cover letter do's and don'ts

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20 Cover letter do’s and don’ts

1. Outline your value to your future boss

2. feel free to share some personality, 3. research the company and specific role, 4. tailor the letter with selective examples, 5. say that you really want the job, 6. unobtrusively include selected keywords, 7. positive focus on your future activity, 8. share rare skills that set you apart, 9. share content that isn’t on your resume, 10. include a call-to-action to ask for an interview., 1. copy/paste a generic cover letter, 2. assume that it won’t be read , 3. be selfish about your motivations, 4. use informal language or too much jargon, 5. stick rigidly to the job description, 6. criticize previous employers, 7. send an unedited cover letter, 8. mention your salary expectations, 9. write more than a page, 10. highlight your shortcomings.

A cover letter can make or break your application. While the factual nature of a resume makes it relatively straightforward to fill in, there is a lot of opportunity to mess things up when you need to fill a blank page with why you would be a good fit for the role.

While the hiring manager will likely receive similar resumes for the position, the cover letters that they receive can vary wildly. In this blog is a simple list of do’s and don’ts that will ensure you are on the right side of the equation:

• 10 things to do for an ideal cover letter
• 10 cover letter don’ts if you want that interview invite

As with all advice, hopefully, you will be able to work out what makes sense for you. Your cover letters will be different for each position, so don’t feel that you must adopt the same tactics every time.

Which pieces of advice are most important for you to bear in mind? Discipline is important when you have a limited number of words to outline your value.

10 Cover letter do’s

While every job search is different, there is much advice that is universal. Before you sit down to write, think about the sort of letter that you wish to produce. What are the essential ingredients? When you start writing it is hard to stop the flow, so take the time to think things through first. A hiring manager who is interested in your candidature will take the time to read it, so make it worthwhile for them. 

• Outline your value to your future boss.
• Feel free to share some personality.
• Research the company and specific role.
• Tailor the letter with selective examples.
• Say that you really want the job.
• Unobtrusively include selected keywords.
• Positive focus on your future activity.
• Share rare skills that set you apart.
• Share content that isn’t on your resume.
• Include a call-to-action to ask for an interview.

A great cover letter should complement a resume – follow the following cover letter do’s to make the most of that precious page.

While the cover letter will be read by many people, there is only one person that truly matters. While HR managers and recruiters will have their views, it is your future boss who will be making decisions on your application. Put yourself in their shoes and think about what they would like to read. What problems are they facing? What hidden drama lies behind the bland job description? The cover letter should talk directly to them and hint that you could be a solution to their problems. 

While social media has made it much easier for a hiring manager to get to know a potential new hire, it doesn’t hurt to share a bit of personality in a cover letter. Outline how you went about your work and why your approach made a difference to those around you. Avoid adjectives without justification – anyone can reel off a list of appealing words. Your personality will be conveyed in the context of what you have achieved. 

Be unapologetic about who you are – pretending to be someone different may secure you the role but it will also ensure that you are miserable. Be yourself, everyone else is taken.

While you don’t need to mention your research in the cover letter, the content should make it clear that you possess a deep understanding of the challenges that face your future employer. Don’t be afraid to conduct some personal research on socials – you never know what a random conversation with a company insider might uncover. Only network with those within your current network – cold messaging strangers won’t work out well for you. 

Think about the role in the context of where the company is going. Don’t make assumptions based on your previous experiences. Every company does things differently. Position yourself as someone who will fit in seamlessly.

This is one of the tough choices to make in the job application process. It is likely that you will have your own list of top career achievements that make you glow with pride, but if they are not directly relevant to the role, then you focus on something else. Think about the accomplishments that will highlight your potential in the future role. Something may be objectively impressive, but if it isn’t relevant then question marks will remain.

Try to find a balance between sharing niche examples of your skillset and proving that you have what it takes to smash the basics. Your resume should serve to hint that you have basic experience but don’t be too cute with your cover letter content. Sometimes you need to spell out the obvious of why you should be given the job. Remember to back it up with context and quantifiable accomplishments. 

Okay, so this might be obvious, but you need to remember that the hiring manager is “meeting” you for the first time as they are reading your words on the cover letter. They will have checked you out on social media, so they will know what you look like, and you can be sure that they will be imagining you speaking out loud as they read your words.

If the cover letter is devoid of any passion for the role, they won’t feel any kind of emotional connection. That is a missed opportunity. You can’t expect them to be excited about meeting you if you are not making it clear that this is the role for you. Don’t be coy about “exploring opportunities.” This faux professionalism will not work in your favor. Let them know that you want the job and explain why you would be successful. 

When you are seeking to influence someone, it is important that they do not feel that they are being influenced. That may produce the opposite effect. While there is an argument to include a select number of keywords to indicate to the ATS that you are a suitable candidate, it is important to integrate them into the cover letter in such a way that your career story does not seem artificial.

Finding synonyms for the keywords in the job description may be one solution, but do not be too obvious about it. Read into the job description to think about what it means rather than simply parrot its content.

You know that you have what it takes to do the job, so base the majority content of the cover letter on how your past achievements can highlight your future potential. No cover letter should be a list of “I did this, this, and this” without any consideration of why you are sharing this information. It is okay to leave a whole raft of unanswered questions – that is what an interview is for. Awaken the hiring manager’s curiosity.

Your future boss will likely be reading a lot of cover letters. If you only focus on the core requirements of the role, you won’t stand out much. Take a calculated risk and dedicate some space to some of your rarer attributes. Let the hiring manager assume that you can do the more mundane stuff. A sentence that shares a couple of your more unique skills is enough and make sure that you have the stories to back them up during an interview.

Present yourself as someone who is eager to learn new things and not afraid to take risks in the search for knowledge. Not everything that you try will work out as you expect, but if you do not try then you will never grow.

It is sensible to view a resume and cover letter as a tag team. While the resume should contain all the information that you would wish to talk about during an interview (the hiring manager will rarely have a cover letter open when they interview you), a free-flowing cover letter format allows you to explore certain aspects of your experience in more depth. Repeating what is included in the resume is a wasted opportunity. 

Offer some more depth on the stories that you would wish to tell during an interview. If a cover letter explores other aspects of your application, the hiring manager will get a sense that there is much more to come.

The end of your cover letter is no time for modesty. Interviewers will read the cover letter after a resume, so now is the time that they will be wondering whether you are worthy of an interview. You have made your best case in the application, so use the last paragraph to share that you are curious to find out more during a potential interview. Why wouldn’t you be? It is all about the mutual fit, so say that you can’t wait to find out more.

Avoid any kind of arrogant or presumptuous tone – you can’t possibly know who else has applied for the position. Every other candidate will include a call-to-action in their final paragraph – don’t stand out as the person who doesn’t do it.

10 Cover letter don’ts

Some of the don’ts are linked directly to the do’s. For example, do include keywords, but don’t stuff the cover letter full of them. When you really want the job, it is easy to overdo something and cause the wrong impression. Judgment can go out of the window when you have spent a little too long obsessing about your prospects. 

• Copy/paste a generic cover letter.
• Assume that it won’t be read.
• Be selfish about your motivations.
• Use informal language or too much jargon.
• Stick rigidly to the job description.
• Criticize previous employers.
• Send an unedited cover letter.
• Mention your salary expectations.
• Write more than a page.
• Highlight your shortcomings.

Pay attention to this list and make sure that you are avoiding falling into these traps.

When you are applying for several jobs, attending in-person interviews , preparing for virtual chats, and trying to give yourself a little bit of mental breathing space in between, it is often tempting to take shortcuts. Sending off a generic cover letter is often a sacrifice that candidates make, assuming that it is a formal requirement rather than a document that is read and analyzed carefully.

If you send a generic cover letter you are indicating that the role is not that important to you. When compared with other (maybe less qualified) candidates who have taken the time to tailor the cover letter, your application will suffer. Hiring managers are keen to retain the talent that they hire, so show that you are thorough in your application.

Your cover letter won’t be read if you are not suitable for the role. A brief glance at your resume will give a hiring manager enough information to awaken an interest, but once that threshold has passed, they will want to find out everything that they can about you.

Resume writers like to suggest that a fantastic resume is enough (after all, that is their livelihood), but you can be sure that your cover letter will be read at some stage in the hiring process. It may not be immediately, but you never know when the hiring manager may need an extra nudge in your direction. 

Don’t make the cover letter all about why you need the job. The needs of the employer should be at the heart of every paragraph – talk about what you can do for them rather than what they can do for you. Sure, you might want the job because your partner is moving to the area and you like the idea of free childcare, but that doesn’t give them any information about why they should hire you. They will assume that you have weighty personal reasons why you want the job but don’t include them at this initial stage of the application process.

While a cover letter should be lightly conversational, do not fall into the trap of being too informal . You cannot truly judge how you pitch yourself to someone until you have met them in person, so err on the side of formality.

Do not use too much industry jargon in the cover letter as it will make your application sound somewhat formulaic. Anyone can include a ton of industry buzzwords – stand out by telling your career story in your own words.

Seeking to mirror every aspect of the job description may also backfire on you. Employers want to hire people who broadly fit the demands of the role, but they are also interested in those who have different experiences to bring to the team. A new hire is like an injection of fresh inspiration, but there will not be much effect if they are a carbon copy of everyone else in the organization. Highlight your suitability in the cover letter but leave space to revel in your unique differences.

This is a big red flag within any application. Never criticize a previous employer, no matter how much it might be justified, especially when you are taking the time to think about what to include in a cover letter . Being negative about a past experience reflects badly on you as a person and hints that you may be one of those people who complains all the time and feels that the whole world is against them.

Proofreading the cover letter and asking a friend to give you their thoughts is a crucial part of the application. It doesn’t have to be the same friend or ex-colleague every time (as their advice may get a little stale), but an alternative opinion can sometimes be beneficial.

It goes without saying that any spelling or grammar errors can be catastrophic for any job that requires attention to detail. If you don’t care enough to take five minutes to run your cover letter through an online program such as Grammarly, how careful will you be once you have got a regular monthly salary coming in?

The salary dance should not begin at this early stage. It is a normal part of the recruitment process to put feelers out in terms of potential compensation, but few roles will be specific about the exact salary on offer. If you are working with a recruiter, you can be open with them about your expectations. They will likely inform the employer but never include your salary expectations in a cover letter. It just isn’t the place for it.

Breaking this golden rule displays a shocking lack of awareness. Of course, you have plenty to say about why you are a great fit for the role but do not burden an employer with all this detail before they have even expressed a firm interest. Any kind of extreme in the application process may be seen as an act of desperation, so keep the cover letter to a one-page concise and compelling career story.

While modesty and humility are admirable qualities in certain situations, there should be no hint of any shortcomings in your character or experience within your 300-400 word cover letter . When you are limited in space, why would you choose to mention any negative aspects of your application? Doing so may hint that you do not have enough redeeming qualities to discuss. Focus exclusively on the good stuff – everyone else will be.

Key takeaways

• Much of the above advice is suitable for any job search, but please do think about your specific situation.
• Cover letters should be intensely personal, so if you have a good reason to ignore any of this advice, then go ahead.
• The goal of a great cover letter is to secure an interview and serve as a conversation starter for the rest of the job search process.
• Bearing these pieces of advice in mind will give you every chance of taking the next step toward your dream job .

Top 10 Cover Letter Tips (+ Mistakes To Avoid)

Mike Simpson 0 Comments

By Mike Simpson

Ah, the cover letter. While it seems like writing a cover letter would be so incredibly simple, it’s often one of the most intimidating parts of the application process. Why? Well, there are quite a few reasons.

With a cover letter, you have to showcase your capabilities differently than you would in a resume. If you’re new to cover letters, that alone could be enough to set you on edge.

Plus, cover letters can feel a lot like bragging. It’s a one-sided conversation, where you tout your abilities to an audience that isn’t answering. That, too, can be a bit uncomfortable.

But that doesn’t mean you should shy away from creating one. With the right cover letter tips, you can create an effective cover letter that boosts your job search prospect. Ready to make the most of this little document? Then, come with us as we explore how to do just that.

What Is a Cover Letter? What Are They Used For?

Before we dig into any cover letter tips, let’s take a step back and answer a couple of basic questions.

First, what is a cover letter?

Well, a cover letter is a critical document that takes the form of a traditional letter. It lets you introduce yourself to the hiring manager in a way that isn’t possible with a resume alone. In many ways, it allows you to extend a more meaningful digital handshake.

Generally speaking, resumes are fact-based documents. You list your achievements, using a bullet point approach. It’s succinct, targeted, and straightforward.

Cover letters have more flow. You can use “I” statements and describe yourself. You can showcase your personality, both in the way you write and the points you choose to cover. While it needs to be relevant to the position you want to land, a cover letter is more conversational.

A second question that frequently crosses job seekers’ minds is, what are cover letters used for? After all, your resume highlights your skills, traits, and achievements. Do you really need anything more than that? Well, yes, you do.

Your resume has to be incredibly focused and concise , and the presentation of your abilities often feels a bit rigid. It’s hard to showcase your personality in a resume. Plus, you don’t have a lot of room to explain various details. Sometimes, that works against you.

With a cover letter, you give yourself that room. You can cultivate a narrative, sharing aspects of your story that have no place on a resume. Got a gap in your work history? You can discuss why in your cover letter. Switching careers? You can explain your choice and tap on how your skills are transferable in a cover letter.

Now, that doesn’t mean you want to get too personal – we’ll dig into that more in a bit – a cover letter does give you some freedom of expression. When used well, it can make a world of difference, helping you stand out from the pack and land an interview.

Characteristics of a Good Cover Letter

What to put in a cover letter? That’s likely a question running through your mind. Luckily, the answer isn’t challenging.

Now, we’ve covered the various structural aspects of an effective cover letter before, so we’ll just tap on them briefly here.

Just like resumes, cover letters need the right components and structure. You want to address a cover letter the right way and choose the correct cover letter format .

If you aren’t sure where to begin, your best bet is to start with a cover letter template . You can also review some cover letter examples to get moving in the right direction.

Just remember, if you’re using examples, don’t copy them verbatim even if they are a good match for your capabilities. There’s always a chance that a hiring manager is going to check your cover letter for plagiarism and, if they discover you pulled yours straight from another website, you can kiss that job goodbye.

At the opening of your cover letter – after you’ve covered your and the hiring manager’s contact information along with a greeting – you need to introduce yourself. Also, in the first paragraph, mention the job title and department of the position you’re going after. If you’re applying to a recruiter that fills openings at multiple businesses, list the company name, too. That way, there’s no doubt as to why you’re writing.

After that, when you are deciding what to put in a cover letter, drawing the hiring manager in needs to be your goal. How do you do that? By targeting the content.

You already know that tailoring your resume is important; the same is true of your cover letter. You don’t want to send out a generic form letter. That won’t pack a punch.

Instead, you want your cover letter to showcase why you’re the best fit for this specific job. When you’re writing a cover letter, it’s all about creating a standout value proposition. You need to highlight how your capabilities will help the company thrive. You can’t do that without tailoring the content.

Luckily, the process isn’t unlike targeting a resume. If you get to know the STAR Method and the Tailoring Method , you can use many of those techniques in your cover letter, too.

Awesome, right?

Usually, you’ll extol your virtues and present a standout value proposition in two or three body paragraphs. Then, it’s time for an amazing closing.

Express your appreciation. Reaffirm your interest. Say, “thank you.” Let them know you’re looking forward to hearing back and how you intend to follow up. Then, sign off, listing your LinkedIn page or personal branding website after your signature.

Keep the overall length of your cover letter reasonable. Usually, you are aiming for about one page, with one opening paragraph, two or three body paragraphs, and a closing paragraph.

Common Cover Letter Mistakes

Alright, we are getting closer to the amazing cover letter tips that will help you stand out from the masses. But before we start on those, let’s take a minute to cover something else important: what not to do.

Cover letter mistakes can turn a great cover letter into a terrible one. That’s why avoiding missteps is essential. So, without further ado, here are three things you don’t want to do.

1. Not Writing a Cover Letter

In reality, the biggest cover letter mistake you can make is not writing one. Even if the application doesn’t make one mandatory, skipping it will usually hurt you.

After all, 26 percent of recruiters view cover letters as important when they are trying to make hiring decisions. Why? Think about it. Cover letters help them learn more about candidates. If they really want to find the cream of the crop, reviewing job seeker cover letters can help them do it.

Plus, 52 percent of hiring managers would give more attention to a resume with a cover letter. When you add a good cover letter to your resume, you’re going the extra mile. It takes effort to create one of the best cover letters around, and hiring managers will notice that you gave it your all.

In nearly all cases, creating an effective cover letter works in your favor. That’s why skipping it is generally a bad move.

There is one situation where you don’t want to submit a cover letter: when the instructions specifically say not to. If you send one in anyway, you’re not following the directions. Even if you literally wrote the most spectacular cover letter ever created, you failed to do what the instructions said, and that usually means a one-way trip to the discard pile.

2. Making It All About You

Alright, we admit this mistake is a bit counter intuitive. After all, aren’t you supposed to tell the hiring manager why you’re amazing? Well, yeah, you are.

The trick is how you approach it. It shouldn’t be “me, me, me.” Instead, it needs to explore what you can do for the company.

You’re creating a value proposition. You need to position yourself as a solution to specific company challenges. How do you do that? Start by scouring the job description .

As you look at the vacancy announcement, look for insights about how this role functions based on the bigger picture. What critical duties will the new hire handle? How does this employee push the company towards its goals and broader success?

Once you figure that out, showcase how you can do that for the company.

Now, this doesn’t mean you rehash what’s on your resume. No, no, no. Redundancy is never good. Instead, you want to cover points that don’t work in your application elsewhere, or add context about your capabilities that didn’t fit on your resume. That’s how you make your value proposition stronger.

3. Being Too Personal

Showcasing your personality is a good idea, but that doesn’t mean you need to give the hiring manager intimate details about your life. The focus needs to be on your professional capabilities, not your strange hobby, your recent back surgery, or that you’re relocating because your ex was a nightmare.

If you cross the line, there’s a good chance that the hiring manager is going to have immediate doubts about you as a candidate. They may figure that you don’t know what is or isn’t appropriate to discuss in a professional environment, at a minimum.

Oversharing doesn’t help you stand out, at least, not in a good way. So, resist the urge to tell them about any aspect of your life that isn’t highly relevant to the job.

Remember, cover letters are short. Don’t waste real estate on something that isn’t making your value proposition stronger.

Top 10 Cover Letter Tips

Now it’s time for what you’ve been waiting for. Here are 10 cover letter tips that can help you make yours as awesome as possible.

1. Make It a Document, Not Just an Email

Alright, this piece of cover letter advice might seem a bit weird in the digital age. After all, if you’re applying via email, why shouldn’t you just put your cover letter in the body of the message?

Well, the thing is, many hiring managers still print out the attachments. A surprising number of companies rely heavily on paper files. If your cover letter isn’t in a separate document, it might not get printed. That means it gets detached from the rest of your application.

Make sure your cover letter is printable, and not just as an email. That way, if this hiring manager prefers to review paper documents, you’re covered.

2. Use Keywords

If the company you want to work for uses an ATS, there’s a chance your cover letter and resume will go through a keyword screening. That can work in your favor, giving you another place to get some valuable keywords in.

Now, you don’t want to just regurgitate what’s in your resume. Instead, if you didn’t get a chance to tap on a keyword in your resume (or could only fit it in once), you can use your cover letter to cover it.

3. Watch Your Sentence Structure

Since you’re writing about yourself, you may have a tendency to start every sentence with “I.” While you can do that on occasion, if every sentence starts “I,” one after another, the tone of your cover letter is going to be a miss.

Similarly, if every sentence is the same length, you’ll run into trouble. It makes your cover letter sound monotonous and, monotonous often equals boring. You’re trying to catch the hiring manager’s attention, so mix things up a bit.

Make sure you use different starting words and vary your sentence length. It’ll make your cover letter more interesting, and that’s ridiculously important.

4. Talk About Them

Creating a value proposition means showing how your skills will make life easier for them. Discuss yourself but only in the context of applying your capabilities to solve their problems. That makes you look like a solution, and that’s what you really want.

One of the simplest ways to pull this off is to identify a pain point. Then, you can mention it briefly and follow that up with how you can make it easier to overcome. Easy peasy.

5. Match Tone

Hiring managers need to find candidates that are also great culture fits. If you want to highlight yourself as a potential match, use the company’s tone as a guide.

See what language they use in social media posts, mission and values statements, website, and job ad. Then, convey a similar tone, while keeping things professional. It’ll make you seem like a better fit, and that’s a great thing.

6. Use Numbers

Quantifying your cover letter is just as important as quantifying your resume. Numbers stand out visually and provide valuable context. So add in some digits whenever it’s appropriate.

7. Make the Most of Your Opening Line

While your first paragraph needs to serve as an introduction, that doesn’t mean you have to start with, “My name is…” In fact, you shouldn’t. Your name is at the top of the page, so you don’t need to repeat yourself.

Similarly, starting with, “I’m applying to [position]…” won’t help you stand out. While you do need to cover that information, consider making your first sentence something different.

Use a relevant quote. Highlight your professional motto. Lead with a brief anecdote. Any of those options are fairly unique, and may increase your odds of standing out.

8. Go Image-Free

Pictures, graphics, emojis… they don’t usually have a place in a cover letter. Plus, if your cover letter is screened by an ATS, anything other than text can confuse the system, and that could hurt you. So, leave the images out.

9. Skip Cliches

If you want to be unmemorable, rely on cliches. Phrases like “go-getter” and “team player” won’t help you. You’re better off using your achievements to showcase those traits than telling the hiring manager you have them.

10. Follow the Directions

If there are any directions regarding the cover letter, follow them to the letter, period. Failing to follow the instructions won’t result in anything but a rejection.

Putting It All Together

Ultimately, all of the cover letter tips above can help you stand out from the crowd. Make use of every single one. That way, you can stand out from the crowd for all of the right reasons.

Remember, you’re an exceptional candidate. Let that shine through in your cover letter.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

Customers Interviewed by:

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are accomplishments that can be quantified, such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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Dos and Don’ts of Cover Letter Writing (with Examples!)

Most jobseekers make the mistake of writing their cover letters in a hurry, making them sound insincere or disinterested in the job role..

Does anyone read my cover letter?

The answer: Yes! While your resume documents your past experiences and achievements, a cover letter is a great way to showcase your enthusiasm and personality and highlight why they should hire you.

Most jobseekers make the mistake of writing their cover letters in a hurry, making them sound insincere or disinterested in the job role. Here are five dos and don’ts of cover letter writing to help your job application stand out.

(Tip 1) Don’t: Use generic salutations

Nothing makes your cover letter sound more insincere by using a generic “To whom it may concern.”

Example: “Dear Hiring Manager” or “Dear Sir/Mdm”

Do: Address the hiring manager

Cover letters need to be personalised to the person reading it. Try to identify the Hiring Manager (or Head of Department). Using a name in your cover letter conveys your sincerity and effort in researching the job role.

(Tip 2) Don’t: Cut and paste your resume

Don’t just repeat your resume. Jobseekers often make the mistake of highlighting the tasks and duties they did on the job.

Example: “Planned, supervised and coordinated the daily activities of the 3 junior analysts.”

Do: Showcase relevant experiences, achievements and skills

Use the job description and pick out relevant skills and experiences that match with the job role. Try to elaborate on your work experiences and show why you are the right fit for the job.

Example: “As the marketing manager of XYZ company, I helped to deliver 15 email campaigns a month, growing new leads by 75%.

(Tip 3) Don’t: Be overly formal

Using formal and bombastic words can sound forced and insincere. Try reading it aloud to see if there are areas of your cover letter that sound unnatural.

Example: “I wish to convey my interest in filling the vacancy at your esteemed establishment at ABC company.”

Do: Be conversational and professional

A friendly and conversational tone shows your sincerity and personality.

Example: “I believe that my passion for cybersecurity and commitment to learning new intelligence systems will make me an ideal candidate to join ABC company.

(Tip 4) Don’t: Use clichés / generic phrases

Everyone can claim to be “motivated”, a “ team player” and a “hard worker”. Without substantiating with examples, these overused phrases appear as claims rather than facts.

Example: “I am a driven and conscientious worker who greatly values in being a team-player.

Do: Use power words and support with results

Use power words like “achieved”, “improved”, “managed” to show evidence of your skills, instead of merely listing them. You can download a list of action verbs from the resume and interview starter kit .

Example: “I took the initiative to streamline the records and file systems, which led to an improvement in the administrative office by 30%.”

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(Tip 5) Don’t: Make it all about you

The cover letter is not about you. Hiring managers are not interested in what the company can do for your career and resume.

Example: “The location is near my home, the salary is what I’m looking for, and I have always dreamed about working in your company.”

Do: Share what you can offer the company

The hiring manager is evaluating if your skills and experiences can value add to the business. Talk about what you can do for the company and link it to the job description.

Example: “I am confident that my rich experience in web development for F&B and retail apps would be an asset to your organisation.”

When written correctly, a cover letter strengthens your job application and compels the hiring manager to read your resume. As a final tip, remember to keep your cover letter concise (1 page) and proofread your cover letter before sending it out!

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How To Write A Cover Letter For A Job In 2023 (With Examples)

• How To Write A Cover Letter
• When Is A Cover Letter Necessary
• Free Cover Letter Templates
• Cover Letter Mistakes To Avoid
• Cover Letter Tips
• How To Sell Yourself In A Cover Letter

Find a Job You Really Want In

Cover letters aren’t required with every application, but the majority of managers pay more attention to a candidate who includes a cover letter. This is especially so if you make an effort to tailor your letter to the specific position. It’s important not to just change the names and job positions, but also to show how your professional experience fits with the job. A good cover letter greatly increases your chance of getting an interview. If you’re looking to write a cover letter, rework a letter that you have, or just want to know what’s involved in the job application process, then keep reading. Key Takeaways: A cover letter should be a maximum of one page long, with three to five paragraphs. Before writing your cover letter, it’s important to reread the job description and include keywords from it. Do research to figure out who you are addressing, and make sure to keep your greeting gender neutral if you don’t know. Tailoring your resume to each job can help you stand out from other candidates. In This Article    Skip to section What is a cover letter? Why cover letters are important How to write a cover letter Cover letter examples Cover letter template Do’s and don’ts in a cover letter Cover letter FAQ References Expert opinion Sign Up For More Advice and Jobs Show More What is a cover letter?

A cover letter is a one-page document that describes your professional background, fitness for the role, and interest in the company. Cover letters are a way of introducing yourself to hiring managers in a more engaging way than resumes can.

While your resume spells out the “who, what, where, when” of your relevant experience, a cover letter fills in the “why” and “how.” A good cover letter not only expands on your resume’s accomplishments but also highlights the soft skills that make you an excellent person to work alongside.

While there are no official formatting guidelines for cover letters, hiring managers and recruiters do have certain expectations regarding structure, length, and content.

Why cover letters are important

Writing a good cover letter is important because it is your chance to stand out from other potential candidates. Showing your personality while also matching the tone of the company will help recruiters to visualize how you could fit into the role.

Simply submitting a cover letter isn’t enough though. Each cover letter you write should be specifically tailored to the job you’re applying for (just like resumes). It’s essential that you show the reader that you’ve done your homework and understand exactly what function you’d be serving if hired. You do that by providing examples of past work experiences that directly relate to the responsibilities of the new job.

How to write a cover letter

Cover letters are inherently unique based on who’s writing them and for what position. However, as a cover letter is a business letter, it has an expected format that it should follow. This is important because you want the hiring manager to be able to look over your cover letter quickly and understand your qualifications and interest in the position.

Here’s the standard way that a cover letter should be formatted and what to include:

The header. The header of your letter is where you should input all of the contact information for yourself and the hiring manager . Do you best to address it directly to the person who’ll be reading the letter — typically either the hiring manager or HR manager.

Traditionally, you should include both your name and address and the employer’s name and address. However, as the majority of applications are online, the employer’s address is often omitted. But a traditional cover letter’s heading would look like this:

Page Roman 444 Frog Rd. Marigold, TX, 10987 August 27th, 2021 Chris Morgan Marketing Manager New Media Company 833 Rune Rd. Marigold, TX, 10987

If you’re emailing your cover letter, you can simply include your name, telephone number, email address, and fewer address details (just your city and state will suffice). You can also include a zip code if you live in a big city with multiple zip codes.

Jessica Dancer jessica. dancer @email.email | (555)-444-3333 | Colombus, OH 43110

Be sure to use a professional-sounding email address that’s not associated with your current or past employer. It’s disrespectful to both your current employer and the company you’re applying to, and will likely hurt your chances of being invited for an interview.

The greeting or salutation. Traditionally, the best salutation would be to use Dear Mr./Ms. [Last Name]. Make sure that you know the person’s gender when doing this, however, as you don’t want to misgender the hiring manager. Using “Dear [First Name] [Last Name]” is becoming more popular for this reason, patriotically among younger workers.

Dear Mr. Morgan, Dear Mrs. Smith Dear Ms. Conner

Avoid using generic greetings such as “To whom it may concern” as it’ll look like you didn’t bother to personalize the letter (even if you did.) That particular phrase has become somewhat controversial as well, so if you need to put a generic address — if you can’t find the hiring manager’s name, for instance — use something else, such as:

Dear Hiring Manager Dear [Department] Manager Dear [Title of the Person You’d Report to if Hired] Dear [Department] Hiring Team

Opening paragraph. The opening of your professional cover letter should instantly grab the attention of your reader . Try to lead off with one of your most relevant and impressive accomplishments.

Open strong . Open with a statement other than your name or stating your interest in the position. Lead with an interesting experience or achievement that directly relates to the new position.

Convey your personal value. There are always other qualified applicants with similar skills, so it is key to express why you personally would bring value to the organization. Give specific details as to the value you brought in a previous position, and how that could transfer to the new role.

Show your enthusiasm. Recruiters want to hire candidates who are excited about the position. Express enthusiasm and convey why you are passionate about the role. This is another opportunity to share a quick personal anecdote related to the job.

Keep it short. All of these points in your opening paragraph shouldn’t be more than a sentence or two each. You don’t want your introduction to be too long, as you want the reader to be able to quickly go through your cover letter.

As a Content Writer with a passion for travel and literature, I was thrilled to see the Senior Content Writer position open up at BookFly. My past experience driving organic traffic by 23% YoY to the travel website, XTravel, would translate perfectly into the position’s stated goals from the job description.

First body paragraph. Here is where you should really sell yourself across several areas. Showcase how your personality traits, such as being honest or having the ability to work under pressure, make you a good fit.

Emphasize transferable skills. Explain how the skills you’ve cultivated make you the perfect fit for the role. This can include collaborative work you’ve done in the past, a leadership role you had that drove results, or interpersonal skills.

Revisit the job description. Make sure to pull relevant skills from the job description and put them in your cover letter. If the hiring manager spent the time to list those skills, they’re going to be looking for candidates that have them.

It also helps with applicant tracking systems that may sift through cover letters looking for keywords.

Don’t skimp on personality traits. These are especially important if you don’t have a lot of experience. Desirable skills such as ambition, dedication, and getting work done on time are good for both entry-level positions and if you’re making a career change.

I have a passion for content creation and a deep understanding of the content cycle, from ideation to promotion. My years in the digital publishing world have crafted my ability to drive killer CTR and resonate with an audience. Not only did CTR jump by 2.1% in the months after I was brought on board, but it had a knock-on effect on social media engagement, which rose by 8% in the same time frame. I believe good content has its roots in good data. This is why while at Media Company I created a content-marketing dashboard to highlight KPIs like those mentioned above. The dashboard allowed us to take advantage of wins more rapidly and avoid repeating losses.

Second body paragraph. Just as an employer wants to know why you’d want the role, they also want to know why you’d want to work at their company. Do your research and learn more about the core values of the company. Discuss how they align with your own.

Check the company’s website but also start to explore LinkedIn for greater insights. Employers want to make sure that you fit into the overall culture, and this is also something you should consider for yourself. However you feel you fit into the work culture, explain to the recruiter why. Paint a picture of how you’ll be better from the company, and how the company will also benefit.

I thrive in a fast-paced environment and excel at creating structures from scratch. I spearheaded our SEO efforts, developing workflows and systems to ramp up content production from zero. BookFly’s commitment to core values of “collaboration and imagination” aligns with my own preferred approach to tackling projects and dreaming of big ideas.

Closing. The closing of your letter is your final impression to the hiring manager, and therefore should clearly express your eagerness to take on the position. You don’t need to rehash all of the accomplishments and skills highlighted in previous sections. Consider this more of a statement of intent.

First, express gratitude that they took the time to consider you for the job by making it all the way through your letter. Then, quickly remind them of the benefits that you can bring to the role and company.

Finally, your closing should state a clear call-to-action (CTA) for the recruiter to take next, such as calling you to schedule an interview. Being confident and direct at the end of your cover letter helps to close the deal.

I look forward to learning more about how the Senior Content Writer operates within BookFly and the current content process. Thank you for taking the time to consider my application. Sincerely, Jessica Dancer

Cover letter examples

With thousands of cover letter templates on the internet, you want to make sure you choose the right one. Here’s a basic format of what a good cover letter will contain:

Jessica Dancer [email protected] | (555)-444-3333 | Colombus, OH 43110 Dear Mr. Morgan, As a Content Writer with a passion for travel and literature, I was thrilled to see the Senior Content Writer position open up at BookFly. My past experience driving organic traffic by 23% YoY to the travel website, XTravel, would translate perfectly into the position’s stated goals from the job description. I have a passion for content creation and a deep understanding of the content cycle, from ideation to promotion. My years in the digital publishing world have crafted my ability to drive killer CTR and resonate with an audience. Not only did CTR jump by 2.1% in the months after I was brought on board, but it had a knock-on effect on social media engagement, which rose by 8% in the same time frame. I believe good content has its roots in good data. This is why while at Media Company I created a content-marketing dashboard to highlight KPIs like those mentioned above. The dashboard allowed us to take advantage of wins more rapidly and avoid repeating losses. I thrive in a fast-paced environment and excel at creating structures from scratch. I spearheaded our SEO efforts, developing workflows and systems to ramp up content production from zero. BookFly’s commitment to core values of “collaboration and imagination” aligns with my own preferred approach to tackling projects and dreaming of big ideas. I look forward to learning more about how the Senior Content Writer operates within BookFly and the current content process. Thank you for taking the time to consider my application. Sincerely, Jessica Dancer

If you’re putting the cover letter in an email, you can omit putting the contact information at the top and instead include it below your signature. You want to make sure to include your name, phone number, and LinkedIn link, as well as a professional portfolio , if applicable.

Dear hiring manager: I am writing about the position of veterinary receptionist at Pet Care Clinic posted on indeed.com. I am a certified dog trainer with both Petsmart and Petco, allowing me insight into animal behavior. I’m also an aspiring novelist , making me a fast, experienced typist as well as adept with Microsoft Word and Apple Pages. Since I’ve worked at pet stores for several years, I am familiar with different kinds of animal and animal care, as well as building a rapport with pet owners. While I enjoy working with animals and my coworkers, I would like to move into a business where I can continue to learn and build on my experience. I would also like to work for a smaller business. Veterinary medicine has always interested me, and I very much enjoy learning new things. I’m eager to learn more about it in order to help customers make the best choices for their pets. I’ve always enjoyed working with animals, even before I was able to get a job that allowed me to. I grew up with dogs and cats, so I’m comfortable and familiar with their behavior. Being a pet owner myself, I’m able to understand what customers are looking for in a veterinary clinic and tailor the experience to their needs. Thank you for your time and I look forward to hearing from you. Sincerely, Michelle Bolivar Email: [email protected] Phone: (555) 545-9706

Cover letter template

[your contact information] [date] Dear [Hiring Manager], I’m writing to apply for the open [position] at [company] that you posted [place job ad was found]. I believe that my [relevant experience] would be an excellent fit with [company name]. I have long been interested in [specific industry/department], and particularly your company because [why you’re interested in the company/awards they have won/accomplishments]. That experience and [relevant skills] that I’ve cultivated as a [current position] for [time worked in position or industry] will be an asset to the company as it’ll make me effective [at the job/particular aspect of the job]. The [responsibilities required in the job description] will be a [challenge/interesting task] and I look forward to making use of my [relevant skills]. I excel at [working with a team/working alone] and I want to use my expertise to further [company’s] success. I am excited about the possibilities this position holds, and I believe that my qualifications ensure I’d be an asset to your team. I look forward to being able to further discuss the details of the position and my qualifications with you in an interview. Please let me know if you require further information from me. Thank you for your time and I look forward to hearing from you. Sincerely, [Your name] [Your contact information (if it’s an email)

Do’s and don’ts in a cover letter

Knowing the proper format of a cover letter is the most important factor, of course, but there are some additional dos and don’ts that if you follow can make your cover letter better. It’s during the editing process, it’s important to go over and make sure that you haven’t made any common mistakes that’ll hurt your chances.

Here are 10 dos and don’ts for writing a good cover letter:

Do’s:

Do start by scanning the original job posting for keywords you can include in your letter.

Do be proud of your accomplishments and make sure to highlight them.

Do clearly express why you would be an asset to the organization.

Do tailor your cover letter to every hiring manager and position that you apply for.

Do try to find unique experiences, but make sure to always discuss measurable and relevant results.

Don’ts:

Don’t feel the need to lie about your skills or accomplishments. One of the worst mistakes to make is being caught in a lie.

Don’t copy and paste a template and only change your name and job titles. Recruiters will not see the value in a plug-in-play cover letter that has been used by multiple applicants.

Don’t forget to be direct and include a call to action.

Don’t make your cover letter too long. Similar to your resume, you want the reader to sum up who you are and get a quick explanation of why you’re a good fit.

Don’t forget to proofread. Grammatical errors on a cover letter and resume are a quick way to get your packet in the “no pile”.

Cover letter FAQ

What do you write in a cover letter?

In a cover letter, you should mostly write about impressive accomplishments from past jobs or academic experiences that relate to the job you’re applying for.

What is the purpose of cover letter?

The purpose of a cover letter is to help a hiring manager see why your background makes you suitable for the role in question. While a resume lists achievements, educational background , and skills , it doesn’t give the reader an idea of your actual expertise or personality.

A cover letter allows you to share your approach to work, as well as your ability to communicate your value effectively. A good cover letter makes it easy for a reader to think “I could imagine this person working for us.”

How do you write a simple cover letter?

To write a simple cover letter, start with the header and greeting we outlined above. Next, state your interest in the position (give the exact job title as listed in the job description) and mention your years of industry/job experience.

To keep your cover letter simple, you can now briefly mention in 1-2 sentences or 3-4 bullet points what parts of your background are most important for the hiring manager.

Finally, thank the reader for considering your application, and sign off as usual (e.g., “Sincerely, [full name]”).

What is the best way to start a cover letter?

The best way to start a cover letter is with an accomplishment that speaks directly to your ability to provide value for the company. Other good strategies include describing your long-standing passion for the field, mentioning an important reference at the company, or referring specifically to challenges the company is currently facing.

Do you introduce yourself in a cover letter?

No, you do not introduce yourself in a cover letter. By that we mean you do not say “My name is so-and-so” — you simply jump into your background and why you’re interested in the position.

Your name can be found at the bottom of the cover letter, as well as the header, your email address, and your resume, so there’s no need to force it awkwardly into your cover letter’s opening.

How do you end a cover letter?

To end a cover letter, thank the reader for their time and/or consideration, express enthusiasm for further correspondence and conversation, and sign off with a standard closing like “Sincerely.”

How long should a cover letter be?

A cover letter should be a maximum of one page long, with three to five paragraphs. Half a page is the shortest that your cover letter should be.

Harvard Business Review — How to Write a Cover Letter

University of Washington — Writing the Cover Letter

Expert opinion

What’s a quick cover letter tip?

Michael Akbar Vice President Certified Professional Career Coach

Use your six seconds to show the employer in a tailored cover letter and resume that you understand their pain and will make their lives better if put in the position.

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Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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Cover Letter Do’s and Don’ts: Common Mistakes to Avoid

Hey there, jobseekers! Ready to conquer the world of cover letters? If you’re reading this, you’re already on the right track. A well-crafted cover letter can be your golden ticket to landing that dream job. In this blog post, we’re going to dive into the do’s and don’ts of cover letter writing – and we promise, it’s going to be a fun ride!

Section 1: Cover Letter Do’s

1. do: tailor your cover letter to the job.

Imagine this: You’re at a party, and you want to impress someone. Would you use the same conversation starter for everyone? Of course not! The same goes for cover letters. Tailor your cover letter to the job you’re applying for.

Example: If you’re applying for a marketing position, highlight your marketing skills and experience. Don’t talk about your love for baking unless it’s somehow relevant to the job.

2. Do: Address It to a Specific Person

Dear Hiring Manager, does that sound personal to you? Nope. Address your cover letter to a real person. It shows you’ve done your homework.

Example: Instead of “Dear Hiring Manager,” go for “Dear Ms. Smith.” If you don’t know the name, try “Dear [Company Name] Hiring Team.”

3. Do: Start with a Strong Opening

You’ve got about 10 seconds to grab the recruiter’s attention, so don’t start with a snoozer. Make your opening sentence sizzle.

Example: Instead of “I am writing to apply for the position,” try “As a passionate marketer with a knack for boosting brand visibility…”

4. Do: Showcase Your Achievements and Skills

This is your time to shine! Don’t just list your job history; show them what you’re made of. Talk about your achievements and skills that match the job description.

Example: Instead of saying, “I have experience in marketing,” say “I’ve successfully increased website traffic by 50% through strategic marketing campaigns.”

5. Do: Show Enthusiasm for the Company

Recruiters love candidates who are genuinely excited about the company. Show them you’re not just looking for any job; you want this job.

Example: Mention the company’s recent accomplishments and how they align with your career goals. Be specific and sincere.

6. Do: Keep It Concise and Well-Organized

Recruiters don’t have time to read a novel. Keep your cover letter short and sweet, and use clear headings to organize your thoughts.

Example: Use short paragraphs, bullet points, and subheadings to make your cover letter easy to skim.

7. Do: Use Keywords from the Job Posting

Many companies use Applicant Tracking Systems (ATS) to screen resumes and cover letters. To pass the ATS, sprinkle in keywords from the job posting.

Example: If the job posting mentions “social media management,” use that exact phrase if it applies to your experience.

8. Do: Proofread and Edit Thoroughly

Typos and grammatical errors are like spinach stuck in your teeth during a job interview – embarrassing and avoidable. Proofread your cover letter carefully.

Example: Use online tools like Grammarly, and ask a friend to give it a once-over.

9. Do: Include a Call to Action

Don’t leave the recruiter hanging. End your cover letter with a clear call to action, indicating your eagerness to take the next step.

Example: “I would love the opportunity to discuss how my skills can contribute to [Company Name]’s success. Please contact me at [Your Email] or [Your Phone] to schedule an interview.”

10. Do: Be Authentic and Reflect Your Personality

While professionalism is key, don’t be a robot. Let your personality shine through a bit.

Example: If you’re a fan of the company’s recent charity work, say so. Show them you’re not just a great fit for the job but for the team culture too.

Section 2: Cover Letter Don’ts

1. don’t: use a generic template.

Recruiters can spot a generic cover letter from a mile away. Don’t be that person who sends the same letter to every job.

Example: Avoid using templates like, “I am writing to apply for the [Job Title] at [Company Name].”

2. Don’t: Address It as “To Whom It May Concern”

This is the equivalent of starting a conversation with, “Hey, you!” It’s impersonal and shows you didn’t put in the effort.

Example: Instead of “To Whom It May Concern,” research and find the hiring manager’s name or use “Dear [Company Name] Hiring Team.”

3. Don’t: Begin with a Bland Introduction

Starting with a yawn-inducing sentence won’t make you memorable.

Example: Skip the dull openings like, “I’m writing to express my interest in the position advertised on your website.”

4. Don’t: Reiterate Your Resume

Your cover letter isn’t a duplicate of your CV. It should complement it, not repeat it.

Example: Avoid saying, “As you can see on my resume, I worked at XYZ Company from 2018 to 2020.”

5. Don’t: Focus Solely on Yourself

It’s not all about you. Employers want to know how you can benefit them.

Example: Instead of, “I’m looking for a job where I can grow,” say, “I’m excited to contribute to [Company Name]’s growth.”

6. Don’t: Ramble or Include Irrelevant Information

A cover letter isn’t the place for your life story or unrelated details.

Example: Stay on point, and don’t mention personal hobbies that aren’t relevant to the job.

7. Don’t: Use Jargon or Overly Complex Language

Big words and jargon can confuse and alienate recruiters. Keep it simple and clear.

Example: Instead of “utilizing synergistic strategies,” say “using effective approaches.”

8. Don’t: Neglect Proofreading

Typos and errors can sabotage your chances. Don’t skip the proofreading step.

Example: Imagine sending a cover letter with “Dear Hiring Manger.” Ouch!

9. Don’t: Sound Desperate or Arrogant

Strike a balance between confidence and humility. Avoid sounding too needy or overly confident.

Example: Instead of, “I desperately need this job,” say, “I’m enthusiastic about joining your team.”

10. Don’t: Forget to Follow Up

Don’t ghost your potential employer. Follow up after submitting your application.

Example: Send a polite email a week or two after applying to express your continued interest.

There you have it, folks! With these do’s and don’ts in your back pocket, you’re well on your way to crafting a cover letter that’ll make recruiters sit up and take notice. Remember, it’s not just about ticking boxes; it’s about making a connection and showing why you’re the perfect fit for the job. So go ahead, write that stellar cover letter and land that dream job! Good luck out there!

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13 Cover Letter Do's and Don'ts

Cover letters can be the deciding factor between getting called for an interview or being passed up for another candidate who submitted something better. To make sure your cover letter helps you land the interview , keep these do's and don’ts in mind when you're writing:

• Do create a personalized cover letter for every company and position.
• Do take the time to find out the hiring manager's name, and open the letter with a proper greeting .
• Do identify the position you're applying for, including the job code or reference number (if there is one).
• Do maintain a confident, enthusiastic tone.
• Do proofread repeatedly (typos and grammatical mistakes are a huge turn-off)!
• Do ask someone you trust to critique and proofread your cover letter.
• Do end with a statement of intent (e.g., I will be in touch on Tuesday to discuss the possibility of an interview).  
• Don't go beyond one page. In most cases, three or four paragraphs are enough to tell your story.
• Don't try to be cute. Humor is subjective; it can make you seem unprofessional rather than personable.
• Don't resort to cliches, exaggerations, or false flattery.
• Don’t assume spell-check will catch all errors !
• Don't simply repeat claims you made in your resume. Instead, highlight the most impressive accomplishments from your resume and describe the story behind them.
• Don't forget to change the recipient's name and company name for each cover letter you write!

RELATED LINKS Tell Us Your Grammar and Spelling Pet Peeves

The Ultimate Guide to Cover Letter Dos and Don'ts

Introduction.

The importance of a well-crafted cover letter in the job search process cannot be overstated. With LinkedIn stating that cover letters are still relevant and crucial in the modern-day job search, understanding the dos and don'ts of cover letter writing is essential for job seekers to create compelling and successful applications. This article will provide clear and specific advice on what to include and avoid, as well as actionable tips and examples to guide you in crafting the perfect cover letter.

Through research and expert opinions, we will explore employer expectations for cover letters and how to meet those expectations. Whether you're a seasoned professional or a recent graduate, this guide will help you navigate the complexities of cover letter writing and increase your chances of landing that dream job.

Cover Letter Dos

To create an effective cover letter, job seekers must follow these essential dos:

• Tailor the cover letter to the specific position and company
• Showcase your unique personality and skills
• Sell yourself by highlighting your accomplishments and qualifications
• Demonstrate your knowledge of the company and industry
• Use a professional tone and proper formatting

By adhering to these guidelines, you will be well on your way to crafting a standout cover letter that catches the attention of hiring managers.

Cover Letter Don'ts

Avoiding these common don'ts will help your cover letter stand out for the right reasons:

• Generic salutations like "To Whom It May Concern"
• Submitting a generic cover letter for multiple positions
• Summarizing your resume instead of providing new information
• Making confessions about your shortcomings or lack of experience
• Exceeding one page in length

Steering clear of these pitfalls will ensure your cover letter leaves a positive impression on potential employers.

Tailoring Your Cover Letter

Customizing your cover letter for each position is crucial to demonstrate your genuine interest and relevance to the job. According to Coursera , your cover letter should be about a half page to one page long, or about 250 to 400 words. To tailor your cover letter effectively, consider the following steps:

• Research the company and job requirements
• Identify keywords and phrases to include
• Address the specific needs of the position and employer
• Highlight relevant skills and experiences
• Ensure your cover letter reflects the company culture

For example, if you're applying for a marketing position at a tech company, you might write:

"As a tech-savvy marketer with experience in driving user engagement through innovative social media campaigns, I was thrilled to see the opening for a Marketing Coordinator at XYZ Tech. I am confident that my passion for cutting-edge technology and proven track record in increasing brand awareness make me an ideal candidate for this role."

By tailoring your cover letter in this manner, you demonstrate your genuine interest in the position and company while showcasing your relevant skills and experiences.

Showcasing Your Personality

Letting your unique qualities shine through in your cover letter will help you stand out from other applicants. To effectively showcase your personality, consider the following tips:

• Use an engaging and authentic writing style
• Share anecdotes or personal stories
• Express your enthusiasm for the position and company
• Demonstrate your values and passions
• Avoid clichés and overused phrases

For instance, you might share a brief anecdote that highlights your creativity and problem-solving skills:

"When I was tasked with increasing our team's efficiency, I realized that our current project management system was outdated and cumbersome. I took the initiative to research and implement a new system that streamlined our workflow, resulting in a 25% increase in productivity. My colleagues appreciated my proactive approach, and our team's success reaffirmed my passion for finding innovative solutions to everyday challenges."

By incorporating your personality into your cover letter, you create a memorable impression on the hiring manager and increase your chances of being invited for an interview.

Selling Yourself

Effectively promoting your skills and achievements in your cover letter will demonstrate your value to potential employers. To successfully sell yourself, follow these guidelines:

• Highlight your most relevant accomplishments
• Quantify your success with numbers and metrics
• Showcase your transferable skills
• Discuss your potential impact on the company
• Provide examples of previous challenges and successes

For example, if you're applying for a sales position, you might write:

"In my previous role as a Sales Representative, I consistently exceeded my monthly quota by 15% and was recognized as the top performer for three consecutive quarters. My ability to build strong relationships with clients and identify their needs allowed me to generate $1.5 million in new business last year. I am confident that my sales expertise and customer-centric approach would make a significant impact on your company's growth."

By effectively selling yourself in your cover letter, you demonstrate your potential value to the employer and set yourself apart from other candidates.

Formatting and Length

A well-formatted and concise cover letter is more likely to be read and appreciated by potential employers. To ensure your cover letter meets these criteria, follow these tips:

• Use a clean and professional format
• Ensure your cover letter is easy to read with proper spacing and font size
• Limit your cover letter to one page
• Break up large blocks of text with bullet points or short paragraphs
• Proofread for errors and inconsistencies

According to Last Rewrite , proofreading your cover letter is a critical step in the job application process. By adhering to these formatting and length guidelines, your cover letter will be polished, professional, and more likely to catch the eye of hiring managers.

Common Mistakes and Phrases to Avoid

Being aware of and avoiding these common mistakes and phrases will help your cover letter stand out. Keep the following points in mind as you craft your cover letter:

• Overusing the word "I" and focusing too much on yourself
• Using weak openings and clichéd phrases
• Relying on empty buzzwords and jargon
• Making unsupported claims about your skills and accomplishments
• Copying and pasting content from your resume or other cover letters

For example, avoid starting your cover letter with generic and overused statements like:

"I am writing to apply for the position of Marketing Manager at your esteemed organization. I believe I am a perfect fit for this role because I am a hard worker, a team player, and a quick learner."

Instead, opt for a more engaging and tailored opening, such as:

"As a data-driven marketing professional with a proven track record of driving revenue growth, I was excited to discover the Marketing Manager opportunity at XYZ Company. Having admired your innovative approach to marketing, I am eager to contribute my expertise to help further elevate your brand's success."

By avoiding common mistakes and clichéd phrases, your cover letter will be more impactful and memorable to potential employers.

Understanding the dos and don'ts of cover letter writing is crucial for job seekers to create compelling and successful applications. By tailoring your cover letter, showcasing your personality, promoting your skills and accomplishments, and avoiding common mistakes, you can significantly improve your chances of catching the attention of hiring managers.

Remember that crafting an excellent cover letter is an ongoing process; continually refine and improve your cover letter as you learn and grow. By doing so, you increase your chances of job search success and take a significant step toward securing your dream job. Good luck in your job search journey!

How to write a cover letter: Do's and don’ts

Let’s say you’ve already looked into writing a cover letter. You understand how to start a cover letter, how to format it, more or less what to include in a cover letter, and how to end a cover letter. You have plenty of tips and examples. You even have a professional email address to send it from.

Now you need a quick guide to dos and don’ts so you have a checklist you can look at to ensure you tick off all the right boxes and don’t make mistakes.

This is exactly what we have here: 10 dos and 10 don’ts that can help you on your way to crafting the perfect cover letter.

Customize Each Cover Letter: Tailor your cover letter to the specific job and company you're applying to, highlighting relevant experiences and skills.

Address it to the Right Person: Whenever possible, address your cover letter to the hiring manager or recruiter by name to add a personal touch.

Highlight Achievements: Use specific examples to highlight your achievements and contributions in previous roles, demonstrating your value to potential employers.

Research the Company: Familiarize yourself with the company's mission, values, and culture, and incorporate relevant information into your cover letter to show your interest and fit.

Proofread Carefully: Thoroughly proofread your cover letter for typos, grammatical errors, and clarity before submitting it, ensuring a polished and professional final product.

Keep it Concise: Aim for a cover letter that is clear, concise, and focused on the most relevant information, typically no longer than one page.

Show Enthusiasm: Express genuine enthusiasm and interest in the job opportunity and company, demonstrating your passion for the role and industry.

Follow Instructions: Adhere to any specific instructions provided in the job posting regarding format, submission method, or additional documents required.

Use a Professional Tone: Maintain a professional tone throughout your cover letter, avoiding slang, jargon, or overly casual language.

End with a Call to Action: Close your cover letter with a call to action, expressing your eagerness for an interview and inviting further discussion.

Don'ts

Use a Generic Template: Avoid using generic cover letter templates that lack personalization and fail to address the specific requirements of the job or company.

Focus Solely on Yourself: While it's important to highlight your qualifications, avoid solely focusing on yourself. Instead, emphasize how you can contribute to the company's success.

Exaggerate or Lie: Be truthful and honest in your cover letter, avoiding any exaggerations or false claims about your qualifications or experiences.

Rehash Your Resume: Your cover letter should complement your resume, not duplicate it. Avoid simply restating information from your resume and instead provide additional context and insights.

Include Irrelevant Information: Keep your cover letter focused on the job at hand and avoid including irrelevant details or experiences that do not directly relate to the position.

Use a Casual Tone: While you want to convey enthusiasm, avoid using overly casual language or slang in your cover letter, as it may come across as unprofessional.

Forget to Proofread: Neglecting to proofread your cover letter can result in embarrassing errors that detract from your professionalism and attention to detail.

Send Without Researching: Take the time to research the company and job position before writing your cover letter. Failing to do so may result in a generic and ineffective application.

Be Negative: Maintain a positive and optimistic tone throughout your cover letter, avoiding any negative comments about previous employers or experiences.

Leave Out Contact Information: Ensure your contact information is included in your cover letter, making it easy for potential employers to reach out to you for further discussion.

How do I write a good cover letter?

Write a good cover letter by customizing it to the job, highlighting achievements, addressing the hiring manager, and keeping it concise yet informative.

Where can I find resume cover letter examples?

You can find resume cover letter examples in all kinds of job related sites, blogs, and books. You can also check our guide on how to write a cover letter, which includes cover letter examples.

How can I get a free cover letter template?

If you want a template that sets up the format so you can just start filling it out, you can use programs like Microsoft Word and Google Docs, which have in-built cover letter templates.

Should I use a cover letter generator?

Using a cover letter generator can be helpful for formatting and structuring, but personalize the content to make it specific to the job and avoid writing a cover letter that sounds generic.

Can I use ChatGPT for a cover letter?

Yes, but you should understand how to use it. You can use ChatGPT to generate ideas, review drafts, and get feedback on your cover letter content. You shouldn’t actually write the cover letter using ChatGPT though, as it won’t sound like you and perhaps not even totally human.

Can I save a cover letter template in Google Docs?

Yes, you can save a cover letter template in Google Docs by creating a document, formatting it as desired, and then saving it to your Google Drive for future use.

Updated: April 23, 2024 at 2:25 PM

Published: April 2, 2024 at 4:58 PM

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10 Cover Letter Do’s and Don’ts

Some people think that the cover letter is a relic of the past and there is no need to create it now. At the same time, statistics say the opposite: 77% of recruiters prefer those candidates who sent not only a resume but also a cover letter.

The Relevance of the Cover Letter

A cover letter, along with a resume, is an element that must be worked on to find a job. You can not only introduce yourself and highlight your strengths, but also motivate the hiring manager or recruiter to invite you for an interview. For this to happen, you need to highlight the reasons why you are better for this position than other candidates.

10 Cover Letter Do’s and Don’ts

Therefore, for a cover letter to be effective, it must be written flawlessly and avoid even minor mistakes. The ResumeEdge team has prepared a list of what to do and what not to do in a cover letter.

Related:  Is It Necessary To Write A Cover Letter?

TOP 10 Cover Letter Do’s and Don’ts

✔️ do: be concise.

The cover letter is not a complete biography. Also, it should not duplicate or contradict your resume. The task of this document is to highlight information that hiring managers and recruiters would be interested in, thus grab their attention and make a favorable impression upon you.

❌ Don’t: Send everyone the same cover letter

The cover letter should be written for a single position and a specific company. This means that in each case, you need to focus on various aspects of your education, character traits, and skills.

This is obvious when a job seeker uses the same cover letter for each application, and this is always a dangerous signal. In most cases, this means that they do not know anything about the company and send applications en masse in the hope that at least one of them will bring good luck.

✔️ Do: Take an interest in the company

Before sending a letter to an employer, every job-hunter should try to find out as much as possible about the company. The candidate should visit the organization’s website to find out more about it, to know its principles and values, and its corporate culture. It would also be a good idea to check out its profiles in social media, especially the organization’s page on LinkedIn. In their cover letter, it is advisable for a job seeker to briefly describe what attracted them to the company and show that they share its values.

❌ Don’t: Send your cover letter without checking it for errors

If there are many mistakes in the cover letter, it creates the impression of an absent-minded employee or someone who simply does not know the correct language and principles of communication. Therefore, many candidates are automatically rejected due to poor grammar or spelling errors. Check the letter as many times as necessary to make sure it is correct.

✔️ Do: Format

There should be a heading, opening paragraph, several body paragraphs, and a closing paragraph. Since there is a lot of information, it is worth structuring, aligning, and, of course, using the same font. A neat shape, a good font, a consistent style – all this shows the effort put in by the candidate.

❌ Don’t: Criticize your former employer

Criticizing a company you used to work for is not the best way to present yourself. Even if your previous boss was not pleasant, keep that judgment to yourself and just bring up relationship difficulties during the interview to explain your departure from your previous job.

✔️ Do: Personalize your cover letter

The cover letter should allow you to distinguish yourself from other candidates. Therefore, personalizing your cover letter for each position can make a huge difference to your potential employer.

It takes experience to make a cover letter more attractive and show your personality. Professional writers from ResumeEdge know the powerful ways to make an outstanding cover letter, so feel free to contact us for help.

❌ Don’t: Lie

Lying about your experience, writing about non-existent degrees, or claiming about the participation in projects you have nothing to do with is a bad idea. The temptation to embellish reality is understandable, but all this can be easily verified, from imaginary skills to large-scale professional qualities.

✔️ Do: Include keywords

Many companies use the Applicant Tracking System to select candidates for vacant positions. If the software or hiring manager doesn’t find any of the keywords in your resume or cover letter, your application might get dumped. By embedding keywords in your cover letter, you also will immediately demonstrate that you meet the requirements for a position.

❌Don’t: Indicate education only

The essence of a cover letter is just to tell how your skills and experience will be useful to the future employer. This means that it will not be enough to simply list your diplomas and courses taken. Give reasons for how you can solve the company’s problems, show your enthusiasm, and that you will be a positive addition to the team.

Think of cover letters as your first conversation with a hiring manager or a recruiter. You should be friendly, but also confident. This is a difficult balance, but it is possible to achieve it.

If writing a new cover letter for every job application seems like a chore, you can find help on our service. ResumeEdge writers always know what not to write in a cover letter, which will help you get noticed by the company and get the job of your dream.

Related:  Cover Letter for an Internal Position or Promotion

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Cover Letter Do’s and Don’ts

To help you in your job search, we’ve compiled a list of cover letter do’s and don’ts.

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When you begin your job hunt, one of the first things you should do is make sure your cover letter is up to par.

Because some recruiters see hundreds of cover letters weekly, it’s important to make sure you do whatever you can to make yours stand out. To help, we’ve compiled a list of cover letter do’s and don’ts.

Cover Letter Dos and Don’ts

• Don’t ever apply for a job without a cover letter.
• Don’t use a generic salutation, such as, “To Whom It May Concern” when answering a blind job posting.
• Don’t waste your first paragraph by writing a boring introduction. Use the first paragraph to grab the employer’s attention. Tell the employer why you’re writing and detail the reasons you are qualified for the position.
• When sending hard-copy, don’t forget to boldly and confidently sign the letter, preferably in blue ink. For electronic copies, consider taking a photo of your signature and adding it to letters; however, be aware that a signature is not required on virtual cover letters.
• Don’t send your letter without checking on how the employer wants to receive it. Often, the answer will be spelled out in a job posting, but you may have to check the career portion of the company’s website or call to determine if the employer has a preference for sending your letter as an attachment, including it in the body of an email or uploading it online.
• D on’t miss the opportunity to “brand” your cover letter by matching its appearance to your resume. Use the same “letterhead” as on your resume – with your name and contact information. Use the same fonts in both your resume and cover letter. Make them look like a matched set.
• Don’t use clichés such as, “Enclosed, please find my resume.” Employers can see that your resume is enclosed (or “attached” for electronic submissions); they don’t need you to tell them. Such trite phrases just waste precious space.
• Don’t send a cover letter that contains any typos, misspellings, incorrect grammar or punctuation, poor syntax or capitalization errors. Especially ensure you spell the recipient’s name and company name correctly. Double-check, as names can be tricky.
• Don’t rehash your resume. You can use your cover letter to highlight the aspects of your resume that are relevant to the position, but you’re wasting precious space – and the potential employer’s time – if you simply repeat your resume.
• Do send an original letter to each employer rather than a generic letter. Write cover letters that are unique and specific to you and the job you want.
• When updating a previous cover letter file into a new letter, do update all the details. Don’t send a letter addressed to wrong person, wrong company or that targets at the wrong job because you forgot to update the details. Chances are the letter will need additional customization to be sure you are specifically addressing the employer’s needs and requirements.
• Do send a neat and attractive letter. When mailing a paper copy of your resume and cover letter, make sure you send a clean copy, without smudges, coffee rings or grease from yesterday’s lunch.
• Do use simple language and uncomplicated sentence structure. Ruthlessly eliminate all unnecessary words. Follow the journalist’s credo: Write tight!
• Do keep your letter brief. It should never be longer than one page, and it’s best to keep it well under a full page. Each paragraph should have no more than three sentences. The letter should be even more concise and to the point when sent in the body of an email.
• D on’t be wordy and include irrelevant details.
• D o consider enhancing the letter’s reader-friendliness through use of bullets or other special formatting. Even a relatively brief letter can seem like a daunting collection of text-heavy paragraphs in need of a reader-friendly treatment.
• Do avoid negativity, for example, pointing out that you lack some qualifications for the job. Be sure your letter doesn’t project a desperate tone of begging or pleading for a job. Negativity never has a place in a cover letter.
• D o use a standard business letter format.
• Do use action verbs to describe your experience.
• Do be sure the potential employer has the information to reach you during business hours. Job seekers don’t always include their physical or mailing addresses on resumes and cover letters these days, but a phone number and email are desirable.
• Do address your letter to a named individual whenever possible.

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Cover Letter Do’s And Don’ts

How to use cover letters to your best advantage.

A good cover letter can help you get your foot in the door which is the first step to getting the job.

Cover Letter Basics

Unlike resumes, cover letter formats leave more room for interpretation. To some extent it’s up to you what to include. Just make sure to remember the fundamentals. Here are a few basics noted by Fred Cooper of  Compass HR Consulting, LLC :

• Keep it to one page, a cover letter should peak their interest
• Make sure the information tracks with both the job you’re applying to and your resume
• Make sure there are no errors; check spelling, grammar, punctuation, names, etc.
• Avoid flowery language that you wouldn’t normally use
• Don’t include personal information like hobbies, interests, upcoming vacation plans, etc.
• Apply basic writing skills like sentence structure, be careful of run-on sentences.

Common Cover Letter Blunders

Rita Friedman a  career coach in Philadelphia  says, “The number one cover letter blunder (after typos) is when job seekers just ramble on. Keep it tight. Unless the position specifically asks for a detailed letter of interest, don’t give a lot of additional information. A big part of what your cover letter shows the employer is that you can provide useful summaries of complex information.”

One thing to stay away from is stating the obvious: I’m responding to your ad because I want the job.” Other common cover letter blunders include:

• Trying to explain why you are currently unemployed
• Focusing on skills that you don’t have
• Attaching your cover letter instead of putting it in the body of the email
• Addressing the letter to the wrong person
• Not focusing on your skills, filling your letter with fluff

Mistakes That Hurt Your Professional Image

If a good cover letter is your key to an interview, a poor cover letter can hurt your chances. Remember that your correspondence is part of your professional image. Louise Giordano a former career counselor at Brown University says, “Exaggerated statements, inappropriate language, falsified information, incorrect contact information, and an unprofessional email address can all hurt your chances of getting an interview. Everything about the documents a candidate sends to a prospective employer should be professional looking.”

What email address are you currently using? If you’re email address is something like [email protected] or [email protected]  it’s time to upgrade to something more professional. Another mistake is using an email address that promotes your side business. Potential employers want to know that your first priority is working for them.

If your email address is less than professional, get another one for business purposes. It’s easy to create a new email account using one of the many free email providers like Google’s Gmail, Yahoo, and Hotmail. For your cover letters and resumes, you should have something simple, professional, and easy to type into a “To:” box. Think your first name, middle initial and last name or your first name and zip code. Avoid personally identifying information such as dates of birth or underscores and characters that might be difficult to type. The simpler, the better.

Cover Letters Are Still Essential

Resumes are somewhat like form letters. There are variations on the theme but they’re pretty much the same. A cover letter, on the other hand, is an opportunity to sell yourself and express your personality. It’s also a chance to highlight any skills that are pertinent to that particular job.

Be careful that your resume does not outshine your cover letter. Your cover letter should be as professionally written as your resume. A poorly written cover submitted with a professional looking resume brings both into doubt.

“A great, well written resume accompanied by a poorly written cover letter (or the other way around) can indicate a group effort on one or the other but which one is the ‘real’ applicant?” says Cooper.

How to Make Your Cover Letter Stand Out

Trying to stand out in a sea of cover letters takes more than making sure that your cover letter has no errors. Personalizing your correspondence can go a long way to catching a recruiter’s or hiring manager’s eye.

Craig Vived, founder of recruiting firm  Vivalta, Inc . suggests doing some research before contacting a potential employer.  “In a great cover letter, the inquirer demonstrates they know a little something about me. They may even highlight something I am looking for based on what I’ve told people. They’ve done the leg work to impress the reader.”

Don’t go overboard with personal information though. If you include remarks about your potential employer’s three kids and that he or she likes to ski on weekends, you’re going too far. You want to get his attention, not scare him.

Amy Gies, senior writer for  Live Career , says a solid cover letter is a great way to impress an employer. “Cover letters should include valid information that makes the employer feel like the candidate will be a good fit for the job that they understand the position an employer is trying to fill. Use of language and sentence structure is also important. If someone knows how to communicate well in a letter, they most likely know how to make a good presentation on the job or with a team, or leading a department, etc.”

You know the old saying, “You never get a second chance to make a first impression.” Your cover letter  is a potential employer’s first impression of you. Remember to tailor it to the specific job you’re applying for and be sure it’s addressed to the correct hiring manager. Be personal, but not too personal. Most importantly, be yourself. A solid cover letter can help you get your foot in the door. The better your cover letter, the more doors it opens.

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The Do’s of Writing a Spectacular Cover Letter

The old saying, "You only have one chance to make a first impression," is definitely true when meeting someone in person, and it is just as important when you are writing to someone regarding a potential job opportunity. Yes, some say that employers may not look at cover letters or that Applicant Tracking Systems (ATS) may not pick up cover letters, but don't take the chance of being disqualified for not including one. Below are some ideas to consider when writing a cover letter so you can set yourself apart from other applicants:

• Do Be Specific: When possible, address the cover letter to a specific person rather than "To Whom it May Concern." Do your best to research the person responsible for hiring. If it is not listed in the job description, call Human Resources or the Department and find out to whom it should be addressed.
• Do Sell Yourself while Displaying Personality: A cover letter is not meant to repeat what is on your resume or CV. It is a chance to show some insight into your character, sell your expertise, and display your interest (and hopefully passion) for the position for and institution at which you are applying. The key is to maintain professionalism while showing personality. For example, "Having grown up in Amherst, I understand how Amherst College has earned their reputation as a leading liberal arts school. I would love the opportunity to be a member of this community in the role of academic advisor."
• Do Send as a PDF: Virtually everyone can open a PDF file without conversion. If you send in another format and force the person to convert the file, they may not take the time and move on to the next applicant. Plus, it can't be tampered with and you have control of how it appears on someone else's screen.
• Do Be Concise: Cover letters should be one page long and divided into three to four paragraphs.
• The first paragraph should indicate the reason you are writing and how you heard about the position. Include attention grabbing, yet professional, information. For example, "I am an experienced faculty member and industry expert with over 10 years of teaching undergraduate and graduate level biology courses in the classroom and online. After finding your position posting on HigherEdJobs , I knew I was the perfect fit for Smith University, which I hope you will agree."
• The second paragraph should be used to explain your qualifications and highlight with specific examples how your skills, experience or research match what the employer is seeking. For example, saying "I am an effective fund raiser " doesn't convey anything to the reader. Instead, try saying "Over the past year, I have increased donations by more than 150% bringing in over $3 million." Employers love proof that supports what you are saying.
• The third paragraph should be used as a closing paragraph to thank the reader for their consideration and to request an opportunity to meet to discuss the position further. You should also provide your contact information (phone number/email) so the employer knows the best way to reach you. Another option is to be more proactive and state a follow-up action on your part. For example, "I will contact you within the next several days to set up a time to talk." Then, make sure you actually do what you said you were going to do!
• Do Customize: Although you may be sending out cover letters and resumes to multiple institutions, do not let the companies know this by creating a generic template letter! For example, instead of writing, "I am very interested in working for your university," customize it by replacing "your university" with the actual school name. Additionally, make sure you address the institution's specific needs with your talents. Employers can tell when you are using a "one size fits all" type cover letter and they don't like it! By taking a few extra minutes to state the college or university's name and addressing how you can benefit them, you could set yourself apart from a generic cover letter. Also, don't ever start off the cover letter by saying "My name is ____." The person already knows your name and you'll sound inexperienced.
• Do Proofread: It's an obvious do, but so important! If you have grammatical errors or misspellings (or type the wrong company name), this can immediately disqualify you from being considered for a position. Employers often view this as being careless and an inability to write effectively. Always proofread and, when possible, have a friend proofread it as well.

The goal of the cover letter is to grab the reader's attention by convincing them you are a great candidate, make them want to read your resume and profile, and, of course, call you in for an interview so you can brilliantly sell yourself in person just like you did on paper. Good luck!

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