ask education

• LOYALTY PROGRAM

ASK E-ACADEMY

Online learning.

Discover our new ASK Education eAcademy.

Welcome to the new and improved ASK Education eAcademy!

Designed by hairdressers, for hairdressers the ASK Education eAcademy has been newly revamped to bring you a more dynamic approach to learning, where the power of education is truly in your hands! As your #partnersincraft we are here to support your every step as you develop the skills and knowledge that empower you and your salon.

What is the ASK Education eAcademy?

As we support and nurture your personal growth, our digital learning offering provides ready-to-access education at your fingertips. Focused around one simple question, "what would you like to learn?", the ASK Education eAcademy helps you to learn and grow at your own pace with the latest product knowledge and professional know-how available on demand; ready for you to absorb and master at your own pace with 'pick-up-where-you-left-off' functionality.

ONLINE LEARNING WITH THE ASK EDUCATION eACADEMY

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Where can I access the ASK Education eAcademy?

We're changing the way you learn your craft, where physical blends with digital to complement our face-to-face seminars and training opportunities. The new and improved ASK Education eAcademy is available online through your web browser or across any device, with an intuitive interface that's easy to use – motivating you through your learning journey as you expand your knowledge.

What makes the ASK Education eAcademy so special?

We want to inspire you and give you the confidence to become the hairdresser YOU want to be, which is why the ASK Education eAcademy has been developed with a truly user-centric approach enabling you to create your own journey to success:

• The more you use the ASK Education eAcademy the more personalised your learning experience becomes
• Courses and recommendations are tailored just for you
• Celebrate your process and earn badges by completing courses and learning paths
• Search hundreds of courses with access anywhere, anytime and on any device 
• Easily learn everything you want to know
• Be part of a global hairdressing community

Hairdressing is all about craftsmanship, it’s skill-based and there are always more skills to perfect or new techniques and trends to be inspired by. So, what are you waiting for? It's time to unlock your potential with dynamic education that’s always relevant!

Where can I learn more?

Explore our world-class Color, Backbar, Styling and Visionary seminars; developed to enhance the skills you already have and help you do what you do, better.

LEARN ONLINE!

Master any in-salon service by staying on-trend with the latest tips and tricks and essential product knowledge over on the ASK Education eAcademy .

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Ask education.

Adapt. Grow. Succeed. Your passion & knowledge is more powerful than anything else.

SEMINARS 2024

We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

Meeting the needs of an increasingly digital world, we have created a sustainable platform for excellence.

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Ask academy – “home of schwarzkopf”.

Schwarzkopf Professional boasts a big network of Academies and partner locations across the globe, offering the perfect environment for hairdressing enthusiasts to hone their skills, explore new trends , and establish connections . Every location is thoughtfully designed to ignite a passion for hairdressing, offering first-class training experience and educational support. Our Academies form part of a unified global network of creative intelligence which provides a dynamic platform for collaboration and inspiration .

OUR SERVICE-CENTRED APPROACH PUTS YOU, THE HAIRDRESSER, AT ITS HEART...

Be empowered with THE TECHNIQUES to cut, colour and style - refreshed & on trend. Embrace innovative PRODUCTS you can trust to perform. Use relevant TOOLS to achieve technical perfection in your craft.

PROGRESSIVE LEARNING JOURNEY

The ASK Education journey is designed to take your professional skills to the next level. As we shape the future of hairdressing, we are continuously evolving and innovating so you and your salon team can choose the right level to raise your game.

BLENDED LEARNING EXPERIENCE

Through our world-class education offering that’s continuously evolving to keep YOU ahead of the curve as you develop the necessary skills and knowledge to succeed. We understand that every hairdresser is unique, which is why our offer can be customised so you can shape your own journey . Through our service-centred approach – which puts YOU, the hairdresser, at its heart – and our trusted blended learning experience, we provide support to help you hone your craft 24/7 .

PHYSICAL LEARNING

We pride ourselves in offering exceptional education that is accessible to all hairdressers. With our ‘education at your doorstep’ approach, we bring expert knowledge and training right to your salon floor. Our thoroughly skilled trainers are always ready to help and share the latest services and experiences with you all.