experiment in google

Collections

Collections are curated stories showcasing the best of experiments, tools, and resources on the site.

TensorFlow Lite for Microcontrollers

A collection of experiments that showcases the possibilities of building with TensorFlow Lite for Microcontrollers.

Experiments for Learning

A collection of experiments that teachers, students, and families are using to learn from home.

AI + Writing

Experiments that set out to explore whether machine learning could be used by writers to inspire, unblock and enrich their process.

Start With One

A collection of experiments that started by working with one person to make something impactful for them and their community

Heartbeat of the Earth

A series of online artworks interpreting climate data.

Inside Guide

Inside Guide brings together four weeks of fun stuff to do at home this (especially weird) summer.

Creatability

Exploring how creative tools can be made more accessible for everyone.

Digital Wellbeing Experiments

A showcase of ideas and tools that help people find a better balance with technology.

Hello Morse

A collection of AI and Chrome experiments inspired by Morse code on Android Gboard

WebXR Experiments

AR and VR made for the web

Voice Experiments

Explore voice interaction in fun new ways.

Arts & Culture Experiments

See what happens at the crossroads of art and technology

AR Experiments

Experimenting with augmented reality in exciting ways

AI Experiments

Celebrating Creativity and AI

Web VR Experiments

Virtual reality on the web for everyone.

Android Experiments

A celebration of creativity and code on Android.

Chrome Experiments

Creative code for the web

AI + Writing

These experiments set out to explore whether machine learning could be used by writers to inspire, unblock and enrich their process.

Read the blog post about the experiment and how to build machine learning tools for writers. 

Experiments

Once upon a lifetime, between the lines.

Seven Google Experiments to Explore

In case you missed it, Google Experiments got a fresh new home in 2024. After 14 years of showcasing groundbreaking projects, the original site will now be an archive of past experiments. But the adventure doesn’t stop there! Head over to labs.google for the latest and greatest in tech tools and playful innovations. Now let’s dive in and keep experimenting with the future of technology with some new experiments for you to give a go!

Check Out These Google Experiments!

Infinite Wonderland Infinite Wonderland is a captivating online experience by Google that invites you to explore a magical, ever-evolving digital world. Through stunning visuals and interactive elements, users can journey through imaginative landscapes, discover hidden secrets, and interact with a range of whimsical characters and environments. It’s a dynamic and immersive adventure that blends creativity with technology, offering a unique exploration of a fantastical universe.

GenType Jump into GenType where you can make an alphabet out of anything. It’s powered by Google’s Imagen 2 model. It creates custom letters and fonts through advanced generative image techniques, allowing users to explore and design unique typographic styles. Perfect for the creative type. 

Illuminate Illuminate transforms academic papers into engaging, AI-generated audio discussions, allowing you to absorb complex content in a dynamic and accessible format. By converting text into spoken dialogue, it offers a personalized and immersive learning experience. Illuminate brings academic insights to life through the power of voice.

MusicFX MusicFX lets you bring your musical ideas to life with ease. Simply describe your concept, and watch as it transforms into a full-fledged composition. No need to be a musician—just let your imagination run wild and see your creative visions turn into vibrant, real-time music!

Say What You See Say What You See is a fun way to level up your image-reading skills. It helps you get better at interpreting visuals by guiding you through the art of prompting and analyzing images. If you’re looking to sharpen your eye for detail and enjoy some engaging visuals along the way, this is a great tool to explore!

Pocket Gallery Google Arts & Culture’s Pocket Gallery offers a virtual experience that brings world-class art exhibits directly to your device. With this immersive tool, you can explore curated collections in stunning detail, all from the comfort of your own space. It’s like having a miniature museum in your pocket! Take a virtual museum day out!

Food Poems Food Poems is your go-to for culinary inspiration! With a dash of Google AI magic, you can blend influences from two different cuisines to create exciting new recipes. It’s a fun way to spark your creativity and cook up something delicious and unique for your next meal!

As you wrap up your exploration into these cool Google Experiments, let me know which one you had the most fun with?

Sara Qualls

Sara Qualls is the Digital Marketing Specialist at TCEA. She has been in the world of digital marketing since 2008. She is passionate about helping businesses communicate their ideas and stories through social media and all forms of digital marketing including SEO, email marketing, automation, content marketing, analytics, advertising, and more.

TCEA ELEs: Essential Learning Expectations

Responsible ai adoption, you may also like, an ai-powered google workspace, five imaginative ways to use google slides, customizable drag-and-drop google slides templates, make “choose your own adventure” stories with google..., instrument playground: making music is google to my..., streamline workflow with google forms, 2023 google resource roundup, seven google updates from december 2023, 12 google docs features to infuse style, efficiency,..., google for education’s k-12 cybersecurity guidebook.

Sorry the poem postcards link isn’t working.

Oh no! It shows as working from our end. If you’re still having trouble, try accessing the site directly at artsandculture.google.com/experiment/food-mood. Let us know if you need help with anything else!

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Experiments with Google

Since 2009, coders have created thousands of amazing experiments using Chrome, Android, AI, AR and more. We're showcasing projects here, along with helpful tools and resources, to inspire others to create new experiments. Here are collections of experiments to explore, with new ones added every week. Have fun.

Featured Collections

View all collections.

WebXR Experiments

AR and VR made for the web

AI Experiments

Celebrating Creativity and AI

Arts & Culture Experiments

See what happens at the crossroads of art and technology

Experiments for Learning

A collection of experiments that teachers, students, and families are using to learn from home.

Start With One

A collection of experiments that started by working with one person to make something impactful for them and their community

Chrome Experiments

Creative code for the web

Recent Experiments

View all experiments, passage of water, instrument playground, cultural icons, say what you see, don’t touch the art, what's happening.

Finished playing?

Instrument playground, games you might like, the descent of the serpent, geo artwork, puzzle party.

Help us build the future of Search with Search Labs

May 10, 2023

[[read-time]] min read

Experimentation is part of Google's DNA. Every year in Search, we do hundreds of thousands of quality tests and experiments to figure out how to make Google more helpful for you. Many of these ideas don’t pan out, but some do, and it's through experimentation that Search gets better.

That's why we're introducing Search Labs, a new way for you to sign up to test bold new products and ideas we're exploring. You’ll be able to try out some early-stage experiments, and share your feedback directly with the teams working on them. Search Labs will introduce new, fun and creative ways to engage with Search and explore information.

Check out our limited-time features

Here are some of the first experiments you’ll be able to try out in Labs , each of which will be available for a limited time:

• SGE ( Search Generative Experience ) brings the power of generative AI directly into Google Search. The new Search experience helps you quickly find and make sense of information. As you search, you can get the gist of a topic with AI-powered overviews, pointers to explore more, and ways to naturally follow up.
• Code Tips harnesses the power of large language models to provide pointers for writing code faster and smarter. You can ask how-to-questions related to a specific set of programming languages (C, C++, Go, Java, JavaScript, Kotlin, Python, TypeScript), tools (Docker, Git, shells), and algorithms.
• Add to Sheets helps you insert a search result directly into a spreadsheet and share with friends. It’s your perfect research companion for planning a trip and adding info to your itinerary, or keeping track of other information you’ve found on Search.

As with many of our experiments, some of these experiences will eventually be integrated into Google Search. Your feedback will help us understand what’s most helpful to make Search better for everyone, and where we might need to make some adjustments. That’s how we learn and improve.

Sign up for Search Labs today

Sign-ups for Search Labs open today in English, US-only, and experiments will be rolling out in the coming weeks.

To join the waitlist, tap the Labs icon in the latest Google App or the Chrome desktop new tab page. Learn more at labs.google.com/search .

Step into the Lab, stay tuned for new experiments, and help us build the future of Search.

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How we're addressing explicit fake content in Search

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Want to create a new Google Ads account?

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Test with ease and confidence

The Experiments tool can help you create, manage, and optimize your experiments in one place.

Maximize performance for your campaigns

Test different ad campaign settings and new features in a safe environment, helping you drive better results for your business.

Monitor your experiments

Understand how your experiment is performing in comparison to the original campaign, so you can make more informed decisions.

Sync changes to your original campaign

To ensure your experiment stays valid, we’ll automatically update your experiment with any changes you make in your original campaigns.

Grow your business with Google Ads

Fiverr uses experiments to save time

3 hours saved a week per marketer

UnionBank uses experiments to gains incremental traffic

+266% click-through rate

Canva increases conversions with experiments

+60% in conversions

Partner with a Google Ads expert to set up your first campaign

• We’ll get you up to speed on the latest platform updates
• We’ll design a media plan that makes the most of your budget
• We’ll help you launch your first campaign with hands-on guidance

Get started with Experiments

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

Set up your experiment

Choose the original ad campaign you want to test in your experiment. We’ll display the campaigns you selected and create the experiment.

Pick up to two goals to measure

This is how you’ll measure success for your experiment. You’ll also see these metrics in the campaign report.

Schedule your experiment

Select your desired start and duration for the experiment. Once your experiment is scheduled, be sure to monitor your experiment regularly.

Learn more about Experiments

Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.

Learn more about the Experiments Page

Help Center

Get the most out of your experiments

Best Practices Guide

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

Insights Page

Grow your business with insights and trends that are tailored to your business.

Recommendations Page

Improve your campaign performance and efficiency with suggestions that are tailored to your needs.

Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance.

• Help Center
• Google Search
• Privacy Policy
• Terms of Service
• Submit feedback
• Announcements

Try experiments in Search Labs

Labs experiments, including AI-powered experiences, are in development, and their quality and availability may vary. You can leave feedback to help us improve the overall experience.

What you need 

• An Android phone or tablet.

• Be 18 or over.
• A personal Google Account that you manage on your own. For now, Search Labs and its experiments are not available to Google Workspace accounts, including Google Workspace for Education accounts.

Learn about the languages and countries where Search Labs is available .

Manage experiments in Search Labs

• Make sure you’re signed in to your Google Account with Incognito mode turned off.

• To see how it works click Try an example.
• For more info about an experiment, tap its card.
• To join the waitlist to access an experiment tap Join Waitlist .
• Find the experiment you want to turn off.

Give feedback on experiments & Search Labs

• Find the experiment you want to give feedback on.
• Tap the experiment’s card.
• Scroll to the bottom.
• Tap Share feedback .

How experiments work

Experiments may change how Google Search appears. For example, you might get an AI Overview at the top of search results. Also, you might get different design layouts than you’re used to.

Tip: Experiment availability varies.  Learn more about the experiments .

If you’re on the waitlist for an experiment and it's ready for you, we’ll notify you by email if you opted in to receive email updates about Search Labs.

You’ll be able to turn the experiment off and on at any time, and you’ll also have the opportunity to provide feedback.

If you joined the waitlist for an experiment and changed your mind, you can leave the waitlist.

The amount of time you'll wait may vary.

While we can’t share exact dates for when Search Labs will be available in your country, we're currently expanding outside of the US.

When relevant, you may be asked to review and accept terms of service specific to an experiment. These also apply:

• Google Privacy Policy

Before we make generative AI tools available to Google Workspace for Education accounts, especially those for users under 18, we want to make sure:

• School administrators have transparency and control over how students access generative AI with their school accounts.
• School staff and faculty are informed about generative AI tools so they can make decisions that align with their school policies. This includes giving school staff and faculty time to test generative AI tools in their school environment.

As we work on this, we'll continue to work with the education community to explore new ways to bring helpful tools and functionalities to educators and students.

• AI Overviews and more: Not all queries will generate an AI Overview in your search results. In this case, your search results won’t include "AI Overviews and more" content.

You can find the end date of an experiment on its card on the Search Labs page, though these may change over time.

Related resource

• “AI Overviews and more” in Search Labs
• Learn about generative AI

Was this helpful?

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Experiments with Google

A note to our community

Experiments with Google was born out of a simple idea, but you all turned it into something beyond anything we could have ever imagined. You filled it with thousands of experiments that inspired people everywhere - from the classroom to the surface of Mars.

When it comes to the internet, 14 years is a long time. So in the spirit of experimentation we’re trying something new.

This site will continue as a rich archival gallery for all existing experiments. But the action will live on at labs.google, a new place filled with new tools and toys for you to play with. And together we can continue to experiment with the future of technology.

Since 2009, coders have created thousands of amazing experiments using Chrome, Android, AI, AR and more. We're showcasing projects here, along with helpful tools and resources, to inspire others to create new experiments. Here are collections of experiments to explore, with new ones added every week. Have fun.

Featured Collections

View all collections.

WebXR Experiments

AR and VR made for the web

AI Experiments

Celebrating Creativity and AI

Arts & Culture Experiments

See what happens at the crossroads of art and technology

Experiments for Learning

A collection of experiments that teachers, students, and families are using to learn from home.

Start With One

A collection of experiments that started by working with one person to make something impactful for them and their community

Chrome Experiments

Creative code for the web

Recent Experiments

View all experiments, passage of water, instrument playground, cultural icons, say what you see, don’t touch the art, what's happening.