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Media Studies Theses and Dissertations

This collection contains theses and dissertations from the Department of Media Studies, collected from the Scholarship@Western Electronic Thesis and Dissertation Repository

Theses/Dissertations from 2024 2024

Networks of Resistance: A Regional Analysis of Extractive Conflicts in Central America , Giada Ferrucci

Arts-Informed Storytelling: How Arts-Informed Research was Used with Six Indigenous Peoples in London, Ont. , Percy Sherwood

Theses/Dissertations from 2023 2023

Witnessing Conspiracy Theories: Developing an Intersectional Approach to Conspiracy Theory Research , David Guignion

Canadians Redefining R&B: The Online Marketing of Drake, Justin Bieber, and Jessie Reyez , Amara Pope Ms.

Theses/Dissertations from 2022 2022

Instagram Influencers and their Youngest Female Followers , Amanda Jenkins

A descriptive analysis of sport nationalism, digital media, and fandom to launch the Canadian Premier League , Farzan Mirzazadeh

Influencer Engagement Pods and the Struggle Over Measure in Instagram Platform Labour , Victoria J. O'Meara

Radiant Dreams and Nuclear Nightmares: Japanese Resistance Narratives and American Intervention in Postwar Speculative Popular Culture , Aidan J. Warlow

Theses/Dissertations from 2021 2021

More barriers than solutions: Women’s experiences of support with online abuse , Chandell E. Gosse

Heavy Metal Fundraisers: Entrepreneurial Recording Artists in Platform Capitalism , Jason Netherton

Theses/Dissertations from 2019 2019

Resistant Vulnerability in The Marvel Cinematic Universe's Captain America , Kristen Allison

Unwrapping the Toronto Christmas Market: An Examination of Tradition and Nostalgia in a Socially Constructed Space , Lydia J. Gibson

Trauma, Creativity, And Bearing Witness Through Art: Marian Kołodziej's Labyrinth , Alyssa Logie

Appropriating Play: Examining Twitch.tv as a Commercial Platform , Charlotte Panneton

Dead Men Walking: An Analysis of Working-Class Masculinity in Post-2008 Hollywood Film , Ryan Schroeder

Glocalization in China: An Analysis of Coca-Cola’s Brand Co-Creation Process with Consumers in China , Yinuo Shi

Critiquing the New Autonomy of Immaterial Labour: An Analysis of Work in the Artificial Intelligence Industry , James Steinhoff

Watching and Working Through: Navigating Non-being in Television Storytelling , Tiara Lalita Sukhan

Theses/Dissertations from 2018 2018

Hone the Means of Production: Craft Antagonism and Domination in the Journalistic Labour Process of Freelance Writers , Robert Bertuzzi

Invisible Labour: Support-Service Workers in India’s Information Technology Industry , Indranil Chakraborty

Exhibiting Human Rights: Making the Means of Dignity Visible , Amy J. Freier

Industrial Stagecraft: Tooling and Cultural Production , Jennifer A. Hambleton

Cultural Hybridity in the Contemporary Korean Popular Culture through the Practice of Genre Transformation , Kyunghee Kim

Theses/Dissertations from 2017 2017

Regarding Aid: The photographic situation of humanitarianism , Sonya de Laat

The Representation of the Canadian Government’s Warrantless Domestic Collection of Metadata in the Canadian Print News Media , Alan Del Pino

(Not) One of the Boys: A Case Study of Female Detectives on HBO , Darcy Griffin

Pitching the Feminist Voice: A Critique of Contemporary Consumer Feminism , Kate Hoad-Reddick

Local-Global Tensions: Professional Experience, Role Perceptions and Image Production of Afghan Photojournalists Working for a Global Audience , Saumava Mitra

A place for locative media: A theoretical framework for assessing locative media use in urban environments , Darryl A. Pieber

Mapping the Arab Diaspora: Examining Placelessness and Memory in Arab Art , Shahad Rashid

Settler Colonial Ways of Seeing: Documentary Governance of Indigenous Life in Canada and its Disruption , Danielle Taschereau Mamers

Theses/Dissertations from 2016 2016

Finding Your Way: Navigating Online News and Opinions , Charlotte Britten

Law and Abuse: Representations of Intimate Partner Homicide in Law Procedural Dramas , Jaime A. Campbell

Creative Management: Disciplining the Neoliberal Worker , Trent Cruz

No hay Sólo un Idioma, No hay Sólo una Voz: A Revisionist History of Chicana/os and Latina/os in Punk , Richard C. Davila

Shifting Temporalities: The Construction of Flexible Subjectivities through Part-time Retail Workers’ Use of Smartphone Technology , Jessica Fanning

Becoming Sonic: Ambient Poetics and the Ecology of Listening in Four Militant Sound Investigations , David C. Jackson

Capital's Media: The Physical Conditions of Circulation , Atle Mikkola Kjøsen

On the Internet by Means of Popular Music: The Cases of Grimes and Childish Gambino , Kristopher R. K. Ohlendorf

Believing the News: Exploring How Young Canadians Make Decisions About Their News Consumption , Jessica Thom

Theses/Dissertations from 2015 2015

Narrative Epic and New Media: The Totalizing Spaces of Postmodernity in The Wire, Batman, and The Legend of Zelda , Luke Arnott

Canada: Multiculturalism, Religion, and Accommodation , Brittainy R. Bonnis

Navigating the Social Landscape: An Exploration of Social Networking Site Usage among Emerging Adults , Kristen Colbeck

Impassioned Objects And Seething Absences: The Olympics In Canada, National Identity and Consumer Culture , Estee Fresco

Satirical News and Political Subversiveness: A Critical Approach to The Daily Show and The Colbert Report , Roberto Leclerc

"When [S]He is Working [S]He is Not at Home": Challenging Assumptions About Remote Work , Eric Lohman

Heating Up the Debate: E-cigarettes and Instagram , Stephanie L. Ritter

Limitation to Innovation in the North American Console Video Game Industry 2001-2013: A Critical Analysis , Michael Schmalz

Happiest People Alive: An Analysis of Class and Gender in the Trinidad Carnival , Asha L. St. Bernard

Human-Machinic Assemblages: Technologies, Bodies, and the Recuperation of Social Reproduction in the Crisis Era , Elise D. Thorburn

Theses/Dissertations from 2014 2014

Evangelizing the ‘Gallery of the Future’: a Critical Analysis of the Google Art Project Narrative and its Political, Cultural and Technological Stakes , Alanna Bayer

Face Value: Beyond the Surface of Brand Philanthropy and the Cultural Production of the M.A.C AIDS Fund , Andrea Benoit

Cultivating Better Brains: Transhumanism and its Critics on the Ethics of Enhancement Via Brain-computer Interfacing , Matthew Devlin

Man Versus Food: An Analysis of 'Dude Food' Television and Public Health , Amy R. Eisner-Levine

Media Literacy and the English as a Second Language Curriculum: A Curricular Critique and Dreams for the Future , Clara R. Madrenas

Fantasizing Disability: Representation of loss and limitation in Popular Television and Film , Jeffrey M. Preston

(Un)Covering Suicide: The Changing Ethical Norms in Canadian Journalism , Gemma Richardson

Labours Of Love: Affect, Fan Labour, And The Monetization Of Fandom , Jennifer Spence

'What's in a List?' Cultural Techniques, Logistics, Poeisis , Liam Cole Young

Theses/Dissertations from 2013 2013

Distinguishing the 'Vanguard' from the 'Insipid': Exploring the Valorization of Mainstream Popular Music in Online Indie Music Criticism , Charles J. Blazevic

Anonymous: Polemics and Non-identity , Samuel Chiang

Manufacturing Legitimacy: A Critical Theory of Election News Coverage , Gabriel N. Elias

The Academic Grind: A Critique of Creative and Collaborative Discourses Between Digital Games Industries and Post-Secondary Education in Canada , Owen R. Livermore

We’re on This Road Together: The Changing Fan/Producer Relationship in Television as Demonstrated by Supernatural , Lisa Macklem

Brave New Wireless World: Mapping the Rise of Ubiquitous Connectivity from Myth to Market , Vincent R. Manzerolle

Promotional Ubiquitous Musics: New Identities and Emerging Markets in the Digitalizing Music Industry , Leslie Meier

Money, Morals, and Human Rights: Commercial Influences in the Marketing, Branding, and Fundraising of Amnesty International and Human Rights Watch , Danielle Morgan

If I Had a Hammer: An Archeology of Tactical Media From the Hootenanny to the People's Microphone , Henry Adam Svec

Theses/Dissertations from 2012 2012

Watching High School: Representing Disempowerment on Teen Drama Television , Sarah M. Baxter

Will Work For Free: Examining the Biopolitics of Unwaged Immaterial Labour , Brian A. Brown

Social Net-working: Exploring the Political Economy of the Online Social Network Industry , Craig Butosi

Watching the games: Critical media literacy and students’ abilities to identify and critique the politics of sports , Raúl J. Feliciano Ortiz

The Invisible Genocide: An Analysis of ABC, CBS, and NBC Television News Coverage of the 1994 Genocide in Rwanda. , Daniel C. Harvey

It's Complicated: Romantic Breakups and Their Aftermath on Facebook , Veronika A. Lukacs

Keeping Up with the Virtual Joneses: The Practices, Meanings, and Consequences of Consumption in Second Life , Jennifer M. Martin

The (m)Health Connection: An Examination of the Promise of Mobile Phones for HIV/AIDS Intervention in Sub-Saharan Africa , Trisha M. Phippard

Born Again Hard : Transgender Subjectivity in Paul Chadwick's Concrete , Justin Raymond

Communicating Crimes: Covering Gangs in Contemporary Canadian Journalism , Chris Richardson

Online Social Breast-Working: Representations of Breast Milk Sharing in the 21st Century , Cari L. Rotstein

Because I am Not Here, Selected Second Life-Based Art Case Studies. Subjectivity, Autoempathy and Virtual World Aesthetics , Francisco Gerardo Toledo Ramírez

Day of the Woman?: Feminism & Rape-Revenge Films , Kayley A. Viteo

Theses/Dissertations from 2011 2011

"Aren't They Keen?" Early Children's Food Advertising and the Emergence of the Brand-loyal Child Consumer , Kyle R. Asquith

Immediacy and Aesthetic Remediation in Television and Digital Media: Mass Media’s Challenge to the Democratization of Media Production , Michael S. Daubs

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Digital Media : Dissertations/Theses

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Home > USC Columbia > College of Information and Communications > Journalism & Mass Communications > Journalism & Mass Communications Theses and Dissertations

Journalism & Mass Communications Theses and Dissertations

Theses/dissertations from 2023 2023.

The Impact of Follower-Influencer Relationship Stages on Consumers’ Perceptions and Behavioral Intentions in the Context of Influencer Marketing , Khalid Obaid Alharbi

The Effect of Social Media (Instagram) Use Patterns on The Cultural and Athletic Identity of Black Female Collegiate Athletes’ Body Image Dissatisfaction , Shelbretta Kar’Anna Ball

Contextualizing Search: An Analysis of the Impacts of Construal Level Theory, Mood, and Product Type on Search Engine Activity , Jackson Everitt Carter

Words Evaporate, the Images Remain: Testing Visual Warnings in the Context of Intentions to Vape Among U.S. Adults as an Expansion of the Theory of Planned Behavior (TPB) , Carl Arland Ciccarelli

Risk Propensity in Journalists: An Analysis of Journalists’ Personality Traits and How They Direct Behavior in the Field , Ellen Katherine Dunn

Online Information-Seeking and Cancer Screening Intention: An Analysis of the Health Information National Trends Survey 2022 , Rachel Aileen Ford

Always on Display: South Carolina Civil Rights Lawyer Matthew J. Perry Jr. Expanding the Civil Sphere Through the Courts and the News Media, 1954-1963 , Christopher G. Frear

Exploring the Agenda-Setting Dynamics Between Traditional Newspapers and Twitter During Mass Shooting Event , Yujin Heo

Extreme Persuasion: Analyzing Meaning Creation and Persuasive Strategies Within Extreme Discourse on Alternative Social Media , Naomi Kathryn Lawrence

Framing Police Brutality: An Analysis of Newspaper Coverage of Walter Scott’s Murder , Shamira S. McCray

Understanding Podcast Advertising Processing and Outcomes: An Analysis of Podcast Ad Types, Message Types, and Media Context on Consumer Responses , Colin Piacentine

The Unsung Heroes for Intercollegiate Athletics: Examining the Dialogic Principles of Communication in Community College Athletic Departments , Matthew Alan Stilwell

Exploring Trustworthiness Issues About Disaster-related Information Generated by Artificial Intelligence , Xin Tao

Theses/Dissertations from 2022 2022

The Effect of Emotional Intensity, Arousal, and Valence On Online Video Ad Sharing , Chang Won Choi

“Power, Poison, Pain & Joy”: Applying a Critical Race Conceptual Model of Implicit Racial Bias to Narratives Framing Blackness in Black Sports Columns, Black Music, and Black Journalism , Christina Lauren Myers

Gatekeeping Blackness: Roles, Relationships, and Pressures of Black Television Journalists at a Time of Racial Reckoning , Denetra Walker

The Binge Viewing Index: Creating and Testing a New Measure , Larry J. Webster Jr.

Theses/Dissertations from 2021 2021

Portion of Profit Donations: CSR as Public Relations Strategy and its Relationships with Trust and Purchase Intentions , Branden Dylan Cameron Birmingham

The Role of Sexting in the Development of Romantic Relationships , Max Bretscher

Let’s Be Friends: Examining Consumer Brand Relationships Through the Lens Of Brand Personality, Engagement, and Reciprocal Altruism , Daniel D. Haun

Go with The Flow: Testing the Effects of Emotional Flow on Psychophysiological, Attitudinal, and Behavioral Changes , Chris R. Noland

Brand New: How Visual Context Shapes Initial Response To Logos and Corporate Visual Identity Systems , Robert A. Wertz

Inoculating the Public Against Misinformation: Testing The Effectiveness of “Pre-bunking” Techniques in the Context of Mental Illness and Violence , Nanlan Zhang

Theses/Dissertations from 2020 2020

Gun Violence and Advocacy Communication , Minhee Choi

The Role of Third-person Perceptions in Predicting the Public’s Support for Electronic Cigarette Advertising Regulations , Joon Kyoung Kim

Conservative Media’s Coverage of Coronavirus on YouTube: A Qualitative Analysis of Media Effects on Consumers , Michael J. Layer

Theses/Dissertations from 2019 2019

Problem Chain Recognition Effect and CSR Communication: Examining the Impact of Issue Salience and Proximity on Environmental Communication Behaviors , Nandini Bhalla

The Games Behind the Scenes: Newspaper Framing of Female African American Olympic Athletes , Martin Reece Funderburk

Effectiveness of a Brand’s Paid, Owned, and Earned Media in a Social Media Environment , Anan Wan

Providing Prevention Education About Child Sexual Abuse to Parents: Testing Media Effects on Knowledge, Behavioral Intentions and Outcomes , Jane Long Weatherred

Theses/Dissertations from 2018 2018

Creating an Online Social Movement in Socially Conservative Societies: A Case Study of Manshoor Blog Using Frame Alignment Process , Noura Abdullah Al-Duaijani

How S. C. Daily Newspapers Framed the Removal of the Confederate Flag from the State House Grounds in 2015 Through Letters to the Editor and Editorials , Thomas Craig Anderson

Breaking The Silence: Extending Theory To Address The Underutilization Of Mental Health Services Among Chinese Immigrants In The United States , Jo-Yun Queenie Li

Fandom In Politics: Scale Development And Validation , Won-Ki Moon

Fatal Force: A Conversation With Journalists Who Cover Deadly, Highly-Publicized Police Shootings , Denetra Walker

Domestic Extension Of Public Diplomacy: Media Competition For Credibility, Dependency And Activation Of Publics , Yicheng Zhu

Theses/Dissertations from 2017 2017

Hydraulic Fracturing In the United States: A Framing Analysis , Kenneth Stephen Cardell Jr.

Network vs. Netflix: A Comparative Content Analysis of Demographics Across Prime-Time Television and Netflix Original Programming , James Corfield

Framing Marijuana: A Study of How us Newspapers Frame Marijuana Legalization Stories and Framing Effects of Marijuana Stories , Hwalbin Kim

The Allure of Isis: Examining the Underlying Mechanisms that Helped the Islamic State in Iraq and Syria , Alexander Luchsinger

International Twitter Comments About 2016 U.S. Presidential Candidates Trump And Clinton: Agenda-Building Analysis In The U.S., U.K., Brazil, Russia, India and China , Jane O’Boyle

Is That Online Review Fake News? How Sponsorship Disclosure Influences Reader Credibility , Mark W. Tatge

Theses/Dissertations from 2016 2016

Measuring Strategic Communications , Jeffrey A. Ranta

Public Perceptions Of Genetically Modified Food On Social Media: A Content Analysis Of Youtube Comments On Videos , Nanlan Zhang

Toward A Situational Technology Acceptance Model: Combining the Situational Theory of Problem Solving and Technology Acceptance Model to Promote Mobile Donations for Nonprofit Organizations , Yue Zheng

Theses/Dissertations from 2015 2015

Promoting HPV Vaccination for Male Young Adults: Effects of Social Influence , Wan Chi Leung

Redneckaissance: Honey Boo Boo, Tumblr, and the Stereotype of Poor White Trash , Ashley F. Miller

Theses/Dissertations from 2014 2014

Conflicted Union: Culture, Economics and European Union Media Policy , Daphney Pernola Barr

Beating Down the Fear: The Civil Sphere and Political Change in South Carolina, 1940-1962 , Sid Bedingfield

The State v. Perry: Comparative Newspaper Coverage of South Carolina's Most Prominent Civil Rights Lawyer , Christopher G. Frear

(MASCOT) NATION: EXAMINING UNIVERSITY ENGAGEMENT ON COLLEGE FOOTBALL TEAMS’ FACEBOOK PAGES , Matthew J. Haught

Innovation Among Georgian Journalism Educators: A Network Analysis Perspective , Ana Keshelashvili

Emotional Bond between the Creator and the Avatar: Changes in Behavioral Intentions to Engage in Alcohol-Related Traffic Risk Behaviors , Hokyung Kim

Handcuffing Speech: Federal Fraud Statutes and the Criminalization of Advertising , Carmen Maye

Social Movements, Media, and Democratization in Georgia , Maia Mikashavidze

Am I in Danger? : Predictors and Behavioral Outcomes of Public Perception of Risk Associated with Food Hazards , Sang-Hwa Oh

Parental Mediation of Adolescent Movie Viewing , Larry James Webster Jr.

Theses/Dissertations from 2013 2013

Political Advertising In Kuwait - A Functional Discourse Analysis , Jasem Alqaseer

The Westernization of Advertisements Published In Kuwaiti Newspapers From 1992 to 2012; A Content Analysis , Farah Taleb Alrefai

What Can Reader Comments to News Online Contribute to Engagement and Interactivity? A Quantitative Approach , Brett A. Borton

Exploring a paradigm shift: The New York Times' framing of sub-Saharan Africa in stories of conflict, war and development during the Cold War and post-Cold War eras, 1945-2009 , Zadok Opero Ekimwere

Mental Health On Youtube: Exploring the Potential of Interactive Media to Change Knowledge, Attitudes and Behaviors About Mental Health , Caroline Belser Foster

That's News to Me: An Exploratory Study of the Uses and Gratifications of Current Events On Social Media of 18-24 Year-Olds , John Vincent Karlis

Making Stewardship Meaningful For Nonprofits: Stakeholder Motivations, Attitudes, Loyalty and Behaviors , Geah N. Pressgrove

An Alternative Path: The Intellectual Legacy of James W. Carey , Matthew Ross

The Corporation in the Marketplace of Ideas: The Law and Economics of Corporate Political Speech , Matthew W. Telleen

Child Sexual Abuse In the Media: Is Institutional Failure to Blame? , Jane Long Weatherred

Theses/Dissertations from 2012 2012

The Relationship Between Facebook Use and Religiosity Among Emerging Adults , Heidi D. Campbell

Attribute Agenda Setting, Attribtue Priming, and The Public's Evaluation of Genetically Modified (GM) Food in South Korea , Soo Yun Kim

What's Mine is Yours: An Exploratory Study of Attitudes and Conceptions About Online Personal Privacy In the Socialist Republic of Vietnam , Patrick Sharbaugh

Theses/Dissertations from 2011 2011

How Journalists Perceive Internal and External Influence: A Qualitative Assessment of Local Television Reporters' Ethical Decision-Making , Beth Eckard Concepcion

Collective Memory of the War In Iraq: An Analysis of Letters to the Editor and Public Opinion Polls, 2003-2008 , Lisa Cash Luedeman

A Framing Analysis and Model of Barack Obama in Political Cartoons , Anthony Palmer

Theses/Dissertations from 2010 2010

Breaking Down the Fear' -- John H. Mccray, Accommodationism and theFraming of the Civil Rights Struggle in South Carolina, 1940-1948 , Sid Bedingfield

Do You See What I See?: A Comparative Content Analysis of Iraq War Photographs As Published In the New York Times and the Tehran Times , Garen Cansler

Exploring Intention to Adopt Mobile Tv Services In the U.S.: Toward A New Model With Cognitive-Based and Emotional-Based Constructs , Seoyoon Choi

Media Representations and Implications For Collective Memory: A Grounded Theory Analysis of TV News Broadcasts of Hillary Clinton From 1993-2008 , Mary Elizabeth McLaughlin

Resonance and Elaboration: the Framing Effect of Chinese Product Safety Issue Coverage , Ji Pan

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Home > Digital + Media > Digital + Media Masters Theses

Digital + Media Masters Theses

Through a fluid curricular philosophy and shared open research structures, the program is designed to prepare responsible, resourceful, collaborative and accomplished artists and cultural producers able to evaluate and understand the importance of their work within a wide range of contexts.

In the second year, D+M students research specific areas of interest, including new forms of sensing and physical interface production, experimental games, augmented reality, motion graphics, electronic music and sound arts, hybrid architectural/media environments, experimental industrial design, wearable computing, digitally articulated sculpture and responsive environments. Overall, the thesis project should hybridize, redefine and rearticulate form and meaning in the digital arts.

These works are licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 License .

Theses from 2024 2024

CODEX OCCULTUS , Aya Abdallah

Half Dawn , Catherine Ashley

Umbrella and Jellyfish , yanran bi

Rejected Manuscripts , Yangqi Deng

Ornamental Archives of The Recursive Loop , prithi khalique

Move or die , jiho park

In Gratitude to the Stories Untold , Wenran Zhao

Theses from 2023 2023

Step 10 , Jinhong Cai

Movement, Mechanization, and Coexistence , Yukyung Chung

To Melt , Huanzhe Hu

Describe the city you live in , Jingfei Hu

Distance: A collection of studies of Human-Computer interaction to explore human emotions and relationships , Jinha Kang

Cyberflesh: The Me I've Made for You , Jordan Metz

Vanitas , Sae Jung Oh

Destined Failure , Chengjun Pan

Machine Kinship: The impossible duet , Diana Sanchez

Instances of the Spirit (Glossary) , Kamari A. Smalls

New mapping , Dowon Yoo

Theses from 2022 2022

That mirror again , Kyros Barton

What the water says as it runs , Jeanette Cosentini

Embedded are the embers of echoes , Sarah Jane Cribbs

Wall , Jazzmynn Chang Hong

I don't quite remember it that way , Margaret Lindon

Treeing: what remains of a pilgrim , Sichen Liu

Abyss without vertigo , Jack Madden

Wanderer , Yuhan Ma

Generative image systems and emergent play , Travess Smalley

Everything comes full circle , Lilan Yang

Theses from 2021 2021

Cloak Wood , Thomas Brett

Bootstrapped: the Cowboy Nomad from Silicon Valley , Emily Bright

The story of water , Zhanyi Chen

In and of the body , Nicola DiFusco

Contemporary art warfare , Zongxian Huang

Feral devices : an additive fabrication , Kat Jarvinen

Tracking traces , Songan Kyung

House of reincarnation , Xinyu Li

Objects and images , Jack Lovell

listening to the unhearable , Ollie Rosario

Knowledge from below , Meghan Surges

The ephemeral altar & the floating grave , Hannah Suzanna

Theses from 2020 2020

, nevertheless, , Ji Yoon Chung

To make atmosphere , Gonzalo Galetto

American MFA Vol. III Academia , Kevin Hubbard

Expanded skin , Jihoo Kim

float i; , Zihan Iris Li

Bug chaser , Peter Rogers

Silence is a luxury , Elise Stephens

Web trauma and haunting images : experimentations on materiality, installation, and operation of screens , June Yoon

Finding identity in memories , Hyejun Youn

Theses from 2019 2019

Grid as a frame , Young In Sa

Theses from 2017 2017

The body carrying its otherness , Rae Yuping Hsu

Habitually , Sunha Joo

I / you / they , Yolanda Lam

I remembered I am happy , Emily Pan

A normal novel collection , Xiaopeng Qi

Untitled , Ting Tan

Hear her sing , Da Wei

Similarity in a distance , Ran Zhuo

Theses from 2016 2016

Walking in a place : walkestra , Hyemi Song

Theses from 2015 2015

Neoplastic therapy : on violence and aesthetics , Mengyu Chen

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Mass Communications Theses and Dissertations

Theses/dissertations from 2024 2024.

No Change No Gain: A Comparative Framing Analysis of the NFL’s Inspire Change Campaign , Kia K. Cannon

Comparative Analysis of Abortion Coverage in CNN and Fox News from the Perspective of Agenda Setting Theory , Xinyu Chang

From the Patient’s Perspective: Understanding the Colorectal Cancer Patient Experience Portrayed in Edutainment Television , Allison M. Fisher

Influence of Merck Gardasil 9 Advertisements on Male Vaccination Behavior Through a Health Belief Model Framework , Lauren Kierpa

Lights, Camera, Recruitment: Analyzing DoD-Hollywood Synergy and its Effects on Attitudes and Behaviors Towards the Military , Jose-Andres Leon-Gil

Corporate Social Responsibility and Social Media Influencers: Effectiveness of CSR Brand-Endorsed Messaging on Consumers , Hannah Sarmiento

Theses/Dissertations from 2023 2023

An Experimental Analysis of the Effect of Crisis Response Message Strategies on Consumer Emotions, Perceptual Beliefs and Intended Behavior , Valentina Ahumada

How the Taiwanese podcast Bailingguo News framed the 2019 Hong Kong movement: A framing analysis of the anti-Extradition Law Amendment Bill , Yu-Fei Chiu

Advocating for Diversity, Equity, and Inclusion: A Study of the NHL’s #HockeyIsForEveryone Campaign on Twitter , Jessica Martinez

Theses/Dissertations from 2022 2022

An Analysis of International Soccer Fans’ Knowledge of Qatar, Perceptions of Qatar’s Country Image, and Intention to Support the 2022 FIFA World Cup , Taleb Al-Adbah

Analysis of Prescription Drug Brand Mentions in Music: Prevalence and Consumer Perceptions , Lisa A. Blake

Elements of Instagram Influencer Posts that Drive Follower Engagement , Yishan Li

Communicating Breast Cancer Awareness: Using the Health Belief Model to Develop Mass Communication Themes to Influence Early Detection Behaviors , Srisai Kamakshi Ramya Harika Pucha

The European Super League (ESL): A Political Economy and Media Framing Analysis , Patrick Sidwell

Inaugural Addresses, Framing Theory, and the Impact on American Perceptions of the Presidency , Kalin Meagan Velez

The Use of Social Media by Leaders in Times of Crisis: 2020–21 United States Election Protests , Cagdas Yuksel

Theses/Dissertations from 2021 2021

The Influence of Hate Speech on TikTok on Chinese College Students , Tengyue Chen

Cultivating Courage: Medical Dramas and Portrayals of Patient Self-Advocacy , Alyssa H. Harrell

The Media Reproduction of Racial Violence: A Content Analysis of News Coverage Following the Death of George Floyd Jr. , Keylon Lovett

Credibility of Spokespersons and E-cigarette Prevention Messages: Elaboration Likelihood Model and The Moderating Role of Perceived Risk , Emmanuel Maduneme

An Examination of COVID-19 Health Behaviors and Public Health Messaging Using the Health Belief Model and Organization-Public Relationship Quality , Aaron L. Nichols

The Extended Parallel Processing Model (EPPM) and Risk Perceptions of Twitter messages related to COVID-19 , Muhammad E. Rasul

Framing #MeToo movement in China A Content Analysis of China Women’s News Coverage , Wenminzi Wu

Theses/Dissertations from 2020 2020

Super Bowl Ads and the Donald Trump Culture War , Jessica Barron

A Case Study on Black Twitter’s Reactions to the Framing of Blacks in Dove’s 2017 Facebook Advertisement , Shereena Farrington

The Roles of Emotional Cues and Purchasing Incentives in WeChat Commerce: A Content Analysis , Xuezhu Hao

People with Parkinson’s and Care Partners of PwPs’ Uncertainty Management Through Information Strategies , Amy Haywood

Asian Male Stereotypes: An Investigation of Current Beliefs About Asian Males and Stereotypes Perpetuated by U.S. Modern Cinema , Noelle Knopp

Developing Design Elements for a Parkinson’s Disease Informative Website: A Social Marketing Approach , Emilie R. Madsen

Evaluation of Native Advertisement though Third Person Effect Theory: An Experimental Design , Inga Nafetvaridze

EPPM and Its Effectiveness in Advertisements of Colorectal Cancer Screening among Young Adults , Anh T. Nguyen

The Role of Threat and Efficacy in Anti-Vaping Ads: A Test of the Extended Parallel Process Model , Ryan Noone

An Experimental Investigation into the Impact of Crisis Response Strategies and Relationship Management in the Pharmaceutical Industry , Nikoletta Pappas

Media Fandom: Social Media Use and Collective Identity in China: A Case Study of Z.Tao’s Weibo Fandom , Mier Sha

'Golden Spike': Examining Atlanta United FC Communications During the Launch of the Team , Maria Tsyruleva

The Role of Influencer Endorsement in Consumer Brand Engagement on Sina Weibo , Xiaofan Wei

One News Event, Three Media Frames , Le Xin

Applying the Situational Theory of Publics to Children's Sex Education in China , Baoyi Zeng

Theses/Dissertations from 2019 2019

The Role of Social Media Journalists in TV News:Their Effects on the Profession and Identity of TV Journalism, the Quality of News, and theAudience Engagement , Yousuf Humiad AL Yousufi

Relationship Management Communications by NHL Teams on Twitter , Kelsey M. Baker

2018 China-United States Trade War: Framing Analysis of Online News Coverage in the United States and China as portrayed by the New York Times and the People’s Daily , Jiangling Huang

The Research on the Determinants of Users' Willingness to Pay for Chinese Paid Sports Model Based on Use and Gratification Theory , Jing Li

Online MMORPG Games in China: Player Motivations and the Mediating Role of Flow , Jiaxin Liu

The Hostile Media Effect and Its Potential Consequences: Examining the Influence of Presumed Influence of International Media Coverage , Zhennan Liu

Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand , Michelle N. Nuñez

Objectification of Women in Bollywood Item Numbers , Zahabia Z. Slatewala

A Research on eSports Users’ Motives and Satisfaction in China The Case of League of Legends , Qianyin Sun

An Analysis of the Language and the Relationship of the President of the USA Related Twitter Accounts toward the National Media , Sait Serif Turhan

Theses/Dissertations from 2018 2018

Perception of Kazakhstan in the U.S through the New York Times Coverage , Tursynay Alikhanova

The Influence of Instagram Selfies on Female Millennials’ Appearance Satisfaction , Diliara Bagautdinova

Women’s Body Image in the Media: Fitspiration on Instagram , Brook M. Bryant

Political Talk Shows in Taiwan: First- and Third-Person Effects, Their Attitudinal Antecedents and Consequences , Shou-Chen Hsieh

An Examination of Image Repair Theory and BP’s Response to the Deepwater Horizon Oil Spill , William Anthony Korte Jr.

An Analysis of Organ Donation Presentations on Weibo , Shengfei Li

Gender Sexualization in Digital Games: Exploring Female Character Changes in Tomb Raider , Jingjing Liu

Shithole Countries: An Analysis of News Coverage in the U.S. , Murewa O. Olubela

Self-esteem, motivation, and self-enhancement presentation on WeChat , Xiao Qiu

The Portrayal of Women in the Oldest Russian Women’s Magazine “Rabotnitsa” From 1970-2017 , Anastasiia Utiuzh

Cultural Adaptation and Maintenance: Chinese International Students' Use of Facebook and WeChat , Mengni Wang

The Understanding of Absolute Right to Freedom of Expression in the Case of Hate Speech , Qinqin Wang

Body Image, Self-Esteem and Eating Disturbance among Chinese Women: Testing the Tripartite Influence model , Weiwei Wang

I’m Your Fan – Engaging in Celebrity’s Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship , Jiahui Zhuang

Theses/Dissertations from 2017 2017

Household Food Waste Prevention in Malaysia: An Issue Processes Model Perspective , Syahirah Abd Razak

Countering the Questionable Actions of the CPD and FEC , Brian C. Cole

“You Know Who I Am, Don’t You? I’m the One They’re Writing About in the Newspapers and on TV” , Casey Killen Crane

To Tell the Truth: The Credibility of Cable News Networks In an Era of Increasingly Partisan Political News Coverage , Christopher Jadick

Political Media Bias in the United States: Immigration and the Trump Administration , Bryce Josepher

Social Media Use and Political Participation in China: The Mediating Role of Political Efficacy , Bingyang Liu

Framing Genetically-modified Foods Communication in China: A Content Analysis of News Coverage of People’s Daily and Southern Metropolis , Linqi Lu

Conceptualizing Social Wealth in the Digital Age: A Mixed Methods Approach , Kristina Oliva

The Road to the White House: A Correlational Analysis of Twitter Sentiment and National Polls in the 2016 Election Cycle , Melissa G. Pelletier

Using Green Messages to Cue Recycling Tendencies , Danielle Quichocho

Traversing Privacy Issues on Social Networking Sites Among Kuwaiti Females , Shahad Shihab

Chinese National Identity and Media Framing , Yufeng Tian

Smog Pollution in China: News Framing and Issue-Attention Cycle per the , Yingying Zhang

Theses/Dissertations from 2016 2016

Corporate Social Responsibility Communication: Beliefs in Motives, First- and Third-Person Effects and Behavioral Consequences , Nianyuan Cheng

Crimean Referendum: Annexation VS Reunification. Framing Analysis of Online News Coverage in Russia and the U.S. , Anna Dedova

Investigating the Determinants of Recycling Behavior in Youth by Using Theory of Planned Behavior. , Tejaswini Gadiraju

Media Perceptions on Sexual Assault on College Campuses , Maggie M. Hall

The Impact of Emojis and Emoticons on Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, and Purchase Intent. , Jayme Hill Hill

Media Multitasking and Memory: The Role of Message Modalities , Le Nguyen

Cultivating Philanthropy in Community Colleges: A Dual-Model Approach , Rachel Faith Pleasant

Avatar Self-Identification, Self-Esteem, and Perceived Social Capital in the Real World: A Study of World of Warcraft Players and their Avatars , Melissa Watts

The Effects of Mission Statement Design on Behavioral Intention , Jonathan David West

Impact of a Brand Crisis on Nation Branding: An Analysis of Tweets about VW’s Emissions Crisis , Kara Julie Whytas

Theses/Dissertations from 2015 2015

Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes , Bo Breuklander

Crisis Communication and Celebrity Scandal: An Experiment on Response Strategies , Leah Champion

Speaking Their Language: Textisms in Today's Communication , Adam Lloyd Drum

Direct-to-Consumer Messaging: A Phenomenological Examination of DTC Best Practices , Nicholas Dominick Fancera

Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers , Stephanie Fred

The Cultivation of Eating Disorders through Instagram , Kendall O'Brien

Online Game Advertising and Chinese College Students: Attitudes, First- and Third-Person Effects , Yan Tang

On the Convergence of Cinema and Theme Parks: Developing a Predictable Model for Creative Design , Ryan Luke Terry

I Threw My Pie for You: Engagement and Loyalty on TV Show Facebook Pages , Tracy M. Wisneski

First- and Third-Person Effects of Alcohol Advertising on Chinese College Students , Dong Xue

Framing Occupy Central: A Content Analysis of Hong Kong, American and British Newspaper Coverage , Mengjiao Yu

Theses/Dissertations from 2014 2014

Climate Change, Situational Theory of Problem Solving, and Issue Framing Effects , Michael Eddie Burch

British Cultural Narrative in Winston Churchill's Political Communication , Andres L. Faza

Communication Behavior Study of Support in the Arts Using the Situational Theory of Publics and the Theory of Reasoned Action , Ashleigh Gallant

A Comparison Study on Violent Video Games: Explained by the Gamers Themselves , Christopher John Kneifer

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• DOI: 10.1093/acrefore/9780190228613.013.508
• Corpus ID: 153907486

Digital Media Ethics

• Published 16 March 2009
• Computer Science, Philosophy

98 Citations

Review: ethics of internet research: a rhetorical case-based approach, both sides of the story: communication ethics in mediatized worlds, challenges in digital ethnography, ethical pitfalls in the digital age: when the desire to “serve hot” gets in the way of verification, global journalism studies: beyond panoramas, ethical challenges in digital public archaeology, defining digital theology: digital humanities, digital religion and the particular work of the codec research centre and network, the ethical dimensions of a new media age: a study in contemporary responsibility, plural media ethics reformist islam in india and the limits of global media ethics, in the company of ghosts : hauntology, ethics, digital monsters, related papers.

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Social media thesis

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Mohammad Masud

Administrative Sciences

Koen Pauwels

As customer-brand engagement progressively shifts to digital domains, understanding social media effects in branding has become a vital issue. Social media effectiveness is especially important for the US retail sector due to intense competition among retailers for consumer attention and engagement on digital channels. Yet, the research on the effectiveness of social media in the retail industry remains sparse. Thus, the purpose of this paper is to investigate how social media affects US retailers’ customer-based brand equity (CBBE) which is an important indicator of brand success. Using a dataset of 15,717 retailer-day observations, the authors empirically test the dynamics between owned and earned social media and CBBE using panel vector autoregression (PVAR). The authors find strong impacts of owned and earned social media on CBBE across the board. However, they find that owned social media harms CBBE of retailers dealing in hedonic and high involvement products. Whereas owned so...

IAEME Publication

The brand management landscape has changed due to the digital media platforms which provide real-time interaction and high dynamism. Furthermore, the emergence of social media has left a profound impact on the procedure adopted by companies to maintain a relationship with the customers. However, the industries have not been able to explore the field of social media marketing to its full potential and their understanding of digital marketing strategies for the purpose of branding has been limited. It is crucial to gain a deep understanding of the transformation in the field of marketing as it exercises direct influence on the sustainability of the brand. However, the literature in the field of social media advertising and impact on the brand management is still in the nascent stage. Therefore, present study will aim at reviewing all the digital platforms, with special focus on the social media advertisement which are utilised for brand advertisement. The success of the social media advertisement will be measured by reviewing the behaviour of millennials towards the digital media and brands. The results will extend to the current knowledge in the field pertaining to the digital advertising tools, social media advertisement, and brand management. Moreover, the study will provide insight to the brand managers regarding the power of digital marketing and social media advertisement.

Thomas Cleff

Brand experience consists of sensory, affective, cognitive, behavioral and relational stimuli that provide consumers with a pleasurable and memorable experience. In contrast to traditional marketing, with its emphasis on rational decision making based on functional benefits, it adds an emotional element to marketing. It is therefore assumed to have a positive impact on creating brand equity, i.e., brand awareness and brand image. This study measures the influence of five different types of experiences—sensory (SENSE), affective (FEEL), cognitive (THINK), behavioral (ACT), and relational (RELATE)—on brand equity through an empirical study of Starbucks in Taiwan. The results confirm a large positive impact of brand experience on brand image (i.e., brand attribute, brand benefit, brand attitude), and a somewhat slighter experience on brand awareness (i.e., brand recall and recognition). Sensory and affective dimensions have an especially large effect—with cognitive, behavioral and rela...

Yongbing Jiao , Myriam Ertz , Myung-Soo Jo , Emine Sarigöllü

Abstract Purpose – The purpose of this paper is to investigate the effects of culture, personality, and motivation on social and content value, which in turn affect brand equity in social media brand community (SMBC) setting. Design/methodology/approach – Online surveys were conducted with 595 SMBC participants in China and the USA. AMOS is used in SEM analysis. Findings – Consumers with collectivistic, extroverted, and extrinsic orientation experience social value through social media participation. In contrast, consumers with individualistic and intrinsic orientation demonstrate content value. Furthermore, Chinese consumers showmore social value and the US consumers more content value. Accordingly, the effect of social value (content value) on brand equity is stronger for Chinese (US) consumers. Research limitations/implications – Culture was assessed only by individualism/collectivism, personality by extroversion/introversion and motivation by extrinsic/intrinsic. Future research should verify external generalizability beyond China and the USA. Practical implications – Enhanced social and content value through consumers’ social media participation can increase brand equity. Thus, companies should motivate consumers to experience more value via social media participation, and, cultivate a multicultural climate and facilitate the exchange of culture. Originality/value – First, this research redefines customer value into two components: social and content value. Second, this paper is the first to investigate the antecedents (i.e. culture, personality, and motivation) and the consequence (i.e. brand equity) of customer value in social media community settings. Third, this study illustrates differences in social media customer value experiences of Chinese vs US consumers. Keywords Brand equity, Collectivism/individualism, Extrinsic/intrinsic motivation, Extroversion/introversion, Social and content value, Social media brand community Paper type Research paper

International Journal of Research in Marketing

Venkat Ramaswamy , Kerimcan Ozcan

We present an integrative framework of brand value co-creation with theoretical underpinnings in joint agencial experiencial creation of brand value. Central to this framework are brand engagement platforms entailing both relational activities and offerings, at the intersection of joint agency of experiencial co-creators (whether in their role as customers, employees, partners, or any other stakeholder) and co-creational enterprises as organizing the practice of brand value co-creation (whether in their role as innovating or marketing offerings, or managing network relations). Using two illustrative examples of Starbucks and Apple, we discuss how brand value co-creation is enacted through brand engagement platforms, embodied in brand experience domains, and emergent from brand capability ecosystems, valorizing outcomes with stakeholding individuals. Subsequently, using another illustrative example of Nike, we discuss the concept of co-creational enterprises as a nexus of co-creational platforms of engagements , and elaborate upon the organizational practice of brand value co-creation in a digitalized world. We conclude with several implications for future brand research.

Journal of Retailing and Consumer Services

Raed Algharabat

Indiwan seto wahjuwibowo

Kaya van Enckevort

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Wijaya, B. S. and D. M. Putri (2013). ‘Is Social Media Impactful for University’s Brand Image?’, Jurnal Manajemen Teknologi [Journal of Technology Management], 12 (3), p. 276-295. DOI: 10.12695/jmt.2013.12.3.4

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Impressive AI Powerpoint Builder

By: Stephen Toback

Gamma is a tool that leverages AI to help you create presentations, documents or websites. I got quite a bit of use out of their free credits to do some testing. I found their process easy and the content, both text AND images to be remarkably accurate. They also give you the ability to use AI to change photos or text after you create your document. Having a web search for images (which gave you the ability to only search images per a specific license, was pretty great. You could also generate AI images from within the app with a selection of various image engines (some were restricted to their paid subscription). At the end, you can export their content and continue editing in Powerpoint or export as a PDF.

I found the process to be pretty simple with a good selection of variables both in prompt and option choices.

I’m not sure what model they are using for AI text generation but I seemed to get a better result when I pasted in text made with ChatGPT 4o. This example uses their generation which was still good.

From that prompt, it generated an outline. The trial version limits you to 10 slides but I believe you can do up to 30 with the paid version.

Next step is to pick a theme.

There were options even in the free version to select your own fonts and create custom themes as well as add your own logo. The logo placement is limited to the bottom left corner, but I’ve already requested a feature request to be able to place it anywhere on the page.

That’s it. Here’s a link to the slides .

I wasn’t a fan of the default placement of the images as “fit” in large areas but the image selection was suprisingly good. Specifically how it picked the Karsh Center when talking about alumni. There are ways you can “fill” the image and change the “focus” which I thought was cool. Again, at anytime you can export to Powerpoint but I found you lose the ability to edit the images – they get cropped however they are in the app.

Overall, this was very impressive compared to my experience using ChatGPT to create Visual Basic scripts to create Powerpoints or using Co-Pilot 365 to create slide decks. The image searching (and ability to search for different images in the interface) was pretty extraordinary. I’d also add that their support is incredibly responsive.

This software has not been cleared to use at Duke so feel free to test, but do not use it for any protected information.

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