how to grab attention at the beginning of a presentation

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Blog Marketing How To Start a Presentation: 15 Ways to Set the Stage

How To Start a Presentation: 15 Ways to Set the Stage

Written by: Krystle Wong Jul 25, 2023

The opening moments of your presentation hold immense power – it’s your opportunity to make a lasting impression and captivate your audience. 

A strong presentation start acts as a beacon, cutting through the noise and instantly capturing the attention of your listeners. With so much content vying for their focus, a captivating opening ensures that your message stands out and resonates with your audience.

Whether you’re a startup business owner pitching a brilliant idea, a seasoned presenter delivering a persuasive talk or an expert sharing your experience, the start of your presentation can make all the difference. But don’t fret — I’ve got you covered with 15 electrifying ways to kickstart your presentation. 

The presentation introduction examples in this article cover everything from self-introduction to how to start a group presentation, building anticipation that leaves the audience eager to delve into the depths of your topic.

Click to jump ahead:

How to start a presentation introduction

15 ways to start a presentation and captivate your audience, common mistakes to avoid in the opening of a presentation, faqs on how to start a presentation, captivate the audience from the get-go.

Presentations can be scary, I know. But even if stage fright hits, you can always fall back on a simple strategy.

Just take a deep breath, introduce yourself and briefly explain the topic of your presentation.

To grab attention at the start, try this opening line: Hello everyone. I am so glad you could join me today. I’m very excited about today’s topic. I’m [Your Name] and I’ll be talking about [Presentation Topic]. Raise your hand if you’ve ever felt overwhelmed by [Challenge related to your topic]. Many of us might have faced challenges with [Challenge related to your topic]. Today, we’ll explore some strategies that’ll help us [Solution that you’re presenting].

Regardless of your mode of presentation , crafting an engaging introduction sets the stage for a memorable presentation.

Let’s dive into some key tips for how to start a presentation speech to help you nail the art of starting with a bang:

Understand your audience

The key to an engaging introduction is to know your audience inside out and give your audience what they want. Tailor your opening to resonate with their specific interests, needs and expectations. Consider what will captivate them and how you can make your presentation relevant to their lives or work.

Use a compelling hook

Grab the audience’s attention from the get-go with a compelling hook. Whether it’s a thought-provoking question, a surprising fact or a gripping story, a powerful opening will immediately pique their curiosity and keep them invested in what you have to say.

State your purpose

Be crystal clear about your subject matter and the purpose of your presentation. In just a few sentences, communicate the main objectives and the value your audience will gain from listening to you. Let them know upfront what to expect and they’ll be more likely to stay engaged throughout.

Introduce yourself and your team

Give a self introduction about who you are such as your job title to establish credibility and rapport with the audience.

Some creative ways to introduce yourself in a presentation would be by sharing a brief and engaging personal story that connects to your topic or the theme of your presentation. This approach instantly makes you relatable and captures the audience’s attention.

Now, let’s talk about — how to introduce team members in a presentation. Before introducing each team member, briefly explain their role or contribution to the project or presentation. This gives the audience an understanding of their relevance and expertise.

Group presentations are also a breeze with the help of Venngage. Our in-editor collaboration tools allow you to edit presentations side by side in real-time. That way, you can seamlessly hare your design with the team for input and make sure everyone is on track. 

Maintain enthusiasm

Enthusiasm is contagious! Keep the energy levels up throughout your introduction, conveying a positive and upbeat tone. A vibrant and welcoming atmosphere sets the stage for an exciting presentation and keeps the audience eager to hear more.

Before you think about how to present a topic, think about how to design impactful slides that can leave a lasting impression on the audience. Here are 120+ presentation ideas , design tips, and examples to help you create an awesome slide deck for your next presentation.

Captivating your audience from the get-go is the key to a successful presentation. Whether you’re a seasoned speaker or a novice taking the stage for the first time, the opening of your presentation sets the tone for the entire talk. 

So, let’s get ready to dive into the 15 most creative ways to start a presentation. I promise you these presentation introduction ideas will captivate your audience, leaving them hanging on your every word.

Grab-attention immediately

Ask a thought-provoking question.

Get the audience’s wheels turning by throwing them a thought-provoking question right out of the gate. Make them ponder, wonder and engage their critical thinking muscles from the very start.

Share a surprising statistic or fact

Brace yourself for some wide eyes and dropped jaws! Open your presentation with a jaw-dropping statistic or a mind-blowing fact that’s directly related to your topic. Nothing captures attention like a good ol’ dose of shock and awe.

State a bold statement or challenge

Ready to shake things up? Kick off with a bold and daring statement that sets the stage for your presentation’s epic journey. Boldness has a way of making ears perk up and eyes widen in anticipation!

Engage with a poll or interactive activity

Turn the audience from passive listeners to active participants by kicking off with a fun poll or interactive activity. Get them on their feet, or rather — their fingertips, right from the start!

Venngage’s user-friendly drag-and-drop editor allows you to easily transform your slides into an interactive presentation . Create clickable buttons or navigation elements within your presentation to guide your audience to different sections or external resources. 

Enhance engagement by incorporating videos or audio clips directly into your presentation. Venngage supports video and audio embedding, which can add depth to your content.

Begin with an opening phrase that captures attention

Use opening phrases that can help you create a strong connection with your audience and make them eager to hear more about what you have to say. Remember to be confident, enthusiastic and authentic in your delivery to maximize the impact of your presentation.

Here are some effective presentation starting words and phrases that can help you grab your audience’s attention and set the stage for a captivating presentation:

• “Imagine…”
• “Picture this…”
• “Did you know that…”
• “Have you ever wondered…”
• “In this presentation, we’ll explore…”
• “Let’s dive right in and discover…”
• “I’m excited to share with you…”
• “I have a confession to make…”
• “I want to start by telling you a story…”
• “Before we begin, let’s consider…”
• “Have you ever faced the challenge of…”
• “We all know that…”
• “This is a topic close to my heart because…”
• “Over the next [minutes/hours], we’ll cover…”
• “I invite you to journey with me through…”

Build connection and credibility

Begin with a personal connection .

Share a real-life experience or a special connection to the topic at hand. This simple act of opening up creates an instant bond with the audience, turning them into your biggest cheerleaders.

Having the team share their personal experiences is also a good group presentation introduction approach. Team members can share their own stories that are related to the topic to create an emotional connection with your audience. 

Tell a relevant story

Start your presentation with a riveting story that hooks your audience and relates to your main message. Stories have a magical way of captivating hearts and minds. Organize your slides in a clear and sequential manner and use visuals that complement your narrative and evoke emotions to engage the audience.

With Venngage, you have access to a vast library of high-quality and captivating stock photography, offering thousands of options to enrich your presentations. The best part? It’s entirely free! Elevate your visual storytelling with stunning images that complement your content, captivate your audience and add a professional touch to your presentation. 

Use a powerful quote

Sometimes, all you need is some wise words to work wonders. Begin with a powerful quote from a legendary figure that perfectly fits your presentation’s theme — a dose of inspiration sets the stage for an epic journey.

Build anticipation

Provide a brief outline.

Here’s a good introduction for presentation example if you’re giving a speech at a conference. For longer presentations or conferences with multiple speakers especially, providing an outline helps the audience stay focused on the key takeaways. That way, you can better manage your time and ensure that you cover all the key points without rushing or running out of time.

Pose a problem and offer a solution

A great idea on how to start a business presentation is to start by presenting a problem and offering a well-thought-out solution. By addressing their pain points and showcasing your solution, you’ll capture their interest and set the stage for a compelling and successful presentation.

Back up your solution with data, research, or case studies that demonstrate its effectiveness. This can also be a good reporting introduction example that adds credibility to your proposal.

Preparing a pitch deck can be a daunting task but fret not. This guide on the 30+ best pitch deck tips and examples has everything you need to bring on new business partners and win new client contracts. Alternatively, you can also get started by customizing one of our professional pitch deck templates for free. 

Incite curiosity in the audience

Utilize visuals or props.

Capture your audience’s gaze by whipping out captivating visuals or props that add an exciting touch to your subject. A well-placed prop or a stunning visual can make your presentation pop like a fireworks show!

That said, you maybe wondering — how can I make my presentation more attractive.  A well-designed presentation background instantly captures the audience’s attention and creates a positive first impression. Here are 15 presentation background examples to keep the audience awake to help you get inspired. 

Use humor or wit

Sprinkle some humor and wit to spice things up. Cracking a clever joke or throwing in a witty remark can break the ice and create a positively charged atmosphere. If you’re cracking your head on how to start a group presentation, humor is a great way to start a presentation speech. 

Get your team members involved in the fun to create a collaborative and enjoyable experience for everyone. Laughter is the perfect way to break the ice and set a positive tone for your presentation!

Invoke emotion

Get those heartstrings tugging! Start with a heartfelt story or example that stirs up emotions and connects with your audience on a personal level. Emotion is the secret sauce to a memorable presentation.

Aside from getting creative with your introduction, a well-crafted and creative presentation can boost your confidence as a presenter. Browse our catalog of creative presentation templates and get started right away!

Use a dramatic pause

A great group presentation example is to start with a powerful moment of silence, like a magician about to reveal their greatest trick. After introducing your team, allow a brief moment of silence. Hold the pause for a few seconds, making it feel deliberate and purposeful. This builds anticipation and curiosity among the audience.

Pique their interest

Share a fun fact or anecdote.

Time for a little fun and games! Kick-off with a lighthearted or fascinating fact that’ll make the audience go, “Wow, really? Tell me more!” A sprinkle of amusement sets the stage for an entertaining ride.

While an introduction for a presentation sets the tone for your speech, a good slide complements your spoken words, helping the audience better understand and remember your message. Check out these 12 best presentation software for 2023 that can aid your next presentation. 

The opening moments of a presentation can make or break your entire talk. It’s your chance to grab your audience’s attention, set the tone, and lay the foundation for a successful presentation. However, there are some common pitfalls that speakers often fall into when starting their presentations. 

Starting with Apologies

It might be tempting to start with a preemptive apology, especially if you’re feeling nervous or unsure about your presentation. However, beginning with unnecessary apologies or self-deprecating remarks sets a negative tone right from the start. Instead of exuding confidence and credibility, you’re unintentionally undermining yourself and your message. 

Reading from Slides

One of the most common blunders in the opening of a PowerPoint presentation is reading directly from your slides or script. While it’s crucial to have a well-structured outline, reciting word-for-word can lead to disengagement and boredom among your audience. Maintain eye contact and connect with your listeners as you speak. Your slides should complement your words, not replace them.

Overwhelming with Information

In the excitement to impress, some presenters bombard their audience with too much information right at the beginning.

Instead of overloading the audience with a sea of data, statistics or technical details that can quickly lead to confusion and disinterest, visualize your data with the help of Venngage. Choose an infographic template that best suits the type of data you want to visualize. Venngage offers a variety of pre-designed templates for charts, graphs, infographics and more.

Ignoring the Audience

It’s easy to get caught up in the content and forget about the people in front of you. Don’t overlook the importance of acknowledging the audience and building a connection with them. Greet them warmly, make eye contact and maintain body language to show genuine interest in their presence. Engage the audience early on by asking a show of hands question or encourage audience participation. 

Lack of Clarity

Your audience should know exactly what to expect from your presentation. Starting with a vague or unclear opening leaves them guessing about the purpose and direction of your talk. Clearly communicate the topic and objectives of your presentation right from the beginning. This sets the stage for a focused and coherent message that resonates with your audience.

Simplicity makes it easier for the audience to understand and retain the information presented. Check out our gallery of simple presentation templates to keep your opening concise and relevant. 

Skipping the Hook

The opening of your presentation is the perfect opportunity to hook your audience’s attention and keep them engaged. However, some presenters overlook this crucial aspect and dive straight into the content without any intrigue. Craft an attention-grabbing hook that sparks curiosity, poses a thought-provoking question or shares an interesting fact. A compelling opening is like the key that unlocks your audience’s receptivity to the rest of your presentation.

Now that you’ve got the gist of how to introduce a presentation, further brush up your speech with these tips on how to make a persuasive presentation and how to improve your presentation skills to create an engaging presentation . 

How can I overcome nervousness at the beginning of a presentation?

To overcome nervousness at the beginning of a presentation, take deep breaths, practice beforehand, and focus on connecting with your audience rather than worrying about yourself.

How long should the opening of a presentation be?

The opening of a presentation should typically be brief, lasting around 1 to 3 minutes, to grab the audience’s attention and set the tone for the rest of the talk.

Should I memorize my presentation’s opening lines?

While it’s helpful to know your opening lines, it’s better to understand the key points and flow naturally to maintain authenticity and flexibility during the presentation.

Should I use slides during the opening of my presentation?

Using slides sparingly during the opening can enhance the message, but avoid overwhelming the audience with too much information early on.

How do I transition smoothly from the opening to the main content of my presentation?

Transition smoothly from the opening to the main content by providing a clear and concise outline of what’s to come, signaling the shift and maintaining a logical flow between topics.

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a lasting impression. Wrap up in style with these 10 ways to end a presentation .

Presenting virtually? Check out these tips on how to ace your next online presentation . 

Captivating your audience from the very beginning is crucial for a successful presentation. The first few moments of your talk can set the tone and determine whether your audience remains engaged throughout or loses interest. 

Start with a compelling opening that grabs their attention. You can use a thought-provoking question, a surprising statistic or a powerful quote to pique their curiosity. Alternatively, storytelling can be a potent tool to draw them into your narrative. It’s essential to establish a personal connection early on, whether by sharing a relatable experience or expressing empathy towards their needs and interests.

Lastly, be mindful of your body language and vocal delivery. A confident and engaging speaker can captivate an audience, so make eye contact, use appropriate gestures and vary your tone to convey passion and sincerity.

In conclusion, captivating your audience from the very beginning requires thoughtful preparation, engaging content and a confident delivery. With Venngage’s customizable templates, you can adapt your presentation to suit the preferences and interests of your specific audience, ensuring maximum engagement. Go on and get started today!

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How to Start a Presentation: 5 Templates and 90 Example Phrases

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

• 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
• 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
• 3. “I’m excited to have the opportunity to present to you all about…”
• 4. “Thank you all for coming. Today, we’re going to explore…”
• 5. “Let’s begin by looking at the most important question: Why are we here today?”
• 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
• 7. “Before we get started, I want to express my gratitude for your presence here today.”
• 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
• 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
• 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
• 11. “Let’s embark on a journey through our discussion on…”
• 12. “I’m delighted to have the chance to share my insights on…”
• 13. “Thank you for the opportunity to present to such an esteemed audience on…”
• 14. “Let’s set the stage for an engaging discussion about…”
• 15. “As we begin, I’d like you to consider this:…”
• 16. “Today marks an important discussion on a subject that affects us all:…”
• 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
• 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
• 19. “I’m honored to present to you this comprehensive look into…”
• 20. “Without further ado, let’s get started on a journey through…”
• 21. “Thank you for carving time out of your day to join me for this presentation on…”
• 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
• 23. “I invite you to join me as we unpack the complexities of…”
• 24. “Today’s presentation will take us through some groundbreaking ideas about…”
• 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
• 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
• 27. “Let’s ignite our curiosity as we begin to explore…”
• 28. “Thank you for your interest and attention as we dive into the heart of…”
• 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
• 30. “I’m eager to share with you some fascinating insights on…”
• 31. “Welcome to what I believe will be a transformative discussion on…”
• 32. “This morning/afternoon, we’ll be venturing into the world of…”
• 33. “Thank you for joining me on this exploration of…”
• 34. “I’m delighted by the turnout today as we embark on this exploration of…”
• 35. “Together, let’s navigate the intricacies of…”
• 36. “I’m looking forward to engaging with you all on the subject of…”
• 37. “Let’s kick things off with a critical look at…”
• 38. “Thank you for your presence today as we shine a light on…”
• 39. “Welcome to a comprehensive overview of…”
• 40. “It’s a privilege to discuss with you the impact of…”
• 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
• 42. “Today, we’re going to break down the concept of…”
• 43. “As we get started, let’s consider the significance of our topic:…”
• 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
• 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

• “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
• “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
• “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
• “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
• “I’m thrilled to discuss this breakthrough that could revolutionize…”
• “This project has been a labor of love, and I’m eager to walk you through…”
• “When I first encountered this challenge, I was captivated by the possibilities it presented…”
• “I can’t wait to dive into the details of this innovative approach with you today…”
• “It’s genuinely exhilarating to be at the edge of what’s possible in…”
• “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
• “Nothing excites me more than talking about the future of…”
• “Seeing your faces, I know we’re going to have a lively discussion about…”
• “The potential here is incredible, and I’m looking forward to discussing it with you…”
• “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
• “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

• “With a decade of experience in this field, I’ve come to understand the intricacies of…”
• “Having led multiple successful projects, I’m excited to share my insights on…”
• “Over the years, working closely with industry experts, I’ve gleaned…”
• “I hold a degree in [your field], which has equipped me with a foundation for…”
• “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
• “Having published research on this topic, my perspective is grounded in…”
• “I’ve been a keynote speaker at several conferences, discussing…”
• “Throughout my career, I’ve contributed to groundbreaking work in…”
• “My experience as a [your previous role] has given me a unique outlook on…”
• “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
• “The program I developed was recognized by [award], highlighting its impact in…”
• “I’ve trained professionals nationwide on this subject and witnessed…”
• “Collaborating with renowned teams, we’ve tackled challenges like…”
• “I’ve been at the forefront of this industry, navigating through…”
• “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

• “I stand before you today with a deep understanding of…”
• “You can rely on the information I’m about to share, backed by thorough research and analysis…”
• “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
• “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
• “I’m fully confident in the recommendations I’m providing today due to…”
• “The results speak for themselves, and I’m here to outline them clearly for you…”
• “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
• “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
• “I assure you, the journey we’ll take during this presentation will be enlightening because…”
• “Your success is important to me, which is why I’ve prepared diligently for our time together…”
• “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
• “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
• “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
• “You’ll leave here equipped with practical, proven solutions that you can trust because…”
• “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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• June 19, 2024

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Ever found yourself tuning out during a speech or presentation? We’ve all been there. Capturing an audience’s attention is no easy feat, but it’s crucial for effective communication. That’s why in this article we’ll explore some attention-grabber examples that can transform your next talk or piece of writing. From rhetorical questions to startling statistics, these techniques are designed to hook your listeners right from the start. As you’ll soon find, the power of a good opener can’t be overstated.

What Are Attention-Grabbers?

An attention-grabber is a technique used to capture your audience’s interest right from the start, whether you’re giving a speech, writing an article, or teaching a class. No matter your context, attention grabbers serve a crucial purpose: they make your audience want to keep listening. They create a connection and pique curiosity, setting the stage for the rest of your message to be heard.

Types of Attention-Grabbers

There are many different types of attention-grabbers you can use, depending on your topic and audience. For example, you could start off by including humor, thought-provoking questions, surprising statistics, personal anecdotes, vivid descriptions, or powerful quotes. The key is choosing an attention-getter that feels authentic and relevant to your overall message.

Purpose of Using Attention-Grabbers

Also known as a “hook,” an attention-grabber helps get your audience interested in what you have to say. It’s a way to stand out, create a positive first impression, and motivate people to keep engaging with your content. A strong attention-getter sets the tone and lays the groundwork for a memorable message.

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Examples of Rhetorical Questions to Use as Attention-Grabbers

Before you can use a rhetorical question as your attention-grabber, you first have to know what one is. A rhetorical question is a question asked to make a point, rather than to get an answer. It’s a thought-provoking way to get your audience to reflect on your message and engage with your content on a deeper level.

In order to use a rhetorical question effectively as an attention-grabber, make sure it’s relevant to your topic and audience. It should spark curiosity and lead naturally into the rest of your content. So avoid questions with obvious answers, and don’t overuse this technique—one or two well-placed rhetorical questions are usually enough. Below are a few examples of rhetorical questions you might use as your attention-grabber.

• “What if I told you that everything you know about [topic] is wrong?”
• “Have you ever wondered what the world would be like if [scenario]?”
• “Why do we [common behavior], even though we know [consequence]?”

Rhetorical questions are a powerful way to get your audience thinking and create a sense of intrigue around your message. When used strategically, they can be an incredibly effective attention-grabber.

Using Quotes to Grab Your Audience’s Attention

Another way to start a speech or article is with a compelling quote. There’s just something about the wisdom and authority of a well-chosen quote that immediately lends credibility to your message . When you cite a respected figure or expert in your field, it shows that you’ve done your research and that your ideas are backed by others. Quotes can also be a great way to evoke emotion or set a certain tone for your content.

Choosing the Right Quote

When selecting a quote to use as an attention grabber, look for something that is relevant to your topic and audience. Additionally, the quote should be memorable and meaningful, and it should come from a reputable source. Avoid overused or clichéd quotes, and make sure to properly attribute the quote to its original speaker or author. For example, notice how each of the quotes below has its original speaker listed directly after, making them perfect attention-grabbers.

• “The only limit to our realization of tomorrow will be our doubts of today.” – Franklin D. Roosevelt
• “Innovation distinguishes between a leader and a follower.” – Steve Jobs
• “The way to get started is to quit talking and begin doing.” – Walt Disney

A well-chosen quote can be a powerful way to grab your audience’s attention and set the stage for a persuasive and memorable message. Just remember to use quotes sparingly and strategically for maximum impact.

Engaging Your Audience with Startling Statistics

Want to instantly grab your audience’s attention and show them why your message matters? Try starting with a surprising statistic that relates to your topic. Statistics are powerful attention-grabbers because they confront your audience with a concrete, indisputable fact that challenges their assumptions. When used effectively, a startling statistic can create a sense of urgency and make your audience more receptive to your message.

How to Find Relevant Statistics

To find startling statistics to use as attention grabbers, look for reputable sources like academic journals, government reports, and industry publications. In addition, make sure the statistic is current, accurate, and directly relevant to your topic. Avoid statistics that are overly complex or difficult to understand—the goal is to create an immediate impact.

Examples of Statistics to Use as an Attention-Grabber

• “Did you know that [shocking percentage] of [group] experiences [problem]?”
• “Every [timeframe], [large number] of [things] are [action].”
• “By [year], experts predict that [shocking trend] will [predicted outcome].”

Startling statistics are a highly effective way to grab your audience’s attention and make them sit up and take notice. Just be sure to choose your statistics carefully and that you’ve fact-checked each one.

Grabbing Attention with Anecdotes and Personal Stories

There are plenty of examples of attention-grabbers that you can use to engage your audience. Of these, one of the most powerful ways to connect with an audience is by sharing a personal story or anecdote. There’s just something about a well-told story that immediately draws people in and creates a sense of empathy and connection.

The Power of Storytelling

Stories are a fundamental part of how we communicate and make sense of the world. When you share a personal story or anecdote, you’re inviting your audience to step into your shoes and see the world through your eyes. This creates a powerful emotional connection that can make your message more relatable and memorable.

How to Craft a Compelling Anecdote

To use an anecdote as an attention-grabber, choose a story that is relevant to your topic and audience. The story should have a clear beginning, middle, and end, and it should illustrate a key point or lesson. Use vivid sensory details to bring the story to life, and practice telling the story out loud to refine your delivery.

Examples of Anecdotes to Use as an Attention-Grabber

• “When I was [age], I had an experience that changed my perspective on [topic] forever.”
• “I’ll never forget the day I learned the hard way that [lesson].”
• “Growing up, my [family member] always used to say [quote]. It wasn’t until years later that I truly understood what they meant.”

Personal stories and anecdotes are a powerful way to grab your audience’s attention and create a lasting emotional connection. By sharing a piece of yourself, you can make your message more authentic, relatable, and unforgettable.

Using Humor to Hook Your Audience

If you want to liven up your presentation, then humor is your secret weapon. The right quip or amusing story not only breaks the monotony, but also makes sure people are hooked and stay focused on your message. Humor also helps to break the ice and create a sense of rapport between you and your audience.

How to Use Humor Appropriately

Of course, not all humor is appropriate for all audiences or situations. When using humor as an attention-grabber, it’s important to know your audience and choose jokes that are relevant and inoffensive. In addition, avoid humor that criticizes others or relies on stereotypes. If you need ideas, consider the examples below, all of which are perfectly suitable as an attention-grabber.

• “I always wanted to be a [profession], but I soon realized I was better suited for [humorous alternative].”
• “You know what they say – [common saying]. Well, I’m here to tell you that’s not always true. In fact, [humorous contradiction].”
• “I once [humorous mistake or misunderstanding]. Needless to say, I learned my lesson.”

Used appropriately, humor can be a highly effective way to hook your audience and keep them engaged throughout your presentation. Just remember to keep it relevant, tasteful, and targeted to your specific audience.

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Incorporating Sensory Details to Capture Attention

Have you ever noticed how some speakers have a way of transporting you into their story? Chances are, they’re using vivid sensory details to create a rich, immersive experience for their audience. Sensory details are descriptive words and phrases that appeal to the five senses: sight, sound, smell, taste, and touch. When you incorporate sensory details into your attention-grabber, you create a more vivid and memorable experience for your audience. This helps to grab their attention and keep them engaged with your message.

How to Use Sensory Language Effectively

To use sensory language effectively, focus on the most relevant and evocative details for your topic and audience. Use specific, concrete language rather than vague or abstract descriptions. Engage multiple senses when possible, and use figurative language like metaphors and similes to paint a vivid picture in your audience’s mind.

Examples of Sensory Details to Use as an Attention-Grabber

• “Imagine biting into a ripe, juicy peach, feeling the sticky juice run down your chin as the sweet, fragrant flavor explodes on your tongue.”
• “Picture a serene mountain lake at dawn, the glassy surface of the water reflecting the pink and orange hues of the sky, the only sound the gentle lapping of the waves against the shore.”
• “The acrid smell of smoke filled the air, stinging my eyes and throat as I stumbled through the darkness, my heart pounding in my chest.”

By incorporating sensory details into your attention-grabber, you can create a more immersive and engaging experience for your audience. Sensory language is a powerful tool for grabbing attention and making your message more memorable and impactful.

FAQs on Attention Grabbers

What is a good example of an attention grabber.

“Imagine living on Mars in 2040.” This question makes your audience think and draws them into the conversation.

What is a good attention getter?

A shocking statistic, like “Farmers and ranchers make up less than 2% of America’s population,” instantly hooks listeners by highlighting unexpected facts.

What are some attention grabbing phrases?

“Did you know that we have only explored 5% of the Earth’s oceans?” This phrase sparks curiosity and engagement right away.

What is an example of an attention grabbing hook?

Telling a brief story, such as how overcoming fear led to skydiving, captivates audiences with personal connection and anticipation for what’s next.

You now have some potent tools in your arsenal with these attention-grabber examples. Whether you’re starting with an intriguing question, a personal story, or eye-opening stats, each method serves to hook your audience and keep them engaged. The magic lies in choosing the right one for the moment and delivering it confidently. Keep practicing and refining, and soon enough grabbing attention will be second nature!

• Last Updated: June 12, 2024

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How to Start a Presentation: 12 Ways to Keep Your Audience Hooked

Written by: Nayomi Chibana

Wondering how to start a presentation that makes your audience sit up in their seats with excitement?

"Today, you will learn something that will add 10 years to your life."

"20 years from now, your job won't exist."

"Did you know that more people have access to a mobile phone than a toilet?"

Presentation starters like these are key to grabbing your audience's attention and making the most of the time allotted to you.

Instead of thanking the audience, making an unrelated joke or apologizing for a technical issue, why not dive right into the subject matter with a gripping statement or thought-provoking question?

To help you craft your own killer presentation starters, we've sorted through some of the most popular TED talks in history and created this list of the most effective ways to start your next presentation .

Many of these presentation starters are successful because they appeal to human emotions such as curiosity, awe, surprise or fear. You can read more on creating viral content that triggers emotional responses in this post .

Better yet, check out the video version of this blog post. This video distills 12 killer strategies to start your presentation and keep the audience's attention throughout.

• Knowing how to start a presentation is crucial because it sets the tone for the rest of the presentation. A strong and engaging opening can capture the audience's attention and generate interest in your presentation.
• There are many ways to start a presentation: make a provocative statement, incite curiosity; shock the audience; tell a story, be authentic;  quote a famous or influential person.
• Here are other presentation opening strategies: Begin with a captivating visual; ask a question; use silence; start with a prop; tell a relevant joke; use the word "imagine.
• Take advantage of Visme's free online presentation software to create attention-grabbing presentations that align with your branding and engage your audience.
• If you're short on time, tap into the power of Visme's AI presentation maker to create stunning presentations in minutes. Simply describe what you want to create, select your preferred design option and let the tool do the heavy lifting.

How to Start a Presentation

Knowing how to start a presentation is just as crucial as the message you're trying to convey. If you can't start it effectively, you might not be able to leave a strong enough impact by the end of it.

TED speakers are some of the best presenters in the world, and there's a lot you can learn from their talks. Below, we've handpicked some of these presentations that start with a bang and manage to keep the audience hooked till the very end.

1 Make a provocative statement.

"I want to discuss with you this afternoon why you're going to fail to have a great career."

One surefire way to get your audience's attention is to make a provocative statement that creates interest and a keen desire to know more about what you have to say.

The presentation above, for example, does just that by making a surprising first statement that inspires surprise, amusement, curiosity and fear at the same time.

With 4.8 million views and counting, this talk by an economics professor draws you in precisely because it steers clear of the traditional talk, using blunt humor to enumerate all the irrational excuses people make for not pursuing their dreams and passions.

2 Incite curiosity.

"I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I'm not particularly proud of. Something that, in many ways, I wish no one would ever know, but here I feel kind of obliged to reveal."

Another way to grab your audience by the collar is to incite curiosity. In this popular TED talk viewed over 15.4 million times, career analyst Dan Pink succeeds at getting the entire audience to look at him intently, waiting for his next word, by resorting to an opening statement that builds suspense.

Since human beings are by nature curious creatures, most people in the audience were probably asking themselves "What did he do?" and imagining all sorts of possible scenarios.

3 Shock the audience.

"You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk."

In many ways related to the previous two presentation starters, this hook involves making a counter-intuitive or paradigm-shifting statement that goes against a popular belief or simply shocks due to the perceived impossibility of the proposed statement.

This introduction by game designer Jane McGonigal, for example, achieves a level of surprise by making a seemingly improbable assertion. After hearing this kind of statement, most people will want to listen to your entire talk, if not out of genuine interest, then at least for the sake of pacifying their incredulity.

(By the way, she makes good on her promise by revealing a game she designed to boost resilience, which is backed by scientific research.)

4 Tell a story.

"When I was seven years old and my sister was just five years old, we were playing on top of a bunk bed..."

As covered in a previous post , storytelling is the key ingredient that separates good, engaging presentations from bad ones that lack a clear message and persuasive delivery.

In his popular talk on the secret to being more productive, psychologist Shawn Achor tells a childhood story to lead into the effectiveness of positive psychology. He then goes on to provide concrete evidence backing his claim that pursuing happiness, rather than productivity for its own sake, actually makes you more--not less--productive.

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5  Be authentic.

"I'm going to tell you a little bit about my TEDxHouston Talk. I woke up the morning after I gave that talk with the worst vulnerability hangover of my life. And I actually didn't leave my house for about three days."

Another way to draw your audience into your own world is to tell a revealing personal story. This is certainly not easy but, when done right, can quickly spark interest in your topic and build an emotional connection between you and your audience.

In Brene Brown's talk on confronting shame, she begins by admitting that she felt embarrassed over the revelations she had made in her massively popular TED talk on embracing vulnerability.

6 Quote an influential person.

One of the easiest ways to start a presentation is to quote an influential person. In these cases, it's best to use a pithy, short and relevant quote to catch your audience's attention.

In the widely viewed video above, for example, writer Andrew Solomon quotes Emily Dickinson to begin his talk on depression, an illness he asserts affects many more people than the official figures suggest.

The quote is particularly powerful and effective because it eloquently describes the state of depression from the point of view of a person who is feeling all the emotions associated with it.

7 Begin with a captivating visual.

To introduce this fascinating TED talk on how movements really get started, entrepreneur Derek Sivers uses some surprising footage to support his statements. They are especially captivating because they debunk widely held beliefs on the matter, proving that it takes more than just a charismatic leader to start a revolution of any sort.

8 Ask a question.

"Do you think it's possible to control someone's attention? Even more than that, what about predicting human behavior?"

In this attention-grabbing presentation on the flaws in human perception, world-famous pickpocket Apollo Robbins starts off by asking the audience a question that leads right into the meat of his talk, which has been viewed worldwide more than 10.5 million times.

In these cases, it's best to pose a question that will really get your audience thinking and, in the best possible scenario, challenge their prevailing beliefs or preconceptions on a certain topic.

51 Best Presentation Slides for Engaging Presentations (2024)

9 Use silence.

Another effective technique--which should only be used if you're a seasoned presenter and are able to maintain your composure throughout--is to leverage silence to command a room.

Watch, for example, how musician Amanda Palmer starts off her talk by not saying a word, simply breathing in and out and using props to communicate her message.

Although you may not want to resort to both silence and using a prop in your presentation, this is a very effective dramatic technique that, if done right, quickly draws all eyes to you.

10 Start with a prop.

Considering that the audience's gaze is attracted by motion and visual objects, another way to hook them right from the outset is to use a prop.

Take a look at how best-selling author Susan Cain uses a physical object to visually complement her opening story on her first summer camp experience. It not only adds a dramatic effect, it also keeps viewers eyes on her while on stage.

11 Tell a relevant joke.

"Okay, now I don't want to alarm anybody in this room, but it's just come to my attention that the person to your right is a liar."

Humor is not only a good way to break the ice and endear the audience to you right from the outset, it can also be very effective in getting your point across if it's relevant to your talk.

Lie detector Pamela Meyer, for example, deftly uses both humor and an element of surprise in her opening statement as she tells the audience that the person to their right is probably a liar. This gets the audience to laugh and then focus on her topic at the same time.

She goes on to give some shocking statistics (such as that on any given day, we're lied to up to 200 times) and delivers an intriguing talk that has been seen close to 13 million times.

12 Use the word "imagine."

"Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary."

Lastly, there are times when leading your audience to use their imaginations is the best bet. You can prompt them to do this by using the commands "imagine," "think of" or "picture this." These are just a few of the most powerful opening words for presentation.

Plane crash survivor Ric Elias, for example, uses this technique in the video above to quickly thrust his audience into the central scene of his harrowing story.

Learn How to Start a Presentation Effectively

What about your next presentation? Have you thought about how you're going to set the mood for your talk? We've rounded up some of the best way to start a presentation.

When you're ready to get started creating your presentation, give Visme's presentation software a try! The tool comes with an AI writer that helps you generate killer content for your next presentation in seconds.

Plus, check out our post on how to end a presentation so you both start and end your speech with a bang.

And if you want to learn all our secrets on how to deliver an unforgettable presentation, as well as how to create visual slides with impact, grab our free e-book below.

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About the Author

Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. Besides researching trends in visual communication and next-generation storytelling, she’s passionate about data-driven content.

How to Start and End a Presentation: 10 Practical Tips to Grab Attention and Make an Impact

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By Al Boicheva

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3 years ago

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No matter how well-crafted and planned the body of your presentation, its impact depends on its opening and ending.  On one hand, you have 30 seconds to grab your audience’s attention so people would be interested in hearing what you have to say. On the other, your ending is what your audience will be left with and will shape how they feel about your presentation and how they’ll remember it. This might be like a lot of pressure but the truth is, it’s easier than it sounds. This is why, in this article, we will help you achieve this and more with 10 practical tips on how to start and end a presentation effectively .

Article overview: The Opening: 5 Tips To Get Your Audience Invested  1. The Hook 2. Transition 3. Personal Story 4. Build Tension with Silence 5. Use Startling Statistics The Ending: 5 Tips To Make an Impact 1. The Rule of Three 2. Come Full Circle 3. Food for Thought Question Ending 4. Inspire with Personal Involvement 5. Make Your Audience Laugh

5 Practical Tips on How to Start a Presentation

Imagine you spent weeks preparing an amazing presentation with lots of valuable insight that you just can’t wait to share with your audience. Unfortunately, only a few minutes in, you notice that most of your viewers are on their phones scrolling and barely paying any attention to what you have to say. What happened?

Presenters and speakers often start with a long introduction. They introduce themselves, share how excited they are, thank the audience for attending, explain what they’re going to speak about in a minute, why the topic is important, etc. This might take only one or two minutes, however, when it comes to presentation,  two minutes without telling anything interesting might result in losing your audience. In fact, you only have 30 seconds to grab your audience’s attention .

This is why, no matter the topic and goal of your presentation, you must always captivate your audience’s attention first. Leave the introductions and summaries for later .

In this section, we’ll talk about ways to hook your audience in the first 30 seconds and get them invested in what you have to say in your presentation.

1. The Hook

Anything unpredictable that catches you off-guard, will get your attention.

This tactic, masterfully named as a metaphor for attracting fish with a juicy worm on a hook, refers to a few-second short story, metaphor, shocking fact, statistics, analogy, controversial statement, or anything unconventional and unexpected that will capture your viewer’s imagination. We’ll have a look at three examples for hooks.

1.1 Bold Claim

“Here’s all you have to know about men and women: women are crazy, men are stupid.” This opening line by stand-up comedy legend George Carlin is a great example of a hook in the form of a bold claim. If you’re confident enough with your presentation and you have a bold claim up to your sleeve, don’t save it for the end. Instead, shoot that bullet confidently the second you start your presentation. It will immediately catch your audience off-guard and you will have it paying attention to your every word after that.

Here are some examples for bold claim starters in presentations and public speaking.

• “What you’re doing right now at this very moment is killing you.” ( Nilofer Merchant )
• “Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat.” ( Jamie Oliver )
• “I’m going to try to increase the lifespan of every single person in this room by seven and a half minutes. Literally, you will live seven and a half minutes longer than you would have otherwise just because you watched this talk.” ( Jane McGonagall )
• “I don’t want to alarm anybody in this room. However, it’s just come to my attention that the person to your right is a liar.” ( Pamela Meyer )

1.2 Imagine

One of the greatest ways to get attention and start strong is through storytelling. People love stories and are always interested in hearing one. In fact, many presentations may revolve around a story or just use small anecdotes to enhance their message. With this being said, amongst the best methods to create a compelling story is to get your audience involved. To do so, make them imagine themselves in the shoes of the main character. This attention-grabber invites your viewers to create a mental image and get emotionally invested.

Here are examples of speeches starting with the Imagine play:

• “I want you, guys, to imagine that you’re a soldier, running through the battlefield. Now, you’re shot in the leg with a bullet that severs your femoral artery. This bleed is extremely traumatic and can kill you in less than 3 minutes. Unfortunately, by the time a medic actually gets to you, what the medic has on his or her belt can take 5 minutes or more with the application of pressure to stop that type of bleed.” ( Joe Landolina )
• “Imagine a big explosion as you climb through 3000 feet. Imagine a plane full of smoke, imagine an engine going clack-clack-clack-clack-clack. Well, I had a unique seat that day.”( Ric Elias )

1.3. Humourous Twists

Great stories have unexpected plot twists. The best stories, however, have a funny plot twist. Depending on your topic, you can start by telling your story, get your audience in the mood for a serious talk, and then contradict all expectations with a hilarious spin.

• “I need to make a confession at the outset here. A little over 20 years ago I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know. But here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school.” ( Daniel Pink )

2. Transition

Your next step would be to make an organic transition between your hook and the main point of your presentation. You can do this seamlessly or by linking directly with “I tell you this, because”, “This brings us to…”. Mohammed Qahtani, for example, does this transition so smoothly, that you’ll never even catch it.

First, as a hook, he chooses to use a prop. He literally goes on stage and lights a cigarette, capitalizing on unpredictability, originality, bold statement, humor, and immediately uses the second hook in the form of a provocative question, asking the audience “You think smoking kills?”. The third thing he does is strike with shocking data that he immediately admits to being fake. He already has the audience on the tip of his fingers. Having accomplished that, Mohammed Qahtani is ready to finally move to the body of the presentation and reveal his actual message.

3. Personal Story

Another storytelling technique besides making people from your audience imagine themselves in a particular situation, is to start with your own personal story. One that is relevant to the topic of your presentation. Your personal involvement and experience give you credibility in the eyes of the viewers, and, as we mentioned, everyone loves to hear an interesting story. This is because stories are relatable, easy to identify with communicating honesty, openness, and connection.

4. Build Tension with Silence

Interestingly enough, saying nothing is also a very powerful option. In fact, standing in front of an audience and confidently keeping silent is as powerful as making a bold statement. Silence will definitely build tension and pique your audience’s curiosity about what you have to say. Be careful, however, as this technique requires knowing your timing.

5. Use Startling Statistics

Sometimes you just can’t think of a story, a joke, or a specific statement that is bold enough. And that’s okay. As a last resort, but also a pretty effective one, you can always rely on curious shocking statistics, related to your topic, to instantly gain people’s attention. Take your time researching curious statistics that will emphasize the seriousness of your topic or as a tool to start over the top.

To sum it up, your presentation opening follows 5 steps:

• Hook: You immediately strike your audience instantly with something interesting and unconventional they wouldn’t expect.
• Transition: You link your hook to your main point.
• Introduction: Once you already have your audience’s attention, you can finally make a very brief introduction with something relevant to your topic.
• Preview: Give your audience a brief preview of what you’re going to talk about.
• Benefits: Tell your audience how will they benefit from listening to your presentation. (ex. “By the end, you will already know how to…”)

Keep in mind, that your opening, consisting of these 5 steps, should be brief and ideally not exceed 2 minutes . If you manage to make a great hook, transition, introduction, review and list the benefits in 2 minutes, you already have your audience’s full attention and they will be listening to your every word throughout the body of your presentation.

5 Practical Tips on How to End a Presentation

Let’s consider this situation. You start watching a movie that instantly opens with a jaw-dropping suspenseful scene that raises questions and makes you want to unravel the mystery. This scene will certainly make your stay through the movie. You are very invested, you love the story, the build-up keeps you on the edge of your seat until the end when the reveal is so underwhelming, you feel disappointed. The ending doesn’t fit the intensity of the story and feels incomplete and rushed. How does this relate to your presentation?

Having a great start for your presentation is what will keep your audience interested in what you have to say. However, the end is what your audience will be left with and will shape how they feel about your presentation and how they’ll remember it.  In short, if you fail your opening, you will still be able to catch up with your presentation and capitalize with a great closing line. But an underwhelming conclusion can kill the velocity of a good presentation and ruin the overall experience.

Let’s look at some practical tips and examples by great presenters to get inspired and never let that happen.

1. The Rule of Three

This powerful technique in speech writing refers to the collection of three words, phrases, sentences, or lines. In photography, there’s a similar rule, known as the Rule of Thirds, that serves to divide an image into three. In writing, the Rule of Three combines a collection of thoughts into three entities with combined brevity and rhythm to create a pattern.

Information presented in a group of three sticks in our heads better than in other groups. This is why this principle presents your ideas in more enjoyable and memorable ways for your audience.  It also serves to divide up a speech or emphasize a certain message. Let’s see a couple of examples where the rule is applied in different forms.

Examples of the Rule of three in Speeches

• “ I came, I saw, I conquered .” (Veni, Vidi, Vici. ) by Julius Caesar in a letter to the Roman Senate
• “…this nation, under God, shall have a new birth of freedom—and that government of the people, by the people, for the people , shall not perish from the earth.” from Abraham Lincoln’s Gettysburg Address
• “ It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. lt means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.” from Steve Job’s Stanford Commencement Speech

In Veni Vidi Vici, the rule serves to divide the concept of Caesar’s victory into three parts to prolong the conclusion in order to give it more power. The “came” and “ saw” parts are technically obvious and unnecessary in terms of context. However, they serve to build up the conclusion of conquering, creating a story, rhythm, and, ultimately, a memorable and powerful line. A single “I conquered” wouldn’t impress the Senate that much, let alone become such a legendary phrase preserved in history.

Lincoln’s famous speech ending shows an excellent practice of the Rule of Three in the form of repetition to emphasize the new role of the Government.  “That Government of the people shaw not perish from the earth.” would still be a good line, however, the repetition makes it way more powerful and memorable.

And last, Steve Job uses the Rule of Three in the form of repetition to accomplish building up the conclusion and emphasizing what “it means”.  This repetition gives rhythm and helps the audience to be more receptive, stay focused, and follow the speaker to the final conclusion.

You can also use the Rule of Three to close your presentation by giving your audience two negatives and ending with a positive . Typical structures would be “This is not… this is not… but it is”; “You wouldn’t… you wouldn’t… but you would..”, etc.

For example, you can conclude a speech about self-growth with something similar to “Your future isn’t a matter of chance, it isn’t a matter of circumstances, it’s a matter of choice.”

2. Come Full Circle

In short, this means capitalizing  on your message by ending your presentation the exact way you started it . If done right, this is a powerful tool to make an impact. Usually, you begin your presentation with a statement that piques your audience’s curiosity. You use it to set the topic and start building on it. You take your audience on a journey, you make them start at one point, follow them through the entire journey, and make them end at the same point. By repeating the opening line as an ending, now the message makes more sense, it’s way more personal and makes a satisfying logical conclusion .

A good example of this comes from Yubing Zang in her speech “Life Begins at the End of Your Comfort Zone.” The speaker opens her TED talk with that same line to take you on a journey. You experience her story, you learn how fear is the biggest thief of dreams while comfort is a drug that keeps you from following them. After that strong message, she finishes with that same phrase. In the end, this phrase isn’t just an abstract quote, now it makes more sense and feels more real and personal.

You can also use the full circle method to start and finish your presentation with the same question. As an opening line, your question will make your audience think. It will compel them to listen to your presentation and learn the answers. As an ending, however, this same question will become rhetorical .

And speaking of questions…

3. Food for Thought Question Ending

The easiest way to end a speech on a good note is to leave your audience with a question. The kind of open-ended question that will inspire your audience to reflect on . Such questions can be so inviting, they will give your audience something exciting to think about and even think of throughout the day.

Examples of open-ended questions, depending on your topic, could sound like this.

• What if it doesn’t work out that way?
• What does this look like for you?
• If you could do it over again, what would you do differently?

Unlike close-ended questions that the viewers can answer immediately on the spot and forget about your speech later, interesting open-ended questions that give them food for thought will inevitably surface on occasion.

For example, Lera Boroditski closes her topic on “How Language Shapes the Way We Think” with ” And that gives you the opportunity to ask: why do I think the way that I do? How could I think differently? And also, what thoughts do I wish to create?”

In order for your open-ended question to become food for thought, make sure your presentation raises it organically . It should sound like a relevant and logical conclusion to what you’ve built during your speech. Otherwise, the question would be forced and would seem like coming from nowhere. The best way to think of such an open-ended question is to reflect on what is the question you wished to answer during your presentation but couldn’t. Something that doesn’t have a solution yet.

• Why do people fear losing things that they do not even have yet?
• Why do we strive for perfection if it is not attainable?
• How much control do you have over your life?
• When will we reach a point where terraforming Mars will be our only chance at human survival? How can you influence this deadline?

This will give a great puzzle for your audience to solve and something to remember your presentation with, for a long time.

4. Inspire with Personal Involvement

If you have a story to share, don’t hesitate to inspire your audience with it during your own presentations.

This method is most powerful when we share a personal story or experience . Our vulnerability and personal touch are what will help you inspire your audience without sounding insincere or forcing them a piece of advice out of nowhere. The key here is to have credibility and personal involvement . It might come from your degree, accomplishments, or from your life’s story. Also, make sure the story is relatable and encourages empathy from your audience.

Steve Jobs gave a commencement speech at Stanford University sharing his personal experiences in order to inspire change in his audience’s mindset. He uses his authority and credibility to shape the spirit of leadership and entrepreneurship in young people. He aims to inspire people that they should learn to color outside the lines instead of following the patterns and structure of society. And he serves as a great example with his own life story and accomplishments .

Which makes the ending memorable and impactful: “ Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. Stay hungry. Stay foolish. ”

In conclusion, the entire speech builds up to this conclusion making it powerful as the personal involvement and experience make it sincere and inspirational.

5. Make Your Audience Laugh

If your topic allows it, one of the best ways to make your presentation memorable and a great experience for your audience is to end with a joke. Just make sure to craft a joke that relates to the main point of your presentation.

As an example for this tip, we chose the TED talk of webcartoonist Randall Munroe where he answers simple what-if questions using math, physics, logic, and -you guessed it- humor.

He ends by sharing an allegedly personal experience about receiving an email from a reader with a single subject line “Urgent”. “And this was the entire email: If people had wheels and could fly, how would we differentiate them from airplanes? Urgent. And I think that there are some questions math just cannot answer. ”

Final Words

In conclusion, the start and end of your presentation are crucial to its success. No matter the topic and goal of your presentation, you must always captivate your audience’s attention first, leaving the introductions and summaries for later. Having a great start for your presentation is what will keep your audience interested in what you have to say. However, the end is what your audience will be left with and will shape how they feel about your presentation and how they’ll remember it.  We hope we managed to inspire your inner public speaker to rock your presentation like a pro.

In the meantime, you could also check some more insights on related topics, gather inspiration, or simply grab a freebie?

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How to start a presentation: 5 effective ways

Get your team on prezi – watch this on demand video.

Anete Ezera July 01, 2022

You’re about to click on the Zoom link, walk into a meeting room, or step onto a stage where you’ll be addressing hundreds of people. Wherever you’re presenting, once you’re in that spotlight, you should already know how to start off a presentation. If you’re hoping to wing it, think twice. The first few minutes (and even seconds) of your presentation are more crucial than you think.

A study by Microsoft regarding transient attention spans found that the average attention span for people is only around 8 seconds (in the study, it refers to the average time spent on a web page). It doesn’t mean that each of us can only focus for 8 seconds, but it means that we need to develop curiosity in these 8 seconds to continue listening, watching, or reading. If that doesn’t up the stakes for your intro, we don’t know what does. 

If you’ve successfully engaged your audience in the first 8 seconds, you still need to keep them as interested as possible. We all know how easy it is to lose attention in today’s information-saturated environment. 

So, before stepping on stage, whether virtually or in person, carefully plan out the first few minutes to capture your audience’s attention. Learn how to start a presentation with these five tips so you can grab and hold your audience’s attention throughout your presentation.

#1 Start with an eye-catching visual

Did you know that our brains process visual information 60,000 times faster than text ? This makes visuals an excellent strategy for how to start a presentation, engaging your audience right from the beginning.

For example, instead of opening with a sentence, saying how much plastic is dumped in our oceans every year, showcase an image of The Great Garbage Patch in the Pacific Ocean. You can accompany your image with a sentence or two, pointing out some shocking numbers and facts to really drive your point home. With a visual, you’ll be able to make a greater impact and evoke strong emotions that will captivate your audience. 

You can also showcase a short clip of the garbage patch or display a data visualization with a shocking statistic. Consider what kind of visual showcases the subject matter best and what makes the most impact. 

If you’re presenting online, avoid sharing your screen to showcase your visuals. The extra time it takes to share your screen can also create an awkward pause and make your presentation less exciting. Plus, you’ll be hidden behind your content, so people won’t be able to read your emotions or body language while you speak. Instead, show your visuals next to you using Prezi Video , our video presentation software. You’ll be able to easily go from topic to topic while maintaining eye contact with your audience, making your presentation much more engaging. If you want to give Prezi Video a try, create your first video here or watch this video to see it in action:

#2 Tell a story

Storytelling is a powerful technique to engage your audience and stir emotions, making it an excellent strategy for how to start off a presentation. Starting your presentation with a story can take your audience to a different time and place, and fully immerse them in the topic you’re about to cover. A study on neural coupling found that people’s brain waves can start to synchronize with those of the storyteller as they’re listening to the story unfold. So, not only can you mentally transport your audience to a time and place of your choosing, but you can also literally be on the same wavelength. 

To make this fascinating impact, you can’t just start telling a story without thinking about the plot line and the way you’re going to go about it. You’ll have to practice your storytelling skills beforehand and go over the plotline several times to get it right. 

It’s important to choose a story that reflects what your presentation is going to be about. For example, talk about your personal experience or mention a historical event, but always tie it in with what you’re going to present. It’s best to keep it short so your audience doesn’t get bored or distracted. 

To enhance your storytelling, use visuals, like images or videos. You can also add some entertaining aspects to your story by including stickers or GIFs.

Elena Valentine shows how to start a presentation with a story in her video. See how she grabs attention here, and watch till the end for more storytelling tips.

Incorporating Prezi into storytelling elevates this experience, transforming narratives into visually captivating journeys. Prezi’s dynamic platform allows speakers to integrate visuals seamlessly into their stories, from compelling images and engaging videos to interactive stickers and GIFs. This visual integration serves not just as decoration but as a narrative enhancement, providing visual cues that enrich the storytelling, making abstract concepts tangible, and emotionally charging the narrative.

Prezi’s non-linear presentation format is particularly suited for storytelling. Unlike traditional slide-based tools, Prezi offers the freedom to navigate through the story in a way that mimics the human thought process — fluid and interconnected. To make your storytelling with Prezi more effective and engaging, consider these easy-to-follow tips:

Use pictures and videos smartly

Pick pictures, videos, and animations that fit well with what you’re talking about. Prezi lets you zoom in and move around these visuals at the right times, making your main points more interesting and easier to remember for your audience.

Make your story flexible

Set up your Prezi so you can move around your story, not just go straight from the start to the end. This way, you can change parts of your talk based on what your audience seems to like or pay attention to, making your presentation more lively and fun.

Show how things link together

With Prezi, you can place parts of your story in certain spots to show how they’re related. This helps make tricky ideas simpler and your overall presentation more powerful because it’s clearer how everything fits together.

#3 Involve your audience

Involving your audience is how to start a presentation in the most interactive way possible. Active participation is great for establishing a closer connection with your listeners and obtaining their attention right away. 

Connect with a personal anecdote

An effective method to start a presentation is by weaving in a personal anecdote that is both relevant and relatable. This technique fosters an immediate connection with your audience, as personal stories resonate more deeply, making your message more memorable. By sharing a bit of your own experience, you break down the barriers between speaker and audience, inviting them into your world from the first words you speak.

Captivate with a bold opening statement

As you brainstorm how to start off a presentation, think about setting the stage with a bold statement or provocative claim related to your topic. This method instantly grabs your audience’s attention and sparks curiosity about where your argument or narrative will lead. Following this opening with a brief overview of what led you to this conclusion or claim helps to build anticipation and prepares your audience for the journey ahead, making them more invested in the presentation from the very beginning.

Engage with a question

One of the simplest ways to involve your audience is to ask a question. For example, you can ask: “Who has ever felt anxious about public speaking? Raise your hand!” In a virtual presentation , you can ask the same question and ask people to respond in the chat. If you’re using Prezi Video, your team will be able to react with a “waving hand” emoji that appears next to them in their video feed. See how it works .

Make sure to ask a relevant question that ties in with your topic and will get a reaction from the audience. For example, don’t say: “Raise your hand if you’re always on the edge of your seat.” It’s doubtful that you’ll get a huge reaction from your audience as this statement refers to a very small group of people. Also, avoid open-ended questions, like “How are you feeling today?” or “What do you think about this topic?” right at the beginning of your presentation – you’ll probably just get an awkward silence. People need to warm up to answering or asking questions, that’s why it’s best to ask questions in the middle of your presentation or towards the end.

Resonating with your audience demands thoughtful preparation and insight into their preferences and knowledge. Opt for questions and interactions that spark curiosity, stir emotions, or challenge viewpoints, always linking back to your main message. This ensures that your audience is deeply engaged and actively contributing to the discussion, rather than passively observing.

But the potential of Prezi to foster audience involvement extends far beyond simple Q&A. Live feedback loops and collaborative brainstorming sessions can all be done within the Prezi platform, turning each presentation into a dynamic, participatory event. This level of interaction not only keeps the audience engaged but also allows the presenter to tailor the content in real-time, responding to the audience’s interests and questions.

#4 How to start a presentation by showing a shocking statistic

Did you know that 71% of mobile users in the U.S. usually sleep next to their phones? Or that Millennial smartphone users in the U.S. unlock their devices about 63 times a day? It looks like the strongest relationship many of us will have is with our phones. 

The impact of a shocking statistic

Starting your presentation with a shocking statistic is a great way to capture your audience’s attention from the get-go and introduce the topic right away. To make an even greater impact with the statistic, include a data visualization that illustrates the numbers in an engaging way. Again, visual components will work in your favor to help your audience comprehend the information and make it more memorable. Also, make sure to use visual metaphors like icons or stickers to make your data visualizations more appealing to the eye. 

The innovative tools of Prezi

The platform’s innovative tools offer a way to present data that is not just informative but also inspiring. This not only captures your audience’s attention from the start but also keeps them engaged throughout your presentation. Through Prezi, your presentation becomes more than a collection of facts and figures; it becomes a compelling story that educates, entertains, and resonates with your audience, leaving a lasting impression long after the presentation concludes.

Try this template

Begin with a problem statement

Those who know how to start off a presentation with a hook are good at evoking curiosity. You can do it, too. Introduce a problem that you’ll solve during your presentation. Point to a topical issue that your audience can relate to, state it in the first moments of your presentation, and accompany it with visuals. 

Starting with a problem statement will put your audience into action mode to try to solve it. They’ll be curious to know possible solutions and your take on it. Introducing a problem that you know a lot of people are struggling with is especially effective in holding everyone’s attention. You want the audience to care about the issue and want to solve it. For example, if you’re talking about climate change, make it more personal by pointing out how it can and will affect everyone individually. Bringing the problem closer to our daily lives and experiences will intensify the need to solve it and people will be interested to know more about possible solutions. 

Kicking off your presentation with a problem statement is a masterful way to immediately engage your audience and set a compelling tone for your discourse. Here’s how to begin a presentation by focusing on a problem statement:

Craft a compelling problem statement

Begin by introducing a topical issue that resonates with your audience. This approach is pivotal in learning how to start a presentation with impact. State the problem within the first few moments, and accompany it with striking visuals to dramatize the issue further. This strategy not only grabs attention but also sets the stage for a solution-oriented discussion, making your presentation immediately relevant and engaging.

Make it personal

Connect the problem to everyday experiences to intensify the audience’s need to find a solution. By making the issue relatable, you ensure that your audience cares deeply about the subject, thereby heightening their engagement and interest in the potential solutions you will discuss.

Use narratives

Incorporate stories or case studies that highlight the problem’s effects on individuals or communities. Personal anecdotes or narratives can transform abstract issues into tangible realities for your audience, fostering a deeper emotional connection to the topic at hand.

Transition to solutions with hope

After setting up the problem, shift towards presenting viable solutions in an empowering manner. Showcase how individuals or communities have successfully addressed the issue, offering your audience a clear path to action and involvement.

End with a strong call to action

Conclude the opening segment of your presentation with a clear and motivating call to action. Be specific about what your audience can do to contribute to solving the problem, leaving them feeling inspired and equipped to make a difference.

By integrating these strategies into the way you begin your presentation, you emphasize not just the importance of the initial moments but also your commitment to engaging your audience deeply and meaningfully. Understanding how to start a presentation with a clear problem statement, personal connection, and a pathway towards solutions can set the tone for a memorable and impactful session.

Maximizing engagement: beyond the opening of your presentation

Starting your presentation right is crucial. It defines how much attention your audience will dedicate to your speech and slides. It also establishes how confident you’ll feel and appear in front of everyone. For example, if at the beginning of your presentation you get lost in your story or appear underprepared, you’ll get anxious and the audience will notice it (and it may just go downhill from there). You want to avoid that scenario at all costs. So, preparing how to start off a presentation ahead of time will ensure that you make the best of the first 8-plus seconds that you have to wow everyone in the audience. Regarding confidence, we have a great video on public speaking tips to build your confidence by the founder and CEO of Soulcast Media, Jessica Chen.

To further enrich your presentation and ensure it remains engaging from start to finish, consider these additional strategies for maintaining audience interest throughout your presentation.

Integrate interactive technologies

In today’s digital era, leveraging technology can significantly boost audience engagement. Tools like live polls, interactive quizzes, and social media prompts can transform your presentation into a dynamic conversation. For example, you could use a live poll to gauge the audience’s initial thoughts or feelings about the issue. This not only makes the presentation more interactive but also provides valuable insights into your audience’s perspectives, allowing you to tailor your content in real-time.

Foster an environment of collaboration

Encouraging collaboration among your audience can amplify the impact of your presentation. After setting the stage with a compelling problem statement and engaging visuals, invite your audience to share their own experiences or solutions related to the problem. This can be facilitated through breakout sessions, discussion forums, or collaborative workshops. By creating a collaborative environment, you empower your audience to become part of the solution, enhancing the relevancy and impact of your presentation.

Utilize story arcs to maintain engagement

Building on the initial storytelling, structure your presentation around a clear story arc, including a beginning that introduces the problem, a middle that explores the problem’s implications and potential solutions, and an end that encourages action and resolution. This narrative structure can help keep your audience engaged by providing a clear, cohesive journey through your presentation. Each segment of your presentation should build on the previous, leading your audience to a satisfying conclusion that reinforces your key messages and call to action.

Visual consistency and branding

Maintaining visual consistency throughout your presentation helps reinforce your message and enhances brand recognition. Use a consistent color scheme, font, and style in your visuals and slides. This visual branding can be subtle, but it plays a crucial role in creating a professional and cohesive presentation. Prezi offers the flexibility to customize your presentation’s design to align with your brand or theme, ensuring that every aspect of your presentation reflects your message and identity.

Reinforce key points with repetition and callbacks

To ensure that your audience retains the key points of your presentation, use repetition and callbacks throughout your talk. Revisit the main topics and the solutions you’ve proposed at various points, especially before transitioning to new sections. This technique helps reinforce the importance of the problem and the value of the solutions you’re presenting, making it more likely that your audience will remember them after the presentation concludes.

Close with a memorable conclusion

Your presentation’s conclusion should be as strong as its beginning. End with a powerful call to action that inspires your audience to take the next steps. Whether it’s adopting a new perspective, changing behavior, or contributing to a cause, make sure your audience leaves with a clear understanding of how they can make a difference.

By weaving these strategies into your presentation, from a compelling start to a powerful conclusion, you ensure that your presentation is not just heard but felt and remembered. Engaging your audience from the first moment and maintaining that engagement is key to delivering a presentation that not only informs but inspires and motivates change. This holistic approach to presentation design and delivery underscores the importance of every moment and interaction, setting the stage for a truly impactful session. 

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7 excellent ways to start a presentation and capture your audience's attention

When we speak, we have about 60 seconds to capture our audience's attention, establish credibility, orient them to our topic, and motivate them to listen. Don't waste those precious opening seconds

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“The beginning is the most important part of the work.” —Plato

When we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, orient them to our topic, and motivate them to listen, says Darlene Price, president of Well Said, Inc., and author of “ Well Said! Presentations and Conversations That Get Results .”

7 excellent ways to start a presentation and capture your audience's attention Back to video

If you waste those precious opening seconds with a joke, an agenda, an apology, housekeeping details, a string of thank-yous, or a rambling pointless paragraph littered with “ums” and “uhs,” your audience’s minds are likely to drift, and you may not get them back. “You, your message, and your audience deserve much more,” Price says. “You need to put the art in the start, the most important part of the work.”

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That’s a tall order for any speaker — and it requires us to develop and rehearse a well-crafted attention-getting opener. Price offers seven options.

1. Tell a captivating story.

Sebastiaan ter Burg/flickr

“Of all the starters in your toolkit, storytelling is among the most powerful and consistently successful,” Price says. “As humans, we’re hard-wired to enjoy and learn from stories. From bedtime stories and campfires, to Broadway theaters and boardrooms — heroes, villains, conflict, plots, dialogue, and lessons learned draw us in, remind us of our own lives, and hold our attention.”  

The story can be about you personally, which tells the audience first-hand why you’re invested in and passionate about the topic. Or you can tell a story about another person who the audience can learn from. “A nother option: tell a fable, wisdom tale, historic event, or anecdote,” Price says. “The idea is, start with a brief 60- to 90-second narrative that launches your speech and captivates your listeners, and make sure the story encapsulates the key point of your message.”

She suggests you consider these questions as you craft your version of “Once upon a time”: What challenges have you (or another) faced in relation to your topic? How did you (or another) overcome them? Who or what helped you or harmed you? What lessons were learned? What do you want your audience to gain, feel, or do as a result of the story?

2. Ask a rhetorical thought-provoking question.

whatleydude/flickr

As Shakespeare wrote in “The Merchant of Venice,” “If you prick us, do we not bleed? If you tickle us, do we not laugh? If you poison us, do we not die? And if you wrong us, shall we not revenge?”

“As a speaker, you ask rhetorical questions for persuasive effect; you don’t expect the audience to answer aloud, rather silently to themselves,” Price explains. When crafted and delivered well, rhetorical questions influence an audience to believe in the position of the speaker. “Clearly, Shakespeare’s character Shylock is leading his listeners to think ‘yes’ four times in order to justify revenge against Antonio. What do you want your audience to say ‘yes’ or ‘no’ to?” 

In addition to yes or no questions, you can also arouse curiosity and motivate your audience to think about the answer, she says.

3. State a shocking statistic or headline.

REUTERS/Eduardo Munoz

Price says the vice president of sales for America’s leading healthcare IT company successfully sells software solutions to hospitals by starting her presentations with the following:

“According to a new study in the Journal of Patient Safety, medical errors leading to patient death are much higher than previously thought. Preventable adverse events, known as PAEs, cause up to 400,000 deaths per year for patients who seek care at a hospital. That means medical errors are the third leading cause of death behind heart disease and cancer. Our vision is to create a world free of medical errors, and we need your help.”

“The statistic, bold claim, or headline needs to be directly related to the main purpose of your presentation,” Price explains. “Its impact ideally persuades the audience to listen and respond positively to your recommendation and next steps.”

4. Use a powerful quote.

umjanedoan/flickr

“Employ the wise words of a well-known person because the name allows you to tap into his or her credibility, likeability, and notoriety,” she says. The quote must have meaning and relevance to the audience.

Imagine you’re urging a group to reach consensus, or giving a talk on conflict management. You could open with: “Mark Twain once said, ‘If two people agree on everything, one of them is unnecessary.’ Even though some of us disagree on the xyz issue, each of us is necessary in the reaching a resolution.”

5. Show a gripping photo.

Joe Raedle / Getty Images

A picture is worth a thousand words — “maybe even more,” Price says.

“Use photos instead of text, when possible,” she suggests. A quality photo adds aesthetic appeal, increases comprehension, engages the audience’s imagination, and makes the message more memorable.

Price offers the following example of an effective use of an image:

The president of an electronics equipment company needed his managers to cut costs. Rather than showing mundane charts, graphs, and spreadsheets, he opened the meeting by asking, “What sank the Titanic?” When everyone in unison replied, “an iceberg,” he displayed a beautiful high-definition image of an iceberg on the screen: the tip of the iceberg was clearly visible above the water; the much larger portion was dimly visible below the surface of the water.

“The same thing is about to happen to our company,” he continued. “Hidden costs — the dangers beneath the surface — are about to sink this company. I need your help.” This visual metaphor spawned a creative, productive brainstorming session that inspired every business unit manager to diligently hunt for what they labeled the “icebergs,” says Price. The result was saving millions and ultimately the company.

6. Use a prop or creative visual aid.

nathanmac87/flickr

“A prop  is a magnetic tool that hooks your audience and keeps them watching — or listening,” Price says. A visual aid can also help emphasize a point.

Price uses the example of a sales VP at  a large insurance company, who happens to be an avid tennis player. She says he wanted to kick off his annual meeting with a bang — so he “brilliantly used his tennis racquet to emphasize ‘acing the competition,’ ‘rallying together as a team,’ and winning a ‘grand slam’ through great customer service.” Year after year, other speakers were compared to this leader’s creative ability to present a motivational message, she says.  

“Think about how you could use items like a big wall clock, a colorful gift bag, juggling balls, a deck of cards, a bunch of carrots, or another prop, to introduce your topic, captivate the audience, inject humor, and drive home your message.”

7. Play a short video.

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Imagine kicking off a product management meeting with a video of compelling customer testimonials, or opening a fund raising event for endangered species by showing an Amur Leopard playing with her cubs in the wild.

“Videos evoke emotional responses,” Price explains.  “ Unlike text and bullet points on a slide, you can employ people, pictures, and sound to reel in the audience, add drama, and communicate the gist of your message quickly. “ As Walt Disney said, “ I would rather entertain and hope that people learned something than educate people and hope they were entertained. “

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7 Dynamic Ways to Start a Presentation [With Examples]

Of course, we’ve all been there as a speaker. First, we design a powerful presentation. Then, we nervously walk out onto a stage or into the front of the room. The audience stares with skepticism written all over their faces. This stoic crowd has no patience for speakers who waste their time. And their demeanor is showing that fact right now. In a timid voice, we start with a simple, “Good morning.” We get no response from the audience — no warm welcome at all. As a result, our nervousness increases dramatically.

The good news is that your speech doesn’t have to start this way. Your first words will create first impressions.

So, in this session, I’m going to give you the best way to start a successful presentation so you can win over the audience members. Below are a few of my favorite ways to start a speech that will help you capture the attention of your audience and get even the most stoic crowd to want more from you.

Here is the list of effective presentation openers.

7 Dynamic Ways to Start Your Next Presentation.

• Give Your Presentation Summary and Conclusion First.
• Start the Presentation with a Compelling Story.
• Use a Startling Statistic to Start a Presentation.
• A Funny or Motivational Quote or One-Liner.
• Start with an Opinion Asking Question.
• Make a Powerful or Shocking Statement to Start a Speech.
• Arouse Curiosity with a Hook.
• A Bonus Way to Start a Presentation Is to Add Showmanship.

How to Start a Presentation and Help Your Audience Remember Your Content.

(1) give a summary and conclusion at the beginning of a presentation..

As a speaker, you have a lot going against you. The biggest challenge is that most of the people who are in your audience would really rather be somewhere else. So starting with the conclusion gives them a reason to tune in and pay attention to the content.

TV shows and movies do this a lot. The first scene in Titanic is 90-year-old Rose wheeling onto the salvage ship. Immediately, she asked the Captain to see her painting. “Wasn’t I a dish?”

We all know the story of Titanic, but by starting 70 years into the future, we already know that somehow, Rose was going to survive the tragedy. We pay attention because we want to see how she did it.

You probably also recall Netflix series that show a quick introduction and then a flashback to an earlier time.

You can create the same effect in your presentation introduction by making your title a conclusion that you want the audience to draw. Then, lay out each main point that will help them come to that conclusion.

For instance, “My topic today is Five Ways to Get Your Executives to Increase Your Department Budget, and the items we will cover are…” Of course, this technique works best when your title is a result that your audience really wants.

This is an easy way to start a presentation. You can use a single PowerPoint presentation slide as a visual aid to capture the audience’s attention right away! (FYI, you can also use this technique at the end of a presentation.)

More details about this are in Start with a Great Title .

(2) Start the Presentation with a Compelling Story

I taught a private presentation class for Mitsubishi once. And I could tell walking into the room that this was going to be a tough crowd. The culture of the predominately Japanese company is fairly quiet and conservative. Most often, when I introduce myself to class members, people are warm and friendly. Since I’m a guest in their office, most try to make me feel at home.

By the way, the Mitsubishi organizer did this here as well. However, as the participants came into the room, each walked in without saying a word. Each sat down, opened their laptops, and quietly began typing on their keyboards.

I did my best to try to get them to open up. But very few of them were laughing at my jokes or smiling at me as I asked them questions. (Tough crowd.)

So, when I started the class, I knew I needed something that would help the group relate to me. I decided to go into a fairly detailed version of an experience where I totally bombed a speech. I added a lot of self-deprecating humor to the story. Afterward, the mood in the room lightened quite a bit. It was an easy way to get the audience to feel more at ease and become more relatable to them.

Stories are easy additions to any speech. For instance, if you are giving a project report, you can start with a memorable event that occurred on the project since the last meeting. Or, if you are giving a financial report where profit is up, just give a great example of something that caused profit to increase.

(3) Or You Could Use a Startling Statistic to Start a Presentation.

By doing a little research, you can often find a good (and or startling) statistic that can capture attention quickly. You can also create a good introduction by phrasing the statistic as a provocative statement.

For instance, let’s say you are giving a financial presentation where revenue for your company was up 2.5% last quarter. You might look up the statistics for your industry as a whole in the same quarter. Then, you can start your speech with that data. “The electronics industry as a whole was up 3.4% last quarter. However, our company underperformed the industry with only a 2.5% increase in revenue.”

The easiest way to find statistics about your topic is to just do a Google search [Your Topic} followed by the word “statistic”.

Here Are a Few Examples of Using Google to Get Shocking Statistics.

I’ll give some examples. I just did a Google search for “Popular Ted Talks” and came up with an article about the Top 25 Most Shared Ted Talk videos . I just pasted the names of the talks into Google with the word “statistic” added and this is what I came up with.

• Does School Kill Creativity? According to the Adobe® State of Create global benchmark study , 8 in 10 people feel that unlocking creativity is critical to economic growth and more than half of those surveyed feel that creativity is being stifled by their education systems.
• Your Body Language May Shape Who You Are – We receive 82% of information from what we see, 11% from what we hear, and only 7% by all the other senses combined. ( The Body Language Info-graphic .)
• How Great Leaders Inspire Action – 84% of organizations anticipate a shortfall in leaders within the next five years. ( 13 Shocking Leadership Development Statistics .)

So, it is really easy to create compelling statistics to get your audience to think differently about your topic just as you begin to speak.

Bonus Tip: Combine More than One of these Intros for Even More Impact.

You can combine the last two tips for even more impact. Place a statistic along with a story of how you found the statistic at the beginning of your presentation. This is a great way to start your presentation. “I remember watching Jerry Seinfeld do a stand-up bit. He mentioned that the fear of public speaking was the number one fear in America. Then he looked down the list and saw that the fear of death was number five. So, you are five times more likely to rather be in the casket than up giving the eulogy at a funeral.”

The key to each of these first tips is that they increase the retention of information for your audience.

For instance, using the Summary technique, you give your audience an introduction with your presentation topic and key points. Then as you go through each point, they hear each one again. Finally, you summarize the points one more time at the end of your presentation. The audience is now more likely to remember your important points. because of this subtle repetition.

A good story will also increase retention. Stories have a way of creating visual images in the mind of the audience that is more memorable than just facts alone. A startling statistic gets the audience to think, “Is that really true?” so they pay attention more.

Quick Presentation Starters to Capture Attention

(4) a funny or motivational quote or one-liner..

“There are two types of speakers: Those who get nervous and those who are liars.” — Mark Twain

A powerful quote is an effective way to make a positive first impression. It also adds a little humor. You can find quotes like this for your presentations as well. Just like with statistics, you can Google your topic with the word “quotes” to get ideas.

• Does School Kill Creativity? – “Creativity is the greatest expression of liberty.” — Bryant H. McGill
• Your Body Language May Shape Who You Are. – “Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.” — Peter Guber
• How Great Leaders Inspire Action. – “A leader is the one, who knows the way, goes the way and show the way” — John Maxwell

Bonus Tip: Reference a quote, and then add your own take to the quote.

Walt Disney once said, “If you can dream it, you can do it.” But have you ever thought to realize that every single invention ever created by man was once just an idea born from someone’s need?

(5) Start with an Opinion Asking Question.

“In a perfect world, if your team was able to present their ideas to your customers more effectively, what would they be doing that they are not doing now?”

This technique is more challenging for a presenter. You have to be able to take whatever your audience gives you and design a killer presentation on the fly. However, if you have done good research before the meeting, you shouldn’t be surprised by the answers you get.

Keep in mind that only the best presenters use this technique. So, when you add open-ended questions to your speech, you will increase your stature as a speaker as well.

By the way, the question should be open-ended, meaning that the audience is giving you their opinions. Rhetorical questions and show of hands questions can backfire. Your audience may think you are trying to manipulate them. So, the important thing to remember is to ask a question that asks for the opinion of the audience members. That way, as they answer, everyone can be correct..

(6) Make a Powerful or Shocking Statement to Start a Speech.

I will then follow this statement with a list of different tips that people try that don’t work really well. (Things like picturing your audience naked.)

The funny thing is that many of the people in the room will question the truthfulness of the statement the first time I say it. It is a bold claim. They don’t confront me, though. However, when I look around the room, I can see the distrust on their faces.

However, as I begin to list the crazy tips one by one, they begin to realize the truthfulness of the statement. Internally, the checklist sounds like this…

• To reduce nervousness, you should pretend your audience is naked. (Man, he’s right. I tried that. It doesn’t work.)
• You should memorize your speech word-for-word. Actually, if you lose your place when reciting the speech, you just get more nervous. (That one is true too.)
• You should practice in front of a mirror or record yourself speaking. Actually, you are your own worst critic. You will nitpick every little thing that you do wrong. (Yup, I’ve done that one too. Wow, maybe he’s right. Those things don’t work at all.)

Another shocking statement I use is to foreshadow a future behavior in the speech. When I lead team activities, I often have them play a game to divide into teams. So, I might start the presentation with, “In less than 15 minutes, some of you chivalrous men who opened a door for a young lady when she came into the room will actually be chicken-winging that woman to take something from her.” Of course, when something like that actually happens, everyone erupts in laughter.

(7) Arouse Curiosity with a Hook.

Talk radio, television news, and reality TV shows do this brilliantly.

I remember years ago watching season one of Survivor. The season winner was an eccentric guy named Richard Hatch, who was a good fisherman, so he fed the group. However, he also did things to keep the other contestants a little off their game. At the start of one of the episodes, Richard was walking along the beach buck-naked with his bottom blurred out by the producers.

I remember doing a double-take when the image came on the screen. (There are some things that you just can’t unsee.) I didn’t particularly ever want to see Hatch’s bare bum ever again. However, I had an eager want to find how the heck this happened.

Talk radio guys do this by saying, “At the bottom of the hour, we’re going to…” The technique is like a cliffhanger. Everyone wants to know how the story will end. Will Ross marry Emily, or will Rachel stop the wedding? Will Jon Snow die of his stab wounds? Ken Jennings has won 74 times in a row on Jeopardy. When will he get beaten? What is going to happen now that DEA agent Hank realizes his brother-in-law broke bad? And finally, who shot J.R.?

How to Easily Add a Hook into the Start of Your Presentation.

This is a fun technique to use when you start a presentation. And there are many different ways to do this, depending on the purpose of your presentation.

For instance, you could tell your compelling story, as I suggested earlier. However, don’t tell the ending. Stop right as you get to the climax. Then tell the ending in your conclusion. (More details about this in How to End a Speech .)

Or, the hook can be a cliffhanger or foreshadowing of something later in the presentation. “As we did this research, we uncovered a single habit that, once we change it, will generate an extra quarter of a million dollars for our company. And I will share that secret with you in my final point.”

I actually do this on my podcast as well. I might start the episode by saying something like, “In the last ten minutes of this episode, I’m going to share with you my best, overall, foolproof presentation opener.”

(Which, by the way, is right now…)

A Bonus Way to Start a Presentation Is to Add Showmanship. (Bonus… Not a Foolproof Way.)

For instance, one time, just after July 4th, my kids had some leftover fireworks. I also had some decorative mailing tubes left over from a failed marketing campaign.

The next morning, I was to speak at a business breakfast. I got to the hotel meeting room before anyone else and filled a trash can with water. Then, I left the can under the presentation table at the front of the room. I stuck one of the sparklers into the top of the mailing tube and waited until my time to speak. The emcee called my name, and I waited at the back of the room. She called my name one more time, and I waited just a bit longer. When she called my name the third time, I lit the sparkler and went rushing to the front of the room.

Of course, the visual aid looked like I was holding a stick of cartoon dynamite. I pulled the trash can from under the table and threw the prop into the can where it sizzled and smoked. The whole audience was looking around like, “What the heck?” I paused and then said, “Do you want to put some sizzle into your presentations?”

Okay, it was cheesy. It was over the top. But it got the whole audience laughing. Everyone in the room remembered who I was and what I did for a living.

A few less over-the-top ways of adding showmanship into your presentation might be…

• Use Boards Instead of Slides . Everyone expects a slideshow, but if you have a compelling board or poster that is in the front of the room when you start, you can create some curiosity about your topic.
• You Could Also Get the Audience to Participate in a Demonstration . I had a saleperson from the Riddell helmet company tell us about a football helmet face-mask that could detach with a simple pencil-like tool. He had a couple of men try to pull the face-mask off the helmet and when they failed, he used the tool to remove the mask with one hand. It was a vivid demonstration.
• Or Just Add a Funny Video . When I teach leadership classes, I often play segments from old Saturday Night Live skits that have the characters doing the exact opposite of what I’m teaching. For instance, I might start a session about avoiding criticism in the workplace with an episode of “Debbie Downer”.

Whatever method that you choose to start your presentation make sure to spend time on developing your content. You don’t want to spend a ton of time creating the perfect opener and then lose the audience with a lackluster presentation afterward.

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How to Start a Presentation: 13 Strategies to Hook Your Audience

Public Speaking  .  8 Min. Read . By: Devon Brown

W hen it comes to giving a speech, whether you’re a public speaker or trying to pitch an idea to a boardroom, the hardest part tends to be the start of it.

So much hangs on your ability to start your speech and grab the listener’s attention immediately. If you take a few minutes to really get to the good stuff, the audience is already drifting off and thinking about other things. It really does impact your entire speech for better or worse.

If you’re struggling to come up with an effective and powerful introduction for your speech, I have 13 tips on how to start a presentation that is going to get you over that initial hurdle and grab your audience’s attention immediately.

1: Introduce Yourself In A Way That Lets Them Know “W.I.I.F.M.”

W.I.I.F.M. stands for “What’s In It For Me?” This is, more often than not, the primary thought on your audiences mind. 

They don’t care where you’re from…

They don’t care how many years you were in school…

They don’t care how many awards you’ve won.

OK, maybe I’m being a little dramatic. After all, social proof is important. But the point I’m making is that the primary thing anyone in an audience cares about how you being in front of them is going to benefit THEM . 

I’m not saying that the audience is mean or shallow, I’m simply acknowledging human nature. And if we understand that what they really want to know is how you being on stage will improve their life, then that’s an opportunity to introduce yourself in a way that lets them know what’s in it for them.

So, when you’re opening your speech, as opposed to saying….

“My name is so and so and I achieved (insert big result here) in only 3 years”…

Instead say…

“My name is so and so and I achieved (insert big result here) in only 3 years, and I’m going to show you the shortcut to making it happen for yourself in less time than I did!”

See how that works?

We took your intro and we made it about what THEY’RE going to get out of it!

2: Use Ice Breakers Early On

You know that you’re nervous before giving a speech. I don’t blame you! You’re about to talk to a large crowd. However, your audience might be a little anxious, as well. They don’t know you, and they don’t know what to expect.

A great way to get comfortable with each other more quickly is to start with an Ice Breaker.

Some example Icebreakers could include:

• Having a funny picture as your first slide
• Telling them a crazy story that just happened
• Telling them an industry related (appropriate) joke. You can literally just google this 
• Telling them a self-deprecating joke
• Having them high-five each other
• Admitting that you're nervous
• Talk about the weather (especially if it's abnormal)
• Giving them a small present just for showing up 
• Having them turn to their neighbor and say "I'm excited to hear (your name here)"
• Asking a few "raise your hand if" questions
• Breaking some news. For example, maybe you just got married or had a child.

I think you get the idea.

The point is that ice breakers are a great way to overcome nerves and start a speech.

3: Make a Relevant Quote

This opening to a speech is so frequently used that it’s almost cliché. However, there’s a reason for that. It works!

Take some time to think about the end goal of your speech.

What are you trying to convince people of? 

Are you trying to sell the latest advancement in technology? If so, maybe start with a quote about the future and how bright it can be.

Or maybe your speech is about helping people get back on their feet. If this is the case, a quote about overcoming adversity is a good start.

Find a quote that resonates with that theme and goal and open your speech with a bang.

 4: Leverage Statistics

For most speeches, opening with a statistic can be very impactful.

Let’s say you’re trying to pitch an idea for a revolutionary new communication device. You might open with a statistic covering the number of emergency calls that don’t reach law enforcement fast enough. Something that naturally latches onto the audience’s emotions and shows that the topic is something they need to listen to.

5: Question the Audience

A good conversation is much more than just rambling in the audience's general direction. It's a back-and-forth effort.

You can help pull the audience in by

simply asking them a question.

You can help pull the audience in by simply asking them a question. Using my previous example for statistics, maybe you’d opt to ask the audience how many times they had to call the police in the last year, and then you could go into how many people did the same thing without the call going through.

This engages the audience and makes your presentation more than just a speech. It’s a conversation; even though it’s impractical to engage everyone one-on-one.

6: Open with a Story

Story is one of the most powerful tools a speaker can use. And if you’re giving a particularly emotional presentations, it can work wonders.

The best event emcees open the conversation with a personal anecdote or a story about a first-hand experience. The best wedding toasts tell stories of the bride or groom. The beast motivational speakers consistently use story to drive home a point.

Well… story does a few things. 

First, it humanizes you or your topic. When you use story, you're more than just some person presenting an idea.

Next, and more importantly, story takes your listener on a journey. This “hooks” your audience and compels them to listen and be attentive.

Bottom line, story rocks!

7: Appeal to Their Pain Points

This is a strategy often used in marketing. Every product or idea is typically designed with a particular problem in mind. Few things are just pulled out of thin air for the sole purpose of existing. The problem is called a “pain point”. This is what is causing problems in your target audience’s life. If you open by explaining the problem you’re trying to solve, you connect the audience to the conversation and show them that you know what they’re going through. This is the perfect way to present whatever it is you’re pushing as the solution.

8: Ask the Audience to Paint a Mental Picture

This is another popular tip on how to start a presentation that borders on cliché but is extremely effective . You open your presentation by asking the audience to think about something. For example, imagine you’re trying to revolutionize how cities are laid out to accommodate better public transportation and walking paths. You might ask the audience to imagine being able to casually hop on an electric scooter at any point in their journey, not have to deal with cars and get to their destination twice as fast. When you ask your audience to paint a mental picture, they’re engaging more parts of their brain. This, in turn, makes them more open, receptive, and attentive.

9: Open with Silence

This is one that is frequently leveraged by teachers. When students are rowdy, not paying attention, or otherwise not prepared to participate, the teacher will stand silently and make eye contact . The students expect the teacher to talk, get curious, and pay attention. You can use the same exact to ensure all eyes are on you at the start of the presentation. You draw all the attention to yourself, and you don’t have to worry about anyone not paying attention. However, it can backfire . You’re not trying to get the attention of rowdy kids. You’re trying to make an impact on people who willingly came to listen to you. So don’t go overboard with this one.

10: Use Visuals

With proper planning and material acquisition, you can open your presentation with a bang just by presenting a stunning visual that highlights the topic . This grabs the audience’s attention, gives you an easy way to start talking by explaining it, and it conveys a lot of information non-verbally.

11: Demonstrate

Of course, few things engage an audience more than actually showing them how something works. You can open your presentation with a demonstration if the presentation is related to a product or something similar that has a real-world counterpart you can show off.

This is harder to do with some topics, though.

12: Tell the Story that Led You Here

When you get up on that stage, you have a whole lifetime of experiences and choices that got you to that point. In some situations, telling that story to explain why you’re so passionate about the topic at hand is powerful.

For example, there are public speakers who are former convicts. Many of their speeches open with the story of their life, the hard times that came from certain decisions, how they turned it all around, and what made them want to start giving speeches.

It’s not appropriate all the time, but it can be powerful when it is a good option!

13: Use a Video Introduction

Finally, in a world with increasingly short attention spans, opening with a video can be a great option. As long as the information depicted in the video is relevant, high-intensity, and enthusiastic, this can be a great way to instantly grab the audience’s attention, convey a lot of information, and give you an easy bridge to start speaking. 

If you found these tips on how to start a presentation useful, make sure to check out the world’s most complete public speaking course and become the best public speaker in virtually any room you walk into.

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Devon Brown  (“Duh-Von” not “Dev-in”) is a speaker, author, entrepreneur, former hip-hop dancer, and World's #1 Event Emcee. Once described as a sort-of ‘MC Hammer meets Tony Robbins’; his style is 50% education, 50% entertainment, and 100% must-experience. Be sure to connect with Devon on social media.

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10 presentation opening ideas to capture audience attention

Capturing your audience’s attention right at the beginning is vitally important any successful presentation.  According to new research , a powerful opening helps listeners stay engaged with the presentation throughout.

However, delivery and slide management is as important as the content you wish to share. In this post, we will be looking at some interesting, proven ways to engage your audience right from the get-go.

The what, how, and why

Many presenters often focus on the “what” and straight away jump to the “how” of their topic. However, it is important to focus on the “why” as well. Emphasize why there is a need to address the topic you are about to discuss.

Imagine you are giving a presentation on “The Benefits of Remote Work” and how to incorporate it using technology. Instead of just focusing on how you will go about working remotely, add some slides explaining why there is a need for remote work. This can add more context to your topic and help listeners understand the solution you offer more clearly.

Stimulate original thoughts

You can start your talk by asking your audience to imagine a scenario related to the core idea of your presentation. Viewing the topic from their perspective can help the audience relate a lot better to your narrative.

For instance, you can ask the audience to imagine eating their favorite continental food. This can be followed up with introducing a new app to deliver different international cuisine items at affordable prices. The imagination helps your listeners visualize the benefit they could enjoy by using the app.

Use a captivating visual

Using an engaging visual at the start can be a compelling way to start your slides. This can be a video, an intuitive chart, or even an infographic. It takes less time and cognitive effort for an average viewer to comprehend something visual than just plain text.

For instance, if you are going to present about climate change and its effects, a video about the impact it has on wildlife would strike a chord better than information given through text.

Intriguing start

Building intrigue at the start can be a powerful way to incorporate your ideas and get your participants thinking. With this approach, you can place a single word, number, or a statistic in the first slide of your presentation. This helps build curiosity among participants and stimulate a discussion too.

Using a powerful quote

While words might not always have the impact visual content does, there are some tried and tested lines that will probably work. For instance, adding a great quote relevant to the presentation topic can add credibility and context to the message you are trying to deliver.

For instance, the slide shown above can be used as an opening slide for an ad agency’s pitch. It is punchy, direct, and relates to the company being presented to.

Be a storyteller

Human beings, in general, are wired to pay attention to stories. Use a story that is related to your presentation and why you’re presenting that topic. If applicable, you can tell short, memorable anecdotes from your life experiences to capture the attention of the audience.

Ask a thought-provoking question

Questions can get the speaker and audience better acquainted with each other before the presentation. They are one of the most interactive ways to start a presentation.

Rhetorical questions are usually used to draw the attention of the audience and get them to form an opinion. Just be sure that the question sets them on course to agreeing with the core message of your presentation.

Involve your audience

You can get your audience involved by posing a question and asking for a show of hands. For instance, you can ask a question like “how many of you had breakfast this morning?” You can then bring up a statistical insight that “1 in 5 working professionals skip breakfast and start the day with an unhealthy habit. Our team is striving towards finding ways to bring this number down. This would be welcome news for those that did not put your hand up.”

Start with a bold headline

Use a surprising statistic or a shocking claim to capture the attention of your audience. This is similar to starting with a question—just ensure it directly relates to the topic discussed in the presentation and supports the message you will be delivering.

If you are planning to include statistics, make sure to include the source of the information. Citing a reputable source of information will help increase the credibility of your presentation. In this example above, the statistic about increasing electronic waste will make the audience take note and act on the message you are about to deliver about recycling e-waste.

Kick off with a joke

Humor is always an effective way to break the ice with your participants. A joke can be used to introduce the topic of your presentation. Adding humor generates positive feelings among your audience and helps hold their attention for the duration of your presentation.

Some great presenters, like Steve Jobs, did not start their presentations with a generic introduction slide or a list of numbers. These presenters do a lot more and get the attention of the audience using innovative methods, like some of them listed above. Try these different techniques to find out the one that works best for you and incorporate it in your next presentation.

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16 Ways to Kick-Start Your Presentation!

Hermann Hesse said, “There is magic in every beginning.” Hesse was referring to the stages of life. Had he been talking about presentations his statement might not have been so positive. As most of us know, the beginnings of presentations are usually anything but magical.

They often start with a clichéd, uninspired greeting mumbled quickly by the presenter – not the most exciting or compelling way to get things rolling!  Here are 16 simple tips on how to get your presentation off to a better start.

Starting a presentation: Why you should do it differently

It’s about the content. So why all this fuss about tricks, ideas, and strategies for the perfect presentation? And especially about the presentation introduction? A brief greeting, efficiently handling the formalities, and focusing on the important facts – that’s what matters, right?

From a logical standpoint, yes. But anyone who truly believes that human behavior is primarily guided by logic approaches the matter very naively.

Even when we strive to be driven by reason in everything, other factors often take control. Our instincts, our emotions, our subconscious – they all have a say (or more) and are not necessarily concerned with the facts. If one wants to capture the attention of others, it’s important to understand this and skillfully make use of it.

Why the introduction to your presentation is so important

Even before we consciously process information, our brain filters and categorizes it. This is called selective perception . Without thinking about it, our brain decides, in a fraction of a second, whether something is known or unknown, important or unimportant, interesting or uninteresting . It’s a really useful tool!

If we were to consciously perceive all stimuli and information all the time, it would drive us crazy and make us incapable of acting. But selective perception also prevents us from focusing our attention where we might want to. As a presenter, this inattentional blindness can be your undoing. As soon as you open your mouth and look at your very first slide, your audience’s brains are deciding whether or not to focus on yo u.

So, what is the right way to start a presentation?

How should you start your presentation so that your audience doesn’t tune out? Your audience is far too familiar with the dry, uninspired introductory slide. Start things off this way and before you know it, they’ll file your presentation under “long-winded, boring and standard”. And no one wants that.

You want to grab attention, arouse interest, curiosity and ideally even emotions right from the start. Give people a reason to listen to you . Captivate, raise questions, make your words matter! Here are some tips on how to do just that.

1. Beware the cliché trap

Just like the standard opening slide, using clumsy, boilerplate phrases right at the beginning (not to mention during the rest of your presentation) will inevitably come across as stodgy and uninspired.

H ere are some ideas on what to avoid and what to say instead:

• Impersonal greeting : Opening with, “Dear attendees” or, “Dear audience” won’t establish a connection with your audience. Address people as who they are: employees, colleagues, associates, etc.
• Meaningless empty phrases: Thanking people for coming or telling them that you have the honor of presenting today is well-intentioned but may come across as empty talk. Again, a more personal touch is better: “It’s great to see you all here today.”
• Apologies : Apologizing up front draws focus to things that otherwise might have gone unnoticed. On top of that, you won’t come across as the confident, self-assured speaker that you are. So, refrain from statements such as, “First, I must apologize for my impromptu presentation” or, “I’m afraid I’m not a very entertaining speaker.”

2. Tell your audience not what, but why you’re presenting

Most of the time, your audience will know why they’re there and what the presentation is about. Yet there are situations in which you need to introduce both yourself and your topic. So, what’s the best way to do this?

The standard introduction slide showing your name and topic is not the most exciting way to get your presentation going. Instead of stating what you’re presenting, how about telling your audience why you’re presenting? For example, substitute, “I’m here to present last year’s sales figures.” with, “I’m here to discuss how we can improve on last year’s sales figures.” Giving the purpose of the presentation is an effective alternative to stiff introductions and a great way to grab the attention of your audience.

3. Interact with your audience

Nothing energizes people more than being actively involved in something. Being addressed, being asked for our opinion, being part of something – that’s gets our attention. So why not use your presentation’s intro to engage your audience?

This could be done with a question, a short survey, a guessing game or even some kind of brainstorming activity to warm your audience up (“What comes to mind when you think about today’s topic?”). This kind of interactive kick-off should be informal and not feel like a test. It’s there to provide a smooth transition to the heart of your presentation and get your audience into your topic.

You could also start by asking about any issues or unanswered questions that your presentation can solve or answer. Make sure you’re as familiar with the subject matter as possible so you can respond to any and all questions that may arise. Find more information on this type of presentation here .

4. Make a statement

Start your presentation with an assertion, a promise, a fact or a quote . As the presentation progresses, keep coming back to this statement by proving, qualifying or refuting it.

A little shock value can go a long way, too. Try making your statement provocative or a little edgy. Because when your audience thinks, “How can they claim something like that?”, you’ll have them right where you want them. They’ll want to know how you arrived at that statement and how you’re going to back it up.

You can also use your core statement right at the beginning. Just make sure it’s formulated in a way that it arouses interest.

5. Talk about a current or historical topic

Checking out the latest headlines, the company’s latest announcements or other current affairs can pay dividends when you’re preparing your presentation. Current, hot topics that are relevant to your presentation will practically deliver your introduction on a silver platter.

It could be something like this: “You may have seen a recent study on the state of digitalization in Germany in the news yesterday. We’ve obviously got a long way to go. And that’s exactly what I’d like to talk to you about.”. You can also quote the relevant headline or article on your first slide.

A current, company-related reference can also be used in work presentations: “The new annual report came out this morning. Maybe you already had a chance to take a look at it. I’d like to talk about the latest figures.” Historical facts can also be used in the same way or to contrast with what’s going on now.

6. Use Media

Let’s face it, people want to be entertained. Words alone can be enough, but adding some media makes things easier. Everyone finds pictures, videos and music entertaining. They can jump start any presentation by providing the audience with different ways to get into the topic. You can use something provocative, funny, moving or unsettling. The main thing is that it creates interest and relates to your content.

7. Share a personal anecdote

Presenting oneself not only as a factual speaker but also as a person during presentations is fundamentally advantageous . It creates a sense of familiarity, can evoke emotions, and naturally generates sympathies.

Especially effective can be starting your presentation with personal words rather than facts . Just share a personal experience you’ve had with the topic or tell a relevant anecdote.

If your storytelling is skillfully chosen, it can even earn you more points as a presenter. This approach not only makes a dry topic more relatable and vibrant but also allows you to position yourself as an expert, explain your motivation, or provide examples of the relevance of your topic, all at the same time.

Sharing an anecdote about yourself is a great way to build rapport with your audience. It also sets the stage for you as a presenter. If your anecdote is funny and engaging, the audience will see you as funny and engaging. Here’s a great example of how this effective icebreaker works.

8. Use humor

This won’t work for all topics and it has to suit you as a speaker. A joke, no matter how good, will seem artificial and put on if you don’t feel comfortable telling it. But when done right, a funny introduction can be a great icebreaker.

It’s about creating a relaxed atmosphere. Humor gives signals to the audience that this presentation won’t be dry or dull and it’s worthwhile to stick around.

For more in-depth information on effectively incorporating humor, you can explore our article on “ Humor in Presentations .”

9. Add the element of surprise

S urprising facts or actions can also be used to grab your audience’s attention right from at the start. Choose an eye-opening statistic or a little-known fact about your presentation topic. It doesn’t have to be deadly serious; it can be a bit playful, too. For example, did you know that the brain blocks out superfluous things, such as the second “that” in a sentence?

Even doing something unexpected, such as using specific gestures and props, can start your presentation (like here) in a surprising way. What you do can be shocking, funny or thought-provoking – the main thing is that it creates an unconventional intro. Whether it’s through acting, singing or even eating on stage, let your imagination and creativity be your guide.

10. Frame your presentation

It’s never a bad idea to start your presentation with the end in mind . Connecting the beginning to the conclusion – bookending your presentation – can be particularly effective. Here are some ideas on how to do this:

• Make a statement at the beginning and revisit it at the end. What impact does the statement have now?
• Have your audience vote on the same question at the beginning and at the end. Discuss whether your presentation influenced their second vote and why.
• Start and end with the same words, such as a quote or idiom. The presentation should underline its meaning.

More information about the importance of the end of the presentation and how you can make it effective can be found in our post “ Presentation Ending .”

11. Leverage imagination

For frequent presenters or speakers with a certain level of recognition, considering a specific approach as a trademark for every speech can be worthwhile. Often, this is chosen to be a signature at the end of a presentation, like a particular personalized closing statement. However, the introduction can also be personalized.

This technique was frequently employed by Vera F. Birkenbihl. The author, motivational and management trainer, was known for her legendary way of delivering speeches – even before interesting presentations became highly sought after.

She typically started with a small “quiz,” which was then revisited throughout the presentation. Here’s a nice and entertaining example of it, where you can also discover some of the other tips mentioned here.

12. Let a demo do the talking

Instead of starting with a greeting, capture your audience’s attention with a demonstration . Let’s imagine you’re working on a new language assistant and now you’re introducing it. Why not give the attendees a little taste of what the language assistant can do?

Use the product you’re presenting actively to bridge the gap between theory and practice . Such an introduction immediately provides the audience with a clear picture of the presentation topic. Even if not all products can be demonstrated this way, consider how you can showcase the content of the presentation.

13. Start with the end

We all know that the conclusion belongs at the end of a presentation. However, have you ever considered starting your presentation with the result ? This way, you can thoroughly explain how you arrived at that conclusion and capture the audience’s attention. It can lead to an intriguing scenario.

Nonetheless, be aware that some of your listeners might lose interest in the buildup after this introduction. After all, the journey is often just as important as the destination.

14. Combine ideas

Of course, you’re not limited to just one approach when it comes to the introduction of your presentation. You can combine the mentioned introduction ideas in a fitting way . Show an image and explain its personal significance in your own words. Incorporate a current reference and combine it with a historical one.

Or supplement a personal experience with facts from a recent study. This is where you can let your creativity flow. However, the beginning of your presentation shouldn’t be overly complex or overloaded, as your main content is yet to come.

15. Presentation is everything

This boils down to you. It’s not just what you say that matters, it’s how you say it. The most compelling and engaging intro will fall flat if it’s mumbled or read dryly from a script. It’s how you walk on to the stage or into the room. Remember, an audience forms an opinion the minute they see, not hear, a presenter.

Pay attention to your posture and gestures . Are you standing up straight? Are you using your hands too much? Too little? Are you making eye contact with your audience? You may be thinking, “How can I focus on all this while I’m presenting?!”. Find our about helpfil tips in our post “Body Language in PowerPoint “.

The short answer is, you can’t. That’s why practice is your best weapon. Memorize your intro. Rehearse it in front of a mirror or better yet, ask family or friends to be your audience. You can even film your run-through on your phone to see exactly what you do well and what could be better. The more prepared you are, the less nervous you’ll be. And this is key for getting your presentation off on the right foot.

One more tip: If time and circumstances permit, make some informal small talk while your audience is gathering. This will also ease any butterflies you may have.

16. Bonus idea: Starting presentations like a TED-talk

TED-Talks (short for Technology, Entertainment, Design) take place in California every year. The content of the conference is presentations of innovations, and the best presentations get published as videos afterwards. Every presenter has got an 18-minute time slot to present their ideas, similar to a pitch presentation. This means that a strong introduction is even more important for the speaker given the short presentation time.

How do the introductions work in presentations?

Draw attention to your topics right from the start. “Set your hook” and catch your audience metaphorically. The following statistics show that a good introduction is crucial to how your presentation is perceived and how attentively you are listened to:

30% of top TED-talk speakers use Storytelling to start their presentations . Likewise, a vivid graphic or a convincing video can also increase attention at the beginning and ensure that the first impression is a good one.

Images and stories thus exert a fascinating power on us. This is the case because quite simply, stories and images have centuries of traditions among us humans. They are the oldest means by which people have communicated and passed on knowledge and experience and continue to do so today. They are therefore the most effective levels of communication.

Studies prove that stories are remembered 22 times better than just facts . The combination of image and text is also 65% remembered after three days, while pure text loses with just under 10% of it being remembered.So, what are you waiting for? Rely on storytelling and present like a professional TED talk speaker!

For more information on how to incorporate stories correctly, see our storytelling article.

Conclusion: Set the tone for the rest of your presentation

As you can see, there are numerous creative possibilities to start your presentation, away from the formal standard . These approaches are not only better for your success and your audience, but they will also bring you more joy. When you try out such methods, you’ll quickly realize that giving presentations can be not only work but also enjoyable.

There’s a significant difference between reciting the usual introductory formalities to an already bored audience and sharing an exciting anecdote while looking into curious faces. So, all that remains is to wish you lots of fun and success in adding the “magic” to your personal beginning!

If you have any questions about presentation introductions or PowerPoint presentations in general, feel free to contact us at [email protected] . We’re here to help!

For professionally designed slide templates to enhance the impact of your presentation , take a look at our shop. Feel free to browse around. We have numerous slides covering various (business) topics. ► Visit the Shop

You might also find these posts interesting:

• Storytelling in Presentations: How to Evoke Emotions in the Audience!
• Convey Confidence with the Right Body Language in Presentations!
• 20 Tips for a Perfect Presentation Conclusion!
• Formulating Core Messages/Key Messages Correctly
• Why the First 7 Seconds of Your Presentation Matter So Much

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3 Ways to Keep Your Audience Focused During a Presentation

• Matt Abrahams

Fight back against their tendency to zone out or multitask.

Grabbing and keeping your audience’s focus is critical to communication success. What you have to say is important, so give yourself the best chance to convey your message to your audience by first gaining attention, but then, more importantly, sustaining it. In this piece, the author outlines three techniques — physical, mental, and linguistic — to engage your audience.

Attention is our most precious commodity. In today’s fast-paced world of always-on digital devices and round-the-clock media cycles, getting our audience’s attention is critical to our communication success. With so many distractions vying for our time, we must actively seek and gain our audience’s attention first.

• Matt Abrahams is a lecturer in organizational behavior at Stanford Graduate School of Business. He hosts Think Fast, Talk Smart: The Podcast and is the author of Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot .

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12 ways to hook an audience in 30 seconds.

Published: October 26, 2021

Updated: October 26, 2021

Do you want to grab your audience's attention from the first sentence? Here's a compilation of great ideas with examples and tips on how to write a good hook.

"When you advertise fire-extinguishers, open with the fire," says advertising executive  David Ogilvy . You have only 30 seconds in a TV commercial to grab viewers' attention. The same applies to a presentation. Knowing how to hook your audience in the first 30 seconds of your talk is crucial. This is the time your listeners form an impression of you and of what's to follow. The success of your talk depends upon grabbing your listeners’ attention and keeping them engaged. 

What is a speech hook and how does it work?

A hook is a presentation-opening tactic that immediately captures your audience’s imagination. As the word implies, it’s like a worm on a fishing hook that attracts a fish. A hook instantly engages your audience so that they want to listen to what you have to say.

Your hook must come at the start of your talk. First impressions count. Like a fine thoroughbred, you need to start strong out of the gate. Instead, many presenters are more like old, tired workhorses—they start weak by wasting those first precious seconds with platitudes and pleasantries.  Brain research  shows that we don't pay attention to boring things. Surprise your listeners with some creative speech attention grabbers.

How do you make a good hook?

Coming up with hook ideas is not difficult if you follow some basic guidelines on how to make a good hook.

A good hook is brief, catchy, well-rehearsed and pertinent to your topic. In brainstorming examples of hooks, avoid the dry and conventional.

For example, let's say you are  delivering a presentation  on investments. Instead of an obvious and trite question such as "How many of you would be unhappy to hear that your house is worth less than you paid for it?" consider using a catchy or thought-provoking question such as "How many of you thought that your home would be your safest investment?"

12 Killer Hooks to Grab Your Audience's Attention

If you're stuck for ideas on how to start with a hook, check out these 12 examples of hooks that will help you grab your audience's attention—and keep it.

1. Use a contrarian approach.

One of the best attention grabber examples is to make a statement of a universally accepted concept, then go against conventional wisdom by contradicting the statement. For example, a market trader starts by contradicting the commonly held advice of buying low and selling high. He says: "It's wrong. Why? Because buying low typically entails a stock that's going in the opposite direction—down—from the most desired direction—up." This tactic is a provocative attention grabber for speeches and it can help engage the audience right away.

2. Ask a series of rhetorical questions.

One of the most common hook ideas is to start with a rhetorical question. Better still, start with a series of rhetorical questions. An excellent example of this tactic is Simon Sinek's TED  presentation  on how great leaders can inspire action. He begins with: "How do you explain when things don't go as we assumed? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative? . . . Why is it that they seem to have something different? Why is it that Martin Luther King led the civil rights movement?" A series of rhetorical questions stimulate the audience's mind as they ponder the answers.

3. Deliver a compelling sound bite.

Top hook ideas include using a catchy phrase or sound bite that perks up the audience.  To create your sound bite, consider your message and package it in a brief and compelling statement. Then explain how it fits into your overall topic or message.

Take inspiration from speakers such as innovation expert  Jeremy Gutsche  who once used this sound bite in a keynote: "Culture eats strategy for breakfast. This is a sign that is on Ford's strategy War Room. And the lesson from it is not how good your PowerPoint slide deck is; what it really boils down to at the end of the day is how ready and willing your organization is to embrace change, try new things and focus on when you find an opportunity."

4. Make a startling assertion.

When you're stumped for ideas on how to make a hook, use a surprising or amazing fact. That's an easy and sure-fire way to gain people's attention. Take the time to research startling statistics that illustrate the seriousness of what you're going to talk about. For example, a presentation about conservancy can start with: "Every second, a slice of rainforest the size of a football field is mowed down. That's over 31 million football fields of rainforest each year."

5. Provide a reference to a historical event. 

Good attention getters for speeches include mentioning a historical event. There are times when the day you present may have some significance in history that can be tied to the subject of your presentation as an opening gambit. You can quickly look up what happened on any day in  Today In Sport  or a more general site such as  This Day In History . You never know what pertinence the day might have that will add some pizzazz to your presentation. It's worth a look.

6. Use the word imagine.

Another effective attention grabber for speeches is the word “imagine.” It invites the audience to create a mental image of something. Ever since John Lennon's famous song, it has become a powerful word with emotional appeal. A good example is Jane Chen's TED  talk . She speaks about a low-cost incubator that can save many lives in underdeveloped countries. Chen opens by saying: “Please close your eyes and open your hands. Now imagine what you could place in your hands, an apple, maybe your wallet. Now open your eyes. What about a life?” She displays a slide with Anne Geddes' image of a tiny baby held in an adult's hands as she says this. Combining a hook with a visual is one of the most engaging speech attention grabbers.

There is power in asking the audience to conjure up their imagination, to play along. You can easily adapt this tactic to any topic where you want the audience to imagine a positive outcome or a vision of a better tomorrow. You can also use this opening gambit to ask the audience to imagine being in someone else's shoes.

7. Add a little show business.

If you’re looking for ideas on how to make a hook that's entertaining, consider the world of movies. Movies occupy a central place in most people's lives and a well-placed, pertinent movie quote at the start of a presentation can perk up your audience. Perhaps you have your own inspirational quote from a favorite film. You can also find some classics here:  The Best Business Wisdom Hidden In Classic Movie Quotes .

8. Arouse curiosity.

Powerful attention grabbers spark people's curiosity. To do this, you can start with a statement designed to arouse interest and make the audience look up and listen to you attentively. Bestselling author Dan Pink does this masterfully in  one  of his talks. He says: "I need to make a confession, at the outset. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of, something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school." The hook here leads to some self-deprecating humor, which makes it even more effective.

9. Use quotations differently.

Often-used hook ideas involve the use of quotes. While many speakers start with an apt quotation, you can differentiate by stating the quote and adding a twist. For example, "We've all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step." You can also use a quotation from your own life. For example, in a presentation on price versus quality, I have often used a quote from my grandfather, who used to say: "I am not rich enough to buy cheap."

There are numerous sources for quotations, such as  The Library of Congress , but you might also consider  The Yale Book of Quotations , which brings together over 13,000 quotes. You can also find such resources in app form, including  Famous Quotes  and  Brilliant Quotes .

10. Quote a foreign proverb.

A novel attention grabber for speeches is quoting a proverb from a culture your audience might not be familiar with. There is a wealth of fresh material to be culled from around the world. Chances are your listeners have never heard them, so they have novelty appeal. Here are some examples: "Our last garment is made without pockets" (Italy); "You'll never plow a field by turning it over in your mind" (Ireland); "The nail that sticks up will be hammered down" (Japan), and "Paper can't wrap up a fire" (China). Whatever phrase you select,  take the time to read and understand any important context around it, so as to make sure it's appropriate for your talk.

11. Take them through a "what if" scenario. 

A compelling way to start your presentation is with a "what if" scenario. For example, asking "What if you were debt-free?" at the start of a money management presentation might grab your listeners' attention as it asks them to look forward to a positive future and it can intensify their desire for your product or service. Exploring hook ideas that use a "what if" scenario may be fruitful as the "what if" concept is easily adaptable to almost any presentation.

12. Tell them a story. 

The most engaging and widespread examples of hooks, without a doubt, are stories. Nothing will compel listeners to lean in more than a well-told story.  Science  tells us that our brains are hardwired for storytelling. But the story needs to be brief, with just the right amount of detail to bring it to life. It must be authentic and have a "message," or lesson, to support your viewpoint. Above all, it must be kind. 

A version of this article was originally published on April 11, 2013. 

Photo: Getty Images

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7 ways to keep audience attention during your presentation

by Olivia Mitchell | 24 comments

Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules

Keeping audience attention is more important and more difficult than grabbing audience attention . A reader emailed me:

“What can I do to keep the audience’s attention through the whole of my presentation. There are always people who don’t seem to be listening.”

A one-way presentation is one of the worst possible ways of transferring information from person to person. It requires discipline and effort to simply sit and listen passively to someone speak for any length of time.  Make it easier for your audience by following these seven guidelines:

[Warning: The first three guidelines require that you know your audience – do the work to find out what your audience is interested in, their background knowledge, level of experience etc.]

1. Talk about something your audience is interested in

You may think this is obvious and that you’d never make this mistake. But I see many otherwise intelligent people talk about what they’re interested in rather than what the audience is interested in.

Last week, a business banking specialist started designing a presentation he was planning to deliver to accountancy firms in his city. Most of his talk was about the internal organisational changes they had made in their team which would allow the team to service their clients better. But do his audience care about the internal organisational changes? No. His talk should have been focused on the services they offered to clients.

If you’re speaking at a conference, people come to your session because of the synopsis – that’s what they’re interested in. Don’t change it just because it suits you. Many years ago, I saw one of New Zealand’s most successful professional speakers make this mistake. Her session was advertised as being on email marketing. But, she’d just got entranced by Search Engine Optimization (SEO) for websites. She announced at the start that she didn’t want to talk about email marketing, but about SEO. The she asked how many people in the audience had a website. About 5 people out of 100 put their hands up. You’d think she’d change tack – but no. 95 people were subjected to a talk on a subject they had no interest in.

2. Tell them why they should listen

Before each of the presentations skills courses we run, we ask each participant to fill in an online questionnaire. The most critical question is this:

“How important are presentation skills to you?”

They answer by clicking on range of multichoice answers from “It’s vitally important” to “It’s not that important”. If a number of participants click on “It’s not that important” then we know we have to start the course by demonstrating the benefits of developing presentation skills. I start by telling my story of how developing presentation skills has enriched my career. Then Tony tells of speaking at his father’s funeral and the feeling of completion that that gave him. Now they’ve got a reason to listen.

So if your audience don’t have an obvious reason to be interested, tell them why they should bother listening to you. This can be challenging. I’ve had email discussions with a number of readers who present on topics such as health and safety issues or environmental regulations. The audience have to be there, but they have no intrinsic interest in the topic. The solution is to tell them why they should care. If you’re speaking on health and safety, tell them stories of people injured in your workplace and the consequences it had for them. I still remember being an audience member in a presentation on Occupational Overuse Syndrome. The speaker had suffered from it herself and described how she’d been unable to brush her own hair.

And if you can’t find a reason why they should listen – don’t give the presentation!

3. Don’t make it too easy or too hard

You’ve probably heard of the concept of “flow” developed by Csikszentmihalyi . Flow is a state of being where you are fully engaged and fulfilled in what you’re doing. You lose track of time, your mind never wanders. When you describe a speaker as “compelling” that’s probably because you were in a state of flow. The ultimate goal is to have your audience in a state of flow (h/t to Chris Atherton and her post When giving presentations, the only rule that matters is the rule is attention. )

There are many factors to achieve that nirvana, but one of the prerequisites for flow to occur is for the task to be not too easy and not too hard. When listening to a presentation, the main task is thinking. The thinking task you set has to have just the right level of challenge for the particular audience you’re speaking to. The level of challenge required will differ for different audiences – their confidence in the topic and their background knowledge being critical factors.

Listening to somebody talk through a series of bullet points does not require challenging thinking. So it gets boring very quickly.

Conversely, if the speaker puts up a complicated flow chart and dives right into the detail without explaining what it’s about, the thinking task will be too challenging. Daniel Willingham, in his book “Why students don’t like school” describes doing just this (as an experiment):

After about 15 seconds I stopped and said to the audience, “Anyone who is still listening to me, please raise your hand.” One person did.

So audit every minute of your presentation in terms of what is the thinking task that you’re asking your audience to engage in. Is it too easy or too hard?

4. “Change grabs attention”

The heading comes from Daniel Willingham’s book that I’ve quoted above (yes, it’s what I’m reading at the moment).

We notice change. You notice the hum of the air-conditioner when it comes on and when it goes off – but not in between. You can use this natural human propensity to retrieve your audience’s attention.

There are macro changes and there are micro changes:

Macro-changes

• Change the visual medium eg: from slides to flipchart and back again
• Change the physical state of the audience eg: from sitting around a table to standing around a flipchart
• Change the location of the room that you present from eg: from the front to the back
• Change the activity your audience is engaged in eg: from listening to you to discussing a problem with their neighbour
• Change presenters
• Change topics.

Micro-changes

• Make the edges between subtopics in your presentation clear eg: “So that’s the problem we’re trying to fix, let’s look now at what some of the options are.” If somebody has mentally checked out this gives them a cue to check back in again.
• Show a short video
• Use silence before and after critical statements
• Change your style of delivery according to the content. For instance when you’re making statements of fact, use a measured deliberate tone and stand still. When you tell a story, speed up, get chatty and move around.

As a guide, I use a macro-change at least every 10 minutes, and micro-changes continuously.

5. Tell stories

Every presentation expert extolls the power of stories. There’s evidence that people are hard-wired to listen to stories (see my post Are our brains wired to enjoy stories ). When you say “ I’ll tell you a story about…” your audience will perk up. Your stories should of course reinforce the point you’re making. Take a look at your presentation from the point of view of stories. Are they sprinkled throughout your presentation – or bunched together? Sprinkle them out for best effect.

For more strategic insights into when and where to tell stories see When to tell a story and what story to tell .

You can also exploit the power of story to keep attention by structuring your whole presentation using a story structure – I’ll write more on this later (meanwhile if you know of any good links to this concept please do post them in the comments).

6. Have frequent breaks

Build in frequent breaks, but if you see people starting to flag in their attention suggest a “microbreak” for 1-2 minutes where people people can refresh their drinks and have a walk around. Moving is the most effective way of reviving people at risk of dozing off.

7. Make it short

The most effective way of keeping your audience’s attention is not to go on for too long.

For more great points on keeping audience attention see Chris Atherton’s post When giving presentations, the only rule that matters is the rule is attention.

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24 Comments

Olivia, I especially like number seven on your list, and will attempt to keep this brief as a result!

If the list could extend to eight, I would add “Ask them a question”. A question can wake a whole room up, if delivered in the right way :

“We’ve increased profits by 10%, and reduced staff costs by 5%. What does this tell us about the way forward?” Then PAUSE for long enough to make people wonder if you are expecting an answer. Then continue with your answer. “It tells us the LEAN approach is working”

This semi-rhetorical question technique works a treat with small groups, and as a coach it’s easy to demonstrate by posing the question “How easy is it to wake up a group?”, and then eyeing the group in a way that suggests I might want an answer. Then follow it up with “Are you more alert now than you were a few seconds ago?”

Rhetorical questions are great, but need a pause to make them work on the consciousness of a group. Each individual will wake up as you look at them.

If you get a retort before thje end of the pause, that’s a bonus; then you are turning monologue into dialogue.

This is a great site, by the way!

Regards John Turner

Great addition to the list of audience alert mechanisms! Thank you – and thanks for your comments on my website, Olivia.

May I add numbers 9 and 10 and 11? 9. The number one rule of sales is to convince the prospective customer “What’s in it for me?” The presenter must also convince his audience there’s something in it for them. Use the “if-then” approach; for example: *If you do this, you’ll get more dates. *If you do this, your sales will increase. *Managers, if you do this, your morale/productivity, etc. will increase. *If employees don’t start busing their own tables, then we may have to close the company cafeteria. *Etc.

10. The presenter should communicate a sense of urgency or importance to the message. (If the subject is not urgent or important, why is everyone’s time being wasted with a presentation in the first place?). The danger is in the presenter’s sense of urgency/importance not being authentic or “real.”

11. Engage the audience in the presentation. Consider anecdotes about audience members (with prior permission), role-playing, brainstorming, questions-and-amswers, games, etc. For example, magicians like to call a member of the audience on stage for a trick — watch the audience perk up.

Thanks Jim for the excellent suggestions, Olivia.

Great post, as usual.

I would amend your first rule slightly: “Talk about something your audience AND YOU are interested in.”

Nothing bores and disengages me faster than speakers who themselves seem bored and disengaged. The trick is to find why and how my audience might be interested in something that interests me.

Excellent point, Chris. I know that this can be a challenge for some people.

For those of you who’ve lost the passion or interest in the topic you have to present on, do try and rekindle your passion. What got you into the issue to being with?

If you never had any interest in it, or simply can’t rekindle any passion, try and find passion in explaining this “boring” topic in the most engaging way. There’s a great post by Geni Whitehouse (@evenanerd on Twitter) on how to do this http://www.evenanerd.com/1/post/2009/11/the-presentation-that-almost-made-a-liar-out-of-me.html . Geni has also written a free eBook called “How to make a boring subject interesting”. I haven’t read it yet but it looks like it’s packed with ideas.

I just now started following your blog. Thanks for the tips with this post. The macro-micro changes suggestions were particularly helpful.

Going through your speech and marking when you are making changes and telling stories ensures the best flow possible.

Welcome Mark – and thank you for adding your contribution.

hi what we do on this app

The best way to keep your audiences attention is to be interesting. have a relevant story – does not have to be over the top, just relevant. Tell it from the heart.

Share a little of yourself and make yourself vulnerable. Don;t tell me how many kids you have or what you did on the weekend, tell me how you used to stuff your presentations up and what you learned. Be vulnerable and your audience will take you of the pedestal they have put you on (simply because you are standing in the front of the room) and they will start being interested in you. Then you have their attention.

darren Fleming Australia’s Corporate Speech Coach

Thanks for stopping by and offering your insights, Olivia.

All good points…thanks for sharing…

Hi Olivia Some great ideas there. Most powerful has to be “what’s in it for me?” Give the audience a reason for listening, add some vocal variety and movement and plenty of humour.

Let them know that you want them to have a good time…. and perhaps they will!

It’s always a two way thing, the topic should always be what you and your audience are interested in.

Great post.

Thanks for the heads up…Particularly agree with point 7…Trying to keep it short but ensuring nothing is left out as concentration of an individual can last for 10minutes if not shorter…

this is wonderful especially number seven. A brief and to the point presentation works miracles!

This posting sure has some legs to it since it started 3 1/2 years ago. One item of note that I will add is if the speaker is trying to “sell” something to which the audience is anticipated to “buy” at the end of the presentation, the speaker should incorporate a digital clock into their presentation that counts backwards the time limit of his/her presentation. This clock will then create a visual clue for the audience to pay attention, especially if the speaker says something like this at the beginning of his/her presentation, “…at approximately 3 minutes left in my presentation, I will divulge a secret way for you to grow your business exponentially.” I’ve seen this idea performed to perfection several times now and each time I have walked away smarter than the average businessperson.

In every speech, use the 3-step-rule: (1.) Tell ’em what you’re gonna tell ’em. (2.) Tell ’em. (3.) Tell ’em what you’ve just told ’em.

Storytelling is a wonderful attention-“catcher” when it is done right.

During my years of school-teaching, I engaged the students by explaining How-things-really-were in Europe during WW2; beyond the lessons they were being fed by the system. My family still lives nearby the house where famed author, Anne Frank was imprisoned during that catastrophe.

A bit of humor always works for me. Thanks for the ideas!

Is there any recent research that tracks audience interest by slides that would validate these recommendations – all of which I totally agree with?

Good work. Any one reading can please text me on. [email protected]

understanding the background of one’s audience is very critical at drawing their attention. One could be well prepared by can be appreciated by just a few who are interested in the subject matter since the majority’s interest could not be observed while listening.

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A division of bold new directions training, the 30 second rule: why grabbing their attention in the first 30 seconds is crucial.

Most of us have probably been to our fair share of presentations and you may have noticed audience members beginning to slouch in their chairs as the presenter took the stage.  The truth is many people attend a presentation with the preconceived notion that is going to be dull and boring.  That is the reason you don’t have 20 minutes to grab the audience’s attention, but rather about 30 seconds.  If you don’t make the most of those first 30 seconds, audience members will quickly divert their minds and attention to other things such as their cell phones or their happenings for the week.  No matter how important or relevant your presentation is it will not be heard if you fail to capture their attention in those first 30 seconds.

Your First Words are Critical

The first 25 words you speak are the most important ones in your message.  If these words don’t engage your audience to listen, you won’t have their attention. This is why you should never open with a casual conversation about the weather outside.  Instead, move right into your message with a few words that are captivating and interesting.  You can do this by asking a question, giving clues and allowing the audience to guess what you are getting at, or by telling a compelling story.  Regardless of which tactic you decide to use, choose your words wisely.  Here are a few ways to hook your audience during those first 30 seconds.

Ask Rhetorical Questions

A simple way to engage the audience is to begin by asking a series of rhetorical questions.  This will stimulate their mind and encourage them to ponder the answers.

Use a Catchy Phrase or Quote

When you begin with a catchy phrase or interesting quote you will notice the audience begin to perk up.  Try to come up with something clever that is both interesting and entertaining.

Give a Startling Statistic

A surefire way to capture people’s attention is to begin by giving them a startling or amazing fact.  Take some time to research important statistics that relate to your topic and illustrate the seriousness of what you are about to talk about.

Use the Word Imagine

The word “imagine†invites the audience to create a mental image of something.  This is a simple but powerful word that evokes the emotion of your audience.  There is power in asking your audience to conjure up ideas in their head and this tactic can be easily applied to just about any topic.

Give a “What If†Scenario

Another compelling way to begin a presentation is by giving your audience a “what if†scenario.  It can intensify the audience’s desire for your product or service.  For example, a presentation about money management could begin with “What if you were debt-free?â€

Tell a Story

Stories are one of the most powerful ways to begin a presentation.  Few things capture the interest of listeners like a well-told story.  The story should be brief, but detailed and authentic.  It is a great way to evoke emotion from the audience.

Don’t begin your next presentation by wasting those first precious seconds.  Instead, surprise listeners with a hook that immediately grabs their attention and leaves them wanting more. Your presentation will be a success if start strong and hit the ground running.

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10 Ways Great Speakers Capture People's Attention

First you must grab your listeners' attention--then you need to hold it. check out these simple ways to do both..

In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is when the listener is riveted to the speaker : she can't help but pay attention.

Please note that, in our language of English, attention is paid because attention is a valuable currency. When listeners pay attention, they are rewarding you with arguably the most valuable currency in the world.

Here are 10 techniques that are guaranteed to earn you more attention without losing any of your professional credibility.

1. Start with the unexpected. 

Start with a bang, not a whimper.  Smokers like matches that light with the first strike, and listeners like presentations that ignite interest with the first sentence. For instance:

"We stand today at a place of battle, one that 40 years ago saw and felt the worst of war."--President Ronald Reagan  "I stand before you today, the representative of a family in grief, in a country in mourning, before a world in shock."--The Earl Spencer, brother of Lady Diana.  "I wish you could have been there…"--Patricia Fripp, CSP, Former President of the National Speakers Association. 

Each of these opening lines makes us lean in, lend an ear, and wonder where the speaker will take us. They jump right into the subject and create suspense, intrigue, curiosity. They capture  neck-down attention. 

2. Make it about them.

Now that you've gotten listeners' attention with your magnetic opening, make the story about them. Increase your You-to-Me-Ratio. Talk about their goals, their aspirations, their anxieties. Cicero, a Roman statesman and orator, and one of the greatest speakers in the history of the world, said, "Tickling and soothing anxieties is the test of a speaker's impact and technique." He meant that you can capture attention if you remind an audience of a felt need, a pain point, or a threat to their well-being. 

"Ring around the collar," was a 1968 ad in which a housewife protected her husband from loss of social status and career disaster by using Whisk on his shirts.  And many consultants I know use something called FUD to sell their projects: Fear, Uncertainty, and Doubt. A smattering of FUD gets our attention. When I feel it, I feel it in my chest. 

3. Keep it concrete at the start.

Show a prop. Use language that appeals to the senses. Don't tax the audience right away with abstract reasoning or academic concepts. Better to hide your smarts than to wear them on your sleeve. Storytelling is a powerful way to get into a topic because we are hard-wired to absorb information through storytelling. Tell a good story and you'll get neck-down attention. 

I once heard Robert Kennedy, Jr. speak about conservation on a boat on the Hudson River. He began by pointing south. "If you look in that direction," he said, "You will see the channel that for millions of years has been the largest spawning ground for sturgeon in the world."

Of course, when I looked where he was pointing, I saw nothing but gray polluted water, not a sturgeon in sight, but I had the image of millions of large fish teeming so densely on the surface of the river that I could have walked across their backs to New Jersey. 

Only then did he dive into the data about the poor, languishing Hudson. 

4. Keep it moving. 

Not just in terms of pace, but in terms of development.  Make sure that every new bit of information you provide builds on what came before.  We lose interest in movies when nothing is happening, or novels that stop while the author describes a bucolic setting for two pages.  Our brains are saying, "I want action! Drama. Suspense." The same holds true for your listeners. They are time-pressed, content-driven, and results oriented. 

Think of the difference between a river and a canal. A canal is plodding while a river is dynamic and constantly changing. To please your listeners' insatiable desire for variety, make your presentations like rivers, not canals. Make sure there's always something happening, most especially when delivering webinars, where your audience is likely to be highly distracted. 

5. Get to the point. 

One of the great pleasures the audience has is quickly grasping what you're getting at. They resent you when you rob them of this pleasure. 

I once saw an ad for a Seth Godin speech on why marketing technical products was too important to leave to marketing. When I saw the video, the first words out of his mouth were, "Marketing technical products is too important to leave to marketing." It was a no-nonsense speech that moved like a bullet train, straight down the track of that single point. Give them only one point, make it early and often, and they'll carry you out on their shoulders. 

6. Arouse emotion. 

Humor is inherently persuasive .  It gives the speaker an unfair advantage because it literally changes the chemistry in the room, and in the brain of everyone present. But don't try to tell jokes if you're not a comedian. Simply allow your natural sense of humor to be present in the moment, and when something comes to mind, allow your humor to reveal itself. 

Confessing something personal about yourself can also make the audience feel connected with you.  I had a client recently--a senior person in her company--who confessed to her colleagues at a major company meeting that she had been a bar tender, a taxi driver, and short-order cook in order to pay her college tuition.  The audience was amazed and thrilled as she drove home her point that we can all do more than we realize if we have the will to do whatever it takes. One definition of courage, she said, is acting out of character. 

7. Keep it interactive.

Social scientists have demonstrated that an interactive audience is more easily persuaded than a passive one. In many circumstances, the give and take between speaker and audience breaks through the reticence and reserve of listeners, encouraging them to engage with the speaker and play a part in the proceedings. 

We see this in certain churches using the call and response tradition of worship. We see it in schools and universities, where an effective teacher, by asking questions, can get monosyllabic students to open up and participate. 

And of course the world also witnessed the power of audience interaction in the massive rallies of Nazi Germany when Hitler would cry, "Sieg," and the soldiers replied, "Heil," raising their arms in the Nazi salute. I include this negative example because it is a powerful reminder that what makes a speaker a dangerous demagogue is not his technique, but his moral purpose.

8. Write clear headlines.

Write headlines for your slides that express a point of view. The audience will get the big idea and look at the body of the slide for evidence that supports your point.

For instance, "We Can Dominate the Market" is a better headline than, "Market Share." It's better because it implies action, it's brimming with intellectual and emotional content, and it captures the physicality of neck-down attention much more than the inert phrase "Market Share."

9. Keep it short.

Stop talking before they stop listening. The mind cannot absorb what the behind cannot endure.  

10. Let there be you.

The presence of a human being alone on a stage of any kind, whether it's the floor of a small meeting room or the elevated platform of a vast ballroom, is profound. It immediately creates neck-down attention. Ralph Waldo Emerson said, "What you are speaks so loudly that [nobody] can hear what you're saying." 

Listeners interpret everything a speaker does: they read your face, your inner rhythm, your posture , voice, and stance. In fact, the human mind ascribes moral intention to physical cues having the slightest hint of emotional expression.

The problem is the mind does this in a matter of seconds, and you have to speak longer than that. Plus you may be nervous, not at your scintillating best, so your technical skill at capturing and holding attention could be the difference between success and failure. 

Every business presentation will have plenty of moments when the audience will have to work hard and pay attention to grasp the material. I am suggesting that your results, and your reputation, will improve when your audience finds you and your content fascinating.   

I urge you to go for the neck-down stuff.

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How presenters can capture and hold audience attention.

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A presentation is a transaction. The audience is "purchasing" the presenter's insights with their time, and the value of peoples' time has never been higher. It's increasingly difficult to capture someone's attention and convince them that their most valuable currency isn't being squandered. According to Prezi's 2018 State of Attention Report , almost half of the business professionals surveyed "admit they've become more selective about the content they consume," and "more than one-third of millennials say they only engage with content that they feel has a great story or theme."

The best presenters leave their audience thrilled with their purchase and hungry for more. Sadly, many presenters seem to be background noise for a distracted group of attendees secretly playing solitaire. After 30 years of leading and training teams, consulting and facilitating leadership events, I've become convinced that most leaders aren't as adept in their own communication skills as they may think. I've found that most leaders overestimate their presentation skills and overwhelm their audiences with too many words and a disjointed message.

If your presentation is an argument to convince the listener, then your first 60 seconds is the thesis statement. Every subsequent minute should support this initial thesis and validate the idea.

The First 60 Seconds Are The Most Important

In my experience, a memorable presentation is contingent on the first 60 seconds. If you fail to command someone's attention within the first minute, you've probably lost them.

A presentation, like all compelling forms of expression, begins with a convincing opening line. It pulls in the listener, taking them on a journey they can't ignore. The first line gives you the license to push on. In my own practice, I've noticed that within a few seconds, others tend to assess your competence and trustworthiness. Within 60 seconds, your audience is likely either with you or they've emotionally checked out.

Your preparation, the clarity of your idea and the crispness of your first 60 seconds can set the stage for your audience to engage with your story and emotionally commit to you as a storyteller.

Here are three approaches to help you win the first moment:

1. Concisely share an emerging trend to demonstrate your understanding of how the world is changing. Speak to the implications with a brief synopsis of how your audience can take advantage of this cultural shift. Discuss an important trend that can move participants from a transactional (here and now) to a transformational (future-oriented) mindset. History is our greatest teacher, so draw on past cases when companies were able to identify the cultural shift early and capitalize on it in the face of sluggish competition. This can encourage your audience to honestly critique their current beliefs and assess the future.

2. Start a presentation with a challenging and thought-provoking question. Frame your question as a "what if" scenario in order to remind the audience of why it matters and the importance of action. "What if" questions can move your audience from judging to participating in the conversation. "What if" questions encourage the audience to think introspectively, and they can kickstart creativity.

3. Share a compelling idea that speaks to your audience's needs. We all respect others who do their homework and quickly demonstrate that they can offer solutions and insights that address our most vital priorities. Compelling ideas can help you establish credibility and bring the audience out of autopilot. They can take the form of an astonishing statistic or challenging piece of research that portrays a problem or idea in a new and eye-opening way. Most importantly, compelling ideas are customized for the audience at hand, so it's essential to know your listeners' desires and aversions.

Holding Your Audience's Attention

Once you've gained your audience's approval, move forward thoughtfully, understanding that you'll need to earn the next 60 seconds of your presentation as well. Every minute of another's time must be earned. Consider adding disruptive and convincing research that challenges foundational points of view — this is a great way to reengage your listeners' attention and remind them why the content of your presentation is vitally important.

The Walk-Away Message

The first 60 seconds allow you to set the tone, but the last 60 seconds present you with the chance to share a walk-away message. Your last point is what many will remember.

Ensure that your walk-away message is memorable by making it:

• Iterative: Restate the line you want to be repeated as the audience reflects on your talk 24 hours later. Always loop tangential topics back to the main message, and don't get lost in unrelated facts. Instead, hammer home the true message.

• Tailored: Tie your idea in with the audience's most pressing personal needs or aspirations.

• Inspirational: Make sure your idea fuels the passion of your attendees as they walk out the door.

Every moment of your presentation matters. The first and last moments matter the most. Are you winning these moments?

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15 Killer Hooks to Captivate and Engage Your Audience

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Do you want to make sure that your readers are completely hooked on your content and keep coming back for more? Are you looking for new ways to captivate and engage them so they’ll stick around till the very end of your post? 

If so, then you need killer hooks – those techniques that grab attention, capture interest and compel readers to take action. 

From personal anecdotes and storytelling to humor, surprise elements, questions and promises – this article will provide 15 clever hooks guaranteed to draw in even the most distracted reader. 

Read on if you’re ready to start crafting posts that have maximum impact!

What is a hook message to grab the reader's attention?

The hook message in an article or piece of content is the attention-grabbing statement or opening sentence that captures the reader’s interest and encourages them to read further. A compelling and effective hook message not only attracts attention but also keeps the reader engaged and interested in what follows.

According to studies, the average attention span of a person is only 8 seconds, which makes the hook message all the more important. And given the overwhelming amount of content available online, a well-crafted hook can make all the difference between a reader continuing to read or scrolling past.

There are several types of hooks that can be used, such as posing a question, using a startling statistic, or telling a story. However, the most effective hooks are typically those that tap into the reader’s emotions or curiosity.

One example of an emotional hook could be starting an article with a relatable personal story. This immediately sets the tone for the article and creates an emotional connection between the reader and the writer. Another type of hook that is effective is using a surprising or unexpected fact that challenges common assumptions.

Regardless of the type of hook used, the goal remains the same – to captivate the reader’s attention and encourage them to read on. So, whether you’re writing a blog post, article, or marketing copy, taking the time to craft an attention-grabbing hook can make all the difference in capturing your audience’s interest and keeping them engaged.

15 killer hooks to engage your audience

✅ shocking statistics.

Use a statistic that will get your audience thinking and wanting to know more.

✅ Interesting Quotes

Quotes can be powerful intros that give your audience a new perspective on your topic.

✅ Personal Anecdotes

Personal anecdotes are an effective way to humanize your message and connect with your audience.

✅ Surprising Facts

Surprising facts are great hooks that will leave your audience intrigued and wanting to know more.

✅ Contrasting Ideas

Contrasting two different ideas can be an effective way to draw your audience in and spark interest.

✅ Bold Statements

Bold statements can challenge your audience’s thinking and get them engaged in your message.

✅ Humorous Anecdotes

Humor is a great way to break the ice and ease the tension in your presentation.

✅ An Alluring Question

Asking an intriguing question can make your audience curious and keep them engaged.

✅ Powerful Images

Powerful images can captivate your audience and give your message an emotional impact.

✅ Unique Analogies

Analogies can be an excellent way to help your audience better understand complex concepts.

✅ Startling Comparisons

Comparing two different things can be a great way to highlight the importance of your message.

✅ Conspiracy Theories

Conspiracy theories can be a fun way to engage your audience and get them thinking critically.

✅ Controversial Ideas

Controversial ideas can be used to stimulate discussion and engage in healthy debate.

✅ Shocking News Stories

Using shocking news stories can be an effective way to get your audience’s attention and keep them engaged in your message.

✅ Emotional Appeals

Emotional appeals can be used to connect with your audience on a personal level and inspire them to take action.

Most famous hooks in history

“Four score and seven years ago…”  – This is the opening line of Abraham Lincoln’s Gettysburg Address, instantly capturing the attention of the audience with its memorable and poetic beginning.

“I have a dream…”  – Martin Luther King Jr.’s iconic speech begins with this powerful and aspirational statement, immediately drawing the audience in with its hopeful and inspiring tone.

“In a hole in the ground, there lived a hobbit…”  – J.R.R. Tolkien’s novel “The Hobbit” starts with this intriguing line, sparking curiosity and inviting readers into a fantastical world.

“It was the best of times, it was the worst of times…”  – Charles Dickens’ “A Tale of Two Cities” begins with this contrasting statement, setting the stage for a story filled with drama and tension.

“Once upon a time…”  – This classic opening line is often used in fairy tales and folklore, instantly signaling to the audience that they are about to embark on a magical and enchanting journey.

“It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.”  – Jane Austen’s “Pride and Prejudice” starts with this witty and satirical sentence, immediately capturing the attention with its ironic tone and social commentary.

“Call me Ishmael.”  – The opening line of Herman Melville’s “Moby-Dick” is simple yet intriguing, drawing the reader into the narrative by introducing a mysterious character.

“It was a bright cold day in April, and the clocks were striking thirteen.”  – George Orwell’s “1984” begins with this unsettling and unusual line, immediately creating a sense of intrigue and setting the tone for a dystopian tale.

“In a galaxy far, far away…”  – The opening crawl of the “Star Wars” films grabs the audience’s attention by transporting them into a vast and epic science fiction universe.

“To be or not to be…”  – Shakespeare’s famous soliloquy from “Hamlet” starts with this existential question, instantly captivating the audience with its introspective and philosophical nature.

Most famous hooks in marketing to engage the audience

“Just do it.”  – Nike’s iconic slogan is a short and powerful hook that inspires action and motivation, appealing to the audience’s desire for achievement and self-improvement.

“Think different.”  – Apple’s memorable tagline challenges the status quo and appeals to individuals who want to stand out and embrace innovation.

“Got milk?”  – This simple yet catchy slogan from the California Milk Processor Board prompts the audience to consider the importance of milk consumption, making it memorable and thought-provoking.

“Finger-lickin’ good.”  – KFC’s slogan evokes sensory appeal and mouthwatering sensations, creating a strong connection between the audience and the product.

“Melts in your mouth, not in your hands.”   – M&M’s clever tagline emphasizes the product’s quality and convenience, leaving a lasting impression on the audience.

“Because you’re worth it.”  – L’Oréal’s slogan speaks to the audience’s desire for self-care and self-worth, positioning their products as a way to indulge and pamper oneself.

“The breakfast of champions.”   – Wheaties’ tagline positions their cereal as fuel for success and accomplishment, appealing to athletes and those striving for greatness.

“I’m lovin’ it.”  – McDonald’s popular jingle encapsulates the joy and satisfaction associated with their fast-food experience, creating an emotional connection with the audience.

“The happiest place on Earth.”  – Disneyland’s slogan taps into the audience’s longing for happiness and magical experiences, creating a desire to visit the theme park.

“Red Bull gives you wings.”  – Red Bull’s tagline implies that their energy drink provides an instant boost and a feeling of empowerment, appealing to individuals seeking energy and vitality.

These hooks have become iconic in marketing because they effectively capture the attention and resonate with the desires, emotions, and aspirations of the target audience.

Crafting the perfect hook can elevate your content and create a lasting impression with readers. Many of these hooks allude to a story, so focusing on how the hook will capture the audience’s imagination is key. 

If you want to leverage your story-telling skills and captivate your reader from beginning to end, a great hook is essential. With guidance and practice, it can be easy to craft an eye-catching hook for any type of content that you produce. 

Remember to focus on who you are writing for and weaving in interesting tidbits along the way. Hooks don’t have to be complex or long; they just need to evoke curiosity so readers continue exploring your content, making it enjoyable and easy to read! 

So go ahead — get creative with your 15 killer hooks! Who knows — maybe one will be the spark that captures countless readers’ attention.

How to Write Amazing Captions for Instagram Reels

Did you know that a well-written caption can be the key to getting your Instagram posts not only more views, but also more shares and interactions? In this article, we’ll explain how to write powerful descriptions for your Instagram Reels, an aspect that is often underestimated, but can be crucial to maximize the performance of your posts. Much more than simple annotations below the video, captions on Instagram Reels are powerful tools that can evoke emotion, capture followers’ attention and encourage further interaction. Understanding how to use them strategically can change the way users perceive and share your content.

We will guide you step-by-step through different approaches to writing effective captions for your Instagram Reels, depending on what you want to achieve with your content. We’ll also give you practical tips you can apply right away that could improve the quality of your Instagram Reels captions and make them really stand out on the platform. Are you ready to transform the way you communicate on Instagram? Read on, because the best is yet to come.

Why Captions for Instagram Reels are so Important

First, it’s important to understand the power of Instagram captions for Reels. In reality, your captions can increase the reach, views, and engagement of your Reel’s which, in turn, can potentially drive more traffic to your account. What’s more, well-written captions are an opportunity to reflect your brand voice and connect with your audience.

For example, by taking the time to create good captions, it is possible to integrate relevant keywords, making it easier for your content to be found and extending your reach to new audiences. Moreover, these captions also have the potential to guide users to specific actions, such as following the account or visiting a website. Lastly, they can entice people to actually view your content, which helps increase your changes to generate engagement or more followers. 

So now that we understand their importance, let’s dive into how to add captions on Instagram Reels and optimize them for success.

How to Add Captions to Instagram Reels

If you’re wondering how to get captions on Instagram Reels, we can explain the process to you quickly. Adding captions for Reels on Instagram is simple, and you can do it just before you share your Reel. After creating or uploading your Reel, Instagram takes you to a screen where you can review your content. On this screen, you’ll find a text field at the bottom where you can write your caption. This is where you can add a description to complement the video, incorporate relevant hashtags or even mention other users, if necessary. Once you are satisfied with the caption, simply tap on ‘Share’ to publish your Reel with the caption included.

7 Tips for Writing the Best Captions for Instagram Reels

Captions play a crucial role in how your reels are perceived and the level of engagement they generate. If you’re looking to add captions to Instagram Reels effectively, here are 7 key tips to help you write engaging captions to capture the attention of your audience and improve your presence on the platform.

1. Capture Attention from the Very First Moment

It is likely that in those first few seconds after arriving at a Reel, someone may decide whether to continue watching it or move on to the next one. The speed at which users scroll through the feed means that this initial instant can be decisive. If you can get them to stop and watch, you may have taken the first step towards possible further interaction with your content. This is where the hook comes into play, which generates that initial spark that awakens the viewer’s curiosity and makes them want to continue watching your Reel.

To achieve this, understanding your audience could be key. Understanding their interests and motivations allows you to create a message that appeals to them immediately. When designing your hook, clarity and conciseness are key. Keep in mind that at first glance, the viewer might only read the first sentence of the caption, so you need to use it to captivate them from the beginning. 

You can also offer an intriguing teaser or an irresistible promise to arouse the viewer’s curiosity. This approach could not only grab their attention immediately, but also generate a strong interest in finding out what comes next.

2. Find the Perfect Length for your Captions

The length of your Instagram captions can play a crucial role in how your content is perceived and, ultimately, your ability to generate interactions. While Reels are mainly a visual format, the descriptions that go along with them could be essential for adding context, telling a story, or encouraging your audience to take a specific action. Choosing the right length can make the difference between capturing your audience’s attention or losing it quickly.

One way to discover the ideal length for your captions on Instagram Reels is to explore various options. For instance, you can try including short captions for Instagram Reels that are straightforward and others with longer text that develops a story or provides detailed information. You can then analyze the performance of these Reels using tools that help you measure and analyze your social media performance. By observing metrics such as reach, interaction, and viewing time, you might be able to identify which type of length connects better with your audience and adjust it according to the results.

Since the News Feed typically only shows the first few lines of your headline, it can be important to grab attention from the start. If you decide to write a long caption, make the first sentence as powerful as a headline, something that intrigues and motivates users to keep reading. As you refine your strategy based on this data, you’ll be better prepared to create amazing descriptions that not only complement your Reels, but could also drive your success on the platform.

3. Enhance Your Visibility with Strategic Keywords

If you want your captions to stand out on Instagram Reels, keyword research can be an essential step. These words represent the terms and phrases that users typically search for on the platform and, by strategically integrating them into your captions, you can significantly increase the chances of your content being discovered by a wider audience.

However, identifying the keywords that could really improve the reach and performance of your videos is not a simple task. Finding the right keywords requires a thorough research process. We recommend focusing on those that show a high interaction rate. Although Instagram does not offer metrics for this purpose, a social media analytics tool can be a good solution. With the right tool, it is possible to collect data from multiple profiles within your industry, which will allow you to identify the keywords that work best to optimize your content. You can then integrate these keywords into your captions so that people searching for those topics can more easily discover your Reels.

4. Maximize the Power of Hashtags 

Using hashtags effectively could be key to your Instagram Reels reaching a wider audience. Hashtags not only group your content with similar posts, but they can also lead users interested in specific topics to find your reels. While they don’t always increase views immediately, their strategic use could align your content with current searches and trends, which could potentially increase the visibility and engagement of your posts.

Exploring an effective hashtag strategy may involve using a free hashtag generator . These generators allow you to discover new and relevant hashtags that you may not have considered, which could help you reach a wider audience. By experimenting with different combinations, you can find the perfect mix that aligns with your content and maximizes your visibility.

Another way to take your hashtag strategy to the next level might be to consider investing in analytics tools that track the performance of specific hashtags within your industry. These tools offer detailed information on the hashtags that generate the most interaction , allowing you to make informed decisions. By understanding what works best in your niche, you can refine your hashtag strategy for greater engagement and success.

Finally, the number of hashtags you use can have a significant impact on the performance of your Reels. Contrary to the idea of limiting hashtags for aesthetic reasons, data suggests that using the maximum allowed, which is 30 hashtags, can significantly increase both visibility and engagement. This approach is backed by analytics that show posts with more hashtags consistently outperform those with fewer.  

5. Take advantage of Artificial Intelligence

Artificial intelligence can be a valuable resource for improving the quality and creativity of your captions for Instagram Reels. Sometimes, facing creative block or simply finding the right words can be a challenge, and this is where AI could come into play. By using AI, you can get suggestions and new ideas that you may not have considered, which can help you create more engaging descriptions that grab your audience’s attention more.

Incorporating AI into your Instagram strategy can transform how you create descriptions for Reels. Tools that create auto-generated captions for Instagram Reels give you an ideal starting point, especially in times of creative block. These suggest descriptions that align with the theme, improving the impact of your Reels and increasing engagement.

One thing you can consider is to make the most of these AI-generated descriptions by using a comprehensive publishing tool . Starting the process with an AI-generated brainstorm can facilitate the inspiration needed to create beautiful descriptions for Instagram that stand out and complement the visual content of your Reels. Not only does this tool make it easy to create descriptions, but it also allows you to schedule and publish content efficiently, maintaining consistency and relevance across all your posts.

6. Emojis and Visuals: The Magic Touch

Emojis and visual elements can add a dynamic touch to the captions of your Reels on Instagram, bringing freshness and visual appeal. These symbols can help highlight the important points of your message. By capturing the attention of those browsing your feed, emojis may facilitate a quicker connection with the audience.

One option for implementing emojis and visual elements in your captions is to choose those that align with the theme or tone of your Reel and use them strategically to highlight key ideas. Experimenting with the placement of emojis, either at the beginning or end of the text, could help you find the combination that best suits the style of your content. Moreover, maintaining a balance in the number of emojis used can ensure that they complement the message without cluttering it, making your descriptions visually appealing and effective in capturing the attention of your audience.

7. Turning Captions into Action

One thing to keep in mind when strategizing about your captions is to consider using them as spaces to invite your audience to interact. On platforms like Instagram, where competition for attention is high, a well-formulated CTA could guide your followers to take the action you want. Perhaps you invite followers to share their thoughts, explore more of your content, or even take a step toward making a purchase. The caption becomes more than just text beneath a video. It can actually evolve into a subtle guide, leading your audience toward deeper interaction and connection with your brand.

When implementing this strategy, you might want to start by understanding what motivates your audience, and ensuring the CTA flows naturally within your caption’s purpose. When inviting your audience to participate, you can include phrases like “Double-tap to show your support”, “Leave a comment with your opinion,” or “Click on the link in the bio to learn more.” Even if you don’t have a specific goal in mind, encouraging users to follow you to receive more content is a great way to strengthen the relationship with your audience. 

Imagine you’re trying to reach an audience interested in travel, and you’re working on the perfect travel captions for your Instagram Reels. You can generate curiosity by inviting users to unfold the caption with phrases like, “If you’ve been to Paris, you haven’t seen anything until…” or “Nepalese food has a lot in common with…:”

Measuring Progress on Instagram Reels

Measuring the progress you’re making by implementing these approaches can help you continually optimize your Instagram Reels. Tracking and benchmarking may help you understand which strategies are working and which ones need tweaking. Without proper analysis, it could be difficult to know if your efforts are paying off or if you need to change your strategy to achieve your goals.

In addition to evaluating the effectiveness of captions, there are other analytics that can contribute to the overall performance of your Instagram account. Continuing to research the best hashtags for Instagram , for example, can allow you to identify which tags are still relevant and which have lost impact. It may also be useful to analyze the  best times to post on Instagram , as timing could significantly influence the reach of your reels. 

Constantly monitoring and making data-driven adjustments could make it easier to continually improve the quality and impact of your content on Instagram, helping you stay on track with your goals.

Writing Amazing Captions for Instagram Reels

In closing, thinking about how to put captions on Instagram Reels might reveal that it goes beyond being just an extra step and actually serves as a key element of your content strategy. In this article, we’ve seen how to add captions in Instagram Reels as well as how they can attract attention, increase visibility through keywords and hashtags, and guide your audience to the desired action. All of the tips shared, from calls to action to clever use of emojis, can be applied to elevate the impact and performance of your Reels in a simple way.

Fanpage Karma’s all-in-one social media tool could be a valuable resource for applying the strategies we’ve discussed, helping you optimize your Instagram Reels’ captions by identifying the most effective keywords and hashtags. Additionally, with features like comparative analytics and content optimization across all your social networks, it might offer the support needed to enhance your social media strategy. With unlimited profile tracking and advanced tools for monitoring , content planning , and community management , Fanpage Karma could be just what you need to maximize the impact of your posts and strengthen your online presence.

We invite you to try Fanpage Karma’s free 14-day trial   and discover how our tools can transform your Instagram presence. Also, don’t miss our next free webinar , where we’ll show you how the tool works and how you can get the most out of your social media strategy with it. Start now and take your social media to the next level!

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