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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Carly Williams

Updated: August 06, 2024

Published: May 24, 2010

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

PowerPoint presentation examples graphic with computer monitor, person holding a megaphone, and a plant to signify growth.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.

In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Table of Contents

What makes a good PowerPoint presentation?

Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.

powerpoint for product presentation

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In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.

Here are some of the elements I like to keep in mind when I’m building my own.

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

I like to refresh my memory on color theory when creating a new PowerPoint presentation.

A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.

powerpoint for product presentation

Image source

Mesmerize your audience by adding some neon colors and effects to your PowerPoint slides. Adding pops of color to your presentation will create visual interest and keep your audience engaged. 

What I like: Neon will add personality and depth to your presentation and will help the information you're providing stand out and be more memorable. 

2. Use an interesting background image.

Interesting PowerPoint

Do you have some interesting nature photos from a recent road trip? Or maybe a holiday passed, and you have gorgeous photos to share? If so, consider incorporating them into your PowerPoint. 

What I like: PowerPoints don't have to be stuffy and boring. They can be fun and a unique or interesting background will enhance the experience of your presentation.

3. Or be minimal.

Powerpoint Minimal

Have you ever heard of K.I.S.S.? Not the band! I mean, Keep It Simple, Sweetheart. If you're worried too many colors or visuals could take attention away from the message of your presentation, consider going minimal. 

Pro tip: Stick to no more than three colors if you're going for a minimalist design in your slides. 

4. Incorporate illustrations.

PowerPoint Illustration

Illustrations are a great way to highlight or break down a point in your presentation. They can also add a bit of whimsy and fun to keep viewers engaged.

5. Use all caps.

PoiwerPoint Capital Letters

Using all capital letters can draw your audience's eyes to where you need them, helping cement your message in their minds. It can also just be aesthetically pleasing.

Pro tip: If you choose to use all capital letters, use varying fonts so readers can tell which information is important and which are supporting details.

6. Alternate slide layouts

PowerPoint alternate slides

You don't want readers to grow bored with your presentation. So, to retain visual interest, use alternating slide layouts. The example above shows PowerPoint slides alternating between vertical and horizontal layouts.

This keeps things interesting and ensures your presentation isn't monotonous.  

7. Inject a little humor.

Humor is a great way to drive a point home and help people remember the information you're presenting. People remember a good joke, so if you have a funny pun to connect to a concept in a presentation, why not use it in a slide?

Pro tip: Remember you're in a professional setting, so keep your jokes appropriate. If you're worried a joke can get you a meeting with HR, then keep it to yourself. 

8. Use duotones.

PowerPoint Duotones

Duotones (or gradience) can take the aesthetic of your PowerPoint to new levels. They can provide a calming energy to your presentation and make viewers feel relaxed and eager to stay focused. 

9. Include printed materials.

Let's say you have a PowerPoint you're proud of, but you want to go that extra mile to ensure your audience understands the material. A great way to do this would be to supplement your presentation with printed materials, as such as:

  • Pamphlets 
  • Printed slides
  • Short quizzes on the material

10. Keep it to one chart or graph per slide.

powerpoint chart

This is both a design example and a warning. Graphs and charts are an excellent way of displaying quantitative data in a digestible format.

However, you should have no more than one graph or chart per slide so your presentation doesn't get too confusing or muddled. 

11. Use a large font.

PowerPoint Large Font

Just like capital letters, a large font will help your shift your audience's focus to key points in your presentation.

Pro tip: You can combine large fonts and capital letters to boost its effectiveness. 

12. Include videos.

Embedding a video into your PowerPoint can help you expand on a point or effectively break down a complex topic. You can either embed a video from a platform like YouTube or TikTok or use HubSpot's Clip Creator to make your own.

Pro tip: Try to keep videos short, like, under a minute, and don't use more than one or two. 

13. Use GIFs.

GIFs add more visual interest, and they can be a great way to add humor or personal touch to your PowerPoint presentation.

14. Use contrasting colors when comparing two ideas or arguments. 

powerpoint contrast

Contrasting colors can convey the difference between two opposing thoughts or arguments in a way that is visually appealing. 

15. Add a touch of nature.

PowerPoint nature

If you want your presentation to exude a calming energy to your audience, including images of trees, flowers, and natural landscapes can do the trick.

PowerPoint Theme Ideas

Atlas (theme).

Covering a more creative subject for a younger or more energetic audience? I’d recommend using the cover slide design below. Its vibrant red color blocks and fun lines will appeal to your audience.

powerpoint for product presentation

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

And if you want more templates and examples, you can download them here .

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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  • Interactive Presentation

Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

  • ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
  • ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
  • ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

  • Why Is It Important?
  • 9 Things in the Outline
  • 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

  • Marketing presentation
  • Business presentation

Alternative Text

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

  • Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
  • Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
  • The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

  • Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
  • Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
  • Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
  • A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
  • Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

An infographic of a product presentation outline.

  • Introduction
  • Company Information
  • Product Information
  • Benefits of the Product
  • Positioning Map
  • Examples and Testimonials
  • Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

Starbursting diagram.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

  • Set your goals
  • Define audience needs
  • Make an outline & prepare your content
  • Choose a presenting tool & design your presentation
  • Anticipate questions & prepare the answers
  • Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

A SMART goal illustration.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

  • S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

  • M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

  • A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

  • R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

  • T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

  • What are they like?
  • Why are they here?
  • What keeps them up at night?
  • How can you solve their problems?
  • What do you want them to do?
  • See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

A product presentation slide on AhaSlides.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

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A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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Creative Presentation Ideas - Ultimate Guide for 2024 Performance

Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

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Product launch presentation examples

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Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

Product launch presentation problem slide example

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

Product launch presentation solution and benefits slide

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

Product launch presentation market research slide

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

Product launch presentation interactiv slide

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

How to personalize your decks with Storydoc

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

Product launch presentation social proof slide

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

Product launch presentation marketing strategy slide

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Product launch presentation CTA slide

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. AI product research provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

  • Title slide: Company name, topic, tagline
  • The “Before” picture: No more than three slides with relevant statistics and graphics.
  • The “After” picture: How life looks with your product. Use happy faces.
  • Company introduction: Who you are and what you do (as it applies to them).
  • The “Bridge” slide: Short outcome statements with icons in circles.
  • Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
  • “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

the psychology behind a sales presentation

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

  • Before → Here’s your world…
  • After → Imagine what it would be like if…
  • Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

sales presentation

They then drive home the Before-After-Bridge Formula further with case studies:

sales presentation

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

sales presentation

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

sales presentation

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

  • This is about giving them the end picture, not making a sale
  • The end of the presentation doesn’t mean the end of the conversation
  • Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

sales presentation

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

sales presentation

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

sales presentation example

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

commonthread

Zuora tells a story by:

  • Laying out the reality (the “Before” part of the Before-After-Bridge formula).
  • Asking you a question that you want to answer (the “After”)
  • Giving you hints to help you connect the dots
  • Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

red

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

canvaimage

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

  • What are your ICP’s pain points?
  • What end picture resonates with them?
  • How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

sales presentation pitfalls

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Product Launch Marketing Plan

It seems that you like this template, product launch marketing plan presentation, free google slides theme, powerpoint template, and canva presentation template.

Time to launch the product you have been working on for a long time! Design your marketing plan with these cool presentation templates to make your clients get as excited as you are. Freepik Stories illustrations will make your strategy even more professional and creative.

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  • Uses illustrated concepts from Storyset: editable color, different backgrounds, animated illustrations
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Example Presentation Of Product Powerpoint Presentation Slides

Explore our Example Presentation of Product PowerPoint Presentation Slides. Incorporate these PPT slides to evaluate new product ideas strategies and market trends. The new product introduction compete deck comprises of content ready templates such as product ideas screening, understanding customer needs, understanding customer needs, external and internal sources of new product ideas, product roadmap, category analysis, product lifecycle, tools and techniques, BCG matrix, empathy map kano model, market analysis, product market mapping, competitive strategies, market attractiveness, development and manufacturing plans, marketing launch plan, budgeting template, repositioning strategy, building brand preference, marketing and launch cost analysis, product feasibility review, product quality check, launch monitoring dashboard and more. All slides are easy to customize. Users can add or delete content if needed. Demonstrate new product development strategy with this product Introduction PowerPoint visuals. Download NPI Presentation to successfully introduce and market your latest product or service.

Example Presentation Of Product Powerpoint Presentation Slides

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Presenting Example Presentation of Product PowerPoint Presentation Slides. This deck includes a total of 66 Slides. We have created customizable templates keeping your convenience in mind. Edit the color, text, font style at your ease. Add or delete content if needed. Download PowerPoint templates in both widescreen and standard screen. The presentation is fully supported with Google Slides. It can be easily converted into JPG or PDF format.

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Content of this Powerpoint Presentation

All businesses, small or large, need a mind-blowing presentation to make their presence felt and create a buzz around their products or services. Often, businesses invest a lot of time, effort and resources into their products, but pay little attention (even forget) to prepare for the product presentation. Here’s how SlideTeam can help you!

Master the fundamentals of launching new products and services with SlideTeam’s best-in-class Introduction PPT Templates here.

If you want to communicate the start and the growth of your product to businesses and stakeholders, you should get our hands on our product presentation templates. These templates have attractive designs, colours, and backgrounds and are 100% customizable and editable. These product presentation templates have an easy-to-edit option to assist you in planning and drafting your presentation in a compelling and persuasive format.

Comprehensive knowledge of product introduction approaches is necessary to ensure success through a launch. Find best-in-class product introduction templates with a click here. 

Let’s explore these slides!

Template 1: Product Idea Screening 

powerpoint for product presentation

A product idea screening template is a structured template designed to elevate and prioritize the potential and power of your product. With this template, businesses can systematically assess the feasibility of ideas, viability, and potential success before committing resources to development. Start by introducing your new product and conducting a detailed product review while understanding what the customer needs. Jot down your internal sources of ideas and create a blueprint. Using a product concept screening template helps companies choose which ideas to invest in with excellent, in-depth knowledge, thus raising success rates and lowering instances of failure.

Template 2: New Product Detailed Review 

powerpoint for product presentation

Thoroughly assess and evaluate your product. State a clear and systematic approach to analyse the product advantage, market attractiveness, and other technical feasibilities. Give a succinct overview of the product to emphasize distinctive or creative features that make it stand out from rivals. Analyse the product's performance and its intended purpose or primary function. Analyse the product's perceived benefits about its price to determine its value proposition. Take into account elements like perceived value for the money, cost-effectiveness, and how effectively the product satisfies customer demands and expectations. Check out this template to draft creative and compelling strategies to buckle up your product review game.

Template 3: External Sources of New Product Ideas 

powerpoint for product presentation

Determine and assess prospective outside-the-organization ideas for new products or innovations. This template on external sources of new product ideas assists companies in finding new ideas for product development by leveraging sources such as competitors, suppliers, customers, industry trends, and developing technology. Examine industry reports, market research, and trend assessments to find new market possibilities, customer preferences, and possible market gaps. Examine rival companies’ offerings, tactics, and client feedback to find areas in which your business may innovate and stand out. Be mindful of new technological developments and establish a system or platform for gathering and assessing outside product ideas. Diversify and uncover your untapped opportunities.

Template 4: Internal Sources of New Product Ideas 

powerpoint for product presentation

Generate and evaluate potential innovations that originate within your business. Encourage staff members to submit suggestions for new goods or ways to improve current ones using this template. Welcome ideas and viewpoints among cross-functional teams so they can use backgrounds and experiences to develop creative product ideas. Focus on strategic planning management, innovative group meetings, driving sales force tap into research and development (R&D) efforts, and innovation initiatives within the organization. By leveraging internal sources of new product ideas, organizations can harness creativity and knowledge, and drive innovation. 

Template 5:  Category Analysis of Products 

powerpoint for product presentation

Arrange and categorize data into separate groups with this PPT Template. Use this slide for category analysis to maintain consistency in categorization across contexts, expedite procedures, and make navigation easier. This template makes it easier for businesses to categorize and understand concepts. Discuss price, positioning, consumption drivers, packing formats, and materials. This template helps you navigate, identify, and discover your customers' needs.

Template 6: Porter’s Five Forces model 

powerpoint for product presentation

Use Porter’s Five Forces Model to examine the competitive dynamics of an industry. This model offers an organized method for comprehending the competing forces at work and evaluating an industry's viability from a financial standpoint. Determine how fiercely the industry is competing and, simultaneously, the obstacles to entry for potential new rivals in the market must be considered. Be mindful of elements, such as brand loyalty, legal constraints, access to distribution channels, economies of scale, and capital requirements. Determine the industry suppliers' negotiating leverage. Assess the risk of alternative goods or services from companies outside the sector. Evaluate the possible effects of alternative products on industry profitability and market demand. Determine the strategic ramifications and suggestions derived from Porter's Five Forces analysis. 

Template 7: BCG Matrix for Product Performance 

powerpoint for product presentation

The BCG Matrix Template is a strategic planning tool that businesses can use to evaluate a company's portfolio. Businesses can also share a vivid representation of each product and its unit. Plot each product or business unit according to its relative market share and growth rate onto a matrix of four quadrants. Based on each product or business unit's location inside the BCG matrix, create an action plan outlining each specific strategy and initiative. Establish objectives, deadlines, roles, and resource distributions for the implementation. Reassess the portfolio and make necessary strategy adjustments to adapt to shifting market conditions and opportunities.

Template 8: Competitive Strategies 

powerpoint for product presentation

Use this PPT Template to analyse your competitive business environment and help your enterprise gain a suitable advantage. Analyse your marketing positioning while describing your business and its position in the market compared to its rivals. Establish your value proposition, differentiating tactics, and target market segments. Determine where your business might flourish and provide clients with exceptional value. Design a competitive edge while establishing a low-cost provider strategy, and focus on it to determine which strategy aligns best with your company's resources, capabilities, and market opportunities.

Template 9: Market Attractiveness 

powerpoint for product presentation

Use our market attractiveness template to analyse the market size using revenue, sales volume, or other pertinent data. Assess past growth rates and anticipated growth patterns to determine the market's potential for growth. Determine the significant market dynamics and trends, such as customer preferences, regulatory changes, and technology improvements. Determine areas that require strategic attention and investment and make choices regarding market entry, expansion, and diversification tactics.

Template 10: Digital Marketing Plan

powerpoint for product presentation

This PPT Template on digital marketing plan helps businesses draft and develop a comprehensive roadmap for leveraging digital channels to achieve marketing objectives, engage with target audiences, and drive business growth. Design your content strategy with this marketing plan. Determine which digital channels are the most relevant to the target market and the company's goals. Search engines, social networking sites, email marketing, smartphone apps, and other digital touchpoints are part of this. 

Build Credibility and Trust through Product Launch Presentation 

A well-defined, professional and masterful product presentation makes a good first impression on prospective clients and customers. Prepare yourself to present your positives and good about your product in the best possible way by emphasising salient characteristics, advantages, and value propositions by incorporating these product development PPT Templates. Create credibility and foster trust with stakeholders and the business community. By addressing common problems, showcasing competence, and offering precise and thorough product information, these presentations help firms inspire confidence and trust from potential clients.

PS Do you know that 95% of the new products fail? The answer to be in the 5% that succeed is a product rollout plan. Access these product rollout templates to ensure you always make the right impression.  

Example Presentation Of Product Powerpoint Presentation Slides with all 66 slides:

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Example Presentation Of Product Powerpoint Presentation Slides

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Product Roadmap Presentation Templates

Elevate your product's journey with our dynamic product roadmap powerpoint templates and google slides themes. our slides turn complex plans into compelling visuals. featuring creative infographics like roadmaps, timelines and tables, each editable slide is designed for impact. whether for pitches or updates, our templates guide you to success..

Product Roadmap

  • Vision and Strategy: A product roadmap is a reflection of a product’s strategy and its higher-level goals. It showcases where you aim to go and how you intend to get there. 
  • Prioritization: It assists teams in focusing on priorities, ensuring resources are allocated effectively.
  • Coordination: Roadmaps can align multiple teams - from marketing to development, ensuring everyone works cohesively.
  • Stakeholder Communication: It serves as a communication tool, helping you convey your product plans and progress to stakeholders.
  • Variety for Every Need: Our templates cater to specific needs. Whether it’s a product development roadmap, product marketing, product lifecycle , brand strategy, or highlighting milestones, we've got you covered.
  • Adaptable & Editable: Our product roadmap slides are designed with you in mind. Every element is customizable, ensuring alignment with your brand's aesthetics and message.
  • Cross-Platform Compatibility: Whether you prefer PowerPoint or Google Slides, our templates work flawlessly across both.
  • Cost-Effective: We also offer a collection of free product roadmap PPT templates to help you present your product roadmaps without breaking the bank.

We're here to help you!

What is a product roadmap.

A product roadmap is a source of truth that everyone can rely on to describe a product's vision, direction, priorities, and progress across time. Also, it defines the short- and long-term goals.

What are Product Roadmap Presentation templates?

Product Roadmap Presentation Templates are presentation slides designed with visually appealing charts, graphs, and diagrams to illustrate the vital plans to meet the desired goal on time.

Where can we use these Product Roadmap Presentation Slides?

You can use these Product Roadmap Presentation Slides at the business organization to demonstrate the strategic path to success. Also, it can be used at business meetings, project discussions, team meetings, and project plan presentations.

How can I make Product Roadmap Slides in a presentation?

For most PowerPoint users, creating a presentation template is a straightforward task. Use pre-made or easy-to-use Product Roadmap PowerPoint templates if you are a beginner and need to create a presentation right away.

Who can use Product Roadmap Templates?

Business professionals and project managers can use the Product Status template. It is a vital template to represent the product strategy, review and manage ideas, and discuss the product plans effectively.

Where can I find free PPT Templates?

There is a tonne of free PowerPoint Slides available online. The challenging element is locating the fitting templates for your requirements. The template's design, typeface, themes, background, and styles are things to consider. Therefore, always seek out a trustworthy PowerPoint provider, such as Slide Egg.

Why do we need to use Product Roadmap Presentation Slides?

Product Roadmap Presentation Slides are the best template for setting product development plans. It can efficiently plan and organize important strategic plans to reach the goal.

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Product Comparsion PowerPoint Templates

SlideModel offers Product Comparison PowerPoint templates that business professionals can use to demonstrate product comparisons in front of stakeholders.

These presentation templates have stunning Product Comparison slide designs and Product Comparison backgrounds. Download and edit these templates to ace your presentations and cast a long-lasting impression on your stakeholders.

Featured Templates

2-Arrow Comparison PowerPoint Template

2-Arrow Comparison PowerPoint Template

Comparison Slide Template for PowerPoint with Rating Stars

Comparison Slide Template for PowerPoint with Rating Stars

Dos and Donts PowerPoint Template

Dos and Donts PowerPoint Template

Before and After Comparison PowerPoint Template

Before and After Comparison PowerPoint Template

Latest templates.

Editable Three Circle Venn Diagram for PowerPoint

Venn Diagram PowerPoint Template

3 Pros & 3 Cons Slide Template for Presentation

3 Pros & 3 Cons Slide Template for PowerPoint

Conjoint Analysis PowerPoint Slide

Conjoint Analysis PowerPoint Template

2-Options Comparison Table PPT Slide

2-Options Comparison Table PowerPoint Template

Current State vs Future State Slide Template

Current State vs Future State PowerPoint Template

Compare Two Approaches Template for PowerPoint

Compare Two Approaches PowerPoint Template

Animated Product Catalog Template Slide

Animated Product Catalog PowerPoint Template

Side-by-Side Feature Comparison Slide Presentation Template

Side-by-Side Feature Comparison Slide Template for PowerPoint

Yin and Yang Comparison Slide PowerPoint Slide

Yin and Yang Comparison Slide Template for PowerPoint

Comparative Analysis Template for PowerPoint

Comparative Analysis PowerPoint Template

Cost Comparison PowerPoint Slide

Cost Comparison PowerPoint Template

Editable Animated Comparison Slide for PowerPoint

Animated Comparison Slide Template for PowerPoint

Product Comparison PowerPoint templates are visual assets intended to make key product features and metrics easy to compare at a glance. These product comparison PPT slides typically feature matrices, tables, and charts so presenters can showcase side-by-side the core elements that distinguish between products, either from the same manufacturer or between competitors. For customers, it helps to facilitate decision-making processes between similar products. For marketing professionals or product developers, using these tools allows them to contrast features from competitors in comparison with their product offerings.

With clean layouts and customizable design elements, they can be adapted to fit any brand’s style or presentation requirements. Whether you’re comparing technical specifications, pricing, or performance metrics, these templates make your data accessible and comprehensible, ensuring that your audience can easily follow along and grasp the essential comparisons.

What is Product Comparison?

Product Comparison is a process to compare two or more products or services. This is done to see where an organization stands as compared to their competitors. Moreover, it may also be done to evaluate the strengths and weaknesses of an organization.

Product Comparisons help business professionals make informed decisions for their business processes.

Download SlideModel’s Product Comparison PowerPoint template to demonstrate product comparisons in front of stakeholders.

What is a Product Comparison PowerPoint template?

A Product Comparison PowerPoint template is a presentation template that presenters can use to demonstrate the process of product comparison and showcasing the results to the respective stakeholders. These templates include various charts, graphs, illustrations, and text placeholders that can be personalized by downloading and editing the slides on PowerPoint, Google Slides, or Keynote.

How can a Product Comparison PowerPoint template be used in a presentation?

A Product Comparison PowerPoint template in a presentation by simply downloading and editing the template in your PowerPoint, Google Slides, or Keynote. You can change the colors, text, and pointers in the template and customize it as per your requirements. You can change the size of the presentation to fit your screen or projector as well.

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    Step 8: Determine Follow-Up Questions and Provide Answers. At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product. Typically prospective customers ask questions to know if the product is a right fit for their organization.

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    Free Product Presentation Templates by Visme. Consumers love nothing if not a good story. You may think that your product presentation is supposed to make your offering look as appealing as possible, and to a certain extent that's true. But what you're really trying to do is tell a story. Why is this the right solution for the right consumer ...

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  6. 20 Great Examples of PowerPoint Presentation Design [+ Templates]

    While most presentation design is created in PowerPoint or Keynote, sometimes it's a good idea to try out new tools. Product Launch Template. Product launch is an exciting time at any company. A great PowerPoint presentation for product release will include: Product features; Benefits; Target audience; Pricing; Marketing strategy; Launch timeline

  7. Product Presentation Examples

    A product presentation is a presentation you use to introduce your company's new or renovated product, or a newly developed feature, for people to get to know more about it. In this type of presentation, you'll take your audience through what it is, how it works, and how it helps solve their problems. For example, the Tinder pitch deck and ...

  8. Make a Product Launch Presentation (+ Examples & Templates)

    Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product. Grab one and create your best deck yet. Sales demo presentation. SaaS product business proposal.

  9. Free Online Slide Presentation: PowerPoint

    Generate a presentation outline instantly with Microsoft Copilot for Microsoft 365. Ask for more information or a new slide on your topic directly through Copilot in PowerPoint. Choose from thousands of customizable templates to kickstart your slideshow. Format text and graphics with AI recommendations and prebuilt templates.

  10. Powerpoint Sales Presentation Examples

    On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more. On the other hand, a sales deck is essentially a condensed version of a sales presentation.

  11. PowerPoint design templates

    Create captivating, informative content for PowerPoint in just a few minutes—no graphic design experience needed. Here's how: 1. Find the perfect PowerPoint template. Search for anything—type of template, image, color, —or take a look around by browsing the catalog. Select the template that fits you best, from pitch decks to data ...

  12. Product Features PowerPoint Templates

    Diagrams. 1. 2. Next ». Product features PowerPoint templates can be used to create a great-looking presentation design to showcase the product's appearance, the different components of products, and its features. The extensive collection of PowerPoint templates and product features slides for PowerPoint can help to prepare presentations for ...

  13. 7 Amazing Sales Presentation Examples (& How to Copy Them)

    Tactic #1: Use Logos and Testimonials. Use logos and testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation. Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box. Why It Works: It's called social proof.

  14. Free presentation templates

    Presentation decks can make or break your speech—don't risk boring or unprofessional slides distracting from your message. Set yourself up for success with free, eye-catching presentation templates that don't require graphic design skills to use. Whether you're pitching to investors or sharing a class project, using presentation templates allows you to focus on the content of your work ...

  15. Product Launch Marketing Plan Google Slides & PPT template

    Product Launch Marketing Plan Presentation. Free Google Slides theme, PowerPoint template, and Canva presentation template. Time to launch the product you have been working on for a long time! Design your marketing plan with these cool presentation templates to make your clients get as excited as you are. Freepik Stories illustrations will make ...

  16. Free Product Launch Presentation Templates

    Both PowerPoint and Google Slides offer animation options to make your presentation even more engaging. We deliver PowerPoint presentation templates that solve complex problems in a beautifully uncomplicated way. Find stunning, free product launch PowerPoint templates and Google Slides for your big unveil. Captivate your audience and make your ...

  17. Example Presentation Of Product Powerpoint Presentation Slides

    Presenting Example Presentation of Product PowerPoint Presentation Slides. This deck includes a total of 66 Slides. We have created customizable templates keeping your convenience in mind. Edit the color, text, font style at your ease. Add or delete content if needed. Download PowerPoint templates in both widescreen and standard screen.

  18. Free Product Roadmap PPT Templates And Google Slides

    Product Roadmap Presentation Slides are the best template for setting product development plans. It can efficiently plan and organize important strategic plans to reach the goal. Visit Slide Egg to get predesigned, Free Product Roadmap PowerPoint Templates and Google Slides Themes. Leave a lasting impression on your audience.

  19. Product Comparsion PowerPoint Templates

    Product Comparison PowerPoint templates are visual assets intended to make key product features and metrics easy to compare at a glance. These product comparison PPT slides typically feature matrices, tables, and charts so presenters can showcase side-by-side the core elements that distinguish between products, either from the same manufacturer or between competitors.