advertising arts thesis

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Artistic imagery in advertising: experiencing advertisements through art

The general aim of this research is to address the importance of considering visual artistic imagery in engaging consumers for persuasion effects. In this study, I present properties of visual images crucial for aesthetic value and possible modes of engagement with artistic advertisements. I argue that both a visual rhetorical figure and a high sensory quality function to “make the familiar strange” and to engage recipients in the ad. The communicative effectiveness is tested through the experience of pleasure, immersion, narrative transportation, ad experience (involving sensory, cognitive and affective elaboration) and personal involvement. The results of the experiment show that a visual rhetorical figure and a high sensory quality of an ad influence communicative effectiveness of picture-based artistic advertisement. Plausibly, by making familiar strange, artistic ads become effective communicative tools, as they give an opportunity to engage with an ad in different ways and boost ad experience. It seems also that using artistic ads can be particularly effective in communicating brand personality. This research advances the theory and practice of communicative effectiveness of picture-based artistic advertisements.

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Bachelor of Fine Arts, major in Advertising Arts (4 years)

Offered by the College of Fine Arts and Design – Department of Advertising Arts  

Description.

Bachelor of Fine Arts  is a program composed of three (3) major disciplines allied and characterized in the same way by the pursuit of aesthetic concerns that are creatively conveyed through different visual-based media. These disciplines are grounded in the fundamental knowledge, tools, and techniques in translating concepts into artworks and products. Major disciplines under the Fine Arts program give students option to specialize either in (1) Advertising Arts, (2) Industrial Design, or (3) Painting.

Correspondingly, the  Advertising Arts  major provides the foundation of both the visual design and marketing aspects of advertising. The discipline introduces the student to both aesthetics and promotion in the form of commercial art. In Advertising Arts, students learn not only drawing and rendering skills; but are also developed in the business side of advertising. Moreover, the program also offers elective courses that provide an overview of allied areas in the discipline, such as illustration, fashion design, package design, merchandising, corporate identity, digital arts, animation, and photography. Like any other UST program offering, design development projects in the said program discipline are research-based to support the goal of the college to produce not only talented Thomasian artists but also competent and highly qualified Advertising Arts Practitioners.

Becoming Part of the Program

The University of Santo Tomas, in pursuit of truth, guided by reason and illumined by faith, dedicates herself to the generation, advancement, and transmission of knowledge to form competent and compassionate professionals committed to the service of the Church, the nation, and the global community.

I am a Thomasian. I carry the SEAL of Thomasian education. I am a S ervant leader, an E ffective communicator and collaborator, an A nalytical and creative thinker, and a L ifelong learner. With Christ at the center of my formation as a Thomasian, I am expected to demonstrate the following Thomasian Graduate Attributes ( ThoGAs ): 

SERVANT LEADER 

• Show leadership abilities to promote advocacies for life, freedom, justice, and solidarity in the service of the family, the local and global communities, the Church, and the environment. 
• Implement relevant projects and activities that speak of Christian compassion to the poor and the marginalized in order to raise their quality of life. 
• Show respect for the human person, regardless of race, religion, age, and gender. 

EFFECTIVE COMMUNICATOR AND COLLABORATOR 

• Express myself clearly, correctly, and confidently in various environments, contexts, and technologies of human interaction.
• Work productively with individuals or groups from diverse cultures and demographics. 
• Show profound respect for individual differences and/or uniqueness as members of God’s creation. 

ANALYTICAL AND CREATIVE THINKER 

• Show judiciousness and resourcefulness in making personal and professional decisions. 
• Engage in research undertakings that respond to societal issues. 
• Express personal and professional insights through an ethical and evidence-based approach. 

LIFELONG LEARNER 

• Engage in reflective practice to ensure disciplinal relevance and professional development. 
• Exhibit preparedness and interest for continuous upgrading of competencies required by the profession or area of specialization. 
• Manifest fidelity to the teachings of Christ, mediated by the Catholic Church, in the continuous deepening of faith and spirituality in dealing with new life situations and challenges. 

When you successfully complete a Bachelor’s degree in Fine Arts, you will be able to:

• Actively lead in concept-forming and idea generation of advocacy projects suitable to art and design-based knowledge;     
• Take opportunity to include the Philippine Context to any Creative Design Output whenever possible;
• Live the motto of Beato Angelico, patron saint of CFAD – “ The gifts we have received, give as a gift ”;
• Translate effective design, confidently present it, and efficiently communicate it across all technological platforms;
• Take part in non-discriminatory & responsible use of knowledge, skill, or resources in all creative design endeavors;
• Display, among others, mindfulness to collaboratively acquire and arrive at the best creative solution to a design problem;
• Put high regard on ethical practice by creating good art, with value given to distinctive opinions & beliefs guided by the values acquired from Thomasian Catholic teachings;
• Practice initiative in addressing design problems by means of available resources aligned with the need of the design project;
• Demonstrate extensive knowledge in visualizing and articulating ideas into clear visual design formats with denomination to current societal issues;
• Develop proficiency in utilizing psychomotor skills through transformation of ideas to meaningful and feasible creative design output;
• Ensure contemplative design proposals that are significant, achievable, and have the means to be improved or developed;     
• Display an ardent desire for continuous improvement through acquisition of new & relevant knowledge and best practices in the field of Art & Design; and
• Express commitment to both professional and personal spiritual growth in becoming a noble and wise Thomasian Artist.

  In addition, graduates of BFA, major in Advertising Arts should be able to:

• Creatively incorporate Advocacies or encourage Social Responsibility to a client’s applicable advertising projects whenever possible;
• Abide by the laws, codes, and standards of Ethical Advertising with respect to the values & discipline acquired from the Thomasian Catholic Teaching;     
• Demonstrate competitiveness in analyzing creative briefs and employ creative design strategies expected from a Thomasian Advertising Arts Practitioner;
• Deliver proficiency in developing & presenting effective traditional or non-traditional advertising campaigns and other promotional materials; and
• Value the importance of  research, continuous learning, and collaboration among all industries that embrace the value of advertising arts.

Application Period: July to December of each year

Application Website

Release of Results: January 28 of the following year

Go to  THIS PAGE and look for the “College of Fine Arts and Design” tab for the tuition fees.

Career Opportunities

To name a few, graduates of Bachelor of Fine Arts major in Advertising Arts are envisioned to be: 

Creative Directors

Media Planner

Flash Character Designer

Visual Journalist

Film and Video Editor

Art Director

Advertising Manager

3D Animator

Event Specialist

Content 2D animator

Multimedia Developer

Corporate Identity Designer

Storyboard Artist

Design/Project Manager

Marketing Officer

Print Production Practitioner

Illustrator

Broadcast Designer

Brand Strategist/Consultant

Ad Agency Account Executive

 Interface Designer

 Production Design Artist

Visual Developer

 Effects Animator

Career options common to the three (3) program disciplines:

Color Key Artist

Fashion Designer

Art Educator

Layout Artist

Design Consultant

Graphic Designer

Toys and Games Designer

Professional Photographers

Package Designer

Visual Merchandiser

Student Experience and Support

The Bachelor of Science in Physical Therapy program provides not just theoretical input, but also practical applications of learned concepts and skills to best prepare students for the world of work. To do so, the program uses facilities such as laboratories for their learning experiences.

The University of Santo Tomas provides student services that cater to academic, spiritual, and wellness concerns of students. These support units are found in the different parts of the campus and can be accessed by Thomasians. When the University shifted to distance learning, the services also transitioned to online services to continue addressing the needs of Thomasians.

Program Curriculum (New)​

Effectivity: A.Y. 2021-2022

This curriculum may have some changes upon the availability of new guidelines.

Effectivity: A.Y. 2019-2020

Effectivity: A.Y. 2018-2019

Program Recognitions

The University of Santo Tomas is one of the leading private research universities in the Philippines and is consistently ranked among the top 1000 universities in the whole world. With academic degrees and research thrusts in the natural, health, applied, social, and sacred sciences, as well as business and management, the University continuously strives to make a positive impact on the society.

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Best advertising arts theses showcased at Beato Gallery

Oct, 8 2016, 10:19 p.m. – THE BEST and outstanding theses of UST advertising arts graduates were showcased in “Abyerta: Advertising Arts Thesis Exhibition 2016,” an exhibit at the Beato Angelico Gallery last Oct. 3 to 7.

Mary Christie Que, dean of the College of Fine Arts and Design, said Abyerta was one of the college’s biggest thesis exhibitions.

The exhibit featured 24 creative outputs in the categories of animation and theater production designs, book illustrations, non-traditional political advertisement campaigns and coffeetable books.

Former Varsitarian photographer Amparo Klarin Mangoroban captured the lives of athletes in her photography book “Soul on Sole: Of People Driven by Passion.”

Mangoroban photographed athletes in their best forms, witnessing the “extraordinary efforts” they put into their respective sports.

“When you see athletes perform, you easily spot their skills and their achievements and that’s what makes them genuine,” Mangoroban said.

Exhibitor Eula Andrea San Juan made a production design for theater based on the 2011 Filipino animated film “Dayo: Sa Mundo ng Elementalia” by Cutting Edge Productions.

San Juan designed costumes and advertisement posters that represented the characters of the animated feature.

“I have observed that a lot of foreign theater companies visit the country, so I thought why not produce a theater production that promotes the Filipino culture?” San Juan said in an interview with the Varsitarian.

Jeninah Lozada recreated “The Secret of Platform 13,” a children’s book by British novelist Eva Ibbotson. She depicted in a six-frame cutting felt cloth the climactic scenes of the novel, using acrylic paint and colored pencils.

Other exhibitors included Michael Balana, Mia Batungbacal, Jahren Bautista, Edrian Baydo, Bianca Bonifacio, Paul Calla, Betina Continuado, John Dimayuga, Eistiene Donaire, Beatriz Espino, Diego Garcia, Christian Gumaya, Cherisa Hernandez, Marie Lama, Angela Pascual, Melvin Quito, Dennise Reyes, Carino Rigor, Ma. Josephine Sanchez, Aviette Sumaoang and Justin Vallejo.

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• Last Updated: Jun 13, 2024 12:25 PM
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The New Order: Last Days of Europe is an ambitious mod for Hearts of Iron IV presenting a unique alternate history Cold War between Germany, Japan and the USA, starting in 1962. Will you save the world or help destroy it?

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Omsk , officially the Siberian Black League , is a warlord state in Western Siberia. Occupying the territory of the former Omsk Oblast, it borders Tomsk to the north, the Kazakh SSR to the south, Tyumen to the east, and Novosibirsk to the west.

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• 3.1 Generals

Following the dissolution of the Soviet Union , the city of Omsk, initially held by the West Siberian People's Republic , was seized by a league of ultranationalists sharing views of anti-German sentiment and revanchism. Led by Dmitry Karbyshev 's All-Russian Black League, upon the seizing of Omsk, the ultranationalist regime had to industrialize and fortify it. In a way, some could say it's nothing but a fortified city in which the Black League militarizes and prepares for its future conflicts.

The political system of Omsk is governed as a militarist one-party state since its founding, ruled by Karbyshev and his like-minded comrades of the All-Russian Black League, an organization fanatically devoted to revanchism against the Greater Germanic Reich . However, at heart, Karbyshev is a Russian and while he sought to create an ultranationalist military state to take revenge against Germany, he did not account for the despots that wished to claim as much power as possible from him. Karbyshev is represented in-game as a dying man soon to fall, due to him leading a brutal military dictatorship, while being opposed to the radical rhetoric of his officer clique. The Black League has since become an ultranationalist state, even more radical in their hatred of Germany. Due to Karbyshev's declining health, many of the other officers have gained massive influence in the leadership of Omsk. The reality is that Karbyshev started a movement that assumed it was able to change the hearts of the despots with nationalism rather than terror; but it has since been corrupted beyond his visions, and there is little he can do to stop the train of degeneracy. Indeed, once Karbyshev dies and Omsk is still around, actual ultranationalist and General Dmitry Yazov will assume leadership of the Black League and prevent the despotic cliques from growing.

Under the sheer doctrine of anti-German sentiment, the theory of the “Great Trial” in Omsk comes in. This is where the warlord state will prepare for its final assault on the Reich, as revenge for the “First Trial” which brought the dissolution of the Soviet Union and the “Second Trial” being the West Russian War . Their hatred doesn't stop with just Germany, but it includes many who collaborated with them. Some officers of the Black League even go as far as to want to destroy the United States for not helping enough during the Great Patriotic War. In preparation for their war with Germany, they are expectant of nuclear strikes and so have started to construct massive metro tunnels to double as shelter from the warheads and radioactive fallout. The resolve of the Black League cannot be stopped, even with the threat of nuclear war.

Omsk is one of the hardest paths in TNO, due to it being weaker than a lot of the surrounding warlords and being unable to conduct diplomacy at all. To reunite Russia, Omsk will have to fight every single state in its way. Their end goal is the complete extermination of the Reich and the German people, and they will stop at nothing to reach this. They are hard-coded for hostility and are always at war with someone, but an AI Omsk will almost always never be successful. Despite being founded on nothing but hatred, when they unify Western Siberia and start to emerge on the international stage, they actually try to conceal their ideology and ambitions from foreign influences. They stick with a nondescript name of the “West Siberian Provisional Authority” under the guise of a protective military authority and switch their ideology to “Despotism”.

National spirits

After Dmitry Yazov comes to power and purges the Black League's old guard, the cabinet changes to:

Omsk has at least eleven generals.

• Ironically, according to a former developer of West Siberia, Omsk at one point had a National Socialist path as a "sane" option, due to now-former head developer Pink Panzer wanting every region in Western Siberia to have multiple paths. This was changed after the other developers convinced him to have Omsk only have one path.
• Omsk was partially inspired by the Armenian Secret Army for the Liberation of Armenia , a militant group that aspired to carve out an ethnic Armenian homeland in eastern Turkey.

• 1 SS State of Burgundy
• 2 Joseph Stalin
• 3 Sergey Taboritsky

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Omsk: Western Siberia's hidden gem

A city view of Omsk. Source: Dmitry Feoktistov

Omsk was founded in 1716 when a wooden fort was constructed to house a Cossack unit in the area to protect the expanding Russian frontier from Central Asian nomadic incursions. It served various administrative functions throughout the 1800s and became infamous as a place of exile and incarceration. The city was rundown when selected as a hub for the Trans-Siberian railway in the 1890s. Many international trade companies and foreign consulates relocated here and the remnants of their offices can still be found in the city today.

The mystery of Kolchak’s gold

Omsk became the headquarters of the anti-Bolshevik white army led by Admiral Aleksandr Kolchak in 1918. In late 1918 there was a revolt in the city initiated by a leftist faction (Socialist Revolutionary Party or SPs) with 500 rebel deaths at the hands of Cossacks and Czechoslovak soldiers, a major factor in convincing the SPs to join the Bolsheviks. There is a large Soviet-era monument to the uprising at the corner of Lenina street and Broz Tito street.  

Kolchak was entrusted with a large portion of the Tsarist’s gold reserves, yet amazingly lost much of it. Supposedly 250 million rubles were lost (about $8 million at the time). Legend has it that they were buried near the village of Taiga, yet numerous excavations have turned up nothing. The area still attracts the occasional fortune seeker.

Kolchak’s headquarters are located at what is today the  Omsk Regional Archives  at Broz Tito St., 3. Nothing shows how much times have changed as the imposing Kolchak statue that was unveiled in 2012 around the corner. The statue guards  Kolchak restaurant , a four-story culinary complex featuring a steak house, an Irish pub, a Central Asian café and an Italian eatery.  For more details on where and how to dig Kolchak's gold, see  Top Ten Mysterious Lost Treasures of Russia

Dostoevsky and the Tsar

At 1.15 million people Omsk dwarfs the region’s second largest city, Tara (population 28,000). The city is split by the River Irtysh into two sections (all places of interest are on the right bank) with downtown emanating from the River Om.

Most foreigners have heard of Omsk via writer Fyodor Dostoevsky who spent four years here as a prisoner (1849-1853). He spent most of his time in Omsk in squalor and chains and with no books besides the Bible, however, it left an indelible mark on his memory and influenced his future literary output. There is a statue of the writer in chains grasping a Bible at the corner of Partizanskaya and Spartakovskaya streets, where Dostoevsky undoubtedly stepped many times. A  museum dedicated to the author's time in Omsk  is located nearby at Dostoevskogo St. 1. The local university is also named for him.

A view of the Assumption Cathedral, Omsk. Source: Lori/Legion-Media

Tarskaya Street is one of the city’s oldest thoroughfares. It features a monument to victims of Stalinist repressions and the Tara gates, originally built in 1792 as one of the four entrances to the Omsk fort. Nearby stands the Assumption Cathedral, one of the largest churches in Siberia. Future Tsar Nicholas II laid the first stone here in 1891 when making his way back to St. Petersburg after his Eastern journey.

In Omsk you are never more than a few steps from the village, made clear when one exits the center to the north, where most houses are wooden and roads unpaved. Stroll along Bulatova and Rabinovicha streets, a well-preserved ensemble of wooden architecture.

Omsk’s cultural heritage 

The Pushkin State Library is worth a look with busts of Russian literary figures adorning the front side of the building. At the corner under the big “M” is one of several stations of the never completed Omsk metro. Construction began in 1992, but as of 2014 the project is again dormant due to financing problems.

One of Omsk’s most famous sons is Symbolist painter Mikhail Vrubel (1856-1910). Vrubel ignored contemporary trends and focused on themes from fairy tales, demons and religious subjects and also designed a majolica frieze for the Metropol Hotel in Moscow. Omsk’s Fine Arts Museum is named for him and features a number of  his works .

Milhail Vrubel's painting 'Demon Seated in a Garden' (1890)

Over the years a number of tourists have tripped over the monument to Stepanych. This bust of a plumber rising from a sewer was the idea of Omsk’s former mayor after a trip to Slovakia in the 1990s. Stepanych has become one of the symbols of the city.

Omsk is a hockey town, with one of the major teams,  Avangard , in the KHL, Russia’s premiere professional league. Russian champions on several occasions, check out a match at Omsk Arena. But if you can’t catch a game there’s a large kiosk featuring the team’s merchandise at the airport.

Siberian   punk, jazz and the classics

While Omsk may not be on everyone’s radar musically, it does host a  musical theater  built just after the war. The building on 10 Let Oktyabrya Street is in the form of an enormous sloping grand piano.

A monument to Stepanych, Lenina Street, Omsk. Photo credit: RIA Novosti/Pavel Lisitsyn 

Perhaps Russia’s most famous punk band,  Grazhdanskaya oborona  (Civil Defence), was formed here in 1982. The band was active until 2008 when lead singer Yegor Letov died of heart failure at age 43. Letov is buried at the Staro-Vostochnoe cemetery. A sprawling graveyard with thousands of graves, fans should stop at the administration for help in locating his grave.

In Russia, Omsk is known among the younger, tech-savvy generation primarily because of the “Omsk bird,” also known as Winged Doom. The origin of what became one of Russia’s most ubiquitous memes comes from a painting by German artist Heiko  Müller. One day in 2009 an Internet user posted this painting with the line, “Welcome to Omsk,” at the top. Additional versions menace viewers stating, “Don't try to leave Omsk,” and “Omsk is closer than you think.” Like many popular memes on the Internet, this one went viral and has become something like an unofficial symbol of the city.

All rights reserved by Rossiyskaya Gazeta.

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