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Business Plan for Software Company

Written by Dave Lavinsky

how to start a software company

Software Company Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their software companies.

If you’re unfamiliar with creating a software company business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a software company business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Software Company Business Plan?

A business plan provides a snapshot of your software company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Software Company

If you’re looking to start a software company or grow your existing software company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your software company to improve your chances of success. Your software company business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Software Companies

With regards to funding, the main sources of funding for a software company are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for software companies.

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How to write a business plan for a software company.

If you want to start a software company or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your software company business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of software company you are running and the status. For example, are you a startup, do you have a software company that you would like to grow, or are you operating a chain of software companies?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the software company industry.
  • Discuss the type of software company you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of software company you are operating.

For example, you might specialize in one of the following types of software companies:

  • Open source: An open source software company is one that produces a code base that is free for any entity that desires to use it. The value of this structure is found in the auxiliary services and customizations that are provided to clients. Examples of highly-profitable open source software companies include Linux and Red Hat.
  • Client-specific: As cloud computing continues to grow in popularity, more companies look to specific software programs to drive their businesses further into high-growth positions. Examples of client-specific software companies include Oracle and SAP.
  • Programming services: Software companies that provide programming are essential to the tech industry. Examples include Microsoft and ADP, well-known giant software companies.
  • System services: Software companies have become highly successful, as they’ve perfected the art of creating systems for personal computers and the growing field of tablets and other personal devices. Examples of software companies that focus on systems include Intuit and Adobe.

In addition to explaining the type of software company business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of software programs created, the number of specialized SaaS services created, or reaching X number of clients served, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the software company industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the software company industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your software company business plan:

  • How big is the software company industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your software company business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your software company business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: start-up tech companies, companies in need of CRM software, research and development companies, and cloud-computing corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of software company business you operate. Clearly, start-up tech companies would respond to different marketing promotions than major cloud-computing corporations, for example.

Try to break out your target customers in terms of their demographic and industry profiles. With regard to demographics, include a discussion of the locations, type of services or programming needed and revenue potential of the client companies you seek to serve.

Psychographic profiles explain the wants and needs of your target clients within the companies you will target. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other software company businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes generic software outlets, private individual providers, and computer servicing companies.You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of software company are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide options for the customized software?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer bundled pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a software company business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of software company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide open source programming, SaaS products, or software to support Microsoft systems?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your software company. Document where your company is situated and mention how the site will impact your success. For example, is your software company located in a professional technology park, a standalone building or is it purely online? , Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your software company marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Quarterly press releases to industry-wide interest groups
  • Engage in social media mining and marketing
  • Offer informative blogs; become a speaker in seminars
  • Create a strong presence at tech trade shows and conferences
  • Give expert opinions on tech social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your software company, including meeting with clients, planning new software development, training personnel, and running administrative services.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your Xth contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your software company business to a new city.

Management Team

To demonstrate your software company’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing a software company. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a software company or successfully running a small technology development firm.

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Financial plan.

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you introduce a new software program on a yearly basis, or will you customize software for return clients? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your software company, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a software company:

  • Cost of computer and software equipment
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, furnishings and office supplies

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include the patents you own on software programs or a list of clients on monthly retainers.

Writing a business plan for your software company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the software company industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful software company.

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Software Company Business Plan

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High margins, low startup costs, global reach, and a recurring revenue model make starting a software company a lucrative and rewarding profession.

Need help writing a business plan for your software company? You’re at the right place. Our software company business plan template will help you get started.

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How to Write A Software Company Business Plan?

Writing a software company business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

  • Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your software company, its location, when it was founded, the type of software company (E.g., enterprise software companies, mobile app development companies, data analytics companies), etc.
  • Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
  • Products and Services: Highlight the software company services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include custom software development, software consulting, software testing, etc as some of your services.
  • Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
  • Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
  • Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

  • Enterprise software companies
  • SaaS companies
  • Mobile app development companies
  • Web development companies
  • Cybersecurity companies
  • HealthTech companies
  • Describe the legal structure of your software company, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.
  • Owners: List the names of your software company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
  • Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
  • Business History: If you’re an established software company, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
  • Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

  • Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, businesses & entrepreneurs, the government sector, the public sector, or healthcare would be an ideal target audience for a software company.
  • Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance; the global software market was 55.52 billion in 2022, so describe how much of the market you will cover and what will be the growth potential of your business.
  • Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your software company from them. Point out how you have a competitive edge in the market.
  • Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, cloud computing or artificial intelligence has a booming market; explain how you plan on dealing with this potential growth opportunity.
  • Regulatory Environment: List regulations and licensing requirements that may affect your software company, such as intellectual property protection, software licensing, software licensing, data protection, antitrust & competition laws, etc.

Here are a few tips for writing the market analysis section of your internet software company business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

  • Custom Software Development
  • Commercial Off-the-Shelf (COTS) Software
  • Software as a Service (SaaS)
  • Software Development Tools
  • Software Consulting
  • Software Maintenance and Support
  • Software Testing and Quality Assurance
  • Training and Documentation
  • Industry focus: Mention the industries that your software company serves if it specializes in serving those sectors. Describe how the needs and challenges are addressed by the products and services you offer.
  • Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service. This may include bug-free software, User Experience, performance optimization, compliance & standards, etc.
  • Additional Services: Mention if your software company offers any additional services. You may include services like custom software development, software consulting & advisory services, software training & documentation, etc.

In short, this section of your software company plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  • Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, customized & tailored solutions, innovation & cutting-edge technology, or exceptional user experience, could be some of the great USPs for a professional software company.
  • Pricing Strategy: Describe your pricing strategy—how you plan to price your products or services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
  • Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, email marketing, content marketing, etc.
  • Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other businesses, offering referral programs, etc.
  • Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts or offers, personalized service, etc.

Overall, this section of your software company business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your software company, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

  • Staffing & Training: Mention your business’s staffing requirements, including the number of employees or developers needed. Include their qualifications, the training required, and the duties they will perform.
  • Operational Process: Outline the processes and procedures you will use to run your software company. Your operational processes may include requirements gathering, design & planning, development, deployment, project management, collaboration & communication, etc.
  • Software & Tools: Include the list of software & tools required for a software company, such as cloud services & infrastructure, project management tools, Version Control Systems, collaboration & communication tools, etc. Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your software company’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

  • Founders/CEO: Mention the founders and CEO of your software company, and describe their roles and responsibilities in successfully running the business.
  • Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, customer services manager, product manager.) involved in the software company operations, including their education, professional background, and any relevant experience in the industry.
  • Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
  • Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
  • Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your software company services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

  • Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
  • Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
  • Balance Sheet: Create a projected balance sheet documenting your software company’s assets, liabilities, and equity.
  • Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
  • Financing Needs: Calculate costs associated with starting a software company, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your software company business plan should only include relevant and important information supporting your plan’s main content.

This sample software company business plan will provide an idea for writing a successful software company plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our software company business plan pdf .

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Frequently asked questions, why do you need a software company business plan.

A business plan is an essential tool for anyone looking to start or run a successful software company business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your software company.

How to get funding for your software company?

There are several ways to get funding for your software company, but self-funding is one of the most efficient and speedy funding options. Other options for funding are

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your software company?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your software company business plan and outline your vision as you have in your mind.

What is the easiest way to write your software company business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any software company business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a software company business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

  • Stating the objective of your market analysis—e.g., investor funding.
  • Industry study—market size, growth potential, market trends, etc.
  • Identifying target market—based on user behavior and demographics.
  • Analyzing direct and indirect competitors.
  • Calculating market share—understanding TAM, SAM, and SOM.
  • Knowing regulations and restrictions
  • Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my software company business plan?

The level of detail of the financial projections of your software company may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a software company business plan include?

The following are the key components your software company business plan must include:

  • Executive summary
  • Business Overview
  • Market Analysis
  • Products and services
  • Sales and marketing strategies
  • Operations plan
  • Management team
  • Financial plan

Can a good software company business plan help me secure funding?

Indeed. A well-crafted software company will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a software company business plan?

Marketing strategy is a key component of your software company business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

  • It provides your business an edge over your competitors.
  • It helps investors better understand your business and growth potential.
  • It helps you develop products with the best profit potential.
  • It helps you set accurate pricing for your products or services.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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A Sample Software Development Business Plan Template

Are you about starting a software development company? If YES, here is a complete sample software development business plan template & feasibility report you can use for FREE . A software development company is where software is not only developed but distributed for different purposes such as instructional, learning, calculation, entertainment, and assessment purposes.

Before one can start a software company, there are basic things that one needs such as a knowledge of programming, technical support skills, the necessary experience at managing a company and funds. However, before starting a software development business, it would be best to conduct a thorough market research of the industry

1. Industry Overview

The software development industry has grown in the space of a century from an almost on-existent industry to one that is not only a billion dollar industry but an indispensible one, especially as software form the basis of modern gadgets and devices.

Between 2011 and 2016, this industry has been dynamic in growth, especially as there has been increasing demand from businesses and consumers, with more people spending their discretionary income on products such as video games.

The industry is being said to generate $205 billion and has a projected annual income of 3% from 2011 to 2016. There are more than 8,500 software development businesses in the united states of America that employs more than 455,000 people.

Globally as at 2013, according to Gartner, the software revenue was $407.3 billion which was a 4.8% increase from the #388.5 billion registered in 2012. The industry according to Forrester was projected to be the fastest growing in 2014 with a growth pegged at 7.1%.

The software development industry has room for growth as there is considerable demand in this industry with more businesses adopting software programs that will allow for improved efficiency and lower operating costs; this was so as to look for ways to not be affected by the economic downturn.

Cloud computing capabilities have created several advances for companies who have realized the positive effect of virtual offices and the savings implications for the company. This technology has helped companies to not only reduce overhead but increase productivity as well.

Another plus for companies are virtualizations which not only allow them to eliminate several server farms but has made IT infrastructure more economical and flexible while slashing operating costs.

There are moderate barriers for new businesses that wish to enter this industry; however, certain product segments have a higher barrier than others. One common thing in this industry is patents which serve as a means of limiting competition, even though some companies willingly license their patented technology.

2. Executive Summary

Doodle Tech Inc. is a leading software development business that is based in Market Street, Suite 800, San Francisco – California, USA. We are in business to develop software for general purposes and for specific purposes to our various clients. We have in place training services and we also offer technical support in line with our business.

Our location is very strategic in the sense that we are close to manufacturing firms as well as technology giants and other big businesses here in California that will ensure that we have an edge over other software companies in other parts of California.

We are in business to not only make profit but to also compete favorably against other software development companies in the industry and attain our vision of being the preferred software development company for clients all over the United States of America.

We intend to ensure that we demonstrate fair business ethics in every point of our business. We hold ourselves accountable for our high standards and ensure that all our employees are not only attuned to but display this standards at all times in order to positively promote the company.

As a result of this, we are willing to go the extra mile by putting in structures, processes and planes in place to ensure that we get the best professionals who not only have the expertise but are also competent and know how to take our company from where we are to where we intend to be.

Our employees have welfare packages that are currently amongst the best in the whole industry amongst similar start-ups such as ours. We have also provided a conducive environment for all our employees in order to ensure that they remain productive at all times in order to improve the bottom line of the company.

We offer excellent customer services that have been known to retain a high number of our clients. All our customer service executives have been trained to know how to respond to customers and are also updated as regards the industry trends in order to ensure that reliable information is passed to our clients.

Finally, the expertise of both our owners, Jack Taylor and Christopher Warden in software development and business management is a great plus as both are not only Harvard graduates but also have more than 30 years of combined experience that will ensure that Doodle Tech Inc. attains its goals and objectives in time.

3. Our Products and Services

Doodle Tech Inc. intends to deal in several services whilst also generating revenue that would boost our bottom line tremendously. These several services will be added to our core service and should keep us favorably disposed to compete against our competitors.

We however intend to ensure that all our multiple sources of income which include training and technical support are in line with what is obtainable in the industry and accordingly to the laws of the United States of America. Therefore some of the services and products we will engage in are;

  • Developing of software according to clients’ specifications
  • Sale of software
  • Offering of subscriptions for our software
  • Charging of license fees for our software
  • Charging by transaction
  • Advertisements on our software
  • Training services
  • Technical support

4. Our Mission and Vision Statement

  • Our vision at Doodle Tech Inc. is to be distinct from other software development companies by creating software that suits the diverse needs of our end users, and to be the preferred software firm for users in the United States of America.
  • In order to achieve our vision, we have on hand the best software developers that will ensure that we attain our goal of being the preferred software company and in meeting all the diverse software needs of our customers here in the United States of America.

Our Business Structure

We know how important it is to have the right business structure for our software development company as getting it right from the start will eliminate most hitches that will crop up relating to our structure during the course of running the business. For this purpose, we intend to hire only competent and professionals in the available positions in our company.

Due also to the fact that we intend to run a wide range of services, we intend to ensure that we employ those that are capable of filling in these different positions. All our employees are those who understand the industry well and who are attuned with our vision and are committed to ensuring that we attain these goals and objectives.

We are also prepared to ensure that our workers are well paid and have welfare packages that are the best in similar categories across start-ups such as ours in the industry. We will also ensure that the working environment is not only conducive but is one that will enhance their skills and make them more productive.

Below is the intended business structure for Doodle Tech Inc.;

Chief Executive Officer

Software Development Manager

Business Development Manager

Human Resources and Admin Manager

Customer Service Executives

Marketing Executives

Security Guard

5. Job Roles and Responsibilities

  • Develop overall policies that would provide the right direction for the company
  • Ensures that strategies are implemented and weak strategies are removed
  • Meets and negotiate with high powered clients on behalf of the company
  • Ensures that new software is developed and tested for bugs before being released to the public
  • Develops new software for existing software so that clients can upgrade without running into hitches
  • Carries out constant tests on software released to find out weak points and work on it.
  • Researches on new businesses that will generate more revenue for the company
  • Reviews company’s current products and services and decides how to make them better
  • Works with the software development manager to give feedback on what the market trends are
  • Prepares the budget on behalf of the firm and liaises with the owners to ensure that budget is reviewed and correctly implemented
  • Prepares all the financial information and statement on behalf of the firm
  • Ensures that tax is prepared and filed correctly to the correct authorities
  • Ensures that the company’s books balances with that of the bank at the end of every month and accounting period
  • Ensures that the right employees are recruited on behalf of the company
  • Carries out orientation and ensures that employees are assigned the right tasks for their responsibilities
  • Ensures that all the administrative functions of the company are performed smoothly without any hitches
  • Ensures that all customers enquiries as well as complaints are well attended to and promptly resolved
  • Keeps an accurate customer database on behalf of the company and ensures that it is regularly updated
  • Carries out other duties as determined by the human resources and admin manager
  • Conducts a marketing research on the software development industry to identify new markets for Doodle Tech Inc.
  • Drafts strategies and reviews weak strategies to ensure that ineffective ones are removed
  • Conducts direct marketing on behalf of the firm
  • Meets and negotiates with high level clients on behalf of the firm
  • Ensures that the premises and all the properties are secured after work hours by conducting patrols
  • Monitors the surveillance cameras in line with securing people and property of Doodle Tech Inc.
  • Keeps updated about the security information in the locality and pass along important security tips to staff
  • Ensures that the premises is kept clean before work resumes
  • Keeps the staff and guest conveniences clean at all times
  • Ensures that cleaning supplies are always in stock
  • Carries out any other duties as directed by the admin manager

6. SWOT Analysis

In order to determine if we were engaging in the right concept for our business, we hired the services of brand consultants who were not only reputable but the best here in San Francisco – California to let us know if it was worthwhile going into the business now.

The business consultants took a deep look at our strengths, weaknesses, opportunities and threats to allow the know what we were likely to face starting and running our business here in San Francisco – California, and in the United States of America as a whole. The results of the SWOT analysis that was conducted on our behalf are as follows;

Our strengths are numerous and lie in the fact that we have the right business structure that will ensure that we conquer this industry. Our software developers are the best there is and have the expertise and experience to enable us attain our goals and objectives.

We are also involved in ensuring that our software pass through quality process, reason we have external testers who run several tests on any of our software before it is released. Finally, our owners have the necessary experience that would make our being at the top a piece of cake, as both have more than 30 years experience in the software industry both as developers and in managerial positions.

There are few weaknesses that we identified for Doodle Tech Inc. and they include the fact that we were going to develop software that were not really different from what our competitors were offering. Also, there is the other fact that we are located in an area where there are other software companies, making our location a bit saturated.

We are however confident that we would be able to battle whatever weaknesses might crop up during the course of running or starting the business.

  • Opportunities

There are so many opportunities available to us as there are new market segments that we have identified which would likely generate money for us. There are so many strategic alliances which we would engage in so as to have a foot into other target markets and generate more revenue for our bottom line.

We also have the opportunity of moving into the international market as our software is such that has no boundary limits. Finally, we would fully tap into the internet in order to promote and increase awareness for our brand.

Threats are external factors that cannot be controlled by a business; however any serious business should not only be prepared for threats but also have ways by which these threats will not be allowed to totally affect the business.

Some of the threats we would likely face at Doodle Tech Inc. are; the arrival of a new competitor into our location, engaging in price wars with competitors, dealing with government policies that might have an effect on our industry. We are fully prepared for any threats we are likely to face, as we have strategies on ground to battle such threats.

7. MARKET ANALYSIS

  • Market Trends

The trend in the software industry is that most software firms or companies are located in clusters in identifiable locations. This is due to certain facts such as these companies wanting to be close for competitive and industry purposes and also most software companies depend on one another to be able to carry out certain functions or complete certain specific tasks for clients.

This does not however mean that there aren’t software companies in other locations or that software companies in these other locations cant still get jobs done. To however remain relevant, software companies must always remain innovative and unique in their offerings and services. Another trend with software companies is in its publicity and promotion activities.

To be able to attract the much needed awareness and also attract clients that would pay money for the firms’ products, software companies have engaged in strong promotional activities either by hiring brand consultants or getting an in-house team or deploying both methods to draft the strategies that would enable it be recognized in the industry. Intense promotional activities will also help in getting a huge share of the market.

Lastly, software cannot work without any device and so goes hand in hand with new or existing technology; which is why most software companies try to partner with technology firms so as to create new software or upgrade existing software for these firms. This goes to show that software industry is dependent on the technology and manufacturing industry in order to survive or thrive.

8. Our Target Market

Almost everyone makes use of software and have either bought directly from the developers or indirectly via owning a device. This means that the target market for any software development company is wide. We however have mapped out a strategy that would allow us gain a vital share of the target market.

One of our first strategies is in conducting a thorough market research that would enable us understand the market we are to go into and know what they expect from us and what our obligations are towards them. The result of the market research of the market research showed that we were in business to develop software or offer other kinds of related services to the following people;

  • Corporate organizations
  • entertainment industry
  • Educational institutions
  • Accounting firms
  • Financial institutions
  • Small businesses
  • Agricultural sector
  • Military and defense sector
  • Other software companies

Our competitive advantage

Just like any other business that is established to make profit, we hope to be able to compete favorably against our competitors in the same industry. Our vision is to be the preferred software development company for our clients all over the United States of America and to achieve this, we intend to come up with competitive strategies that would enable us attain our goals and objectives.

We intend to ensure that the software developed for general purposes will come in different categories that will be convenient for all our users.

We have assembled a high team of software developers as well as management team who are not only highly experienced and who understand how to handle a start-up and make it become a force to be reckoned with nationally. Our staffs are also attuned to our core values and principles and understand the importance of projecting the image of the company positively to our customers – potential and existing.

Another competitive advantage that we have to our favor is our excellent customer service culture which is already resounding across the industry as one of the best of start-ups of our size. Our customer executives are highly trained and are always updated on industry trends so as to be able to give our customers the correct information at all times.

Finally, because we know how important it is for our employees to be happy always, we are committed to treating them right. Our management team has a stake in the company’s profits and our lower cadre employees have incentives built into their welfare packages. All this is to enable our employees remain happy and productive.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Doodle Tech Inc. just like any other business has been established with the aim of generating revenue and making profit in the technology and software industry, and we are going to ensure that we make software that will help us accomplish this purpose, as well as engage in other services as well.

Doodle Tech Inc. therefore intends to generate income by engaging in the following services;

10. Sales Forecast

The software industry has come to stay and can only keep evolving into something bigger and stronger, as there will always be gadgets, devices and templates that would require the use of a new software or an upgrade.

Our strategic location in San Francisco – California has afforded us the opportunity to be close to many technological giants and businesses and this will see us generating and meeting our set revenue in no time, thereby growing our business tremendously.

After conducting a thorough analysis on the software industry and analyzing our chances in the industry, we were able to come up with a sales forecast that has shown strong positives in how we are likely to far in the market.

The sales projections were based on several assumptions and facts garnered across similar start-ups in the industry and across the United States of America as a whole. Therefore, the sales projection that Doodle Tech Inc. conducted to analyze its chances are as follows;

  • First Fiscal Year-: $400,000
  • Second Fiscal Year-: $800,000
  • Third Fiscal Year-: $1,600,000

N.B : The above sales projections were done based on major assumptions that some factors that were used in making these assumptions would remain the same. However, should there be any change either positively or negatively, it would likely increase or decrease the above figures.

  • Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business because it is not only a way to generate revenue for a business; it is also a way of garnering publicity to attract new customers whilst retaining the old ones. Every business no matter its level or life cycle of needs marketing in order to thrive, which is why any entrepreneur or business person starting or running a business usually sets money aside for marketing.

Asides creating funds for marketing, it is also important to ensure that effective strategies are created. Creating effective marketing strategies are essential as they would ensure that the funds are channeled the right way. In marketing Doodle Tech Inc., we would ensure that we leverage on all conventional and unconventional means of making sure that our brand and products are marketed to all our existing and potential customers.

We would conduct a market survey that would allow us understand the right strategies to draft and how effective they would be depending on the target market. To conduct a thorough market survey, we would make use of accurate available data so that we would be effectively able to compete with all our competitors all over the United States of America.

We also intend to hire a reputable marketing consultant who should be able to draft the right marketing strategies that would allow Doodle Tech Inc. penetrate the market. Also, our marketing team would be empowered in ensuring that the marketing strategies created are in tune with our corporate goals and objectives as a business.

Therefore, the following are the marketing strategies we hope to adopt at Doodle Tech Inc. in order to sell our products and services;

  • Ensure that we introduce our software development business by sending out introductory letters to technology and manufacturing companies as well as other big software companies and other stakeholders in the industry.
  • Network with other software companies by attending software developer conferences
  • Advertise our software development business in local newspapers, technology related magazines, and in local radio and television stations
  • Ensure that Doodle Tech Inc. is listed in online and offline directories
  • Engage in direct marketing and sales
  • Ensure that we are actively involved in forums and blogs in marketing our company

11. Publicity and Advertising Strategy

Carrying out the right publicity and advertisement for our software development business is very essential as it is not enough to just penetrate the market and also create awareness, but to ensure that the strategy will result in Doodle Tech Inc.’s products becoming generic terms for similar products in the same category.

Due to this vision, we have hired a reputable publicity consultant who has the industry knowledge and expertise and who will help in ensuring that our company gets to the top by drafting out strategies that are in line with the core policies of the company and will boost our brand and allow us compete favorably against our competitors.

Below are some of the platforms we intend to leverage on in order to promote Doodle Tech Inc.;

  • Develop a free version of our software and give users an opportunity to upgrade at a cost
  • Leverage on relevant social media platforms such as Facebook, Twitter, and LinkedIn. Google Hangout and other developers’ forum in order to create awareness about Doodle Tech Inc.
  • Engage in pay per click advertisement on popular software development forums
  • Create contests on social media and via our website to generate more publicity
  • Distribute our handbills and fliers in strategic locations
  • Install our flexi banners in conspicuous and strategic locations all over San Francisco

12. Our Pricing Strategy

Determining the right price for our various software’s will depend on a number of factors, such as how much the market will willingly pay for such software, how much that category of software is being charged for by competitors, and how unique the software is. Other factors that will determine the prices are if we intend to charge a licensing fee for our software, or enable a pay per transaction or a subscription that is time-limited for the end user.

In view of all the above based factors, we will offer our software at prices that are at the prevailing market conditions. However, because this is a competitive market, we will however lower our prices in the first two months of business so as to attract more customers to our business, and also increase the awareness for our products.

  • Payment Options

Doodle Tech Inc. realizes that due to improving technology, customers now have different payment options that they can use in paying for services; and so we have different payment policy that is intended to suit all our different customers and their diverse needs.

The payment options we have for our clients are;

  • Cash payment
  • Payment via check
  • Payment via online payment portal
  • Payment via Point of Sale (POS) Machine
  • Payment via credit card

The above payment platforms were carefully chosen for us by our bank and we have been told that our customers will not experience any hitches or inconvenience whilst using the above platforms.

13. Startup Expenditure (Budget)

Even though some of the equipment that can be used to start and run a software development company can be gotten for fairly used, thereby lowering the costs of start-up, it will however be vital to stress that setting up a standard software development company would require the equipment used to be standard so as to be able to withstand the heavy workload that it might have to carry out.

Also, the bulk of capital in these circumstances usually goes to paying workers and utility bills that the business will incur during the course of its operation. Therefore, the key areas where we intend to spend our start-up capital on are;

  • Total fee for registering Doodle Tech Inc. in the United States of America – $750
  • Licenses, permits as well as accounting software – $1250
  • Insurance policy (general liability, workers’ compensation) – $2,000
  • Leasing and renovating of a facility for use for at least a year – $20,000
  • Cost of hiring a business consultant – $2,000
  • Operational cost for the first 3 months (salaries of employees and payment of bills) – $200,000
  • Other start-up expenses which includes (windows hosting, Linux hosting, bug tracking, graphics design, software subscription and cable broadband) – $15,000
  • Marketing promotion expenses (general marketing expenses and promotion activities for grand opening ceremony) – $5,000
  • Administrative expenses (stationeries, phone, computers, printers, furniture business cards, office supplies, and stamps)  – $10,000
  • Cost of purchasing an official vehicle – $30,000
  • Cost of launching a website – $1,000
  • Cost of throwing a grand opening party – $5,000
  • Miscellaneous – $8,000

From the following report, we would need an estimate of $300,000 to be able to start and successfully set up a software development company in San Francisco – California. IT should be noted the bulk of the capital (90%) went towards payment of salaries for employees for a period of three months.

Generating Funding / Startup Capital for Doodle Tech Inc. Business

Doodle Tech Inc. is a business owned by two geeks and businessmen, Jack Taylor and Christopher Warden. We realize our financing is important for our company if we intend to successfully start, run and become a force to be reckoned with in the industry.

We are however going to be careful in where we source for money so as not to lose a part of our company or get locked in repaying a loan that might hinder the progress of our company. This is why we have decided to limit our sources for income to just 5 sources; The following are sources where we intend to get our start-up capital from;

  • Generate part capital from our personal savings and sale of stocks
  • Get soft loans from family members and friends
  • Apply for research grants at the state and federal level
  • Source for part capital from online crowdfunding sites like kick starter
  • Apply for loan from commercial bank

N.B: from our personal savings and the sale of some of our stocks, we were able to generate the sum of $30,000. The soft loans from our family members and friends amounted to $20,000. We applied for a grant of $50,000 at the state level and have been considered.

We were able to generate the sum of $70,000 from sourcing for funds from kick starter, and we are at the final stages of getting our loan of $130,000 approved for us by the bank. All the necessary documents have been signed and we have been assured by our banker that the amount will soon be credited to our account within two weeks.

14. Sustainability and Expansion Strategy

Doodle Tech Inc. is established with the aim of making profit and competing amongst others here in the software industry. We are however concerned about the future of our company and so we intend to ensure that we deploy sustainability and expansion strategies so as to keep our business running for a long time.

One of the sustainability strategies which we intend to deploy is in having the right business structure on ground. This we intend to do by hiring competent and professional employees to handle the various tasks that we will assign to them.

We will employ those who understand what businesses such as ours will need to thrive in the industry and the know-how to ensure that we attain our desired goals and objectives. Our employees will not only be well paid and have attractive incentives, they will also continually be trained so that their skills would be enhanced thereby increasing productivity for the company.

We would draft effective publicity and promotional strategies that would ensure that the awareness for our brand and its products are increased to potential and even existing customers. Our promotional efforts will be geared into ensuring that our brand is positively communicated to even our rivals in the industry.

Most of our publicity strategies would be geared towards the millenials by throwing up contests especially on social media as these have the potential to ensure that awareness about our brand is effectively spread even to the baby boomers.

Finally, we take our customers very seriously and to this effect we intend to ensure that we have effective customer service programs which will see our loyal customers getting incentives.

We also would ensure that we attend to all customer enquiries whilst also making sure that all their complaints are resolved speedily depending on the problem. We know that if we carry out these strategies effectively, we would not only push forth our brand but also sustain our business whilst also expanding it at our own pace.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

More on Technology

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Software Business Plan Template

Written by Dave Lavinsky

Software Company Business Plan

You’ve come to the right place to create your Software Company business plan.

We have helped over 1,000 entrepreneurs and business owners create software business plans and many have used them to start or grow their software companies.

Below is a software business plan template to help you create each section of your own Software Company business plan.

Executive Summary

Business overview.

SimpleBooks Inc. is a new accounting software company located in Seattle, Washington. We produce an accounting product that helps small and medium-sized businesses with all of their accounting tasks. Some of these features we provide in our software include bookkeeping, tracking cash flow, reconciling bank accounts, and creating/managing financial reports.

SimpleBooks Inc. is founded by Edward Jameson, who has been a developer for 20 years. He created this software based on the complaints that his wife had of the accounting software she was using. He initially created the software to help his wife’s business but decided to expand the product and sell it to other local small and medium-sized businesses with similar accounting needs.

Product Offering

SimpleBooks Inc. produces accounting software that helps small and medium-sized businesses with all their accounting needs. We offer an extensive list of features, including the following:

  • Bookkeeping
  • Reconciling bank accounts
  • Cash flow tracking and management
  • Accounts receivable
  • Income and expenses tracking
  • Invoice and payment processing
  • Mileage tracking
  • Receipt capture
  • Bill management
  • Tax deductions
  • Inventory management
  • Employee expenses tracking
  • Business analytics
  • Project profitability
  • Time tracking
  • Financial report generation

Customer Focus

SimpleBooks Inc. will primarily target businesses in the Seattle, Washington area. The software is designed for smaller businesses, so most of our clientele will include businesses with less than 500 employees.

Management Team

SimpleBooks Inc. is founded by Edward Jameson, who has been a developer for 20 years. He has substantial experience creating software for large companies and has been very successful in his career. He initially built the company’s accounting software to help his wife’s business, but decided to expand the product and sell it to other small businesses in the area.

Success Factors

SimpleBooks Inc. will be able to achieve success by offering the following competitive advantages:

  • Edward Jameson has been extremely successful working in the software industry and will be able to use experience to create the best products for our target market.
  • Edward knows many of the local leaders, business managers, and other influencers within Seattle, Washington and will use those connections to establish an initial clientbase.
  • SimpleBooks Inc.’s products are designed with small businesses in mind and will be curated to help the particular accounting needs of this target demographic.

Financial Highlights

SimpleBooks Inc. is seeking a total funding of $500,000 of debt capital to launch. The breakout of the funding is below:

  • Office design/build: $100,000
  • Software development: $150,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $50,000
  • Working capital: $50,000

The following graph below outlines the pro forma financial projections for SimpleBooks Inc.:

SimpleBooks Inc. Financial Projections

Company Overview

Who is simplebooks inc..

SimpleBooks Inc. is a new accounting software company located in Seattle, Washington. We produce an accounting software product that helps small and medium-sized businesses with all of their accounting tasks. We offer three tiers of features. Our basic tier only offers basic accounting functions while our advanced tier offers an extensive list of features for larger and more complex businesses. Some of these features include bookkeeping, tracking cash flow, reconciling bank accounts, and creating/managing financial reports.

  SimpleBooks Inc. is founded by Edward Jameson, who has been a developer for 20 years. His wife is an accountant who was very unhappy with other accounting software products. Other accounting software can be overwhelming to use, unintuitive, and are geared toward large organizations and enterprises. Edward knew of her complaints and developed an accounting software geared towards her small business. Edward’s wife has been successfully using the software for nearly a year, so Edward is confident that this product can help other small and medium-sized businesses with similar accounting needs.

SimpleBooks Inc.’s History

After developing the software for his wife’s company, Edward Jameson did a thorough market analysis to see how well his software would do if he sold it to other local small businesses. Once his market analysis was complete, Edward incorporated SimpleBooks Inc. as an S corporation.

Since incorporation, the company has achieved the following milestones:

  • Located a potential office space and signed a Letter of Intent to lease it
  • Developed the company’s name, logo, and website
  • Determined equipment and necessary supplies
  • Began recruiting key employees

SimpleBooks Inc.’s Services

SimpleBooks Inc. produces accounting software that helps small and medium-sized businesses with all their accounting needs. Clients interested in our software can purchase one of three plans: basic, intermediate, or advanced. Our most basic plan will offer just the essential bookkeeping and accounting functions that most businesses need and only allow up to three users per account. Our intermediate plan will offer more features and allow up to seven users per account. Our most advanced plan will offer an extensive suite of accounting features and allow up to twenty users per account. All plans are charged on a monthly basis, with our basic plan being the cheapest option and advanced option being the most expensive.

Some of the functions and features included in our software products include:

Industry Analysis

According to market research, the global software industry is expected to grow substantially over the next five years. Nearly every business uses some form of software to automate its processes and increase efficiency and accuracy. Therefore, demand remains high and the industry continues to grow and expand.

Business software includes project management software, communication software, customer relationship management software, and accounting software. Accounting software is particularly popular as it significantly improves accuracy and efficiency when handling all things related to accounting. Good accounting software can help a business keep detailed tracking of all its finances, and prevent a business from bleeding money or losing track of funds.

Business software companies can succeed by providing competitive features, multiple plans and products, and keeping their products affordable. They will also succeed if they can make products that work for both small businesses and large enterprises. A company that can provide this type of software will remain competitive in the global market and see rising demand from its clientele.

Customer Analysis

Demographic profile of target market.

SimpleBooks Inc. will primarily target businesses in the Seattle, Washington area. The software is designed for smaller businesses, so most of our clientele will include solopreneurs, small businesses, and medium businesses with less than 500 employees. We hope to eventually branch out and serve clients located beyond the Seattle area.

Customer Segmentation

SimpleBooks Inc. will primarily target the following customer profiles:

  • Solopreneurs
  • Small businesses
  • Medium-sized businesses

Competitive Analysis

Direct and indirect competitors.

SimpleBooks Inc. will face competition from other companies with similar business profiles. A description of each competitor company is below.

QuickBooks is one of the most popular accounting programs out there. It provides businesses with everything a business needs for its accounting department, including tracking income and expenses, managing cash flow, and helping with taxes. Clients can choose one of four monthly plans depending on the features they need and how large their accounting department is. Plans are charged on a monthly basis and include quick and helpful support and app integration.

Xero is a powerful accounting software for companies of all sizes. Clients who have Xero can pay bills, manage payroll, claim expenses, send invoices, and track inventory. They offer three tiers to choose from, including a very affordable basic plan and other plans that offer extensive features. They also provide specialized features for small businesses and for businesses in particular industries.

Freshbooks is a popular accounting software with businesses of all sizes in mind. They offer numerous features that vary depending on if you are a freelancer, a business with contractors, or a business with employees. Some of these features include managing expenses and receipts, tracking mileage and time, invoicing, and generating financial reports. They offer three tiers of plans but also create custom plans for businesses with complex and unique accounting needs.

Competitive Advantage

SimpleBooks Inc. will be able to offer the following advantages over the competition:

  • Management: Edward Jameson has been extremely successful working in the software industry and will be able to use his previous experience to create the best products and experience for his clients. His unique qualifications will serve customers in a much more sophisticated manner than SimpleBooks Inc.’s competitors.
  • Relationships: Edward knows many of the local leaders, business managers, and other influencers within Seattle, Washington. With his 10 years of experience and good relationships with business leaders in the area, he will be able to develop an initial client base.
  • Small business focus: While our competitors do offer features for small and medium sized businesses, their products are designed with large enterprises in mind. This can make their products feel overwhelming and unintuitive. SimpleBooks Inc.’s products are designed specifically for small and medium businesses with fewer than 500 employees.

Marketing Plan

Brand & value proposition.

SimpleBooks Inc. will offer a unique value proposition to its clientele:

  • Service built on long-term relationships
  • A focus on helping small businesses succeed
  • Affordable pricing
  • Excellent customer service

Promotions Strategy

The marketing strategy for SimpleBooks Inc. is as follows:

Referral Marketing

SimpleBooks Inc. will invest heavily in a social media advertising campaign. Edward will create the company’s social media accounts and invest in ads on all social media platforms. He will use targeted marketing to appeal to the target demographics.

Social Media SimpleBooks Inc. will invest heavily in a social media advertising campaign. Edward will create the company’s social media accounts and invest in ads on all social media platforms. He will use targeted marketing to appeal to the target demographics.

Website/SEO

SimpleBooks Inc. will invest in developing a professional website that displays all of the features of our accounting software. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Direct Mail

SimpleBooks Inc. will blanket businesses with direct mail pieces. These pieces will provide general information on SimpleBooks Inc., offer discounts, and/or provide other incentives for companies to try out our accounting software.

SimpleBooks Inc.’s pricing will be on par with competitors so clients feel they receive great value when purchasing our software.

Operations Plan

The following will be the operations plan for SimpleBooks Inc.: Operation Functions:

  • Edward Jameson will be the Owner and CEO of the company. He will oversee all the operations and executive functions of the company. In the beginning, he will also provide customer support and development support until he hires several other developers and customer support professionals.
  • Edward will employ an experienced assistant to help with various administrative duties around the office.
  • Edward will also hire several developers to develop, improve, and maintain the company’s software products.
  • Edward will also hire a solid sales team to sell our products to potential clients. As the company grows, he will also hire a team that is solely dedicated to customer service.

Milestones:

SimpleBooks Inc. will have the following milestones completed in the next six months.

  • 5/2023 – Finalize lease agreement
  • 6/2023 – Design and build out SimpleBooks Inc.
  • 7/2023 – Hire and train initial staff
  • 8/2023 – Kickoff of promotional campaign
  • 9/2023 – Launch SimpleBooks Inc.
  • 10/2023 – Reach break-even

SimpleBooks Inc. is founded by Edward Jameson, who has been a developer for 20 years. His wife is an accountant who was very unhappy with other accounting software products. Other accounting software can be overwhelming to use, unintuitive, and are geared toward large organizations and enterprises. Edward knew of her complaints and developed an accounting software geared towards her small business. Edward’s wife has been successfully using the software for nearly a year, so Edward is confident that this product can help other small and medium-sized businesses with similar accounting needs.

Financial Plan

Key revenue & costs.

The key revenues for SimpleBooks Inc. will come from the monthly fees that are charged to clients for using the software. There are three tiers that clients can choose from. The option that each client chooses will determine how much revenue the company makes.

The major cost drivers for the company include the lease, salaries, overhead, development costs, and marketing expenses.

Funding Requirements and Use of Funds

SimpleBooks Inc. is seeking a total funding of $500,000 of debt capital to launch. The funding will be dedicated to office design, software development, marketing, and working capital. Specifically, these funds will be used as follows:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Number of clients:
  • Annual rent: $30,000

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Software Company Business Plan FAQs

What is a software company business plan.

A software company business plan is a plan to start and/or grow your software company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Software Company business plan using our Software Company Business Plan Template here .

What are the Main Types of Software Company Businesses?

There are a number of different kinds of software company businesses , some examples include: Open source, Client-specific, Programming services, and System services.

How Do You Get Funding for Your Software Company Business Plan?

Software Company businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Software Company Business?

Starting a software company business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Software Company Business Plan - The first step in starting a business is to create a detailed software company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your software company business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your software company business is in compliance with local laws.

3. Register Your Software Company Business - Once you have chosen a legal structure, the next step is to register your software company business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your software company business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Software Company Equipment & Supplies - In order to start your software company business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your software company business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful software company business:

  • How to Start a Software Company Business

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How to Write a Winning Software Company Business Plan + Template

Template

Creating a business plan is essential for any business, but it can be especially helpful for software businesses who want to improve their strategy and raise funding.

A well-crafted business plan not only outlines the vision for your company but also documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every software business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Software Business Plan?

A software business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Software Business Plan?

A software business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Software Business Plan

The following are the key components of a successful software business plan:

Executive Summary

The executive summary of a software business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your software company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your software business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your software firm, mention this.

You will also include information about your chosen software business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a software business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the software industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a software business’s customers may include small, medium, and enterprise businesses. Each of these customer segments will have different needs and wants.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or software services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your software business may have:

  • Superior customer service
  • Strong brand recognition
  • Proven track record of success
  • Robust product feature set
  • Well-funded and experienced management team
  • Innovative technology
  • Scalable business model
  • Strategic partnerships or alliances
  • Favorable locations
  • Access to important resources, like talent or capital

Keep in mind that your competitive advantages will change over time as your business grows and as new competitors enter the market. It is important to regularly review and update.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your software business via a mix of these channels.

Operations Plan

This part of your software business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a software business include reaching $X in sales. Other examples include acquiring X number of customers or launching a new product line.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific software industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Software Business

Revenues $ 336,090 $ 450,940 $ 605,000 $ 811,730 $ 1,089,100
$ 336,090 $ 450,940 $ 605,000 $ 811,730 $ 1,089,100
Direct Cost
Direct Costs $ 67,210 $ 90,190 $ 121,000 $ 162,340 $ 217,820
$ 67,210 $ 90,190 $ 121,000 $ 162,340 $ 217,820
$ 268,880 $ 360,750 $ 484,000 $ 649,390 $ 871,280
Salaries $ 96,000 $ 99,840 $ 105,371 $ 110,639 $ 116,171
Marketing Expenses $ 61,200 $ 64,400 $ 67,600 $ 71,000 $ 74,600
Rent/Utility Expenses $ 36,400 $ 37,500 $ 38,700 $ 39,800 $ 41,000
Other Expenses $ 9,200 $ 9,200 $ 9,200 $ 9,400 $ 9,500
$ 202,800 $ 210,940 $ 220,871 $ 230,839 $ 241,271
EBITDA $ 66,080 $ 149,810 $ 263,129 $ 418,551 $ 630,009
Depreciation $ 5,200 $ 5,200 $ 5,200 $ 5,200 $ 4,200
EBIT $ 60,880 $ 144,610 $ 257,929 $ 413,351 $ 625,809
Interest Expense $ 7,600 $ 7,600 $ 7,600 $ 7,600 $ 7,600
$ 53,280 $ 137,010 $ 250,329 $ 405,751 $ 618,209
Taxable Income $ 53,280 $ 137,010 $ 250,329 $ 405,751 $ 618,209
Income Tax Expense $ 18,700 $ 47,900 $ 87,600 $ 142,000 $ 216,400
$ 34,580 $ 89,110 $ 162,729 $ 263,751 $ 401,809
10% 20% 27% 32% 37%

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Software Business

Cash $ 105,342 $ 188,252 $ 340,881 $ 597,431 $ 869,278
Other Current Assets $ 41,600 $ 55,800 $ 74,800 $ 90,200 $ 121,000
Total Current Assets $ 146,942 $ 244,052 $ 415,681 $ 687,631 $ 990,278
Fixed Assets $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000
Accum Depreciation $ 5,200 $ 10,400 $ 15,600 $ 20,800 $ 25,000
Net fixed assets $ 19,800 $ 14,600 $ 9,400 $ 4,200 $ 0
$ 166,742 $ 258,652 $ 425,081 $ 691,831 $ 990,278
Current Liabilities $ 23,300 $ 26,100 $ 29,800 $ 32,800 $ 38,300
Debt outstanding $ 108,862 $ 108,862 $ 108,862 $ 108,862 $ 0
$ 132,162 $ 134,962 $ 138,662 $ 141,662 $ 38,300
Share Capital $ 0 $ 0 $ 0 $ 0 $ 0
Retained earnings $ 34,580 $ 123,690 $ 286,419 $ 550,170 $ 951,978
$ 34,580 $ 123,690 $ 286,419 $ 550,170 $ 951,978
$ 166,742 $ 258,652 $ 425,081 $ 691,831 $ 990,278

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include cash flow from:

  • Investments

Below is a sample of a projected cash flow statement for a startup software company.

Sample Cash Flow Statement for a Startup Software Business

Net Income (Loss) $ 34,580 $ 89,110 $ 162,729 $ 263,751 $ 401,809
Change in Working Capital $ (18,300) $ (11,400) $ (15,300) $ (12,400) $ (25,300)
Plus Depreciation $ 5,200 $ 5,200 $ 5,200 $ 5,200 $ 4,200
Net Cash Flow from Operations $ 21,480 $ 82,910 $ 152,629 $ 256,551 $ 380,709
Fixed Assets $ (25,000) $ 0 $ 0 $ 0 $ 0
Net Cash Flow from Investments $ (25,000) $ 0 $ 0 $ 0 $ 0
Cash from Equity $ 0 $ 0 $ 0 $ 0 $ 0
Cash from Debt financing $ 108,862 $ 0 $ 0 $ 0 $ (108,862)
Net Cash Flow from Financing $ 108,862 $ 0 $ 0 $ 0 $ (108,862)
Net Cash Flow $ 105,342 $ 82,910 $ 152,629 $ 256,551 $ 271,847
Cash at Beginning of Period $ 0 $ 105,342 $ 188,252 $ 340,881 $ 597,431
Cash at End of Period $ 105,342 $ 188,252 $ 340,881 $ 597,431 $ 869,278

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Write a Winning Business Plan for Your Software Company

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your software company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A business plan is a critical document for any new software company. If you are seeking funding, your business plan will be a key component of your pitch to investors .   

Finish Your Business Plan in 1 Day!

Wish there was a faster, easier way to finish your business plan?

With our Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

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How to Write a Winning Tech Company Business Plan (+ Template)

How to Start a Profitable Software Development Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

software development business image

Business Steps:

1. perform market analysis., 2. draft a software development business plan., 3. develop a software development brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for software development., 6. open a business bank account and secure funding as needed., 7. set pricing for software development services., 8. acquire software development equipment and supplies., 9. obtain business insurance for software development, if required., 10. begin marketing your software development services., 11. expand your software development business..

Starting a software development business requires a thorough understanding of the current market landscape. This involves analyzing market trends, understanding customer needs, and identifying potential competitors. Here are the key steps to perform a comprehensive market analysis:

  • Research the industry: Look into the size, growth rate, and trends in the software development sector.
  • Identify your target market: Define who your ideal customers are, including their demographics, preferences, and pain points.
  • Analyze competitors: Examine the offerings, strengths, and weaknesses of existing businesses in the niche you plan to enter.
  • Understand customer needs: Gather information on what potential clients are looking for in software development services.
  • Assess demand: Use surveys, interviews, and market reports to gauge the demand for your intended products or services.
  • Evaluate pricing strategies: Study how competitors price their services and what customers are willing to pay.
  • Spot market gaps: Look for unmet needs or areas where your business can offer something unique or innovative.

software development business image

Are Software Development businesses profitable?

Yes, software development businesses can be very profitable. Depending on the type of software development business, it may be able to generate large amounts of revenue from the sale of software licenses or services related to the development of software. Additionally, software development businesses may also generate additional revenue from providing related services such as consulting, support, and training.

Embarking on the journey of starting a software development business requires meticulous planning and strategic foresight. Crafting a comprehensive business plan is a critical step to align your vision, set clear objectives, and pave the way for successful operations. Consider these essential components when drafting your business plan:

  • Executive Summary: Start with a concise overview of your business goals, the software services you will offer, and the market needs you aim to fulfill.
  • Company Description: Provide details about your business, including its legal structure, location, and the unique aspects that distinguish it from competitors.
  • Market Analysis: Research and document your target market, customer needs, market trends, and competitive landscape to validate your business concept.
  • Organizational Structure: Outline your company’s management hierarchy, team roles, and the expertise each member brings to the business.
  • Products and Services: Describe your software offerings, including features, benefits, development lifecycle, and how they address specific customer problems.
  • Marketing and Sales Strategy: Define how you will attract and retain customers, your sales approach, pricing model, and marketing channels.
  • Financial Projections: Include projected income statements, cash flow statements, and balance sheets for at least the first three years to forecast profitability and financial health.
  • Funding Requirements: If seeking investment, specify the amount of funding needed, how it will be used, and the proposed return on investment for potential lenders or investors.

How does a Software Development business make money?

Software development businesses make money by charging their clients for their services, such as custom software development, software maintenance and support, and consulting services. They may also charge fees for software licenses, or for access to proprietary software. Additionally, some software development businesses may generate revenue by offering training and educational services, or by selling software products.

Creating a brand is a critical step in establishing your software development business. It sets you apart and communicates your unique value proposition to potential clients. Here's how to cultivate a brand that resonates with your target audience:

  • Identify your niche: Focus on a particular industry or type of software to differentiate your brand and cater to a specific market.
  • Define your brand values: Determine the core principles that your company stands for, which will guide your actions and messaging.
  • Create a memorable name and logo: Choose a name that reflects your brand's essence and design a logo that is both distinctive and professional.
  • Establish a brand voice: Decide on the tone and style of your communication, whether it's friendly, authoritative, or innovative, and ensure consistency across all channels.
  • Build an online presence: Develop a professional website and engage on social media platforms where your target customers are most active.
  • Invest in marketing materials: Ensure all your marketing materials, from business cards to brochures, reflect your brand identity and values.
  • Seek feedback: Regularly gather input from clients and peers to refine your brand and stay aligned with your audience's expectations.

How to come up with a name for your Software Development business?

When coming up with a name for a software development business, it's important to select something that accurately represents the work you do. Consider using the words software, development, or engineering in the title to make the purpose of the business clear. Additionally, selecting a name that is unique, memorable, and easy to spell will make it easier for potential customers to find your business. Lastly, make sure to research the name online to ensure that no other similar businesses already exist.

image of ZenBusiness logo

Formalizing your business registration is a crucial step in legitimizing your software development company. It involves legal procedures that vary depending on your location and business structure. Follow these general steps to ensure your business is properly registered:

  • Choose a business structure (e.g., sole proprietorship, partnership, LLC, corporation) that best fits your needs and future plans.
  • Register your business name with the appropriate local or state authorities. Ensure the name is unique and not already in use.
  • Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan to hire employees.
  • Register for state and local taxes to ensure you're in compliance with sales tax, income tax, and any other applicable tax laws.
  • Apply for any necessary licenses and permits that are required for your specific type of business and location.
  • Consider registering for intellectual property protection if your software or brand requires trademarking or copyright.

Resources to help get you started:

Explore crucial resources specifically for software development entrepreneurs, offering insights on market trends, operational best practices, and strategic growth advice:

  • Stack Overflow Developer Survey : Annual survey providing valuable insights into programming trends, technologies, and the software development culture. Read here .
  • Github State of the Octoverse : Report sharing statistics and trends in software development based on GitHub's extensive user base. Access here .
  • Gartner Research : Offers in-depth analysis and predictions on various software development technologies and management practices. Explore here .
  • Software Development Times (SD Times) : Newsletter delivering the latest news, trends, and best practices in software development. Subscribe here .
  • InfoQ : Provides trends, news, and presentations on software development, with a focus on emerging software technologies. Visit here .
  • Forrester Research : Offers strategic advice on technology and market trends affecting the software industry. Check out here .

When embarking on the journey of starting a software development business, it's essential to ensure that all legal bases are covered. This includes obtaining the necessary licenses and permits to operate legally and protect your intellectual property. Below are the steps to guide you through this critical phase:

  • Research local regulations: Check with your city, county, and state to determine what specific business licenses and permits you need to operate a software development company.
  • Register your business: Before applying for licenses, make sure your business is properly registered with the appropriate state authorities, and you have obtained an Employer Identification Number (EIN) from the IRS.
  • Obtain a general business license: This is the basic permit that allows you to operate a business in your city or county.
  • Consider industry-specific permits: Depending on the nature of the software you develop, you might need additional permits related to privacy, data protection, or software export.
  • Protect your intellectual property: Apply for trademarks or copyrights on your company name, logo, and software products to safeguard your brand and creations.
  • Stay compliant: Regularly review and renew your licenses and permits to ensure ongoing compliance with all regulations.

What licenses and permits are needed to run a software development business?

Depending on the jurisdiction, the licenses and permits needed to run a software development business may vary. Generally speaking, the business will need to obtain a business license in order to operate legally. Depending on the specific type of software development services being provided, additional professional licensing may be required. Additionally, companies may need to obtain permits from local or state authorities in order to lawfully operate a business from a commercial property. It is important for a software development business owner to consult with an attorney familiar with relevant regulations and local laws in order to ensure compliance.

Opening a business bank account is a crucial step in establishing your software development business, as it helps separate your personal and company finances, making accounting and tax preparation easier. Additionally, securing funding is essential to cover upfront costs and maintain cash flow as your business grows. Here's how to approach these two important steps:

  • Choose a Bank: Research and select a bank that offers business accounts with features that suit your needs, such as online banking, low fees, and easy funds transfer.
  • Prepare Documentation: Gather necessary documents, including your business license, EIN, and incorporation papers to open the bank account.
  • Understand Your Options: Explore funding sources such as personal savings, loans, venture capital, angel investors, or crowdfunding platforms.
  • Develop a Pitch: If seeking investors, create a compelling pitch and business plan that outlines your vision, market analysis, product, and financial projections.
  • Apply for Loans: If you opt for a loan, compare rates and terms from multiple lenders, including traditional banks and online lenders.
  • Manage Finances: Once funded, diligently manage your resources, keeping track of all expenses and ensuring you adhere to budgets and financial plans.

Setting the right pricing for your software development services is crucial to attracting clients while ensuring profitability. It's important to consider the value you provide, your expertise, and the market rates. Here are key factors to consider when establishing your pricing:

  • Cost-Plus Pricing: Calculate your costs and add a mark-up to determine your rates. This ensures you cover expenses and make a profit.
  • Value-Based Pricing: Set prices based on the perceived value you provide to the client, which can command higher rates for specialized services.
  • Competitor Analysis: Research what your competitors charge to ensure your rates are competitive within the market.
  • Flexible Pricing Models: Offer different pricing models such as hourly rates, project-based fees, or retainers to cater to various client needs.
  • Experience and Skill Level: Adjust your rates based on your team's experience and the complexity of the services offered.
  • Clear Communication: Be transparent with clients about your pricing structure to build trust and avoid misunderstandings.

What does it cost to start a Software Development business?

Initiating a software development business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $$22,500 (first month) for launching such an business. Please note, not all of these costs may be necessary to start up your software development business.

Starting a software development business requires the right equipment and supplies to ensure your team can work efficiently and effectively. From high-performance computers to agile project management tools, investing in quality resources is essential. Here's a list of items you might need to acquire:

  • Computers: High-specification PCs or laptops tailored to development needs, with sufficient RAM and processing power.
  • Monitors: Multiple and/or large monitors to enhance productivity and ease multitasking.
  • Software Licenses: Integrated Development Environments (IDEs), database management systems, design tools, and version control systems.
  • Server Resources: Either physical servers or cloud service subscriptions for development, testing, and production environments.
  • Development Devices: Smartphones, tablets, and other devices for testing applications across different platforms.
  • Office Supplies: Desks, ergonomic chairs, and adequate lighting to create a comfortable workspace.
  • Collaboration Tools: Software for project management, communication, and collaboration among team members.
  • Backup Solutions: External hard drives or cloud backup services to secure code and documents.

List of Software, Tools and Supplies Needed to Start a Software Development Business:

  • Software Development Software
  • Source Code Version Control Software
  • Software Testing Tools
  • Software Project Management Tools
  • Software Development Kits (SDKs)
  • Software Design and Documentation Tools
  • Software Debugging Tools
  • Hardware Configuration Tools
  • Business Planning Software
  • Computer System
  • Operating System
  • Programming Language
  • Networking Equipment
  • Web Servers
  • External Storage Devices
  • Office Equipment
  • Computer Security Software
  • Office Supplies
  • Marketing Materials

Securing the right business insurance is crucial for protecting your software development business against unforeseen risks and liabilities. It can safeguard your assets, cover legal costs, and provide peace of mind as you focus on growing your enterprise. Here are the key steps to obtaining business insurance:

  • Assess Your Risks: Identify the specific risks associated with software development, such as data breaches, intellectual property infringement, and project failures.
  • Research Insurance Providers: Look for insurance companies that specialize in technology businesses and compare their coverage options, customer service, and premiums.
  • Choose the Right Coverage: Common insurance types for software development include General Liability, Professional Liability (Errors & Omissions), Cyber Liability, and Workers' Compensation.
  • Understand Policy Details: Carefully read the policy terms, including coverage limits, deductibles, and exclusions, to ensure they meet your business needs.
  • Contact an Insurance Broker: Consider working with a professional broker who understands the tech industry to help you find the best insurance package for your company.
  • Review and Update Regularly: As your software development business evolves, periodically review and update your insurance policies to make sure they remain adequate.

Now that your software development business is ready to take on clients, it's crucial to establish a strong marketing strategy to attract the right audience. Effective marketing of your services will help you stand out in a competitive market and connect with potential clients who are in need of your expertise. Here are some key points to guide you in marketing your software development services:

  • Create a professional website showcasing your portfolio, client testimonials, and a detailed list of services you offer.
  • Utilize social media platforms to engage with your target audience and share valuable content related to software development.
  • Network with other industry professionals and attend relevant events, both online and offline, to build relationships and increase exposure.
  • Invest in search engine optimization (SEO) to improve your website's visibility and attract organic traffic.
  • Offer introductory promotions or discounts to new clients to encourage them to try your services.
  • Consider content marketing by writing blog posts, whitepapers, or case studies that demonstrate your expertise and thought leadership in software development.
  • Use paid advertising, like Google Ads or LinkedIn ads, to target specific industries or companies that could benefit from your services.

As your software development business grows, it's crucial to focus on expansion to stay competitive and meet increasing client demands. Here are several strategies to help scale your business effectively:

  • Invest in Marketing: Boost your online presence and reach potential clients through targeted digital marketing campaigns.
  • Diversify Your Services: Expand your service offerings to include new technologies, custom solutions, and consulting services.
  • Strengthen Your Team: Hire additional skilled developers, project managers, and sales professionals to increase your capacity for larger projects.
  • Focus on Customer Success: Implement a customer success program to ensure clients are satisfied and to encourage repeat business and referrals.
  • Form Strategic Partnerships: Partner with other companies to offer complementary services or to expand into new markets.
  • Improve Operational Efficiency: Streamline your development and project management processes with better tools and methodologies to reduce costs and increase productivity.
  • Explore Global Markets: Consider offering your services to clients in different geographic regions to tap into new markets.
  • Enterprise Software Development
  • Web Development
  • Mobile App Development
  • Managed Services
  • Quality Assurance & Testing
  • Cloud Services
  • Artificial Intelligence
  • Data Science
  • Matter Integration
  • Project-based Outsourcing
  • Dedicated Team
  • Retail & eCommerce
  • Media & Entertainment
  • Finance (BFSI)
  • Internet of Things
  • Manufacturing
  • Customer Stories
  • Customer Testimonials
  • Meet the team
  • Milestone history
  • RKTech Corp.
  • Rikkei(Thailand) Co.Ltd.

The Complete Guide to Creating a Software Development Plan

The Complete Guide to Creating a Software Development Plan

It is important to have a plan when starting your software development project. Without a concrete plan as a guideline, your development team is susceptible to various pitfalls that can easily delay or derail your project entirely off-track. Therefore, you should know exactly what software development plans are, and how to create plans that cover as many aspects of the project as possible. Everything – and more – will be thoroughly discussed in this blog post.

What is A Software Development Project Plan?

A software development plan is what it claims to be: an overview of your development project. To be more specific, it would contain documents outlining the tasks and timeline of the project, as well as the following information:

  • Team members
  • Start and End dates
  •  Requirements
  • Technologies
  • Working procedures
  • Training standards

Why Do You Need A Software Development Plan

Although it should be treated as a hard guideline for the project, your plan can (and should) be following a flexible progression. With flexibility in the software development plan, managers can adjust on the fly to meet goals while developers are able to easily go back and forth between different stages of the project to continuously fix and reiterate versions of the software. A big part of software development is troubleshooting and making sure everything is free of bugs, so having the ability to redo parts of the software as needed without impacting the overall progress is valuable.

Additionally, software development project plans should include a detailed assessment of threats and risks the project is facing, alongside any backup plans should things go awry during development.

What Are The Goals of Planning Software Development Projects?

In software development projects, planning should aim to achieve some or all of these goals:

  •   Specifying roles and responsibilities

Roles and responsibilities are the backbone of planning. Assign parts of the software development project to qualified members (for that part), then have the assignments documented. This saves you from a headache later on in the project and forces your team members to take responsibility and accountability for their part from the very start.

  •   Clarifying requirements

Creating a plan before going into development helps define what your client wants exactly. During planning, it is recommended that you stay in contact with the client and work alongside their feedback to make sure that their needs are met in the software.

  •   Keeping up with deadlines

With a plan, you can effortlessly create timeframes for the completion of each part of the project. These timeframes serve both as a visualization of project milestones, and a way to keep your team motivated throughout the project as progress is observed through the tangible dimension of time.

  •    Adhering to the budget

Your plan, ideally, should cover the budget minutely, including accounting for sudden changes. Having the budget well-documented is a constant reminder for your team to stay within the monetary boundaries of your project. Additionally, the manager can keep an eye on parts that could break the budget and resolve the issue accordingly.

  •    Ensure functionality

In the end, what matters the most is the quality of your software product. A plan with quality assurance embedded into stages of the development process allows for more vigorous testing and bug-catching before delivery to your client.

Why Do You Need A Software Development Plan?

Now you know what you should aim for when creating a software development plan, but do you really need it? It seems so redundant and pointless; one can even call it a waste of time and money when all that can go into development itself!

It is true that development can start without a concrete plan in place. Solo developers can build a simple project in less than a day, and they are most likely not going into it with a hyper-detailed plan listing everything that they wanted to cover. However, that way of thinking does not scale well at all.

When your project involves hundreds of people and even much more in monetary terms, running it blindly without a plan can only result in losses for you, your development team, and your client. Things that could happen here include:

  • Unrealistic expectations of cost, time, or manpower
  • Delayed product delivery
  • Overbudgeting
  • Development crunches

It is common for big enterprises to fall into these traps and have their software development project drawn out more than needed, however, this need not be the case. You can outsource your software development to a tech company with more experience than you in the software development field, like Rikkeisoft .

With more than 10 years of experience in outsourced software development , Rikkeisoft’s teams of senior developers are ready to assist you in creating the best software for your needs.

If you are still set on developing your own project from scratch with your in-house team, continue on to find out how you can create an effective software development plan to avoid common pitfalls.

How to Create an Effective Software Development Project Plan?

Here is the software development tasks list:

How To Create An Effective Software Development Project Plan Infographic

1. Define the scope of the project

The scope of your project is the target you would want your project to hit, and it will be the central pillar that everything else has to be built around. Therefore, the premier imperative for planning software development projects must be clearly defining the scope.

To start defining your scope, work with your client (or development team, if you are the project manager) closely at the beginning of the development cycle. The major aspects of the project, such as budget, outcome, expected time frames, tasks, and final delivered products, are to be discussed in depth to figure out the final scope of the project. This scope will then become the staple of your entire development project.

If the development cycle is expected to take a longer period of time (6 months or longer is the norm), it is advised to plan for the first 6 months only. At that point in time, you ought to hold another meeting to reset your plan. Assess your old goals and adjust them to align with the new direction, should they have to be changed. This way, your development team is kept up to date with the newest changes and you are not in the dark regarding their current progress.

2. Divide the project and outputs

No one can tackle the gargantuan task of building a software development project all at once. Split it into smaller tasks!

Small tasks help you manage the project better – after splitting, you can decide how to allocate your budget according to the tasks themselves, and it is easier for you to have members of your team manage their own part of the development process rather than you having to do all the work.

After the split, clarify what you would want each team of developers to do and what the expected outcome for them is. This is another step that would benefit greatly from a meeting between the client and the team since a successful result can only be defined by the client themselves. Having a clear image of what needed to be done helps the development team avoid major redesigns and change requests later down the line.

Keep a note of every task you assigned as well as the output each task wanted. Failure to do so would render the whole splitting stage of software development planning moot. Plus, concise documentation gives you a better overview of the entire development process. You can easily see where your project would bottleneck and set out to resolve it even before development.

3. Create estimates for your project

It is important for a project manager to know what their team members can realistically do, from the members themselves. Create a meeting where every member can voice out their opinions regarding their own abilities and the time and/or budget it would take them to do their task realistically.

Make sure that everyone has a chance to participate and not have one dominant personality rule over the process. You should also be as unbiased as possible going into estimation, and resist giving your team suggestions on the matter – you are looking for their thoughts, not yours.

Estimations are not fail-proof however, and you will need to ask your team questions about their assumptions. Use open-ended questions like “How will this be achieved?” or “Why did you make that suggestion?” to help your team dig deeper into their thought process and reflect on new information achieved by answering the question.

By creating estimates and then reevaluating them through questions, the final results will now be much closer to reality. Even then, it is better to have a backup plan built upon the estimates – 15-20% should be adequate – to cover any error that might happen during development. The bigger your project is, the more contingency there needs to be for development.

Estimates can also be grounded by gathering and analyzing project data. The data provides you with a realistic overview of how the project is going, and whether your time and budget estimates are correct. Have your data collected at set intervals of time and adjust your plans accordingly.

4. Establish time-based objectives and milestones

Now that you know when your team can finish their work through estimates, you can create milestones for your software development project plan. Milestones are a great way to keep track of the development progress and help both the client and the development team tremendously.

For the client, having milestones assists them in regularly tracking the development project. Instead of having to ask developers for their current progress, the client can now easily look at milestones and have their own answers quickly. This saves the client time and effort of having to figure out everything on their own.

For the development team, having milestones means they can focus on doing one thing for a period of time before moving on to the next milestone in the schedule. Not having to waste time doing something that is not related to the current task also saves your development team a lot of time. The time can then be allocated to different, more useful tasks during development.

With milestones set, you can easily create schedules for your development teams. These schedules should have milestones as their starting point and be adjusted for each individual team’s needs. Having a schedule as a point of reference makes managing each part of the development process much simpler.

5. Perform risk assessment

With proper risk assessment, project managers can identify potential issues in a software development project early to prevent them from spreading and affecting other processes, hampering the project altogether. After identification, plans are made to ensure that the aforementioned issues would be resolved long before they happen in real life.

Inevitable delays due to external reasons should also be covered during risk assessment, though one might argue they are potential issues. As thorough as you can be in listing out potential obstacles, ultimately you are not omniscient and cannot predict the future. As such, planning for delays is still recommended for anyone planning a software development project.

Lastly, your risks and issues should be maintained as a list, with their solutions attached to the same document. Log any new problem that arises as well, to make managing your project easier.

6. Plans for post-delivery

Your team’s support for the software project should not end at delivery. Make plans for the entire delivery process, including the transition of your software to the team that would perform maintenance. Be ready to also provide post-release support to strengthen the relationship between your development team and the client.

Since development teams are often created and disbanded on a project-to-project basis, planning for a post-project review before the actual project itself helps inform people in your team about the stage and lets you allocate resources, however scarce they are at this point, to it. Ignoring a post-project review in software development costs you time and efficiency in future projects, having to retread your steps over and over again.

In a post-project review, again, ask your team open-ended questions for better reflection between members and themselves. Some of the questions can be:

  • What did we learn from the project?
  • What went well, and how can we apply that to other projects?
  • What went off-track? How can it be fixed and/or avoided?
  • Were goals for the project achieved?

Tips for Effective Software Development Plans

Create accessible guide documents.

The software development plan’s documents must be easily accessed by your team members. This means anyone can quickly find them, open them on their own devices, and then read them through.

The documents should also be well-organized and easy to read. Look for ways to improve readability (through language, formatting, and wording) for your software development plan documents before sending them out to members of the team. Be sure to ask for feedback from members on your plans as well – you do not want anyone to be out of the loop and hinder the progress of your project, just because of a technical problem with their version of the plan.

Use software tools

To simplify your management process, use external software to create a project development plan. These tools offer the ability to easily create, edit and share information-laden plans with team members, saving you time and energy for other tasks that require more attention.

Frequently Asked Questions in A Software Project Plan

During your software project planning, it is vital to have clear answers to these questions:

  • Who will be involved in the project?
  • Why is the project worked on?
  • What are the goals of the software?
  • When is the expected delivery date?
  • How will the project be delivered?
  • How much can the project cost?

Your development team should have these answers ready for them so that no time or manpower is wasted on unneeded tasks. In order to do so, in the first meeting held between the development team and their clients, the clients should specify their needs and requirements as clearly as possible and answer all six questions in the process. Clients should also be timely informed of the development progress to prevent the project from straying away from their vision.

Closing Thoughts

There are a lot of factors and issues that can arise during software development projects, further complicating what is already a complex problem to solve. Thankfully, you can prepare by planning ahead of the development cycle and avoid headaches later on. Alternatively, outsource your software development project to someone with experience in the field like Rikkeisoft, and be certain that your project is well-planned and organized by the outsourced software developers.

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Home > Business > Business Startup

  • 5 Best Business Plan Software and Tools in 2023 for Your Small Business

4.5 out of 5 stars

Data as of 3 /13/23 . Offers and availability may vary by location and are subject to change.

Chloe Goodshore

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure .

A business plan can do a lot for your business. It can help you secure investors or other funding. It can give your company direction. It can keep your finances healthy. But, if we’re being honest, it can also be a pain to write.

Luckily, you don’t have to start from scratch or go it alone. Business plan software and services can help you craft a professional business plan, like our top choice LivePlan , which provides templates, guidance, and more.

You’ve got quite a few choices for business plan help, so we’re here to help you narrow things down. Let’s talk about the best business plan tools out there.

  • LivePlan : Best overall
  • BizPlanBuilder : Most user-friendly
  • Wise Business Plans : Best professional service
  • Business Sorter : Best for internal plans
  • GoSmallBiz.com : Most extra features
  • Honorable mentions

Business plan software 101

The takeaway, business plan software faq, compare the best business plan software.

Cloud-based software $12.00/mo. 60-day money back guarantee

Windows app and cloud-based software $20.75/mo. 60-day money back guarantee

Professional service Custom quote N/A

Cloud-based software $10.00/mo. 14 days

Cloud-based software $39.00/mo. N/A

business plan in software development

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LivePlan: Best overall business plan software

Data as of 3 /13/23 . Offers and availability may vary by location and are subject to change. *With annual billing

LivePlan has been our favorite business plan software for a while now, despite the stiff competition.

There’s a lot to like about LivePlan. It has pretty much all the features you could want from your business plan software. LivePlan gives you step-by-step instructions for writing your plan, helps you create financial reports, lets you compare your business’s actual financials to your plan’s goals, and much more. And if you ever need inspiration, it includes hundreds of sample business plans that can guide your writing.

LivePlan software pricing

$12.00/mo.$15.00/mo.
$24.00/mo.$30.00/mo.

But the best part? You get all that (and more) at a very competitive price. (You can choose from annual, six-month, or monthly billing.) While LivePlan isn’t quite the cheapest business plan builder out there, it’s not too far off either. And if comes with a 60-day money back guarantee. So there’s no risk in trying LivePlan out for yourself.

With a great balance of features and cost, LivePlan offers the best business plan solution for most businesses.

BizPlanBuilder: Most user-friendly

Need something easy to use? BizPlanBuilder fits the bill.

BizPlanBuilder doesn’t have a flashy, modern user interface―but it does have a very clear, intuitive one. You’ll be able to see your plan’s overall structure at a glance, so you can quickly navigate from your title page to your market trend section to that paragraph on your core values. And as you write, you’ll use a text editor that looks a whole lot like the word processing programs you’re already familiar with.

BizPlanBuilder software pricing

$20.75/mo. $29.00/mo.$349.00

Data effective 3/13/23. At publishing time, amounts, rates, and requirements are current but are subject to change. Offers may not be available in all areas.

BizPlanBuilder also offers lots of helpful guidance for actually writing your plan. It gives you pre-written text, in which you just have to fill in relevant details. It offers explanations for what information you need to include in each section of your plan and way. It even gives you helpful tips from experts, so you’ll have all the information you need to plan like a pro.

So if you want planning software with almost no learning curve, you’ll like BizPlanBuilder.

Wise Business Plans: Best professional service

  • Custom quote

Unlike all the other companies on this list, Wise Business Plans doesn’t offer software. Instead, it offers professional business plan writing services―meaning someone does all the hard work for you.

Now, you might think that sounds expensive―and you’re probably right (you have to request a custom quote for your plan). But there’s a lot to be said for expertise, and Wise Business Plans has plenty of that. Your business plan will get written by an experienced writer (with an MBA, no less). They’ll get information from you, do their own research, and then write your plan. You get one free revision, and you can always pay for more.  

Wise Business Plans service pricing

N/AN/ACustom quote

Your end result will be a polished, entirely original business plan. (You can even get printed copies.) And best of all, you won’t have to spend your precious time working on the plan yourself. Wise Business Plans takes care of all the hard parts, and makes your business look good while doing it. Sounds like a service worth paying for, right?

Put simply, if you want the most professional business plan possible, we recommend using Wise Business Plans’s writing service.

Business Sorter: Best for internal plans

Many businesses need plans to show to people outside the company (to get financing, for example). But what if you just need a plan for internal use? In that case, we suggest Business Sorter.

Business Sorter uses a unique card-based method to help you craft the perfect business plan. (You can watch a demo video to see how it works.) You’ll plan some of the usual things, like finances and marketing. But Business Sorter also lets you make plans for specific teams and team members. It also emphasizes more internal matters, like operations, that might get overlooked in a business plan for outsiders.

Business Sorter software pricing

$10.00/mo.$80.00/yr.
$30.00/mo.$240.00/yr.
$80.00/mo.$640.00/yr.
Custom pricingCustom pricing

After you’ve made your business plan, Business Sorter also helps you stay accountable to it. You can create tasks, give them deadlines, and assign them to team members―giving you basic project management tools to make sure your business plans become business actions. (Oh, and did we mention that Business Sorter has the lowest starting prices of any software on this list?)

It all adds up to a business plan software that works great for internal planning.

GoSmallBiz: Most extra features

Want to get way more than just business planning software? Then you probably want GoSmallBiz.

See, GoSmallBiz offers business plan software as part of its service―but it’s just one part of a much bigger whole. You also get everything from discounts on legal services to a website builder to a CRM (customer relationship manager) to business document templates. And more. In other words, you get just about everything you need to get your startup off the ground.

GoSmallBiz software pricing

$39.00/mo.
$49.00/mo.
$199.00/mo.

Don’t worry though―you still get all the business planning help you need. GoSmallBiz gives you business plan templates, step-by-step instructions, and the ability to create financial projections. And if you get stuck, GoSmallBiz will put you in touch with experts who can offer advice.

If you want business planning and much, much more, give GoSmallBiz a try.

  • PlanGuru : Best financial forecasting
  • EnLoop : Cheapest tool for startups

We recommend the software above for most business planning needs. Some businesses, though, might be interested in these more specialized planning software.

Honorable mention software pricing

$899.00/yr. $99.00/mo. N/A

$11.00/mo.$19.95/mo. N/A

PlanGuru: Best financial forecasting features

Plan Guru

PlanGuru is pretty pricey compared to our other picks, but you might find its forecasting features worth paying for. It has more forecasting methods than other software (over 20) plus it lets you forecast up to 10 years.

EnLoop: Cheapest tool for startups

enloop logo

EnLoop doesn’t have our favorite features or interface, but it does have really, really low pricing plus a seven-day free trial. It's the most affordable software for startup business planning and still provides all the essential features like financial analysis, team collaboration, charting, and more.

Data as of 3 /13/23 . Offers and availability may vary by location and are subject to change. * With annual billing

Several of our previous favorite planning software, including BusinessPlanPro and StratPad, seem to have gone out of business.

A business plan is a written, living document that tells the story of your business and what you plan to do with it. It serves as the source of truth for you—the business owner—as well as potential partners, employees, and investors, but it also serves as a roadmap of what you want your business to be.

Why you need a business plan

While some small-business owners don’t see the point of creating a formal business plan, it can have some concrete benefits for your business. For example, one 2016 study found that business owners with written plans are more successful than those that don’t. 1

Still too vague? Then let’s get specific.

If you ever seek business funding (from, say, banks, angel investors , or venture capitalists ), you’ll have to prove that your business deserves the money you want. A formal business plan―complete with financial data and projections―gives you a professional document you can use to make your case. (In fact, most potential investors will expect you to have a business plan ready.)

Even if you’re not seeking funding right now, a business plan can help your business. A formal plan can guide your business’s direction and decision making. It can keep your business accountable (by, for example, seeing if your business meets the financial projections you included). And a formal plan offers a great way to make sure your team stays on the same page.

What to include in your business plan

Not all business plans are created equal. To make a really useful business plan, you’ll want to include a number of elements:

  • Basic information about your business
  • Your products/services
  • Market and industry analysis
  • What makes your business competitive
  • Strategies and upcoming plans
  • Your team (and your team’s background)
  • Current financial status
  • Financial and market projections
  • Executive summary

Of course, you can include more or fewer elements―whatever makes sense for your business. Just make sure your business plan is comprehensive (but not overwhelming).

How business plan software can help

With so many elements to include, business plan creation can take a while. Business plan software tries to speed things up.

Most business plan software will include prompts for each section. In some cases, you can just fill in your business’s specific information, and the software will write the text for you. In other cases, the software will give you specific guidance and examples, helping you write the text yourself.

Plus, business plan software can help you stay organized. You’ll usually get intuitive menus that let you quickly flip through sections. So rather than endlessly scrolling through a long document in a word processor, you can quickly find your way around your plan. Some software even lets you drag and drop sections to reorganize your plan.

Sounds way easier than just staring at a blank page and trying to start from scratch, right?

Choosing business plan software

To find the right business plan builder for your business, you’ll want to compare features. For example, would you rather write your own text, getting prompts and advice from your software? Or would you rather go with a fill-in-the-blank method?

Likewise, think about the elements you need. If your plan will have a heavy focus on finances, you’ll want to choose business plan software with robust financial projection features. If you care more about market and competitor analysis, look for software that can help with that research.

You may also want to find business plan software that integrates with your business accounting software . Some plan builders will import data from Xero, QuickBooks, etc. to quickly generate your financial data and projections.

And of course, you’ll want to compare prices. After all, you always want to end up with software that fits your business budget.

The right business plan software can make your life easier. With LivePlan ’s wide breadth of features and online learning tools, you can’t go wrong. Plus, BizPlanBuilder 's one-time pricing makes it easy to invest while Business Sorter has a low starting cost. And if you're business is looking to grow, GoSmallBiz and Wise Business Plans will scale with you.

But of course, different companies have different needs. So shop around until you find the software that’s best for you and your business.

Now that you've got a business plan, take a look at our checklist for starting a small business.  It can help you make sure you have everything else you need to get your startup off to a good start!

Related content

  • 7 Steps to Build a Successful Project Management Sales Plan
  • Best Project Management Software and Tools in 2023
  • 4 Cost Management Techniques for Small Businesses

Creating a business plan can take anywhere from a couple hours to several weeks. Your timeline will depend on things like the elements you choose to include, whether you use software or hire a writing service, and how much research goes into your plan.

That said, much of the business plan software out there brags that it can help you create a fairly detailed plan in a few hours. So if you’re going the software route, that can help you set your expectations.

If you want to get the most out of your business plan, you should update it on a regular basis―at least annually. That way, you can continually refer to it to inform your company’s strategies and direction.  

At the very least, you should update your business plan before you start looking for a new round of funding (whether that’s with investors or lenders).

Thanks to business plan software, you can easily write your own business plan rather than pay someone to do it for you. And in most cases, software will cost you less than a professional business plan service.

There are some times you might want to go with a service though. If time is tight, you might find that it’s worth the cost of a service. Or if you’ve got big investor meetings on the horizon, you might want the expertise and polish that a professional service can offer.

Ultimately, you’ll have to decide for yourself whether business plan software or a business plan service will work better for your company.

Methodology

We ranked business plan software and tools based on features, pricing and plans, and connections to project management and other services. The value of each plan and service, along with what it offers, was a big consideration in our rankings, and we looked to see if what was offered was useful to small businesses or just extra. The final thing we looked at was the ease of use of the software to see if it's too complex for small businesses.

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Sources 1. Harvard Business Review, “ Research: Writing a Business Plan Makes Your Startup More Likely to Succeed .” Accessed March 13, 2023.

Chloe Goodshore

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Disclaimer: The information featured in this article is based on our best estimates of pricing, package details, contract stipulations, and service available at the time of writing. All information is subject to change. Pricing will vary based on various factors, including, but not limited to, the customer’s location, package chosen, added features and equipment, the purchaser’s credit score, etc. For the most accurate information, please ask your customer service representative. Clarify all fees and contract details before signing a contract or finalizing your purchase.

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Computer Software Business Plan

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FoodFun Lifeskills Instructional Software

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

FoodFun Lifeskills Instructional Software (FoodFun LIS) is a start-up organization whose vision is to create the finest education/entertainment software for non-reading individuals with developmental disabilities. The software product has been designed and created by a Ph.D. veteran of the special education industry, to meet the needs of this special customer segment. The software will be constructive by teaching certain lifeskills and will be fun to use, encouraging the student to use it as often as possible. FoodFun LIS was formed as an Illinois L.L.C. by founder and owner is Sue Altamirankow, Ph.D. and will be based in Chicago.

The Market FoodFun has identified four distinct market segments that will be interested in the software product. These segments are the most likely consumers of the software. The segments are as follows:

  • Centers for Independent Living – These centers exist to help train individuals with developmental disabilities to live on their own. The curriculum is often based around four primary lifeskills that are necessary for the individuals to have in order to successfully live independently.
  • School Districts – All states are required to provide education for students of special needs until they reach the age of 21. The school districts are often the educational providers until the students are 18 and will be interested in FoodFun’s software as they help the students obtain fundamental lifeskills.
  • Proactive Parents – Parents who are taking an active role in the education of their children will be looking for aids that they can use at home to help with their child’s learning progress.
  • Agencies – Many states have formed agencies that act as brokers to connect service providers with individuals. The agencies have generally been formed as a result of a settlement or payout from a lawsuit (including class action).

Parents are expected to purchase only one copy of the program, while the other segments will generally purchase multiple copies/site licenses and are likely to purchase upgrades to subsequent versions.

The Product Grocery shopping and socialization/leisure are two of the main lifeskills which individuals with developmental disabilities are taught. FoodFun has developed a unique software product that is an effective teaching aid for these important skills. The first component of the software is grocery shopping. This takes the form of a digital cookbook of recipes. Each recipe is represented by a picture. When the student chooses the picture they desire, they then see a list of pictures which are the ingredients and utensils needed to make the dish. The student is then able to print out the pictures and take the pictures to the grocery store, allowing them to shop independently.

The second component is the socialization/leisure time module that provides the user with a choice of many different social events/parties for which they can prepare food. This module allows students to plan for a party (and we know EVERYONE loves to plan for parties) and incorporates music linked to each type of social event to provide entertainment for the user. Many/most individuals with developmental disabilities will receive shear joy when they click on a social even and hear the music.

Competitive Edge There are several companies on the market selling educational products for this target segment. FoodFun LIS will leverage their competitive edge by incorporating entertainment into their software product, a means of creating interest and joy while using the software. This interest and joy will increase the amount of time that the students use the software, thereby increasing the effectiveness of the program. FoodFun is convinced that when students enjoy what they are doing they are likely to use the product instead of having to be forced to use it.

Management FoodFun has been founded and will be led by Dr. Sue Altamirankow. Sue has a Masters and Ph.D. in special education and has been teaching in the university setting for eight years. Her published thesis “Implications in Lifeskill Training for Individuals with Autism” was a ground-breaking paper that carefully studied all aspects of lifeskills. This was the foundation of her idea to start a software company. She realized that she could develop a study aid that would be fun and effective. It would be fun because the students would enjoy using it, it would be effective because it taught important necessary lifeskills to individuals with developmental disabilities who begin to live more independently. FoodFun has forecasted revenues of $400,397 and $490,000 for years two and three.

Computer software business plan, executive summary chart image

1.1 Mission

To develop fun-to-use educational software for non-readers with developmental disabilities. Our software will provide lifeskills training that empowers the individuals and make them more independent. We exist to make products that the market demands and have a positive impact on society.

1.2 Keys to Success

  • Develop educational software that is constructive and fun. If it is not fun, it likely will not be used.
  • Implement a strong marketing campaign to develop awareness of the software and its benefits within all of the training centers, school districts, brokerages, and among parents.
  • Design strict financial controls for the organization.

1.3 Objectives

  • Increase sales by triple for the first two years.
  • Achieve 20% market penetration by year four.
  • Assist more than 10,000 different individuals with development disabilities.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

FoodFun Lifeskills Instructional Software is a start-up organization, founded as an Illinois based L.L.C. The company is owned by its founder Sue Altamirankow.

2.1 Company Ownership

The company was founded and is owned by Sue Altamirankow. Sue is a respected, published, former educator of special education with an emphasis on autism. Sue will leverage her extensive knowledge and industry contacts to make FoodFun LIS a success.

2.2 Start-up Summary

FoodFun LIS is a start-up organization. The following assets and professional services will be needed for the formation and start of operations.

  • Legal services for company formation.
  • Accounting services to set up the accounting shell of the company QuickBooks Pro software.
  • Computer programmers (3) to rapidly develop the software. An individual programmer could complete the coding of this product however, FoodFun is interested in launching the product fast therefore they will employ multiple programmers to speed the process up.
  • Eight computer workstations, including one server. Seven of the stations will have Microsoft Office, one of them will have QuickBooks Pro. Three networked laser printers.
  • A broadband Internet connection.
  • Office cubicle furniture for seven employees.
  • Seven extension telephone system.
  • Copier and fax machine.
  • Lunch room furniture and appliances including a refrigerator and microwave.
  • Shipping materials including boxes, scales, etc.
  • Promotional materials.

Computer software business plan, company summary chart image

Start-up Funding
Start-up Expenses to Fund $22,500
Start-up Assets to Fund $222,500
Total Funding Required $245,000
Assets
Non-cash Assets from Start-up $9,000
Cash Requirements from Start-up $213,500
Additional Cash Raised $0
Cash Balance on Starting Date $213,500
Total Assets $222,500
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $100,000
Capital
Planned Investment
Investor 1 $60,000
Investor 2 $50,000
Other $35,000
Additional Investment Requirement $0
Total Planned Investment $145,000
Loss at Start-up (Start-up Expenses) ($22,500)
Total Capital $122,500
Total Capital and Liabilities $222,500
Total Funding $245,000
Start-up
Requirements
Start-up Expenses
Legal $3,000
Accounting $2,000
Brochures $2,500
Consultants $0
Insurance $0
Rent $0
Research and Development $0
Expensed Equipment $15,000
Other $0
Total Start-up Expenses $22,500
Start-up Assets
Cash Required $213,500
Start-up Inventory $0
Other Current Assets $0
Long-term Assets $9,000
Total Assets $222,500
Total Requirements $245,000

Pro Tip:

Non-readers rely on visual images as a form of communication, a replacement for the more typical text that readers are able to understand. The first component of the software is a digital cookbook of recipes. The software displays pictures of the different ingredients needed for the recipe. The pictures are then printed allowing the individual to take the picture to the grocery store facilitating the purchasing of the groceries. On each picture is also text explaining what the item is. Within each recipe is the ability to print the different utensils and pots needed to complete the item. While the recipes are meant to be cooked with support, the main goal is to allow the individual to have independent shopping.

The user first sees a bunch of different pictures of food dishes with names below the pictures. The user then chooses a dish and is brought to a screen where the ingredients are listed by picture and also the different utensils/pots/pans needed are listed. Once the user chooses what they want to prepare they can then print up a list of the different ingredients. The list is picture based (with text) and they are able to take the picture list to the grocery to assist them in purchasing the ingredients independently.

The second component of the software is the social occasion/party planning module. This is the fun part (in addition to the fun food pictures). Everyone likes to plan for party. The screen opens with pictures showing different occassions such as a picnic in the park, friends and movie night, birthday party, holiday event, pool party, etc. When the user clicks on the chosen image they hear 30 seconds of background music in a theme matched to the event that they have chosen. Once they have chosen the event the software takes them through the different steps of food preparation for the event. These food preparation steps are the previously explained food component that is now organized not by dish but by event. If a picnic in a park is chosen there will be several dishes to be made, all of them cold as there is no way of heating the dishes while you are in the park. All users of this module will be entertained by the background sounds as well as the excitement of planning for a party.

This component is especially important in the individual’s development. Planning activities are especially important for a population that is so isolated. Without socialization skills such as parties, the clients end up learning the skills and then sit in their apartment alone.

Ultimately, FoodFun’s software product combines two of the most important lifeskills/transition training areas, food preparation and social leisure. The food component allows the non-reading individuals with developmental disabilities to become more independent in their daily activities. The social planning module leverages the existing food module and assists the users in panning for social occassions centered around food. This module is designed to be entertaining to capture the interest and imagination of the user, drawing them into the software, creating the desire to use the product. 

The software product will be developed by three contract programmers. The software will be upgraded yearly.

Market Analysis Summary how to do a market analysis for your business plan.">

The market for lifeskills training software can be segmented into four groups. The first is centers for independent living, the second is school districts, the third is proactive parents, and the last is agencies charged with special education administration. Each of the four segments is distinct and will be communicated with in different ways. These four segments have been chosen because they are the main purchasers of products for individuals with developmental disabilities.

The software industry for individuals with developmental disabilities has just begun to grow. Only within the last few years has there been a significant increase in the number of computers found in classrooms using specialized software. Competing with the software companies are products that have printed pictures on them, typically laminated cards. While these cards are helpful, they are less interactive. 

4.1 Market Segmentation

FoodFun LIS has identified four distinct market segments for their products:

  • Centers for Independent Living – These are typically not-for-profit entities that assist individuals with developmental disabilities. The centers help clients with transition skills, making them more independent. These centers offer a wide range of lifeskills training for the individuals.
  • School Districts – All students are guaranteed an education therefore the school districts must provide the appropriate education until the individual is 21 years old. School districts are consumers of these products in pursuit of their goal of providing the students with an appropriate education.
  • Proactive Parents – These are parents of individuals with developmental disabilities who are taking an active role in their child’s education/lifeskill training. Reinforcing these skills as much as possible is useful, therefore there are many parents that will purchase the software for home use.
  • Agencies – Many states, often as a reaction to a lawsuits (individual and class actions) have set up agencies or brokerages whose purpose is to dispense money from the state to the service providers assisting the individuals in need.

Computer software business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Centers for Independent Living 6% 3,245 3,440 3,646 3,865 4,097 6.00%
School Districts 5% 14,856 15,599 16,379 17,198 18,058 5.00%
Proactive Parents 8% 824,555 890,519 961,761 1,038,702 1,121,798 8.00%
Agencies 6% 5,354 5,675 6,016 6,377 6,760 6.00%
Total 7.93% 848,010 915,233 987,802 1,066,142 1,150,713 7.93%

4.2 Target Market Segment Strategy

These four target segments were chosen because they have the greatest likelihood of purchasing FoodFun’s products.

  • Centers for Independent Living – The centers typically buy aids to assist in the teaching of lifeskills and other transition skills to their clients.
  • School Districts – In order to assist the school districts in teaching the students (a federal requirement) the districts will use instructional tools and aids. Instructional tools are particularly useful as the ratio of students to teachers is often high and these aids help the school manage the students better.
  • Proactive Parents – Parents that are interested in helping with their child’s education will seek useful devices that they can use at home.
  • Agencies – The agencies are often given sums of money and must spend it on the students’ education/training. The agencies are always looking for products that will be useful in providing students with necessary skills.

4.3 Industry Analysis

There are several companies making products that specifically address learning needs for individuals with developmental disabilities. While some of the companies’ products are also suitable for traditional students, most companies in this industry specialize on products for developmental disabilities.

Within the industry there are a wide range of products. There are many different product groups that target specific types of disabilities. There are also different products targeted on a specific disability. Some might concentrate on spelling, reading comprehension, counting, sentence construction, etc. Lastly, within each specific category products take different forms, some may be CDs, software, cards, audio tapes, etc.

4.3.1 Competition and Buying Patterns

There are three main companies that are direct competitors to FoodFun Lifeskills Instructional Software, focusing on individuals with developmental disabilities or individuals with autism (75% of individuals with autism are developmentally disabled and non-readers).

  • WordWise – This company makes several products including picture-based language programs, laminated picture cards, and community success CDs. While their software has a grocery shopping module, it is very simple and limited in the choices of grocery items.
  • Edbydesign.com – This company has several products including: sentence maker, match maker, counting programs, and sorting programs. These are all non-interactive CD-based programs.
  • Autismcoach.com – This company makes software that is designed to strengthen core cognitive skills such as short-term memory, mental processing speed, multi-tasking and auditory processing. This is primarily for a younger customer age of 10-17.

Strategy and Implementation Summary

FoodFun’s marketing strategy will be to raise visibility of the software product among the decision makers who are in charge of purchasing aids and instructional tools. The campaign will be targeted to reach these people/organizations so that they are aware of the options they have in developing the skills of individuals with developmental disabilities. Lastly, the sales strategy will seek to convince the prospective customers that there can be significant gains in learning through FoodFun’s carefully designed software.

A table with sales forecast information and charts displaying monthly and yearly sales projections follows. 

5.1 Competitive Edge

FoodFun LIS’ competitive edge is their clever incorporation of entertaining fun within the education software. Currently, there are several different vendors that are marketing software for this niche, however, the software is strictly educational. While this is well and good for developing skills, the students are not always that eager to use the software. FoodFun has adopted the philosophy that if they can make the education/training fun, the students will use it far more often, having fun while they are learning valuable skills.

Two different studies (not developmental disability specific studies, but the results are still applicable) have shown that if students are enjoying themselves, they will spend 2.4 times as long using the software that they perceive as fun. What this means is that the student is spending 2.4 times as long developing necessary skills when they are enjoying the software. FoodFun has incorporated entertainment aspects to their software to utilize this phenomenon.

5.2 Marketing Strategy

FoodFun’s marketing strategy reflects their perception of the industry: that most of the companies operating today are operated by educators; that they make nice products; but not many people know about the products, and overall awareness is poor. The reality is that so many prospective customers in the United States are unaware of the different available products. FoodFun will employ an aggressive marketing strategy to raise awareness of their products among customers who are in need of these products, and thereby increasing software purchases. FoodFun will be advertising heavily in various industry journals and magazines as a proven method of reaching the target audience. The ads will generate awareness of FoodFun LIS and will lead the customers to FoodFun’s website where they can demo the software. This strategy is based on the philosophy that you can have a great product, but if no one knows about it you are not going to be successful.

5.3 Sales Strategy

FoodFun will use an aggressive sales campaign that will rely on conference participation as well as target cold calling. There are numerous industry conferences throughout the country that are specifically for educators. The conferences are the places where people get together and share strategies that work with their colleagues in different departments and different states. While the conferences are not typically packed with vendors, FoodFun LIS will be present since the conferences are a captive assortment of the right people – the educators that are in the trenches working with the special students. The conferences will be an excellent networking opportunity and should develop significant sales.

The second prong of the sales strategy will be a campaign aimed at contacting key decision makers and introducing them to FoodFun LIS and their products. Autism consultants for school districts comprise one group that will be targeted. The districts often take the consultants’ recommendations when making purchasing decisions for special education. Research will be done to determine states’ education districts structures to determine if it is the ESD (educational service district) that is providing the services or if the money has been given to agencies to disperse to various service providers. This information will be valuable in determining who is the proper consumer for the special software. These personal contacts will help generate significant sales.

5.3.1 Sales Forecast

The following table and charts present sales forecasts in a monthly format as well as yearly projections. Forecasts have been conservatively estimated to increase the likelihood of attainment. Sales has been broken down by customer group.

A fulfillment house will be contracted to produce, package, and ship the hard copy software product to purchasers. Download of the software from the FoodFun LIS website will be available. This will drastically reduce cost of goods if purchasers use the download only purchase option.

Computer software business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Sales
Centers for Independent Living $23,439 $96,957 $118,616
School Districts $43,405 $179,550 $219,660
Proactive Parents $9,983 $41,297 $50,522
Agencies $19,966 $82,593 $101,044
Total Sales $96,793 $400,397 $489,842
Direct Cost of Sales Year 1 Year 2 Year 3
Centers for Independent Living $1,641 $6,787 $8,303
School Districts $3,038 $12,569 $15,376
Proactive Parents $699 $2,891 $3,537
Agencies $1,398 $5,782 $7,073
Subtotal Direct Cost of Sales $6,776 $28,028 $34,289

5.4 Milestones

FoodFun LIS has several milestones, presented in the following table and chart, which will be instrumental in the success of the organization.

Computer software business plan, strategy and implementation summary chart image

Milestones
Milestone Start Date End Date Budget Manager Department
Business plan completion 1/1/2004 2/15/2004 $0 Sue Busines Development
Beta version completed 2/1/2004 4/15/2004 $0 ABC Programming
Organizational hiring complete 3/15/2004 5/1/2004 $0 Sue HR
Public release of software 4/15/2004 5/15/2004 $0 ABC Programming
Profitability 5/15/2004 5/30/2005 $0 Sue Accounting
Totals $0

Web Plan Summary

FoodFun will develop a website that will be used as both a marketing and sales tool. On the site interested parties can receive more information regarding the company and the current product list. Once the beta version of the software is ready interested customers can download a trial version of the software for their evaluation. The website will also provide people with company contact information to allow them to ask any questions that they may have.

Online sales will be contracted to one of the third party Internet sales businesses, such as Yahoo! Shopping. The site will provide customers with a download only purchase option.

6.1 Website Marketing Strategy

The website will be marketed using simple yet effective means. The first method is inclusion of the URL address in all promotional activities. This will be especially important because it will allow all interested parties to view screen shots of the software and download a trial version of the product. FoodFun LIS recognizes that no ad will be able to communicate everything, therefore FoodFun will rely on the website to provide the additional information. The second marketing tool for the website will be comprehension search engine submission. The submission process will provide FoodFun will many visitors to the website. This will be accomplished when an interested party searches on “autism software” or some other set of keywords. The search engine will then list a number of “hits” that correspond to the search terms.

6.2 Development Requirements

FoodFun will employ one computer science student for the design and development of the website. Development will occur concurrently with the development of the software.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Sue spent eight years teaching at Northwestern. While she taught a number of general special education classes, her passion was lifeskills for individuals with developmental disabilities, focusing on life transitions. In addition to teaching, Sue served as a member of the board of several different nonprofit agencies. Her time spent on the different boards was quite pleasing since it provided her with a bit more direct experience with the individuals in need. In the school setting most of her interactions was specifically with graduate and undergraduate students.

Sue began to realize as much as she enjoyed teaching, she felt isolated from the students that she was trying to help. She recognized that her work as an educator would in effect benefit the students, but she was looking for a different connection. Because she had an amazing amount of knowledge about the subject of special education, Sue began to brainstorm some ideas of starting a business that would serve individuals with developmental disabilities. While this intrigued Sue, she did not feel she had the requisite business experience, so she took several business courses to help develop this new skill set. While taking these course (and teaching at the same time) Sue began to realize that while there were many different study aids on the market, they were all strictly educational. Sue believed (and studies would indicate) that if a fun component was added to the aid, students would use it more often and learn more. With this information in hand, Sue began to create an idea for some software that was both educational and entertaining at the same time. This was the beginning of FoodFun Lifeskills Instructional Software. 

7.1 Personnel Plan

FoodFun LIS will require the following employees:

  • Sue- she will be doing a little of everything from HR to business development to product development to finance.
  • Accounting- an accounting clerk will be hired.
  • Software development- two employees will be in charge writing manuals, instructions, and product bug updates, and version upgrades.
  • Marketing Sales- two employees will be hired to generate sales.
  • Customer Service- two employees will be used to field any questions from customers or address any concerns/problems regarding orders as well technical difficulties.
Personnel Plan
Year 1 Year 2 Year 3
Sue $22,000 $26,000 $30,000
Accounting $16,200 $21,600 $21,600
Software Documentation $19,800 $26,400 $26,400
Product Development $15,400 $26,400 $26,400
Customer Service/ Tech Support $19,800 $26,400 $26,400
Customer Service/ Tech Support $19,800 $26,400 $26,400
Marketing/ Sales $27,000 $36,000 $36,000
Marketing/ Sales $27,000 $36,000 $36,000
Total People 8 8 8
Total Payroll $167,000 $225,200 $229,200

Financial Plan investor-ready personnel plan .">

The following sections outline important financial information.

8.1 Important Assumptions

The following table details important financial assumptions.

General Assumptions
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00%
Other 0 0 0

8.2 Break-even Analysis

The Break-even Analysis is shown below.

Computer software business plan, financial plan chart image

Break-even Analysis
Monthly Revenue Break-even $20,959
Assumptions:
Average Percent Variable Cost 7%
Estimated Monthly Fixed Cost $19,492

8.3 Projected Profit and Loss

The table and charts illustrate the projected profit and loss.

Computer software business plan, financial plan chart image

Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $96,793 $400,397 $489,842
Direct Cost of Sales $6,776 $28,028 $34,289
Other Costs of Goods $0 $0 $0
Total Cost of Sales $6,776 $28,028 $34,289
Gross Margin $90,018 $372,369 $455,553
Gross Margin % 93.00% 93.00% 93.00%
Expenses
Payroll $167,000 $225,200 $229,200
Sales and Marketing and Other Expenses $6,600 $7,200 $7,200
Depreciation $1,800 $1,800 $1,800
Rent $10,450 $11,400 $11,400
Utilities $5,500 $6,000 $6,000
Insurance $5,500 $5,500 $5,500
Payroll Taxes $25,050 $33,780 $34,380
Programming $12,000 $0 $0
Total Operating Expenses $233,900 $290,880 $295,480
Profit Before Interest and Taxes ($143,882) $81,489 $160,073
EBITDA ($142,082) $83,289 $161,873
Interest Expense $9,134 $9,566 $9,943
Taxes Incurred $0 $21,577 $45,039
Net Profit ($153,017) $50,346 $105,091
Net Profit/Sales -158.09% 12.57% 21.45%

8.4 Projected Cash Flow

The following chart and table show projected cash flow.

Computer software business plan, financial plan chart image

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $24,198 $100,099 $122,460
Cash from Receivables $46,108 $217,218 $342,905
Subtotal Cash from Operations $70,306 $317,317 $465,366
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $40,000 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $70,306 $357,317 $465,366
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $167,000 $225,200 $229,200
Bill Payments $75,294 $124,114 $152,785
Subtotal Spent on Operations $242,294 $349,314 $381,985
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $16,227 $16,227 $16,227
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $258,521 $365,541 $398,212
Net Cash Flow ($188,214) ($8,224) $67,154
Cash Balance $25,286 $17,062 $84,215

8.5 Projected Balance Sheet

The following table presents the projected balance sheet.

Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $25,286 $17,062 $84,215
Accounts Receivable $26,487 $109,566 $134,042
Inventory $1,408 $5,824 $7,126
Other Current Assets $0 $0 $0
Total Current Assets $53,180 $132,452 $225,383
Long-term Assets
Long-term Assets $9,000 $9,000 $9,000
Accumulated Depreciation $1,800 $3,600 $5,400
Total Long-term Assets $7,200 $5,400 $3,600
Total Assets $60,380 $137,852 $228,983
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $7,124 $10,477 $12,744
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $7,124 $10,477 $12,744
Long-term Liabilities $83,773 $107,546 $91,319
Total Liabilities $90,897 $118,023 $104,063
Paid-in Capital $145,000 $145,000 $145,000
Retained Earnings ($22,500) ($175,517) ($125,171)
Earnings ($153,017) $50,346 $105,091
Total Capital ($30,517) $19,829 $124,920
Total Liabilities and Capital $60,380 $137,852 $228,983
Net Worth ($30,517) $19,829 $124,920

8.6 Business Ratios

The following table outlines some of the more important ratios from the Computer Software industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 5045.9903.

Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 313.66% 22.34% 1.51%
Percent of Total Assets
Accounts Receivable 43.87% 79.48% 58.54% 29.71%
Inventory 2.33% 4.23% 3.11% 39.18%
Other Current Assets 0.00% 0.00% 0.00% 19.28%
Total Current Assets 88.08% 96.08% 98.43% 88.17%
Long-term Assets 11.92% 3.92% 1.57% 11.83%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 11.80% 7.60% 5.57% 43.83%
Long-term Liabilities 138.74% 78.02% 39.88% 9.87%
Total Liabilities 150.54% 85.62% 45.45% 53.70%
Net Worth -50.54% 14.38% 54.55% 46.30%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 93.00% 93.00% 93.00% 24.10%
Selling, General & Administrative Expenses 251.09% 80.43% 71.55% 15.49%
Advertising Expenses 0.00% 0.00% 0.00% 0.58%
Profit Before Interest and Taxes -148.65% 20.35% 32.68% 2.35%
Main Ratios
Current 7.46 12.64 17.69 1.86
Quick 7.27 12.09 17.13 0.86
Total Debt to Total Assets 150.54% 85.62% 45.45% 5.06%
Pre-tax Return on Net Worth 501.42% 362.71% 120.18% 56.70%
Pre-tax Return on Assets -253.42% 52.17% 65.56% 11.68%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin -158.09% 12.57% 21.45% n.a
Return on Equity 0.00% 253.90% 84.13% n.a
Activity Ratios
Accounts Receivable Turnover 2.74 2.74 2.74 n.a
Collection Days 54 83 121 n.a
Inventory Turnover 9.55 7.75 5.30 n.a
Accounts Payable Turnover 11.57 12.17 12.17 n.a
Payment Days 27 25 27 n.a
Total Asset Turnover 1.60 2.90 2.14 n.a
Debt Ratios
Debt to Net Worth 0.00 5.95 0.83 n.a
Current Liab. to Liab. 0.08 0.09 0.12 n.a
Liquidity Ratios
Net Working Capital $46,056 $121,975 $212,639 n.a
Interest Coverage -15.75 8.52 16.10 n.a
Additional Ratios
Assets to Sales 0.62 0.34 0.47 n.a
Current Debt/Total Assets 12% 8% 6% n.a
Acid Test 3.55 1.63 6.61 n.a
Sales/Net Worth 0.00 20.19 3.92 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Centers for Independent Living 0% $0 $0 $0 $0 $540 $1,350 $1,944 $2,970 $3,918 $4,023 $4,266 $4,428
School Districts 0% $0 $0 $0 $0 $1,000 $2,500 $3,600 $5,500 $7,255 $7,450 $7,900 $8,200
Proactive Parents 0% $0 $0 $0 $0 $230 $575 $828 $1,265 $1,669 $1,714 $1,817 $1,886
Agencies 0% $0 $0 $0 $0 $460 $1,150 $1,656 $2,530 $3,337 $3,427 $3,634 $3,772
Total Sales $0 $0 $0 $0 $2,230 $5,575 $8,028 $12,265 $16,179 $16,614 $17,617 $18,286
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Centers for Independent Living $0 $0 $0 $0 $38 $95 $136 $208 $274 $282 $299 $310
School Districts $0 $0 $0 $0 $70 $175 $252 $385 $508 $522 $553 $574
Proactive Parents $0 $0 $0 $0 $16 $40 $58 $89 $117 $120 $127 $132
Agencies $0 $0 $0 $0 $32 $81 $116 $177 $234 $240 $254 $264
Subtotal Direct Cost of Sales $0 $0 $0 $0 $156 $390 $562 $859 $1,133 $1,163 $1,233 $1,280
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sue 0% $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Accounting 0% $0 $0 $0 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800
Software Documentation 0% $0 $0 $0 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200
Product Development 0% $0 $0 $0 $0 $0 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200
Customer Service/ Tech Support 0% $0 $0 $0 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200
Customer Service/ Tech Support 0% $0 $0 $0 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200
Marketing/ Sales 0% $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Marketing/ Sales 0% $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Total People 0 1 1 7 7 8 8 8 8 8 8 8
Total Payroll $0 $2,000 $2,000 $16,400 $16,400 $18,600 $18,600 $18,600 $18,600 $18,600 $18,600 $18,600
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $0 $0 $0 $2,230 $5,575 $8,028 $12,265 $16,179 $16,614 $17,617 $18,286
Direct Cost of Sales $0 $0 $0 $0 $156 $390 $562 $859 $1,133 $1,163 $1,233 $1,280
Other Costs of Goods $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $0 $156 $390 $562 $859 $1,133 $1,163 $1,233 $1,280
Gross Margin $0 $0 $0 $0 $2,074 $5,185 $7,466 $11,406 $15,046 $15,451 $16,384 $17,006
Gross Margin % 0.00% 0.00% 0.00% 0.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00%
Expenses
Payroll $0 $2,000 $2,000 $16,400 $16,400 $18,600 $18,600 $18,600 $18,600 $18,600 $18,600 $18,600
Sales and Marketing and Other Expenses $0 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600
Depreciation $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Rent $0 $950 $950 $950 $950 $950 $950 $950 $950 $950 $950 $950
Utilities $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Insurance $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Payroll Taxes 15% $0 $300 $300 $2,460 $2,460 $2,790 $2,790 $2,790 $2,790 $2,790 $2,790 $2,790
Programming $3,000 $3,000 $3,000 $3,000 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $3,150 $8,000 $8,000 $24,560 $21,560 $24,090 $24,090 $24,090 $24,090 $24,090 $24,090 $24,090
Profit Before Interest and Taxes ($3,150) ($8,000) ($8,000) ($24,560) ($19,486) ($18,905) ($16,624) ($12,684) ($9,044) ($8,639) ($7,706) ($7,084)
EBITDA ($3,000) ($7,850) ($7,850) ($24,410) ($19,336) ($18,755) ($16,474) ($12,534) ($8,894) ($8,489) ($7,556) ($6,934)
Interest Expense $823 $812 $801 $790 $779 $767 $756 $745 $733 $722 $710 $698
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($3,973) ($8,812) ($8,801) ($25,350) ($20,265) ($19,673) ($17,380) ($13,428) ($9,777) ($9,361) ($8,416) ($7,782)
Net Profit/Sales 0.00% 0.00% 0.00% 0.00% -908.73% -352.87% -216.49% -109.48% -60.43% -56.35% -47.77% -42.56%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $0 $558 $1,394 $2,007 $3,066 $4,045 $4,153 $4,404 $4,572
Cash from Receivables $0 $0 $0 $0 $0 $56 $1,756 $4,243 $6,127 $9,297 $12,145 $12,485
Subtotal Cash from Operations $0 $0 $0 $0 $558 $1,450 $3,763 $7,309 $10,172 $13,450 $16,549 $17,057
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $0 $558 $1,450 $3,763 $7,309 $10,172 $13,450 $16,549 $17,057
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $0 $2,000 $2,000 $16,400 $16,400 $18,600 $18,600 $18,600 $18,600 $18,600 $18,600 $18,600
Bill Payments $127 $3,917 $6,661 $6,722 $8,733 $6,766 $6,140 $7,096 $7,096 $7,413 $7,261 $7,361
Subtotal Spent on Operations $127 $5,917 $8,661 $23,122 $25,133 $25,366 $24,740 $25,696 $25,696 $26,013 $25,861 $25,961
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $1,291 $1,302 $1,313 $1,324 $1,335 $1,346 $1,357 $1,369 $1,380 $1,392 $1,403 $1,415
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $1,419 $7,219 $9,974 $24,446 $26,468 $26,712 $26,098 $27,064 $27,076 $27,404 $27,265 $27,375
Net Cash Flow ($1,419) ($7,219) ($9,974) ($24,446) ($25,910) ($25,262) ($22,335) ($19,755) ($16,904) ($13,955) ($10,715) ($10,319)
Cash Balance $212,081 $204,862 $194,888 $170,441 $144,531 $119,269 $96,934 $77,178 $60,274 $46,320 $35,604 $25,286
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $213,500 $212,081 $204,862 $194,888 $170,441 $144,531 $119,269 $96,934 $77,178 $60,274 $46,320 $35,604 $25,286
Accounts Receivable $0 $0 $0 $0 $0 $1,673 $5,798 $10,063 $15,019 $21,026 $24,190 $25,258 $26,487
Inventory $0 $0 $0 $0 $0 $844 $454 $892 $1,033 $1,246 $1,279 $1,357 $1,408
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $213,500 $212,081 $204,862 $194,888 $170,441 $147,047 $125,520 $107,889 $93,231 $82,546 $71,789 $62,218 $53,180
Long-term Assets
Long-term Assets $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000
Accumulated Depreciation $0 $150 $300 $450 $600 $750 $900 $1,050 $1,200 $1,350 $1,500 $1,650 $1,800
Total Long-term Assets $9,000 $8,850 $8,700 $8,550 $8,400 $8,250 $8,100 $7,950 $7,800 $7,650 $7,500 $7,350 $7,200
Total Assets $222,500 $220,931 $213,562 $203,438 $178,841 $155,297 $133,620 $115,839 $101,031 $90,196 $79,289 $69,568 $60,380
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $3,695 $6,440 $6,429 $8,506 $6,562 $5,904 $6,860 $6,849 $7,171 $7,016 $7,115 $7,124
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $3,695 $6,440 $6,429 $8,506 $6,562 $5,904 $6,860 $6,849 $7,171 $7,016 $7,115 $7,124
Long-term Liabilities $100,000 $98,709 $97,406 $96,094 $94,770 $93,435 $92,089 $90,731 $89,363 $87,983 $86,591 $85,188 $83,773
Total Liabilities $100,000 $102,404 $103,846 $102,523 $103,276 $99,997 $97,992 $97,591 $96,211 $95,154 $93,607 $92,303 $90,897
Paid-in Capital $145,000 $145,000 $145,000 $145,000 $145,000 $145,000 $145,000 $145,000 $145,000 $145,000 $145,000 $145,000 $145,000
Retained Earnings ($22,500) ($22,500) ($22,500) ($22,500) ($22,500) ($22,500) ($22,500) ($22,500) ($22,500) ($22,500) ($22,500) ($22,500) ($22,500)
Earnings $0 ($3,973) ($12,784) ($21,585) ($46,935) ($67,200) ($86,872) ($104,252) ($117,680) ($127,458) ($136,819) ($145,235) ($153,017)
Total Capital $122,500 $118,527 $109,716 $100,915 $75,565 $55,300 $35,628 $18,248 $4,820 ($4,958) ($14,319) ($22,735) ($30,517)
Total Liabilities and Capital $222,500 $220,931 $213,562 $203,438 $178,841 $155,297 $133,620 $115,839 $101,031 $90,196 $79,289 $69,568 $60,380
Net Worth $122,500 $118,527 $109,716 $100,915 $75,565 $55,300 $35,628 $18,248 $4,820 ($4,958) ($14,319) ($22,735) ($30,517)

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5 Best Business Plan Software in 2022

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When you’re starting a business, developing a strong business plan will be one of the first steps you take. Your business plan will cover everything from a detailed explanation of your products or services and pricing model to at least three years of financial projections—plus much more. Therefore, whether you’re not sure how to get started or you’re just looking to make the process easier, you may want to turn to business plan software for help.

In this guide, we'll break down five of the best business plan software options—discussing their pros, cons, features, pricing, and more—so you have all the information you need to decide which solution is right for your small business.

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The 5 best business plan software options

The right business plan software will make the process of writing your business plan much simpler. Like many business software solutions, however, there are a number of different business plan software options out there—each of which has a unique set of features, user experience, and price.

This being said, if you're looking for a place to start your search for the best business plan software, you can explore the five top options below:

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1. LivePlan

Best overall business plan software.

If you want template-rich, modern-feeling business plan software, then LivePlan may be the right pick for you. LivePlan excels with their user interface, which feels updated and slick, and also offers intuitive, easy-to-use features and options.

Their step-by-step instruction will help you kick things off from the beginning, and you can take advantage of their online learning center to continue to gain business skills.

Affordable plans, including pay-as-you-go option

No long-term contracts or cancellation fee; 60-day money-back guarantee

Modern, intuitive interface; cloud-based, can be used on Mac, PC, as well as tablets

Ability to create unlimited plans in one account; over 500 customizable templates

Variety of business resources including video tutorials, step-by-step instruction, and general customer support

Limited integration options

Challenging to enter your own financial modeling projections

Can be difficult to learn

Ability to create an unlimited number of business plans on one account

More than 500 business plan templates spanning various industries

Integration with Xero and QuickBooks Online

Real-time tracking of financial data with accounting integrations

Ability to export your business plan to Word or PDF

Expert advice and step-by-step instruction included

Performance dashboards for tracking against budgets and sales goals

Ability to create and export a one-page pitch executive summary

Annual plan: $15 per month, billed every 12 months

Six-month plan: $18 per month, billed every six months

Pay-as-you-go plan: $20 per month, billed once every month

2. GoSmallBiz

Best for multiple business management tools in one platform.

Next on our list of the best business plan software options is GoSmallBiz, which is much more than just a business plan software. With GoSmallBiz, you have access to business continuity planning software with features that cover creating a roadmap, working through business and legal forms, building a website, and more.

In this way, GoSmallBiz is great for startups or newer businesses looking to access multiple business management tools through one platform.

Unlimited business consultation and extensive library of online resources

Multiple business tools in one software

Website consultation analysis and business assessment

Industry-specific business plan templates with emphasis on financial projections and statements

Expensive monthly cost compared to alternatives

Limited business plan features

Entire business plan can only be exported to Microsoft Word

Outdated interface

Industry-specific business plan templates with step-by-step building wizard

Ability to create financial statements and projections

Free website hosting and website builder

Customer relationship manager with integration with MailChimp

Digital marketing dashboard with social media and Google Analytics integrations

HR document builder

Corporate minutes writer

Business documents library

Business courses library

Unlimited business consultation

$39 per month, no contracts, free cancellation

Best for simple, fast business plan creation.

If you're looking for free business plan software, Enloop will be one of your closest options—they offer an all-inclusive seven-day free trial, no credit card required. Additionally, unlike some of the other options on our list, Enloop is strictly dedicated to business plan creation, including automated text writing, financial forecast comparisons, and a real-time performance score that tracks your progress.

This being said, if you'd prefer the most straightforward, fast, and simple way to write your business plan, Enloop will be a platform worth considering.

Simple and straightforward software, solely dedicated to business plan creation

Seven-day free trial

Automatic text generation available to streamline the writing process

Affordable plans with annual discount option

Limited additional educational resources

Only one template option

No integration options

Ability to create three business plans with customizable text, images, tables, charts, and over 100 currency symbols and formats

Includes automatic text generation for each plan section that you can then customize

Automatically generated financial statements

Includes financial performance comparison analysis (using three ratios with Detailed plan and 16 with Performance plan)

Real-time performance score to track your progress

Ability to invite users to edit (two with Detailed plan, five with Performance plan)

Pass/fail report and certificate to help you identify issues with your plan

Free plan: Seven-day free trial with no credit card required

Detailed plan: $19.95 per month or $11 per month, paid annually

Performance plan: $39.95 per month, or $24 per month, paid annually

Best for startups looking to acquire funding or find investors.

Part of the Startups.com suite, Bizplan gets top marks for their user interface—it’s intuitive, easy to use, and modern. You’ll work with a step-by-step business plan builder to get exactly what you’d like from your business plan. It may remind you of a modern website builder, since it has drag-and-drop tools to build templates.

Moreover, for one subscription fee, you have access to all of the tools in the Startups.com network, including self-guided courses, how-to guides, masterclass videos, and more. All in all, with a direct connection to Fundable, Bizplan is a top business plan software option for startups looking to acquire funding and find investors.

Subscription gives you access to all Startups.com tools

Lifetime access subscription option

User-friendly drag-and-drop business plan builder

Excellent educational resources

Connection to Fundable great for businesses looking for capital

No free trial

No templates based on industry

No mobile access

Drag-and-drop templates for business plan building

Financial command center to track all business financials in one place

Unlimited account collaborators

Ability to share business plan online with investors

Online resources including self-guided courses, masterclass videos, how-to guides, mentorship access

Unlimited software use for Fundable, Launchrock, and Startups.com

Monthly plan: $29 per month

Annual plan: $20.75 per month, billed at $249 per year

Lifetime access: $349 one-time fee

5. PlanGuru

Best for financial planning and budgeting.

Finally, for some of the strongest financial features among business plan software options, including budgeting and forecasting, you might check out PlanGuru. Whereas the other solutions we've reviewed were first and foremost focused on writing a business plan, PlanGuru is dedicated to business financial planning —providing the tools you need to create budgets, financial forecasts, reports, and more.

Therefore, if you need a software solution that can streamline the financial piece of your business planning processes, PlanGuru will certainly have the most to offer.

Extensive financial tools and detailed forecasting, budgeting, and reporting capabilities

Substantial library of resources

Cloud-based and desktop options

14-day free trial and 30-day money-back guarantee

Expensive, especially for additional users

Only focuses on the financial aspect of business planning; no templates or tools for basic business plan writing

Difficult to use without prior financial knowledge

Cloud-based version of software, as well as locally installed Windows version (desktop version has a few more features)

Works with QuickBooks Online, Xero, and Excel

Budgeting and forecasting for up to 10 years

Over 20 standard forecasting methods

Formula builder to create custom methods

Ratios and KPIs

Dashboard and reporting tools

Help guides, video tutorials, knowledgebase, and live U.S.-based customer support

14-day free trial

$99 per month (additional users $29 per month)

$899 per year (additional users $299 per year)

What to look for in business plan software

Ultimately, it's up to you to decide, which, if any, of the best business plan software solutions on our list is right for your business.

So, if you're trying to figure out how to choose between the various options out there, it might be helpful to compare your top choices based on the following criteria:

Features: As we've seen different business plan software solutions offer different features. You'll want to look carefully at the feature list of any software and determine what features are most important for your business needs. Do you need an extensive library of templates with detailed customization? Would you prefer software that includes an online learning center for business skills? Are you looking for a solution that combines business plan writing with other tasks? It may be useful to list out your ideal feature set, so you can compare individual software plans to that list.

Price: Although you might be able to find some free business plan software options (or at the very least, free trials), in most cases, you'll need to pay a subscription fee to access the platform you choose. Therefore, you'll want to think about what your budget is for this business tool and what type of software is most cost-effective for your needs.

User experience: User experience can vary widely among different business plan software options. You’ll find some programs that are newer or have been recently updated. Others might have the kind of interfaces that felt new years ago but are now pretty out of date—and, subsequently, make them a little harder to use. The right user experience for your needs is genuinely a matter of opinion and comfort—nevertheless, it's worth testing thoroughly testing out a platform to ensure that it can truly work for you before investing in a monthly or annual subscription.

The bottom line

There's no doubt that properly crafting your business plan is important for the future growth and success of your small business. Luckily, the right business plan software should make the process much simpler.

This being said, whether you opt for one of the best business plan software options listed here, or another platform entirely, you'll want to take the time to compare multiple solutions and ensure you choose the one that's right for your business.

As we mentioned, it can be helpful to think about the features you're looking for, your budget, and your user-experience preferences ahead of time—that way, you'll have a set of criteria in mind as you explore different solutions.

Ultimately, perhaps the best thing you can do to find the right software is to actually test out the platforms themselves—either by using a free trial or a money-back guarantee.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

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10 Free Software Development Plan Templates to Use in 2024

Praburam Srinivasan

Growth Marketing Manager

February 14, 2024

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All software developers and software project managers know that without effective project management, even the best software idea won’t fulfill its promise.

Project management and software development , of course, can be complex. Any chance you take to make it a little more efficient is welcome.

Enter software development templates.

They won’t replace the actual development and coding work your software development teams do. But with the right templates, those essential functions can take center stage and ease the burden on project managers.

The result is better software and a higher chance of completing software projects on time and on budget.

What is a Software Development Template?

What makes a good software development template, 1. clickup software development plan template, 2. clickup impact effort matrix template, 3. clickup product roadmap template, 4. clickup software change log template, 5. clickup software comparison template, 6. clickup app development plan template, 7. clickup development schedule template, 8. clickup app scope outline template, 9. clickup product requirements template, 10. clickup agile project management template.

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A software development template is one of the best solutions to efficiently streamline all the tasks and organizational pieces of the software development process, using a standard outline to organize key details, systems, software features, and other project requirements .

This allows your engineering and software teams to focus on the in-depth work and decision-making that ultimately makes or breaks the end product. It’s also key for project managers and product managers to stay on top of their project management.

Software development templates focus on the larger development plan. They might include collaborative documentation and instructions covering:

  • Building and updating your project schedule
  • Tracking project management key performance indicators
  • Prioritizing certain solutions and to-dos over others
  • Measuring the overall roadmap, including product scope and requirements
  • Efficiently covering the process, documentation, and technology requirements across many teams

Beyond their individual function, software development templates also keep your team and external stakeholders in the loop on the project’s bigger picture.

Even though their specific function may differ, all great software development templates share a few commonalities for project managers to better manage projects:

  • They’re easy to implement : Whether they integrate with your project management software or productivity tool, they should be easy to set up and use right away
  • They’re easy to update and customize : Especially since agile development is fluid, you require dynamic templates that can evolve and change as projects move forward
  • They focus on visuals : A visual focus makes the template more skimmable for viewers, providing a quick and easy collaborative overview of important touchpoints
  • They’re easy to share with company stakeholders : Your systems should be easy to access to everyone, including those not part of the core team, to help all stakeholders better manage and communicate about all elements of your project
  • They focus on accomplishing a clear goal : Whether it’s project prioritization or technology scope planning, the template should master its core purpose

Finally, the right templates simplify the software project development process, which is possibly the most important feature. Using these solutions should not complicate things but allow a greater focus on the software phases.

10 Software Development Templates for Project Managers

Flexibility is the calling card of all modern software development. So it shouldn’t be surprising that no two software development plan templates are exactly the same. The best solutions to manage projects are those that are tailored to your specific needs and goals, helping with the finer details of your next software sprint.

Manage your entire software development process in ClickUp

Look no further if you’re searching for a single template to solve many needs. The ClickUp Software Development Template breaks down the core components from strategy, planning, and roadmapping, to user research, sprint management, and release tracking.

Here are the features and prebuilt processes the template includes:

  • A product roadmap
  • A weekly task execution list to generate code with AI , fix errors, or evaluate team bandwidth
  • A master backlog of tasks still waiting for completion
  • A master defects list to gather and manage bugs, security incidents, and issues to solve
  • Template tasks for user research
  • Prebuilt task lists for sprints and Kanban development processes
  • Test scenarios and cases your developers can execute for quality assurance
  • Tech support tasks for reporting bugs, reviewing known bug incidents, and listing current workarounds

Using an impact effort matrix lets you create a visual representation of the effort required for each feature

Software development is a constant give and take of figuring out where to focus your efforts and resources. The ClickUp Impact Effort Matrix Template can help you simplify that process.

It’s a simple structure that rates all to-dos on a two-dimensional scale of effort and impact. Low-effort and high-impact tasks are low-hanging fruit, whereas you probably don’t have to worry about high-effort and low-impact tasks. Regardless, it’s all available in a single view, helping you and your team to focus and prioritize the necessary steps and when to achieve them.

Using the actual template is simple. Add tasks to the Whiteboard, and rate them according to both impact and effort. Place them in the appropriate quadrant, and the overview is complete.

From there, it’s just a matter of keeping your impact effort matrix up to date as the development project progresses. At regular checkpoints with your team, you can quickly remove complete tasks and add new ones coming up.

ClickUp's ready-made template simplifies building and managing your product roadmap

The software you build needs a roadmap showing how you go from ideation to the final product. And when you’re looking to build that map, a few templates are better than the  Product Roadmap Template by ClickUp .

The core of this template is the map itself. It’s where you outline exactly how you get from points A, B, and C.

Narrow down your overall project into weekly execution charts showing the immediate tasks needed to keep the project on track, and capture any release notes you want to communicate with internal and external stakeholders. You can even build and share product workflows to make sure everyone knows how their tasks align with others.

Add this product roadmap template to your process mapping tool , and it will surprise you how straightforward your development project management becomes.

This template offers a convenient way to keep track of all the processes to incorporate a change into a project

Iteration is the name of the game, especially once you get past your minimum viable product. That means part of your project documentation has to include keeping track of the changes you’re making to the next iteration.

Enter the Software Change Log Template by ClickUp .

This simple Doc will become your go-to resource for any project. Describe the change that needs to happen, the date of discovery, add a priority level, and assign a task owner. Not only can you keep track of the process to solve it, but you’ll also keep a constant overview of everything in chronological order that needs fixing before the software moves to the next stage.

Compare different tools and services side-by-side in one place

This  Software Comparison Template by ClickUp is built for more general decision-making than just software development. But applied correctly, it can still be valuable to numerous use cases.

The core of the template helps outline comparisons between different software tools. Fields like customer rating, price, design software, and features give an easy overview of the options that might make sense for engineering teams at a given time.

One way you can use it is for competitive analysis. This involves assessing various alternatives that cater to similar audience needs in order to identify a gap that your new solution could fill.

Discovering your product’s niche can guide your software development team in creating features that meet the expectations of your target audience and help your software stand out among competitors.

business plan in software development

Mobile app development is a special type of software development with plenty of unique nuances and considerations. The  App Development Plan Template by ClickUp is built to plan and track your mobile app development.

The App Development Plan view allows you to build core tasks for every stage, from research to market launch. Milestones allow you to break up those processes into key accomplishments. The project’s Timeline and List views provide a more visual look at where things stand at any given time.

With much of the structure prebuilt, you can focus on the tasks your team needs to accomplish to achieve a great output.

Development Schedule Template by ClickUp

Building a new software product that matches audience needs while filling a market gap is challenging, particularly when you work on a tight deadline and with limited resources. The ClickUp’s Development Schedule Template helps you stay on track, no matter how complex things get.

Define the core tasks in each product stage, assign a task owner, and update the task status in real time. Outline exactly when those tasks must begin and end for the software development project to stay on schedule. Track your estimated completion time for tasks and stages against your actual time to see where you won or lost within your timeline.

From there, you can expand beyond the List view. The Product Development Gantt Chart shows a quick overview, while the Product Development Stage and Activities views go deeper into the sectors required to get things done.

These views directly interact with each other, turning your development schedule into a single source of truth that every software development team member can refer to.

business plan in software development

Developing your software or app solution depends in part on the project management structure you choose. One thing is clear regardless of your approach: the development process has to stay within scope; otherwise you’ll risk blowing the budget, timeline, or business goals you’ve established at the beginning of the software development.

The App Scope Outline Template by ClickUp looks to make that process simple. The one-page overview outlines the problem, the desired app experience, key objectives, business requirements, and more.

The best part about this template is that you can easily share it internally and externally. That means you can establish a common idea of scope with your client while also communicating that scope with your software development team, keeping everyone on track and moving in the right direction.

Product Requirements Template by ClickUp

In theory, even the best software product matters little when it can’t fulfill the core requirements that were the reason for its build in practice. The  Product Requirements Template by ClickUp allows all stakeholders involved in the development process to come together to define these core needs so everyone stays on the same page throughout the build.

It starts with a simple name, description, and purpose of each feature included in the end product. You can track the defined release month and its progress status throughout the building stage. And you can identify the time frame for developing the feature and decide who will take core responsibility for it.

Looking for more advanced features? You can set priorities and add custom tags, fields, and even dependencies within the distinct features. That way, by the time the product is released, you can be sure that it meets all core requirements.

Agile Project Management Template by ClickUp

We finish this guide with a general template for agile tools that can naturally guide your software development process. The Agile Product Management Template by ClickUp prebuilds an iterative software development and project approach that allows you to quickly build, provide feedback, and pivot as needed throughout the process.

To start, you get multiple views. Reserve your List view for the epics, initiatives, and agile user stories. Move to the board for a Kanban organization of to-dos and the workload to identify potential bottlenecks or productivity opportunities. Finally, the mind map can turn a complex roadmap into simpler, actionable pieces.

And advanced users can benefit even further. ClickApps allow you to build sprints, milestones, and dependencies more quickly. Add custom progress status reports for in-progress tasks, and you have the perfect agile tool to create your development workflow.

Focus on What Matters Most With a Software Development Template

Beyond the coding, what’s the most significant variable contributing to successful software development?

Every developer probably answers this question in a slightly different way. But most of them will have themes around goal setting, prioritization, scoping, and resources.

Those are the most significant factors around the edges. And those are the exact factors the right software development plan template can solve for you.

That’s especially beneficial if the templates you use can integrate directly into your productivity tool . Now you don’t just have an overview; that overview directly connects with existing tasks, timelines, and reports.

And that’s where ClickUp comes in. We built our platform for developers, whether you need the features or the templates. Start a Workspace for free today !

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How to Write a Software Development Project Plan?

Oleksandr Andrieiev, CEO & Co-founder

CEO/Co-founder of Jelvix. Expert in the development and implementation of operational policies and strategic plans. Since 2008 he has been dedicated to raising Jelvix company, supervising it and assisting its growth. C lients’ business goals are Jelvix’s top priority. Under his direction, Jelvix has grown from a startup to one of the global leaders in software development .

  • Engineering

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A software development plan describes the development process step by step. It covers planning, ideation, development, documentation, deployment, launch, and sometimes maintenance.

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What’s a software development plan?

Software development project plans allow product owners, stakeholders, and developers to optimize development. The goal of a software development plan is to provide clear answers to the following questions:

  • Which functionality is chosen to solve this problem?
  • Which tasks need to be formed to develop the described functionality?
  • What is the order of the feature development?
  • Who is involved in the project?
  • How is responsibility divided among the team members?
  • What are the expected dependencies in the product?
  • What quality metrics will define the efficiency of the project and the quality of the product?

If there’s a conflict or a team bumped into a dead end, they should be able to come back to the development plan and find the solution to their concerns. Preventing miscommunication and organizing the process is the main SDP meaning .

sdp-process

  • How to create a software development plan

To write a software development plan, you need to get all participants of the project on the same page. You can organize remote meetings via Zoom or Skype to discuss the plan’s structure and the main points. 

After the whole team discusses preferences regarding the plan’s contents, assign a responsible manager who will take responsibility for the plan’s completion. Usually, at this stage, business analysts and project managers carry the most responsibility for the document. 

The structure of the software development project plan

The first step in writing a software development plan is establishing its key components. In this part, we will examine the sections of a typical software development plan, and give you a checklist about their contents with a sample of a  software development project plans . 

  • Introduction

This section describes the purpose of the software development project and product. Your goal is to define which type of development the document describes, finalize the product’s overall concept, and your team’s main expectations. 

  • The project description: product concept, goals for the development;
  • The project needs: this section refers to business and functionality objectives;
  • Abbreviations: you need to describe all the acronyms, special symbols, and certain forms, used in the document. 
  • Project organization

A software development plan should depict the team’s structure, assign the managers of the project, and their responsibilities. You can create a table with all project participants and describe their functions in detail – here’s an excerpt from a software development planning template .

software development plan template

In this section, the team should describe any involved external groups – other teams and experts that developers will interact with. Typically, a software development project involves the following groups:

  • Testing/QA . If testers don’t cooperate with developers at the beginning stages or participate actively in ideation and research, it’s better to refer to them as an external group rather than all-time participants. 
  • Deployment . A software development plan should give detailed information on where operation teams come in and what their responsibilities are. It should also describe how developers and deployment specialists interact in their respective areas of expertise.
  • Marketing : marketing specialists have to join a software development project at the initial and final development stages for sure. A plan should assign a go-to marketing expert, whom developers can contact at any point in the project.

The project organization section allows teams to increase transparency. All participants know who works on the project and are aware of everybody’s responsibility. If there’s a bottleneck, you’ll have no issues with tracing the responsible team member.

software development roadmapping

This section of a software development plan describes the stages of the software development project, estimates the workload , and provides estimates. 

  • Estimates : predicted duration and cost of the project should be backed up with the team’s reasoning and circumstances for potential re-estimation.
  • Project plan : here, the plan states an approximate schedule, the project’s main stages, and available resources. 
  • Development phases : a project plan provides only a general description of the development process. You can go into more detail when describing each phase individually. For every phase, a team specifies its duration, objectives, and required resources. 
  • Objectives : each phase and product iteration should be driven by clear goals. Make the list of objectives for every stage of product development . The product owner and the development team should keep these objectives realistic and clear to all project participants.
  • Release plans : the team can give an estimate on the expected release date and specify its status (beta-, demo, alpha, etc.) 
  • Resourcing : this section describes available and unavailable skills, hardware, and software. For each stage, there should be individual resourcing sections. 

The management section of a software development plan should be constantly revisited throughout the project. The team’s estimates, resources, and deliverables will likely change, and software development plans should reflect these shifts. However, it’s crucial to keep the first version of the document intact, so stakeholders can always point at initially planned objectives. 

Read more about the most common software development strategies and take a look at benefits and drawbacks.

  • Project control

This section describes actions and approaches that the team and stakeholders will take to oversee the quality of the project and the team’s efficiency. It’s important to define your metrics beforehand, so all members know what they agree to. Here’s a checklist for planning project monitoring – and a software development plan example .

project control

  • Compliance with requirements : the software development team should offer strategies and tools that will be used to control the correspondence of the product to requirements. This includes user, business, functional, non-functional, and other software development requirements . 
  • Budget and schedule monitoring : you need to set up time and budget constraints. If there’s a threshold that the team should be aware of, it’s best to notify everyone at the beginning of the project. Describe which tools you will use to ensure cost-efficient resource allocation. 
  • Quality assurance : most development teams have their own tech stacks when it comes to code quality control . They should specify which tools they will use and provide the product owner with real-time access to all the reports.
  • Management : the project manager should have a set strategy for updating stakeholders on the team’s methodology, cooperation approaches, and communication methods. 
  • Risk prevention : the team should describe which tools and methodologies were used to evaluate the project risks. 
  • Finalization : a software development plan should include a clear definition of done – a set of conditions that a product or feature should meet to be seen as complete. 
  • Problem-solving : the management section should offer step-by-step algorithms for resolving conflicting situations. The team should offer a list of tools, deliverables, metrics, and mediators – all people and tools that will be involved in resolving an issue. 
  • Improvement plan : the team should describe when they are revisiting strategies established in the plan and which improvements they will be focused on throughout the project. 
  • Maintenance and support

After the development process is finalized, the cooperation between developers and the product owner rarely ends. Technical assistance will likely be required throughout the entire lifecycle of the product . A trustworthy software development partner understands this and documents this process in a software development plan – long before starting the project.

Having a detailed plan on maintenance, support, and documentation practices allows product owners to avoid vendor lock-in. The software development team should describe which information and assistance they will provide to the owner.  

  • Testing : if a team handles QA and testing as well, ask them to provide a separate plan;
  • Tech debt : developers should be held accountable for technical issues, found in their code. A development provider has to describe ways of handling tech debt and code quality control.
  • Documentation : the development team guarantees to deliver particular documentation (including a full list with all the documents). 
  • Maintenance and future releases: a software development plan can include the description of post-release cooperation between the product owner and the vendor. 

Setting up a clear algorithm for further support of the project ensures its long-term viability and scalability. 

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Risks associated with software development planning

Obviously, things can go wrong as early as at the planning stage. Some aspects of development can’t be objectively defined before the team actually starts working on the project, whereas others require experience. If you’ve never written a software development plan, take a look at these most common software development risks . In our experience, these are the issues that typically sabotage planning – but the good news is that most of them can be avoided. 

  • First estimates are highly approximate

A software development team should emphasize that there’s no 100% certainty in cost and time estimates. If a vendor promises to deliver everything at some definite time and on a budget, chances are, these experts lack experience in planning. A trustworthy team always takes margins of error into account.

estimated risks

The bigger the scope, the higher the risks 

The size of the project is another crucial aspect that influences the success of a plan. When a team is preparing documentation for large-scale projects, they only see a bird-eye view of the project. The more stages there are in the project, the more bottlenecks can occur. A dead-end on one development phase will cause a delay in another one. It’s a natural process that needs to be taken into account. 

  • Plans can tackle wrong needs

A software development plan has to be revisited all the time. When developers and business analysts create software development plans, they still lack a full understanding of project specifics. During the projects, the team’s and owner’s vision of the project can change dramatically. It’s necessary to rewrite a software development plan and make sure it always suits the latest project needs. 

Plans do not correlate with users’ best interests

Make sure never to skip user research and direct communication. Defining your target audience and talking to potential clients is the key stage of successful software development planning. If the project’s scope and requirements didn’t undergo user validation, you risk developing an irrelevant solution.

All teams aren’t on the same page

If a software development team cooperates with external teams, they should also be included in the process of software development planning. Ideally, the goal is to organize a meeting where all members, internal and external, are present. Having at least 1-2 common calls will help you keep everyone in the loop and understand their vision of product development. Getting everyone up to the same speed early on will help avoid conflicts and miscommunications at the later stages.

product manager role

Best practices for creating a software development plan

To succeed in software development planning, you just need to follow standard best practices. They are very feasible – you won’t need much time to incorporate them into your cooperation, but in the end, these details will make a difference. 

  • The work is broken down into modules

Creating the entire plan in one sitting is an impossible mission. You will need to break the process down into manageable chunks. We suggest using a module system: define each section as a module and assign responsible team members. Set a deadline for each module and make sure that all teams are transparent about their work scope. 

  • Research is shared real-time

Research is an indispensable process during software development planning. The results of market research, user reviews, interviews with focus groups, and analysis of similar projects should be available to all team members in real-time. If there are updates, all members must receive them simultaneously. 

  • The plan is constantly revisited and modified

Software development planning is an ongoing process. The scope of priorities of software development is constantly evolving. Software development has to be relevant, which is why the team needs to revisit it on a regular basis. Be sure to keep the previous versions as well, just in case there’s a dispute during the project. You can use color codes to keep track of different versions – take a look at software development plan examples . 

software project plan example

The team asks for users’ opinions

After the feature has been defined as done, a team has to test it on actual users. The findings should be reflected in a software development plan. Interactions with users might inspire the team to shift focus from one developmental approach to another or highlight a need to acquire new resources. All these changes have to be documented in the plan.

infographic software development plan

Software development planning is just as impactful as the development itself. It sets a foundation for your product’s success and provides the team with an opportunity to introduce stakeholders to their methods, methodologies, and standards. It’s a long-term investment: a software development plan will be one of your main documents for years. You can even reuse approaches in other projects and for other products. 

At Jelvix , we take software planning seriously. Our goal is to provide clients with objective project estimates, risk evaluation, cooperate with potential users, and define tangible metrics for evaluating project success. Our business analysts and project managers would be happy to share their insights – just drop us a line with a brief description of your project’s scope. 

Use our talent pool to fill the expertise gap in your software development.

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  • What’s a software development plan?
  • The bigger the scope, the higher the risks 
  • Plans do not correlate with users’ best interests
  • All teams aren’t on the same page
  • The team asks for users’ opinions

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7 Best Business Plan Software for Startups in 2024

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Businessman and businesswoman next to a graphic that says Top 7 Planning Software Tools.

Launching a new startup is an exciting yet challenging endeavor. Crafting a comprehensive business plan is a critical first step for any founder to outline their vision, objectives, and strategy. It acts as a roadmap to help guide important decisions and next steps as a company grows.

With so many options available, finding the right business planning tool can be daunting. The best software should be affordable, user-friendly, and offer a robust set of features to aid in financial modeling, strategic planning, and more.

In this review, we’ll explore some of the top business plan software solutions designed specifically for entrepreneurs. We’ll compare capabilities, ease of use, templates and resources, integrations, pricing, and more. Whether you’re looking to create an investor-ready plan or simply organize your strategy, choosing the right tool can help you get started on the right foot.

Our #1 Pick: LivePlan

Save time and create a professional business plan with intuitive tools and step-by-step guidance.

Unsure if LivePlan is right for you? Continue reading our comprehensive review below to learn more and explore your options.

Best Business Planning Tools

Best Business Plan Software Overall

Most User-Friendly

In this review, we’ll look at seven of the best business plan software platforms — discussing their pros, cons, features, pricing, and more — so you can decide which one is right for your startup.

Best Business Plan Software for Startups 2024:

  • LivePlan – Best Overall
  • Bizplan – Easiest to Use
  • Enloop – Best Automation Features
  • PlanGuru – Best Financial Forecasting
  • IdeaBuddy – Best for Idea Validation
  • iPlanner – Best for Nonprofits
  • Wise Business Plans – Best Professional Services

The following tools all have their own great features. Based on its affordable pricing and usability, LivePlan is our top business plan software choice for startups.

Try LivePlan today or continue reading to explore your options!

Best Business Plan Software: LivePlan

LivePlan is the overall best business plan tool, offering a large number of features at an affordable price.

1. LivePlan – $15/month to $30/month

We love LivePlan overall because it offers great value at an affordable cost. The software lets you quickly create a business plan from anywhere in the world using what is arguably the best business plan software available on the market. It does everything better than its competition and costs way less.

What’s more, the online “cloud-based” platform is easy to use and you are under no contract or obligation to keep paying for the service. Even better, if you decide to stop service for whatever reason, Palo Alto Software, the makers of LivePlan, will keep your account active and data preserved for at least a year should you decide to reactivate your account later.

  • Create an unlimited number of business plans
  • A forecast feature for those less mathematically inclined. Plug in data, and it will generate charts, graphs, figures, and even the profit and loss, balance sheet, and cash flow statements
  • 500+ business plan templates spanning all major industries
  • Real-time financial data tracking
  • Performance dashboards track sales and budgeting
  • Create one-page pitch plans for potential investors
  • Milestone scheduling feature — Some people will use it when working with others on their plan; it will let you assign milestones to people.
  • Low-cost annual plans
  • Affordable pay-as-you-go plans
  • No cancellation fees
  • Data saved for 12-months, even after cancellation
  • Clean, modern platform
  • Cloud-based; works on any business machine (Linus, Windows, Mac)
  • Integrates with Quickbooks and Xero to import your data easily
  • Knowledgeable customer support to get help with your plan
  • No valuation capabilities
  • Templates built on Palo Alto Software’s earlier software Business Plan Pro require some modifications to be used on LivePlan

Insider Information

Talking to the nice people at LivePlan we learned some inside information that we wanted to share with our readers.

Here’s what we learned:

  • LivePlan has been used by contestants on ABC’s hit show “Shark Tank” to win over angel investors to help them get their ideas and businesses funded.
  • Accountants use LivePlan as an added-value service to sell to their clients.
  • Businesses continue using LivePlan because of a feature called “Dashboard” which lets you manually enter your actuals or pull actuals from Quickbooks online to do comparative forecasting and analysis.
  • LivePlan helps with business continuity planning (BCP).
  • LivePlan executives use LivePlan to make important business decisions.
  • “Dashboard” does profit and loss, cash flow, and balance sheet reports and lets you compare and contrast your actuals from your forecasts to be able to show to investors.
  • LivePlan lets you create business plans in 1/5th the time it takes using templates.

Customer Reviews

LivePlan receives great feedback from customers. LivePlan reviews average 4.5 stars out of 5 on GetApp. LivePlan is an easy company for us to recommend for the best business plan software.

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2. Bizplan – $29/month, $249/year, $349 lifetime

Bizplan rates high on our list because they offer a lifetime plan that gets you “forever access” to their business plan software. As an added bonus, you also receive free access to Startup Courses and LaunchRock, a landing page builder.

  • Easy, “fill-in-the-blanks” plan builder
  • Publish your business plan online
  • Unlimited business plans
  • Bizplan takes care of the financials
  • Cloud-based (use any browser on any computer)
  • Options to add more graphics and photos
  • Low-cost yearly plans
  • Create unlimited business plans
  • Xero to import your data easily
  • Excellent and responsive customer support (email/chat/phone)
  • Free access to Startup.com and LaunchRock.com
  • Discount at Fundable.com (connect with lenders and investors)
  • Can’t export in Word
  • Doesn’t currently integrate with QuickBooks
  • No free trial
  • No third-party app integrations

Talking with BizPlan insiders, we learned that the premise behind BizPlan is to help startups easily create professional business plans to give them a leg-up with lenders and investors.

Here’s what else we learned:

  • BizPlan’s does all your financial calculations for you.
  • BizPlan strives to be an all-in-one solution for Startups needing funding.
  • BizPlan is constantly making improvements to its software.

BizPlan receives great feedback from customers. BizPlan reviews average 4.4 stars out of 5 on GetApp. Still a relatively new option, BizPlan already has over 30,000 satisfied customers. As their platform grows, we wouldn’t be surprised to see them integrate even more valuable features. Keep a close eye on this one.

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3. Enloop – Free to $39.95/month

If you’re looking to try before you buy, Enloop is a strong choice as one of the only business planning software tools with a free trial.

  • User-friendly platform
  • Compare your financials against your industry’s performance
  • Bank ready financial statements (Profit and Loss, Balance Sheet, Cash flow)
  • Lets multiple team members work on a business plan
  • 36-Month detailed financial reports
  • Sync date and text into your business plan
  • Real-time performance rating
  • Generated business plan Pass/Fail report
  • Multiple currency formatting
  • Seven-day free trial (no credit card required)
  • Advanced financial ratios
  • Financial projections
  • Video tutorials to help you with the writing process
  • No phone or chat support, just a “contact us” form.
  • Three business plan limit per account
  • Doesn’t integrate with QuickBooks or Xero
  • No financial forecasts beyond 36-months
  • No 30-day money-back guarantee

We learned that the premise behind Enloop is to make business planning easier for entrepreneurs. Enloop achieves this by making software simple to navigate through and takes risks off the table with their no credit card needed seven-day free trial. Their business plan creation software offers financial forecasting features for up to 36 months.

  • Enloop utilizes 16 financial ratios to get your business ready for investors.
  • Enloop offers some sample business plans that are easy to modify.
  • Enloop’s performance score increases as you create your detailed plan.
  • A new business or small businesses benefit the most from Enloop’s solutions.

Enloop receives fair feedback from customers. Enloop’s reviews average 3 stars out of 5 on PCMag. Enloop’s main complaint is its lack of instructional text for writing mission statements and other key sections. What they rank high on is their efficiency and the speed at which the software lets you write a business plan.

Even beyond the free version, Enloop Basic is just $9.95/month ($6/month when paid annually), so they’re one of the least expensive tools for writing a business plan.

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4. PlanGuru – $99/month to $299/month

PlanGuru is a good option if you’re looking for considerably more robust software that offers quite a bit more. The most notable feature we like is the valuation tool, only present on the desktop version of the software. PlanGuru lets you calculate the valuation of your business using three different methods. No other business plan software offers this that we know of.

PlanGuru also offers budgeting, forecasting, and performance tools to help you put together a business plan. In the main, PlanGuru allows you to get a custom-tailored three financial statement budget model up and running out of QuickBooks or Xero in a matter of minutes. PlanGuru’s business plan writing software takes you through a setup process where it asks you questions such as:

  • What’s the first month of your fiscal year?
  • How many historical years do you want to import?

And, once you answer these questions, PlanGuru then generates a model for you that you can then populate with your historical data if you have it. Then you can go through PlanGuru’s 20+ projection methods.

Some financial data projection methods include:

  • Expenses, like payroll, etc.
  • Balance sheet items, like accounts receivable, accounts payable, crude expenses, prepaid expenses, loans, etc.

These are only a few of the features the business plan software offers. Here are some more.

  • Budgeting/Forecasting Software
  • Analytics Service for Financial Performance & KPIs
  • Valuation calculations (desktop software only)
  • Desktop and cloud-based options
  • Free 14-day trial and 30-day money-back guarantee
  • Great customer support and knowledgeable sales staff
  • Lower-cost yearly plans offered
  • Advanced financial calculations
  • Business valuation calculations
  • No contracts
  • Integrates with QuickBooks and Xero
  • Costlier than LivePlan and most other business plan software options
  • Additional cost per user can add up quickly

The great thing about PlanGuru is that the only thing you have to worry about is the income statement and balance sheet projections because the cash flow statement is automatically generated.

Then once you have the cash flow statement, income statement, and balance sheet in place, you can then lock down the budget.

  • PlanGuru’s desktop version has three different types of valuation methods that calculate the worth of your business.
  • PlanGuru has some really nice reporting tools that pull together your financial statements into table formats, say, for the bank, line-by-line.
  • PlanGuru also has some nice charts, graphs, scorecards, and some easily digestible reports that can help you visualize how your company is performing.
  • Exports to Excel, PDF, and Word documents –and, there’s even a tool that lets you create customized reports.
  • You can print your plan off too to show partners, lenders, and investors.
  • PlanGuru now offers a cloud-based version of its software, though it will take some time to catch up to the rich features offered by the current desktop software version.
  • With PlanGuru you also get free updates, bug fixes, and new releases as they become available.

Important Note: These tools are important because investors may want to see not only historical performance but also projections.

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5. IdeaBuddy – Free to $35/month

IdeaBuddy makes our list because of what’s behind their approach. IdeaBuddy focuses on helping entrepreneurs develop their idea first, then share it, and then refine it into a plan. If you have a business idea and don’t know what to do next, IdeaBuddy could be what you’re looking for in a business plan software.

  • Single-page business plan pitch (Idea plan)
  • Clean modern design platform combined with great financial tools
  • Marketing plan for selling and promoting your products
  • Market overview plan where you create targeted customer profiles, identify your competition and calculate the market potential
  • Business plan creation that includes forecasting performance and cash flow projections
  • A proprietary algorithm calculates a final score for your idea providing recommendations for improvement after you complete “Story Mode”
  • Idea Journal, that is an internal business plan for you to show potential investors
  • A lifetime plan costs only $178
  • Great for developing ideas
  • Great for doing market research
  • Pay-as-you-go plans offered
  • Email-only customer service
  • Software lag time issues
  • Fewer software options than most other small business options

IdeaBuddy has some great features that are fantastic from idea conceptualization down to cost projections and the laying out of steps to take to start a business. We would have liked, however, to been given more KPIs that would notify us of tasks, help with idea validation, and help us measure other objectives to better monitor the health of our business. Another thing lacking was the design of the finished plan–it contained some noticeable structural issues.

IdeaBuddy has received some outstanding customer reviews on GetApp. IdeaBuddy has earned a 4.6-star rating out of 5 possible stars.

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6. iPlanner – Starts at $55/year

iPlanner is a comprehensive business plan software that has been aiding entrepreneurs since 2007, providing a robust framework for developing business plans, models, and financial forecasts online.

  • Unlimited Team Members & Collaboration
  • A La Carte Pricing Model vs Packages
  • Discounts for Serial Entrepreneurs & Business Coaches
  • Solid amount of industry knowledge and experience.
  • They’ve got two trademarked business planning services, Startup Framework™ and Strategy Designer™
  • All of their business planning packages allow you to have unlimited collaborators and assign people three different roles: Project Owners, Advisors, and Viewers.
  •  Their Startup Framework software has a business modeling section where you can design a business model canvas and strategize as much as you need before diving into your plan.
  • Doesn’t have a month-to-month option for either of their services. Their Strategy Designer is payable only annually, while their Startup Framework is available for 3-month, 6-month, or 12-month payments.
  • They don’t offer refunds
  •  Their website is pretty old school and tough to navigate.
  •  Unlike other business planning software, iPlanner doesn’t offer a free version or trial. However, you can take a tour of their Startup Framework software or view a demo of the Strategy Designer to get a feel for them.

iPlanner’s Business Planning Software

If a simple framework is all you’re looking for, iPlanner can help you out. They don’t have many bells and whistles, but at these price points, they offer a good value for nonprofits and corporations.

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7. Wise Business Plans – Pricing by Request

Wise business plans website is a little confusing to navigate, and pricing is by request only, which can get frustrating. They do have a lot of options for different kinds of business plans for various types of business types, which makes them versatile. They also have business building and funding options as well. And, if you wish to establish business credit, they offer net-30 accounts that get reported to Equifax business.

  • Claim to be the only business plan company to write for Fortune 100 and 500 companies
  • Business formation services
  • Business license searches
  • EIN services
  • Digital marketing services
  • Business website design and branding
  • Has a lot of helpful information
  • Helpful options for forming your business
  • Options to help after you start your business
  • Helps small businesses establish business credit
  • Not an actual business plan software
  • Expensive by comparison
  • Website is difficult to navigate
  • Pricing is by request only
  • Limited products and features
  • Turnaround is one month
  • Requires some work on your end

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Business Plan Software Pros and Cons

  • By using business plan software providers, you’ll be able to create a solid outline for your business. Although some of the options above are better than others, each will walk you through from start to finish.
  • No matter how you look at it, business plan software is cost-effective. As long as you actually use the tool, you’ll generate significantly more value than you’re spending on monthly subscription fees.
  • If you spend the time to create a solid plan, you’re much more likely to hold yourself accountable. Think of planning software like an accountability buddy for entrepreneurship.
  • Your business plan tool will help set realistic financial goals, and most can also keep your bottom line in check by integrating your accounting software.
  • Business planning software enables you to collaborate with partners, mentors and investors.
  • Some of the business plan tools don’t offer support and can have slightly buggy features. That said, if you’re serious about writing a solid plan, go with a tool that’s constantly updated and well made.
  • Although some business plan tools have a collaboration feature, none of them can review it when you’re done. All business planning tools lack a human touch.

How to Choose the Right Business Plan Software

With the array of business planning tools available, it can be daunting to select the right one for your needs. Here are some tips for choosing a business plan software solution:

  • Consider your skill level – Opt for software like a wizard-guided template if you are less experienced in writing plans. Choose more advanced software with greater flexibility once you know what you are doing. Look for drag-and-drop tools to easily organize sections.
  • Determine your budget – Prices range from free to several hundred dollars. Know how much you can spend before shopping.
  • Compare features – Look for software with the specific tools you need, like financial projections, sample text, customizable templates, and more.
  • Evaluate the financial tool capabilities – The software should provide extensive financial tools like forecasting, modeling, projections, and dashboards to streamline financial planning.
  • Check reviews and ratings – Get feedback from other users about their experience with the software. High reviews indicate easier, more user-friendly software.

Which Is the Best Business Plan Software?

You know the unique requirements of your startup better than we do. These are all quality services that offer business planning software tools for entrepreneurs like you. Feel free to read over our full reviews if you’d like to know more about any of them or even visit the websites directly.

In general, we do prefer LivePlan because they have a huge library of business plan templates, and we love their convenient dashboard. They’re the planning software that is most likely to help you via customer support, continue updating their tool, and figure out ways to make your business experience better. Enjoy!

What is the purpose of a business plan?

The purpose of a business plan is to provide a structured outline and roadmap for a business’s goals, strategies, and operations. It serves as a guide for decision-making, resource allocation, and management. 

Furthermore, it can be a crucial tool for attracting investors, securing loans, and ensuring that all stakeholders have a clear understanding of the business’s direction and objectives.

What does business plan software do?

Business plan software assists entrepreneurs and businesses in creating, organizing, and refining their business plans. It provides tools, templates, and guidance to streamline the planning process. 

Features often include financial forecasting, market analysis, visual aids like charts and graphs, collaboration capabilities, and even integration with other business tools. This software aims to simplify the task of creating a thorough and professional business plan.

How do you write a business plan?

To write a business plan, start by writing an executive summary that provides an overview of your business idea, products/services, market opportunity, and projected growth. Outline your company description, industry analysis, target customers, competitive advantage, marketing and sales plans, operations, management team, and financial projections.

How long should a business plan be?

The length can vary based on the complexity of the business, its stage, and its intended audience. In general, it might range from 15-50 pages. However, the key is to ensure that the plan is comprehensive yet concise. 

For many situations, especially when seeking investment, a more detailed one is preferable. Yet, for internal purposes or for businesses at very early stages, a shorter, more concise plan might suffice.

Are there business plan templates on Word?

Yes, Microsoft Word has business plan templates you can download and customize. The templates provide section headings, instructions, sample text, and tables to input your specific business information.

What is Palo Alto Software?

Palo Alto Software is a company that’s been around since the late 1980s. They created business management software for startups and existing businesses. The software has since been updated and rebranded as LivePlan and today happens to be one of the most sought-after business plan software available in the marketplace.

Individual Business Plan Reviews

Further Reading

  • What Is a Business Plan? July 2, 2024
  • Lean Startup Business Plan Guide July 2, 2024
  • The 7 BIGGEST Business Plan Mistakes to Avoid July 10, 2024

Topics to Explore

  • Startup Ideas
  • Startup Basics
  • Startup Leadership
  • Startup Marketing
  • Startup Funding

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business plan in software development

Software Development Plan Template

business plan in software development

In the real world, projects have deadlines to hit, budgets to stick to, and requirements to meet. No matter what process you use to get work done, you’ve got to have a plan to ensure your software project stays on schedule for a successful delivery. 

Our software development plan template can help you put a clear plan into motion quickly and easily. Use this basic foundation to build out your process and track important tasks and milestones from research to deployment.

What is a software development plan?

A software development plan is simply a timeline of your project. It shows when each phase of your software project is scheduled to begin and end, as well as the steps required to complete each phase of work. 

A software project plan gives your development team a big-picture understanding of what it will take to get the job done on time and budget, including:

  • Estimated time to complete work/sprints
  • Important milestones, dependencies, deadlines, and deliverables
  • Resources needed to accomplish each phase

Why is a software development plan important?

Most software developers use an Agile framework to get work done. And we get it: Agile makes it easy to ship a product and keep iterating on it. 

But it’s still important to have a plan. There are time frames around your work—even when you’re iterating—and that means your project needs a clearly defined start and end date. And someone on your team should always have an eye on the bigger picture to make sure you’re making progress on your goals. 

Using a gantt chart to outline your plan ensures important milestones, like approval or launch dates, don’t get lost in the rush and enables you to account for dependencies between tasks or work phases. It also gives you clear visibility into how work stacks up across all your projects so you can take active steps to keep your team from being overloaded.

Don’t worry: Formalizing your plan doesn’t mean everything’s set in stone. Plans are meant to be flexible, so feel free to adapt your plan to fit your team’s process, whatever that may be. For example, why not build Agile sprints into your gantt chart ? This hybrid approach allows you to:

  • Foster collaboration and transparency
  • Account for stakeholders in the process and create a more formalized feedback loop 
  • Build approval and iteration cycles into your project plan

How to create a software development project plan

Now that you know why a software development plan’s important, let’s talk about how to build one. Here are some common phases most software projects include. Consider these key steps when developing your own project plan. 

Research and discovery

Before diving right into a complex software project, take time to understand the full scope of work and detailed requirements that will lead to a solid finished product. Talk to stakeholders, team members, and even potential users to get their take on how the finished product should function to meet everyone’s needs. 

Once you have a clear grasp on the scope and requirements, use a gantt chart to map out your project timeline and resource assignments. Regardless of your team’s workflow, you’ll need to account for people’s time and include important checkpoints for approvals in the project schedule. 

While some teams can jump into simultaneous design and development sprints, the design team typically needs to visually bring the idea to life before any coding can begin. Don’t forget to build time into your plan for collecting feedback and getting final approval on the design work from stakeholders to ensure a smooth and timely hand-off to developers. 

Environment setup

Does any groundwork need to be laid before development begins? Be sure it’s included in your plan. For example, you may need to schedule in time to set up staging, production, and/or QA environments—depending on what’s important to your team’s testing process. 

A good software development plan encompasses every step of a sprint, including:

  • Planning the sprint work
  • Running the sprint period 
  • QA and testing
  • Fixing bugs
  • Stakeholder review

There’s no limit to the number of sprint cycles your plan can include, so rinse and repeat the process for as many iterations as you need. Just be sure you’re also planning time for retrospectives and backlog grooming between sprint cycles. 

Don’t forget to keep track of your backlog too! Add a backlog section to your plan so you can add tasks for functionality changes or new user stories as the project progresses.

Every software project is different, and the tasks you include in each phase of your plan will vary based on the work you’re doing. A template provides a great starting point and can be easily customized to fit your process and project needs. 

Free software development plan template

Ready to map out a timeline for your next software project? Give our software development plan template a try! This free gantt chart template gives you access to the following features to enhance your software project planning:

  • Task scheduling
  • Workload planning
  • File sharing
  • Team collaboration

Examples of software development plans

Flexibility is everything when it comes to software projects. With TeamGantt, you can view your plan in a variety of formats so it’s easy for anyone on your team to visualize tasks. 

Let’s look at some examples of how you can use TeamGantt’s different views to manage your software development plan. 

Visualize work phases—sprints included!—in a simple timeline format. Here’s a quick glance at a few helpful features you’ll find in the gantt chart view.

Drag and drop

The flexible drag-and-drop interface makes it easy to move things around on the schedule as needed if (and when) things change. Drag entire groups of tasks to quickly reschedule a sprint cycle. Easy as that!

Example of TeamGantt's drag and drop scheduling in gantt chart view

Dependencies

Tasks may need to be completed in a particular order in your project plan. For example, you most likely won’t deploy anything before ensuring that you’ve done at least one round of testing.  Ensure work gets done in the right order with dependencies .

Example of task dependencies in TeamGantt's gantt view

Call out key dates, deadlines, approvals, or deliverables in a project by using milestones , and hit your launch date right on schedule!

Duplicating groups

Need to add more sprint cycles to your plan? Simply duplicate task groups to save time on task setup. Then, drag and drop to reschedule it in your timeline.

Duplicating task groups in your software development gantt chart to make planning easier

Assign resources to tasks

Make sure everyone’s aware of how their work fits into the bigger plan by assigning teams and resources to tasks . 

Assigning resources to tasks in your software project plan

Looking for a quick rundown of the project work? This view is easy to digest and shows you what each phase of the plan includes with expected delivery days. Use List view to check in at your next standup meeting. 

Using TeamGantt's List view to check in on your software development project plan in standup meetings

Use Calendar view to get an intuitive look at when work will fall on the monthly calendar. It’s a great tool for touching base with stakeholders so you can plan reviews around dates that work for them. 

Using TeamGantt's Calendar view to plan software development project reviews around stakeholder schedules

Create a plan for your software development project with TeamGantt

Ready to get started on your next software project? We’ve created a free software development plan template for you in TeamGantt so you can jump right in!

Customizing the template is quick and easy, thanks to TeamGantt’s drag and drop simplicity. And since everything’s online, your whole team can collaborate on activities in real time.

Sign up for a free TeamGantt account today , and save time on project setup with this free software development plan template!

business plan in software development

Best business plan software of 2024

For planning your business finance

Best overall

Best budget, best established, best for speed.

  • How we test

The best business plan software makes it simple and easy to plan your business finances in order to present them to a bank or investors.

Business Plan

1. Best overall 2. Best budget 3. Best basic 4. Best established 5. Best for speed 6. FAQs 7. How we test

The whole point of a business plan is that it allows you to evaluate your strengths and weaknesses, not least via your Unique Selling Point (USP) ,and make product or service comparisons with competitors.

Of course, even the best business plan relies on estimates and guesstimates, as it's impossible to predict market changes, developments, and future performance under such conditions. 

Ultimately, though, a business plan will demonstratively prove why your business is a solid enough investment to risk putting money into, and shows that you have properly and thoroughly researched your market, and details the real potential of a new business opportunities.

Here then are the best business plan software providers currently available.

You may also be interested in our featured business guides on best business laptops , best business computers and best business smartphones .

The best business plan software of 2024 in fill:

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

Website screenshot for Bizplan

Reasons to buy

Reasons to avoid.

Bizplan is the online business planning tool that claims usage of 30,000 startup founders from the Startups.co platform. They use a guided creator that can break the big project down into the component pieces that get tracked with a Progress Tracker, and expert guidance each step of the way including templates that can be dropped in, and completed, along with simple integration of visuals along the way.

Additional resources are also provided via the Bizplan Academy, with lessons on relevant topics, for example, “Building a Brand: How to Tell a Powerful Brand Story,” and “Critical Path Your Way to Higher Revenues,” among the many offerings. Those that need even more assistance also can take advantage of an expert consultation from a financial expert.

  • ^ Back to the top

Website screenshot for PlanGuru

2. PlanGuru

PlanGuru is a comprehensive, and powerful software package in the business planning space. Education is provided via a series of case studies at their PlanGuru University and a whole slew of video tutorials.

The feature set includes flexible budgeting that can handle a simple small business, or a larger multi-department operating budget, and financial forecasting that uses multiple methods, including intelligent and turn-key methods - twenty methods in total. Historical results can also be imported with the general ledger import utility which can then applied to produce a rolling forecast. They also offer PlanGuru Launch, a service to bring in expertise and is charged per hour of assistance.

A significant downside is Planguru charges a higher cost than other software options. The cheapest option is around $75 per month for one business entity when billed annually. While there is no free trial, PlanGuru does offer a 30 day money back guarantee. 

Website screenshot for Enloop

Our expert review:

Enloop is a great choice for business planning software for the cash strapped business as it is the rare offering that has a free tier. Step up up to the next tier, and this is no barebones product, as it has over 100 currency symbols, can automatically generate bank-ready financial reports, and even has automated text writing that can sync with financial data to turn it into text. There is also a real time performance score assigned, that dynamically changes as the business plan is strengthened.  

The plans start with the Free tier, which is limited to a single business plan with simple text, no images, and does not offer any advanced features. The next plan up is the Detailed plan, that supports three business plans, and offers a significant 55% discount when paid annually, making it even better value. This plan costs around $20 per month. For a more comprehensive package you can buy the Performance plan costing around $40 per month.

Read our full Enloop business plan software review .

Website screenshot for LivePlan

4. LivePlan

LivePlan is business planning software that offers a simple pricing scheme as there is only a single plan to choose from. As they have a 15+ year track record, they offer a clean and simple interface, that can create business plans that look like they were done by an expert consultant, and the software includes a live dashboard that can track day-to-day performance. Those with writer’s block will benefit from the over 500 included sample plans that can be turned to for inspiration.  

Rather than complicate things with too many tiers to choose from, LivePlan only has a single plan which can be paid for monthly or annually.

Website screenshot for Business Sorter

5. Business Sorter

Business Sorter promises to simplify and speed up business planning and claims to be able to flesh out a plan in an hour or two, via a novel 273 card sort system that covers many common situations.

The ability to reword cards is included, or also to add cards to the already expansive deck, so no worries if there is not a pre-made card for your situation. Unlike some sites that have videos, the educational resources here are provided as PDFs and Word files, which can be quicker to access, but harder to follow for some learners. 

The lowest tier plan, Basic is fully featured, and includes up to three team leaders. 

Read our full Business Sorter review .

Other business plan software to consider

We've only covered some of the most popular business plan software platforms out there, but there are a number of other notables worth mentioning, plus a wide variety of providers of business plan templates. Below we'll briefly cover a range of some of the additional options out there that are worth considering to get your business plan right.

Go Business Plans is more of a consultancy than a software solution, but is worth mentioning for the simple fact that it's one of America's biggest business plan companies. While software might be able to do the job for you, if you're looking for significant funding, it's probably useful to get some professional advice, not least in terms of strategic planning, feasibility studies, and financial projections to ensure you have a solid base for your business plan.

Wise Business Plans provides a very wide range of templates to work from in constructing a business plan. These are particularly designed with funding in mind, no matter what kind of business you run. What is especially helpful is that Wise doesn’t simply deal with business plan templates for a diverse range of business types, the company also provides plan templates for franchises and non-profits.

Plan Writers  is another bespoke service that essentially listens to what you want and then puts the plan together for you. Again, this technically falls outside of business plan "software", but the chances are you'll use a software package as a platform to build from, and Plan Writers can then help you build up from that base.

Bplans is another provider of business plan templates, but goes beyond that with additional pitch and SWOT analysis templates. There are also business plan guides, industry reports, and a free course on writing a business plan. Bplans also publishes a lot of free-to-use articles on business planning, financials, and tax reporting, to help ensure you can keep your figures and projections accurate and compliant.

We've also listed the best free software for small business .

A business plan is essentially your roadmap to profitability from an initial investment. Whether it's your own money, or a loan from a bank, it's still a good idea to set up a business plan for yourself.

Main things to look to are a SWOT analysis to provide an idea of your business idea's strengths and weaknesses, as well as identify a unique selling point (USP) that will give your business an edge.

While business plans inevitably demand the use of figures, and while these can be impossible to be accurate with, at least by making intelligent guesses you can set yourself targets to work towards.

That's another common feature of a plan, so that specific periods you can review your business progress and make adjustments to your plan as required. This allows you to use real figures for your projections, allowing you to better plan ahead.

Which business plan software is best for you?

When deciding which business plan software to use, first consider what your actual needs are, as sometimes free platforms may only provide basic options, so if you need to use advanced tools you may find a paid platform is much more worthwhile. Additionally, free and budget software options can sometimes prove limited when it comes to the variety of tools available, while higher-end software can really cater for every need, so do ensure you have a good idea of which features you think you may require.

How we tested the best business plan software

To test for the best business plan software we first set up an account with the relevant software platform, whether as a download or as an online service. We then tested the service to see how the software could be used for different purposes and in different situations. The aim was to push each business plan software platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.

Read how we test, rate, and review products on TechRadar .

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  • Software Development

How to Create a Software Development Plan for Your Dev Team

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Embarking on the journey of creating software is akin to building a house; without a blueprint, the process can become a labyrinth of confusion. Let’s face it, a  software development plan  is your compass in the digital wilderness. It delineates the terrain, plotting a course from nebulous ideas to polished, functional software.

In this realm, precision is paramount. Lacking a detailed itinerary can send resources spiraling and timelines into chaos. You’re craving a master plan, and that’s precisely the treasure map we’re about to unfold.

Within these lines, you’ll unearth the bedrock principles of  project timelines ,  requirement analysis , and the venerated  Agile methodology .

By article’s end, anticipate having your own quiver of strategies – from  code repositories  to  testing strategies  – ready to launch any software venture.

Delve into the  architecture  of a plan that champions  quality assurance  and steers clear of  technical debt . Master the art of  sprint planning  and evolve beyond  bug tracking  to a symphony of  deployment schedules  that resonate success.

We’re not just building software; we’re crafting legacies in code. Join me, and harness the power of a plan that propels visions into reality.

What a Software Development Plan Is

Every software development project, whether following the Waterfall model or Scrum methodology , has some features in common.

The process starts with conceiving an idea. Next comes its design, realization, and programming, all crucial in the development lifecycle .

It should also encompass the later parts of the application’s life cycle, including software maintenance and user acceptance testing (UAT) .

In its simplest form, a software development plan is a timeline of the project . It showcases the scheduling for each phase, indicating when it starts and when it concludes. This planning aids in task tracking and sprint planning .

Zooming in on a phase reveals the different substeps, code reviews , and integration testing that it entails.

A software development plan communicates the approach that the project will undertake, the required  product roadmap software tools  and platforms, and the needed resources. This clarity is vital for the project team members, as well as clients and other stakeholders. You can use a flipbook software to document your plan, capturing elements like technical specifications and presenting it in an interactive way, so your team and clients can effortlessly grasp it.

The development plan answers the following questions:

  • What problems does the software project aim to address and solve?
  • What are the main tasks and feature prioritization ?
  • What are the resources, source code management, and version control mechanisms that the project involves?
  • When during the project are the resources and code repository needed?
  • Which is the functionality chosen to address the problem?
  • What is the estimated time to complete the project/sprints?
  • What are the milestones , deadlines , deliverables , dependencies , and change requests ?
  • Who are the ones involved in the project?
  • What are the responsibilities of each team member and their role in system integration ?
  • How is the quality measured? What are the quality metrics and quality assurance procedures?

There are various elements that managers may incorporate in the software management plan. These essentials include:

  • The expected outputs of the software, emphasizing its software architecture .

The functionality details might remain undefined at this juncture. However, the plan should document the outputs and their relevance in the project scope .

  • Who will release the software? This could be the principal investigator, project manager, lead developer, or someone responsible for continuous integration/continuous deployment (CI/CD) .
  • The revision management procedure, which encompasses the software development process and its iterations.
  • The license for each output, ensuring proper software maintenance .

Want to give your career a chance? Check out this course from IBM.

The Full-Stack Cloud Native Application Developer Professional Certificate program by IBM is an excellent opportunity for anyone interested in starting a career in software development .

With 10 courses covering a wide range of technologies and tools, you’ll gain practical skills and knowledge , work on hands-on projects, and build a portfolio of applications that you can deploy on a cloud platform using Cloud Native methodologies. No prior experience is necessary, and you can earn college credits upon completion.

How to Write a Software Development Plan

To construct an effective software development plan, it’s vital to understand its importance and how it fits into the broader software design and architecture landscape.

Below are the most common phases of a software development project, often seen in both Agile development and the Waterfall model . Use them as a guide when detailing the phases and elements of any project.

Analysis and Planning

After a client puts in a request for the development of software, the management team, including those familiar with project management and Scrum methodology , sits down to plan. These are some important elements to consider:

  • Alignment . How does this project fit in with the company’s mission, goals, and overall software requirements specification ?
  • Resources . Does the company have the human, software tools , and platforms to achieve project success?
  • Scheduling . How does this project align with the development lifecycle , timelines of other projects, and goals?
  • Cost and Budget estimation . How much will it cost? And is it aligned with the project’s resource allocation ?

Get all the involved departments together , ensuring task tracking and sprint planning . This includes developers, project managers, security, quality assurance teams, and other stakeholders. Using a product planning software tool is an excellent way to manage all this, ensuring adherence to coding standards and maintaining a clear documentation .

Define The Goals

When defining the goals of the project, specify intentions, visions, and preferred endpoint . Such clarity makes it easier to predict the outcome of the project, both for the client and the company. This definition stage is crucial for setting a proper project scope . Something that is often overlooked leading to project scope creep, a major project plan risk that could have been easily avoided.

Defining the goals is also essential to write a realistic, concise project plan that accounts for software maintenance and user acceptance testing (UAT) phases.

Software should automate certain tasks, boost productivity, streamline processes, and align with the chosen functionality to address problems. The exact goal and how it fits into the development phases should be clear.

With that in mind, define how to quantify the success of the project, considering milestones , deadlines , and deliverables . Many managers make use of a Gantt chart or even source code management tools to visualize and track this part.

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  • Best Business Plan Software In Canada

The Forbes Advisor editorial team is independent and objective. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive payment from the companies that advertise on the Forbes Advisor site. This comes from two main sources.

First , we provide paid placements to advertisers to present their offers. The payments we receive for those placements affects how and where advertisers’ offers appear on the site. This site does not include all companies or products available within the market.

Second , we also include links to advertisers’ offers in some of our articles. These “affiliate links” may generate income for our site when you click on them. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impact any of the editorial content on Forbes Advisor.

While we work hard to provide accurate and up to date information that we think you will find relevant, Forbes Advisor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Best Business Plan Software In Canada For August 2024

Updated: Aug 1, 2024, 11:10am

Fact Checked

Writing a business plan not only helps you stay on track as you start a new business but it can also help you secure funding. You can create one from scratch with a simple template, but business plan software often has features to make it easier, more nuanced and overall better. It could even make the difference between bringing investors on board and going it alone. So, Forbes Advisor Canada found the best business plan software that has the features you need at an affordable price.

The Best Business Plan Software of 2024

Business sorter, forbes advisor ratings, methodology, how to choose a business plan software, benefits of business plan software, frequently asked questions (faqs).

  • Best Project Management Software
  • Best Free Project Management Software
  • Best Task Management Software
  • Wrike: Best overall
  • Smartsheet: Best for goal management
  • LivePlan: Best for financial forecasting
  • Aha!: Best for roadmapping
  • Bizplan: Best for beginners
  • IdeaBuddy: Best for ideation
  • iPlanner: Best for no-frills business planning
  • Enloop: Best for automatic business plan creation
  • AchieveIt: Best for consultant groups
  • Business Sorter: Best for teams

BEST OVERALL

Wrike

Starting price

Free; $9.80 USD ($13.17 CAD) per user

Team messaging

Roadmapping.

Wrike is a project management (PM) tool that works well as business plan software because it gives you tools to help you gather and compare your data. Wrike makes it easy to start your business plan with its collaboration tools, business plan templates, drag-and-drop interface and goal management features. Another benefit of using Wrike to build your plan is that you see your ideas and goals from multiple views: Gantt chart, calendar or board views.

There are a few reasons why it’s a good idea to use Wrike for your business plan. First, you can map out exactly what your business goals are in a project, invite teammates to collaborate and message business partners to discuss everything. Plus, you can export your data when you’re ready to put all the details into a presentation to hand over to potential investors.

Wrike offers a free plan that’s good for putting your vision down in task and project form, but you may want to upgrade to a paid plan to invite collaborators, get custom workflows and add more views and automations. Paid plan pricing ranges from $9.80 USD ($13.17 CAD) per user, per month, to $24.80 USD ($33.27 CAD) per user, per month, both billed annually.

Who should use it: Wrike makes it easy for any new business owner to create a business plan and collaborate with others on financial and operational goals. Plus, it provides value after you finalize your business plan because it’s a good pick for a PM tool.

  • Roadmapping ability
  • Multiple views (Gantt, calendar and board)
  • Business plan templates included
  • Goal management via projects and tasks
  • Free plan available
  • Affordable plans
  • No pitching tools
  • No financial tools

BEST FOR GOAL MANAGEMENT

Smartsheet

$9 CAD per user, per month

(billed annually)

(added cost)

Using PM software like Smartsheet is a good idea for starting a business plan because it includes all the tools you need to collaborate and plan across multiple teams or stakeholders. It’s especially good for real-time goal management. Get your ideas in place, go over market and competitive research from other teammates and finalize everything together.

Smartsheet won’t help you write your business plan, but it does give you a place to compile all the data and then you can use one of its free business plan templates. As you figure out your milestones, you can invite an unlimited number of viewers to see how it’s going. The only downsides are that Smartsheet doesn’t have a native messaging app (you’ll have to use an integration), only commenting is allowed and there’s no free plan.

Paid plans from Smartsheet cost $9 CAD per user, per month, or $33 CAD per user, per month (billed annually for both). The low-priced Pro plan limits you to 10 editors, but the Business plan allows unlimited editors (but it also has a three-user minimum).

Who should use it: Smartsheet lets you make changes in real-time, so it’s a good option for those who are just starting to piece together a plan and looking for a way to manage ideas and goals before finalizing a business plan.

  • Discounts for non-profits available
  • Automations on every plan
  • Popular integrations allowed on low-tier plan
  • 30-day free trial
  • No free plan
  • Only 10 viewers allowed on low-tier plan
  • Three-user minimum on Business plan

BEST FOR FINANCIAL FORECASTING

LivePlan

$15 USD ($20.12 CAD) per month

One of the strongest cases for using LivePlan to create your business plan is its financial forecasting. It isn’t just a single feature, rather it’s a tool that lets you turn your balance sheet and cash flow statements into charts, graphs and what-if situations to help you show possible investors the best- and worst-case scenarios for your business.

There are two plans available: Standard or Premium (there is no free plan). The low-priced plan, which costs $15 USD ($20.12 CAD) per month (billed annually), doesn’t limit your contributors or guests and includes instructions to help you complete a business plan. It even includes financial forecasting features and more than 500 sample plans to get you started.

The Premium plan costs $30 USD ($40.24 CAD) per month (billed annually), but it’s full-featured. You get a milestone planner and industry benchmark data, which can save you research time. Another timesaver: At this plan level, you can integrate QuickBooks or Xero to add your financial data seamlessly.

Who should use it: LivePlan is business plan software that includes prompts and accounting software integrations, making it great for new business owners that want easy financial forecasting.

  • Unlimited guests and contributors
  • Export finished business plan as PowerPoint presentation
  • Includes step-by-step instructions with prompts
  • 35-day money-back guarantee
  • No free trial

BEST FOR ROADMAPPING

Aha!

$59 USD ($79.12 CAD) per user, per month

Every business plan starts with strategy and Aha! makes it easier to map out what you plan to do to get from point A to point Z. Aha! is primarily roadmapping software that product teams use to plan features, products or bug fixes. Any business in any industry can use it to shape ideas and strategy into plans and milestones.

Much like product development, business plans have phases and Aha! is ideal for the first few phases of business planning. Although you won’t find a scorecard feature with Aha! Roadmaps, you can score and prioritize your business vision and goals. Finally, you can present your plan to viewers (stakeholders) before you create your official business plan and secure funding.

There are three plans from which you can choose: Premium at $59 USD ($79.12 CAD) per user, per month; Enterprise at $99 USD ($132.75 CAD) per user, per month; and Enterprise+ at $149 USD ($199.80 CAD) per user, per month, all billed annually. The only reason to upgrade to either Enterprise plan is if you want to add on automation, development tools and custom worksheets and tables.

Who should use it: Aha! Roadmaps is a great tool to help you strategize and get your ideas for your business in one place. You can use the presentation feature to share your business’s roadmap on your way to creating your finalized business plan.

  • User-friendly interface
  • Ability to score and prioritize ideas
  • Share roadmaps with others
  • Expensive for business plan creation
  • Has a bit of a learning curve

BEST FOR BEGINNERS

Bizplan

$20.75 USD ($27.82 CAD) per month

Bizplan is specifically for business plan creation. It offers a guided walkthrough of each section you need for a complete business plan to use for funding or pitching to partners. Plug in the information, from your mission and goals to financial forecasts, and Bizplan will do the math and create the visual charts you need to get your point across.

Bizplan is very easy to use because it includes prompts and questions that take away the manual effort of figuring out what you need, so you can simply focus on providing the answers. When you’re satisfied you included all the data needed, you can invite stakeholders and consultants to look it over and add comments for approval or change requests. A unique feature of Bizplan is it gives you access to Fundable, a crowdfunding platform, on which you can share your business plan to try to generate funding.

Monthly pricing costs $29 USD ($38.89 CAD), but you can opt for annual pricing that averages to $20.75 USD ($27.82 CAD) per month. If you expect to need business plan software for much longer than a year, there’s a lifetime access option for $349 USD ($468.01 CAD) flat. All plans come with all features and access, including business courses, business planning tools and a route to investors.

Who should use it: If it’s your first time creating a business plan, Bizplan is a great choice to help guide you through all the sections you need to include in your plan for potential investors and partners.

  • Monthly, annual and lifetime plans
  • Unlimited business plans
  • Unlimited collaborators
  • Step-by-step instructions
  • Modular, drag-and-drop interface
  • Online business courses
  • Access to Fundable
  • Financial forecasting
  • No roadmapping tools
  • Lack of customization
  • Only integrates with Xero

BEST FOR IDEATION

IdeaBuddy

Free; $7 CAD per month

IdeaBuddy is a basic business plan tool that lets you start for free, which is great for beginners who aren’t quite ready to create a plan. The idea plan feature is great because it lets you lay out your business plan on one page, giving you an overview. There are built-in sticky notes for brainstorming and custom templates to start you off with a bit of a guide (or just create your own).

Another great feature of IdeaBuddy is the whiteboard, which lets you drag and drop various elements, draw on them and collaborate with others to come up with your perfect business idea. That feature is locked behind the highest tier, so you’ll have to pay $26 CAD per month (billed annually) to use it. However, that plan also gives you up to 10 collaborators and 10 ideas.

Other plans are more limiting: The free plan is for a solopreneur who has a single idea to work on and the Dreamer plan is $7 CAD per month while the Founder plan is $13 CAD per month, both billed annually. The Dreamer plan is also limited to one idea, but you get one collaborator, while the Founder plan gives you up to three ideas and three collaborators. Plus, you’ll get access to the paid plans to export and share your plan with viewers.

Who should use it: IdeaBuddy is just what it sounds like: It’s best for ideation. You can create a full-fledged business plan, but this program is best suited for the very beginning stages of business creation.

  • Free forever plan
  • Affordable paid plans
  • Monthly and annual billing options
  • Easy to use
  • Export to Word, Excel or as PDF
  • Flexible whiteboard feature
  • May be too basic for some users
  • Doesn’t offer much guidance

BEST FOR NO-FRILLS BUSINESS PLANNING

iPlanner

$59 USD ($79.12 CAD) for one year

Business plan software doesn’t have to be fancy to be effective, and iPlanner certainly fits that bill. It’s been around since 2007 and it doesn’t appear to have updated its look or functions. The browser-based business planning software gives you a place to build out your business model and a business plan.

There are two different software options from iPlanner: Strategy Designer and -Framework. The Strategy Designer costs $59 USD ($79.12 CAD) for three plans, but it’s a one-time fee for the year. Choose it if you want a more condensed and no-frills kind of business plan. You can export it to Word or as a PDF.

Who should use it: iPlanner is best for those who have created a business plan before and don’t need hand-holding or fancy features.

  • Business modelling option
  • Samples on site for demoing
  • Export to Word or as PDF
  • No free plan or trial
  • Not a lot of guidance
  • Outdated interface

BEST FOR AUTOMATIC BUSINESS PLAN CREATION

Enloop

$11 USD ($14.75 CAD) per month

Enloop is a unique business plan app that generates a business plan for you based on the information you provide. You can edit the text Enloop writes for you to make it more specific or change numbers in your financial forecasts as you see fit. Enloop offers a scorecard that updates as you change things, finish sections and make your business plan overall better.

Then Enloop compares your financial forecasts to industry standards, so you don’t have to do the research. The software shows you up to 16 ratios, such as sales, inventory and payables and then shows you what the average is for your industry as it compares to your financials. Enloop then gives you either a pass or fail so that you can modify your plan before you put anything into play.

Although Enloop doesn’t offer a free plan, there is a free trial for one week so you can see if it’s right for you. The Detailed plan costs $11 USD ($14.75 CAD) per month while the Performance plan is $24 USD ($32.18 CAD) per month, both billed annually. The biggest difference between the two plans is how many financial ratios Enloop analyzes: The Detailed plan only gets three ratios and Performance plan gets 16.

Who should use it: Enloop is best for those who have some experience creating business plans, not necessarily for those who are starting from scratch as there are no brainstorming or strategizing tools included. Use Enloop to create business plans quickly.

  • Three business plans for each tier
  • Generates a business plan automatically
  • Compares your financials to industry standards
  • Seven-day free trial available
  • Scorecards indicate odds of success
  • No messaging team members through app
  • Not meant for strategizing

BEST FOR CONSULTANT GROUPS

AchieveIt

Contact sales

Not everyone wants to go it alone when creating business plans and consultants are often hired for industry expertise and business plan creation. AchieveIt offers generous plans that won’t limit the number of plans and projects you can create, so you can work on multiple business plans at one time.

Specifically, AchieveIt is planning software meant for medium to large teams to work on projects simultaneously. For business planning, it’s a great option for those strategizing and analyzing a variety of data points with multiple people—all of AchieveIt’s plans have a minimum requirement of 20 users.

Unfortunately, pricing is only available by contacting the sales department. There is no pricing listed on company’s website

Who should use it: AchieveIt is a good choice for large businesses that need planning software and for business plan purposes, it makes most sense for established consultant groups.

  • Unlimited plans and projects
  • Collaboration tools
  • Goal management
  • 20-user minimum
  • Pricier than most competitors
  • Integrations at added cost

BEST FOR TEAMS

Business Sorter

$10 USD ($13.41 CAD) per month

When you’re ready to craft your business plan, it can help immensely to have business planning software like Business Sorter. The cloud-based app makes it easy for you to start a plan and kicks off your business planning with a SWOT analysis (strengths, weaknesses, opportunities, threats). Then, you can follow a guide to build your plan with each section divided by areas. After which, you can choose cards to help steer you toward the right objectives and goals for your business.

You won’t find roadmapping tools in Business Sorter, but the card system keeps you on track (and even gives you goals you may not have considered). As you prioritize goals, you’ll find steps you need to take that guide you to completing your business plan. Every plan allows multiple users, so you can collaborate on what takes precedence.

Plans start at $10 USD ($13.41 CAD) per month, billed annually, and allow you to have three users on board. For 10 users, the Medium plan costs $30 USD ($40.23 CAD) per month, billed annually, and if you need 30 users, the Large Team plan will run you $80 USD ($107.29 CAD) per month, billed annually. It’s one of the most affordable business planning apps for teams.

Who should use it: Although Business Sorter doesn’t offer a messaging tool, it’s still one of the best options for teams. You don’t have to pay per person, but you can add multiple people to the account to work on creating business plans.

  • Easy-to-use business plan templates
  • Free trial available
  • Card system helps guide your goal setting
  • Create up to 40 business plans
  • Plans limit user count
  • No messaging in app
  • Very limited integrations

Forbes Advisor carefully considered a variety of software to choose the right business planning apps for this ranking. We compared features, ease of use, costs and collaboration. We ranked each company based on these factors using a 5-star rating system. The highest possible score is 5 out of 5 stars.

Here are the details of the factors we considered:

  • Features: We looked at general and unique features of each app and gave more credit to software that provides better functionality for business planning.
  • Cost: Regardless of your business size, cost is an important factor to consider when you’re adding new software to your tech stack. We awarded a higher score to those that offer free trials, free plans and affordable options.
  • Ease of use: Programs that have a steep learning curve aren’t likely to be adopted by you or your team, so we chose software that’s user-friendly. Drag-and-drop interfaces or guidance through features and tools are helpful for any team.
  • Customer reviews: An important factor for any software is how the general public views the program. We considered other ratings and studied the pros and cons listed by other users of the software to help us with our ranking.

Technically, you don’t need business plan software, but using it can make the entire experience easier and you’ll have better odds of creating a solid plan. You don’t even have to choose software made specifically for business planning—project management software is great for roadmapping and goal management. Aside from looking for software that includes financial forecasting, you’ll want collaboration tools, a user-friendly interface, affordable plans and ways to brainstorm or roadmap for your business idea.

One of the most important sections of any business plan is the financials. If you haven’t already done the research and calculations, look for a business plan app that automatically calculates these numbers for you.

Collaboration is also key if you’re working with a partner, team or consultants. At the very least, look for software that lets you invite viewers to see the work you’re doing, but the best business plan software lets users leave comments or work on a plan in real-time simultaneously.

Ease of use is nearly as important as pricing. You’ll need software you and your team will use without spending too much downtime learning how to use it. And it makes no sense to choose a cost-prohibitive tool for creating a business plan—most of the software Forbes Advisor suggests is appropriate for small business budgets.

Finally, depending on the stage you’re in of business planning, you may want a tool that offers features that make it easy for you to create a roadmap for your business. If you’re in the early stages, these tools can help with brainstorming, prioritizing goals and managing your goals before you finalize your actual business plan.

Most business plan software helps guide you through the creation of a business plan with prompts, suggestions or tips. So, using business plan software is especially helpful for new business owners who don’t know all the sections to include to increase the odds of getting funding or luring a partner to join your operation.

Business plan software can also automate some processes, such as calculations of financials or comparisons of those finances with industry standards. Some business planning apps give you whiteboards or editable cards you can use for brainstorming. Other features may include scorecards to let you know if you’re on the right track or roadmapping tools to give you an overview of your business plan.

The biggest benefit of business plan software is that it helps you organize and prioritize all of your goals so you can more easily analyze and then compile the data you need to create your business plan. After that, you can create your plan from scratch or if you’re using business planning software made specifically for crafting plans, you can piece it all together and then export it as a PDF or to Microsoft Word.

Canadian specific editing and research (including pricing) conducted by Anna Rey.

Consolidate project management functionality all in one place

On ClickUp’s Website

Which business plan software is the best?

Forbes Advisor suggests Wrike, Smartsheet or LivePlan to help you write your business plan. Depending on the stage you’re in of business planning, one tool or another may be better for you.

How do I create my own business plan?

There are several steps you should follow to create a good business plan, but there are different types of plans you can create. Every business plan starts with a strong executive summary and includes your business goals and financial forecasting. Follow a guide on how to create a business plan to ensure you include all the sections needed.

What are the different types of business plans?

There are many types of business plans you can create and the one that makes the most sense for you depends on your situation. A standard business plan is meant for when you need to present to investors or a bank for financial help. A lean plan doesn’t include all the summaries and background information a standard plan does, so it’s more suitable for established business owners. There are also one-page business plans that are more like pitches. You may also run across operational, tactical, strategic and contingency business plans.

Is business plan software secure?

As with most types of software, the best business plan software programs offer many levels of security. When choosing this type of software, you want to look for security features like multifactor authentication (MFA), intrusion detection, the monitoring of user activities, documentation that shows frequent security updates and patches, data encryption and privacy protection.

Amy Nichol Smith has more than 20 years experience as a journalist and editor, writing on a range of topics, including tech products and services, the gaming industry, and small business. She has been featured in Tom's Guide, L.A. Times, Business.com, Reader's Digest, and Investopedia. Her favorite tech product is a tie between her Roomba and gaming PC.

ProfitableVenture

Software Development Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Technology Industry » Software & App Development Business

App and Software Development Business

Are you about starting a software development company? If YES, here is a complete sample software development business plan template & feasibility report you can use for FREE .

A software development company is where software is not only developed but distributed for different purposes such as instructional, learning, calculation, entertainment, and assessment purposes. Before one can start a software company, there are basic things that one needs such as a knowledge of programming, technical support skills, the necessary experience at managing a company and funds.

However, before starting a software development business, it would be best to conduct a thorough market research of the industry

A Sample Software Development Business Plan Template

1. industry overview.

The software development industry has grown in the space of a century from an almost on-existent industry to one that is not only a billion dollar industry but an indispensable one, especially as software form the basis of modern gadgets and devices.

Between 2011 and 2016, this industry has been dynamic in growth, especially as there has been increasing demand from businesses and consumers, with more people spending their discretionary income on products such as video games.

The industry is being said to generate $205 billion and has a projected annual income of 3% from 2011 to 2016. There are more than 8,500 software development businesses in the united states of America that employs more than 455,000 people.

Globally as at 2013, according to Gartner, the software revenue was $407.3 billion which was a 4.8% increase from the #388.5 billion registered in 2012. The industry according to Forrester was projected to be the fastest growing in 2014 with a growth pegged at 7.1%.

The software development industry has room for growth as there is considerable demand in this industry with more businesses adopting software programs that will allow for improved efficiency and lower operating costs; this was so as to look for ways to not be affected by the economic downturn.

Cloud computing capabilities have created several advances for companies who have realized the positive effect of virtual offices and the savings implications for the company. This technology has helped companies to not only reduce overhead but increase productivity as well.

Another plus for companies are virtualizations which not only allow them to eliminate several server farms but has made IT infrastructure more economical and flexible while slashing operating costs.

There are moderate barriers for new businesses that wish to enter this industry; however, certain product segments have a higher barrier than others. One common thing in this industry is patents which serve as a means of limiting competition, even though some companies willingly license their patented technology.

2. Executive Summary

Doodle Tech Inc. is a leading software development business that is based in Market Street, Suite 800, San Francisco – California, USA. We are in business to develop software for general purposes and for specific purposes to our various clients. We have in place training services and we also offer technical support in line with our business.

Our location is very strategic in the sense that we are close to manufacturing firms as well as technology giants and other big businesses here in California that will ensure that we have an edge over other software companies in other parts of California.

We are in business to not only make profit but to also compete favorably against other software development companies in the industry and attain our vision of being the preferred software development company for clients all over the United States of America.

We intend to ensure that we demonstrate fair business ethics in every point of our business. We hold ourselves accountable for our high standards and ensure that all our employees are not only attuned to but display this standards at all times in order to positively promote the company.

As a result of this, we are willing to go the extra mile by putting in structures, processes and planes in place to ensure that we get the best professionals who not only have the expertise but are also competent and know how to take our company from where we are to where we intend to be.

Our employees have welfare packages that are currently amongst the best in the whole industry amongst similar startups such as ours. We have also provided a conducive environment for all our employees in order to ensure that they remain productive at all times in order to improve the bottom line of the company.

We offer excellent customer services that have been known to retain a high number of our clients. All our customer service executives have been trained to know how to respond to customers and are also updated as regards the industry trends in order to ensure that reliable information is passed to our clients.

Finally, the expertise of both our owners, Jack Taylor and Christopher Warden in software development and business management is a great plus as both are not only Harvard graduates but also have more than 30 years of combined experience that will ensure that Doodle Tech Inc. attains its goals and objectives in time.

3. Our Products and Services

Doodle Tech Inc. intends to deal in several services whilst also generating revenue that would boost our bottom line tremendously. These several services will be added to our core service and should keep us favorably disposed to compete against our competitors.

We however intend to ensure that all our multiple sources of income which include training and technical support are in line with what is obtainable in the industry and accordingly to the laws of the United States of America. Therefore some of the services and products we will engage in are;

  • Developing of software according to clients’ specifications
  • Sale of software
  • Offering of subscriptions for our software
  • Charging of license fees for our software
  • Charging by transaction
  • Advertisements on our software
  • Training services
  • Technical support

4. Our Mission and Vision Statement

  • Our vision at Doodle Tech Inc. is to be distinct from other software development companies by creating software that suits the diverse needs of our end users, and to be the preferred software firm for users in the United States of America.
  • In order to achieve our vision, we have on hand the best software developers that will ensure that we attain our goal of being the preferred software company and in meeting all the diverse software needs of our customers here in the United States of America.

Our Business Structure

We know how important it is to have the right business structure for our software development company as getting it right from the start will eliminate most hitches that will crop up relating to our structure during the course of running the business. For this purpose, we intend to hire only competent and professionals in the available positions in our company.

Due also to the fact that we intend to run a wide range of services, we intend to ensure that we employ those that are capable of filling in these different positions. All our employees are those who understand the industry well and who are attuned with our vision and are committed to ensuring that we attain these goals and objectives.

We are also prepared to ensure that our workers are well paid and have welfare packages that are the best in similar categories across start-ups such as ours in the industry. We will also ensure that the working environment is not only conducive but is one that will enhance their skills and make them more productive.

Below is the intended business structure for Doodle Tech Inc.;

Chief Executive Officer

Software Development Manager

Business Development Manager

Human Resources and Admin Manager

Customer Service Executives

Marketing Executives

Security Guard

5. Job Roles and Responsibilities

  • Develop overall policies that would provide the right direction for the company
  • Ensures that strategies are implemented and weak strategies are removed
  • Meets and negotiate with high powered clients on behalf of the company
  • Ensures that new software is developed and tested for bugs before being released to the public
  • Develops new software for existing software so that clients can upgrade without running into hitches
  • Carries out constant tests on software released to find out weak points and work on it.
  • Researches on new businesses that will generate more revenue for the company
  • Reviews company’s current products and services and decides how to make them better
  • Works with the software development manager to give feedback on what the market trends are
  • Prepares the budget on behalf of the firm and liaises with the owners to ensure that budget is reviewed and correctly implemented
  • Prepares all the financial information and statement on behalf of the firm
  • Ensures that tax is prepared and filed correctly to the correct authorities
  • Ensures that the company’s books balances with that of the bank at the end of every month and accounting period
  • Ensures that the right employees are recruited on behalf of the company
  • Carries out orientation and ensures that employees are assigned the right tasks for their responsibilities
  • Ensures that all the administrative functions of the company are performed smoothly without any hitches
  • Ensures that all customers enquiries as well as complaints are well attended to and promptly resolved
  • Keeps an accurate customer database on behalf of the company and ensures that it is regularly updated
  • Carries out other duties as determined by the human resources and admin manager
  • Conducts a marketing research on the software development industry to identify new markets for Doodle Tech Inc.
  • Drafts strategies and reviews weak strategies to ensure that ineffective ones are removed
  • Conducts direct marketing on behalf of the firm
  • Meets and negotiates with high level clients on behalf of the firm
  • Ensures that the premises and all the properties are secured after work hours by conducting patrols
  • Monitors the surveillance cameras in line with securing people and property of Doodle Tech Inc.
  • Keeps updated about the security information in the locality and pass along important security tips to staff
  • Ensures that the premises is kept clean before work resumes
  • Keeps the staff and guest conveniences clean at all times
  • Ensures that cleaning supplies are always in stock
  • Carries out any other duties as directed by the admin manager

6. SWOT Analysis

In order to determine if we were engaging in the right concept for our business, we hired the services of brand consultants who were not only reputable but the best here in San Francisco – California to let us know if it was worthwhile going into the business now.

The business consultants took a deep look at our strengths, weaknesses, opportunities and threats to allow the know what we were likely to face starting and running our business here in San Francisco – California, and in the United States of America as a whole. The results of the SWOT analysis that was conducted on our behalf are as follows;

Our strengths are numerous and lie in the fact that we have the right business structure that will ensure that we conquer this industry. Our software developers are the best there is and have the expertise and experience to enable us attain our goals and objectives.

We are also involved in ensuring that our software pass through quality process, reason we have external testers who run several tests on any of our software before it is released. Finally, our owners have the necessary experience that would make our being at the top a piece of cake, as both have more than 30 years experience in the software industry both as developers and in managerial positions.

There are few weaknesses that we identified for Doodle Tech Inc. and they include the fact that we were going to develop software that were not really different from what our competitors were offering. Also, there is the other fact that we are located in an area where there are other software companies, making our location a bit saturated.

We are however confident that we would be able to battle whatever weaknesses might crop up during the course of running or starting the business.

  • Opportunities

There are so many opportunities available to us as there are new market segments that we have identified which would likely generate money for us. There are so many strategic alliances which we would engage in so as to have a foot into other target markets and generate more revenue for our bottom line.

We also have the opportunity of moving into the international market as our software is such that has no boundary limits. Finally, we would fully tap into the internet in order to promote and increase awareness for our brand.

Threats are external factors that cannot be controlled by a business; however any serious business should not only be prepared for threats but also have ways by which these threats will not be allowed to totally affect the business.

Some of the threats we would likely face at Doodle Tech Inc. are; the arrival of a new competitor into our location, engaging in price wars with competitors, dealing with government policies that might have an effect on our industry. We are fully prepared for any threats we are likely to face, as we have strategies on ground to battle such threats.

7. MARKET ANALYSIS

  • Market Trends

The trend in the software industry is that most software firms or companies are located in clusters in identifiable locations.

This is due to certain facts such as these companies wanting to be close for competitive and industry purposes and also most software companies depend on one another to be able to carry out certain functions or complete certain specific tasks for clients.

This does not however mean that there aren’t software companies in other locations or that software companies in these other locations can’t still get jobs done. To however remain relevant, software companies must always remain innovative and unique in their offerings and services. Another trend with software companies is in its publicity and promotion activities.

To be able to attract the much needed awareness and also attract clients that would pay money for the firms’ products, software companies have engaged in strong promotional activities either by hiring brand consultants or getting an in-house team or deploying both methods to draft the strategies that would enable it be recognized in the industry. Intense promotional activities will also help in getting a huge share of the market.

Lastly, software cannot work without any device and so goes hand in hand with new or existing technology; which is why most software companies try to partner with technology firms so as to create new software or upgrade existing software for these firms.

This goes to show that software industry is dependent on the technology and manufacturing industry in order to survive or thrive.

8. Our Target Market

Almost everyone makes use of software and have either bought directly from the developers or indirectly via owning a device. This means that the target market for any software development company is wide. We however have mapped out a strategy that would allow us gain a vital share of the target market.

One of our first strategies is in conducting a thorough market research that would enable us understand the market we are to go into and know what they expect from us and what our obligations are towards them. The result of the market research of the market research showed that we were in business to develop software or offer other kinds of related services to the following people;

  • Corporate organizations
  • entertainment industry
  • Educational institutions
  • Accounting firms
  • Financial institutions
  • Small businesses
  • Agricultural sector
  • Military and defense sector
  • Other software companies

Our competitive advantage

Just like any other business that is established to make profit, we hope to be able to compete favorably against our competitors in the same industry.

Our vision is to be the preferred software development company for our clients all over the United States of America and to achieve this, we intend to come up with competitive strategies that would enable us attain our goals and objectives.

We intend to ensure that the software developed for general purposes will come in different categories that will be convenient for all our users.

We have assembled a high team of software developers as well as management team who are not only highly experienced and who understand how to handle a start-up and make it become a force to be reckoned with nationally. Our staffs are also attuned to our core values and principles and understand the importance of projecting the image of the company positively to our customers – potential and existing.

Another competitive advantage that we have to our favor is our excellent customer service culture which is already resounding across the industry as one of the best of start-ups of our size. Our customer executives are highly trained and are always updated on industry trends so as to be able to give our customers the correct information at all times.

Finally, because we know how important it is for our employees to be happy always, we are committed to treating them right. Our management team has a stake in the company’s profits and our lower cadre employees have incentives built into their welfare packages. All this is to enable our employees remain happy and productive.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Doodle Tech Inc. just like any other business has been established with the aim of generating revenue and making profit in the technology and software industry, and we are going to ensure that we make software that will help us accomplish this purpose, as well as engage in other services as well.

Doodle Tech Inc. therefore intends to generate income by engaging in the following services;

10. Sales Forecast

The software industry has come to stay and can only keep evolving into something bigger and stronger, as there will always be gadgets, devices and templates that would require the use of a new software or an upgrade.

Our strategic location in San Francisco – California has afforded us the opportunity to be close to many technological giants and businesses and this will see us generating and meeting our set revenue in no time, thereby growing our business tremendously.

After conducting a thorough analysis on the software industry and analyzing our chances in the industry, we were able to come up with a sales forecast that has shown strong positives in how we are likely to far in the market.

The sales projections were based on several assumptions and facts garnered across similar start-ups in the industry and across the United States of America as a whole. Therefore, the sales projection that Doodle Tech Inc. conducted to analyze its chances are as follows;

  • First Fiscal Year-: $400,000
  • Second Fiscal Year-: $800,000
  • Third Fiscal Year-: $1,600,000

N.B : The above sales projections were done based on major assumptions that some factors that were used in making these assumptions would remain the same. However, should there be any change either positively or negatively, it would likely increase or decrease the above figures.

  • Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business because it is not only a way to generate revenue for a business; it is also a way of garnering publicity to attract new customers whilst retaining the old ones. Every business no matter its level or life cycle of needs marketing in order to thrive, which is why any entrepreneur or business person starting or running a business usually sets money aside for marketing.

Asides creating funds for marketing, it is also important to ensure that effective strategies are created. Creating effective marketing strategies are essential as they would ensure that the funds are channeled the right way. In marketing Doodle Tech Inc., we would ensure that we leverage on all conventional and unconventional means of making sure that our brand and products are marketed to all our existing and potential customers.

We would conduct a market survey that would allow us understand the right strategies to draft and how effective they would be depending on the target market. To conduct a thorough market survey, we would make use of accurate available data so that we would be effectively able to compete with all our competitors all over the United States of America.

We also intend to hire a reputable marketing consultant who should be able to draft the right marketing strategies that would allow Doodle Tech Inc. penetrate the market. Also, our marketing team would be empowered in ensuring that the marketing strategies created are in tune with our corporate goals and objectives as a business.

Therefore, the following are the marketing strategies we hope to adopt at Doodle Tech Inc. in order to sell our products and services;

  • Ensure that we introduce our software development business by sending out introductory letters to technology and manufacturing companies as well as other big software companies and other stakeholders in the industry.
  • Network with other software companies by attending software developer conferences
  • Advertise our software development business in local newspapers, technology related magazines, and in local radio and television stations
  • Ensure that Doodle Tech Inc. is listed in online and offline directories
  • Engage in direct marketing and sales
  • Ensure that we are actively involved in forums and blogs in marketing our company

11. Publicity and Advertising Strategy

Carrying out the right publicity and advertisement for our software development business is very essential as it is not enough to just penetrate the market and also create awareness, but to ensure that the strategy will result in Doodle Tech Inc.’s products becoming generic terms for similar products in the same category.

Due to this vision, we have hired a reputable publicity consultant who has the industry knowledge and expertise and who will help in ensuring that our company gets to the top by drafting out strategies that are in line with the core policies of the company and will boost our brand and allow us compete favorably against our competitors.

Below are some of the platforms we intend to leverage on in order to promote Doodle Tech Inc.;

  • Develop a free version of our software and give users an opportunity to upgrade at a cost
  • Leverage on relevant social media platforms such as Facebook, Twitter, and LinkedIn. Google Hangout and other developers’ forum in order to create awareness about Doodle Tech Inc.
  • Engage in pay per click advertisement on popular software development forums
  • Create contests on social media and via our website to generate more publicity
  • Distribute our handbills and fliers in strategic locations
  • Install our flexi banners in conspicuous and strategic locations all over San Francisco

12. Our Pricing Strategy

Determining the right price for our various software’s will depend on a number of factors, such as how much the market will willingly pay for such software, how much that category of software is being charged for by competitors, and how unique the software is.

Other factors that will determine the prices are if we intend to charge a licensing fee for our software, or enable a pay per transaction or a subscription that is time-limited for the end user.

In view of all the above based factors, we will offer our software at prices that are at the prevailing market conditions. However, because this is a competitive market, we will however lower our prices in the first two months of business so as to attract more customers to our business, and also increase the awareness for our products.

  • Payment Options

Doodle Tech Inc. realizes that due to improving technology, customers now have different payment options that they can use in paying for services; and so we have different payment policy that is intended to suit all our different customers and their diverse needs.

The payment options we have for our clients are;

  • Cash payment
  • Payment via check
  • Payment via online payment portal
  • Payment via Point of Sale (POS) Machine
  • Payment via credit card

The above payment platforms were carefully chosen for us by our bank and we have been told that our customers will not experience any hitches or inconvenience whilst using the above platforms.

13. Startup Expenditure (Budget)

Even though some of the equipment that can be used to start and run a software development company can be gotten for fairly used, thereby lowering the costs of start-up, it will however be vital to stress that setting up a standard software development company would require the equipment used to be standard so as to be able to withstand the heavy workload that it might have to carry out.

Also, the bulk of capital in these circumstances usually goes to paying workers and utility bills that the business will incur during the course of its operation. Therefore, the key areas where we intend to spend our start-up capital on are;

  • Total fee for registering Doodle Tech Inc. in the United States of America – $750
  • Licenses, permits as well as accounting software – $1250
  • Insurance policy (general liability, workers’ compensation) – $2,000
  • Leasing and renovating of a facility for use for at least a year – $20,000
  • Cost of hiring a business consultant – $2,000
  • Operational cost for the first 3 months (salaries of employees and payment of bills) – $200,000
  • Other start-up expenses which includes (windows hosting, Linux hosting, bug tracking, graphics design, software subscription and cable broadband) – $15,000
  • Marketing promotion expenses (general marketing expenses and promotion activities for grand opening ceremony) – $5,000
  • Administrative expenses (stationeries, phone, computers, printers, furniture business cards, office supplies, and stamps)  – $10,000
  • Cost of purchasing an official vehicle – $30,000
  • Cost of launching a website – $1,000
  • Cost of throwing a grand opening party – $5,000
  • Miscellaneous – $8,000

From the following report, we would need an estimate of $300,000 to be able to start and successfully set up a software development company in San Francisco – California. IT should be noted the bulk of the capital (90%) went towards payment of salaries for employees for a period of three months.

Generating Funding / Startup Capital for Doodle Tech Inc. Business

Doodle Tech Inc. is a business owned by two geeks and businessmen, Jack Taylor and Christopher Warden. We realize our financing is important for our company if we intend to successfully start, run and become a force to be reckoned with in the industry.

We are however going to be careful in where we source for money so as not to lose a part of our company or get locked in repaying a loan that might hinder the progress of our company. This is why we have decided to limit our sources for income to just 5 sources; The following are sources where we intend to get our start-up capital from;

  • Generate part capital from our personal savings and sale of stocks
  • Get soft loans from family members and friends
  • Apply for research grants at the state and federal level
  • Source for part capital from online crowdfunding sites like kickstarter
  • Apply for loan from commercial bank

N.B: from our personal savings and the sale of some of our stocks, we were able to generate the sum of $30,000. The soft loans from our family members and friends amounted to $20,000. We applied for a grant of $50,000 at the state level and have been considered.

We were able to generate the sum of $70,000 from sourcing for funds from kick starter, and we are at the final stages of getting our loan of $130,000 approved for us by the bank. All the necessary documents have been signed and we have been assured by our banker that the amount will soon be credited to our account within two weeks.

14. Sustainability and Expansion Strategy

Doodle Tech Inc. is established with the aim of making profit and competing amongst others here in the software industry. We are however concerned about the future of our company and so we intend to ensure that we deploy sustainability and expansion strategies so as to keep our business running for a long time.

One of the sustainability strategies which we intend to deploy is in having the right business structure on ground. This we intend to do by hiring competent and professional employees to handle the various tasks that we will assign to them.

We will employ those who understand what businesses such as ours will need to thrive in the industry and the know-how to ensure that we attain our desired goals and objectives. Our employees will not only be well paid and have attractive incentives, they will also continually be trained so that their skills would be enhanced thereby increasing productivity for the company.

We would draft effective publicity and promotional strategies that would ensure that the awareness for our brand and its products are increased to potential and even existing customers. Our promotional efforts will be geared into ensuring that our brand is positively communicated to even our rivals in the industry.

Most of our publicity strategies would be geared towards the millennials by throwing up contests especially on social media as these have the potential to ensure that awareness about our brand is effectively spread even to the baby boomers.

Finally, we take our customers very seriously and to this effect we intend to ensure that we have effective customer service programs which will see our loyal customers getting incentives.

We also would ensure that we attend to all customer enquiries whilst also making sure that all their complaints are resolved speedily depending on the problem. We know that if we carry out these strategies effectively, we would not only push forth our brand but also sustain our business whilst also expanding it at our own pace.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

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Creating and implementing a software implementation plan

WalkMe Team

Technology adoption for an enterprise can be like navigating a lengthy, unpredictable roller coaster involving significant financial and resource investments. 

Whether your organization is investing in its first ERP, CRM, or HR software or transitioning from an outdated legacy system that no longer fits your needs, grasping the timeline for software implementation is crucial for effective planning.

A structured software implementation plan can catalyze growth and cost savings for your company, enhancing process efficiency, whereas a disorganized approach may result in financial losses and operational interruptions.

More importantly, a successful software implementation plan can help you reduce resistance to change as it encourages you to collaborate with employees on its adoption. 

This article will go through what software implementation is and underline its significance. Additionally, it will introduce some tools that can aid in devising a software implementation plan and provide a step-by-step guide to software change implementation .

What is a software implementation plan?

A software implementation plan is essential for identifying and integrating the ideal software solution to meet your business requirements. 

The digital adoption process requires a major investment in time and resources, including financial and personnel costs. Lacking a pre-established plan could significantly increase the risk of failure in adopting new software.

By having a well-crafted plan, your company can prevent rushed decisions, guarantee the involvement of the right team members, ensure proper system configuration, and foster an environment where employees can fully realize the advantages of the new software. 

This approach also includes providing comprehensive training to ensure successful implementation.

Why is creating a software implementation plan essential?

Why Creating a Software Implementation Plan is Essential_ (1)

A software implementation plan is crucial as it effectively realizes your strategic objectives without excessive expenditure of materials and human resources. It facilitates the proper setup of the system, ensuring the involvement of individuals with the requisite expertise throughout the process.

This plan ensures that your team adheres to the projected timelines and budget, streamlining operations. Additionally, it aids in clearly distributing roles and responsibilities within the team, preventing the overlap of tasks and reducing the time spent on decision-making.

Furthermore, a software implementation process is instrumental in helping your company achieve its long-term goals by adopting new software for valid reasons rather than merely following industry trends. It also emphasizes the importance of clearly communicating the software’s benefits, thereby reducing, if not eliminating, any resistance to its adoption.

Step-by-step instructions for creating and implementing a software implementation plan

the various steps for the creation and implementation of a software implementation plan (1)

Developing a software implementation plan necessitates a particular approach.

To assist you, here are a series of software implementation tips designed to guide you in formulating an effective plan:

Identify and address your organizational goals before technology adoption

The initial step in a successful software implementation strategy involves deep diving into the organization’s challenges and areas that require improvement. Engaging with staff and other stakeholders to gather insights is crucial.

If the analysis reveals critical issues such as low organizational efficiency or revenue loss, these should become the focus areas for the software solution. This technology alignment with business objectives is foundational to the implementation’s success.

Having identified the core challenges, the next step is to propose specific solutions. This could involve detailing how a new procurement system or project management tool could enhance employee productivity and efficiency, directly tackling the pain points uncovered. 

The solution should not only be a fit for the present needs but also scalable to accommodate future growth.

Justifying the investment in new software also requires a comprehensive cost-benefit analysis. This analysis should encompass tangible and intangible aspects, measuring the direct financial costs against the broader benefits, including improved efficiency, to validate the implementation plan.

Lastly, developing a precise timeline is essential for managing expectations around the software evaluation, implementation, and realizing returns on investment. Including development and testing phases in your implementation plan ensures a smooth transition.

Choose the correct software vendor for your business needs

Choosing a software vendor is pivotal, demanding meticulous evaluation of various aspects. It involves assessing the software’s functionalities and determining whether the solution is cloud-based, on-premises, hybrid, or both.

The decision also hinges on the vendor’s proven reliability and track record, which can be evaluated through their experience and customer feedback.

Furthermore, the scalability of the software and its compatibility with current systems are crucial considerations. 

Lastly, the quality and availability of customer support and employee training play a significant role, especially in understanding if these services are covered within the implementation expenses.

Ensure effective communication and team involvement

Assigning team owners for different aspects of the software implementation ensures that responsibilities are clearly defined.

This software implementation team should understand how the software will be utilized across various departments and anticipate potential challenges. This approach facilitates smooth implementation and supports change management. This is done by involving representatives from across the organization.

Maintain focus and minimize disruption using a software implementation template

Avoiding scope creep, one of the many software implementation challenges , is crucial to keep your employees on track with the digital change. 

A focused needs document can guide the evaluation process, preventing the project from expanding beyond its original scope, which could lead to increased costs and delays.

A software implementation plan template assists in defining the project’s scope, objectives, and deliverables while also helping to establish a timeline and effectively allocate resources.

It aids in identifying potential risks and formulating strategies to mitigate them. Additionally, it ensures clear communication and alignment among stakeholders, streamlines the implementation process to minimize disruptions, and offers a framework for assessing the project’s success.

Moreover, the template facilitates cross-functional collaboration and coordination among team members, increasing transparency and accountability throughout the project.

Create an effective training process

A parallel process of developing comprehensive onboarding and training programs is vital to prepare the team for the new software. 

Training should be rolled out systematically, ensuring each team understands how to use the software efficiently within their specific workflows. This preparation is vital to minimizing downtime and maximizing the software’s benefits from day one.

Actively seek feedback after implementation

Establish an employee feedback loop to identify and address any issues early. Use surveys to gather user experiences and maintain an open line of communication for support and issue resolution, ensuring a trusted email service for secure feedback collection.

Software implementation plan challenges

A well-executed software implementation plan boosts productivity, cuts costs, enhances customer experiences, and boosts profitability. 

Yet, challenges can impede its success. These are:

Lack of a training program or schedule

Introducing new software without giving your team the essential skills to use effectively is a recipe for disaster. Proper training ensures the software is fully utilized, minimizing errors and inefficiencies. 

Utilizing diverse training methods, such as hands-on workshops and e-learning modules, accommodates various learning styles and facilitates a smoother transition to the new system.

Not accounting for alignment between teams

Lack of user motivation can be detrimental to any software implementation project. This is especially true if fear of job consequences arises due to conflicts between business and IT teams, delaying decision-making. 

To mitigate this, ensure alignment between business and IT teams led by visionary leadership. They can clarify the project’s importance and benefits. 

They should also emphasize the project’s purpose beyond vendor costs, highlighting the broader organizational impact. Address conflicts promptly to prevent decision delays, recognizing the value of time in project development. Communicate project purpose, vision, and progress extensively to stakeholders beyond the project team.

Inaccurately assessing the value of the software

You anticipate specific outcomes from software, but sometimes it falls short. Before implementation, expectations may include streamlining operations, reducing costs, easy deployment, seamless integration, and enhancing customer experience. 

However, if these expectations don’t align with the software’s capabilities, costly mistakes can occur.

Effective communication with the vendor is essential to prevent these issues. Before rollout, inquire about the software’s unique features, capabilities, and limitations and how it can help achieve specific goals. 

Define the implementation timeline, critical milestones, and must-have deliverables to ensure stakeholder expectations are met.

Failing to account for employee concerns

Change in the workplace can evoke apprehension, leading employees to resist new software implementations. This can be out of fear of redundancy, discomfort with the latest technologies, or a preference for familiar routines. 

Communicating the benefits of the new software is vital to cultivating acceptance and enthusiasm. You should also engage employees in decision-making and emphasize the positive impacts on their daily tasks. 

Regular feedback sessions ensure employees feel valued and engaged in the process.

Lack of a clear vision

Launching into a transformation project without a clear vision and defined requirements can lead to software implementation challenges. 

To avoid pitfalls, it’s crucial to establish clear success metrics and develop future business processes. You should also engage stakeholders, review and align the project scope, and prioritize features upfront. 

Not having a dedicated project team can hinder success. Ensure a comprehensive understanding of the new solution. Next,  plan meticulously for testing and integration and prioritize key user training for effective system utilization.

Inadequate data and tech migration

Failure of the new software to integrate with other systems or maintain data integrity can significantly impact your data architecture and business outcomes.

If the new software or platform requires data migration from an old system, ensuring data integrity is vital to prevent the loss of valuable intelligence vital for decision-making. 

The migration should occur seamlessly without disrupting existing processes or business continuity. Both applications should operate concurrently until migration and implementation are complete.

Additionally, the new software should seamlessly integrate with your existing tech stack and provide interoperability with other software. This is so that you can avoid usability issues post-deployment.

The future of a software implementation plan

A meticulously crafted software implementation plan reduces risk by enabling businesses to pinpoint potential hurdles at the outset. By delineating a clear roadmap, companies can conserve time and resources, avoiding expensive errors.

Such a plan also fosters unity among team members, as a mutual comprehension of the project’s objectives and procedures aids collaboration and keeps all stakeholders informed and engaged throughout the implementation phase.

An adeptly devised software implementation plan is pivotal for seamlessly introducing new software. Continuous communication, training, and support are vital elements of an effective software implementation strategy.

Adhering to the steps in this guide, applying project management best practices, and leveraging appropriate tools can help create a plan that facilitates an effortless transition to new software, minimizes operational disruptions, and amplifies your organization’s benefits.

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What you can expect

In this role, you will be responsible for collaborating with project managers and internal business teams to develop project plans, and create related tasks. You will coordinate across teams to ensure high-quality project delivery, independently design product technical architectures, and write code to complete complex tasks. Your role also involves solving technical challenges during development, identifying risks in the service product architecture, and developing and promoting optimization plans. Additionally, you will contribute to the innovation of project products and technical routes, and refactor the code of specified open-source libraries as needed.

About the Team

You will join a highly skilled team that values innovation, collaboration, and technical excellence. The team focuses on developing robust and scalable software solutions, emphasizing high-quality project delivery and continuous improvement.

What we’re looking for

Java development experience

Experience in Java foundation with an in-depth understanding of basic frameworks.

Experience with various web security scenarios and corresponding solutions.

Experience in using popular open-source frameworks such as Spring, Spring Boot, Spring Cloud, and MyBatis, with a deep understanding of their principles and implementation mechanisms.

Experience in MySQL database design and performance tuning, along with familiarity with NoSQL databases like DynamoDB and MongoDB.

Experience with middleware such as Memcached, Redis, Kafka, and Elasticsearch.

Experience in large-scale distributed SaaS systems and CaaS systems

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IMAGES

  1. Create a Winning Software Development Business Plan

    business plan in software development

  2. Software Development Project Plan

    business plan in software development

  3. 10+ Sample Software Development Plan Template for IT Companies

    business plan in software development

  4. A Full Guide to Software Development Project Planning

    business plan in software development

  5. A Full Guide to Software Development Project Planning

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  6. Software Development Planning

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COMMENTS

  1. Business Plan for Software Company [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a software company business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of software company that you documented in your company overview.

  2. Software Company Business Plan + Free Template

    Writing a software company business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready ...

  3. A Sample Software Development Business Plan Template

    Cost of launching a website - $1,000. Cost of throwing a grand opening party - $5,000. Miscellaneous - $8,000. From the following report, we would need an estimate of $300,000 to be able to start and successfully set up a software development company in San Francisco - California.

  4. 10 Best Business Plan Software In 2024

    The Best Business Plan Software of 2024. Wrike: Best overall. Smartsheet: Best for goal management. LivePlan: Best for financial forecasting. Aha!: Best for roadmapping. Bizplan: Best for ...

  5. Software Business Plan Template (2024)

    Develop A Software Company Business Plan - The first step in starting a business is to create a detailed software company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

  6. How to write a business plan for a software development company?

    Let's go through the content of each section in more detail! 1. The executive summary. In your software development company's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

  7. Software Development Business Plan Template & Guidebook

    How to Write a Software Development Business Plan in 7 Steps: 1. Describe the Purpose of Your Software Development Business. The first step to writing your business plan is to describe the purpose of your software development business. This includes describing why you are starting this type of business, and what problems it will solve for ...

  8. How to Write a Winning Software Company Business Plan

    The executive summary of a software business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your software company. Provide a short summary of the key points in each section of your ...

  9. How to Start a Profitable Software Development Business [11 Steps]

    8. Acquire software development equipment and supplies. Starting a software development business requires the right equipment and supplies to ensure your team can work efficiently and effectively. From high-performance computers to agile project management tools, investing in quality resources is essential.

  10. The Complete Guide to Creating a Software Development Plan

    A software development plan is what it claims to be: an overview of your development project. To be more specific, it would contain documents outlining the tasks and timeline of the project, as well as the following information: ... Assessing Business Needs Assessing business needs involves understanding the requirements, goals, and challenges ...

  11. 5 Best Business Plan Software and Tools 2023

    5 Best Business Plan Software and Tools in 2023 for Your Small Business. Entrepreneurs who write formal business plans are 16% more likely to achieve success than entrepreneurs who don't. 1 This software can help. Data as of 3/13/23. Offers and availability may vary by location and are subject to change.

  12. Computer Software Business Plan Example

    FoodFun LIS is a start-up organization. The following assets and professional services will be needed for the formation and start of operations. Legal services for company formation. Accounting services to set up the accounting shell of the company QuickBooks Pro software. Computer programmers (3) to rapidly develop the software.

  13. 5 Best Business Plan Software in 2022

    Six-month plan: $18 per month, billed every six months. Pay-as-you-go plan: $20 per month, billed once every month. 2. GoSmallBiz. Best for multiple business management tools in one platform. Next ...

  14. 10 Free Software Development Plan Templates

    5. ClickUp Software Comparison Template. Compare different tools and services side-by-side in one place. This Software Comparison Template by ClickUp is built for more general decision-making than just software development. But applied correctly, it can still be valuable to numerous use cases.

  15. A Full Guide to Software Development Project Planning

    The structure of the software development project plan. The first step in writing a software development plan is establishing its key components. In this part, we will examine the sections of a typical software development plan, and give you a checklist about their contents with a sample of a software development project plans.

  16. 7 Best Business Plan Software for Startups in 2024

    LivePlan is an easy company for us to recommend for the best business plan software. Visit Site. 2. Bizplan - $29/month, $249/year, $349 lifetime. Bizplan rates high on our list because they offer a lifetime plan that gets you "forever access" to their business plan software.

  17. Software Development Project Plan Template

    A software project plan gives your development team a big-picture understanding of what it will take to get the job done on time and budget, including: Estimated time to complete work/sprints Important milestones, dependencies, deadlines, and deliverables

  18. The Best Business Plan Software

    As with tax preparation software, it's reassuring when the business planning software solution defines terms, provides sample data, and explains the sort of information expected in each field ...

  19. Best business plan software of 2024

    The best business plan software makes it simple and easy to plan your business finances in order to present them to a bank or investors. Best business plan software of 2024: quick menu. (Image ...

  20. How to Create a Software Development Plan for Your Dev Team

    A software development plan sets out a rough definition of the project phases at an early stage. The timeline, which is integral to the software development lifecycle (SDLC), gives a detailed plan of the needed steps and their deadlines. This is the moment to divide project goals into manageable tasks.

  21. Best Business Plan Software In Canada For August 2024

    The Best Business Plan Software of 2024. Wrike: Best overall. Smartsheet: Best for goal management. LivePlan: Best for financial forecasting. Aha!: Best for roadmapping. Bizplan: Best for ...

  22. Write your business plan

    A good business plan guides you through each stage of starting and managing your business. You'll use your business plan as a roadmap for how to structure, run, and grow your new business. It's a way to think through the key elements of your business. Business plans can help you get funding or bring on new business partners.

  23. Software Development Proposal: How to Write an Effective One

    Step-by-step Guide for Writing a Software Development Proposal. Here is a Step-by-step Guide for Writing a Software Development Proposal. Ensure you follow these steps to create an inclusive and persuasive software development proposal. 1. Title Page. Even before you start writing the proposal, you should develop a title page.

  24. Software Development Business Plan [Sample Template]

    A Sample Software Development Business Plan Template. 1. Industry Overview. The software development industry has grown in the space of a century from an almost on-existent industry to one that is not only a billion dollar industry but an indispensable one, especially as software form the basis of modern gadgets and devices.

  25. Creating and implementing a software implementation plan

    Including development and testing phases in your implementation plan ensures a smooth transition. Choose the correct software vendor for your business needs Choosing a software vendor is pivotal, demanding meticulous evaluation of various aspects.

  26. Adobe Workfront

    ADOBE WORKFRONT Plan, assign, and execute work from one place. Build a marketing system of record by centralizing and integrating work across teams and applications with the industry-leading enterprise marketing work management application.

  27. Software Engineer

    Software EngineerWhat you can expectIn this role, you will be responsible for collaborating with project managers and internal business teams to develop project plans, and create related tasks. You will coordinate across teams to ensure high-quality project delivery, independently design product technical architectures, and write code to complete complex tasks. Your role also involves solving ...

Company Forbes Advisor Rating Starting Price Team messaging Learn More CTA text Learn more CTA below text LEARN MORE Roadmapping
Wrike Free; $9.80 USD ($13.17 CAD) per user, per month Yes Yes
Smartsheet $9 CAD per user, per month (billed annually) Yes (added cost) Yes
LivePlan $15 USD ($20.12 CAD) per month (billed annually) Yes Yes
Aha! $59 USD ($79.12 CAD) per user, per month (billed annually) Yes (added cost) Yes
Bizplan $20.75 USD ($27.82 CAD) per month (billed annually) Yes No
IdeaBuddy Free; $7 CAD per month (billed annually) No No
iPlanner $59 USD ($79.12 CAD) for one year No No
Enloop $11 USD ($14.75 CAD) per month (billed annually) No Yes
AchieveIt Contact Sales No No
Business Sorter $10 USD ($13.41 CAD) per month (billed annually) No No