presentation of launching a new product

Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

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Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Product launch presentation: A comprehensive guide

Learn how to define your goals, target audience, marketing strategy, and timeline.

Raja Bothra

Building presentations

Welcome to the exciting world of product launches!

In today's digital age, a successful product launch presentation is your ticket to making a memorable entrance into the market. Whether you're unveiling a groundbreaking tech gadget or a mouthwatering food product, the way you present it can make or break your success.

So, let's dive into this comprehensive guide to ensure your product launch presentation is nothing short of stellar.

What is a product launch?

Before we jump into the nitty-gritty of creating an impactful product launch presentation, let's clarify what a product launch actually entails. A product launch is the grand unveiling of a new offering, whether it's a new product hitting the market or an updated version of an existing one. It's a carefully orchestrated event designed to generate buzz, capture the attention of your target audience , and ultimately drive sales.

Purpose of a product launch presentation

Now that we understand what a product launch is, let's delve into the importance of a product launch presentation. This is the moment where you get to showcase your innovation, highlight your unique selling points (USP) , and give your ideal customers a reason to get excited. A well-crafted presentation serves several crucial purposes:

• Building anticipation : Your presentation sets the stage for the big reveal, creating hype around your product.
• Educating stakeholders : It informs key stakeholders about the product's features, benefits, and how it addresses pain points.
• Creating engagement : A visually appealing presentation captures attention and keeps your audience engaged.
• Establishing authority : It positions your brand as an expert in the field, instilling trust in your product.
• Driving sales : Ultimately, a successful presentation should drive demand and result in sales.

Product launch presentation examples

Before we get into the nuts and bolts of crafting your presentation, it's always helpful to draw inspiration from real-world examples. Let's take a look at a few memorable product launch presentations that made waves:

• Apple's iPhone launch : Apple's iconic product launches are a masterclass in creating anticipation. Their sleek, minimalist presentation style is instantly recognizable.
• Tesla's cybertruck unveiling : Elon Musk's electrifying presentation of the cybertruck showcased not just the product but also the vision behind it.
• Coca-Cola's new flavors : When Coca-Cola launched new flavors, they used nostalgia and emotion to connect with their audience in a relatable way.

These examples demonstrate that there's no one-size-fits-all approach to product launch presentations. Each was tailored to the brand and product, but they all shared common elements that made them effective.

How to structure an effective product launch presentation

Now that we've explored the why and what, let's get into the how. Structuring your presentation is crucial to ensure it flows smoothly and effectively conveys your message. Here's a suggested structure:

1. Introduction

• Hook your audience : Start with a compelling story or statistic that grabs your audience's attention.
• Introduce your brand : Briefly introduce your company and its mission.

2. The problem

• Identify the pain points : Address the issues your product aims to solve.
• Market research : Share insights from your market research to validate the problem's existence.

3. The solution

• Introduce your product : Present your product as the ultimate solution.
• Key features : Highlight the standout features that set your product apart.

4. The journey

• Showcase development : Provide a sneak peek into the development process.
• Behind-the-scenes : Share the challenges your team overcame.

5. The benefits

• Highlight benefits : Explain how your product will make your audience's life better.
• Use cases : Give examples of how it can be used in real-life scenarios.

6. Target audience

• Persona creation : Describe your ideal customer in detail.
• Why it matters to them : Explain why your product resonates with this audience.

7. Marketing strategy

• Coordinated efforts : Discuss your marketing strategy, including email marketing and distribution channels.
• KPIs : Set clear key performance indicators to measure success.

8. The hype

• Build anticipation : Share how you plan to create excitement leading up to the launch.
• Remember to keep it authentic : Avoid overhyping; honesty is key.

9. The launch date

• Reveal the date : Announce the official launch date, creating a sense of urgency.
• Countdown begins : Start a countdown on your website and social media.

10. Conclusion

• Recap key points : Summarize the main takeaways from your presentation.
• Call to action : Encourage your audience to take action, whether it's signing up for updates or pre-ordering.

Do’s and don'ts on a product launch presentation

As we move forward, let's keep in mind some essential do's and don'ts to ensure your presentation hits all the right notes.

• Do your research : Understand your market, competition, and target audience.
• Do tell a story : Craft a compelling narrative that resonates with your audience.
• Do focus on benefits : Highlight how your product solves problems and improves lives.
• Do use visuals : Incorporate high-quality images, infographics, and videos.
• Do rehearse : Practice your presentation to ensure a smooth delivery.
• Do interact : Engage with your audience during and after the presentation.
• Do collect feedback : Gather feedback to improve future presentations.

Don'ts

• Don't overwhelm : Avoid information overload; keep it concise.
• Don't neglect design : Aesthetics matter; invest in professional design.
• Don't overpromise : Be honest about your product's capabilities.
• Don't rush : Speak clearly and at a moderate pace.
• Don't forget the call to action : Always guide your audience on what to do next.
• Don't ignore analytics : Monitor the performance of your presentation.
• Don't lose patience : Success may not come overnight; stay persistent.

Summarizing key takeaways

• Product launch presentation : It educates, engages, and excites your audience about a new product.
• Learn from the best : Take inspiration from successful launches like Apple and Tesla.
• Structured approach : Organize your presentation with a clear intro, problem-solution, benefits, and a strong call to action.
• Do's and don'ts : Do research, tell a compelling story, and rehearse. Highlight benefits, use visuals, and be authentic. Don't overwhelm, overpromise, or skip professional design. Always have a clear call to action.

1. How can I create a winning product launch presentation?

To create a winning product launch presentation, you'll need a template that's specifically designed for this purpose. Use this template as a starting point, ensuring it's customizable to suit your product and brand. Pay attention to the presentation slides you need and make sure the template includes placeholders for all of them. Don't forget to strategize your presentation by outlining your product launch strategy and launch plan. Highlight the key message you want to convey to your target market, and consider using icons to place relevant icons alongside your content for visual appeal. Lastly, be sure to cover every minute detail of your launch process, from pre-launch activities to the post-launch phase, to ensure the success of your launch.

2. What are the essential elements of a product launch presentation?

A product launch presentation should encompass various features to be effective. Start by introducing your new product to the market and give an overview of its unique selling points and benefits. Use the product overview to explain how your product development process has led to this point. Your presentation ppt should also include a product launch timeline, roadmap, illustrating the stages involved in the launch. Don't forget to discuss your product launch plan, including your product launch marketing plan and how you'll use coordinated marketing and relationship marketing to engage with your target market and new customers. Lastly, ensure your presentation is editable, allowing you to make changes as needed.

Here is a comprehensive guide on product development plan presentation .

3. How can I make my product launch presentation stand out?

To make your product launch presentation stand out, consider using a powerpoint template or Google Slides template that offers a visually appealing design. Incorporate presentation ideas that capture the essence of your product and engage your audience. Make your slides visually appealing by adding relevant icons to emphasize key points. Ensure your pitch deck is clear and concise, focusing on the key message you want to convey. Additionally, address any potential concerns your audience may have and demonstrate how your product addresses them. This will help you create an excellent product launch that captures attention.

4. What role does a product manager play in the product launch presentation?

A product manager plays a crucial role in the launch process and the success of your launch. They are responsible for planning to launch the product, which involves developing the launch plan and product launch strategy. The product manager works closely with the marketing team to create a product launch marketing plan and ensures that all marketing efforts are aligned with the product's goals. They also oversee the product's life cycle, from concept to post-launch evaluation. In the presentation, the product manager should highlight their involvement in the launch and their dedication to delivering the best product launch possible.

5. How can I create an effective product launch presentation on a tight schedule?

When you need to launch a new product quickly, having an editable and customizable presentation template at your disposal can be a lifesaver. Start by using the new product launch powerpoint templates or Google Slides templates that are readily available. These templates are designed to help you create an effective presentation without starting from scratch. Focus on the most critical elements of your launch plan and product launch strategy to streamline the process. Ensure that your presentation covers all the slides you need to convey your message succinctly. Additionally, make use of your email lists and various features of your template to reach your target market effectively, even when time is limited. Remember, having a well-structured presentation can help you win the product launch even on a tight schedule.

Create your product launch presentation with Prezent

Prezent revolutionizes the creation of product launch presentations by incorporating audience preferences, powerful storytelling, and brand-approved designs into its platform. With over 35,000 slides and numerous storylines, it provides a wealth of resources for crafting engaging content. Prezent streamlines collaboration with real-time sharing, ensuring that your team can work seamlessly together.

Furthermore, it guarantees 100% compliance, a crucial aspect for regulated industries, and efficient document management. You can also personalize presentations for various stakeholders and take advantage of their overnight presentation service for tight deadlines. Ultimately, Prezent empowers your team to deliver persuasive, on-brand presentations efficiently and cost-effectively.

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Product Launch Presentation

Table of contents, what is a product launch presentation, what’s the purpose of a product launch presentation, how to create the best product launch presentation in 4 simple steps, download our free product launch presentation template (in google slides format), product launch presentation: steps to create & free template.

Launching a new product is a multi-dimensional process that consists of many aspects.

One of those is the product presentation , which you’ll have to create and present both in-house as well as to the public.

If you’re unsure how to get started with one, no need to worry!

In the following guide, we’re going to talk about:

• What a product launch presentation is
• What the purpose of a presentation is when it comes to launching a product
• What the most important steps are when creating a product launch presentation

Plus, we’ll share with you our free product launch presentation template towards the end, so stay tuned.

Without further ado, let’s get started.

A product launch presentation is the summary of all key elements that your new product launch consists of that gets presented to various stakeholders and the public. 

Think of it as an overview of your entire launch plan that'll help people understand what it’s all about in a few simple slides.

To be precise, a product launch presentation should include the following:

• Your new product
• The roadmap - pre-launch /launch/post-launch
• The marketing strategy
• Important objectives

And anything else you consider to be a vital part of your launch process.

You can obviously dive deeper into each part and also feature metrics, charts, pain points, and infographics.

It’s important to remember, however, that this is like a pitch deck so it has to be concise and to the point, since it has a certain purpose.

Let’s see exactly what that is.

In this part of our guide, we’re going to discuss the purpose of a product launch presentation by having a closer look at the reasons why it’s such an important part of any product launch strategy .

This presentation can offer a great variety of benefits and we’ll try to cover the most prominent ones to help you understand why you need one and the reasons why we strongly suggest creating one for your upcoming launch.

Let’s have a look at those reasons.

Reason #1: It delivers your product’s key message

all products have a purpose and solve a problem.

Whether it’s to make a certain process easier for users or help save time on something, it’s vital for every product to have a reason why people will use or buy it.

However, it’s equally important to be able to communicate that purpose - its message - to your target audience effectively, in order to inform them about the product’s existence and incentivize them to purchase it.

This can be done both through coordinated marketing efforts and with the help of a high-quality product launch presentation .

Things you can include in it are:

• What 's your mission?
• How will you achieve it?
• Why will you do it?

Ideally, you should be able to answer those questions with ease and make them clear to people.

Just to give you an example, the following slide is a reproduction of Airbnb’s original product presentation.

Image Source: Slideshare

As you can see, its message is clearly outlined and easy for someone to understand.

Overall, dedicating one or two slides in your presentation to deliver your product’s key message is essential and one of the reasons why a product launch presentation is so important for a successful launch.

Let’s head over to the next reason.

Reason #2: It discusses your product’s advantages and characteristics

Now that your audience is aware of your key message, it’s equally important to communicate your product’s elements and advantages .

Include questions like:

• How does the product work?
• How is it different from your competition?

Answering these should make your launch as successful as possible and create a buzz around it.

Author’s Note: If a product is one of a kind and different from its closest competitors, its main advantage is also known as its USP, or unique selling point.

You don’t have to dive deep into your product’s characteristics and benefits - a presentation should be concise and to the point - but listing the most prominent ones is of vital importance.

For instance, here’s a slide from Uber’s first presentation.

As you can see, the benefits a user gets compared to the competition - cabs and other car services - are simple and clear for users to understand.

To sum up, giving a product overview and covering what it’s all about is an integral part of any perfect product launch presentation and shouldn’t be avoided.

Let’s continue.

Reason #3: It allows you to connect with your customers

Nothing beats a strong connection between a business and its customers.

A successful product launch presentation is certainly not the only way to achieve this, but it sure is a great place to start.

By interacting with potential customers and showcasing why your product is important and how it’ll make their lives easier, you establish a relationship right from the very beginning.

This is also known as relationship marketing ; a type of marketing that focuses specifically on building customer loyalty .

This tactic should ideally be integrated into your product launch marketing plan , since it’ll play a key part in your product’s success in the market, considering that engaged customers bring in 51% higher revenue than disengaged ones.

All in all, a good product launch presentation should highlight your customer’s needs and explain how your product will resolve them , thus creating an immediate connection with your audience.

Moving on to the next reason.

Reason #4: It combats potential concerns

When introducing a new product to the market that your potential customers aren’t yet familiar with, it’s only natural for them to have questions and concerns.

While marketing efforts such as social media campaigns can inform them about the product’s benefits and capabilities, with a presentation you can explain exactly how it works and why they should purchase it.

What’s more, things like the launch roadmap, pricing, and the general product launch plan can all be explained in a presentation, thus making everything clear even before the launch takes place.

This will avoid potential concerns and confusion during the launch and post-launch phases, since people will be aware of everything and you can focus on executing your plan.

Makes sense, right?

Look at the following slide from Mint’s pre-launch presentation, when the personal financial management company was still a startup idea.

What is shown above is the value a user will get from using the product, compared to other alternatives; this immediately answers any potential concerns about the benefits of Mint.

This makes it clear that one of the purposes of a product launch presentation is answering questions and addressing concerns.

Now, if you’re wondering how you’ll make an awesome presentation yourself for an upcoming launch, we’ve got you covered.

In this part of our guide, we’re going to show you the steps for creating a high-quality product launch presentation.

No matter whether you prefer Google Slides or PowerPoint presentations, the following steps will help you through the process.

Let’s get started.

Step #1: Describe your product

Since we’re talking about a presentation for your upcoming product launch, it only makes sense that we begin with an overview of your product .

After all - as we said earlier - this is about something that's new to the market, so you need to describe things like:

• How it works
• Why it exists

So that your audience can understand what it’s all about and whether it’s a good fit for them.

Going back to the first example we used from Airbnb’s pre-launch presentation, we can see that one of the slides is dedicated to briefly explaining how the product works in three steps.

Try not to get into minute detail that'll make your slides tiring; instead, cover the most important elements that are worth pointing out.

You can think of it as your product's introduction to the market.

Author’s Tip: Try to keep consistency between all slides by using the same colors, fonts, and slide designs.

Let’s move on to the next step.

Step #2: Specify your target market

Now that you’ve covered what your product is all about, it’s time to explain who it’s for.

In other words, what is your target audience?

Who will get the most use out of the product?

Such questions are important both for your team members and your potential customers.

You can actually break this step into two main parts; one is your target market in numbers and the other is your ideal customer using personas .

In the first case, how big is your estimated market? 

This will determine whether there’s enough demand for what you offer.

We’ll once again use Airbnb’s presentation as an example.

You can see the market size has been presented in the number of trips booked, the serviceable available market, and the estimated market share.

Something similar can be done in your own presentation, but for your own market.

In the second case, you can describe your target audience in detail and who your ideal customers are.

For example, which genders will your product appeal to? How about the age range, geographical locations, and behaviors?

These are all things you should think about and dedicate a couple of Google or PPT slides to.

Let’s move forward.

Step #3: Explain your launch timeline

The product launch timeline is an integral part of your launch process and we strongly advise including it in your presentation, too.

This will help all stakeholders understand when the launch will take place, as well as what actions will be taken prior, during, and after it.

Just to give you an idea, when you set a launch date you can create a roadmap with the tasks that’ll be done in order to ensure a smooth and effective launch.

Setting up a strategy, building email lists, creating referral programs , setting objectives, announcing the launch, and measuring results are some of the essential actions that need to be taken care of.

To sum up, a timeline also helps you to organize everything in time and your audience will know when to expect your new product to be released.

Author’s Tip: As a product manager or anyone else involved in the launch, it’s natural to know everything about the process, but it’s vital that you make things clear to everyone else, too.

Let’s continue to the fourth step we have for you.

Step #4: How you’ll promote the launch

An important part of any product launch is how you’re going to promote it .

This can play a key role in determining the success of your launch, since the more people learn about it, the better.

What we recommend doing is giving an overview of your entire product launch marketing plan and the ways by which you’ll acquire new customers.

Take into account things like:

• Social media content, e.g. Facebook, Linkedin, Instagram, etc.
• Blog content
• Email campaigns
• Press releases
• Paid advertising

Along with other actions you can take to promote your product launch.

All in all, there are many presentation ideas you can come up with, but adding the four steps we just covered are vital to any good product launch presentation.

It’s now time to save you some time by showing you how to download our presentation and adjust it to your needs for your upcoming launch. 

As promised, in this last section of our guide we’re going to share with you our free product launch presentation template .

Although it’s in Google Slides format, you can always turn it into a Microsoft PowerPoint template or whatever suits you best.

Our template begins with a cover slide where you have to add your product’s name and a title.

It’s purpose is solely to inform your audience what the presentation is all about, so remember to keep it brief and simple.

Author’s Note: What we’re sharing is a template. You can always add images and backgrounds of your choice to make the slides more visually appealing.

Let’s continue to the next slide.

After that, you can use the table of contents to explain what’s about to follow.

This will keep your audience informed and engaged.

Moving on to the next part, we strongly suggest giving some context as to who you and your team are , plus what each of you do.

You can even add photos of every team member to make the presentation more personalized.

It’s now time to give an overview of your product , meaning that you briefly have to explain what it is and how it works.

You can always go back to the first step of our guide for more information on this part.

You should also talk about your product’s purpose along with a photo of it so people know exactly what it looks like.

Alternatively, you can add a graphic showing its characteristics.

It’s now time to describe your target market , by specifying who your target audience is.

Also include the overall state of your market :

This means you need to cover things like:

• The estimated market value
• How many competitors there are
• The estimated market size

You can add graphs and pie charts that'll make things clearer and easy to understand.

Moving on to the next part, it’s time for your product launch timeline .

You can start by announcing the official product launch date and what actions will be taken up to then, as well as during and after the launch in the next two slides.

Now, it’s important to outline the marketing strategy that'll promote your product launch.

This means briefly listing your marketing efforts that’ll make the launch reaches as many people as possible.

Before you end the presentation, it’s a good idea to also cover your objectives .

What are you planning to achieve in terms of total signups, purchases, or whatever else your target KPI is? 

If you’re planning on setting different objectives based on certain dates, you can add a chart to make things more visually appealing, as always.

You can then wrap things up with a few words and your new product presentation is done!

Keep in mind that what we’re sharing is solely a template, so it’s up to you to customize and personalize it based on your own needs and preferences.

Let’s wrap up and close with some final words.

Before You Go

There you have it.

That was our full guide on the importance of product launch presentations , as well as how to create your own.

We hope that you gained some new knowledge and that we helped you out with an important step of any product launch, by offering our free product launch presentation template.

Lastly, if you feel like you need some extra help in keeping track of everything that needs to be done, don’t hesitate to use our product launch checklist.

Thanks for reading!

Written by:

Nikitas Filosofof

Nikitas is responsible for growth at Viral Loops and also helps customers on 1-on-1 basis to reach success with their referral campaigns. Let's connect on LinkedIn

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Create a referral waiting list before you launch to get early adopters and market validation.

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People sign up and refer friends to win a free ticket. If they don't win, they get early access to the pre-sale.

People join the waiting list, refer their friends to climb the queue and get early access to the tickets or the event.

A referral giveaway with a social element—people see a leaderboard of who's winning the giveaway.

Create an in-email referral program to reward your newsletter readers for inviting more subscribers.

Your existing audience refers their friends to increase their chances of winning a prize.

Find early community members with a referral waitlist where people refer friends to climb the queue and get exclusive access.

People get early access to your product when they reach the top of the waiting list by referring friends.

Your users referer their friends, and both sides get rewarded when the friend makes a purchase.

Set milestones with a tiered referral system, offering better prizes as they reach each milestone.

Create an ongoing referral program using our Shopify App to reward your customers for referring friends.

New and existing customers refer friends to increase their chances of winning a prize.

Create a referral waiting list for your upcoming store to collect email addresses.

Product Launch Strategy Presentation Template

You have a new product idea, now what? A product launch presentation is used to help get your new product off the ground and into the hands of the consumers as seamlessly as possible. Teams can strategize how and when to launch their new product with the help of Beautiful.ai’s product launch presentation example.  

Our customizable template has everything you need for a product launch strategy presentation like timeline and budget details. A successful product launch presentation can help internal teams and partners— like investors— align on things like new product ideas, stages, and go to market strategies. 

Our product launch template can also help you:

• Share new product ideas with key stakeholders
• Create an actionable timeline for the launch
• Get investors or internal departments up to speed on the stages of the launch

Use our template to create an effective product launch presentation

A product launch presentation enables teams to work collaboratively on new product ideas and successfully bring it to the market in an effort to scale the business. That’s why our template includes everything you need to create effective product launch slides. Those slides include:

Pro tips to create your own product launch strategy presentation

As you use this template to craft your product launch presentation, keep these do’s and don’ts in mind:

A product launch doesn’t have to be a 20 slide deck sharing every step in the ideation process. When you’re pitching the new product, share only the most important details necessary for the launch.

Including a quote from the founder can help both internal and external partners understand the purpose of the new product better.

Charts, graphs, and images can condense a lot of data— like budget and market share— and present it in an appealing format.

What are the next steps for your product launch? When you’re creating your product launch strategy, make sure you include a launch plan timeline and any immediate deliverables.

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How to Create a Winning Product Launch Presentation

During Steve Job's flawless demonstration at MacWorld 2007, he made a fantastic presentation for the iPhone which will "change the world." 

The demo had a massive effect on the smartphone world. 

In actuality, it introduced people to the universe of multi-touch, in-built cameras, call merging, cross-device media syncing, and, most notably, something magnificent that fits perfectly in your hands.

Each year, a breakthrough technology emerges that influences the vision for the future. Innovation will continue to provide us with more portable and reliable solutions that we can acclimate into our everyday needs. 

And, by bringing such products to the global market through a presentation, business owners and tech titans have transformed the industry demographic and also customer psychology.

What genuinely distinguishes such product launch introductions is that these coerce us to think. They convince us about the existence of a certain kind of authority. 

They force us to think further than our human limitations. Whether we stream them for entertainment or to be amazed, we gain knowledge about something new and can apply what we've learned in our everyday lives.

Well, after building on these inspirational presentations, in this article, we will list down our eight best tips on how to design a winning product launch PPT.

8 genius tips on how to design a killer product launch presentation

Here is our run-down of the best strategies to come up with a result-oriented and powerful product launch presentation.

• Start with a product demand analysis

A product demand analysis attempts to provide a precise estimation of your item's future revenue. 

It's a method of determining how competitive pressure, seasonal changes, and other significant events influence the selling of a specific product.

Product demand data from this demand analysis example , for instance, can be analyzed at any time – even for goods which aren't yet on the market. 

Requirements can be estimated based on social changes, technical advances, and ecological factors, in addition to previous sales.

Sure, there are several factors involved, and no one can tell the future down to your last food product sold. However, forecasting product demand is critical to developing a future-proof product. 

Once you are sure of your offering and that you will introduce it to the market, you can start with your product launch efforts.

• Highlight your product’s key message

Your presentation design is important and special emphasis should be given on the introductory slides. But what to include here?

Well, now that you have decided on your product, you should pinpoint its primary value offering. After all, every product serves a function and addresses a business problem. 

It's critical for each item to provide ways in which individuals will be using or purchasing it, whether it be to render a certain method simpler or to help focus on saving time on anything.

Even so, it is absolutely vital to be effective in communicating that intent - its message - to your customers so as to notify them regarding the product's presence and encourage people to buy it.

This can be accomplished via coordinated marketing initiatives and a premium, effective product launch presentation .

You can include the following items in it:

• What exactly is your objective?
• How are you going to do it?
• Why are you going to do it?

Preferably, you ought to be able to easily respond to these questions and clarify the answers to others.

Overall, devoting either one or two of your initial slides in your demonstration to convey your product's central message is critical, which is the reason why a product launch presentation serves as such an essential element of the success of your launch.

• Share your product’s primary features and benefits

Once your audience is informed about your core message, it becomes equally crucial to talk about the aspects and benefits of your product.

Include questions such as:

• How will the product function?
• What sets it apart from the competition?

Answers to these questions would therefore guarantee that your launch is as effective as possible as well as generates a hype around it.

If an item is completely distinct from its direct rivals, it is referred to as having a USP aka unique selling point.

You shouldn't have to go into great detail about your product's advantages and functions - a presentation ought to be clear and concise - but enumerating the most important ones is critical.

To summarize, providing a product outline and explaining what it's really about is indeed an essential component of any flawless product launch presentation and must not be overlooked.

• Communicate with your clients

Hardly anything beats a close relationship between a firm and its customers.

A strong product launch presentation may not be the only method of achieving this, however it is a fine place to begin.

You develop a connection with prospective consumers by communicating with them and demonstrating why your commodity is essential or how it will make their job easier.

This is also referred to as the relationship marketing strategy; a form of marketing which concentrates specifically on fostering customers ’ loyalty.

This strategy should preferably be incorporated in your product launch business plan, as it will play a critical role in your company's market success, given that satisfied consumers generate 51% more profits than disconnected clients.

Overall, a great product launch presentation must illustrate your customers' requirements and describe how your item will address them, allowing you to establish an instant connection with the audience.

• Help combat potential issues

It's normal for prospective customers to raise issues or doubts when you introduce a fresh item into the marketplace that they aren't familiar with until now.

While promotional strategies like social media marketing can notify them about the perks and abilities of the commodity, a display can pretty much describe how it functions and whether they should buy it.

Furthermore, the launch blueprint, pricing, and overall product launch strategy could all be clarified in a presentation, creating clarity prior to the launch.

This will eliminate apprehensions and uncertainty during the takeoff and post-launch stages, as everyone will be knowledgeable about everything. So, you will be able to stay focused on implementing your plan.

• Define your target audience in your slides

Once you've explained what your product's key message is, what are its benefits and features, and how it will address potential concerns, it's time to tell people who it's intended for.

• To put it another way, who is your intended audience?
• Who will benefit the most from the product?

Such inquiries are critical for both your teammates and prospective customers.

This phase can actually be separated into two sections: your target demographic in figures and your perfect customer personalities.

During the first scenario, how large do you predict the market size to be? This will ascertain if there is sufficient support for whatever you have to offer.

As in your second instance, you can go into great detail about your intended audience and who the target customers are.

For instance, to which genders would your item appeal? What about age groups, geographic regions, and behaviors?

All of those above points should be considered. Devote a pair of Google or PowerPoint slides or design a pitch deck template to showcase the same.

• Describe your launch schedule

Your product launch timeframe is an important component of the launch procedure, and we highly recommend embedding this in the presentation as well.

This will assist all interested parties in understanding when the release will occur, and what measures will be implemented before, during, and afterwards.

To put it in perspective, when you decide on a launch window, you can generate a roadmap outlining the activities that will be completed to guarantee a seamless and successful launch.

Establishing a strategy, creating email lists, producing referral programmes, defining objectives, revealing the launch date, and assessing performance are all important steps to take.

• Promote your launch via social media, email, or press

How you plan to advertise your new product is indeed an essential part of its launch.

It can be important in deciding the success element of your release, as the more customers who know about that now, the better.

What we suggest is providing an overall view of your complete product launch business plan as well as the methods you'll use to bring in new customers.

Consider the following factors:

• Content from social media platforms such as Facebook, Linkedin, and Instagram, among others.
• Email marketing campaigns for blog content – (Here’s how to find the best email templates to launch your new product )
• Publications in the press
• Paid adverts, as well as other activities, can be used to advertise your product release.

As a final word, remember to keep your presentation interesting. Use different styles to present your creative ideas to your board of directors, prospective customers, and coworkers. 

The days of displaying various features solely with circles and line segments are long gone. Make use of imaginative contours and organize them in an order you desire. Place relevant icons alongside the text to make your slides more interesting.

Overall, there are numerous presentation ideas available, but the eight steps we just discussed are critical to any successful product launch presentation.

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

Start in seconds.

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
• Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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How to Build a Winning Product Launch Presentation

February 7, 2023 / Blog

Creating a compelling product launch presentation can contribute to the success of a new product. A well-crafted presentation can generate excitement and interest, leading to strong sales and positive word-of-mouth.

A product launch presentation’s goal is to educate and excite your target audience about the product, demonstrating its value and differentiators. Therefore, your presentation should communicate the product’s benefits, answer potential questions and objections, and persuade the audience to become customers.

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Essential preparation steps.

Before delivering a product launch presentation, it is necessary to plan and prepare.

Ensure the effectiveness of your product launch presentation through the following steps:

Know your audience

Knowing your audience will help you better understand their perspectives and expectations, allowing you to present your product in a way that resonates with them.

You need to understand the audience you will be presenting to. Consider critical factors such as their background, interests, and pain points.

Take the time to understand your audience to be able to tailor your presentation to meet their needs and address their concerns.

Research your competition

Understanding your competition is essential to positioning your product in the market and increasing your chances of a successful product launch.

Study what your competitors offer and their strengths and weaknesses. Then, find opportunities to differentiate and highlight your product from competitors .

Additionally, researching your competitors can help you identify any potential gaps in the market and find ways to fill them.

Define your Unique Selling Proposition (USP)

Your USP makes your product unique and sets it apart from the competition. It should be the central focus of your presentation.

Your USP should be clear, concise, and easy to understand, and it should accurately reflect what your product offers. Base it on product features, benefits, quality, value, or customer experience.

Highlight your USP to differentiate your product and show the audience why it is worth considering over similar products in the market.

Outline your key message and points

Determine the most important message you want to convey.

Your key message should be clear, concise, easy to understand, and accurately reflect your product’s value. In addition, to support your key message, create an outline that highlights your key points. 

The outline should be well-structured, logical, easy to follow, and cover all the essential information about your product. Moreover, as you outline your key points, consider using visual content to help communicate your message for a more engaging, memorable, and understandable presentation.

Rehearse your presentation

Practice makes perfect, and by rehearsing several times, you can refine your delivery, become more confident, and become more comfortable with the material.

When rehearsing, pay attention to timing, pacing, tone, body language, and audience engagement. Also, consider using a timer to ensure that your presentation fits within the allotted time and that you have enough time to cover all your key points.

By rehearsing your presentation , you can increase your confidence and reduce the risk of encountering unexpected problems during the actual product launch.

Creating a strong visual presentation

A strong visual presentation can enhance your product launch presentation and help you better engage your audience.

Here are some tips to help you create an effective visual presentation :

Use high-quality visual content

Incorporating high-quality visual content, such as images, graphics, and videos, into your product launch presentation is essential for making a lasting impression on your audience.

Make sure your visual content is relevant to your product and message. Moreover, they should also be of high quality, clear, visually appealing, and appropriately sized for your presentation.

Using high-quality visual content can help reinforce your brand identity and create a consistent look and feel throughout your presentation.

Keep your presentation simple

Keeping your product launch presentation simple is crucial for maintaining your audience’s attention and making your message clear. 

Overloading your slides with too many graphics or images can be distracting and confusing, detracting from your key message. Instead, focus on keeping your slides simple, clean, and uncluttered. Use minimal text and maximize the use of visual aids to help reinforce your key points. 

Additionally, consider using a consistent design theme throughout your presentation, which will help create a cohesive look and feel.

Make sure your slides are readable

If your audience struggles to read the text on your slides, they may lose interest or become confused.

Ensure that the text on your slides is clear, concise, and large enough to be easily readable. Consider using bullet points or short phrases instead of long paragraphs, which can be difficult to read and comprehend.

Additionally, make sure that the background and font colors are easy on the eyes and provide enough contrast for the text to be easily seen.

Hiring a presentation design agency

Creating a winning product launch presentation can be a complex and time-consuming task. Many businesses opt to hire a presentation design agency to help them achieve their goals.

Here are some of the benefits of hiring a presentation design agency:

Hiring a presentation design agency gives you access to a team of experts who specialize in creating visually appealing and impactful presentations.

With years of experience in the field, these professionals have a deep understanding of what works and what doesn’t. They can help you create a product launch presentation that effectively communicates your message and makes a lasting impression on your audience.

Professional quality

Design agencies have the latest design tools and techniques at their disposal. They can create visually appealing presentations that showcase the professional image of your brand.

Their expertise in creating impactful presentations that effectively communicate a message ensures that your product launch presentation leaves a lasting impression on your target audience.

Time-saving

By working with a presentation design agency, you can save time and focus on other important aspects of your product launch.

The agency will handle the creation of the presentation, freeing up your time and resources so you can focus on other areas of the launch. This can be especially beneficial if you have limited in-house design capabilities or are working on a tight timeline.

Customization

The agency’s team of experts will work with you to understand your brand, product, and target audience, and then create a presentation that is tailored specifically to your needs.

​​They will take into account your design preferences, marketing goals, and other key factors to create a presentation that is not only visually appealing but also effective in communicating your message and differentiating your product from the competition.

A winning product launch presentation requires careful planning and execution. By following the tips outlined in this guide, you increase your chances of making a lasting impression on your target audience and ensuring the success of your product.

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10 Steps to Creating a Powerful Product Presentation

Written by: Unenabasi Ekeruke

Whether you're running a small or large business, product presentations are a big deal. You've probably invested time and resources in creating a fantastic product to solve a market need.

That's great, but presenting your product to investors, prospects and other relevant stakeholders is the final piece of the puzzle.

Weeks, months and years of research, planning, design, production and testing often lead up to this point. So, you've got to create a persuasive product presentation that drives sales for your product.

Here's a short selection of 8 easy-to-edit product presentation templates you can edit, share and download with Visme. View more below:

If you're overwhelmed with the whole idea of creating product presentations and wondering how to get started, you're in the right place.

This article will teach you how to create powerful product presentations. We'll also share tips for delivering a product presentation that wows your audience.

Let's get started.

Table of Contents

What is a product presentation and why is it important, why create product presentations, product presentation vs. sales presentation, what you need in a product presentation, how to create a powerful product presentation in 10 steps, tips for nailing your product presentation.

Product presentation is the process of introducing a new or rebranded product to your audience. During product presentations, you'll dig deep into how your product works, how it will address customer pain points and the specific benefits it will bring to them.

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It often involves using visual aids like videos, images and slideshows to describe product features, benefits, market fit and other relevant details.

Presentations could take place at different stages of the product development process. But when introducing the product to potential buyers, the stakes are never higher. Therefore it's crucial to make your product presentation effective, impactful and memorable like the one below.

In many organizations, product presentations happen at different levels. For example, top management and executives could unveil a new line of products to the board of directors, investors and potential partners.

Product managers may present a beta or gamma version of a new product to the entire team. In addition, the sales team would have to make product presentations during sales visits to prospects.

Let's face it. There are tons of competing products in the market like yours. Your competitors could be offering similar products or substitutes.

This means that creating useful products may not be enough to set your brand apart or bring in sales. You need product presentations that produce eureka moments for your audience.

Getting it right with your presentations will not only win over your audience, but it'll drive product sales over the top.

But that's just the tip of the iceberg when it comes to the benefits of creating product presentations.

Here are other reasons why you need to create and deliver powerful product presentations.

Create a Memorable First Impression

Nowadays, people are faced with an explosion of product choices. This and many more factors have also contributed to their shrinking attention span.

By any chance, your product presentation could be the first interaction an investor, prospect or customer has with your brand. So, you have to make it count.

Your product presentation is an excellent opportunity for you to introduce your product and expand their knowledge about your brand. And nailing it will leave a positive and memorable first impression on your audience.

Best of all, it will nudge them to the consideration and conversion stage of your marketing funnel .

Tell a memorable and impressive product story with the captivating product presentation template below.

Build Trust and Long-Lasting Client Relationships

Customers will buy and recommend brands that provide incredible product and service experiences.

But how do you communicate value and product offerings to your prospects? How do you tilt customer purchase decisions in your favor?

The golden secret is a product presentation that makes you stand out. How you present your product can influence customers' perceptions of your brand.

During product presentations, you have a chance to showcase product features and promise of value to clients. And when done right, it can ignite a solid business relationship between you and potential customers.

Over time, these customers will trust your product and become loyal to your brand.

Here's what you should know. As a business owner, brand loyalty , customer trust and credibility are your greatest assets. A captivating product presentation will inspire client trust in your product and business.

Stand Out from the Competition

The business world is marked by fierce competition among companies that provide similar products and services.

You probably have a lot of competitors and you're wondering how to distinguish yourself. Start by delivering a flawless product presentation.

As previously stated, your sales presentation should be able to leave an indelible impression on prospects and investors. It would captivate their attention so completely that, regardless of the stiff competition, they would always opt for your brand.

One way to leave a lasting impression is to make your product presentation interactive. An interactive presentation whether presented or read builds a bridge between you and the potential investor or reader. Instead of simply throwing information at them an interactive presentation allows you to layout your storytelling and product information in a way that's engaging and enticing.

For example you might want to add video clips, popups with extra information for additional reading, or add a flip book effect. For more check out 20 Ways to Create an Interactive Presentation That Stands Out. 

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Boost Sales and Revenue

Having an excellent presentation is the key that unlocks sales for your product.

After your presentation, you certainly want customers to pull out their checks or proceed to the next steps. If you can nail your product presentations, you will win over your audience, gain new customers and increase sales.

On the contrary, mediocre product presentations could hurt your brand. You might even have a top product that has the potential to be a major game-changer. But poor delivery would not only portray you as lacking confidence in your product but could be a turn-off for prospects.

Want to convince your prospects to invest in your business or purchase your products? If the answer is yes, we recommend using a robust product presentation tool like Visme.

Check out the template below to see how Visme can make your product presentation pop.

Product presentations aren't so different from sales pitches. Both presentations focus on providing value or solutions to customers. However, product presentations are primarily focused on products or services.

With product presentations, you'll dive deeper into details like:

• How your product works
• How it will solve your customer's needs or pain points
• The specific benefits your product will bring to your customers

For instance, sales presentations can have a broad focus on your business as a whole rather than a particular product.

Let's say you run an accounting firm that offers a wide range of products and services. Your sales presentations could focus on pitching solutions like:

• Accounting audit
• Tax accounting
• Bookkeeping
• Forensic accounting

On the flip side, you'll need a product presentation to sell inventory management or accounting software to your clients.

Keep in mind that both presentations are essential for your sales process. The goal is to get your prospects' attention, drum up excitement and move them towards making a purchase decision.

Although product presentations cut across different industries, there's no universally accepted format. However, this infographic template below highlights the key elements of winning a product presentation.

Introduction

Company overview, the problem, product and solution.

• Promise of Value or Benefits

Product Positioning

Use cases and social proof.

• Call-to-Action

Together, these key details juice up your product presentation and make it a delight for your audience.

Read on to learn more about the key components of a captivating product presentation.

The introductory part is where you hook your audience in and get them excited about your presentation. It should provide an overview of what you will cover during your presentation.

In this section, you can sum up the purpose of your presentation, why it's relevant to your audience and key takeaways.

Before you get into the product details, start with a general overview of your company. It doesn't matter if your audience is familiar with your business or not. You want to include key details such as:

• Company name
• Vision, mission and goals
• When your business was created
• The products and services you offer
• How your business and products have evolved
• Relevant team members

Here's an intro slide from our startup pitch deck theme you can customize:

The problem or customer needs should receive more attention than others. This is what your prospects care about most and that's why they are sitting at the other end of the table. So we recommend that you include this section earlier in the presentation.

To attract audience attention, show them you have an in-depth understanding of pain points. Remember to explain how the problem affects your audience and the consequences of not resolving it.

Take note of how the presentation template below emphasizes the problem the product is designed to solve.

Start by showing your audience how they'll feel or what they could enjoy if they solve that problem. Here, you want to paint a mental picture of a perfect world without those pain points.

While writing this section, be sure to highlight these things:

• Introduce your product or service, passing any type of quality assurance services .
• Briefly explain how it addresses the problem and makes their dream of a perfect world a reality.
• Highlight how your product is made. Is it handcrafted, mass-produced, custom-made or batch produced?
• Include product details like features, functionalities, specifications, durability, quality and more.

Highlight your product features and process using the beautiful Visme template below.

Promise of Value

No product presentation is complete without a value proposition. This is where you make a case for your product. Articulating your promise of value will help create an "aha moment" for your prospects.

This section should provide more insight into the value your product Is offering. Here you should:

• Mention what your audience will get out of the product (product or service experience)
• Highlight what makes your product unique from other competing products (unique selling proposition)
• Explain why your prospect should opt for your product (competitive edge)

It's a good idea to center your product pitch around the key benefits your prospects will enjoy. So you want to highlight as many product benefits as possible. It could be productivity, convenience, health and wellness, peace of mind and much more.

Draw attention to your competitive edge and pitch your promise of value to prospective client and customers using the stunning template below.

Product positioning refers to how you want your market to think or feel about your product. It's a description of who you are as a brand, the products and services you offer, your target market and what makes your product unique.

Here you should talk about:

• Your brand image and values
• The positioning of competing products in your target market
• How your product features and benefits stack up to the competition

The infographic template below highlights the benefit of brand positioning.

Brand positioning helps to set you apart from your competitors. Think of it as what customers can remember about your brand when they think of similar products.

For example, the Pepsi brand is distinct from the Coca-Cola brand. Even though they are both cola drinks, they have different tastes, looks, connotations and legacies.

To influence customers' perceptions of your brand, you could create a brand positioning statement. For example, a recent marketing campaign by Salesforce highlights their brand positioning statement:

We bring companies and customers together. We make technology that supercharges every part of your company that connects with customers, delivering a 360-degree customer view across sales, marketing, service, e-commerce, mobile apps, connected products and more. CRM also powers integration with all the other parts of your business already humming along, including supply chains and finance, its back office, front office, and offices yet to come.

You could use the Visme template below to communicate your brand guidelines and product positioning.

This section should provide a visual picture of the customer using your product to address their problems. Here are some ways you can visualize or share them in your presentation.

• Create a scenario of how customers can use your product to solve their problem.
• Share customer reviews, testimonials, user ratings, celebrity endorsements, expert reviews and more.
• Share case studies and real results of how your product has helped similar businesses.
• Provide a snapshot of your product performance in terms of downloads, engagements, purchases and much more.
• Mention any product and compliance certifications, documentation, quality badges and awards you've received.
• Use anecdotes to showcase how existing customers love your solution.

Use this product testimonial slide template to showcase your own customer reviews.

Call-to-Action (CTA)

Now it's time to tell your viewers what you expect from them. Your call to action will depend on your audience.

It will also depend on the goal of your product presentations, which we'll discuss in the next section.

During in-house product presentations, you might want to ask for feedback from different departments. At a trade show, you might ask to meet prospective customers to meet you at the booth to make purchases.

During B2B presentations, you might request time for questions and more. Ultimately the goal is to get customers to purchase your product.

Most businesses have confidence in their ability to make excellent products. However, they struggle to commercialize or bring in revenues from those products.

Why's that? The attention spans of people in this tech-driven society are shrinking. And the reality is that people no longer have enough time to sit through mediocre product presentations.

Want to drive sales or get a positive return on investment for your product? Then you've got to make your product presentations compelling.

Let's show you how to create compelling product presentations that capture the important elements we've highlighted above.

Step 1: Define Your Goals

Whether you're presenting a new, rebranded or upgraded product, the first thing you need to do is to define your goals and objectives.

Let's say you've launched a new line of products into the market. Firstly, you'll have to spell out what you're looking to achieve with your product presentation?

• Do you want to get investors' buy-in to expand production capacity?
• Do you want to secure more funding from management to produce more units?
• Are you looking to secure partnerships with distributors, retailers or franchisees? Or you want to introduce the new product to your prospects or client.

Secondly, reiterate why it's important for you and your team to achieve these goals? For example, as you'd expect, securing partnerships with distributors could help:

• Expand your product reach
• Boost product sales and revenue
• Increase market share and more

Next, you want to highlight how you intend to communicate with your audience. Also, be clear about what you want your audience to do after watching your presentation.

Do you want your prospects to call you or buy one year's supply of your product? What about in-house presentations? Do you want the sales and marketing team to develop a strategy to introduce the product into a new market? Your presentations should answer these questions in a convincing way.

It makes sense, right? Lastly, remember to make your goals specific, measurable, attainable, realistic and time-bound (SMART).

The success of your presentation is measured by whether your audience understands and acts on your message. Therefore consider your goals in every slide and include a clear call to action.

Not sure how to set SMART goals for your product? Go ahead and use the worksheet below to jumpstart your creativity.

Step 2: Figure Out What Your Audience Needs

If you want to pique your audience's interest in your product, you'll have to figure out what matters most to them and serve it to them. This is what sets successful brands apart.

Don't make the mistake of assuming you know what your target audience wants, which is a trap many businesses fall into. Rather go ahead do these things:

• Perform in-depth research into your audience
• Develop buyer personas
• Delve into customer data to monitor patterns or trends
• Keep an eye on social media, public forums and industry publications

We get it. You've probably gone through this process during product development. Now you're wondering why it matters during the presentation?

Here's what you should know. Getting access to information is much easier than ever. As a result, potential buyers extensively research products and scan competitors' offerings before making purchases.

So your presentation is an opportunity to demonstrate that you not only understand their pain points, but your products can make their life or business better.

Step 3: Create an Outline

The next step is to outline the main points you want to hit during your presentation.

During presentations, there are usually a lot of key points to cover. Creating an outline helps you ensure things don't fall through the cracks.

First, decide the topics you want to cover and the sequence to present them. Then dedicate a slide to show the outline to your audience. This will give them an idea of what to expect and make your delivery insightful.

The outline we've shared above is an excellent place to start. You can use the template below to organize your ideas in a sequential manner and logical flow.

Step 4: Pick Out the Right Tool and Template

Presenting your product or services is an art. You need a rich blend of visually appealing slides and powerful delivery to make it effective.

Achieving this may require long hours of planning, strategy, design and organization. You'd have to craft an outline, prepare your slide notes, source royalty-free visuals and use them to design your slides.

Pretty tedious, right. Templates and tools come in handy, making your work easier and faster.

Templates reduce the time it takes to make eye-catching and engaging product presentation slides. In addition, they provide direction on how to keep your content organized and impactful.

Most tools are fairly limited in terms of features and how much you can customize them. However, Visme is an exception to this.

Visme's product presentation templates make it super-easy for anyone to create eye-catching product presentations. The tool has a rich library of templates, tools and visual aids to help you present your product to the world with style and poise.

These ready-made templates are not only customizable, but they cut across any product or niche you can think of. All you have to do is input your content and your product presentation is ready to go.

Using templates like the one below is a great starting point.

Step 5: Make Your Content Relevant and Compelling

Creating relevant and convincing content is the key to nailing your product presentation.

The other ideas we've shared will make your content more effective. But an excellent presentation begins and ends with great content. It has the potential to capture the hearts and minds of viewers and connect them with your solution.

Don't just assume you can wing it by putting less effort into developing compelling content. You'll need to spend a lot of time researching, brainstorming and writing out the key points relevant to your audiences.

For example, some customers may care more about product quality than price. On the other hand, convenience and ease of use could be a primary concern for other prospects.

While your presentation should be brief, the value proposition should be at the heart of your sales pitch. You want to focus on how the product will benefit the customer rather than the aesthetics.

Here's an Airbnb-inspired slide template that focuses on product benefits:

Start by describing the world your customers will enjoy after purchase. And be sure to quickly convey what makes your product different.

For instance, the process of buying and installing new equipment can sometimes be tricky and demanding. But it helps companies bring down costs, increase productivity and revenue.

Your content should communicate the problem and what the prospect will enjoy after buying your product. Offering additional perks like pre-purchase and after-sales support can further convince customers to buy.

Step 6: Bring Your Presentation to Life With Attractive Designs

Think about the last time you sat through a dull presentation.

• What were the slide designs like?
• Was the color scheme dull or monotonous?
• Were the visual aids clumsy and difficult to understand?
• Were there too many ideas crammed on each slide?

You probably zoned away during the presentation. Like you, other people feel the same way about terrible slide decks.

The demand for creative and engaging visual content is at an all-time high. Therefore if you're going to attract audience attention, you need stunning product presentation designs like the one below.

Regardless of how amazing the quality of your content may be, a poor slide design can be frustrating to watch.

Not only will it hurt your product presentation, but it could undermine your credibility. So, you want to ensure your slide design is not only professional but has a clean and organized layout.

Here's how to get savvy with your slide design.

• Use legible fonts and stick with a minimum of three fonts throughout your slide deck.
• Avoid using too many colors in your presentation.
• Be sure there's a strong contrast between your text color and background color.
• Tailor your typography, color scheme and visual language to your brand identity .
• Format your text, images and design element to achieve perfection.

Visme templates incorporate eye-catching images, excellent data visualizations and powerful typography to make your slide decks attractive .

Go ahead and watch the video below to learn design tips for creating awesome presentations.

Step 7: Use High-quality Graphics and Visual Aids

Incorporating quality visual aids into your product presentation is a must.

Why does it matter? The thing is, you've put in a lot of time and effort into preparing for your big day. So you certainly don't want your prospects to leave the room recalling only a tiny fraction of what you said.

According to a study, 65% of people are visual learners. So adding stunning visuals in your presentations ensures the odds are stacked in your favor.

No matter the type of audience you're looking to reach. Impactful visuals help you communicate your message and ideas more effectively. Best of all, they grab and retain audience attention, build solid emotional connections and keep your presentation on track.

Avoid using pixelated or cheesy images. Even more, stay away from generic stock art, copyrighted or watermarked visuals available. Rather source top-quality photos that enhance your presentation.

Just like it's important to stick to one main idea per slide, use one or two images per slide. But, again, the key is to use images that convey your message in the most compelling way possible.

Whether you're visualizing financial data or showcasing product features, Visme offers a wide range of visual aids to make your product presentations shine, including:

• Premium and royalty-free images
• Short videos and animations
• Charts and graphs
• Scatter plots

… and much more.

You don't need to entirely create visual product presentations from scratch. Instead, give yourself a head start by using a modern presentation theme like this one.

Step 8: Determine Follow-Up Questions and Provide Answers

At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product.

Typically prospective customers ask questions to know if the product is a right fit for their organization. These questions could be along the lines of:

• Scalability
• Quality assurance
• Ease of use
• After-sales support and more

For example, let's say you've built a digital product like customer relationship management (CRM) software. Prospects could ask questions such as:

• Is your software scalable?
• Will it support our company's growth and future expansion plans?
• How will the tool help us manage our day-to-day process?
• How will the product help our business grow sales, gain a competitive advantage or increase market share?

Most clients could even ask for a live demo or a trial of your software.

Preparing for potential questions will help you avoid getting caught off-guard. It also shows you clearly understand your prospect's needs.

Answering these questions will wow your audience, boost their confidence in your product and help you close the deal.

Step 9: Run It by Your Team and Incorporate Feedback

You've spent time designing your slide and putting your ideas together. Great job. Now your presentation needs a few rounds of edits to make it shine.

Here's how to polish your presentation to make it pop.

• Keep editing aggressively until your presentation is clear and free of fluff. The goal is to improve language accuracy, flow and overall legibility.
• Be sure to weed out anything that doesn't relate to the core message.
• Run it by your mentor and team members, get their feedback and incorporate it into your product presentation.

Getting a fresh pair of eyes to look at your presentation can help you refine it, even if you're a good editor.

Here's the deal. When editing your presentation, your brain could instinctively fill in the gaps with what you wanted to say. But other editors could readily flag errors or point out areas where you aren't expressing your ideas clearly.

Peer editing may seem daunting. But Visme makes it super-easy for you to collaborate with your team. You can share your presentation online with peers. Also, you can download it in HTML5 (with animations) or PDF format and share it via email or other file-sharing platforms.

If you don't have anyone within reach, automated writing assistants like Grammarly and ProWritingAid could come in handy.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Step 10: Practice Your Presentation

If you want to deliver captivating business presentations , rehearse till you become perfect.

Why does it matter anyway? After all, you've gone through the entire product development process and have a good grasp of the product.

Notable speakers like Steve Jobs and Dr. Jill Bolte-Taylor practiced their speeches many times before delivering speeches before getting on stage. And guess what! They nailed it every single time.

Steve Job's rehearsal routine and his ability to communicate their ideas persuasively drove massive sales for Apple products. It has also played a vital role in the success of the Apple brand.

Rehearsals grow your confidence and make you familiar with the key points. As you rehearse, you have a great opportunity to:

• Weed out the irrelevant points or jargon in your presentations
• Try something new (like a strong opening or pause to play a clip)
• Streamline your presentations for the allotted time

Practice your product presentations between five to ten times before the big day. You can do it alone (facing the mirror) on the first day.

Then you can practice before a small group of friends, family, colleagues. This will enable you to see reactions and get natural human feedback.

While you're at it, make sure to time yourself, record your practice sessions and take notes.

Feel free to enunciate tricky words and pause when you notice mistakes. Be sure to analyze, reanalyze and refine your presentation structure as you proceed.

Go ahead and review the recorded clips and feedback from your practice audience. Once done, you can then incorporate the feedback into your remaining practice sessions.

Remember, you shouldn't read your slide or deliver the presentation just the way you memorize it. The goal of rehearsals is to build enough confidence to:

• Avoid sounding rigid or too rehearsed
• Present your product or services without appearing unprepared
• Take questions and comments from your audience without getting lost or overwhelmed

You can learn more about memorizing your presentation and other practice techniques from the video below.

With the tips we've shared, the stage is set for a flawless product presentation.

But you need much more than perfect content and slide design to nail your product presentation .

What's more? You need to convey your message in a compelling and convincing manner. If your delivery is on point, you are on the right path to profitable sales.

Read on to learn how to deliver product presentations that drive action.

1. Start With a Bang

The beginning of your product presentation is super important. How you begin will determine how the rest of the presentation will go. If you start strong, the chances are that you'll end on a high.

Right off the bat, you need to grab your audience's attention, establish credibility and get them in the mood to listen to you.

Don't waste those precious opening minutes rambling on pointless details. Else they'll switch off and you may struggle to get back their attention.

There are many excellent ways to start your presentations off on the right foot.

• You can tell a captivating story about the circumstance that led you to make the product. If you're rebranding your product, you can talk about how the product has evolved.
• Quote shocking headlines, figures or statistics related to the purpose of your presentation. For example, you could cite statistics from a study or industry report highlighting the need for your product or solution.
• Ask a thought-provoking question that sparks curiosity and articulates the problem. For example, "do you spend too much time tracking inventory, leads or sales?" Or do you struggle to increase conversions for your business?
• Kick-off with a compelling image or video showing customer testimonials, reviews, live videos of customers using your product and much more.

Read on to learn more about starting your presentation on a perfect note.

Give your audience a sneak peek of what to expect from your presentation using the intuitive template below.

2. Tell a Story

Beyond the opening part, it's crucial to tell stories throughout your presentation. It is an excellent way to keep your audience engaged from start to finish.

Storytelling helps your audience connect and remember the main points of your presentation.

For example, you could tell a story about the existing problems in your niche before your product came on the scene.

Another angle could be how your product will change the trajectory of the industry. Using compelling statistics and figures in your storyline can help you build a strong case.

Be sure to use your product pitch as an avenue to convince prospective customers about the superiority of the product or services you're offering.

If you are selling a rebranded or repackaged product, this is your chance to dispel any doubts or false beliefs about your product. Reassure them of the benefits they will enjoy if they buy your product.

Use the template below to share compelling stories that drive interest in your product.

3. Prioritize Your Audience Needs

Your presentation should be designed to meet the needs of your audience. In other words, what benefits will your audience gain from your presentation?

When planning your presentation, make sure it is relevant to your target audience and piques their interest. Find out what your audience needs to know rather than focus on what you feel like telling them.

Customize your slide to address the subjects that are most important to your clients. Then, make your delivery simple enough for your audience to understand and respond.

During your presentation, you should also pay attention to the body language and reactions of your audience. Interpreting their moods and emotions can keep you track and help you achieve your presentation goals.

4. Keep It Short, Simple and Sweet

A product presentation isn't an academic presentation or keynote address. So you're not going to have all the time in the world. And, most of all, no one wants to sit for hours listening to a long presentation.

According to studies, attention levels during presentations dip substantially after 30 minutes.

While delivering your presentation, always remember that you won't have your prospect's time and patience for so long.

So you want to ask: What is the core message for my audience to take away? What's the least amount of time I need to convey the key points concisely?

Guy Kawasaki's 10/20/30 rule says that the ideal presentation should have no more than ten slides, last 20 minutes with a font size of at least 30 points.

Whichever rule you choose, make sure to keep your core message focused and brief. And if what you are planning to say doesn't add value to that core message, leave it out.

5. Maintain the Right Body Language

Body language or non-verbal cues play a critical role in your presentation. It can make all the difference between a successful presentation and a disastrous one.

Here's why. People pay 90% more attention to the tone of voice and body language than the actual words.

This means people don't just pay attention to what you're saying. They notice other non-verbal cues such as eye contact, facial expressions, gestures, postures and body movements. Having the correct body language can help you win over your audience and keep them hooked to your presentation,

Here are a few positive body language tips to help you connect with your audience.

• Wear a genuine smile
• Make every effort to stay relaxed
• Assume a power pose during your presentation
• Demonstrate your individuality, passion and interest in the subject
• Maintain eye contact with individual members of the audience
• Speak clearly and make your voice a little louder than you believe it should be
• Make use of the space and Interact with your audience as you move around the stage
• Don't speak too fast, but also don't speak too slowly
• Use occasional arm movements
• Don't slouch or lean over the podium
• Remember to breathe and take occasional pauses in-between speeches

Lastly, be confident in your ability. People won't trust anything you have to say if you don't sound authentic.

You've put in so much work to develop a great product. Don't lose your enthusiasm when you stand before your audience.

Do your best to speak about it from the heart. Doing this will leave a positive impression on your audience and inspire trust in your product.

6. Invite Questions From Your Audience

After your presentation, thank your audience for listening. You can further improve engagement by inviting your audience to ask questions.

Listen to the questions carefully and provide clear-cut answers. If you don't understand the question, feel free to ask for more clarification. Be honest with your audience and don't make promises you can't deliver.

7. Leave a Lasting Impression

Ending your presentation poorly can sabotage all the efforts you've put in so far. Hence the need to conclude your presentation on a high.

Your conclusion should summarize the major points of the presentation. It should also leave a memorable impression in the minds of your audience and encourage them to take action.

There are many viable ways to create a memorable conclusion.

• You could reiterate the important points, such as your product benefits and unique value proposition.
• This could be an excellent opportunity to share compelling reviews and testimonials about your product. If your product has earned awards, recognitions and notable features, be sure to showcase it.
• Close with a story that refers back to the opening message.
• End with an interesting question you asked at the beginning of your presentation.
• Highlight compelling figures and case studies about your product.

For example, you could mention that your software has helped company A increase productivity and sales by 55%.

On a more practical note, imagine you offer on-demand delivery services. You could mention that your product has helped improve access to delivery services and cut down delivery expenses for more than 200,000 customers. Then go ahead and highlight how your prospects can enjoy these benefits too.

Make sure to add a clear and compelling call to action. Let them know what you expect from them and the next steps. For example, you could ask prospects to purchase a premium version of the software or buy a year's supply of your product.

Read this article to learn powerful and stylish ways to end your presentation .

Make Your Product Presentation Shine with Visme

There's no denying that crafting incredible product presentations can up your chances of closing more deals and driving sales for your product. In addition, it offers you a fantastic opportunity to pitch your product benefits and what sets you apart from competitors.

Now, you have some valuable tips to make your next product presentation successful. Make it a powerful and memorable one with these top-notch product presentation templates from Visme.

Looking to present your product to prospective clients and skyrocket sales? Visme has got your back. Our presentation software offers everything you need to create stunning slide decks.

Create beautiful presentations faster with Visme.

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

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Product Launch PowerPoint Templates & Slide Design for Presentations

Download 100% editable product launch PowerPoint templates and slide designs for presentations. Our editable product launch presentation templates can help to prepare awesome business development plans in PowerPoint or Google Slides by reusing pre-made product launch slides.

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Agile Product Release PowerPoint Roadmap Template

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Product Vision Board Template for PowerPoint

A product launch slide for PowerPoint can help present the activities involved in launching a new product to the market by clearly explaining the actions to be taken.

In this section, you can find product launch timeline template designs and download pre-made product launch templates with visual graphics, visual metaphors, and aids that will help to engage your audience.

If you are looking for a visually appealing product launch PPT template, our 100% editable diagrams and product launch timelines can be helpful. Present the different stages of a product launch (pre-launch, launch, and post-launch) clearly with visually appealing slides, and prepare outstanding Go-to-Market strategy plans.

In this section, you can find presentation slides relevant to product launch, including visual metaphors such as rocket ships, space rockets, and timelines that will help deliver a message visually to an audience.

Combine excellent product launch slides with GTM templates to prepare a step-by-step plan to launch a product to an existing or new market successfully.

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How to launch a product: Your complete guide

What is a product launch.

A product launch is a process in which a new product or service is brought to market by a company. 

The primary purpose of a launch is to provoke a sense of anticipation and generate awareness of your product amongst your target audience.

As a collaborative exercise, product launches require input from different people within an organization to ensure the process is successful. These include sales , customer success , product, and product marketing.

How do you pitch a product launch?

An effective pitch is pivotal to the success of any product launch. To do this successfully, you must combine thorough research , meticulous preparation, and an engaging presentation.

Here are some tips to help you prepare for the product launch pitch:

• Don’t settle for second best. You need to pitch your product to an investor that ticks all the boxes. Conduct thorough research before pitching so you’re not wasting your time and that of your attendees. Preparation is key to helping you find the right investor – don’t try taking any shortcuts.
• Make a good first impression. Investors team up with people they know, like, and trust – you never get a second chance to make a good first impression. You need to take this opportunity to ensure you convince a potential investor that you’re the right person to deliver on your promises and release a successful product.
• Be confident, but not presumptuous. While investors want to see a confident pitch, it isn’t appropriate to be overly confident. For example, insisting a potential investor sign a non-disclosure agreement isn’t acceptable. Bide your time, nail that all-important first impression, and focus on the specifics when/if the time comes.
• Include data in your pitch. Never underestimate the importance of data . Numbers can be your perfect ally if you’re faced with tricky questions or have to support claims made in your pitch. Always be sure to say where you got your data from, include comprehensive, granular information, and select stats that meet the requirements of your audience.
• Prepare for criticism. It’s important to prepare yourself for a tough crowd. You need to develop a thick skin and take potential criticism on the chin. Keep your eye fixed firmly on the importance of securing your investment, stay composed, and don’t get defensive.

What’s important when launching a new product?

Product differentiation.

Differentiating your product sets it aside from the competition and provides your target personas with a distinct reason to opt for your company – if competing products aren’t offering the same features, where else can they go?

As a product marketer, grasping the significance of product differentiation is essential for the triumph of your new product launch. Setting your product apart from the competition is crucial because it offers a compelling reason for your target audience to choose your product over market alternatives. 

This differentiation not only attracts customers but also justifies the introduction of higher price points . In a market where uniqueness is highly valued, offering a product that stands out can significantly increase consumer interest and willingness to pay more.

Differentiation should go beyond mere features; it must address a specific need or pain point not being met by existing products. This approach is effective for both attracting new customers and maintaining the interest of current ones. 

Your communication strategy should aim to humanize your product, making it relatable and easily understandable to your audience. Clear articulation of how your product alleviates a particular problem can establish a stronger connection with customers, building trust and enhancing the perceived value of your product. 

Remember, avoiding technical jargon and speaking in terms your customers can understand is key to making your product relatable on a human level. This strategy can significantly accelerate adoption and drive success for your new product launch.

Which KPIs and metrics are important when launching products?

When launching a product, focusing on key performance indicators (KPIs) and metrics that truly matter is essential. Revenue should be at the forefront of these metrics . Surprisingly, many teams overlook setting a clear revenue target, yet without this, it's challenging to gauge the success of your launch. Knowing the revenue you aim to generate gives direction and purpose to your launch strategy.

Moreover, dissecting the revenue goal, especially for global businesses, is vital. This means setting regional revenue targets and considering the unique business and pipeline objectives of local sales and marketing leaders. Different regions may contribute differently to the overall goal, as market challenges and customer pain points can vary significantly from one area to another.

Your product’s value proposition should be clear and quantifiable. In the B2B sector , this often boils down to three core benefits: Enabling customers to make money, saving time or reducing costs, and minimizing risk. These benefits must be backed by hard data.

Merely stating that your product is faster or better isn’t enough. It's about providing specific, quantifiable values that the product delivers, which can make a real difference in your customer's operations.

For instance, if your product automates a process, quantify the efficiency gains. Detail how many people are required for the task, the time taken before and after implementing your product, and the overall efficiency improvements. These data points are crucial in justifying your product's value and setting it apart from competitors.

Another critical aspect is understanding your competition. Determine how many competitors you aim to displace with your launch and how you will handle objections.

Finally, triangulating personas and understanding geographic trends and nuances are crucial in tailoring your launch to specific markets and customer segments. These factors are integral to a successful product launch and should be a central part of your strategy.

It’s natural for companies to try their utmost to differentiate themselves from the competition – but what do you do if you’re truly struggling to set yourself apart from market alternatives?

How to work with product management teams

An effective working dynamic plays a crucial role in companies achieving their short and long-term goals, and product management and product marketing teams are by no means exempt from this rationale. 

As a product marketer, your collaboration with the product management team is crucial to identify performance metrics that matter to the end-user. It's essential to challenge your product teams if they aren't providing the insights you need to market effectively. Product development focuses on innovation and feature creation, but your role is to translate these features into benefits that resonate with potential buyers.

Product teams may excel in creating new features, but the real question is whether these features address the actual needs of the end-user. To find this out, dig into the conversations product teams have had with users. For instance, if the product team mentions that a new feature can reduce a three-person, two-day task to a two-hour solo job, that's a goldmine for your marketing narrative.

However, if the product team's insights lack depth, don't hesitate to push back. Your ability to sell the product and drive company revenue hinges on quantifying the product's value. Without concrete data from the product team, your marketing efforts might not reach their full potential.

Customers face difficulty in choosing between multiple options when none of them clearly quantify their value. If your product is the only one in the market that articulates its value in clear, measurable terms, it stands a higher chance of being chosen. In today's competitive landscape , a product that can demonstrate tangible benefits clearly and concisely is more likely to win the customer's favor.

Aligning metrics with the sales cycle 

Some sales cycles are much longer than 30 days, so there are low indicators of seeing that metric until months out. 

In aligning metrics with the sales cycle, particularly for revenue measurement, it's crucial to adopt a holistic approach. Start by looking at the overall revenue of the business yearly. Break this down by region – diving into your geographic data – and product to understand where your growth expectations lie. 

This approach allows you to set nuanced revenue goals for each product, taking into account regional adoption rates and market feedback.

For instance, you might anticipate initial adoption in the U.S. and delay the push in Europe based on market signals. This decision should reflect the way your business is segmented across different regions. Such an approach helps in setting realistic and targeted revenue goals.

When setting these goals, integrate them with the broader business strategy. This step is often overlooked, as many businesses adopt a more generic approach, launching products globally without clear revenue sources. 

A more analytical strategy, where you identify specific regional needs and how your product addresses them, can lead to more successful outcomes. For example, if a significant portion of your revenue is expected to come from the APAC region, tailor your strategy to meet the specific needs of that market.

While revenue is the primary metric, several sub-metrics under it need attention. These finer details make the goals actionable and give every team a clear understanding of their responsibilities. 

For regional teams, develop specific programs with clear markers to ensure alignment with the overarching revenue goals. This targeted approach, based on thorough analysis and realistic goal-setting, can significantly enhance the effectiveness of your product launch.

The importance of the post-launch process

While companies are often thorough when completing the stages up to a product being released, companies are sometimes guilty of neglecting the post-launch process , despite its importance to ensuring a product’s sustained success.

How to use market research during a product launch

Market research plays a fundamental role in ensuring your product launch is executed to perfection. If you cut corners, not only will you be running the risk of attracting negative personas , but your lack of preparation could even benefit your competitors.

The good news is conducting market research is easier than it’s ever been before, with a host of dedicated customer and market tools available to help you gather essential qualitative and quantitative data .

Common barriers when launching a product (and how to overcome them)

As is the case with any process, there are common barriers that product marketers may encounter when launching a product. These include:

• Customers resisting change
• Lack of market understanding
• No in-house training
• Inaccurate personas
• Too much innovation
• Demand outstrips supply
• Pain points aren’t addressed
• Poor pricing strategy
• Lack of communication

How do I start launching a product?

A product launch feels like a huge undertaking, but without enough planning, customer, and market research, and overall preparation, it's impossible to expect anything to happen.

The key to success is understanding where you should focus your efforts and how to manage each step of the process.

The launch process is split into three sections: Pre-launch, the launch itself, and post-launch. There are certain steps you need to take throughout this process to achieve and surpass your goals.

How to prepare for a product launch

Preparing for a product launch involves adapting to different phases, each with its unique set of tasks and focus areas.

In the early stages, your days as a product marketer are predominantly dedicated to research and data assessment. This phase requires significant solitary time to delve into understanding market opportunities, analyzing trends, and identifying customer needs. It's a period of intense focus, where much of your time might be spent in deep analysis and strategizing.

As the product development progresses and you move closer to the execution stage, your role becomes more collaborative and dynamic. This phase involves frequent interactions with various teams across the organization. You'll find yourself leading meetings, creating marketing materials, gathering feedback, and coordinating efforts to ensure everything aligns perfectly for the launch.

Throughout these stages, your role is central to the product's journey. You act as the linchpin connecting different departments – from sales and marketing to the product team. This requires a balance between focused individual work and collaborative efforts. 

Always be ready to switch gears, from deep strategic thinking to active cross-functional collaboration, as you guide the product toward a successful launch.

The steps involved in the pre-launch process

The pre-launch process of a product is multifaceted and complex, often likened to the submerged part of an iceberg, with the launch being just the visible tip. This process starts well before the actual ideation, focusing initially on thoroughly understanding customer needs. It's critical to ensure that every step of product development aligns with these needs.

As the product develops, it's vital to continually revisit the market to adapt and refine both the product and its messaging . This iterative process is essential to stay on track with market demands and customer expectations. Throughout this phase, your goal is to align all elements of the product and its promotion, ensuring they are ready for a seamless launch.

Coordination and clear communication across various teams are key. Everyone involved in the launch should be aware of the goals, targets, and the specific audience you aim to reach. As a leader, you need to ensure that the entire team is aligned and moving in the right direction.

On the day of the launch, your focus shifts to execution. All the preparatory work culminates in this moment, and the emphasis is on implementing the plans you've laid out. However, the work doesn't stop there. Post-launch, you should be ready to iterate and make adjustments based on feedback and market response. 

This ongoing process is crucial for the long-term success of the product.

How to get salespeople excited about your launch

Salespeople are pivotal to the success of a product marketing team. 

You can put hours upon hours into nailing your product’s positioning and messaging but the reality is all that hard work can be undone in a matter of minutes if it’s not understood and acted on by your sales teams.

Here are some tips on how you can get salespeople excited about your product launch:

1. Use real-life anecdotes

You telling salespeople your new product or feature is great and that your audience will love it is one thing, your target market telling them is another.

At the end of the day, at the most basic level, sales reps’ primary aim is to sell. The more convinced they are that what you’re telling them will help them do that, the more likely they are to sit up and listen – and what illustrates that better than active testimonials?

So, if you have a beta version that’s been rolled out to X number of customers, pick their brains, compile their feedback , and let them do some of the pitchings for you. If you don’t have any pilot results, the next best alternative is your data. 

Presumably, you ran some research before going ahead with the new product or feature you’re about to launch (if you didn’t, eek!), so use those numbers to back yourself up.

For example, going in with this:

“Our research showed 65% of lost customers didn’t convert because we didn’t have this feature, so the fact we now have it will improve your odds of closing deals.”

Is way stronger than:

“We’ve decided to add this feature to product X and it does this, this, and this…”

Go in with a role reversal approach. This time, you’re the sellers and they’re the market. Sell your product or feature to them.

2. Make it interactive

Instead of speaking to your sales team for 15, 20, or 30 minutes, mix it up by incorporating a bit of role-playing. As well as being more engaging, it’ll help them contextualize what you’re telling them and offer up some practical pitching tips, too.

Tip #1: Make sure the people involved with the role-play are up for it and enthusiastic. Two people begrudgingly and half-heartedly acting in front of a room of sales reps won’t harbor the results you’re after.

Tip #2 : Consider using your reps as the stars of the show. We’ll touch on this in more detail a little later on but often, salespeople are more likely to listen to other salespeople, so capitalizing on this might make everyone more receptive to your efforts.

3. Use gamification

A lot of sales departments gamify their targets and day-to-day. The first person to reach X sales might get an early Friday finish. Every Thursday they might run a raffle. They might have an ongoing, quarterly leaderboard, and so on.

If it works, it works, so get on their wavelength and consider adding an element of gamification to your launch.

For example:

• The first rep to make $XXXX in sales gets a $100 voucher, the second $75, and the third $50, or
• The rep at the top of the deals closed leaderboard at the end of month one gets half a day in lieu.

Use your imagination, factor in what works best for your set-up, and of course, remember to run your idea by the departmental heads first.

4. Split it up

From features to pricing to sales enablement collateral to messaging to demos to… you get the gist, there’s a lot you need to communicate with sales teams before launch. 

So, instead of overwhelming them with info in one not-so-swift swoop, think about breaking it up into weekly sessions on specific subjects.

• Week 1: Product features, benefits, and pricing
• Week 2: Messaging, positioning, and marketing
• Week 3: Sales enablement collateral, etc.

There are studies out there that show our attention spans are as short as 14 minutes and after that window’s passed, people start to drift out of focus. With that in mind, maybe try to keep each of your meetings within or around a quarter of an hour.

5. Star your salespeople

We promised we’d expand on this point earlier, and here we are. Rightly or wrongly, salespeople can be more inclined to pay attention to their own and whether we agree with it or not, it makes sense to take whichever approach is going to be most effective.

In practice, you could look to do this in a couple of ways:

Option 1: Sticking with the role-play idea, instead of using people from your product marketing team, recruit people from sales – just make sure you clue them up on the product or feature in advance.

Option 2: Get your reps to deliver all or part of your meetings. If you do go with this tactic though, just make sure you properly train them beforehand and you or someone else from your team is present to make sure they stick to the script and have support if any questions arise they’re unable to answer.

One last thing worth bearing in mind for this one is which salespeople you choose. To be truly effective the person/people you pick should be top performers and well-respected among the team.

6. Lead by example

Okay, so this one might sound basic, but it’s important. If you want your sales teams to be excited you need to emit that kind of vibe – and that means presenting with gusto and showing you’re genuinely pumped.

Being a great presenter is a skill and we don’t think it’s right to say “If you’re not comfortable doing it yourself, pass it on to someone else in the team who’s good at it.” It’s cliche, we know, but practice does make perfect, so use your launch meetings as an opportunity to grow and the more you do the better you’ll be.

Here are a few quick-fire tips to help you nail the essentials:

• Do a practice run before you stand in front of sales
• Come prepared with a few prompts as a safety blanket
• Assert yourself both physically and vocally
• Sit or stand upright, use gestures, and be mindful of your facial expressions
• Speak confidently and loudly (without bellowing!)
• Make eye contact with those in the room
• Ask questions to get people involved
• Don’t speak too quickly or slowly
• Make sure your nerves don’t make you monotone
• Remember to breathe and take a few sips of water if you need it.

7. Ask for feedback

This’ll help salespeople feel invested in the process and like they have a say.

Tip: Not everyone likes sharing their thoughts in front of a room full of people so make sure you provide a more anonymous forum for them, too.

Remember though, just because you ask for feedback doesn’t mean you have to act on it but if you don’t, be sure to thank the person anyway and explain why their comments aren’t being taken any further right now.

How to market a new product feature

After endless meetings and hours of research, you’ve finally got confirmation feature X is coming soon. Fantastic. You already know how much it’s going to help your customers and why it puts you above your competition, but, do they?

For existing customers, it gives them a reason to stay, and for prospects, it gives them a reason to come. So, to make sure they’re all as excited about the feature as you are, you need a marketing strategy that covers all bases.

If your new feature’s going to revolutionize what you already offer, get people geared up for the announcement with some teaser messages.

Don’t go too hard on this stage though – otherwise, you run the risk of wearing people down before the big day, just scheduling a post or two across your social media platforms will do. Here are a couple of ideas:

• A post outlining some of the benefits that come hand-in-hand with your new feature
• If applicable, a picture or video of your new feature in action along with a “coming soon” message – something simple and intriguing like “Keep your eyes peeled, we’ve got an exciting announcement coming next week.”

Update your collateral

Behind the scenes, you’ll need to think about incorporating your new feature into any existing collateral , like:

• Dedicated landing pages
• Social media bios
• Sales collateral
• Product descriptions
• Offline collateral (brochures, flyers, etc.)

This bit doesn’t need to be too time-intensive and usually won’t require a full rewrite, but just think about how you can shout about its benefits and let people know it exists.

You don’t want to put this live before launch day, but if you get it drafted and approved ahead of time it’s then at least ready to be switched over straight away.

Email your database

Existing customers

Make sure you don’t let the prospect of new sales distract you from communicating your improvements with existing customers.

Although they might not bring more revenue in the short term if this new feature results in ongoing loyalty they’ll be the ones benefiting your bottom line in the long term.

In the run-up to or on the day of the release, schedule an email with important information like:

• What the new feature is
• How it works
• How it’ll benefit them
• Where they can go for extra support

While we’re on the subject of current customers, don’t forget to think about cross-selling opportunities; but also don’t bombard every single contact. To fit the criteria for cross-selling the person or company should:

• Not already have the product that’s now got the new feature
• Already have a product or service with you that compliments this one

And let them know you know they’re already a customer by opening with something like “We know you’ve already got our [insert product] and we thought you might find [insert product] useful, too…”

Now, this is the exciting bit. If someone was interested in your product in the past but didn’t take the plunge, this new feature could be the nudge over the sales line they needed.

You need to arm prospects with all the information you gave your existing customers as well as some important additions – so don’t try and take shortcuts with the same template:

• A general overview of the whole product
• Why they should choose you over your competitors

Tip: For a second stab at making sure everyone sees your announcement, consider mentioning it in your newsletters, too (if you send them).

Create a landing page

Bespoke landing pages are a great way to capture new leads and increase conversion rates. Start by making sure you’ve got all these elements on it:

• A catchy headline
• Your branding and logo
• A clear description of your product
• Persuasive USPs and benefits
• Top-quality, relevant pictures
• Contact details
• An actionable CTA

Once you’re happy with what you’ve got, this can be used in your email and social media (paid and organic) campaigns.

Spread the word on social

Different audiences are on different mediums , and, as we all know, there’s no guarantee your emails will be opened. So, to make sure your message reaches as many people as possible, plan some social media activity around your new feature.

If you can, it’s a good idea to create some custom, branded imagery to support your efforts, too. After all, this is all about your product.

Last but not least, if you want to target specific clusters of people consider investing in a few paid social posts.

Press release

It’s up to you to gauge whether or not a press release is worthwhile for your feature, but if it is, it could be a relatively easy and cost-effective way to get your name in some local and industry-specific publications.

Tip: Get some advice on how to write a newsworthy press release here .

Signs your feature might be picked up by the press:

• It’s environmentally friendly
• It’s something no one’s done before
• Its benefits are groundbreaking

Train your sales team

And finally, don’t forget to educate your sales reps on everything they need to know. After all, what use are great marketing emails if the prospect then reaches out to a sales rep who makes no mention of the new feature whatsoever?

So, get your teams in a room and arm them with things like:

• Core benefits of the new feature
• How it works with the product’s existing features
• Key terms to use when talking about it
• If it affects pricing, let them know how

It might also be worth knocking up a simple one-pager with all this information so they have it to refer to when they want, as much as they want.

What is the product launch process?

The product launch process refers to the steps companies follow when taking a product to market.

Processes vary depending on factors such as product type, industry, level of investment, forecast ROI, and so on.

Typically, the process involves:

• Identifying and targeting segments
• Designing product packaging
• Drafting slogans, taglines, and marketing campaigns
• Conducting competitive analysis
• Consulting PR firms
• Creating a product sheet detailing the features of your product or service
• Launching or updating company websites
• Advertising the product
• Promoting the product in the media

What are the different launch tactics?

There are three types of product launch tactics:

• New value creation: These grow your company’s revenue streams and are new products or features that further address your customer’s needs.
• Maintenance and support releases: These releases are focused on preserving the revenue of your products that’re already on the market. You need to make sure that you make continuous changes to your offering to ensure that customer expectations are being met.
• Internal product releases: Though these releases aren’t public facing, this doesn’t mean they’re less important than new value creation or maintenance and support releases. They support the day-to-day running of your product.

How can I introduce my product online?

When you’re launching a product online, you need to complete five essential steps:

• Research your competitors
• Understand your audience
• Engage in product storytelling
• Write a marketing plan
• Launch your product

How do you write a new product announcement?

1) know your audience.

It’s essential to understand who the audience is that you’re catering to. The tone of your messaging will be dictated by the age of your audience, where they’re from, their interests, and so on. It’s fundamental to get this spot on – failing to do so will see your announcement fall short.

2) Be succinct

Keep things simple and be succinct in your approach. Adopt a simple approach, and start your announcement by simply telling the audience you’re releasing a new product. Never go into full sales mode from the offset – you can adopt this stance in the later stages of your announcement.

3) Describe the product

Unsurprisingly, your audience will need to know what they’d be getting if they were to invest in your product.

Outline the key USPs and main benefits. Don’t overcomplicate things – you need to make sure the audience identifies with why your product could be beneficial to them and meet their needs. Emphasize what they’ll accomplish, should they decide to invest.

4) Call to action

End the announcement with a rallying call that’ll entice your prospective buyer to put their hand in their pocket and buy the product.

What is a product launch checklist?

A product launch checklist refers to all of the steps a company needs to complete when releasing a new product.

Overseeing a new product launch is tough, but it forms a huge part of your role as a product marketer.

Granted, there may be times when tight deadlines leave you tearing your hair out, or poor planning and avoidable errors can frustrate you, but there’s an easy solution that’ll see you and your team over the line and keep key stakeholders happy: A watertight product launch formula – and we’re gonna tell you how to put it into action.

What are new product launch essentials?

As part of any product launch, certain things are indispensable as you and your team strive for success: Customer development, positioning and messaging, internal communication, effective planning, great content, and awesome team morale.

Customer development

Customer development is a term relating to understanding your customer.

Any great product launch is built on the knowledge you have about your customers; the more you know about them, the more equipped you are to launch a product that’s likely to tick all the boxes and address their pain points.

There’s an abundance of customer and market research tools designed to help you learn more about your prospective buyers – don’t put them to waste! Use them, delve into the data, ( qualitative, quantitative – or both), identify trends, and act on bonafide customer needs .

Positioning and messaging

This stage of a new product launch is based on three essential questions: Who is this product for? What does the product do? And most importantly, why is your product different?

To start with, familiarize yourself with these key terms:

• Target: Prospective customers you’re hoping will buy your product
• Segment : A defined group of people who have a particular attribute that makes your product or service attractive
• Brand: The name of your product
• Category: A competitive frame for the target audience. Consider who it is you’ll be competing against and think of a way to make your option more appealing
• USP : This is your unique selling point; what do you have that the competition doesn’t?
• Proof: Hard evidence to back up your claims

When you’re positioning your product and constructing your messaging , don’t just tell your customers what features are included as part of the package – they can find this information out for themselves. Explain why these features are going to make their lives easier, and why they should invest.

Internal communication

There’s no room for keeping secrets when you’re planning a new product launch; you need to be sure everyone contributing to the process is aware of your positioning, so communicate internally to align expectations.

Building customer relationships is essential, but internal teams also need to be pulling in the same direction and excited by the prospect of the new product launch, and if this means popping on a pot of freshly brewed coffee and doing overtime to build your bank of internal advocates, then so be it.

Product launches at big and small companies are planned to precision, and the same principle must apply to you.

Speak with multiple teams and pick their brains for ideas, before considering A) the impact each idea will have on the launch, B) whether you think the idea is feasible, and C) if you did include it in the launch, how easy would it be to test its effectiveness?

Planning allows you and your team to put contingencies in place to navigate any curve balls that may come your way. The process can be stressful enough as it is, so why make things harder for yourself?

Carefully map content

There are plenty of content and opps tools to help you create material that’ll make your competitors green with envy.

Remember, these will be the assets you’ll be using on the big day and form a critical part of your product launch plan, so don’t skimp on the details – they’re a big deal. There’s nothing worse than working tirelessly for weeks, sometimes months on end, only to let yourself down with mediocre assets to accompany your launch.

Always make sure content is relevant and measurable. Data and insights are invaluable when you’re launching a product, as they’ll essentially tell you if your product launch has been a resounding success or a terrible flop.

Also, never be afraid to tease your audience and give them hints about what’s to come when putting together your content plan.

Maintain team morale

Internal communication is the glue that holds any product launch plan together. If teams in the company are none the wiser, how can you possibly be expected to execute your launch to perfection?

When you're holding meetings , consider holding multiple sessions in which you can tailor your agenda to each relevant group of people.

For example, if you’re discussing sales enablement with the sales team, you don’t need non-sales staff there with you – their attention will wander and your big day could suffer as a consequence.

Keep your team motivated and keep calm; if you start to wobble, your panic will be noticeable and it can easily rub off on other members of the team.

11 tips on influencing and organizing launches

Influencing organizations and stakeholders to stick to your timelines is no easy feat. Everyone’s got their priorities and KPIs and convincing them to make time for yours too can be testing.

If you’re reading this though, take solace in that you’re not alone and hopefully, these 11 tips will help you shake up that internal shift and make your next project less taxing.

1. Paint the bigger picture

Whether it’s targeting a new audience to gain more of the market share, adding a new feature to retain more clients, or creating a whole new product to add another revenue stream, in theory, everything you do should be tied to an overarching business goal.

That in itself is your in, but it’s on you to explain how project X, Y, or Z is going to achieve that, and usually, being specific and data-driven is the best way. We know we’re oversimplifying it here but take a look at these two approaches:

Approach 1:

“We’re doing this because we’ve been targeted with reducing churn by 5% in the next quarter.”

Approach 2:

“We’ve been targeted with reducing churn by 5% next quarter and our research and data shows us 55% of churned users currently leave because we don’t have feature Y.

The interviews we’ve conducted with lost customers tell us 80% of them would have stayed if we added this feature already, so we are confident completing this project will directly correlate with a lower churn rate and $XXXX more in company revenue.”

The second is unarguably more compelling and it’d be pretty darn hard for anyone to turn that away, which leads us nicely into our next point…

2. Link it to their objectives

In a dream world, our first tip is enough to get everyone bought in. The reality is that’s not always the case though. Everyone’s got their objectives and if people have got to-do lists as long as their arm, justifying taking their eye off one of their balls to focus on yours can be… tricky.

So, if you can, find a way to tie your objectives into theirs. For example, for sales, a new feature might make it considerably easier to close deals which would directly correlate with their new business targets. For IT, it might mean a reduction in tickets. For customer service, it could be fewer inbound calls.

“Position the launch in the context of what’s in it for them and the greater impact of the business to get buy-in. Then, help them understand the driving reasons behind the deadlines; as a product marketing manager (PMM), you are perfectly suited to highlight the why behind deadlines [e.g. business impact, cross-functional partner needs, etc].”

Sapphire Reels , Director of Product Marketing at Atlassian

More often than not, there’ll always be a way to intertwine the two so take the time to work out what that connection is and then tailor your pitch to hone in on it. For this reason, it might be worth splitting your approach by department.

3. Segment your briefs and plans

As product marketers, we spend a lot of time segmenting a market and customers to get optimal results, so take that principle and apply it to internal stakeholders too. There are a few benefits to doing this:

• As we just touched on, you can position your project and requirements in a way that resonates with what matters most to each department/stakeholder. Because they will all care more and less about different things
• You can dedicate your time to them focusing solely on the facts that matter to them. Let’s be honest, we’ve all begrudgingly been in one of those 45-minute meetings where only five minutes of it have been relevant to us. It doesn’t engage people and in the long run, they’ll probably just stop turning up. So, instead of having one big meeting with everyone, consider setting up two or three shorter ones with individual departments.

Don’t stop your segmentation there though and if you’re building an internal roadmap, consider splitting them up too.

Because if you create a catch-all roadmap for sales, engineering, marketing, etc. you run the risk of diluting each’s tasks and responsibilities and people not paying attention to what they should be focusing on. If sales don’t need to know about a software migration IT will be doing in week five don’t bother them with it – and vice versa.

The simpler and easier you make everything to digest, take, and act on, the more likely you are to get the results you’re after.

“Create clarity for stakeholders over what is and isn't a launch blocker, as well as who owns what. This helps spread not just responsibility, but accountability.

"It also makes the launch a shared win, instead of PMMs or PMs win. Launch teams sink or swim, together! I find that a simple one-pager that divides the launch into key initiatives (e.g. legal, campaign, comms + PR) and assigns cross-functional owners, can help with this.”

Katherine Brittain , Director of Product Marketing at Monzo

4. Bring them into the process

There’s a theory in psychology called the IKEA effect which essentially says labor leads to love – i.e. if people help build something they’re more likely to like it than if it came pre-made. Well, the same concept can be applied to things that aren’t physical – like your plans and strategies.

People don’t like feeling left out or sheltered from discussions and decisions that impact them, and if they are, they’re more likely to be adverse to what comes next. So, bring your peers into the process early on, let them have a level of control, and just watch how much more passionate they become about the result.

“The greatest help here is this: Get people to be part of the plan creation. Set the goal, paint the north star, and then build the plan WITH them. When they have helped build the plan, with their input and expertise, they are more likely to want to see it come to fruition. Don't just make the plan and throw it at them, build it together as a team.”

RJ Gazarek , Principal Product Marketing Manager at SolarWinds

5. Think about who you’re talking to

Different people have different personalities and factoring these into your delivery can take the impact of what you’re saying to a whole new level. For example, if you know Sam from sales loves a good data-driven presentation, give it to him. If Carol from customer service prefers more of a story outlining the customer’s journey and perspective, try to give that to her, too.

For this exact reason, more and more companies are investing in workplace personality assessments – to help individuals and teams better communicate with one another. There are tons of really robust paid versions out there but if you want to test the waters, here are 14 free personality testing tools .

6. Be specific

Avoid being loose with what you’re after and when by. If you need task A completed by Jan 10th put that deadline on the individual and don’t give them any reason to be able to wiggle out of it on a technicality. Document it, share it, and remind them of it.

Tip: If it’s a long-running project, to prevent it from falling off other people’s radar, you could do something as simple as circulating an up-to-date version of each department’s roadmap , say, weekly or biweekly. This’ll take a matter of minutes and should serve as a regular prompt and keep others from forgetting their role.

As well as that, if someone’s deadline’s looming don’t leave it until the day of to ask for it. If you do and they’ve not done it, you’ve no chance of sticking to your timings. Instead, set a reminder in your diary to check in a few days before with a friendly nudge like:

“Hey, I’m just checking in to see if we’re all on track for the delivery of [insert task] by [insert date]? Let me know if you need anything else from me.”

Again, it doesn’t take long at your end and will hopefully stop things from slipping.

“Get face time with people to communicate the importance of collaboration. It helps to define exactly what's needed and why. Do your side of the work before you approach other teams – this may be a detailed plan, the what and why piece, and how it affects this individual. People appreciate when you acknowledge this may not be their core but that their support is crucial.”

Kirti Sharma , Director of Product Marketing at Adobe

7. Incorporate feedback

Now it goes without saying you can’t include everyone’s feedback, but if people take the time to give their input they like to know they’ve been heard. This one’s pretty simple but if you:

• Include their feedback, let them know, and thank them for the idea; or
• Don’t include their suggestion, let them know the rationale behind the why, and still thank them.

This all just ties back to being transparent and seen to value other people’s time and efforts – and we don’t need to tell you being a product marketer requires tip-top interpersonal skills.

“Get everyone's feedback and opinions and put them in three buckets:

1) Desirable. Great idea! It's a feature our clients will need in the future. Let's add it to the product roadmap.

2) Feasible. Yes, it can be done in this sprint.

3) Viable. This one is going to contribute to our long-term sustainability and growth. Let's add this to our product backlog.

This way everyone, even outside the PMM team, feels heard, accountable, and empowered. It's a great exercise for PMM to gather some outsider's perspective.”

Puja Shah , Sr. Marketing Programs Manager at whiz.ai

8. Keep people up to speed

Sticking with the transparency theme, make a point of keeping people in the loop and try to pencil something into everyone’s diary to make sure they commit to your catch-ups.

“In the words of our CMO, ‘over-communicate.’ It’s a great principle to use pre-launch as it forces you to stay in touch with your peers and people you need help from.”

Sean Broderick , Director of GTM & Product Marketing at Sitecore

Remember, though:

• These don’t have to be long. Short and sweet is generally best and it might be something as simple as a ten-minute huddle every Friday morning.
• Be flexible. Things change so don’t see your communication plan as set in stone and have contingency plans for if something doesn’t work out. For example, if a key stakeholder isn’t able to make it one week, could you record the meeting and email it? Or take notes to share? Or invite another representative from their team? There’ll always be another way.
• Don’t just be open about the positives. If people need to know about the negatives be upfront but just position them in a constructive way that doesn’t result in loss of confidence.

To make sure your catch-ups don’t derail and turn into a platform for people to vent or ask specific questions that could or should happen one-on-one or behind closed doors, send the invite out with a brief overview and agenda.

Just putting this in your diary to schedule weekly catch-ups around Project Z. Here’s the agenda:

1. Product marketing to give a status update.

2. Sales to give an update on deliverables.

3. Sales to outline any new barriers.

If you have any questions or issues outside of this, please come and speak to me separately before or after the meeting."

9. Prepare for objections

Is there anything less reassuring than when you ask someone a question and they’re visibly unable to answer it? Don’t fall into that trap.

It’s natural for people to have objections, but just make sure you explore them before you go into a meeting so you’re able to confidently answer them on the spot and shut down the opportunity for uncertainty – once you lose morale it can be tough to get back.

10. Know the numbers

To expand on our loss of confidence point, make sure you’ve got key numbers at the tip of your tongue throughout and use them where you can to make your updates easier to understand.

“We’ve migrated 45% of existing customers to the new platform.”

Sounds better and more credible than:

“We’ve started migrating some customers over to the new platform.”

No one’s going to sue you for not having a memory that hoards and regurgitates 25+ stats on command, but if you’ve not got them in your head, have them on paper so you can easily refer to and use them as and when needed.

11. Make it visual

Visuals and stories are much easier to remember than a reel of numbers so incorporate them as and where you can – it’s pretty much guaranteed that people will retain more of what you tell them.

If you’re turning your data into visuals just remember to:

• Keep them simple. If a standard pie chart will do it don’t go using a fancy alternative for the sake of it, and
• Don’t use words where you don’t need to. Your charts are visual aids and don’t need an in-depth explanation surrounding them.

It’s probably worth sharing these kinds of things post-meeting too so people can refer to them as and when they want and you get less of those “have you got” requests.

Finally, keep the visual element front of mind when you’re drawing up your roadmaps, too. The aim isn’t to showboat with an overly technical and complicated plan, it’s to make the document as easy as is humanly possible to follow, understand, and update.

“Ensure that you communicate clearly and efficiently. Avoid using technical terminology that is not understood by all and keep it simple.”

Malaz Idris , Product Marketing Lead at Emergn

9 things to remember for your next internal product launch

Internal communication plans are integral to the success of any new product or feature. But, with so much going on getting external launches prepared, making final tweaks, and chasing looming deadlines, they don’t always get the TLC they need.

So, whether you’re looking for ways to communicate your message better, increase adoption, improve your support set-up, or get everyone bought in, here are nine tips to help with all four.

1. Knowledge is power

Make sure you’re feeding the right people with the right information. It might sound obvious but it can still get missed.

Not enough information will leave people unprepared but overloading them can get them flustered. For example, does everyone need an in-depth understanding of your ongoing lead generation and marketing campaigns? Sales, marketing, and product, yes, but IT? Probably not.

That’s not to say you have to keep that kind of detail from them completely, but strengthen the uptake of the information you do give them by not sandwiching it in between all the irrelevant bits.

Tip: If you’re not confident you’re providing people with everything they need, ask them… which ties nicely to our next point.

2. Ask people what they want

Some product marketers have a great internal set-up where they, product, and sales get on like a house on fire… others don’t. It still applies to both scenarios, but if you’ve got friction with other departments letting them take a bit of the lead might help.

That doesn’t mean it’s a case of they say “jump” and you say “How high?”, but instead of just telling them “You’ll get this type of training on this day,” ask them what works best for them.

• Do morning or afternoon slots suit you better?
• Would they prefer in-person training or offline documents?
• Does anyone need a bit of one-to-one support?
• Is there anything they think could be improved from the last internal product launch?

It’ll shift the dynamic and show them you’re working together.

3. Timing is everything

Many people don’t like things being sprung on them last minute – especially stuff that directly impacts them. We’re not saying you have to involve every department in every stage, but if you’re discussing something today that’ll impact your customer support team in ten weeks, let them know about it sooner rather than later.

It’ll give them time to prepare, allow you to iron out any concerns that might arise, and make for a smoother journey all around.

Tip: If you’re not already, remember to bring key heads in from these departments when ideas are in the concept stage. Not only will it enrich their buy-in, but it’ll likely result in a stronger, more well-thought-out product full-stop.

4. Tell them how it benefits them

Be specific with your benefits, because every new product or feature will mean something different to each department.

Example: Let’s say you’re a financial services company and you’re launching a new app that enables customers to apply for credit, update their details, check their credit score, and speak to an advisor via live chat.

As much as we wish they were, your goals aren’t always aligned with other teams’, so, by showing how yours helps theirs, you’ll increase business-wide engagement and the overall success of the launch.

5. Variety is key

Everyone digests information differently so prepare a few types of collateral, like:

• One-page flyers
• Product brochures
• Presentations

All seven might be a bit much so if you’re not sure which would work best, going back to point two: Just ask. Different departments might be more receptive to different styles too, so remember to factor that into your plans.

Don’t forget to make it all accessible. Whether you’ve got one or six products in your portfolio, it’s a good idea to store all your collateral in a single place for everyone to access when they want – like a folder in your drive or an internal intranet system, for example. This’ll:

• Give everyone autonomy to refresh themselves as and when they want
• Enable teams to train recruits themselves
• Reduce the number of people coming to you asking for X, Y, or Z

It doesn’t need to be anything complicated, a simple file structure like this would do:

• New products
• Personal banking app
• Internal collateral
• One-page flier
• Presentation recording

6. Look at your language

Just because you know what something means it doesn’t mean your sales, customer service, or IT teams do, and if they struggle your customers have got no chance.

So, before you send any emails or hand out any collateral go through it all and check:

• It’s not got any jargon only you and your team use, and
• It’s not full of marketing lingo. Keep it simple and focus on the key messages and information its recipients need to take away.

Tip: To make sure nothing’s gone unnoticed, pass your collateral onto someone in the business (outside of your department) with a fresh pair of eyes and ask them to flag anything that trips them up.

7. Empower people

One surefire way to get people bought in is to empower them and there are a couple of ways you can go about this.

If you’re planning on running a training session with your sales team, instead of someone from the product marketing team hosting it, get someone from the sales department too. Rightly or wrongly, having “one of their own” presenting it can make some people more receptive.

To maintain some control and ensure accuracy, just be sure to send someone from your team to oversee the session and answer any questions.

Okay, so this one might need buy-in from someone more senior first, but, if you can, put some of the KPIs onto other teams.

If nothing before this has worked (which it should have!) we’re confident this one will because it directly impacts their numbers and departmental success.

Sticking with the personal banking example, although you might have an overarching adoption goal for existing customers, you could divide that goal up and put X amount on the customer service team, Y amount on your customer comms team, Z amount on the marketing team and some on yourself, of course.

But remember, it’s not a case of dumping a target on their desk and scarpering. You still play a pivotal role in helping them hit those KPIs.

8. Don’t launch and run

Keep you and your team visible and make sure everyone who could need help knows you’re on hand to support them by:

• Reminding them you’re around for questions or extra guidance – a simple email would do
• Running an internal incentive campaign – this could be a bit of fun, like a quiz or game, or a prize for the first person to achieve X conversions
• Asking sales and customer service teams how they’re getting on, what kind of feedback they’re hearing, and whether or not they think improvements could be made

9. Do a practice run

In the words of Neil Patel :

“When you rehearse the launch process, you ameliorate a significant risk. If you expect your launch to be successful, you must control the features of the launch that are within your control.”

A successful product launch hinges on a well-executed practice run. It's all about controlling what you can in advance. This rehearsal isn't just a formality; it's a vital part of the launch process, ensuring every team member, from production to sales and management, is fully prepared and in sync. 

By practicing, you transform potential chaos into coordinated precision, turning every involved individual into an integral part of a seamless launch. This preparation is the key to a launch that's not just good, but great.

Tips to ensure a successful product launch

Launching a new brand or product can be an exciting time. It’s a chance to show off your vision, make a splash, and get people talking about your company. But it isn’t always a smooth process.

According to research from the U.S. Bureau of Labor Statistics , approximately:

• 20% of new businesses fail during the first two years of being open,
• 45% during the first five years,
• 65% during the first ten years, and
• Only 25% of new businesses make it to 15 years or more.

If you want to maximize your chances of success, some key areas should be sufficiently developed before a launch.

Know your audience

Ensure you understand your target audience . After all, these are the people that’ll be buying your product. So, you need to identify:

• Target demographic information (age, income, location, etc)
• Challenges they face and how they’ll benefit from your product
• What your product can offer them that competing products don’t
• What they like, what similar products the majority purchase, etc.
• How they respond to certain marketing techniques
• Where their community is, and how they’re going to find out about your product

Develop a strong go-to-market (GTM) strategy

A solid GTM strategy’s essential for a successful product launch and can be used to improve team collaboration. It’s used as a way for an organization to bring a product to market and touches on three core components:

• Your target audience
• Your marketing plan
• Your sales strategy

Every product and business is different, meaning that the GTM strategy changes along with it, so you need to ensure that your entire team’s on the same page.

Market, market, market!

If you don’t market your product effectively, how will it reach your target audience? You need to ensure that you’re marketing before, during, and after the launch process, to reach the maximum amount of attention for your product.

Here are some key things to consider with your marketing:

• Create an email list before launching your product so you can communicate with your customers throughout the process.
• Create a social media plan – your customers need to know what to expect from you once you go live. Consider using tools like Instagram, Facebook, and Twitter to promote your launch, depending on your demographic’s most commonly used community.
• Post about your launch on your company blog. This way, you’re driving traffic and engagement toward your organization and product.

Launch products at the optimal time

If you launch too soon, your brand will be seen as new and unproven. If you launch too late, you won’t get much attention.

You need to determine when would be the best time to launch your product to receive the most engagement with your target customer base. Product launch metrics will help you identify the right time for putting your product on the market.

Be prepared, patient, and don’t rush

It takes time to build awareness, and you don’t want to make avoidable mistakes by rushing through the process.

Create checklists to ensure you’re meeting all the goals you and your company have set and be prepared for any wrenches in your plans by acknowledging potential challenges and how to overcome them.

Launch messaging

Messaging is the guiding force for everything you do in your product launch. What your product brings to the table, who it is for, why they care, and how they can help them accomplish their goals.

You can lay out the new product messaging in several formats but if you keep it simple, to a single page it works better for all your internal stakeholders who need to review, approve, and use it in their efforts of content, demand gen programs, and AR/PR.

Pro tip: Take a close look at all the great features in the new product, reviewing slides, documents, and info sessions with your product team. Get a demo or see a mockup if it is ready. Boil it down to a top-level message, and a few themes that support it.

Do some research as to how the market is talking about it, how competitors are positioning it if any, and how partners might be approaching it from their POV.

Launch messaging: single-page summary

What is the new product or feature about?

• Launch the main message. A one-liner about the new product or set of capabilities, supported by three to five launch themes
• Launch abstract. 50–70 words describing the launch key message and themes

Who is the new product launch for?

• ICP — ideal customer profile . Customer size (strategic, enterprise, mid-market, SMB), customer journeys/use cases that this new product applies to, customer geos/verticals, etc.
• Buyer Personas . From C-level to VP/Director to practitioners/users. IT and Line of Business as relevant

Why does the buyer care about this new product?

• Business and technology challenges (or pain points) for your buyer from the C-suite down to the practitioner

How does your product solve buyers’ pain points?

• Key features/capabilities of the product
• How does each feature or subset map to a customer benefit? Benefits could be monetary (increased revenue, a new line of business, lower costs, etc.) or efficiency (improved productivity, enhanced collaboration , faster time to market, etc.)

Press release headline

• Is your new product industry’s #1 in a market category, or most comprehensive, etc.? This is especially important if you’re trying to create a new category or improve your differentiation within a crowded market
• Go for a swagger statement but with proof points and features that support it

Launch goals and program management

Consider using a RACI or DACI framework to get the messaging finalized.

• Driver: Product Marketing
• Approver: GM / BU Leader, CEO, etc.
• Contributor: Product Management
• Informed: AR, PR, Program Management, Demand Gen, Content Marketing, etc.

Pro tip: Product marketing can lead a launch kickoff meeting in collaboration with program management, inviting internal stakeholders and the launch team.

Keep it short but the idea is to get everyone on the same page with your single-page messaging doc and get them pumped up on the upcoming launch.

Your launch goals may very well be determined by the scope of the product but also by your overall GTM strategy . As part of your launch plan, determine the key objectives and metrics of your launch along with these areas:

• Highlight tech innovation, vision, and leadership — drive awareness and adoption
• Showcase your product vis-à-vis your partner’s — drive joint GTM
• Focus on early adopter customers — drive upsell and cross-sell motions
• Connect your product to new buyers’ journeys — drive new logo acquisition

Pro tip: As soon as you have your launch plan down, run it by our internal stakeholders and launch team to get their buy-in, and their feedback incorporated. This helps set up cross-functional teams for success.

Which areas among the above are you doing well, which ones are you hitting out of the ballpark, and which ones need work? How do your stakeholders feel about it?

Product launch + sales

Helping your salespeople to adapt to change.

A product launch isn't just about creating buzz and excitement; it's also a significant exercise in change management. This is particularly true for sales teams, who often face the challenge of adapting to new products and strategies.

Statistics indicate a high percentage of sales leaders believe their teams struggle with adapting to change. While it might be easy to misinterpret this as a lack of competence, the real issue often lies in the approach to change management. Marketing teams can get caught up in the immediate excitement of a launch – the press mentions, social media buzz, and event planning. However, this focus can lead to neglecting the essential aspect of preparing sales teams for the change.

Salespeople aren’t just selling a product; they're guiding prospects through a mental model shift. A new product launch can disrupt this process. It's not necessarily a matter of sales reps being unable to handle change, but rather that the launch strategy may not align with their existing sales processes. The key is to integrate the benefits of the new product into the sales teams' current strategies and customer interactions.

In the competitive SaaS industry , where new launches are frequent, product marketers must focus less on the allure of the new product and more on how it fits into the existing sales enablement, playbooks, and mental models of sales reps. 

The success of a product launch should be measured not just by its initial impact but by how well it integrates into and enhances ongoing customer relationships and sales strategies.

In that sense, the challenge isn't just about managing a product launch but also about effectively molding the launch to fit within the existing frameworks that sales teams are comfortable with. This approach ensures that the launch isn’t just a fleeting moment of excitement but a sustainable addition to the sales process, enhancing the overall strategy and customer engagement.

Sales enablement advice

Sales enablement plays a pivotal role in the success of product launches. Launches involve coordinating multiple aspects, including business strategy, product strategy, and market dynamics, all while considering the varying capabilities of your sales team. 

There's often a disparity in performance among sales reps, and a launch can highlight this gap. The challenge lies in enabling the entire team to effectively understand and promote the new product or feature.

Enablement isn’t just about introducing a new product or feature and leaving the reps to figure it out. It's about systematic education and support. The aim is to level the playing field, ensuring that all reps, not just the top performers, are equipped to understand and sell the new offering. This involves creating and enforcing specific sales plays that’re aligned with the launch.

Beyond just explaining what the new product or feature does, it's crucial to emphasize its relevance and urgency. This is what drives the success of sales plays in the field. A common reason for the failure of launches is the lack of translation of features into value, and more importantly, why that value is relevant to the customer at this moment.

For instance, in the cybersecurity field, the current threat of nation-state actors makes certain features more relevant. By framing the conversation around the immediate need and relevance, sales reps, even new ones, can effectively engage customers and generate meaningful pipelines. 

How to build an effective relationship with sales leadership

Building an effective relationship with sales leadership is vital for successful product launches.

The impact of enablement largely depends on the support and involvement of the sales leadership team. Sales reps often look to their managers for guidance, so if these leaders aren't well-informed or onboard with the launch, it can hinder the process.

Navigating the dynamics of the sales hierarchy requires a strategic approach, tailored to the size and culture of your company. In larger organizations, it's crucial to demonstrate how your launch aligns with broader corporate initiatives or goals. Leveraging company-wide objectives as a way to gain support can be effective. 

In smaller companies, the process can be more straightforward. You can directly approach the VP of Sales and frame the launch in terms of how it will help reps meet their quotas more efficiently. The focus here is on making the launch relevant and beneficial for the sales team.

An even more compelling approach is to tie the launch to deeper customer value outcomes. The best sales managers aim for the success of not just their sales reps but also their customers. Showing how the new product or feature will benefit customers can be a powerful motivator.

The chosen tactic should be based on the size of your company, its culture, and the stage of growth it's in. Understanding these factors and tailoring your approach accordingly can help forge a stronger and more effective relationship with sales leadership, ultimately contributing to the success of your product launch.

How to build on post-launch wins

Building on post-launch wins is a crucial part of maintaining momentum and maximizing the impact of a product launch.

In product marketing management, there's often a tendency to create numerous content and assets and simply hand them over to sales teams. However, this approach can lead to information overload, with most reps forgetting the guidance provided, which means both training and coaching in the sales enablement process are key.

There are two essential aspects to this: The push and the pull. On the pull side, a powerful tactic is to highlight and publicize successful deal wins. When sales reps share their success stories – detailing how they used specific strategies and messaging to close deals – it lends much more credibility than if the same information came directly from product marketers.

These real-world examples not only validate the strategies but also provide insights into opportunities and gaps that may not have been apparent at launch. Learning from the field is invaluable in refining and improving ongoing strategies.

On the push side, it's important to ensure that sales reps are accurately recording the plays and methodologies they use in the Customer Relationship Management (CRM) system. This data allows sales managers to coach their teams effectively and address any reluctance to adopt certain approaches.

Sharing deal wins is a particularly effective strategy. It not only dispels skepticism but also fosters a bit of healthy competition among sales reps. In the sales environment, where competition can be a strong motivator, celebrating these wins can drive others to replicate that success.

The secret to successful launches

The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there's a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.

For PMMs, it's essential to establish clear objectives for the launch and ensure that everyone is aligned with these goals. Sometimes, this might involve making tough decisions or setting expectations that a launch might not directly impact sales, and that's perfectly acceptable. What's important is that everyone involved is aware of this and isn’t measuring success by the wrong metric.

If the primary objective is to drive sales, then it's crucial to focus on substantive strategies rather than just creating hype. This means working closely with sales reps, understanding their needs, and tailoring your positioning and messaging to ensure they are fully equipped at the time of launch.

Achieving consensus on what success looks like can be challenging, but it's the responsibility of the launch owner to steer this alignment. The most smoothly executed launches, and those that leave teams most satisfied afterward, are those where this alignment has been successfully achieved.

Clear, shared goals not only guide the launch efforts but also set the stage for evaluating its success cohesively and realistically.

Ready to take things up a notch?

Launching successful products sits at the heart of the product marketing role, so much so, that over 80% of PMMs identify product launches as a core element of their role.

Master go-to-market strategy, deliver unassailable launches, and ascend the product marketing ranks with Go-to-Market Certified: Masters.

Go-to-Market Certified features everything you need to consolidate your knowledge of key GTM principles and understand how this bread-and-butter deliverable works.

Completing this course will help you:

🚀 Execute successful product/feature/market launches

💡 Own GTM strategies at companies large and small

🎯 Understand GTM tactics during pre-launch, hard-launch and post-launch phases

🤝 Keep products on the market by effectively owning the full customer cycle

🧠 Confidently and effectively project manage the whole GTM cycle cross-functionally

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New product launch #1: product pitch

We devoted the previous article to the importance of product pitch presentations for startups and middle businesses. This time, we want to go deeper and focus on product presentations that should be excellent to promote your service or product to prospective customers. It is a key stage in business success to save all efforts invested and all contributions made. 

It is the presentation of the product to investors and other stakeholders that is the most creative, interesting, and complex process. In order to create a high-quality presentation of a service or product, it is deficient to simply list the product characteristics or features in slides. Most likely, investors will perceive such product presentations as weak and not convincing.

Effective product presentation is painstaking PowerPoint work that pays off with high conversions. Therefore, further in the article, we will talk about how to succeed in product design presentation .

Note : This guide talks about the startup pitch. It differs from a sales pitch while this one targets your existing or future customers, and in the case of startup pitches you target your investors. It means that startup pitches usually take it further than sales pitches, so the presentation design will differ accordingly.

Speaking about the presented product, it doesn’t really matter what you are trying to pitch, promote, or sell. What really matters is a list of benefits the investor or customer gets. To create successful presentations, you should avoid focusing on product features. Otherwise, you have to help investors to answer the question “Why should I invest?”

So, we would highlight 2 things to keep in mind while creating every product presentation slide:

• Benefits instead of Features.
• How does your product actually affect the person who is using that? 

New product presentation deck that works includes:

• Introduction slide: warm the audience up, lay out the pitch foundation, avoid strong statements not to confuse the audience. 
• Problem slide: tell the story, explain precise people’s pain points, steer clear of unfamiliar terms.
• Solution slide: remain clear and concise, stay away from technical jargon.
• Market Validation slide: show the need for an actual solution, show how the idea is new, show how many people researched for that solution.
• Market Size slide: make clearly bold statements, (if you are sure) tell the market share you are likely to get.
• Product slide: showcase how it works in practice, add product (application/website) screenshots.
• Business Model slide: illustrate your plan, describe the target audience, anticipate expenses.
• Market Adoption slide: demonstrate ways you will target offers to TA, use formulae if applicable.
• Competition slide: list all substantial and serious competitors in your market, explain how you plan to surpass them.
• Competitive Advantages slide: deduce on resources and capabilities that will win the race.

Present p roduct roadmap presentation

A roadmap is an expectation-setting tool that enables investors to look deeper into your product strategy. Investors are focused on long-term projects, so they will invest in startups with clear goals to avoid getting derailed. Product roadmap in presentation assists in communicating your high-level priorities without losing your audience. It is also your opportunity to establish user problems and the bigger picture before jumping into a discussion around features and benefits.

• What stages are required to launch the product? 
• Which objectives do you expect to meet in 1, 3, and 5 years?
• What problems need to be urgently solved?

These and more questions can be answered with the roadmap to continue the conversation with stakeholders (check out the example image below). You can answer these questions either directly or marginally, but the goal is to show investors you know what you are working on. Eventually, you will nail down a presentation success by revealing a strategy based on the planning phase and periodic reviews covering the results of past releases.

Being both a beginner and expert, you should stick to the “SOAPBOX” framework when working on a roadmap:

• Subject – know your presentation topic;
• Occasion – realize the presentation context;
• Audience – investigate the audience;
• Purpose – define goals for this product presentation;
• Before – check legwork to be done before the presentation;
• Objection Handling – prepare key objectives to address before or during the presentation;
• eXecute – think about how to deliver successful, informative, and compelling material.

How to improve your design presentation

• Use presentations. A beautiful set of designs and brilliant concepts require the right approach . Professional agencies know how to engage in your story and make people care. People far from the presentation industry focus on information mostly, which does not lead to ultimate success and deals.
• Use stories. Your story should be plain but interesting to captivate, as well as logo and fonts. Otherwise, we recommend concentrating on how your product will help people achieve some of their goals or ease pains.
• Use notes. Have a list of things you want to mention to make sure you hit everything important. You may refocus because of inner panic or complex questions, so you better keep points in order.
• Use product design presentation boards. You can customize them by yourself or address professional pitch deck services , but it creates a good impression. 

Research for p roduct presentation templates

The product presentation ideas are vast on the web, and you should not be afraid of plagiarism unless you copy-paste them. We mean you should review many product presentation samples to come up with something original. It is totally okay to be inspired by designs of professionals or custom agencies if you still want to do it by yourself. 

Additionally, product presentation examples show not only visual components but also give suggestions for presentation content. For example, it covers category analysis, product lifecycle, BCG matrix, empathy map kano model, product market mapping, market attractiveness, marketing launch plan, repositioning strategy, product feasibility review, launch monitoring dashboard, and more tools and techniques.

In the world of current technologies, it is easy to customize slides. To do so effectively, consider all points we mentioned in both articles, rely on all questions included, and remember the first secret of great design – look broader, look closer, and think young.

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The ultimate guide to creating an ideal elevator pitch presentation in 2023

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Figma announces big redesign with AI

Figma is launching a presentation feature, too..

By Jay Peters , a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to the Unicode Consortium.

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Figma is announcing a bunch of new features at its Config conference today, including a major UI redesign, new generative AI tools to help people more easily make projects, and built-in slideshow functionality.

Let’s start with the redesign, which is intended to “lay the foundation for the next decade,” according to a blog post . You’ll see things like a new toolbar, rounded corners, and 200 new icons. As part of the design refresh, the company wants to “focus the canvas less on our UI and more on your work” and make something that’s approachable to new users while still being useful to Figma experts.

Figma says this is the company’s third “significant redesign” since Figma’s closed beta launch. The new look is rolling out as part of a limited beta, and users can join a waitlist if they want to try it out.

Beyond the redesign, the headline feature addition is new generative AI tools, which look like a useful way to quickly get started with a design. They’re basically a Figma-focused version of the “draft an email”-type AI tools we’ve seen many times.

In a briefing, Figma chief product officer Yuhki Yamashita showed me an example of how Figma could create an app design for a new restaurant. A few seconds after he typed the prompt into a textbox, Figma mocked up an app with menu listings, a tab bar, and even buttons for delivery partners like Uber Eats and DoorDash. It looked like a generic mobile app mock-up, but Yamashita was able to start tweaking it right away.

In another example, Yamashita asked Figma AI to spin up a design for a recipe page for chocolate chip cookies, and sure enough, it did — including an AI-generated image of a cookie. Over Zoom, it looked like a pretty accurate image, but I can’t imagine that a basic image of a chocolate chip cookie is hard for an AI generator to make.

Figma is also introducing AI features that could help speed up small tasks in big ways, such as “AI-enhanced” asset search and auto-generated text in designs instead of generic Lorem ipsum placeholder text.

Ideally, all of the new Figma AI tools will allow people who are newer to Figma to test ideas more easily while letting those who are more well versed in the app iterate more quickly, according to Yamashita. “We’re using AI to lower the floor and raise the ceiling,” Yamashita says in an interview with The Verge — something CEO Dylan Field has said to The Verge as well .

Figma AI is launching in a limited beta beginning on Wednesday, and interested users can get on the waitlist. Figma says the beta period will run through the end of the year. While in beta, Figma’s AI tools will be free, but the company says it might have to introduce “usage limits.” Figma is also promising “clear guidance on pricing” when the AI features officially launch.

In a blog post, Figma also spelled out its approach to training its AI models. “All of the generative features we’re launching today are powered by third-party, out-of-the-box AI models and were not trained on private Figma files or customer data,” writes Kris Rasmussen, Figma’s CTO . “We fine-tuned visual and asset search with images of user interfaces from public, free Community files.”

Rasmussen adds that Figma trains its models so they learn patterns and “Figma-specific concepts and tools” but not from users’ content. Figma is also going to let Figma admins control whether Figma can train on “customer content,” which includes “file content created in or uploaded to Figma by a user, such as layer names and properties, text and images, comments, and annotations,” according to Rasmussen.

Figma won’t start training on this content until August 15th; however, you should know that Starter and Professional plans are by default opted in to share this data, while Organization and Enterprise plans are opted out.

The company is likely being specific about how it trains its AI models because of Adobe’s recent terms of service disaster, where the company had to clarify that it wouldn’t train AI on your work .

In addition to the redesign and the new AI features, Figma is adding a potentially very practical new tool: Figma Slides , a Google Slides-like feature built right into Figma. Yamashita says that users have already been hacking Figma to find a way to make slides, so now there’s an official method to build and share presentations right inside the app.

There are a few Figma-specific features that designers will likely appreciate. You’ll be able to tweak designs you’ve included in the deck in real time using Figma’s tools. (Note that those changes will only appear in the deck — tweaks won’t currently sync back to the original design files, though Yamashita says that Figma wants to make that possible eventually.)

You can also present an app prototype right from the deck, meaning you don’t need to make a convoluted screen recording just to demonstrate how one piece connects to another. You can also add interactive features for audience members, like a poll or an alignment scale, where people can plot on a range if they agree or disagree with something.

Figma Slides will be available in open beta beginning on Wednesday. It will be free while in beta but will become a paid feature when it officially launches. The company is also adding new features for its developer mode in Figma , including a “ready for dev” task list.

This year’s Config is the first since Adobe abandoned its planned $20 billion acquisition of Figma following regulatory scrutiny . With the dissolution of the merger, Adobe was forced to pay Figma a $1 billion breakup fee.

Amazon’s last-gen Kindle Paperwhite is on sale for 50 bucks right now

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New Product Launch Business Meeting

It seems that you like this template, new product launch business meeting presentation, free google slides theme, powerpoint template, and canva presentation template.

Launching a new product is a big step for your company, and its success depends on careful planning. To help you in this task we have designed a very avant-garde template with which you will be able to structure a very productive business meeting. Download it now and with it you will be able to present the schedule and timeline of the launch, a report on its current status and the topics that will be covered in the next report. Everything is ready, you just have to add your information to the different resources that we put at your disposal.

Features of this template

• 100% editable and easy to modify
• 25 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

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Stages // require(['jquery'], function ($) { $(document).ready(function () { //removes paginator if items are less than selected items per page var paginator = $("#limiter :selected").text(); var itemsPerPage = parseInt(paginator); var itemsCount = $(".products.list.items.product-items.sli_container").children().length; if (itemsCount ? ’Stages’ here means the number of divisions or graphic elements in the slide. For example, if you want a 4 piece puzzle slide, you can search for the word ‘puzzles’ and then select 4 ‘Stages’ here. We have categorized all our content according to the number of ‘Stages’ to make it easier for you to refine the results.

Category reset // require(['jquery'], function ($) { $(document).ready(function () { //removes paginator if items are less than selected items per page var paginator = $("#limiter :selected").text(); var itemsperpage = parseint(paginator); var itemscount = $(".products.list.items.product-items.sli_container").children().length; if (itemscount.

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Cyber insurance rates fall as businesses improve security, report says

Cyber insurance premiums are falling globally as businesses become more adept in curbing their losses from cyber crime, even as ransomware attacks are rising, broker Howden said in a report on Monday.