purpose of cover letter in resume

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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What is the Purpose of a Cover Letter?

To get the job you want, you need to stand out among lots of other applicants. While your resume is the first step in making a good impression, a well-written cover letter can actually help you seal the deal.

Table of Contents

What is a cover letter?

A cover letter is a document that you submit together with your resume when applying for a job. It’s basically a condensed professional introduction that aims to “sell” you as the best candidate for the job.

In short, a cover letter gives you a chance to introduce yourself to the hiring manager and explain why you believe you would do great in this position and benefit the company.

A cover letter should complement your resume — but not repeat the same information. The main purpose of a cover letter is to highlight your most important and relevant skills and add a personal touch to the application.

Do you need both a cover letter and a resume?

In most cases, a job application should include both a resume and cover letter — unless there are specific instructions that say otherwise in the job description. While hiring managers may not have the time to read through all the cover letters they receive, they will definitely read the cover letters of their selected candidates.

Plus, if the hiring manager is on the fence when choosing between two candidates, the cover letters may actually tip the scale in someone’s favor.

How do I write a cover letter for my resume?

A cover letter should be centered around your best professional qualities, achievements and experience. Only the information that you believe will make you stand out among other candidates should make it into your cover letter. How long should a cover letter be? A cover letter shouldn’t be more than one page — typically, 250 to 400 words long.

Most cover letters will have the following parts: a header, a greeting, an opener/introduction, the main body and a call to action.

Let’s look at these in a bit more detail.

This is the easiest section of your cover letter. Here, you should include the following information:

• Your full name and relevant professional credentials.
• Your location: city, state or country (optional).
• The way in which you prefer to be contacted: phone or email.
• A link to your professional networks or online portfolio (optional).

Introduction

The purpose of this section is to get the HR manager “hooked” on reading the rest of your application. Focus on your most standout features as a professional and explain why you believe that you are the perfect candidate for the position.

In the main body of your cover letter, add more supporting arguments for why you are the best choice for the job. Mention that you are well aware of all the responsibilities that come with the position and that you are fully equipped to handle them. Support this claim with specific facts and examples: these can be your accomplishments in previous workplaces, a particular set of skills, certification, etc.

Call to action

End your cover letter with a call to action — what would you like to happen next? You can mention when you will be available to start the new job (if selected) and ask for feedback on your application. It’s always a good idea to thank the HR manager for their time at the end of your cover letter.

Tips for writing an effective cover letter

There are a few simple rules to follow when composing your cover letter.

• Personalize your letter . Having a one-fit-all cover letter and sending it unchanged to different companies is a very bad idea. The main purpose of your cover letter is to convince the hiring manager that you are the perfect candidate for this specific job. If your cover letter is too general and doesn’t mention any specific information, it simply defies its own purpose. Plus, it’s very easy for the HR manager to spot a generic cover letter. This is why it is very important to customize your cover letter to the job you are applying for.
• Explain why you want the job . A cover letter offers you a unique opportunity to be more personal and tell the hiring manager why you are passionate about the job — something you can’t really do in a resume. Your motivation and enthusiasm about working for the company can be a very convincing factor for the HR manager to prioritize you over other applicants.
• Keep it short . Short cover letters tend to be more effective than long ones. This is often the case because hiring managers have a very limited time to spend on your application. Thus, a concise cover letter highlighting your most prominent professional achievements is the best way to go.
• Do your research . As we’ve mentioned right at the beginning, personalizing your cover letter is one of the keys to its success. To customize your letter, do some research on the company you are applying for, learn about its culture, mission, values and more. This can help make your application more “relatable” to the person reading it and make you a good fit for the company in their eyes.
• Fill your cover letter with facts and statistics . Avoid generalities in your letter. As it’s best to keep your cover letter short, use this space carefully. Include the information that would cause the most impact: numbers, professional achievements, awards, certificates and more.
• Fill the gaps in your resume . If there are things in your resume that you feel need explaining, the cover letter can be a great place to do that. For instance, if you’ve spent some time out of official employment, you can mention in your cover letter that, for instance, you worked freelance during that time.

Cover letter sample

Learn more about how to write a cover letter .

Should I put my cover letter or resume first?

Most employers will start by reading your resume — or, at least, by scanning through it. This will give them an idea about whether you have the needed qualifications for work in the role you’re applying for — and this is especially true in technical fields that you require a specific set of hard skills.

While HR professionals will generally read the resume first, if they are interested in the candidate, they will definitely go on to read the cover letter. And, if there is a choice to be made between several candidates with similar qualifications, a cover letter may actually play a decisive role in the final choice.

Learn more about how to write a resume .

Letter of interest vs. cover letter

The term cover letters is often used interchangeably with letters of interest. However, there is a difference.

A letter of interest indicates your desire to work for a specific company — but it doesn’t have to be sent to an open job offer. There may actually be no vacancies in the company you are sending the letter to at the time — but you want your candidacy to be considered if a position opens up. A cover letter, on the other hand, generally accompanies your CV in response to a specific job offer.

Learn more about cover letters and letters of interest in our post: Letter of Interest vs. Cover Letter: Difference, Tips and Examples .

Modern cover letter formats — a video letter

While standard cover letters are sent out as documents, there are also new cover letter formats emerging that can make your application even more personal. A video cover letter is one of such formats.  The primary aim of the video cover letter is the same as of a standard cover letter — to introduce yourself and make your case as the best choice for the job. The video format makes the letter much more personal and gives your potential employer a chance to get to know you even better.

Summing things up

• Most job applications these days need to include both a resume and a cover letter.
• The purpose of a cover letter is to introduce yourself and make your application stand out.
• Your cover letter should be brief, memorable and highlight your most relevant skills and experience.
• Use as much specific information as possible: include numbers, professional accomplishments, relevant certification, examples from your previous work, etc.
• Customize your cover letter for any new company and position you are applying for.
• To make your cover letter more personal, consider using a video format.

We hope that you have found some useful tips for composing your cover letter in today’s post. Happy job hunting!

What is a Cover Letter? Definition, Structure, Purpose, Types & Meaning

In This Guide:

What is a cover letter, what is the purpose of a cover letter in a job application, what to include in a cover letter, cover letter format and layout, should you use a cover letter template or example, what is a cover letter - takeaways.

Asking yourself, “What is a cover letter?”

In this article, we break down for you the basics about cover letters, their purpose, and what to include in yours.

When you’re applying for a job, a cover letter is just as important as your resume in a lot of ways.  You always want to include a cover letter when you’re submitting your resume, to personalize the facts about your work history and to tailor your application to the job.

But if you haven’t written a cover letter before, it can be intimidating to figure out what to include. Don’t worry, this expert guide boils it all down into a quick read that gives you an overview and points you in the right direction to find everything you need to know about them.

In this post, we’re going to cover:

• What is a Cover Letter?
• What is the Purpose of a Cover Letter in a Job Application?
• What to Include in A Cover Letter

We also describe how you can lay out your cover letter to amp its impact, and we’ve even made it dead simple for you by including some perfect cover letter examples for you to check out.

A cover letter is a one-page document that you include with your resume as part of your application for a job. A good cover letter grabs a Hiring Manager’s attention and gets you to the next step of the hiring process.

While every job you apply for will have either a specific application form or will ask for a resume, not every one will ask for a cover letter.  But you should always include one – it’s a game changer.

The upshot is that a resume is a summary of your work and education experience, while your cover letter adds relevant context to that experience for the specific job.

A cover letter is tailored to a specific job you’re applying for, and it highlights what your qualifications are and how they relate to that role and company. You can use it to give examples of how your experiences relate to the role and show how you’re the best person for the job.

Just as its name implies, a cover letter is written in a letter format, including a greeting, three or four body paragraphs, and a closing. Unlike a resume, your cover letter should be written in full sentences, and you want to use the first-person – “I’m writing to you today to…”.

You don’t want to just rhyme off the same things that are in your resume, though.  Use your cover letter to give real life examples of how your experience, skills, or interests make you perfect for the job.

Head to our full article on the differences between a resume and a cover letter to learn more on this.

Put simply, it’s your chance to make a great first impression. It’s a tool you use to grab a hiring manager’s attention long enough that they look over your resume a bit closer and call you in for an interview.

A cover letter may not be something a job posting asks you to include, but don’t think that means you shouldn’t.  A good cover letter is always a good idea, here’s why:

• You can tell a story in a cover letter that dives deeper into your qualifications,
• experience, and interests to show why you’re the best candidate for the job.
• A lot of candidates skip writing a cover letter, so by including one you immediately put yourself ahead of the competition!
• You can introduce yourself in a more personalized way and tailor your application specifically for the job.
• You can add a bit of flair or personality that gets a hiring manager to ask you in for an interview
• It shows that you put effort into your application, which again, puts you ahead of most of the competition.

This is just a snapshot of how a cover letter can help you. We’ve got a great article for you to look over if you want to know more about the purpose of a cover letter .

Should you send a cover letter for a job?

There is no question, yes, you should absolutely include a cover letter with your application.

We’ve done our homework on this and can tell you: a majority of hiring managers need or expect a cover letter, even if it’s not specified in the job posting.

Not only are they expected, but they’re a great tool for you too:

• Explain the reasons for any work gaps
• Clarify how the experience you have from other jobs applies
• Show how you fit their company culture
• Let them know why you’re changing jobs or fields

So, while a cover letter may not absolutely be necessary, they’re extremely useful, and always something you should take the time to write and include with your application.

Cover letters should usually include some of the same basic elements. We’ve put together a quick list below, but head over to our complete guide on what to include in your cover letter for a full explanation.

• A header – This is where you’re going to include all the contact info the hiring manager is going to expect to see.  You want to be sure to give them what theyère looking for.
• Opening statement – You can get right to it here and make sure this is an attention grabber.  Summarize your skills or experience and give them one good reason why it’s important for the job you’re applying to.
• Body – This paragraph should give some more details about you personally.  Employers often hire someone for who they are, not what they know; this is your time to show them you’d be a great fit on their team.
• Closing and Call to Action – You want to close your cover letter with a thanks for the time they’ve taken and a professional sign-off.  You should also let them know you’re eager to hear from them, and let them know to contact you to follow up.

Try to end with a great impression. It’s key that you know how to close your cover letter well to hit all the right notes.

A hiring manager takes about 7.4 seconds to look at each resume that comes across their desk, and there may be hundreds of those. A strong cover letter design can grab their attention long enough for them to set you into the callback pile instead of in the recycling bin.

We’ve put together the details on how you can really grab a recruiter’s attention with your cover letter design , but here’s the basics:

• Font - Always use a standard, easy-to-read font like Times New Roman or Arial. It should be 12pt or slightly bigger.
• Heading – Always use a professional format of heading, which includes your name and contact info, the date of writing, and the contact info for the person you’re writing to.
• Spacing – You want to single space the body of your cover letter, but leave spaces between the heading, the greeting, each paragraph, and your sign-off.
• Length – We know that it’s tempting to try to fit in as much as possible in the cover letter, but this is definitely a case of less is more.  You want the content to be about half a page, so shoot for between 250-400 words.

Keeping your cover letter lean can be hard the first few times you write one. Check out our article on ideal cover letter length to get more tips on how to hit the sweet spot.

If you’re already a pro, maybe you can go it on your own and write a killer cover letter.  But if this is your first cover letter, or you have any doubts, use our Cover Letter Examples to get some great ideas on how to write and format yours – we’ve got a few samples below.

Our examples cover different industries and positions, so you can fine tune the fit of your letter for exactly the job you’re applying to without trying to reinvent the wheel!  Plus, these are cover letters that work to get interviews, so you can be sure you’ve got a great start.

If you want a real head start, we’ve even got a Cover Letter Templates page where you can head to get all the basics covered for you. Head there, input your specifics, and you’ll have a winning cover letter, easy-peasy.

• A cover letter is a one-pager you include with a job application to dive deeper into exactly why you are the best fit for the job.
• You always want to include a cover letter, even if it’s not specified in the job posting.
• Hiring managers get hundreds of resumes, and they fly through them - your cover letter can and should be designed to grab their attention.
• Personalize your cover letter and tailor it to the specific job you’re sending it in to, this includes relating specific skills, letting your personality shine, and getting the hiring manager’s name.
• Make sure it’s in perfect shape to get great results.  Use our Cover Letter Checklist to make sure you’ve covered all the bases and haven’t overlooked any little mistakes that could cost you the job.

• Cover Letter Guides

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Everything You Need To Know About A Cover Letter And Why It's Still Important

Wondering if you really need to submit a cover letter? Here's the truth about this part of the job ... [+] application process.

Some experts say that the cover letter is dead. Others vehemently disagree. But what both sides of the fence do agree on is that dead or alive, a cover letter is still necessary when applying for a job.

What is a cover letter for a resume?

A cover letter is a snapshot of who you are and what you've done. It gives hiring managers more information about you, your accomplishments, and what you bring to the table– information outside of what your resume shows. But aside from those more obvious things, a cover letter is also a way to showcase your communication skills and personality. A cover letter is vital for demonstrating how well you relay information in writing, making it a crucial element for positions requiring verbal and written communication skills. Your cover letter also helps employers make a hiring decision about you when they’re torn between you, and another candidate.

Do you need a cover letter?

Short answer: Yes. Even in situations where the cover letter is optional, a recent poll found that 72% of hiring managers expect a cover letter, and 77% will move your resume up a notch if you submit one. In that same poll, 83% of recruiters said a cover letter could land an interview even if the resume isn't good enough.

In short, even if your cover letter isn’t getting read, it’s positively acknowledged.

In certain situations, a cover letter is necessary. When you're applying to a specific person, use a cover letter to address them individually. Also, write a cover letter if you were referred. Use it to mention the name of the person making the referral to boost your chances of an interview, especially if that person has some clout. And, of course, include a cover letter if the job posting requires one.

But aside from these specific instances … include a cover letter anyway .

What can a cover letter do for you?

Your cover letter is your personal introduction. It tells the company a little bit about you and why you're a great fit for the company. It's your first chance to make a good impression. The cover letter is also used to set one candidate apart from another in the event of two equally qualified applicants. It shows that you're willing to expend the energy to get the position … it’s worth the extra energy.

One of the better uses of a cover letter is to explain gaps or career changes in your resume. Gaps aren't definitive rejections in the hiring process, but hiring managers want to know why there's a gap, whether that's because you lost your job or decided to take time off on your own. Cover letters can also be used to explain career changes that are not obvious steps following a natural career progression. That being said, topics like resume gaps or career pivots must be addressed clearly and briefly– the longer you focus on them in a cover letter, the more you may generate concern versus comfort for the recruiter. Remember, there’s a fine line between shining a spotlight on an insecurity and simply addressing a weakness or question they may have. Plus, in the wake of the recession and pandemic, full of layoffs and change, recruiters are more forgiving on resume gaps.

What should you include in a cover letter?

Your cover letter complements your resume. It should be no more than two pages, but one page is better because research simply affirms that the second page isn’t as likely to be read... The cover letter needs to show the employer you can meet the job requirements, why you want to work at the company, and who you are. Include an anecdote about your experience that shows how you were a benefit to your previous employers. And always end your cover letter with a subtle request for an interview like, "I look forward to hearing from you" or “I’m excited to learn more about the role,” and include your contact information of course.

Do your homework before writing your cover letter (and your resume). Learn about the company where you're applying to discover whether you’re a fit for them– or they’re a fit for you. This means doing more than a 5 minute google sweep! It means examining their competition, who is in the role you’re seeking and what their linkedin says, if there’s any public announcements on the direction the company is taking, their client roster or results… and more! Analyze the job description to design your cover letter to address key components and leverage keywords. This is necessary to pass automated tracking software (ATS) used to screen applicants. Finally, identify the hard and soft skills you bring to the position so you can highlight those in the cover letter. Every cover letter needs to be tailored to the position.

Just as a good cover letter can set you apart, a bad cover letter can hurt you. Your cover letter needs to show you put in the effort. It should show the recruiter you read the job description, understand the role and how your experience aligns with the job responsibilities, and that you know a little bit about the company. That is what will set you apart from other candidates.

So, whether one is required or not, including a cover letter with your resume remains an essential element of the application packet.

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Types of cover letters: a complete guide

A cover letter introduces you to potential employers, highlighting your suitability for the role. Getting it right can make a strong first impression, differentiate you from other candidates, and increase your chances of securing an interview.

Taralika crafts compelling narratives that illuminate modern hiring practices and HR technology trends.

A cover letter accompanies a candidate’s resume when applying for a job. It is a personal introduction to the hiring manager, highlighting relevant skills, experiences, and reasons for applying.

Unlike a resume, which provides a structured overview of the career history, a cover letter offers a narrative that can showcase a candidate’s personality and passion for the role. 

74% of recruitment decision-makers prefer to receive job applications that include cover letters apart from CVs. According to their findings, good cover letter examples are highly valued by employers, with many considering them crucial for explaining career objectives, motivations, and employment gaps.

Even if a cover letter is optional, over 75% of recruiters tend to give preference to candidates who attach a cover letter in the correct format along with their resume.

Types of cover letters

Before writing a cover letter, it is vital to go through the various types of cover letters accepted by different organizations, each catering to a different role or purpose: – 

• Application cover letter

The application cover letter responds to a specific job posting. It should be a basic cover letter tailored to the job description, highlighting how the candidate’s qualifications match the requirements. Using this letter can expand on the achievements listed in the resume and explain the person’s motivation for applying. 

• Prospecting cover letter

Also known as a cold-contact letter, a prospecting cover letter is used when you want to inquire about potential job openings at a company. This type of letter demonstrates a proactive approach and interest in the organization, even if there are no current vacancies. 

• Networking cover letter 

A networking cover letter is sent to contacts within the professional network to ask for job search advice or referrals. It’s a great way to leverage connections and uncover hidden job opportunities. The letter should mention the mutual contact and explain the candidate’s job search goals.

• Career change cover letter

If an individual is transitioning into a new career, a career change cover letter is perfect for them! It is a short cover letter highlighting examples from experiences in the current role and how they make a suitable candidate for the new role. This letter should also explain the reasons for the career shift and highlight any transferable skills.

• Referral cover letter

When someone within an organization refers a colleague for a position, it is generally in the form of a referral cover letter. Mentioning the referrer in your letter can immediately capture the hiring manager’s attention and add credibility to your application. 

• No experience cover letter 

A no experience cover letter is for those who lack direct work experience in the job they are applying for. An ideal no experience cover letter will contain examples emphasizing the candidate’s enthusiasm, willingness to learn, and any relevant skills or coursework that can compensate for the lack of professional experience.

Cover letter examples 

Checking out a few good cover letter examples is a great way to get a head start towards crafting the perfect cover letter. 

Also read: Top 3 Cover Letter Template Samples .

The cover letter examples for a job provide a clear understanding of how to format and phrase cover letters for different scenarios.

Tips for writing a good cover letter

According to the Business and Professional Communication Quarterly , 56% of employers prefer cover letters with job applications. Here are some useful tips on how to type a cover letter that will help you stand out amongst others:

Customize each letter

Statutory warning – generic cover letters are easily spotted and often disregarded! Tailor the cover letter to the specific job and company. While it may be cool to generate cover letter formats through an AI tool, it is crucial to personalize and write the main content of the cover letter. 

Use a professional format

Follow a standard cover letter format with your contact information, the employer’s contact details, a salutation, body paragraphs, and a closing. 

Be concise and focused

Keep your letter to one page and avoid unnecessary details. Stick to relevant points that highlight your suitability for the job. Workable has a list of short cover letter examples that you can check out here . 

Showcase your achievements

Unlike a resume, a cover letter has examples from a person’s real life, showcasing key abilities and accomplishments and how they’re suitable for the job. 

Also read : Rise above the crowds: how to stand out in a crowded market

Include a strong introduction

Your cover letter introduction should grab the reader’s attention and make them want to learn more about you. 

Proofread thoroughly

Ensure no grammatical or spelling errors. A clean error-free letter shows your attention to detail and professionalism.

A well-written cover letter can significantly boost a candidate’s chances of landing a job interview. 

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What’s the purpose of a cover letter?

Your resumé provides hiring managers with an overview of your qualifications, skills and experience. But what is the purpose of a cover letter?

A cover letter is a more personalised introduction, a one-page document that accompanies your resumé when you submit a job application. It’s an opportunity to introduce yourself and elaborate on how your background makes you the ideal applicant for the role.

In this article, we explore the purpose of a cover letter, explain how to write a cover letter , and how to ensure yours stands out.

The cover letter’s purpose

How to write a cover letter.

What is the purpose of a cover letter? A cover letter provides an explanation of your professional history, qualifications and interest in the position. It should be closely tailored to the role you’re applying for and addressed to the hiring manager . It’s a formal introduction of who you are and how you meet the job criteria.

Express your enthusiasm

Use your cover letter as an opportunity to set yourself apart from the other job seekers applying for the same position. Rather than just stating that you’re applying for a role, take your time to explain what excites you about the specific position and company.

It can be a good idea to spend a bit of time researching the organisation’s mission, values and recent projects to demonstrate genuine interest and knowledge. This can also come in handy for the interview round of the application process.

Showcase your skills and experience

Your cover letter shouldn’t just repeat your resumé. Instead, select two to three skills or experiences directly related to the job description. From here, you can use the STAR method (situation, task, action, result) to provide examples demonstrating how you’ve applied these skills and achieved results. Consider quantifying your achievements, if relevant, for example: ‘Increased sales over three months by 20%.’ This helps to illustrate the specific value you can bring to the new role.

Tell your story

Use your cover letter to briefly explain your career path and motivations, connecting them to the position you're applying for. Highlight the relevant soft skills that you might not have captured in your resumé, like leadership, teamwork, problem solving and decision-making. While a cover letter is a great opportunity to provide a little more depth and context around your resumé, it’s important to keep it concise; around three short paragraphs.

Address requirements from the job description

Whether you’re writing your resumé or your cover letter, it’s important to pay close attention to the job description. If it mentions specific details to include, like salary expectations or relevant certifications, be sure to address them in your cover letter. Following instructions demonstrates your attention to detail and ability to follow directions, which are both important qualities for any employer.

When it comes to writing a cover letter , it always helps to have a plan. Here are a few steps to help you turn a blank page into an attention-grabbing cover letter for your next job application.

1. Do your research

Researching the company can take a bit of time, especially if you’re applying at several different places, but it’s essential to understand each company’s culture and values. Using company-specific information allows you to personalise your cover letter to suit not just the role, but the organisation too.

It’s even better if you can show an understanding of the problems the company is trying to solve (their main objectives, like expanding into a new market or getting highly skilled labourers). Highlight the experience you bring to the table to help them overcome these pain points.

2. Focus on the future

Use your cover letter to demonstrate how you can contribute to the company’s future successes. It can help to line up your career aspirations and professional goals with the company’s goals. Ultimately, you want to highlight what you can add to the company.

How to stand out from other applicants

Use your cover letter as an opportunity to set yourself apart from the other applicants. Avoid generic openings and start with a compelling introduction that grabs the reader’s attention. You could mention a specific achievement, a mutual connection or something unique about the company that excites you.

Here are a couple of examples of eye-catching email subject lines and letter introductions:

Subject line: Bringing [specific skill] to your [position] team

Dear [hiring manager’s name],

I am thrilled to apply for the maintenance plumber position at XYZ Corp. With 10 years of experience as a commercial plumber, I am excited about the opportunity to bring my skills and knowledge to your team.

Subject line: Excited to apply for [position] at [company]

As a lifelong admirer of XYZ Corp’s commitment to sustainability, I am excited to apply for the environmental consultant position. I believe my recent project at Green Earth, where I led a team to reduce product carbon emissions by 15%, makes me a perfect addition to your team.

These are good examples of email introductions, because they:

• Connect your abilities to the job ad criteria
• Quantify related achievements
• Show specific skills
• Display professionalism and research skills

Things to avoid

There are also some things you may want to avoid when putting together your cover letter introduction. Here are some examples of what not to write when it comes to your email subject line and introduction.

Example 1: Being vague and generic

Subject line: Excited to apply for the banking consultant position

I am writing to apply for the consultant position as advertised online. I have more than five years’ experience across all areas of commercial banking and believe I could be an excellent addition to your team.

This is an okay introduction, but there are ways it can be improved:

• It should be addressed to a person or the hiring manager
• It can be more specific about past experience
• It should mention the hiring company
• It could include a quantifiable result

Example 2: Being too casual

Subject line: Please Hire Me As You New Night Manager!

Dear Hiring Manager,

I’m an experienced night manager, with nearly two years of experience in luxury five-star hospitality. I’m an international student with a current work visa for working in Australia, and would be grateful if you could consider my application. I am sure I can do well in your company!

There are a few issues with this intro:

• There is a typo in the subject line
• It is too generic about past experience
• It is too casual, especially for a manager-level role
• It doesn’t mention the hiring company
• It should be more concise, i.e. not repetitive or wordy

Emphasise your value proposition

Use your cover letter to identify and articulate your unique strengths . Be sure to connect your skills with the company’s needs to demonstrate the value you could bring to the team.

Convey enthusiasm, but ensure tone is professional

While it’s important to convey your enthusiasm for the position and company, balancing excitement with professionalism is important. For example, replace “I can’t wait to work with you guys” with “I’m eager to bring my skills to your team.” While the first example is too casual, the second example demonstrates your enthusiasm in a professional tone.

Here’s another example of an overly enthusiastic and informal tone, “I’m super excited about this job! I’ve always dreamed of working at XYZ Corp, and I know I’d be amazing in this role!”

Instead, you’d be better off saying, “I am excited to apply for the receptionist position at XYZ Corp. With my strong background in office administration and a passion for customer service excellence, I am eager to contribute to your team.”

Keep it short

Don’t go overboard with your cover letter. Even though your cover letter is meant to provide hiring managers with more information about you and what excites you about the role, it’s important to keep it concise and limit it to a single page.

To help you keep it short and sweet, focus on starting strong with an attention-grabbing introduction and tailor your content to ensure it’s specific and relevant to the role you’re applying for.

Writing a great cover letter is an essential part of the job application process. By tailoring your cover letter to the specific company and role, you’ll be able to highlight the skills, knowledge, and experience that are relevant to the position. Your cover letter plays a big role in whether you’ll get a callback for an interview, so it’s worth investing time and effort into getting it right.

What exactly is a cover letter and how is it different from a resumé?

While a resumé offers a bullet-listed overview of your skills and experience, your cover letter is like a personal pitch to the hiring manager, elaborating on your resumé and providing a little more detail to demonstrate why you’d be a good fit for the position.

Is a cover letter always mandatory when applying for a job?

Cover letters aren’t always a requirement for job applications, but it’s always a good idea to submit one. Not only can including a cover letter improve your chances of getting noticed, but it allows you to set yourself apart from the other applicants and further try to convince the hiring manager why you’re the right fit for the role.

What are the main benefits of including a cover letter with my job application?

Including a cover letter as part of your application can enhance your chances of getting noticed by potential employers. Here are some of the main benefits:

• Provides a personal introduction and good first impression
• Allows you to highlight your most relevant skills and experience for the role
• Demonstrates communication skills
• Shows initiative and effort

How long should a cover letter typically be?

A cover letter shouldn’t be any longer than a single page. Aim for around 250–400 words or three or four paragraphs. The only time you should go over a page in length for your cover letter is if the job description specifically asks for a longer letter.

Should I use a generic cover letter template for all my applications?

There’s no harm in using a cover letter template to guide your cover letter, but it’s essential that you tailor every cover letter to suit the role and company. You should be adjusting your cover letter for each role you apply for.

What kind of information should I include in a cover letter to showcase my skills and experience?

Your cover letter should include details that are most relevant to the position and company you’re applying for. Based on your research, you should be able to identify specific skills, knowledge and experience that would help the company succeed.

Is it okay to mention my salary expectations in the cover letter?

Unless the job description specifically ask that you include your salary expectations in the cover letter, it’s often better to avoid this topic so early in the recruitment process . These types of discussions are better left for the interview.

What are some common mistakes to avoid when writing a cover letter?

You want to make a positive first impression with your cover letter, so here are a few common mistakes to avoid:

• Using generic statements
• Lack of research into the company
• Repeating your resumé without adding anything new
• Being too vague and not providing specific examples
• Focusing on what you want rather than what you can provide to the company
• Ignoring the job description keywords
• Failing to proofread your cover letter before submitting it

Is a cover letter still necessary when applying for jobs online?

Yes, cover letters are still essential to the job application process for many roles. They give you a chance to stand out from the other applicants and fill in potential gaps that aren’t covered by your resumé. Not to mention, including a cover letter demonstrates your initiative and enthusiasm for the role.

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