business plan for courier service

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Courier Business Plan

As long as there are people on earth, they will deliver and receive items, so there is very little chance that the courier industry will experience loss in the future. So, if you are willing to start or grow your courier business, you will require a plan.

Need help writing a business plan for your courier business? You’re at the right place. Our courier business plan template will help you get started.

Free Business Plan Template

Download our free courier business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Courier Business Plan?

Writing a courier business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your business: Start your executive summary by briefly introducing your business to your readers.
• This section may include the name of your courier business, its location, when it was founded, etc.
• Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Product and services: Highlight the courier services you offer your clients. The USPs and differentiators you offer are always a plus.
• For instance, your services may include domestic & international delivery, door-to-door delivery, same-day delivery, etc.
• Marketing & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business description: Describe your business in this section by providing all the basic information:
• Local courier services
• National courier services
• International courier services
• Specialty courier services
• On-demand courier services
• Freight courier services
• Pallet courier services
• Describe the legal structure of your courier business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business history: If you’re an established courier service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future goal: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, small businesses, e-commerce websites, legal firms, etc can be your target market.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your courier services from them. Point out how you have a competitive edge in the market.
• Market trends: Analyse emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, real-time tracking is increasing; explain how you plan on dealing with this potential growth opportunity.
• Regulatory environment: List regulations and licensing requirements that may affect your courier company, such as licensing, safety, security, etc.

Here are a few tips for writing the market analysis section of your courier business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Same-day delivery services
• Next-day delivery services
• International delivery services
• Specialized personalized delivery services.
• Packaging: Talk about the various packaging choices that will be offered to buyers. Standard boxes, envelopes, or special packaging for fragile or big objects may be used in this.

In short, this section of your courier business plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, package tracking, signature confirmation, or secure delivery options.
• Pricing strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, brochures, email marketing, content marketing, and print marketing.
• Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other local businesses, offering referral programs, etc.
• Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on annual membership, personalized service, etc.

Overall, this section of your courier business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your courier business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & training: Describe the personnel needed to manage your courier firm, along with their duties. Describe your strategy for employee hiring, training, and performance management.
• Operational process: Describe how your courier company operates daily. It should include every aspect, from how purchases are received and fulfilled to how customer support inquiries are handled.
• Technology: Describe any technologies you’ll be utilizing to help your courier firm such as real-time delivery tracking and inventory management programs.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your courier business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founder/CEO: Mention the founders and CEO of your courier company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives, senior management, and other managers including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your courier services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance sheet: Create a projected balance sheet documenting your courier business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing needs: Calculate costs associated with starting a courier business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your courier business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample courier business plan will provide an idea for writing a successful courier business plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our courier business plan pdf .

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Frequently Asked Questions

Why do you need a courier business plan.

A business plan is an essential tool for anyone looking to start or run a successful courier business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your courier company.

How to get funding for your courier business?

There are several ways to get funding for your courier business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your courier business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your courier business plan and outline your vision as you have in your mind.

What is the easiest way to write your courier business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any courier business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Courier Service Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Transportation Industry » Courier Company

Do you want to start a courier company and need to write a plan? If YES, here is a sample courier service business plan template & FREE feasibility report. Every now and then all over the world there will be the need to send gifts, letters, parcels, amongst many others. This is exactly what has continued to sustain the existence of courier companies.

In the united states of America, these courier companies offer shipping services and this shipping companies try all they can to reach areas that ordinarily an average courier company may not. Why is this so? This is especially so because of the need to be competitive.

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There are loads of courier companies in the United States of America at their very best – that is those that offer topnotch services that succeed and stand out. The courier service companies have been around from time immemorial and over the years they have continued to wax stronger.

It is for this reason that there are several hurdles that ought to be scaled when thinking to start a courier service company. There is the, market research; there is the consultation of experts, as well as those who have been in the industry for a very long time.

Starting a courier service business may not come too easy, because it is a serious business as well as a business that grows beyond a zone.

This is because it involves shipping and within a stipulated period of time, branches ought to spring up in other cities, so as to be able to reach a wide range of places and locations. If you are strongly looking to start a courier service company, here is a plan to follow;

A Sample Courier Company Business Plan

1. industry overview.

Companies that operate in the courier and delivery services industry basically provide air, land, see or combined express courier delivery services of parcels, documents and packages for individual and corporate clients. Courier and delivery companies generally provide services between metropolitan areas or urban centers and form a network that includes local, national and international pickup and delivery to serve customers’ needs.

Research conducted by IBIS World shows that the Global Courier and Delivery Services industry struggled for growth over the last five years. Going forward, the global economic slowdown, the industry experienced a period of rapid growth from its recessionary lows, as the global economy improved and developed economies stabilized.

Over the last five years, a large portion of the industry’s growth has come from greater business activity and demand for time-sensitive goods in emerging economies. The growing number of individuals with internet access has also aided revenue.

So also with more consumers leveraging e-commerce websites, a greater number of goods need to be transported using courier and delivery services.

The Global Courier and Delivery Services industry is indeed a thriving industry and pretty much active in all the parts of the world. Statistics has it that in the United States of America alone, there are about 171,604 registered and licensed courier and delivery services companies responsible for employing about 720,124 and the industry rakes in a whooping sum of $86billion annually.

The industry is projected to enjoy 2.3 percent annual growths. It is important to state that FedEx Corporations and United Parcel Services are indeed the market leaders in this industry not just in the United States of America, but also on the global stage.

The Global Courier and Delivery Services industry has a moderate to low level of capital intensity. Players in this industry spend on average $0.17 in capital investment for every dollar spent on labor. Bigger cargo aircrafts and trucks are needed to transport packages to their intended destination, while technology is also employed to track the packages while in transit.

Despite investment by companies in machinery and other reliable technologies, manual labor is still needed. This labor includes drivers, pilots and delivery personnel who work alongside and operate the machinery. As a result of this, the amount of manual labor required, wages are expected to account for 28.5 percent of the revenue generated in the industry in 2016.

Any aspiring entrepreneur or investor that is considering starting this type of business whether on a small scale or in a large scale should ensure that he or she conducts thorough market survey and feasibility studies so as to get it right.

The truth is that, this type of business do pretty well when it is strategically positioned. Places like campus, school board / districts, passport office, immigrations centers, licensing offices and recruiting centers are ideal for this type of business.

Over and above, the Global Courier and Delivery Services industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business.

You can chose to start on a small scale in one or two public facilities and operating on a local and national level or if you have the capital and business exposure, then you can chose to start on a large scale with several outlets in key cities and delivering packages on both national and international level.

2. Executive Summary

Gracias & Co Express, Inc. is a registered and licensed international courier and delivery company. We have been able to secure all the required documentation and a standard and well – located office facility that is highly suitable for the kind of business we are into.

Our head office will the situated in Los Angeles – California and we hope to sometime in the nearest future have branches scattered all across major cities in the United States of America Gracias & Co Express, Inc. will be involved in all aspects of courier services such as domestic air transit deliveries, international air transit deliveries, ground deliveries, messengers and local deliveries et al.

Our business goal is to become one of the leading courier and delivery services company in Los Angeles – California and we will make sure that every services deliveries we handle competes favorably with the best in the industry in terms of time and safety.

We are aware that there are several large and small courier and delivery services companies all around Los Angeles – California, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to position our business in strategic location in Los Angeles – California and also to offer much more than our competitors will be offering in terms of price, safety and of course customer service delivery.

Much more than safe delivering and excellent jobs, our customer care is going to be second to none in the whole of Los Angeles – California. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they patronize our services and also to become our loyal customers and ambassadors.

At Gracias & Co Express, Inc. our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. Gracias & Co Express, Inc. is a family business that is owned and managed by Michael Beckham and his immediate family members.

The business will be managed by his son Lewis Beckham a graduate of Business Administration who has extensive experience working with one of the leading global courier and delivery services companies in the United States of America.

He will bring his experience and expertise to help build and grow Gracias & Co Express, Inc. to compete favorably with other leading companies in the global courier and delivery services industry in the United States of America.

3. Our Products and Services

Gracias & Co Express, Inc. is in the global courier and delivery services industry for the purpose of making profits and we will ensure we go all the way to position our business to favorably compete for available market in the industry. We are going to do all that is permitted by the laws in the United States of America to achieve our business goals. Here are some of service offerings;

• Providing air, surface or combined courier delivery services
• Providing express messenger and delivery services
• Delivering parcels, documents and packages
• Packing and sorting operations
• Transferring and trucking (without storage)
• Delivering time-sensitive and high-value-to-weight products
• Providing grocery delivery services (i.e. independent service from Grocery Store)
• Providing restaurant meal delivery services (i.e. independent delivery services)
• Providing alcoholic beverage delivery services

4. Our Mission and Vision Statement

• Our vision is to build a courier and delivery services company that will have active presence all over the United States of America and the globe.
• Our mission is to establish a standard and world – class courier and delivery services company that will make available a wide range of services and products as it relates to the service offerings in the global courier and delivery services industry at affordable prices to the residence of Los Angeles – California, and other locations in the United States of America where we intend operating from.

Our Business Structure

Gracias & Co Express, Inc. do not intend to start a courier and delivery services company that will operate locally; our intention of starting a courier and delivery services company is to build a standard business with active presence in major cities in the United States of America and the globe.

We will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

In putting in place a good business structure, we will ensure that we hire only people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Admin and Human Resources Manager

Sales and Marketing Manager

Transport and Logistics Manager

• Client Services Executive
• Dispatch Riders

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for coordinating truck drivers, vehicles, loads and journeys
• Responsible for operating IT systems for the organization
• Responsible for negotiating and agreeing contracts for the organization
• Responsible for developing and confirming schedules
• Responsible for planning for and negotiating technical difficulties
• Responsible for preparing paperwork for regulatory bodies
• Responsible for implementing health and safety standards
• Handles the planning routes and load scheduling for multi-drop deliveries.
• Handles booking in deliveries and liaising with customers.
• In charge of allocating and recording resources and movements on the transport planning system.
• Responsible for ensuring all partners in the supply chain are working effectively and efficiently to ensure smooth operations.
• In charge of directing all transportation activities.
• Responsible for developing transportation relationships.
• Responsible for monitoring transport costs.
• In charge of negotiating and bargaining transportation prices.
• Responsible for dealing with the effects of congestion.
• Responsible for confronting climate change issues by implementing transport strategies and monitoring an organization’s carbon footprint.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Assists in helping clients track their parcels and provide helpful information as required
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information are supplied to clients when they make enquiries.

Dispatch Riders:

• Provides air, surface or combined courier delivery services
• Provides express messenger and delivery services
• Delivers parcels, documents and packages
• Packs and sorts operations
• Transfers and trucks (without storage)
• Delivers time-sensitive and high-value-to-weight products
• Provides grocery delivery services (i.e. independent service from Grocery Store)
• Provides restaurant meal delivery services (i.e. independent delivery services)
• Provides alcoholic beverage delivery services

6. SWOT Analysis

Our intention of starting our courier and delivery services business in a strategic location in Los Angeles – California is to test run the business for a period of 3 to 6 months to know if we will invest more money, expand the business and then open collection centers all around key cities in the United States of America.

We are quite aware that there are several courier and delivery services companies in the United States and even in the same locations where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be well – equipped to confront our threats.

Gracias & Co Express, Inc. employed the services of an expert HR and Business Analyst with bias in start – ups to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Gracias & Co Express, Inc.;

The strategic locations we intend positioning our business, the business model we will be operating on, ease of payment, wide range of services and our excellent customer service culture will definitely count as a strong strength for Gracias & Co Express, Inc.

So also we have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details and deliver parcels on time both locally, nationally and international level.

A major weakness that may count against us is the fact that we are a new courier and delivery services company and we don’t have the financial capacity to compete with multi – million dollars companies such as Fed Ex Corporation and United Parcel Services who are key establishments in this industry.

• Opportunities:

The fact that people and businesses are always sending parcels and documents from one location to another provides us with unlimited opportunities.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they patronize our services; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power.

Another threat that may likely confront us is the arrival of a new courier and delivery services company in same location where ours is located. unfavorable government policies and technology can also pose a threat to businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

It is obvious that in the Global Courier and Delivery services industry, bigger cargo aircrafts and trucks are needed to transport packages to their intended destination, while technology is also employed to track the packages while in transit.

Although the fact that the industry is divided in the two categories make it easier for aspiring entrepreneurs to choose to start on a small scale by servicing local communities and small to medium scale businesses or to start big by offering all the services that establishments like United Parcel Services and Fed Ex Corporations offers both on a national and international capacities.

8. Our Target Market

The target market for those who need the services and products of courier and delivery services businesses are all encompassing. It is fact that almost all adults and organizations would have one or two reasons why they should patronize the services of courier and delivery services.

In view of that, we have positioned our parcel collection centers in strategic locations to service the residence and businesses in Los Angeles – California and other towns in key cities in the United States of America. We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in the courier and delivery services industry to attract the following clients;

• Corporate Executives
• Restaurants
• Online stores (e – commerce organizations)
• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)

Our Competitive Advantage

The competitions that exist in the courier and delivery services industry is stiff simply because anyone that has the finance and business expertise can decide to start this type of business howbeit on a small scale servicing a city or more. Although, the courier and delivery services industry requires some form of trainings and expertise, but that does not in any way stop any serious minded entrepreneur to start the business and still make good profit out of this business.

Gracias & Co Express, Inc. is launching a standard courier and delivery services business that will indeed become the preferred choice of residence of Los Angeles – California and in every other location around key cities in the United States where we intend opening our collection point.

The business model we will be operating on, ease of payment, wide range of services and our excellent customer service culture will definitely count as a competitive advantage for Gracias & Co Express, Inc. So also we have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details and deliver parcels on time both locally, nationally and international level.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups courier and delivery services companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Gracias & Co Express, Inc. is established with the aim of maximizing profits in the global courier and delivery services industry and we are going to go all the way to ensure that we do all it takes to offer our services and products to a wide range of customers. Gracias & Co Express, Inc. will generate income by offering the following services;

• Providing grocery delivery services (i.e. independent service from grocery store)

10. Sales Forecast

One thing is certain; there would always be individuals or corporate organizations in Los Angeles – California and in the United States of America who would always need the services of courier and delivery services companies for the various purposes such.

We are well positioned to take on the available market in Los Angeles – California and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Los Angeles to other cities in the United States of America where we intend opening our collection centers.

We have been able to critically examine the courier and delivery services industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – California.

Below are the sales projections for Gracias & Co Express, Inc., it is based on the location of our business and the wide range of services that we will be offering;

• First Fiscal Year-: $240,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing locations for our business, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for businesses and residence of Los Angeles – California.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the courier and delivery services industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Los Angeles – California and every other cities in the United States where we intend opening our collection center.

In other to continue to be in business and grow, we must continue to attract clients to patronize our services which is why we will go all out to empower or sales and marketing team to deliver. In summary, Gracias & Co Express, Inc. will adopt the following sales and marketing approach to win customers over;

• Introduce our business by sending introductory letters alongside our brochure to corporate organizations, schools, households and key stakeholders in Los Angeles and other cities in California.
• Print handbills about our business and its locations
• Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get our message across, so that those on the social media or those who read blogs can know where to go when they need the services of a courier and delivery services company
• Create a basic website for our business, so as to give our business an online presence (list the locations of our collection centers)
• Directly market our business
• Join local business centers associations for industry trends and tips
• Provide discount days for our customers
• Advertise our business in community based newspapers, local TV and radio stations
• List our business on yellow pages ads (local directories)
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our office facility and collection centers will be well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our business.

Gracias & Co Express, Inc. has a long term plan of opening our collection centers in various locations in key cities all around the United States of America which is why we will deliberately build our brand to be well accepted in Los Angeles – California before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Gracias & Co Express, Inc.;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where our collection centers are located.
• Ensure that all our workers wear our branded shirts and all our delivery vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

At Gracias & Co Express, Inc. we will keep the prices of our courier and delivery services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one – off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

The payment policy adopted by Gracias & Co Express, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Gracias & Co Express, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via Point of Sale Machines (POS Machine)
• Payment via bank draft
• Payment via mobile money

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services and products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a courier and delivery services company; it might differ in other countries due to the value of their money.

When it comes to starting a courier and delivery services company the major areas that you look towards spending the bulk of your cash is in the purchase of delivery vans and bikes et al; and of course renting or leasing well located facilities.

Aside from that, you are not expected to spend much except for paying of your employees and the purchase of supplies. This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in the United States – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of the business in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Business Consultant – $2,500.
• The amount needed for the purchase of insurance policy cover (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for the facility and remodeling – $70,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase and installation of CCTVs and car tracker devices: $10,000
• The cost for the purchase of furniture and gadgets for the office (photocopy machine, computers, fax machine, phone box, printing machines, laminating machines and scanning machine, TVs, Sound System, tables and chairs et al): $50,000.
• The cost for the purchase of delivery vans: $25,000
• The cost of Launching a Website: $600
• The cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of $350,000 to successfully set up our courier and delivery services company in Los Angeles – California. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Gracias & Co Express, Inc.

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality.

Finance is a very important factor when it comes to starting a business such as courier and delivery Services Company. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Gracias & Co Express, Inc. is a family business that is solely owned and financed by Michael Beckham and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

Since they are the sole financier of the business, they have decided to adopt the following means to generate start – up capital for the business;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Gracias & Co Express, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our courier and delivery services a little bit cheaper than what is obtainable in the market and also to ensure timely and safe deliveries. We are well prepared to survive on lower profit margin for a while.

Gracias & Co Express, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing standard photo booths: In Progress
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility for positioning and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Purchase of delivery vans and bikes: Completed
• Establishing business relationship with third party services providers – shipping companies, and airline companies et al: In Progress