business plan for english language school pdf

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Language School Business Plan

A language school can create an enduring income stream by providing top-notch language courses and pricing itself competitively. But to be that successful you will need everything well-planned.

Need help writing a business plan for your language school business? You’re at the right place. Our language school business plan template will help you get started.

Free Business Plan Template

Download our free language school business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Language School Business Plan?

Writing a language school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your language school business, its location, when it was founded, the type of language school business (E.g., general language schools, business language schools, exam preparation schools), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Language School services: Highlight the language school services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include language courses, group classes, private tutoring, etc as some of your services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• General language school
• Business language school
• Exam preparation school
• Kids language school
• Online language school
• Describe the legal structure of your language school, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your language school’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established language school business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, professionals, adults, or international students would be an ideal target audience for a language school business.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the USA market size for language school business was $1.9 billion in 2022, so it is crucial to define the segment of your target market and its growth potential.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your language school from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, online language learning has a booming market; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your language school business, such as business registration, education licensing & accreditation, compliance with consumer protection laws, health & safety regulations, etc.

Here are a few tips for writing the market analysis section of your language school business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Product & Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Describe your program offerings: An overview of the languages taught and the competency levels they are geared towards (such as beginner, intermediate, and advanced) should be mentioned.Give specifics about each program, such as the curriculum, course length, class sizes, and any distinguishing characteristics or instructional techniques that are used.
• Course structure: Discuss the balance between speaking, listening, reading, and writing. Emphasize any specialized programs or modules you provide, like business language instruction, test preparation, or conversational practice.
• Cafe menu: Mention the food and beverage services you will offer at your gaming cafe. Extensively list down the items on your food menu. This may include fries, burgers, cold drinks, coffee, etc.
• Teaching methodologies: Describe how your teachers encourage student participation, engagement, and active learning. Talk about any cutting-edge or technologically advanced teaching techniques, including multimedia materials, online resources, and interactive learning tools.
• Additional Services: Mention if your language school business offers any additional services. You may include services like access to language learning resources and materials, language competence tests, language exchange programs, practice conversations, online learning platforms, etc.

In short, this section of your language school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, experienced & qualified instructors or industry-specific language training could be some of the great USPs for a professional language school business.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, brochures, email marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other businesses, offering referral programs, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts & offers, personalized service, etc.

Overall, this section of your language school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your language school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your cleaning business’s staffing requirements, including the number of employees or coaches needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your language school business. Your operational processes may include curriculum development, class scheduling & enrolment, classroom management, etc.
• Equipment & Machinery: Include the list of equipment and machinery required for language school, such as language learning software, classroom technology, computers & laptops, language lab equipment, textbooks & teaching materials, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your language school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your language school business, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, senior management, and other department managers (e.g. operations manager, customer services manager, academic manager.) involved in the language school business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your language school business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your language school business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a language school business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your language school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample language school business plan will provide an idea for writing a successful language school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our language school business plan pdf .

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Frequently asked questions, why do you need a language school business plan.

A business plan is an essential tool for anyone looking to start or run a successful language school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your language school business.

How to get funding for your language school business?

There are several ways to get funding for your language school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your language school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your language school business plan and outline your vision as you have in your mind.

What is the easiest way to write your language school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any language school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

Can a good language school business plan help me secure funding?

Indeed. A well-crafted language school business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a language school business plan?

Marketing strategy is a key component of your language school business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Language School Business Plan Sample

Published Jun.04, 2019

Updated Apr.23, 2024

By: Jakub Babkins

Average rating 3.2 / 5. Vote count: 12

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Table of Content

Do you want to start language school business?

Are you thinking about starting a language school? Well, the United States has the largest immigrant population as compared to all other countries due to job and study opportunities. And knowledge to speak and write English fluently is required in several study programs and job fields.

So, if you are intended to hire a team which can teach desired languages accordingly, then, you will be required to make a detailed business plan for language school . To let you know about the essentials of a language school business plan , we are providing one here, for the startup, ‘Naomi Language School’.

Executive Summary

2.1 the business.

Naomi Language School will be a licensed and registered language school based in Boston, with the aim of teaching English, French, Spanish, German and other languages. The school will provide various courses meant to teach language skills from basic to intensive level.

2.2 Management

To manage the school, Naomi will be there in her school by herself, besides, she will hire administrator, coordinators, and tutors. In this business plan english language school pdf, you will later find out the details of how the business will be actually started and run.

2.3 Customers

Knowing your customers can help you a lot in taking major decisions while making language school business plan template . There are a large number of universities and colleges in Boston which offer scholarships to international students. And there are many people from outside the US, who came here just to make a living. So, our customers will be very diverse, relating to different countries, speaking different languages.

2.4 Target of the Company

Our target is to help foreigners understand our language and norms, to settle in our country. Our other targets are to become the most renown language tutoring center while earning a profit margin of $15k per month by the end of the first year.

Company Summary

3.1 company owner.

Naomi Connery is a knowledgeable lady with a bachelor’s degree in English Language & Literature from the University of Oxford. Besides English, she is adept in speaking and writing German, French and Spanish Language.

3.2 Why the Business is being started

Naomi can use the relevant skills she has by starting a language school business . To fulfill the desire of running her own business, while availing what she has achieved so far, the best option she figured out was to start a language school.

3.3 How the Business will be started

Although Naomi is multilingual, still she can’t run the school on her own. She will rent a building which was previously a high school. After getting essential licensing, the building will be renovated. Naomi will purchase the essential inventory, and will hire tutors to teach the English language to non-English people, and other languages as well to be learned by anyone.

Naomi didn’t take the risk of preparing english school business plan by herself. Her business plan for language school which is given here as a sample is written by professional language school business plan writer. The costs for the startup are as follows:

Mentioning the services, you want to provide in your language school business plan template , can help you a lot in figuring out the best ways of advertisements and earning profits.

The language learning programs which will be offered in Naomi Language School are:

• Basic English Learning Program: For children and teens, and for the foreigners, we will provide basic English learning program enabling them to speak and write English.
• Intensive English Learning Program: For undergrads, grads, and professional incomers we will be offering intensive English learning programs to excel their English speaking and writing skills.
• Other Language Learning Programs: We’ll offer programs to learn languages like German, Spanish, French, Chinese, Arabic, and Japanese from basic to a comprehensive level.
• Career Language Training: For professionals who have either come for a managing or other important job in the US, or the natives who will be going in some other country for job works, we’ll be having special and short language programs.

Marketing Analysis of Language School Business

Our target customers will belong to diverse countries and cultures; it will be challenging to bring them together in the same environment to learn the same language unless you have done a detailed marketing analysis in your language school business model.

In this sample business plan language school  pdf, we are analyzing our target groups in order to make our services compatible with their needs.

5.1 Market and Industry Trends

The United States is recorded for having the highest number of international students worldwide. In order to fill the gap between foreigners and natives, there are currently 13,240 language training centers operating in the US, generating a revenue of $2 billion annually according to IBISWorld. Although there are enough language training centers, yet there is an increasing demand for more, with an expected growth rate of 2.5 percent. So if you manage to administer your students and their requirements efficiently, you won’t be at loss.

5.2 Marketing Segmentation

Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Foreigners: Our biggest target group will be the students and professionals who come to Boston to continue their studies and jobs respectively. They usually find difficult to be fluent with the new language. Moreover, certain jobs and study programs require them to get a workshop on the English language before entering the relevant institute.

5.2.2 US Citizens: This group comprises of those students and professionals who are native of US but require some additional language skill regarding English or some other language. For such people, professionals and students we’ll be teaching a few languages other than English in our center.

5.2.3 Professional & Career Oriented: We’ll be having special and short timed language training programs for the professionals who either have to excel in English language or some other languages which we will be offering.

5.3 Business Target

Our main targets to be achieved over the next three years are:

• To earn a profit margin of $15k per month by the end of the first year
• To start online language training besides our current work by the end of the third year

5.4 Product Pricing

Our services are highly efficient, therefore we haven’t priced our services low, they are in fact priced a little bit higher than our competitors.

As mentioned earlier that there are a lot of language schools running in the United States, so before thinking about how to start a language school business you must think about something additional and more lucrative. In this language school business model pdf you can read about the competitive aspects and advertisement define a strategic plan Naomi Language School will adopt.

6.1 Competitive Analysis

Our biggest competitive advantage lies in our workforce. Our tutors are highly experienced and professional and they know the tactics of teaching an entirely new language to those who are alien to it. Secondly, we’ll be greatly benefitted by our location. Boston is the city with two major universities Harvard and Massachusetts Institute of Technology; so students from all over the world desire to come here to study further. We are exactly located in the metropolitan area, where those students can easily approach us to remove their hesitation of speaking a new language. Lastly, we will not only be teaching the language, but we will also be teaching the skill, we’ll arrange group talks and interactions so that foreign students can adjust with the new people.

6.2 Sales Strategy

To advertise our services:

• We will carry out a large-scale social media campaign.
• We will arrange free seminars to exhibit our teaching methods.
• We’ll contact notable institutes to let us introduce our services to their foreign students.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Staff required by Naomi Language School is given here in this business plan for language school sample  with a little job description.

7.1 Company Staff

Naomi will manage and supervise the overall operations, other staff will be:

• 1 Administrator for managing all operations
• 1 Accountant for maintaining financial records
• 2 Sales Executives responsible for marketing the school
• 10 Tutors for tutoring different languages
• 2 General Assistants for undertaking various day-to-day
• 2 Cleaners for cleaning the facility
• 1 Freelance Web Developer for managing school’s web pages and social media accounts
• 1 Front Desk Officer for receiving calls
• 1 Security Guard

7.2 Average Salary of Employees

Financial plan.

Doing detailed financial analysis in your language school business plan is essential as it will list all the startup costs, salaries of your employees, and other expenses along with a plan to cover these expenses. A language training center doesn’t require a lot of investment unless you want to spend too much on getting the perfect location. The investment and expenses Naomi did in order to meet the criteria of an excellent language center are given here in this english language school business plan pdf . This language school business model is written by a professional business plan writer , revised by a financial expert. So, you can take help from here, in case you are starting the same business.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

 8.6 business ratios.

All tables in PDF

Download Language School Business Plan Sample in pdf

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Language School Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector » Schooling

Do you want to start a language school and need to write a plan? If YES, here is a sample language school business plan template & FREE feasibility report. English is the official language in the United States and there are migrants and students who intend working or studying in the United States who would need to first enroll and pass through a language school before they can be fully integrated into the society, hence the viability and profitability of language schools in the United States of America.

If you want to start a language school, it would be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged to ensure that they carry out thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time in it.

A Sample Language School Business Plan Template

1. industry overview.

Generally, players in the Language Schools industry offer language instruction ranging from conversational skills for personal enrichment to intensive training courses for career or educational opportunities. Schools teach foreign languages, sign language and English as a second language. Please note that the Language Schools industry does not include language instruction software.

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Over the years, per capita disposable income and international travel by US residents have grown, thus providing remarkable growth for the Language Schools industry. Going forward, the industry will build on its success in the online, corporate and international markets to fuel growth.

So also, steady immigration levels will aid long-term demand for English-language courses in the domestic market. Demand for language training will also grow as the US population becomes more diverse and businesses attempt to target the new demographic markets. Nevertheless, competition from language instruction software continues to pose a threat to the industry.

The Language Schools industry is indeed a large and thriving industry. Statistics has it that the Language Schools industry in the united states of America is worth billion, with an estimated growth rate of 1.3 percent within 2012 and 2017.

There are about 13,324 registered and licensed Language Schools scattered all around the United States of America and they are responsible for employing about 36,078 people. Alexander Language Schools, Berlitz, Language Leaders Franchising and Rosetta Stone Inc. are the market leaders in this industry, they have lion market shares in the industry.

A report released by IBISWorld shows that as with most industries in the education sector, wages, which include salaries and benefits, account for the largest cost to industry operators. This industry requires instructors, researchers and program developers, as well as employees who perform administrative and management duties.

The report also shows that in 2017, wages are estimated to account for 35.3 percent of revenue. Language schools usually deliver training on a face-to-face basis in small groups, which is highly labor-intensive. On the other hand, establishments can expand facilities and purchase equipment according to need, thereby reducing the level of capital needed to successfully operate in this industry.

Small local operators may even hold language classes in community centers, schools or residential homes. Even though there are loads of players in the Language Schools industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.

As a matter of fact, if you conduct your research and feasibility studies very well before starting your own language school, coupled with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Kings International® Language School is an international private language school that will be located in a well – populated residential estate in Atlantic Avenue, Delray Beach – Florida, United States of America. We are a standard and government accredited language school that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Kings International® Language School is a client-focused and result driven private language school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients (students and parents alike).

We will offer standard and professional language teaching services in a highly secured and conducive learning environment. We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our school.

At Kings International® Language School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationists cum teachers in various languages who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Kings International® Language School will at all times demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely.

We have plans to offer learning platforms to people both online and offline. Our overall business goal is to position our language school to become the leading language school brand in the educational industry in the whole of Delray Beach – Florida, and also to be amongst the top 20 language schools in the United States of America within the first 10 years’ of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Delray Beach – Florida is the right place to launch our language school.

Kings International® Language School is founded by Dr. Jenkins Adolphus and his immediate family members. He is an educationist par excellence and has won many awards in the education sector in the United States. Dr. Jenkins Adolphus has both the academic qualification and experience to run a private language school that can favorably compete with other leading language schools not only in Delray Beach – Florida, but also throughout the United States.

3. Our Products and Services

Kings International® Language School is going to offer varieties of learning and instruction services within the scope of the language schools industry in the United States of America. Our intention of starting our language school is to soundly educate people in various languages and of course to make profits and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Foreign languages (French, German, Portuguese, Spanish, Japanese, Mandarin and Arabic et al)
• English as a second language
• Career language training
• Sign language
• Retailing of language books and training materials (DVDs, and CDs et al)

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive language school that will become the number one choice for students in the whole of Delray Beach – Florida. Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different levels of learning as it relates to the language of their choice.
• Our overall business goal is to position Kings International® Language School to become the leading language school brand in the language school industry in the whole of Delray Beach – Florida, and also to be amongst the top 20 language schools in the United States of America within the first 10 years of operation.

Our Business Structure

It is a known fact that the success of any business is to a large extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Kings International® Language School will build a solid business structure that can support the growth of our language school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the language school of our dream. The fact that we want to become one of the leading language schools in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives. Below is the business structure that we will build at Kings International® Language School;

• Head of School (School Proprietress)

School Administrator

Tutors for Various Languages

• Accountant/Bursar
• Client Service Executive/Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of School/School Coordinator:

• Grows management’s effectiveness by employing, selecting, positioning, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Produces, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing school fees and signing business deals
• Accountable for providing direction for the business
• Creates, interconnects, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• In charge of signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the language school
• Design job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (students and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily activities of the language school.
• Teach subjects as assigned by the school administrator
• Establishes foundations in various languages as assigned
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the school
• Contributes his/her quota towards growing the language school
• Receives complaints from students and channel it to the appropriate quarters
• Handles any other duty as assigned by the school administrator

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• In control of preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• In authority of developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Kings International® Language School
• Serves as internal auditor for Kings International® Language School

Client Service Executive

• Welcomes / receive students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the students with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build student’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
• Receives parcels/documents for Kings International® Language School
• Distributes mails in the organization
• Handles any other duties as assigned by the School Administrator
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools’ facility
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours’ basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator.

6. SWOT Analysis

Because of our quest for excellence, Kings International® Language School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured language school that can favorably compete in the highly competitive language schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Kings International® Language School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Kings International® Language School;

As a language school, our core strength lies in the power of our workforce. We have a team with excellent qualifications and experience in languages. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new language school in Delray Beach – Florida, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated language schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the language schools industry is massive considering the number of student cum migrants who would want to learn new languages. In the United States, intensive language and cultural training will remain a popular service. As a standard and international language school, Kings International® Language School is ready to take advantage of any opportunity that comes our way.

The fact that language instruction software is becoming popular, this has resulted to increase in external threats for this industry.

Some other threats that we are likely going to face as a language school operating in the United States of America are unfavorable government policies that might affect private language schools, the arrival of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the language school line of business is that the keys to attracting students are educational performance and the pass rate of their students in national exams. Any language school that has good records will always thrive.

The demand for the services offered by language schools are driven by the fact that migrants, businesses people, tourists and students would need to learn the language of their host country if they truly want to integrate fully in the country or community.

Economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education. The areas you would need to spend heavily on is in ensuring that your school is up to standard, on advertisements, and insurance policy cover.

Lastly, it is trendier to find language schools leveraging on technology to reach out to students beyond the location where their school is located. With the aid of technology, a language school in the United States of America can enroll and tutor students in any part of the world via online study programs.

8. Our Target Market

As a standard and international language school, Kings International® Language School is going to offer varieties of language instruction services within the scope of the language schools industry in the United States of America. Our intention of starting our language school is to soundly educate people in various languages and of course to make profits from the language schools industry.

Our target market as a private language school cuts across people (students, migrants, tourist, diplomats and business people) of different classes and cultural background whether African, Caucasian, Latinos, Indians, and Asians. We are coming into the language school industry with a business concept that will enable us work with the students at different learning stages.

Our Competitive Advantage

Indeed, the language school industry is highly competitive and the entry barriers are high. As a matter of fact, it is pretty difficult for new entrants to establish themselves in the language school industry. So also, the reputation of the language school is of utmost importance.

We are quite aware that to be highly competitive in the industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable improvement and you should be able to meet the expectations of both students and parents alike.

Kings International® Language School might be a new entrant into the language schools industry in the United States of America, but the management staff and owners of the school are considered gurus. They are licensed and highly qualified educationists/teachers at various levels of language learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Kings International® Language School is established with the aim of maximizing profits in the language schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Kings International® Language School will generate income by offering the following language tutorial services;

10. Sales Forecast

One thing is certain, there would always be students who would need the services of language schools to be able to achieve their educational goals and as such the services of language schools will always be needed.

We are well positioned to take on the available market in Delray Beach – Florida and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the language school and our student base.

We have been able to critically examine language schools in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Delray Beach – Florida.

• First Fiscal Year: $250,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown within the period stated above. Also, there won’t be any major competitor (language school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst language schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the language school. We will also ensure that our students’ excellent result from national exams and other exams speaks for us in the market place; we want to build a standard school that will leverage on word of mouth advertisement from satisfied clients.

Kings International® Language School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our language school by sending introductory letters alongside our brochure to schools, corporate organizations and key stake holders in Delray Beach – Florida
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations
• Use friends and family to spread word about our language school
• Introduce Kings International® Language School to learning specialists, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Kings International® Language School on bulletin boards in places like schools, libraries, and local coffee shops.
• Place a small or classified advertisement in newspapers, or local publications about Kings International® Language School.
• Use tutorial referral networks such as agencies that will help match students with Kings International® Language School.
• Join relevant association or body that will enable us network and meet others in same industry.
• Advertise online by using an advertising platform such as Google AdWords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our language school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al.
• Engage direct marketing approach.
• Encourage word of mouth marketing from loyal and satisfied students.

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for students in the whole of Delray Beach – Florida which is why we have made provisions for effective publicity and advertisement of our language school. Below are the platforms we intend to leverage on to promote and advertise Kings International® Language School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Delray Beach – Florida
• Engage in roadshows from time to time in targeted neighborhoods in and around Delray Beach – Florida
• Distribute our fliers and handbills in target areas in and around Delray Beach – Florida
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Language schools in the United States of America and of course in all parts of the world charge students per tem/per session and students have the option of either paying their tuitions before resumption or during the school session. Language schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al.

At Kings International® Language School, we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

The payment policy adopted by Kings International® Language School is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulations of the United States of America.

Here are the payment options that Kings International® Language School will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our services.

13. Startup Expenditure (Budget)

In setting up a language school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your language school’s environment is conducive enough for students to learn.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a language school business; it might differ in other countries due to the value of their money.

However, this is what it would cost us to start Kings International® Language School in the United of America;

• Business incorporating fees in the United States of America will cost – $750 .
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of classes, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000 .
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a medium scale but standard language school in the United States of America.

Generating Startup Capital for Kings International® Language School

Kings International® Language School is a family business that will be owned and managed by Dr. Jenkins Adolphus and his immediate family members. They are the sole financiers of the language school which is why they decided to restrict the sourcing of the startup capital for the school to three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about $250,000 ( Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and of course their business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Kings International® Language School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best.

Kings International® Language School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Securing a standard facility large enough to accommodate our design: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Language Schools’ Logo: Completed
• Graphic Designs and Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the School: In Progress
• Creating Awareness for the language school in Delray Beach – Florida: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the education industry: In Progress

How to Write Language School Business Plan? Guide & Template

In the realm of language education entrepreneurship, laying a solid foundation is paramount to success. One of the foundational pillars of launching and sustaining a language school venture is the creation of a well-structured business plan. This document serves as a roadmap, guiding your endeavors from conception to fruition. Let’s delve into the intricacies of formulating an effective language school business plan.

What is a Language School Business Plan?

A language school business plan is a comprehensive document outlining the objectives, strategies, operational procedures, and financial projections of establishing and operating a language learning institution. It encapsulates your business concept, target market analysis, marketing strategies, organizational structure, and financial forecasts. Essentially, it serves as a blueprint for the systematic development and management of your language school venture.

Why do you need a business plan for a Language School?

Clarity of Vision: Crafting a business plan forces you to articulate your vision clearly. It helps you define your mission, goals, and strategies, ensuring alignment with your overarching objectives.

Strategic Roadmap: A well-crafted business plan provides a strategic roadmap, delineating the steps required to achieve your business goals. It helps you identify potential challenges and devise contingency plans.

Attracting Investors: Investors and lenders often require a detailed business plan before committing funds to a venture. A comprehensive plan demonstrates your understanding of the market, potential for growth, and the viability of your business model.

Operational Efficiency: By outlining operational procedures, staffing requirements, and resource allocation, a business plan enhances operational efficiency. It ensures smooth execution and minimizes uncertainties in day-to-day operations.

Source of Funding for Language School Business

Securing adequate funding is crucial for launching and scaling a language school business. Various sources of funding include:

Personal Savings Utilizing personal savings to bootstrap the business. Bank Loans Securing loans from banks or financial institutions. Angel Investors Attracting investment from affluent individuals. Venture Capitalists Raising funds from venture capital firms. Crowdfunding Garnering financial support from a large number of individuals via online platforms.

How to Write a Language School Business Plan?

Crafting a comprehensive language school business plan involves several key steps:

Executive Summary: Provide an overview of your language school concept, highlighting its unique value proposition and market potential.

Market Analysis: Conduct thorough market research to identify target demographics, competitor analysis, and market trends.

Business Model: Define your revenue streams, pricing strategy, and sales projections. Outline the courses or services you intend to offer.

Marketing Strategy: Develop a robust marketing plan encompassing digital marketing, social media, partnerships, and community outreach to attract students.

Operational Plan: Detail the operational framework, including staffing requirements, curriculum development, facilities, and technology infrastructure.

Financial Projections: Present comprehensive financial forecasts, including income statements, cash flow projections, and break-even analysis.

Risk Management: Identify potential risks and challenges and outline mitigation strategies to address them.

Exit Strategy: Consider potential exit strategies, such as expansion, acquisition, or franchising, to capitalize on future opportunities.

Advantages of Starting a Language School Business

Fulfillment: Empowering individuals to learn a new language and broaden their horizons can be incredibly fulfilling.

Lucrative Market: The demand for language learning services continues to grow globally, presenting lucrative opportunities for language school entrepreneurs.

Flexibility: Running a language school allows for flexibility in scheduling and curriculum development, catering to diverse learner needs.

Cultural Exchange: Language schools foster cultural exchange and understanding, creating enriching experiences for students and instructors alike.

In the dynamic landscape of language education, a well-crafted business plan is the cornerstone of success for aspiring language school entrepreneurs. By meticulously outlining your vision, strategies, and operational procedures, you pave the way for sustainable growth and impact in the realm of language learning. Embrace the journey of entrepreneurship with a robust business plan as your guiding beacon.

Language School Business Plan FAQs

How to start a language school business?

To start a language school business, research your competition, choose a teaching method, decide on your legal business structure, obtain necessary licenses and permits, and secure a location.

How do I start language academy?

To start a language academy, first decide on your language offerings, curriculum, and teaching methods, then handle legal formation and licensing, secure instructors, obtain a facility, and market your services.

Is a language school profitable?

A language school can be profitable due to continual demand for language learning, ability to charge ongoing fees, low overhead costs, and scalability through hiring instructors.

What makes a good language school?

A good language school employs qualified, engaging instructors, offers flexible scheduling, maintains small class sizes in comfortable classrooms, uses effective teaching methods, and helps students achieve goals.

Are language schools worth it?

Language schools are worth attending due to focused instruction, accountability, opportunity to practice with diverse peers, cultural immersion experiences, and qualification for academic or professional goals.

What is an ideal classroom for a language class?

An ideal language classroom has excellent acoustics, flexible seating arrangements, audiovisual technology, small class size, an open layout, and decorations featuring the target culture and language.

Written by Ivan Smith

Hello, I'm Ivan Smith, a graduate with a Bachelor of Business Administration in Marketing. Currently, I'm actively engaged in practicing business plan writing.

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How To Start Language School Business [PLAN]

Language school business startup guide.

You possess language skills and want to set up a school right?

One of the most important things you need is a plan. There is hardly any progress to be made without this. Hence the purpose of having this English or foreign language school BUSINESS STARTUP GUIDE.

Our aim is to help you plan for your business.

This sample gives you an idea on how to go about the whole process. That is, from its planning stages to its eventual implementation.

Here is how to start a language training center.

Executive Summary

Bridge Lingual Center is a center of excellence for the learning of languages. We are a fully licensed and accredited school located in the Buffalo, New York.

Our location is strategic due to its diversity. Such diversity naturally increases the need to learn new languages apart from English. Our classes are taught native speakers of the world’s most popular languages.

These languages include Italian, Spanish, Portuguese, German and Russian. Others are French, American Sign Language (ASL), Chinese, Arabic and Japanese. We plan on expanding the number of languages taught. However, this will depend on demand.

The learning environment at Bridge Lingual Center is very conducive for learning. This is due to our highly interactive classes where students get the opportunity to learn from native speakers. Our online learning program has just been introduced. This will be crucial in developing good language skills within a short time.

Products and Services

We offer a wide range of quality services carefully designed to help with easy language learning. Currently, the available language courses include ASL, Chinese, Portuguese, Spanish, German and Russian.

Other languages are Arabic, Japanese and French.

Cultural programs have also been designed to help immerse our students into the very detailed aspects of various cultures. These helps increase their level of interests and eventually their skills in their chosen language.

Our library services are also very crucial to fast learning. Materials include audio, and visual contents.

At Bridge Lingual Center, our vision is to build a language school known for excellence. We speak through our students. Ease of learning isn’t something that is so common.

However, we are doing all we can by deploying the latest technology coupled with our native speaking workforce.

Through this, we seek to become the reference point for language learning in the nearest future.

Our Mission

We are driven by professionalism and the adoption of global best practices. We believe that these attributes, coupled with innovation will significantly impact on our reputation as an emerging brand.

Our mission is to break into the top 10 league of best language schools in New York in 5 years.

SWOT Analysis

Bridge Lingual Center has been in existence for the past 4 years. During this time, we have seen a steady climb in student enrollment. A major reason for this is due to our marketing efforts. We’ve also attracted referrals from students.

While there has been a lot of positive gains, these gains have not come without their fair share of challenges.

An assessment of our business so far has shown where we’ve performed well as well as shortcomings. This information is critical to our success going forward.

An assessment of key indicators of our operational health show the following;

i. Strength

Our strong work ethic and quality of workforce has been a major boost to our growth. The location of our language school has also impacted positively.

As a result, we’ve witnessed a growing number of students who have shown a great deal of enthusiasm and approval of our instructional approach.

The results too have been deeply satisfying.

ii. Weakness

In spite of all the strength, there have been weaknesses too. There are lots of competing language schools within the City of Buffalo. Although we aren’t fazed by competition, the problem lies in our current capacity.

This problem isn’t insurmountable as we are stepping up our marketing campaign to meet up and gain our fair share of the market.

iii. Opportunities

The growing need to learn languages for business, communication and cultural assimilation etc makes this area very exciting.

There are endless possibilities and we are ever ready to strategically position our business to take advantage. Our growth outlook extends much beyond Buffalo, New York. We plan on opening more locations across many states.

This 10-year target is a deliberate attempt to reap immense benefits which are inherent in the language learning industry.

iv. Threats

This is a problem we’ll have to deal with when it happens. That is, rise in popularity of subscription based language teaching software. This is a real threat which may eventually affect traditional language teaching schools like ours.

However, our most recent online language teaching program seeks to address that.

Financial Projection

We will be actively improving our services starting from this year. This will see major improvements on all fronts.

This will see a jump in our finances over a period of three years.

We have made projections based on available data and the results have been exciting as summarized below

• First Financial Year                                     $850,000.00
• Second Financial Year                               $1,500,000.00
• Third Financial Year                                   $2,300,000.00

Competitive Advantage

Our language school has largely been driven by innovations and the adoption of best practices. The careful selection of our instructors has also added to our advantage.

Bridge Lingual Center also sits in a strategic part of town which has seen a recent surge in the need to learn a language.

Marketing Strategies

Our marketing strategies will be ramped up to enhance our presence and improve our brand. This aggressive marketing drive will be adopt several platforms such as the social media space and on our websites.

Word of mouth marketing and sponsored print and TV ads will also be included in our marketing campaign. We will also target clients who needs to learn as second language.

This language school BUSINESS STARTUP GUIDE can be used to position your business for excellence. During and after writing your plan, you’ll have to provide an answer to the question “how good is my plan?” How good a plan is depends on what is included. It must reflect clearly and in a concise way your goals and how you intend to execute them.

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How to Write a Business Plan: Foreign Language School Success Guide

By henry sheykin, get full bundle.

Are you considering starting a foreign language school? With the increasing demand for language proficiency and specialized courses, it's no surprise that the foreign language school industry is booming. According to recent statistics, the global language learning market is expected to reach a value of $54.63 billion by 2027, growing at a CAGR of 6.8% from 2020 to 2027. So, if you have a passion for teaching languages and want to tap into this thriving market, you need a well-crafted business plan. In this article, we'll walk you through the 9 essential steps to write a business plan for your foreign language school, providing you with a checklist to guide you along the way.

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Conduct Market Research

Before starting a foreign language school, it is crucial to conduct thorough market research to understand the demand, competition, and potential for success in your target market. This research will enable you to make informed decisions and develop a successful business plan. Here are some important steps to consider:

• Identify your target market: Determine the demographics and characteristics of the individuals who are most likely to be interested in learning a foreign language. Consider factors such as age, occupation, education level, and language preferences.
• Understand the demand: Research the demand for foreign language education in your chosen location. Are there already established language schools? If so, what are their strengths and weaknesses? Are there any gaps or untapped opportunities in the market that you can take advantage of?
• Analyze the competition: Identify and analyze your competitors in the foreign language education industry. Look into their offerings, pricing, teaching methods, and reputation. This will help you differentiate your school and develop unique selling points.
• Assess market trends: Stay up-to-date with the latest trends and developments in foreign language education. This includes advancements in teaching methodologies, emerging technologies, and changes in language learning preferences. Understanding these trends will allow you to adapt and stay ahead of the competition.
• Utilize online resources: Take advantage of online platforms, such as social media groups and forums, to gather insights and connect with individuals interested in learning a foreign language. This will help you gain valuable feedback and tailor your offerings to meet their needs.
• Conduct surveys and interviews: Reach out to potential customers to gather firsthand information about their language learning preferences, pain points, and expectations. This will provide you with valuable insights to shape your curriculum and services.
• Visit local language schools: Get a sense of the local market by visiting existing language schools in your area. Observe their classrooms, speak to teachers or administrators, and gather insights on their operations, strengths, and weaknesses.

By conducting comprehensive market research, you will have a solid foundation for your business plan, allowing you to make strategic decisions and position your foreign language school for success.

Define Target Market And Identify Competitors

Defining the target market is a crucial step in developing a successful business plan for a foreign language school. Understanding the specific demographics and characteristics of your potential students is essential for tailoring your offerings and marketing efforts effectively.

To define your target market:

• Identify the demographics of your ideal students, such as age, occupation, and educational background.
• Research their language learning needs and preferences, including their desired proficiency levels and specific industries they wish to work in.
• Consider the geographic location of your target market to determine whether you will focus on local students or offer virtual classes to a global audience.

Identifying competitors:

Researching and understanding your competitors is crucial for positioning your language school effectively and gaining a competitive edge. By analyzing their strengths and weaknesses, you can identify unique selling points and differentiate your offerings to attract students.

Here are some tips for identifying competitors:

• Conduct online research to identify other language schools in your area or those offering virtual classes.
• Visit their websites and social media profiles to understand their course offerings, teaching methods, and pricing structure.
• Read reviews and testimonials to gauge the satisfaction levels of their students.
• Attend language learning workshops or events in your area to network with professionals in the field and gather insights about potential competitors.
• Consider reaching out to language instructors or former students to gather firsthand information about other schools' strengths and weaknesses.

By defining your target market and identifying your competitors, you can better tailor your offerings and marketing strategies to attract and retain students effectively. This understanding will guide your decision-making process throughout the business plan development and implementation phases.

Create A Mission Statement And Define Business Objectives

In order to establish a clear direction for your foreign language school, it is essential to create a mission statement and define your business objectives. This will serve as a guiding principle for your operations and help you stay focused on your goals.

A mission statement is a concise statement that captures the purpose and values of your language school. It should clearly articulate what your school aims to achieve and how it plans to impact the lives of its students. A well-crafted mission statement not only communicates your school's purpose to potential customers but also acts as an internal motivator for your team.

When creating your mission statement, consider the core values that you want your language school to uphold, the unique qualities that set it apart from competitors, and the impact you wish to make in the language learning industry. Keep it concise, memorable, and aligned with your overall business objectives.

• Include specific language learning goals or outcomes you want to achieve.
• Avoid using jargon or complex language to ensure clarity and understanding.
• Consider involving your team in the process to gain diverse perspectives and ideas.

Business objectives are the specific goals and targets you want to accomplish within a defined timeframe. These objectives should align with your mission statement and provide a roadmap for your language school's growth and success.

When defining your business objectives, it is important to make them measurable, attainable, relevant, and time-bound. This will help you track your progress, assess your achievements, and make necessary adjustments along the way.

Consider setting objectives related to student enrollment numbers, revenue growth, customer satisfaction rates, expansion into new markets, or partnerships with reputable institutions. By clearly defining your objectives, you can effectively allocate resources, make strategic decisions, and drive your language school towards success.

• Regularly review and update your objectives to adapt to changing market conditions and emerging opportunities.
• Align your objectives with your overall business strategy and long-term vision.
• Communicate your objectives to your team to foster a shared sense of purpose and motivation.

Determine The Legal Structure Of The Business

Determining the legal structure of your foreign language school is a critical step in the business planning process. It establishes the framework for how your school will operate, and it has important implications for liability, taxation, and ownership.

1. Research Different Legal Structures: Begin by researching the various legal structures available for your business, such as sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different requirements and implications, so it's essential to understand the pros and cons of each option.

2. Consult an Attorney or Other Legal Professional: To ensure you make a well-informed decision about the legal structure, consult with an attorney or other legal professional who specializes in business law. They can provide valuable guidance and help you navigate any legal complexities.

3. Consider Liability Protection: One important consideration when choosing a legal structure is liability protection. Some structures, like an LLC or corporation, provide limited liability protection, which can shield your personal assets in the event of legal actions or debts incurred by the business.

4. Evaluate Tax Implications: Different legal structures have different tax implications. For example, a sole proprietorship may allow you to report your business income and expenses on your personal tax return, while a corporation may require separate tax filings. It's crucial to understand how each structure impacts your tax obligations.

5. Decide on Ownership and Management: The legal structure you choose will also determine how ownership and management of your language school are structured. For example, in a sole proprietorship, you have complete control and bear all responsibility. In a partnership or corporation, ownership and decision-making may be shared among multiple individuals.

Tips for determining the legal structure:

• Consider seeking advice from other language school owners who have experience with different legal structures.
• Think about your long-term goals for the business and how different legal structures align with those objectives.
• Take into account the administrative and paperwork requirements associated with each legal structure.

Estimate The Startup Costs And Develop A Budget

Once you have conducted market research and defined your target market, it is essential to estimate the startup costs and develop a budget for your foreign language school. This step is crucial in ensuring a solid financial foundation for your business.

Start by identifying all the necessary expenses to establish and operate your language school. Consider costs such as leasing or purchasing a physical space, renovating the premises, acquiring furniture and equipment, and obtaining licenses and permits. Don't forget to account for costs related to technology infrastructure, such as computers, software, and internet connectivity.

Here are some important considerations when estimating startup costs:

Researching Market Rates:

Obtaining quotes:, legal and administrative costs:, marketing and advertising:, contingency fund:.

Once you have estimated your startup costs, it is crucial to develop a comprehensive budget that covers all your expenses and revenue projections. A well-defined budget will help you monitor your financial performance, make informed decisions, and track progress toward your business objectives.

Remember, accurately estimating your startup costs and developing a budget is essential for the long-term success and sustainability of your foreign language school.

Identify Potential Sources Of Funding

Identifying potential sources of funding is a crucial step in the process of starting a foreign language school. Securing adequate funding is essential for covering startup costs, establishing the necessary infrastructure, and implementing effective marketing strategies. Here are some important considerations when identifying potential sources of funding:

• 1. Self-Funding: Consider using personal savings or investments as a primary source of funding. This can give you greater control over the financial aspects of your business and demonstrate your commitment to its success.
• 2. Small Business Loans: Explore the possibility of securing a small business loan from financial institutions or government-sponsored programs. Research the requirements and terms of different loans to find the best fit for your needs.
• 3. Grants and Scholarships: Research available grants and scholarships that are specifically tailored to support entrepreneurial ventures in the education sector. These can provide valuable funding resources, particularly if your school aims to promote language learning in underserved communities or for specific target groups.
• 4. Crowdfunding: Consider utilizing crowdfunding platforms to raise funds for your language school. Craft a compelling campaign that highlights the unique aspects and benefits of your school to attract potential donors or investors.
• 5. Partnerships and Sponsorships: Explore the possibility of establishing partnerships with organizations or businesses that align with your language school's mission and objectives. This can provide access to funding as well as additional resources and support.
• 6. Angel Investors or Venture Capitalists: If your language school has the potential for rapid growth and scalability, explore the option of seeking investment from angel investors or venture capitalists. However, be prepared to present a comprehensive business plan and demonstrate the potential return on investment.
• Research and identify specific grants or scholarships focused on language education to increase your chances of securing funding.
• Develop a clear and comprehensive business plan that outlines your school's potential for growth and profitability to attract potential investors or lenders.
• Consider seeking advice from business mentors or industry experts who have experience in securing funding for educational ventures.
• Networking is key: Attend industry events, join relevant organizations, and connect with professionals who can potentially introduce you to funding opportunities.

Remember, securing funding for your foreign language school is a critical aspect of turning your business idea into a reality. Take the time to explore different options, conduct thorough research, and develop a strategic approach to funding your venture.

Develop A Pricing Strategy

Developing a pricing strategy for your foreign language school is essential to ensure your services are competitive and profitable. Here are some important considerations when determining your pricing:

• Research the market: Conduct thorough market research to understand the pricing ranges for similar language schools in your area or online. This will help you gauge what customers are willing to pay and establish competitive pricing.
• Assess your costs: Calculate your business expenses, including rent, utilities, staff salaries, educational resources, and other overhead costs. Determine how much revenue you need to cover these expenses and make a profit.
• Consider value-added services: If you offer additional services like test preparation or cultural immersion programs, determine how much value they add to your offerings. Consider pricing them separately or bundling them into course packages.
• Segment your target market: Divide your target market into different segments based on their preferences, needs, and ability to pay. Consider offering different pricing tiers or packages for each segment, allowing flexibility and catering to different budgets.
• Competitor analysis: Identify your competitors' pricing strategies and differentiate your school by offering unique features or benefits. Consider pricing slightly higher if you can demonstrate higher quality or specialized courses.
• Subscription or pay-per-class model: Decide whether to offer a subscription-based model where students pay a monthly fee for unlimited classes or a pay-per-class model where they pay for each individual session. Evaluate which option aligns with your objectives and target market.
• Discounts and promotions: Consider offering discounts or promotional packages to attract new students or encourage continued enrollment. However, ensure that these discounts do not compromise your profitability in the long run.
• Flexibility: Build flexibility into your pricing strategy to accommodate changes in market dynamics, customer preferences, and evolving business needs. Regularly reassess and adjust your pricing as necessary.
• Offer flexible payment options, such as installment plans or early bird discounts, to incentivize prompt enrollment.
• Consider offering loyalty programs or referral incentives to encourage student retention and word-of-mouth marketing.
• Regularly monitor and analyze the effectiveness of your pricing strategy to ensure it is generating the desired revenue and remaining competitive.

Create A Marketing And Advertising Plan

In order to promote and attract students to your foreign language school, a well-developed marketing and advertising plan is essential. This plan will help you identify the most effective channels to reach your target market and position your school as a trusted language learning provider. Here are some steps to create an effective marketing and advertising plan:

• Identify your target audience: Determine the specific demographics, interests, and needs of your target market. This will help you tailor your marketing messages and choose the most relevant advertising platforms.
• Define your unique selling proposition: Clearly communicate what sets your language school apart from competitors. Highlight the special features, expertise, or teaching methods that make your school the best choice for language learners.
• Choose advertising channels: Explore various advertising channels to reach your target audience, such as online platforms, social media, print media, radio, or television. Consider the cost, reach, and effectiveness of each channel.
• Create compelling content: Develop engaging and informative content that showcases the benefits of learning languages at your school. This can include blog posts, videos, testimonials, and images that highlight your language instructors, available courses, and success stories.
• Implement digital marketing strategies: Utilize search engine optimization (SEO) techniques to improve your website's visibility in search engine results. Consider using pay-per-click (PPC) advertising, email marketing, and social media marketing to reach a wider audience.
• Build partnerships: Seek partnerships with universities, language institutions, or professional language certification bodies. This can enhance your school's credibility and attract more students.
• Offer special promotions or discounts to attract new students and encourage word-of-mouth referrals.
• Develop partnerships with local businesses that have a similar target market, such as travel agencies or international organizations.
• Host free language workshops or events to showcase your teaching approach and engage with potential students.
• Invest in online advertising platforms that allow you to target specific demographics and geographic locations.
• Monitor and analyze the effectiveness of your marketing activities regularly to make informed adjustments and optimize your efforts.

By creating a comprehensive marketing and advertising plan, you can effectively promote your foreign language school and attract a steady stream of students who are eager to learn languages and achieve their language learning goals.

Develop A Timeline For Implementation And Launch

Once you have completed the necessary steps in creating a business plan for your foreign language school, it is essential to develop a timeline for implementation and launch. This timeline will serve as a roadmap to guide you through the process of starting and launching your language school successfully.

The first step in developing a timeline is to break down the tasks required to start your language school into smaller, manageable components. This will help you determine the specific actions that need to be taken and the order in which they should occur. Consider creating a detailed project plan or using project management software to outline these tasks and their respective deadlines.

Next, assign responsible individuals or teams to each task, ensuring that there is clear accountability for completing them on time. By clearly defining roles and responsibilities, you can ensure that everyone is working towards a common goal and that progress is being made.

To help stay organized and on track, it is also beneficial to create milestones or checkpoints at various intervals throughout the timeline. These milestones can be used to evaluate progress, identify any challenges, and make necessary adjustments to the plan. Regularly reviewing and revising your timeline will help you stay flexible and adaptable to changes that may arise.

Tips for Developing a Timeline:

• Break down tasks into smaller, manageable components.
• Assign responsible individuals or teams to each task.
• Create milestones or checkpoints for evaluating progress.
• Regularly review and revise your timeline as needed.

By developing a timeline for implementation and launch, you are setting yourself up for success. This timeline will serve as a guide, keeping you organized and focused on the key tasks and deadlines. With proper planning and execution, your foreign language school will be ready to make its mark in the market.

In conclusion, writing a business plan for a foreign language school involves conducting thorough market research, defining target market and competitors, creating a mission statement and business objectives, determining the legal structure, estimating startup costs and developing a budget, identifying potential sources of funding, developing a pricing strategy, creating a marketing and advertising plan, and developing a timeline for implementation and launch. By following these nine steps, you can effectively plan and establish a successful foreign language school that can cater to the needs of diverse learners and generate revenue through various models and additional services.

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English for business

Here you can find a wide range of full lesson plans to use in your business English classroom. All of our lessons are designed around functional skills for business learners and can be used to complement your course curriculum, giving students an opportunity to develop their English language and skills in motivating and enjoyable ways. Written by business English language teaching experts from around the world, our lesson plans are easy to use and aim to give your students the skills and confidence they need to enjoy learning English.

Meetings 1: Getting down to business

The beginning of a meeting presents a major dilemma: is it better to get straight down to business, or is it important to allow or even encourage small talk? The texts in this lesson present arguments from opposing viewpoints, which may help students to question their own assumptions. The lesson goes on to introduce useful language for both small talk and getting down to business, with practice in the form of role-plays.

Negotiations 1: Building relationships

When we think of negotiations, we tend to focus on the hard negotiating skills connected with bargaining. In fact, many professional negotiators will confirm that the most important skill is effective relationship building.

Socialising 1: Breaking the ice

For many people, the idea of walking into a room full of strangers and trying to socialise with them can be terrifying, especially if you have to use a foreign language. The barriers to ‘breaking the ice’ in a situation like this are just as much psychological as linguistic, which is why this lesson aims to get students thinking about the situation (through a quiz-based discussion and jigsaw reading) as much as speaking and practicing the skill of starting conversations with strangers.

Meetings 2: Getting involved in meetings

Many learners of English worry about their mistakes and allow their insecurities to prevent them from participating in meetings fully. This lesson provides reassurance that such insecurities are very common and normal. It also presents some strategies for increasing their confidence and ability to participate actively in meetings in English. The lesson also warns students that they themselves are responsible for overcoming this barrier to communication. There is also some guidance for learners with the opposite problem: overconfidence and dominance. It is suitable for a wide range of professional contexts, not just businesspeople.

Socialising 2: Keeping conversations going

After struggling to break the ice, the next obstacle is to keep the conversation going beyond the initial conversation. For this reason, this lesson aims to provide students with a bank of around 15 questions that they would feel comfortable asking in a conversation with a new acquaintance. They will also learn more general techniques involving different types of questions and the skill of turn-taking. Finally, they will practise all the skills from the lesson in a role-play game.

Meetings 3: Managing a meeting

This lesson focuses on two important aspects of managing a meeting: setting up the meeting with a series of emails, and keep the meeting under control. Two other important parts of managing a meeting, introducing the meeting and closing the meeting, are covered in lessons 1 and 5.

Negotiations 2: Positions and interests

The key to successful negotiation is preparation and research. This means finding out exactly what you want from the negotiation, and why you want it. This lesson includes a discussion, vocabulary input, a reading activity, useful language for negotiation, team problem solving and a role play in pairs.

Meetings 4: Brainstorming and evaluating

Since its development in the 1950s, brainstorming has become one of the most common techniques used in meetings to generate ideas. However, despite its clear benefits, the technique has its faults and many improvements have been suggested and analysed. This lesson aims to provide practice of brainstorming at the same time as exploring possible improvements. The second half of the lesson focuses on the necessary follow-up to brainstorming: evaluating ideas. This means the lesson covers two of the key language functions of meetings: making suggestions and agreeing/disagreeing.

Negotiations 3: Questioning and clarifying

In a negotiation, it’s very important to know when to speak, when to ask and when to shut up and listen. In this lesson students rank and discuss the stages of negotiation, do a reading activity and look at negotiations vocabulary, examine question types, then finish with a role play to practise clarifying, summarising and responding.

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How to Improve Your Business English

• Peter Burman

Be patient, set realistic goals, and find a good community of learners.

Pressure to speak English in the workplace continues to grow as more and more companies invest in globalizing their teams. However, mastering a new language requires time and resources that many people — especially adults who are no longer in school —struggle to find. EF Education First annually releases the world’s largest study of English proficiency in various countries and industries. They have distilled the lessons they’ve learned through their work and from the literature on second language acquisition into a few tips that highlight how people can learn English more effectively. If you’re a professional looking to improve your business English, consider incorporating these into your learning plan: set specific goals, create study habits, use authentic English materials, and join a positive learning community.

Chun Hin is a senior manager at a Hong Kong investment bank. Every morning, he listens to Bloomberg radio on his way to work and used to read each issue of the Economist from cover to cover in an effort to continuously improve his English. As a Hong Kong native who grew up speaking Cantonese and Mandarin, Chun Hin has worked hard to become fluent in English.

• Minh Tran is Director of Research and Partnerships for EF Education First and a member of the team that launched the EF Standard English Test .
• Peter Burman is president of EF Corporate Solutions .

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6 Teaching Business English Lesson Plans for All Learner Levels

Krzl light nuñes.

• May 31, 2022

From learning corporate terms to mastering expressions for negotiating, Business English is brimming with topics on how students can thrive in the workplace. Teaching each concept, however, requires thorough planning and choosing the most effective materials and methods. Whether you’re new to teaching professionals or are a seasoned Business English teacher looking to design better classes, here are some teaching Business English lesson plans you can use for different types of learners.

Learn more about what teaching Business English entails.

Table of Contents

What are some tips for teaching Business English lessons?

Before you get started in mapping your Business English classes out, here are some pointers to keep in mind when specializing in this ELT niche :

• Make sure that you know your students’ backgrounds. Where do they work? What are they responsible for? How do they use English at work? Conduct a needs assessment before launching into your course.
• Get your learners comfortable before you start your lessons by using icebreakers , Business English games , and other warm-up activities .
• Provide vocabulary and practice activities that students will be able to use at their actual jobs. 
• Prioritize skills that your learners need at work. If they often meet with offshore clients, for example, business meeting phrases should be one of the first lessons you teach.
• Better define your lesson objectives and teaching strategies by making use of Bloom’s taxonomy , which classifies cognitive skills.

Consider these additional strategies, from the Bridge Specialized Certification in Teaching Business English course , when planning your overall curriculum, as well as your individual lesson plans:

Business English lessons for beginners

These free Business English lesson plans are great for professional students with a lower level of English. They can be used in both online and in-person classes.

Find out how to get a job teaching Business English.

Lesson plan #1: Types of companies

Lesson topic: Types of companies

Lesson objectives: By the end of the lesson, students will be able to describe different types of companies and say the products or services each one produces or provides.

• A physical or virtual whiteboard
• PowerPoint slides containing 10 logos of different companies and pictures of different types of companies

Lesson plan #2: Staying at a hotel

Lesson topic:  Staying at a hotel

Lesson objectives: By the end of the lesson, students will be able to make requests and ask for information in a hotel.

• PowerPoint slides containing a list of expressions for booking a room, checking in, and asking about hotel services
• An audio file or video of a hotel receptionist and guest ( like this one )

Business English lessons for intermediate learners

The following teaching Business English lesson plans are great for intermediate learners who already have a thorough understanding of basic English concepts.

Lesson plan #3: Modals of obligation, necessity, and prohibition

Lesson topic:  Modals of obligation, necessity, and prohibition

Lesson objectives: By the end of the lesson, students will be able to talk about the rules in their workplace using the modals of obligation, necessity, and prohibition.

• Handouts (or PowerPoint slides) of the some of the points from this article on company policies

Lesson plan #4: Making a request by email

Lesson topic:  Making a request by email

Lesson objectives : By the end of the lesson, students will be able to write a formal email to make a request.

• PowerPoint slides showing expressions for writing formal emails
• An example of a professional email chain

In a recent BridgeUniverse Expert Series webinar , panelists discussed how Business English teachers can tackle the topic of writing business emails with their students. For additional lesson plan ideas, check out what these experts had to say:

Business English lessons for advanced learners

Lastly, these teaching Business English lesson plans should ideally be used with advanced students who are looking to take their language skills to the ultimate level: fluency.

Lesson plan #5: Working with people from different cultures

Lesson topic: Working with people from different cultures

Lesson objectives : By the end of the lesson, students will be able to talk about their experiences working with people from other countries and give advice on cross-cultural work relationships.

• Handouts (or PowerPoint slides) of the article “10 Ways to Work Effectively Across Cultures”

If you’re struggling when it comes to incorporating classroom tasks like those outlined in these free Business English lesson plans, take a look at the following video from the Specialized Certification in Teaching Business English course . It offers tips for conducting task-based learning in a Business English classroom:

Lesson plan #6: Creative presentations

Lesson topic: Creative presentations

Lesson objectives: By the end of the lesson, students will be able to present a product, a service, or an idea creatively.

• Five different simple objects (a ball, a bag, etc.)
• Equipment to play a video

Teaching professional students is one of the most rewarding ELT niches to pursue, as these students are highly motivated individuals. With the right teaching Business English lesson plans, you can be sure you’re meeting stakeholder expectations and helping your students succeed.

Learn the 21st-century skills and tools you need to effectively teach English to professionals by earning Specialized Certification in Teaching Business English.

Back in her hometown in the Philippines, Krzl worked as a writer at a TV station before moving to Chile. After she completed her TESOL certification, she worked for language institutes and then decided to become an independent English teacher to business professionals. When she’s not giving classes, she’s either surfing along Chile’s long stretch of coastline, traveling, or practicing photography by the beach.