experimental group vs controlled group

• Science Notes Posts
• Contact Science Notes
• Todd Helmenstine Biography
• Anne Helmenstine Biography
• Free Printable Periodic Tables (PDF and PNG)
• Periodic Table Wallpapers
• Interactive Periodic Table
• Periodic Table Posters
• Science Experiments for Kids
• How to Grow Crystals
• Chemistry Projects
• Fire and Flames Projects
• Holiday Science
• Chemistry Problems With Answers
• Physics Problems
• Unit Conversion Example Problems
• Chemistry Worksheets
• Biology Worksheets
• Periodic Table Worksheets
• Physical Science Worksheets
• Science Lab Worksheets
• My Amazon Books

Control Group Definition and Examples

The control group is the set of subjects that does not receive the treatment in a study. In other words, it is the group where the independent variable is held constant. This is important because the control group is a baseline for measuring the effects of a treatment in an experiment or study. A controlled experiment is one which includes one or more control groups.

• The experimental group experiences a treatment or change in the independent variable. In contrast, the independent variable is constant in the control group.
• A control group is important because it allows meaningful comparison. The researcher compares the experimental group to it to assess whether or not there is a relationship between the independent and dependent variable and the magnitude of the effect.
• There are different types of control groups. A controlled experiment has one more control group.

Control Group vs Experimental Group

The only difference between the control group and experimental group is that subjects in the experimental group receive the treatment being studied, while participants in the control group do not. Otherwise, all other variables between the two groups are the same.

Control Group vs Control Variable

A control group is not the same thing as a control variable. A control variable or controlled variable is any factor that is held constant during an experiment. Examples of common control variables include temperature, duration, and sample size. The control variables are the same for both the control and experimental groups.

Types of Control Groups

There are different types of control groups:

• Placebo group : A placebo group receives a placebo , which is a fake treatment that resembles the treatment in every respect except for the active ingredient. Both the placebo and treatment may contain inactive ingredients that produce side effects. Without a placebo group, these effects might be attributed to the treatment.
• Positive control group : A positive control group has conditions that guarantee a positive test result. The positive control group demonstrates an experiment is capable of producing a positive result. Positive controls help researchers identify problems with an experiment.
• Negative control group : A negative control group consists of subjects that are not exposed to a treatment. For example, in an experiment looking at the effect of fertilizer on plant growth, the negative control group receives no fertilizer.
• Natural control group : A natural control group usually is a set of subjects who naturally differ from the experimental group. For example, if you compare the effects of a treatment on women who have had children, the natural control group includes women who have not had children. Non-smokers are a natural control group in comparison to smokers.
• Randomized control group : The subjects in a randomized control group are randomly selected from a larger pool of subjects. Often, subjects are randomly assigned to either the control or experimental group. Randomization reduces bias in an experiment. There are different methods of randomly assigning test subjects.

Control Group Examples

Here are some examples of different control groups in action:

Negative Control and Placebo Group

For example, consider a study of a new cancer drug. The experimental group receives the drug. The placebo group receives a placebo, which contains the same ingredients as the drug formulation, minus the active ingredient. The negative control group receives no treatment. The reason for including the negative group is because the placebo group experiences some level of placebo effect, which is a response to experiencing some form of false treatment.

Positive and Negative Controls

For example, consider an experiment looking at whether a new drug kills bacteria. The experimental group exposes bacterial cultures to the drug. If the group survives, the drug is ineffective. If the group dies, the drug is effective.

The positive control group has a culture of bacteria that carry a drug resistance gene. If the bacteria survive drug exposure (as intended), then it shows the growth medium and conditions allow bacterial growth. If the positive control group dies, it indicates a problem with the experimental conditions. A negative control group of bacteria lacking drug resistance should die. If the negative control group survives, something is wrong with the experimental conditions.

• Bailey, R. A. (2008).  Design of Comparative Experiments . Cambridge University Press. ISBN 978-0-521-68357-9.
• Chaplin, S. (2006). “The placebo response: an important part of treatment”.  Prescriber . 17 (5): 16–22. doi: 10.1002/psb.344
• Hinkelmann, Klaus; Kempthorne, Oscar (2008).  Design and Analysis of Experiments, Volume I: Introduction to Experimental Design  (2nd ed.). Wiley. ISBN 978-0-471-72756-9.
• Pithon, M.M. (2013). “Importance of the control group in scientific research.” Dental Press J Orthod . 18 (6):13-14. doi: 10.1590/s2176-94512013000600003
• Stigler, Stephen M. (1992). “A Historical View of Statistical Concepts in Psychology and Educational Research”. American Journal of Education . 101 (1): 60–70. doi: 10.1086/444032

Related Posts

If you're seeing this message, it means we're having trouble loading external resources on our website.

If you're behind a web filter, please make sure that the domains *.kastatic.org and *.kasandbox.org are unblocked.

To log in and use all the features of Khan Academy, please enable JavaScript in your browser.

Biology archive

Course: biology archive   >   unit 1.

• The scientific method

Controlled experiments

• The scientific method and experimental design

Introduction

How are hypotheses tested.

• One pot of seeds gets watered every afternoon.
• The other pot of seeds doesn't get any water at all.

Control and experimental groups

Independent and dependent variables, independent variables, dependent variables, variability and repetition, controlled experiment case study: co 2 ‍   and coral bleaching.

• What your control and experimental groups would be
• What your independent and dependent variables would be
• What results you would predict in each group

Experimental setup

• Some corals were grown in tanks of normal seawater, which is not very acidic ( pH ‍   around 8.2 ‍   ). The corals in these tanks served as the control group .
• Other corals were grown in tanks of seawater that were more acidic than usual due to addition of CO 2 ‍   . One set of tanks was medium-acidity ( pH ‍   about 7.9 ‍   ), while another set was high-acidity ( pH ‍   about 7.65 ‍   ). Both the medium-acidity and high-acidity groups were experimental groups .
• In this experiment, the independent variable was the acidity ( pH ‍   ) of the seawater. The dependent variable was the degree of bleaching of the corals.
• The researchers used a large sample size and repeated their experiment. Each tank held 5 ‍   fragments of coral, and there were 5 ‍   identical tanks for each group (control, medium-acidity, and high-acidity). Note: None of these tanks was "acidic" on an absolute scale. That is, the pH ‍   values were all above the neutral pH ‍   of 7.0 ‍   . However, the two groups of experimental tanks were moderately and highly acidic to the corals , that is, relative to their natural habitat of plain seawater.

Analyzing the results

Non-experimental hypothesis tests, case study: coral bleaching and temperature, attribution:, works cited:.

• Hoegh-Guldberg, O. (1999). Climate change, coral bleaching, and the future of the world's coral reefs. Mar. Freshwater Res. , 50 , 839-866. Retrieved from www.reef.edu.au/climate/Hoegh-Guldberg%201999.pdf.
• Anthony, K. R. N., Kline, D. I., Diaz-Pulido, G., Dove, S., and Hoegh-Guldberg, O. (2008). Ocean acidification causes bleaching and productivity loss in coral reef builders. PNAS , 105 (45), 17442-17446. http://dx.doi.org/10.1073/pnas.0804478105 .
• University of California Museum of Paleontology. (2016). Misconceptions about science. In Understanding science . Retrieved from http://undsci.berkeley.edu/teaching/misconceptions.php .
• Hoegh-Guldberg, O. and Smith, G. J. (1989). The effect of sudden changes in temperature, light and salinity on the density and export of zooxanthellae from the reef corals Stylophora pistillata (Esper, 1797) and Seriatopora hystrix (Dana, 1846). J. Exp. Mar. Biol. Ecol. , 129 , 279-303. Retrieved from http://www.reef.edu.au/ohg/res-pic/HG%20papers/HG%20and%20Smith%201989%20BLEACH.pdf .

Additional references:

Want to join the conversation.

• Upvote Button navigates to signup page
• Downvote Button navigates to signup page
• Flag Button navigates to signup page

Frequently asked questions

What is the difference between a control group and an experimental group.

An experimental group, also known as a treatment group, receives the treatment whose effect researchers wish to study, whereas a control group does not. They should be identical in all other ways.

Frequently asked questions: Methodology

Attrition refers to participants leaving a study. It always happens to some extent—for example, in randomized controlled trials for medical research.

Differential attrition occurs when attrition or dropout rates differ systematically between the intervention and the control group . As a result, the characteristics of the participants who drop out differ from the characteristics of those who stay in the study. Because of this, study results may be biased .

Action research is conducted in order to solve a particular issue immediately, while case studies are often conducted over a longer period of time and focus more on observing and analyzing a particular ongoing phenomenon.

Action research is focused on solving a problem or informing individual and community-based knowledge in a way that impacts teaching, learning, and other related processes. It is less focused on contributing theoretical input, instead producing actionable input.

Action research is particularly popular with educators as a form of systematic inquiry because it prioritizes reflection and bridges the gap between theory and practice. Educators are able to simultaneously investigate an issue as they solve it, and the method is very iterative and flexible.

A cycle of inquiry is another name for action research . It is usually visualized in a spiral shape following a series of steps, such as “planning → acting → observing → reflecting.”

To make quantitative observations , you need to use instruments that are capable of measuring the quantity you want to observe. For example, you might use a ruler to measure the length of an object or a thermometer to measure its temperature.

Criterion validity and construct validity are both types of measurement validity . In other words, they both show you how accurately a method measures something.

While construct validity is the degree to which a test or other measurement method measures what it claims to measure, criterion validity is the degree to which a test can predictively (in the future) or concurrently (in the present) measure something.

Construct validity is often considered the overarching type of measurement validity . You need to have face validity , content validity , and criterion validity in order to achieve construct validity.

Convergent validity and discriminant validity are both subtypes of construct validity . Together, they help you evaluate whether a test measures the concept it was designed to measure.

• Convergent validity indicates whether a test that is designed to measure a particular construct correlates with other tests that assess the same or similar construct.
• Discriminant validity indicates whether two tests that should not be highly related to each other are indeed not related. This type of validity is also called divergent validity .

You need to assess both in order to demonstrate construct validity. Neither one alone is sufficient for establishing construct validity.

• Discriminant validity indicates whether two tests that should not be highly related to each other are indeed not related

Content validity shows you how accurately a test or other measurement method taps  into the various aspects of the specific construct you are researching.

In other words, it helps you answer the question: “does the test measure all aspects of the construct I want to measure?” If it does, then the test has high content validity.

The higher the content validity, the more accurate the measurement of the construct.

If the test fails to include parts of the construct, or irrelevant parts are included, the validity of the instrument is threatened, which brings your results into question.

Face validity and content validity are similar in that they both evaluate how suitable the content of a test is. The difference is that face validity is subjective, and assesses content at surface level.

When a test has strong face validity, anyone would agree that the test’s questions appear to measure what they are intended to measure.

For example, looking at a 4th grade math test consisting of problems in which students have to add and multiply, most people would agree that it has strong face validity (i.e., it looks like a math test).

On the other hand, content validity evaluates how well a test represents all the aspects of a topic. Assessing content validity is more systematic and relies on expert evaluation. of each question, analyzing whether each one covers the aspects that the test was designed to cover.

A 4th grade math test would have high content validity if it covered all the skills taught in that grade. Experts(in this case, math teachers), would have to evaluate the content validity by comparing the test to the learning objectives.

Snowball sampling is a non-probability sampling method . Unlike probability sampling (which involves some form of random selection ), the initial individuals selected to be studied are the ones who recruit new participants.

Because not every member of the target population has an equal chance of being recruited into the sample, selection in snowball sampling is non-random.

Snowball sampling is a non-probability sampling method , where there is not an equal chance for every member of the population to be included in the sample .

This means that you cannot use inferential statistics and make generalizations —often the goal of quantitative research . As such, a snowball sample is not representative of the target population and is usually a better fit for qualitative research .

Snowball sampling relies on the use of referrals. Here, the researcher recruits one or more initial participants, who then recruit the next ones.

Participants share similar characteristics and/or know each other. Because of this, not every member of the population has an equal chance of being included in the sample, giving rise to sampling bias .

Snowball sampling is best used in the following cases:

• If there is no sampling frame available (e.g., people with a rare disease)
• If the population of interest is hard to access or locate (e.g., people experiencing homelessness)
• If the research focuses on a sensitive topic (e.g., extramarital affairs)

The reproducibility and replicability of a study can be ensured by writing a transparent, detailed method section and using clear, unambiguous language.

Reproducibility and replicability are related terms.

• Reproducing research entails reanalyzing the existing data in the same manner.
• Replicating (or repeating ) the research entails reconducting the entire analysis, including the collection of new data . 
• A successful reproduction shows that the data analyses were conducted in a fair and honest manner.
• A successful replication shows that the reliability of the results is high.

Stratified sampling and quota sampling both involve dividing the population into subgroups and selecting units from each subgroup. The purpose in both cases is to select a representative sample and/or to allow comparisons between subgroups.

The main difference is that in stratified sampling, you draw a random sample from each subgroup ( probability sampling ). In quota sampling you select a predetermined number or proportion of units, in a non-random manner ( non-probability sampling ).

Purposive and convenience sampling are both sampling methods that are typically used in qualitative data collection.

A convenience sample is drawn from a source that is conveniently accessible to the researcher. Convenience sampling does not distinguish characteristics among the participants. On the other hand, purposive sampling focuses on selecting participants possessing characteristics associated with the research study.

The findings of studies based on either convenience or purposive sampling can only be generalized to the (sub)population from which the sample is drawn, and not to the entire population.

Random sampling or probability sampling is based on random selection. This means that each unit has an equal chance (i.e., equal probability) of being included in the sample.

On the other hand, convenience sampling involves stopping people at random, which means that not everyone has an equal chance of being selected depending on the place, time, or day you are collecting your data.

Convenience sampling and quota sampling are both non-probability sampling methods. They both use non-random criteria like availability, geographical proximity, or expert knowledge to recruit study participants.

However, in convenience sampling, you continue to sample units or cases until you reach the required sample size.

In quota sampling, you first need to divide your population of interest into subgroups (strata) and estimate their proportions (quota) in the population. Then you can start your data collection, using convenience sampling to recruit participants, until the proportions in each subgroup coincide with the estimated proportions in the population.

A sampling frame is a list of every member in the entire population . It is important that the sampling frame is as complete as possible, so that your sample accurately reflects your population.

Stratified and cluster sampling may look similar, but bear in mind that groups created in cluster sampling are heterogeneous , so the individual characteristics in the cluster vary. In contrast, groups created in stratified sampling are homogeneous , as units share characteristics.

Relatedly, in cluster sampling you randomly select entire groups and include all units of each group in your sample. However, in stratified sampling, you select some units of all groups and include them in your sample. In this way, both methods can ensure that your sample is representative of the target population .

A systematic review is secondary research because it uses existing research. You don’t collect new data yourself.

The key difference between observational studies and experimental designs is that a well-done observational study does not influence the responses of participants, while experiments do have some sort of treatment condition applied to at least some participants by random assignment .

An observational study is a great choice for you if your research question is based purely on observations. If there are ethical, logistical, or practical concerns that prevent you from conducting a traditional experiment , an observational study may be a good choice. In an observational study, there is no interference or manipulation of the research subjects, as well as no control or treatment groups .

It’s often best to ask a variety of people to review your measurements. You can ask experts, such as other researchers, or laypeople, such as potential participants, to judge the face validity of tests.

While experts have a deep understanding of research methods , the people you’re studying can provide you with valuable insights you may have missed otherwise.

Face validity is important because it’s a simple first step to measuring the overall validity of a test or technique. It’s a relatively intuitive, quick, and easy way to start checking whether a new measure seems useful at first glance.

Good face validity means that anyone who reviews your measure says that it seems to be measuring what it’s supposed to. With poor face validity, someone reviewing your measure may be left confused about what you’re measuring and why you’re using this method.

Face validity is about whether a test appears to measure what it’s supposed to measure. This type of validity is concerned with whether a measure seems relevant and appropriate for what it’s assessing only on the surface.

Statistical analyses are often applied to test validity with data from your measures. You test convergent validity and discriminant validity with correlations to see if results from your test are positively or negatively related to those of other established tests.

You can also use regression analyses to assess whether your measure is actually predictive of outcomes that you expect it to predict theoretically. A regression analysis that supports your expectations strengthens your claim of construct validity .

When designing or evaluating a measure, construct validity helps you ensure you’re actually measuring the construct you’re interested in. If you don’t have construct validity, you may inadvertently measure unrelated or distinct constructs and lose precision in your research.

Construct validity is often considered the overarching type of measurement validity ,  because it covers all of the other types. You need to have face validity , content validity , and criterion validity to achieve construct validity.

Construct validity is about how well a test measures the concept it was designed to evaluate. It’s one of four types of measurement validity , which includes construct validity, face validity , and criterion validity.

There are two subtypes of construct validity.

• Convergent validity : The extent to which your measure corresponds to measures of related constructs
• Discriminant validity : The extent to which your measure is unrelated or negatively related to measures of distinct constructs

Naturalistic observation is a valuable tool because of its flexibility, external validity , and suitability for topics that can’t be studied in a lab setting.

The downsides of naturalistic observation include its lack of scientific control , ethical considerations , and potential for bias from observers and subjects.

Naturalistic observation is a qualitative research method where you record the behaviors of your research subjects in real world settings. You avoid interfering or influencing anything in a naturalistic observation.

You can think of naturalistic observation as “people watching” with a purpose.

A dependent variable is what changes as a result of the independent variable manipulation in experiments . It’s what you’re interested in measuring, and it “depends” on your independent variable.

In statistics, dependent variables are also called:

• Response variables (they respond to a change in another variable)
• Outcome variables (they represent the outcome you want to measure)
• Left-hand-side variables (they appear on the left-hand side of a regression equation)

An independent variable is the variable you manipulate, control, or vary in an experimental study to explore its effects. It’s called “independent” because it’s not influenced by any other variables in the study.

Independent variables are also called:

• Explanatory variables (they explain an event or outcome)
• Predictor variables (they can be used to predict the value of a dependent variable)
• Right-hand-side variables (they appear on the right-hand side of a regression equation).

As a rule of thumb, questions related to thoughts, beliefs, and feelings work well in focus groups. Take your time formulating strong questions, paying special attention to phrasing. Be careful to avoid leading questions , which can bias your responses.

Overall, your focus group questions should be:

• Open-ended and flexible
• Impossible to answer with “yes” or “no” (questions that start with “why” or “how” are often best)
• Unambiguous, getting straight to the point while still stimulating discussion
• Unbiased and neutral

A structured interview is a data collection method that relies on asking questions in a set order to collect data on a topic. They are often quantitative in nature. Structured interviews are best used when: 

• You already have a very clear understanding of your topic. Perhaps significant research has already been conducted, or you have done some prior research yourself, but you already possess a baseline for designing strong structured questions.
• You are constrained in terms of time or resources and need to analyze your data quickly and efficiently.
• Your research question depends on strong parity between participants, with environmental conditions held constant.

More flexible interview options include semi-structured interviews , unstructured interviews , and focus groups .

Social desirability bias is the tendency for interview participants to give responses that will be viewed favorably by the interviewer or other participants. It occurs in all types of interviews and surveys , but is most common in semi-structured interviews , unstructured interviews , and focus groups .

Social desirability bias can be mitigated by ensuring participants feel at ease and comfortable sharing their views. Make sure to pay attention to your own body language and any physical or verbal cues, such as nodding or widening your eyes.

This type of bias can also occur in observations if the participants know they’re being observed. They might alter their behavior accordingly.

The interviewer effect is a type of bias that emerges when a characteristic of an interviewer (race, age, gender identity, etc.) influences the responses given by the interviewee.

There is a risk of an interviewer effect in all types of interviews , but it can be mitigated by writing really high-quality interview questions.

A semi-structured interview is a blend of structured and unstructured types of interviews. Semi-structured interviews are best used when:

• You have prior interview experience. Spontaneous questions are deceptively challenging, and it’s easy to accidentally ask a leading question or make a participant uncomfortable.
• Your research question is exploratory in nature. Participant answers can guide future research questions and help you develop a more robust knowledge base for future research.

An unstructured interview is the most flexible type of interview, but it is not always the best fit for your research topic.

Unstructured interviews are best used when:

• You are an experienced interviewer and have a very strong background in your research topic, since it is challenging to ask spontaneous, colloquial questions.
• Your research question is exploratory in nature. While you may have developed hypotheses, you are open to discovering new or shifting viewpoints through the interview process.
• You are seeking descriptive data, and are ready to ask questions that will deepen and contextualize your initial thoughts and hypotheses.
• Your research depends on forming connections with your participants and making them feel comfortable revealing deeper emotions, lived experiences, or thoughts.

The four most common types of interviews are:

• Structured interviews : The questions are predetermined in both topic and order. 
• Semi-structured interviews : A few questions are predetermined, but other questions aren’t planned.
• Unstructured interviews : None of the questions are predetermined.
• Focus group interviews : The questions are presented to a group instead of one individual.

Deductive reasoning is commonly used in scientific research, and it’s especially associated with quantitative research .

In research, you might have come across something called the hypothetico-deductive method . It’s the scientific method of testing hypotheses to check whether your predictions are substantiated by real-world data.

Deductive reasoning is a logical approach where you progress from general ideas to specific conclusions. It’s often contrasted with inductive reasoning , where you start with specific observations and form general conclusions.

Deductive reasoning is also called deductive logic.

There are many different types of inductive reasoning that people use formally or informally.

Here are a few common types:

• Inductive generalization : You use observations about a sample to come to a conclusion about the population it came from.
• Statistical generalization: You use specific numbers about samples to make statements about populations.
• Causal reasoning: You make cause-and-effect links between different things.
• Sign reasoning: You make a conclusion about a correlational relationship between different things.
• Analogical reasoning: You make a conclusion about something based on its similarities to something else.

Inductive reasoning is a bottom-up approach, while deductive reasoning is top-down.

Inductive reasoning takes you from the specific to the general, while in deductive reasoning, you make inferences by going from general premises to specific conclusions.

In inductive research , you start by making observations or gathering data. Then, you take a broad scan of your data and search for patterns. Finally, you make general conclusions that you might incorporate into theories.

Inductive reasoning is a method of drawing conclusions by going from the specific to the general. It’s usually contrasted with deductive reasoning, where you proceed from general information to specific conclusions.

Inductive reasoning is also called inductive logic or bottom-up reasoning.

A hypothesis states your predictions about what your research will find. It is a tentative answer to your research question that has not yet been tested. For some research projects, you might have to write several hypotheses that address different aspects of your research question.

A hypothesis is not just a guess — it should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations and statistical analysis of data).

Triangulation can help:

• Reduce research bias that comes from using a single method, theory, or investigator
• Enhance validity by approaching the same topic with different tools
• Establish credibility by giving you a complete picture of the research problem

But triangulation can also pose problems:

• It’s time-consuming and labor-intensive, often involving an interdisciplinary team.
• Your results may be inconsistent or even contradictory.

There are four main types of triangulation :

• Data triangulation : Using data from different times, spaces, and people
• Investigator triangulation : Involving multiple researchers in collecting or analyzing data
• Theory triangulation : Using varying theoretical perspectives in your research
• Methodological triangulation : Using different methodologies to approach the same topic

Many academic fields use peer review , largely to determine whether a manuscript is suitable for publication. Peer review enhances the credibility of the published manuscript.

However, peer review is also common in non-academic settings. The United Nations, the European Union, and many individual nations use peer review to evaluate grant applications. It is also widely used in medical and health-related fields as a teaching or quality-of-care measure. 

Peer assessment is often used in the classroom as a pedagogical tool. Both receiving feedback and providing it are thought to enhance the learning process, helping students think critically and collaboratively.

Peer review can stop obviously problematic, falsified, or otherwise untrustworthy research from being published. It also represents an excellent opportunity to get feedback from renowned experts in your field. It acts as a first defense, helping you ensure your argument is clear and that there are no gaps, vague terms, or unanswered questions for readers who weren’t involved in the research process.

Peer-reviewed articles are considered a highly credible source due to this stringent process they go through before publication.

In general, the peer review process follows the following steps: 

• First, the author submits the manuscript to the editor.
• Reject the manuscript and send it back to author, or 
• Send it onward to the selected peer reviewer(s) 
• Next, the peer review process occurs. The reviewer provides feedback, addressing any major or minor issues with the manuscript, and gives their advice regarding what edits should be made. 
• Lastly, the edited manuscript is sent back to the author. They input the edits, and resubmit it to the editor for publication.

Exploratory research is often used when the issue you’re studying is new or when the data collection process is challenging for some reason.

You can use exploratory research if you have a general idea or a specific question that you want to study but there is no preexisting knowledge or paradigm with which to study it.

Exploratory research is a methodology approach that explores research questions that have not previously been studied in depth. It is often used when the issue you’re studying is new, or the data collection process is challenging in some way.

Explanatory research is used to investigate how or why a phenomenon occurs. Therefore, this type of research is often one of the first stages in the research process , serving as a jumping-off point for future research.

Exploratory research aims to explore the main aspects of an under-researched problem, while explanatory research aims to explain the causes and consequences of a well-defined problem.

Explanatory research is a research method used to investigate how or why something occurs when only a small amount of information is available pertaining to that topic. It can help you increase your understanding of a given topic.

Clean data are valid, accurate, complete, consistent, unique, and uniform. Dirty data include inconsistencies and errors.

Dirty data can come from any part of the research process, including poor research design , inappropriate measurement materials, or flawed data entry.

Data cleaning takes place between data collection and data analyses. But you can use some methods even before collecting data.

For clean data, you should start by designing measures that collect valid data. Data validation at the time of data entry or collection helps you minimize the amount of data cleaning you’ll need to do.

After data collection, you can use data standardization and data transformation to clean your data. You’ll also deal with any missing values, outliers, and duplicate values.

Every dataset requires different techniques to clean dirty data , but you need to address these issues in a systematic way. You focus on finding and resolving data points that don’t agree or fit with the rest of your dataset.

These data might be missing values, outliers, duplicate values, incorrectly formatted, or irrelevant. You’ll start with screening and diagnosing your data. Then, you’ll often standardize and accept or remove data to make your dataset consistent and valid.

Data cleaning is necessary for valid and appropriate analyses. Dirty data contain inconsistencies or errors , but cleaning your data helps you minimize or resolve these.

Without data cleaning, you could end up with a Type I or II error in your conclusion. These types of erroneous conclusions can be practically significant with important consequences, because they lead to misplaced investments or missed opportunities.

Data cleaning involves spotting and resolving potential data inconsistencies or errors to improve your data quality. An error is any value (e.g., recorded weight) that doesn’t reflect the true value (e.g., actual weight) of something that’s being measured.

In this process, you review, analyze, detect, modify, or remove “dirty” data to make your dataset “clean.” Data cleaning is also called data cleansing or data scrubbing.

Research misconduct means making up or falsifying data, manipulating data analyses, or misrepresenting results in research reports. It’s a form of academic fraud.

These actions are committed intentionally and can have serious consequences; research misconduct is not a simple mistake or a point of disagreement but a serious ethical failure.

Anonymity means you don’t know who the participants are, while confidentiality means you know who they are but remove identifying information from your research report. Both are important ethical considerations .

You can only guarantee anonymity by not collecting any personally identifying information—for example, names, phone numbers, email addresses, IP addresses, physical characteristics, photos, or videos.

You can keep data confidential by using aggregate information in your research report, so that you only refer to groups of participants rather than individuals.

Research ethics matter for scientific integrity, human rights and dignity, and collaboration between science and society. These principles make sure that participation in studies is voluntary, informed, and safe.

Ethical considerations in research are a set of principles that guide your research designs and practices. These principles include voluntary participation, informed consent, anonymity, confidentiality, potential for harm, and results communication.

Scientists and researchers must always adhere to a certain code of conduct when collecting data from others .

These considerations protect the rights of research participants, enhance research validity , and maintain scientific integrity.

In multistage sampling , you can use probability or non-probability sampling methods .

For a probability sample, you have to conduct probability sampling at every stage.

You can mix it up by using simple random sampling , systematic sampling , or stratified sampling to select units at different stages, depending on what is applicable and relevant to your study.

Multistage sampling can simplify data collection when you have large, geographically spread samples, and you can obtain a probability sample without a complete sampling frame.

But multistage sampling may not lead to a representative sample, and larger samples are needed for multistage samples to achieve the statistical properties of simple random samples .

These are four of the most common mixed methods designs :

• Convergent parallel: Quantitative and qualitative data are collected at the same time and analyzed separately. After both analyses are complete, compare your results to draw overall conclusions. 
• Embedded: Quantitative and qualitative data are collected at the same time, but within a larger quantitative or qualitative design. One type of data is secondary to the other.
• Explanatory sequential: Quantitative data is collected and analyzed first, followed by qualitative data. You can use this design if you think your qualitative data will explain and contextualize your quantitative findings.
• Exploratory sequential: Qualitative data is collected and analyzed first, followed by quantitative data. You can use this design if you think the quantitative data will confirm or validate your qualitative findings.

Triangulation in research means using multiple datasets, methods, theories and/or investigators to address a research question. It’s a research strategy that can help you enhance the validity and credibility of your findings.

Triangulation is mainly used in qualitative research , but it’s also commonly applied in quantitative research . Mixed methods research always uses triangulation.

In multistage sampling , or multistage cluster sampling, you draw a sample from a population using smaller and smaller groups at each stage.

This method is often used to collect data from a large, geographically spread group of people in national surveys, for example. You take advantage of hierarchical groupings (e.g., from state to city to neighborhood) to create a sample that’s less expensive and time-consuming to collect data from.

No, the steepness or slope of the line isn’t related to the correlation coefficient value. The correlation coefficient only tells you how closely your data fit on a line, so two datasets with the same correlation coefficient can have very different slopes.

To find the slope of the line, you’ll need to perform a regression analysis .

Correlation coefficients always range between -1 and 1.

The sign of the coefficient tells you the direction of the relationship: a positive value means the variables change together in the same direction, while a negative value means they change together in opposite directions.

The absolute value of a number is equal to the number without its sign. The absolute value of a correlation coefficient tells you the magnitude of the correlation: the greater the absolute value, the stronger the correlation.

These are the assumptions your data must meet if you want to use Pearson’s r :

• Both variables are on an interval or ratio level of measurement
• Data from both variables follow normal distributions
• Your data have no outliers
• Your data is from a random or representative sample
• You expect a linear relationship between the two variables

Quantitative research designs can be divided into two main categories:

• Correlational and descriptive designs are used to investigate characteristics, averages, trends, and associations between variables.
• Experimental and quasi-experimental designs are used to test causal relationships .

Qualitative research designs tend to be more flexible. Common types of qualitative design include case study , ethnography , and grounded theory designs.

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

The priorities of a research design can vary depending on the field, but you usually have to specify:

• Your research questions and/or hypotheses
• Your overall approach (e.g., qualitative or quantitative )
• The type of design you’re using (e.g., a survey , experiment , or case study )
• Your sampling methods or criteria for selecting subjects
• Your data collection methods (e.g., questionnaires , observations)
• Your data collection procedures (e.g., operationalization , timing and data management)
• Your data analysis methods (e.g., statistical tests  or thematic analysis )

A research design is a strategy for answering your   research question . It defines your overall approach and determines how you will collect and analyze data.

Questionnaires can be self-administered or researcher-administered.

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or through mail. All questions are standardized so that all respondents receive the same questions with identical wording.

Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

You can organize the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomization can minimize the bias from order effects.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analyzing data from people using questionnaires.

The third variable and directionality problems are two main reasons why correlation isn’t causation .

The third variable problem means that a confounding variable affects both variables to make them seem causally related when they are not.

The directionality problem is when two variables correlate and might actually have a causal relationship, but it’s impossible to conclude which variable causes changes in the other.

Correlation describes an association between variables : when one variable changes, so does the other. A correlation is a statistical indicator of the relationship between variables.

Causation means that changes in one variable brings about changes in the other (i.e., there is a cause-and-effect relationship between variables). The two variables are correlated with each other, and there’s also a causal link between them.

While causation and correlation can exist simultaneously, correlation does not imply causation. In other words, correlation is simply a relationship where A relates to B—but A doesn’t necessarily cause B to happen (or vice versa). Mistaking correlation for causation is a common error and can lead to false cause fallacy .

Controlled experiments establish causality, whereas correlational studies only show associations between variables.

• In an experimental design , you manipulate an independent variable and measure its effect on a dependent variable. Other variables are controlled so they can’t impact the results.
• In a correlational design , you measure variables without manipulating any of them. You can test whether your variables change together, but you can’t be sure that one variable caused a change in another.

In general, correlational research is high in external validity while experimental research is high in internal validity .

A correlation is usually tested for two variables at a time, but you can test correlations between three or more variables.

A correlation coefficient is a single number that describes the strength and direction of the relationship between your variables.

Different types of correlation coefficients might be appropriate for your data based on their levels of measurement and distributions . The Pearson product-moment correlation coefficient (Pearson’s r ) is commonly used to assess a linear relationship between two quantitative variables.

A correlational research design investigates relationships between two variables (or more) without the researcher controlling or manipulating any of them. It’s a non-experimental type of quantitative research .

A correlation reflects the strength and/or direction of the association between two or more variables.

• A positive correlation means that both variables change in the same direction.
• A negative correlation means that the variables change in opposite directions.
• A zero correlation means there’s no relationship between the variables.

Random error  is almost always present in scientific studies, even in highly controlled settings. While you can’t eradicate it completely, you can reduce random error by taking repeated measurements, using a large sample, and controlling extraneous variables .

You can avoid systematic error through careful design of your sampling , data collection , and analysis procedures. For example, use triangulation to measure your variables using multiple methods; regularly calibrate instruments or procedures; use random sampling and random assignment ; and apply masking (blinding) where possible.

Systematic error is generally a bigger problem in research.

With random error, multiple measurements will tend to cluster around the true value. When you’re collecting data from a large sample , the errors in different directions will cancel each other out.

Systematic errors are much more problematic because they can skew your data away from the true value. This can lead you to false conclusions ( Type I and II errors ) about the relationship between the variables you’re studying.

Random and systematic error are two types of measurement error.

Random error is a chance difference between the observed and true values of something (e.g., a researcher misreading a weighing scale records an incorrect measurement).

Systematic error is a consistent or proportional difference between the observed and true values of something (e.g., a miscalibrated scale consistently records weights as higher than they actually are).

On graphs, the explanatory variable is conventionally placed on the x-axis, while the response variable is placed on the y-axis.

• If you have quantitative variables , use a scatterplot or a line graph.
• If your response variable is categorical, use a scatterplot or a line graph.
• If your explanatory variable is categorical, use a bar graph.

The term “ explanatory variable ” is sometimes preferred over “ independent variable ” because, in real world contexts, independent variables are often influenced by other variables. This means they aren’t totally independent.

Multiple independent variables may also be correlated with each other, so “explanatory variables” is a more appropriate term.

The difference between explanatory and response variables is simple:

• An explanatory variable is the expected cause, and it explains the results.
• A response variable is the expected effect, and it responds to other variables.

In a controlled experiment , all extraneous variables are held constant so that they can’t influence the results. Controlled experiments require:

• A control group that receives a standard treatment, a fake treatment, or no treatment.
• Random assignment of participants to ensure the groups are equivalent.

Depending on your study topic, there are various other methods of controlling variables .

There are 4 main types of extraneous variables :

• Demand characteristics : environmental cues that encourage participants to conform to researchers’ expectations.
• Experimenter effects : unintentional actions by researchers that influence study outcomes.
• Situational variables : environmental variables that alter participants’ behaviors.
• Participant variables : any characteristic or aspect of a participant’s background that could affect study results.

An extraneous variable is any variable that you’re not investigating that can potentially affect the dependent variable of your research study.

A confounding variable is a type of extraneous variable that not only affects the dependent variable, but is also related to the independent variable.

In a factorial design, multiple independent variables are tested.

If you test two variables, each level of one independent variable is combined with each level of the other independent variable to create different conditions.

Within-subjects designs have many potential threats to internal validity , but they are also very statistically powerful .

Advantages:

• Only requires small samples
• Statistically powerful
• Removes the effects of individual differences on the outcomes

Disadvantages:

• Internal validity threats reduce the likelihood of establishing a direct relationship between variables
• Time-related effects, such as growth, can influence the outcomes
• Carryover effects mean that the specific order of different treatments affect the outcomes

While a between-subjects design has fewer threats to internal validity , it also requires more participants for high statistical power than a within-subjects design .

• Prevents carryover effects of learning and fatigue.
• Shorter study duration.
• Needs larger samples for high power.
• Uses more resources to recruit participants, administer sessions, cover costs, etc.
• Individual differences may be an alternative explanation for results.

Yes. Between-subjects and within-subjects designs can be combined in a single study when you have two or more independent variables (a factorial design). In a mixed factorial design, one variable is altered between subjects and another is altered within subjects.

In a between-subjects design , every participant experiences only one condition, and researchers assess group differences between participants in various conditions.

In a within-subjects design , each participant experiences all conditions, and researchers test the same participants repeatedly for differences between conditions.

The word “between” means that you’re comparing different conditions between groups, while the word “within” means you’re comparing different conditions within the same group.

Random assignment is used in experiments with a between-groups or independent measures design. In this research design, there’s usually a control group and one or more experimental groups. Random assignment helps ensure that the groups are comparable.

In general, you should always use random assignment in this type of experimental design when it is ethically possible and makes sense for your study topic.

To implement random assignment , assign a unique number to every member of your study’s sample .

Then, you can use a random number generator or a lottery method to randomly assign each number to a control or experimental group. You can also do so manually, by flipping a coin or rolling a dice to randomly assign participants to groups.

Random selection, or random sampling , is a way of selecting members of a population for your study’s sample.

In contrast, random assignment is a way of sorting the sample into control and experimental groups.

Random sampling enhances the external validity or generalizability of your results, while random assignment improves the internal validity of your study.

In experimental research, random assignment is a way of placing participants from your sample into different groups using randomization. With this method, every member of the sample has a known or equal chance of being placed in a control group or an experimental group.

“Controlling for a variable” means measuring extraneous variables and accounting for them statistically to remove their effects on other variables.

Researchers often model control variable data along with independent and dependent variable data in regression analyses and ANCOVAs . That way, you can isolate the control variable’s effects from the relationship between the variables of interest.

Control variables help you establish a correlational or causal relationship between variables by enhancing internal validity .

If you don’t control relevant extraneous variables , they may influence the outcomes of your study, and you may not be able to demonstrate that your results are really an effect of your independent variable .

A control variable is any variable that’s held constant in a research study. It’s not a variable of interest in the study, but it’s controlled because it could influence the outcomes.

Including mediators and moderators in your research helps you go beyond studying a simple relationship between two variables for a fuller picture of the real world. They are important to consider when studying complex correlational or causal relationships.

Mediators are part of the causal pathway of an effect, and they tell you how or why an effect takes place. Moderators usually help you judge the external validity of your study by identifying the limitations of when the relationship between variables holds.

If something is a mediating variable :

• It’s caused by the independent variable .
• It influences the dependent variable
• When it’s taken into account, the statistical correlation between the independent and dependent variables is higher than when it isn’t considered.

A confounder is a third variable that affects variables of interest and makes them seem related when they are not. In contrast, a mediator is the mechanism of a relationship between two variables: it explains the process by which they are related.

A mediator variable explains the process through which two variables are related, while a moderator variable affects the strength and direction of that relationship.

There are three key steps in systematic sampling :

• Define and list your population , ensuring that it is not ordered in a cyclical or periodic order.
• Decide on your sample size and calculate your interval, k , by dividing your population by your target sample size.
• Choose every k th member of the population as your sample.

Systematic sampling is a probability sampling method where researchers select members of the population at a regular interval – for example, by selecting every 15th person on a list of the population. If the population is in a random order, this can imitate the benefits of simple random sampling .

Yes, you can create a stratified sample using multiple characteristics, but you must ensure that every participant in your study belongs to one and only one subgroup. In this case, you multiply the numbers of subgroups for each characteristic to get the total number of groups.

For example, if you were stratifying by location with three subgroups (urban, rural, or suburban) and marital status with five subgroups (single, divorced, widowed, married, or partnered), you would have 3 x 5 = 15 subgroups.

You should use stratified sampling when your sample can be divided into mutually exclusive and exhaustive subgroups that you believe will take on different mean values for the variable that you’re studying.

Using stratified sampling will allow you to obtain more precise (with lower variance ) statistical estimates of whatever you are trying to measure.

For example, say you want to investigate how income differs based on educational attainment, but you know that this relationship can vary based on race. Using stratified sampling, you can ensure you obtain a large enough sample from each racial group, allowing you to draw more precise conclusions.

In stratified sampling , researchers divide subjects into subgroups called strata based on characteristics that they share (e.g., race, gender, educational attainment).

Once divided, each subgroup is randomly sampled using another probability sampling method.

Cluster sampling is more time- and cost-efficient than other probability sampling methods , particularly when it comes to large samples spread across a wide geographical area.

However, it provides less statistical certainty than other methods, such as simple random sampling , because it is difficult to ensure that your clusters properly represent the population as a whole.

There are three types of cluster sampling : single-stage, double-stage and multi-stage clustering. In all three types, you first divide the population into clusters, then randomly select clusters for use in your sample.

• In single-stage sampling , you collect data from every unit within the selected clusters.
• In double-stage sampling , you select a random sample of units from within the clusters.
• In multi-stage sampling , you repeat the procedure of randomly sampling elements from within the clusters until you have reached a manageable sample.

Cluster sampling is a probability sampling method in which you divide a population into clusters, such as districts or schools, and then randomly select some of these clusters as your sample.

The clusters should ideally each be mini-representations of the population as a whole.

If properly implemented, simple random sampling is usually the best sampling method for ensuring both internal and external validity . However, it can sometimes be impractical and expensive to implement, depending on the size of the population to be studied,

If you have a list of every member of the population and the ability to reach whichever members are selected, you can use simple random sampling.

The American Community Survey  is an example of simple random sampling . In order to collect detailed data on the population of the US, the Census Bureau officials randomly select 3.5 million households per year and use a variety of methods to convince them to fill out the survey.

Simple random sampling is a type of probability sampling in which the researcher randomly selects a subset of participants from a population . Each member of the population has an equal chance of being selected. Data is then collected from as large a percentage as possible of this random subset.

Quasi-experimental design is most useful in situations where it would be unethical or impractical to run a true experiment .

Quasi-experiments have lower internal validity than true experiments, but they often have higher external validity  as they can use real-world interventions instead of artificial laboratory settings.

A quasi-experiment is a type of research design that attempts to establish a cause-and-effect relationship. The main difference with a true experiment is that the groups are not randomly assigned.

Blinding is important to reduce research bias (e.g., observer bias , demand characteristics ) and ensure a study’s internal validity .

If participants know whether they are in a control or treatment group , they may adjust their behavior in ways that affect the outcome that researchers are trying to measure. If the people administering the treatment are aware of group assignment, they may treat participants differently and thus directly or indirectly influence the final results.

• In a single-blind study , only the participants are blinded.
• In a double-blind study , both participants and experimenters are blinded.
• In a triple-blind study , the assignment is hidden not only from participants and experimenters, but also from the researchers analyzing the data.

Blinding means hiding who is assigned to the treatment group and who is assigned to the control group in an experiment .

A true experiment (a.k.a. a controlled experiment) always includes at least one control group that doesn’t receive the experimental treatment.

However, some experiments use a within-subjects design to test treatments without a control group. In these designs, you usually compare one group’s outcomes before and after a treatment (instead of comparing outcomes between different groups).

For strong internal validity , it’s usually best to include a control group if possible. Without a control group, it’s harder to be certain that the outcome was caused by the experimental treatment and not by other variables.

Individual Likert-type questions are generally considered ordinal data , because the items have clear rank order, but don’t have an even distribution.

Overall Likert scale scores are sometimes treated as interval data. These scores are considered to have directionality and even spacing between them.

The type of data determines what statistical tests you should use to analyze your data.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviors. It is made up of 4 or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with 5 or 7 possible responses, to capture their degree of agreement.

In scientific research, concepts are the abstract ideas or phenomena that are being studied (e.g., educational achievement). Variables are properties or characteristics of the concept (e.g., performance at school), while indicators are ways of measuring or quantifying variables (e.g., yearly grade reports).

The process of turning abstract concepts into measurable variables and indicators is called operationalization .

There are various approaches to qualitative data analysis , but they all share five steps in common:

• Prepare and organize your data.
• Review and explore your data.
• Develop a data coding system.
• Assign codes to the data.
• Identify recurring themes.

The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis .

There are five common approaches to qualitative research :

• Grounded theory involves collecting data in order to develop new theories.
• Ethnography involves immersing yourself in a group or organization to understand its culture.
• Narrative research involves interpreting stories to understand how people make sense of their experiences and perceptions.
• Phenomenological research involves investigating phenomena through people’s lived experiences.
• Action research links theory and practice in several cycles to drive innovative changes.

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

When conducting research, collecting original data has significant advantages:

• You can tailor data collection to your specific research aims (e.g. understanding the needs of your consumers or user testing your website)
• You can control and standardize the process for high reliability and validity (e.g. choosing appropriate measurements and sampling methods )

However, there are also some drawbacks: data collection can be time-consuming, labor-intensive and expensive. In some cases, it’s more efficient to use secondary data that has already been collected by someone else, but the data might be less reliable.

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organizations.

There are several methods you can use to decrease the impact of confounding variables on your research: restriction, matching, statistical control and randomization.

In restriction , you restrict your sample by only including certain subjects that have the same values of potential confounding variables.

In matching , you match each of the subjects in your treatment group with a counterpart in the comparison group. The matched subjects have the same values on any potential confounding variables, and only differ in the independent variable .

In statistical control , you include potential confounders as variables in your regression .

In randomization , you randomly assign the treatment (or independent variable) in your study to a sufficiently large number of subjects, which allows you to control for all potential confounding variables.

A confounding variable is closely related to both the independent and dependent variables in a study. An independent variable represents the supposed cause , while the dependent variable is the supposed effect . A confounding variable is a third variable that influences both the independent and dependent variables.

Failing to account for confounding variables can cause you to wrongly estimate the relationship between your independent and dependent variables.

To ensure the internal validity of your research, you must consider the impact of confounding variables. If you fail to account for them, you might over- or underestimate the causal relationship between your independent and dependent variables , or even find a causal relationship where none exists.

Yes, but including more than one of either type requires multiple research questions .

For example, if you are interested in the effect of a diet on health, you can use multiple measures of health: blood sugar, blood pressure, weight, pulse, and many more. Each of these is its own dependent variable with its own research question.

You could also choose to look at the effect of exercise levels as well as diet, or even the additional effect of the two combined. Each of these is a separate independent variable .

To ensure the internal validity of an experiment , you should only change one independent variable at a time.

No. The value of a dependent variable depends on an independent variable, so a variable cannot be both independent and dependent at the same time. It must be either the cause or the effect, not both!

You want to find out how blood sugar levels are affected by drinking diet soda and regular soda, so you conduct an experiment .

• The type of soda – diet or regular – is the independent variable .
• The level of blood sugar that you measure is the dependent variable – it changes depending on the type of soda.

Determining cause and effect is one of the most important parts of scientific research. It’s essential to know which is the cause – the independent variable – and which is the effect – the dependent variable.

In non-probability sampling , the sample is selected based on non-random criteria, and not every member of the population has a chance of being included.

Common non-probability sampling methods include convenience sampling , voluntary response sampling, purposive sampling , snowball sampling, and quota sampling .

Probability sampling means that every member of the target population has a known chance of being included in the sample.

Probability sampling methods include simple random sampling , systematic sampling , stratified sampling , and cluster sampling .

Using careful research design and sampling procedures can help you avoid sampling bias . Oversampling can be used to correct undercoverage bias .

Some common types of sampling bias include self-selection bias , nonresponse bias , undercoverage bias , survivorship bias , pre-screening or advertising bias, and healthy user bias.

Sampling bias is a threat to external validity – it limits the generalizability of your findings to a broader group of people.

A sampling error is the difference between a population parameter and a sample statistic .

A statistic refers to measures about the sample , while a parameter refers to measures about the population .

Populations are used when a research question requires data from every member of the population. This is usually only feasible when the population is small and easily accessible.

Samples are used to make inferences about populations . Samples are easier to collect data from because they are practical, cost-effective, convenient, and manageable.

There are seven threats to external validity : selection bias , history, experimenter effect, Hawthorne effect , testing effect, aptitude-treatment and situation effect.

The two types of external validity are population validity (whether you can generalize to other groups of people) and ecological validity (whether you can generalize to other situations and settings).

The external validity of a study is the extent to which you can generalize your findings to different groups of people, situations, and measures.

Cross-sectional studies cannot establish a cause-and-effect relationship or analyze behavior over a period of time. To investigate cause and effect, you need to do a longitudinal study or an experimental study .

Cross-sectional studies are less expensive and time-consuming than many other types of study. They can provide useful insights into a population’s characteristics and identify correlations for further research.

Sometimes only cross-sectional data is available for analysis; other times your research question may only require a cross-sectional study to answer it.

Longitudinal studies can last anywhere from weeks to decades, although they tend to be at least a year long.

The 1970 British Cohort Study , which has collected data on the lives of 17,000 Brits since their births in 1970, is one well-known example of a longitudinal study .

Longitudinal studies are better to establish the correct sequence of events, identify changes over time, and provide insight into cause-and-effect relationships, but they also tend to be more expensive and time-consuming than other types of studies.

Longitudinal studies and cross-sectional studies are two different types of research design . In a cross-sectional study you collect data from a population at a specific point in time; in a longitudinal study you repeatedly collect data from the same sample over an extended period of time.

There are eight threats to internal validity : history, maturation, instrumentation, testing, selection bias , regression to the mean, social interaction and attrition .

Internal validity is the extent to which you can be confident that a cause-and-effect relationship established in a study cannot be explained by other factors.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts and meanings, use qualitative methods .
• If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

Discrete and continuous variables are two types of quantitative variables :

• Discrete variables represent counts (e.g. the number of objects in a collection).
• Continuous variables represent measurable amounts (e.g. water volume or weight).

Quantitative variables are any variables where the data represent amounts (e.g. height, weight, or age).

Categorical variables are any variables where the data represent groups. This includes rankings (e.g. finishing places in a race), classifications (e.g. brands of cereal), and binary outcomes (e.g. coin flips).

You need to know what type of variables you are working with to choose the right statistical test for your data and interpret your results .

You can think of independent and dependent variables in terms of cause and effect: an independent variable is the variable you think is the cause , while a dependent variable is the effect .

In an experiment, you manipulate the independent variable and measure the outcome in the dependent variable. For example, in an experiment about the effect of nutrients on crop growth:

• The  independent variable  is the amount of nutrients added to the crop field.
• The  dependent variable is the biomass of the crops at harvest time.

Defining your variables, and deciding how you will manipulate and measure them, is an important part of experimental design .

Experimental design means planning a set of procedures to investigate a relationship between variables . To design a controlled experiment, you need:

• A testable hypothesis
• At least one independent variable that can be precisely manipulated
• At least one dependent variable that can be precisely measured

When designing the experiment, you decide:

• How you will manipulate the variable(s)
• How you will control for any potential confounding variables
• How many subjects or samples will be included in the study
• How subjects will be assigned to treatment levels

Experimental design is essential to the internal and external validity of your experiment.

I nternal validity is the degree of confidence that the causal relationship you are testing is not influenced by other factors or variables .

External validity is the extent to which your results can be generalized to other contexts.

The validity of your experiment depends on your experimental design .

Reliability and validity are both about how well a method measures something:

• Reliability refers to the  consistency of a measure (whether the results can be reproduced under the same conditions).
• Validity   refers to the  accuracy of a measure (whether the results really do represent what they are supposed to measure).

If you are doing experimental research, you also have to consider the internal and external validity of your experiment.

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.

Methods are the specific tools and procedures you use to collect and analyze data (for example, experiments, surveys , and statistical tests ).

In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .

In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.

Ask our team

Want to contact us directly? No problem.  We  are always here for you.

• Email [email protected]
• Start live chat
• Call +1 (510) 822-8066
• WhatsApp +31 20 261 6040

Our team helps students graduate by offering:

• A world-class citation generator
• Plagiarism Checker software powered by Turnitin
• Innovative Citation Checker software
• Professional proofreading services
• Over 300 helpful articles about academic writing, citing sources, plagiarism, and more

Scribbr specializes in editing study-related documents . We proofread:

• PhD dissertations
• Research proposals
• Personal statements
• Admission essays
• Motivation letters
• Reflection papers
• Journal articles
• Capstone projects

Scribbr’s Plagiarism Checker is powered by elements of Turnitin’s Similarity Checker , namely the plagiarism detection software and the Internet Archive and Premium Scholarly Publications content databases .

The add-on AI detector is powered by Scribbr’s proprietary software.

The Scribbr Citation Generator is developed using the open-source Citation Style Language (CSL) project and Frank Bennett’s citeproc-js . It’s the same technology used by dozens of other popular citation tools, including Mendeley and Zotero.

You can find all the citation styles and locales used in the Scribbr Citation Generator in our publicly accessible repository on Github .

Understanding Control Groups for Research

Introduction

What are control groups in research, examples of control groups in research, control group vs. experimental group, types of control groups, control groups in non-experimental research.

A control group is typically thought of as the baseline in an experiment. In an experiment, clinical trial, or other sort of controlled study, there are at least two groups whose results are compared against each other.

The experimental group receives some sort of treatment, and their results are compared against those of the control group, which is not given the treatment. This is important to determine whether there is an identifiable causal relationship between the treatment and the resulting effects.

As intuitive as this may sound, there is an entire methodology that is useful to understanding the role of the control group in experimental research and as part of a broader concept in research. This article will examine the particulars of that methodology so you can design your research more rigorously .

Suppose that a friend or colleague of yours has a headache. You give them some over-the-counter medicine to relieve some of the pain. Shortly after they take the medicine, the pain is gone and they feel better. In casual settings, we can assume that it must be the medicine that was the cause of their headache going away.

In scientific research, however, we don't really know if the medicine made a difference or if the headache would have gone away on its own. Maybe in the time it took for the headache to go away, they ate or drank something that might have had an effect. Perhaps they had a quick nap that helped relieve the tension from the headache. Without rigorously exploring this phenomenon , any number of confounding factors exist that can make us question the actual efficacy of any particular treatment.

Experimental research relies on observing differences between the two groups by "controlling" the independent variable , or in the case of our example above, the medicine that is given or not given depending on the group. The dependent variable in this case is the change in how the person suffering the headache feels, and the difference between taking and not taking the medicine is evidence (or lack thereof) that the treatment is effective.

The catch is that, between the control group and other groups (typically called experimental groups), it's important to ensure that all other factors are the same or at least as similar as possible. Things such as age, fitness level, and even occupation can affect the likelihood someone has a headache and whether a certain medication is effective.

Faced with this dynamic, researchers try to make sure that participants in their control group and experimental group are as similar as possible to each other, with the only difference being the treatment they receive.

Experimental research is often associated with scientists in lab coats holding beakers containing liquids with funny colors. Clinical trials that deal with medical treatments rely primarily, if not exclusively, on experimental research designs involving comparisons between control and experimental groups.

However, many studies in the social sciences also employ some sort of experimental design which calls for the use of control groups. This type of research is useful when researchers are trying to confirm or challenge an existing notion or measure the difference in effects.

Workplace efficiency research

How might a company know if an employee training program is effective? They may decide to pilot the program to a small group of their employees before they implement the training to their entire workforce.

If they adopt an experimental design, they could compare results between an experimental group of workers who participate in the training program against a control group who continues as per usual without any additional training.

Qualitative data analysis starts with ATLAS.ti

Turn data into rich insights with our powerful data analysis software. Get started with a free trial.

Mental health research

Music certainly has profound effects on psychology, but what kind of music would be most effective for concentration? Here, a researcher might be interested in having participants in a control group perform a series of tasks in an environment with no background music, and participants in multiple experimental groups perform those same tasks with background music of different genres. The subsequent analysis could determine how well people perform with classical music, jazz music, or no music at all in the background.

Educational research

Suppose that you want to improve reading ability among elementary school students, and there is research on a particular teaching method that is associated with facilitating reading comprehension. How do you measure the effects of that teaching method?

A study could be conducted on two groups of otherwise equally proficient students to measure the difference in test scores. The teacher delivers the same instruction to the control group as they have to previous students, but they teach the experimental group using the new technique. A reading test after a certain amount of instruction could determine the extent of effectiveness of the new teaching method.

As you can see from the three examples above, experimental groups are the counterbalance to control groups. A control group offers an essential point of comparison. For an experimental study to be considered credible, it must establish a baseline against which novel research is conducted.

Researchers can determine the makeup of their experimental and control groups from their literature review . Remember that the objective of a review is to establish what is known about the object of inquiry and what is not known. Where experimental groups explore the unknown aspects of scientific knowledge, a control group is a sort of simulation of what would happen if the treatment or intervention was not administered. As a result, it will benefit researchers to have a foundational knowledge of the existing research to create a credible control group against which experimental results are compared, especially in terms of remaining sensitive to relevant participant characteristics that could confound the effects of your treatment or intervention so that you can appropriately distribute participants between the experimental and control groups.

There are multiple control groups to consider depending on the study you are looking to conduct. All of them are variations of the basic control group used to establish a baseline for experimental conditions.

No-treatment control group

This kind of control group is common when trying to establish the effects of an experimental treatment against the absence of treatment. This is arguably the most straightforward approach to an experimental design as it aims to directly demonstrate how a certain change in conditions produces an effect.

Placebo control group

In this case, the control group receives some sort of treatment under the exact same procedures as those in the experimental group. The only difference in this case is that the treatment in the placebo control group has already been judged to be ineffective, except that the research participants don't know that it is ineffective.

Placebo control groups (or negative control groups) are useful for allowing researchers to account for any psychological or affective factors that might impact the outcomes. The negative control group exists to explicitly eliminate factors other than changes in the independent variable conditions as causes of the effects experienced in the experimental group.

Positive control group

Contrasted with a no-treatment control group, a positive control group employs a treatment against which the treatment in the experimental group is compared. However, unlike in a placebo group, participants in a positive control group receive treatment that is known to have an effect.

If we were to use our first example of headache medicine, a researcher could compare results between medication that is commonly known as effective against the newer medication that the researcher thinks is more effective. Positive control groups are useful for validating experimental results when compared against familiar results.

Historical control group

Rather than study participants in control group conditions, researchers may employ existing data to create historical control groups. This form of control group is useful for examining changing conditions over time, particularly when incorporating past conditions that can't be replicated in the analysis.

Qualitative research more often relies on non-experimental research such as observations and interviews to examine phenomena in their natural environments. This sort of research is more suited for inductive and exploratory inquiries, not confirmatory studies meant to test or measure a phenomenon.

That said, the broader concept of a control group is still present in observational and interview research in the form of a comparison group. Comparison groups are used in qualitative research designs to show differences between phenomena, with the exception being that there is no baseline against which data is analyzed.

Comparison groups are useful when an experimental environment cannot produce results that would be applicable to real-world conditions. Research inquiries examining the social world face challenges of having too many variables to control, making observations and interviews across comparable groups more appropriate for data collection than clinical or sterile environments.

Analyze data and generate rich results with ATLAS.ti

Try out a free trial of ATLAS.ti to see how you can make the most of your qualitative data.

Controlled Experiment

Saul McLeod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

Learn about our Editorial Process

Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

This is when a hypothesis is scientifically tested.

In a controlled experiment, an independent variable (the cause) is systematically manipulated, and the dependent variable (the effect) is measured; any extraneous variables are controlled.

The researcher can operationalize (i.e., define) the studied variables so they can be objectively measured. The quantitative data can be analyzed to see if there is a difference between the experimental and control groups.

What is the control group?

In experiments scientists compare a control group and an experimental group that are identical in all respects, except for one difference – experimental manipulation.

Unlike the experimental group, the control group is not exposed to the independent variable under investigation and so provides a baseline against which any changes in the experimental group can be compared.

Since experimental manipulation is the only difference between the experimental and control groups, we can be sure that any differences between the two are due to experimental manipulation rather than chance.

Randomly allocating participants to independent variable groups means that all participants should have an equal chance of participating in each condition.

The principle of random allocation is to avoid bias in how the experiment is carried out and limit the effects of participant variables.

What are extraneous variables?

The researcher wants to ensure that the manipulation of the independent variable has changed the changes in the dependent variable.

Hence, all the other variables that could affect the dependent variable to change must be controlled. These other variables are called extraneous or confounding variables.

Extraneous variables should be controlled were possible, as they might be important enough to provide alternative explanations for the effects.

In practice, it would be difficult to control all the variables in a child’s educational achievement. For example, it would be difficult to control variables that have happened in the past.

A researcher can only control the current environment of participants, such as time of day and noise levels.

Why conduct controlled experiments?

Scientists use controlled experiments because they allow for precise control of extraneous and independent variables. This allows a cause-and-effect relationship to be established.

Controlled experiments also follow a standardized step-by-step procedure. This makes it easy for another researcher to replicate the study.

Key Terminology

Experimental group.

The group being treated or otherwise manipulated for the sake of the experiment.

Control Group

They receive no treatment and are used as a comparison group.

Ecological validity

The degree to which an investigation represents real-life experiences.

Experimenter effects

These are the ways that the experimenter can accidentally influence the participant through their appearance or behavior.

Demand characteristics

The clues in an experiment lead the participants to think they know what the researcher is looking for (e.g., the experimenter’s body language).

Independent variable (IV)

The variable the experimenter manipulates (i.e., changes) – is assumed to have a direct effect on the dependent variable.

Dependent variable (DV)

Variable the experimenter measures. This is the outcome (i.e., the result) of a study.

Extraneous variables (EV)

All variables that are not independent variables but could affect the results (DV) of the experiment. Extraneous variables should be controlled where possible.

Confounding variables

Variable(s) that have affected the results (DV), apart from the IV. A confounding variable could be an extraneous variable that has not been controlled.

Random Allocation

Randomly allocating participants to independent variable conditions means that all participants should have an equal chance of participating in each condition.

Order effects

Changes in participants’ performance due to their repeating the same or similar test more than once. Examples of order effects include:

(i) practice effect: an improvement in performance on a task due to repetition, for example, because of familiarity with the task;

(ii) fatigue effect: a decrease in performance of a task due to repetition, for example, because of boredom or tiredness.

What is the control in an experiment?

In an experiment , the control is a standard or baseline group not exposed to the experimental treatment or manipulation. It serves as a comparison group to the experimental group, which does receive the treatment or manipulation.

The control group helps to account for other variables that might influence the outcome, allowing researchers to attribute differences in results more confidently to the experimental treatment.

Establishing a cause-and-effect relationship between the manipulated variable (independent variable) and the outcome (dependent variable) is critical in establishing a cause-and-effect relationship between the manipulated variable.

What is the purpose of controlling the environment when testing a hypothesis?

Controlling the environment when testing a hypothesis aims to eliminate or minimize the influence of extraneous variables. These variables other than the independent variable might affect the dependent variable, potentially confounding the results.

By controlling the environment, researchers can ensure that any observed changes in the dependent variable are likely due to the manipulation of the independent variable, not other factors.

This enhances the experiment’s validity, allowing for more accurate conclusions about cause-and-effect relationships.

It also improves the experiment’s replicability, meaning other researchers can repeat the experiment under the same conditions to verify the results.

Why are hypotheses important to controlled experiments?

Hypotheses are crucial to controlled experiments because they provide a clear focus and direction for the research. A hypothesis is a testable prediction about the relationship between variables.

It guides the design of the experiment, including what variables to manipulate (independent variables) and what outcomes to measure (dependent variables).

The experiment is then conducted to test the validity of the hypothesis. If the results align with the hypothesis, they provide evidence supporting it.

The hypothesis may be revised or rejected if the results do not align. Thus, hypotheses are central to the scientific method, driving the iterative inquiry, experimentation, and knowledge advancement process.

What is the experimental method?

The experimental method is a systematic approach in scientific research where an independent variable is manipulated to observe its effect on a dependent variable, under controlled conditions.

• History & Society
• Science & Tech
• Biographies
• Animals & Nature
• Geography & Travel
• Arts & Culture
• Games & Quizzes
• On This Day
• One Good Fact
• New Articles
• Lifestyles & Social Issues
• Philosophy & Religion
• Politics, Law & Government
• World History
• Health & Medicine
• Browse Biographies
• Birds, Reptiles & Other Vertebrates
• Bugs, Mollusks & Other Invertebrates
• Environment
• Fossils & Geologic Time
• Entertainment & Pop Culture
• Sports & Recreation
• Visual Arts
• Demystified
• Image Galleries
• Infographics
• Top Questions
• Britannica Kids
• Saving Earth
• Space Next 50
• Student Center
• When did science begin?
• Where was science invented?

control group

Our editors will review what you’ve submitted and determine whether to revise the article.

• Verywell Mind - What Is a Control Group?
• National Center for Biotechnology Information - PubMed Central - Control Group Design: Enhancing Rigor in Research of Mind-Body Therapies for Depression

control group , the standard to which comparisons are made in an experiment. Many experiments are designed to include a control group and one or more experimental groups; in fact, some scholars reserve the term experiment for study designs that include a control group. Ideally, the control group and the experimental groups are identical in every way except that the experimental groups are subjected to treatments or interventions believed to have an effect on the outcome of interest while the control group is not. Inclusion of a control group greatly strengthens researchers’ ability to draw conclusions from a study. Indeed, only in the presence of a control group can a researcher determine whether a treatment under investigation truly has a significant effect on an experimental group, and the possibility of making an erroneous conclusion is reduced. See also scientific method .

A typical use of a control group is in an experiment in which the effect of a treatment is unknown and comparisons between the control group and the experimental group are used to measure the effect of the treatment. For instance, in a pharmaceutical study to determine the effectiveness of a new drug on the treatment of migraines , the experimental group will be administered the new drug and the control group will be administered a placebo (a drug that is inert, or assumed to have no effect). Each group is then given the same questionnaire and asked to rate the effectiveness of the drug in relieving symptoms . If the new drug is effective, the experimental group is expected to have a significantly better response to it than the control group. Another possible design is to include several experimental groups, each of which is given a different dosage of the new drug, plus one control group. In this design, the analyst will compare results from each of the experimental groups to the control group. This type of experiment allows the researcher to determine not only if the drug is effective but also the effectiveness of different dosages. In the absence of a control group, the researcher’s ability to draw conclusions about the new drug is greatly weakened, due to the placebo effect and other threats to validity. Comparisons between the experimental groups with different dosages can be made without including a control group, but there is no way to know if any of the dosages of the new drug are more or less effective than the placebo.

It is important that every aspect of the experimental environment be as alike as possible for all subjects in the experiment. If conditions are different for the experimental and control groups, it is impossible to know whether differences between groups are actually due to the difference in treatments or to the difference in environment. For example, in the new migraine drug study, it would be a poor study design to administer the questionnaire to the experimental group in a hospital setting while asking the control group to complete it at home. Such a study could lead to a misleading conclusion, because differences in responses between the experimental and control groups could have been due to the effect of the drug or could have been due to the conditions under which the data were collected. For instance, perhaps the experimental group received better instructions or was more motivated by being in the hospital setting to give accurate responses than the control group.

In non-laboratory and nonclinical experiments, such as field experiments in ecology or economics , even well-designed experiments are subject to numerous and complex variables that cannot always be managed across the control group and experimental groups. Randomization, in which individuals or groups of individuals are randomly assigned to the treatment and control groups, is an important tool to eliminate selection bias and can aid in disentangling the effects of the experimental treatment from other confounding factors. Appropriate sample sizes are also important.

A control group study can be managed in two different ways. In a single-blind study, the researcher will know whether a particular subject is in the control group, but the subject will not know. In a double-blind study , neither the subject nor the researcher will know which treatment the subject is receiving. In many cases, a double-blind study is preferable to a single-blind study, since the researcher cannot inadvertently affect the results or their interpretation by treating a control subject differently from an experimental subject.

Control Group vs. Experimental Group: Everything You Need To Know About The Difference Between Control Group And Experimental Group

As someone who is deeply interested in the field of research, you may have heard the terms control group and experimental group thrown around a lot. If you’re not very familiar with these terms, it can be daunting to determine the role they play in research and why they are so important. In layman’s terms, a control group is a group that does not receive any experimental treatment and is used as a benchmark for the group that does receive the treatment. Meanwhile, the experimental group is a group that receives the treatment and is compared to the control group that does not receive the treatment. To put it simply, the main difference between a control group and an experimental group is whether or not they receive the experimental treatment.

Table of Contents

What Is Control Group?

A control group is a group in an experiment that does not receive the experimental treatment and is used as a comparison for the group that does receive the treatment. It is a critical aspect of experimental research to determine whether the treatment caused the outcome rather than another factor. The control group ensures that any observed effects can be attributed to the treatment and not a result of other variables. The quality of the control group can affect the validity of the experiment. Therefore, researchers must carefully design and select participants for the control group to ensure that it accurately represents the population and provides meaningful results. Overall, control groups are essential to gain accurate and reliable results in experimental research.

What Is Experimental Group?

Key differences between control group and experimental group, control group vs. experimental group similarities.

The control group and experimental group are two essential components of any research study. The main similarity between these groups is that they are both used to assess the effects of a treatment or intervention. The control group is intended to provide a baseline measurement of the outcomes that are expected in the absence of the intervention. In contrast, the experimental group is exposed to the intervention or treatment and is observed for any changes or improvements in outcomes. In summary, both groups serve as comparisons for one another, and their use increases the credibility and validity of research findings.

Control Group vs. Experimental Group Pros and Cons

Control group pros & cons, control group pros, control group cons, experimental group pros & cons, experimental group pros.

The Experimental Group, in scientific studies and experimentation, is a group that receives the experimental treatment and is compared to a control group that does not receive the treatment. There are several advantages or pros of this group. First, the experimental group allows researchers to determine the effectiveness of a new treatment or procedure. Second, it helps in identifying side effects of the treatment on the subjects. Third, it provides clear evidence regarding the cause and effect relationships between variables. Additionally, the experimental group enables researchers to validate their findings and test the hypothesis. These benefits make the Experimental Group essential in accurately assessing the effectiveness of new treatments or procedures.

Experimental Group Cons

Comparison table: 5 key differences between control group and experimental group.

Comparison Chart

Comparison video, conclusion: what is the difference between control group and experimental group.

In conclusion, understanding the difference between a control group and an experimental group is crucial in designing and conducting reliable experiments. The control group serves as a baseline, allowing researchers to compare the effects of the experimental treatment. Without a control group, it is difficult to determine whether any observed effects are due to the treatment or to other factors. By contrast, the experimental group receives the treatment and is used to evaluate the effects of the intervention. By carefully controlling for different factors, scientists can use these groups to test hypotheses and draw meaningful conclusions about the impact of different treatments on the outcomes of interest.

Federation vs. Confederation: Everything You Need To Know About The Difference Between Federation And Confederation

Farthest vs. Furthest: Everything You Need To Know About The Difference Between Farthest And Furthest

Miralax vs. Colace: Everything You Need To Know About The Difference Between Miralax And Colace

Dulcolax vs. Miralax: Everything You Need To Know About The Difference Between Dulcolax And Miralax

Adh vs. Aldosterone: Everything You Need To Know About The Difference Between Adh And Aldosterone

Chromebook vs. Laptop: Everything You Need To Know About The Difference Between Chromebook And Laptop

Leave a reply cancel reply, add difference 101 to your homescreen.

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, automatically generate references for free.

• Knowledge Base
• Methodology
• Control Groups and Treatment Groups | Uses & Examples

Control Groups & Treatment Groups | Uses & Examples

Published on 6 May 2022 by Lauren Thomas . Revised on 13 April 2023.

In a scientific study, a control group is used to establish a cause-and-effect relationship by isolating the effect of an independent variable .

Researchers change the independent variable in the treatment group and keep it constant in the control group. Then they compare the results of these groups.

Using a control group means that any change in the dependent variable can be attributed to the independent variable.

Table of contents

Control groups in experiments, control groups in non-experimental research, importance of control groups, frequently asked questions about control groups.

Control groups are essential to experimental design . When researchers are interested in the impact of a new treatment, they randomly divide their study participants into at least two groups:

• The treatment group (also called the experimental group ) receives the treatment whose effect the researcher is interested in.
• The control group receives either no treatment, a standard treatment whose effect is already known, or a placebo (a fake treatment).

The treatment is any independent variable manipulated by the experimenters, and its exact form depends on the type of research being performed. In a medical trial, it might be a new drug or therapy. In public policy studies, it could be a new social policy that some receive and not others.

In a well-designed experiment, all variables apart from the treatment should be kept constant between the two groups. This means researchers can correctly measure the entire effect of the treatment without interference from confounding variables .

• You pay the students in the treatment group for achieving high grades.
• Students in the control group do not receive any money.

Studies can also include more than one treatment or control group. Researchers might want to examine the impact of multiple treatments at once, or compare a new treatment to several alternatives currently available.

• The treatment group gets the new pill.
• Control group 1 gets an identical-looking sugar pill (a placebo).
• Control group 2 gets a pill already approved to treat high blood pressure.

Since the only variable that differs between the three groups is the type of pill, any differences in average blood pressure between the three groups can be credited to the type of pill they received.

• The difference between the treatment group and control group 1 demonstrates the effectiveness of the pill as compared to no treatment.
• The difference between the treatment group and control group 2 shows whether the new pill improves on treatments already available on the market.

Prevent plagiarism, run a free check.

Although control groups are more common in experimental research, they can be used in other types of research too. Researchers generally rely on non-experimental control groups in two cases: quasi-experimental or matching design.

Control groups in quasi-experimental design

While true experiments rely on random assignment to the treatment or control groups, quasi-experimental design uses some criterion other than randomisation to assign people.

Often, these assignments are not controlled by researchers, but are pre-existing groups that have received different treatments. For example, researchers could study the effects of a new teaching method that was applied in some classes in a school but not others, or study the impact of a new policy that is implemented in one region but not in the neighbouring region.

In these cases, the classes that did not use the new teaching method, or the region that did not implement the new policy, is the control group.

Control groups in matching design

In correlational research , matching represents a potential alternate option when you cannot use either true or quasi-experimental designs.

In matching designs, the researcher matches individuals who received the ‘treatment’, or independent variable under study, to others who did not – the control group.

Each member of the treatment group thus has a counterpart in the control group identical in every way possible outside of the treatment. This ensures that the treatment is the only source of potential differences in outcomes between the two groups.

Control groups help ensure the internal validity of your research. You might see a difference over time in your dependent variable in your treatment group. However, without a control group, it is difficult to know whether the change has arisen from the treatment. It is possible that the change is due to some other variables.

If you use a control group that is identical in every other way to the treatment group, you know that the treatment – the only difference between the two groups – must be what has caused the change.

For example, people often recover from illnesses or injuries over time regardless of whether they’ve received effective treatment or not. Thus, without a control group, it’s difficult to determine whether improvements in medical conditions come from a treatment or just the natural progression of time.

Risks from invalid control groups

If your control group differs from the treatment group in ways that you haven’t accounted for, your results may reflect the interference of confounding variables instead of your independent variable.

Minimising this risk

A few methods can aid you in minimising the risk from invalid control groups.

• Ensure that all potential confounding variables are accounted for , preferably through an experimental design if possible, since it is difficult to control for all the possible confounders outside of an experimental environment.
• Use double-blinding . This will prevent the members of each group from modifying their behavior based on whether they were placed in the treatment or control group, which could then lead to biased outcomes.
• Randomly assign your subjects into control and treatment groups. This method will allow you to not only minimise the differences between the two groups on confounding variables that you can directly observe, but also those you cannot.

An experimental group, also known as a treatment group, receives the treatment whose effect researchers wish to study, whereas a control group does not. They should be identical in all other ways.

A true experiment (aka a controlled experiment) always includes at least one control group that doesn’t receive the experimental treatment.

However, some experiments use a within-subjects design to test treatments without a control group. In these designs, you usually compare one group’s outcomes before and after a treatment (instead of comparing outcomes between different groups).

For strong internal validity , it’s usually best to include a control group if possible. Without a control group, it’s harder to be certain that the outcome was caused by the experimental treatment and not by other variables.

In a controlled experiment , all extraneous variables are held constant so that they can’t influence the results. Controlled experiments require:

• A control group that receives a standard treatment, a fake treatment, or no treatment
• Random assignment of participants to ensure the groups are equivalent

Depending on your study topic, there are various other methods of controlling variables .

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

Thomas, L. (2023, April 13). Control Groups & Treatment Groups | Uses & Examples. Scribbr. Retrieved 5 August 2024, from https://www.scribbr.co.uk/research-methods/control-groups/

Is this article helpful?

Lauren Thomas

Other students also liked, controlled experiments | methods & examples of control, a quick guide to experimental design | 5 steps & examples, correlation vs causation | differences, designs & examples.

• Bipolar Disorder
• Therapy Center
• When To See a Therapist
• Types of Therapy
• Best Online Therapy
• Best Couples Therapy
• Best Family Therapy
• Managing Stress
• Sleep and Dreaming
• Understanding Emotions
• Self-Improvement
• Healthy Relationships
• Student Resources
• Personality Types
• Sweepstakes
• Guided Meditations
• Verywell Mind Insights
• 2024 Verywell Mind 25
• Mental Health in the Classroom
• Editorial Process
• Meet Our Review Board
• Crisis Support

What Is a Control Group?

Control Groups vs. Experimental Groups in Psychology Research

Doug Corrance/The Image Bank/Getty Images

Control Group vs. Experimental Group

Types of control groups.

In simple terms, the control group comprises participants who do not receive the experimental treatment. When conducting an experiment, these people are randomly assigned to this group. They also closely resemble the participants who are in the experimental group or the individuals who receive the treatment.

Experimenters utilize variables to make comparisons between an experimental group and a control group. A variable is something that researchers can manipulate, measure, and control in an experiment. The independent variable is the aspect of the experiment that the researchers manipulate (or the treatment). The dependent variable is what the researchers measure to see if the independent variable had an effect.

While they do not receive the treatment, the control group does play a vital role in the research process. Experimenters compare the experimental group to the control group to determine if the treatment had an effect.

By serving as a comparison group, researchers can isolate the independent variable and look at the impact it had.

The simplest way to determine the difference between a control group and an experimental group is to determine which group receives the treatment and which does not. To ensure that the results can then be compared accurately, the two groups should be otherwise identical.

Not exposed to the treatment (the independent variable)

Used to provide a baseline to compare results against

May receive a placebo treatment

Exposed to the treatment

Used to measure the effects of the independent variable

Identical to the control group aside from their exposure to the treatment

Why a Control Group Is Important

While the control group does not receive treatment, it does play a critical role in the experimental process. This group serves as a benchmark, allowing researchers to compare the experimental group to the control group to see what sort of impact changes to the independent variable produced.  

Because participants have been randomly assigned to either the control group or the experimental group, it can be assumed that the groups are comparable.

Any differences between the two groups are, therefore, the result of the manipulations of the independent variable. The experimenters carry out the exact same procedures with both groups with the exception of the manipulation of the independent variable in the experimental group.

There are a number of different types of control groups that might be utilized in psychology research. Some of these include:

• Positive control groups : In this case, researchers already know that a treatment is effective but want to learn more about the impact of variations of the treatment. In this case, the control group receives the treatment that is known to work, while the experimental group receives the variation so that researchers can learn more about how it performs and compares to the control.
• Negative control group : In this type of control group, the participants are not given a treatment. The experimental group can then be compared to the group that did not experience any change or results.
• Placebo control group : This type of control group receives a placebo treatment that they believe will have an effect. This control group allows researchers to examine the impact of the placebo effect and how the experimental treatment compared to the placebo treatment.
• Randomized control group : This type of control group involves using random selection to help ensure that the participants in the control group accurately reflect the demographics of the larger population.
• Natural control group : This type of control group is naturally selected, often by situational factors. For example, researchers might compare people who have experienced trauma due to war to people who have not experienced war. The people who have not experienced war-related trauma would be the control group.

Examples of Control Groups

Control groups can be used in a variety of situations. For example, imagine a study in which researchers example how distractions during an exam influence test results. The control group would take an exam in a setting with no distractions, while the experimental groups would be exposed to different distractions. The results of the exam would then be compared to see the effects that distractions had on test scores.

Experiments that look at the effects of medications on certain conditions are also examples of how a control group can be used in research. For example, researchers looking at the effectiveness of a new antidepressant might use a control group that receives a placebo and an experimental group that receives the new medication. At the end of the study, researchers would compare measures of depression for both groups to determine what impact the new medication had.

After the experiment is complete, researchers can then look at the test results and start making comparisons between the control group and the experimental group.

Uses for Control Groups

Researchers utilize control groups to conduct research in a range of different fields. Some common uses include:

• Psychology : Researchers utilize control groups to learn more about mental health, behaviors, and treatments.
• Medicine : Control groups can be used to learn more about certain health conditions, assess how well medications work to treat these conditions, and assess potential side effects that may result.
• Education : Educational researchers utilize control groups to learn more about how different curriculums, programs, or instructional methods impact student outcomes.
• Marketing : Researchers utilize control groups to learn more about how consumers respond to advertising and marketing efforts.

Malay S, Chung KC. The choice of controls for providing validity and evidence in clinical research . Plast Reconstr Surg. 2012 Oct;130(4):959-965. doi:10.1097/PRS.0b013e318262f4c8

National Cancer Institute. Control group.

Pithon MM. Importance of the control group in scientific research . Dental Press J Orthod. 2013;18(6):13-14. doi:10.1590/s2176-94512013000600003

Karlsson P, Bergmark A. Compared with what? An analysis of control-group types in Cochrane and Campbell reviews of psychosocial treatment efficacy with substance use disorders . Addiction . 2015;110(3):420-8. doi:10.1111/add.12799

Myers A, Hansen C. Experimental Psychology . Belmont, CA: Cengage Learning; 2012.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

• Skip to secondary menu
• Skip to main content
• Skip to primary sidebar

Statistics By Jim

Making statistics intuitive

Control Group in an Experiment

By Jim Frost 3 Comments

A control group in an experiment does not receive the treatment. Instead, it serves as a comparison group for the treatments. Researchers compare the results of a treatment group to the control group to determine the effect size, also known as the treatment effect.

Imagine that a treatment group receives a vaccine and it has an infection rate of 10%. By itself, you don’t know if that’s an improvement. However, if you also have an unvaccinated control group with an infection rate of 20%, you know the vaccine improved the outcome by 10 percentage points.

By serving as a basis for comparison, the control group reveals the treatment’s effect.

Related post : Effect Sizes in Statistics

Using Control Groups in Experiments

Most experiments include a control group and at least one treatment group. In an ideal experiment, the subjects in all groups start with the same overall characteristics except that those in the treatment groups receive a treatment. When the groups are otherwise equivalent before treatment begins, you can attribute differences after the experiment to the treatments.

Randomized controlled trials (RCTs) assign subjects to the treatment and control groups randomly. This process helps ensure the groups are comparable when treatment begins. Consequently, treatment effects are the most likely cause for differences between groups at the end of the study. Statisticians consider RCTs to be the gold standard. To learn more about this process, read my post, Random Assignment in Experiments .

Observational studies either can’t use randomized groups or don’t use them because they’re too costly or problematic. In these studies, the characteristics of the control group might be different from the treatment groups at the start of the study, making it difficult to estimate the treatment effect accurately at the end. Case-Control studies are a specific type of observational study that uses a control group.

For these types of studies, analytical methods and design choices, such as regression analysis and matching, can help statistically mitigate confounding variables. Matching involves selecting participants with similar characteristics. For each participant in the treatment group, the researchers find a subject with comparable traits to include in the control group. To learn more about this type of study and matching, read my post, Observational Studies Explained .

Control groups are key way to increase the internal validity of an experiment. To learn more, read my post about internal and external validity .

Randomized versus non-randomized control groups are just several of the different types you can have. We’ll look at more kinds later!

Related posts : When to Use Regression Analysis

Example of a Control Group

Suppose we want to determine whether regular vitamin consumption affects the risk of dying. Our experiment has the following two experimental groups:

• Control group : Does not consume vitamin supplements
• Treatment group : Regularly consumes vitamin supplements.

In this experiment, we randomly assign subjects to the two groups. Because we use random assignment, the two groups start with similar characteristics, including healthy habits, physical attributes, medical conditions, and other factors affecting the outcome. The intentional introduction of vitamin supplements in the treatment group is the only systematic difference between the groups.

After the experiment is complete, we compare the death risk between the treatment and control groups. Because the groups started roughly equal, we can reasonably attribute differences in death risk at the end of the study to vitamin consumption. By having the control group as the basis of comparison, the effect of vitamin consumption becomes clear!

Types of Control Groups

Researchers can use different types of control groups in their experiments. Earlier, you learned about the random versus non-random kinds, but there are other variations. You can use various types depending on your research goals, constraints, and ethical issues, among other things.

Negative Control Group

The group introduces a condition that the researchers expect won’t have an effect. This group typically receives no treatment. These experiments compare the effectiveness of the experimental treatment to no treatment. For example, in a vaccine study, a negative control group does not get the vaccine.

Positive Control Group

Positive control groups typically receive a standard treatment that science has already proven effective. These groups serve as a benchmark for the performance of a conventional treatment. In this vein, experiments with positive control groups compare the effectiveness of a new treatment to a standard one.

For example, an old blood pressure medicine can be the treatment in a positive control group, while the treatment group receives the new, experimental blood pressure medicine. The researchers want to determine whether the new treatment is better than the previous treatment.

In these studies, subjects can still take the standard medication for their condition, a potentially critical ethics issue.

Placebo Control Group

Placebo control groups introduce a treatment lookalike that will not affect the outcome. Standard examples of placebos are sugar pills and saline solution injections instead of genuine medicine. The key is that the placebo looks like the actual treatment. Researchers use this approach when the recipients’ belief that they’re receiving the treatment might influence their outcomes. By using placebos, the experiment controls for these psychological benefits. The researchers want to determine whether the treatment performs better than the placebo effect.

Learn more about the Placebo Effect .

Blinded Control Groups

If the subject’s awareness of their group assignment might affect their outcomes, the researchers can use a blinded experimental design that does not tell participants their group membership. Typically, blinded control groups will receive placebos, as described above. In a double-blinded control group, both subjects and researchers don’t know group assignments.

Waitlist Control Group

When there is a waitlist to receive a new treatment, those on the waitlist can serve as a control group until they receive treatment. This type of design avoids ethical concerns about withholding a better treatment until the study finishes. This design can be a variation of a positive control group because the subjects might be using conventional medicines while on the waitlist.

Historical Control Group

When historical data for a comparison group exists, it can serve as a control group for an experiment. The group doesn’t exist in the study, but the researchers compare the treatment group to the existing data. For example, the researchers might have infection rate data for unvaccinated individuals to compare to the infection rate among the vaccinated participants in their study. This approach allows everyone in the experiment to receive the new treatment. However, differences in place, time, and other circumstances can reduce the value of these comparisons. In other words, other factors might account for the apparent effects.

Share this:

Reader Interactions

December 19, 2021 at 9:17 am

Thank you very much Jim for your quick and comprehensive feedback. Extremely helpful!! Regards, Arthur

December 17, 2021 at 4:46 pm

Thank you very much Jim, very interesting article.

Can I select a control group at the end of intervention/experiment? Currently I am managing a project in rural Cambodia in five villages, however I did not select any comparison/control site at the beginning. Since I know there are other villages which have not been exposed to any type of intervention, can i select them as a control site during my end-line data collection or it will not be a legitimate control? Thank you very much, Arthur

December 18, 2021 at 1:51 am

You might be able to use that approach, but it’s not ideal. The ideal is to have control groups defined at the beginning of the study. You can use the untreated villages as a type of historical control groups that I talk about in this article. Or, if they’re awaiting to receive the intervention, it might be akin to a waitlist control group.

If you go that route, you’ll need to consider whether there was some systematic reason why these villages have not received any intervention. For example, are the villages in question more remote? And, if there is a systematic reason, would that affect your outcome variable? More generally, are they systematically different? How well do the untreated villages represent your target population?

If you had selected control villages at the beginning, you’d have been better able to ensure there weren’t any systematic differences between the villages receiving interventions and those that didn’t.

If the villages that didn’t receive any interventions are systematically different, you’ll need to incorporate that into your interpretation of the results. Are they different in ways that affect the outcomes you’re measuring? Can those differences account for the difference in outcomes between the treated and untreated villages? Hopefully, you’d be able to measure those differences between untreated/treated villages.

So, yes, you can use that approach. It’s not perfect and there will potentially be more things for you to consider and factor into your conclusions. Despite these drawbacks, it’s possible that using a pseudo control group like that is better than not doing that because at least you can make comparisons to something. Otherwise, you won’t know whether the outcomes in the intervention villages represent an improvement! Just be aware of the extra considerations!

Best of luck with your research!

Comments and Questions Cancel reply

Control Group vs. Experimental Group: What's the Difference?

Key Differences

Comparison chart, exposure to, expected change, result utilization, control group and experimental group definitions, control group, experimental group, what is a control group, can an experiment have more than one control group, what is an experimental group, why does the experimental group undergo variable testing, how are participants allocated to control or experimental groups, what distinguishes the control group from the experimental group, what role does a control group play in scientific research, can an experiment proceed without an experimental group, why is a control group important, is it possible to have multiple experimental groups in a study, how should control and experimental groups be similar or different, what happens if an experiment lacks a control group, what types of variables are typically introduced to experimental groups, how is data compared between control and experimental groups, are control groups always necessary in experiments, can a participant be in both control and experimental groups, is it possible for a control group to exhibit changes, what is a placebo, concerning control groups, can control and experimental groups consist of different types of subjects, how are results validated using experimental and control groups.

Trending Comparisons

Popular Comparisons

New Comparisons

What Is the Difference Between a Control Variable and Control Group?

Hiya Images/Corbis/VCG/Getty Images

• Scientific Method
• Chemical Laws
• Periodic Table
• Projects & Experiments
• Biochemistry
• Physical Chemistry
• Medical Chemistry
• Chemistry In Everyday Life
• Famous Chemists
• Activities for Kids
• Abbreviations & Acronyms
• Weather & Climate
• Ph.D., Biomedical Sciences, University of Tennessee at Knoxville
• B.A., Physics and Mathematics, Hastings College

In experiments, controls are factors that you hold constant or don't expose to the condition you are testing. By creating a control, you make it possible to determine whether the variables alone are responsible for an outcome. Although control variables and the control group serve the same purpose, the terms refer to two different types of controls which are used for different kinds of experiments.

Why Experimental Controls Are Necessary

A student places a seedling in a dark closet, and the seedling dies. The student now knows what happened to the seedling, but he doesn't know why. Perhaps the seedling died from lack of light, but it might also have died because it was already sickly, or because of a chemical kept in the closet, or for any number of other reasons. 

In order to determine why the seedling died, it is necessary to compare that seedling's outcomes to another identical seedling outside the closet. If the closeted seedling died while the seedling kept in sunshine stayed alive, it's reasonable to hypothesize that darkness killed the closeted seedling. 

Even if the closeted seedling died while the seedling placed in sunshine lived, the student would still have unresolved questions about her experiment. Might there be something about the particular seedlings that caused the results she saw? For example, might one seedling have been healthier than the other to start with?

To answer all of her questions, the student might choose to put several identical seedlings in a closet and several in the sunshine. If at the end of a week, all of the closeted seedlings are dead while all of the seedlings kept in​ the sunshine are alive, it is reasonable to conclude that the darkness killed the seedlings.

Definition of a Control Variable

A control variable is any factor you control or hold constant during an experiment. A control variable is also called a controlled variable or constant variable. 

If you are studying the effect of the amount of water on seed germination, control variables might include temperature, light, and type of seed. In contrast, there may be variables you can't easily control, such as humidity, noise, vibration, and magnetic fields.

Ideally, a researcher wants to control every variable, but this isn't always possible. It's a good idea to note all recognizable variables in a lab notebook for reference.

Definition of a Control Group

A control group is a set of experimental samples or subjects that are kept separate and aren't exposed to the independent variable .

In an experiment to determine whether zinc helps people recover faster from a cold, the experimental group would be people taking zinc, while the control group would be people taking a placebo (not exposed to extra zinc, the independent variable).

A controlled experiment is one in which every parameter is held constant except for the experimental (independent) variable. Usually, controlled experiments have control groups. Sometimes a controlled experiment compares a variable against a standard.

• Scientific Method Vocabulary Terms
• The Role of a Controlled Variable in an Experiment
• Understanding Simple vs Controlled Experiments
• What Are the Elements of a Good Hypothesis?
• What Is a Controlled Experiment?
• Six Steps of the Scientific Method
• DRY MIX Experiment Variables Acronym
• What Is an Experimental Constant?
• Scientific Method Flow Chart
• Scientific Variable
• What Are Examples of a Hypothesis?
• What Is a Testable Hypothesis?
• Null Hypothesis Examples
• What Is a Hypothesis? (Science)
• Scientific Hypothesis Examples
• Random Error vs. Systematic Error

Major Differences

5 differences between control group and experimental group with example.

You might like

Post a comment.

We Love to hear from U :) Leave us a Comment to improve this site Thanks for Visiting.....

Contact Form