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How to Write a Keynote Speech

Last Updated: October 28, 2022 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 111,082 times.

A good keynote speech is gripping and inspiring. It sets the tone for the event, program, or conference, and it can really unify the audience. If you’ve been invited to write and give a keynote speech (congrats!), you might not be sure where to start, or maybe you’re looking for tips to elevate your speech to the next level. Either way, we’ve got you covered! This article will walk you through how to craft a memorable keynote speech from start to finish.

Brainstorming Ideas for the Keynote Speech

• If there is a theme of the event, you may use this as your purpose or inspiration for the speech. For example, if the theme of the event is “Social Responsibility,” the purpose of your speech may be to explore your experiences with social responsibility on a professional and personal level.

• For example, if your audience is within an age range of 20-30 and are social responsibility advocates, you may make the speech light, engaging, and full of specialized language that you know your audience will understand.

• For example, if you are writing a speech around the theme of social responsibility, you may focus on three key points: the history of social responsibility, the current state of social responsibility, and where social responsibility is headed next.

• You can find the top keynote speeches of 2016 at https://www.bigspeak.com/best-keynote-speakers-of-2016 .

Crafting the Keynote Speech

• For example, if you are writing a keynote speech on diversity in the classroom, you may tell a story about a student of color that you worked with in your classroom as a teacher.
• You may also look in the news for a story about a student of color who publicly spoke out about difficulties with diversity in the classroom, preferably a news story based in your area or country.

• For example, if the purpose of your speech is to discuss social responsibility in the corporate world, you may open with a fact about how consumers tend to buy more if a brand is socially responsible.

• For example, your purpose may appear as, “I am here today to talk to you about social responsibility, the theme of this conference and the theme of much of my professional work.”

• For example, you may make a funny aside that is self-deprecating, such as, “I wasn’t always a great teacher. Sometimes, I was known as the fun teacher or the angry teacher. Not always the great one.”

• For example, you may highlight terms like “unity,” “engagement,” and “social consciousness” in your speech by returning to them at least twice. You may begin the speech by mentioning these terms and then return to them again later in the speech.

• For example, you may use a funny saying that you use with your students in your classroom in the speech. Or you may use less formal words and terms to keep the tone of the speech conversational.

• For example, you may have a call to action that refers to the story or fact you used at the beginning of your speech: “Just like my student who reached out to a peer in need, I ask you all now to be vulnerable, to try to reach out to someone in your community who needs help.”

Polishing the Keynote Speech

• When you read the speech aloud, notice if you skip over any words. You may be able to remove any words you skip over for flow.
• If you read the speech aloud to others, you can ask them for feedback. Ask them if they found any parts of the speech boring or hard to follow. Be open to getting constructive feedback on the speech so it is at its best.

• Correct punctuation is especially important if you are going to read the speech aloud to an audience, as the punctuation will tell you when to pause or take a breath. Often, a comma means pausing in your speech and a period means taking a short breath.

• If there is a time constraint for the speech, you should also time yourself reading the speech to confirm it is within the limit.

Expert Q&A

You Might Also Like

• ↑ https://writingcenter.unc.edu/tips-and-tools/brainstorming/
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ http://www.huffingtonpost.com/mitch-ditkoff/post_3868_b_1868754.html
• ↑ https://professional.dce.harvard.edu/blog/10-tips-for-improving-your-public-speaking-skills/
• ↑ https://www.toastmasters.org/Magazine/Articles/Six-Rules-of-Humor
• ↑ https://www.forbes.com/sites/jeffschmitt/2013/07/16/10-keys-to-writing-a-speech/#25d3cdba4fb7
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/11-2-steps-of-a-conclusion/
• ↑ https://writingcenter.unc.edu/tips-and-tools/reading-aloud/
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/editing-and-proofreading-techniques

About This Article

A good keynote speech is inspiring and can set the tone for an entire event. Start your speech with an engaging anecdote to grab your listeners' attention. The story can be from your own experience and should relate to the topic of the event. Then, tell your audience what the purpose of your speech is. You might say something like, “I am here to talk to you today about social responsibility, which is the theme of the conference and the theme of my professional work." Use a little humor and a light-hearted tone to keep the speech engaging and make it more memorable. Make sure to write the speech along the lines of how you normally talk so it sounds natural when read out loud. At the end of your speech, finish with a strong call to action. This part of the speech should compel listeners to do something to help the cause. For example, if you're giving a speech for a humane society, you may encourage listeners to volunteer at their local shelter. To learn how to polish your keynote speech, read more from our Writing co-author! Did this summary help you? Yes No

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How to Write a Keynote Speech: A Step-by-Step Guide

Keynote speeches are an important part of many events, from corporate conferences and seminars to graduations and charity galas. If you have been tasked with delivering a keynote speech, you may be wondering where to start and how to create a presentation that will resonate with your audience. In this step-by-step guide, we’ll provide you with the tools and tips to help you write a compelling keynote speech that will leave a lasting impression on your listeners.

Understanding the Purpose of a Keynote Speech

A keynote speech serves as the foundation for the entire event. It sets the tone, establishes the main theme, and creates a connection between the speaker and the audience. Before you start working on your keynote speech, it's important to understand the various elements that make up a successful presentation.

When preparing for a keynote speech, it's important to consider the audience and their expectations. The speech should be tailored to the specific event and audience to ensure maximum impact. This means taking into account the demographics of the audience, their interests, and their level of expertise in the topic being discussed.

Additionally, a good keynote speech should be well-structured and organized. It should have a clear introduction, body, and conclusion. The introduction should grab the audience's attention and set the tone for the speech. The body should provide relevant and interesting information, and the conclusion should summarize the main points and leave the audience with a memorable takeaway.

Defining a Keynote Speech

A keynote speech is a presentation that is intended to inspire, motivate, and engage an audience. It's an opportunity for a speaker to share their ideas, vision, and insights on a particular topic. Unlike other presentations, a keynote speech is designed to be memorable and impactful. Good keynote speeches are able to capture the audience's attention and keep them engaged throughout the presentation.

One of the key elements of a successful keynote speech is the ability to tell a story. People are naturally drawn to stories, and a well-crafted story can help to convey a message in a memorable and impactful way. The story should be relevant to the topic being discussed and should help to illustrate the main points of the speech.

The Role of a Keynote Speaker

The role of a keynote speaker is to act as a thought leader and inspire the audience by conveying a compelling message that is relevant and meaningful to the event. They represent the values and goals of the event, and their speech should be aligned with the overall theme of the conference or gathering. The speaker should also be able to connect with the audience on a personal level, creating a memorable experience.

Another important aspect of being a keynote speaker is the ability to engage the audience. This can be done through the use of humor, storytelling, and interactive elements. Engaging the audience helps to keep them interested and invested in the presentation, which can lead to a more memorable and impactful experience.

Setting the Tone for the Event

A well-crafted keynote speech sets the tone for the entire event. The speech should establish the main theme, outline the goals of the conference, and motivate the audience to become more engaged. The speaker must understand the challenges facing the audience and offer insights that will help them overcome those obstacles.

In addition to setting the tone, a keynote speech can also help to build excitement and anticipation for the rest of the event. By providing a memorable and impactful experience, the audience will be more likely to stay engaged throughout the event and take away valuable insights and information.

Overall, a keynote speech is an important element of any event. It sets the tone, establishes the main theme, and creates a connection between the speaker and the audience. By understanding the various elements that make up a successful keynote speech, you can create a presentation that is memorable, impactful, and tailored to the specific needs of your audience.

Knowing Your Audience

One of the key elements of a successful keynote speech is understanding your audience. The more you know about the people you are addressing, the better equipped you are to craft a message that will resonate with them.

Researching Your Audience

Before you start writing your keynote speech, it's essential to research your audience. You need to know what their interests are, what motivates them, and what challenges they are facing. This will help you tailor your message to their needs and create a connection with them.

Adapting Your Message to the Audience

Once you have researched your audience, you need to adapt your message to their needs. This means using language and examples that resonate with them. You want to craft a message that is not only relevant but also compelling and memorable.

Engaging the Audience

Engaging your audience is the key to a successful keynote speech. You want to connect with them on a personal level and create an emotional response. This can be done through the use of storytelling, humor, and interactive exercises. It's essential to keep the audience engaged throughout your speech, so they leave feeling inspired and motivated.

Crafting a Compelling Message

A keynote speech needs to have a clear and compelling message that resonates with your audience. You want to provide insights and offer a new perspective that will leave a lasting impact.

Identifying Your Main Points

Your keynote speech should have a clear structure that outlines the main points you want to convey to your audience. Identify the key messages you want to communicate and how they relate to the event's theme. Make sure these key points are relevant to your audience.

Developing a Strong Thesis

Your thesis statement is the central message of your keynote speech. It should be clear, concise, and compelling. Your thesis should capture the main idea of your presentation and should be an underlying theme throughout your speech.

Using Stories and Examples

Stories and examples are a great way to engage your audience and make your message relatable. Use real-life examples and stories to illustrate your main points and help the audience understand the impact of your message.

Organizing Your Keynote Speech

The structure of your keynote speech is essential to its success. Proper organization helps the audience follow your message and stay engaged from start to finish.

Creating an Outline

A clear outline is the foundation of your presentation. It helps you create a roadmap that outlines the key elements of your keynote speech and ensures that you don't miss any important points. The outline should be structured in a logical order that makes sense to your audience.

Structuring Your Speech

Your keynote speech should have a clear structure that follows your outline. Begin with an opening that captures the audience's attention and establishes the main theme. Move on to the body of your speech, which should be structured around your main points. Finally, conclude your speech by summarizing your message and leaving the audience with a clear call to action.

Balancing Information and Entertainment

The best keynote speeches strike a balance between providing valuable information and entertaining the audience. You don't want to overload your listeners with too much information, as they may become overwhelmed. Use humor, personal anecdotes, and real-life examples to keep the audience engaged and entertained.

ChatGPT Prompt for Writing a Keynote Speech

Chatgpt prompt.

Please craft a speech that will serve as the main address at an event, providing a comprehensive and engaging overview of the theme or purpose of the occasion. This speech should be well-crafted and thoughtfully written, incorporating a clear and compelling message that resonates with the audience and leaves a lasting impression.

[ADD ADDITIONAL CONTEXT. CAN USE BULLET POINTS.]

Writing a successful keynote speech takes time, preparation, and effort. By following these step-by-step guidelines, you'll be able to create a speech that is engaging, inspiring, and memorable. Remember, the key to a successful keynote speech is understanding your audience, crafting a compelling message, and delivering it in an organized and entertaining way. So, get ready to inspire and motivate your audience with your powerful keynote speech!

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6 Keynote Speaker Speech Examples

Are you preparing to deliver a keynote speech but feeling unsure about how to structure your message for maximum impact?

A well-written keynote speech can inspire, educate, and leave a lasting impression on your audience.

Keynote Speaker Speech Examples

As a seasoned speechwriter with 30 years of experience, I’ve had the privilege of writing speeches for a wide range of events and purposes.

In this article, I’ll share six keynote speaker speech examples that demonstrate effective techniques for engaging your audience and delivering your message with clarity and conviction.

1. The Power of Perseverance

Good evening, everyone. I stand before you today as a testament to the power of perseverance. When I started my business 20 years ago, I had no idea of the challenges that lay ahead. I faced countless setbacks, failures, and moments of self-doubt. But through it all, I held onto my vision and refused to give up.

The road to success is rarely a straight line. It’s filled with twists, turns, and obstacles that can make you question your abilities and your purpose. But I’m here to tell you that every challenge you face is an opportunity to grow, learn, and become stronger.

Perseverance is not about being perfect or having all the answers. It’s about having the courage to keep going, even when the path ahead is uncertain. It’s about believing in yourself and your vision, even when others doubt you. And it’s about embracing failure as a necessary step on the journey to success.

So today, I challenge you to embrace the power of perseverance in your own lives. Set big, audacious goals and pursue them with unwavering determination. When you face setbacks, don’t let them define you. Use them as fuel to propel you forward. And most importantly, never, ever give up on your dreams.

— END OF SPEECH —

Commentary: This inspiring speech about perseverance is perfect for motivating audiences to overcome challenges and pursue their goals relentlessly. It draws on the speaker’s personal experiences to convey a powerful message of resilience and determination.

2. The Future of Innovation

Innovation. It’s a word that gets thrown around a lot these days. But what does it mean? And more importantly, what does it mean for the future of our society?

As someone who has spent my career at the forefront of technological innovation, I can tell you that the pace of change is accelerating at an unprecedented rate. New technologies are emerging every day that have the potential to transform the way we live, work, and interact with each other.

But with great power comes great responsibility. As we push the boundaries of what’s possible, we must also consider the ethical implications of our actions. We must ensure that the technologies we create are used for the greater good and not just for personal gain.

So what does the future of innovation look like? I believe it will be defined by three key trends: sustainability, inclusivity, and collaboration.

Sustainability means developing technologies that are environmentally friendly and socially responsible. It means finding ways to reduce our carbon footprint and create a more sustainable future for generations to come.

Inclusivity means ensuring that everyone has access to the benefits of innovation, regardless of their background or socioeconomic status. It means creating technologies that are accessible, affordable, and user-friendly for all.

And collaboration means breaking down silos and working together across industries and disciplines to solve the world’s most pressing challenges. It means recognizing that no one person or organization has all the answers and that we’re stronger when we work together.

The future of innovation is not just about creating new technologies. It’s about using those technologies to create a better world for all. And that’s a future worth fighting for.

Commentary: This thought-provoking speech tackles the important topic of innovation and its implications for the future. It’s suitable for audiences interested in technology, sustainability, and social responsibility.

3. The Art of Leadership

Leadership. It’s a term that gets thrown around a lot, but what does it mean? Is it about having a fancy title or a corner office? Is it about giving orders and expecting others to follow?

In my experience, true leadership is about something much deeper. It’s about the ability to inspire, motivate, and guide others towards a common goal. It’s about having the courage to make tough decisions and the humility to admit when you’re wrong. And most importantly, it’s about putting the needs of your team and your organization above your own.

So how do you become an effective leader? Here are three key principles that I’ve learned throughout my career:

First, lead by example. As a leader, your actions speak louder than your words. If you want your team to be honest, hardworking, and accountable, you need to embody those qualities yourself. You need to be willing to roll up your sleeves and do the work alongside your team, rather than just giving orders from on high.

Second, communicate openly and transparently. Your team needs to know what’s expected of them, what the goals and priorities are, and how their work fits into the bigger picture. They also need to feel heard and valued, which means creating an environment where everyone feels comfortable speaking up and sharing their ideas.

And third, invest in your people. Your team is your most valuable asset, and it’s your job as a leader to help them grow and develop. That means providing opportunities for learning and advancement, recognizing and rewarding great work, and being a coach and mentor to those who need it.

Leadership is not about having all the answers or being perfect. It’s about being authentic, empathetic, and committed to the success of your team. It’s about inspiring others to be their best selves and working together towards a common purpose.

So as you go forward in your leadership journey, keep these principles in mind. Lead by example, communicate openly, and invest in your people. And most importantly, never lose sight of the fact that leadership is a privilege and a responsibility, not just a title or a position.

Commentary: This insightful speech offers practical advice on effective leadership principles. It’s ideal for inspiring current and aspiring leaders in various fields to lead with authenticity, empathy, and a commitment to their team’s success.

4. Finding Your Purpose

Have you asked yourself what your purpose in life is? It’s a question that has puzzled philosophers, theologians, and ordinary people for centuries. But I believe that finding your purpose is not some abstract, esoteric pursuit. It’s a deeply personal journey that starts with understanding who you are and what you value most.

So how do you find your purpose? Here are three steps that have helped me on my journey:

First, identify your passions and strengths. What are the things that make you come alive? What are the activities that you lose yourself in, where time seems to stand still? What are the skills and talents that come naturally to you? These are clues to your unique gifts and the areas where you have the most potential to make a difference.

Second, look for the intersection between your passions and the needs of the world. Your purpose is not just about what makes you happy, but also about how you can use your gifts to serve others and make a positive impact. Look for the problems that need solving, the people who need help, and the causes that inspire you. Find ways to align your passions with a sense of purpose and meaning.

And third, take action. Finding your purpose is not a one-time event, but an ongoing process of discovery and growth. It requires courage, vulnerability, and a willingness to step outside your comfort zone. Start small, but start somewhere. Volunteer for a cause you care about, take a class to develop a new skill or reach out to someone who inspires you. The more you engage with the world and explore your passions, the clearer your purpose will become.

Finding your purpose is not easy, but it’s worth it. It’s what gives your life meaning and direction, and what allows you to make a difference in the world. So don’t be afraid to ask the big questions and follow your heart. Your purpose is waiting for you, and the world needs what you have to offer.

Commentary: This thought-provoking speech encourages audiences to embark on a journey of self-discovery to find their true purpose in life. It offers practical steps for identifying passions, aligning them with the needs of the world, and taking action to make a positive impact.

5. Embracing Change

Change. It’s a word that can strike fear into the hearts of even the most experienced leaders. But in today’s fast-paced, constantly evolving business environment, change is not just inevitable – it’s essential for survival and success.

So how do you embrace change and lead your organization through times of uncertainty and disruption? Here are three strategies that I’ve found to be effective:

First, cultivate a mindset of adaptability and resilience. Change can be uncomfortable and even painful at times, but it’s also an opportunity for growth and innovation. Rather than resisting change or trying to maintain the status quo, embrace it as a chance to learn, experiment, and evolve. Encourage your team to do the same, and create a culture where taking risks and trying new things is celebrated rather than feared.

Second, communicate early and often. Change can be unsettling for people, especially when they don’t understand the reasons behind it or what it means for them. As a leader, it’s your job to provide clarity, transparency, and reassurance throughout the change process. Share your vision for the future, explain the rationale behind decisions, and be honest about the challenges and opportunities ahead. Listen to your team’s concerns and feedback, and involve them in shaping the path forward.

And third, lead with empathy and compassion. Change can be emotionally taxing for people, and it’s important to acknowledge and support them through the process. Take the time to understand their perspectives and needs, and provide resources and support to help them navigate the transition. Recognize that everyone responds to change differently, and be patient and understanding as they work through their challenges and fears.

Embracing change is not easy, but it’s a critical skill for leaders in today’s world. By cultivating adaptability, communicating transparently, and leading with empathy, you can help your organization not just survive change, but thrive in the face of it.

Commentary: This practical speech offers strategies for leaders to embrace change and guide their organizations through times of uncertainty. It’s suitable for business audiences facing disruption and seeking to cultivate a culture of adaptability and resilience.

6. The Power of Storytelling

Stories have the power to captivate, inspire, and transform. They can transport us to different worlds, make us feel deep emotions, and connect us in profound ways. But stories are not just for entertainment – they are also a powerful tool for communication, persuasion, and leadership.

As a speaker, storytelling is one of the most effective ways to engage your audience and deliver your message with impact. Here are three reasons why:

First, stories are memorable. People may forget facts and figures, but they will always remember a good story. When you wrap your message in a compelling narrative, you make it easier for people to understand, relate to, and retain. You give them a hook to hang their understanding on, and a way to connect your ideas to their own experiences and emotions.

Second, stories are persuasive. Stories have the power to change minds and influence behavior in ways that logical arguments and data alone cannot. When you tell a story, you create an emotional connection with your audience that can break down barriers and open them up to new perspectives. You can use stories to challenge assumptions, highlight injustices, and inspire people to take action.

And third, stories are universal. No matter who your audience is or what your message is, stories have the power to transcend boundaries and bring people together. They tap into the shared human experience and create a sense of community and common purpose. When you tell a story, you invite your audience to see the world through your eyes and to empathize with your perspective.

So how do you become a master storyteller? Here are three tips:

First, know your audience. Before you craft your story, take the time to understand who you’re speaking to and what matters to them. What are their hopes, fears, and values? What challenges are they facing, and what solutions are they seeking? The more you know about your audience, the better you can tailor your story to resonate with them.

Second, be authentic. The best stories are the ones that come from the heart. Don’t try to be someone you’re not or tell a story that doesn’t feel true to you. Share your own experiences, vulnerabilities, and lessons learned. Be honest about your struggles and your triumphs. When you speak from a place of authenticity, your audience will sense it and connect with you on a deeper level.

And third, practice, practice, practice. Storytelling is a skill that takes time and effort to master. The more you do it, the better you’ll become at crafting compelling narratives, delivering them with confidence, and adapting to your audience’s responses. Seek out opportunities to tell stories in different contexts and formats, and get feedback from trusted peers and mentors.

The power of storytelling is within your reach. By understanding your audience, being authentic, and practicing your craft, you can become a master storyteller and use this powerful tool to inspire, persuade, and lead.

Commentary: This engaging speech highlights the power of storytelling as a tool for effective communication and leadership. It offers practical tips for crafting compelling narratives that resonate with audiences and inspire action, making it suitable for speakers and leaders across various fields.

Crafting a compelling keynote speech takes skill, practice, and a deep understanding of your audience and message.

By studying these six examples and incorporating the techniques they demonstrate, you can elevate your keynote speaking abilities and make a lasting impact on your listeners.

Remember, a great keynote speech is not about perfection, but about authenticity, connection, and the power of your ideas.

So be bold, be yourself, and let your passion shine through.

Your audience will thank you for it.

10 Steps How to Write a Keynote Speech

Learning how to write a keynote speech is an essential skill that can significantly impact your listeners, whether you’re addressing a business conference, an educational event, or a community meet-up. A keynote is more than just a talk; it’s an opportunity to inspire, inform, and connect with your audience on a deeper level. To craft a speech that resonates and sticks with your listeners, it’s crucial to combine relevant content with a compelling delivery. This guide will take you through the necessary steps to create a keynote speech that not only conveys your message effectively but also engages and moves your audience.

Writing a keynote speech requires a thoughtful approach to structuring your content and presenting it in a way that captures and retains the audience’s attention. It’s about balancing informative content with a captivating presentation style to maintain audience engagement throughout the session. The following sections will provide you with a step-by-step process to construct a keynote that not only delivers your main message clearly but also makes a memorable impact on your listeners. By the end, you should have a solid understanding of how to craft a keynote speech that resonates with your audience and leaves a lasting impression.

What is a Keynote Speech?

A keynote speech is the main talk at an event or conference, setting the mood and focus for everything else that follows. It’s usually given by someone important or knowledgeable who aims to get the audience excited and thinking. The purpose of a keynote is to share important ideas or messages in a way that’s interesting and motivates people to learn or do something new. A good keynote talk should grab the audience’s attention, make sense to them, inspire them, and stick in their minds even after the event is over.

Key parts of a great keynote speech include:

• Interesting Topic: Keeps the audience listening.
• Clear Message: Easy for everyone to understand.
• Motivating: Gets people excited or ready to act.
• Unforgettable: Stays with the audience afterwards.
• Encouraging Action: Makes people want to do something with what they’ve learned.

How to Write a Keynote Speech?

1. understand your audience.

Before you start writing your keynote, spend time understanding who will be in your audience. Consider their age, profession, interests, and what they hope to gain from listening to you. This knowledge will help you tailor your message to resonate with them, ensuring your content is relevant and impactful. When you speak directly to your audience’s needs and expectations, you create a stronger connection and increase the likelihood that your message will be well-received and remembered. You can read more about how to understand your audience here .

2. Define Your Core Message

Identify the one main idea you want your audience to remember after your speech is over. This core message should be clear, concise, and impactful. All elements of your speech should support or relate back to this central idea, ensuring a coherent and focused delivery. Having a well-defined message helps prevent your speech from becoming disjointed or meandering and makes it easier for your audience to follow and remember your key points.

3. Start Strong

Your opening sets the tone for the entire speech and determines whether your audience will be engaged or not. Begin with something that will catch their attention immediately—this could be a startling statistic, a provocative question, or a personal anecdote. A strong start not only captivates your audience but also establishes your credibility and sets up the audience for the main content of your speech, making them eager to listen to what you have to say next.

4. Structure Your Content

Organize your speech into a clear introduction, body, and conclusion. The introduction should introduce your core message and outline what you will cover. The body should delve into your main points, providing evidence and examples to support each one. Finally, the conclusion should tie everything together, reinforcing your core message and leaving the audience with something to remember. A logical structure helps guide your audience through your speech and aids their understanding.

5. Make It Personal

Incorporating personal stories or anecdotes can make your speech more engaging and relatable. Sharing your experiences or lessons learned can help illustrate your points in a way that resonates with the audience, making your message more memorable. However, ensure that your stories are relevant and add value to your message, rather than serving as mere distractions.

6. Use Simple Language

Clarity is key in a keynote speech. Use simple, straightforward language to ensure that your audience can easily understand and absorb your message. Avoid jargon, acronyms, or overly complex vocabulary that might confuse or alienate listeners. Remember, the goal is to communicate your message effectively, not to impress with fancy language.

7. Engage Your Audience

Keep your audience interested and involved by making your speech interactive. Ask questions, invite audience participation, or include brief activities that reinforce your points. Engagement helps maintain attention and can make your message more impactful, as active participation enhances memory retention and makes the experience more enjoyable for listeners.

8. Incorporate Visuals

Visual aids can help illustrate your points and add interest to your presentation. However, it’s important to use them judiciously—make sure each visual serves a clear purpose and supports your message. Avoid cluttered slides or irrelevant images that can distract from your content. When used effectively, visuals can enhance understanding and retention of your message.

9. Practice Your Delivery

Rehearsing your speech multiple times is crucial to delivering it confidently and smoothly. Practice helps you refine your timing, work on your intonation and pacing, and become more familiar with your material. It also allows you to identify and fix any awkward phrasing or transitions, ensuring your delivery is polished and professional.

10. End With a Call to Action

Conclude your speech with a clear call to action, encouraging your audience to take a specific step or change their thinking based on your message. A strong ending leaves a lasting impression and maximizes the impact of your speech, making it more likely that your audience will remember and act on your words.

10 Quick Tips for Crafting an Engaging Keynote Speech

• Know Your Audience: Understand the demographics, interests, and expectations of your audience to tailor your message accordingly.
• Define Your Message: Clearly identify the main idea or message you want to convey and ensure all parts of your speech align with this central theme.
• Start Strong: Begin your speech with a compelling opening that grabs attention, whether it’s an intriguing fact, a thought-provoking question, or a relatable story.
• Structure Your Content: Organize your speech into a clear introduction, body, and conclusion. Ensure each section flows logically into the next.
• Make It Personal: Share personal stories or experiences to create a connection with your audience. This can make your message more relatable and impactful.
• Use Simple Language: Avoid jargon and complex language. Speak clearly and concisely to ensure your audience understands and retains your message.
• Engage Your Audience: Use rhetorical questions, interactive elements, or brief activities to maintain interest and encourage audience participation.
• Incorporate Visuals: Use slides, videos, or other visual aids to reinforce your message, but ensure they are clear and not overly distracting.
• Practice, Practice, Practice: Rehearse your speech multiple times to refine your delivery, timing, and to feel more confident on stage.
• End With a Call to Action: Conclude your speech with a clear and compelling call to action, inspiring your audience to think or act differently based on your message.

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Guide to Planning, Writing, and Delivering a Killer Keynote Speech

by Janice Tomich, Public Speaking Coach

• Presentation Planning & Public Speaking Skills

Being invited to deliver a keynote address is a great honor.

It’s exhilarating. A compliment to your expertise.

I’m a public speaking coach . A client of mine recently was asked to deliver the keynote address at a large women’s tech event. She was new to public speaking. This was her first high-stakes conference opportunity.

She’s a seasoned leader in an industry with few female colleagues. Although she loves her job, at times her career has been rough. The conference organizers asked her to share her perspective with young women new to the field to help them navigate the inevitable difficulties of being a woman in tech—and also give them advice on how to enjoy the ride.

Her excitement and nervousness were palpable. That’s how it feels when you’re asked to give the keynote.

Being asked means that others value your ideas, thoughts, and vision. You know it’s a big opportunity. A keynote speech provides an opportunity to inspire others like no other.

But if you’ve been asked to share what you’ve experienced throughout your career (or even lifetime) it can be a daunting ask.

With the honor of delivering a keynote comes the responsibility to deliver an address that will inspire your audience to take action.

Table of Contents

What Is a Keynote Speech?

A keynote speech stands above other public speaking opportunities because event organizers make it the highlight of the agenda. Large events often leverage the keynote speaker to attract attendees.

The theme of a keynote is usually set by the event’s theme.

For multi-day events like conferences the keynote is often (but not always) scheduled on the last day. Scheduling the keynote for the end of the event builds excitement and anticipation. Other times the keynote is scheduled near the beginning of an event, and in this case the role of the keynote speaker is to set the tone. Knowing when you’ll be speaking (at the beginning or at the end of the event) impacts the type of keynote speech you should create.

A keynote speaker is usually given a substantial amount of time to speak, often 45 to 60 minutes over dinner. Unlike a shorter presentation, keynote addresses give you a brilliant opportunity to go deep. TO show the breadth of your expertise. To invite your audience along through the ups and downs, ins and outs of a storyline. Your speech can be complex and include unanticipated twists and turns (while of course staying on track with your core message.)

If you’re lost and unsure about how to make your presentation compelling, I can help.

How Long Should A Keynote Be?

There are only a few hard and fast rules about the length of a keynote speech:

• The length of the speech is ultimately dictated by the amount of speaking time allocated by the event organizer.
• The length of the speech should be however long it takes you to clearly and concisely deliver a speech that inspires your audience.

Essentially, just enough time and not too much. 

P ro Tip: The amount of time allocated by the organizers is not always set in stone, especially in the early days of organizing an event. Keep the line of communication open with your organizer. The time frame might be open to adjustment or negotiation.

What Makes a Keynote Speech Compelling and Memorable?

An engaging, inspiring keynote presentation encourages the audience to envision what they are capable of. The best keynote speeches don’t just inform—they compel the audience to take action.

Keep two things top of mind as you plan:

• Focus on one main message (your throughline).
• Put yourself in the hearts and minds of your audience. Think of this as a research project as much as an exercise in empathy. Take the time to learn about what your audience wants to know. Learn how they need to hear it.

Going back to my example, the key message of my client who keynoted at the tech conference was resilience .

How did this key message turn into a speech?

She told funny, heart-wrenching stories, including some stories which were excruciating for her at the time they happened. These stories showed her drive to succeed. She spoke candidly about the problems she had come up against in her career. Then she revealed how she solved these problems and the benefits that transpired. Throughout the whole speech, she tapped back into her key message— resilience.

How Much Time Should You Devote to Preparation?

More time than you think.

I have never had a client tell me, “I wish I had spent less time preparing my keynote.”

They’re always glad they invested a good amount of time. Feeling completely ready in the days leading up to the event is worth it.

Nancy Duarte, the author of Resonate , works with industry giants on their keynote speeches. Duarte recommends you spend 30 hours on content creation for a 1-hour speech. (This doesn’t include building the slide deck or practicing the speech).

Here’s my breakdown of the time it takes to be fully prepared to step on stage to deliver your keynote address:

• 30 hours to research your speech and develop the keynote content
• 30 hours to create your keynote slide deck
• 30 hours of practicing your delivery

90 hours likely seems like a lot of time, but that’s what it takes to create and develop an inspirational, career-boosting keynote.

Your first rough draft will be just that … rough. Keynote speech writing is never a one-and-done process. To really nail it you need to get feedback and let the speech, slide deck, and delivery evolve over time. The results are worth it.

How Much Lead Time Do You Need?

Keynotes are a rich opportunity to give an audience perspective into who you are and what you know.

You should allow for 3 months (and a minimum of 2 months) of lead time before you deliver your keynote.

However, life does not always go according to plan. You may not have a lot of time left to prepare. I offer a presentation coaching service called Crunch Time for when you’ve been asked on short notice (a speaker may have become ill) or you have been consumed with other projects and need support to deliver an engaging speech.

Planning a Keynote Speech: Who is your audience? What is your intention?

Your goal should be to take your body of work and experience and use that to resonate with your audience. Inspire them to action. Your words of wisdom will become part of their life experience and create a legacy which will stick with them for years.

“It’s all about the audience—not about you.” These are wise words I’ve never forgotten, delivered to us on the first day of class of my communication degree.

In my work supporting clients through presentation planning, I’m always checking in to ensure that the audience will be able to understand What’s In It For Them (WIIFT in marketing terms). Remembering to center on WIIFT is crucial. It’s the foundation for a successful keynote.

Your intention is important too—equally important, actually. Why are you giving the keynote? What do you want to have happen because of it? Knowing your own “why” and how it relates to the needs of your audience puts you on track to engage and inspire.

How To Write A Keynote Speech

1. establish your throughline.

After you have a good understanding of who your audience is and what your intention is in delivering your keynote it’s time to establish your throughline. Identify which theme or concept you want to speak about.

My client who was keynoting the tech conference planned to speak on resiliency, which is a broad topic. I encouraged her to dig deeper. Upon reflection, she realized that much of her success stemmed from her commitment to creating and building relationships.

She evolved the throughline. The theme of the keynote became developing resiliency through relationships .

2. Brainstorm with an open mind and big wall

Once you’ve decided on your throughline it’s time to find an open wall and a stack of post-it notes.

In freewriting-mode write down any and all ideas that come bubbling up that will support your theme. Take lots of breaks. I promise you’ll come back with fresh ideas each time.

3. Step back and group ideas into themes

Stand back once your wall is filled with ideas. Notice common themes. Place similar ideas into three groups.

What you see is three arguments or points of proof that support your throughline.

4. Pare down to the best ideas

Now sweep through and dispense of any of your ideas that strike you as weak or you don’t feel passionate about.

5. Order your ideas

Place the ideas that remain into a logical order, so that they flow from one idea to the next. That’s your outline. Transfer these concepts to a Google Doc or put pen to paper. You’ve got the bones of a good keynote speech already.

Don’t write out a script word-for-word. Instead, think about what you want to speak about for each of your points. Flesh them out, making notes about what you want to say.

You’ve invested a large amount of time creating the content. Every component of a keynote is important. So now let’s focus on how you open, close, and title your keynote.

How To Open A Keynote Speech

I suspect you’ve been to at least a few presentations where you felt bored by the speaker after just a few minutes.

Too many speakers begin with a status quo opening such as citing their CV or meticulously outlining what they “want to talk with you about.”

You can do better.

My client started her keynote off with a dose of humor rooted in her own personal experience. She talked about the inappropriate clothes she wore to an interview and the hilarious story of what she did to gain access to the building.

Here are a few more ideas to open your keynote speech:

• Start your speech by addressing the elephant in the room to address a negative bias your audience may be thinking. Perhaps you are quite young and your audience is older. You could begin by saying, “You are probably looking at me thinking she’s twelve years old and what could she know. And you’d be right…”
• Quote a startling statistic. Often keynotes focus on living out dreams. This statement will have your audience’s interest piqued, “The average person has over 1,460 dreams a year”.
• Begin a story that you can use to weave and thread your presentation together. You could begin by sharing a story of how a mentor helped. Throughout your presentation continue the story dropping the nuggets of wisdom of what your mentor said and how she helped.

It’s crucial that you grab your audience’s attention right from the start – that you hook them with your first words.

How To Close a Keynote Speech

Finish your keynote with clarity and power. I’ve listened to too many speeches and keynotes where the ending was weak. They didn’t live up to the energy of the body of work.

My client decided to loop back to the chain of events that happened before her interview, narrating how she hung in there, even when things weren’t going according to plan.

Here are some excellent approaches to closing your keynote powerfully:

Loop back to how you began your speech. If you began your speech by talking about the elephant in the room, tag back to provide assurance that you have.

Wrap up a story you teased in your opening and then threaded throughout the speech.

If you began your keynote with a stat or quote reference it again at the end by summarizing how you proved it was true.

A tenet I firmly stand by that it’s not good enough to just leave your audience inspired . You must leave them inspired to do somethin g. Close your speech with a clear call to action to do something tangible that will make a difference to them and/or their community.

Choosing a Title for Your Keynote

Your title is your audience’s first introduction to what they will hear. Finding the ‘right’ title makes them want to listen.

If a compelling title comes to mind before or as you are developing and creating your speech, write it down. But don’t worry if you’ve planned out your whole speech and still don’t have a title idea. The best titles often come to us right at the end. You’ll have lots of ideas to play with when you’ve finished gathering your content.

Here is a trick while working with an editor at Inc.com: first craft a title, then play with variations of that title by using words that will get attention or have an inherent hook embedded within them.

Here’s an example of how I played with titles before settling on one for this article:

My initial ideas were

Both titles are merely functional. They’re lackluster and don’t reflect the complexity of the article itself, which goes beyond merely “writing” a keynote.

I rephrased it to expand on the topic and add a bit more punch:

Better, but I knew I could do better.

I liked it. It is more eye catching and it indicates a comprehensive “guide” that promises not just a “how to” article, but in-depth advice that speaks to creating an excellent keynote that will be well received.

Invest the time in finding just the right title. It’s worth it. It piques your audience’s interest from their first interaction with you.

How To Practice Your Keynote Speech

Don’t put off practicing until the last minute. Conversely, don’t over-practice until you sound like a robot and have diluted every ounce of passion out of your presentation.

Making good use of your practice time is easy.

I’ve written an extensive guide on how to rehearse for a presentation and I’ve also written on this topic for Inc.com . Read them for tips and techniques to learn your keynote speech easily so you can walk on the stage confidently knowing you’ll nail it. 

I have never had a client tell me they wished they had practiced less. I encourage you to practice only as much as you need to and not a second more.

P ro Tip: When you have a few spots that are giving you difficulties just practice those sections. It’s a poor investment of your time to practice your keynote over and over in its entirety if only a few sections are tripping you up.

​​​​Sucheta Misra Associate VP Inclusion & Diversity and Social Impact Leader

Tips For Creating Your Slidedeck or PowerPoint Presentation

My take on PowerPoint is that it’s a powerful tool that has been dropped into the laps of people who, more often than not, don’t have the training or experience to wield it effectively.

Before PowerPoint, marketing and communication teams would strategize over the best content for the slides. Graphic designers would create them.

These are the three most important things to know about your slide presentation:

• If slides won’t add or support your presentation don’t use them. 
• Create your slides so that they are primarily image-based with a limited amount of text. 
• If you are not a graphic designer hire one. It’s worth it for the stroke of elegance and professional edge they will add. A graphic designer will bring your deck to life. 

If you do decide to use a slidedeck ensure it helps your audience connect the dots and visualize what you are sharing with them.

What To Do Before You Deliver Your Speech

I’m often backstage supporting clients at their events. It’s exhilarating to feel the energy of speakers waiting to go on stage. You can feel the excitement … hearts pounding and voices warming up.

Here are a few tips and techniques professional speakers use to ready themselves, calm their nerves , and warm up their voice before giving a keynote speech:

• If you find yourself not sleeping well or experiencing anxiety in the days leading up to your speech try 4 – 7 – 8 breathing . Three or four rounds should have you feeling calmer and able to fall back to sleep. 
• Keep yourself hydrated. The day before your event up your water intake. This will keep you feeling energetic and your voice lubricated. 
• Make sure you get a good sleep before your keynote. Lack of sleep will knock you off your game. 
• Fifteen minutes before your keynote move your voice up and down through your natural register with vocal exercises so you can use your voice like the fine instrument it is. 
• Just as you are about to speak, if you suffer from dry mouth, take these lozenges to help you articulate with ease. 
• When you arrive at the podium take a few deep breaths, feel your feet on the floor, touch a favourite amulet such as a ring or necklace…and away you go! 

What You Should Do After Your Speech

When you end your speech you’re still not quite finished yet.

Connect with people from your audience. Gather feedback. Some of the richest relationships you will create will happen if you take the time to talk with people after your speaking event. If you have the opportunity, ask for presentation feedback to help you learn what worked and what didn’t.

Don’t ask if they enjoyed your keynote because the response will probably be, “It was great!” Instead, ask what they took away that will make a difference in their life. Ask them what nugget stuck with them. The answers to these questions will provide information to improve your next keynote.

Having your keynote recorded provides a brilliant learning opportunity. Many of my clients tell me they can’t/won’t watch a recording of themselves. I ask them to separate themselves from their egos and embrace the opportunity to learn. You can gain insight into what landed and what didn’t by your audience’s reactions.

Ask for presentation feedback from a trusted advisor. Don’t ask family and friends. A trusted advisor or mentor has the perspective to provide unbiased feedback that your family and friends won’t be able to. A trusted advisor will be able to expertly able to weigh in about your content, your delivery, and the effectiveness of your speech. ¯

Keynote speeches are complex. They have lots of pieces that need to fit together to create an easy, simple flow and to hold your audience in your hands so they will be inspired and learn from you.

Do you need help with your upcoming keynote speech to make sure your audience will leave challenged to take action and be inspired? I have a public speaking coach package that’s perfect keynote speeches.

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