marketing research topics in sri lanka

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71+ Research Paper Topics & Ideas for Marketing Students  

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

• How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
• What manipulation tactics do brands use to get more customers?
• How can brand image be communicated via social media marketing?
• How can social media impact the buying choices of shoppers?
• Are consumers equipped to shield themselves from direct marketing strategies?
• Determine and analyze consumer buying behavior for [product name]
• How does advertising impact consumer behaviour?
• How does family orientation impact marketing communications?
• What characteristics do buyers look for when purchasing a product online?
• How does global marketing incorporate standardization?
• What attributes do consumers look for when comparing products online?
• How do financial institutions differentiate their goods and services on the basis of social class?
• Is direct marketing really the most effective form of marketing?
• What internet marketing trends can be expected for the future?
• How to marketing strategies differ across different cultures?
• Can brand advertising impact political campaigns?
• How do brands exploit impulsive buying?
• How does loyalty cards encourage sales and boost customer loyalty?
• Can well-marketed brands get away with selling substandard quality products?
• How is globalization having on impact on consumer behaviour?
• Impact of brand image on customer loyalty
• Brand attributes that lead to an increase in customer loyalty
• Successful marketing approaches that helped break through strong market monopoly
• Impact of cause marketing on brand affinity with young mothers
• Effect of consumer promotions and discount offerings on brand equity
• The outcomes of advertising in a recession
• Influence on Social Media advertising on consumer behaviour
• Effect of TV advertising on top of mind awareness
• Understanding customer perceptions around event sponsorships
• Does corporate social responsibility translate into sales?
• Canadians perspective on being targeted with mobile ads based on their browser history
• Is direct marketing welcomed by people?
• Are customers able to differentiate between various mortgage offering by competing banks?
• Does social media influence buying behaviour
• Do people like being click baited into sponsored posts?
• Understanding the impact of celebrity endorsements on ROI for CPG brands
• Women’s sentiments around comparison advertising
• How effective is comparison advertising to build brand equity?
• Do consumers prefer purchasing routine grocery products online?
• Is earned media perceived to be as important as it appears to be?
• What makes people want to share content to their friends?
• Understanding why content goes viral
• Marketing challenges around the evolving family structures
• Are we losing the emotional value and significance of money being in a cashless society?
• Is centralized global marketing a good idea for brand health in local markets?
• How is augmented reality going to enhance marketing experiences?
• How will artificial intelligence support in making better marketing decisions?
• Is immersion marketing through virtual reality technology going to be accepted?
• What does the luxury auto buyer look for in a car?
• How to instill a desire to purchase for customers in the luxury category
• Harmful effects of advertising to kids
• Impact of in-store branding on brand salience
• Effect marketing strategies for restaurant businesses
• Habit formation and ways to integrate new products in consumer lifestyles
• Is display advertising going to die?
• Can Snapchat help small business grow?
• How do customers perceive the brand who advertise on Instagram?
• The impact of humour in advertising
• Do customers pay attention to nutrition labels?
• What triggers impulse buying behaviour
• Essentials to sky rocket a new brand to heights of awareness
• The factors that lead to customer satisfaction in young adults
• Elements that help build an emotional connection with your audience
• How do males and females differ in their buying behaviour of mobile phones
• Does language targeting help in ethnic advertising?
• Customer Perceptions: Are well known brands good in quality?
• Is radio still an effective method of advertising?
• Rural vs Urban marketing challenges to be mindful of
• Impact of internal branding on employee retention and turnover
• An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

• Distribution
• Consumer Behavior
• Relationship Marketing
• Brand Management
• Nonprofit Marketing
• Market Segmentation & Targeting
• Internet Marketing
• Marketing Planning & Forecasting
• Product Design & Positioning
• Direct Marketing
• Advertising
• Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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A Comprehensive Literature Review on Marketing Strategies Used by Various Industries in Sri Lankan and Global Context during COVID-19 Era

14 Pages Posted: 29 Dec 2022

Ravindu Perera

Uva Wellassa University

Date Written: December 20, 2022

A marketing strategy is a long-term plan for attaining a company's goals through consumer understanding and the creation of a distinct and sustainable competitive advantage. Marketing strategies are very important to any business organisation in order to achieve business goals. Different organizations used different marketing strategies and it depends on their industry. Many industries faced difficulties in Sri Lankan context and global context due to the COVID-19 pandemic and they had to used different types of marketing strategies to survive in the market. The objective of this study is to identify different types of marketing strategies used in Sri Lankan and global context industries during COVID-19 era and how they used these strategies to survive in the market. This study mainly focuses on tourism industry, FMCG industry, apparel industry and banking industry and how they used marketing strategies and suggestions were indicated.

Keywords: Marketing strategy, COVID-19, Tourism industry, FMCG industry, Apparel industry, Banking industry

Suggested Citation: Suggested Citation

Ravindu Perera (Contact Author)

Uva wellassa university ( email ), do you have a job opening that you would like to promote on ssrn, paper statistics, related ejournals, managerial marketing ejournal.

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Market Research in Sri Lanka

Sri Lanka is an island nation in the Indian Ocean.

Key industries.

The key industry in Sri Lanka is tourism. The country has many major tourist attraction sites. For example, the Golden Temple of Dambulla is the largest and best-preserved. Colombo Lotus Tower is another primary attraction site. The tower is 1,168 feet tall and overlooks the entire city of Colombo.

The textile industry is another leading sector in Sri Lanka. There are several factories around the country, which serve large, well-known global clothing brands.

Neighborhoods

Sri Lanka is a South Asian island lying in the Indian Ocean. Sri Jayawardenepura Kotte is the legislative capital in the southwestern part of the country, about five miles southeast of Colombo (the commercial capital). There are government offices and many people also live in this city.

Furthermore, Colombo is the commercial capital of Sri Lanka. It is also the most populous city. Colombo is a port city in the south of the country, which has one of the largest man-made docks in the world. This city is where most of Sri Lanka’s foreign trade takes place. One of the outstanding buildings in Colombo is the Clock Tower. Others include the Galle Face Hotel, St. Lucia’s Cathedral, and the Town Hall.

Sri Lanka faces many challenges. For example, it has high public debt that it must service. Still, the forecast is that the country will rebound. Global and domestic activity is strengthening. This turnaround is due to increased private consumption and low-interest rates. Exports will grow as demand increases in most major markets.

Money sent home from abroad and garment exports are Sri Lanka’s biggest foreign exchange earners. Tourism follows. The industry was in a slump due to recent terror attacks and the pandemic, but it has potential to grow and blossom over the next decade.

Also, the World Bank has been supporting Sri Lanka for a long time now. With private sector investments, the government will be in a better position to take care of the needs of the people.

Sri Lanka has also launched new deals with China in the Belt and Road Initiative, potentially opening up new infrastructure and trade deals.

Benefits and Strengths in the Market

Sri Lanka is a developing country where many people farm for a living. This sector contributes one-fifth of the GDP. Also, a quarter of the country’s people have jobs in that sector. Tea export and rice production are other income earners in Sri Lanka.

Consumer Base

Consumer spending has increased over the years in Sri Lanka. The personal saving of persons has also increased. People of Sri Lanka would rather have new and foreign products. Domestic goods and services are not as popular. Still, coming with a new and fresh entity can be a good move if marketed properly.

Reasons to Grow Your Business in the Market

Sri Lanka is one of the emerging global centers for business trade. Here are some reasons to consider doing business in this market.

Firstly, Sri Lanka’s location is excellent. It is at the midpoint of two major shipping routes: Asia and Europe. This location is great for doing business, and it is also useful because it enables companies to enter newer markets. They benefit from ease of shipping their products.

Besides, business owners in Sri Lanka have a free trade agreement with much of the world. This free trade agreement applies to both start-up and existing companies. Furthermore, there are no tariffs on the goods and services which they trade.

About Market Research in Sri Lanka

Would you like to start a business in Sri Lanka? SIS International does Quantitative, Qualitative, and Strategy Research for both start-up and existing entities. We also offer Focus Groups, Surveys, and Interviews. Market Research provides insight, data, tools and guidance for decision making.  Please feel free to contact us to help set up your business in Sri Lanka.

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Key marketing trends for Sri Lanka in 2021 and beyond

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• Behaviour and emotion-based marketing will be key

Behavioural marketing just does that. It gives great insights into the actual behaviour of consumers by learning their various activities. This enables us to have a more realistic and meaningful engagement. Online marketers are truly lucky in this regard; they can easily track and measure the whole customer journey.  The other part to this is learning human emotions. This is not something new; psychology in marketing has been there throughout. In an increasingly sensitive world, emotional marketing is something one cannot afford to ignore today. It’s important to know how consumers evaluate brands and what makes that special connection. It goes beyond just storytelling. It touches one’s heart and not the temporary mind.  

Digital and social media will require niche thinking The whole digital landscape especially social media is overcrowded with new technologies, new media, and new tools. This new virtual world only keeps expanding exponentially. It’s very unlikely to plan and executive a unified digital marketing strategy. Luckily every social media network or sharing site out there today stands for something; it has a specific audience for brands to target.  Then there are various hyper-focused niche social networks that we haven’t even heard of. Using the right platform at the right time with the right messaging is key to success, whether you simply want to sell your product or convince an entire group to buy into an opinion or policy your brand is trying to achieve.  Brands will have to get onboard with those who are experts in either one or two or more of these platforms, and not just have one person overlooking the entire digital marketing aspect which is the case with many local companies here.

Content marketing will always be king How you create and distribute your messages in a meaningful and impactful way continue to be a priority. Increasingly, the ‘content’ in content marketing seems to dominate everything else. It’s all about being clever at this point.  Today many brands measure their success in just how many million views on a video they acquired in just a few days, or how many share or mentions that goes around for a particular topic. Again, psychology plays a major role here. They say that everyone is a content creator today, but only a few are content marketers. 

Reputation will stir boardroom discussions Companies are now giving importance to what their reputation among various stakeholders look like. They understand that having an in-depth knowledge about their character and identity is just as important or probably more than their revenues and plans.  Strategic communications have become an integral part of the boardroom today, with more weight given towards digital. Brands that have suffered a crisis know this, but with the recent coronavirus pandemic, it’s likely that every brand- regardless its size, origin and type- know the true meaning of reputation and just how important it is to manage all elements that make up their reputation.

Collaborations will be a strong marketing strategy With many brands looking at spending less yet gain more sales and traction, pursuing a collaborative marketing strategy has proved to be highly successful. Leaving individualism and selfishness aside, brands are now teaming up and creating something very exclusive and appealing.  We see entrepreneurs and startups taking a lead in this regard, and we also see the countless number of co-branding, mergers and partnerships among corporations. It’s definitely a commendable attitude. Some brand personalities complement so well with each other.

Thinking and acting social is no longer an option CSR and sustainability isn’t just another fancy tactic used today. Consumers are increasingly conscious of how the brand thinks and act socially, in other words, its social purpose. Many consumers especially the younger generations make brand choices purely based on social aspect. They expect the brand to have many social efforts. It’s very obvious that a brand that doesn’t have this isn’t likely to succeed in the long term.  This is not another strategy to pursue like societal or social marketing, the social aspect need to be embedded and firmly rooted in each and every aspect of the business. This is never an easy task to achieve especially when it doesn’t meet the financial interests of investors and other stakeholders.  Stakeholder acceptance is crucial to its success, and marketers will have to make this happen. There are many brands that have succeeded in connecting their goals with societal needs.

Employees will turn into intrapreneurs Many companies are recruiting those with good entrepreneurial traits and skills who challenge the company’s status quo way of thinking. They are called intrapreneurs, and are primarily and directly responsible for driving innovation or a project within an organisation.  They have excellent problem-solving and decision making skills. They’re particularly noticeable in many large corporations that find it hard to sustain the entrepreneurial spirit it once had, avoiding any stagnation. Regardless the size or type, many companies are now grooming their employees to be intrapreneurs. 

Direct sales will turn to human-to-human marketing Door-to-door sales is a concept that is probably dead today. It’s rather fascinating to learn that some are leveraging this as an opportunity as people continue to stay back and work from home during this pandemic. The same goes to traditional cold calling or the old-fashioned direct mail.  A majority of the population in many countries still aren’t familiar with various technology. Let’s face it, no connection could compare to that of meeting in person and building relationships face-to-face. We are humans, it’s our basic instinct. Surprisingly these so called old-school methods are not quite dead. It has only been rephrased to human-to-human (H2H) marketing, and this is increasingly important in a digital world where there isn’t much of human touch.

Marketing automation will continue to rise Big data automation is happening almost across all industry sectors today, enabling one to increase operational efficiency, sales, and an enhanced customer experience. The technology continues to evolve rapidly. Robotics, analytics, and artificial intelligence (AI) especially machine learning are reshaping the business landscape.   With increased innovations and competition, marketers are increasingly challenged to make evidence-based decision making faster. They are investing in these technological advances than never before. Various recent surveys show that automation is more important as a skill. 

Marketers will be strategic leaders Traditionally, marketing has always been about sales whether we like or not. And this sadly continues to be the truth in many companies here. This is changing. We see many marketing professionals leading the organisations today.  They’re not just responsible for the overall sales, profitability and health of the organisation but also for its innovation, reputation, sustainability and creating entrepreneurial change. They are increasingly required to be an all-rounder with the ability to lead and give directions. Many marketers recently have also shown keen interest in acquiring skills in other related disciplines such as finance, people, supply chain and so on.

(Thanzyl Thajudeen is a senior marketing consultant. He can be reachable via [email protected] )

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Marketing Research Training - Sri Lanka

• Explore advanced research methodologies and data collection techniques
• Learn to analyse market trends and identify opportunities for growth
• Design effective market research surveys with this Market Research Training

Marketing Research Training Overview

• Course syllabus
• Who it’s for
• What’s included
• Why choose this course

Marketing Research Training Course Outline

Module 1: Introduction to Marketing Research

• Who Needs Market Research?
• New Roles for Market Research
• Effect of Regional Culture on the Use of Market Research
• Use of Market Research in Business Models and Frameworks
• Consumer and Business-to-Business Market Research
• Scope of Market Research Information
• Quantitative and Qualitative Research
• Market Research Process
• Organisation of Market Research

Module 2: Market Research Design

• What is Worth Researching?
• Market Research Suppliers
• Market Research Brief: A Statement of the Problem/Opportunity
• Market Research Proposal: The Return of Brief (ROB)
• Information Required
• What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

• Understanding Markets and Customers
• Understanding and Developing the Offer
• Positioning the Brand and Communications

Module 4: Qualitative Research

• What is Qualitative Research?
• Tools of Qualitative Research
• When to Use Qualitative Research
• Uses of Qualitative Research

Module 5: Quantitative Research

• What is Quantitative Research?
• Determining the Size of the Sample
• Tools of Quantitative Researcher
• What is Quantitative Research Used for?
• Analysing Quantitative Research

Module 6: Using Market Research to Segment Markets

• Why Use Market Segmentation?
• Types of Segment Approach Qualitative/Judgement-Based Approach
• Quantitative Methods
• Successfully Embedding Segmentation Within a Client Organisation

Module 7: Using Market Research Improve a Brand Position

• Research at the Birth (and Re-Birth) of a Brand
• Researching New Visual Identities
• Brand Health Monitoring
• Other Topics Covered as Part of Brand Tracking Studies
• Research Design of Brand Tracking Studies
• Brand Positioning
• Valuing Brands Equity

Module 8: International Market Research

• Seeing Things More Clearly
• Structure of the Global Market Research Industry
• Response Rates Internationally
• Measuring Attitudes Across Nations
• Coordinating Multi-Country Studies
• Using Desk Research (Secondary Research) to Carry Out International Market Research

Who should attend this Marketing Research Training Course?

The Marketing Research Training is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:

• Market Research Analysts
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• Marketing Consultants

Prerequisites of the Marketing Research Training

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.

Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject through the course empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.

In this 1-day training session by the Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.

Course Objectives

• To understand the fundamentals of market research methodologies
• To learn how to design and implement effective surveys and data collection strategies
• To analyse and interpret data to derive actionable insights
• To explore the role of market research in shaping marketing strategies
• To gain hands-on experience in using market research tools and techniques
• To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

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12 Best universities for Marketing in Sri Lanka

Updated: February 29, 2024

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Below is a list of best universities in Sri Lanka ranked based on their research performance in Marketing. A graph of 17K citations received by 4.52K academic papers made by 12 universities in Sri Lanka was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. University of Moratuwa

For Marketing

2. University of Sri Jayewardenepura

3. University of Kelaniya

4. University of Colombo

5. University of Peradeniya

6. University of Jaffna

7. Sabaragamuwa University of Sri Lanka

8. University of Ruhuna

9. Uva Wellassa University

10. South Eastern University of Sri Lanka

11. Wayamba University of Sri Lanka

12. Rajarata University of Sri Lanka

The best cities to study Marketing in Sri Lanka based on the number of universities and their ranks are Moratuwa , Nugegoda , Kelaniya , and Colombo .

Business subfields in Sri Lanka

What has the Internet done to the Sri Lankan Marketing Industry?

• August 22, 2016

As a Sri Lankan, I have spent more time on TV and radio during the civil war. If there is a program on a TV  for 30 minutes, 10-15 minutes would be allocated for advertisements, in other words, promoting brands and products. Sometimes, they used to attract me quite well, but then such ads interrupt my favorite TV or radio shows.  It was after the civil war I got introduced to the internet and social media. My gradual attraction to the internet made me realize that the brands I have seen on TV are more often seen over there too.  I couldn’t understand why I see this. And I wanted to know why, which made me read about it further. I learned that it is the new trend called Digital Marketing. Wait! If Digital Marketing in Sri Lanka is new, then what was the old pattern? I wanted to know it. What I found out as a result of my curiosity is presented below. 

Marketers in Sri Lanka quite well understand how much their internet marketing techniques are dragging the users towards the brand. But the freshers don’t. Marketing and the Internet have got along more often these days than they have been in the earlier stages of digital marketing in Sri Lanka. The record of InternetLiveStats shows that the “internet penetration” rate was 8.8% in 2009 (the year the civil war ended). But, the stats drove up after 2010,  and the recent report announces that the penetration rate has reached 29.3%. This improvement puts Sri Lanka in 57th place among the 201 countries in 2015, according to the InternetLiveStats . Sri Lanka is still a developing in the field of e-commerce. But with the surge of internet penetration, the digital marketing ecosystem is growing too.

What was marketing like during the Civil War?

Due to civil war , (before 2009) the internet access was pretty down.  The locals used t raditional marketing methods like printing and broadcasting about products and brands as their marketing strategies. Although it was costly(when compared to the cost of digital marketing now), they had to make use of it, while the world was developing in digital marketing.

Printed media  was one of the primary source used for marketing and advertising. The marketers focused on commercializing their products and brands through newspaper advertising, magazines, and leaflets given randomly or during events like an exhibition. Also, to attract the travelers, marketing through huge banners on empty lands was another trend of the time in Marketing.

The next traditional method of marketing was broadcasting or telecasting the promotions. Here more frequently marketers used the celebrities, like cricket players and local cinema stars, to promote their new products or brand. The number of TV watchers and radio listeners were high at that time, at least to get know the conflict updates, which also helped the marketers in promotions to advertise their products.  

Remember when you had to fill up a coupon when you did quite a  big shopping at a shopping mall or supermarket? M obile number and address are the details you had to fill in such coupon.  Ever got promotion notifications from them later? Well, the shopping centers and supermarkets were handling it as another technique to send promotions to its customers. Marketers also dealt with cold calling to convince customers about the products.

Final method was that some companies employed sale representatives. While cold calling was an another way to promote beyond boundaries, sales rep of areas had to take samples of the brands to doorsteps of everyone in the particular range. And, these were all used as marketing methods before  Digital Marketing started to penetrate into Sri Lanka.

What influence does digital marketing have in Sri Lanka?

The end of Civil War made several opportunities open to the marketers. As the statics   above has shown about the internet penetration in Sri Lanka, marketers have started to take advantage of it. Online advertising started parallel to the advertising and marketing through the simplex mode. Some websites started rising, and marketers began to realize the worth of online marketing. Still, only a very few people engaged in that new pattern, maybe because it was the beginning of the era of digital marketing.

For the start, the companies have only been looking to posting ad banners on the websites. For them, it was like posting an advertisement on newspaper. But the actual substance started to click as they began to get to know more about it. Then the companies began to move on to other marketing platforms available on the internet. Also, this new marketing world provided new entrepreneurs an idea. Bang! It gave a few individuals an idea on starting a digital marketing agency.

Why should the Marketers focus on it?

Firstly, the Sri Lankan marketers would fall for its uniqueness: duplex. Digital Marketing helps the marketers analyze the effect their skills have on customers. This uniqueness helps them adapt according to the user experience.  It also helps them to get real-time reviews from the product users, like Cinnamon Air for example, which would attract other customers towards their product.

Digital marketing is wide open; this is another possibility. How open is it? Digital marketing is wide open around the world. With the e-commerce sites like Amazon and eBay, imagine how one would be able to know about them, without marketing it online? Like you wouldn’t bother about getting to know it if such sites have been advertised or sold on the traditional method of marketing: through printed media or TV and radio. One-click check-ins have made it very easier and simple. This feature of digital marketing is quite supportive to the enterprises that are focusing on global market, attracting international customers.

Digital Marketing is quite cost effective. When compared to the cost of traditional marketing methods, online marketing is pretty cheap. This online marketing would more likely replace some of the traditional methods like cold calling, advertising on television and radio. Although there is still some attention to the simplex mode of marketing, the number has reduced when compared to the ‘during the war’ stats.

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What type of digital marketing trends do the local companies handle.

Although there are several methods like the website, social media marketing, PPC, video marketing, email marketing, remarketing, the local marketers only managed to catch up with a few. Mainly, the website, social media marketing, PPC, and SMS marketing.

There are around 20 digital marketing companies in Sri Lanka which delivers Search, Social, Local and complete e-Commerce strategies to the global brands through an online platform, which includes Prime One Global LLC , Loops Solutions, Orix marketing and others. And according to Mike Berry has foreseen in 2012, the marketing trends in the year 2016 in the digital commercialization of Sri Lanka has grown.

The objective of the content and PPC marketing is to rank the company’s site on the top, or near the top lists while been searched. Since the company’s site would be quite new, or haven’t been in the required state for the search engine to display it while being searched, the digital marketing companies would polish it up for it to be ranked. According to the ranks, the company’s brand and the product get promoted. Also, PPC is another method where the companies ‘buy visits’ through the advertisements on search engines and on other sites.

While these two techniques are on the top in digital marketing environment of Sri Lanka, there is another big world for marketers waiting — the world quite big and equal to the Internet — social media. With the landing of smartphones, Sri Lankans spend more time on the social media (and the internet) . Readme and Loop Solution conducted a survey in 2013, in which 58% of respondents access Facebook and Twitter through mobile. Almost 71% of the local respondents answered that the marketing done through social media has been quite effective than the traditional media marketing. Also, 49% of the respondents said that they watch TV less than one hour daily, while only 28% of them read the newspaper daily.

 Also, according to the survey 85% of them answered that they have been following local brands. Also, marketing through Facebook has influenced 79% of the users to purchase the products. This force has made marketers focus more on social media marketing than on the other methods available.

The latest trend the marketers are focusing on is SMS Marketing. Since the number of mobile phones users is quite high, rather than cold calling, dropping a text about their product or brand is getting trendy these days. And, most of the companies focus on making much out of this growing style of marketing in Sri Lanka.

How has social media marketing influenced the users of Sri Lanka on the local brand?

The local brands that has got more audience through Facebook. Source: Social Media.lk

The local brands that are growing fast on Facebook. Source: Social Media.lk

The brands that have the largest audience on Twitter. Source: Social Media.lk

The brands that are attracting more audience on Twitter. Source: Social Media.lk

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What should the marketers focus on for the future.

There are many other digital marketing activities which our marketers need to focus. Digital Marketing trends like Remarketing , Google Tag Manager , email marketing and so on are not very actively used among the local marketers. Since the industry is still developing one, we could expect the marketers to get into this trend in future.  Within the short period, Sri Lanka has got adapted to the digital marketing world. There is a long way to go because this digital world is changing day by day. If focused on the newly turning up digital marketing environment as well, the prospect of the domestic market to be a part of the global market would be rising. If the marketers are already focusing on the global market, it is advisable to concentrate on the broad range of social media. Social media doesn’t stop with Facebook and Twitter but extends to Snapchat, Instagram and so on. So focus on the rest of the available global platforms that would attract the global users. 

There would be constant updates about the growth of Sri Lanka’s digital marketing, so don’t forget to keep an eye on our blog. Also, feel free to catch us in a comment about the digital marketing in Sri Lanka.

Comments (22)

Wow, you are up to a great start 🙂 Keep it going, little girl! Congratulations!

Thank you very much. 🙂

Hi Yathusha,

Congrats on your first post 🙂 Talking about digital marketing growth in Sri Lanka is always an interesting topic for me! You’ve already shared lot’s of valuable insight about Sri Lanka’s Digital marketing growth and Marketing Penetration. But, in my humble opinion when you say digital marketing our Local marketers will assume like it’s about Promoting on social media and hosting workshop! Yes obviously (:

I’ve couple of questions to understand how you are defining Digital marketing in terms of Sri Lankan marketers perspective! Hope you don’t mind elongating below questions.

1) Why Sri Lankan brands ( Especially FMCG) paying great attention for the traditional marketing rather than Digital marketing strategies ? 2) As you mentioned Dialog, Sampath Bank are fastest growing Brands on social media! How legit is the data metrics ? 3) I can see the Government and politicians clearly understand the potential about the digital marketing, But, are they really encouraging the Sri Lankan startup’s and Brands to step in with proper Digital marketing process?

Sorry about multiple questions, Thanks in advance 🙂

Hi, Sharanyan. 🙂 Thank you for taking your time to read and comment on the post. Unmistakably, local marketers think that digital marketing means social media marketing, while it is not.

Remember the proverb: “old is gold”? I think most of the FMCG companies are still holding to that and are quite scared to adapt to the change. Thoughts and myths like ‘no other competing companies are onto this industry’ prevent the local marketers from focusing more on digital marketing. Also, there is a question on how much do such enterprises know about the statics on the change.

FB page likes and followers have determined the statistics provided above. Mobile service providers like Dialog are more into technology and are willing to compete in the global market. Therefore such companies, focus on ‘where to catch customers’.

The politicians and the government seem to encourage the startups to make use of digital marketing. You know there have been so many digital marketing promotions during the election campaigns, a year back, and the result of it has become quite a motivation for the brands to attract customers through the virtual world. Although the government has taken not many direct steps in motivating the brands in digital marketing, indirect motivations have always been a key. Still, they small companies or the companies that are reluctant to see the vastness of the digital world, still hold on to traditional marketing methods that seem to attract a few customers.

Hope my replies have cleared your doubts.

Very good for a start 🙂 But for me the article appears to be too long and too much of contents which make the reading process pretty exhausting. A suggestion might be to break these contents separated by headings down to several articles and publish in different intervals. And there are few typos and repetitions etc which would’ve been avoided by proper scrutiny after finishing the write-up.

Thank you for taking your time to read the post and comment. I realize that I need to change my style of writing. And, I will look to the suggestions as well. 🙂

Good Going Yathusa… great start. keep it up.

Thank you, Miller. 🙂

An interesting perspective on Digital marketing & traditional marketing. Good illustration & rich content article.

Thank you 🙂

Firstly I thank you for spreading social and digital marketing live stats in Sri Lanka. Your article will help you to people who are starting a startup in digital marketing industry. Still, in Sri Lanka, traditional marketing has potential and companies like dialog and HNB are recruit (traditional) marketing guys more than other HR. In future, I hope you write more about converting from traditional marketing to digital marketing by inbound marketing strategies.

Hi, Saruban. 🙂 Thank you for sharing your thoughts. It is true that there is the parallel implementation of marketing techniques. Our country is still a developing one in the digital world too. I think the locals recruit HR more in marketing because there is a need to take the companies to digitally inverted places. I believe that their decision on hiring more HR for marketing is because they’re focusing on competing with the global market as well. As always, marketing needs more creativity, which is what such companies are willing to achieve through a huge number of marketers. Also, digital marketing came into light for Local marketers a few years ago. It means that they still have difficulties in giving up the traditional method of marketing totally.

Should the local marketers give up on the traditional marketing pattern and switch totally to the digital marketing world, is an interesting topic to argue on. 😉 Hope I write a post on that too. 🙂

Hi, happy to see your first article. You have done total justice to your first attempt. My view on digital marketing is, there is lot to be developed in Sri Lanka on this scope. Digital marketing is something which is established to help out people. But here in Sri Lanka it is considered as an annoying thing rather an advantageous thing. You will get a sms during a busy schedule, you will get a pop out when going through internet. These things annoy people, because i used to face these situations. There are many ways to do digital marketing. So i would much appreciate if you could elaborate on negative sides and how to overcome those negative sides in your upcoming articles. Both good and bad should be elaborated. This is totally my view. Sorry if i am wrong. But a great attempt. Long way to go. Keep going 🙂 (Y)

Hi. Thank you very much for sharing your thoughts about digital marketing. Sometimes continuous popping up message can be a bad practice in marketing too. You have mentioned that there are many ways to do digital marketing. What are your suggestions? Maybe that would help such marketers to correct themselves. As a customer, your suggestions would get more value. 🙂 Feel free to give your suggestions. Thank you.

Good Start Keep Going forward … 🙂

Thank you. 🙂

Great post Yathusha! Your post describes the whole scenario of Sri Lankan Marketing pattern. I agree with you that Digital Marketing has taken over Traditional Marketing not only in Sri Lanka but also all over the Globe. I would really like to know about the current Marketing Scenario of India. Please do some post on the current state of Digital Marketing in India..

Hi, Anita. Thank you very much for taking your time to read the post. The speed of the digital marketing penetration is high in the world when compared to the growth rate in Sri Lanka.

I will be sure focusing on the digital marketing scenario in India. Meantime, can I have your thoughts on it from a user/ consumer perspective?

Yathursha interesting article. I run a similar business for the travel industry in Sri Lanka and Maldives. This was before I moved to the UK. Their is much more business in the UK and the one tip I can give you is SEO is a global business so customers can come from anywhere in the world, Don’t just target you home country.

Very thoughtful. Firstly I thank you for spreading social and digital marketing live stats in Sri Lanka. Your article will help you to people who are starting a startup in digital marketing industry. Still, in Sri Lanka. As a Student in University of kelaniya, I would lovve to inform that we are organizing a SEO Workshop on 21st Nov in University premises. Thank You

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CFA Society Sri Lanka Announces the Launch of the Ravi Abeysuriya Memorial Award at Capital Market Awards 2024

June, 27, 2024 -->

CFA Society Sri Lanka is proud to announce the launch of the Ravi Abeysuriya Memorial Award for Best Stock Brokering Research Team, unveiled at the 2024 Capital Market Awards. This award pays tribute to the indelible legacy of Ravi Abeysuriya, CFA, a pioneering force in Sri Lanka’s financial sector.

Ravi Abeysuriya, the first CFA charterholder in Sri Lanka since 1995, played a pivotal role in the formation of CFA Society Sri Lanka in 2001. Under his leadership as the founding President, the society began with just 16 members and has since grown to support nearly 300 members and over 400 candidates, with more than 1000 CFA charterholders from Sri Lanka taking up influential positions globally.

Throughout his illustrious career, Ravi was a tireless advocate for financial literacy in Sri Lanka. He co-authored "Financial Literacy to Achieve Your Financial Wellbeing," a landmark publication by CFA Society Sri Lanka in collaboration with the Central Bank of Sri Lanka. His frequent appearances on business TV programs and public forums made financial education accessible to the general public. He was also known for his outspoken stance against unethical practices, such as pyramid schemes, demonstrating his unwavering commitment to integrity in finance.

Ravi’s contributions extended beyond national boundaries as he served as a goodwill ambassador between CFA Society Sri Lanka and the CFA Institute, USA. His efforts to maintain a continuous dialogue and nurture this relationship earned him high regard within the global CFA community. In recognition of his lifelong dedication, Ravi was honored with the inaugural ‘Lifetime Achievement Award laureate’ by the CFA Institute in 2017.

“Ravi was a special individual who possessed a large heart, immense passion, and a high level of commitment. He was a mentor to many young professionals and a steadfast advocate for the highest standards of ethics, education, and professional excellence in the financial industry,” said Rachini Rajapaksa, CFA,  Past President of CFA Society Sri Lanka.

In remembrance of his remarkable contributions, CFA Society Sri Lanka unveiled Ravi’s portrait in its local office last year. The renaming of the gold award as the Ravi Abeysuriya Memorial Award for Best Stock Brokering Research Team at the 2024 Capital Market Awards stands as a testament to his enduring legacy. This honor symbolizes the society’s gratitude and reverence for Ravi’s larger-than-life impact on the industry.

CFA Society Sri Lanka invites all members, partners, and stakeholders to join in celebrating Ravi Abeysuriya’s legacy through this prestigious award. His dedication, passion, and ethical standards will continue to inspire and guide future generations of finance professionals in Sri Lanka and beyond.

Late Ravi Abeysuriya, CFA

Image Caption : Mrs. Dilani Abeysuriya presented the inaugural Ravi Abeysuriya Memorial Award for Best Stock Brokering Research Team to the Gold Winner, ASIA SECURITIES (PVT) LTD, at the 2024 Capital Market Awards.

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National Consultant - Mercury and Health Project - (2405029)

Contractual Arrangement:  External consultant

Contract Duration (Years, Months, Days):  08 months

Job Posting:  Jun 26, 2024, 3:56:36 PM

Closing Date:  Jul 11, 2024, 3:29:00 AM

Primary Location:  Sri Lanka-Colombo

Organization:  SE_SRL WR Office, Sri Lanka

Schedule:  Full-time  

IMPORTANT NOTICE:  Please note that the deadline for receipt of applications indicated above reflects your personal device's system settings. 

Area of expertise

National Consultant - Mercury and Health Project

Purpose of consultancy

The global project on elimination of mercury containing skin-lightening products is being implemented in three countries including Sri Lanka. The project is under the United Nations Environment Programme (UNEP) Global Mercury Partnership and is jointly being implemented by the Ministry of Health Sri Lanka and the Ministry of Environment Sri Lanka in close collaboration with the World Health Organization (WHO), United Nations Environment Programme (UNEP) and the Biodiversity Research Institute (BRI).

Under the proposed project, the consultant will support the Ministry of Health to develop and implement a national plan to update national legislation and strengthen surveillance of mercury in skin-lightening products in Sri Lanka. The project is expected to help country move towards elimination of mercury containing skin-lightening products from the market, in compliance to the Minamata Convention on Mercury.

The World Health Organization (WHO) is actively leading and working to eliminate the use of mercury Skin Lightening Products (SLPs) and to discourage the use of SLPs overall. In response to the health-related issues or activities and articles of the Minamata Convention on Mercury, the Sixty-seventh World Health Assembly adopted and approved Resolution WHA67.11 (2014): Public health impacts of exposure to mercury and mercury compounds: the role of World Health Organization (WHO) and ministries of public health in the implementation of the Minamata Convention. The Resolution calls on WHO Member States to address the public health aspects of mercury and mercury compounds in the context of the health sector by identifying measures and preparatory actions to be taken by their health ministries for implementation of the health-related articles of the Convention.

To protect the public from negative health effects of mercury in SLPs, the proposed project seeks to support Parties in implementing the Minamata Convention on Mercury. Sri Lanka is Party to the Convention since 2017.  The Convention requires Parties to phase out the manufacture, import, and export of mercury-containing products subject to the provisions of Article 4. The phase out is also related to other articles, including Article 16 (health aspects), Article 17 (information exchange), and Article 18 (public information, awareness and education). These also apply to products including cosmetics containing mercury, including skin lightening creams and soaps.

Deliverables

• To implement the project, the consultant, in close consultation with the relevant national stakeholders and international partners, is expected implement the national plan to phase out mercury-added skin-lightening products from the market. The consultant is also expected to hold national consultations and capacity building to improve stakeholder and public awareness on mercury in skin-lightening products and the Minamata Convention, and draft technical products to achieve the objectives of the project. 
• The consultant will work with the Directorate of Environmental & Occupational Health of the Ministry of Health, Government of Sri Lanka as primary responsible agency of the project. A national project activity plan agreed by the national stakeholders will need to be implemented, in close consultation with the National Project Steering committee, other national stakeholders, and in collaboration with global SLP project partners. The following key activities would be completed in the assignment period.
• Facilitating the process of establishing or improving existing regulations and revision of of standards for mercury containing cosmetics (SLP).
• Evaluating existing laboratory capacities related to mercury assessment in SLPs.
• Planning and conducting SLP sampling and testing for mercury content and finalizing analyses and reports.
• Developing recommendations and guidance on enforcement and compliance to strengthen surveillance of mercury in SLPs.
• Participating in meetings of Technical Sub-Committees as established the Ministry of Health under the project.
• Planning and conducting awareness and training workshops with identified national stakeholders. E.g. Government officials, health professionals, producers, traders importers.
• Developing education and awareness materials for varied target audience on mercury in SLPs and their health impact.
• Preparing policy briefs, communication products, and project reports, targeted to policymakers, consumers, health practitioners and tailored to the products found in the national marketplace as required during the implementation phase of the project.
• Preparing regular project updates and supporting evaluation of country’s participation and contribution to global project efforts.
• Participating in project coordination and progress review meetings, held virtually or physically, develop minutes and follow up on agreed actions throughout the assignment period.

Qualifications, experience, skills and languages

Educational Qualifications

Essential: Bachelor’s degree in public health, environmental health, or biological sciences, from a recognized university

Desirable: Master’s degree in public health

Essential: At least one year of experience in developing, supporting, or managing environmental health related projects.

Desirable: Experience of working in public health or environmental health within the government sector. Frequent contacts inside and outside government agencies and international organizations involved in environmental health and/or product safety. Experience in collaborative programmes supported by bilateral or multi-lateral international agencies would be an advantage. Experience of working on heavy metals in the environment will be an advantage

Skills/Knowledge

• Knowledge and understanding of the policies and procedures on environmental health and/or product safety.
• Experience and proficiency in working with government and other partners in an effective and culturally competent manner.
• Ability to work effectively in health and non-health sectors, with government and non-government partners.
• Ability to analyze issues and formulate conclusions and recommendations.

Languages and level required (Basic/Intermediate/Expert):

Essential: Expert knowledge of English

Desirable:   Expert knowledge of Sinhala or Tamil

Off site : Directorate of Environmental Health, Ministry of Health and Ministry of Environment, with occassional attendance at WHO Country Office Sri Lanka for required coordination.

The Consultant may require to travel within the country to hold meetings with relevant stakeholders. Dates and venues to be decided as and when required.

Remuneration and budget (travel costs are excluded):

Remuneration: LKR 450,873.00 per month

Living expenses: Not applicable

Expected duration of contract: 8 months – 100%

Competencies

• Respecting and promoting individual and cultural differences
• Communication in a credible and effective way
• Ensuring effective use of resources
• Building & Promoting partnerships across the Organization and beyond

A dditional Information

• This vacancy notice may be used to identify candidates for other similar consultancies at the same level.
• Only candidates under serious consideration will be contacted.
• A written test may be used as a form of screening.
• If your candidature is retained for interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. WHO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: http://www.whed.net/. Some professional certificates may not appear in the WHED and will require individual review.
• For information on WHO's operations please visit: http://www.who.int.
• The WHO is committed to creating a diverse and inclusive environment of mutual respect. The WHO recruits workforce regardless of disability status, sex, gender identity, sexual orientation, language, race, marital status, religious, cultural, ethnic and socio-economic backgrounds, or any other personal characteristics.
• The WHO is committed to achieving gender parity and geographical diversity in its workforce. Women, persons with disabilities, and nationals of unrepresented and underrepresented Member States (https://www.who.int/careers/diversity-equity-and-inclusion) are strongly encouraged to apply for WHO jobs.
• Persons with disabilities can request reasonable accommodations to enable participation in the recruitment process. Requests for reasonable accommodation should be sent through an email to [email protected]
• An impeccable record for integrity and professional ethical standards is essential. WHO prides itself on a workforce that adheres to the highest ethical and professional standards and that is committed to put the WHO Values Charter (https://www.who.int/about/who-we-are/our-values) into practice.
• WHO has zero tolerance towards sexual exploitation and abuse (SEA), sexual harassment and other types of abusive conduct (i.e., discrimination, abuse of authority and harassment). All members of the WHO workforce have a role to play in promoting a safe and respectful workplace and should report to WHO any actual or suspected cases of SEA, sexual harassment and other types of abusive conduct. To ensure that individuals with a substantiated history of SEA, sexual harassment or other types of abusive conduct are not hired by the Organization, WHO will conduct a background verification of short-listed candidates.
• WHO has a smoke-free environment and does not recruit smokers or users of any form of tobacco.
• Consultants shall perform the work as independent contractors in a personal capacity, and not as a representative of any entity or authority.
• WHO shall have no responsibility for any taxes, duties, social security contributions or other contributions payable by the Consultant. The Consultant shall be solely responsible for withholding and paying any taxes, duties, social security contributions and any other contributions which are applicable to the Consultant in each location/jurisdiction in which the work hereunder is performed, and the Consultant shall not be entitled to any reimbursement thereof by WHO.
• Please note that WHO’s contracts are conditional on members of the workforce confirming that they are vaccinated as required by WHO before undertaking a WHO assignment, except where a medical condition does not allow such vaccination, as certified by the WHO Staff Health and Wellbeing Services (SHW). The successful candidate will be asked to provide relevant evidence related to this condition. A copy of the updated vaccination card must be shared with WHO medical service in the medical clearance process. Please note that certain countries require proof of specific vaccinations for entry or exit. For example, official proof /certification of yellow fever vaccination is required to enter many countries. Country-specific vaccine recommendations can be found on the WHO international travel and Staff Health and Wellbeing website. For vaccination-related queries please directly contact SHW directly at [email protected].
• In case the recruitment website does not display properly, please retry by: (i) checking that you have the latest version of the browser installed (Chrome, Edge or Firefox); (ii) clearing your browser history and opening the site in a new browser (not a new tab within the same browser); or (iii) retry accessing the website using Mozilla Firefox browser or using another device. Click the link for detailed guidance on completing job applications: Instructions for candidates.
• This assignment is subject to local recruitment and will be filled by persons recruited in the local commuting area of the duty station/assignment location.

Link to apply:

• WHO Careers Website:  Careers at WHO
• Vacancies (staff member access):  https://careers.who.int/careersection/in/jobsearch.ftl  
• Vacancies (external candidate access):  https://careers.who.int/careersection/ex/jobsearch.ftl

Where can I watch the debate? USA TODAY to livestream CNN's presidential debate

USA TODAY is joining broadcast, streaming, and cable networks like Fox News and ABC to show the CNN Presidential Debate Simulcast next Thursday.

The first presidential debate of the 2024 cycle is breaking with tradition: Instead of being organized by the Commission on Presidential Debates (CPD) and presented across different networks, the candidates decided to bypass the commission and instead participate in two network-produced debates.

Tune into the ‘ CNN Presidential Debate ’ on Thursday, June 27, at 9 p.m. ET on CNN, or watch it simulcast on USA TODAY via YouTube .

Fox News announced it would present “ extensive live coverage ” of the CNN presidential debate across all its platforms, including the “FOX News Democracy 2024: CNN Presidential Debate” from 9–11 p.m./Eastern Daylight Saving Time. ABC News announced it would be showing “‘Battle for the White House’ and ABC News’ Presentation of the CNN Presidential Debate” on ABC New Live and streamed on Hulu on Thursday from 7 p.m.-12 a.m. Other networks like  NewsNation  will also show the debate with pre- and post-debate analysis. 

While networks won’t be able to add their commentary during the debate, many plan to have programs before and after where they can provide their own color. Fox News, for example, has already taken a disapproving tone of the debate, with host Sean Hannity telling debate moderators and CNN anchors Jake Tapper and Dana Bash to “get their network in check,” referring to it as “Fake CNN.”