally.

Prepare for likely questions in advance. Practice maintaining your composure when addressing challenging or unexpected queries, and always keep your responses respectful and concise.

Mastering these presentation skills takes practice, but they are essential for anyone looking to deliver impactful presentations consistently. Whether you’re presenting to a small group of colleagues or addressing a large audience, honing these skills will help you communicate your ideas effectively, engage your listeners, and leave a lasting positive impression.

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Steps to Plan Your Presentation

Delivering an effective oral presentation is an essential skill for sharing your research findings with an audience. Tailoring your presentation to your audience, preparing for technical issues, and engaging your listeners with clear, concise content are crucial for the success of your research project. This guide provides comprehensive advice on how to prepare, what to include, and common pitfalls to avoid, ensuring your presentation is impactful and memorable.

For further assistance, contact the Office of Undergraduate Research for individual consultations.

What You Need To Know

 Purpose

The purpose of an oral presentation is to share your research with an audience, typically through PowerPoint or Prezi. It is typically a synopsis of your research. If you've conducted a study, you will probably address the following topics:

• Background research on your topic (with citations to past studies)
• The rationale for your study (how does your study address a gap in the literature?)
• Hypotheses/research questions
• Methodology
• Results (graphs are more interesting than tables or words)
• Conclusions (for example, the implications or applications of your research, limitations, future research directions, a concise summary of your main findings, concluding thoughts)
• References and Acknowledgements (such as grant support, a faculty advisor if he/she is not an author on the presentation, assistance from others who are not listed as authors)

If your scholarship is in a different form (e.g., a film analysis, a presentation of a creative work), the structure will likely be a little different, but in all cases, it should be clear to the audience what the main goals of your research are, why it's important to do this work, and what you found in your research.  

Preparation

• First, make sure you know how much time you have; it is common for oral presentations at conferences to exceed the time limit. Prepare a presentation that is a little shorter than the allotted time to allow for questions and other comments.
• Think about your audience: Will they understand technical terms, jargon, and acronyms? Will they be mostly undergraduates or professors in the field? You should tailor your presentation to your expected audience.
• Think carefully about your central message. What do you want the audience to know by the end of your presentation? Most people will only remember a few take-home points from your carefully constructed presentation (if that!). There's no point in getting bogged down in minutia that the audience can't really process anyway.
• The most important parts are the beginning (to draw the audience in) and the ending (to wrap up, to inspire). Put some thought into how to make these parts of your presentation have impact.
• Think about your speaking style; can you speak loudly and clearly? Can you modulate your voice appropriately, or do you tend to sound monotone when you give presentations? Consider working on your public speaking skills if it's needed; consider joining Legacy Owls Toastmasters Club  for this purpose and check out Toastmasters International public speaking tips .

 Plan for the Unexpected

• Will the conference provide computers or do you bring your own laptop?
• Will there be internet available?
• How reliable is the internet?
• Will there be speakers or a way to use audio (if necessary)?
• Back up your presentation in at least two places (e.g., flash drive, Dropbox, email it to yourself).
• When you prepare a presentation on a Mac and then use a PC (or vice versa), be aware that sometimes things look different.
• Bring a printed copy in case the technology fails, or have a tablet/laptop with you.
• Find the room early, and check out the technology so you’re familiar with it.

What to Avoid

It is usually not required that you use visuals for your presentation, but a PowerPoint or Prezi can often help the audience follow along with your research.

If you use PowerPoint or Prezi:

• Avoid the temptation to put too much text on your slides; the audience can get bored or overwhelmed and might not be able to clearly see all the words if you've used a small font (less than 20-pt is considered "small"). 
• Avoid font types that are hard to read or look unprofessional.
• Avoid putting words on a busy powerpoint background that makes the words hard to read.
• Avoid using font color that doesn't contrast with the background (in other words, your audience can't read gray text on a black background). 
• Avoid tables and graphs that have too much information - you can recreate those tables and graphs with just the most important information instead.

Also, consider your verbal and physical presentation:

• Avoid reading your slides to the audience.
• Avoid reading from prepared notes; the audience will maintain interest better if you can speak extemporaneously directly to them. It's also hard to make eye contact with the audience if you are reading.
• Avoid distracting behaviors or verbal tics (“um,” “like,” “uh”).
• Dress appropriately for the occasion.
• Consider your body language (e.g., arms crossed can come across as you not wanting to be there).

Ways to Stand Out

• Embrace a "Presentation Zen" style: simple (not simplistic), clean, and powerful.
• Have interesting, high-resolution images on your slides.
• You could connect your research to recent events (perhaps asking the audience to summarize the recent event).
• You could ask specific questions throughout the presentation.
• You could poll the audience on a topic relevant to your presentation (perhaps even using a free resource such as Socrative or Poll Everywhere ).
• You could insert a powerful quote into your presentation (perhaps at the beginning or end).
• You can show a short video to illustrate something important about your topic.
• The point is not to be gimmicky; the point is to keep your audience interested and engaged (especially when the audience has been listening to oral presentations all day and might be tired). Be aware, though, that different disciplines have different conventions regarding what is and is not appropriate for an oral presentation; be sure to ask your research advisor for advice first.
• Showing enthusiasm for their work
• Being energetic
• Using emphasis on certain words
• Using hand gestures to keep the audience engaged

Handling Audience Questions

• Be sure to leave some time at the end.
• If a questioner is soft-spoken, repeat the question so everyone hears.
• Avoid long, meandering answers.
• Don’t make something up if you don’t know an answer. Offer to look it up and get back to the person, and be open to someone in the audience knowing the answer.
• Give positive reinforcement to questioners (smiling, nodding, “that’s a good question”).
• If someone is attacking you or otherwise being rude, remember that this usually comes from someone who wants to show off or appear smart in front of everyone The other audience members will recognize the rudeness and be on your side! Stay calm, answer as best you can, and acknowledge it when he/she makes a good point (smiling and nodding can disarm an attacker).
• People will often talk to you right afterwards; try to avoid running out right after your presentation if you can help it.
• Audience members may email for a copy of your presentation or to ask further questions; be sure to follow up with them.

Conclusions

If you have been accepted to present your research at a conference, congratulations! This is a great honor, and you should be proud of this accomplishment. If you would like an individual consultation with someone from the Office of Undergraduate Research about your presentation, please do not hesitate to contact us at [email protected] .

Other online resources to check out include:

• Presentation Tips (Prepare, Design, Deliver)
• 18 Tips for Killer Presentations

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