business plan on vegetable farm

Flower farm develops from interest in growing vegetables

Anna Guziak-Prochnicka talks about the flowers she harvested from her Gold Fern Farm during a Women Caring for the Land Learning Circle event. In addition to selling cut flowers and bouquets at farmers market, the farmer also sells Dahlia tubers. (AgriNews photo/Martha Blum)

DUNDEE, Ill. — A desire to garden and grow food has developed into a cut flower farm for Anna Guziak-Prochnicka.

“I’ve been a wedding photographer for many years,” said Guziak-Prochnicka, owner of Gold Fern Farm. “I love doing weddings, but I didn’t enjoy editing pictures on the computer.”

Guziak-Prochnicka was interested in growing vegetables for her family, but she didn’t have a place to plant a garden.

“I met Cliff and I became a customer and then friends,” she said.

Cliff McConville operates All Grass Farms on the Brunner Family Forest Preserve on a long-term lease.

“In 2016, I volunteered at the farm once a week for four hours,” said Guziak-Prochnicka during a Women Caring for the Land Learning Circle event organized by the Land Conservancy of McHenry County. “I was exhausted, but I loved it.”

The following year, Guziak-Prochnicka started growing her own vegetables and herbs and she planted a few flowers at the same time on land provided by McConville.

Now, Gold Fern Farm includes a greenhouse and hoop houses, as well as many beds for growing flowers, vegetables and herbs.

Guziak-Prochnicka grows lots of different dahlias, as well as many other kinds of flowers, including marigolds, chrysanthemums and zinnias that she sells as cut flowers and bouquets at farmers market.

“I am converting this part of the garden into beds for perennial flowers and native plants,” she said. “I would love to convert the whole farm to no-till and get rid of the plastic, but it helps me with the weeds.”

In one of the hoop houses, Guziak-Prochnicka is growing tomatoes and basil with dahlias down the middle.

“Then I rotate those and I always grow tomatoes for my family,” Guziak-Prochnicka said.

“This year is time of transition,” she said. “I want to go more into healing soil and humans with gardening and the beauty of flowers by allowing people to be in a space that’s beautiful.”

Native Plants

Sarah Michehl, community ecologist for The Land Conservancy of McHenry County, has converted about two-thirds of her 1.2-acre lot in Crystal Lake into native plants.

“We killed the grass and used a seed mix,” Michehl said.

“All of our native plantings have become a venue for my daughter to create bouquets,” she said. “For cut flowers, we are choosing plants that hold their structure and their petals.”

For the bouquets, Michehl doesn’t only use flowers.

“We use grasses in arrangements and what we think looks cool,” she said. “I’ve had bouquets last longer than a week as long as I refresh the water.”

Land Access

Illinois FarmLink is a statewide land access program for both farmers and landowners.

“We’re a land-linking program that started in northeastern Illinois and last year we launched to include the entire state,” said Jeanne Janson, coordinator and navigator for Illinois FarmLink, during the event.

“We have a website that has a profile system, for farmers looking for land or landowners looking for farmers,” Janson said. “You can create a profile on our website that will help connect you with the person you are looking for.”

The nonprofit organization also offers free advising for Illinois residents.

“We’ll brainstorm to figure out a plan for you to get from A to B to C,” Janson said. “We will help you with the vision you have for your future.”

Since many land-access issues are intimidating for some people and sometimes confusing, Janson said, Illinois FarmLink strives to put information into plain language.

“We’re creating a document on the farmland-buying process,” she said.

Martha Blum

Field Editor

College of Agricultural, Consumer & Environmental Sciences

Illinois Extension

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Cover crop update: Plan now for fall planting

Now is the time when we need to think about what cover crops we are going to put out to help protect fields this winter. Here are a few thoughts to inspire you and help make those decisions.

• You can find cover crops to plant from now through November, but the earlier, the more options you have. If you have a crop that is done, rather than let those weeds go to seed, clean it up and get a head start on cover crop growth.
• Don’t get overwhelmed by the mixes. Diversity is great, but whether a single species or just a basic mixture of 2 to 4 species can gain lots of benefits. It does not take a 17-way mix to achieve soil health success.
• Covers to plant NOW: Mustard, turnip, radish, spring oats, clovers, vetch, among many others.
• For more details on what to plant when in your area, visit the  Midwest Cover Crops Council – Cover Crop Selector Tool . Enter your state and county and take a look.

Happy Cover Crop Planting!

Commercial Fruit and Vegetable Growers

Related content.

Pioneering Smart Farming for a New Economy

The Mae Moh Agricultural Community in Lampang embraces innovative vertical farming and organic practices, cultivating fresh, chemical-free vegetables while creating sustainable economic opportunities.

PUBLISHED : 27 Aug 2024 at 09:30

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Red oak, green oak, kale, cos, frisée iceberg, and a variety of fresh vegetables are flourishing in the plots of the Mae Moh Agricultural Community in Lampang Province, awaiting harvest. This represents the transformation of the community's agriculture toward a modern farming model that could soon evolve into Smart Farming.

The resettlement area in Ban Dong Subdistrict, Mae Moh District, Lampang Province, is situated near mountains, making it less suitable for traditional agriculture. However, modern technology has been introduced to enhance crop production, leading to the development of chemical-free vegetables through indoor vertical farming and organic farming techniques. This initiative generates income for the community, managed by the younger generation under the "Mae Moh Agricultural Community Co., Ltd."

From High-Value Crops: Transitioning from Horizontal to Vertical Farming

The transition from traditional horizontal farming, which involves growing crops on open soil and has been the primary occupation of the community, has been supported by the Mae Moh Livable City Project of the Electricity Generating Authority of Thailand (EGAT). The project aims to develop community enterprises into social enterprises, turning public community spaces into model areas. The initiative also brought in the Plant Factory startup, Distar Fresh Co., Ltd., to provide technical knowledge on modern agriculture, specifically vertical farming, starting in 2023.

Vertical farming involves growing plants in a controlled environment by creating a plant factory in a closed, sterile room. The crops are arranged in vertically stacked layers, allowing for precise control of water, nutrients, and light using LED lights instead of sunlight. The benefits of growing in such a controlled environment include space efficiency—using only 40 square meters—and the ability to grow crops year-round without being limited by seasonal changes. Moreover, it reduces the risks posed by natural disasters, weather conditions, and pests, which are significant threats to traditional farming. 

Growing vegetables in a sterile room requires meticulous care, from selecting high-value vegetable varieties such as kale, Swiss chard, and mizuna, to seeding, watering, providing nutrients, and controlling light, all the way to harvesting and packaging. Workers must wear PPE throughout every process to prevent external contamination. Currently, this vertical farming operation has a production capacity of up to 1 ton per month, making it the largest in northern Thailand.

Delivering Fresh Vegetables to Consumers

Growing high-value vegetables, which are popular among health-conscious consumers seeking clean and safe fresh produce, can be quite profitable. However, initially finding distribution channels and marketing the products can be challenging. The fresh vegetables produced by the Ban Dong community’s plant factory are initially sold through an OEM (Original Equipment Manufacturer) arrangement, supplying fresh produce to Distar Fresh. Some of the products are also sold online under the brand Mae Moh Fresh, contributing to the creation of a new economy for the community.

Enhancing Sustainability Through Natural Practices

In addition to vertical farming, there is still room for further development. EGAT Mae Moh, in collaboration with networks and the community, has developed six organic farming greenhouses. Initially funded by EGAT Mae Moh, these greenhouses grow organic vegetables such as red coral, red oak, frisée iceberg, baby cos, and green oak. The open greenhouses are equipped with insect nets, a water control system, and an innovative table-top planting method that prevents weeds, eliminating the need for chemicals. This project aims to create a comprehensive organic farming model and promote agrotourism, generating income not only from produce sales but also through employment opportunities, offering daily or hourly wages to community members. The organic farms currently have a production capacity of 3-5 tons per month.

Stepping Into the Mass Market

To find a ready market for organic vegetables, the "Farmbook" platform network has been instrumental in connecting producers with buyers. This system helps match market demands with farmers, allowing them to plan their crops according to buyers' needs, ensuring a 100% sale rate for the produce. Currently, all the vegetables produced are sold under the Aro brand of Makro, reaching the mass market nationwide. This achievement is a source of pride for the Mae Moh Agricultural Community, which never imagined such success was possible.

The Future of the Mae Moh Agricultural Community

Today, when considering investment and returns, the Mae Moh Agricultural Community may not yet have all the answers. However, the community has successfully developed and elevated modern agriculture through technology, creating "New Agriculture, New Economy, New Life" for itself. Looking ahead, the community and its network plan to expand organic farming greenhouses and improve their products to achieve Net Zero status, eliminating greenhouse gas emissions throughout the production process. In the near future, they also aim to establish Mae Moh Agricultural Community Co., Ltd. as a social enterprise, ensuring that all income from produce is reinvested into the enterprise, allowing it to sustain itself independently and sustainably.

If you want to taste fresh, clean, and safe vegetables grown with care by the Mae Moh Agricultural Community, following the slogan "Attention to Every Step, Bringing You Good Health," you can order via Line ID: @maemohfresh or call 08 0747 7599 to experience how fresh and delicious they are.

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More From Forbes

Succession planning: protect your business and improve your cash flow.

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According to the Conway Center for Family Business, family businesses account for 64% of the U.S. Gross Domestic Product (GDP), yet 57% of family businesses have no formal succession plan. 1 While the number may shock you, it is not surprising that many small business owners are consumed by the myriad responsibilities of running their businesses.

Nevertheless, owners ignore succession preparations at their peril and possibly at the peril of their heirs.

There are a number of reasons for business owners to consider a business succession structure sooner rather than later. Let's take a look at two of them.

The first reason is taxes. Upon the owner’s death, estate taxes may be due, and a proactive strategy may help to better manage them.² Failure to properly prepare can also lead to a loss of control over the final disposition of the company.

Second, the absence of a succession structure may result in a decline in the value of the business in the event of the owner’s death or an unexpected disability.

The process of business succession is comprised of three basic steps:

1. Identify your goals: When you know your objectives, it becomes easier to develop a plan to pursue them. For instance, do you want future income from the business for you and your spouse? What level of involvement do you want in the business? Do you want to create a legacy for your family or a charity? What are the values that you want to ensure, perhaps as they relate to your employees or community?

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Best 5% interest savings accounts of 2024.

2. Determine steps to pursue your objectives: There are a number of tools to help you follow the goals you’ve identified. They may include buy/sell agreements, gifting shares, establishing a variety of trusts, or even creating an employee stock ownership plan if your desire is that employees have an ownership stake in the future.

3. Implement the strategy: The execution step converts ideas into action. Once it's implemented, you should revisit the strategy regularly to make sure it remains relevant in the face of changing circumstances, such as divorce, changes in business profitability, or the death of a stakeholder.

Keep in mind that a fundamental prerequisite to business succession is valuing your business.

As you might imagine, business succession is a complicated exercise that involves a complex set of tax rules and regulations. Before moving forward with a succession, consider working with legal and tax professionals who are familiar with the process.

Insurance Options for Business Succession Planning

Business owners, with the desire to see their businesses continue after they are no longer involved, need to plan quite carefully. When an owner (or owners as it may be) is planning for succession in a retirement or buyout scenario there are many things to consider.

When the succession planning being addressed involves the death of the owner, the topic of life insurance comes to the forefront.

With business succession planning, as in other estate planning 3 situations, life insurance can provide an immediate lump sum of money. That sum, the death benefit, can be used by the beneficiary to buy out the deceased owner’s share of the business.

One of the most common business succession planning strategies is the “buy-sell agreement”. A buy-sell agreement is when one party (or parties as it may be) agrees to buy the deceased owner’s share of the business at a predetermined price from the deceased owner’s estate or heirs. Having such an agreement in place can help to ensure the smooth transition of ownership while also minimizing the potential disruption of day-to-day operations; operations that may already be impacted because of the deceased owner’s absence.

The life insurance policy can provide the funding necessary to buy out the deceased owner’s share of the business. A business’s continuation can be jeopardized when there is no agreement and/or insurance policy in place. Without these two components the remaining owner(s) could be forced to liquidate if the heirs are not interested in keeping the business, forcing the remaining owner(s) to try and raise the capital needed to buy out the heirs. Failure to do so could mean the end of the business.

One of the main types of life insurance used to fund a buy-sell agreement is Whole Life Insurance. It can be kept in-force for the life of the insured so long as the required premiums are paid. Whole life insurance offers guarantees regarding the premiums, the cash value and the death benefit. 4 Most whole life policies guarantee a level premium at the outset. Assuming the premiums are paid in full and on time, the cash value of a whole life policy will grow at a guaranteed pace as stated in the contract. 5 The death benefit is also guaranteed so long as premiums are paid as scheduled.

And some whole life policies also pay dividends 6 (when issued by a mutual insurance company) and are considered participating policies. When the insurance company pays dividends to its whole life policies, the cash value and the death benefit both have the potential to increase. Consult with your insurance professional to go over what may be right for you.

Business Succession Planning Is Not Just Tax and Legal Mumbo Jumbo

As a small business owner, you understand that running a business is tough. You’re not only concerned with running the business today. You’re also concerned with how your business will continue on in the future, including after you’re no longer around. There is a lot that goes into putting together a comprehensive business succession plan. You may have already discussed some of the tax, legal, and insurance issues, but you should consider and vet some important business principles. Even with great legal and tax strategies, and great buy- sell agreements, what is the point of all that planning if the business will evaporate anyway?

Succession planning is a long journey that should be carried on during all phases of the business life cycle, and the plan should evolve as the business evolves. Below are some of the issues that may arise; however, these issues are in no particular order of importance, and this isn’t a complete list of all possible issues.

Start Planning Early

Just as you probably started saving for your children’s college education shortly after they were born, you should start planning for the sale or succession of your business after it is “born.” It’s hard to put an effective succession plan in place when you’re 65 years old and ready to retire. This type of last-minute planning is often not going to be effective.

Like learning to ride a bicycle, succession planning takes time, determination, and motivation. You must take the time to understand and define your business, family, and individual goals in order to develop an effective plan to achieve those goals. Your goals may change over time so be sure to review them and your succession plan periodically.

Don’t Get Lost in the Maze

While you may know your end goal, without guidance you may get lost along the way, which may delay or hinder the process. Business owners should seek tax and legal advice from estate planners, investment advisors, and insurance professionals – and all of the financial professionals should work together and understand your goals.

Don’t Only Think About It as Retirement Planning

Succession planning is not just about retirement. You may think that succession planning equates to retirement and, therefore, you may believe that you don’t need to do succession planning now. But, if you think about succession planning as the evolution of your business, your success in passing on the business may increase – business owners should understand that it is about building a successful business that can be passed on to the next generation or sold to a third-party.

As you can see, there are many factors and issues to think about when putting a solid business succession plan in place. Be sure to work with professionals to assist you in coming up with an overall plan that will help your business succeed for a long time.

What Do Football Coaches and Business Succession Planning Have in Common?

Why might most football coaches be sound business succession planners? They understand that sketching out a solid game plan is important and needs to be revisited from time to time.

As a business owner, you may believe that you have your short-term and long-term business planning pretty well in hand. You may think you don’t need additional help — particularly relative to the succession of your business and how you plan to exit it. I’m not talking about whether or not you’ve identified a “back up” person or a business buyer.

I’m talking about succession planning in broader terms to mean — have you thought about “how to” accomplish a smooth transition and “how to” secure an appropriate sales price.

Here are a few X’s and O’s questions to mull over:

Do You Have a Business Succession Plan?

Start planning for transitioning the business early. Five years in advance is good; ten is better. Here’s a scenario – If you’re away for an extended period of time, would your employees and key executives know what to do as it relates to carrying on with business activities?

Is the Plan Written Down?

Let’s revise the scenario a bit – If you’re away for an extended period of time, is there a road map which states what should happen with the business? It’s important to have your plan documented so there is little misunderstanding regarding next steps. This is similar to why wills are established. If your business succession plan isn’t written down, there’s no way to ensure your business continues without interruption.

Has the Plan Been Reviewed Lately?

Time can change many things. In order for your succession plan to be effective, it must also be reviewed regularly and updated to reflect any company changes, industry or market developments, changes in tax laws, changes in valuation, etc.

Family owned businesses have a poor record making it to the next generation. Why? Maybe the business was sold to generate enough funds to pay estate taxes. Maybe key employees left when the founder died or left the business. Perhaps surviving family members had contrasting desires regarding what to do in the future; whether to continue the business or cash out and walk away. Whatever your situation may be, it’s important to update and adjust your business plan to take into consideration the current value of the business, family dynamics and to help minimize taxes.

Business succession planning can be funded with life and disability buyout insurance. This is one area where the fluctuation of stocks and/or bonds may not be desirable. In this instance, insurance can provide some degree of certainty.

Hut, Hut, Hike! Formulate Your Game Plan

No matter how adept you are at running your business — at formulating your game plan — it might make sense to huddle up with second or third opinions. A financial professional can provide guidance and clarity helping you move the chains toward improved financial confidence.

Registered Representative of Park Avenue Securities LLC (PAS). OSJ: 5040 Roswell Road, Atlanta GA, 30342, 404-2601600. Securities products offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. Peachtree Planning is not an affiliate or subsidiary of PAS or Guardian. Peachtree Planning is not an affiliate or subsidiary of PAS or Guardian. Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. 2024-178679 Exp 7.2026

1. Conway Center for Family Business, 2019

2. Typically, estate taxes are due nine months after the date of death. And estate taxes are paid in cash. In addition to estate taxes, there may be a variety of other costs, including probate, final expenses, and administration fees.

3 Guardian, its subsidiaries, agents, and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation.

4 All whole life insurance policy guarantees are subject to the timely payment of all required premiums and the claims paying ability of the issuing insurance company. Policy loans and withdrawals affect the guarantees by reducing the policy’s death benefit and cash values.

5 Some whole life polices do not have cash values in the first two years of the policy and don’t pay a dividend until the policy’s third year. Talk to your financial representative and refer to your individual whole life policy illustration for more information.

6 Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors.

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I've worked at Costco for 18 years. From plant-based chicken nuggets to kimbap, here are 8 of the best vegetarian meals to get there.

• I'm a Costco employee who sometimes buys vegetarian items for my family of four to enjoy.
• Costco's grain-and-celery salad with apple-cider vinaigrette is full of tasty vegetables.
• I get the Don Lee Farms organic chipotle black-bean burger patties for a hearty lunch or dinner.

I've worked at Costco for 18 years, so I'm very familiar with the store's ready-to-eat meals and frozen dinners. And though I'm not a vegetarian myself, I sometimes like to buy some meatless meals for my family of four.

Here are eight vegetarian meals I'd recommend getting at Costco.

Prices may vary by location.

Costco's grain-and-celery salad with apple-cider vinaigrette is a great light meal or side dish.

The grain-and-celery salad with apple-cider vinaigrette can be found in Costco's deli. The ready-to-eat salad features chickpeas, quinoa, dried cranberries, sliced almonds, celery, onion, kale, and a cabbage-and-carrot blend.

It comes with an apple-cider vinaigrette, but you could also add your favorite dressing. The grain-and-celery salad costs $5 per pound, which comes out to just less than $15 for each container — which is almost 3 pounds.

Milton's roasted-vegetable cauliflower-crust pizza is an easy last-minute dinner.

Customers can satisfy their cravings for a cheesy dish with a two-pack of Milton's roasted-vegetable cauliflower-crust pizza.

This thin and crispy pizza is topped with savory roasted zucchini, bell peppers, onions, and a three-cheese blend.

At my store, Milton's cauliflower-crust pizza can be found in the frozen section for $14.

The Don Lee Farms organic chipotle black-bean burger patties are very filling.

If you're looking for something hearty and tasty without meat, you might want to try the Don Lee Farms organic chipotle black-bean patties.

The juicy burgers contain beans, tomatoes, corn, and onions with smoky chipotle pepper.

They make an easy lunch or dinner option and take just five minutes to heat up in the air fryer. At my location, each package of Don Lee Farms black-bean patties is $14.

The Hanwoomul fried-tofu-and-vegetable kimbap is very popular at my store.

Kimbap, a bite-sized Korean food made with rice, vegetables, and seaweed, makes a light yet filling meal.

Though other stores in my area carry kimbap, I think Costco's large bag gives you more for your money. A bag weighing just over 3 pounds with six packs of kimbap is $19 at my Costco.

If you're new to tofu, I recommend getting the House Foods brand.

I think the House Foods organic firm tofu is great for people who are new to vegetarian meals because it's easy to incorporate into rice dishes or stir-fries.

This tofu is kosher, has no preservatives, and contains protein from soybeans. Each box includes four 16-ounce packages.

At my store, boxes of the House Foods organic tofu are located in the deli coolers and cost $7 each.

The Ajinomoto yakisoba with vegetables is a flavorful, comforting dish. 

If you're craving noodles, look no further than the Ajinomoto vegetable yakisoba. These vegetarian Japanese-style stir-fried noodles come with crisp vegetables and a savory sauce.

The best part about this meal is that it only takes three minutes to heat in the microwave. Each box contains six 9-ounce bags of noodles, so it's easy to store in the fridge.

The heat-and-eat Ajinomoto yakisoba costs $14.50 at my Costco.

The Okami organic edamame pairs well with so many meals.

The Okami organic edamame makes a great side dish or snack. It's rich in protein and low in saturated fat.

This package contains whole, lightly salted edamame pods that are fully cooked and ready to eat.

At my Costco, a 2-pound package of the Okami edamame can be found in the deli coolers for $5.40.

The Impossible chicken nuggets are a great source of plant-based protein.

I highly recommend picking up a bag of the Impossible plant-based chicken nuggets.

Each serving provides 13 grams of plant-based protein. This is a simple meal that can be popped into the air fryer or microwaved for a few minutes.

A 40-ounce bag of the Impossible chicken nuggets is $12 at my store.

Click to keep reading Costco diaries like this one .

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Scientists probing E. coli in urban farm produce

SCIENTISTS from the University of the Philippines-Diliman College of Science (UPD-CS), supported by the Department of Agriculture-Bureau of Agricultural Research (DA-BAR), are investigating the levels of Escherichia coli (E. coli) in vegetables grown in urban areas, which could help those engaged in urban agriculture improve their produce.

This, as a type of bacterium called Escherichia coli (E. coli), found in the feces of humans and animals, is often released into bodies of water such as streams. Although most E. coli strains are harmless, some can cause foodborne diseases such as gastroenteritis, typhoid fever and dysentery. Feces are a major source of microbial contamination in fresh produce. With the rise of urban farming in the Philippines during the Covid-19 pandemic, it is essential to monitor fresh produce from urban farms to recognize and address food safety issues immediately.

Pierangeli Vital, Donnabel Sena, Czarina Jay Catapat and Ma. Christine Jasmine Sabio from the UPD-CS Natural Sciences Research Institute, along with Windell Rivera of the UPD-CS Institute of Biology, gathered 419 vegetable samples from three urban farms and four major wet markets in Metro Manila. The group detected E. coli in 13.60 percent of all the samples. The presence of E.coli in the samples from urban farms was also higher than in the samples obtained from wet markets.

Vital said that high levels of E. coli in the samples from urban farms could be linked to various factors, such as lack of thorough postharvest processing, unlike the samples from wet markets. "As observed in the urban farm sampling sites, they frequently use rainwater, pond water and well water for irrigation, mainly for economic reasons, but this increases the risk of bacterial contamination," she said.

Animals such as dogs, cats and chickens often roam around urban farms, which raises the risk of microbial contamination in the irrigation water and soil where the vegetables grow. The researchers considered these as areas for improvement in developing urban farming practices.

"This research, together with our past research on agricultural food safety, is and was used in creating and adopting Philippine National Standards on pre- and postharvest microbial food safety in agriculture, with initiatives spearheaded by the DA-Bureau of Agriculture and Fisheries Standards," said Vital.

The researchers stated in their paper that the results could provide a factual basis for regulating, controlling and eliminating food pathogen contamination in fresh produce, thereby helping policymakers implement regulations that ensure food safety. Even so, Vital mentioned that preventing foodborne illnesses, such as E. coli, can also be done by Filipinos in their own homes.

"Proper handling and cooking must be practiced at home, which involves simple steps such as thoroughly washing hands and kitchenware as well as disinfecting table surfaces when preparing food, using clean water when washing vegetables, effectively separating cooked and raw foods, and storing food the right way," Vital added. "Following these simple steps can significantly help reduce the risks of foodborne illness at home and in the community."

They plan to include more surveillance of relevant foodborne pathogens and conduct the study on a national level, in addition to investigating the antimicrobial resistance of the bacteria. These endeavors will provide significant data for analyzing trends in microbial food safety in the Philippines.

The paper, titled "Thermotolerant Escherichia coli contamination in vegetables from selected urban farms and wet markets in metro Manila, Philippines at the height of Covid-19 pandemic," was published in the Asia-Pacific Journal of Science and Technology, a peer-reviewed journal covering research fields such as engineering, agricultural sciences, technology and health sciences.

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World’s ‘largest solar precinct’ approved by Australian government

The Williamsdale Solar Farm, shown from the air and located south of Canberra, Australia, on Oct. 15, 2020, has about 30 hectares (74 acres) of solar panels. (Mick Tsikas/AAP Image via AP)

Some of the about 30 hectares (74 acres) of solar panels at the Williamsdale Solar Farm are displayed south of Canberra, Australia, on June 29, 2020. (Lukas Coch/AAP Image via AP)

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NEWCASTLE, Australia (AP) — An ambitious plan to build a massive solar farm in remote northern Australia that would transmit energy by submarine cable to Singapore is a step closer after the Australian government granted environmental approvals for the 30 billion Australian dollar ($19 billion) project Wednesday.

Australian company Sun Cable plans to build a 12,400-hectare solar farm and transport electricity to the northern Australian city of Darwin via an 800-kilometer (497-mile) overhead transmission line, then on to large-scale industrial customers in Singapore through a 4,300-kilometer (2,672-mile) submarine cable.

The Australia-Asia PowerLink project aims to deliver up to six gigawatts of green electricity each year, which according to Australian Environment Minister Tanya Plibersek will “help turn Australia into a renewable energy superpower” and boost its economy.

“This massive project is a generation-defining piece of infrastructure,” Plibersek said in a written statement on Wednesday. “It will be the largest solar precinct in the world – and heralds Australia as the world leader in green energy.”

The project was initially backed by Australian mining magnate Andrew Forrest and Atlassian co-founder Mike Cannon-Brookes. The plans were highlighted during a state visit by then Singapore Prime Minister Lee Hsien Loong and Australian Prime Minister Anthony Albanese as part of a ’ Green Economy ’ agreement in 2022.

In January 2023, the project collapsed when Sun Cable entered voluntary administration due to a funding dispute between Forrest and Cannon-Brookes. By May of that year, a consortium led by Cannon-Brookes’ Grok Ventures acquired the company, finalizing the takeover in September 2023.

SunCable Australia’s managing director Cameron Garnsworthy said it was pleased to have cleared a major regulatory hurdle “and will now focus its efforts on the next stage of planning to advance the project towards a Final Investment Decision targeted by 2027.”

The company said electricity supply would commence in the early 2030s.

Energy has been a politically charged issue for nearly two decades in Australia, which is reliant on coal and gas as well as royalties from exporting those fuels to help underpin its economy.

This reliance on fossil fuels has historically made it one of the world’s worst greenhouse gas emitters on a per capita basis.

Australia’s main opposition party in June announced plans to build the country’s first nuclear power plants as early as 2035, ensuring the major parties will be divided on how Australia curbs its greenhouse gas emissions at elections due within a year.

The parties haven’t gone to an election with the same carbon reduction policies since 2007.

“Australians have a choice between a renewable energy transition that’s already underway creating jobs and driving down prices; or paying for an expensive nuclear fantasy that may never happen,” Plibersek said.

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What We Know About Kamala Harris’s $5 Trillion Tax Plan So Far

The vice president supports the tax increases proposed by the Biden White House, according to her campaign.

• Share full article

By Andrew Duehren

Reporting from Washington

In a campaign otherwise light on policy specifics, Vice President Kamala Harris this week quietly rolled out her most detailed, far-ranging proposal yet: nearly $5 trillion in tax increases over a decade.

That’s how much more revenue the federal government would raise if it adopted a number of tax increases that President Biden proposed in the spring . Ms. Harris’s campaign said this week that she supported those tax hikes, which were thoroughly laid out in the most recent federal budget plan prepared by the Biden administration.

No one making less than $400,000 a year would see their taxes go up under the plan. Instead, Ms. Harris is seeking to significantly raise taxes on the wealthiest Americans and large corporations. Congress has previously rejected many of these tax ideas, even when Democrats controlled both chambers.

While tax policy is right now a subplot in a turbulent presidential campaign, it will be a primary policy issue in Washington next year. The next president will have to work with Congress to address the tax cuts Donald J. Trump signed into law in 2017. Many of those tax cuts expire after 2025, meaning millions of Americans will see their taxes go up if lawmakers don’t reach a deal next year.

Here’s an overview of what we now know — and still don’t know — about the Democratic nominee’s views on taxes.

Higher taxes on corporations

The most recent White House budget includes several proposals that would raise taxes on large corporations . Chief among them is raising the corporate tax rate to 28 percent from 21 percent, a step that the Treasury Department estimated could bring in $1.3 trillion in revenue over the next 10 years.

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Ukraine war latest: Putin planning visit to member country of court seeking his arrest

Vladimir Putin will visit Mongolia next week, the Kremlin has announced. The country is a member of the International Criminal Court, which issued an arrest warrant for the Russian president last year for the alleged unlawful deportation and transfer of children.

Friday 30 August 2024 07:01, UK

• Putin to visit International Criminal Court member Mongolia next week
• Kyiv keeping close eye on Belarus border as troops amass  
• Ukraine heading 'closer and closer' to total blackout
• Battlefield situation: Latest frontlines in maps
• Watch: Who are Ukraine's secret resistance?
• Your questions answered: Strategic consequences for Ukraine if Pokrovsk falls
• Reporting by Mark Wyatt

At least three people were injured yesterday in a Russian "double-tap" attack in the north-eastern Sumy region of Ukraine, according to officials.

According to the region's military administration, a 38-year-old man was injured after a Russian drone strike in Seredyna-Buda.

While emergency services were on the scene, the site was hit by a second strike, injuring a police officer and a 57-year-old civilian, the report added.

The situation in the Sumy region has become more tense since the start of Ukraine's invasion into Russia's Kursk region, which borders Sumy.

Vladimir Putin plans to visit Mongolia next week, the Kremlin has announced.

Mongolia is a member of the International Criminal Court (ICC), which issued an arrest warrant for the Russian president in March 2023 for the alleged unlawful deportation and transfer of children.

Mr Putin will visit the country "at the invitation Mongolian President Ukhnaagiin Khurelsukh", the Kremlin claimed.

It will be his first visit to an ICC member country that has ratified the Rome Statute - an agreement that calls on all members to arrest Mr Putin if he enters their territory.

The ICC does not have any enforcement mechanism, while the Kremlin has repeatedly said it does not recognise its jurisdiction.

The leaders will celebrate the 85th anniversary of the Battles of Khalknin Gol, in which Soviet and Mongolian forces jointly defeated Japanese troops.

For context: Mongolia has refrained from supporting Russia's war in Ukraine but has not condemned it at the United Nations.

The country also has a large economic dependence on Russian fuel.

Welcome back to our coverage of the Ukraine-Russia war.

Yesterday, the situation grew more intense in the key Ukrainian city of Pokrovsk, where Kyiv's top commander says fighting is "exceptionally tough".

Meanwhile, Volodymyr Zelenskyy said Ukraine would not forgive Russia "for a single destroyed Ukrainian life" as the country marked the Day of Remembrance of Defenders of Ukraine.

Earlier, a US defence official said that a Ukrainian F-16 fighter jet was destroyed in a crash on Monday. The cause has not yet been determined.

Here are the other key lines from the past 24 hours: 

• A fighter jet from Belarus attempted to shoot down a Russian drone that flew into the country's airspace this morning;
• Russia's huge air attacks across Ukraine this week cost Moscow more than £1bn, the UK representative to the UN said;
• Ukraine said it was keeping a close eye on its border with Belarus after a build-up of troops there in recent days.

We'll be back with more updates and analysis tomorrow, but before we go, here's a recap of the key developments that took place today:

• Ukrainian shelling in Russia's Belgorod region killed one person and injured others, according to officials;
• Ukraine said it was keeping a close eye on its border with Belarus after a build-up of troops there in recent days;
• Ukraine's top commander Oleksandr Syrskyi said fighting in Pokrovsk is "exceptionally tough";
• Volodymyr Zelenskyy said Ukraine would not forgive Russia "for a single destroyed Ukrainian life" as the country marked the Day of Remembrance of Defenders of Ukraine.

A military court in Moscow has placed Pavel Popov, a former deputy defence minister, in detention on suspicion of fraud in the latest of a string of corruption probes of officials tied to ex-defence minister Sergei Shoigu.

The case against Popov, who has served in his role since 2013, is the third investigation into a senior defence official relating to construction work at Patriot Park - a military theme park near Moscow.

The war-themed tourist attraction near Moscow displays a vast collection of Russian and Soviet weaponry and offers visitors the chance to clamber on tanks and take part in combat simulations.

Investigators said Popov, beginning in 2021, had diverted various building materials from the park to his own country house for installation work.

Popov has been detained until 29 October.

He denies guilt, his lawyer told the RIA state news agency.

Popov joins at least a dozen officials who, since April, have been caught up in the biggest wave of corruption scandals to hit the Russian military and defence establishment in years.

In May, soon after the first arrests, Vladimir Putin unexpectedly removed Mr Shoigu as defence minister and replaced him with Andrei Belousov in what was widely seen as a move to ensure tighter management of Russia's vast defence budget.

Russian political commentators said the investigation into Popov was clearly linked to a broader anti-graft crackdown undertaken by Belousov against those with ties to Mr Shoigu.

A Ukrainian F-16 fighter jet was destroyed in a crash on Monday, a US defence official has said.

According to the official, the cause has not yet been determined - pilot error or mechanical failure.

It comes after Russia staged a missile and drone attack on Ukraine on Monday.

Volodymyr Zelenskyy said on Tuesday that F-16 jets were used to repel the attack on Monday and showed good results.

He had announced earlier this month that Ukraine had started flying F-16s for operations within the country, confirming the long-awaited arrival of the US-made fighter jets which Ukraine has been pushing for since the start of the war.

Four nuclear power units at two different power plants in Ukraine were disconnected from the grid during the Russian attack on Monday, Ukraine's presidential office head, Andriy Yermak, reports.

In a statement on Telegram , Mr Yermak said power units at Rivne NPP, in northwest Ukraine, and South Ukrainian NPP in the south, had been disconnected.

What happened on Monday?

Russian forces unleashed 236 drones and missiles in a massive attack on Ukraine. 

Seven people were killed and 15 regions were struck, with explosions heard in the capital, Kyiv. 

Ukraine said hypersonic missiles were used in the assault.

Fighting in Pokrovsk is "exceptionally tough", Ukraine's top commander Oleksandr Syrskyi has said. 

Mr Syrskyi, who has spent several days on the eastern front, also said that Russia was throwing everything it could into its assaults, trying to break through Ukrainian defences.

"Fighting is exceptionally tough," he said, adding that Ukraine had to constantly use unorthodox methods to strengthen its positions.

For context : Russia's army is closing in on Pokrovsk, a critical logistics hub for the Ukrainian defence in the area. 

The region, which had a pre-war population of about 60,000, is one of Ukraine's main defensive strongholds.

Its capture would compromise Ukraine's defensive abilities and supply routes and would bring Russia closer to its stated aim of capturing the entire Donetsk region.

Ukraine says it's keeping a close eye on its border with Belarus after a build-up of troops there in recent days.

Kyiv's foreign ministry accused Minsk last week of concentrating a "significant number of personnel" in the Gomel region near Ukraine's northern border "under the guise of exercises".

It swiftly warned Belarusian officials not to make "tragic mistakes under Moscow's pressure" and withdraw its forces.

The Institute for the Study of War said Belarus's troop deployment was likely intended to divert Ukrainian soldiers from other fronts.

It also assessed that Belarusian leader Alexander Lukashenko was "extremely unlikely to risk combat with Ukraine that could weaken his regime".

Speaking on television today, a spokesperson for Ukraine's border guard service said it had detected no immediate threats on the border, but that Ukrainian troops were keeping it constantly monitored.

"This is tens of kilometres from our border, at different points – different distances," said Andriy Demchenko.

"What is happening on the territory of Belarus is actively monitored by intelligence units, the ministry of defence and the state border service in order to understand how the situation is changing, how threatening it can be for Ukraine.

"So that all components of our defence forces, which strengthen this direction, have the opportunity to react in time to any actions."

Ukraine is calling on the civilian population in its eastern city of Pokrovsk to evacuate as Russian troops draw closer to its outskirts.

Readers have been sending in their questions to our senior correspondents and military experts for their take on what could happen next.

Today, Malcolm asks:

How serious is the situation in Pokrovsk? If the city falls to Russian forces, what are the strategic consequences for Ukraine?

Military analyst Sean Bell says...

It is very difficult to provide clarity over the tactical progress of the war given the relative paucity of detailed information about progress, challenges and opportunities.  

However, it appears likely that Vladimir Putin's near-term objective of his "special military operation" is to secure Crimea, the Donbas and the land bridge between the two areas.  

This summer, Russia's main effort appears to have been securing the final component of the Donbas, and despite the much-publicised casualty rate being suffered by Moscow's forces - more than 1,000 casualties a day - Russia continues to make slow but steady progress.  

Pokrovsk is a strategically important logistics and transport hub for Ukrainian forces in the region, and Russian forces are now reported to be only six miles away from the town, leading the Ukrainians to evacuate the civilian population.

The Russian president knows that it is very difficult to maintain momentum during the winter months, so he has perhaps 10 to 12 weeks available to achieve his objectives before the winter weather settles in.   

If Russian forces can seize Pokrovsk before the winter, it is possible that Mr Putin will indicate he is ready to negotiate an end to the conflict.  

Depending on the outcome of the forthcoming US presidential elections, that raises the prospect of Mr Putin being rewarded for his brutal invasion of Ukraine, which would have profound implications for global security.

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Vegetable Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Agriculture Sector

Are you about starting a vegetable farm? If YES, here’s a complete sample vegetable farming business plan template & feasibility report you can use for FREE to raise money .

Okay, so we have considered all the requirements for starting a vegetable farming business. We also took it further by analyzing and drafting a sample vegetable farming marketing plan template backed up by actionable guerrilla marketing ideas for vegetable farms. So let’s proceed to the business planning section.

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Why Start a Vegetable Farming Business?

As an aspiring entrepreneur who is interested in starting a business in the agricultural sector of your country, you can be rest assured that there are loads of business opportunities available, and vegetable farming is one of them. Vegetable farming is known to be a profitable business which has over the years evolved from small scale (backyard garden), into a global industry in all countries where it is carried out.

Countries in the Caribbean, South America, North America, Europe, Asia, Australia and Africa are known to be in the forefront when it comes to cultivating varieties of vegetables. If you are considering starting a vegetable farm business, the good news is that you cannot get it wrong.

This is because various types of vegetable are consumed by almost everybody all over the globe. It is important to state that starting a vegetable farming business comes with its own share of challenges, but that does not rule out the fact that it is indeed a profitable business venture.

An aspiring entrepreneur can either choose to start a vegetable farm on a small scale or on a large scale depending on their financial status.

If you have decided to go into vegetable farming, then you should ensure that you carry out thorough feasibility studies and market survey. Business plan is yet another very important business document that you should not take for granted when launching your own vegetable farming business.

Below is a sample vegetable farming business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Vegetable Farming Business Plan Template

1. industry overview.

Vegetable farmers grow a wide variety of vegetables in open fields and in greenhouses. Some vegetable farmers also grow a variety of fruits and other crops.

If you are a close observer of the vegetable farming industry, you will agree that the industry is anticipated to increase due to increasing consumer health consciousness, which has led to increasing demand for fresh produce. While per capita fruit and vegetable consumption has remained stable in recent time, the price of vegetables has increased as consumers demand premium, fresh vegetables.

So also, the number of both small and large farms has been increasing. Small, local farms are benefiting from the organic, local movement, while large, commercial farms are improving labor efficiency. Going forward, players in the vegetable farming industry will continue to increase revenue generation for their business.

The Vegetable Farming industry is indeed a fast – growing industry that is pretty much active in all countries of the world. As a matter of fact, The Netherlands has some of the largest greenhouses where vegetables are cultivated in the world.

That is the scale of food production in the country so much so that in 2000 alone, greenhouses occupied about 10,526 hectares, or 0.25 percent of the total land area.

The Netherlands has an estimate of 4,000 greenhouse establishments that operate well over 9,000 hectares of greenhouses and employ about 150,000 workers, producing €7.2 billion worth of vegetables, fruit, plants and flowers, some 80% of which are exported.

Statistics has it that in the united states of America alone, there are about 76,459 registered and licensed vegetable farms scattered all across the United States responsible for employing about 317,590 and the industry rakes in a whooping sum of $26 billion annually. The industry is projected to enjoy 2.5 percent annual growth.

One thing is certain when it comes to vegetable farming, if you are able to conduct your market research and feasibility studies before choosing a location for cultivating your vegetable, you are likely not going to struggle to grow the vegetable farming business and also sell your vegetables because there are always food processing companies and consumers out there who are ready to buy from you.

Lastly, with vegetable farming it will pay you not to only cultivate vegetable and sell them for consumption in farm markets to retailers and consumers. You can as well start a complimentary business like vegetable processing plant to package your vegetables to save cost.

The bottom line is that if you have enough farm land (space) and you are interested in maximizing vegetable farming, you are sure going to make huge profits from the business.

2. Executive Summary

Johnson Jael® Vegetable Farms, LLC is a registered and licensed commercial farm that will be based in the outskirts of Los Angeles, California – United States. We have done our detailed market research and feasibility studies and we were able to secure 25 hectares of land to start our vegetable farm.

We will always leverage on greenhouse farming to cultivate vegetable hence we will construct a structure with walls and roof made essentially of transparent material, such as glass, in which plants requiring regulated climatic conditions are grown.

At Johnson Jael® Vegetable Farms, LLC we will be involved in the cultivation of crops such as; cucumbers, shallots, tomatoes, lettuce, chilis, capsicum, red salad onions and snow peas, chinese cabbage, lettuce, basil, roses, tomatoes, okra, cantaloupe and bell peppers, watercress,

Basil, coriander, parsley, lemongrass, sage, beans, peas, kohlrabi, taro, radishes, strawberries, melons, onions, turnips, parsnips, mushroom, carrot, melon, sweet potato, cauliflower, cabbage, broccoli, and eggplant as well as the choys that are used for stir fries. We will also be involved in greenhouse vegetable production.

In the nearest future, hopefully within the first five years of officially running Johnson Jael® Vegetable Farms, LLC, we will start our food processing and packaging plant and also start exporting our vegetables to other parts of the world.

This is why aside from the fact that we have secured the required farm land and most of the farming equipment and machines, we have also hired key employees who are currently undergoing training so as to be able to fit into the ideal picture of the 21 st  century vegetable farming business workforce that we want to build.

We are in the vegetable farming business because we want to leverage on the vast opportunities available in the agriculture industry to contribute our quota in growing the U.S. economy, in national food production, raw materials production for industries, to export agricultural produce from the United States to other countries and over and above to make profit.

Johnson Jael® Vegetable Farms, LLC is well positioned to become one of the leading vegetable farms in the United States of America, which is why we have been able to source the best hands and machines to run the business with. We have put process and strategies in place that will help us employ best practices when it comes to vegetable farming in the United States of America.

Johnson Jael® Vegetable Farms, LLC is a Private registered commercial farm that is owned by Johnson Jael and his immediate family members. The company will be fully and single handedly managed by the owner – Johnson Jael and his immediate family members at least for a period of time.

3. Our Products and Services

Johnson Jael® Vegetable Farms, LLC is a commercial farm that will be cultivating various vegetables via greenhouse farming model and land farming for both the United States’ market and the global market. We are in business to produce both vegetables and fruits in commercial quantities.

We will also ensure that we operate a standard food processing and packaging plant as part of our complimentary services. We are in this line of business to make profit and we will ensure that we do all that is allowed by the law of the United States of America to achieve our business goals and objectives.

These are the areas we will concentrate on in our vegetable farms. If need arises we will definitely add more agriculture produce to our list;

• Cultivation of crops such as; cucumbers, shallots, tomatoes, lettuce, chilis, capsicum, red salad onions and snow peas, Chinese cabbage, lettuce, basil, roses, tomatoes, okra, cantaloupe and bell peppers, watercress, basil, coriander, parsley, lemongrass, sage, beans, peas, kohlrabi, taro, radishes, strawberries, melons, onions, turnips, parsnips, mushroom, carrot, melon, sweet potato, cauliflower, cabbage, broccoli, and eggplant as well as the choys that are used for stir fries
• Vegetable and fruit processing and packaging
• Greenhouse construction, consultancy and advisory services

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading vegetable farm brands not just in the United States of America but also on the global stage.
• Our mission statement as a commercial farm is to go into full – time cultivation of vegetables and fruits that will not only be consumed in the United States of America but also exported to other parts of the world.
• We want our processed fruits and vegetable to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Johnson Jael® Vegetable Farms, LLC is a commercial vegetable farm that intends starting small in Los Angeles – California, but hopes to grow big in order to compete favorably with leading commercial vegetable farms in the commercial farming industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own, which is why we are committed to only hire the best hands in and around California.

At Johnson Jael® Vegetable Farms, LLC, we will ensure that we hire people that are qualified, hardworking, dedicated, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders (the owners, workforce, and customers).

In view of the above, Johnson Jael® Vegetable Farms, LLC have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

General Farm Manager

Administrator/Accountant

• Crop (Vegetable and Fruits) Cultivation Manager/Supervisor

Vegetable and Fruits Processing and Packaging Plant Manager/Supervisor

• Sales and Marketing Executive
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervises other section manager
• Ensures compliance during project executions (especially in the construction of greenhouse and hothouse et al)
• Providing advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the growth of crops
• Responsible for overseeing the accounting, costing and sale of farm produce after harvest
• Represent the organization’s interest at various stakeholders’ meetings
• Ensures that farming goals are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Handles all financial transactions for the company
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily farming activities across the various farming sections
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for financial forecasting and risks analysis
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Serves as internal auditor for the company

Crop (Vegetable and fruits) Cultivation Manager/Supervisor

• Responsible for the cultivation of crops such as; cucumbers, shallots, tomatoes, lettuce, chilis, capsicum, red salad onions and snow peas, Chinese cabbage, lettuce, basil, roses, tomatoes, okra, cantaloupe and bell peppers, watercress, basil, coriander, parsley, lemongrass, sage, beans, peas, kohlrabi, taro, radishes, strawberries, melons, onions, turnips, parsnips, mushroom, carrot, melon, sweet potato, cauliflower, cabbage, broccoli, and eggplant as well as the choys that are used for stir fries
• Supervises other workers within the department
• Work closely with the General Manager to achieve the organizations’ goals and objectives
• Responsible for managing the fruits and vegetable processing and packaging plant section of the business

Sales and Marketing Officer

• Identify, prioritize and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
• Writing winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with customers
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the farm

Front Desk/Customer’s Service Officer

• Welcomes guests and clients to the farm by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels/documents for Hankins Jordan® Banana Farms, Inc.
• Distribute mails in Johnson Jael® Vegetable Farms, LLC
• Handles any other duties as assigned by the line manager

6. SWOT Analysis

Johnson Jael® Vegetable Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard vegetable farm that will favorably compete with leading commercial vegetable farms in the United States of America and in other parts of the world.

We are quite aware that there are several large, medium and small scale vegetable farms all over Los Angeles – California and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Johnson Jael® Vegetable Farms, LLC employed the services of an expert HR and Business Analyst with bias in the commercial farming industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Hankins Johnson Jael® Vegetable Farms, LLC;

Our strength as a vegetable farm company is in the fact that we have healthy relationships with loads of major players (agriculture merchants) in the agricultural industry; both suppliers and buyers within and outside of the United States.

We have some of the latest vegetable farming machines, tools and equipment that will help us cultivate crops (vegetables and fruits) in commercial quantities with less stress. Asides from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the vegetable cum greenhouse commercial farming line of business.

Our major weakness is that we are a new vegetable farm in the United States and it might take some time for our organization to break into the market and gain acceptance especially from international markets in the already saturated and highly competitive commercial farming industry. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

The opportunities that are available to us cannot be quantified; we know that everybody on planet earth eats different types of vegetables. So also changes in consumer preferences have led supermarkets and other retail outlets to demand fresh vegetables and fruits all year-round. We are ready to take advantage of any opportunity that is available in the industry.

Both the number of small local farms and the number of larger commercial farms have been growing. Increasing imports of fresh produce will slightly constrain demand for vegetables and fruits. Just like any other business, one of the major threats that we are likely to face is economic downturn.

It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new vegetable farm or commercial greenhouse farm in the same location where our target market exists and who may want to adopt the same business model like us.

7. MARKET ANALYSIS

• Market Trends

If you are conversant with rising technology and scientific development in the agriculture industry, you will quite agree that vegetable and fruits farming via greenhouse commercial farming model are at the front burner. Greenhouse commercial farming is rapidly gaining entrance in our world today.

Greenhouse farming gives room for greater control over the growing environment of various crops. Dependent upon the technicality and specification of a greenhouse design, some of the important factors which may be controlled include temperature, levels of light and shade, irrigation, fertilizer application, atmospheric humidity et al.

Basically, greenhouses are used to overcome shortcomings in the growing qualities of a piece of land such as a short growing season or poor light levels. In essence, they are designed to improve food production in marginal environments.

So also, if you are a close observer of the trends in the vegetable farming industry, you will agree that the vegetable farming industry is anticipated to increase due to increasing consumer health consciousness, which has led to increasing demand for fresh produce.

While per capita fruit and vegetable consumption has remained stable in recent time, the price of vegetables has increased as consumers demand premium, fresh vegetables.

So also, the number of both small and large farms has been increasing; small local farms are benefiting from the organic, local movement while large, commercial farms are improving labor efficiency. Going forward, players in the vegetable farming industry will continue to increase revenue generation for their business.

8. Our Target Market

Naturally, the end consumers of vegetable farm produce and those who benefit from the business value chain of the vegetable farm industry is all encompassing. Every household consumes produce from vegetable farms be it vegetables or fruits et al. In essence, a vegetable farmer should be able to sell his or her farm produce to as many people as possible.

We will ensure that we position our business to attract consumers of fresh vegetables and fruits not just in the United States of America alone but other parts of the world which is why we will be exporting some of our vegetables and fruits either in raw or processed form to other countries of the world.

Our competitive advantage

It is easier to find entrepreneurs flocking towards an industry that is known to generate consistent income which is why there are more commercial farmers in the United States of America and of course in most parts of the world.

For example, Statistics has it that there are 2.2 million farms in the United States of America, covering an area of 922 million acres. This goes to show that there is an appreciable number of farmers in the United States of America but that does not mean that there is stiff competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming. This is so because part of the success of any nation is her ability to cultivate her own food and also export foods to other nations of the world.

Johnson Jael® Vegetable Farms, LLC is fully aware that there are competitions when it comes to selling vegetables and fruits all over the globe, which is why we decided to carry out thorough research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable farming processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Our competitive advantage lies in the power of our team; our workforce. We have a team of hardworking and highly proficient farmers, a team with excellent qualifications and experience in various niche areas in the vegetable farming industry.

Aside from the synergy that exists in our carefully selected team members, we have some of the latest and efficient vegetable and greenhouse farm machines and equipment and we will be guided by best practices in the industry.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we will operate an all – round standard vegetable farm that will be involved in diverse areas such as vegetable and fruit cultivation, food processing and packaging plant. With this, we will be able to take advantage of all the available opportunities within the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us, help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Johnson Jael® Vegetable Farms, LLC is in the vegetable farming business for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives.

In essence we are not going to rely only on the sale of our farm produce to generate income for the business. Below are the sources we intend exploring to generate income for Johnson Jael® Vegetable Farms, LLC;

• Sale of crops such as; cucumbers, shallots, tomatoes, lettuce, chilis, capsicum, red salad onions and snow peas, chinese cabbage, lettuce, basil, roses, tomatoes, okra, cantaloupe and bell peppers, watercress, basil, coriander, parsley, lemongrass, sage, beans, peas, kohlrabi, taro, radishes, strawberries, melons, onions, turnips, parsnips, mushroom, carrot, melon, sweet potato, cauliflower, cabbage, broccoli, and eggplant as well as the choys that are used for stir fries

10. Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a vegetable farm depend on the size of the farm and the nature of the vegetable farm.

We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the first year of operation and build the business from survival to sustainability.

We have been able to critically examine the vegetable farming industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

• First Year-: $250,000
• Second Year-: $500,000
• Third Year-: $900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies . Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some vegetable farms hardly make good profits is their inability to sell off their farm produce, especially perishable crops as at when due. In view of that, we decided to set up a standard food processing plant to help us

• Introduce our business by sending introductory letters alongside our brochure to stakeholders in the agriculture industry, companies that rely on the agriculture industry for their raw materials, supermarkets, grocery stores, hotels and restaurants and agriculture produce merchants et al.
• Advertise our business and agriculture produce in agro – allied and food related magazines and websites
• List our vegetable farms on yellow pages ads
• Attend related agriculture and food expos, seminars and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business.

We intend growing our business which is why we have perfected plans to build our brand via every available means. Below are the platforms we can leverage on to boost our vegetable farm brand and to promote and advertise our business;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our business
• Install our BillBoards on strategic locations all around Los Angeles – California
• Engage in roadshows from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and residents in our target areas by calling them up and informing them of Johnson Jael® Vegetable Farms, LLC and the farm produce we sell
• List our vegetable farms in local directories/yellow pages
• Advertise our vegetable farms in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

If you want to get the right pricing for your farm produce, then you should ensure that you choose a good location for vegetable farm, choose a good breed/seed that will guarantee bountiful harvest, cut the cost of running your farm to the barest minimum and of course try as much as possible to attract buyers to your farm as against taking your farm produce to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our vegetables and fruits is to sell them at competitive prices hence we will do all we can to ensure that the prices of our farm produce are going to be what other commercial farmers would look towards beating.

One thing is certain, the nature of vegetable farming makes it possible for farmers to place prices for their farm produces based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into a loss. The easier you sell off your harvest the better for your business.

• Payment Options

The payment policy adopted by Johnson Jael® Vegetable Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Johnson Jael® Vegetable Farms, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via Point of Sale Machines (POS Machines)
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for farm produces without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfers.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a vegetable farm with a standard greenhouse farm, there are some key factors that should serve as a guide. The most important expenses is the construction of the greenhouse or hothouse as the case may be.

As a matter of fact, if you choose to start mechanized crop farming, then you should be willing to raise huge capital base to start the business. This is so because some cultivation machines/equipment can be pretty expensive. Below are some of the basic areas we will spend our start – up capital in setting up our vegetable farm;

• The total fee for incorporating the business in United States of America – $750
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) at a total premium – $9,400
• The amount needed to acquire/lease a farm land – $50,000
• The amount required for preparing the farm land – $70,000
• The cost for acquiring the required working tools and equipment/machines/fencing et al – $10,000
• The amount required for the purchase of the first set of vegetables and fruits seedlings et al – $50,000
• The amount required to set up a standard vegetable processing plant within the farm facility – $100,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost of launching an official website – $600
• The amount required for payment of workers for a period of 3 months – $100,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard vegetable farm with a processing plant in the United States of America. Basically, vegetable farms do not require an office space, most people that run vegetable farms operate directly from their farms. But we have decided to open a small liaison office; a place where administrative jobs will be carried out.

Generating Funds/Startup Johnson Jael® Vegetable Farms, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a vegetable farm. No doubt raising startup capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Johnson Jael® Vegetable Farms, LLC is a family business that will be owned and managed by Johnson Jael and his immediate family members. They are the sole financiers of the firm but may likely welcome other partners later which is why they decided to restrict sourcing of start-up capital for the business to just three major sources.

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B:  We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Johnson Jael® Vegetable Farms, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell our farm produce (vegetables and fruits) a little cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Johnson Jael® Vegetable Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if this is put in place, we will be able to successfully hire and retain the best hands we can get in the industry and they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts in various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Leasing of farm land in Los Angeles – California (preparing the farm land inclusive): Completed
• Conducting Feasibility Studies: Completed
• Start – up Capital generation: Completed
• Writing of Business Plan : Completed
• Drafting of Employee’s Handbook: Completed
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging, Marketing/Promotional Materials: Completed
• Recruitment of employees: In Progress
• Building /construction of greenhouse and hothouse facility: In Progress
• Purchase of the needed working tools, machines and equipment: Completed
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Farm land Treatment, Health and Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (agriculture farm produce merchants, transporters/haulage and suppliers of seeds, fertilizers, pesticides and insecticides): Completed

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Vegetable Farming Business Plan for High Yield and Profits

Table of contents, things to consider in starting a vegetable farming business, production factors and techniques for vegetable farming business, marketing strategies used in a small vegetable farming business plan , importance of vegetable production, factors that determine successful vegetable production, production techniques of quality vegetables, production plan of a vegetable farming business, some of the important high yield vegetable crops, the conclusion of a vegetable farming business plan.

Introduction to vegetable farming business plan

Vegetables are very important sources of vitamins, minerals, and antioxidants providing human health benefits. Vegetable farming business is a profitable business and this not only for a big farmer. It is also profitable for small and marginal farmers. A small-scale vegetable farming has the earning potential throughout the year. If you are planning for commercial vegetable production for maximum profits, you must have a proper vegetable farming business plan.

A step by step guide to vegetable farming business plan

Growing vegetable crops is the perfect way to turn your gardening skills and knowledge into extra income. Business planning is the key to success when you’re ready to invest in starting a vegetable-production business . Poor management and lack of planning are, in many cases, the main causes of business failure. Vegetable farming is a type of crop production intended mainly for human consumption of the crop’s edible parts such as the shoot, leaves, fruits, and roots. According to the consuming part of the crop, vegetables are mainly divided into the following groups;

• Leafy vegetables (lettuce, cabbage, spinach)
• Fruit vegetables (pepper, cucumber, tomato)
• Root vegetables (carrot, radish, sweet potato)
• Bulb vegetables (garlic, onion, fennel)
• Flower vegetables (artichoke, cauliflower, broccoli)

Vegetable farming business demands proper planning, investment, adequate knowledge, and marketing. However, here we have discussed some of the main essentials;

• First of all, a solid vegetable farming business plan is very important.
• In starting, figure out how must land area you have for vegetable farming.
• According to the agro-climatic condition choose the vegetable for farming.
• You must consider the local market because vegetables are hugely perishable items.
• Also, cultivate the scope of export.
• Select the right species.
• Furthermore, you must arrange the proper irrigation for your vegetable farm.
• Plan for harvesting storage.
• Calculate the entire working capital cost.
• Finally, you must arrange the required finance.

Vegetable farming business requires attention to all production operations, including insect, disease, and weed control and efficient marketing. The kind of vegetable grown is determined by consumer demands, which can be defined in terms of vegetable variety, size, tenderness, flavor, and type of pack. Though, effective management involves the adoption of methods resulting in a steady flow of the desired amount of produce over the whole of the natural growing season of the vegetable crop. Many vegetable plants can be grown throughout the year in some climates, while yield per acre for a given kind of vegetable varies based on the growing season and region where the crop is produced.

Climate – Climate involves the temperature level, moisture, daylight, and wind conditions of a specific region. Climatic factors strongly affect all stages and processes of vegetable plant growth

Temperature – Temperature requirements are mainly based on the minimum, optimum, and maximum temperatures during both day and night throughout plant growth.

Moisture – The amount and annual distribution of rainfall in a region, particularly during certain periods of development, affects local crops.

Daylight – Light is the source of energy for vegetable plants. The response of plants to light is mainly dependent upon light intensity, quality, and daily duration.

Site – The choice of a site involves such factors as soil and climatic regions.

Soil preparation and management – Soil preparation and management for vegetable growing involves many of the usual operations required for other crops. Good drainage is important for early vegetables because of wet soil retards development.

Propagation – Propagation of vegetable plants, involving the formation and development of new individuals in the establishment of new plantings, is accomplished by the use of either seeds or the vegetative parts of plants.

Planting – Vegetable crops are planted in the field where they are to grow to maturity. A few kinds are commonly started in a seedbed, established in the greenhouse or the open, and transplanted as seedlings.

Cultivation – Vegetable cultivation refers to stirring the soil between rows of vegetable plants.

Irrigation – Vegetable farming requires irrigation in arid and semi-arid regions, and irrigation is frequently used as insurance against drought in more humid regions.

Disease and insect control – The vegetable production of satisfactory crops requires rigorous disease- and insect-control measures. Crop yield can be lowered by disease or insect attack, and when plants are attacked at an early stage of growth the entire crop may be lost. Reduction in the quality of crops may also be caused by diseases and insects.

Harvesting – The development stage of vegetables when harvested affects the quality of the product reaching the consumer.  

Marketing strategy to the small vegetable growing farmer can be;

• Collective approaches, no individual side marketing
• Growing quality vegetables.
• Collection through cooperative or committee.
• Standardization of the product.
• Sale in the outlet by cooperative or Malls.
• Welfare strategy for farmers in profit distribution.
• Government subsidy to the collective approach.

In case if you miss this: Growing Medicinal Plants Hydroponically .

Vegetables are vital to the general good health of human beings, and providing necessary vitamins and minerals, and reducing risk from dangerous diseases and other medical conditions. First, of course, you would need a piece of land to start vegetable farming and try at least an acre for commercial vegetable growing. Then you would require equipment, which you can buy, lease or borrow, such as a tractor, tiller, plow, disc, cultivator, and planter. Lower your production cost as much as possible by spending on equipment only when required. Unnecessary expenses on equipment can eat away potential profits.

Vegetable production provides a promising economic opportunity for reducing rural poverty and unemployment in developing countries and is the main component of farm diversification strategies. Vegetables are mankind’s most affordable source of vitamins and minerals required for good health.

Importance of vegetable production is;

• Importance in human nutrition
• Vegetables are a very important source of farm income
• Vegetables have aesthetic value
• Vegetable production for medicinal purpose
• Roll of vegetables in the national economy
• Flexibility in plant production program-unlike the fruits with vegetables the production program can be adjusted and changed for better profits according to needs. With fruits, it is a difficult time taking and expensive to change the production program if it turns out to be unprofitable.

Whether the growth of vegetables is intended for fresh consumption, processing, and seed production, it can be a profitable vegetable business . However, there are a few factors that can influence the profitability of vegetable production from its early beginnings;

• Seed quality; the sowing of quality, clean, labeled, graded to size, viable, and healthy seed can make all the difference between success and failure in vegetable farming.
• Optimal time of sowing and planting; depends on the climate and environmental conditions of the specific area, as well as requirements of each crop.
• Method of planting; the secret to successful vegetable farming lies in the managing of optimal plant requirements, by combining the production of transplants in the greenhouses with planting in the field.
• Finally, considering effective farm management is the first step in creating profitable vegetable production . In essence, farming of these colorful plants can be a profitable business.
• Some plants have high labor requirements to grow. Before selecting a vegetable to raise, know first the extent at which some plants need tending. Then, determine whether you have the time to invest to grow and market it. For example, if you expect to be unable to get your products sold immediately, avoid easily perishable crops such as asparagus, sweet corn, peas and grow potatoes and onions instead.
• Some plants are difficult to grow and need special attention from the farmer for optimum results. Your choice of the crop must consider whether you have the knowledge and experience in growing such crops and whether you are willing to learn from available resources. Also, some plants would need special equipment. Select those you won’t need to buy the equipment to grow.

You should not miss this: Chilli Seed Germination, Time, Temperature, Procedure .

The quality of vegetables mainly depends on the horticultural production systems, environmental factors, and management practices used. Climatic conditions such as temperature and light intensity have a strong influence on the nutritional quality of vegetables. Hydroponic cultivation technique ensures the production of quality vegetables, and in this culture system, both plant nutrition and environmental conditions are artificially managed according to the plant need. Growing quality vegetables is easier and safer in hydroponic compared to conventional soil culture. The advantages of this system are that plant roots are visible and the root zone environment can be easily monitored. In this system of cultivation, the yield of the vegetable crop can be maximized through the efficient use of all resources, and it is believed to be the intensive form of agricultural enterprises for commercial production of greenhouse vegetable plants .

Soilless culture of vegetables uses inert organic or inorganic substrate through the hydroponic nutrient application. This culture has been reported to practice in the greenhouse as an alternative to conventional filed cultivation of many high-value vegetable crops. Under these protected cultivation systems, weather factors, the amount and composition of nutrient solution, and the growing medium can be managed successfully. Therefore, the quality of vegetable crops grown through soilless culture improves significantly compared to conventional soil culture. Many researchers found better taste, uniformity, color, texture, and higher nutritional value in fruits grown in soilless culture than in soil cultivation methods.

Once you have a clear idea of what you want your vegetable farm business to look like, what you want to produce, and where you will sell your product, you need to establish a production plan. Some factors to consider are listed below;

Capital needs – Identify the investment and cash operating needs and how much you will need to borrow.

Infrastructure and equipment – Identify what equipment you need for the vegetable crops you will produce. Also, depending on the packaging and also handling requirements identify what type of infrastructure will be needed.

Management – Identify the production, management, and marketing skills essential to make your enterprise successful. If you do not have those skills, identify ways to acquire them, which can include hiring additional labor.

Planting and harvesting schedule – Plan the best timing for planting and harvesting your vegetable crops, based on plant varieties and availability of labor. Remember to plan planting dates based on your harvest schedule (e.g., customer demand).

Post-harvest and sanitation – Post-harvesting needs (sanitation, handling, and cooling) are very important aspects that need careful thought. Cooling is essential to delay produce spoilage and keep it fresh. When the product is not sold and delivered immediately after harvest, a cold storage option can be needed.

Enterprise analysis – Keep good plant production and financial records to help you make good decisions in the future. Use records to identify problems that need to be solved and to identify what practices and crops are profitable for your business.

List of high yield vegetable crops can be given below;

Cucumbers – In an acre area, around 12000 cucumber plants are planted (3 plants per square meter) and each plant yields an average of about 5 to 7 kg per cycle. This will yield about 8,400 to 10,500 plants per acre.

Squash – In general, each squash plant produces about 5 to 25 pounds of yellow squash during the growing season. A 10-foot row of yellow squash averages about 20 to 80 pounds of squash.

Beans – The average yield is about 100 to 120 quintals of green pods per hectare can be expected.

Tomatoes – The average tomato crop yield per acre in India is 10 tonnes although the yield varies from 15 to 20 tonnes per acre in case of irrigated crops.

Peanuts – Grown mainly through age-old farming techniques, peanut yield in India is about 700 to 900 kg per hectares.

Potatoes – During the first year of cultivating potatoes, a good yield can be about 10 tons per acre. Experienced farmers after years of practice can achieve yields 16 to 28 tons per acre.

Peppers – The yield per acre of pepper is about 0.39 tonnes per hectare. This indicates a plant population of 10,250 plants per acre, thus the average yield per plant is 3.6 pounds.

Beetroot – The beetroot crop yields about 20–25 tonnes/hectare in 120 days.

Radishes – It yields about 200 to 250 quintals fresh radish per hectare.

Lettuce – The average yield of lettuce is about 80 to 120 quintals per hectare.

The above information may also be used for Polyhouse vegetable farming, Greenhouse vegetable farming, and even vegetable farming at home. In case if you are interested in this: How to Make Money from a Vegetable Farming .

10 COMMENTS

Thanks for ur information it’s very useful to me..

insightful information for beginners like me. How can I get this information handy for referral purposes during my start up farming carrer

I would like to set a agriculture business in 100 Acre land in Gujarat. I need prepare a business plan which should include crop name, it production detail per year and estimed income. I also need to have deails of other related investmenet like equipments, storage facility, labour cost , water cost , fertiliser cost etc

I want to be a farming business man

The content is important for a small scale farmer who is not in a position to get extension services from agricultural officers. It help me acquire some knowledge in writing a proposal for my vegetable project.

Good information for me to start my vegetable project to feed my country I would like to receive more information through my email as a guide for my project Thank you

Thanks for the Info, I am planning to start the farming can I get more info about the farming with Advance Technology how we built the prototype model first.

This is a great insight into vegetable farming. I wanna develop a business plan for vegetable production on campus. How can I start and what kind of marketing strategy plan do I have to implement

Thank you for the information. Also I would like to receive more information.

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Vegetable Farming Business Plan

Published Mar.29, 2024

Updated Apr.24, 2024

By: Alex Silensky

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Table of Content

As explained in our farm business plan example , vegetable farming is booming. More and more people are becoming aware of the benefits of eating fresh vegetables for their health, environment, and society. According to Statista , the global vegetable market can reach $1.08 trillion in revenue in 2024, with an expected annual growth rate of 6.89% from 2024-2028.

Starting a successful vegetable farming business requires appropriate planning, investment, knowledge, and marketing. Without proper foresight, new farmers face pitfalls like investing too much upfront, failing to find customers, or getting overwhelmed by the workload. 

This vegetable farming business plan sample helps you: 

• Tackle challenges,
• Explore benefits,
• Assess market potential,
• Identify business models and
• Create a targeted marketing plan for your vegetable farm.

By the end, you will have a business plan for vegetable farming tailored to your unique situation.

Challenges of the Vegetable Farming Industry

Starting a vegetable farming business involves four main challenges: high initial investment, seasonal and climatic factors, market fluctuations and competition, and regulatory and environmental issues. Here is how you can deal with each challenge:

1. High Initial Investment

As explained in our fruit and vegetable business plan , starting a farming business requires significant capital. According to a report by Starter Story, the average startup costs for a vegetable farm in 2024 are $19,815. Primary startup costs for starting a vegetable farm include:

• Land acquisition or leasing
• Equipment (tractors, tillers, irrigation systems, etc.)
• Seeds and seedlings
• Fertilizers and pesticides
• Labor costs
• Licensing and permits
• Marketing and advertising expenses
• Packaging and transportation costs
• Storage facilities

Tips to reduce initial investment for a vegetable farming business:

• Start small and expand gradually.
• Consider leasing or sharing equipment.
• Explore financing options or grants.
• Invest in cost-effective technology.
• Collaborate with other farms for bulk purchases.
• Optimize resource usage to reduce expenses.
• Focus on high-yield crops for better returns.
• Develop a vegetable growing business plan for financial guidance.

2. Seasonal and Climatic Factors

Vegetable farming is highly dependent on the weather and the seasons. Farms facing failures due to seasonal and climatic factors are a growing concern, particularly with the impacts of climate change. 

Tips to adapt to seasonal and climatic factors for a vegetable farming business:

• Rotate and diversify crops.
• Use greenhouses for year-round production.
• Monitor weather forecasts regularly.
• Utilize row covers or frost protection methods.
• Focus on planting and harvesting resilient crops.
• Stay informed on climate change.
• Have contingency plans for extreme weather events.

3. Market Fluctuations and Competition

The vegetable farming industry is very competitive and dynamic. The competition can come from other farmers with lower production costs, higher quality standards, or better marketing strategies.

Tips to overcome market fluctuations and competition challenges in a vegetable farming business:

• Diversify produce to meet market demands.
• Build direct relationships with local markets.
• Use technology for forecasting and planning.
• Engage in farmers’ markets or CSA programs.
• Emphasize quality to stand out.
• Offer unique or specialty crops.
• Collaborate for collective marketing.
• Adapt production to market trends.

4. Regulatory and Environmental Issues

A vegetable farming business is subject to various laws and regulations that govern the quality, safety, and sustainability of vegetable products and practices. Some of these regulations include:

• Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA)
• Food Quality Protection Act (FQPA)
• Clean Water Act (CWA)
• Safe Drinking Water Act (SDWA)
• Soil Conservation and Domestic Allotment Act
• Fair Labor Standards Act (FLSA)
• Food Safety Modernization Act (FSMA)

Tips to address the regulatory and environmental issues in a vegetable farming business:

• Research local regulations and obtain necessary permits.
• Develop a sustainability plan, like a garlic farm business plan for eco-friendly farming.
• Implement effective waste management strategies.
• Adopt sustainable farming practices to minimize environmental impact.
• Stay updated on evolving laws.
• Collaborate with agencies for guidance.
• Regularly assess and mitigate environmental risks.
• Train staff on compliance and best environmental practices.

The Benefits of a Vegetable Farming Business

Despite the challenges, vegetable farming offers a unique business opportunity with stable demand, diverse income streams, and scalability. Profit margins often range from 20-35%. The benefits of starting a vegetable farming business include:

1. Financial Benefits

• High profit margins.
• Comparatively lower initial investments.
• Ability to scale and expand to meet demand year-round.
• Multiple pricing models – D2C, restaurants, processed goods, etc.
• Eligible for agriculture subsidies, grants, and financial incentives.
• Vertically integrated with value-added products to maximize revenues.

2. Market Benefits

• Constant and growing consumer demand for fresh vegetables.
• Less susceptibility to market volatility compared to commodity field crops.
• Year-round production capabilities with greenhouse infrastructure.
• Ability to capitalize on the increasing popularity of plant-based diets and locally grown food.
• Direct marketing opportunities through farm-stands, farmers markets, CSAs, etc.

3. Operational Benefits

• Shorter crop cycles and ability to diversify crops throughout the seasons.
• Lower equipment costs compared to commodity crop operations.
• Adaptable to smaller land holdings in peri-urban areas.
• Farm labor is readily available compared to field crops.
• Lower regulatory barriers to entry compared to livestock or cash crops.

Healthy profit margins, diversified income streams, increased market demand, and access to growing niche markets make produce production a promising business model.

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The value of vegetable farming market.

The vegetable farming market is large and diverse, with various segments and niches. According to a report by The Business Research Company, the global vegetable farming industry market is expected to grow from $1.65 trillion in 2023 to $1.76 trillion in 2024 at a CAGR of 6.5%. It’s projected to reach $2.17 trillion in 2028 at a CAGR of 5.4%.

The major factors driving the growth of the vegetable farming industry include:

• Population growth
• Health and wellness trends
• Urbanization
• Changing dietary patterns
• Government policies
• Climate change impact
• Global trade dynamics
• Consumer preferences
• Supply chain resilience
• Water scarcity concerns

The major markets for farming are Asia-Pacific, Europe, North America, and South America, with China, India, Nigeria, the Dominican Republic, and the US being the top five producers of vegetables, according to the World Population Review.

Business Opportunities in the Vegetable Farming Business

There are several business opportunities to capitalize on increasing consumer demand for fresh, local produce. Here are some of the top opportunities in the farming sector:

1. Organic Vegetable Farming

What Is Organic Vegetable Farming? Organic vegetable farming involves cultivating vegetables without synthetic pesticides or fertilizers. Instead, it relies on natural methods to maintain soil fertility and control pests. Check our organic farming business plan to learn more.

Ideal For – Environmentally conscious producers seeking nutritious and chemical-free produce.

Organic Vegetable Farming Business Plan

• Research organic farming practices.
• Identify suitable land for cultivation.
• Obtain organic certification.
• Cultivate a variety of in-demand produce.
• Establish partnerships with local markets.

Opportunities:

• Growing demand for organic produce.
• Potential for premium pricing.
• Access to niche markets like farmers’ markets and organic grocery stores.

Challenges:

• Higher production costs compared to conventional farming.
• Compliance with organic certification standards.

2. Hydroponic Vegetable Farming

What Is Hydroponic Vegetable Farming? Hydroponic vegetable farming is growing plants in a soilless system where nutrient-rich water solutions deliver essential minerals directly to the roots.

Ideal for – Urban areas with limited space, regions with water scarcity, and individuals interested in high-tech agriculture.

Hydroponic Vegetable Farming Business Plan

• Select suitable hydroponic systems (e.g., NFT, DWC).
• Source quality seeds and nutrient solutions.
• Establish a distribution network targeting local markets or restaurants.
• Invest in technology for climate control and monitoring.
• Ensure proper training for staff on hydroponic techniques.
• Efficient water usage.
• Year-round production.
• High initial setup costs for equipment and technology.
• Technical expertise is required for managing hydroponic systems.

3. Vertical Vegetable Farming

What Is Vertical Vegetable Farming? Vertical vegetable farming involves growing produce in vertically stacked layers or vertically inclined surfaces. This innovative approach maximizes space utilization by taking farming to new heights.

Ideal For – Urban dwellers, restaurants, and communities with limited space but a growing demand for fresh, locally grown produce.

Vertical Vegetable Farming Business Plan

• Select a suitable vertical farming system (e.g., tower gardens, hydroponic towers).
• Choose high-yield crop varieties that thrive in vertical setups.
• Optimize lighting and irrigation systems for efficient growth.
• Establish partnerships with local markets or restaurants for direct sales.
• Implement sustainable practices for resource efficiency.
• Maximizing space utilization for increased yields.
• Providing fresh produce locally year-round.
• Catering to the growing demand for sustainable agriculture practices.
• Initial setup costs are significant.
• High energy consumption.
• Limited crop varieties compared to traditional outdoor farming.

4. Value-added Vegetable Farming

What Is Value-Added Vegetable Farming? Value-added vegetable farming involves processing and enhancing the value of raw produce through methods like canning, pickling, or creating gourmet products. This adds convenience and uniqueness to the product.

Ideal For – Farmers looking to diversify their product offerings, cater to consumer preferences for convenience, and capitalize on the artisanal food trend.

Value-added Vegetable Farming Business Plan

• Identify popular value-added products.
• Source high-quality produce for processing.
• Develop unique recipes and packaging to differentiate products.
• Establish distribution channels through farmers’ markets, specialty stores, and online platforms.
• Maintain strict quality control and food safety standards.
• Allows monetization of surplus or lower-grade fresh produce.
• Offers products with longer shelf life.
• Captures higher margins.
• Additional investments in kitchen equipment and facilities.
• Licensing requirements for processed food production.
• Market competition from large food manufacturers.

Marketing Plan for a Vegetable Farming Business Plan

A marketing plan section of a state farm business plan outlines the strategies and actions that a business will use to achieve its marketing goals and objectives.

A marketing plan for a  small vegetable farm business plan should include:

Target Market

Competitive analysis, marketing strategies.

• Pricing Strategy
• Distribution Plan
• Sales Forecast

Marketing Budget

Here’s a marketing plan section from a sample vegetable farming business plan of a business called ABC Farms:

Our target markets include:

• Local Restaurants
• Farmers Markets
• Community Supported Agriculture (CSA) Members
• Grocery Stores
• Schools and Cafeterias
• Food Cooperatives
• Health-conscious consumers

Our main competitors are the large-scale conventional producers. Our competitive advantage is our commitment to sustainable practices, focus on soil health, and fresh, high-quality produce.

Marketing Objectives

• Increase brand awareness by 20%
• Expand customer base by 15%
• Increase direct-to-consumer sales revenue by $10,000
• Establish 5 new partnerships
• Achieve a 25% sales increase for new organic products
• Boost social media engagement by 30%
• Participate in 3 events monthly
• Social media marketing
• Email marketing campaigns
• Hosting farm tours and workshops
• Partnership with local restaurants or grocery stores for sourcing
• Participating in farmers’ markets and food festivals
• Implementing a customer loyalty program
• Offering seasonal promotions and discounts

As per our vegetable production business plan, our annual marketing budget is $20,000, which will be allocated as per the chart below:

Our promotion will focus on our organic practices, product freshness, and status as a local farm supporting the community. These qualities help attract consumers.

Partner With OGSCapital for Your Vegetable Farming Business Plan

At OGSCapital, we have the experience and expertise to help you start a successful vegetable farm. We are a team of leading business plan writers with over 17 years of experience and 5,000+ satisfied customers across 42+ industries.

Here are some of the reasons why you should choose us for your business plan for vegetable farm:

• We make custom, high-quality, user-friendly business plans for your goals and needs. For example, our FPO business plan template.
• Our experts are from top B-schools with 15+ years of industry experience. We can boost your business position and investor appeal.
• We use reliable research to give you current and relevant data and insights into the industry.
• We connect you with our network of investors. We have helped our clients raise over $2.7 billion in funding.

Contact us today if you are ready to start your vegetable farm or garden business plan.

Download Vegetable Farming Business Plan Template in PDF

Frequently Asked Questions

How profitable is vegetable farming?

US vegetable farmers’ profits vary widely. Mid-Atlantic direct-market farms earned below $18,500, less than Pennsylvania’s poverty line for two people. But bigger and more diverse farms made more than the median household income in 12 years. US vegetable farms’ profit margins are usually 10-20% of revenue.

What are the best vegetables for farming?

Low-growing greens vegetables like lettuces, spinach, arugula, bok choy, and kale are generally easy to grow and can be successful in various conditions. Other high-income crops for small or backyard growers include strawberries, garlic, and specialty vegetables like heirloom tomatoes and exotic herbs.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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[Pdf Sample] Business Plan For Vegetable Farming Docx

In today’s world, where people are becoming increasingly conscious of their health and the importance of consuming fresh and organic produce, starting a vegetable farming business can be a lucrative venture. Not only does it provide a sustainable source of income, but it also contributes to the local community’s well-being by promoting healthy eating habits.

[Pdf Sample] Organic Vegetable Farming Business Plan Proposal Docx

To write a business plan, here is a breakdown of how it should be structured and what should be in each category. After this instruction, I will provide you with a sample of one I wrote for my farm, let us go:

Introduction

The introduction section of your vegetable farming business plan should provide an overview of your business idea and the purpose of the plan. It sets the stage for the rest of the document and captures the readers’ attention.

Executive Summary

The executive summary is a concise summary of your entire business plan. It highlights the key points, including the business concept, target market, competitive advantage, and financial projections. This section is crucial as it is often the first part potential investors or lenders read, so make it compelling and convincing.

Read Also:  [Pdf Sample] Business Plan For Bell Pepper Farming Docx

Market Analysis

Farming operations.

Describe your farming operations in detail, including the types of vegetables you plan to grow, the cultivation methods, and the size of your farm. Discuss the equipment and technology you will use, as well as the labor requirements. Address any environmental considerations, such as sustainable farming practices or organic certification.

Read Also:  [Pdf Sample] Business Plan For Small Vegetable Farming Docx

Marketing and Sales Strategy

Financial plan.

The financial plan is a crucial section of your business plan as it demonstrates the profitability and viability of your venture. Include a detailed budget, projected revenue, and expenses, as well as a break-even analysis. If you require funding, outline your capital requirements and potential sources of financing.

Read Also:  [Pdf Sample] Business Plan For Chili Pepper Farming Docx

Risk Management

Here Is The Download Link To Business Plan Proposal For Organic Vegetable Farming By Agrolearner

Business Model: Agrolearner.com’s Vegetable Farming Business

Key partnerships:.

Seed and Input Suppliers: Establish strategic partnerships with reliable seed and input suppliers to ensure a steady and high-quality supply of seeds, fertilizers, pesticides, and other necessary inputs.

Agricultural Experts and Consultants: Collaborate with agricultural experts and consultants to stay updated on the latest farming practices, technology, and market trends.

Key Activities:

Vegetable Cultivation: Engage in the cultivation of a wide range of vegetables using sustainable and organic farming practices, including hydroponics and precision farming.

Packaging and Distribution : Properly package and distribute our vegetables to maintain their quality and freshness during transportation and delivery.

Key Resources:

Land and Infrastructure: Acquire and maintain suitable agricultural land, greenhouses, irrigation systems , and other infrastructure necessary for efficient vegetable cultivation.

Technology and Equipment: Utilize advanced farming technology, equipment, and tools to maximize productivity, optimize resource usage, and minimize environmental impact.

Value Proposition:

High-Quality Organic Vegetables: Provide fresh, nutritious, and organic vegetables that meet the increasing demand of health-conscious consumers.

Community Engagement and Education: Offer value-added services such as farm tours, educational workshops, and vegetable box subscriptions to engage with the community, promote awareness about sustainable farming, and foster customer loyalty.

Customer Segments:

Health-Conscious Consumers: Target individuals and families who prioritize consuming fresh, organic, and nutritious vegetables.

Farmers’ Markets and Grocery Stores: Supply fresh and organic vegetables to farmers’ markets and grocery stores that value locally grown produce.

Customer Relationships:

Personalized Customer Service: Provide excellent customer service by addressing customer inquiries, offering expert advice, and ensuring customer satisfaction.

Revenue Streams:

Vegetable Sales: Generate revenue through the sale of fresh and organic vegetables to individual customers, restaurants, cafes, farmers’ markets, and grocery stores.

Value-Added Services: Generate additional revenue through value-added services such as vegetable box subscriptions, farm tours, educational workshops, and consulting services.

Cost Structure:

Marketing and Promotion: Include costs associated with marketing campaigns, advertising, website maintenance, and social media presence.

Packaging and Distribution: Include costs of packaging materials, transportation, and logistics for delivering vegetables to customers.

Key Metrics:

Customer Satisfaction: Regularly assess customer satisfaction through surveys, feedback, and reviews to maintain and improve customer relationships.

Sales Growth: Track the growth of revenue over time to evaluate the business’s financial performance and market expansion.

What is the first step in starting a vegetable farming business?

The first step is to conduct market research and analyze the demand and competition in your area.

How much land do I need to start a vegetable farm?

The land requirement depends on the scale of your operations. Start small and expand gradually based on market demand.

Is organic farming necessary for a vegetable farming business?

How can i market my vegetables effectively.

Explore various marketing channels, such as farmers’ markets, restaurants, grocery stores, and online platforms. Develop a strong brand and engage with your target audience.

What are the potential risks in vegetable farming?

Common risks include pests, diseases, unfavorable weather conditions, and market fluctuations. Implement risk management strategies to mitigate these challenges.

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Business Plan Template for Vegetable Farming

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Starting or expanding a vegetable farming business requires careful planning and strategic thinking. To attract investors, secure loans, and effectively manage your operations, you need a well-crafted business plan. That's where ClickUp's Business Plan Template for Vegetable Farming comes in!

This comprehensive template is specifically designed for aspiring vegetable farmers and existing farms looking to expand. With ClickUp's Business Plan Template, you'll be able to:

• Outline your goals, strategies, and financial projections with ease
• Develop a solid operational plan to ensure smooth day-to-day farming activities
• Showcase your expertise and knowledge to potential investors and lenders

Whether you're just starting out or seeking funding for growth, ClickUp's Business Plan Template for Vegetable Farming will help you cultivate success. Start planning your farm's future today!

Business Plan Template for Vegetable Farming Benefits

A business plan template for vegetable farming can provide numerous benefits to both startup and existing vegetable farms. Some of these benefits include:

• Providing a clear roadmap for achieving business goals and objectives
• Helping to secure funding and attract investors by showcasing the viability and profitability of the vegetable farming operation
• Assisting in effective financial planning and budgeting to ensure the farm's financial sustainability
• Outlining strategies for marketing, sales, and distribution to maximize the reach and profitability of the farm's produce
• Enhancing operational efficiency by detailing the farm's production processes, equipment needs, and labor requirements
• Enabling better risk management and contingency planning for potential challenges or market fluctuations
• Facilitating effective management and decision-making by providing a comprehensive overview of the farm's operations and strategies.

Main Elements of Vegetable Farming Business Plan Template

ClickUp's Business Plan Template for Vegetable Farming is the perfect tool to help you create a comprehensive and organized plan for your vegetable farm. Here are the main elements of this template:

• Custom Statuses: Use statuses like Complete, In Progress, Needs Revision, and To Do to keep track of the progress of different sections of your business plan.
• Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add important details and categorize different aspects of your business plan.
• Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to visualize your business plan from various angles, ensuring a well-rounded and detailed strategy.
• Financial Projections: Utilize ClickUp's Table view to create and analyze financial projections, allowing you to make informed decisions for your vegetable farming business.
• Collaboration: With features like Comments and Assignment, you can easily collaborate with your team and stakeholders, keeping everyone on the same page throughout the planning process.

How To Use Business Plan Template for Vegetable Farming

If you're looking to start a vegetable farming business, using a business plan template can help you stay organized and set clear goals. Follow these six steps to make the most of the Business Plan Template for Vegetable Farming in ClickUp:

1. Define your vision and mission

Start by clearly defining your vision and mission for your vegetable farming business. What do you hope to achieve with your farm? What values and principles will guide your operations? Having a clear vision and mission will help you make decisions and set goals that align with your overall purpose.

Use the Docs feature in ClickUp to create a document where you can articulate your vision and mission.

2. Identify your target market

Next, identify your target market for your vegetable farming business. Who are your ideal customers? Are you targeting local consumers, restaurants, or grocery stores? Understanding your target market will help you tailor your products and marketing strategies to meet their needs and preferences.

Create tasks in ClickUp to research and analyze your target market, including demographics, buying habits, and preferences.

3. Plan your production process

Now it's time to plan your production process. Determine what vegetables you will grow, the quantity you aim to produce, and the timeline for planting, cultivating, and harvesting. Consider factors such as crop rotation, irrigation methods, and pest control strategies.

Use custom fields in ClickUp to track important details about each crop, such as planting dates, expected yield, and cultivation techniques.

4. Develop a marketing strategy

A successful vegetable farming business requires an effective marketing strategy. Determine how you will promote and sell your produce to your target market. Will you participate in farmers' markets, establish partnerships with local restaurants, or sell directly to consumers through an online platform?

Use the Calendar view in ClickUp to plan and schedule your marketing activities, such as attending events or launching promotional campaigns.

5. Create a financial plan

A solid financial plan is crucial for the success of your vegetable farming business. Calculate your startup costs, ongoing expenses, and projected revenue. Consider factors such as land acquisition or lease, equipment, labor, and marketing expenses. Set realistic financial goals and determine how you will fund your operations.

Use the Dashboards feature in ClickUp to track and analyze your financial data, such as revenue, expenses, and profitability.

6. Monitor, evaluate, and adjust

Once your business plan is in place, it's important to regularly monitor and evaluate your progress. Keep track of key performance indicators (KPIs) such as sales, customer satisfaction, and production efficiency. Use this data to identify areas for improvement and make necessary adjustments to your business plan.

Set up Automations in ClickUp to receive notifications and reminders for important tasks and milestones, ensuring that you stay on track with your business plan.

By following these steps and utilizing the Business Plan Template for Vegetable Farming, you'll be well-prepared to start and grow a successful vegetable farming business.

Get Started with ClickUp’s Business Plan Template for Vegetable Farming

Startup vegetable farming businesses or existing vegetable farms looking to expand or seek funding can use the ClickUp Business Plan Template for Vegetable Farming to create a comprehensive and organized business plan.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful business plan for your vegetable farm:

• Use the Topics View to outline and categorize different sections of your business plan, such as Executive Summary, Market Analysis, Financial Projections, and Operations.
• The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do.
• Utilize the Timeline View to set deadlines and milestones for completing different sections of your business plan.
• The Business Plan View provides a comprehensive overview of your entire plan, allowing you to easily navigate and review all sections.
• Create a Getting Started Guide View to provide step-by-step instructions for team members on how to use the template and collaborate effectively.
• Use custom fields like Reference, Approved, and Section to add additional information and categorize different elements of your business plan.
• Update statuses and custom fields as you progress through each section to keep stakeholders informed of progress.
• Monitor and analyze your business plan to ensure it aligns with your goals and effectively communicates your vision to potential investors and lenders.
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Vegetable Farming Business Plan

Have you ever pictured yourself doing a farming business or even a vegetable farming business ? When you are given the opportunity to try it out, will you take it or will you think that this business will not come out as successful? Many of us may not be able to picture doing this kind of work or even fathom to do this kind of business. Many of us may not want to do this type of business even if it means it is the easiest and less stressful type compared to other types of businesses. However, this is also quite a rewarding type of business if you know what you are doing. Since there are some things that we need to take into consideration. Things like the place, the kind of vegetables to grow and of course the amount of help, time and expenses that would take for this type of business to flourish. Of course for those who have done this before would surely say it takes patience, time, expenses, luck and of course a business plan.

3+ Vegetable Farming Business Plan Examples

1. vegetable farming business plan template.

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What Is a Vegetable Farming Business Plan?

We know that a business plan is a specific strategic plan that helps businesses thrive. A vegetable farming business plan is the same except it caters to a very specific type of business. A vegetable farming business plan is a type of strategic plan that caters to the business of vegetable farming. This business plan helps by giving you a variety of ways to help make your vegetable farming business a success. In addition to that, a vegetable farming business plan is a road map to help you avoid any risks that always go along with running a business. The purpose of writing a vegetable farming business plan is to make sure that your business, regardless of how you may want it to go, would not have to go through a ton of risks. That you are also able to see the success and the steps you can take for it to grow. A vegetable farming business plan’s purpose is to make it happen at the best time possible.

How to Make a Vegetable Farming Business Plan

Have you ever wondered what a vegetable farming business plan would have? What the details are and what difference does it have with an ordinary business plan? Just like any other kind of business plan, it has its general details, except this kind is far more specific. With that being said, here are some tips to help you write your vegetable farming business plan.

1. Make an Outline of Your Vegetable Farm Business Plan

Making a business plan may already be stressful enough, so the best thing you can do to ease the problem is to start by making an outline of your vegetable farming business plan. From there, it would be easier for you to know where to begin, how to begin it and how to act out from what you have written.

2. Set Up Simple Steps You Can Follow

When you are in doubt with which foot to use to go forward, this is why you are writing a business plan for your vegetable farming. Apart from doing your research about vegetable farming, you should also do and list some simple steps to get you to start. These steps do not necessarily mean that they are going to be what you would use to carry on. There may be some steps that help, while others not as much. The point here is to set up the steps and see which of them takes you there as well.

3. Plan a Budget Ahead of Time

Plan a financial budget while you plan on making the vegetable farming business plan as well. As the financial part of this is also crucial. The best time is to plan ahead. Do your research on the items that you would need in order to start this kind of business.

4. Set Your Milestones and Goals

For every milestone and achieved goal, write it down. The date, the name of the milestone and the activity that you did that made you achieve it. The milestones help as a stepping stone to achieving the vegetable farming business you are planning on running.

5. Do an Update and Repeat

Updating your business plan helps by maintaining the necessary steps, ideas and information. For every milestone or every changes that has happened whether positive or negative, it is always best to update. Repeat the same steps as necessary.

What is a vegetable farm business plan?

A kind of business plan that helps by giving marketing and strategic steps to ensure that the business goes smoothly. It is also the type of business plan that helps by giving you the opportunity to write down your strategies and find the ones that work for you and to help avoid any risks.

Why is it important to be prepared?

The purpose of the vegetable farming business plan is to prepare yourself for the things that are needed for this type of business. Being prepared means you can be a step ahead of the risks and the issues that you have to find a way to avoid as much as possible.

How long can a business plan be?

The length of your business plan may depend on how many strategies and steps you are planning on writing down. There are of course shorter or a single page long business plan as well as a lengthier kind. This may depend on you.

Starting out a vegetable farming business is not as easy as a lot of people may think. But it is surely not impossible. This type of business would take a lot of time, effort, money, patience and of course a business plan. The business plan helps by acting as a road map to avoid any risks that would go with doing the business.

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How to Start a Farm: Plan Your Operation

Think about your operation from the ground up and start planning for your business.  A good farm business plan is your roadmap to start-up, profitability, and growth, and provides the foundation for your conversation with USDA about how our programs can complement your operation. 

Keep reading about planning your business below, get an overview of the beginning farmer's journey , or jump to a different section of the farmer's journey.

On This Page

Why you need a farm business plan.

A comprehensive business plan is an important first step for any size business, no matter how simple or complex. You should create a strong business plan because it:

• Will help you get organized . It will help you to remember all of the details and make sure you are taking all of the necessary steps.
• Will act as your guide . It will help you to think carefully about why you want to farm or ranch and what you want to achieve in the future. Over time, you can look back at your business plan and determine whether you are achieving your goals.
• Is required to get a loan . In order to get an FSA loan, a guarantee on a loan made by a commercial lender, or a land contract, you need to create a detailed business plan . Lenders look closely at business plans to determine if you can afford to repay the loan.

How USDA Can Help

Whether you need a good get-started guide, have a plan that you would like to verify, or have a plan you’re looking to update for your next growth phase, USDA can help connect you to resources to help your decisions.

Your state's beginning farmer and rancher coordinator  can connect you to local resources in your community to help you establish a successful business plan. Reach out to your state's coordinator for one-on-one technical assistance and guidance. They can also connect you with organizations that specifically serve beginning farmers and ranchers.

It is important to know that no single solution fits everyone, and you should research, seek guidance, and make the best decision for your operation according to your own individual priorities.

Build a Farm Business Plan

There are many different styles of business plans. Some are written documents; others may be a set of worksheets that you complete. No matter what format you choose, several key aspects of your operation are important to consider.

Use the guidelines below to draft your business plan. Answering these kinds of questions in detail will help you create and develop your final business plan. Once you have a business plan for your operation, prepare for your visit to a USDA service center. During your visit, we can help you with the necessary steps to register your business and get access to key USDA programs.

Business History

Are you starting a new farm or ranch, or are you already in business? If you are already in business:

• What products do you produce?
• What is the size of your operation?
• What agricultural production and financial management training or experience do you, your family members, or your business partners have?
• How long have you been in business?

Mission, Vision, and Goals

This is your business. Defining your mission, vision and goals is crucial to the success of your business. These questions will help provide a basis for developing other aspects of your business plan.

• What values are important to you and the operation as a whole?
• What short- and long-term goals do you have for your operation?
• How do you plan to start, expand, or change your operation?
• What plans do you have to make your operation efficient or more profitable ?
• What type of farm or ranch model (conventional, sustainable, organic, or alternative agricultural practices) do you plan to use?

Organization and Management

Starting your own business is no small feat. You will need to determine how your business will be structured and organized, and who will manage (or help manage) your business. You will need to be able to convey this to others who are involved as well.

• What is the legal structure of your business? Will it be a sole proprietorship, partnership, corporation, trust, limited liability company, or other type of entity?
• What help will you need in operating and managing your farm or ranch?
• What other resources, such as a mentor or community-based organization , do you plan to use?

Marketing is a valuable tool for businesses. It can help your businesses increase brand awareness, engagement and sales. It is important to narrow down your target audience and think about what you are providing that others cannot.

• What are you going to produce ?
• Who is your target consumer ?
• Is there demand for what you are planning to produce?
• What is the cost of production?
• How much will you sell it for and when do you expect to see profit ?
• How will you get your product to consumers ? What are the transportation costs and requirements?
• How will you market your products?
• Do you know the relevant federal, state, and local food safety regulations? What licensing do you need for your operation?

Today there are many types of land, tools, and resources to choose from. You will need to think about what you currently have and what you will need to obtain to achieve your goals.

• What resources do you have or will you need for your business?
• Do you already have access to farmland ? If not, do you plan to lease, rent, or purchase land?
• What equipment do you need?
• Is the equipment and real estate that you own or rent adequate to conduct your operation? If not, how do you plan to address those needs?
• Will you be implementing any conservation practices to sustain your operation?
• What types of workers will you need to operate the farm?
• What additional resources do you need?

Now that you have an idea of what you are going to provide and what you will need to run your operation you will need to consider the finances of your operation.

• How will you finance the business?
• What are your current assets (property or investments you own) and liabilities (debts, loans, or payments you owe)?
• Will the income you generate be sufficient to pay your operating expenses, living expenses, and loan payments?
• What other sources of income are available to supplement your business income?
• What business expenses will you incur?
• What family living expenses do you pay?
• What are some potential risks or challenges you foresee for your operation? How will you manage those risks?
• How will you measure the success of your business?

Farm Business Plan Worksheets

The Farm Business Plan Balance Sheet can help gather information for the financial and operational aspects of your plan.

Form FSA-2037 is a template that gathers information on your assets and liabilities like farm equipment, vehicles and existing loans.

• FSA-2037 - Farm Business Plan - Balance Sheet
• FSA-2037 Instructions

Planning for Conservation and Risk Management

Another key tool is a conservation plan, which determines how you want to improve the health of your land. A conservation plan can help you lay out your plan to address resource needs, costs and schedules.

USDA’s Natural Resources Conservation Service (NRCS) staff are available at your local USDA Service Center to help you develop a conservation plan for your land based on your goals. NRCS staff can also help you explore conservation programs and initiatives, such as the Environmental Quality Incentives Program (EQIP) .

Conservation in Agriculture

Crop insurance, whole farm revenue protection and other resources can help you prepare for unforeseen challenges like natural disasters.

Disaster Recovery

Special Considerations

Special considerations for businesses.

There are different types of farm businesses each with their own unique considerations. Determine what applies to your operation.

• Organic Farming  has unique considerations. Learn about organic agriculture , organic certification , and the  Organic Certification Cost Share Program  to see if an organic business is an option for you. NRCS also has resources for organic producers and offers assistance to develop a conservation plan.
• Urban Farming  has special opportunities and restrictions. Learn how USDA can help farmers in urban spaces .
• Value-Added Products . The Agricultural Marketing Resource Center (AgMRC) is a national virtual resource center for value-added agricultural groups.
• Cooperative.  If you are interested in starting a cooperative, USDA’s Rural Development Agency (RD) has helpful resources to help you begin . State-based  Cooperative Development Centers , partially funded by RD, provide technical assistance and education on starting a cooperative.

Special Considerations for Individuals

Historically Underserved Farmers and Ranchers: We offer help for the unique concerns of producers who meet the USDA definition of "historically underserved,"  which includes farmers who are:

• socially disadvantaged
• limited resource
• military veterans

Women: Learn about specific incentives, priorities, and set asides for  women in agriculture within USDA programs.

Heirs' Property Landowners: If you inherited land without a clear title or documented legal ownership, learn how USDA can help Heirs’ Property Landowners gain access to a variety of programs and services

Business Planning

Creating a good business plan takes time and effort. The following are some key resources for planning your business.

• Farm Answers from the University of Minnesota features a library of how-to resources and guidance, a directory of beginning farmer training programs, and other sources of information in agriculture. The library includes business planning guides such as a Guide to Developing a Business Plan for Farms and Rural Businesses and an Example Business Plan .
• The Small Business Administration (SBA) offers information about starting, managing, and transitioning a business.

SCORE is a nonprofit organization with a network of volunteers who have experience in running and managing businesses. The Score Mentorship Program partners with USDA to provide:

• Free, local support and resources, including business planning help, financial guidance, growth strategies.
• Mentorship through one-on-one business coaching -- in-person, online, and by phone.
• Training from subject matter experts with agribusiness experience.
• Online resources and step-by-step outlines for business strategies.
• Learn more about the program through the Score FAQ .

Training Opportunities

Attend field days, workshops, courses, or formal education programs to build necessary skills to ensure you can successfully produce your selected farm products and/or services. Many local and regional agricultural organizations, including USDA and Cooperative Extension, offer training to beginning farmers.

• Cooperative Extension  offices address common issues faced by agricultural producers, and conduct workshops and educational events for the agricultural community.
• extension.org  is an online community for the Cooperative Extension program where you can find publications and ask experts for advice.

Now that you have a basic plan for your farm operation, prepare for your visit to a USDA service center.

2. Visit Your USDA Service Center

How to Start a Farm with USDA

Get an  overview of the beginning farmer's journey  or jump to a specific page below.

Find Your Local Service Center

USDA Service Centers are locations where you can connect with Farm Service Agency, Natural Resources Conservation Service, or Rural Development employees for your business needs. Enter your state and county below to find your local service center and agency offices. If this locator does not work in your browser, please visit offices.usda.gov.

Learn more about our Urban Service Centers . Visit the Risk Management Agency website to find a regional or compliance office  or to find an insurance agent near you.

Vegetable Farming Business Plan Template

Download this Vegetable Farming Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Interested in starting a business in the agricultural sector such as vegetable farming? If so, you would need our premium Vegetable Farming Business Plan template to help you determine if your business idea is viable. Create a well-formatted document that summarizes the financial and operational objectives of your vegetable farm as well as detailed financial projections, forecasts about your business's performance, and a marketing plan. The file is ready-made and easy to use in any of the available file formats presented. What are you waiting for? Download this professionally-made Vegetable Farming Business Plan template now!

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• , Google Docs
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VEGETABLE FARMING BUSINESS PLAN: 2023 Template (Updated)

• by Folakemi Adegbaju
• August 9, 2023

Table of Contents Hide

Why do i need a vegetable farming business plan, #1. executive summary, #2. company description, #3. market research, #4. competitive analysis, #5. marketing plan, #7. management team, #6. financial plan, #8. explain your funding request, #9. appendix , a vegetable farming business plan template, when do you need a vegetable farming business plan, which vegetable farming method is most profitable, is vegetable farming profitable, how long does managu take to mature, how long does mchicha take to grow, how do you plant mchicha seeds, when can i transplant amaranth, final thought, what is the most profitable type of farming, what crop is in highest demand, what is britain's favourite vegetable.

Have you ever considered starting a vegetable farming business? Will you take advantage of the chance to try it out, or will you believe that this venture won’t be successful? It’s possible that many of us can’t even imagine doing this kind of work or running this kind of business. If you know what you’re doing and have a strong vegetable business plan, this form of business can also be highly lucrative. Those who have done this before will agree that it requires time, patience, money, luck, and, of course, a business plan.

Download the business plan template for your vegetable farming business

What Is a Vegetable Farming Business Plan?

A vegetable farming business plan is a thorough road map for the expansion and development of your small business. It also expresses who you are, what you intend to do, and how you intend to go about doing it. Also, it aids in luring talent and investment.

But keep in mind that a business concept or idea is not the same as a business plan.

It’s important that you know that your business’s growth or development depends on your plan. We’ve listed below some of the reasons why you need a vegetable farming business plan for your vegetable farm.

#1. Clarity

Writing down your business concept and plan will make it easier for you, possible investors, and other stakeholders to see them.

#2. Depth of Knowledge

Writing a vegetable farming business plan necessitates serious consideration of the market and how the company might function there.

#3. Organization

The goals and objectives of your vegetable farming business should be made apparent in a vegetable farming business plan, along with the timelines for achieving them. This will increase the likelihood that the company will stay organized and on course, and it will make it easier for you to evaluate the company’s development.

#4. Forecasting of financial data

When ideas are discussed, they frequently sound good, but when precise budgets and cash flow forecasts are created, this frequently changes.

Indicating profit or loss and what would happen if external conditions changed would be possible with the aid of financial forecasting (sensitivity analysis).

#5. Accountability

Ideas and strategies can be utilized to track progress and hold oneself accountable as the business develops once they have been included in the business plan.

#6. Evaluating

It is possible to evaluate the vegetable farming business plan to determine whether expectations were met or surpassed. By doing this, the strategy in the business plan can be modified and updated.

As you know, vegetable farms that have a written business plan have a far higher chance of success than those that don’t. Your vegetable farming business will also flourish with the support of a solid vegetable farming business plan, which will also enable you to foresee potential obstacles. Why not start planning for your farm by taking a look at our vegetable farming business plan template today?

How to Write a Vegetable Farming Business Plan

The anxiety of starting your vegetable farming business is normal, but do you know how to write a vegetable farming business plan? Writing a perfect business plan is a crucial part of your business. It accelerates the growth of your business. Writing one might seem so confusing and tiring, especially if it’s your first time.

You can get the business plan template for your vegetable farming business or follow these steps to write your plan:

The executive summary condenses all the crucial details about your company into a manageable amount of text. Typically, an executive summary is one page or fewer. It provides a broad overview of everything and summarizes the remaining parts of your vegetable farming business plan. It is, in essence, a summary of your company.

Despite the fact that it is the first section in the plan, write your executive summary last so you can summarize the most important points from the previous sections.

Your company description in a business plan includes the following three components:

• Mission statement

These components provide context for the larger picture in your vegetable farming business plan, allowing investors to understand the driving force behind your organization so that the goals also make sense.

The next stage is to describe your ideal potential consumer and the current and future potential market size. Personas, another name for target markets, identify demographic data.

Here are some of the data you can use for your market research:

For a deeper understanding of your customer’s requirements and wants, you might even map their entire customer journey.

The first step in conducting competitive research is to find other businesses that are already active in the market you wish to enter. It may seem intimidating to set aside enough time to research every prospective rival you may have, yet doing so can be highly beneficial.

After you’ve determined who your biggest competitors are, respond to the following further questions:

• Where do they spend money on marketing?
• What kind of media attention do they receive?
• How effective is their customer support?
• What are their pricing and sales tactics?

Consider what makes you unique for a while. Be prepared to describe the customer pain issues your vegetable farm will address if your idea is actually innovative. If there isn’t any direct competition for your business, look at other organisations that offer comparable goods or services.

Your marketing plan could mean the difference between gaining a lot of business and experiencing explosive growth. Your business plan’s growth tactics are a crucial component.

Here are some ways you can carry out your marketing plan to get people familiar with your vegetable farm:

• Word of mouth
• Reviews and ratings
• Local Google Ads
• Social media

Your vegetable farm’s management team determines how successful it is. Describe each member of your team and why they are important to the realisation or expansion of your business idea. In this section of your vegetable farming business plan, be sure to highlight the credentials and experience of your management team’s top performers.

Your business might not have financial information, financial statements, or thorough reporting if you’re just getting started. You must still create a budget and a financial plan , though.

If you’re looking for investors and your business is established, make sure to include:

• Income statements
• Profit and loss statements
• Cash flow projections
• Balance sheets

Be as realistic as you can when estimating the financial requirements of a small business. If you don’t want to give a specific number, you can give a range of numbers. Include both the best-case and worst-case scenarios, though.

It’s possible that you will sell equity to raise money in the first few years of operation because a new business doesn’t have a history of making profits. Equity denotes ownership; thus, when you sell equity to raise money, you are effectively selling a stake in your business.

Finally, put together an appendix that is well organized with all the information readers will need to complement your plan.

Why not download our vegetable business plan template to help you write an effective business plan for your business? Download here!

A vegetable farming business plan for your company requires not only following the aforementioned steps but also making use of a template checklist. Also, the essence of a checklist is to help you keep track of all the necessary processes you need to achieve while starting your new business.

However, we advise you to download our vegetable farming business plan template to make sure you follow the right steps while writing your vegetable farming business plan. Here is the vegetable farming business plan template checklist:

• Executive summary  
• Company description 
• Market research 
• Organisation and management 
• Product or service.
• The marketing and sales strategy 
• Funding requests
• Financial forecasts  
• Appendix 

Use a vegetable farming business plan template to create a strong vegetable farming business plan even if you don’t anticipate looking for funding right away. Download our vegetable farming business plan template today!

Your vegetable farming business plan is necessary at every stage of your vegetable farming development. Here are some of the times you might need it:

• Seeking funding, investments, or loans
• Searching for a new partner or co-founder
• Attracting, hiring, and retaining top talent
• Experiencing slow growth and needing a change

There are a lot of vegetables, but not all are profitable. Here are some vegetables that are profitable and you can venture into:

• Microgreens.
• Goji Berries.

Yes, it is. As much as you are determined and put in hard work.

Due to its quick maturation duration of up to 60 days and its good harvest period of up to 4 months, managed farming would be a great addition to your farm. Due to the fact that the majority of urban dwellers regularly eat green vegetables as part of their meals, there is also a ready market there.

While the tall type takes between 70 and 120 days to reach maturity, the short variant does so in 45 to 60 days. They are advised for regions with low and high rainfall. It is attacked by a few pests and diseases and needs little care. It can endure severe drought once it’s established.

From mid-spring to early summer, spread seeds in straight rows, just covering them with earth. Up until the seedlings emerge, keep the soil moist. Till the plants are 4 inches (10 cm) tall, manually weed the area, progressively spacing the plants 18 inches (46 cm) apart. Most summer weeds will be driven out by the plants as they develop.

You can transplant your seedlings once they are about three inches tall and their roots are showing through the rock wool cube. Remember that amaranth will produce at its peak in the broad sun (i.e., at least six hours of direct sunlight).

If you don’t make a plan, you’re planning to fail. A well-thought-out business plan is essential to the success of any company, as it serves as a road map for success, a source of inspiration for personnel, and a tool for reducing financial backers’ concerns and maximizing returns. A well-thought-out vegetable farming business plan will give you peace of mind and put you on the path to success before you even launch your vegetable farm.

Apiculture. As a new business, apiculture is among the top in the agricultural industry. Commercial beekeeping farms have mushroomed around the world as a result of the global increase in demand for honey and its by-products and the global decrease in the supply of natural honey.

Cash crops are valued relative to other commodities, but from an absolute value viewpoint, cannabis is the most lucrative crop in the world. Rice, then corn, and finally wheat come next.

Tomatoes are now more popular than potatoes in Britain. Potato sales fell by roughly 10% in 2022, falling further behind the surging demand for tomatoes.

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Folakemi Adegbaju

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Last Updated on August 10, 2023 by Folakemi Adegbaju

How To Create A Business Plan for Small Scale Vegetable Farming Success

By henry sheykin, get full bundle.

Are you a fan of locally grown, organic vegetables? Have you ever considered turning your green thumb into a thriving business? Well, you're in luck! The small scale vegetable farming industry in the US is booming, with the direct-to-consumer business model gaining popularity. In fact, according to the latest statistics, the direct-to-consumer agricultural market has experienced a steady growth of 10% annually over the past five years. This presents a golden opportunity for

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• Valuing Small-Scale Veg Farming: A Guide

Identify Target Market and Assess Demand

Before starting a small scale vegetable farming business, it is crucial to identify your target market and assess the demand for your produce. Understanding who your potential customers are and what they are looking for will help you tailor your farming operation to meet their needs.

Here are some steps to help you in this process:

• Research the local community: Begin by researching the local community and identifying potential customers who are interested in buying fresh, locally-grown produce. This can include individuals, families, restaurants, schools, and other businesses.
• Identify market trends: Stay updated on the latest market trends and consumer preferences. Are there specific vegetables that are in high demand? Are there any emerging food trends or dietary preferences, such as organic or vegan options, that you can cater to?
• Conduct surveys or interviews: Engage with your potential customers through surveys or interviews to understand their preferences, buying habits, and willingness to pay for locally-sourced vegetables.
• Visit farmers' markets and other direct-to-consumer platforms: Take the time to visit farmers' markets, CSA programs, and online platforms where small scale farmers sell their produce. Observe what types of vegetables are popular and in demand, and consider how you can differentiate your farm's offerings.

Tips for identifying your target market and assessing demand:

• Focus on a niche: Consider targeting a specific niche market, such as specialty vegetables or ethnic cuisine ingredients, to differentiate yourself and cater to a specific customer base.
• Collaborate with local businesses: Explore partnerships with local restaurants, grocery stores, or food cooperatives to understand the demand for locally-sourced vegetables and potentially secure long-term contracts.
• Stay connected with your customers: Build relationships with your customers by engaging with them on social media, hosting on-farm events, or offering recipe suggestions. This will help you understand their needs better and foster customer loyalty.

Research and Analyze Competitors

In order to successfully establish and grow your small scale vegetable farming business, it is crucial to thoroughly research and analyze your competitors. This will provide you with valuable insights into their operations, marketing strategies, and customer base, allowing you to identify opportunities to differentiate yourself and gain a competitive edge.

Here are some key steps to help guide your competitor research:

• Identify and compile a list of competitors: Start by identifying other small scale vegetable farms in your target market area. Look for farms that share similar characteristics such as size, location, and product offerings.
• Visit local farmers' markets and CSA programs: Visit these venues to observe and interact with your potential competitors. Take note of their product selection, pricing, packaging, and overall presentation. Pay attention to customer responses and feedback.
• Explore online platforms: Research and analyze your competitors' online presence. This includes reviewing their websites, social media accounts, and customer reviews. Identify their strengths, weaknesses, and unique selling points.
• Assess pricing and profitability: Investigate the pricing strategies of your competitors. Determine how they price their vegetables and analyze their profitability. This will help you set competitive prices that maximize your profitability while appealing to your target market.
• Study marketing and sales strategies: Examine how your competitors market and promote their products. Look for innovative marketing techniques, effective branding, and successful sales channels. Consider how you can differentiate yourself through targeted marketing campaigns.
• Identify customer preferences and gaps: Analyze the customers your competitors are targeting and their respective preferences. Look for gaps in the market where you can offer unique and in-demand products. Identify customer needs that are currently not being fulfilled by your competitors.
• Learn from success and failures: Take note of your competitors' success stories as well as their failures. Identify the factors that contribute to their success and learn from their mistakes to avoid making similar ones yourself.

Competitor Research Tips:

• Regularly update your competitor research to stay informed about industry trends and developments.
• Attend industry conferences and events to network with other farmers and gain insights into the latest farming techniques and technologies.
• Consider conducting surveys or interviews with your target market to gather valuable feedback and insights about your competitors.

By thoroughly researching and analyzing your competitors, you will be well-equipped to develop a unique value proposition and effectively position your small scale vegetable farming business in the market. This knowledge will help you identify areas of improvement, capitalize on untapped opportunities, and establish a strong foundation for long-term success.

Determine The Specific Vegetable Crops To Be Grown

Choosing the right vegetable crops to grow is a crucial step in planning a successful small scale vegetable farming business. The specific crops you choose will depend on various factors including market demand, climate suitability, and personal preferences. Here are some important considerations when determining the specific vegetable crops to be grown:

• Research market demand: Conduct thorough research to identify vegetables that are in high demand among consumers in your target market. This could involve analyzing trends, surveying potential customers, or consulting local chefs and restaurants.
• Consider climate and growing conditions: Determine which vegetable crops are well-suited to your region's climate, soil type, and available resources. Some crops may require specific temperature ranges, sunlight exposure, or irrigation methods.
• Assess personal preferences and expertise: Take into account your own knowledge, skills, and interests when selecting vegetable crops. It's important to choose crops that you are passionate about and confident in growing effectively.
• Diversify the product offerings: Consider growing a variety of vegetable crops to cater to different customer preferences. This can help you attract a wider customer base and provide a competitive advantage.
• Explore unusual or heirloom varieties: Differentiate your small scale vegetable farm by growing unique or heirloom varieties of vegetables. These specialty crops can attract niche markets and potentially command higher prices.

Helpful Tips:

• Consult local agricultural extension services for guidance on suitable vegetable crops in your area.
• Consider starting with crops that have a shorter growing season or higher profitability to gain initial success and build confidence.
• Stay updated on current food and health trends to identify emerging vegetable crops with high market potential.
• Engage in ongoing experimentation and research to identify new and unique vegetable crops that could be successful in your local market.

Conduct A Thorough Site Analysis And Select Suitable Land

Conducting a thorough site analysis and selecting suitable land is a crucial step in setting up a successful small scale vegetable farming business. The location and quality of the land you choose will directly impact the productivity and profitability of your farm. Here are some key considerations to keep in mind:

• Climate and Soil Conditions: Assess the climate and soil conditions of potential sites to determine if they are suitable for growing the specific vegetable crops you have identified. Different crops have specific requirements for sunlight, temperature, and soil composition. It's important to choose a site with favorable conditions that align with your chosen crops.
• Access to Water: Ensure that the selected land has reliable access to water sources for irrigation. Adequate water supply is essential for maintaining healthy crop growth, especially during dry periods.
• Topography: Evaluate the topography of the land to identify any slopes or slopes that may affect water drainage. Ideally, the land should be well-drained to prevent waterlogging and promote healthy root development.
• Proximity to Markets: Consider the proximity of the land to potential markets, such as farmers' markets, grocery stores, or CSA programs. Choosing a location close to your target market can reduce transportation costs and enable you to provide fresh produce to customers more quickly.
• Adequate Size: Determine the size of the land required to accommodate your planned production area, storage facilities, and infrastructure. Ensure that the chosen land has sufficient space to meet your current and future needs.
• Consult with local agricultural extension offices or experienced farmers in your area to gather insights on suitable land options.
• Consider leasing land if purchasing is not feasible initially. Leasing can be a cost-effective option, especially when starting out.
• If possible, visit the potential sites at different times of the day and year to observe the amount of sunlight, shade, and wind exposure they receive.
• Conduct soil tests to assess fertility and determine if any amendments or treatments are necessary to optimize crop growth.

By carefully conducting a thorough site analysis and selecting the most suitable land for your business, you can lay a strong foundation for success in small scale vegetable farming.

Set Financial Goals And Determine The Required Startup Capital

Setting financial goals and determining the required startup capital is a crucial step in developing a business plan for small scale vegetable farming. It involves identifying the financial objectives you want to achieve and estimating the amount of money needed to get your farm up and running.

To set financial goals , consider factors such as the desired level of profitability, the timeframe in which you want to achieve your goals, and the resources you have available. Determine metrics to track your progress, such as gross revenue, net income, or return on investment.

To determine the required startup capital , you need to estimate all the costs associated with starting your vegetable farm. This includes expenses such as land acquisition or rental, equipment purchases or leases, seeds or seedlings, irrigation systems, labor costs, permits and licenses, marketing materials, and any other expenses specific to your operation.

• Research the average startup costs for similar vegetable farms in your area to get a rough estimate of what you might need.
• Consider creating a detailed budget that outlines all your projected expenses and revenue streams for the first year of operation.
• Explore financing options, such as loans or grants, that can help cover your startup capital needs.
• Don't forget to account for contingencies and unexpected expenses in your financial planning.

By setting clear financial goals and determining the required startup capital, you can have a realistic understanding of the financial aspects of your small scale vegetable farming venture. This will enable you to make informed decisions and take appropriate actions to secure the necessary funding to start and sustain your business.

Develop A Production Plan And Schedule

Developing a production plan and schedule is crucial for the success of your small scale vegetable farming business. It will help you streamline your operations, ensure efficient use of resources, and maximize productivity. Here are some key steps to consider:

• Determine your planting and harvest schedule: Identify the specific vegetable crops you will grow and research their ideal planting and harvesting times. This will ensure you have a steady supply of fresh produce throughout the growing season.
• Create a crop rotation plan: Crop rotation is essential for maintaining soil health and reducing the risk of pests and diseases. Develop a plan that rotates crops within different sections of your farm to optimize soil nutrients and minimize the likelihood of crop failures.
• Estimate your production quantities: Assess the demand for your vegetables and determine how much of each crop you need to grow to meet customer needs and achieve your financial goals. Consider factors such as market demand, available land, and your capacity to manage the production volume.
• Plan for succession planting: Succession planting involves staggering the planting of crops to ensure a continuous harvest. This technique allows you to extend your growing season and maintain a consistent supply of vegetables to your customers.
• Create a task schedule: Break down the necessary farming tasks into a schedule, including planting, watering, fertilizing, pest control, and harvesting. Assign specific dates or weeks to each task to ensure smooth operations.
• Consider season extension techniques: Explore methods such as hoop houses, high tunnels, or row covers to extend your growing season and produce vegetables outside of the traditional growing period. This can help increase your profitability and meet the demands of customers who desire fresh, local produce year-round.
• Create a visual calendar or use planning software to help you visualize and organize your production plan.
• Allocate sufficient time for plant care and maintenance tasks, as neglecting these can negatively impact crop quality.
• Regularly monitor and track the progress of your crops to identify any issues or deviations from the plan. Making adjustments as needed will help you stay on track and achieve your production goals.

Create A Marketing And Sales Strategy

Once you have identified your target market and assessed the demand for your vegetables, it's time to create a marketing and sales strategy that will effectively promote and sell your products. This strategy will help you reach your target audience, differentiate yourself from competitors, and ultimately, generate sales for your small scale vegetable farm.

Here are some important steps to consider when creating your marketing and sales strategy:

• Define your value proposition: Clearly articulate what sets your farm and your vegetables apart from others in the market. Highlight your commitment to sustainable farming practices, organic produce, or unique varieties of vegetables. This will help establish your brand and attract customers who align with your values.
• Segment your target market: Divide your target market into distinct groups based on factors such as demographics, behavior, or preferences. This will allow you to tailor your marketing messages and tactics to each specific segment, maximizing your chances of success.
• Choose the right channels: Identify the most effective marketing channels to reach your target market. Farmers' markets, CSA programs, and online platforms are popular options for direct-to-consumer vegetable farming. Consider using a combination of channels to reach a wider audience and increase your sales potential.
• Create a compelling brand: Develop a strong and cohesive brand identity that reflects your farm's values and resonates with your target market. This includes designing a memorable logo, using consistent branding elements across all marketing materials, and maintaining a professional online presence.
• Set pricing strategies: Determine your pricing structure based on factors such as production costs, market demand, and competitor pricing. Consider offering value-added products or services, such as recipe cards or cooking classes, to justify higher prices and differentiate yourself in the market.
• Build customer relationships: Focus on building strong relationships with your customers to encourage repeat business and customer loyalty. Offer exceptional customer service, engage with customers through social media or email newsletters, and ask for feedback to continuously improve your offerings.
• Collaborate with local restaurants or chefs to showcase your vegetables in their menus, increasing your visibility and credibility.
• Invest in professional photography to showcase the quality and freshness of your vegetables in your marketing materials and online platforms.
• Participate in local events or food festivals to reach a larger audience and gain exposure for your farm.
• Consider offering subscription boxes or personalized bundles of vegetables to provide convenience and flexibility to your customers.

By creating a solid marketing and sales strategy, you will be able to effectively promote and sell your vegetables, attract loyal customers, and ultimately achieve your financial goals for your small scale vegetable farming business.

Identify Potential Suppliers And Develop Relationships

Identifying potential suppliers and establishing strong relationships with them is a critical step in the success of your small scale vegetable farming business. The suppliers you choose will directly impact the quality of your inputs and ultimately the success of your farm.

Research and evaluate potential suppliers: Start by conducting thorough research to identify potential suppliers for the seeds, fertilizers, equipment, and other inputs you will need for your vegetable farm. Look for suppliers who offer high-quality products, competitive prices, and reliable delivery times. Read reviews and seek recommendations from fellow farmers or agricultural organizations to ensure you choose suppliers with a good reputation.

Develop relationships with suppliers: Building strong relationships with your suppliers is crucial for ensuring a smooth and productive operation. Once you have identified potential suppliers, reach out to them to discuss your needs and inquire about their products and services. Establishing open lines of communication and understanding each other's expectations will lay the foundation for a strong partnership.

Consider local suppliers: When possible, consider working with local suppliers. Not only does this support your local economy, but it also reduces transportation costs and carbon footprint. Local suppliers often have a better understanding of the specific needs and challenges of local farmers, which can be beneficial in the long run.

By identifying potential suppliers and developing strong relationships, you can secure high-quality inputs for your vegetable farm, enhance your productivity, and establish a reliable supply chain for your business.

Evaluate The Legal And Regulatory Requirements

When starting a small scale vegetable farming business, it is crucial to understand and comply with the legal and regulatory requirements that govern agricultural operations. Failure to do so can result in fines, penalties, and even the closure of your farm. Here are some important considerations to evaluate:

• Licensing and permits: Research the specific licenses and permits required for operating a vegetable farm in your location. This may include state agricultural licenses, water permits, and certifications for organic farming.
• Zoning and land use: Check the zoning regulations in your area to ensure that your farming activities are permitted on the land you have selected. Some areas may have restrictions on the size of the farm or the types of crops that can be grown.
• Environmental regulations: Understand the environmental regulations and standards that apply to agricultural operations. This may include managing waste, nutrient management plans, erosion control measures, and water conservation practices.
• Food safety regulations: Familiarize yourself with the food safety regulations that govern the handling, storage, and sale of produce. This may include following Good Agricultural Practices (GAPs) and implementing a food safety program to minimize the risk of contamination.
• Labor laws: Be aware of labor laws and regulations regarding working conditions, minimum wage, overtime, and workers' rights. If you plan to hire employees, ensure that you are compliant with all applicable laws.
• Taxes and accounting: Consult with an accountant or tax professional to understand the tax obligations for your vegetable farming business. This includes income tax, sales tax, payroll taxes, and any agricultural tax incentives that may be available.
• Consult with an attorney or agricultural extension office to ensure you are fully informed and compliant with all legal and regulatory requirements.
• Maintain accurate records and documentation to demonstrate compliance with regulations, as well as for tax and financial purposes.
• Stay updated on changes in laws and regulations that may impact your small scale vegetable farming business. Attend workshops or seminars to enhance your knowledge in these areas.

In conclusion, writing a business plan is essential for small scale vegetable farming success. By following these 9 steps and using the direct-to-consumer business model, farmers can strategically position themselves in the market, attract loyal customers, and promote sustainable farming practices. The checklist provided serves as a guide to ensure farmers consider all important aspects of their business plan, from market research to legal requirements. With a well-thought-out plan in place, small scale vegetable farmers can thrive in the competitive agricultural industry and contribute to their local communities.

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7 Reasons Why Smallholder Vegetable Farmers Need a Business Plan

By Sathiyabama Baskaran , Head of Knowledge Transfer for India

Smallholder farmers play a pivotal role in the world’s quest for food security and sustainable agriculture. Yet these farmers face numerous challenges that impact their livelihoods and farming practices, including limited land holdings, vulnerability to climate change, economic hurdles, production risks, knowledge gaps, and market instabilities. Addressing these challenges is crucial for improving the well-being of small-scale vegetable farmers and promoting sustainable agriculture.

At East-West Seed Knowledge Transfer Foundation (EWS-KT), we have been successfully demonstrating that vegetable production can indeed be profitable for smallholder farmers in Africa and Asia. We have a dedicated team of agronomists who train smallholder farmers in the latest vegetable production techniques, and it all starts with creating a participatory farm business plan . A business plan reflects the farmer’s goals and provides a roadmap for achieving them. Equipping farmers with the skills to develop such plans helps them understand market dynamics, align production with demand, and ultimately increase their income.

Here’s why farm business plans are essential:

• Shifting Perspective from Subsistence Farming to Business : Many small-scale farmers are accustomed to subsistence farming. We help to change this perspective by demonstrating that vegetable cultivation can be a profitable venture. Farm business plans can create a shift in mindset that encourages farmers to approach farming as a business, focusing on profitability and sustainability.
• Identifying Risk Tolerance: A farmer’s attitude toward risk-taking plays an important role in crop selection. If farmers are highly risk averse, they gravitate toward choosing vegetables that have low but assured returns, with a lower risk of failure. Many first-time vegetable growers belong to this risk-averse category owing to their lack of prior experience. Farmers who are willing to take higher risks, especially young farmers, choose to cultivate crops with the potential for higher profits, even if the risk of failure is also higher. First-time women farmers tend to prefer low-risk crops like hot pepper, which requires less labor and less maintenance and gives a good yield over a period of 6 months. 
• Optimizing Limited Resources: Our expert agronomists guide farmers in optimizing limited resources, including land, water, and inputs. Making informed choices for better yields and income is key to farmers’ success. Of course, trade-offs occur between capital availability and input selection. It’s all about making informed choices for a better yield and income.
• Adapting to Climate Change : Climate change poses a significant threat to smallholder farmers. Our business plan training helps farmers to foresee what could go wrong due to climate and to mitigate these risks. During the rainy season, for instance, farmers can plan for raised bed cultivation and choose crops that can withstand water stress. During dry seasons, they can plan to use shade nets to lower heat exposure and organic mulch to conserve soil moisture. By adopting climate-smart agricultural techniques such as crop diversification, intercropping, and integrated pest management, farmers reduce the risk of crop failure and income loss and build greater resilience to the impacts of climate change. 
• Maximizing Resource Efficiency and Environmental Benefits : Farm business plans promote regenerative farming practices such as less tillage, border crops, and crop rotation, which benefit soil health. For example, using marigold as a border crop has multiple benefits, including attracting pests away from the main crop, bringing natural predators to control the pests, and helping to control nematodes. These kinds of integrated pest management practices reduce the need for chemical pesticides, thereby lowering investment costs and protecting the environment.
• Utilizing Market Analysis : Understanding market dynamics and demand fluctuations is crucial. Our training helps farmers select crops and varieties that are appropriate for their location and that meet market demands, ensuring they produce crops that are both resilient and marketable.
• Embracing Financial Planning : We train small-scale farmers how to estimate the investment required for vegetable production. By providing financial planning support, we enable farmers to make informed decisions about their agricultural investments and what climate-smart practices they will implement.

At EWS-KT, we’re committed to transforming the lives of smallholder farmers by positioning vegetable production as an attractive business opportunity. Through farm business plans and comprehensive technical training, we empower smallholders to thrive in the face of challenges, ultimately enhancing their livelihoods.

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