phd in marketing china

     Normal 4 years / 3 years (for students with Master degree with research components)
     Maximum 6 years / 5 years  (for students with Master degree with research components)

A minimum of 18 academic credits, plus 6 - 11 training credits.

Starting from the 2022/23 intake cohort, all research students are required to complete the e-Learning module on “Understanding China and the Hong Kong Special Administrative Region, P.R.C.” in English before thesis submission as a graduation requirement.

*3-yr PhD students are allowed to apply to transfer one credit from their previous studies in the ethics subject (HTI6081) and one credit from their previous attendance at seminars.
#i. Departments can integrate the two elements as long as the Confirmation of Registration is successfully carried out by the end of the first five semesters/terms as required by the University.
#ii. Students who fail the compulsory PhD Qualification Exam will be required to exit with the MPhil degree (subject to meeting all the relevant MPhil requirements).

A minimum of 18 academic credits, plus 7 - 12 training credits.

Starting from the 2022/23 intake cohort, all research students are required to complete the e-Learning module on “Understanding China and the Hong Kong Special Administrative Region, P.R.C.” in English before thesis submission as a graduation requirement.

#i. Departments can integrate the two elements as long as the Confirmation of Registration is successfully carried out within the first half of the normal study period as required by the University.
ii. Students who fail the compulsory PhD Qualification Exam will be required to exit with the MPhil degree (subject to meeting all the relevant MPhil requirements).

Compulsory Core Subjects

[6 - 15 Credits]

Specialized Subjects

[3 - 12 Credits]

Research Seminar Subjects

[3/ 4 Credits]

Ethics Subject

[1 Credit]

Practicum Subject

[2 Credits]

English Enhancement Subjects

I.

Compulsory Core Subjects

MM6001 Research Methodology

MM6004 Research Methods for Behavioural Research

AF6003 Econometric Methods

AF6005 Microeconomic Foundations of Financial Economics

LGT6006 Statistics and Game Theoretic Methods for Business Analysis and Decisions

LGT6204 Inventory and Supply Chain Management

II.

Specialized Subjects

MM613 Research in Organisational Behaviour

MM633 Research in Strategic Management

MM674 Research Seminar in Marketing

MM6121 Meso Organizational Behaviour

MM6441 Advanced Topics in Information Systems Research

MM6741 Advanced Topics in Consumer Behavior

MM6891 Guided Study in Management and Marketing I

MM6892 Guided Study in Management and Marketing II

MM6893 Guided Study in Management and Marketing III

III.

Research Seminar Subjects

MM6201 Research Seminars I

MM6202 Research Seminars II

MM6203 Research Seminars III

MM6204 Research Seminars IV

IV.

Ethics Subject

HTI6081 Ethics: Research, Professional and Personal Perspectives

V.

Practicum Subject

MM6200 University Teaching/ Research Practicum

VI.

English Enhancement Subjects

* You may have more information on  .

Management

• Business Ethics
• Corporate Governance and Family Business
• Corporate Social Responsibility
• Cross-Cultural Management
• Diversity and Inclusion
• Diversity and Inequality
• Emerging Market Strategies
• Employee Attitudes and Behaviors
• Innovation Management
• Judgment and Decision Making
• Organisational Justice
• Philanthropy
• Proactive Behaviours
• Public Sector Management
• Social Enterprise and Entrepreneurship
• Social Networks
• Strategic HRM
• Stress and Health
• Voice and Citizenship Behaviours
• Work-Family Conflict

• Consumer Information Processing
• Consumer Judgment and Decision Making
• Consumer Psychology
• Digital Marketing
• International Marketing
• Marketing Strategy
• Omni-Channel Management
• Pricing and Competitive Strategies
• Pro-Social Consumer Behaviour
• Quantitative Marketing Modelling
• Relationship Marketing
• Sensory Marketing
• Social Influence on Consumer Behaviour
• Theoretical Marketing Modelling
• Visual Marketing

Management Information Systems

• BlockChain Applications and Digital Assets
• Digital Transformation
• Disinformation and Promotional Information on the Internet
• Human-AI Interaction
• Internet of Things & Smart Service
• IoT and AI Methods and Applications
• IT Governance
• Knowledge Management & Innovation
• Logistics and Supply Chain Management
• Platformization
• Social Commerce
• Social Media Analytics & Social Media Marketing

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What are you looking for?

CUHK Business School MPhil-PhD

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Offering 6 Fields of Study

All of our MPhil-PhD programmes are currently available for flexible full-time study.

MPhil-PhD Programmes

MPhil-PhD in Accountancy

This programme focuses on theoretical and applied accounting research with an interdisciplinary thrust including statistical decision theory and law.

MPhil-PhD in Business Administration

A programme that incorporates comprehensive research into Hong Kong’s leading growth industries of hospitality, tourism, real estate, finance, marketing and management.

MPhil-PhD in Decisions, Operations and Technology

This programme includes cross-disciplinary research with local and overseas scholars in management practices, business studies, business analytics, technology and innovation, and decision sciences.

MPhil-PhD in Finance

The department’s research specialisations concentrate on corporate finance, investment, and financial markets and institutions in China and overseas.

MPhil-PhD in Management

A programme that covers important areas from strategy to entrepreneurship with a major strength in international business and emerging economies.

MPhil-PhD in Marketing

This programme’s diversified research interests emphasise the international and sociocultural aspects of marketing with a focus on Hong Kong and China.

Why Choose CUHK Business School For Your MPhil/PhD?

World-class research. Leading international faculty who are influencers in their fields. An inclusive, diverse environment that fosters creativity and innovation. These are just some reasons why students choose to pursue their MPhil or PhD at CUHK Business School. Above all, you will gain the skills and perspectives to advance knowledge in your field of study and use it to address important global issues.

Learn about the MPhil/PhD programmes

Ready to Kick Start Your Research Journey?

Contact us to find out more about CUHK MPhil-PhD Programmes.

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100 Best universities for Marketing in China

Updated: February 29, 2024

• Art & Design
• Computer Science
• Engineering
• Environmental Science
• Liberal Arts & Social Sciences
• Mathematics

Below is a list of best universities in China ranked based on their research performance in Marketing. A graph of 3.99M citations received by 403K academic papers made by 517 universities in China was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. Hong Kong Polytechnic University

For Marketing

2. University of Hong Kong

3. Tsinghua University

4. Shanghai Jiao Tong University

5. City University of Hong Kong

6. Zhejiang University

7. Chinese University of Hong Kong

8. Hong Kong University of Science and Technology

9. Huazhong University of Science and Technology

10. Peking University

11. Beihang University

12. Wuhan University

13. Xi'an Jiaotong University

14. Tianjin University

15. Harbin Institute of Technology

16. Beijing University of Posts and Telecommunications

17. University of Science and Technology of China

18. Fudan University

19. Dalian University of Technology

20. Tongji University

21. Sun Yat - Sen University

22. South China University of Technology

23. Beijing Jiaotong University

24. Southeast University

25. Chongqing University

26. Central South University

27. Nanjing University

28. University of Electronic Science and Technology of China

29. Nankai University

30. Sichuan University

31. Beijing Institute of Technology

32. Xiamen University

33. North China Electric Power University

34. Wuhan University of Technology

35. Northwestern Polytechnical University

36. Shandong University

37. Northeastern University, China

38. Shanghai University

39. Hong Kong Baptist University

40. Hunan University

41. Renmin University of China

42. Southwest Jiaotong University

43. Xidian University

44. Beijing Normal University

45. Jilin University

46. Hefei University of Technology

47. Nanjing University of Aeronautics and Astronautics

48. National University of Defense Technology

49. University of Science and Technology Beijing

50. Zhejiang University of Technology

51. Donghua University

52. University of Macau

53. Shenzhen University

54. Nanjing Agricultural University

55. Hohai University

56. China Agricultural University

57. Nanjing University of Science and Technology

58. Southwest University

59. Lanzhou University

60. Guangdong University of Technology

61. Jinan University

62. Shanghai University of Finance and Economics

63. China University of Mining and Technology

64. Beijing University of Technology

65. East China University of Science and Technology

66. East China Normal University

67. Jiangsu University

68. Soochow University

69. Shanghai Maritime University

70. Fuzhou University

71. Hangzhou Dianzi University

72. Southwestern University of Finance and Economics

73. South China Agricultural University

74. Northwest A&F University

75. Huazhong Agricultural University

76. Guangzhou University

77. Zhejiang Gongshang University

78. Dalian Maritime University

79. Peking Union Medical College

80. Nanjing University of Posts and Telecommunications

81. Yanshan University

82. Nanjing University of Information Science and Technology

83. Jiangnan University

84. University of Nottingham Ningbo, China

85. University of International Business and Economics

86. Ningbo University

87. Shandong University of Science and Technology

88. Jiangxi University of Finance and Economics

89. Zhengzhou University

90. Chang'an University

91. Central University of Finance and Economics

92. Nanchang University

93. Tianjin University of Technology

94. Yunnan University

95. Fujian Agriculture and Forestry University

96. Yangzhou University

97. University of Shanghai for Science and Technology

98. Dongbei University of Finance and Economics

99. Central China Normal University

100. Fujian Normal University

The best cities to study Marketing in China based on the number of universities and their ranks are Hong Kong , Beijing , Shanghai , and Hangzhou .

Business subfields in China

A degree in marketing gives you the knowledge and skills to identify target markets, position products and satisfy customers' needs through a range of marketing strategies. This degree also teaches you about the nature of marketing and the important role it plays in creating a competitive advantage for companies and organizations.

About Studying Phd in China

A doctoral degree otherwise known as Ph.D. is the highest form of degree program that one can complete. Enrollment into a doctoral degree program requires you to hold a master’s degree. Obtaining this type of degree can take four to six years. Ph.D. graduates work as experts in areas of business or research.

The most common types of doctoral degrees include: Doctor of Philosophy (Ph.D.), Juris Doctor (J.D.), Doctor of Medicine (M.D.) and Doctor of Dental Surgery (DDS).

Unlike bachelor's or master's programs, applying for a PhD is quite different. Aside from meeting eligibility requirements, you also need to find a PhD supervisor and present a research proposal. More information about the PhD application process here.

Find Related Programs

• PhD in Marketing in China
• PhD in Marketing in Dalian

1 Total Programs Found

PhD in Marketing

Dongbei University of Finance and Economics (DUFE)

PhD in Marketing Dongbei University of Finance and Economics (DUFE)

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PhD of Marketing

Tsinghua University

Description

• Applicants should be non-Chinese citizens holding a foreign passport and under 50 years old (Note for Chinese Government Scholarships applicants: master’s degree applicants should be under 35 years old; doctorate degree applicants should be under 40 years old).
• Applicants should be in good health and of good character, respect Chinese habits and customs and be willing to abide by both Chinese Law & Regulations and School Rules & Regulations.
• Applicants for Masters Degrees should have a degree equivalent (or above) to a Bachelor’s degree from a Chinese university. Applicants for Doctoral Degrees should have a degree that is equivalent (or above) to a Master’s degree from a Chinese university.
• Language proficiency requirements for Chinese-taught programs (exam date on the HSK certificate should be no earlier than December 1, 2017)

Related products

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Bachelor degree in Accounting – BNU

Bachelor degree in Industrial Engineering – BUAA

Master degree in World Economy

Get the best of your Study in China with the best Universities offering competitive and rich curriculum programs. Search through over 5000 courses offered by more than 1000 universities in China. There is a course for every major. China Scholars’ Program consultants are always standing by to help you select the right courses within a university with a perfect learning environment. Register with the CS-Hub as it provides the technology and tools for you to interact with our team, submit your application at a single click and also pay for the program fees. The chat tool gives you 24/7 support and opportunity to book an appointment with the team.

• Entry Requirements
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About the University Summary

Tsinghua University is strategically located in Beijing on the site of the former imperial gardens of the Qing Dynasty, and surrounded by a number of historical sites. Tsinghua University was established in 1911, originally under the name “Tsinghua Xuetang”. The school was renamed "Tsinghua School" in 1912. The university section was founded in 1925. The name “National Tsinghua University” was adopted in 1928. The faculty greatly valued the interaction between Chinese and Western cultures, the sciences and humanities, the ancient and modern. Since China opened up to the world in 1978, Tsinghua University has developed at a breathtaking pace into a comprehensive research university. At present, the university has 20 schools and 59 departments with faculties in science, engineering, humanities, law, medicine, history, philosophy, economics, management, education and art. As one of China’s most prestigious and influential universities, Tsinghua is committed to cultivating global citizens who will thrive in today’s world and become tomorrow’s leaders. Through the pursuit of education and research at the highest level of excellence, Tsinghua is developing innovative solutions that will help solve pressing problems in China and the world.

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44 marketing-phd positions in China

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• marketing-phd

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• Last-24-hours 8
• Last-30-days 2
• Research Job 2
• XIAN JIAOTONG LIVERPOOL UNIVERSITY (XJTLU) 9
• ; Xi'an Jiaotong - Liverpool University 5
• BNU-HKBU UNITED INTERNATIONAL COLLEGE 1
• Business 13
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• Education 8
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• Arts and Literature 2
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Faculty Position in Biomedical Engineering

and expertise from both institutions and gives students the skills and knowledge they need to secure careers in a global marketplace . XJTLU now has over 25,000 enrolled students in both Suzhou and

Faculty Position in Cell and Gene Therapy

Faculty position in biostatistics sciences, faculty position in pharmaceutical sciences, professor/senior associate professor/associate professor in media and communication, faculty position in computing.

experience, XJTLU brings together excellent research practice and expertise from both institutions and gives students the skills and knowledge they need to secure careers in a global marketplace . XJTLU now has

Faculty Position in Intelligent Science

education experience, XJTLU brings together excellent research practice and expertise from both institutions and gives students the skills and knowledge they need to secure careers in a global marketplace

Faculty Position in Communications & Networking

marketplace . XJTLU now has over 25,000 enrolled students in both Suzhou and Liverpool in the UK, with plans to grow to about 28,000 students by 2025. There are currently about 2,000 staff, among which about

Teaching Fellow/Senior Teaching Fellow in Department of Intelligent Operations and Marketing of IBSS

staff position within a Research Infrastructure? No Offer Description POSITION OVERVIEW School: International Business School Suzhou (IBSS) Department: Department of Intelligent Operations and Marketing

Teaching Fellow / Senior Teaching Fellow in Department of Finance

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Jung, Sungjin

Prof. Sungjin Jung is an Assistant Professor of Marketing at The Chinese University of Hong Kong. He received his PhD in Marketing from INSEAD and BBA from Seoul National University. His research focuses on luxury and status consumption, signaling, and impression management.

Research Interests

Luxury and Status Consumption Signaling and Impression Management Branding

• Sungjin Jung, Charlene Chen, and Andy Yap (2023), “ Expressing Passion for Luxury Enhances Perceived Authenticity ,” Journal of Consumer Psychology , 34(1):101-109.
• Sungjin Jung and David Dubois (2023), “ When and How Slow Motion Makes Products More Luxurious ,” Journal of Marketing Research , 60(6):1177-1196.
• David Dubois, Sungjin Jung, and Nailya Ordabayeva (2021), “ The Psychology of Luxury Consumption ,” Current Opinion in Psychology , 39, 82-87.

Yao, Jesse（姚雲飛）

Prof. Jesse Yao is an Assistant Professor at the Chinese University of Hong Kong. He received a PhD in Business Administration from the University of California at Berkeley, a BS in Mathematics, and a BS in Statistics from the University of Michigan. His research interests include microeconomic theory, industrial organisation, and marketing strategy. His research work has been published in Marketing Science .

Teaching Areas

Digital Marketing

Microeconomic theory Industrial organisation Marketing strategy

• Villas-Boas, J. M., and Yao, Y. (2021), “ A dynamic model of optimal retargeting ,” Marketing Science , 40(3), 428-458.
• Journal of Industrial Economics Fellow, 2022
• ISMS Doctoral Consortium Fellow, 2020-2021
• AMA-Sheth Foundation Doctoral Consortium Fellow, 2020
• Sasakawa Young Leadership Fellowship, 2018
• Dean of the Graduate Division Award, 2017

Meyer, Andrew

Dr Andrew Meyer is a Research Assistant Professor with the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. Prior to joining, he was a lecturer at the University of Pennsylvania, a data scientist in industry, and a Postdoc with the University of Chicago’s center for Decision Research, where he won the inaugural Thaler-Tversky Independent Research Grant. He earned his PhD in Management (with a concentration in Marketing) from Yale School of Management and his Bachelor’s degree in Psychology from Wesleyan University.

His research interests focus on consumer behavior, with emphases on context effects and consumer reasoning. His work has been published in the Proceedings of the National Academy of Sciences , the Journal of Experimental Psychology: General , Cognition , Judgment and Decision Making , and Management Science .

Marketing Research (currently) Judgment and Decision Making, Behavioral Economics, and Intro to Psychology (in the past)

Consumer Behavior Judgment and Decision Making Behavioral Economics

• Meyer, A. and Frederick, S. (2023), “ The formation and revision of intuitions ,” Cognition , 240, 105380.
• Meyer, A. and Hundtofte, S. (2023), “ The longshot bias is a context effect ,” Management Science, 69(11):6954-6968.
• Frederick, S., Levis, A., Malliaris, S., and Meyer, A. (2018), “Valuing bets and hedges: Implications for the construct of risk preference,”  Judgment & Decision Making ,  13 (6), 1.
• Meyer, A., Zhou, E., and Frederick, S. (2018), “The non-effects of repeated exposure to the Cognitive Reflection Test,”  Judgment & Decision Making ,  13 (3), 246.
• Meyer, A., Frederick, S., Burnham, T. C., Guevara Pinto, J. D., Boyer, T. W., Ball, L. J., Pennycook, G., Ackerman, R., Thompson, V. A., and Schuldt, J. P. (2015), “Disfluent fonts don’t help people solve math problems,”  Journal of Experimental Psychology: General ,  144 (2), e16.
• Frederick, S. W., Meyer, A. B., and Mochon, D. (2011), “Characterizing perceptions of energy consumption,”  Proceedings of the National Academy of Sciences of the USA ,  108 (8), E23.
• Richard H. Thaler Independent Research Prize, University of Chicago Booth School of Business, 2018
• Center for Decision Research Independent Research Grant, University of Chicago Booth School of Business, 2018
• Whitebox Graduate Studies Grant, Yale School of Management, 2013
• Member, American Marketing Association, 2023
• Member, Society for Judgment and Decision Making, 2023

Tang, Jacky Wing-kin（鄧永堅）

Dr. Jacky W. Tang is a Professional Consultant in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. Previously, he served as a Dissertation Supervisor at University of Warwick, Assistant Professor of Teaching, Director of MSc Programmes and Associate Director of Taught Postgraduate Programmes at Lingnan University, and Lecturer (part-time) at City University of Hong Kong. His research interests include innovation, design thinking, consumer motivation and self-regulation.

Prior to joining academia, Dr. Tang was an experienced business executive and serial entrepreneur; he integrates his teaching with the concepts and principles backed by research and steeped in experience. He also brings an exploratory spirit to some of today’s most concerned questions about innovation and human potential. He held management positions in leading multinationals, including Philips, Renesas Electronics and Towngas, with 20 years of industry experience in marketing, innovation and consulting. He was the Executive Director of Synintel Institute and had provided consulting services and executive training to multinational and startup companies, such as Hitachi, China Telecom, Baidu, Huawei, Galanz, STMicroelectronics, IBM China, Henderson, Vtech, Bank of China, and Mizuho Bank.

Dr. Tang received his Doctor of Business Administration (Innovation) from City University of Hong Kong, and holds an MSc in Information Management from University College Dublin and a Bachelor degree in Business Administration from University of Georgia. And, he completed two executive education programmes, in innovation at Harvard Business School and design thinking at MIT Sloan School of Management.

Practicum in Managerial Marketing Practicum in Big Data Marketing Marketing Management Managing Service Excellence

Innovation Design Thinking Consumer Motivation Self-regulation

• Muammer Ozer and Jacky W. Tang (2019), “ Understanding the trade-off between familiarity and newness in product innovation ,” Industrial Marketing Management , 77, 116-128.

Cao, Xinyu（曹馨宇）

Prof. Xinyu Cao is Vice-Chancellor Associate Professor of Marketing at the Chinese University of Hong Kong (CUHK) Business School. Prior to that, she was a Visiting Scholar at CUHK (2022-2023) and Assistant Professor of Marketing at New York University Stern School of Business (2018-2023). She received her Ph.D. in Management (with a concentration in Marketing) from MIT Sloan School of Management. She also holds a M.S. degree in Industrial Engineering and Operations Research from University of California Berkeley and a B.S. degree in Mathematics and Physics from Tsinghua University.

Prof. Cao’s research focuses on the area of quantitative marketing, with emphases on digital marketing, social media, platform management, and market research methodology. Her research works have appeared in Marketing Science , M&SOM , and Marketing Letters . She has won the John D.C. Little Award for the best marketing paper published in INFORMS journals, and also been a finalist for the Frank Bass Award for the best marketing thesis. She is on the editorial board for Marketing Science .

Social Media Analytics Marketing Management Marketing Strategy

Digital Marketing Social Media Platform Management Market Research Methodology

• Xinyu Cao and Yuting Zhu (2023), “ The Power of Commitment in Group Search ,” Marketing Science , 43(1):213-228.
• Xinyu Cao, Dennis Zhang and Lei Huang (2022), “ The Impact of the COVID-19 Pandemic on the Behavior of Online Gig Workers ,” Manufacturing & Service Operations Management,  24(5), 2611-2628.
• Xinyu Cao and Juanjuan Zhang (2021), “ Preference Learning and Demand Forecast ,” Marketing Science , 40(1), 62-79.
• Xinyu Cao and Tony Ke (2019), “ Cooperative Search Advertising ,” Marketing Science , 38(1), 44–67.
• Cathy Cao, Xinyu Cao, Matthew Cashman, Madhav Kumar, Artem Timoshenko, Jeremy Yang, Shuyi Yu, Jerry Zhang, Yuting Zhu, and Birger Wernerfelt (2019), “ How do successful scholars get their best research ideas? An exploration ,” Marketing Letters , 30(3), 221-232.
• Hong Kong RGC Grant, General Research Fund 2023-2024, HK $867,613, PI
• CUHK Vice-Chancellor Early Career Professorship 2023-2029, HK $2,000,000, PI
• MSI 2023 Young Scholars
• ISMS Early Career Scholars Camp Fellow, 2022
• MIT Sloan Doctoral Research Forum, Faculty Fellow, 2022
• INFORMS John D. C. Little Award, Winner, 2021
• INFORMS Frank M. Bass Award, Finalist, 2021
• AMA-Sheth Foundation Doctoral Consortium Faculty Fellow, NYU, 2019
• Faculty Development Forum Fellow, Washington University in St. Louis, 2019
• Marketing Science , 2022-Present
• Editorial Review Board: Marketing Science, 2022-Present
• Referee: Marketing Science, Management Science, Journal of Marketing Research, Quantitative Marketing and Economics, Production and Operations Management, Information System Research
• 41st Annual ISMS Marketing Science Conference, Advisory Committee, 2019
• CUHK Marketing PhD Program Coordinator (quant side), 2023-Present
• CUHK Marketing PhD Committee, 2023-Present
• Member of the Faculty Sub-committee of Survey and Behavioral Research Ethics (SBRE), CUHK, 2023-Present

Wang, Jingbo (Jimbo)（汪靜波）

Prof. Jingbo Wang is an Assistant Professor in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He holds a BA in Economics from Lingnan College, Sun Yat-sen University in Guangzhou, a MA in Economics and Finance from Centro de Estudios Monetarios y Financieros (CEMFI) in Madrid, and a PhD in Economics from University of Southern California, Los Angeles. His research interests include marketing analytics, quantitative marketing, machine learning, and social network analysis.

Business Analytics Machine Learning

Marketing Analytics Quantitative Marketing Machine Learning Social Network Analysis

Ke, Tony T.（柯特）

Prof. Tony Ke is an Associate Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He received a PhD in Operations Research, an MA in Statistics and an MA in Economics from University of California at Berkeley, and a BS in Physics and a BS in Statistics from Peking University. His research is in the area of quantitative marketing, microeconomic theory and industrial organisation. His recent works focus on consumer search, online advertising and platforms, and economics of privacy, data and algorithms. His research work has been accepted for publication at Management Science , Marketing Science , Journal of Marketing Research , Journal of Economic Theory , American Economic Journal: Microeconomics , and Production and Operations Management . He spent five years as an assistant professor at MIT Sloan School of Management before joining CUHK. He is an associate editor of Quantitative Marketing and Economics and on the editorial board of Marketing Science and Journal of Marketing Research .

Teaching Area

Customer Analytics

Quantitative Marketing Industrial Organisation Microeconomic Theory

• T.T. Ke and Ganesh Iyer, “Competitive Model Selection in Algorithmic Targeting,” Marketing Science , forthcoming.
• Jieteng Chen, Yuetao Gao and T.T. Ke, “Regulating Digital Piracy Consumption,” Journal of Marketing Research , forthcoming.
• T.T. Ke, Monic Sun and Baojun Jiang, “Peer-to-Peer Markets with Bilateral Ratings,” Marketing Science , forthcoming.
• T.T. Ke, J. Shin, & J. Yu (2023), “ A model of product portfolio design: Guiding consumer search through brand positioning ,” Marketing Science , 42(6), 1101-1124.
• T.T. Ke and Sudhir, K. (2023), “ Privacy rights and data security: GDPR and personal data markets, ”  Management Science , 69(8), 4363-4971.
• T.T. Ke, Christopher Li, and Mikhail Safronov (2023), “ Learning by choosing: career concerns with observable actions, ” American Economic Journal: Microeconomics , 15(2), 536-567.
• T.T. Ke, Tang, Wenpin, Villas-Boas, J. and Zhang, Yuming (2022), “ Parallel search for information in continuous time—optimal stopping and geometry of the PDE, ”  Applied Mathematics & Optimization,  85(3).
• T.T. Ke and Y. Zhu (2021), “ Cheap talk on freelance platforms ,”  Management Science , 67(9), 5901-5920.
• T.T. Ke and S. Lin (2020), “ Informational complementarity ,” Management Science , 66(8), 3699-3716.
• M.C. Janssen and T.T. Ke (2020), “ Searching for service ,” American Economic Journal: Microeconomics , 12(1), 188-219.
• X. Cao and T.T. Ke (2019), “ Cooperative search advertising ,” Marketing Science , 38(1), 44-67.
• T.T. Ke and J.M. Villas-Boas (2019), “ Optimal learning before choice ,” Journal of Economic Theory , 180, 383-437.
• T.T. Ke, Z.J.M. Shen, and J.M. Villas-Boas (2016), “ Search for information on multiple products ,” Management Science , 62(12), 3576-3603.
• T.T. Ke, Z.J.M. Shen, and S. Li (2013), “ How inventory cost influences introduction timing of product line extensions ,” Production and Operations Management , 22(5), 1214-1231.
• Research Excellence Award 2022-2023, CUHK
• Outstanding Fellow of the Faculty of Business Administration, CUHK, 2023
• Marketing Science Service Award, 2021, 2022
• Management Science Distinguished Service Award, 2018
• Management Science Meritorious Service Award, 2017, 2020
• Outstanding Teaching Award, Haas School of Business, 2014
• Board of Governors, English Schools Foundation, 2023-2026
• Associate Editor: Quantitative Marketing and Economics , 2021-present
• Editorial Board, Marketing Science , 2020-present
• Editorial Board, Journal of Marketing Research , 2023-present

Leung, Rosette（梁幸兒）

Dr. Rosette Leung is a Lecturer in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She teaches a variety of courses including Marketing Management, Global Marketing Management, Buyer Behaviour, and Integrated Marketing Communication. Her research interests span a wide variety of areas from social media marketing to internet-based relationship. She received her doctorate degree from the University of Bristol and a master’s degree from the London School of Economics and Political Science in the United Kingdom. Prior to joining CUHK, Dr. Leung has gained over ten years of teaching experience in the higher education sector. She has also obtained rich industry experience as a digital marketing strategist and journalist.

Marketing Management Integrated Marketing Communication Buyer Behaviour

Integrated Marketing Communication Digital Marketing

Professional Membership

Hong Kong Journalist Association (HKJA) American Marketing Association (AMA)

Chung, Jae Hyen

Prof. Jae Hyen Chung is an Assistant Professor in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He earned his PhD in Econometrics and Statistics from the University of Chicago Booth School of Business and his Bachelor’s degree in Economics and Statistics from the University of California at Berkeley. His research interests include online consumer search, consideration set formation, and consumer learning.

Pricing Strategy Marketing Analytics

Online Consumer Search Consideration Set Formation Consumer Learning

• Jae Hyen Chung, Pradeep Chintagunta, and Sanjog Misra, “Estimation of Sequential Search Models,” Under Review.
• Jae Hyen Chung, Pradeep Chintagunta, and Sanjog Misra, “Inferring Automobile Market Structure from Consumer Search,” Working Paper.
• PhD Fellowship, University of Chicago Booth School of Business, 2013-2016
• The Katherine Dusak Miller PhD Fellowship, University of Chicago Booth School of Business, 2016-2017
• Eugene F. Fama PhD Fellowship, University of Chicago Booth School of Business, 2017-2018

Liao, Chenxi（廖晨曦）

Professor Chenxi Liao is an Assistant Professor of Marketing at The Chinese University of Hong Kong (CUHK). Prior to joining CUHK, she obtained her PhD degree in Marketing from University of Texas at Dallas, and her BS degree in Mathematics and Applied Mathematics from University of Science and Technology of China. She is interested in pricing, competitive strategy, channel coordination, opinion leader marketing, and digital marketing. Her research work has been published in Journal of Marketing Research and Marketing Science .

Big Data Strategy

Pricing, Retailing, Competitive Strategy, Consumer Uncertainty, Channel Coordination, Service Management, Digital Marketing

• Dmitri Kuksov and Chenxi Liao (2023), “ Restricting Speculative Reselling: When “How Much” Is the Question ,” Marketing Science , 42(2), 377-400.
• Xiaolin Li, Chenxi Liao, and Ying Xie (2021) “ Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from Digital Publishing Industry ,” Marketing Science , 40(4), 685-707.
• Dmitri Kuksov and Chenxi Liao (2019), “ Opinion Leaders and Product Variety ,” Marketing Science , 38(5), 812–834.
• Dmitri Kuksov and Chenxi Liao (2018), “ When Showrooming Increases Retailer Profit ,” Journal of Marketing Research , 55(4), 459-473.
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• Doctoral Programs

Quantitative Marketing

The PhD degree in Marketing is a research degree that prepares students for academic positions at top research universities. Students can specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems choose the quantitative marketing track.

The marketing faculty at Yale is an ideal blend of junior and senior faculty whose research interests span both the quantitative and behavioral areas. They are all productive researchers who are highly regarded in the academic marketing community. Professor K. Sudhir is currently the Editor-in-Chief at Marketing Science.  All of the senior faculty-- Ravi Dhar Shane Frederick, Nathan Novemsky, Jiwoong Shin, and Gal Zauberman are in leadership positions as Associate Editors or members of the editorial boards of the leading marketing journals.  Each of the faculty members—both junior and senior-- works actively with doctoral students.

Apart from the faculty in the marketing area, a doctoral student can draw on the expertise of other faculty members at Yale. There are several faculty members both in the School of Management as well as in the Economics/Statistics/Computer Science and Psychology departments at Yale who are interested in marketing-related issues. Several of these faculty members have worked with marketing faculty and doctoral students either at Yale or at other universities. A selective list of such faculty members is provided on the faculty page.

The Yale Center for Customer Insights and the China India Insights program provide unparalleled access to companies within the United States and across emerging markets both as sources of data and sites for field experimentation. This has augmented the research opportunities for both quantitative and behavioral doctoral students.

The Ph.D. program is highly selective. We admit 1-2 of the most promising students annually in each of the behavioral and quantitative tracks from an impressive pool of applicants. The average percentile score on the GMAT for admitted students over the last five years is in the high nineties. We look for a combination of an excellent academic record and good oral and written communication skills in our students. The academic backgrounds of admitted students typically are in the behavioral sciences, business, economics, statistics, computer science, mathematics, engineering, or the liberal arts. We do not require graduate degrees for admission to the doctoral program.

While we are extremely selective at the time of admission, we are very supportive of our admitted students in order to maximize their potential to become successful researchers. Every admitted student is guaranteed full financial aid (subject to satisfactory performance in the program) for five years. By deliberately keeping the size of the program small, we are able to assure every student in the program ample opportunities to interact with multiple faculty members during their doctoral studies. The track record of our young doctoral program is short, but impressive. For more details, see Program Design and Recent Graduates and Students.

If you have further questions regarding the Ph.D. program in Marketing, please contact Professor Subrata Sen at [email protected] .

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Xi’an Jiaotong-Liverpool University

Xi'an Jiaotong-Liverpool University (XJTLU) is an international joint-venture university founded by Xi’an Jiaotong University in China and the University of Liverpool in the UK, which captures the essence of both parent universities, offering students the opportunity to obtain globally recognised UK degree and a unique life experience within China.

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Tecno Spark 20 Pro marketing material leaks ahead of Indian launch

Tecno is set to launch its first 5G phone in the Spark 20 series, the Tecno Spark 20 Pro 5G , in India this July. After its initial release in Saudi Arabia on June 20, the phone will also be available in regions including the Middle East, Africa, Southeast Asia, and Latin America.

Ahead of the Indian launch, promo material for the Tecno Spark 20 Pro 5G has leaked (via TheTechOutlook), revealing some key details. As per the promo poster, the Tecno Spark 20 Pro 5G bound for the Indian market has a 108MP ultra-clear camera on the rear. Additionally, the device will come with up to 16GB of RAM, which will likely include 8GB physical RAM and 8GB virtual RAM. The RAM will be paired with 128GB/256GB storage. Other than that, the report does not reveal any more details, however, it looks like the Indian version of the device will be identical to the global model.

Tecno Spark 20 Pro 5G specs:

The Tecno Spark 20 Pro 5G smartphone has a 6.78-inch 120Hz punch-hole cutout display. It is equipped with a MediaTek Dimensity 6080 5G processor, 8GB of RAM, and 256GB of storage. The camera setup includes a 108MP ultra-sensing main camera with 3x lossless in-sensor zoom and 10x digital zoom, along with a 2MP macro sensor. For selfies, there is an 8MP front camera.

The phone is powered by a 5000mAh battery with support for 33W charging and offers a variety of intelligent charging modes for extended battery life. It runs on TECNO’s HiOS 14, based on Android 14, providing useful features and a smooth user experience.

In related news, Tecno has massively dropped the pricing of the Phantom V Flip, and the Phantom V Fold smartphones on Amazon India. The V Flip is down to about Rs 31,000, while the V Fold is going for Rs 59,999 (~$720).

RELATED ARTICLES MORE FROM AUTHOR

Upcoming smartphones in july 2024: samsung, cmf, xiaomi, honor, and more, tecno phantom v flip price slashed to rs 31,999 (~$385) in india, phantom v2 flip could be coming soon, tecno phantom v2 fold inches closer to launch: spotted on bluetooth sig.

Privacy Overview

Samsung galaxy a06 visits bureau of indian standards, could launch soon, red magic phantom blade game controller with up to 1000hz wireless return rate teased to..., xioami crowdfunds the beon x3 pet air purifier with powerful hair absorption & deodorization tech.

Singapore telecoms firm mired in controversy over ‘porn promoting’ advert for youngsters

• Company says ad campaign aims to break norms, challenge stigma but critics smell a marketing ploy

Talking about sex is one of the most difficult conversations parents and children can have, so a Singaporean company has set out to reduce the embarrassment.

A commercial released by the Singapore telecoms company Circles.Life has stirred controversy for showing a mother respecting her son’s desire to watch pornography.

As part of an advertising campaign aimed at breaking norms and challenging stigmas, the 20-second clip received a mixed and confused response.

The video begins with a mother waking up to strange noises in the middle of the night.

She comes downstairs to see her son watching pornography on his phone.

In a bid to hide the phone, the son accidentally clicks “screen mirroring” and the explicit video broadcasts on the television instead.

The mother does not get upset or angry, she simply smiles and hands him a pair of headphones.

“Don’t stay up too late,” she says.

The video then moves to an on-screen caption that states: “Don’t be embarrassed. Do your own thing.”

Some viewers headed to the company’s YouTube channel to condemn the ad as inappropriate.

“There are a lot of families with young kids who watch on YouTube or the TV, and hearing this ad that comes up randomly makes everyone uncomfortable, especially the sound. This is NOT for kids. I don’t know how you got this approved,” said one online observer.

Others applauded the ad and left positive messages, such as: “What a supportive mum.”

The company’s official YouTube account left a reply explaining it was their intention to advocate for “the era of open-mindedness and carefully exploring curiosity”.

The commercial was part of the company’s “Do your own thing” campaign.

Two other less controversial short clips were released, which encouraged young people to treat all professions equally and to define success in more diverse ways.

“The mixed feedback for such a polarising topic was expected, ” Circles.Life said in a statement to the publication Marketing Interactive.

Ebony Ngieng, the company’s senior marketing manager said the advertisement aimed to showcase different takes on parenting, with an open-minded and unconventional reaction to an “awkward” situation.

The company’s earlier social research findings revealed that most Singaporeans across all age groups were found to favour open conversations about sex and sex education.

However, many people still avoid these topics due to fear of shame or being stigmatised.

Following the release of the ad, the media intelligence firm Meltwater reported a spike in mentions regarding Circles.Life.

The company is no stranger to stirring up debate and attracting attention with its bold marketing strategies.

In June 2021, it released a series of ads showcasing racial discrimination scenarios, which led to an apology after a public backlash.

In 2017, the company used the backdrop of global hunger to suggest consumers were “hungry” for cheap mobile data plans, which was criticised for dismissing a serious social issue with wordplay.

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Why Southeast Asia Is Crying Over This Movie

A tear-jerker from Thailand, “How to Make Millions Before Grandma Dies,” has become a surprise hit across the region. Its theme is universal: bonding with family.

By Sui-Lee Wee

Sui-Lee Wee watched the movie in Bangkok and cried, too.

Daniel Nico Laudit says he does not cry easily. He decided to test his mettle this month in a movie theater in Manila and documented the experience for his 4.5 million followers on TikTok.

Before the screening, he filmed himself dancing and beaming and said to the camera: “Me before watching ‘How to Make Millions Before Grandma Dies.’” About two hours later, he uploaded a very different version of himself: wiping away the tears from his eyes in a bathroom.

“I went straight to the restroom after the movie because I wanted to cry out loud,” Mr. Laudit, 24, a content creator, said in a telephone interview. He said he cried some more when he got back home.

Reactions like Mr. Laudit’s have made the movie, which was filmed in Bangkok mostly in the Thai language, a runaway hit across Southeast Asia. In the Philippines, tickets were sold out on its opening day, theaters had to add more screenings to meet demand, and one chain started handing out tissues to viewers. In Singapore, it topped the box office from June 6-9. In Indonesia, it has drawn millions of viewers. In Thailand, it is the highest-grossing title of the year so far.

The plot revolves around an aimless and unemployed young man, M, whose sole ambition is to livestream his online games. He volunteers to take care of his maternal grandmother after he finds out she has Stage 4 cancer. His motivation is not filial piety; instead, he hopes that he can inherit her house.

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