media planning and buying case study

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Cable ONE / Sparklight

The face of fast

Over the past 13 years, we’ve repositioned the Cable ONE brand and audience perception to ebb and flow with the changing times and trends. Cable ONE’s proprietary strategy for building trust and loyalty with their customers was to display themselves as a company that genuinely listens and cares enough to respond to their customers’ needs.

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awareness of High Speed Data

advertising persuasiveness

of Cable ONE customers intend to renew

Cable ONE provides high-speed Internet along with cable and phone services to about 1.3 million subscribers across 19 states. In 2002, our first rebranding effort called for an authentic voice and message that could create trust and build customer retention. We created a campaign called “Watch Us Make You Smile” that presented a branded message of assurance that Cable ONE will strive to earn trust. The campaign launched in national TV spots, local cross-channel TV spots, print ads, radio spots and Internet advertising.

Ten years later, another rebrand was necessary. We helped Cable ONE established itself as a well-trusted company, but the competitive landscape had changed. The strategy was to position superiority over such brand behemoths as Qwest (now CenturyLink) AT&T and DirectTV.

The “Common Sense” campaign was developed and launched in late 2012 as an expression of market research that indicated that both Cable ONE customers, as well as prospects, wanted straightforward communications when it comes to video, high-speed internet and phone services. This effort has since unified all marketing communications, providing a uniform platform from which executions are developed.

What's next?

Planting new social media strategy seeds

Time Warner Cable

Building and engaging an audience

CABLE ONE / SPARKLIGHT

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Saturating the RIGHT targets that will yield the strongest return

Revolution Media is dedicated to delivering a significant Return on Investment (ROI) for our clients, achieved through our precise targeting strategies that yield the strongest ROI metrics. By focusing on receptive audiences through data-driven insights and market analysis, we ensure every advertising dollar is invested where it matters most, amplifying campaign impact and boosting brand recall. This tailored approach not only fosters deeper connections with audiences, leading to increased customer loyalty, but also drives tangible sales.

Flawless execution to deliver cost-effective schedules, placements and promotions

Revolution Media takes pride in not just conceptualizing effective media plans, but also in executing them flawlessly to deliver cost-effective schedules and promotions. Our attention to detail ensures that every aspect of the campaign, from media placement to timing and messaging, is optimized for maximum impact within your budget constraints. This meticulous approach is crucial as it directly translates into tangible benefits for you. By delivering cost-effective schedules, we stretch your advertising budget further, allowing for broader reach and frequency of messaging.

Customized media plans to fit your company, its brand goals and budget

At Revolution Media, our meticulous customization process begins with a deep understanding of your company's brand identity, market positioning, and long-term goals. We then craft media strategies that not only resonate with your target audience but also optimize every aspect of your budget. By aligning media plans precisely with your brand's vision and objectives, we ensure that your messaging is delivered to the right audience at the right time and through the most effective channels. This results in heightened brand visibility, increased audience engagement, and a measurable boost in return on investment, making each marketing dollar work harder for your success.