chapter 5 case study quizlet

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Chapter 5 Case Study - assignment

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Chapter 5 Cultural Implications Mr. and Mrs. Ebrahimi are refugees from a Middle Eastern nation torn by a severe internal conflict. They arrived in this country 3 years ago, along with their two daughters, who were 11 and 14 years old. During that time, they have worked hard with an international agency to gradually get Mr. Ebrahimi’s aging uncle out of a refugee camp and into the United States. His uncle has now been living with the family for the past 3 months.

Life for the Ebrahimis has been difficult, to say the least; coming to the United States has not solved their problems. Although they feel safer, their youngest child, Dorri, and her great-uncle both have trouble sleeping. “I wake up sometimes,” Dorri says, “and I think I hear people shouting and running in our yard, but there’s no one there.” Her great-uncle exhibits signs of posttraumatic stress, but refuses to talk about it, even to his nephew.

There have been other challenges as well. The girls, Dorri and TalAyeh, quickly adapted to American customs and language in their school, where they were readily accepted. Now, 3 years later, TalAyeh, who is very talented, is applying to music schools and has won two scholarships in voice. This is causing escalated arguments with her parents.

“You should be proud of me for winning scholarships,” she says.

“We will be proud when you do what you’re supposed to do,” her father tells her, “and go to medical school like your mother. This is tradition.”

Mrs. Ebrahimi looked forward to returning to her profession as a pediatrician and was stunned to find that her credentials could not be accommodated without going back to school for a

significant length of time—something that the family has still not been able to afford, even 3 years later.

Despite the urgency of removing his family to safety, Mr. Ebrahimi was always worried about entering Western culture. “I knew morals would be incorrect here,” he says, “and I was right. My children are losing their values, and there are no morals at work either.” When asked to explain, he describes how he recently lost his job “because my uncle fell and broke his leg while trying to clean a window.”

“Of course I could not show up for work for weeks. My uncle had a broken leg! He developed an infection in recovery! I came and went to work now and then as I could, but everyone knows my first duty was to make my old uncle comfortable. What kind of boss wouldn’t understand that?”

“Nobody understands that, Dad,” TalAyeh says sympathetically. “Not here.”

This case study indicates that the Ebrahimi family were refugees. What evidence do you see that this might be creating special problems that may not occur in the larger immigrant population?

How have different rates of acculturation and assimilation affected these family members?

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Course : Mental Health (NUR 115)

University : care hope college.

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Question: This Case Study is on Chapter 5 & 6 on pages 576 & 577 from the textbook “Introduction to Health Care Management” by Sharon B. Buchbinder and Nancy H. Shanks, Third Edition. Patients "Like" Social Media—Case for Chapters 6 and 5 Please provide answers to each question in Paragraphs. Pls, do not provide answers in a single sentence. And pls number each

This Case Study is on Chapter 5 & 6 on pages 576 & 577 from the textbook “ Introduction to Health Care Management” by Sharon B. Buchbinder and Nancy H. Shanks, Third Edition.

Patients "Like" Social Media—Case for Chapters 6 and 5

Please provide answers to each question in Paragraphs. Pls, do not provide answers in a single sentence. And pls number each answer.

A long-term care facility (50 beds) in the Midwestern U.S. has just been acquired by a larger acute care hospital/health care system in the nearby city because they want to offer services across the continuum of care. Last year, they also acquired a provider of hospice services (25 beds). The hospital has relied mainly on television advertising and a strong web presence (landing pages, banner ads), whereas the two smaller organizations used word-of-mouth, physician referrals, networking, and print materials to recruit new patients. Marketers know that social media is changing the way consumers -and health organizations Interact. The strategic plan indicates that priorities for the new combined health system include enhancing patient safety and the patient experience, expanding into the growing senior market, competing on outcomes, minimizing the total cost of care, expanding geographic reach, extending partnerships with employers, and maintaining or improving the margin of 5.28%. As the newly appointed director of marketing for this combined new health system, you believe there are multiple points of discussion for your team regarding a marketing strategy using social media.

DISCUSSION QUESTIONS

I. What information is needed to create a marketing strategy'?

• How do you create a unified message for potential clients and their families about the new combined system? How will you determine the promotional messages?
• What marketing tactics will you use? Will you create a new web site? Can you use social media (e.g., Facebook, Twitter) to create a sense of community? Explain how this will work.
• Will you eliminate all print publications? What about billboard, radio, or television ads?
• How do you ensure that processes are set up to respond to Internet information requests in a timely fashion?
• What are the HIPAA-related issues surrounding the use of social media?
• Map the steps in your new marketing plan and include the use of social media.
• How will you analyze and document the success of your proposed initiatives?

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To create a marketing strategy, start gathering required information such as current/existing customer data from all the 3 entities, analysis of the co-relation of existing clients and facilities, capability of the services provided, analysis of competitors' service facilities, identification of the target segment, details of facilities and equipment, and details of physicians and staff capabilities together with knowledge about industrial standards and regulations in healthcare.

1. Marketing strategy basically deals with designing a promotional strategy, engaging clients and attracting new clients etc, This will also helps in creating a goals/target for the sales team and forecast the revenue. Information required: Current/ …

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