cover letter for digital marketing strategist

Digital Marketing Strategist Cover Letter Example

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Start your Digital Marketing Strategist cover letter with a compelling hook that showcases your enthusiasm for the role and your understanding of the company's brand and marketing needs. Begin with a personalized greeting to the hiring manager, if possible, and then immediately highlight a key achievement or a unique skill set that aligns with the job description. For example: "Dear [Hiring Manager's Name], As a digital marketing strategist with a proven track record of increasing online engagement by over 30% within a year, I was thrilled to discover the opportunity at [Company Name]. Your commitment to innovative marketing strategies resonates with my passion for driving brand growth through data-driven campaigns." This approach demonstrates your relevant experience, aligns your goals with the company's, and shows that you've done your research, making you a memorable candidate from the start.

The best way for Digital Marketing Strategists to end a cover letter is with a strong, confident closing that reiterates their interest in the position and invites further discussion. They should summarize their value proposition, highlighting how their skills in SEO, content strategy, data analysis, or social media marketing align with the company's goals. A call to action can be effective, such as expressing eagerness to discuss how they can contribute to the company's digital marketing success. It's important to thank the reader for their time and consideration. For example: "I am excited about the opportunity to bring my expertise in driving engagement and conversions through strategic digital marketing initiatives to [Company Name]. I look forward to the possibility of discussing how my skills and innovative approaches can support your team in achieving its goals. Thank you for considering my application. I hope to speak with you soon." This approach demonstrates professionalism, enthusiasm, and readiness to take the next step in the hiring process.

Digital Marketing Strategists should include the following elements in their cover letter to make a compelling case for their candidacy: 1. **Introduction**: Start with a strong opening that captures the reader's attention. Mention the position you're applying for and how you learned about it. If you have a connection at the company or a strong referral, mention it here. 2. **Relevant Experience**: Highlight your most relevant experience that aligns with the job description. Discuss specific digital marketing campaigns you've led or contributed to, and the results they achieved. Use metrics to quantify your successes, such as percentage increases in engagement, conversions, or revenue. 3. **Technical and Analytical Skills**: Outline your proficiency with digital marketing tools and platforms (e.g., Google Analytics, SEMrush, Hootsuite), as well as your ability to analyze data to inform marketing strategies. Mention any certifications you hold, such as Google Ads or Facebook Blueprint. 4. **Understanding of Current Trends**: Show that you're up-to-date with the latest digital marketing trends and how they can be leveraged for the company's benefit. This could include knowledge of SEO, content marketing, social media strategies, email marketing, and PPC campaigns. 5. **Strategic Thinking**: Explain your approach to developing and implementing digital marketing strategies. Discuss how you align marketing objectives with business goals, conduct market research, and segment audiences to tailor marketing efforts. 6. **Creativity and Innovation**: Share examples of how you've used creative solutions to overcome marketing challenges or to stand out in a crowded digital space. Highlight any unique campaigns or innovative tactics you've employed. 7. **Communication Skills**: Emphasize your ability to communicate effectively with team members, stakeholders, and external partners. Mention any experience you have in presenting strategies or reporting on campaign performance. 8. **Cultural Fit**: Research the company's culture and values, and explain why you're a good fit. Mention any personal passion for the industry or alignment with the company's mission.

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Digital Marketing Cover Letter Example (w/ Tips for 2024)

You’ve mastered the digital domain.

When it comes to innovative campaigns and data-driven strategies, you can craft something effortlessly.

Yet when it comes to writing your own cover letter, it feels like you're trying to write ad copy without a target audience.

We get it. Turning your vast experience into a concise, engaging letter can seem daunting.

No need to stress, though. In this article, we’ll show you everything you need to know about cover letters.

Here's what we're going to cover:

• What a Great Digital Marketing Cover Letter Looks Like
• 5 Steps to Writing the Best Digital Marketing Cover Letter
• 3 Essential Cover Letter Tips for Digital Marketers

Ready to leave those cover letter jitters behind? Let's dive in!

Digital Marketing Cover Letter Example

5 Steps for the Perfect Digital Marketing Cover Letter

Now that you've seen what a great digital marketing cover letter looks like, it's your turn to shine!

Write your own cover letter by following these steps:

#1. Put Contact Information in the Header

Let’s start from the top. Your digital marketing cover letter needs contact information. Put this in the header , just like you would on your resume. 

Here's what you should add:

• First and Last Name. Make sure your full name is right at the top.
• Professional Title. Match it with the exact title of the job you're aiming for. Hiring managers juggle applications for different positions, so clarity helps everyone here.
• Email Address. Keep it professional and straightforward, like a blend of your names. Those quirky high school email addresses won't cut it here. (e.g.: [email protected] isn’t good but [email protected] is spot on.)
• Phone Number. Double-check that it's accurate so they can reach you easily. If you're applying for international positions, add the dial code.
• Location. Typically, city and state/country are enough, but if you're open to remote work or relocating, mention it.
• Relevant Links (optional). Share your LinkedIn or other social media profiles that highlight your digital marketing prowess.

Now, let's add the hiring manager’s contact information :

• Company Name. Add the name of the company you're applying to.
• Hiring Manager's Name. Make sure to add the hiring manager’s name if you can find it.
• Hiring Manager's Title. If you find out the hiring manager is the department head, address them accordingly instead of using the generic “Hiring Manager”.
• Location. City and state/country details are crucial, especially for global companies.
• Email Address (optional). If you can find their email, there’s no harm in including it.
• Date of Writing (optional). Adding the date you wrote your letter gives it a professional touch.

#2. Address the Hiring Manager

Your digital marketing cover letter should always start with a greeting. But first things first—you have to know who you’re addressing your cover letter to.

And “To Whom It May Concern” just won’t cut it here.

Choosing the right greeting can make a positive impression on the hiring manager and set the tone for your entire cover letter.

Do some research first . Check the job listing, the company's website, or their LinkedIn profile to identify who’s hiring for the digital marketing position you want. Just find their name and email address.

Then it’s time to actually address them formally. We recommend using “Ms.” or “Mr.” , followed by their last name. But if you're unsure about their gender or marital status, simply use their full name. For example:

Example Addressing Hiring Manager:

• Dear Mr. Smith
• Dear Alex Smith

But if you can't find any information about the hiring manager or even the head of the digital marketing department you’re applying to, just address your letter to the department or the company as a whole:

• Dear Company X
• Dear Digital Marketing Department
• Dear Recruitment Team
• Dear Human Resources Team

#3. Write an Eye-Catching Opening Statement

Hiring managers go through tons of applications every day. So, they only take a few seconds to glance at each candidate’s cover letter before deciding whether it’s worth reading more.

This is where the opening paragraph of your digital marketing cover letter comes in. Start your cover letter with a clear statement about why you're keen on the role. Expressing your enthusiasm for the industry or the specific job can immediately capture the hiring manager's interest.

Doing a bit of research on the company can also pay off here. The more you know about the employer, the better you can showcase your compatibility with their company culture. It signals that you're not just sending out applications randomly; you’re genuinely interested in this job.

We suggest adding a relevant skill or achievement in your introduction, but remember to keep it brief. The goal here is to spark the hiring manager's curiosity and encourage them to explore your digital marketing cover letter further.

#4. Use the Cover Letter Body for the Details

Next, it’s time for the details. The body of your cover letter is where you have to convince the hiring manager that you’re the right person for the job.

But this isn’t the place to replicate your digital marketing resume . Your cover letter is where you can really showcase your marketing skills and expertise in a way that ties in with the job you’re applying for.

Reference the job ad to build a narrative that paints you as the best candidate out there. For example, if you’re applying to an agency that focuses on SEO and content strategy, focus on your relevant achievements in that niche instead of more general digital marketing experiences.

If you’re familiar with the company and it’s products or services, you should mention it in your digital marketing cover letter. This shows you’ve done your research and conveys your genuine interest, which the hiring manager will notice. Mention how your career goals and values align with those of the company, and you’ll come off as a great fit for their company culture.

Make sure your enthusiasm for the job shines through your whole cover letter. Let the hiring manager know that you’re confident that you can contribute to their team, but don’t overdo it. If you’re too confident, it can come off as arrogant. You just want to let them know you’re sure you’re a great fit for this specific role, not that you’re the greatest hire they could ever hope for.

Need more inspiration? Check out more cover letter examples here !

#5. Wrap It Up and Sign It

The last few lines of your digital marketing cover letter are your chance to leave a lasting impression on the hiring manager.

You want to end your cover letter on a positive note, leaving the hiring manager reassured of everything you’ve said so far. Your conclusion should be a compelling pitch that confidently recaps why you’d be an ideal fit for the digital marketing role you’re after. You can reiterate your most important skills or professional goals that align with the company’s.

Then follow your compelling summary with a call to action. Encourage the hiring manager to take the next step, whether that means discussing your application further or diving into an interview. A strategically placed call to action can show initiative and give your application an extra nudge forward in the hiring process.

And don’t forget to wrap up your digital marketing cover letter with a professional sign-off. Not adding a closing line or signing your name is one of the most common cover letter mistakes out there. Here’s an example of how to do it right:

Please don't hesitate to reach out to me through the provided email or phone number to arrange a discussion about my application. I eagerly anticipate the opportunity to explore my qualifications in greater depth at your earliest convenience.

Best wishes,

And if you're seeking an alternative to "Best wishes," consider these options:

• Warm regards,
• Respectfully yours,
• Thank you for your consideration,

3 Essential Digital Marketing Cover Letter Tips

Now you've got the basics of writing a digital marketing cover letter. So it's time to dive into the cover letter tips to take yours to the next level!

#1. Match Your Resume

Presentation matters, and maintaining consistency in your job application can make a real difference.

Make sure that your digital marketing cover letter's formatting and layout align closely with your resume to give your application a professional and organized look.

Keep your text and contact information neatly aligned on the page, and maintain uniform font styles and sizes. Pay attention to page margins and line spacing to ensure your cover letter remains concise and doesn't extend beyond a single page.

Or Use A Cover Letter Template Instead

Running short on time?

Give our free resume builder a try - select one of the free resume templates ! Pair it with one of these cover letter templates and have your application ready in minutes.

Each of our templates is crafted with insights from hiring managers worldwide to make sure your cover letter and resume align perfectly with industry standards while maintaining a sleek, professional look. Save time and make a great impression effortlessly.

# 2. Mention Qualifications

Relevant qualifications should make their way to your digital marketing cover letter.

There’s no harm in listing certifications on your resume , but you can really make a point about how suited you are to the role by expanding on them in your cover letter. Focus on your most significant qualifications and tie them into how prepared you are to start at the company you’re applying for.

For example, if you’re applying to a digital marketing agency that focuses on SEO and content writing, focus on the “Introduction to SEO” course you took instead of your certificates related to social media marketing and PR.

#3. Save It To The Right File Format

Before you send your digital marketing cover letter out there, consider what file format you should submit it in.

Generally, saving your cover letter as a PDF file is the best choice. This way, you can make sure that your carefully crafted formatting will remain the same across any device or software the hiring manager might use to open it.

But there are exceptions.  Always check the job ad first, just in case they want a different file format. In some rare cases, you might see employers request formats like DOC, RTF, or another format supported by Microsoft Word .

Key Takeaways

And that's a wrap on writing the ideal digital marketing cover letter!

We’re confident you’re ready to draft the cover letter that lands you that dream job.

But before we go, let’s recap these main points from our article:

• Begin your digital marketing cover letter by detailing your and the hiring manager’s contact information. Make sure this section is factually correct, or you might miss an opportunity for an interview.
• Your opening paragraph should be compelling enough to make the hiring manager want to know about you.
• Weave your enthusiasm through your entire digital marketing cover letter. This can show the hiring manager that you’re not just randomly applying; you’re a focused candidate who’s actually interested in the specific job.
• Wrap up your digital marketing cover letter with a worthy call to action. This can potentially prompt the hiring manager to contact you and increase your odds of an interview.
• Lastly, make certain that your digital marketing resume and cover letter are cohesive in style and presentation. If aligning these components seems daunting, consider utilizing one of our complimentary resume and cover letter templates for a flawless pairing.

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Digital Marketing Strategist Cover Letter Example

A Digital Marketing Strategist is an equivalent role of a digital marketing manager and manages a team of digital marketing analysts, content writers, and graphic designers. His primary responsibility is to develop strategies and create campaigns to promote his company’s products or his client’s products.

Writing a cover letter for your dream job is not an easy task. Write your perfect Digital Marketing Strategist Cover Letter using our cover letter samples. Our proprietary cover letter generator will make things easier for you and will help you get your dream job.

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• Marketing & Sales

What to Include in a Digital Marketing Strategist Cover Letter?

Roles and responsibilities.

A Digital Marketing Specialist will be employed in digital marketing agencies or in other companies with an in-house digital marketing team. His typical duties include guiding team members, planning and executing campaigns, on-page and off-page optimization, tracking website traffic, and social media promotion.

• Create integrated and cost-effective digital strategies .
• Drive value for the organization.
• Analyze and report on digital campaigns.
• Analyze customer and user data.
• Engage with clients, sales teams, and management .
• Map out how digital assets will be optimized for business results.

Education & Skills

Digital marketing specialist skillset:.

• Ability to handle a team.
• Strong knowledge of best SEO practices.
• On-page and off-page optimization.
• Stronghold of using analytic and keyword research tools.
• Organizational skills and time management.
• Communication and interpersonal skills.
• Data visualization.

Digital Marketing Specialist Educational Requirements:

• A Bachelor’s degree in marketing, communication, media, or any relevant field.

Digital Marketing Strategist Cover Letter Example (Text Version)

Dear Mr./Ms.,

Please accept my enclosed application for the position of Digital Marketing Strategist at [XXX Company]. As a skilled, organized and experienced professional with over six years of experience in the field of digital marketing, I believe my expertise makes me a promising candidate for this role.

[XXX Company] has earned the reputation of being one of the most trusted brands in the consumer market segment. With a long list of products sold at affordable costs, your company has become the go-to brand for consumers. It would be a privilege to be a part of your organization.

With an extensive experience of over 6 years in the digital marketing field, I understand its nuances and am skilled at running digital marketing campaigns within a constrained budget. At my current company, I have played a crucial role in increasing web traffic by 147%. My current responsibilities include:

• Track web traffic and develop strategies to increase visitors.
• Coordinate with marketing, content development, and design teams for social media promotions.
• Research topics for the target audience.
• Ensure the blog content is SEO and SEM optimized.
• Run Facebook, Instagram, and email campaigns.
• Research keywords and set a budget for the Google Adwords campaign.

I have a stronghold of different analytic tools like Moz Pro, Piwik, Google analytics, and keyword research tools such as Ahrefs, Google Keyword Planner, and Moz Keyword Planner. With my strong technical expertise and relevant experience, I believe that I am the ideal candidate for this position.

Thank you for your time and patience.

Sincerely, [Your Name]

A good Digital Marketing Strategist Cover Letter should help the recruiter understand what you can offer to the company. Include your career achievements, work experience, and technical skills. Your educational qualification and other basic details can be added to your resume. Check out our Digital Marketing Strategist Resume Sample to increase your chances of getting hired.

Customize Digital Marketing Strategist Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

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Digital Marketing cover letter example

Secondary purpose

The power of liking.

From social media and e-commerce, to  HTML and SEO, digital marketers are the backbone of many companies’ success. Whether you’re a specialist or a jack-of-all-trades, businesses large and small are looking for professionals like you to help them develop their marketing strategies and use the web to their advantage.

Besides benefiting from flexible hours, remote working options and a comfortable salary, digital marketers are also in demand. The Bureau of Labor Statistics (U.S.) estimates that the need for marketing professionals will increase by 6 percent over the coming decade – faster than average for most industries.

So you’re confident you know how to sell just about any product or service – but do you know how to create a marketing strategy for yourself? When it’s time to land your next marketing job, you’ll need to craft the perfect cover letter: one that makes a great first impression and shows off your strongest skills.

Here at Resume.io, we have a range of resources including 180+ cover letter examples . This guide, along with an effective cover letter example will:

• Highlight the benefits of a thoughtful cover letter for any digital marketing role
• Walk you through the cover letter format and provide free examples, samples and templates
• Explain the best marketing principles to incorporate in your application
• Impress the employer by showing off the right skills and avoiding common mistakes.

Now let’s take a look at how to create the perfect cover letter to complete your application.

Looking for some more inspiration? Check out our related cover letter examples below: 

• Marketing manager cover letter example
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Digital marketing cover letter sample for freshers

Primary Purpose

Before we jump into the how of writing a great cover letter, let’s first take a look at the what . A cover letter is one of the most requested application materials, and for good reason. This one-page document, or roughly 200 to 400 words, allows you to highlight your strengths, most impressive achievements and even your personality.

While a great resume is vital to landing a new position, it still has its limitations. It best captures names, dates and degrees, but aside from a few lines of profile summary, it doesn’t offer you much space to show off what makes you truly unique .

To prove that you’re the right choice for a digital marketing position, you need to show the employer why you’ve got the right skills and experience for them . The cover letter is one of your best opportunities to make this case for yourself.

It’s worth noting that a strong cover letter isn’t just about great writing. You’ll also need a professional presentation to drive home the point that you’re a respectful and organized candidate. While clean formatting is important in all industries, it’s particularly essential for digital marketers, since much of the job focuses on visuals and the brand image. For specific formatting tips, check out our overall guide on cover letters .

What if the job description DOESN’T require a cover letter?

Online applications can often be rigid and formulaic with no way to ask the employer a question. This is particularly a problem when the job description doesn’t mention a cover letter. How can you know if it’s worth your time to write and submit one?

While other applicants might take the easy way out, they’re likely not doing themselves a favor when it comes to landing the position. Unless an employer specifically asks you NOT to submit a cover letter, it’s always a smart idea to write one as part of a complete application. This document works in your favor by answering any questions that arise from your resume and allowing you to make the best case for yourself – don’t throw away the opportunity!

Marketing is a game of numbers. Only a certain percentage of social media users will see your ads, a smaller number will click on them, and an even tinier amount will actually buy the product. But all the effort you put into the graphics, wording and promotion of your digital marketing campaigns and online marketing strategy are for one goal: to maximize your chances of success.

Your cover letter works in much the same way. You can’t guarantee a hiring manager will choose you over the competition, but every step you take to create a more professional and appealing image increases your overall results of landing the position.

There may be other job seekers with more years of experience or other qualifications that you don’t possess, but if you can show a recruiter why you’re the ideal fit, you can beat out the others in the applicant pool. Landing a new position is a game of numbers, and you have to play to win!

The importance of tailoring your cover letter

People love personalization. It’s just as true in marketing as it is in hiring. That means writing a generic cover letter that you use for every digital marketing manager position just isn’t enough. You need to show a company why you’re interested in working for them – and using your skills to drive their success.

Tailoring your cover letter involves updating it for each and every position with the specific examples and skill set that align with that company’s mission and needs. You may also want to tailor your formatting to use colors and design elements that convey the right image to fit in with their brand.

While tailoring your cover letter may add a few extra minutes to your job search, you’ll be putting yourself miles ahead of other candidates who didn’t want to invest in creating the perfect profile.

Best format for a digital marketing cover letter

Your digital marketing cover letter has structure and format. As a savvy marketer, you know that ranging too far out of the box can simply be confusing. The same goes for your cover letter. 

While you can show off your creativity, your digital marketing cover letter should contain the following elements:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

This digital marketing cover letter example is a starting point for you to develop your own professional application:

Dear Ms. Goodman,

Digital Marketing is about finding a voice, amplifying it and cultivating a community around it. In my previous three positions, I have created award-winning social strategies, grown audiences by 1700%, and increased brand awareness off the charts (from 2% to 102%).

A winning social strategy feeds on itself and my role as a digital marketing manager is to create all the right ingredients for this to take place. Optimizing digital marketing campaigns for consumer brands taps into the psyche of the consumer. I have tripled sales of ice cream, broken a personal hygiene supply chain with +1020% LFL promotional success, and ensured that a new range of smoothies captured 25% market share within six months. 

I have enclosed a selection of highlights from my portfolio that may be relevant to the campaigns I would be running with you. Every brand is different, but in many situations if one approach works for one brand it is likely to work for another. I am consistently recognized as one of the leading consumer marketeers and I am confident in my ability to translate my previous wins into amazing success for you.

I’d love the opportunity of an interview to discuss my ideas of how to take your brand to the next level on social.

Matthew Jones

Cover letter header

Much like header of any webpage or social media account, your cover letter header helps identify you both in terms of content and visuals. 

In many large companies, hiring is handled by a whole team of people and your application may float from desk to desk. The header’s primary purpose is to ensure that no matter who reads your letter, they know who you are and how to get in touch with you .

The secondary purpose of the header is to create attractive formatting and grab attention. This is one of the few places you’ll be able to show off your visual style, so it’s worth creating a look that’s both professional and eye-catching.

The goal of this section : Identify your document with the necessary personal data and catch the hiring manager’s interest with attractive formatting.

Align document styles!

Turns out branding isn’t just for online marketing strategy. To boost your professionalism and credibility, try creating a personal brand – a look and feel that represents you across all of your application materials. One of the best ways to do this is by aligning the headers of your cover letter and resume. 

You can make this easier by using online cover letter templates, like these free options from Resume.io. Our resume samples and resume builder tool make it easy to create all the pieces of a polished application in just a few clicks.

Cover letter greeting

Your cover letter greeting is essential to establishing a respectful and approachable tone right from the start of your letter. It’s important to choose your greeting wisely, since some modern companies prefer more casual communication. 

For formal institutions, “Dear” followed by the correct salutation and last name will work well across the board. Our cover letter sample uses this wording. If the company prides itself on a youthful work environment, you might try “Hi” or “Hello” and even the recipient’s first name.

The goal of this section : Address the letter recipient with a greeting that’s appropriate for the company culture, use the recipient’s name whenever possible.

The importance of names and addressed greetings

If you’ve ever created a mailing list, then you know just how powerful addressing a recipient by name (or at least a greeting with a personal touch) can be. And the evidence doesn’t just come from marketing. 

Science has shown that humans have a positive neurological response upon hearing their own names. You can use this research to your advantage by addressing the hiring manager by name in your cover letter. This helps create a personal connection and demonstrates your interest in the position.

However, when hiring is handled by a large team, finding a name can be difficult. In that case, there’s no need to go to extreme lengths – a collective noun will do. Try using the company name plus “Hiring Team” or even “Family” if it matches the organization’s branding.

Cover letter introduction

Your first paragraph is one of the most important places for catching a reader’s attention – whether it be in a piece of online content or in your cover letter. You should aim to create an exciting, yet professional introduction that gets to the point fairly quickly. An interesting anecdote, relevant statistic or noteworthy fact can all do the trick. Just make sure this information leads smoothly into the body of your letter.

The goal of this section : Grab the hiring manager’s attention and encourage them to keep reading your letter via an exciting and relevant introduction.

The cover letter example text below offers the writer's vision and career achievements right off the bat.

Cover letter middle part (body)

The middle paragraphs of cover letters is where you can finally get into the bulk of all the skills and marketing experience you have to offer. Make sure to highlight only the most relevant examples from your resume and keep each anecdote concise. One way to do this is by using the STAR method. 

First, describe a S ituation, then the T ask required, your A ction and the positive R esult it caused. Your examples should be relevant to the potential duties of your new employer, which means you may have to swap them out when applying to different positions.

You can finish the body of your letter by talking about potential contributions and strategies you could implement in the new position.

The goal of this section : Use the STAR method to give concise, relevant examples of your skills and work experience, discuss potential contributions to the new position.

The cover letter example text below highlights the variety of products the writer has successfully marketed.

How to close a digital marketing cover letter (conclusion and sign-off)

Now that you’ve completed the heavy lifting, it’s time to finish off your letter on a positive note. A Call to Action is one of the most effective ways to conclude. This sentence expresses your interest and enthusiasm for the position and invites a hiring manager to contact you. You may even choose to leave your personal data and phone number here again, space permitting. 

Then, choose an appropriate signature that matches the tone of your greeting. “Sincerely,” “Best” or “Thank you for your consideration” can all work well depending on the formality of your letter.

The goal of this section : Create a call to action that encourages the hiring manager to get in touch, close your letter with a professional and positive signature. Be confident without sounding arrogant or presumptuous. 

A call to action is a key part of your closing. See the cover letter sample text below.

Writing psychology: how to convey your work ethic in your cover letter

To land a digital marketing specialist position, there are a few key qualities you’ll want to convey.

• Analytical skills : Today’s digital marketing campaigns are based on SEO, web traffic data and a whole host of other statistics and indicators. By highlighting your ability to use concrete numbers to implement a strategy, you can show an employer how you will succeed in driving results for their business.
• Time management : Hiring managers are looking for candidates who can quickly assess the situation and put effective strategies into place. Showing how you will handle multiple tasks will create the impression that you are an invaluable addition to the company.
• Creativity : A unique approach will set you apart. You can convey creativity not only in the examples of previous work you choose to highlight, but also in the formatting and writing style of your letter.
• Communication : At the root of it all, your communication skills are your greatest asset. The right tone combined with error-free writing can go a long way to prove your abilities without ever having to brag.

One marketing strategy or more appropriately - psychological strategy that you may be familiar with is the power of liking. This principle is simple: humans are more likely to help people that they believe like them. More importantly: we are more willing to buy into the message of someone who we believe understands our problem .

This has great power in marketing, but it can also be used to your advantage while crafting your cover letter. In order for your message to succeed, you need to show a hiring manager the ways in which you understand their particular marketing needs and how you’re prepared to solve their greatest challenges.

More so that in other professions, a marketer’s cover letter is like an audition. You should aim to give the employer a free sample of what you can do for them. Previous campaigns, strategies and positive results are some of the best tools you have to show why you’re the ideal candidate for the position. 

Make sure to incorporate concrete numbers, facts and statistics to add weight to your words and justify your confident and professional tone.

What does your visual presentation say about you?

Digital marketing is a highly visual profession. Whether you make the graphics, images and videos yourself or work with a marketing team or graphical designer to create them, an understanding of aesthetics and branding is key to success in this field. 

That means your cover letter formatting is not just a pretty final touch. Your formatting is a taste of your visual style, attention to detail and creative abilities. Above all, you should pay attention to make sure your formatting communicates the right message.

Use the company website and existing marketing materials to get a sense of their tone and formality. Do they appreciate bright colors and bold fonts? Or do they tend to stick with clean lines and neutral color palettes. Even if you’re envisioning a total makeover of the materials, it’s a good idea to stick within the company comfort zone while still creating an attractive and modern presentation.

Digital marketing cover letter with no experience

Everybody starts somewhere, but how do you get your foot in the door? Here are some ideas for writing your digital marketing cover letter if you haven't held that position before:

• Describe any marketing experience you have
• Talk about your digital skills
• Play up your soft skills, such as your communication, organization and collaborative nature
• Create an example campaign.

Your cover letter can help elevate your resume by offering more details about why you are a great fit for the job — even without direct experience.

Formatting issues and common mistakes to avoid

Watch out for these all-too-common traps to outshine the other candidates and increase your chances of landing the position.

• Generic cover letters : Just like each digital marketing strategy has to be unique to the company and product, a cover letter needs to be tailored to each individual position. Hiring managers can easily spot copy-paste letters and often label those candidates as disinterested or not serious.
• Formatting issues : Your formatting says almost as much about you as your writing. Make sure the message is on point for the position and company culture. Luckily online cover letter builders and templates can make great formatting simple.
• Spelling and grammar errors : Good communication is a cornerstone of the profession, so typos and poor sentence structure are automatic red flags for any hiring manager. Make sure to use spell check and have a friend proofread your application before you submit.
• Poor tone : The balance between confident and cocky is always tricky, but finding your voice is important to capturing the hiring manager’s interest. To avoid coming across as arrogant, use data and facts to back up your achievements.

Key takeaways

• Cover letters are an essential tool to increase your chances of landing any given position. Make sure to include one as part of a complete application.
• Tailoring your cover letter with the right numbers, facts and examples is one of the best things you can do to show an employer you’re invested in the position and serious about the company’s success.
• Organize your cover letter with a straightforward structure that simplifies the writing process for you and makes your cover letter easier to understand.
• For digital marketers, your application formatting is an example of your visual style and abilities. Make sure your templates, colors and fonts align with the company’s tone.
• Typos and poor grammar suggest poor communication skills. Avoid these simple mistakes by proofreading your application before you submit.

With your marketing expertise and our recruiter-approved templates - take your career hunt to a new level. Go out there and get your dream job today!  

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3 Digital Marketing Cover Letter Examples Made for 2024

• Digital Marketing Cover Letter
• Digital Marketing Manager Cover Letter
• Digital Marketing Specialist Cover Letter
• Write Your Digital Marketing Cover Letter

Generating brand awareness in the digital space is a top concern for many companies. You help make company goals a success through top-notch positioning strategies, identifying target markets, and bringing a brand’s voice to life within content across the web. 

But are you using the right voice and structure to make your digital marketing cover letter successful? Will it adequately complement your digital marketing resume ?

With brands looking for many skills in digital marketing roles, it can feel overwhelming to figure out what to include in a short one-page cover letter. Get a head start with our digital marketing cover letter examples and free AI cover letter generator to ensure your application stands out.

Digital Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your digital marketing cover letter!

123 Fictional Avenue Detroit, MI 48127 (123) 456-7890

August 30, 2023

Olivi Lewis Lear Corporation 123 Fictional Lane Detroit, MI 48127

Dear Ms. Lewis:

I have a deep passion for all things digital marketing. I thrive working from behind the scenes to exceed KPIs through leveraging smart marketing tools. Driven by passion and desire to win, I would fit in well within Lear Corporation as a digital marketing assistant.

My experience in managing PPC campaigns across platforms like Google Ads and Bing Ads at Lead Teams Services enabled me to drive targeted traffic and achieve significant ROI for clients. Through meticulous keyword research, A/B testing, and data analysis, I consistently optimized campaigns to enhance above 89% conversion rates and boosted overall performance.

At Delight Outlets, I leveraged my proficiency in Sprout Social to execute successful social media strategies that improved post engagements by 34%. Utilizing Facebook, Twitter, Instagram, and LinkedIn, I ensured an average of 41% growth in online communities through strategic content creation and regular interaction with followers.

Lear Corporation’s commitment to excellence, innovation, and sustainability aligns perfectly with my own values, and I am eager to contribute my skills and dedication to your dynamic team. Thank you for considering my application. I would welcome the opportunity to discuss my qualifications further and how I can contribute to the success of Lear Corporation. I look forward to the possibility of being a part of your esteemed organization.

Lila Dupont

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Why this cover letter works

• To add icing to your digital marketing cover letter, highlight the numbers of social media engagement and community growth.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Digital Marketing Management Cover Letter Example

Copy this text for your digital marketing management cover letter!

123 Fictional Avenue Phoenix, AZ 85001 (123) 456-7890

Noah Anderson American Express 123 Fictional Lane Phoenix, AZ 85001

Dear Mr. Anderson,

Being part of an organization that puts the well-being of its employees first is my lifelong dream. And no other place does that better than American Express. With a passion for giving the best customer service experience, I would be a terrific digital marketing manager at your esteemed institution.

At Think Fast, I developed and implemented Google Analytics-driven marketing strategies that resulted in a 63% increase in website traffic. I also employed SEMrush best practices to optimize content for search engines and improve organic rankings, leading to a 31% boost in online visibility and brand credibility.

As a lead digital content creator at Excellent Marketing Incorporation, I conducted thorough website analysis and A/B testing to identify conversion bottlenecks and implemented strategic improvements that led to a 47% increase in conversion rates. Additionally, I worked with a cross-functional team to align marketing efforts with sales goals, driving higher ROI and overall business performance.

At American Express, a company known for its commitment to innovation and excellence, I am eager to contribute my skills and expertise to drive digital marketing initiatives that will continue to elevate the brand’s presence in the market.

Thank you for considering my application. I would be delighted to discuss my qualifications further in an interview to explore how my contributions can benefit American Express.

Miguel Lopez

• Therefore, let your digital marketing manager cover letter detail your achievement metrics, such as boosting website traffic, improving conversion rates, and supporting growth in ROI.

Digital Marketing Specialist Cover Letter Example

Copy this text for your digital marketing specialist cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

Mason Brown Bath & Body Works 123 Fictional Lane Columbus, OH 43004

Dear Mr. Brown,

Having closely followed Bath & Body Works as a brand and a customer, I am impressed by your commitment to delivering exceptional products and memorable experiences. Your company’s dedication to creativity and innovation aligns perfectly with my passion for digital marketing strategies that drive growth and engagement. I envision myself being part of your rich culture driven by customer satisfaction as a digital marketing specialist.

My hands-on experience in developing and implementing SEO strategies at TechWave Solutions led to a 31% improvement in organic search rankings, resulting in a 23% increase in online visibility. I also managed PPC campaigns across various platforms, which consistently generated high-quality leads and cut advertising costs by a 33% margin.

Furthermore, I have a proven track record of leveraging social media platforms to build a strong brand presence and foster meaningful customer engagement. At Bright Data Center, I created compelling ad content and targeted the right audience to boost engagement rates, leading to a 43% increase in conversions.

I am excited about the possibility of joining your esteemed team and contributing my skills and passion to the growth of Bath & Body Works. Thank you for considering my application. I look forward to the opportunity to contribute to the success of Bath & Body Works.

Giovanni Conti

• That would elevate your digital marketing specialist cover letter and boost your chances of getting the job.

Related cover letter examples

• Social Media
• Product Manager
• Account Manager

How to Write a Digital Marketing Cover Letter That Impresses Each Company

When creating a digital marketing strategy, one of the first steps you would take is defining your target market and researching their key pain points and needs. You should do the same when creating a cover letter . 

Review the job description so you can tailor the skills you emphasize to each company’s needs. For instance, a company looking to improve its social media promotions may be highly interested in your skills in paid social ads or influencer marketing.

Write an impactful greeting and intro for your digital marketing cover letter

Think of the opening of your cover letter like the headline and intro paragraph when you’re writing sales page copy. You want it to feel relatable to essential company needs and their mission to grab attention right away. 

If you’ve ever created personalized email marketing campaigns, you know that including someone’s name boosts open rates quite a bit. You should do the same with your cover letter and address it to the name of a specific hiring manager if you can find it in the job description or on the company website. 

What you don’t want to do is have it sound too flat and generic, like the example below where the applicant doesn’t address a specific person, relate to the company’s mission, or talk about any of the specific digital marketing skills needed on the job.  

This needs some work! 

I was excited to see your job posting for a digital marketing assistant. I recently graduated with a bachelor’s degree in marketing and believe I have the skills you’re looking for in the position.

Take a look at the opener below that does a much better job of connecting with the digital marketing role at Bath & Body Works, relating to their dedication to creativity and innovation. 

A great opener that connects with the company culture! 

Effectively promote your skills in your digital marketing cover letter’s body

In the body of your cover letter, it’s time to get into the details of how your digital marketing skills, experiences, and education have equipped you for the role. 

You know that marketing is a data-driven position with several KPIs that will be analyzed for every ad you create and proposal you come up with. Therefore, using examples with numbers whenever possible is a great idea. 

For instance, you could share examples of how you performed an overhaul on the UI of a company’s landing pages to boost average time on page by 54% and conversions by 33%. 

An excellent body paragraph with marketing KPIs! 

Reinforce your abilities with a strong closing to your digital marketing cover letter

To start your closer, try to relate back to some of the key digital marketing skills you mentioned and your passion for the company’s mission. For example, you could say you’re eager to use your social media marketing skills to help a fitness brand grow its initiative of helping others live happier and healthier lives. 

Lastly, it’s a great idea to say thank you for the hiring manager’s time and end with a light call to action, like “I look forward to hearing from you soon.” It’s the same as how you’d end any sales copy with a CTA to drive conversions. 

Take a look at the example below that doesn’t quite hit the mark since the applicant doesn’t use a CTA or relate back to details about the company’s digital marketing needs. 

Could use more details here! 

I believe my skills and passion would fit in with your team well. Thank you for considering me for the digital marketing role. 

Paige Turner

Instead, aim for a closer like the one below that shows a true passion for Lear Corporation’s innovative sustainability efforts and how the applicant will fit in with their dynamic digital marketing team. 

An excellent closer that connects to the company! 

A template for your digital marketing cover letter can help speed up the application process. It’s the same as how you may use a template for social media posts to ensure they’re well-structured. Just be sure to write a unique cover letter for each job tailored to the company’s needs. 

Try to limit your cover letter to one page. It’s similar to creating ad copy. If it’s too long, it’ll lose a hiring manager’s attention and detract from your top skills like positioning strategies or marketing analysis. 

Choosing the tone of your cover letter is like selecting the appropriate brand voice for a target audience. Review the company’s tone in the job description and try to match it to show how you’ll fit in with the company culture. 

13 Professional Digital Marketing Cover Letter Examples for 2024

Your digital marketing cover letter should immediately highlight your understanding of the latest industry trends. Demonstrate your ability to drive engagement and convert leads in a digital landscape. Be sure to articulate your proficiency in analytics and strategy formulation. Your experience with various digital platforms and tools must resonate throughout your cover letter.

All cover letter examples in this guide

Entry Level Digital Marketing

Senior Digital Marketing Manager

Creative Digital Marketing

Digital Marketing Account Manager

Digital Marketing Analyst

Digital Marketing Consultant

Digital Marketing Executive

Digital Marketing Manager

Digital Marketing Specialist

PPC Manager

PPC Specialist

Digital Marketing Director

Cover letter guide.

Digital Marketing Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Digital Marketing Cover Letter

Key Takeaways

By Experience

Embarking on the job hunt, you've likely discovered that a standout digital marketing cover letter can be the key to landing an interview. This isn't just any old repeat of your resume, but a chance to shine by sharing the tale of your greatest professional triumph. Strike a balance between formality and freshness; tell your story without falling into tired clichés. And remember, brevity is your ally – keep your pitch to a powerful, single-page narrative.

• Writing the essential digital marketing cover letter sections: balancing your professionalism and personality;
• Mixing storytelling, your unique skill set, and your greatest achievement;
• Providing relevant (and interesting) information with your digital marketing cover letter, despite your lack of professional experience;
• Finding the perfect format for your[ digital marketing cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your digital marketing cover letter should look, in mere moments.

If the digital marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Digital Marketing resume guide and example
• Digital Account Manager cover letter example
• Associate Brand Manager cover letter example
• Ad Operations Manager cover letter example
• Affiliate Marketing cover letter example
• Content Designer cover letter example
• Communication Manager cover letter example
• Event Marketing cover letter example
• Social Media Director cover letter example
• Content Editor cover letter example
• Associate Marketing Manager cover letter example

Digital Marketing cover letter example

AIDEN WILLIAMS

San Francisco, California

+1-(234)-555-1234

[email protected]

• Results-Oriented Achievements: The cover letter emphasizes the candidate's successful track record with measurable outcomes such as a 45% increase in user acquisition and a 30% increase in ROAS, which demonstrates a proven capacity for delivering substantial results in a similar role.
• Budget Management: Mentioning the management of a $500K quarterly ad spend showcases the candidate's ability to handle significant budgets, implying trustworthiness and experience in financial stewardship within digital marketing campaigns.
• Strategic Campaign Management: The cover letter highlights the candidate's experience with strategic campaign management, suggesting a deep understanding of planning and executing marketing strategies that align with company objectives.
• Insightful Data Analysis: By referencing a background in insightful data analysis, the candidate shows competence in utilizing data to inform marketing decisions, a crucial skill for making effective and efficient marketing strategies in the digital age.

What are the basics of the design or format of your digital marketing cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your digital marketing cover letter.

Recruiters enjoy reading digital marketing cover letters with a standardized format that uses:

• the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
• single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates );
• a one-inch margin to wrap around the text, like in our cover letter builder ;
• PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your digital marketing cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your digital marketing cover letter or its body.

End your digital marketing cover letter with a closing paragraph and, if you wish, a signature.

The top sections on a digital marketing cover letter

• Header: This includes your contact information, the date, and the employer's contact information, ensuring the letter is properly addressed and can be easily referenced by the recruiter.
• Opening Greeting: A personalized salutation demonstrates professionalism and shows that you've taken the time to research the specific person handling the job application.
• Introduction: Here, you should briefly introduce yourself and express your enthusiasm for digital marketing, capturing the recruiter's attention and setting the tone for the letter.
• Body: In this section, highlight specific digital marketing skills, such as SEO expertise or social media campaign management, and relate them to the job description to show you're a perfect fit.
• Closing and Call to Action: Conclude by reiterating your interest in the position, thanking the recruiter for their consideration, and suggesting an interview or further discussion to demonstrate your proactive approach.

Key qualities recruiters search for in a candidate’s cover letter

• Proficiency in SEO and SEM: Recruiters look for candidates who understand how to optimize content for search engines and manage paid advertising campaigns to increase visibility and drive traffic.
• Experience with social media marketing: Knowledge of how to effectively leverage social platforms for brand growth is critical, as is understanding the analytics and advertising tools each offers.
• Data analysis and interpretation skills: Being able to measure, interpret, and report marketing campaign performance using analytics tools is valued for making data-driven decisions.
• Content creation and storytelling: The ability to craft engaging content that resonates with the target audience and tells a compelling brand story is crucial for digital marketing success.
• Email marketing experience: Expertise in building and maintaining email lists, designing emails, and tailoring campaigns for audience segments is a sought-after skill.
• Creativity and innovation: Recruiters want marketers who can think outside the box to create unique campaigns that cut through the noise and capture the attention of consumers.

Kick off your digital marketing cover letter: the salutation or greeting

When writing your digital marketing cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your digital marketing cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear Mr./Ms. [Last Name],
• Dear Dr. [Last Name],
• Dear [Job Title] Search Committee,

The digital marketing cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your digital marketing cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your digital marketing cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your digital marketing cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

What to write in the body of your digital marketing cover letter

Now that you've got your intro covered, here comes the heart and soul of your digital marketing cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your digital marketing resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

• covers job-crucial skills;
• can be measured with tangible metrics;
• shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Time to wrap up your digital marketing cover letter

Writing the closing paragraph of your digital marketing cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your digital marketing cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Which story should you tell in your digital marketing cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your digital marketing cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your digital marketing cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Winning at your job application game starts with a clear and concise digital marketing cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the digital marketing resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Digital Marketing cover letter examples

Explore additional digital marketing cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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Apr 4, 2023

How to Create an Awesome Digital Marketing Cover Letter

• Digital Marketing

Written by Clodagh O’Brien

People put a lot of time and effort into writing the perfect digital marketing CV when applying for a job, but often the cover letter gets second billing or is just an afterthought. But that's a big mistake.

According to Resume Lab research , 83 percent of HR pros say cover letters are important in their hiring decisions while 83 percent said that a great cover letter can secure an interview even if your resume isn’t good enough.  

Imagine you're a busy recruiter or an HR executive and you have a pile of applications to go through. You look in your inbox and there's another impersonal cover letter – unresearched and uninspired. It’s a giant no. And so is the candidate.

Don't be the person that ends up in the 'No' pile. Find out 5 effective tips on how to create a digital marketing cover letter that will be read, remembered and recommended.

Why should you write a great cover letter?

There's a lot of competition out there in the job market and while digital marketers are in demand , so are jobs with good pay, great benefits, and promotional opportunities. A cover letter is the first thing anyone looking through applications will read and unlike a CV, it allows you to show your experience, skills, and personality.

So, it's worth taking the time to craft a cover letter that shows you understand the role, know about the company, have the right experience, and possess the ambition to make it yours. 

In a cover letter, you have one page to:

• Get employers intrigued
• Demonstrate your fit for the role and company
• Showcase who you are
• Make them smile and pick up the phone

So, let's get started! 

1) Speak the Lingo

If your potential employer is looking for energy and inspiration, make sure you give it to them in your cover letter. You need to match the tone, learn the lingo and understand the company speak. Modern cover letters need not be boring, stilted, and corporate, especially if you’re looking to work in a fun and creative environment.

For example, this cover letter includes an engaging photo and uses a layout that's eyecatching with social media handles to stand out.

If you do some research you’ll find hints about your potential employer’s culture. Look at their blog, search for interviews in the media, or stalk their social media accounts for some inspiration!

Highlight the words used in the role description and don’t be scared to steal a few – if they say ‘awesome’ so do you. However, it’s important not to go overkill on this and risk sounding fake – make sure your natural voice shines through too (if you’re a good fit, your language should merge with theirs nicely).

2) Showcase the 'Fit'

It's not enough to just create one great cover letter. You need to tailor it to each job description.

So each one you write should showcase how you 'fit' this role and organization. Tailoring your cover letter doesn’t just mean addressing your letter to the relevant person in the organization (although you should absolutely do this). It’s about crafting your entire body to address the needs and desires of your potential employer. Get to the heart of the matter by –

1. Telling them why you want to work for them

2. Telling them why they should pick you.

You should also demonstrate your value proposition – this means addressing the role description, the company and the culture to show how you uniquely 'fit'. Create parallels between what you do, what the company does and what the role description requires.

For example, if they’re looking for a creative and results-driven ‘Content Executive’, you can offer an example of the campaign concepts you’ve created that have generated leads and/or sales.

Tip: Check out this 'Content Marketing Interview Preparation Toolkit' if you get to the next stage!

3) Be Clear & to the Point

A cover letter should only be one page and so should get to the point quickly! The first line should introduce you and your intent (to get the job). The first paragraph? It needs to immediately address why you’re the perfect candidate for the role. 

How? Look for repeated phrases, synonyms, and ‘Required Skills’ to find the core component your potential employer is searching for. If they’re looking for “an analytical mind”, for example, you should portray your passion for numbers and strategy within the first line or two. Your first paragraph is also a great place to convey the years of experience you have in your industry (especially if the number is rather impressive).

Tip:  Before you begin writing, read through the job specification again and highlight the most important points.

4) Offer More Than Your CV

If you’ve created a great digital marketing CV  it will be formatted beautifully and full of metrics, timelines and streamlined achievements. Well, your cover letter is your one and only chance to flesh out these bullet points and add more depth to your personal story.

For example, say your CV says you increased your company’s leads by 30 percent in a quarter. You can explain how you managed a team to achieve this metric, the tactics you employed, and the obstacles you overcame.

This will give your potential employer insight into your 'soft skills'  like motivation, adaptability, collaboration  and communication. It’s often these 'soft skills' that can make the difference between you landing the job and getting overlooked by a more rounded candidate.

5) Close With a Call to Action

How you close your cover letter is every bit as important as how you open it. Your closing paragraph has three purposes:

1. To restate your enthusiasm for the role and how you believe you’re a good fit.

2. To re-communicate the value you can bring to the role and the company.

3. To provide a clear and confident call to action about how your potential employer should get in touch.

Just think about your digital marketing campaigns, you need to include a relevant CTA to engage prospects, the same applies to your cover letter. 

• Your Ultimate Job Search Tracker
• Toolkit: Tips for Effective Cover Letters
• 7 of the Hottest Digital Marketing Jobs
• Researching the Jobs Market in Your Digital Specialty

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Related Content

Ebooks: what are the benefits of a digital marketing certification to marketers, employers, and educators, articles: from classroom to job market: 6 skills employers want in your graduates, articles: how to create an awesome digital marketing cover letter, clodagh o’brien.

Clodagh O'Brien is a content creator and strategist. Over the last 12 years, she has created and managed content for many SMEs and global brands. She's passionate about digital marketing and the impact of technology on culture and society. You can find her on  Twitter  or  LinkedIn .  

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Resume Worded   |  Career Strategy

14 digital marketing specialist cover letters.

Approved by real hiring managers, these Digital Marketing Specialist cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Digital Marketing Specialist
• Senior Digital Marketing Specialist
• Senior Digital Marketing Manager
• Social Media Marketing Manager
• Digital Marketing Manager
• Alternative introductions for your cover letter
• Digital Marketing Specialist resume examples

Digital Marketing Specialist Cover Letter Example

Why this cover letter works in 2024, quantifiable accomplishment.

This sentence showcases a specific, measurable achievement in the applicant's past experience, making their skills and impact more tangible for the hiring manager.

Social Media Success

By mentioning a significant increase in engagement across multiple platforms, the applicant demonstrates their ability to effectively manage and optimize various digital channels.

Enthusiasm for the Role

The applicant expresses genuine excitement about the opportunity to work with innovative marketing solutions, clearly showing that they care about this position and company.

Quantifying Achievements

See this, buddy? You're not just saying you did good work, you're showing me exactly how well you did. By stating that you led a marketing campaign that increased user engagement by 30%, you're providing tangible proof of your success. It's like showing your report card, but for work. I'm more likely to believe you if you give me hard facts and figures.

Showcasing Relevant Success

Ah, another home run! You're not only showing me you can achieve results, but also that you've done it in the exact area we're hiring for. Boosting website traffic by 40%? That's music to my ears. What I see is a candidate who understands the role and has proven they can deliver results in that area. You're saving me from taking a wild guess on your abilities.

Highlighting key successes

When you dive into your achievements like lead generation, it tells me that you know your stuff. And it's not just about numbers, you've demonstrated that you understand the importance of connecting with your audience, which is vital for any Digital Marketing Specialist role.

Emphasizing your unique blend of skills

Stressing that your success is not just about numbers, but a testament to your ability to combine creativity with analytics, shows that you have a holistic understanding of digital marketing. This kind of balance is rare and highly sought after in the industry.

Showing your motivation

Enthusiasm is a great thing to see in a candidate. The fact that you're excited about the role and eager to bring your skills to the table gives the impression that you're someone who will be genuinely passionate about their work, which is infectious and can uplift the whole team.

Sign off with a clear next step

Your sign off does an excellent job of summarizing your experience and how it can benefit Google, which is a great way to leave a lasting impression. Always leave the ball in their court by expressing interest in further discussion.

Keeping it professional and warm

I like your sign off. It's professional, yet warm, which is a good tone to strike in a cover letter. It makes you sound approachable and personable, which are important qualities in a team member.

Show genuine interest in the company

Mentioning your personal use and positive experience with the company's product shows that you have a real interest in the company and understand its value.

Demonstrate specific achievements

Talking about your success with numbers makes your experience more real and shows you can create big changes.

Highlight your desire to improve the company

Saying you want to take the company's social media to the next level shows you're thinking about how you can help the company grow.

Connect your passion with the company's goals

Explaining how you've seen the company's tools work effectively connects your passion with what the company does.

Express gratitude

Ending your letter by thanking the company for considering your application is polite and shows respect.

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Show your genuine interest in the company's product

Talking about your admiration for the company's offerings demonstrates you have a real interest in what they do, making you a potentially passionate employee.

Demonstrate success in relevant skills

By mentioning specific results from your past work, like a boost in sales or engagement, you make it clear you have the skills needed for this role.

Emphasize your enthusiasm for diverse challenges

Stating your excitement for working across different industries shows you are eager to learn and adapt, which is crucial in a fast-moving field like digital marketing.

Politely request further discussion

Ending your letter with an invitation to discuss your application further signals your strong interest in the position and openness to dialogue.

Show your digital marketing passion

Talking about your personal connection with the company's tools makes your interest genuine.

Quantify your digital marketing success

Numbers make your achievements clear and show you can make a big difference.

Connect your desire to the role

Sharing what excites you about the job shows you're eager to contribute and grow with the team.

Link experience to the digital marketing role

Saying how your background fits the job makes it easy for me to see you in the role.

End with a strong call to action

Asking to discuss your fit shows you're ready to take the next step.

Senior Digital Marketing Specialist Cover Letter Example

Highlighting leadership and results.

Okay, this is what I'm talking about! You're showing me you can lead a team and deliver results. A 50% increase in lead generation is no small feat, especially when leading a team. This tells me you're capable of managing people while keeping your eye on the prize. I need someone who can inspire others while driving results and this shows me you might be that person.

Demonstrating Efficiency Improvement

Improving efficiency by 20% is a big deal. It tells me you're not just about results, you're about getting those results in the most effective way possible. This shows me you're a thinker, someone who doesn't just do things, but evaluates, improves, and optimizes. That's a valuable trait, especially in a fast-paced digital marketing environment like ours.

Show that you follow industry leaders

Mentioning your awareness of the company's growth and innovative approach indicates you're well-informed and engaged with the industry.

Share impactful leadership outcomes

Describing how you improved client retention and revenue through your leadership highlights your ability to positively influence business outcomes.

Emphasize your strategic vision

Expressing your excitement to bring your strategic mindset to the company demonstrates your forward-thinking approach.

Reflect on brand-consumer relationships

Discussing the importance of authentic brand-consumer relationships shows you understand current digital marketing trends and consumer expectations.

Show eagerness to contribute

Ending with your excitement about the opportunity and your desire to discuss your potential contributions exhibits a proactive and positive attitude.

Talking about your first encounter with an important tool in the industry makes your passion tangible. It shows you're not just looking for any job, but you're excited about this field specifically.

Connect your vision with the company's mission

When you mention your admiration for the company and how your past successes can contribute to its goals, it clearly shows that you're not just a good fit, but you're dedicated to growing with them.

Combine creativity with analytics in marketing

Emphasizing the blend of creative campaigns and data-driven results underlines the balance needed in a senior digital marketing role. It hints at your comprehensive skill set.

Express eagerness to contribute

Ending your letter by highlighting your excitement to add value to the company's mission personalizes your application and makes a memorable closing statement.

Start with a memorable introduction

Sharing a personal discovery story grabs attention and shows your long-term interest.

Demonstrate impact with precise results

Specific outcomes from your projects prove you can drive growth.

Highlight your alignment with the company's mission

Showing you share the company's values strengthens your application.

Emphasize teamwork and communication skills

Illustrating your ability to work with others and explain complex concepts underlines your leadership potential.

Close with enthusiasm for the opportunity

Expressing excitement to contribute to their success leaves a positive lasting impression.

Senior Digital Marketing Manager Cover Letter Example

Specific achievements make you memorable.

Detailing your accomplishments, like boosting email open and conversion rates, makes it much easier for me to see your potential impact at Amazon. The more specific you are with your achievements, the more memorable you'll be.

Showing you're a result-oriented leader

You've managed to highlight that you're not just a visionary leader, but someone who can deliver tangible results. This combination of qualities can be hard to find, and it's what companies look for in a Senior Digital Marketing Manager.

Aligning with the company's mission

The fact that you acknowledge and align with Amazon's commitment to pushing boundaries shows that you're not just after a job, but a role where you can contribute to a mission you truly believe in. This kind of alignment is very compelling to see in a candidate.

Expressing eagerness to contribute

Telling me you're eager to explore ways your background can contribute to Amazon's goals not only shows that you're interested in the role, but that you're serious about making a real impact.

Keeping it classy and respectful

Ending your letter with a respectful sign off like 'Best regards' is a simple but effective way to maintain a professional tone. It might seem like a small detail, but it adds a touch of class to your letter.

Social Media Marketing Manager Cover Letter Example

Show personal connection to the company.

Mention how you have been following the company's work. This shows you are already a fan and understand their style, which makes you more likely to fit well with their team.

Quantify your social media achievements

Use clear numbers to describe what you have done in the past. This makes it easier for us to see the real impact you could bring to our team.

Highlight your creative and analytical balance

Talking about your creativity and how you use data to guide your decisions tells us you have a balanced approach, which is valuable in social media marketing.

Express alignment with company values

Explaining that the company's values attract you helps us understand that you don't just want a job, but a place where you believe in the mission and approach.

End with a polite and hopeful note

Closing your cover letter on a positive note shows professionalism and leaves a good impression, making us more likely to remember you.

Digital Marketing Manager Cover Letter Example

Share your enthusiasm for the company's product.

Expressing your long-term interest and admiration for the company's offerings indicates genuine enthusiasm, making your application stand out.

Demonstrate your narrative and analytical skills

Highlighting your ability to weave compelling stories with data-driven strategies showcases your well-rounded expertise in digital marketing, crucial for impactful campaigns.

Showcase your product-driven growth mindset

Expressing eagerness to be part of a product's impact on its users demonstrates your forward-thinking approach and alignment with the company's goals.

Highlight your desire to contribute to the company's mission

By stating your intention to support and grow the company's mission, you're showing a deep level of commitment and passion for the role.

Close with a professional and enthusiastic sign-off

A polite and eager closing remark leaves a lasting positive impression, reinforcing your interest in the role.

Talking about your personal connection and admiration for the company shows you're not just looking for any job, but you're passionate about this specific role and its impact.

Highlight digital marketing success

Mentioning a specific, successful campaign you led, especially with impressive numbers, demonstrates your capability to create impactful marketing strategies that resonate with audiences.

Connect with the company's mission

Expressing excitement about the company's vision and how you see yourself contributing indicates you've thought deeply about what you can bring to the team, beyond just skills.

Align your experience with the company's needs

Detailing how your background prepares you for the challenges of the role shows you understand what the job entails and are ready to tackle it head-on.

Close with a strong digital marketing interest

Ending your cover letter by reaffirming your enthusiasm for the role and the company makes a memorable last impression and underscores your genuine interest.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

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Digital Marketing Strategist Cover Letter Sample

Boost your chances of getting hired and learn to write your own cover letter with our free, professionally written Digital Marketing Strategist cover letter sample. Download this cover letter example free of charge or rewrite it directly in our easy-to-use cover letter builder.

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Digital Marketing Strategist Cover Letter Sample (Full Text Version)

Paulin pasquier.

Dear Hiring Manager,

I am writing to express my interest in the Digital Marketing Strategist position at Denvy, Inc. in Manchester, as recently posted on Indeed.com. With over four years of industry experience and a range of skills and qualifications that align with the requirements of the role, I am confident in my ability to contribute effectively to your team. I see this opportunity as a chance for personal and professional growth.

I hold a bachelor's degree in Economics with a focus on Marketing from Northumbria University, where I actively participated in extracurricular activities and served as a Social Media Account Manager for a year. This experience has equipped me with valuable leadership skills and the ability to think critically and solve complex problems.

During my tenure as a Digital Marketing Strategist at Equator, Inc., I was responsible for conducting market research, collaborating with content creators, and implementing promotional strategies. In addition, I led search engine optimization efforts, conducted user interviews, trained new employees, and contributed to team meetings with Marketing Managers and Executives.

As a native French speaker with strong English proficiency and expertise in essential software programs such as Looker, HubSpot, and Percolate, I am well-equipped to excel in this role. Thank you for considering my application. I am eager to discuss how my background, skills, and experiences align with the needs of Denvy, Inc.

Sincerely, Paulin Pasquier

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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Marketing Strategist Cover Letter

15 marketing strategist cover letter templates.

How to Write the Marketing Strategist Cover Letter

I submit this application to express my sincere interest in the marketing strategist position.

In the previous role, I was responsible for coding support for cross-platform integrations and maintenance of related platforms such as social media, digital marketing and web properties as needed.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• High attention to detail - sharp eye and meticulous
• Analyze successful and unsuccessful marketing plans and identify areas of improvement
• Trade show marketing experience
• Knowledge of marketing/advertising strategy, creative development process and media planning
• Creative problem-solver who can lead teams toward a goal by setting direction and a vision
• Experience in working directly with digital partners to develop and execute initiatives (eg, Google, third-party media providers, social media community platforms)
• Experience in launching social media initiatives
• Prior experience working as a digital analyst

Thank you in advance for reviewing my candidacy for this position.

Justice Crona

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG

Responsibilities for Marketing Strategist Cover Letter

Marketing strategist responsible for support across corporate marketing and communications to ensure best practice use of marketing technology tools and capabilities, such as social media and content tools, with a drive to improve automation and reduce inefficiency.

Marketing Strategist Examples

Example of marketing strategist cover letter.

Please consider me for the marketing strategist opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for recommendations on enterprise framework, strategy and processes around marketing automation, social media, search and other marketing drivers.

Please consider my experience and qualifications for this position:

• Financial services marketing experience strongly preferred
• Demonstrated understanding of business-to-business and/or business-to-consumer marketing
• A successful track record of creating and implementing marketing campaigns that delivers measurable results
• Experience with campaigns targeting both employees and employers (HR, benefits professionals)
• Strong knowledge of Salesforce and Marketing Automation tools (Pardot)
• Superior interpersonal communication skills with strong written communication and presentation skills
• Exceptional written and oral communication skills, excellent presentation skills
• Oil & Gas and/or Manufacturing industry experience preferred

Thank you for your time and consideration.

Morgan Daugherty

I am excited to be applying for the position of marketing strategist. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for technical support to develop and coordinate the insertion of marketing messages in our social media communications.

My experience is an excellent fit for the list of requirements in this job:

• Manage supported offices’ marketing budgets while improving value
• Provide administrative oversight of all marketing campaigns by validating legal compliance, reviewing all print and digital ads for accurate information, providing communications to key partners, and documenting approvals
• Establish and foster two-way communication, teamwork and coordination with Field Operations teams and Doctors to ensure shared success
• Provide weekly, documented program status updates
• Audit marketing campaigns against established goals and objectives and share results with key partners
• Negotiate contracts and agreements with vendors and partners to provide marketing services
• Advise admin and doctors on the latest marketing industry trends
• Creative problem solver, able to navigate complex situations

Thank you in advance for taking the time to read my cover letter and to review my resume.

Baylor MacGyver

In my previous role, I was responsible for a roadmap that coordinates all relevant digital channels and tactics (websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, blogger outreach, etc.) into one actionable plan.

Please consider my qualifications and experience:

• Experience in media, digital marketing, and/or event management
• Published author
• Demonstrated wins in content optimization, engagement and conversion
• Has a “nose” for the story and how to tell it using words, images and audio to best draw an audience
• Highly collaborative team player who succeeds in cross-functional environments
• Solid knowledge of web analytics tools like Google Analytics, NetInsight, Omniture, WebTrends
• Strong vendor management cross-functional management experience
• Savvy in identifying potential challenges for the business and comfort taking the lead in solving them

Tatum Marks

Previously, I was responsible for strategic and operational support in terms of PR, social media and digital marketing.

• Business intelligence tools (Working knowledge of Qlik and/or Tableau)
• Previous experience of MAP
• Has previously overseen third party agencies
• Campaign testing strategies
• A strong individual that is analytical, disciplined, organised
• Someone who is technically inquisitive and likes to explore new marketing technologies
• Someone who has high levels of energy and can work autonomously with little guidance
• Someone who can create objective-driven planning and reporting

I really appreciate you taking the time to review my application for the position of marketing strategist.

Bellamy Cartwright

Previously, I was responsible for instructional support for marketing / social media tools and systems.

• Experience with market sizing, segmentation and competitive intelligence
• Excellent track record of performance against goals
• Outstanding oral and written communication skills, problem solving and analytical skills
• Experience with industry marketing, banking specifically
• Knowledge, experience and understanding of the Talent Acquisition function, its processes and its programs
• Hands-on, professional experience with developing integrated marketing strategies planning and execution
• Thorough understanding of recruitment strategies relating to the use of social media platforms
• Superior strategic skills, including a thorough understanding of market research and cutting-edge technologies and tactics focused on recruitment and talent acquisition

Thank you for taking your time to review my application.

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Digital Strategist Cover Letter Example for 2024

Create a standout digital strategist cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

As a digital strategist, having a strong cover letter is essential to stand out in the competitive job market. This guide is designed to help you craft a compelling cover letter that showcases your skills, experience, and passion for digital marketing. We'll provide tips on how to tailor your cover letter to different job opportunities, highlight your key achievements and abilities, and grab the attention of potential employers. Let's dive in and create a standout cover letter that lands you the digital strategist role of your dreams.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• Why you should use a cover letter template

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Digital Strategist Cover Letter Sample

John Smith 123 Main Street Anytown, USA 12345 [email protected] 555-555-5555

Dear Hiring Manager,

I am writing to apply for the Digital Strategist position at XYZ Company as advertised. With a strong background in digital marketing and a track record of successful digital campaigns, I am confident in my ability to contribute to the success of your team.

As a digital marketing professional with over 5 years of experience, I have a proven ability to develop and implement digital strategies that drive successful outcomes. In my current role as Digital Marketing Manager at ABC Company, I have successfully led the development and execution of digital marketing campaigns that have resulted in a significant increase in brand awareness and lead generation. I am well-versed in SEO best practices, social media marketing, email marketing, and digital advertising, and have a strong understanding of analytics and data-driven decision-making.

I am also skilled in developing and managing content strategies, and have a keen eye for creating engaging and compelling content that resonates with target audiences. My experience working with cross-functional teams, including creative and technical teams, has equipped me with the ability to effectively collaborate and communicate with stakeholders at all levels of an organization. I also have experience with budget management and ensuring ROI for digital marketing investments.

I am passionate about staying current with industry trends and emerging technologies, and am eager to apply my knowledge and skills to drive the continued success of XYZ Company. I am confident that my expertise and commitment to delivering results make me a strong candidate for this position.

Thank you for considering my application. I am excited about the opportunity to bring my unique blend of skills and experience to your team and am looking forward to the possibility of contributing to the continued success of XYZ Company.

Why Do you Need a Digital Strategist Cover Letter?

Why do you need a Digital Strategist cover letter?

• A professional and well-written cover letter can help you stand out from other applicants when applying for a digital strategist position.
• It provides an opportunity to showcase your skills, experiences, and achievements that make you a great fit for the role.
• A well-crafted cover letter can demonstrate your passion and motivation for the digital marketing industry, which is essential for a digital strategist position.
• It allows you to personalize your application and connect with the hiring manager on a more personal level, highlighting why you are the best candidate for the job.
• A strong cover letter can show your knowledge of the company and its needs, proving that you have done your research and are genuinely interested in the position.

A Few Important Rules To Keep In Mind

• Address the cover letter to the hiring manager or relevant decision maker.
• Introduce yourself and explain why you are interested in the Digital Strategist position.
• Showcase your experience and skills related to digital marketing, social media management, SEO, SEM, and other relevant areas.
• Discuss specific examples of successful digital campaigns or strategies you have implemented in the past.
• Explain how your unique approach to digital strategy can benefit the company or organization.
• Conclude with a strong call to action and express your excitement about the opportunity to contribute to the team.
• Thank the reader for their time and consideration.
• Proofread and edit your cover letter for any errors in grammar, spelling, or punctuation before sending it.

What's The Best Structure For Digital Strategist Cover Letters?

After creating an impressive Digital Strategist resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Digital Strategist cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Digital Strategist Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

I am writing to express my strong interest in the Digital Strategist position at your company. With a proven track record of driving digital marketing strategies and leveraging data-driven insights to optimize online presence, I am confident in my ability to contribute to your team and deliver impactful results.

• Experience: I have over 5 years of experience in developing and implementing digital marketing strategies across various industries. My background includes creating comprehensive digital plans, managing social media campaigns, and optimizing websites for improved user experience and search engine visibility.
• Analytics: I am proficient in utilizing analytics tools to measure the success of digital initiatives and make data-driven decisions. I have a strong understanding of key performance indicators (KPIs) and am able to interpret and communicate insights to drive strategy and tactics.
• Team Collaboration: I have a collaborative approach and have successfully worked with cross-functional teams, including designers, developers, and content creators, to execute integrated digital campaigns and initiatives.
• Innovation: I consistently stay updated on industry trends and emerging technologies to identify new opportunities for growth and innovation. I am adept at experimenting with new digital tactics and technologies to stay ahead of the curve.
• Communication: I possess strong communication skills and can effectively articulate digital strategies, insights, and recommendations to stakeholders at all levels of the organization.

I am excited about the opportunity to bring my expertise and passion for digital strategy to your company, and I am confident that my skills and experience make me a strong fit for this role. Thank you for considering my application, and I look forward to the possibility of contributing to your team.

Sincerely, [Your Name]

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Digital Strategist Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Avoid using generic and cliched language in your cover letter. Tailor your letter to the specific company and position you are applying for.
• Don't focus solely on your past experiences and skills. Instead, demonstrate how you can contribute and add value to the company in the future.
• Avoid using a one-size-fits-all approach. Each cover letter should be personalized and tailored to the specific company and role.
• Avoid making spelling and grammatical errors. Proofread your cover letter carefully before submitting it.
• Don't include irrelevant information that does not directly relate to the job you are applying for. Keep your cover letter focused and concise.
• Avoid being too formal or too casual in your tone. Find a balance that is professional and engaging.
• Don't overlook the importance of research. Show that you have a good understanding of the company and its digital strategy needs.
• Avoid exaggerating or making unrealistic claims about your skills and experience. Be honest and transparent in your cover letter.
• Don't forget to include a strong and specific call to action at the end of your cover letter, such as requesting an interview or expressing your availability to discuss further.

Key Takeaways For a Digital Strategist Cover Letter

• Extensive experience in developing and implementing digital strategies
• Proven track record of driving online engagement and conversion
• Strong understanding of digital marketing trends and best practices
• Ability to analyze data and create actionable insights
• Excellent communication and collaboration skills
• Passionate about staying ahead of the curve in the digital space

Digital Strategist Cover Letter Examples

A great digital strategist cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following digital strategist cover letter example can give you some ideas on how to write your own letter.

or download as PDF

Cover Letter Example (Text)

Ludy Mccameron

(714) 831-7546

[email protected]

Dear Sarabeth Matous,

I am writing to express my keen interest in the Digital Strategist position at Accenture, as advertised. With a solid foundation of five years of experience at Deloitte Digital, I have honed my skills in driving successful digital initiatives and delivering innovative solutions that drive growth and improve digital experiences for clients. The prospect of bringing my expertise to Accenture, a company renowned for its commitment to leveraging digital transformation to empower businesses, is an opportunity I am truly excited about.

During my tenure at Deloitte Digital, I have had the privilege of working with a diverse portfolio of clients, navigating them through the intricacies of digital marketing, data analytics, and strategic planning. My role required a hands-on approach in developing and executing digital strategies that align with client objectives, while also staying ahead of the curve with the latest digital trends and technologies. This experience has equipped me with the ability to think critically and creatively in solving complex problems, ensuring that strategies are not only innovative but also pragmatic and results-driven.

One of my key achievements at Deloitte Digital was leading a cross-functional team on a project that increased our client's online engagement by 40% within six months. This success was the result of a meticulously crafted digital campaign that integrated SEO, content marketing, and personalized user experiences. My approach always involves a blend of data-driven insights and a deep understanding of user behavior, allowing me to craft strategies that resonate with the target audience and deliver tangible outcomes.

Accenture's reputation for excellence in digital consulting aligns perfectly with my professional ethos and aspirations. I am particularly drawn to the company's initiatives in leveraging AI and machine learning to redefine what is possible in digital strategy. I am eager to contribute to such groundbreaking work and collaborate with a team that is at the forefront of the digital revolution.

I am looking forward to the possibility of discussing how my background, skills, and enthusiasms can be in sync with the dynamic team at Accenture. Thank you for considering my application. I am excited about the opportunity to contribute to your team and help your clients navigate their digital journey with strategic insight and innovative thinking.

Warm regards,

Related Cover Letter Examples

• Digital Marketing Strategist
• Digital Account Executive
• Digital Account Manager
• Digital Print Operator
• Digital Project Manager
• Digital Content Manager

Digital Strategist Cover Letter Example: 4 Templates

As a candidate in the role of digital strategist, you must have correct marketing knowledge and literacy in data with appropriate communication skills to achieve the goals. You can use this cover letter as a reference to write down to apply for the position of digital strategist.

Letter Template: 1

Table of Contents

Digital Strategist Cover Letter

James Brown

238 Broadway

United States

The HR Manager

XYZ Company

354 F 63 rd Street

Subject- Cover letter for the position of Digital Strategist

The advertisement for the position of digital strategist on the Jobsite of [Jobsite name] has appealed to me, and therefore, I wish to apply for this respective post. I will be sincere to my work and fulfill the requirements of the company.

I have gained degree in advertising and communications from [ university name] and this is a bachelor’s degree and also I have gained expertise in computer skills. 

Initially, I joined [ first company name] in the position of an intern, and then I moved forward as a customer care executive in the digital marketing department.

I do have a solid command over the way as a digital strategist. I am an excellent team player. I always make sure to meet my target and also make other candidates to do so.

I do have a solid command over digital marketing techniques and I know how to implement them appropriately to meet my career goals. 

Ever since my initial stage of my career, I had always listened to the instructions of the seniors and acted accordingly and that has really helped me in achieving my career growth. 

I have acquired training to contribute in the growth and development of the company in the appropriate direction and that is with the support of strategies. I have gained the ability to bond well with clients and help in improving their satisfaction levels.

As I am working in [ current company name] and so I have contributed the latest skills and technologies in the field of marketing, and I also got appreciation accordingly from all the levels of the company.  I have made efforts to reach out to the maximum number of customers and achieve sales.

I will definitely make a difference in your company with my effective communication and decision-making skills. I will organize the team successfully and inspire them to achieve the target.

Thanking You,

Yours Sincerely, 

[Handwriting signature]

[Mention the contact details]

[Mention here, if there is any post note to be given]

Download Template : ( pdf, docs, ODT, RTF, txt, HTML, Epub, Etc )

Letter Template: 2

The information concerning the vacancy for the position of digital strategist in your respective organization has actually raised my interest in this respective position. I am highly organized, analytical and creative in my actions as a digital strategist, and that actually becomes a matter of interest for all the members in the organization. 

I would like to join immediately in your company. I am very well aware that [ name of company ] is the best company where in I will be able to implement technical and managerial skills to meet specific deadlines.

I am sure that my marketing skills will definitely impress your company. Currently, I am pursuing the role of digital strategist in [ name of current company] and fulfilling the demands of the company. 

I made recommendations related to digital communications to raise the interests of the customers and enhance the brand value of the company.

I have also enabled to structure the latest technology, which can enable the company to reach out the maximum number of customers. 

In every company, I have proven myself with an excellent sales record and achieved the goals of the company. 

I have completed my education in the field of media communications and advertising from [ university name]  and scored above [ percent]%. I do have the appropriate skills to go for the targeted audience and make use of the appropriate strategies for the financial growth of the company.

I am looking for an opportunity to discuss my achievements as a digital strategist that I have gained in [ timespan] years.

I do feel that I will be an asset to your company. I have the appropriate written and oral communication skills to go ahead further in my career as a digital strategist.

I am eager to appear for the interview on any date and time. Kindly reach out to me at [ contact number ]  or [ email id] immediately.

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