White Rose Research Online
Welcome to the shared, open access repository from the Universities of Leeds, Sheffield and York
The repository contains a growing collection of research outputs from across all three Universities.
experimental research in service marketing
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In this article, we present key tenets of good experimental design and provide some practical considerations for industrial marketing researchers. We first discuss how experiments have the ability to asse…
Marketing experiments give you a projection of how well marketing methods will perform before you implement them. Keep reading to learn how to conduct an experiment and discover the types of experiments …
In this article, we present key tenets of good experimental design and provide some practical considerations for industrial marketing researchers. We first discuss how …
This chapter described the relevant steps involved when planning and executing experimental research in marketing. While experimentation is a central type of data …
With this framework, we discuss important problem areas in the design of experiments (e.g., determining the experimental setting, choosing participants). Finally, for …
Experimental studies are crucial in market research in testing hypotheses, evaluating marketing strategies, and understanding consumer behavior. For example, a company may conduct an experiment to determine …
At its core, experimental research is about testing hypotheses with controlled experiments. By carefully creating conditions and collecting data, researchers can learn more about how the world works, and make sure their …
This chapter aims to discuss experimental design in marketing research through a theoretical perspective by providing examples from scholarly articles. The chapter includes …
While experimental research remains one of the main methodological approaches in marketing and their related disciplines such as consumer behavior research (see Simester, 2017; Viglia …