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Omni Hotels boosts conversions 4X by ditching cookies for Display & Video 360’s PAIR

From its roots in grand historic hotels to its collection of modern resort destinations, Omni Hotels & Resorts has been shaping the hospitality landscape for decades. With over 40 locations spanning across North America, Omni has continued to build upon its rich legacy that blends time-honored elegance with personalized experiences, offering guests a taste of genuine luxury. To navigate the privacy-focused landscape, Omni partnered with PMG, MiQ, and LiveRamp, adopting Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to deliver relevant ads without compromising user data. This resulted in a remarkable 4X increase in ad conversion rates compared to traditional cookie-based methods, demonstrating success in delivering relevant experiences while respecting user privacy.

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• Ads Data Hub
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• Campaign Manager 360
• Connected TV
• Custom Bidding
• Display & Video 360
• Google Cloud
• Google Marketing Platform
• Search Ads 360
• Tag Manager
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Enterprise Brand SAS embraces custom bidding to strategically reach connected TV viewers

Sky TV Italia uses Display & Video 360 together with Campaign Manager 360 to boost video performance

Reckitt US boosts its connected TV strategy with Display & Video 360

Mitsubishi Motors Canada uses propensity modeling to increase conversion rate

Riot Games uses Google Marketing Platform to level-up their player base

Men in Green cuts their creative production time in half with Ads Creative Studio

McDonald’s Hong Kong uses Google Analytics 4 to increase in-app orders by 550%

Uber Eats delivers a 10% increase in campaign reach with Display & Video 360

Charlotte Tilbury Beauty reduces CPA by 29% with Custom Bidding

Claro Shop uses Google Analytics 4 to increase in-app purchases in time for the holiday season

Square improves conversion measurement securely with Server-Side Tagging

Banco Azteca increases financial product sales by 178% with Google Marketing Platform

How The North Face used Tag Manager 360 to increase conversions by 3X

How PepsiCo moved from mass demographic marketing to a consumer-centric marketing approach

Nemlig gathers new insights and grows conversions by 40%

Líder drives in-app purchases at a lower CPA with Google Analytics

How OMD and the Guardian used Programmatic Guaranteed to increase efficiency for their direct deals.

How first-party data helped Deckers Brands see which customer trends were taking off

United Overseas Bank drives 3x increase in applications with Google Marketing Platform

Deckers Brands drives business growth with Google Marketing Platform and Google Cloud

TUI UK drives 13% higher return on ad spend by investing in digital maturity

Adidas uses Display & Video 360’s connected TV solutions to show the world it is “Ready for Change”

Samsung increases return on ad spend by over 2x with data-driven creatives

412 Food Rescue uses the new Google Analytics to cut reporting time by 50%

Salesforce unlocks marketing insights faster with Google Analytics 360

L'Oréal Taiwan uses predictive insights to reach the right customers

L’Oréal Taiwan increases offline revenue 2.5x with Google Cloud and Google Marketing Platform

Mondelēz International improves cross-functional collaboration with Campaign Manager 360

Booking.com Evolves Their Measurement with Ads Data Hub

Essence Develops New Measurement Solutions for Customers with Ads Data Hub

How Suntory PepsiCo Vietnam Beverage maximized reach and reduced waste

Nestlé UK Drives Incremental Reach with Audio Ads

Groupe Renault boosts sales and reduces cost per lead with Google and Salesforce

Toyota Canada sees 6X boost in conversions using Google Marketing Platform and Google Cloud

How Samsung found success in Indonesia’s smartphone-savvy market

SAS increases online bookings by 34% in partnership with Google

How did L’Oréal make one creative idea work 100K+ different ways? With a little help from Display & Video 360, Studio and GWD.

Rituals Grows Their Brand with Google Marketing Platform

Rituals Boosts Sales by 85% with Google Marketing Platform

With Display & Video 360, Google Media Lab brings the best of programmatic to its linear TV ad buys

Australia’s Qantas uses Display & Video 360 to reach frequent flyers with relevant ads

Major League Baseball speeds up its marketing game with Google Marketing Platform

Columbus efficiently boosts conversions with a Search Ads 360 Smart Bidding strategy

adidas brings teams together around insights with Google Marketing Platform

Scotiabank boosts mobile conversions with Google Search Ads 360

BookIt moves new users through the funnel with insights-driven creative

OMD revs up high-value traffic for Nissan with Google Display & Video 360

Dune London teamed up with NMPi to boost its Google Shopping revenue by 72%

Scotiabank makes a winning investment with Google Display & Video 360

Moncler hits 72% rise in revenue with Google Marketing Platform’s full stack digital marketing solution

iProspect boosts Thon Hotels' revenue 147% with Google Search Ads 360

IPG Mediabrands improves time spent on Le Petit Marseillais website

L’Oréal Paris puts a fresh face forward with Google Display & Video 360

Walks of Italy boosts revenue and ROI with data-driven attribution and automated bidding

Avon paints a pretty picture with native ad engagement from Google Display & Video 360

Zoopla increases leads with Google Search Ads 360

Audi’s dynamic creative ads reinforce car customization possibilities

IKEA boosts ad spend ROI through Google Search Ads 360

Jellyfish increases agency efficiency with Google Search Ads 360

Using Google Marketing Platform, Novartis customer experience is the picture of health on a global scale

AIDA Cruises speeds ahead with scaled insights and efficiencies from Google Marketing Platform

With Google Tag Manager 360, GoPro discovers freedom and adventure in marketing

Jobs2Careers doubles conversions and increases workflow efficiency using Google Tag Manager

Airbnb improves vendor data collection to 90% with Google Tag Manager

Rail Europe accelerates page load speed by 20%

Chrome Enterprise case studies

Companies around the world are partnering with Chrome Enterprise to thrive in the changing world of work.

McLaren Racing looks to enhance productivity across everything they do, starting with Chrome browser

The McLaren Formula 1 team needs to deliver results at over 20 locations each year. Chrome Enterprise helps them do just that with ease of management while also increasing their productivity.

PwC keeps their users productive and secure with Chrome browser

PwC, a global professional services organization, uses Google Chrome browser across 170 offices and 275K+ employees globally. Chrome keeps their customer data protected and enables their employees to be productive while working across Google Workspace and other cloud applications.

Chrome boosts enterprise security, IT efficiency, and global collaboration for Dow Jones' 5,000+ employees

With more than 5,000 employees spread across offices in more than two dozen countries, Dow Jones depends on Chrome to keep its personnel productive and engaged wherever they are.

• Europe, The Middle East, Africa
• Japan, Asia Pacific
• Latin America
• North America
• Communication & Media
• Energy & Utilities
• Finance Services & Insurance
• Food & Beverage
• Government & Public Sector
• Hospitality
• Manufacturing
• Professional Services
• Real Estate & Construction
• Retail & Consumer Goods

Blue Cross Blue Shield of North Carolina increased security and productivity with Chrome browser.

Colgate-Palmolive adopts modern workplace tools to ensure success well into the global company’s third century.

DOTComm provides better IT support for its local government with Chrome browser and Google Workspace.

First IPO saves $10,000 on annual IT management using ChromeOS devices

Middlesex Hospital keeps patient data secure and medics productive with Chrome browser.

PwC keeps their users productive and secure with Chrome Browser.

Starbucks uses Chrome Browser Cloud Management to centrally manage browsers across operating systems, provide a more consistent browsing experience, and gain more visibility into their browser landscape.

Hackensack Meridian Health reduces support tickets by 25% after standardizing on Chrome browser.

Getty Images improves security for its global employees and freelance creative team with Chrome Browser Cloud Management.

Roche reduces IT maintenance and improves security with Chrome browser.

Solar energy services provider Sunrun improves sales workflows and reduces device provisioning time from 2 hours to just 5 minutes.

Viessmann transitions employees to remote work in just 3 days with Chromebooks and Google Workspace.

Chrome browser kept LafargeHolcim productive during a merger.

S&L Zorg reduces yearly IT costs by €100,000 for choosing Chrome Enterprise for its caregiving organization.

Dow Jones keeps its team productive and secure with Chrome browser.

McLaren Racing looks to enhance productivity across everything they do, starting with Chrome browser.

See how Chrome is empowering Bloomberg News to fuel collaboration and innovation in the worplace through a secure enterprise browse.

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Explore customer stories

Unilever: can technology help employees feel more valued.

ACB Securities Champions of Change

ACDC Express: Taking a growing national franchise to the next level

AKRON: Connecting frontline employees to head office with Google Workspace

ATB Financial: Reimagining work with Google Workspace

AVEVE Group: Coordinating an agricultural supplier with Google Workspace tools

Achères, France: Helping municipal workers serve their community better with Google Workspace

Adler Planetarium: Discovering avenues for workflow improvement

Adobe: Streamlines collaboration and helps teams bring beautiful design to life

Adore Me Expands Creativity and Client Outreach by Implementing GenAI

Adore me: redefining productivity in the new era of gen ai.

Adore Me: Working in unison across four time zones to make fashion a force for good

Aerotech: Developing precision productivity

Africa GreenTec: Electrifying off-grid Africa with cross-continental teamwork on Google Workspace

AirAsia’s BIG Rewards: Accelerating forecasting and budgeting and increasing agility with Connected Sheets

Airbus: Google Workspace and Google Cloud help build the future of work

Airbus: Keep your data safe and compliant with Google Workspace

Al Shirawi: Helping one of the Middle East's biggest industrial groups work more collaboratively

Alfamart: Spreading minimart convenience across the Philippines with Google Workspace

All Nippon Airways

Allen Institute: Collaborative research in immunology with Google Cloud

Amstelring: Bringing caregivers closer to those who need them most

Andela: Partnering with Africa's tech community

AnyMind Group: Using Google Cloud technologies to grow professionals, businesses, and industries

Appian: Helping drive process efficiency and automation with intuitive, low-code technology

Article: How Article enhances user experiences and IT security with JumpCloud and Google Workspace

Arvika Municipality: Securing a digital classroom learning platform with Google Workspace

Asana: Enabling effortless coordination of work with Google Workspace

Ascend Money: Using Google Cloud Platform and Google Workspace to reduce costs, automate activities, and improve collaboration

Ascension: Redefining collaboration across the continuum of care

Atlantic Housing Foundation: Supporting families in need with help from Google Workspace

Atlassian: Stimulates collaboration, creativity, and problem-solving with Jamboard**

Augmented Human Lab: Inspiring curiosity for science in kids with Google Cloud solutions

BHI: Embracing Google Workspace and AppSheet to transform the workplace

BMI Group: Bringing digital innovation to the employee and manufacturing experience

BPER Banca: Banking on Google Cloud to improve collaboration and simplify search

Back Market: Going global in the refurbished electronics market with Google Workspace

Banco Davivienda: Driving a digital transformation strategy with Google Workspace

Banco Macro: Banking on team collaboration to support customers on and offline

Bci: Transforming banking from the inside out with Google Workspace

Big chicken: see how shaq uses google workspace to help run his successful business.

Blank Label: Tailoring high-touch customized fitting experiences for men’s clothing

Bluebell Group: Transforming the way luxury brands do business in Asia

Brabantzorg: transforms patient care in months with google workspace and adapta.

Britam: Helping a leading pan-African insurer support its clients at every stage of life

Broadcom: Advancing mass transformation through better connectivity

Brown University: Safeguarding communication channels for faculty, students, and staff

Buffalo Tours

Building a stronger work culture using Google Chat

Bushel: Ensuring seamless collaboration, anytime, anywhere

Buurtzorg: Empowering nurses to provide effective care with Google Workspace

C.C. Content Commercial Champions of Change

CENTURY 21 Canada: Enabling best-in-class real estate customer experiences with Google Workspace

Cuf: securely enabling agile world class medical and patient care.

Cambridge Health Alliance: Collaborating in the service of community health

Camper: Creating fashion-forward footwear through advanced collaboration and analytics

Canada Games Council: Inspiring dreams and building champions

Canam Group: Constructing a faster productivity solution

Canva: Democratizing design and collaborating closely with Google Workspace

Cargills Bank: Transforming workflows and empowering employees with Google Cloud

Carrefour: shaping the future of work for frontline workers.

Celestica: Improving global productivity and collaboration with Google Workspace

Cello Zorg: Connecting caregivers and communities test

Centro Medico Santagostino: Taking healthcare to the cloud

Chantelle Lingerie: Real-time collaboration, from factory to boutique

Chas Everitt: Saving on travel and IT support with Google Workspace

Choice Hotels helps hoteliers do their best work with Google Workspace

Choice Hotels, Korean Air: Stay secure & improve efficiency for your frontline with Google Workspace

City of Chattanooga: Innovating government services to support Tennesseans

City of Linköping: Flexibly collaborating on Google Workspace to better serve its citizens

City of Los Angeles: Using Google Maps to inform and empower citizens

Clarkstown Police Department: Catalyst for a culture shift

Cloud & Ground: Encouraging better community living with the support of Google Workspace

Cloud Next Recap: 20 ways our customers outdo themselves using Google Workspace

CodePath: Generative AI tools to transform work for the better

Coin: digitizing internal processes developing their own apps, coindcx champions of change.

Colgate-Palmolive: Empowering global collaboration with Google Workspace to better serve millions of families worldwide

Comanche County Memorial Hospital: Enhancing patient care and security

Comdata: Delivering outstanding Customer Experience using Google Workspace

Comune di Bergamo: enabling a cohesive, collaborative workforce with Google Workspace

Comune di Bologna: Creating community in a 21st-century smart city with Google Workspace

Conrad Electronic: Disrupting online retail

Covisian: Driving the international growth of its outsourcing business using Google Workspace

Custom Ink: Managing rapid growth through an always-connected collaborative culture

DFS: Staying connected, from the sales floor to the living room floor

DTDC Champions of Change

DTDC Express: Achieving a tenfold increase in collaboration and speed of decision-making with Google Workspace

Dassana secures businesses with Google Workspace, Google Cloud

Deliveroo: Delivering record-breaking growth with the right tools

Design Within Reach

Developing a corporate data transaction app and using task automation with Appsheet

Developing onboarding and asset management apps using appsheet.

Devoteam: Helping companies of all sizes to adapt and thrive in challenging times, with Google Workspace

Discovery: Creating world-class entertainment with anywhere, anytime collaboration tools

DocuSign: Providing customers seamless access to eSignature within Google Workspace apps.

Driving cultural transformation in the workplace with equifax, commonspirit, and hcl software.

EDUA Group: Innovating via Google Workspace to bring teachers, courses, and students together online

EULEN: Delivering excellence in care and sanitary service through collaboration

Eagle County, Colorado: Powering real-time emergency response through cloud collaboration

Eagle county: how it's coordinated and cultivated with google workspace, easypark accelerates onboarding, supports 60% annual growth with google workspace.

Eaux de Vienne: Improving the flow of information with collaborative tools on Google Workspace

Economist Impact: Launching a global brand during lockdown

Electronica Finance Limited: Creating, updating, and fine-tuning machine loans in real time

Entelgy: Creating a workplace that is more transparent, more efficient, and more collaborative

Environmental Dynamics Inc.: Enabling digital productivity in the field, in the office, and at home

Euroclean: Gaining more flexibility in one clean sweep with Google Workspace, Google Cloud Platform, and Chrome Enterprise

Evergen: Powering remote teams with effective collaboration on Google Workspace and cloud apps

Exterro: Connecting global teams at scale with Google Chat and Google Workspace

FM Logistic: An integrated digital workplace with Google Workspace and LumApps

Feralpi: Forging a culture of communication, collaboration, and innovation with Google Workspace

Finding fresh perspectives at LafargeHolcim: Enabling true collaboration with Google Workspace

Fleetsmith: Easier, more secure fleet management with Google Workspace

Footway: How a small workforce powers big retail with Google Workspace

GANT: Suiting up for global growth with Google Workspace

General Mobile: Making the call to improve collaboration

Generali Hungary: Transforming sales network communication with Google Workspace

Geneva Business School: Empowering the business leaders of tomorrow with collaborative mindsets

Georgia Department of Community Supervision: Better supporting communities through remote work

Global Payments: Disrupting tools to foster innovation

Gobierno del Estado de Puebla: Delivering the future of digital government

Governors’ Camp: Combining adventure and innovation for the ideal safari

Guidion: Building a more secure infrastructure with Google Workspace

Gulbene Municipality: Keeping community services running with modern collaboration tools

HK01: Connecting teams and data insights on Google Cloud to build a top lifestyle platform

HMH: Modernizing healthcare IT and collaboration for better patient and practitioner experiences

Hackensack Meridian Health, Sanmina, Sports Basement: Bring it all together: Google's Ecosystem Powers the Future of AI at Work

Hackensack meridian health: modernizing healthcare, hackensack meridian health: modernizing healthcare with google workspace, chromeos, and citrix.

Hackney Council: Empowering 4,000 staff to keep serving their community from home

Hamaya: Transforming traditional ways of work seamlessly with Google Workspace

Hamilton Beach

Harim Group: An integrated communication tool that binds more than 20 subsidiaries, and establishes a horizontal work culture

Herron todd white champions of change.

Hijra: Empowering Indonesians to lead better lives through digital Islamic finance solutions

Holtzbrinck Publishing Group: Stimulating innovation through collaboration with Google Workspace

Homer Central School District: Transforming student learning

Homesale Realty: Empowering independent agents to do their best work from anywhere

How Businesses are using Gemini for Google Workspace

How Globe Telecom applied the democracy model for citizen development

How google workspace strengthened mercado libre as a leader, how just add honey uses google workspace and pixel 6.

How Kisan Network uses Google Workspace to help Indian farmers reap more profits from their crops

How pwc migrated 275,000+ users to g suite, how sports basement uses google workspace and pixel 8 pro, how teams of all sizes connect, create, and collaborate with google workspace, hsin hsin galaxy champions of change.

Hunterdon Healthcare: Achieving higher-quality, more cost-effective care

Hurley Medical Center: Providing the best healthcare using advanced technologies

IT Convergence: More intuitive, enterprise collaboration with Google Workspace

Ibibo Group: Improving customer experiences with Google Maps Platform and Google Cloud

Idex: Enhances services that nurture sustainability goals inside and out

Imerys: Powering the digital transformation of a global mineral giant

Impress: Digitizing the orthodontics experience with secure collaboration on Google Workspace

Improving collaboration and saving time with Google Chat

Insurance agency StreetSmart modernizes its family business with Google Workspace

Intellect Design Arena: Enabling agile design thinking with seamless collaboration

Ippen digital: onboarding employees 34% faster with google workspace.

Iron Mountain: Protecting critical data and assets with the help of Google Workspace

JBGoodwin REALTORS: Finding a home for better productivity

Jain Irrigation Systems: Empowering farmers across the globe with sustainable innovation on Google Workspace

Jeni's Splendid Ice Creams

KAESER COMPRESSORS

KBZ Bank: Building reputation and competitiveness in Myanmar

KKday: Ensuring efficient and secure global collaboration to deliver unique travel experiences

KPJ Healthcare: Using Google Workspace to enable business continuity and introduce new ways of medical consultation in APAC

Karkinos healthcare: making cancer detection and care delivery highly available with a scalable cloud infrastructure.

Kawan Lama Group: Transforming the workplace with secure, seamless collaboration tools

Khon kaen university champions of change.

Kings Transport: Enhancing collaboration and compliance with Google Workspace

Kingston and Sutton London Borough Councils: Empowering smart teams

Kirloskar group champions of change.

Klarahill: Bringing local funeral homes together to thrive in a competitive and changing market

Koenig & Bauer: Staying innovative by making knowledge and idea sharing easy with Google Workspace

Kumu Champions of Change

Kärcher: Bringing more than 85 years of tradition to the cloud with Google Workspace

L&T Finance: Providing opportunities for small businesses with quicker loan processing

L&t financial services: offering loans in rural india.

La Virginia powers real-time collaboration with Google Workspace and aeros

Lalamove: Building affordable, versatile global on-demand delivery with Google Workspace tools

Lamor Corporation: Collaborating seamlessly with localized teams to help clean the world

Latentview analytics ltd. champions of change.

Le Biscuit: Digitizing 50 years of retail tradition

Les Grands Chais de France: Finding new ways to offer a virtual taste of French wine culture

LifeCell: Nurturing life sciences solutions to build a healthier future

Linear Clinical Research: Supporting remote working, BYOD and data loss prevention with Google Workspace

Liu Jo UOMO: Accelerated growth and increased mobility with Google Workspace

Long Shot's development breakthrough and user growth surge using Appsheet

Lucent bio: google workspace helps boost collaboration and sustainability.

Lush: the beauty of enabling 9,000 global employees to collaborate and grow via Google Workspace

Léon Grosse: Bringing offices and building sites closer, with collaborative Google Workspace solutions

L’Appart Fitness: Reaching its best shape with Google Workspace to continue expanding

Mm pakistan champions of change.

MMP: Creating a new work culture and systems for consulting excellence

Mantech: leading the way to google workspace, mantel group: making client collaboration easier and more convenient at a lower cost.

Mass Rapid Transit Corporation: Delivering stability and empowering staff with Google Workspace

Mastersystem Infotama: Transforming the workplace with secure, seamless collaboration tools

Maven Wave: Helping enterprises disrupt instead of being disrupted

McClatchy: Real-time collaboration to drive real-time news

MediaNews Group: Competing in the fast-paced news business through better collaboration

Mercer International: Enabling collaboration via Google Workspace and migrating 2K+ staff during COVID-19

Mercury Promotions & Fulfillment: Employee collaboration from anywhere

Migrating data and applications with Appsheet

MinTIC improves digital government initiatives with the support of Google Workspace and Xertica

Ministério Público do Estado do Amapá enhances citizen support using Google Workspace

Mobile premier league champions of change.

Monstarlab: Empowering talent anywhere with a global workforce united by Google Workspace

Moûtiers: Keeping citizens safe and informed through an innovative approach to local government

Mullenlowe group: bringing creative minds together on google workspace.

Multnomah County: Keeping its employees connected using Google Workspace—on site or on the road

MyGate: Securing devices and data during rapid growth with Google Workspace, Chrome OS and Android Enterprise

MyRepublic: Powering a lean, agile alternative to traditional telcos

Nba superstar dwyane wade is dropping dimes daily using duet ai in google workspace.

NII Holdings: Standardizing on Google Workspace for savings and security

NTUC Enterprise: Keeping living costs sustainable for Singaporeans with better collaboration tools

National Institute for Health Research: Forging a framework for world-class biomedical research

NewMotion: Powering an electric vehicle revolution with Google Workspace

Nielsen: Collaborating across 100 countries for better consumer insights

Nielsen: Scores high ratings from users after deploying Google Workspace and Salesforce

Nineleaps: Improving collaboration and teamwork to efficiently create software solutions for companies

Noberasco: Sows the seeds for success with Google Workspace

Nordward: Uniting four brands on one platform to deliver on a shared sustainability mission

Nova Post: Driving international expansion with risk-free information exchange

Nubian Skin: Scaling more inclusive fashion with help from Google Workspace

Nutresa group: connected we work better.

O2 Care Services: Using Google Meet to connect, collaborate, and keep caring

OIC Onlus: Delivering better care with Google Chromebooks

OLX Group: Building a global community with Google Workspace

OSTTRA: Empowering company-wide innovation with Google Workspace and AppSheet

OT Group: Delivering everyday consumables to millions of Indonesians with Google Workspace

Ohio Department of Rehabilitation and Correction: Creating a secure virtual classroom

Optimizing employee productivity using Appsheet

OrangeTee: Using Google Workspace to help secure sensitive data and streamline document editing

Origami: Accomodating a shift in business demands with easy-to-use Google communication tools

Ospedali Riuniti di Ancona: Delivering first class healthcare around the clock with Google Workspace

Ovo, UNFPA, Air Liquide: Keep your data private and compliant with Gemini for Google Workspace

PGA of America: Seeing green with modernized collaboration

POPULAR VEHICLES: Driving secure, seamless collaboration across the organization

Pegadaian: Steering a digital transformation program toward workflow efficiency, with Google Workspace

Picnic health: revolutionizing healthcare with google workspace and google cloud.

Picnic: Delivering on its next-day promise with easy collaboration on Google Workspace

Piramis: Connecting TLC with clients from north to south with a more personal touch

PrestaShop: Building a flexible “work-from-anywhere” culture with Google Workspace

Pulse Secure: Growing and protecting revenue with Google Cloud Platform Marketplace

Questrade Financial Group (QFG): Maintaining a people-focused company culture of care

Quimmco: Elevating team collaboration during a pandemic and beyond

RLE International

RSPCA: Rescuing animals with the help of Google Workspace

RZB: Putting innovation and collaboration in the spotlight with Google Workspace

Raisely: expanding digital channels to help nonprofits reach more donors and maximize fundraising.

Randstad: Applying HR expertise through Google Workspace features

Rawson Properties: Adding tech value for real estate franchisees

Red Hat: Instant access to enterprise knowledge improves performance

RedDoorz: Boosting work productivity via collaborative and secure workspaces enabled by Google Workspace

RelianceUnited: Boosting productivity and patient experience, with Google Workspace and Google Cloud

Rentokil Initial

Revolut revolutionizes the financial services industry to make money management easy and accessible for all

Revolutionizing production control with Appsheet

Rovaniemi: Collaboration in the Finnish Arctic with Google Workspace

Royal Government of Bhutan: Enabling sustainable development and social well-being with Google Workspace

SADA Systems: Building a successful business on Google Cloud

SADA: Driving real transformation for thousands of global companies with Google Workspace

SCL Health: Modernizing patient and provider experiences with advanced productivity and collaboration tools

SDIS 41: Providing Loir-et-Cher's volunteer firefighters with equal access to collaborative tools

SGAG: Creating engaging content to put a smile on Singaporean faces

Safetec: Helping customers thrive, grow, and save with Google Workspace

Salesforce: Driving business and positive change through collaboration

Samudera Indonesia: Consolidating email and enhancing collaboration with Google Workspace

Sanmina: Making collaboration a competitive advantage

Savoir Faire Ensemble: Building the fabric of COVID-19 protection with Google Workspace

Schnucks: Improving operational efficiency with seamless collaboration

Scienaptic: Safeguarding data assets with Google Workspace to drive the future of global credit

Seeff Properties: Building better communications with Google Workspace

Shaw Industries

Sheboygan County: Embracing new tools for county responsiveness

Simplifying Healthcare Communication: The Power of Gmail

Singapore Press Holdings: Going paperless and generating efficiencies with Google Workspace and Google Cloud

Snap: Prevent, identify, and respond to threats in Gmail and Google Workspace

Sompo Insurance (Hong Kong): Expanding into retail insurance business

Sony Pictures Imageworks: Making cinematic magic through modern collaboration

Southern Cross Care (SA, NT & VIC) Inc: Transforming the aged care experience with Google Cloud and Google Workspace

Southern cross care champions of change, southern cross care: solving for providing consistent care to patients.

SproutLoud: Transforming channel marketing with cloud IT

St. luke’s medical center: delivering quality healthcare with secure online collaboration to keep patients and staff safe.

State of Arizona: Enhancing productivity and security with cloud collaboration

State of Guanajuato: Improving fiscal audit efficiency with Google Workspace automation

Supr Daily: Empowering teams to streamline processes and improve morning grocery deliveries with AppSheet

TCG: Streamlining loan approval processes with team collaboration on Google Workspace to help more SMEs receive funding

Telus and google cloud partner to create a more sustainable future.

Team Olivia: Creating cost-efficient collaboration with Google Workspace

Teréga: Designing a productivity platform for better collaboration and mobility

Testing and launching applications faster using Appsheet

The F.C. Tucker Company: Revolutionizing real estate sales in Indiana

The FA: Transforming the world’s oldest football association

The Government of Tamaulipas: Example of innovation with Google Workspace and AppSheet

The knot worldwide starts testing duet ai in google workspace.

The Printers Mysore: Bringing 70 years of journalism tradition to the digital age with Google Workspace

The Roche Group

The Scotts Miracle-Gro Company: Planting a cloud-based future

The case for change: a business-value framework for technology choices, the new era of work with gemini for google workspace with etsy, fox sports, and thoughtworks.

Thirdware: Unifying 25 years of knowledge to give technology services a competitive advantage

Thoughtworks: Delivering Software Solutions from the Cloud to Clients

Tiger analytics champions of change.

Toho Gas: Creating a safe mobile work environment and gaining foothold to a broader DX business expansion

Tradebridge: Connecting three businesses with one cloud culture

TransContainer: Saving time and money to build a better workforce with Google Workspace

Transforming to a collaborative enterprise with Google Workspace

Transworld Group Singapore: Improving communication between customers and employees to speed up container shipping

Travis Perkins PLC transforms the workspace and embraces a digital future

Treebo Hotels: Transforming India's budget hotel experience with a pioneering digital platform

Trimble, FinQuery: Level up your productivity at work with Gemini for Google Workspace

Trondheim Kommune: Working smarter, easier, and together in the cloud

TrueCar: Making work a smooth drive

Twinkl: Getting top marks for global growth with Google Workspace and Hire by Google

U.s. army chooses google workspace to deliver cutting-edge collaboration, u.s. navy: building bridges (and ships).

Uber, Verizon, Golden State Warriors, Randstad: Level-up your Sales, Marketing & Customer Service with Gemini for Google Workspace

Uber: Enhancing productivity by using AppSheet to automate key administrative processes

Ukrgasbank: how ukraine’s fourth largest bank relies on google workspace during unprecedented times, uniformed services university plans for a digital medical workforce with generative ai.

Unify: Uniting top online brands on one collaboration platform

Unlocking productivity and collaboration with Google Workspace

Uplers solutions pvt. ltd. champions of change, vtech gives its global development teams a new way to collaborate.

Veolia Australia and New Zealand: Improving employee collaboration, mobility and security more effectively with technology

Verizon: Google’s productivity expert on getting to your personal “uptime”

Vichy Catalan Corporation rejuvenates its workforce with more than mineral water

Vidio: Innovating the future of video streaming for Indonesia with Google Workspace

Viessmann: Promoting global collaboration to build tomorrow’s sustainable energy solutions

Virgin Active: Building a culture of collaboration with Google Workspace

Vodafone idea limited champions of change.

Vonage: Driving productivity and sales through digital transformation

Wayfair: Furnishing personalized online buying experiences through cloud collaboration

Wayfair: google workspace | how it’s done, webfx: redefining productivity in the new era of gen ai.

Weiss + Appetito: Matching mobility with peace of mind

Xero: Delivering communications and collaboration at scale with Google Workspace including Google Meet hardware

York: Behind every good outcome

ZALORA: Supporting sustainable, secure business expansion with Google Workspace

Zerodha: improving the retail investment experience with seamless collaboration on google workspace, acommerce champions of change.

eir: Supporting staff to keep more than 2 million customers connected, from home

flaconi: Giving collaboration a makeover with an innovative, customer-first solution on Google Workspace

Ifood: google workspace | how it’s done.

iOPEX Technologies: Driving digital transformation for large enterprises with enhanced security and increased team productivity

kfzteile24: Reducing costs and boosting productivity with Google Workspace

Nurture.farm champions of change, how teams of all sizes connect, create and collaborate.

1. Google Workspace Customer Story: HMH

2. Google Workspace Customer Story: Celestica

3. Google Workspace Customer Story: MullenLowe Group

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On: Staying competitive for the long haul with a unified big data platform

On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Fueled by customer recommendation, On’s award-winning CloudTec ® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base across more than 60 countries worldwide.

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By unifying ecommerce information on scalable data infrastructure, the sports shoe experts at on ensure they understand what their customers want, even as the company expands., google cloud results.

• Scales data solutions to match company growth, as On extends to 50 markets worldwide
• Unifies data with easy-to-use connections between Google Cloud tools
• Delivers accurate analysis on the true cost of campaigns using Google Sheets to manually add offline data

Connects data to identify precise customer clusters

Olivier Bernhard has done great things in running shoes. Twice world champion in the long-distance duathlon and eight times winner of Ironman triathlon competitions, Olivier spent more than a decade as a professional endurance athlete. So when he teamed up with David Allemann and Caspar Coppetti in 2010 to create the perfect running shoe, he brought a knowledgeable customer’s perspective to product development. Together, the three friends founded On , developing innovative footwear that is now sold in more than 60 countries worldwide.

“BigQuery is the cornerstone of our data strategy at On. It is secure, easy to use, and cost effective. Rich partner ecosystem and seamless integrations with other Google services have allowed us to move fast and focus on using the data and empowering all parts of the business."

In 2019, long-time On fan and Olympic gold medalist tennis player Roger Federer joined the On leadership team as an entrepreneur, bringing insights as a professional athlete to help create unique products and experiences for On customers around the world. The partnership was celebrated at a live event streamed globally on YouTube, where Roger himself revealed the results of his first project in the On Lab: a tennis-inspired sneaker collection designed for comfort and performance. While on set, Roger answered questions and interacted with the audience using Google Meet , to the delight of fans from all over the world.

On started life as a running shoe company, but its comfortable, light footwear soon attracted a diverse range of customers, from people looking for wearable, everyday shoes to those on the hunt for hiking apparel. Targeting new audiences in the US, Germany, and the UK, On recognized that a detailed understanding of customer needs is as vital for growth as it was for the design of that first running shoe.

The team at On had to manage different sources of data from different channels. But the team wanted to understand the way that everything in the company related to everything else. That’s why On created a centralized, scalable data warehouse on BigQuery with Looker , the modern business intelligence and data application platform that provides access to actionable insights on Google Cloud. This enabled the team to unify their data sources and compare performance across them. It has also made the process of growth manageable.

“Setting up an architecture is so easy with the intelligent connections between Google Cloud tools. In my experience, I’ve never worked with such a robust and coherent system. And with accounts managed through Google Workspace, it’s incredibly easy to onboard new starters, which is a real bonus for a fast-growing company.”

Connecting cloud tools to bring data together

As a company grows, it can become hard to maintain a clear idea of who its customers are, what they want, and how to give them what they need. For On, a diversifying product range and rapid expansion into multiple markets underlined the value of a unifying business intelligence solution that could scale at speed. On put together an architecture that does just that, built around BigQuery as a scalable data warehouse.

“BigQuery is the cornerstone of our data strategy at On. It is secure, easy to use, and cost-effective. Rich partner ecosystem and seamless integrations with other Google services have allowed us to move fast and focus on using the data and empowering all parts of the business." says Andrej Blaha, Head of Business Intelligence of On.

A wide array of data sources from across the company feed into BigQuery, including the campaign manager Display and Video 360 , On’s Google Ads , multiple social media sources, and Google Analytics 360 , which relays on-site user behavior. On also sends predictive modeling and segmentation, created with Apache Airflow run on Cloud Composer . Once in BigQuery, data is transformed with DBT data transformation tool and made available through Looker . “Setting up an architecture is so easy with the intelligent connections between Google Cloud tools,” says Sofia Cubillos, Head of Data Analytics at On. “In my experience, I’ve never worked with such a robust and coherent system to analyze, visualize, and act on the comprehensive business intelligence information we now have at hand.”

Using Google Workspace collaboration tools, teams can manually enter datasets into Google Sheets that connect directly to BigQuery. “If we’re running a campaign in the offline world, such as a direct mail campaign, we need to be able to compare the costs of those campaigns to the revenue that they generate on the webshop,” explains Sofia. “The digital marketing team on that campaign can upload its cost to a Google Sheet, which connects really nicely to all the other platforms through BigQuery, so we can get the full picture. And with accounts managed through Google Workspace, it’s incredibly easy to onboard new starters, which is a real bonus for a fast-growing company.”

Creating detailed audience clusters with machine learning

On uses its unified data architecture as the foundation for a wide range of projects, such as creating customer clusters in real time using AutoML . Using clusters to create audiences in Google Analytics 360, On is able to assign budgets to achieve the best returns on investment.

“We took all our data sources, including CRM data from Salesforce and behavioral data from Google Analytics 360, and we created 65 dimensions for each customer,” says Sofia, “such as country, transaction history, date of last session, etc. With AutoML, we created a clustering algorithm that put out seven clusters, such as ‘fans’ of the brand, or ‘Black Fridayers,’ who respond particularly well to promotions.” The team sends the clusters back to BigQuery, then identifies them in Google Analytics 360 through CRMint . Finally, sending the audiences to Display and Video 360 means On can create lookalike audiences and identify prospective customers.

“BigQuery fit our needs when we were a small company, and it fits our needs today. The infrastructure grows with us, so we haven't had to change systems or migrate data. We can just trust it to work. It’s a great jumping-off point for all our data projects.”

Laying the foundation for growth with a scalable data platform

On’s unified data platform on cloud infrastructure scales with the company, so that On can understand what customers want, even as it grows at speed. “By building this architecture with Google Cloud tools, we don't have to migrate everything in order to support rapid growth,” says Sofia. “Google Cloud scales our infrastructure for us.”

Now On is looking to build more predictive algorithms, using first-party data and machine learning tools. “We need to find the right balance between protecting user privacy and offering them the best service,” says Sofia. “To get that right, we need to use data.” Thanks to the architecture On has built on Google Cloud, that data is available, helping On outpace competitors and keep growth on track.

“BigQuery fit our needs when we were a small company, and it fits our needs today,” says Sofia. “The infrastructure grows with us, so we haven't had to change systems or migrate data. We can just trust it to work. It’s a great jumping-off point for all our data projects.”

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50 Product Management Case Studies

We often wonder what kind of process other product teams have created, planned, and most importantly, how they have implemented it. That is why we at Producter have compiled 50 different case studies for you.

2 years ago   •   4 min read

We often wonder what kind of process other product teams have created, planned, and most importantly, how they have implemented it.

That is why we at Producter have compiled 50 different case studies for you.

Brought to you by Roadmape

1- Rules of Flow for Product Management: an AirBnB Case Study

“Engagement” is a term that is so overused in product management that it has almost lost its meaning. So often I’ve heard from teams, “We’ll measure the success of this test with engagement,” which could mean anything from feature click-through to bounce to we-aren’t-really-sure-this-will-drive-conversion-so-we’re-hedging-our-bet. Underneath, the reason this term has been co-opted and jargonized is that genuine, productive engagement can be ramped toward long-term customer loyalty. And loyalty pays off: a loyalty increase of 7% can boost lifetime profits per customer by as much as 85%, and a loyalty increase of 3% can correlate to a 10% cost reduction ( Brand Keys ).

2- The Psychology of Clubhouse’s User Retention (...and churn)

3- Netflix Q1 ’21 Subscriber Growth Miss: Can We Avoid Another One?

As a data analyst supporting a mobile subscription business , Netflix’s Q1 ’21 subscriber growth miss is a classic example of when I would get called for recommendations to prevent a miss in the future. I thought this would make an interesting case study to discuss my approach to finding insights to drive subscriber growth. Sadly I’m not a Netflix employee and will be limited to publicly available data but the wealth of information on the Internet about Netflix is sufficient to generate insights for this case study.

4- Amazon Go Green

As part of the Design Challenge from productdesign.tips, our team came together to find ways for Amazon to encourage more sustainability on their e-commerce platform. As with any unsolicited design project, the challenge comes with a lack of access to application analytics and technical feasibilities. Nonetheless, the question remains: How might we design checkout screens for an e-commerce app to help people recycle the goods they buy?

5- Quora Case Study – The Wonderful World of Quora

Quora has become a substantive resource for millions of entrepreneurs and one of the best sources for Business to Business market. Majorly used by writers, scholars, bloggers, investors, consultants, students this Q/A site has much to offer in terms of knowledge sharing, connection building and information gathering.

6- Building a product without any full-time product managers

Jambb is an emerging social platform where creators grow their communities by recognizing and rewarding fans for their support. Currently, creators monetize fan engagement through advertisements, merchandise, and subscriptions, to name a few. However, this only represents 1% of fans, leaving the other 99% (who contribute in non-monetary ways) without the same content, access, and recognition that they deserve.

8- What if you can create Listening Sessions on Spotify

Summary: The project was done as a part of a user experience design challenge given to me by a company. I was given the brief by them to work on a feature of Spotify and I spent around 25–30 hours on the challenge in which I went through the entire process, from the research to testing.

9- Redesigned Apple Maps and replicated an Apple product launch for it

Quick-fire question; what is the single most important and widely used feature in a phone — asides from texting and instant messaging friends, coworkers and family? Maybe you guessed right, perhaps this feature is so integrated into your life that you didn’t even think about it — either way, it is your phone’s GPS. It is reasonable to say that GPS technology has changed society’s lives in ways we never could’ve imagined. Gone are the days of using physically printed maps and almanacks, when we now have smartphones with navigation apps. Since the launch of the iPhone and the App Store, consumers have been able to use different apps for their personal navigation needs. Everyone has a preference, and apps have come out to try and address every need.

10- Intuitive design and product-led growth

In 2018, Miro was hardly a blip on the radar in the Design world. Fast forward two years, and suddenly Miro is solidly the number one tool for brainstorming and ideation.

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Producter is a product management tool designed to become customer-driven.

It helps you collect feedback , manage tasks , sharing product updates , creating product docs , and tracking roadmap .

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What is customer segmentation, learnings about product development strategy in 2022, keep reading, boost product management with slack: a comprehensive guide to producter's slack integration, mastering the art of product management: 10 essential strategies for success, what is user research.

Google Product Manager Interview (questions, process, prep)

In this guide, we’re going to cover everything you need to know to prepare for product manager interviews at Google.

We’ve gathered insights from ex-Google PM interviewers on our platform, successful candidates we've worked with, hundreds of reports from Google candidates on Glassdoor, as well as information from official Google sources, in order to put together this guide.

Below you’ll find a detailed overview of the interview process, example questions, how to answer, and a preparation plan.

Here's an outline of what we'll cover:

• Role and Salary
• Interview Process and Timeline
• Product Insight
• Strategic Insight
• Craft and Execution
• Interviewing Tips
• Preparation Plan

Click here to practice with Google PM ex-interviewers

Oh, and in case you're in need of some motivation for the challenge ahead, here's what one of our PM coaches says about their time at Google: "Getting into Google is one of the best gifts that ever happened to me. Google taught me how important "why" was, how important it was to question how products contributed to society, and how important it was to be a thoughtful steward.  Google engineers pushed me to come up with creative, customer-focused solutions. And also I love (and miss) the work-life balance I had at Google.  It was by far the best company I ever worked for." Mark R, ex-Senior PM at Google .

Excited now? Good, let’s get started.

1. Role and Salary  ↑

Before we cover your PM interviews at Google, let's take a quick look at the role itself (alternatively, feel free to skip straight to the sections on the interview process or interview questions ).

1.1 What Does a Google Product Manager Do?

The product manager position at Google stands out from PM roles at other FAANG companies in three key ways:

First, Google has a very strong engineering culture. Much more so than other companies like Meta which are more product-centric. As a result, Google PMs tend to have a strong technical background which helps them effectively sell their vision to the engineering team.  

Second, Google has longer term, more qualitative goals than most companies . Rather than judging results on strict metric gains, it often gives PMs space to make more foundational changes that might not deliver immediate results.

Third, decision-making at Google diverges from the top-down model seen in other companies like Airbnb for instance. Google adopts a bottom-up strategy, empowering PMs to act as product CEOs. This makes it easier to make decisions and to implement innovative ideas quickly.

“As a product manager, you’re really the product owner. You are the CEO of your product. That encompasses quite a bit of weight and responsibility. You are coordinating all of the outbound activity. You are designing and setting the strategy and vision. As well as ensuring the execution of the product from the technical standpoint.” (Source: Life at Google ) - Aparna Sinha , ex-Product Manager for Google Cloud & ex-Senior Director for Google Cloud Developer Platform

If you want to see more firsthand insights into how Google product managers see their role, check out this video by Life at Google . 

What skills are required to be a Google product manager?

Google Product Managers need to be generalists, with a combination of strategic thinking, analytical aptitude, technical understanding, strong leadership, and collaboration skills. Candidates will usually (though not always) need to have at least a few years of end-to-end product management experience under their belt before applying to Google. 

1.2 Google Product Manager Salary and Compensation

Google PMs make 45% more than other PMs in the US on average according to Glassdoor. 

Compensation mainly depends on two key factors: location and level. 

Location: Salaries are adjusted for cost-of-living. For example, Google PMs in the US make 28% more than their counterparts in India.

Level: Both base salary and total compensation go up with each PM level. From levels 1-5, Google is the 2nd most lucrative tech company to work for in the world, with only Apple PMs getting higher TC packages. However, from L6 onwards Meta also offers slightly more (according to Levels.fyi  at the time of publication).

*Total compensation includes stocks and bonuses on top of the base salary. 

If you’re unsure what level you’re being considered for, ask your recruiter. 

Ultimately, how you do in your interviews will determine what level you’re offered. That’s why hiring one of our Google PM interview coaches can provide such a significant return on investment.

And remember, compensation packages are always negotiable, even at Google. So if you do get an offer, don’t be afraid to ask for more.

2. Interview Process and Timeline ↑

What's the Google PM interview process and timeline ? The process takes four to eight weeks on average and follows the steps below.  Note that the process at Google Cloud Platform follows a similar process.

• Resume, cover letter, referrals
• Phone screens (one to two interviews)
• On-site interviews (four to six interviews)
• Hiring committee recommendation
• Senior leader review
• Compensation committee recommendation
• Senior executive review
• You get an offer!

Note that these steps are similar, but not identical, to the process for Google APM interviews . 

If you are interviewing for a product leadership position (VP, Director, Group PM), learn more about the process and how to prepare  here .

2.1 What Interviews to Expect?

First, it's important that you understand the different stages of your PM interview process with Google. In most cases, here are the steps you'll go through:

• Resume screening
• Phone screen with recruiter: one interview
• Phone screen with PMs: one to two interviews
• On-site: four to six interviews

Resume Screening

First, recruiters will look at your resume and assess if your experience matches the open position. This is the most competitive step in the process—we’ve found that ~90% of candidates don’t make it past this stage.

You can use this free product manager resume guide to help tailor your resume to the position you’re targeting. 

And if you’re looking for expert feedback, you can also get input from our team of ex-Google recruiters , who will cover what achievements to focus on (or ignore), how to fine-tune your bullet points, and more.

Phone Screens

Next, the p hone screens last about 30 minutes and are typically carried out first by a recruiter and then by one or two PMs. The aim of the call is to check that you meet the basic requirements for the position and stand a chance of getting hired. Recruiters tend to ask more behavioral and resume questions, while PMs tend to jump straight into product design, estimation, and strategy questions (more on that below).

If Google is really excited about your profile they might send you on-site straight away and skip this screening step.

On-site Interviews

On-site interviews are the real test. You'll typically spend a full day at a Google office and do two interviews in the morning, then have lunch with a fellow PM and do three interviews in the afternoon. Each interview will last 30 to 45 minutes.

Most of the interviewers you meet will be product managers, but occasionally you might also interview with an engineer who will assess your technical skills and ability to communicate with developers.

You may also complete the on-site interviews virtually, via Google Hangouts. In this case you would follow the same process, using online tools to present your thoughts, omitting the lunch meeting.

The interviews are very structured. Each of your interviewers will evaluate you on four main attributes ( role-related knowledge , general cognitive ability , leadership, and Googleyness ), take copious notes, and then file a detailed report. The lunch interview is meant to be your time to ask your questions. Google won't be evaluating you during this time, but we recommend that you behave as if they were.

For extra help, take a look at our list of  top 10 PM interview tips .

2.2 What Happens Behind the Scenes

If things go well at your on-site interviews here is what the final steps of the process look like:

• Interviewers submit feedback
• Final executive review
• You get an offer

After your on-site, your interviewers will all submit their feedback and grade your answers to their questions. This feedback is then reviewed by a hiring committee, along with your resume, internal referrals, and any past work you have submitted.

At this stage, the hiring committee makes a recommendation on whether Google should hire you or not. That recommendation is reviewed and validated by a Senior manager before your candidate packet is sent to a compensation committee which will decide how much money you are offered. Finally, a Senior Google executive reviews a summary of your candidacy and compensation before the offer is sent to you.

As you've probably gathered by now, Google goes to great lengths to avoid hiring the wrong candidates. This hiring process with multiple levels of validations helps them scale their teams while maintaining a high caliber of employees. But it also means that the typical process lasts four to eight weeks and sometimes much more.

2.3 How many PMs does Google hire every year?

At this point you might be wondering what your chances are. It's true that since 2022, hiring at Google has slowed down considerably, as with most other FAANG companies.

The good news is that Google is such a large company that it's always hiring, even if only to replace the people who are leaving. W e estimate that Google hires roughly 1,000 to 1,500 new PMs per year. Here are the steps we took to get to these estimates if you are interested in more details:

Number of employees: Google reports their number of employees every year in their annual report.

Number of engineers: At the time of writing, 40% of job ads for Google are for engineering positions. For each year we therefore multiplied the number of employees by 40% to get to the number of engineers.

Number of PMs: The typical ratio of PMs to Engineers at tech companies is between one to eight and one to ten. We've assumed one to eight here to convert the number of engineers into a number of PMs.

Of course, becoming one of those hires isn't easy: Google hires less than 1% of applicants and is therefore one of the toughest employers to break into in the world. (Interestingly, this number grows to 5% if you are referred by a current employee .)

However, the good news is that cracking PM interviews is actually very manageable once you know what to prepare for. So let's take a look at the different types of questions Google will ask you .

What does Google look for in product managers?

Google is looking for product managers who have a good understanding of how products work and have a strong sense of user needs and experiences. Google calls this “product insight.” Candidates will need to show that they can think analytically and strategically, work well with different teams, demonstrate leadership, and represent the company values and culture. 

3 . Example Questions ↑

The main difficulty with PM interviews at Google is that you will be asked a wide range of questions. We've grouped them in five buckets and analyzed how frequently they were asked by Google using questions reported by former candidates on Glassdoor.com .

Here are the results:

• Product Insight Questions (34%)
• Analytical Questions (21%)
• Behavioral Questions (21%)
• Strategic Insight Questions (14%)
• Craft and Execution Questions (10%)

Note: These percentages are based on an analysis of Google Glassdoor interview reports from 2023 to 2020. As the craft and execution category was introduced in 2022, there may be a higher percentage of craft and execution questions in current interviews than represented here.

Let's step through each type of question, take a look at a few examples, and briefly discuss why Google asks these questions.

Note that we have edited some questions for language and clarity.

3 .1 Product Insight Interview Questions (34%)

Google product managers must be able to consider user experiences from the customer’s perspective and use that point of view to design and improve products. They should then convey a clearly defined product vision to stakeholders, and follow through on it.

Interviewers test these capabilities using product insight questions. In this portion of the interview, you will be expected to combine your understanding of the product space with technical and business considerations.

You’ll see that we divided the product insight questions below into three categories. For more in-depth information about how to answer each of these subtypes, take a look at our guides to product design , product improvement , and favorite product interview questions. 

Example Product Insight Questions Asked by Google

Product Design

Create a social travel app with a twist

Design something for Google Meet

Design a camera for the elderly

Design a product for travel

Design a product to find a doctor

Design a new product to compete with a technical product you love

Design an experience for people who are booking flights and are traveling for the first time

How would you design an airport?

What would you design if you were the PM of Google Flights and the strategy had to be monetized?

Product Improvement

Which Google product will you improve and which will you cancel?

How would you improve our flying experience?

How would you improve a Google product you frequently use?

Choose a phone app that you use daily and identify 3 features you would improve or build from scratch.

Imagine a world where everyone has smartwatch. What will you do to improve user experience?

Favorite Product

• What is your favorite product and why? How would you improve it?

Exercise: Watch the video below to see how an ex-Google PM answers the question "How would you improve Google Chrome?". Pause the video throughout so that you can construct your own answer and see how it compares.

3 .2 Analytical Interview Questions (21%)

At Google, product managers understand the challenges that a product faces, absorb relevant information, and develop data-based conclusions on how to address them. This requires working with numbers to break down problems. 

Interviewers will test whether you’re able to do this using analytical questions. You’ll be tasked with estimating key market information and defining distinct metrics to measure success and failure. Your responses should be clear and well-structured so that interviewers can understand your thinking process as well as your final solution.

We’ve divided the questions below into two categories: estimation and metrics. These two subcategories require individualized frameworks in order to step through your answers with clarity, so we recommend that you consult our guides on how to answer each type: how to answer estimation questions , how to answer metric questions .

Example Analytical Interview Questions Asked by Google

How many planes can take off from an airport in an hour?

How many lights are on in San Francisco at 8pm in an average day?

• How many messages per second does Gmail receive? 
• What is your favorite restaurant? Estimate how much money they make in a year.
• How much did taxi rides increase or decrease worldwide during Covid?
• Estimate the number of street lamps in New York City
• Estimate the market size for vintage watches
• How many self-driving cars would be needed to transport every person in London?
• What metrics would you set for YouTube in a developing country?
• What are the key metrics for an API in a cloud?
• Select a product and choose the metrics that you would gauge to measure its success.
• Asana made a new ticketing system—how would you measure its success?
• How would you measure metrics for BART (i.e. Bay Area Rapid Transit)?
• What metrics are important for Google Docs?
• You notice a 30% change in usage of your product, what would you do? 
• As a PM in Gmail you come in on Monday, take a quick look at the metrics dashboard and see received emails have dropped 15% last weekend over the weekend(s) before. What do you do?

Exercise: Watch this video to see how an ex-Google PM answer an estimation question. Pause the video throughout to practice making your own calculations.

Next, take a look at this video of two ex-Google PMs answering the metrics question, “ how would you choose metrics for YouTube? ”

3 .3 Behavioral Interview Questions (21%)

In order to get things done at Google, employees must work in cross-functional teams and display emergent leadership. This requires effectively addressing difficult questions, handling pushback, thriving in ambiguity, and challenging the status quo when necessary.

Interviewers at Google will be assessing this by targeting two important qualities: Googleyness/leadership and cross-functional collaboration. They’ll target these two qualities using behavioral interview questions, which explore your past experiences to predict future behavior.

Googleyness and leadership focuses on whether you align with Google’s values and can lead and influence effectively. Cross-functional collaboration focuses on how well you can maintain a professional demeanor while engaging in high-pressure situations that require buy-in from a diverse range of stakeholders.

To learn a repeatable answer framework that you can use to answer behavioral questions that target Googleyness and leadership as well as cross-functional collaboration, read our guide to Google behavioral interviews .

Example Behavioral Interview Questions Asked by Google

• Why do you want to work at Google?
• Why product management?
• Why are you leaving your present company?
• Why should we hire you?
• How do you handle stress or tight deadlines?
• What is your approach to work-life balance?
• What makes you unique?
• What are your career goals?
• What are you looking for in your next role?
• Tell me about yourself and your qualifications.
• Tell us about a time you faced conflict.
• Tell me about your previous experience.
• Describe a product that you built.

Googleyness and Leadership

• Explain your project management philosophy.
• Tell me about a time you used data to make a decision.
• Tell me about a time you resolve a problem as a Product Manager.
• Tell me about a time you led a team.
• Tell me about a time you set and achieved a goal.
• What would happen if Google fired all of its PMs tomorrow?
• How did you lead a project and what were the steps you took?
• How do you handle challenges with meeting deadlines?

Cross-Functional Collaboration

Tell us about a time you disagreed with the team

How do you collaborate with others?

Who are your closest allies on your team?

Describe a time when you had a cross-functional challenge on a project. How did you manage it?

Tell me about a time when you were able to create a win-win situation

• Describe how you would convince engineering to work on a business-requested feature that would interfere with their existing work, especially if the engineering team is working on meeting a deadline
• How do you resolve conflicting product requirements? What or who determines which requirement takes the hit? 
• How would you manage through a latent field failure or bug that is directly impacting customers and driving return rates up or support contacts? 
• Your largest customer is loudly advocating for a new feature that is not in your prioritized roadmap. Sales, eager to please, have gone straight to Engineering to see if they can drop everything and get this done. What do you do?

Exercise 1: Watch this video to see how an ex-Google PM answers five typical Google behavioral questions.

Exercise 2: Watch this video to see how an ex-Google PM answers three typical Google cross-collaboration questions.

3.4 Strategic Insight Interview Questions (14%)

Google product managers can establish and adapt strategies by understanding the customer, the competition, external trends, and data from tracking metrics. They set the product vision and build the roadmap to deliver it.

With strategic insight interview questions, interviewers assess if you're comfortable thinking about the wide range of aspects good PMs need to take into account when making product decisions. This includes competition, pricing, marketing, time to market, etc.

Thinking through all these aspects requires creativity and a structured approach. For more information, check out our article on how to answer strategy interview questions .

Example Strategic Insight Questions Asked by Google

How would you go about mapping an unmapped area?

How would you double YouTube’s user base?

What would be your 3-year strategy if you were a PM at Snapchat?

• Imagine you’re a PM in Google’s consumer hardware organization. What would you build next?
• How do you see the "creator economy" evolving over the next ten years? If Google wanted to make a new major product investment within this space, what would you recommend we build?
• Pretend Google wants to acquire iRobot. What do you look for, and how would you position yourself?
• How would you revolutionize the car wash industry?
• How would you monetize [a certain product] more effectively?

Exercise: Watch this video to see how an ex-Google PM answers the question "Imagine you're CEO of Uber: what's your 10-year strategy?". Pause the video throughout so that you can construct your own answer and see how it compares.

3 .5 Craft and Execution Interview Questions (10%)

Finally, in addition to gathering the right insights, setting the perfect strategy, analyzing the data, and making a plan, Google product managers must be able to execute on what they’ve planned. This requires knowledge of the product life cycle, prioritization skills, and delivering in moments of crisis.

Google interviewers test these abilities in the craft and execution round. They will test your experience in developing, maintaining, evolving, and sunsetting products, as well as how you act in the face of a crisis or unexpected change.

You may notice that we’ve also included some technical questions here. While the craft and execution category was initially introduced to replace the technical round , some roles will still require technical explanation questions to find out whether you understand the problem space well enough to contribute.

If you’re looking for more information about execution interviews, take a look at our complete guide . Note that this guide targets Meta’s execution interview, but can apply to Google’s interview process as well. If you're likely to be asked technical questions, use our guide to technical questions in PM interviews .

Example Craft and Execution Questions Asked by Google

Product Lifecycle

• You’re the PM on Search 'snippets.' Say your engineering team comes to you with an improvement to the algorithm and wants to implement it - what would you do and how would you implement it?
• You're given seed funding to pursue any opportunity. What do you go for and why? Then what's the user journey? What's the Total Addressable Market?
• If a basic version of Maps has to be built, what info would  you gather initially? What would your first MVP look like? What would you do if you had data of all the World's traffic?
• Draft a plan for a start-up that is ready with their MVP to launch a courier service. They have built pods to deliver goods from destination A to B. Keep in mind they do not have a lot of cash to burn.
• Pick a product of your choice. What are the goals of the product? What’s in your monthly business review deck for the leadership team? 
• Imagine I'm a VC, offering you $20M to build any technology-enabled product/service you'd like. Please walk me through how you would get started? (Problem, Solution, User, Monetize, TAM) 
• At what milestone or markers would you look for to determine if a product isn’t performing well and what considerations do you make before you sunset the product? What is the process you would lay out? How do you handle the stakeholders? 
• You are about to launch a new app that is of strategic importance for the company. 1 month out from launch, internal Dogfood suggests the app isn't ready (you are below target on several key metrics including CSAT). What do you do? 
• Imagine you launch a new feature, and the day after launch usage drops dramatically. How do you go about inquiring what happened?

Technical 

• Create an algorithm to show radio stations to new users on YT Music 
• Explain how a specific algorithm works
• Explain what cookies are to a grandmother
• Explain Google Search to your grandmother
• What is the difference between C and SQL, HTTP and HTTPS?
• How would you troubleshoot browser-based security problems?
• How does a DNS work?

Exercise 1: Watch the video below to see how an ex-Google PM answers a typical craft and execution question. Pause the video throughout so that you can construct your own answer and see how it compares.

Exercise 2: If you are going to have technical questions in your Google PM interview, use this video to practice. Pause it periodically to craft your own answer alongside the ex-Google PMs.

4. Google Interviewing Tips  ↑

You might be a fantastic product manager, but unfortunately, that’s not necessarily enough to ace your interviews at Google. Interviewing is a skill in itself, that you need to learn. 

Let’s look at some key tips to make sure you approach your interviews in the right way.  

4.1 Focus on the customer

When answering a PM interview question, your first instinct should be to focus on the customer. Identify who uses the product, why, and what the use cases are. 

Avoid designing a product based solely on personal preferences. Instead, explain how the product will enhance the customer’s experience. 

4.2 Communicate your thoughts in a structured way

Google is looking for product managers who can articulate their thoughts in structured ways. 

Using an answer framework will help you do this. For example, we recommend the BUS (Business objective - User problems - Solutions) framework for answering product insight questions and the SPSIL (Situation - Problem - Solution - Impact - Lessons) framework for behavioral questions.

4.3 Make sure your answers are data-driven and facts-based

Base your assumptions on facts, where possible. Google interviewers like arguments that begin with “We have seen that” or “A percentage of users behave this way.”

Of course, in an interview situation, you might not have access to the facts and data. But you need to make it clear that in real life, you would seek out that data and that your approach would be highly data-driven.

4.4 Show how you have influenced team decisions

You will be asked to describe past projects you’ve worked on and the decisions that you made that helped push your team forward. Google interviewers want to hear about the times when you’ve shown team members that you value their perspectives even when they’re different from your own. 

4.4 Ask clarifying questions

Some of the questions you will be asked will be quite ambiguous. In those cases, you’ll need to ask clarifying questions to get more information about the problem and to reduce its scope.

Jumping straight in to say, a question about product strategy, without asking questions first will be a red flag to the interviewer and will hinder your answer.

For example, if you were asked, “What would be your 10-year strategy if you were a CEO?” you could respond by first asking what the company’s current situation is. This would help you make some clearer assumptions about the company’s business objectives.

4.5 Check-in with your interviewer

Interviewers vary in their willingness to provide hints. Some may wait for you to ask for details about the customer or product, while others expect you to make assumptions on your own.

Gauge this by asking a direct question or specifying your assumptions. If the interviewer appears not to want to engage, minimize additional questions to showcase your ability to make decisions on your own, but continue to explain the thinking behind each assumption.

4.6 Don’t get stuck in a framework

Using a framework offers a systematic and structured approach to answering questions. However, some of our successful candidates have mentioned that excessive reliance on frameworks may hinder your performance.

During the interview, trust your instinct, and don’t be afraid to deviate from the framework if needed. A framework is there to help you craft a better answer, not make you twist your answer to fit the framework.

4.7 Know your favorite product

Expect questions about your favorite product. This may be your favorite product from Google or a different brand, so be ready with examples for either.

Be ready to give detailed reasons for your preference. Analyze why the product outshines competitors, highlight the strengths of its design, and identify any potential areas for improvement.

4.8 Center on the company’s core values

Google emphasizes the importance of culture or value fit when selecting applicants. You need to study the company’s values, core principles, and mission statement.

When answering behavioral questions, share stories from past experiences that align with Google’s core values. When designing a product or a strategy, consider how your answer aligns with these values. 

4.9 Think before speaking

Feel free to take a pause or request a few minutes to think before proceeding. This will help you organize your thoughts before answering so you can avoid jumping to conclusions.

4.10 Treat the interview like a conversation

Remember that the interview is part of a mutual discovery process. The interviewer is there to determine if you’re a good fit for Google while you’re also evaluating if the company aligns with your aspirations and preferences. 

4.11 Save questions for your interviewer

At the end of the interview rounds, you’ll have a few minutes to ask questions to your interviewer. Coming without any questions may convey a lack of investment in the company or the job.

Think of thoughtful questions and avoid those that you could have easily searched online. You can ask about opportunities for career progression or qualities they consider ideal for the role.

5 . Preparation Plan  ↑

Now that you know what questions to expect, let's focus on preparation. 

Below, you’ll find links to free resources and four introductory steps to help you prepare for your Google PM interviews.

5.1 Deep dive into the product / organization

As you've probably figured out from the example questions listed above, you can't become a PM at Google without being familiar with Google's products and its organization. You'll therefore need to do some homework before your interviews.

Here are some resources to help you get started with this:

• Alphabet annual reports and strategy presentations (by Alphabet)
• Google SWOT analysis (by Strategic Management Insight)
• Google org culture analysis (by Panmore Institute)

5.2 Learn a consistent method for answering PM interview questions

As mentioned previously, Google will ask you questions that fall into certain categories like behavioral, design, strategy, estimation, and metric questions. Approaching each question with a predefined method will enable you to build strong interview habits.

Then, when it comes time for your interviews, these habits will reduce your stress and help you to make a great impression.

If you’re just looking for a jumping-off point, you can start learning about the different question types you’ll need to master in the following blog articles:

• Behavioral questions
• Product design questions
• Product improvement questions
• Strategy questions
• Metric questions
• Technical questions
• Estimation questions
• Prioritization questions

Once you understand how to answer each question type, you also need to be able to communicate your answers clearly, under the pressure of interview conditions. That’s where practice comes into play.

5.3 Practice by yourself or with peers

In our experience, practicing by yourself is a great way to prepare for PM interviews. You can start practicing alone, asking and answering questions out loud, to help you get a feel for the different types of PM interview questions. It will help you perfect your step-by-step approach for each question type. And it also gives you time to correct your early mistakes.

You can find free practice questions on articles like this one or on YouTube .

If you have friends or peers who can do mock interviews with you, that's a great option too. This can be especially helpful if your friend has experience with PM interviews, or is at least familiar with the process.

5.4 Practice with experienced PM interviewers

Finally, you should also try to practice product manager mock interviews with expert ex-interviewers, as they’ll be able to give you much more accurate feedback than friends and peers. If you know a Product Manager who can help you, that's fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.

Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can practice 1-on-1 with ex-interviewers from Google and other companies .  Learn more about how an interview coach can give you an advantage , or simply start scheduling sessions today . 

Related articles:

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Hacking the Case Interview

If you are interviewing for a business strategy or operations role at Google, there is a high chance that you will be given at least one case interview or case study interview. Roles at Google that have case interviews as part of the interview process include:

• Strategy & Operations
• Product Management
• Business Partnerships
• Business Analyst

In order to land these jobs at Google, you will need to pass every single one of your case interviews. While Google case interviews may seem ambiguous and intimidating at first, know that they can be conquered with the right preparation and practice.

If you are unfamiliar with how to solve or prepare for Google case interviews, we have you covered. In this comprehensive Google case interview guide, we’ll cover:

• What is a Google case interview
• Why Google uses case interviews
• The 6 steps to ace any Google case interview
• Google case interview examples and answers
• Google case interview tips
• Recommended Google case interview resources

If you’re looking for a step-by-step shortcut to learn case interviews quickly, enroll in our case interview course . These insider strategies from a former Bain interviewer helped 30,000+ land tech and consulting offers while saving hundreds of hours of prep time.

What is a Google Case Interview?

Google case interviews, also known as Google case study interviews, are 30- to 45-minute exercises in which you are placed in a hypothetical business situation and are asked to find a solution or make a recommendation.

To do this, you’ll create an overall framework that shows what approach you would take to solve the case. Then, you’ll collaborate with the interviewer, answering a mix of quantitative and qualitative questions that will give you the information and data needed to develop an answer. At the end of the case, you’ll deliver your recommendation.

Case interviews have traditionally been used by consulting firms to assess a candidate’s potential to become a successful consultant, but many companies with ex-consultants now use them to assess an interview candidate’s capabilities. Since Google hires so many former consultants in its business roles, you’ll likely encounter at least one case interview in your interview process.

The business problems that you’ll be given in a Google case interview will likely be real challenges that Google faces today:  

• How can Google increase its revenues from enterprise businesses?
• How can Google reduce costs among its customer service call centers while maintaining customer satisfaction?
• Google has seen a steep decline in the number of Google searches in Japan. What is causing this decline and what should Google do to address this?
• How can Google improve customer retention among small and medium-sized businesses?

Depending on what team at Google you are interviewing for, you’ll likely be given a business problem that is relevant to that specific team.

Although there is a wide range of business problems you could possibly be given in your Google case interview, the fundamental case interview strategies to solve each problem is the same. If you learn the right strategies and get enough practice, you’ll be able to solve any Google case interview.

Why does Google Use Case Interviews?

Google uses case interviews because your performance in a case interview is a measure of how well you would do on the job. Google case interviews assess a variety of different capabilities and qualities needed to successfully complete job duties and responsibilities.

Google’s case interviews assess five major qualities:

• Logical, structured thinking : Can you structure complex problems in a clear, simple way?
• Analytical problem solving : Can you read, interpret, and analyze data well?
• Business acumen : Do you have sound business judgment and intuition?
• Communication skills : Can you communicate clearly, concisely, and articulately?
• Personality and cultural fit : Are you coachable and easy to work with?

Since all of these qualities can be assessed in just a 30- to 45-minute case, Google case interviews are an effective way to assess a candidate’s capabilities.

The 6 Steps to Solve Any Google Case Interview

In general, there are six steps to solve any Google case interview or case study interview.

1. Understand the case

Your Google case interview will begin with the interviewer giving you the case background information. While the interviewer is speaking, make sure that you are taking meticulous notes on the most important pieces of information. Focus on understanding the context of the situation and the objective of the case.

Don’t be afraid to ask clarifying questions if you do not understand something. You may want to summarize the case background information back to the interviewer to confirm your understanding of the case.

The most important part of this step is to verify the objective of the case. Not answering the right business question is the quickest way to fail a case interview.

2. Structure the problem

The next step is to develop a framework to help you solve the case. A framework is a tool that helps you structure and break down complex problems into smaller, more manageable components. Another way to think about frameworks is brainstorming different ideas and organizing them into different categories.

For a complete guide on how to create tailored and unique frameworks for each case, check out our article on case interview frameworks .

Before you start developing your framework, it is completely acceptable to ask the interviewer for a few minutes so that you can collect your thoughts and think about the problem.

Once you have identified the major issues or areas that you need to explore, walk the interviewer through your framework. They may ask a few questions or provide some feedback.

3. Kick off the case

Once you have finished presenting your framework, you’ll start diving into different areas of your framework to begin solving the case. How this process will start depends on whether the case interview is candidate-led or interviewer-led.

If the case interview is a candidate-led case, you’ll be expected to propose what area of your framework to start investigating. So, propose an area and provide a reason for why you want to start with that area. There is generally no right or wrong area of your framework to pick first.

If the case interview is interviewer-led, the interviewer will tell you what area of the framework to start in or directly give you a question to answer.

4. Solve quantitative problems

Google case interviews typically have some quantitative aspect to them. For example, you may be asked to calculate a certain profitability or financial metric. You could also be asked to estimate the size of a particular market or to estimate a particular figure.

The key to solving quantitative problems is to lay out a structure or approach upfront with the interviewer before doing any math calculations. If you lay out and present your structure to solve the quantitative problem and the interviewer approves of it, the rest of the problem is just simple execution of math.

5. Answer qualitative questions

Google case interviews will also typically have qualitative aspects to them. You may be asked to brainstorm a list of potential ideas. You could also be asked to provide your opinion on a business issue or situation.

The key to answering qualitative questions is to structure your answer. When brainstorming a list of ideas, develop a structure to help you neatly categorize all of your ideas. When giving your opinion on a business issue or situation, provide a summary of your stance or position and then enumerate the reasons that support it.

6. Deliver a recommendation

In the last step of the Google case interview, you’ll present your recommendation and provide the major reasons that support it. You do not need to recap everything that you have done in the case, so focus on only summarizing the facts that are most important.

It is also good practice to include potential next steps that you would take if you had more time or data. These can be areas of your framework that you did not have time to explore or lingering questions that you do not have great answers for.

Google Case Interview Examples and Answers

Example #1:  What differences would you take into account when selling a product to a client in India versus a client in Argentina?

Sample solution: To answer this, create a framework that shows the most important characteristics or qualities of each country that you would want to look into. For example, one potential framework may look into the customer needs and preferences, the competitive landscape, market trends, and Google’s capabilities across the two countries.

Example #2:  If you were a Google Search competitor entering a new market and had a small market share, how would you convince advertisers to advertise with you?

Sample solution: To answer this question, you should be familiar with Google Search. You can create a framework that outlines the product’s strengths and weaknesses so that you can identify gaps in customer needs. 

At a high level, the strengths of Google Search is that it has the widest reach since it is the most used search engine. It also has high targeting specificity since it has lots of data on long-tail keywords. However, the main drawback is how competitive and expensive it can be for advertisers to use. Customer service can also be slow for smaller customers given the number of customers Google services. Finally, the product can be complicated for advertisers to set up initially.  Therefore, when entering a new market as a Google Search competitor, it may make sense to target customers with smaller budgets and sell them on low-prices, fast customer service, and ease of set up.

Example #3:  What are three areas that Google should invest in?

Sample solution: To answer this question, it may be helpful to clarify what Google’s primary objective is. Are they looking to increase profits, revenues, or number of users? The ideas that you brainstorm may vary depending on their actual goals.  Next, develop a framework to organize your ideas. You may want to think about areas of investments as short-term investments, medium-term investments, and long-term investments.

Example #4:  If you were the CEO of AdSense, what would be your strategy to improve the product?

Sample solution: As always, create a framework to help you organize your ideas in a clear and easy to follow way. To improve AdSense, you can think about improving the product for advertisers, improving the product for search users, and improving the product for Google’s profitability. Using a framework like this one will help you consider all of the different ways that AdSense can be improved.

Example #5:  How much money do you think YouTube makes daily from ads?

Sample solution: This is an estimation question. Before doing any math calculations, make sure to lay out a structure or approach for how you would estimate this figure. 

You may want to start by estimating the number of people in the world, the percentage that use YouTube, the percentage that use YouTube on any given day, the average amount of time spent on YouTube in a day, the number of ads seen for that period of time, and then estimating the amount YouTube earns per ad that is shown. Multiplying all of these figures will give you your answer.

Example #6:  How would you set the price for the YouTube masthead? The YouTube masthead is a digital billboard placed on YouTube’s homepage for 24 hours, reaching about 60 million people.

Sample solution: In general, there are three ways to price a product: pricing by the cost to produce the product, pricing by the economic value the product provides customers, and pricing by the price of competitors’ similar products.

Since the cost of putting up a digital billboard is minimal, the first pricing strategy is not helpful. Looking at the second pricing strategy, you can price the digital billboard based on how much it would have cost the potential customer to get 60 million ad impressions. Looking at the third pricing strategy, you can look into how much other types of advertising that reach a similar number of people costs. For example, you could look into how much Super Bowl ads cost.

Example #7:  How would you market the Google Ads product to a potential client?

Sample solution: To develop an effective marketing strategy, you may want to look into the client’s needs, competitor offerings, and Google Ads’ features or benefits. Exploring these three areas will help you identify the features or benefits of Google Ads that are superior to competitor products that the client values.

Example #8:  How would you estimate the market size of Google display ads on websites?

Sample solution: This is another estimation question. As always, outline a structure before you begin doing any math calculations. 

You may want to start by estimating the global population, estimating the percentage that have internet, estimate the average number of sites visited per day, estimate the percentage of websites that have ads, estimate the percentage of these websites that use Google display ads, estimate the revenue Google generates per ad. If you multiply the product of these figures by 365 days in a year, you’ll get an estimate of the market size of Google display ads.

Example #9:  How would you determine the number of staff members needed in the customer support team next year?

Sample solution: One potential approach for solving this question could look like the following. 

Start with Google’s annual revenues and estimate the average revenue generated per customer to determine the number of customers Google services. For each customer, estimate the frequency in which they call customer support and the average length of a support call. Assuming that a staff member works eight hours per day, you can estimate the number of staff members you’d need to meet the volume of support calls.

You may need to grow this number by Google’s historical growth rate to account for expected revenue growth next year.

Example #10:  If you were setting up a new ecommerce business, what are the things you would look at?

Sample solution: This is a market entry case. Potential areas you should consider looking into in your framework include: the attractiveness of the market, the competitive landscape, the company’s capabilities, and the expected profitability.

Example #11 : How should YouTube deal with spam?

Sample solution: There are many different ways to deal with spam. To ensure that you brainstorm ideas in a clear and comprehensive way, develop a framework to categorize all of the different ways of dealing with spam. You may want to think about this as: preventing spam from being posted, detecting spam, and removing spam.

Example #12 : Let’s say that Google is considering acquiring iRobot, a company that builds consumer robots, such as the Roomba. What would you consider when deciding whether to make this acquisition?

Sample solution: This is an acquisition case. To determine whether or not this is an attractive acquisition, you may want to look into: the attractiveness of the consumer robots market, the attractiveness of iRobot as a company, the potential synergies from the acquisition, and the financial implications of the acquisition.

Example #13 : Estimate the time it takes a Google Street View car to collect footage in a city.

Sample solution: To answer this question, first clarify which city the interviewer is talking about. Then, outline your approach for how you would do this calculation. 

You might want to start by estimating the length and width of the city area. Then, estimate how wide a street is and the average distance between streets. If you think of a city as a grid that consists of vertical and horizontal lines, you can use these estimates to calculate the total street length in the city.

Afterwards, estimate the average speed of a Google Street View car, taking into traffic and stoplights. Dividing the total street length by the average speed of a Google Street View car will get you an estimate of how long it would take to collect footage.

Example #14 : How would you define the strategy for YouTube over the next 5 years?

Sample solution: This question is very similar to Example #3. Before answering, it may be helpful to clarify what YouTube’s primary objective is. Are they looking to increase profits, increase number of users, or increase user engagement? You may want to think about strategy as short-term strategy and long-term strategy.

Example #15 : Let’s say that Google is considering getting into the ride share business. What should they consider when making the decision on whether or not to enter?

Sample solution: This is a market entry case and the approach is similar to Example #10. Potential areas you should consider looking into in your framework include: the attractiveness of the ride share market, the competitive landscape, the company’s capabilities, and the expected profitability.

Google Case Interview Tips

Below are eight of our best tips to help you perform your best during your Google case interviews.

1. Familiarize yourself with Google’s business model

If you don’t understand Google’s business model, it will be challenging for you to do well in their case interviews. Therefore, you should know that Google makes the majority of its revenue by selling advertising and you should be familiar with the products and services that Google offers for the specific team you are interviewing for.

2. Read recent news articles on Google

Often, the cases you’ll see in a Google case interview are real business issues that the company faces. Reading up on the latest news on Google will give you a sense of what Google’s biggest challenges are and what major business decisions they face today. There may be a good chance that you’ll be given a case that is similar to something that you have read in the news.

3. Verify the objective of the case 

Answering the wrong business problem will waste a lot of time during your Google case interview. Therefore, the most critical step of the case interview is to verify the objective of the case with the interviewer. Make sure that you understand what the primary business issue is and what overall question you are expected to answer at the end of the case.

4. Ask clarifying questions

Do not be afraid to ask questions. You will not be penalized for asking questions that are important and relevant to the case. 

Great questions to ask include asking for the definition of an unfamiliar term, asking questions that clarify the objective of the issue, and asking questions to strengthen your understanding of the business situation.

5. Do not use memorized frameworks

Interviewers can tell when you are using memorized frameworks from popular case interview prep books. Google values creativity and intellect. Therefore, make every effort to create a custom, tailored framework for each case that you get.

6. Always connect your answers to the case objective

Throughout the case, make sure you are connecting each of your answers back to the overall business problem or question. What implications does your answer have on the overall business problem?

Many candidates make the mistake of answering case questions correctly, but they don’t take the initiative to tie their answer back to the case objective.

7. Communicate clearly and concisely

In a Google case interview, it can be tempting to answer the interviewer’s question and then continue talking about related topics or ideas. However, you have a limited amount of time to solve a Google case, so it is best to keep your answers concise and to the point.

Answer the interviewer’s question, summarize how it impacts the case objective, and then move onto the next important issue or question.

8. Be enthusiastic

Google wants to hire candidates that love their job and will work hard. Displaying enthusiasm shows that you are passionate about working at Google. Having a high level of enthusiasm and energy also makes the interview more enjoyable for the interviewer. They’ll be more likely to have a positive impression of you.

Recommended Google Interview Resources

Here are the resources we recommend to land a Google job offer:

For help landing interviews

• Resume Review & Editing : Transform your resume into one that will get you multiple interviews

For help passing case interviews

• Comprehensive Case Interview Course (our #1 recommendation): The only resource you need. Whether you have no business background, rusty math skills, or are short on time, this step-by-step course will transform you into a top 1% caser that lands multiple consulting offers.
• Case Interview Coaching : Personalized, one-on-one coaching with a former Bain interviewer.
• Hacking the Case Interview Book   (available on Amazon): Perfect for beginners that are short on time. Transform yourself from a stressed-out case interview newbie to a confident intermediate in under a week. Some readers finish this book in a day and can already tackle tough cases.
• The Ultimate Case Interview Workbook (available on Amazon): Perfect for intermediates struggling with frameworks, case math, or generating business insights. No need to find a case partner – these drills, practice problems, and full-length cases can all be done by yourself.

For help passing behavioral & fit interviews

• Behavioral & Fit Interview Course : Be prepared for 98% of behavioral and fit questions in just a few hours. We'll teach you exactly how to draft answers that will impress your interviewer.

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20 Product Management Case Studies [Detailed Analysis][2024]

In today’s fast-paced and highly competitive business environment, effective product management has never been more crucial. It is a strategic catalyst that drives innovation and shapes how companies respond to evolving market demands and consumer preferences. This article delves into product management by examining 20 diverse global case studies, each showcasing the profound impact and key learnings derived from some of the world’s most influential companies. From Apple’s groundbreaking entry into the smartphone market to Spotify’s transformation of music consumption, and Toyota’s efficiency-driven Lean Production Model, these case studies offer a panoramic view of how strategic product management can lead to revolutionary changes in various industries. The article aims to provide valuable insights into the challenges faced, solutions implemented, and the overarching effects of these strategies, revealing how companies like Airbnb, Tesla, Zoom, Slack, Samsung, Netflix, and Patagonia have not only achieved market success but also set new benchmarks and trends in their respective domains. Through this exploration, we aim to equip current and aspiring product managers and business leaders with practical knowledge and inspiration to navigate the complex landscape of product management, driving innovation and success in their ventures.

Related: How to Build a Career in Product Management?

1. Apple Inc. – Reinventing the Smartphone

Task/Conflict:

Apple’s entry into the already crowded mobile phone market was a bold move, particularly with the objective of introducing a product that wasn’t just another addition but a complete redefinition of what a mobile phone could be. The challenge was to innovate in a way that would not only capture the market’s attention but also set a new standard for user interaction, functionality, and design in the smartphone industry.

The solution lay in the development of the iPhone, a device that combined a phone, an iPod, and an internet communicator. This integration, coupled with a pioneering touchscreen interface and a focus on user experience, positioned the iPhone not just as a product but as an ecosystem. Apple’s emphasis on design, functionality, and user interface created a product that stood out from its competitors.

Overall Impact:

• Revolutionized the smartphone industry.
• Set new standards for technology and user experience.

Key Learnings:

• Innovation can disrupt established markets.
• User-centric design is crucial in technology products.

2. Spotify – Transforming Music Consumption

In an era dominated by music piracy and declining physical album sales, Spotify faced the daunting task of reshaping how people accessed and paid for music. The challenge was not only technological but also cultural, requiring a shift in consumer habits and a rethinking of the existing music industry’s business model.

Spotify’s approach was to introduce a user-friendly music streaming service, offering a vast library of tracks with both a free, ad-supported model and a premium subscription option. This strategy addressed the issues of accessibility and affordability while respecting the rights of artists and producers, thus presenting an attractive alternative to illegal downloads.

• Influenced the revenue model of the entire music industry.
• Became a leader in music streaming.
• Innovative business models can redefine industries.
• Addressing consumer pain points is key to success.

3. Toyota – The Lean Production Model

Toyota was confronted with the challenge of enhancing efficiency and reducing waste in their production processes. The automotive industry, characterized by intense competition and high operational costs, demanded a strategy that not only improved production efficiency but also maintained high quality.

Toyota implemented the Lean Production Model, a revolutionary approach focusing on ‘Kaizen’ or continuous improvement. This methodology involved streamlining the manufacturing process, reducing waste, and empowering workers to contribute to ongoing improvements. The Lean Model emphasized efficiency, flexibility, and a relentless pursuit of quality in production.

• Enhanced operational efficiency and profitability.
• Established as a benchmark for manufacturing excellence.
• Efficiency and quality are pillars of manufacturing success.
• Continuous improvement drives operational excellence.

4. Airbnb – Revolutionizing Hospitality

Airbnb aimed to carve out a new niche in the hospitality industry, which was traditionally dominated by hotels. The challenge was multifaceted, involving regulatory hurdles, building trust among users, and creating a reliable and scalable platform that connected homeowners with travelers seeking unique lodging experiences.

The solution was the creation of a user-friendly online platform that enabled homeowners to list their properties for short-term rental. This platform not only provided an alternative to traditional hotels but also fostered a sense of community and unique travel experiences. Airbnb focused on building a robust review system and transparent policies to overcome trust and safety concerns.

• Disrupted the traditional hotel industry.
• Became a leading figure in the sharing economy.
• Innovative platforms can create new market segments.
• Trust and transparency are crucial in community-driven businesses.

Related: History & Origin of Product Management

5. Tesla – Electrifying the Auto Industry

Tesla embarked on the ambitious goal of popularizing electric vehicles (EVs) as a sustainable and viable alternative to gasoline-powered cars. This task involved overcoming preconceptions about the performance, range, and practicality of EVs, as well as establishing the necessary infrastructure for their adoption.

Tesla’s approach was to develop high-performance, luxury electric vehicles that combined environmental friendliness with cutting-edge technology and stylish design. This strategy helped to change the perception of EVs from being seen as inferior alternatives to gasoline cars to desirable, high-tech vehicles. Tesla also invested in building a network of charging stations, further facilitating the practicality of EV ownership.

• Led the transition towards electric vehicle adoption.
• Influenced the auto industry’s direction towards sustainability.
• Sustainable technology can be aligned with luxury and performance.
• Changing consumer perceptions is key to introducing new technology.

6. Zoom – Simplifying Remote Communication

In a market crowded with various communication tools, Zoom faced the challenge of differentiating itself and proving its value. The goal was to provide a solution that was not only reliable and easy to use but also superior in terms of video and audio quality compared to existing offerings.

Zoom focused on creating a user-friendly platform that offered high-definition video and clear audio, even in low-bandwidth situations. This commitment to quality and reliability, combined with features like screen sharing, virtual backgrounds, and easy integration with other tools, made Zoom a preferred choice for businesses and individuals alike, especially during the COVID-19 pandemic.

• Became a staple tool for remote communication.
• Highlighted during the global shift to remote work due to the pandemic.
• Reliability and user experience are critical in technology solutions.
• Agility in adapting to market changes is vital.

7. Slack – Redefining Workplace Collaboration

Slack was developed with the vision of transforming the cluttered and inefficient landscape of workplace communication, dominated by email. The challenge was to create a platform that not only streamlined communication but also integrated various work tools to enhance productivity and collaboration.

The solution was an intuitive, chat-based platform that allowed for real-time messaging, file sharing, and integration with a wide range of work tools and applications. Slack’s focus on reducing the reliance on emails and consolidating communication into a single, searchable platform revolutionized team collaboration and internal communication in businesses.

• Changed the dynamics of team communication and collaboration.
• Became a central tool in many organizations for internal communication.
• Streamlining common practices can create significant market opportunities.
• Integration and user-friendliness are key in collaborative tools.

8. Samsung – Innovation in Electronics

Samsung’s challenge was to establish itself as a leader in the highly competitive and rapidly evolving consumer electronics market. This required keeping up with technological advancements and differentiating its products in terms of quality, innovation, and user experience.

Samsung’s strategy involved substantial investment in research and development, focusing on bringing innovative and high-quality products to the market. Their innovation commitment spanned various product categories, including smartphones, televisions, and home appliances. This focus on quality and technological advancement helped Samsung achieve a leading position in the global electronics market.

• Achieved a leading position in the consumer electronics market.
• Known for innovation and quality in product offerings.
• Innovation is crucial in technology sectors.
• Quality and continuous improvement attract consumer loyalty.

Related: Top Product Management Tools

9. Netflix – Pioneering Streaming Services

Netflix’s journey began with the goal of transforming the traditional movie rental business. The challenge was to transition from a DVD rental service to an online streaming platform, requiring a technological shift and a change in consumer viewing habits and content distribution models.

The solution was a gradual but determined shift to an online streaming model, offering customers an extensive and ever-growing library of movies and TV shows. Netflix’s investment in original content and exclusive deals with production studios further enhanced their appeal. This strategic pivot catered to the growing demand for on-demand entertainment, free from physical media and broadcast schedules constraints.

• Redefined media consumption habits.
• Led the rise of online streaming services.
• Adaptability to technology and market trends is critical.
• Investing in original content can differentiate streaming services.

10. Patagonia – Ethical Product Management

In a clothing industry often criticized for environmental and ethical issues, Patagonia aimed to differentiate itself by committing to sustainability and ethical practices. The challenge was not only to maintain profitability but also to influence consumer behavior and industry standards towards more responsible practices.

Patagonia’s approach included using sustainable materials, ensuring transparency in their supply chain, and advocating for environmental causes. Their commitment extended to initiatives like repairing products to extend their lifespan and encouraging responsible consumption. This strategy appealed to environmentally conscious consumers and set a new standard for corporate responsibility in the clothing industry.

• Became a model for sustainability in the clothing industry.
• Influenced both consumer and industry practices towards eco-friendliness.
• Sustainability can be a unique selling proposition.
• Ethical practices enhance brand loyalty and reputation.

11. Microsoft – Shifting to Cloud Computing

Microsoft faced significant challenges in adapting to the rapidly evolving technology landscape. The traditional software model of boxed products had grown increasingly obsolete due to a surge in cloud computing. Emerging competitors like Amazon Web Services and Google’s cloud platform gained momentum, providing flexible, scalable solutions that shifted the market’s preference away from on-premise software to on-demand, subscription-based models. Microsoft needed to transform its business approach and product portfolio to align with these market trends

Under CEO Satya Nadella’s leadership, Microsoft shifted focus to cloud computing, developing Azure as an end-to-end platform providing comprehensive infrastructure and software services. The company also transitioned its flagship Office suite to a cloud-based subscription model with Office 365. They emphasized flexibility, scalability, and security while ensuring seamless integration with existing Microsoft products. Investments in data centers globally and new pricing models enabled Microsoft to compete directly with other leading cloud providers.

• Transformed Microsoft into a leader in cloud computing.
• Significantly increased recurring revenue through subscription-based services.
• Implementation of emerging technologies is vital for staying ahead of market trends.
• Subscription models can create predictable and sustainable revenue streams.

12. Lego – Rebuilding a Toy Empire

Lego was at a crossroads in the early 2000s. The company had overextended its product lines, ventured into unrelated business areas, and faced fierce competition from digital entertainment sources like video games. The result was a decline in sales and profitability, jeopardizing the company’s future and threatening the iconic brand with irrelevance.

To rebuild its brand, Lego implemented a back-to-basics approach, refocusing on its core product, the Lego brick. It also streamlined its product lines and improved internal operations. Partnering with entertainment franchises such as Star Wars and Harry Potter, they launched themed Lego sets that resonated with younger generations. Lego expanded its reach into digital media with video games and movies like The Lego Movie, engaging customers through multiple channels and breathing new life into the brand.

• Restored profitability and renewed consumer interest in Lego products.
• Expanded their presence into digital media and entertainment.
• Diversification and partnerships can revitalize traditional products.
• Engaging customers across multiple channels strengthens brand loyalty.

Related: Inspirational Product Management Quotes

13. Dropbox – User-Friendly Cloud Storage

Dropbox faced the challenge of competing with tech giants including Google and Microsoft in the nascent cloud storage market. While these companies offered vast storage solutions integrated with their productivity suites, Dropbox needed to carve out a niche by appealing to users with an easy-to-use, reliable platform. They aimed to provide seamless file synchronization, security, and accessibility across devices.

Dropbox placed simplicity at the forefront, developing a cross-platform application that allowed users to sync files effortlessly across multiple devices. The system’s seamless synchronization and ease of use differentiated it from other cloud storage providers. They employed a freemium model that offered free storage with the option to upgrade for more capacity and features, attracting millions of users globally and enabling them to monetize their growing user base.

• Became a trusted name in cloud storage, with millions of users worldwide.
• Pioneered the freemium model, offering free and paid plans.
• User experience is a differentiator in competitive tech markets.
• Freemium models can attract users and convert them to paid subscriptions.

14. Nike – Personalizing Athletic Wear

Nike, already a leader in sports apparel, faced stiff competition from rivals like Adidas and Under Armour. The company needed a unique strategy to differentiate its products and capture the loyalty of a diverse, increasingly demanding customer base. Customers wanted personalized experiences, and Nike aimed to address this by providing a solution that matched their specific preferences in athletic wear.

Nike launched the NikeID program, which allowed customers to personalize their athletic gear online, choosing colors, patterns, and custom text. This innovation expanded the company’s appeal to athletes and fashion-conscious consumers alike, helping them express their individuality while boosting engagement. By streamlining the customization process and leveraging digital technology, NikeID created an experience that could be replicated globally, resulting in increased brand loyalty and revenues.

• Elevated customer engagement through personalized experiences.
• Expanded customization to a broad range of products, increasing brand loyalty.
• Personalization can differentiate brands in competitive markets.
• Engaging customers in the design process enhances brand value.

15. Procter & Gamble – Open Innovation with Connect + Develop

Procter & Gamble (P&G), known for a vast portfolio of consumer goods, recognized that the traditional R&D process was becoming slower and costlier, hampering the company’s ability to innovate. With the proliferation of specialized knowledge worldwide, P&G realized that internal expertise alone wouldn’t suffice fulfill the increasing demand for new products across its various brands. They needed to find a way to tap into external innovation to stay ahead of the competition.

P&G launched the Connect + Develop platform, an open innovation initiative that invited inventors, academics, and other companies to submit ideas and collaborate on new products. This platform enabled P&G to access global expertise and accelerate the product development process by integrating external solutions with their own internal capabilities. The platform generated new partnerships that broadened P&G’s R&D reach and enhanced the product pipelines for various brands, significantly improving efficiency and innovation.

• Increased innovation by sourcing solutions from a global network.
• Enhanced product pipelines across multiple categories.
• Open innovation can tap into global expertise for improved R&D.
• Collaborating beyond company boundaries accelerates product development.

16. Adobe – Transforming into a Subscription Model

Adobe faced challenges with its traditional perpetual software licensing model, which was becoming outdated due to issues like piracy and inconsistent revenue streams. As competitors moved towards more dynamic, subscription-based models, Adobe needed to reinvent its business strategy to stay competitive and relevant in the digital content creation industry.

With the introduction of Adobe Creative Cloud, Adobe shifted from selling boxed software to a subscription-based model. This move provided customers with constant updates, cloud storage, and access to a suite of creative tools for a monthly fee. The transition addressed piracy issues and allowed Adobe to offer a scalable and continually improving product experience, leading to a more predictable and stable revenue stream.

• Stabilized Adobe’s revenue with a predictable subscription-based income.
• Increased customer retention and satisfaction due to continuous updates and enhancements.
• Fostered a broader adoption of Adobe’s software suite among freelancers and small businesses due to more accessible pricing.
• Transitioning to a subscription model can provide stable revenue and reduce piracy.
• Offering continual improvements and added value can enhance customer loyalty.

Related: Reasons to Study Product Management

17. GoPro – Innovating in a Niche Market

GoPro aimed to dominate the action camera market but faced the challenge of distinguishing itself from larger electronics manufacturers with broader product lines. The company needed to innovate continuously while fostering a strong brand identity that resonated with extreme sports enthusiasts and casual users alike.

GoPro focused on developing durable, high-quality cameras with unique features such as waterproofing and compact design tailored to capture extreme sports and adventure. They also built a robust community by leveraging user-generated content and social media, turning their customers into brand ambassadors. This strategy solidified their market position and expanded their customer base.

• Established GoPro as the leading brand in action cameras with a significant market share.
• Expanded the brand’s appeal beyond extreme sports to general consumers.
• Fostered a new market for accessory and lifestyle products related to action cameras.
• Leveraging user-generated content can effectively enhance community engagement and marketing.
• Creating an ecosystem around a product can extend its market reach and usability.

18. IBM – Pioneering Artificial Intelligence with Watson

IBM recognized the potential of artificial intelligence early on but faced the dual challenge of developing cutting-edge technology and finding practical applications for AI in business. They needed to create a platform that could demonstrate AI’s capabilities and be applicable and beneficial across various industries.

IBM developed Watson, an AI system capable of understanding natural language and generating data-based hypotheses. Watson was first introduced to the public by participating in the quiz show Jeopardy!, where it challenged humans. Following this, IBM expanded Watson’s capabilities to serve industries like healthcare, finance, and customer service, showcasing its versatility and practical utility.

• Expanded Watson’s applications into healthcare, finance, and beyond, proving AI’s versatility in solving complex problems.
• Strengthened IBM’s brand as an innovator and thought leader in the technological space.
• Demonstrating technology through high-visibility challenges (like Jeopardy!) can effectively capture public and commercial interest.
• Strategic partnerships in diverse industries can enhance the practical applications and market acceptance of new technologies.

19. Unilever – Sustainability as a Business Strategy

Facing increasing consumer awareness and demand for sustainable and ethical products, Unilever needed to integrate sustainability deeply into its business model without compromising on profitability and market competitiveness.

Unilever launched the Sustainable Living Plan, committing to halve its environmental footprint, improve health and well-being for more than a billion people, and sustainably sourcing 100% of its agricultural raw materials. This comprehensive strategy helped Unilever strengthen its brand loyalty among conscious consumers and drove long-term growth by reducing costs and innovating in product development.

• Achieved cost reductions and efficiency improvements through sustainable practices.
• Set industry standards for sustainability, influencing other companies to adopt similar practices.
• Sustainability can drive business growth and consumer loyalty when integrated into core business strategies.
• Ethical practices can be a competitive advantage, attracting both consumers and investors.
• Transparency in sustainability efforts can enhance corporate reputation and build stronger relationships with stakeholders.

20. Zara – Revolutionizing Fashion with Fast Fashion

Zara, part of the Inditex group, needed to maintain its edge in the highly competitive and fast-paced fashion industry. The challenge was to continually offer the latest fashion trends faster than traditional retailers, addressing the consumers’ desire for immediate gratification.

Zara implemented a unique business model, fast fashion, which involves rapid prototyping, small batch production, and an extremely efficient supply chain that can bring designs from the runway to store shelves in weeks. This approach kept inventory costs low and ensured that Zara’s offerings were always fresh, appealing, and aligned with current trends.

• Enabled Zara to become a global leader in the fashion industry, significantly outpacing competitors in responsiveness to fashion trends.
• Reduced unsold inventory and increased profitability through efficient supply chain management.
• Catalyzed shifts in consumer buying behavior, with more frequent purchases and higher expectations for rapid trend availability.
• Speed and agility in product development and supply chain can significantly enhance market responsiveness.
• Continuous market research and rapid response to consumer trends are crucial for maintaining competitive advantage in fast-paced industries.

Related: Product Management Failure Examples

Closing Thoughts

In conclusion, these case studies exemplify the transformative power of effective product management. They highlight the importance of understanding market needs, embracing innovation, focusing on user experience, and the value of ethical practices. Aspiring business leaders can draw valuable lessons from these examples to navigate challenges and drive success in their endeavors.

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27 Case Study Examples Every Marketer Should See

Published: July 22, 2024

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, I’ll go over the definition of a case study and the best examples to inspire you.

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What is a case study?

Marketing case study examples, digital marketing case study examples.

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A case study is a detailed story of something your company did. It includes a beginning — often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.

This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial.

A great case study also has research and stats to back up points made about a project's results.

There are several ways to use case studies in your marketing strategy.

From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.

Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

There’s no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.

In other words, you don’t get just nice statements, like “this company helped us a lot.” You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

How to Write a Case Study: Bookmarkable Guide & Template

7 Pieces of Content Your Audience Really Wants to See [New Data]

How to Market an Ebook: 21 Ways to Promote Your Content Offers

How to Write a Listicle [+ Examples and Ideas]

What Is a White Paper? [FAQs]

What is an Advertorial? 8 Examples to Help You Write One

How to Create Marketing Offers That Don't Fall Flat

20 Creative Ways To Repurpose Content

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Showcase your company's success using these free case study templates.

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Estimate the daily volume of Google searches made in the United States

Product case study.

To estimate this, we need to consider the number of internet users in the U.S., the percentage of these users who use Google, and how many searches they make per day on average.

The U.S. has a population of around 330 million and internet penetration is quite high, around 90%, which gives us approximately 297 million internet users.

Google dominates the search engine market, let's assume around 90% of internet users use Google. This gives us around 267 million Google users.

Consider how frequently someone might use Google in a day. Some people might use it only once or twice a day, while others might use it dozens of times. A reasonable average might be 5 searches per day.

So, multiply the number of Google users by the average number of searches per user: 267 million users * 5 searches/user = approximately 1.335 billion searches per day.

Therefore, the estimated daily volume of Google searches made in the United States is around 1.335 billion.

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How Google's huge defeat in antitrust case could change how you search the internet

In the most significant legal ruling against a major technology giant in more than two decades, a federal judge says Google illegally monopolized online search and advertising by paying companies like Apple and Samsung billions of dollars a year to install Google as the default search engine on smartphones and web browsers.

By monopolizing search queries on smartphones and browsers, Google abused its dominance in the search market, throttling competition and harming consumers, U.S. District Judge  Amit P. Mehta  said in his 286-page decision. Google owes much of its more than $300 billion in annual revenue to search ads.

“ Google is a monopolist , and it has acted as one to maintain its monopoly,” Mehta wrote.

The massive win for the Department of Justice could fundamentally reshape how Google does business . It also could change how we use the internet and search for information. 

The DOJ filed antitrust charges during the final weeks of the Trump administration, making good on Donald Trump’s pledge to challenge the runaway power of Big Tech. That mission continued during the Biden administration, which has been aggressive in pursuing antitrust cases.

“This victory against Google is an historic win for the American people,” Attorney General Merrick Garland said in a statement. “No company – no matter how large or influential – is above the law.”

The case is the most significant victory for the DOJ in a monopoly case in decades, said Notre Dame Law School professor Roger Alford, who served in the DOJ’s antitrust division. “Not since Microsoft lost in the 1990s have we seen a case of this magnitude.”

Google said it would appeal the decision. “This decision recognizes that Google offers the best search engine, but concludes that we shouldn’t be allowed to make it easily available,” Kent Walker, president of global affairs, said in a statement.

Shares in Google's parent company Alphabet slipped following the judge's ruling. They closed down nearly 5% Monday, part of a broader tech stock selloff .

If upheld, the decision will be a “major boost” for other antitrust cases pending against Google as well as other major tech players like Amazon, Apple and Meta, said Loyola University Chicago School of Law professor Spencer Weber Waller.

Monday’s ruling did not include remedies. Remedies will be decided separately, likely after an appeal. One remedy could see Google losing its ability to strike device deals that have helped make its search engine so ubiquitous.

Devising the right remedy is critical to restoring competition to the marketplace, Waller said.

“There are no fines or monetary penalties in these types of cases, but the court will have to decide whether Google should be broken up in some way. More likely, it will order Google to eliminate the exclusive contracts and licensing restrictions that have reinforced its monopoly position for years,” he said.

Google has argued that its distribution deals are common in the business world. It pays for its search engine to be on phones the way a food manufacturer pays to promote its products at eye level in a grocery store aisle. 

The way Google sees it, if you don’t like Google, you can switch the default search engine on your device. But people don’t switch, Google says, because they prefer Google. 

If Google was not the default search engine on so many devices, would consumers still use it for 90% of web searches?

During the 10-week trial, Microsoft CEO Satya Nadella testified that Google’s unchallenged dominance created a “Google web.”

“You get up in the morning, you brush your teeth and you search on Google,” Nadella said at one point in his testimony. “Everybody talks about the open web, but there is really the Google web.”

Nadella has expressed concern that Microsoft’s disadvantage would increase as artificial intelligence becomes a major component of search.

In a research note Monday, Baird Equity Research senior analyst Colin Sebastian pointed to a range of tactics Google's arch-competitor Microsoft has used to grow the market share of its Bing search engine over the years, from paying users to use its search engine to embedding it in Office.

“People clearly prefer Google to Bing,” Sebastian said.

Chamber of Progress CEO Adam Kovacevich said Monday's ruling hands Microsoft an unearned boost.

“The biggest winner from today's ruling isn't consumers or little tech, it’s Microsoft,” Kovacevich said in a statement. “Microsoft has underinvested in search for decades, but today’s ruling opens the door to a court mandate of default deals for Bing. That’s a slap in the face to consumers who chose Google because they think it’s the best.”

• Deutschland
• Asia, Australia & New Zealand
• Europe, Middle East & Africa
• United States & Canada
• Latinoamérica

AdWords: Search Performance Marketing Case Studies

In this section, you’ll find success stories from brands across a variety of industries that increased conversions and found new audiences by using products such as Google Ad Extensions and Dynamic Search Ads.

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Forrent.com increases online visibility, traffic and roi with google’s dynamic search ads, the washington wizards add 72% more new fan ticket sales with adwords, extra space storage creates and tests ads in real time, increases ctr by 113%, intel: building its brand on search for over a decade, fiat drives up total unaided brand awareness with search ads, accor hotels uses google ad extensions to increase incremental conversions by 14%, retailer grainger uses dynamic search ads and remarketing to extend its reach, point it innovates with flexible bid strategies, boosting revenue for clients, extra space storage goes local at scale with google, miller's bakery doubles sales during peak hours with enhanced campaigns, performance marketing case studies.

• Siemens PLM Software

Product lifecycle management

Teamcenter plm software.

Plan, develop and deliver innovative products with Teamcenter software. Discover why Teamcenter is a leading choice in product lifecycle management (PLM).

Take a sneak peek into the Teamcenter agenda for Realize LIVE Americas.

Why Teamcenter?

Leverage the digital twin.

Use digital twins to connect and optimize processes for designs, systems, software, simulation and visualization. Resolve problems before they become real.

Collaborate and innovate

Connect people across your business. Automate and streamline product lifecycle processes. Provide visibility for everyone to make innovative product decisions.

Rely on the leader

Start-ups to large enterprises - across industries - trust Teamcenter. Invest in the future with modern PLM of unmatched breadth, depth and usability.

Optimize your product lifecycle

Set the strategic direction and product definition to guide downstream decisions.

Design and document the multi-discipline product to leverage the digital twin.

Weave the digital thread to connect product development with manufacturing, service and suppliers.

PLM your way

Get Teamcenter delivered any way you want it – on premises or on the cloud – operated by your IT team or Siemens.

On premises

Host, manage and support your PLM software with your IT team. Explore the PLM software portfolio.

Choose your cloud provider, managed by your IT team. See all PLM solutions.

On cloud, SaaS by Siemens

Get started quickly using software as a service. Operation, maintenance and upgrades are included.

Teamcenter X SaaS grows with your business

See how even the smallest start-up business can grow with Teamcenter X. Cloud SaaS PLM is instant-on for fast time to value. You can manage your product digital twin efficiently to bring new and innovative products to market faster – and grow your business.

Engineering depth and business breadth

Adapt to business disruptions while driving product innovation. Teamcenter provides a single source of product information for every stakeholder across the business.

What PLM solution is best for you?

G2 ranks products based on customer reviews. G2 named Teamcenter the best PLM software for any size company – outperforming 99 others. Take a look at the PLM software comparison grid to see the top ranking for Teamcenter.

Top PLM software leadership recognition

Teamcenter is recognized by Forrester Research as a leader in PLM.

Teamcenter received the highest possible scores in more criteria than any other evaluated vendor in The Forrester Wave™: Product Lifecycle Management for Discrete Manufacturers, Q1 2023 report.

Northrop Grumman

Embracing digital transformation.

Company: Northrop Grumman

Industry: Aerospace & Defense

Siemens Software: Teamcenter