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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Kaja Jurčišinová — Staff Writer

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

  • introduce yourself in detail
  • explain why the job is exciting for you
  • show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

cover letter opening sample

Account Executive Cover Letter Intro Sample

cover letter opening sample

Sales Associate at LUSH Cover Letter Intro Example

Cover letter opening sample

Siemens SCADA Engineer Cover Letter Intro Template

Cover letter opening sample

Warner Bros. Public Relations Intern Cover Letter Example

Cover letter opening sample WB

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

what to include in your cover letter opening

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

  • contact information both for you and the company
  • headline (optional)
  • personalized greeting

To know where to put this information, just scroll down.

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Resume Analytics

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

  • phone number

Optionally, you can also include:

  • your professional title
  • date of birth
  • current date
  • personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

how to address a cover letter

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

  • How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
  • How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
  • How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

  • Uses a personalized greeting
  • Says who you are
  • Shows you’re passionate about the job or the company
  • Highlights your top (and relevant) accomplishments and skills
  • Mentions a mutual contact
  • Reflects the company’s tone of voice
  • Is tailored to a specific position and company’s needs
  • Uses keywords from the job description
  • Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová — Staff Writer

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

good opening cover letter lines

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

  • Contact Information
  • Opening Paragraph
  • Body Paragraphs
  • Closing Paragraph
  • Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

  • Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
  • Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

good opening cover letter lines

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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good opening cover letter lines

How to Start a Cover Letter - 4 Tips for the Perfect Opening

Background Image

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

  • What should your cover letter opening contain
  • What to include in your contact information
  • How to start a cover letter greeting
  • How to write an attention-grabbing opening paragraph
  • 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

  • The header with contact information. Includes your & the recipient’s contact information.
  • The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
  • An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

  • Full name and professional title (if applicable)
  • Phone number
  • Email (a professional email, that is)

In some cases, you can also add the following: 

  • Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
  • Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

  • Manager’s name
  • Manager’s job title
  • Company’s name
  • Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

how to start a cover letter

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

  • Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

linkedin-search-example

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

  • Dear [Department] Hiring Manager,
  • Dear Hiring Manager, 
  • Dear [Department] Team,
  • Dear Director of [Department],
  • Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

job search masterclass novoresume

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

  • Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
  • Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

matching resume and cover letter

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

  • Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
  • Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
  • You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
  • The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

  • How to Write a Cover Letter in 2024
  • Cover Letter Tips 
  • Cover Letter Mistakes
  • Do I Need a Cover Letter?

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How To Start A Job-Winning Cover Letter (7+ Examples)

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Your cover letter opening can make or break your chances of scoring the interview.

Problem is, most job seekers don't  really  understand what hiring managers are looking for when they start reading a cover letter!

That costs them job interviews that they probably would have won if they'd written their cover letter opening the right way.

That's where this article comes in!

As a job seeker, I wrote hundreds of cover letters. I A/B tested virtually every aspect of those letters to see what worked and what didn't. I doubled down on the successful strategies and wound up scoring interviews and offers from places like Google, Microsoft, & Twitter.

As a career coach, I've worked with thousands of job seekers on thousands of cover letters. These people came from all sorts of backgrounds, levels of experience, and geographies. Through them, I was able to gather more data on my cover letter strategies to refine them.

In this post, I'm going to share the exact strategies that have worked for me and my clients (and I'm going to show you why most conventional cover letter advice doesn't work anymore!).

We'll be covering:

  • What exactly a “Cover Letter Opening” is and why its important
  • The two mistakes 99% of people make when starting their cover letter
  • The 3 parts of a highly effective cover letter opening
  • 3 examples of cover letter openings for different roles and industries

By the end of this post, you'll know exactly how to write a job-winning cover letter opening that stands out from the crowd and gets you hired.

What Exactly Is A “Cover Letter Opening?”

We can break down pretty much every cover letter into a few distinct parts.

Most cover letters including a Heading, Greeting, Intro, Body, and Closing. Here's a visual example of each of those woven into a fully formed cover letter:

Infographic - Breakdown of Writing A Cover Letter That Gets Results

The “Cover Letter Opening” is made up of the first three parts – the  Heading, Greeting,  and  Intro .

These are the first sections that recruiters and hiring managers will be reading, so we need to make a strong first impression if we want to land the job. That's what this post will be focused on.

If you're a fan of learning via video, I recorded this overview of everything we're going to cover in this article (mistakes, strategies, and examples). Check it out and then read on for a step-by-step breakdown of the process we're going to use to help you start your job-winning cover letter:

The Two Mistakes That 99% Of People Make When Starting Their Cover Letter

Before we dive into the right approach to starting your cover letter, I want to talk about two mistakes I see in the vast majority of cover letter openings so you can avoid them.

When it comes to hiring, companies only care about one thing:

Finding the person who will bring the most value and ROI to the role.

As candidates, it's our job to position ourselves as that person. We do that by showing the hiring team that we understand the company, the team, and the needs, goals, and challenges for this specific role.

It all starts with relevance!

Problem is, most job seekers do the exact opposite.

Instead of investing time into personalizing the opening to their cover letter, they take a generic approach that they saw in some random blog post or template.

This leads to two major mistakes that cost people interviews and job offers:

Mistake #1: Not Being Specific With Your Greeting

If our goal is to show the reader that we know them and we understand their needs, starting our cover letter with “Dear Hiring Manager”  or  “To Whom It May Concern”  is just about the worst we can do.

Cover Letter Opening Mistake #1 - Using A Generic Greeting

Neither of those greetings inspire any excitement nor do they convey any sense of expertise and knowledge around this role.

But so many candidates do this! In fact, the majority of cover letters that have come across my desk as a career coach and when I was interviewing candidates for our team at Microsoft had this greeting.

We need to do better if we want to stand out (I'll show you how in a sec!).

Mistake #2: Making It All About You

The second mistake most people make is using the opening lines of their cover letter to speak about themselves.

Cover Letter Opening Mistake #2 - Using A Self Centered Introduction

Conventional advice has told job seekers to use this space to talk about their experience, the titles they've held, and the excitement they have for this opportunity.

Problem is, that conventional advice simply doesn't work.

Because the company doesn't really care about you. They care about whether or not you're the person who will bring the most value and ROI to the role, remember?

When you talk about yourself and your background, you don't illustrate that you understand the company's needs, challenges, or goals.

You're also competing with all of the other candidates who are only talking about their backgrounds, which means the only thing you have to compete on is, well, your background!

When you're applying for roles at highly sought after companies, there's going to be a lot of competition and chances are good that someone else vying for this role has better “on paper” experience.

If we want to stand out and win more interviews, we need to show the reader that we understand the specific goals, challenges, and needs for this role.

So how do we avoid both of these mistakes and craft a job-winning cover letter opening?

The 3 Parts Of A Highly Effective Cover Letter Opening

I've spent a total of 7 years writing hundreds and hundreds of cover letters.

The first two years were in my own job search, where I applied to over 500 jobs and eventually landed interviews and offers from Google, Microsoft, and Twitter. The last five have been focused on coaching thousands of job seekers spanning the full range of experience, industries, and geographies.

From the results gathered from literally thousands of cover letters, I've found this 3-part cover letter opening to be the most effective when it comes to landing interviews and job offers.

Part #1: Personalize Your Cover Letter Greeting

To avoid Mistake #1 (covered above), we want to personalize our cover letter greeting.

This simply means that we want to make the cover letter as relevant to the person reading it as we possibly can. There are two ways to do this:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

Example of Starting A Cover Letter With The Hiring Manager's Name

Use This Formula:  To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying to for a Product Marketing Manager role at Discovery Education, you might start you cover letter like this:

Example of Starting A Cover Letter With The Team & Company

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than “To Whom It May Concern!”

Part #2: Start Your Cover Letter With An Attention Grabbing “Hook”

Here's some tough love:

If you're doing the same thing as everybody else, you can't expect better results than everyone else.

I see way too many job seekers heading to Google, searching for “Cover Letter Template,” and then just playing Mad Libs to slot in their experience.

The problem with that?

Your cover letter is going to look just like everyone else's!

When recruiters are on their tenth cover letter that starts with, “I'm incredibly excited for the opportunity to apply for the Account Manager position at [Company]…,” their eyes start to roll back into their head.

The key to writing a job-winning cover letter is to immediately grab the reader's attention and suck them into your story.

In fact, there's research showing that humans (like your recruiter) are more likely to remember you and connect with your experience when you share that information with them in the form of a story:

How Research Makes Your Cover Letter Stand Out

When starting your cover letter, you should have one goal:  to use each sentence to convince the reader that they have to read the next sentence.

Let's take a look at a real example from a client of mine.

She was a high school Spanish teacher hoping to land a job in marketing at a company called Discovery Education.

Instead of using the same old introduction, she decided to tell a story about how Discovery Education's products had helped her as a teacher. Here's what she wrote:

Dear  [Hiring Manager] , Grapes and Discovery Education. Both are amazing in their own right, but I never thought I’d get so much joy from combining them. I currently teach high school Spanish and I set aside time each class to teach my students about Spanish culture. A few weeks ago, we watched the “Virtual Viewing Party: Holidays from Around The World” video by Discovery Education. My students particularly loved the segment on the Spanish New Year’s 12 grapes tradition. This got my students interested in other aspects of Spanish culture. Now, we’re working on a culture project where students research a Spanish tradition and create a 3D representation of it. I’ve never seen so much energy in my classroom. Amazing stories like these are why I want to work for Discovery Education.

Now find me a hiring manager that isn't going to read that very first line and  have  to read more!

My client included something seemingly irrelevant (grapes) to grab the reader's attention. Then she masterfully turned that hook into a story that showed she was familiar with the company, its products, and its mission.

That's how it's done!

Part #3: Close The Start of Your Cover Letter With A Performance-Based Value Proposition Statement

Now that you've personalized your greeting and hooked your reader, it's time to illustrate your value.

You should close your cover letter opening with a value proposition statement that covers three things:

  • It shows that you understand the needs and goals for the role
  • It provides supporting evidence from your past (using measurable results)
  • It ties your results directly to the goals of the role

The goal of your value proposition statement is to show the reader that you understand their needs and you have experience driving similar results in the past. Here is the formula you want to use:

The Value Proposition Statement Formula I believe that the  X+  years of experience I have  [Insert Results That Align With Goals] for companies like  [Insert Companies / Clients] makes me an ideal fit to help  [Company Name]  achieve their goals for this role.

Here are a few examples of that formula in action:

Example #1: Value Proposition Statement for User Experience Designer

Let's say you're applying for a User Experience Design role at a hospitality-focused tech startup that's hoping to improve their website conversion rates. Your value proposition statement might be:

I believe the 6+ years of experience I have boosting site conversion rates for clients like AirBnB, Verbo, and Hotels.com make me a strong candidate to help [Company] achieve their goals for this role.

Example #2: Value Proposition Statement for Partnerships Manager

In this case, you're applying for a Partnerships role at a disruptive direct-to-consumer company whose goal is to drive more product sales through partnerships. Your value proposition might be:

I believe the 4+ years of experience I have creating partnerships that have driven $10M+ in ARR for brands like Harry's Razors and Warby Parker make me an ideal fit for this role.

3 Examples Of Job-Winning Cover Letter Openings

Awesome! I hope you feel like you have a solid grasp on the three parts that make for a job-winning cover letter opening.

Now let's check out some examples to see how these concepts apply to different roles and industries.

Example #1: User Experience Design in eCommerce

In this cover letter opening example, we have Jasmin who is applying for a User Experience Design role at FitWorld, a fitness-focused eCommerce company.

The company's main goal is to improve their customer's support experience (making it easier for their customers to get the help they need, while reducing the amount of hours support spends manually handling issues):

Cover Letter Opening Example #1 - User Experience Designer

Example #2: Sales in Technology

This cover letter opening example focuses on Chris, who is vying for an Enterprise Account Executive role at Expand.ly a SaaS company in the tech space. The company's latest initiative is expanding into the enterprise sector and they're looking for a salesperson with a track record of enterprise sales success:

Cover Letter Opening Example #2 - Sales

Example #3: Software Engineer in Healthcare Technology

This cover letter opening example is about Tameka, a software engineer eyeing up a role at a healthcare technology company called Wellify.

The health tech company is looking to build integrations with major healthcare systems and wants someone who has experience working in real healthcare settings:

Cover Letter Opening Example #3 - Software Engineer

Key Takeaways: Cover Letter Openings

You made it! I hope this article helped you rethink how you're going to write your cover letter.

Remember, you want to make sure to avoid robotic, templatized greetings and intros. Instead, you want to address your cover letter to the hiring manager or to the specific team at the company you're applying for.

Then you want to hook your reader with a story. Your goal for each line in the opening of your cover letter is to get the reader to feel like they absolutely  have  to read the next line.

Finally, you want to tie your experience into the goals for the company and the role!

If you do that, you're going to have the start of a job-winning cover letter on your hands. When you're ready to flesh out the rest of it, check out my comprehensive guide on writing a job-winning cover letter and our job-winning cover letter templates.

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Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

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7 cover letter openers to land you an interview

When your job application is jostling for attention, a great cover letter can set you apart from the crowd – so starting out with strong opening lines is key.

A letter that grabs the employer’s attention from the first paragraph will give you a far better chance of scoring an interview.

“If a recruiter is finding it difficult to cut down their shortlist due to a number of really strong candidates, then the cover letters may help them narrow down that list,” says Leah Lambart, a Career Coach at Relaunch Me .

Research for SEEK shows nearly half (47%) of employers say a customised cover letter influences their decision to hire the applicant. And 53% of employers think that including examples of skills is one of the most important things for applicants to include in their application.

A great opener to your cover letter can help you show both your genuine interest in the role, and your skills – so it’s worth putting some extra effort into those first few lines.

How to start out strong with your cover letter

So, how do you convince the employer that you’re the right person for the job in the first few sentences?

“Be confident that you have the skills and attributes to be successful in the role,” Lambart says. If you’re unsure how to convey that, preparation will help.

  • Read the job ad closely: Take time to fully understand what the employer is looking for in an employee. Make a note of the key requirements and check back after you’ve written your letter draft to ensure you’ve covered them all.
  • Sell your soft skills:  Don’t just write about your technical skills, qualifications and experience, Lambart says. Also show that you have the soft skills, like communication and resilience , that they would desire in an employee.“It’s particularly important not to overlook this for technical roles in IT, engineering or data analysis,” she says.

When you start writing, it can help to think about your 30-second-elevator pitch and ask yourself:

  • What can I do that this employer would really want?
  • Why am I best for the role and organisation?
  • What experience and strengths can I highlight?

“At the end of the day, your cover letter needs to convey three things: that you can do the job, that you want the job and that you will fit into their organisation,” Lambart says.

Cover letter opener ideas

With all this in mind, it can still be hard to start writing your cover letter when you’re staring at a blank screen. To get you started, here are some ideas for opening lines that you can adapt to your situation:

  • Highlight the job title and your achievements:  Get right to the point and highlight your background, says Pete Noblet, senior regional director at Hays . ‘As a Social Media Consultant for [Company A], I manage many digital media channels to help drive engagement and brand awareness with consumers. By implementing new social media marketing initiatives, I have tripled our audience on Facebook and doubled our followers on Twitter. This has led to an increase in website traffic, lead generation and sales.’
  • Show your knowledge of the industry and its challenges . Lambart suggests an opening such as: ‘With 10+ years’ experience in the wine industry, representing international brands in global markets, I have developed a strong network of customers across hospitality and retail. I understand the challenges faced by both sellers and suppliers in navigating international supply chain logistics, accessing new markets/products and optimising commercial performance. I’m excited by the potential for digital solutions to transform the wine industry and recognise [Company X]’s emerging leadership in this space.’
  • Show your genuine interest in the role and explain how the role will enable you to follow your career interests, Lambart says. ‘Having worked as a senior Procurement Specialist for diverse businesses, primarily in the SME sector, I am keen to join [Company X] to develop my procurement career within a large and complex multinational FMCG business. The dynamic nature of this role and the opportunity to be actively involved in value chain analysis and value engineering is of particular interest to me, as I have a natural aptitude for analysis and critical thinking.’
  • Use keywords . Employers love keywords, Noblet says, and they’ll also be picked up by automatic applicant tracking systems. ‘Written and verbal communications are two of my key strengths. My extensive experience in public relations has honed my skills in media relations, social media, community engagement and leading a team. By combining these skills, I believe I am the best candidate for the position of Communications Manager.’
  • Refer to your network of contacts . Name dropping can work well, Noblet says. ‘My name is _____ and recently I spoke to your Communications Coordinator, _____, who informed me about the opening in your human resources department. She recommended I contact you about the position because of my strong interest in HR.’ However, Lambart adds: “Be wary of name dropping if it’s possible that the person won’t remember you.”
  • Show you’re informed . Employers are impressed if you’ve taken the time to research the company, Noblet says. ‘Your company has recently been featured in the Sydney Morning Herald and the AFR because of your partnership with not-for-profit [Company A]. The articles have inspired me to seek employment with your company and I would like to apply for the position of Receptionist.’
  • Show your enthusiasm . Employers love to see potential employees who are excited about the company and are genuinely interested in what the company does. “If you’re applying for a graduate program, try to avoid being generic. Explain why this organisation stands out from their competitors,” Lambart says. ‘I was excited to find an opening in IT with [Company X] because of your work with data analytics. I have been watching for openings at your organisation for a while now. I’m an ideal candidate for this position because it combines my experience with IT and data analytics.’

More cover letter tips to keep in mind

Lambart also has a couple of other pieces of advice to consider when crafting your cover letter opener:

  • Mention leaders in the organisation you admire . “You might highlight that you recently listened to a podcast where the CEO was interviewed which really inspired you,” Lambart says.
  • Match the language used in the job ad and on the company website , Lambart says. For example, if the company refers to “client service” on their website, use that term in your letter, rather than “customer service”.
  • Even if a job ad doesn’t ask for a letter, write one anyway , Lambart says. “It shows that you’re serious about the job and not just sending out resumes all over town. It’s also a great way to clearly demonstrate that you meet the criteria for the role, have done your research on the organisation and have a genuine interest in both the role and the company.”

When there’s strong competition for a role, your letter can set you apart from other candidates and help you land an interview. Using the opening lines of your cover letter to showcase your genuine interest in the role, your knowledge of the industry and your soft skills will tell employers why you’re a great fit for the role, right from the start.

Source: Independent research conducted by Nature of behalf of SEEK, interviewing 4800 Australians annually. Published November 2021.

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09 Sep 5 Creative Cover Letter Openings (& examples)

What you'll learn

Compelling cover letter openings with cover letter opening sentence examples

If you’ve read a few of my posts, then you know I am a firm believer that writing a cover letter is a requirement and not an optional component in your job-hunting arsenal.

But not just any ol’ cover letter will do.

If the opening of your cover letter doesn’t grab attention and captivate the reader, they won’t bother getting to the rest of your cover letter, or resume, to ever find out why you are a perfect fit for the role.

Submit a thrown-together, few sentence, or uninspired cover letter, and it won’t serve its purpose to:

  • Validate to the hiring manager or recruiter exactly why you are THE PERFECT candidate for the position and how you will add value to the company
  • Answer any questions the hiring manager or recruiter would have about your candidacy, so they put you in the “interview” pile rather than the “pass” or “circular” file
  • Demonstrate your professionalism, as well as your interest and enthusiasm for the position and the company

To learn more, see my post on “ Why You Need a Cover Letter ”

Yes, a cover letter can be a powerful tool to get you an interview and on your way to landing the job of your dreams…but only if it’s compelling and holds the reader’s attention.

A boring or cookie-cutter cover letter can have the opposite effect and turn the hiring manager off from continuing to read about your incredible work experience.

Need more assistance getting noticed in your job search? Receive my free resume checklist, “ Resume Dos and Don’t That Get You Noticed .”

How to write a compelling opening for your cover letter (with examples)

Everyone knows you only have one shot at a first impression, and your cover letter is no different. So, your cover letter opening sentences need to be strong, compelling, creative and informative.

Whew, that’s a lot to pack into the opening sentences of a cover letter. But do not fear, it can be done!

Here are my strategies for writing a creative and compelling cover letter opening that will grab the attention of the hiring manager and get you noticed. I’ve even included example sentences you can personalize and add to your own cover letter:

1. What You Are Known For

Include in your opening sentences what you are known for (generating sales, saving money, motivating teams, improving results). Then connect the dots on how those skills will not only pertain to the position you are applying for, but also will benefit the company.

Example: My specialty is driving public relations programs that grow health and wellness companies through media coverage. I have driven PR and Communication strategies for both startup and large companies where I created measurable results within the first six months. I am excited about the prospect of creating significant awareness for [Company Name] as the [Position Title].

2. Relevant Experience

Open your cover letter by providing the work experience (not necessarily job title) you have that aligns with the position you are applying for and why this experience will drive results at a new company. This is a strong strategy if you have not held the exact title of the position for which you are applying , but have the required experience per the job description.

Example: I have successfully been leading sales teams to unprecedented results for the past 8 years. By implementing ongoing training programs, initiating sales rep check-ins, and creating new motivation and incentive tools, I have increased our close rate by 25% and revenue by 15% in the past eighteen months. I am excited about the prospect of delivering similar results for [Company Name] as the [Position Title].

3. Results and Accomplishments

By including impressive results and accomplishments from your previous positions in the opening of your cover letter (or, actually, anywhere in your cover letter), it validates you will achieve results wherever you go. Be sure to include quantifiable results and the numbers or percentages of how they were measured so the reader will understand the value you added at your previous companies and how it will be applicable to the new role.

Example: In one-year at [Current Company], I increased search-engine marketing (SEM) leads 150% while decreasing cost per lead (CPL) by 26%. I am excited by the prospect of bringing my experience and expertise in digital media to [Company Name] and drive similar results as your next [Position title].

4. Key Requirements

Use a few key requirements of the position (i.e. keywords from the job description) in your opening to immediately showcase how you have the relevant experience and skills. This strategy is particularly effective when applying at larger companies likely to be using an applicant tracking system scanning for keywords.

Example: Budget planning and financial analysis are two of my strongest areas of expertise. I not only oversee, review, and adhere to the budgets for each business department of [Current Company], I also ensure that all of the company’s financial practices are in line with regulations and legislation. Through my years of experience in finance, I have perfected my skills in financial analysis, budget development, and strategic planning, and I look forward to exploring the opportunity to bring this unique skillset to elevate the department at [Company Name] as your next [Position Title].

5. Network Referral

If a person from your professional network refers you to the hiring manager or recruiter, or recommends you apply to the position or company, include that information upfront of your cover letter. Having a personal introduction is one of the best ways to get (and keep) the attention of the hiring manager, so don’t be shy about using that in your opening.

Example: Joan Smith, my former supervisor, thought I would be a great fit for [Position Title] and recommended I reach out to you. I worked with Joan for three years. During this time, Joan witnessed firsthand how my unique ability to recognize real talent in a stack of resumes and get candidates excited about working for [Company Name] through phone interviews improved and streamlined our recruiting and hiring processes. I am enthusiastic to use these special skills, and many more, to help [Company Name] improve its employee team and corporate culture as the [Position Title].

Cover Letter Opening Sentences Not to Use

Sadly, I’ve seen too many articles and blog posts that provide what I believe to be poor advice on how to write the opening of a cover letter. Some of the tips and examples they share are not what I would consider a “compelling, attention-grabbing” opening.

Instead, some of these recommendations and examples look like the tired, overused, and outdated openings that I’ve read far too often in cover letters I read as a hiring manager.

I recommend you DO NOT open your cover letter by:

  • Simply stating the position for which you are applying
  • Providing general work experience without specifics or results
  • Relying solely on your enthusiasm for the position or company
  • Focusing on what’s in it for you, rather than what you can deliver the company

Examples of cover letter opening sentences I DO NOT recommend you use:

  • I am very interested in the junior finance position that is open at Acme Company. I recently graduated from State University with a degree in economics and took courses in accounting, investments, and analysis, which have given me a solid base upon which I plan to build my career.
  • I’m writing to express my interest in the Social Media Marketing position listed on your website. Given my two years of social media experience and excellent capabilities, I would appreciate your consideration for this position.
  • I am writing to express my strong interest in the Human Resources Coordinator position open at Acme Company. My colleague Bobby Jones recommended that I contact you directly about this position, due to my years successfully performing similar responsibilities for ABC Company.
  • I have a very strong interest in pursuing a sales career. With experience working in both traditional retail and outbound phone sales, I have a diverse background with much to offer.
  • I was excited to read about the Public Relations Assistant position at Acme Company. I have several years of PR experience in a variety of fields including software and insurance.

Final Advice

The opening sentences are just that, the opening of your cover letter. Be sure to continue developing your cover letter with engaging language, strategically placed keywords, results and achievements, and a proactive close ( click here for more information on each of these points).

Once you have written your cover letter, read, proof, edit, read and proof it again so there are no mistakes. Your cover letter and resume reflect your work abilities, so don’t let them be a poor representation of your abilities by having errors in them.

Be sure your cover letter (and resume) includes how to contact you (email, LinkedIn, phone). You don’t want all that hard work to go to waste because they don’t know how to find you!

Finally, customize your cover letter for every position you apply. You can begin with your own version of a template that includes your significant positions and corresponding results. Then, take the time to customize each cover letter to include the keywords, principal requirements, and desired experience outlined in the job description for which you are applying. You will find you have much better results if your cover letter (and resume) are clear, direct and specific to the position you are applying for and the requirements of the role.

Crafting a compelling opening to your cover letter can really make a difference in getting noticed by the hiring manager or recruiter.

I hope these creative cover letter openings work for you. If you use one of these ideas, please let me know, and share how it worked. If you have creative and compelling cover letter openings of your own, please share those too! I would love to see them!

For more on writing a cover letter, check out 5 Components of a Cover Letter (with a Cover Letter Example)

When you are ready to send your cover letter, read how to send a cover letter to learn the best way to do so..

Grab a copy of Your Complete Guide to Cover Letters for free and get a cover letter template, creative opening templates, and more to help you craft a compelling and effective cover letter!

  • 10 Opening Lines That Are Straight Up Killing Your Cover Letter

good opening cover letter lines

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good opening cover letter lines

QUICK INTRODUCTION

You are just out of college and you saw a job advertisement for a job you really like, so you submitted your resume and cover letter – just as the job ad said you should do.

However, weeks have passed by and you have not heard anything back from the employer. The reason for this may be that your cover letter did not capture the attention of the employer so that he or she wants to continue reading and getting to know more about you.

The first thing you want to do is to get your potential employer impressed, not annoyed. In fact, you want to be able to give an awesome first impression of yourself – such that they cannot reject your job application.

So what is the first thing you should do to achieve this? You should amaze them with your well-written job-winning cover letter .

WHAT IS A COVER LETTER?

Firstly, what is a cover letter?

It is a letter or written communication that serves to introduce an accompanying document or introduces a resume or curriculum vitae (CV). A cover letter helps to show why you are the best person for the job description and how you will be a great addition to the company.

It also shows your capability to communicate your career objectives efficiently and to support your resume career summary .

When it comes to preparing a cover letter as a part of a job application, many job seekers are filled with anxiety about experimenting with their cover letters.

They are usually under the pressure to please the hiring manager, and it that pursuit they forget to show their personality in their job applications documentation.

This is the major reason why their application would look lifeless and will not differentiate this applicant from other applicants. You should let your personality be seen clearly through the cover letter so you stand out from your competition applying for the same position.

After several weeks or months of you searching for the perfect job and you have found it and now it is your turn to impress the employers with your cover letter so you land and stand out in a job interview , so you get the job offer.

A cover letter is the most effective way for you to introduce to the hiring or resource manager who you are, the things you have to offer, why you want the job and why you are the one to be offered the position—but you have a very limited period of time to do all of these things.

Therefore, if you really want to attract the reader or employer’s attention, you have to start right.

OPENING LINES OF COVER LETTERS

Opening lines of cover letters are usually not very specific, but they do not need to be. Abby Locke , a speaker, writer, and president of Washington DC-based Premier Writing Solutions says “Most cover letters usually begin with lines like, ‘In response to your job advertisement, I’m forwarding my resume for your review and consideration’”.

You should endeavor to make a very strong first impression by writing something spectacular and different – something that will clearly express the value you are offering.

You can attract the attention of the reader of your cover letter by:

  • emphasizing your accomplishments
  • expressing the reasons why you are interested in the job
  • stating the mission of the employer, and
  • showing how your strongest skills can contribute to the achievement of that mission.

Abby Locke suggests that the road to writing a good cover letter is to start with writing a list of the best three ways you would make an impacton the organization.

You should be able to ask yourself and answer questions such as “What core competencies would enable me to surpass the norm in the position I am targeting?”. Locke also emphasized on you answering how the employer would gain from hiring you.

The ability to convey all these details in just a few lines seems impossible. The start of the cover letter should be very catchy, but not overselling especially if you are a student or graduate who has not even a year of experience for reference.

You should ensure that your cover letter should be professional, but not boring – but be careful, as the borderline between those extremes is usually very blurry.

It is an awesome idea to have several examples of cover letters you can look through to serve as a source of inspiration when you are desperate for one.

Towards the end of this article, there will be few ideas on how to write killer opening lines for your cover letter; but firstly, let us see the top 10 opening lines that are straight up killing your cover letter

10 OPENING LINES THAT ARE STRAIGHT UP KILLING YOUR COVER LETTER

1. “dear sir/madam”, “to whom it may concern” or “dear recruiter”.

It is almost criminal to use a non-specific salutation to address your cover letter as you are admitting that you have not done your research and you do not know who and where are you applying for a job.

Doing this also suggests that you are using a generic template and that you are sending the same cover letter to every employer you apply to for a job.

Do not get me wrong – templates save time and you should use them for that reason as long as you rework it for the each specific employer.

2. “My name is…”

Your name is on your resume, your application form (if you had to complete one to apply for the job) and on your envelope/email which you used to submit your job application.

It is also in your signature at the bottom of your cover letter so why waste valuable space to state your name once again at the beginning of it?

Give credit to the hiring manager/recruiter for being able to figureout your name before starting to read your cover letter and instead, use these potentially only a few seconds you have to leave a mark on the reader by stating something that will convince them to start a conversation with you.

3. “I am writing to express my interest in/for…”

Of course, you are writing to express your interest in the advertised vacancy – otherwise, you would not be writing at all.

Do not state the obvious and move on to saying why you are applying for the specific position and why are you excited by the prospect of getting it.

4. “I have enclosed for your consideration my resume…”

Similarly to the above, when submitting a cover letter as a part of a job application by default you do that to accompany your resume.

The recruiter or the hiring manager will see your resume when they open your application, so again – there is no need to waste their time and space in the letter to state the obvious.

5. “My qualifications for this job are…”

Your resume will list all your qualifications in details, but can mention them in brief in your cover letter too but not at the very beginning.

The start of the letter should grab the reader’s attention and many of the other applicants for the same job will probably share your qualifications, so that will not make you distinct in the eyes of the recruiter.

You can do better when it comes to the opening line of your cover letter – keep reading for tips how you can achieve that.

6. “My first job was [X], my second job was [X], my third job was…”

Well, like this you have re-written your CV into your cover letter! Having your resume in two different places is not the way to sell yourself.

Your cover letter is an opportunity for you to expand and add detail to the experiences and skills you have listed in your CV, as well as to prove to the potential employer that you are the best choice among the other applicants, so use it well!

7. “I am probably not the best candidate, but…”

Oh, boy (imagine the reader facepalm as soon as they read this)! If you don’t believe in yourself and that you are the best candidate for the job, why would the recruiter?

It is good to be modest and not come across as arrogant narcissist when writing your cover letter, but it is not good to set yourself for failure.

Starting your cover letter with this sentence will give reasons to the recruiter to reject your application right off the bat.

8. “This job will be the perfect opportunity to develop my skills”

Big NO-NO! Telling your potential employer that you need this job because it will allow you to learn new or improve existing skills is a rookie mistake. Employers pay you for bringing your skills to their workplace – they are not a training school.

Employers also know that a good employee will not be static at the new workplace, they will pick-up new skills and further develop their current skills but this should not be the main reason why you are applying for a given position.

Instead, you should convince the reader in the first sentence that they should hire you because of the skills, abilities, attitudes, experience, and qualifications you bring to the table.

9. “My mum/friend/family told me to apply for this job”

Even if this was really the case, there is no need for the world to know this, especially not your future employer.

No company wants employees who are not passionate about their work and their industry, as they know these employees have short career span.

They will leave the company as soon as another opportunity closely matching their interests appears.

So, do not start your cover letter with an information about who suggested you apply for the vacancy – ideally, this idea should have come out of your desire to work in that particular industry/company.

10. “Thank you in advance for taking the time to read my application”

Ok, you are polite – we get it. However, you will have your chance to thank the reader for their time reading your application at the end of the cover letter (once they have actually read it).

Again – do not waste very limited space at the begging of your cover letter to say something that can be said somewhere else in the letter.

Be smarter about how you use your cover letter “real-estate” as it will be either a very good or a very bad investment you will make for your future.

HOW TO WRITE A KILLER OPENING LINE FOR YOUR COVER LETTER

Now that we have seen what opening lines NOT to write, let us review few examples of good opening lines and few pieces of adviceon how to write the opening lines in cover letters that can help you bag the job that interests you.

Use Powerful Words

“ As an expert in the field of f inancial planning, I have given financial advice for the executions of projects of different kinds both at large and small scale ”.

Using powerful words to describe yourself grabs the attention of the reader to your cover letter. Display of confidence in abilities is better than false humility.

The job that you are applying for is requiring a certain amount of self-confidence and abilities and you need to have the experience to back up your claims.

Some other examples of opening lines following this rule are:

  • The position advertised by you sounds like a great match with the qualifications and skills that I have been able to acquire during [Here mention the relevant study program or job employment]…
  • Financial analysis, project management, and research are my passions and areas of expertise. Not only are these my passions, but also I believe these skills are the foundation for any project management professional. As an analytical financial manager, I excel at extracting data to understand where the company’ focus should be.
  • As an experienced financial manager and former business owner, I know firsthand how challenging it can be to remain current with the fluctuations in the value of currency and inflation in the investment portfolio market without breaking the budget.
  • As an event planner for ABC Company, I ensure seamless communication and marketing between all involved parties. By implementing new social media marketing tactics in the past year, I have doubled the attendance at all events organized by the company.

Kill The Competition

“ While soldiers are eager to battle, strategists win the war. I am an artful strategist of my profession, different from my co-applicants in the following ways… ”

You should be able to differentiate yourself from your competition. Ensure you use your most relevant accomplishment stories to explain your value to the company .

Other examples of this are:

  • “Unlike many other project cost managers, I ensure all parties know who is responsible for what, and when each part is due. I do this using my own system that I have used for 20+ years because it works. At any time, I can see the status of all activities. This ensures every project execution is on time and on a budget, plus we clearly see when we’ve succeeded, and what needs to be developed next time.”
  • “After spending five years managing the internal finances for a 2,000-person company, I could plan a quarterly town hall project budget or draft an inter-office budget in my sleep. What do I want to do next? Put that experience to work consulting executives on their financial strategy.”

Introduce The Leader In You

“ I coordinated the Annual Youth Science Expo which occurred for 340 hours, 30 volunteers in the course of five weeks.”

Show that you can be involved in leadership or management. Breaking down the details allows the employers to understand your accomplishments .

Some examples of opening lines are:

  • “Through my years of experience in PR, I have established my skills and strength in social media, media networking and leading a group of team members. It is the combination of these skills that make me the best candidate for the PR Manager position .”
  • “I am so happy your company needs a social media coordinator skilled at With my track record of boosting social networking by 55% increase in the number of followers through teamwork and creative leadership, I believe that I’m a great fit.

Kick-Off With Excitement

“ I have been excited since I discovered the opening in project management with your company… ”

Employers are attracted by those who seem to show excitement towards the job as this shows dedication.

Other examples of similar opening lines are:

  • “I was excited to find an opening in HR with ABC Company because your work with XYZ Company has been important to me for a long time. I am the best candidate for this position because it combines my experience with HR and XYZ Company.”
  • “As a long-time fan of ABC Company’s certifications, I was thrilled to see your vacancy. With my experience cutting costs 48% for XYZ Company while dropping lead times by nearly 20% and boosting quality, I believe I can be of help with ABC Company current market challenges as I continue to expand my personal skill set.”

Quote The Trail Blazers

“ Accountability enables responsibility.” – J.K Rowling. As a manager who has gathered experiences over the years, I sincerely believe that the key to success in any work environment is accountability .”

Have your work ethic described with a quote. Quotes tend to add more worth to your cover letter.

Another example of how the use of quotes works effectively when you are applying for a job position is the following:

  • “As sociologist John Hudson has observed: ‘A billion hours ago, modern homo sapiens emerged. A billion minutes ago, Christianity began. A billion seconds ago, the IBM PC was released. A billion Google searches ago… was this morning.’ I have chosen this quote as an introduction to my application as a social networkmanager because…”

Use The Culture-Field-Skill (The Bridge) Formula

“ Born in Korea, studied in Canada and worked in China; my blend of cultures and Asian background may just be unprecedented! I am… ”

This opening line is usually used when the job demands a bridge between fields, countries or cultures.

This also can be found in the following example:

  • “Having finished my education in international relations and business, I’m interested in the opportunity to combine my passion for exploring cultures with my professional career. Your advertisement for the position as business development manager for the French market, therefore, appears very intriguing to me…”  

Show Your Expertise

“ Two of my best aspects of expertise are financial analysis and time management. In my years of experience in coordinating teams and meetings, I have been able to put these into full use… ”

The right keywords will make sure your cover letter is read. Illustrate your passions, dreams, and goals and use these to meet their needs.

  • “ABC Company’s marketing assistant opening is an excellent match to my qualifications. As a recent graduate of X University with a major in marketing and business, I offer solid academic credentials as well as industry experience gained from an internship at XYZ Company. If given the chance, I know that my strong business and marketing foundation would benefit your department, customers, and the company’s bottom line.”

Name Your Referrer

“ In my recent conversation with your financial manager XY, I was informed about the opening in your Accounting Department and thus was suggested to apply for the job of … ”

You named your referrer to provide the employer with a point of reference to go from. The employers will be interested to find out why your referrer thought you would be a good fit for the job – like in this example:

  • “John Smith, your financial manager, suggested that I apply for this position because he knows firstly, that software solutions achieved 78% performance-to-goals at XYZ Company, and secondly – that you are looking for a software developer with efficiency and efficacy, which my CV shows.”

Display Knowledge About The Company

“ Recently, your company was highlighted in the XXX Newspaper because of your partnership work with “Company ABC” whose work I follow… ”

Stating your knowledge about the company and their recent events can be a real turn-on. You can start your cover letter stating your knowledge of what they do and why you know so much about them.

Some examples of cover letter opening lines of this kind are:

  • “I recently read that your company is #2 on X Magazine’s list of top companies to work for in 2017 in this state.”
  • “I read with great passion the article in X Magazine announcing the upcoming launch of your company’s branch in my area. Congratulations on this new venture and it’s impressive $20 million in pre-launch sales!”

The Impact Making Man

“ When I learned that the ABS Company was recruiting new staff members, Istrongly felt that I had to apply. I have always been anticipating finding a company where I can make an impact .”

You should speak as if you are already hired by the organization.

Another example of opening lines such as this is:

  • “When I discovered that ABC Company was hiring, I knew I had to apply. I’ve desired to find a company where I feel like I can make an impact even while working as…”

Creativity can bring you the job. Keep the cover letter simple and well detailed.

The first few sentences in cover letters have a loaded task – they are to attract the attention of a recruiter who has already reviewed many applications.

Then they need to convince a hiring manager to go deeper into your background to find out whether your skills and personality match the position they need to fill or whether you would be a benefit to the organization or not. It is your cover letter, it is your opening line, and it may be your ticket to that dream job.

Do not underestimate it.

10 Opening Lines That Are Straight Up Killing Your Cover Letter

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How to start a cover letter: 5 powerful tips for cover letter openers.

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A strong cover letter encourages further consideration. A strong cover letter opener encourages further reading of your cover letter, so it has a chance to do its magic. The magic of cover letters provides multiple advantages:

  • A strong cover letter encourages the reader to read your application.
  • A well-written cover letter unfolds like a story, unlike a resume which is structured like a list, so the cover letter is perfect for telling your sales story about why you’re perfect for the job.
  • If you have a prominent employment gap or you’re changing careers and need to highlight transferable skills , a cover letter can make the compelling case for why you should still be considered.

Writing a cover letter? 5 powerful cover letter openers

The best cover letters are clear and concise. At the opening, you also want to grab the reader’s attention right away. Here are five powerful ways to quickly grab attention (you can also attention-grabbing openers to vary your follow-up correspondence and stay front-of-mind during a long hiring process ):

1 - Introduce yourself as the solution to the employer’s most pressing problem

Too many job seekers open with a general summary – e.g., professional with X years of experience, recent graduate with THIS degree. However, the potential employer is hiring to solve a specific problem , not find a specific background, even though job postings are often written to highlight background info, like qualifications, skills and experience.

For example, the job posting for a digital marketing manager may emphasize ideal degrees or certifications, specific software skills and desired experience in areas like social media or email marketing. However, you have to dig deeper for what this particular marketing role at this particular company in this particular moment is supposed to accomplish – e.g., grow website traffic, attract qualified prospects for the sales team. Then your cover letter opener would pull something from your background that addresses that critical need: In my last job, I designed a landing page that grew website traffic by 400%. I’m interested in your digital marketing manager role, so I can get similar results for you…

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Best covid-19 travel insurance plans, 2 — emphasize your passion for the role.

Employers want people who want to be there and who will demonstrate a positive attitude and passion for the work. Still, too many job seekers point to generic reasons for their interest in a role – e.g., company culture, challenge of the role, strong brand, YAWN! If you have a unique, specific story about why you’re interested in this role, company and/or industry, then that can be your compelling opener.

For example, one of the strongest openers I’ve seen in my 25+ years of recruiting came from a college student at a university where you have to bid points to get on the different company recruiting schedules. Her cover letter opened with: I bid all of my points to get on your schedule. This candidate quantified her strong desire in a simple statement. (I received this letter over 15 years ago but still remember it – it was that good. FYI, the student, who at first didn’t get an interview, ultimately worked her way into an interview due in large part to her compelling cover letter, and ultimately got into that company.)

3 — Name-drop someone at the company

Employee referrals often get further consideration during the screening process as a courtesy to the staff and also because referrals are a reliable source for good candidates. If someone at the company encourages you to apply, mention that upfront in the cover letter: John Smith raves about his workplace and suggested I contact you about the digital marketing manager role.

Even if the employee name you have is someone who can’t refer you – for example, they don’t know you well enough – you still can reference their name as someone you have spoken to about the role. It shows that you are doing your research on the company and going above and beyond the easy steps that everyone else takes, such as looking at the website or simply reading the job posting.

4 — Quote someone at the company

If you haven’t spoken directly to someone at the company, but you have been following the company closely, let them know about your serious interest and dedication by highlighting something you have read or learned. Many companies publish white papers about trends and insights in their field. Sometimes, senior leaders will publish books, give talks or speak to the media. Reference one of the white paper findings, or quote from a published talk. Point out how you can continue that work in this role.

5 — Write in the style of the company culture, brand or product

If you’re creative and the company has a strong brand, culture or product, you may be able to structure your cover letter so that it matches the company. For example, if you’re applying for a role at TED Conferences, you could submit your cover letter as a TED Talk, with the opener introducing the link: I created a TED talk to explain why I’m perfect for this role.

Remember, the cover letter is but one of many important factors in your job search

A strong cover letter helps, but you have to get recruiters to read your cover letter in the first place, and some will just skip it. This means that, in addition to the cover letter, you want to have other factors working in your favor – e.g., your online profile and activity, resume, networking . Do not rely on any one tool (or any one opening) to be a magic bullet.

Caroline Ceniza-Levine

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4 Best Cover Letter Opening Lines to Make a Mark in the First Paragraph

Elena Prokopets

Do you feel that writing a cover letter opening paragraph is always the hardest part? 

Who would have thought that you could agonize so much over two to three sentences? First, you are struggling to come up with an appropriate cover letter greeting. Then there you want to make a catchy hook. But end up writing what every other applicant does — “This is my cover letter for [Position Name] at [Company Name]”. 

So you are probably wondering what you can do to get the reader at hello (pun intended)? In this guide, we’ll provide you with several pro tips and best cover letter opening lines examples to accomplish just that. 

But first, let’s get some basics out of the way.

What is the Best Greeting for a Cover Letter?

The best greeting for a cover letter is *drum roll* — Hello [Person Name]. 

Yeah, that’s nothing fancy. But the research of some 300,000 business emails found that simple salutations like “Hey”, “Hi”, and “Hello” drive the highest open rates. 

So go with either of the above, depending on the level of formality adopted in the organization. For example, if you are applying to an educational position, it’s best to use a more formal “Hello”. But starting your letter with “Hi [HR Name]” or “Hi [Team]” is seen as acceptable by companies with a more relaxed culture. 

Pro tip: If possible, subscribe to the company’s newsletter. Then check out how they are greeting prospective customers. Then use the same type of greeting and mimic their tone of voice for your cover letter . 

4 Great Cover Letter Opening Lines: Examples + Tips 

We know that you’ve come looking for actual cover letter opening line examples. So no more intros! Below is our line-up with quick recommendations when each opening will work best. 

1. Share an Accomplishment 

The easiest way to wow the reader straight off the bat is by throwing in a serious accomplishment . Show that you are a motivated go-getter, eager to make things happen.

For example, you can open your cover letter for a sales position like this: 

“In 2020, I’ve attracted over $5.4 million in new business for my current employer — Pharma Inc. Most of them were from the Midwest — the market your organization is looking to enter”. 

By opening your cover letter with such a bold and boastful line you accomplish two things:

  • Instantly show that you are qualified
  • Make the reader picture what you can do for their company 

Both of the above factors get the reader hooked to continue reading your cover letter and curious to learn more about your qualifications.  

Works best for: 

  • Management 
  • Hospitality 
  • Executive positions 

2. Drop a Name 

The purpose of a cover letter is to introduce your persona to the reader and help them learn a bit more about your character, personality, and professional qualities.

An easy way to foster an immediate sense of “connection” is by mentioning someone they know who you know too, aka your connection to the company. 

Dropping such a connecting statement instantly feeds into our association bias — the tendency to transpose associations from a past fact to a present. For example, we tend to link high prices with better quality. Similarly, our brain also associates the positive qualities of a referee with a referral. And this fact makes name-dropping so powerful. 

For example, you can open your letter with this statement:

“I’m referring to [position name] as per the recommendation of Josy Gilbert, an Adjunct Professor at your institution and once a Ph.D. supervisor of mine.” 

Don’t have a direct connection to the company? Don’t worry! You can also build up an association link by mentioning an interaction with the company recruiter or employee, bringing up a fact about the company leadership, or name-dropping your current employer if they are a big name in the industry.  

  • Finance 
  • Healthcare 
  • Creative industries 

3. Share Your Passion 

Every employer wants to see eager, motivated people with sparkling eyes, rushing around the office premises (or checking in via Slack). 

And that sentiment makes perfect sense. Research found that calling-oriented workers (people with a great passion for their work) are more satisfied and successful at work than those who primarily work for money. So there’s less turnover. 

You can show that you are this person too. Here’s a sample passionate opening for an internship cover letter : 

“Since I was five, I have been writing short cover stories and asking my Mom to find a publisher for me. Now, I represent other aspiring writers (of legal age) and get them deals with the best publishing agencies in the country”  

  • Recent graduates 
  • Interns 
  • Career transitioners
  • Design 
  • Creative professions 
  • Social work 
  • Customer service 

4. Use Flattery

Sharing your fascination and appreciation for the company you are pitching can help you get your foot into the door. Let’s be real: everyone loves a bit of flattery. But to be impactful, your gushing sentiment has to be genuine and concrete. It’s not enough to say that “I love what you do”. Instead, you have to come up with a way to connect your skillset with the interest in the company operations.

Here’s a sample opening line doing just that:

“When I first entered the Sama Brand flagship store in NY, my first thought was: can I stay to live here? Your merchandising team has meticulous attention to curating your furniture in a way that says “home”. So instead of secretly squatting at your store, I went to check the open jobs, so that I could spend more time at your amazing space”. 

  • Retail 
  • Marketing 
  • Service industry 

The Best Opening Lines for a Cover Letter are Those You’ll Come Up With! 

Don’t get caught up in putting down the perfect opening paragraph from the first try. Leave it blank and work on the body of your cover letter instead. Then circle back to writing that opening.

And if you are still stuck, check out more cover letter examples we have on our website!

Elena Prokopets

Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more

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5 Tips for a Great Cover Letter (and samples)

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Cover Letter Format & Samples

good opening cover letter lines

Cover letters are a fantastic tool to introduce oneself in the job search process and are as significant as the resume. A cover letter provides an excellent opportunity to demonstrate one’s interest in the organization and establish direct connections between the employer’s job description and one’s professional background. A well-crafted cover letter, tailored to the specific job and company of interest, and addressed to the right person, can make a lasting impression on the employer.

To make the cover letter effective, one must consider some universal tips and considerations when writing it. It is crucial to ensure that the cover letter is clear, concise, and free of errors. Using formal language and avoiding contractions can help maintain a professional tone. Choosing appropriate vocabulary and grammar can help maintain the original meaning of the text and convey a sense of expertise and professionalism, which is suitable for a business or academic setting. So, it is essential to take the time to craft a compelling cover letter that showcases one’s qualifications and skills to the employer in the best possible light.

In addition to the suggestions above, see our list of key considerations to crafting effective and valuable cover letters.

Cover Letter Tips

1. ) All margins should be approximately one-inch. Typically, a cover letter consists of three to four paragraphs.

2.) The font size should be easy to read. Times, Palatino or Helvetica are good choices. A font size of 12 pt. is preferable, but in some cases you may need to use 10.5 or 11 pt. font.

3.) Don’t be tempted to send “generic” letters. Each cover letter you write should be different, because each job and company you’re writing to is different. Make it easy for the reader to see the relevance of your qualifications to the job in question.

4.) Be sure to proofread each new cover letter you create so that it is free of errors.

5.) It is important to write to a specific person whenever possible.

In addition to these quick tips, check out our comprehensive  Job Search Letters  guide for more information on structuring cover letters and other job search documents.

  • Sample 1:  Application Letter
  • Sample 2:  Prospecting Letter

Finally, we know that some people work best when they have a format to follow. Especially when they are writing a document, like a cover letter for the first time. The following example reflects the correct business format to use when writing a cover letter:

Your name Return address City, State, Zip

Name of the contact person Title Company Name Address City, State, Zip

Dear Mr./Ms./First name Last name:

The opening paragraph states your reason for writing the letter. Mention a specific job of interest, or a particular department in which you are seeking work. If possible, mention how and when you learned about the job opening or the company, i.e., through a classified advertisement, a contact person or a career services professional. Be sure to mention the name of the person who suggested this job to you, especially if that person is highly respected within the company.

The middle paragraph is an opportunity to expand on the skills you have developed as they relate to this position. This should not merely repeat your resume. You can discuss your education and particular courses or skills attained while in college. If you’re an experienced person, you may wish to use this paragraph to describe your professional background and highlight any specific job experience that may be of particular interest to the organization and that will differentiate you from other applicants. You may need a second paragraph to fully describe your related abilities.

The next paragraph reflects the research you have done on that particular organization. Use company literature, a web site, or conversation with an employee of the organization as ways to gain knowledge about the organization. Explain why you are interested in the job, and convey your awareness of what the company does to show that you have done careful research.

In closing, reiterate your enthusiasm to be considered and ask for an interview. Either state a specific week you’ll make a follow-up phone call or mention an interest in having the contacted person call to set up an interview date. Specify how you can be contacted. Remember to thank the person for considering your application.

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

by  Elainy Mata

May 10, 2022

I hate cover letters. They add so much stress to the already uncomfortable and grueling job hunt. Every time I’m writing one, I find myself wondering: Do people even read these?

Unfortunately, the answer is “yes.” But, there are some ways to make the process a little less terrible. I asked Amy Gallo, Harvard Business Review editor and author of “ How to Write a Cover Letter ,” for her advice. From doing the research, to starting off strong, to emphasizing your value — Gallo taught me exactly what I need to do to get my cover letters noticed by hiring managers. I even wrote a new cover letter that has her blessing. (Scroll down if you’re in need of an expert-approved example.)

Subscribe to  HBR Ascend on YouTube  for more videos on work, life, and everything in between.

Transcript 

ELAINY MATA: So you want to know how to tackle the cover letter. I do too. I actually really hate cover letters. I hate cover letters. I hate cover letters.

But the cover letter is important. It’s time to face our fears, and just figure out how in the world we are actually going to write it.

I got you, and we’re going to do this together. These tips are going to help you go through the process a lot easier. So if you are ready to tackle the cover letter, stick around and keep watching.

In front of me right now are three cover letters that I’ve written in the past, for three different jobs. And I’m just embarrassed. I’m embarrassed to read these.

To whom it may concern, to whom it may concern, to whom it may concern.

I would like to respectfully submit this cover letter.   I would like to respectfully submit this cover letter.

I am a passionate, detail-oriented person. I am passionate, detail-oriented person.

This sounds like I’m — this doesn’t sound like me at all. I think you want me to talk this way. Here we go like. Hire me.

I talked to Amy Gallo, an HBR editor, and the author of one of our most popular articles, “How to Write a Cover Letter.”

AMY GALLO: First of all, you’re not alone. I write about how to write cover letters, and I also hate them.

ELAINY MATA: She’s done the research. She’s talked to the experts. And I’m going to tell you exactly what she told me.

Make it one page

ELAINY MATA: So how long does a cover letter actually have to be? Just one page, one.

AMY GALLO: Don’t play with the font, and make it like eight point font, and like make your margins really wide. Just really figure out what is the most essential things that need to go on one page.

Do research, find a name

ELAINY MATA: This should be a no-brainer, but let’s get specific. Let’s say you’re applying for a job here, at Harvard Business Review. Go on the company’s website, go to their “About Us” section, and read what they’re about, see their mission statement, see their tone, see what that company is actually looking for, and what they stand for.

So you’ve got the broad stuff, but let’s dig a little bit deeper. What is the company that you’re applying for talking about now? You should actually go into their LinkedIn, their Twitter, see what they’re sharing, see who are they’re talking to, see what they’re talking about, so you can get a sense of what is currently happening. Lastly, find that hiring manager. It is so much better to address your cover letter to an actual person and a name rather than, to whom it may concern. So I have to kind of creep a little bit, and be like a private investigator.

AMY GALLO: Yeah, creeping is definitely part of the process. Usually, with LinkedIn, you can see who’s posted the job, who is sharing it with their network. You may not know for sure that that’s the hiring manager, but at least it’s a little more personable. Sometimes, I’ve heard people just reach out and say, “Who’s the hiring manager for this job? I’d like to address my cover letter to that person.”

Start strong

ELAINY MATA: You’ve probably written this 100 times before. “Hi, my name is this. I’m based here, and I’m applying for this job.” No, no, no, no, don’t do that. The hiring manager has a stack of cover letters. So you have to write yours to grab their attention. Amy, can you please give me an example of a strong, bold, opening line for cover letter. I promise I won’t steal it.

AMY GALLO: You’re allowed to steal it. Anyone should be able to steal it:

“I saw your listing on this website, and I was thrilled to see it, because it’s exactly the kind of job I’ve been looking for to apply my skills in X.”

Write something that’s short, to the point, but shows both enthusiasm, as well as experience that’s relevant to the job.

Emphasize your value

ELAINY MATA: Figure out what problem the company is facing. They’re hiring for a reason. Figure out what that reason is, and how you can best solve that problem. Amy also found the top two qualities that people generally look for is adaptability, and the ability to learn quickly.

How about if I just got out of college, and I’m looking at these jobs that are asking for three to five years or more of experience. How can I write a cover letter if I feel like I don’t have enough to write about?

AMY GALLO: Yeah, so that’s a good question, because the cover letter shouldn’t be focused so much on the past. That’s the resume’s job. The cover letter is really about the future. So how are you going to take what’s in that resume, your past, and apply it to where you’re going.

Convey enthusiasm, not desperation

ELAINY MATA: This is really hard to balance. You want to show them that you’re excited to work there, and that you’re going to bring a lot of energy to the team. But don’t be too strong, because over eagerness can actually work against you.

Find a proofreader

AMY GALLO: Write the letter you want to write. Then share it with someone else, someone who knows you well, but someone who also will tell you like it is. We’re not good judges of our own writing.

ELAINY MATA: So getting a second pair of eyes will help you look for any errors, typos, and most importantly, they can tell you if you make sense.

Amy, this sounds like a lot. Is there even like a sort of a shortcut to this, or a sort of scalable way that I can do this for multiple different jobs?

AMY GALLO: I mean, you’ve probably heard the phrase looking for a job is a full-time job. It does take a lot of time. You’re tweaking some things. You’re not writing a whole new letter. So you’re going to have a template. Write your best cover letter for the first job you apply for. Share that with your friend to check the tone. Do the research on the company, right? Do that the first time. Then and adjust the cover letter accordingly. Does that seem more reasonable?

ELAINY MATA: Yes, much more reasonable.

So my task is to apply for a job here at HBR, and to write a new cover letter using the advice that Amy gave me. Let’s do it.

This is hard. I never said it was going to be easy, maybe easier than what you were doing before, but definitely not easy.

The first draft

Dear Maureen and hiring team,

I saw your listing on Linkedln and am excited because this is exactly the job that I’ve been looking for to showcase my skills in video production and production management to assist the creative center in producing compelling content.

Working in news and movie production has taught me to hear an idea and a concept and be able to fully plan out the logistics needed to make the desired final visual product. I have been able to work with software like Adobe Creative Suite and TriCaster, and have worked with other team members to write scripts and compose story boards.

Being part of the Creative Center team will give me the challenges to grow as a skilled producer and assist in production, help the production planning process, create a quick tum around for video publication, and manage content.

AMY GALLO: You did well on length. It is very short. That’s good.

ELAINY MATA: My gosh.

AMY GALLO: I read this, I’m like, that first sentence is spot on. And then it gets a little bit stilted. And then it goes into what’s probably on your resume. And I want a little more personality.

The final draft

ELAINY MATA: So Amy, after many back and forths — How do you think I did?

AMY GALLO: All right. So I’m looking at it right now. And I think you did a really good job.

You’ve got the main components here. There’s some personality in it. There’s some flattery in it about the company you’re applying to, but it’s not like over the top. I have to tell you, I would have you in. I think it’s a great letter.

ELAINY MATA: That’s it for me. I wrote the cover letter. You got to see the whole process. And I feel like I definitely have a better outlook on how to approach it. These are not easy to write, so good luck out there. Watch as many times as you can. Practice makes perfect. I’ll see you soon.

Cover letter example 

I was so excited to see your post on LinkedIn because it’s exactly the type of job I’m looking for: an opportunity to bring my experience with video production and enthusiasm for storytelling to an organization that sets the standard for high-quality management content.

In addition to five years of experience in broadcast journalism, research, and video production, I would bring an organized and systems-level perspective to this role. I view video production as a puzzle, and like to think about which parts need to come together in order to make a great final product. My approach is to have in-depth conversations with my team members, and the various stakeholders, before each project. This helps me nail down the logistics — from location to talent.

From there, the fun begins: fleshing out the concept and identifying what visuals will best represent it. Ideation and storyboarding are essential in this step. I know I’m not right all the time, so I enjoy working with a diverse team that can bring in new perspectives, brainstorm, and pitch ideas that will make the final product stronger. Whenever possible, I also try to seek out other sources for inspiration, like magazines, which allow me to observe different ways of expression and storytelling. This approach has served me well. It’s what has allowed me to enter the film industry and grow as a creator.

On my website, you can see examples of how I use the above process to create fun, engaging content.

Given this experience and my enthusiasm for the work you do, I believe I’d make a great addition to your team. I recently had a chance to try out your Patient Zero product at my current organization. The simulation is both challenging and engaging. I was impressed by your ability to apply  different storytelling methods to an online training course (which, let’s admit, can often be a little dry). Your work exemplifies exactly what I believe: There’s an opportunity to tell a compelling story in everything — all you have to do is deliver it right.

I’d love to come in and speak with you more about what I’d be able to offer in this role. Harvard Business Publishing is my top choice and I believe I’d make valuable contributions to your team.

Thank you for your time and consideration!

How to Write a Cover Letter for an Internal Position (With Examples and a Template!)

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Applying for an internal position isn’t just a matter of submitting a resume and hoping for the best. It’s about strategically positioning yourself as the perfect candidate for a role within a company that already knows you.

The prospect of new challenges, career growth, and the chance to contribute in different ways can be highly motivating. But with that comes the need to navigate office politics , manage relationships, and ensure that your application stands out.

We’ll explore what makes a cover letter for an internal position different from a traditional cover letter , why it’s crucial to write a good one, and how to do it effectively. We’ll also include examples and a template to help you get started.

Think you need to look outside your current company? One of these open jobs on The Muse might just be the one »

Is a cover letter for an internal position different from a traditional cover letter?

Yes! When you're applying for a job within the same company, you're not starting from scratch. The hiring manager already knows you and has very easy access to a reference check, so your cover letter must reflect proximity. Balancing familiarity with professionalism is key.

Unlike a traditional cover letter, where you introduce yourself and explain your interest in the company, a cover letter for an internal position should focus on your achievements , your understanding of the company culture, and your vision for how you can contribute to this new role.

“The process might be less formal but is often more competitive because you’re up against colleagues,” says Kenan Acieklly, CEO of Workhy , who has nearly a decade of experience in HR and business management. “Decisions may weigh heavily on your internal reputation, past performance, and ability to articulate your future potential within the company.”

Why should I write a cover letter for an internal position?

Writing a cover letter for an internal position is crucial for several reasons. You might think that since you're already an employee, a cover letter is just a formality. However, skipping it or writing a generic one could really hurt your chances.

This cover letter should highlight why you’re the best candidate for this different role, even if your managers and colleagues already know your work ethic and contributions. You’re making the case that you're not just a good employee, but the right person for this specific job.

Writing a cover letter underscores your seriousness about the role. “It’s an opportunity to articulate your vision and demonstrate continued commitment to the company’s success,” Acikelli says. And it serves many important functions:

  • It reaffirms your interest in the company: Even though you already work there, this shows that you're still committed to the company's mission and values.
  • It highlights your achievements: This is your chance to remind the hiring manager of your successes within the company—things they might not remember or know about if they weren’t directly supervising you.
  • It shows your initiative: Applying internally demonstrates that you’re eager to grow and take on new challenges. A well-crafted cover letter underlines your proactive approach to your career.
  • It provides a tailored narrative: This letter allows you to connect your current role with the new one, explaining how your skills, experience, and knowledge of the company make you the ideal candidate.

How to apply for an internal role

Let's go over some of the most common questions about applying for an internal position:

Is it OK to apply for an internal position?

Yes, it is absolutely OK to apply for an internal position. Companies generally encourage internal mobility as it allows them to retain talent and leverage existing employees’ skills and institutional knowledge. Applying for an internal position shows that you are committed to the company and interested in furthering your career within the organization.

How to express interest in an internal position?

It's important to be both professional and enthusiastic. Start by scheduling a meeting with your current supervisor to discuss your career goals and explain why you're interested in the new role. During the conversation, emphasize your desire to continue growing within the company and explain how the new position aligns with your career aspirations. Make sure to follow any formal application procedures, such as submitting an updated resume and a strong cover letter.

How do you tell your boss you are applying for an internal position?

Schedule a private meeting with your boss to discuss your plans. Be upfront about your intentions, explaining why you’re interested in the new role and how it aligns with your long-term career goals . Emphasize that this move isn’t a reflection of dissatisfaction with your current position, but rather a desire to grow and take on new challenges within the company. It’s important to assure your boss that you remain committed to your current responsibilities and that you will help ensure a smooth transition if you’re selected for the new role.

Do I need a CV for an internal job?

Yes, you typically need a curriculum vitae (CV) or resume when applying for an internal job. While the hiring managers might already know you, a CV provides a formal document that highlights your relevant experience, skills, and accomplishments. It also helps you present your qualifications in a structured way that aligns with the job requirements. Make sure to tailor your CV to the specific role you’re applying for, emphasizing the experience and achievements that are most relevant to the new position.

How do you message a hiring manager for an internal position?

Keep the tone professional and concise. Start by introducing yourself and expressing your interest in the position. Mention that you are currently working in the company and explain why you believe you are a good fit for the role. Offer to provide more information or discuss your qualifications in detail at their convenience. Close the message by thanking them for considering your application and expressing your enthusiasm for the opportunity.

“Dear [Hiring Manager’s Name],

I am writing to express my interest in the [Job Title] position that was recently posted. I have been with [Company Name] for [X years] as [Your Current Position], and I believe that my experience and skills align well with the requirements of this role. I would greatly appreciate the opportunity to discuss how I can contribute to the team in this new capacity. Thank you for considering my application. I look forward to the possibility of working together.

Best regards, [Your Name]”

How to write a cover letter for an internal position (examples included!)

Now that you already know the basics of how to apply for a role within your current company, let's focus on how to write an impressive cover letter for an internal position.

Think of it as a way to remind decision-makers why you're the right person for the job—because of your qualifications, your understanding of the company’s goals, and how you can contribute to its success in a new capacity. Your cover letter for an internal position should convey your enthusiasm for the position, reflect on what you've achieved so far, and outline how you plan to make an even bigger impact if given the opportunity.

Follow this structure to make an impressive cover letter for an internal position:

1. Start with a strong opening

Begin by expressing your excitement about the new role and your commitment to the company. Mention how long you’ve been with the company and briefly describe your current position.

“I am thrilled to apply for the [Job Title] position. Having been with [Company Name] for [X years], I have developed a deep understanding of our operations and have consistently strived to contribute to our success in meaningful ways.”

2. Highlight your accomplishments

This is where you shine a light on what you've achieved in your current role. “Start with your accomplishments in your current role, then connect those successes to the value you’ll bring to the new position,” Acikelli says.

“In my current role as [Your Current Job Title], I successfully led [Project Name], which resulted in [specific achievement, e.g., a 20% increase in sales]. This experience has given me invaluable insights that I am eager to apply in the [New Job Title] role.”

3. Showcase your knowledge of the company

Use your insider knowledge to your advantage. “Mention any cross-departmental collaborations to show your versatility and readiness for broader responsibilities,” Acikelli says. Discuss how your understanding of the company’s culture, goals, and challenges makes you a good fit for the new role.

“Having worked closely with [Department/Team], I am well-versed in the challenges we face in [specific area]. I am particularly excited about the opportunity to contribute to [specific initiative or project related to the new role], as I believe my experience and knowledge could greatly benefit our efforts.”

4. Align your skills with the new role

Clearly explain how your skills and experience align with the requirements of the new position. Be specific about what you bring to the table that will help you succeed in this role.

“My experience in [specific skill or area] has equipped me with the [specific abilities] needed to excel in the [New Job Title] role. I am confident that my background in [relevant experience] will allow me to [specific contribution].”

5. Express your commitment to growth

Demonstrate that you're eager to learn and grow within the company. Mention any relevant training or development you’ve pursued and how you plan to continue growing in the new role.

“I am committed to continuous professional development, as evidenced by my completion of [relevant training or certification]. I am eager to further develop my skills in [specific area] and contribute to [Company Name] in new and impactful ways.”

Cover letter template for internal position

Use the following cover letter template for internal position as a guide. This structure will help you effectively communicate your enthusiasm for the position while leveraging your internal experience to stand out as the ideal candidate.

[Your Name] [Your Current Job Title] [Company Name] [Email Address] [Phone Number] [Date]

[Hiring Manager’s Name] [Hiring Manager’s Job Title] [Company Name]

Dear [Hiring Manager’s Name],

I am writing to express my interest in the [Job Title] position that recently opened up in [Department Name]. Having been with [Company Name] for [X years], I have gained a deep appreciation for our company’s mission and values, and I am excited about the opportunity to contribute to [specific department or project related to the new role] in this new capacity.

In my current role as [Your Current Job Title], I have had the privilege of [mention your key achievements]. This experience deepened my understanding of [specific area or department] and inspired me to seek new challenges within [Company Name]. I am particularly drawn to the [Job Title] position because [specific reason related to the new role].

One of the aspects of [Company Name] that I value most is our commitment to [specific company value or mission], and I am eager to contribute to [specific project or initiative related to the new role] in a more direct way. I believe that my background in [relevant experience or skill] aligns perfectly with the needs of the [Job Title] position, and I am confident in my ability to [specific contribution or goal].

I am also committed to continuous growth and development, as evidenced by [mention any relevant training or certifications]. I am excited about the opportunity to bring my skills and experience to the [Job Title] role, and I look forward to the possibility of continuing to grow with [Company Name].

Thank you for considering my application. I am enthusiastic about the opportunity to further discuss how I can contribute to the success of [Company Name] in this new role.

Sincerely, [Your Name]

Bottom line

By carefully crafting your cover letter, you can position yourself as the ideal candidate for the role. Remember, your cover letter for an internal position is your chance to highlight your achievements, showcase your understanding of the company, and demonstrate your commitment to growth. With the right approach, you can successfully transition into a new role within the same company, taking your career to the next level. Good luck!

good opening cover letter lines

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How to Write a Cover Letter Using ChatGPT

You could apply for more jobs, more thoughtfully thanks to artificial intelligence.

good opening cover letter lines

Applying online for jobs could be a more simple process with a helping hand from AI.

The global shift to remote work and the  Great Resignation  opened up the job market. But today's conditions have swung the power back into the hands of corporations, with mass  layoffs  and hiring freezes. Way more competition in the market makes securing a new job a harder, longer progress.

Applying for a job is arduous and time-consuming, and it's tempting to use the fast apply button and attach a generic cover letter to every application -- but that's not going to get you hired in this market. But it's also not realistic to carefully craft a new cover letter for every job, when you're up against thousands of applicants. 

There's a third option: Use artificial intelligence to customize your cover letters. Save time, stand out in a saturated market and get yourself an interview. 

The AI tool I used to try this out is ChatGPT, which wowed the world when it was released in November 2022 (you can read our hands-on review of ChatGPT as well as Gemini , Copilot and Perplexity on CNET's AI Atlas hub). If this is your first time using AI, it makes sense to start with the tool that made AI mainstream. 

Here's how to use ChatGPT for the job. I'll walk you through the process, prompts and productivity tips (and a potential problem to watch out for) to enhance your applications and your chances. 

Creating a custom cover letter

If you've ever tried to write a cover letter before, it's hard enough to summarize your entire career on a single page, let alone customize it for each job role. 

AI Atlas art badge tag

Your resume presents your hard skills, and your cover letter showcases your soft skills -- the ones you can mold with keywords to fit what a company is asking for in its job ad. 

Getting set up with ChatGPT

You'll need an account with ChatGPT, the job application, your resume and a previous cover letter, if you have one. 

You can use a free version of ChatGPT like me or pay $20 per month for added features like the most recent models , priority access during peak usage and image generation. 

The initial prompt

Your first prompt can be something like: "Can you please help me write a cover letter for the role of reporter on the autos team of The Wall Street Journal? Here is the job description: [paste job description] And here is my resume: [paste resume]."

Immediately, I saw a big problem with my first attempt: ChatGPT had hallucinated . It mixed up some of my experience, correctly noting publications I've written for and topics I've reported on, but wrongly -- very, very wrongly -- with made-up stories (see yellow highlights). 

If I change nothing else in my cover letter, I'm certainly going to fix that.

Cover Letter 1

The cover letter was also too long for my liking, so you could either give ChatGPT a word limit or ask it to remove certain things.

Next, I also asked ChatGPT to highlight the top five keywords to use in my cover letter for a reporter role in the autos team at The Wall Street Journal, and here's what I got: 

Cover Letter Keywords

Follow-up prompts  

I then asked ChatGPT to include these keywords in my cover letter. I chose my top three. 

Prompt: "Remove the five bullet points and incorporate the following keywords into my experience: Scoops, breaking news, and business and financial reporting."

We're slowly getting there.

Cover Letter 2

Given that the role requires tech and financial reporting experience, I pushed ChatGPT to focus on my work at NerdWallet and past reporting at the MIT Tech Review. 

Prompt: "Emphasize my experience reporting on emerging tech and personal finance for outlets like NerdWallet and MIT Tech Review."

Cover Letter 3

With a solid base, now I could tweak the tone. It still didn't feel like me, and I wanted it to be tighter but more conversational and eloquent. 

Prompt: "Rewrite in a more conversational tone, with shorter sentences and no repetition. Eloquent, exciting, and worldly."

This style prompt cut it back by 30%, to this:

Cover Letter 4

You can continue chipping away at it in ChatGPT, but I did my final tweaks manually, threading my personality through it. 

Finishing up

Copy the content into a separate Word or Google document to tweak the language to suit your voice. For example, change "Dear Hiring Manager" to "Dear [company] hiring team" and remove weird lines you'd never actually say, like "is a prospect I relish." And be sure to scan through for any other oddities ChatGPT might have hallucinated.

Here was my final ChatGPT plus me version. I pulled out the brand work because it's a reporter role and jazzed it up to my liking. 

Cover Letter 5

While the tone of what ChatGPT returns for your cover letter should emulate your personality, you can dial it up or down to match the company's voice, vibe and vision. Let ChatGPT show you off, then all you need to do is shape it, style it and send it off. 

For more AI tips, check out how to use Midjourney to create custom wedding invitations  and how to use AI (or not) to build your budget .

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By Catherine Porter and Ségolène Le Stradic

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COMMENTS

  1. How to Start a Cover Letter: 30 Creative Opening Sentences

    30 Genius Cover Letter Openers Recruiters Will LOVE

  2. 7 Powerful Ways To Start a Cover Letter (With Examples)

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  4. 6 of the Most Captivating Cover Letter Openers (& Why They Work)

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  5. How to Start a Cover Letter: Introduction Examples & Tips

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    7. Use humor and creativity. Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break. It can even be a reason to call you up for an interview.

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    Here's a quick step-by-step guide on how to start a letter when you're trying o land a job: 1. Choose the Right Salutation. The salutation in your cover letter opening serves as a greeting. It's a chance to acknowledge the reader directly, even if just for a brief second.

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    Dear Mr/Ms/Mx [Last Name], Dear [Department Name] Manager, 4. How do you start a cover letter without using 'I'. Here are some examples of how to start a cover letter without using 'I': My name is [Your Name] As a recent graduate with a [Degree Name] As a [Job Title] with [#] years' experience.

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  13. How to Start a Cover Letter [20+ Opening Line Examples]

    How to Start a Cover Letter with a Name. To start a cover letter with a name do some research. Check the job posting for a named email address. Do some research on LinkedIn. And if all else fails call the receptionist and ask who the hiring manager is. RIGHT. Dear Mr Fawlty.

  14. How To Start A Job-Winning Cover Letter (7+ Examples)

    You should close your cover letter opening with a value proposition statement that covers three things: 1 It shows that you understand the needs and goals for the role. 2 It provides supporting evidence from your past (using measurable results) 3 It ties your results directly to the goals of the role.

  15. How to Start a Cover Letter: 6 Best Introductions Examples

    Here's what this looks like in a real cover letter opening lines: GOOD EXAMPLE When I saw Woodify featured in Fortune magazine as one of the world's most eco-friendly start-ups, I was truly inspired. As a manufacturing engineer who reduced Superwasher's waste by 30%, I'm eager to support Woodify on its mission to create a new line of ...

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    Using the opening lines of your cover letter to showcase your genuine interest in the role, your knowledge of the industry and your soft skills will tell employers why you're a great fit for the role, right from the start. Source: Independent research conducted by Nature of behalf of SEEK, interviewing 4800 Australians annually.

  18. 5 Creative Cover Letter Openings (& examples) • Christy Noel

    1. What You Are Known For. Include in your opening sentences what you are known for (generating sales, saving money, motivating teams, improving results). Then connect the dots on how those skills will not only pertain to the position you are applying for, but also will benefit the company.

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    Here are five ideas to get a hiring manager's attention from the first line of your cover letter. 1. Show Excitement. When I interview candidates, the people that stand out the most are the people that smile genuinely, have an engaging attitude, and seem excited to interview. This holds the same truth for cover letters.

  20. 5 opening lines for your cover letter that will set you apart

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    3.) Don't be tempted to send "generic" letters. Each cover letter you write should be different, because each job and company you're writing to is different. Make it easy for the reader to see the relevance of your qualifications to the job in question. 4.) Be sure to proofread each new cover letter you create so that it is free of ...

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    Cover letter example Dear Maureen and hiring team, I was so excited to see your post on LinkedIn because it's exactly the type of job I'm looking for: an opportunity to bring my experience with video production and enthusiasm for storytelling to an organization that sets the standard for high-quality management content.

  26. Cover Letter for Internal Position: Examples and Template

    Schedule a private meeting with your boss to discuss your plans. Be upfront about your intentions, explaining why you're interested in the new role and how it aligns with your long-term career goals.Emphasize that this move isn't a reflection of dissatisfaction with your current position, but rather a desire to grow and take on new challenges within the company.

  27. How to write a cover letter

    Including your whole resume in your cover letter. Don't cut and paste your resume into your cover letter. Try to re-word the information in your resume, rather than just repeating it. Keep your cover letter short and let your resume tell the whole story. Using 'I' too much. Try not to over use phrases like 'I believe', 'I have' and ...

  28. How to Write a Cover Letter Using ChatGPT

    The cover letter was also too long for my liking, so you could either give ChatGPT a word limit or ask it to remove certain things. ... For example, change "Dear Hiring Manager" to "Dear [company ...

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