Constructing Hypotheses in Quantitative Research

Hypotheses are the testable statements linked to your research question. Hypotheses bridge the gap from the general question you intend to investigate (i.e., the research question) to concise statements of what you hypothesize the connection between your variables to be. For example, if we were studying the influence of mentoring relationships on first-generation students’ intention to remain at their university, we might have the following research question:

“Does the presence of a mentoring relationship influence first-generation students’ intentions to remain at their university?”

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Although this statement clearly articulates the construct and specific variables we intend to study, we still have not identified exactly what we are testing. We use the hypotheses to make this clear. Specifically, we create null and alternate hypotheses to indicate exactly what we intend to test. In general, the null hypothesis states that there is no observable difference or relationship, and the alternate hypothesis states that there is an observable difference or relationship. In the example above, our hypotheses would be as follows:

Null hypothesis: The presence of a mentoring relationship does not influence first-generation students’ intention to remain at their university.

Alternate hypothesis: The presence of a mentoring relationship influences first-generation students’ intention to remain at their university.

Hypotheses may be worded with or without a direction. As written above, the hypotheses do not have a direction. To give them direction, we would consult previous literature to determine how a mentoring relationship is likely to influence intention to remain in school. If the research indicates that the presence of a mentoring relationship should increase students’ connections to the university and their willingness to remain, our alternate hypothesis would state:

“The presence of a mentoring relationship increases first-generation students’ intention to remain at their university.”

If the research indicates that the presence of a mentoring relationship minimizes students’ desire to make additional connections to the university and in turn decreases their willingness to remain, our alternate hypothesis would state:

“The presence of a mentoring relationship decreases first-generation students’ intention to remain at their university.”

Once you conduct your statistical analysis you will determine if the null hypothesis should be rejected in favor of the alternate hypothesis.

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A Practical Guide to Writing Quantitative and Qualitative Research Questions and Hypotheses in Scholarly Articles

Edward barroga.

1 Department of General Education, Graduate School of Nursing Science, St. Luke’s International University, Tokyo, Japan.

Glafera Janet Matanguihan

2 Department of Biological Sciences, Messiah University, Mechanicsburg, PA, USA.

The development of research questions and the subsequent hypotheses are prerequisites to defining the main research purpose and specific objectives of a study. Consequently, these objectives determine the study design and research outcome. The development of research questions is a process based on knowledge of current trends, cutting-edge studies, and technological advances in the research field. Excellent research questions are focused and require a comprehensive literature search and in-depth understanding of the problem being investigated. Initially, research questions may be written as descriptive questions which could be developed into inferential questions. These questions must be specific and concise to provide a clear foundation for developing hypotheses. Hypotheses are more formal predictions about the research outcomes. These specify the possible results that may or may not be expected regarding the relationship between groups. Thus, research questions and hypotheses clarify the main purpose and specific objectives of the study, which in turn dictate the design of the study, its direction, and outcome. Studies developed from good research questions and hypotheses will have trustworthy outcomes with wide-ranging social and health implications.

INTRODUCTION

Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses. 1 , 2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results. 3 , 4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the inception of novel studies and the ethical testing of ideas. 5 , 6

It is crucial to have knowledge of both quantitative and qualitative research 2 as both types of research involve writing research questions and hypotheses. 7 However, these crucial elements of research are sometimes overlooked; if not overlooked, then framed without the forethought and meticulous attention it needs. Planning and careful consideration are needed when developing quantitative or qualitative research, particularly when conceptualizing research questions and hypotheses. 4

There is a continuing need to support researchers in the creation of innovative research questions and hypotheses, as well as for journal articles that carefully review these elements. 1 When research questions and hypotheses are not carefully thought of, unethical studies and poor outcomes usually ensue. Carefully formulated research questions and hypotheses define well-founded objectives, which in turn determine the appropriate design, course, and outcome of the study. This article then aims to discuss in detail the various aspects of crafting research questions and hypotheses, with the goal of guiding researchers as they develop their own. Examples from the authors and peer-reviewed scientific articles in the healthcare field are provided to illustrate key points.

DEFINITIONS AND RELATIONSHIP OF RESEARCH QUESTIONS AND HYPOTHESES

A research question is what a study aims to answer after data analysis and interpretation. The answer is written in length in the discussion section of the paper. Thus, the research question gives a preview of the different parts and variables of the study meant to address the problem posed in the research question. 1 An excellent research question clarifies the research writing while facilitating understanding of the research topic, objective, scope, and limitations of the study. 5

On the other hand, a research hypothesis is an educated statement of an expected outcome. This statement is based on background research and current knowledge. 8 , 9 The research hypothesis makes a specific prediction about a new phenomenon 10 or a formal statement on the expected relationship between an independent variable and a dependent variable. 3 , 11 It provides a tentative answer to the research question to be tested or explored. 4

Hypotheses employ reasoning to predict a theory-based outcome. 10 These can also be developed from theories by focusing on components of theories that have not yet been observed. 10 The validity of hypotheses is often based on the testability of the prediction made in a reproducible experiment. 8

Conversely, hypotheses can also be rephrased as research questions. Several hypotheses based on existing theories and knowledge may be needed to answer a research question. Developing ethical research questions and hypotheses creates a research design that has logical relationships among variables. These relationships serve as a solid foundation for the conduct of the study. 4 , 11 Haphazardly constructed research questions can result in poorly formulated hypotheses and improper study designs, leading to unreliable results. Thus, the formulations of relevant research questions and verifiable hypotheses are crucial when beginning research. 12

CHARACTERISTICS OF GOOD RESEARCH QUESTIONS AND HYPOTHESES

Excellent research questions are specific and focused. These integrate collective data and observations to confirm or refute the subsequent hypotheses. Well-constructed hypotheses are based on previous reports and verify the research context. These are realistic, in-depth, sufficiently complex, and reproducible. More importantly, these hypotheses can be addressed and tested. 13

There are several characteristics of well-developed hypotheses. Good hypotheses are 1) empirically testable 7 , 10 , 11 , 13 ; 2) backed by preliminary evidence 9 ; 3) testable by ethical research 7 , 9 ; 4) based on original ideas 9 ; 5) have evidenced-based logical reasoning 10 ; and 6) can be predicted. 11 Good hypotheses can infer ethical and positive implications, indicating the presence of a relationship or effect relevant to the research theme. 7 , 11 These are initially developed from a general theory and branch into specific hypotheses by deductive reasoning. In the absence of a theory to base the hypotheses, inductive reasoning based on specific observations or findings form more general hypotheses. 10

TYPES OF RESEARCH QUESTIONS AND HYPOTHESES

Research questions and hypotheses are developed according to the type of research, which can be broadly classified into quantitative and qualitative research. We provide a summary of the types of research questions and hypotheses under quantitative and qualitative research categories in Table 1 .

Quantitative research questionsQuantitative research hypotheses
Descriptive research questionsSimple hypothesis
Comparative research questionsComplex hypothesis
Relationship research questionsDirectional hypothesis
Non-directional hypothesis
Associative hypothesis
Causal hypothesis
Null hypothesis
Alternative hypothesis
Working hypothesis
Statistical hypothesis
Logical hypothesis
Hypothesis-testing
Qualitative research questionsQualitative research hypotheses
Contextual research questionsHypothesis-generating
Descriptive research questions
Evaluation research questions
Explanatory research questions
Exploratory research questions
Generative research questions
Ideological research questions
Ethnographic research questions
Phenomenological research questions
Grounded theory questions
Qualitative case study questions

Research questions in quantitative research

In quantitative research, research questions inquire about the relationships among variables being investigated and are usually framed at the start of the study. These are precise and typically linked to the subject population, dependent and independent variables, and research design. 1 Research questions may also attempt to describe the behavior of a population in relation to one or more variables, or describe the characteristics of variables to be measured ( descriptive research questions ). 1 , 5 , 14 These questions may also aim to discover differences between groups within the context of an outcome variable ( comparative research questions ), 1 , 5 , 14 or elucidate trends and interactions among variables ( relationship research questions ). 1 , 5 We provide examples of descriptive, comparative, and relationship research questions in quantitative research in Table 2 .

Quantitative research questions
Descriptive research question
- Measures responses of subjects to variables
- Presents variables to measure, analyze, or assess
What is the proportion of resident doctors in the hospital who have mastered ultrasonography (response of subjects to a variable) as a diagnostic technique in their clinical training?
Comparative research question
- Clarifies difference between one group with outcome variable and another group without outcome variable
Is there a difference in the reduction of lung metastasis in osteosarcoma patients who received the vitamin D adjunctive therapy (group with outcome variable) compared with osteosarcoma patients who did not receive the vitamin D adjunctive therapy (group without outcome variable)?
- Compares the effects of variables
How does the vitamin D analogue 22-Oxacalcitriol (variable 1) mimic the antiproliferative activity of 1,25-Dihydroxyvitamin D (variable 2) in osteosarcoma cells?
Relationship research question
- Defines trends, association, relationships, or interactions between dependent variable and independent variable
Is there a relationship between the number of medical student suicide (dependent variable) and the level of medical student stress (independent variable) in Japan during the first wave of the COVID-19 pandemic?

Hypotheses in quantitative research

In quantitative research, hypotheses predict the expected relationships among variables. 15 Relationships among variables that can be predicted include 1) between a single dependent variable and a single independent variable ( simple hypothesis ) or 2) between two or more independent and dependent variables ( complex hypothesis ). 4 , 11 Hypotheses may also specify the expected direction to be followed and imply an intellectual commitment to a particular outcome ( directional hypothesis ) 4 . On the other hand, hypotheses may not predict the exact direction and are used in the absence of a theory, or when findings contradict previous studies ( non-directional hypothesis ). 4 In addition, hypotheses can 1) define interdependency between variables ( associative hypothesis ), 4 2) propose an effect on the dependent variable from manipulation of the independent variable ( causal hypothesis ), 4 3) state a negative relationship between two variables ( null hypothesis ), 4 , 11 , 15 4) replace the working hypothesis if rejected ( alternative hypothesis ), 15 explain the relationship of phenomena to possibly generate a theory ( working hypothesis ), 11 5) involve quantifiable variables that can be tested statistically ( statistical hypothesis ), 11 6) or express a relationship whose interlinks can be verified logically ( logical hypothesis ). 11 We provide examples of simple, complex, directional, non-directional, associative, causal, null, alternative, working, statistical, and logical hypotheses in quantitative research, as well as the definition of quantitative hypothesis-testing research in Table 3 .

Quantitative research hypotheses
Simple hypothesis
- Predicts relationship between single dependent variable and single independent variable
If the dose of the new medication (single independent variable) is high, blood pressure (single dependent variable) is lowered.
Complex hypothesis
- Foretells relationship between two or more independent and dependent variables
The higher the use of anticancer drugs, radiation therapy, and adjunctive agents (3 independent variables), the higher would be the survival rate (1 dependent variable).
Directional hypothesis
- Identifies study direction based on theory towards particular outcome to clarify relationship between variables
Privately funded research projects will have a larger international scope (study direction) than publicly funded research projects.
Non-directional hypothesis
- Nature of relationship between two variables or exact study direction is not identified
- Does not involve a theory
Women and men are different in terms of helpfulness. (Exact study direction is not identified)
Associative hypothesis
- Describes variable interdependency
- Change in one variable causes change in another variable
A larger number of people vaccinated against COVID-19 in the region (change in independent variable) will reduce the region’s incidence of COVID-19 infection (change in dependent variable).
Causal hypothesis
- An effect on dependent variable is predicted from manipulation of independent variable
A change into a high-fiber diet (independent variable) will reduce the blood sugar level (dependent variable) of the patient.
Null hypothesis
- A negative statement indicating no relationship or difference between 2 variables
There is no significant difference in the severity of pulmonary metastases between the new drug (variable 1) and the current drug (variable 2).
Alternative hypothesis
- Following a null hypothesis, an alternative hypothesis predicts a relationship between 2 study variables
The new drug (variable 1) is better on average in reducing the level of pain from pulmonary metastasis than the current drug (variable 2).
Working hypothesis
- A hypothesis that is initially accepted for further research to produce a feasible theory
Dairy cows fed with concentrates of different formulations will produce different amounts of milk.
Statistical hypothesis
- Assumption about the value of population parameter or relationship among several population characteristics
- Validity tested by a statistical experiment or analysis
The mean recovery rate from COVID-19 infection (value of population parameter) is not significantly different between population 1 and population 2.
There is a positive correlation between the level of stress at the workplace and the number of suicides (population characteristics) among working people in Japan.
Logical hypothesis
- Offers or proposes an explanation with limited or no extensive evidence
If healthcare workers provide more educational programs about contraception methods, the number of adolescent pregnancies will be less.
Hypothesis-testing (Quantitative hypothesis-testing research)
- Quantitative research uses deductive reasoning.
- This involves the formation of a hypothesis, collection of data in the investigation of the problem, analysis and use of the data from the investigation, and drawing of conclusions to validate or nullify the hypotheses.

Research questions in qualitative research

Unlike research questions in quantitative research, research questions in qualitative research are usually continuously reviewed and reformulated. The central question and associated subquestions are stated more than the hypotheses. 15 The central question broadly explores a complex set of factors surrounding the central phenomenon, aiming to present the varied perspectives of participants. 15

There are varied goals for which qualitative research questions are developed. These questions can function in several ways, such as to 1) identify and describe existing conditions ( contextual research question s); 2) describe a phenomenon ( descriptive research questions ); 3) assess the effectiveness of existing methods, protocols, theories, or procedures ( evaluation research questions ); 4) examine a phenomenon or analyze the reasons or relationships between subjects or phenomena ( explanatory research questions ); or 5) focus on unknown aspects of a particular topic ( exploratory research questions ). 5 In addition, some qualitative research questions provide new ideas for the development of theories and actions ( generative research questions ) or advance specific ideologies of a position ( ideological research questions ). 1 Other qualitative research questions may build on a body of existing literature and become working guidelines ( ethnographic research questions ). Research questions may also be broadly stated without specific reference to the existing literature or a typology of questions ( phenomenological research questions ), may be directed towards generating a theory of some process ( grounded theory questions ), or may address a description of the case and the emerging themes ( qualitative case study questions ). 15 We provide examples of contextual, descriptive, evaluation, explanatory, exploratory, generative, ideological, ethnographic, phenomenological, grounded theory, and qualitative case study research questions in qualitative research in Table 4 , and the definition of qualitative hypothesis-generating research in Table 5 .

Qualitative research questions
Contextual research question
- Ask the nature of what already exists
- Individuals or groups function to further clarify and understand the natural context of real-world problems
What are the experiences of nurses working night shifts in healthcare during the COVID-19 pandemic? (natural context of real-world problems)
Descriptive research question
- Aims to describe a phenomenon
What are the different forms of disrespect and abuse (phenomenon) experienced by Tanzanian women when giving birth in healthcare facilities?
Evaluation research question
- Examines the effectiveness of existing practice or accepted frameworks
How effective are decision aids (effectiveness of existing practice) in helping decide whether to give birth at home or in a healthcare facility?
Explanatory research question
- Clarifies a previously studied phenomenon and explains why it occurs
Why is there an increase in teenage pregnancy (phenomenon) in Tanzania?
Exploratory research question
- Explores areas that have not been fully investigated to have a deeper understanding of the research problem
What factors affect the mental health of medical students (areas that have not yet been fully investigated) during the COVID-19 pandemic?
Generative research question
- Develops an in-depth understanding of people’s behavior by asking ‘how would’ or ‘what if’ to identify problems and find solutions
How would the extensive research experience of the behavior of new staff impact the success of the novel drug initiative?
Ideological research question
- Aims to advance specific ideas or ideologies of a position
Are Japanese nurses who volunteer in remote African hospitals able to promote humanized care of patients (specific ideas or ideologies) in the areas of safe patient environment, respect of patient privacy, and provision of accurate information related to health and care?
Ethnographic research question
- Clarifies peoples’ nature, activities, their interactions, and the outcomes of their actions in specific settings
What are the demographic characteristics, rehabilitative treatments, community interactions, and disease outcomes (nature, activities, their interactions, and the outcomes) of people in China who are suffering from pneumoconiosis?
Phenomenological research question
- Knows more about the phenomena that have impacted an individual
What are the lived experiences of parents who have been living with and caring for children with a diagnosis of autism? (phenomena that have impacted an individual)
Grounded theory question
- Focuses on social processes asking about what happens and how people interact, or uncovering social relationships and behaviors of groups
What are the problems that pregnant adolescents face in terms of social and cultural norms (social processes), and how can these be addressed?
Qualitative case study question
- Assesses a phenomenon using different sources of data to answer “why” and “how” questions
- Considers how the phenomenon is influenced by its contextual situation.
How does quitting work and assuming the role of a full-time mother (phenomenon assessed) change the lives of women in Japan?
Qualitative research hypotheses
Hypothesis-generating (Qualitative hypothesis-generating research)
- Qualitative research uses inductive reasoning.
- This involves data collection from study participants or the literature regarding a phenomenon of interest, using the collected data to develop a formal hypothesis, and using the formal hypothesis as a framework for testing the hypothesis.
- Qualitative exploratory studies explore areas deeper, clarifying subjective experience and allowing formulation of a formal hypothesis potentially testable in a future quantitative approach.

Qualitative studies usually pose at least one central research question and several subquestions starting with How or What . These research questions use exploratory verbs such as explore or describe . These also focus on one central phenomenon of interest, and may mention the participants and research site. 15

Hypotheses in qualitative research

Hypotheses in qualitative research are stated in the form of a clear statement concerning the problem to be investigated. Unlike in quantitative research where hypotheses are usually developed to be tested, qualitative research can lead to both hypothesis-testing and hypothesis-generating outcomes. 2 When studies require both quantitative and qualitative research questions, this suggests an integrative process between both research methods wherein a single mixed-methods research question can be developed. 1

FRAMEWORKS FOR DEVELOPING RESEARCH QUESTIONS AND HYPOTHESES

Research questions followed by hypotheses should be developed before the start of the study. 1 , 12 , 14 It is crucial to develop feasible research questions on a topic that is interesting to both the researcher and the scientific community. This can be achieved by a meticulous review of previous and current studies to establish a novel topic. Specific areas are subsequently focused on to generate ethical research questions. The relevance of the research questions is evaluated in terms of clarity of the resulting data, specificity of the methodology, objectivity of the outcome, depth of the research, and impact of the study. 1 , 5 These aspects constitute the FINER criteria (i.e., Feasible, Interesting, Novel, Ethical, and Relevant). 1 Clarity and effectiveness are achieved if research questions meet the FINER criteria. In addition to the FINER criteria, Ratan et al. described focus, complexity, novelty, feasibility, and measurability for evaluating the effectiveness of research questions. 14

The PICOT and PEO frameworks are also used when developing research questions. 1 The following elements are addressed in these frameworks, PICOT: P-population/patients/problem, I-intervention or indicator being studied, C-comparison group, O-outcome of interest, and T-timeframe of the study; PEO: P-population being studied, E-exposure to preexisting conditions, and O-outcome of interest. 1 Research questions are also considered good if these meet the “FINERMAPS” framework: Feasible, Interesting, Novel, Ethical, Relevant, Manageable, Appropriate, Potential value/publishable, and Systematic. 14

As we indicated earlier, research questions and hypotheses that are not carefully formulated result in unethical studies or poor outcomes. To illustrate this, we provide some examples of ambiguous research question and hypotheses that result in unclear and weak research objectives in quantitative research ( Table 6 ) 16 and qualitative research ( Table 7 ) 17 , and how to transform these ambiguous research question(s) and hypothesis(es) into clear and good statements.

VariablesUnclear and weak statement (Statement 1) Clear and good statement (Statement 2) Points to avoid
Research questionWhich is more effective between smoke moxibustion and smokeless moxibustion?“Moreover, regarding smoke moxibustion versus smokeless moxibustion, it remains unclear which is more effective, safe, and acceptable to pregnant women, and whether there is any difference in the amount of heat generated.” 1) Vague and unfocused questions
2) Closed questions simply answerable by yes or no
3) Questions requiring a simple choice
HypothesisThe smoke moxibustion group will have higher cephalic presentation.“Hypothesis 1. The smoke moxibustion stick group (SM group) and smokeless moxibustion stick group (-SLM group) will have higher rates of cephalic presentation after treatment than the control group.1) Unverifiable hypotheses
Hypothesis 2. The SM group and SLM group will have higher rates of cephalic presentation at birth than the control group.2) Incompletely stated groups of comparison
Hypothesis 3. There will be no significant differences in the well-being of the mother and child among the three groups in terms of the following outcomes: premature birth, premature rupture of membranes (PROM) at < 37 weeks, Apgar score < 7 at 5 min, umbilical cord blood pH < 7.1, admission to neonatal intensive care unit (NICU), and intrauterine fetal death.” 3) Insufficiently described variables or outcomes
Research objectiveTo determine which is more effective between smoke moxibustion and smokeless moxibustion.“The specific aims of this pilot study were (a) to compare the effects of smoke moxibustion and smokeless moxibustion treatments with the control group as a possible supplement to ECV for converting breech presentation to cephalic presentation and increasing adherence to the newly obtained cephalic position, and (b) to assess the effects of these treatments on the well-being of the mother and child.” 1) Poor understanding of the research question and hypotheses
2) Insufficient description of population, variables, or study outcomes

a These statements were composed for comparison and illustrative purposes only.

b These statements are direct quotes from Higashihara and Horiuchi. 16

VariablesUnclear and weak statement (Statement 1)Clear and good statement (Statement 2)Points to avoid
Research questionDoes disrespect and abuse (D&A) occur in childbirth in Tanzania?How does disrespect and abuse (D&A) occur and what are the types of physical and psychological abuses observed in midwives’ actual care during facility-based childbirth in urban Tanzania?1) Ambiguous or oversimplistic questions
2) Questions unverifiable by data collection and analysis
HypothesisDisrespect and abuse (D&A) occur in childbirth in Tanzania.Hypothesis 1: Several types of physical and psychological abuse by midwives in actual care occur during facility-based childbirth in urban Tanzania.1) Statements simply expressing facts
Hypothesis 2: Weak nursing and midwifery management contribute to the D&A of women during facility-based childbirth in urban Tanzania.2) Insufficiently described concepts or variables
Research objectiveTo describe disrespect and abuse (D&A) in childbirth in Tanzania.“This study aimed to describe from actual observations the respectful and disrespectful care received by women from midwives during their labor period in two hospitals in urban Tanzania.” 1) Statements unrelated to the research question and hypotheses
2) Unattainable or unexplorable objectives

a This statement is a direct quote from Shimoda et al. 17

The other statements were composed for comparison and illustrative purposes only.

CONSTRUCTING RESEARCH QUESTIONS AND HYPOTHESES

To construct effective research questions and hypotheses, it is very important to 1) clarify the background and 2) identify the research problem at the outset of the research, within a specific timeframe. 9 Then, 3) review or conduct preliminary research to collect all available knowledge about the possible research questions by studying theories and previous studies. 18 Afterwards, 4) construct research questions to investigate the research problem. Identify variables to be accessed from the research questions 4 and make operational definitions of constructs from the research problem and questions. Thereafter, 5) construct specific deductive or inductive predictions in the form of hypotheses. 4 Finally, 6) state the study aims . This general flow for constructing effective research questions and hypotheses prior to conducting research is shown in Fig. 1 .

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Research questions are used more frequently in qualitative research than objectives or hypotheses. 3 These questions seek to discover, understand, explore or describe experiences by asking “What” or “How.” The questions are open-ended to elicit a description rather than to relate variables or compare groups. The questions are continually reviewed, reformulated, and changed during the qualitative study. 3 Research questions are also used more frequently in survey projects than hypotheses in experiments in quantitative research to compare variables and their relationships.

Hypotheses are constructed based on the variables identified and as an if-then statement, following the template, ‘If a specific action is taken, then a certain outcome is expected.’ At this stage, some ideas regarding expectations from the research to be conducted must be drawn. 18 Then, the variables to be manipulated (independent) and influenced (dependent) are defined. 4 Thereafter, the hypothesis is stated and refined, and reproducible data tailored to the hypothesis are identified, collected, and analyzed. 4 The hypotheses must be testable and specific, 18 and should describe the variables and their relationships, the specific group being studied, and the predicted research outcome. 18 Hypotheses construction involves a testable proposition to be deduced from theory, and independent and dependent variables to be separated and measured separately. 3 Therefore, good hypotheses must be based on good research questions constructed at the start of a study or trial. 12

In summary, research questions are constructed after establishing the background of the study. Hypotheses are then developed based on the research questions. Thus, it is crucial to have excellent research questions to generate superior hypotheses. In turn, these would determine the research objectives and the design of the study, and ultimately, the outcome of the research. 12 Algorithms for building research questions and hypotheses are shown in Fig. 2 for quantitative research and in Fig. 3 for qualitative research.

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EXAMPLES OF RESEARCH QUESTIONS FROM PUBLISHED ARTICLES

  • EXAMPLE 1. Descriptive research question (quantitative research)
  • - Presents research variables to be assessed (distinct phenotypes and subphenotypes)
  • “BACKGROUND: Since COVID-19 was identified, its clinical and biological heterogeneity has been recognized. Identifying COVID-19 phenotypes might help guide basic, clinical, and translational research efforts.
  • RESEARCH QUESTION: Does the clinical spectrum of patients with COVID-19 contain distinct phenotypes and subphenotypes? ” 19
  • EXAMPLE 2. Relationship research question (quantitative research)
  • - Shows interactions between dependent variable (static postural control) and independent variable (peripheral visual field loss)
  • “Background: Integration of visual, vestibular, and proprioceptive sensations contributes to postural control. People with peripheral visual field loss have serious postural instability. However, the directional specificity of postural stability and sensory reweighting caused by gradual peripheral visual field loss remain unclear.
  • Research question: What are the effects of peripheral visual field loss on static postural control ?” 20
  • EXAMPLE 3. Comparative research question (quantitative research)
  • - Clarifies the difference among groups with an outcome variable (patients enrolled in COMPERA with moderate PH or severe PH in COPD) and another group without the outcome variable (patients with idiopathic pulmonary arterial hypertension (IPAH))
  • “BACKGROUND: Pulmonary hypertension (PH) in COPD is a poorly investigated clinical condition.
  • RESEARCH QUESTION: Which factors determine the outcome of PH in COPD?
  • STUDY DESIGN AND METHODS: We analyzed the characteristics and outcome of patients enrolled in the Comparative, Prospective Registry of Newly Initiated Therapies for Pulmonary Hypertension (COMPERA) with moderate or severe PH in COPD as defined during the 6th PH World Symposium who received medical therapy for PH and compared them with patients with idiopathic pulmonary arterial hypertension (IPAH) .” 21
  • EXAMPLE 4. Exploratory research question (qualitative research)
  • - Explores areas that have not been fully investigated (perspectives of families and children who receive care in clinic-based child obesity treatment) to have a deeper understanding of the research problem
  • “Problem: Interventions for children with obesity lead to only modest improvements in BMI and long-term outcomes, and data are limited on the perspectives of families of children with obesity in clinic-based treatment. This scoping review seeks to answer the question: What is known about the perspectives of families and children who receive care in clinic-based child obesity treatment? This review aims to explore the scope of perspectives reported by families of children with obesity who have received individualized outpatient clinic-based obesity treatment.” 22
  • EXAMPLE 5. Relationship research question (quantitative research)
  • - Defines interactions between dependent variable (use of ankle strategies) and independent variable (changes in muscle tone)
  • “Background: To maintain an upright standing posture against external disturbances, the human body mainly employs two types of postural control strategies: “ankle strategy” and “hip strategy.” While it has been reported that the magnitude of the disturbance alters the use of postural control strategies, it has not been elucidated how the level of muscle tone, one of the crucial parameters of bodily function, determines the use of each strategy. We have previously confirmed using forward dynamics simulations of human musculoskeletal models that an increased muscle tone promotes the use of ankle strategies. The objective of the present study was to experimentally evaluate a hypothesis: an increased muscle tone promotes the use of ankle strategies. Research question: Do changes in the muscle tone affect the use of ankle strategies ?” 23

EXAMPLES OF HYPOTHESES IN PUBLISHED ARTICLES

  • EXAMPLE 1. Working hypothesis (quantitative research)
  • - A hypothesis that is initially accepted for further research to produce a feasible theory
  • “As fever may have benefit in shortening the duration of viral illness, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response when taken during the early stages of COVID-19 illness .” 24
  • “In conclusion, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response . The difference in perceived safety of these agents in COVID-19 illness could be related to the more potent efficacy to reduce fever with ibuprofen compared to acetaminophen. Compelling data on the benefit of fever warrant further research and review to determine when to treat or withhold ibuprofen for early stage fever for COVID-19 and other related viral illnesses .” 24
  • EXAMPLE 2. Exploratory hypothesis (qualitative research)
  • - Explores particular areas deeper to clarify subjective experience and develop a formal hypothesis potentially testable in a future quantitative approach
  • “We hypothesized that when thinking about a past experience of help-seeking, a self distancing prompt would cause increased help-seeking intentions and more favorable help-seeking outcome expectations .” 25
  • “Conclusion
  • Although a priori hypotheses were not supported, further research is warranted as results indicate the potential for using self-distancing approaches to increasing help-seeking among some people with depressive symptomatology.” 25
  • EXAMPLE 3. Hypothesis-generating research to establish a framework for hypothesis testing (qualitative research)
  • “We hypothesize that compassionate care is beneficial for patients (better outcomes), healthcare systems and payers (lower costs), and healthcare providers (lower burnout). ” 26
  • Compassionomics is the branch of knowledge and scientific study of the effects of compassionate healthcare. Our main hypotheses are that compassionate healthcare is beneficial for (1) patients, by improving clinical outcomes, (2) healthcare systems and payers, by supporting financial sustainability, and (3) HCPs, by lowering burnout and promoting resilience and well-being. The purpose of this paper is to establish a scientific framework for testing the hypotheses above . If these hypotheses are confirmed through rigorous research, compassionomics will belong in the science of evidence-based medicine, with major implications for all healthcare domains.” 26
  • EXAMPLE 4. Statistical hypothesis (quantitative research)
  • - An assumption is made about the relationship among several population characteristics ( gender differences in sociodemographic and clinical characteristics of adults with ADHD ). Validity is tested by statistical experiment or analysis ( chi-square test, Students t-test, and logistic regression analysis)
  • “Our research investigated gender differences in sociodemographic and clinical characteristics of adults with ADHD in a Japanese clinical sample. Due to unique Japanese cultural ideals and expectations of women's behavior that are in opposition to ADHD symptoms, we hypothesized that women with ADHD experience more difficulties and present more dysfunctions than men . We tested the following hypotheses: first, women with ADHD have more comorbidities than men with ADHD; second, women with ADHD experience more social hardships than men, such as having less full-time employment and being more likely to be divorced.” 27
  • “Statistical Analysis
  • ( text omitted ) Between-gender comparisons were made using the chi-squared test for categorical variables and Students t-test for continuous variables…( text omitted ). A logistic regression analysis was performed for employment status, marital status, and comorbidity to evaluate the independent effects of gender on these dependent variables.” 27

EXAMPLES OF HYPOTHESIS AS WRITTEN IN PUBLISHED ARTICLES IN RELATION TO OTHER PARTS

  • EXAMPLE 1. Background, hypotheses, and aims are provided
  • “Pregnant women need skilled care during pregnancy and childbirth, but that skilled care is often delayed in some countries …( text omitted ). The focused antenatal care (FANC) model of WHO recommends that nurses provide information or counseling to all pregnant women …( text omitted ). Job aids are visual support materials that provide the right kind of information using graphics and words in a simple and yet effective manner. When nurses are not highly trained or have many work details to attend to, these job aids can serve as a content reminder for the nurses and can be used for educating their patients (Jennings, Yebadokpo, Affo, & Agbogbe, 2010) ( text omitted ). Importantly, additional evidence is needed to confirm how job aids can further improve the quality of ANC counseling by health workers in maternal care …( text omitted )” 28
  • “ This has led us to hypothesize that the quality of ANC counseling would be better if supported by job aids. Consequently, a better quality of ANC counseling is expected to produce higher levels of awareness concerning the danger signs of pregnancy and a more favorable impression of the caring behavior of nurses .” 28
  • “This study aimed to examine the differences in the responses of pregnant women to a job aid-supported intervention during ANC visit in terms of 1) their understanding of the danger signs of pregnancy and 2) their impression of the caring behaviors of nurses to pregnant women in rural Tanzania.” 28
  • EXAMPLE 2. Background, hypotheses, and aims are provided
  • “We conducted a two-arm randomized controlled trial (RCT) to evaluate and compare changes in salivary cortisol and oxytocin levels of first-time pregnant women between experimental and control groups. The women in the experimental group touched and held an infant for 30 min (experimental intervention protocol), whereas those in the control group watched a DVD movie of an infant (control intervention protocol). The primary outcome was salivary cortisol level and the secondary outcome was salivary oxytocin level.” 29
  • “ We hypothesize that at 30 min after touching and holding an infant, the salivary cortisol level will significantly decrease and the salivary oxytocin level will increase in the experimental group compared with the control group .” 29
  • EXAMPLE 3. Background, aim, and hypothesis are provided
  • “In countries where the maternal mortality ratio remains high, antenatal education to increase Birth Preparedness and Complication Readiness (BPCR) is considered one of the top priorities [1]. BPCR includes birth plans during the antenatal period, such as the birthplace, birth attendant, transportation, health facility for complications, expenses, and birth materials, as well as family coordination to achieve such birth plans. In Tanzania, although increasing, only about half of all pregnant women attend an antenatal clinic more than four times [4]. Moreover, the information provided during antenatal care (ANC) is insufficient. In the resource-poor settings, antenatal group education is a potential approach because of the limited time for individual counseling at antenatal clinics.” 30
  • “This study aimed to evaluate an antenatal group education program among pregnant women and their families with respect to birth-preparedness and maternal and infant outcomes in rural villages of Tanzania.” 30
  • “ The study hypothesis was if Tanzanian pregnant women and their families received a family-oriented antenatal group education, they would (1) have a higher level of BPCR, (2) attend antenatal clinic four or more times, (3) give birth in a health facility, (4) have less complications of women at birth, and (5) have less complications and deaths of infants than those who did not receive the education .” 30

Research questions and hypotheses are crucial components to any type of research, whether quantitative or qualitative. These questions should be developed at the very beginning of the study. Excellent research questions lead to superior hypotheses, which, like a compass, set the direction of research, and can often determine the successful conduct of the study. Many research studies have floundered because the development of research questions and subsequent hypotheses was not given the thought and meticulous attention needed. The development of research questions and hypotheses is an iterative process based on extensive knowledge of the literature and insightful grasp of the knowledge gap. Focused, concise, and specific research questions provide a strong foundation for constructing hypotheses which serve as formal predictions about the research outcomes. Research questions and hypotheses are crucial elements of research that should not be overlooked. They should be carefully thought of and constructed when planning research. This avoids unethical studies and poor outcomes by defining well-founded objectives that determine the design, course, and outcome of the study.

Disclosure: The authors have no potential conflicts of interest to disclose.

Author Contributions:

  • Conceptualization: Barroga E, Matanguihan GJ.
  • Methodology: Barroga E, Matanguihan GJ.
  • Writing - original draft: Barroga E, Matanguihan GJ.
  • Writing - review & editing: Barroga E, Matanguihan GJ.

Educational resources and simple solutions for your research journey

Research hypothesis: What it is, how to write it, types, and examples

What is a Research Hypothesis: How to Write it, Types, and Examples

how to formulate hypothesis in quantitative research

Any research begins with a research question and a research hypothesis . A research question alone may not suffice to design the experiment(s) needed to answer it. A hypothesis is central to the scientific method. But what is a hypothesis ? A hypothesis is a testable statement that proposes a possible explanation to a phenomenon, and it may include a prediction. Next, you may ask what is a research hypothesis ? Simply put, a research hypothesis is a prediction or educated guess about the relationship between the variables that you want to investigate.  

It is important to be thorough when developing your research hypothesis. Shortcomings in the framing of a hypothesis can affect the study design and the results. A better understanding of the research hypothesis definition and characteristics of a good hypothesis will make it easier for you to develop your own hypothesis for your research. Let’s dive in to know more about the types of research hypothesis , how to write a research hypothesis , and some research hypothesis examples .  

Table of Contents

What is a hypothesis ?  

A hypothesis is based on the existing body of knowledge in a study area. Framed before the data are collected, a hypothesis states the tentative relationship between independent and dependent variables, along with a prediction of the outcome.  

What is a research hypothesis ?  

Young researchers starting out their journey are usually brimming with questions like “ What is a hypothesis ?” “ What is a research hypothesis ?” “How can I write a good research hypothesis ?”   

A research hypothesis is a statement that proposes a possible explanation for an observable phenomenon or pattern. It guides the direction of a study and predicts the outcome of the investigation. A research hypothesis is testable, i.e., it can be supported or disproven through experimentation or observation.     

how to formulate hypothesis in quantitative research

Characteristics of a good hypothesis  

Here are the characteristics of a good hypothesis :  

  • Clearly formulated and free of language errors and ambiguity  
  • Concise and not unnecessarily verbose  
  • Has clearly defined variables  
  • Testable and stated in a way that allows for it to be disproven  
  • Can be tested using a research design that is feasible, ethical, and practical   
  • Specific and relevant to the research problem  
  • Rooted in a thorough literature search  
  • Can generate new knowledge or understanding.  

How to create an effective research hypothesis  

A study begins with the formulation of a research question. A researcher then performs background research. This background information forms the basis for building a good research hypothesis . The researcher then performs experiments, collects, and analyzes the data, interprets the findings, and ultimately, determines if the findings support or negate the original hypothesis.  

Let’s look at each step for creating an effective, testable, and good research hypothesis :  

  • Identify a research problem or question: Start by identifying a specific research problem.   
  • Review the literature: Conduct an in-depth review of the existing literature related to the research problem to grasp the current knowledge and gaps in the field.   
  • Formulate a clear and testable hypothesis : Based on the research question, use existing knowledge to form a clear and testable hypothesis . The hypothesis should state a predicted relationship between two or more variables that can be measured and manipulated. Improve the original draft till it is clear and meaningful.  
  • State the null hypothesis: The null hypothesis is a statement that there is no relationship between the variables you are studying.   
  • Define the population and sample: Clearly define the population you are studying and the sample you will be using for your research.  
  • Select appropriate methods for testing the hypothesis: Select appropriate research methods, such as experiments, surveys, or observational studies, which will allow you to test your research hypothesis .  

Remember that creating a research hypothesis is an iterative process, i.e., you might have to revise it based on the data you collect. You may need to test and reject several hypotheses before answering the research problem.  

How to write a research hypothesis  

When you start writing a research hypothesis , you use an “if–then” statement format, which states the predicted relationship between two or more variables. Clearly identify the independent variables (the variables being changed) and the dependent variables (the variables being measured), as well as the population you are studying. Review and revise your hypothesis as needed.  

An example of a research hypothesis in this format is as follows:  

“ If [athletes] follow [cold water showers daily], then their [endurance] increases.”  

Population: athletes  

Independent variable: daily cold water showers  

Dependent variable: endurance  

You may have understood the characteristics of a good hypothesis . But note that a research hypothesis is not always confirmed; a researcher should be prepared to accept or reject the hypothesis based on the study findings.  

how to formulate hypothesis in quantitative research

Research hypothesis checklist  

Following from above, here is a 10-point checklist for a good research hypothesis :  

  • Testable: A research hypothesis should be able to be tested via experimentation or observation.  
  • Specific: A research hypothesis should clearly state the relationship between the variables being studied.  
  • Based on prior research: A research hypothesis should be based on existing knowledge and previous research in the field.  
  • Falsifiable: A research hypothesis should be able to be disproven through testing.  
  • Clear and concise: A research hypothesis should be stated in a clear and concise manner.  
  • Logical: A research hypothesis should be logical and consistent with current understanding of the subject.  
  • Relevant: A research hypothesis should be relevant to the research question and objectives.  
  • Feasible: A research hypothesis should be feasible to test within the scope of the study.  
  • Reflects the population: A research hypothesis should consider the population or sample being studied.  
  • Uncomplicated: A good research hypothesis is written in a way that is easy for the target audience to understand.  

By following this research hypothesis checklist , you will be able to create a research hypothesis that is strong, well-constructed, and more likely to yield meaningful results.  

Research hypothesis: What it is, how to write it, types, and examples

Types of research hypothesis  

Different types of research hypothesis are used in scientific research:  

1. Null hypothesis:

A null hypothesis states that there is no change in the dependent variable due to changes to the independent variable. This means that the results are due to chance and are not significant. A null hypothesis is denoted as H0 and is stated as the opposite of what the alternative hypothesis states.   

Example: “ The newly identified virus is not zoonotic .”  

2. Alternative hypothesis:

This states that there is a significant difference or relationship between the variables being studied. It is denoted as H1 or Ha and is usually accepted or rejected in favor of the null hypothesis.  

Example: “ The newly identified virus is zoonotic .”  

3. Directional hypothesis :

This specifies the direction of the relationship or difference between variables; therefore, it tends to use terms like increase, decrease, positive, negative, more, or less.   

Example: “ The inclusion of intervention X decreases infant mortality compared to the original treatment .”   

4. Non-directional hypothesis:

While it does not predict the exact direction or nature of the relationship between the two variables, a non-directional hypothesis states the existence of a relationship or difference between variables but not the direction, nature, or magnitude of the relationship. A non-directional hypothesis may be used when there is no underlying theory or when findings contradict previous research.  

Example, “ Cats and dogs differ in the amount of affection they express .”  

5. Simple hypothesis :

A simple hypothesis only predicts the relationship between one independent and another independent variable.  

Example: “ Applying sunscreen every day slows skin aging .”  

6 . Complex hypothesis :

A complex hypothesis states the relationship or difference between two or more independent and dependent variables.   

Example: “ Applying sunscreen every day slows skin aging, reduces sun burn, and reduces the chances of skin cancer .” (Here, the three dependent variables are slowing skin aging, reducing sun burn, and reducing the chances of skin cancer.)  

7. Associative hypothesis:  

An associative hypothesis states that a change in one variable results in the change of the other variable. The associative hypothesis defines interdependency between variables.  

Example: “ There is a positive association between physical activity levels and overall health .”  

8 . Causal hypothesis:

A causal hypothesis proposes a cause-and-effect interaction between variables.  

Example: “ Long-term alcohol use causes liver damage .”  

Note that some of the types of research hypothesis mentioned above might overlap. The types of hypothesis chosen will depend on the research question and the objective of the study.  

how to formulate hypothesis in quantitative research

Research hypothesis examples  

Here are some good research hypothesis examples :  

“The use of a specific type of therapy will lead to a reduction in symptoms of depression in individuals with a history of major depressive disorder.”  

“Providing educational interventions on healthy eating habits will result in weight loss in overweight individuals.”  

“Plants that are exposed to certain types of music will grow taller than those that are not exposed to music.”  

“The use of the plant growth regulator X will lead to an increase in the number of flowers produced by plants.”  

Characteristics that make a research hypothesis weak are unclear variables, unoriginality, being too general or too vague, and being untestable. A weak hypothesis leads to weak research and improper methods.   

Some bad research hypothesis examples (and the reasons why they are “bad”) are as follows:  

“This study will show that treatment X is better than any other treatment . ” (This statement is not testable, too broad, and does not consider other treatments that may be effective.)  

“This study will prove that this type of therapy is effective for all mental disorders . ” (This statement is too broad and not testable as mental disorders are complex and different disorders may respond differently to different types of therapy.)  

“Plants can communicate with each other through telepathy . ” (This statement is not testable and lacks a scientific basis.)  

Importance of testable hypothesis  

If a research hypothesis is not testable, the results will not prove or disprove anything meaningful. The conclusions will be vague at best. A testable hypothesis helps a researcher focus on the study outcome and understand the implication of the question and the different variables involved. A testable hypothesis helps a researcher make precise predictions based on prior research.  

To be considered testable, there must be a way to prove that the hypothesis is true or false; further, the results of the hypothesis must be reproducible.  

Research hypothesis: What it is, how to write it, types, and examples

Frequently Asked Questions (FAQs) on research hypothesis  

1. What is the difference between research question and research hypothesis ?  

A research question defines the problem and helps outline the study objective(s). It is an open-ended statement that is exploratory or probing in nature. Therefore, it does not make predictions or assumptions. It helps a researcher identify what information to collect. A research hypothesis , however, is a specific, testable prediction about the relationship between variables. Accordingly, it guides the study design and data analysis approach.

2. When to reject null hypothesis ?

A null hypothesis should be rejected when the evidence from a statistical test shows that it is unlikely to be true. This happens when the test statistic (e.g., p -value) is less than the defined significance level (e.g., 0.05). Rejecting the null hypothesis does not necessarily mean that the alternative hypothesis is true; it simply means that the evidence found is not compatible with the null hypothesis.  

3. How can I be sure my hypothesis is testable?  

A testable hypothesis should be specific and measurable, and it should state a clear relationship between variables that can be tested with data. To ensure that your hypothesis is testable, consider the following:  

  • Clearly define the key variables in your hypothesis. You should be able to measure and manipulate these variables in a way that allows you to test the hypothesis.  
  • The hypothesis should predict a specific outcome or relationship between variables that can be measured or quantified.   
  • You should be able to collect the necessary data within the constraints of your study.  
  • It should be possible for other researchers to replicate your study, using the same methods and variables.   
  • Your hypothesis should be testable by using appropriate statistical analysis techniques, so you can draw conclusions, and make inferences about the population from the sample data.  
  • The hypothesis should be able to be disproven or rejected through the collection of data.  

4. How do I revise my research hypothesis if my data does not support it?  

If your data does not support your research hypothesis , you will need to revise it or develop a new one. You should examine your data carefully and identify any patterns or anomalies, re-examine your research question, and/or revisit your theory to look for any alternative explanations for your results. Based on your review of the data, literature, and theories, modify your research hypothesis to better align it with the results you obtained. Use your revised hypothesis to guide your research design and data collection. It is important to remain objective throughout the process.  

5. I am performing exploratory research. Do I need to formulate a research hypothesis?  

As opposed to “confirmatory” research, where a researcher has some idea about the relationship between the variables under investigation, exploratory research (or hypothesis-generating research) looks into a completely new topic about which limited information is available. Therefore, the researcher will not have any prior hypotheses. In such cases, a researcher will need to develop a post-hoc hypothesis. A post-hoc research hypothesis is generated after these results are known.  

6. How is a research hypothesis different from a research question?

A research question is an inquiry about a specific topic or phenomenon, typically expressed as a question. It seeks to explore and understand a particular aspect of the research subject. In contrast, a research hypothesis is a specific statement or prediction that suggests an expected relationship between variables. It is formulated based on existing knowledge or theories and guides the research design and data analysis.

7. Can a research hypothesis change during the research process?

Yes, research hypotheses can change during the research process. As researchers collect and analyze data, new insights and information may emerge that require modification or refinement of the initial hypotheses. This can be due to unexpected findings, limitations in the original hypotheses, or the need to explore additional dimensions of the research topic. Flexibility is crucial in research, allowing for adaptation and adjustment of hypotheses to align with the evolving understanding of the subject matter.

8. How many hypotheses should be included in a research study?

The number of research hypotheses in a research study varies depending on the nature and scope of the research. It is not necessary to have multiple hypotheses in every study. Some studies may have only one primary hypothesis, while others may have several related hypotheses. The number of hypotheses should be determined based on the research objectives, research questions, and the complexity of the research topic. It is important to ensure that the hypotheses are focused, testable, and directly related to the research aims.

9. Can research hypotheses be used in qualitative research?

Yes, research hypotheses can be used in qualitative research, although they are more commonly associated with quantitative research. In qualitative research, hypotheses may be formulated as tentative or exploratory statements that guide the investigation. Instead of testing hypotheses through statistical analysis, qualitative researchers may use the hypotheses to guide data collection and analysis, seeking to uncover patterns, themes, or relationships within the qualitative data. The emphasis in qualitative research is often on generating insights and understanding rather than confirming or rejecting specific research hypotheses through statistical testing.

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How to Write a Hypothesis: A Step-by-Step Guide

how to formulate hypothesis in quantitative research

Introduction

An overview of the research hypothesis, different types of hypotheses, variables in a hypothesis, how to formulate an effective research hypothesis, designing a study around your hypothesis.

The scientific method can derive and test predictions as hypotheses. Empirical research can then provide support (or lack thereof) for the hypotheses. Even failure to find support for a hypothesis still represents a valuable contribution to scientific knowledge. Let's look more closely at the idea of the hypothesis and the role it plays in research.

how to formulate hypothesis in quantitative research

As much as the term exists in everyday language, there is a detailed development that informs the word "hypothesis" when applied to research. A good research hypothesis is informed by prior research and guides research design and data analysis , so it is important to understand how a hypothesis is defined and understood by researchers.

What is the simple definition of a hypothesis?

A hypothesis is a testable prediction about an outcome between two or more variables . It functions as a navigational tool in the research process, directing what you aim to predict and how.

What is the hypothesis for in research?

In research, a hypothesis serves as the cornerstone for your empirical study. It not only lays out what you aim to investigate but also provides a structured approach for your data collection and analysis.

Essentially, it bridges the gap between the theoretical and the empirical, guiding your investigation throughout its course.

how to formulate hypothesis in quantitative research

What is an example of a hypothesis?

If you are studying the relationship between physical exercise and mental health, a suitable hypothesis could be: "Regular physical exercise leads to improved mental well-being among adults."

This statement constitutes a specific and testable hypothesis that directly relates to the variables you are investigating.

What makes a good hypothesis?

A good hypothesis possesses several key characteristics. Firstly, it must be testable, allowing you to analyze data through empirical means, such as observation or experimentation, to assess if there is significant support for the hypothesis. Secondly, a hypothesis should be specific and unambiguous, giving a clear understanding of the expected relationship between variables. Lastly, it should be grounded in existing research or theoretical frameworks , ensuring its relevance and applicability.

Understanding the types of hypotheses can greatly enhance how you construct and work with hypotheses. While all hypotheses serve the essential function of guiding your study, there are varying purposes among the types of hypotheses. In addition, all hypotheses stand in contrast to the null hypothesis, or the assumption that there is no significant relationship between the variables .

Here, we explore various kinds of hypotheses to provide you with the tools needed to craft effective hypotheses for your specific research needs. Bear in mind that many of these hypothesis types may overlap with one another, and the specific type that is typically used will likely depend on the area of research and methodology you are following.

Null hypothesis

The null hypothesis is a statement that there is no effect or relationship between the variables being studied. In statistical terms, it serves as the default assumption that any observed differences are due to random chance.

For example, if you're studying the effect of a drug on blood pressure, the null hypothesis might state that the drug has no effect.

Alternative hypothesis

Contrary to the null hypothesis, the alternative hypothesis suggests that there is a significant relationship or effect between variables.

Using the drug example, the alternative hypothesis would posit that the drug does indeed affect blood pressure. This is what researchers aim to prove.

how to formulate hypothesis in quantitative research

Simple hypothesis

A simple hypothesis makes a prediction about the relationship between two variables, and only two variables.

For example, "Increased study time results in better exam scores." Here, "study time" and "exam scores" are the only variables involved.

Complex hypothesis

A complex hypothesis, as the name suggests, involves more than two variables. For instance, "Increased study time and access to resources result in better exam scores." Here, "study time," "access to resources," and "exam scores" are all variables.

This hypothesis refers to multiple potential mediating variables. Other hypotheses could also include predictions about variables that moderate the relationship between the independent variable and dependent variable .

Directional hypothesis

A directional hypothesis specifies the direction of the expected relationship between variables. For example, "Eating more fruits and vegetables leads to a decrease in heart disease."

Here, the direction of heart disease is explicitly predicted to decrease, due to effects from eating more fruits and vegetables. All hypotheses typically specify the expected direction of the relationship between the independent and dependent variable, such that researchers can test if this prediction holds in their data analysis .

how to formulate hypothesis in quantitative research

Statistical hypothesis

A statistical hypothesis is one that is testable through statistical methods, providing a numerical value that can be analyzed. This is commonly seen in quantitative research .

For example, "There is a statistically significant difference in test scores between students who study for one hour and those who study for two."

Empirical hypothesis

An empirical hypothesis is derived from observations and is tested through empirical methods, often through experimentation or survey data . Empirical hypotheses may also be assessed with statistical analyses.

For example, "Regular exercise is correlated with a lower incidence of depression," could be tested through surveys that measure exercise frequency and depression levels.

Causal hypothesis

A causal hypothesis proposes that one variable causes a change in another. This type of hypothesis is often tested through controlled experiments.

For example, "Smoking causes lung cancer," assumes a direct causal relationship.

Associative hypothesis

Unlike causal hypotheses, associative hypotheses suggest a relationship between variables but do not imply causation.

For instance, "People who smoke are more likely to get lung cancer," notes an association but doesn't claim that smoking causes lung cancer directly.

Relational hypothesis

A relational hypothesis explores the relationship between two or more variables but doesn't specify the nature of the relationship.

For example, "There is a relationship between diet and heart health," leaves the nature of the relationship (causal, associative, etc.) open to interpretation.

Logical hypothesis

A logical hypothesis is based on sound reasoning and logical principles. It's often used in theoretical research to explore abstract concepts, rather than being based on empirical data.

For example, "If all men are mortal and Socrates is a man, then Socrates is mortal," employs logical reasoning to make its point.

how to formulate hypothesis in quantitative research

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In any research hypothesis, variables play a critical role. These are the elements or factors that the researcher manipulates, controls, or measures. Understanding variables is essential for crafting a clear, testable hypothesis and for the stages of research that follow, such as data collection and analysis.

In the realm of hypotheses, there are generally two types of variables to consider: independent and dependent. Independent variables are what you, as the researcher, manipulate or change in your study. It's considered the cause in the relationship you're investigating. For instance, in a study examining the impact of sleep duration on academic performance, the independent variable would be the amount of sleep participants get.

Conversely, the dependent variable is the outcome you measure to gauge the effect of your manipulation. It's the effect in the cause-and-effect relationship. The dependent variable thus refers to the main outcome of interest in your study. In the same sleep study example, the academic performance, perhaps measured by exam scores or GPA, would be the dependent variable.

Beyond these two primary types, you might also encounter control variables. These are variables that could potentially influence the outcome and are therefore kept constant to isolate the relationship between the independent and dependent variables . For example, in the sleep and academic performance study, control variables could include age, diet, or even the subject of study.

By clearly identifying and understanding the roles of these variables in your hypothesis, you set the stage for a methodologically sound research project. It helps you develop focused research questions, design appropriate experiments or observations, and carry out meaningful data analysis . It's a step that lays the groundwork for the success of your entire study.

how to formulate hypothesis in quantitative research

Crafting a strong, testable hypothesis is crucial for the success of any research project. It sets the stage for everything from your study design to data collection and analysis . Below are some key considerations to keep in mind when formulating your hypothesis:

  • Be specific : A vague hypothesis can lead to ambiguous results and interpretations . Clearly define your variables and the expected relationship between them.
  • Ensure testability : A good hypothesis should be testable through empirical means, whether by observation , experimentation, or other forms of data analysis.
  • Ground in literature : Before creating your hypothesis, consult existing research and theories. This not only helps you identify gaps in current knowledge but also gives you valuable context and credibility for crafting your hypothesis.
  • Use simple language : While your hypothesis should be conceptually sound, it doesn't have to be complicated. Aim for clarity and simplicity in your wording.
  • State direction, if applicable : If your hypothesis involves a directional outcome (e.g., "increase" or "decrease"), make sure to specify this. You also need to think about how you will measure whether or not the outcome moved in the direction you predicted.
  • Keep it focused : One of the common pitfalls in hypothesis formulation is trying to answer too many questions at once. Keep your hypothesis focused on a specific issue or relationship.
  • Account for control variables : Identify any variables that could potentially impact the outcome and consider how you will control for them in your study.
  • Be ethical : Make sure your hypothesis and the methods for testing it comply with ethical standards , particularly if your research involves human or animal subjects.

how to formulate hypothesis in quantitative research

Designing your study involves multiple key phases that help ensure the rigor and validity of your research. Here we discuss these crucial components in more detail.

Literature review

Starting with a comprehensive literature review is essential. This step allows you to understand the existing body of knowledge related to your hypothesis and helps you identify gaps that your research could fill. Your research should aim to contribute some novel understanding to existing literature, and your hypotheses can reflect this. A literature review also provides valuable insights into how similar research projects were executed, thereby helping you fine-tune your own approach.

how to formulate hypothesis in quantitative research

Research methods

Choosing the right research methods is critical. Whether it's a survey, an experiment, or observational study, the methodology should be the most appropriate for testing your hypothesis. Your choice of methods will also depend on whether your research is quantitative, qualitative, or mixed-methods. Make sure the chosen methods align well with the variables you are studying and the type of data you need.

Preliminary research

Before diving into a full-scale study, it’s often beneficial to conduct preliminary research or a pilot study . This allows you to test your research methods on a smaller scale, refine your tools, and identify any potential issues. For instance, a pilot survey can help you determine if your questions are clear and if the survey effectively captures the data you need. This step can save you both time and resources in the long run.

Data analysis

Finally, planning your data analysis in advance is crucial for a successful study. Decide which statistical or analytical tools are most suited for your data type and research questions . For quantitative research, you might opt for t-tests, ANOVA, or regression analyses. For qualitative research , thematic analysis or grounded theory may be more appropriate. This phase is integral for interpreting your results and drawing meaningful conclusions in relation to your research question.

how to formulate hypothesis in quantitative research

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how to formulate hypothesis in quantitative research

Learn How To Write A Hypothesis For Your Next Research Project!

blog image

Undoubtedly, research plays a crucial role in substantiating or refuting our assumptions. These assumptions act as potential answers to our questions. Such assumptions, also known as hypotheses, are considered key aspects of research. In this blog, we delve into the significance of hypotheses. And provide insights on how to write them effectively. So, let’s dive in and explore the art of writing hypotheses together.

Table of Contents

What is a Hypothesis?

A hypothesis is a crucial starting point in scientific research. It is an educated guess about the relationship between two or more variables. In other words, a hypothesis acts as a foundation for a researcher to build their study.

Here are some examples of well-crafted hypotheses:

  • Increased exposure to natural sunlight improves sleep quality in adults.

A positive relationship between natural sunlight exposure and sleep quality in adult individuals.

  • Playing puzzle games on a regular basis enhances problem-solving abilities in children.

Engaging in frequent puzzle gameplay leads to improved problem-solving skills in children.

  • Students and improved learning hecks.

S tudents using online  paper writing service  platforms (as a learning tool for receiving personalized feedback and guidance) will demonstrate improved writing skills. (compared to those who do not utilize such platforms).

  • The use of APA format in research papers. 

Using the  APA format  helps students stay organized when writing research papers. Organized students can focus better on their topics and, as a result, produce better quality work.

The Building Blocks of a Hypothesis

To better understand the concept of a hypothesis, let’s break it down into its basic components:

  • Variables . A hypothesis involves at least two variables. An independent variable and a dependent variable. The independent variable is the one being changed or manipulated, while the dependent variable is the one being measured or observed.
  • Relationship : A hypothesis proposes a relationship or connection between the variables. This could be a cause-and-effect relationship or a correlation between them.
  • Testability : A hypothesis should be testable and falsifiable, meaning it can be proven right or wrong through experimentation or observation.

Types of Hypotheses

When learning how to write a hypothesis, it’s essential to understand its main types. These include; alternative hypotheses and null hypotheses. In the following section, we explore both types of hypotheses with examples. 

Alternative Hypothesis (H1)

This kind of hypothesis suggests a relationship or effect between the variables. It is the main focus of the study. The researcher wants to either prove or disprove it. Many research divides this hypothesis into two subsections: 

  • Directional 

This type of H1 predicts a specific outcome. Many researchers use this hypothesis to explore the relationship between variables rather than the groups. 

  • Non-directional

You can take a guess from the name. This type of H1 does not provide a specific prediction for the research outcome. 

Here are some examples for your better understanding of how to write a hypothesis.

  • Consuming caffeine improves cognitive performance.  (This hypothesis predicts that there is a positive relationship between caffeine consumption and cognitive performance.)
  • Aerobic exercise leads to reduced blood pressure.  (This hypothesis suggests that engaging in aerobic exercise results in lower blood pressure readings.)
  • Exposure to nature reduces stress levels among employees.  (Here, the hypothesis proposes that employees exposed to natural environments will experience decreased stress levels.)
  • Listening to classical music while studying increases memory retention.  (This hypothesis speculates that studying with classical music playing in the background boosts students’ ability to retain information.)
  • Early literacy intervention improves reading skills in children.  (This hypothesis claims that providing early literacy assistance to children results in enhanced reading abilities.)
  • Time management in nursing students. ( Students who use a  nursing research paper writing service  have more time to focus on their studies and can achieve better grades in other subjects. )

Null Hypothesis (H0)

A null hypothesis assumes no relationship or effect between the variables. If the alternative hypothesis is proven to be false, the null hypothesis is considered to be true. Usually a null hypothesis shows no direct correlation between the defined variables. 

Here are some of the examples

  • The consumption of herbal tea has no effect on sleep quality.  (This hypothesis assumes that herbal tea consumption does not impact the quality of sleep.)
  • The number of hours spent playing video games is unrelated to academic performance.  (Here, the null hypothesis suggests that no relationship exists between video gameplay duration and academic achievement.)
  • Implementing flexible work schedules has no influence on employee job satisfaction.  (This hypothesis contends that providing flexible schedules does not affect how satisfied employees are with their jobs.)
  • Writing ability of a 7th grader is not affected by reading editorial example. ( There is no relationship between reading an  editorial example  and improving a 7th grader’s writing abilities.) 
  • The type of lighting in a room does not affect people’s mood.  (In this null hypothesis, there is no connection between the kind of lighting in a room and the mood of those present.)
  • The use of social media during break time does not impact productivity at work.  (This hypothesis proposes that social media usage during breaks has no effect on work productivity.)

As you learn how to write a hypothesis, remember that aiming for clarity, testability, and relevance to your research question is vital. By mastering this skill, you’re well on your way to conducting impactful scientific research. Good luck!

Importance of a Hypothesis in Research

A well-structured hypothesis is a vital part of any research project for several reasons:

  • It provides clear direction for the study by setting its focus and purpose.
  • It outlines expectations of the research, making it easier to measure results.
  • It helps identify any potential limitations in the study, allowing researchers to refine their approach.

In conclusion, a hypothesis plays a fundamental role in the research process. By understanding its concept and constructing a well-thought-out hypothesis, researchers lay the groundwork for a successful, scientifically sound investigation.

How to Write a Hypothesis?

Here are five steps that you can follow to write an effective hypothesis. 

Step 1: Identify Your Research Question

The first step in learning how to compose a hypothesis is to clearly define your research question. This question is the central focus of your study and will help you determine the direction of your hypothesis.

Step 2: Determine the Variables

When exploring how to write a hypothesis, it’s crucial to identify the variables involved in your study. You’ll need at least two variables:

  • Independent variable : The factor you manipulate or change in your experiment.
  • Dependent variable : The outcome or result you observe or measure, which is influenced by the independent variable.

Step 3: Build the Hypothetical Relationship

In understanding how to compose a hypothesis, constructing the relationship between the variables is key. Based on your research question and variables, predict the expected outcome or connection. This prediction should be specific, testable, and, if possible, expressed in the “If…then” format.

Step 4: Write the Null Hypothesis

When mastering how to write a hypothesis, it’s important to create a null hypothesis as well. The null hypothesis assumes no relationship or effect between the variables, acting as a counterpoint to your primary hypothesis.

Step 5: Review Your Hypothesis

Finally, when learning how to compose a hypothesis, it’s essential to review your hypothesis for clarity, testability, and relevance to your research question. Make any necessary adjustments to ensure it provides a solid basis for your study.

In conclusion, understanding how to write a hypothesis is crucial for conducting successful scientific research. By focusing on your research question and carefully building relationships between variables, you will lay a strong foundation for advancing research and knowledge in your field.

Hypothesis vs. Prediction: What’s the Difference?

Understanding the differences between a hypothesis and a prediction is crucial in scientific research. Often, these terms are used interchangeably, but they have distinct meanings and functions. This segment aims to clarify these differences and explain how to compose a hypothesis correctly, helping you improve the quality of your research projects.

Hypothesis: The Foundation of Your Research

A hypothesis is an educated guess about the relationship between two or more variables. It provides the basis for your research question and is a starting point for an experiment or observational study.

The critical elements for a hypothesis include:

  • Specificity: A clear and concise statement that describes the relationship between variables.
  • Testability: The ability to test the hypothesis through experimentation or observation.

To learn how to write a hypothesis, it’s essential to identify your research question first and then predict the relationship between the variables.

Prediction: The Expected Outcome

A prediction is a statement about a specific outcome you expect to see in your experiment or observational study. It’s derived from the hypothesis and provides a measurable way to test the relationship between variables.

Here’s an example of how to write a hypothesis and a related prediction:

  • Hypothesis: Consuming a high-sugar diet leads to weight gain.
  • Prediction: People who consume a high-sugar diet for six weeks will gain more weight than those who maintain a low-sugar diet during the same period.

Key Differences Between a Hypothesis and a Prediction

While a hypothesis and prediction are both essential components of scientific research, there are some key differences to keep in mind:

  • A hypothesis is an educated guess that suggests a relationship between variables, while a prediction is a specific and measurable outcome based on that hypothesis.
  • A hypothesis can give rise to multiple experiment or observational study predictions.

To conclude, understanding the differences between a hypothesis and a prediction, and learning how to write a hypothesis, are essential steps to form a robust foundation for your research. By creating clear, testable hypotheses along with specific, measurable predictions, you lay the groundwork for scientifically sound investigations.

Here’s a wrap-up for this guide on how to write a hypothesis. We’re confident this article was helpful for many of you. We understand that many students struggle with writing their school research . However, we hope to continue assisting you through our blog tutorial on writing different aspects of academic assignments.

For further information, you can check out our reverent blog or contact our professionals to avail amazing writing services. Paper perk experts tailor assignments to reflect your unique voice and perspectives. Our professionals make sure to stick around till your satisfaction. So what are you waiting for? Pick your required service and order away!

How to write a good hypothesis?

How to write a hypothesis in science, how to write a research hypothesis, how to write a null hypothesis, what is the format for a scientific hypothesis, how do you structure a proper hypothesis, can you provide an example of a hypothesis, what is the ideal hypothesis structure.

The ideal hypothesis structure includes the following;

  • A clear statement of the relationship between variables.
  • testable prediction.
  • falsifiability.

If your hypothesis has all of these, it is both scientifically sound and effective.

How to write a hypothesis for product management?

Writing a hypothesis for product management involves a simple process:

  • First, identify the problem or question you want to address.
  • State your assumption or belief about the solution to that problem. .
  • Make a hypothesis by predicting a specific outcome based on your assumption.
  • Make sure your hypothesis is specific, measurable, and testable.
  • Use experiments, data analysis, or user feedback to validate your hypothesis.
  • Make informed decisions for product improvement.

Following these steps will help you in effectively formulating hypotheses for product management.

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Enago Academy

How to Develop a Good Research Hypothesis

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The story of a research study begins by asking a question. Researchers all around the globe are asking curious questions and formulating research hypothesis. However, whether the research study provides an effective conclusion depends on how well one develops a good research hypothesis. Research hypothesis examples could help researchers get an idea as to how to write a good research hypothesis.

This blog will help you understand what is a research hypothesis, its characteristics and, how to formulate a research hypothesis

Table of Contents

What is Hypothesis?

Hypothesis is an assumption or an idea proposed for the sake of argument so that it can be tested. It is a precise, testable statement of what the researchers predict will be outcome of the study.  Hypothesis usually involves proposing a relationship between two variables: the independent variable (what the researchers change) and the dependent variable (what the research measures).

What is a Research Hypothesis?

Research hypothesis is a statement that introduces a research question and proposes an expected result. It is an integral part of the scientific method that forms the basis of scientific experiments. Therefore, you need to be careful and thorough when building your research hypothesis. A minor flaw in the construction of your hypothesis could have an adverse effect on your experiment. In research, there is a convention that the hypothesis is written in two forms, the null hypothesis, and the alternative hypothesis (called the experimental hypothesis when the method of investigation is an experiment).

Characteristics of a Good Research Hypothesis

As the hypothesis is specific, there is a testable prediction about what you expect to happen in a study. You may consider drawing hypothesis from previously published research based on the theory.

A good research hypothesis involves more effort than just a guess. In particular, your hypothesis may begin with a question that could be further explored through background research.

To help you formulate a promising research hypothesis, you should ask yourself the following questions:

  • Is the language clear and focused?
  • What is the relationship between your hypothesis and your research topic?
  • Is your hypothesis testable? If yes, then how?
  • What are the possible explanations that you might want to explore?
  • Does your hypothesis include both an independent and dependent variable?
  • Can you manipulate your variables without hampering the ethical standards?
  • Does your research predict the relationship and outcome?
  • Is your research simple and concise (avoids wordiness)?
  • Is it clear with no ambiguity or assumptions about the readers’ knowledge
  • Is your research observable and testable results?
  • Is it relevant and specific to the research question or problem?

research hypothesis example

The questions listed above can be used as a checklist to make sure your hypothesis is based on a solid foundation. Furthermore, it can help you identify weaknesses in your hypothesis and revise it if necessary.

Source: Educational Hub

How to formulate a research hypothesis.

A testable hypothesis is not a simple statement. It is rather an intricate statement that needs to offer a clear introduction to a scientific experiment, its intentions, and the possible outcomes. However, there are some important things to consider when building a compelling hypothesis.

1. State the problem that you are trying to solve.

Make sure that the hypothesis clearly defines the topic and the focus of the experiment.

2. Try to write the hypothesis as an if-then statement.

Follow this template: If a specific action is taken, then a certain outcome is expected.

3. Define the variables

Independent variables are the ones that are manipulated, controlled, or changed. Independent variables are isolated from other factors of the study.

Dependent variables , as the name suggests are dependent on other factors of the study. They are influenced by the change in independent variable.

4. Scrutinize the hypothesis

Evaluate assumptions, predictions, and evidence rigorously to refine your understanding.

Types of Research Hypothesis

The types of research hypothesis are stated below:

1. Simple Hypothesis

It predicts the relationship between a single dependent variable and a single independent variable.

2. Complex Hypothesis

It predicts the relationship between two or more independent and dependent variables.

3. Directional Hypothesis

It specifies the expected direction to be followed to determine the relationship between variables and is derived from theory. Furthermore, it implies the researcher’s intellectual commitment to a particular outcome.

4. Non-directional Hypothesis

It does not predict the exact direction or nature of the relationship between the two variables. The non-directional hypothesis is used when there is no theory involved or when findings contradict previous research.

5. Associative and Causal Hypothesis

The associative hypothesis defines interdependency between variables. A change in one variable results in the change of the other variable. On the other hand, the causal hypothesis proposes an effect on the dependent due to manipulation of the independent variable.

6. Null Hypothesis

Null hypothesis states a negative statement to support the researcher’s findings that there is no relationship between two variables. There will be no changes in the dependent variable due the manipulation of the independent variable. Furthermore, it states results are due to chance and are not significant in terms of supporting the idea being investigated.

7. Alternative Hypothesis

It states that there is a relationship between the two variables of the study and that the results are significant to the research topic. An experimental hypothesis predicts what changes will take place in the dependent variable when the independent variable is manipulated. Also, it states that the results are not due to chance and that they are significant in terms of supporting the theory being investigated.

Research Hypothesis Examples of Independent and Dependent Variables

Research Hypothesis Example 1 The greater number of coal plants in a region (independent variable) increases water pollution (dependent variable). If you change the independent variable (building more coal factories), it will change the dependent variable (amount of water pollution).
Research Hypothesis Example 2 What is the effect of diet or regular soda (independent variable) on blood sugar levels (dependent variable)? If you change the independent variable (the type of soda you consume), it will change the dependent variable (blood sugar levels)

You should not ignore the importance of the above steps. The validity of your experiment and its results rely on a robust testable hypothesis. Developing a strong testable hypothesis has few advantages, it compels us to think intensely and specifically about the outcomes of a study. Consequently, it enables us to understand the implication of the question and the different variables involved in the study. Furthermore, it helps us to make precise predictions based on prior research. Hence, forming a hypothesis would be of great value to the research. Here are some good examples of testable hypotheses.

More importantly, you need to build a robust testable research hypothesis for your scientific experiments. A testable hypothesis is a hypothesis that can be proved or disproved as a result of experimentation.

Importance of a Testable Hypothesis

To devise and perform an experiment using scientific method, you need to make sure that your hypothesis is testable. To be considered testable, some essential criteria must be met:

  • There must be a possibility to prove that the hypothesis is true.
  • There must be a possibility to prove that the hypothesis is false.
  • The results of the hypothesis must be reproducible.

Without these criteria, the hypothesis and the results will be vague. As a result, the experiment will not prove or disprove anything significant.

What are your experiences with building hypotheses for scientific experiments? What challenges did you face? How did you overcome these challenges? Please share your thoughts with us in the comments section.

Frequently Asked Questions

The steps to write a research hypothesis are: 1. Stating the problem: Ensure that the hypothesis defines the research problem 2. Writing a hypothesis as an 'if-then' statement: Include the action and the expected outcome of your study by following a ‘if-then’ structure. 3. Defining the variables: Define the variables as Dependent or Independent based on their dependency to other factors. 4. Scrutinizing the hypothesis: Identify the type of your hypothesis

Hypothesis testing is a statistical tool which is used to make inferences about a population data to draw conclusions for a particular hypothesis.

Hypothesis in statistics is a formal statement about the nature of a population within a structured framework of a statistical model. It is used to test an existing hypothesis by studying a population.

Research hypothesis is a statement that introduces a research question and proposes an expected result. It forms the basis of scientific experiments.

The different types of hypothesis in research are: • Null hypothesis: Null hypothesis is a negative statement to support the researcher’s findings that there is no relationship between two variables. • Alternate hypothesis: Alternate hypothesis predicts the relationship between the two variables of the study. • Directional hypothesis: Directional hypothesis specifies the expected direction to be followed to determine the relationship between variables. • Non-directional hypothesis: Non-directional hypothesis does not predict the exact direction or nature of the relationship between the two variables. • Simple hypothesis: Simple hypothesis predicts the relationship between a single dependent variable and a single independent variable. • Complex hypothesis: Complex hypothesis predicts the relationship between two or more independent and dependent variables. • Associative and casual hypothesis: Associative and casual hypothesis predicts the relationship between two or more independent and dependent variables. • Empirical hypothesis: Empirical hypothesis can be tested via experiments and observation. • Statistical hypothesis: A statistical hypothesis utilizes statistical models to draw conclusions about broader populations.

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Wow! You really simplified your explanation that even dummies would find it easy to comprehend. Thank you so much.

Thanks a lot for your valuable guidance.

I enjoy reading the post. Hypotheses are actually an intrinsic part in a study. It bridges the research question and the methodology of the study.

Useful piece!

This is awesome.Wow.

It very interesting to read the topic, can you guide me any specific example of hypothesis process establish throw the Demand and supply of the specific product in market

Nicely explained

It is really a useful for me Kindly give some examples of hypothesis

It was a well explained content ,can you please give me an example with the null and alternative hypothesis illustrated

clear and concise. thanks.

So Good so Amazing

Good to learn

Thanks a lot for explaining to my level of understanding

Explained well and in simple terms. Quick read! Thank you

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Quantitative Research in Mass Communications : R and RStudio

7 formulating research questions and hypotheses, 7.1 introduction to research questions and hypotheses.

In the realm of academic research, particularly within the field of mass communications, the formulation of research questions and hypotheses is a foundational step that sets the direction and scope of a study. These elements are crucial not only for guiding the research process but also for defining the study’s objectives and expectations. This section highlights the significance of research questions and hypotheses and elucidates the role they play in framing a study.

The Importance of Research Questions and Hypotheses in Guiding Research

Defining the Research Focus: Research questions serve as the cornerstone of any study, clearly outlining the specific issue or phenomenon that the research aims to explore. They help narrow down the broad area of interest into a focused inquiry that can be systematically investigated.

Guiding Methodology: The nature of the research question—whether it seeks to describe, compare, or determine cause and effect—directly influences the choice of research design, methods, and analysis techniques. Well-formulated questions ensure that the research methodology is appropriately aligned with the study’s objectives.

Facilitating Hypothesis Formulation: In quantitative research, hypotheses often stem from the research questions, proposing specific predictions or expectations based on theoretical foundations or previous studies. Hypotheses provide a testable statement that guides the empirical investigation and analysis.

7.1.1 Overview of the Role These Elements Play in Framing a Study

Structuring the Research Framework: Together, research questions and hypotheses establish the conceptual framework for a study, defining its boundaries and specifying the variables of interest. This framework serves as a blueprint, guiding all subsequent steps of the research process.

Informing Literature Review: Research questions and hypotheses inform the scope and focus of the literature review, directing attention to relevant theories, concepts, and empirical findings. This ensures that the review is tightly integrated with the study’s aims and contributes to building a solid theoretical foundation.

Determining Data Collection and Analysis: The formulation of research questions and hypotheses has direct implications for data collection methods, sampling strategies, and analytical techniques. They dictate what data are needed, how they should be collected, and the statistical tests or analytical approaches required to address the research questions and test the hypotheses.

Communicating the Study’s Purpose: Research questions and hypotheses effectively communicate the purpose and direction of the study to the academic community, stakeholders, and the broader public. They articulate the study’s contribution to knowledge, its relevance to theoretical debates or practical issues, and the potential implications of the findings.

In summary, research questions and hypotheses are indispensable components of the research process, serving as the guiding light for the entire study. They provide clarity, direction, and purpose, ensuring that the research is coherent, focused, and methodologically sound. By meticulously crafting these elements, researchers in mass communications lay the groundwork for meaningful and impactful studies that advance our understanding of complex media landscapes and communication dynamics.

7.2 Understanding Research Questions

Research questions are the foundation of any scholarly inquiry, guiding the direction and focus of the study. In mass communications research, where topics can range from analyzing media effects to understanding audience behaviors, formulating effective research questions is crucial for defining the scope and objectives of a study. This section delves into the definition and characteristics of a good research question, distinguishes between exploratory and descriptive research questions, and discusses strategies for developing clear and focused questions.

Definition and Characteristics of a Good Research Question

Definition: A research question is a clearly formulated question that outlines the issue or problem your study aims to address. It sets the stage for the research design, data collection, and analysis, directing the inquiry toward a specific goal.

Characteristics of a Good Research Question:

  • Clarity: It should be clearly stated, avoiding ambiguity and ensuring that the research focus is understandable to others.
  • Relevance: The question should be significant to the field of study, addressing gaps in the literature or emerging issues in mass communications.
  • Researchability: It must be possible to answer the question through empirical investigation, using available research methods and tools.
  • Specificity: A good question is specific, targeting a particular aspect of the broader topic to make the research manageable and focused.

Distinction Between Exploratory and Descriptive Research Questions

Exploratory Research Questions: These questions are used when little is known about the topic or phenomenon. Exploratory questions aim to investigate and gain insights into a subject, seeking to understand how or why something happens. In mass communications, an exploratory question might ask, “How do emerging social media platforms influence political engagement among young adults?”

Descriptive Research Questions: Descriptive questions aim to describe the characteristics or features of a subject. They are used when the goal is to provide an accurate representation or count of a phenomenon. A descriptive research question in mass communications might be, “What are the predominant themes in news coverage of environmental issues?”

Developing Clear and Focused Research Questions

  • Specificity: Your research question should be narrowly tailored to address a specific issue within the broader field of mass communications. This specificity helps in defining the study’s scope and focusing the research efforts.
  • Feasibility: Consider the practical aspects of answering your research question, including the availability of data, time constraints, and resource limitations. A feasible question is one that can be realistically investigated within the parameters of your study.
  • Literature Review: Conduct a thorough review of existing research to identify gaps or unresolved questions in the field. This can inspire focused and relevant research questions.
  • Consultation: Discuss your ideas with peers, mentors, or experts in mass communications. Feedback can help refine your questions and ensure they are both specific and feasible.
  • Pilot Studies: Small-scale pilot studies or preliminary investigations can provide insights that help in formulating or refining your research questions.

Crafting clear and focused research questions is a critical step in the research process, setting the stage for meaningful and impactful inquiry. By ensuring that your questions are specific, feasible, and relevant to the field of mass communications, you lay the groundwork for a study that can contribute valuable insights to our understanding of media and communication phenomena.

7.3 Types of Research Questions

In the pursuit of scientific inquiry within mass communications, research questions serve as the navigational compass guiding the research process. These questions can be broadly categorized into two types: nondirectional and directional. Each type serves a distinct purpose and is formulated based on the nature of the study and the specific objectives the researcher aims to achieve. This section explores the definitions, uses, and strategies for crafting both nondirectional and directional research questions.

Nondirectional Research Questions

Definition: Nondirectional research questions are open-ended queries that explore the existence of a relationship between variables without specifying the anticipated direction of this relationship. They are used when the literature does not strongly suggest which outcome is expected or when exploring new or under-researched areas.

When to Use Them: Employ nondirectional questions when previous research is inconclusive, conflicting, or absent. They are particularly useful in exploratory studies where the aim is to uncover patterns, relationships, or phenomena without presupposing outcomes.

Crafting Questions:

  • Focus on Exploration: Phrase your question to emphasize exploration, such as “Is there a relationship between social media usage and political participation among young adults?”
  • Avoid Implied Direction: Ensure the wording does not inadvertently suggest a presumed direction of the relationship. The question should remain open to any outcome, whether positive, negative, or neutral.

Directional Research Questions

Definition: Directional research questions specify the expected direction of the relationship between variables. These questions are based on predictions that are often derived from theoretical frameworks or existing literature.

Purposes: Directional questions are used when there is sufficient theoretical or empirical basis to hypothesize a particular outcome. They guide the research towards testing specific hypotheses, making them suitable for studies aiming to confirm or refute theoretical predictions.

Formulating Questions:

  • Specify Expected Outcomes: Clearly articulate the anticipated direction of the relationship in the question. For example, “Does increased exposure to environmental news lead to higher levels of environmental activism among viewers?”
  • Ground in Literature: Ensure that the directionality implied by your question is supported by theoretical rationales or empirical evidence from previous research. This alignment strengthens the justification for expecting a particular outcome.

7.4 Strategies for Formulating Research Questions

Regardless of the type, crafting effective research questions requires a deep understanding of the topic at hand, a thorough review of the existing literature, and a clear articulation of the research’s goals. Here are some strategies to consider:

  • Engage with Current Research: Immerse yourself in the latest studies and debates within the field of mass communications to identify trends, gaps, and areas ripe for investigation.
  • Consult Theoretical Frameworks: Draw on established theories to guide the formulation of your questions, whether seeking to explore uncharted territory (nondirectional) or test specific propositions (directional).
  • Iterative Refinement: Research questions often evolve during the initial stages of a study. Be prepared to refine your questions as you delve deeper into the literature and sharpen your study’s focus.

By thoughtfully selecting the type of research question that best suits the aims and scope of your study, you lay a solid foundation for a coherent, rigorous, and insightful exploration of mass communications phenomena.

7.5 Operationalization of Concepts

Operationalization is a critical process in the research design phase, particularly in quantitative studies within the realm of mass communications. It involves defining the abstract concepts or variables in measurable terms, determining how they will be observed, measured, or manipulated within the study. This section outlines the essence of operationalization, its pivotal role in research, the steps involved in operationalizing variables, and provides examples pertinent to mass communications research.

Defining Operationalization and Its Significance in Research

Definition: Operationalization is the process by which researchers define how to measure or manipulate the variables of interest in a study. It transforms theoretical constructs into measurable indicators, allowing for empirical observation and quantitative analysis.

Significance: The operationalization of concepts is fundamental to ensuring the reliability and validity of a study. By clearly specifying how variables are measured, researchers enable the replication of the study, enhance the clarity and coherence of their research design, and facilitate the objective analysis of findings.

Steps to Operationalize Variables

Identify the Key Concepts: Begin by clearly identifying the key concepts or variables you intend to study. In mass communications, this might include phenomena like media influence, audience engagement, or digital literacy.

Define the Variables Conceptually: Provide clear, conceptual definitions for each variable, drawing on existing literature or theoretical frameworks to delineate the boundaries of the concept.

Specify the Variables Operationally: Decide on the specific operations, techniques, or instruments you will use to measure or manipulate each variable. This includes determining the type of data to be collected, the scale of measurement, and the method of data collection.

Develop or Select Measurement Instruments: Choose or develop instruments that accurately measure your operationalized variables. This could involve creating surveys, designing experiments, or developing coding schemes for content analysis.

Pilot Test: Conduct a pilot test of your measurement instruments to ensure they effectively capture the operationalized variables. Adjustments based on feedback from the pilot test can improve the reliability and validity of the measures.

Examples of Operationalizing Common Variables in Mass Communications Research

Audience Engagement: Conceptually defined as the level of interaction and involvement an individual has with media content. Operationally, it could be measured through the number of social media shares, comments, or time spent viewing content.

Media Influence on Public Opinion: Conceptually, this refers to the impact media content has on shaping individuals’ attitudes and beliefs. Operationally, it could be measured by changes in attitudes before and after exposure to specific media messages, using pretest-posttest surveys.

Digital Literacy: Conceptually defined as the ability to find, evaluate, create, and communicate information using digital technologies. Operationally, digital literacy could be measured through a questionnaire assessing skills in these areas, with items rated on a Likert scale.

Operationalization is a cornerstone of rigorous research methodology, bridging the gap between theoretical concepts and empirical evidence. By meticulously defining and measuring variables, researchers in mass communications can ground their studies in observable reality, enhancing the validity of their findings and contributing meaningful insights into the complex dynamics of media and communication.

7.6 Developing Hypotheses

In the framework of quantitative research, particularly within the expansive field of mass communications, hypotheses serve as pivotal elements that further refine and operationalize the research questions. This section elucidates the definition and function of hypotheses in quantitative research, explores the relationship between research questions and hypotheses, and outlines the criteria that make a hypothesis testable.

Definition and Function of Hypotheses in Quantitative Research

Definition: A hypothesis is a predictive statement that proposes a possible outcome or relationship between two or more variables. It is grounded in theory or prior empirical findings and serves as a basis for scientific inquiry.

Function: The primary function of a hypothesis is to provide a specific, testable proposition derived from the broader research question. Hypotheses guide the research design, data collection, and analysis process, offering a clear focus for empirical investigation. They enable researchers to apply statistical methods to test the proposed relationships or effects, thereby contributing to the accumulation of scientific knowledge.

The Relationship Between Research Questions and Hypotheses

From Questions to Hypotheses: Research questions set the stage for the research by identifying the key phenomena or relationships of interest. Hypotheses take this a step further by specifying the expected direction or nature of these relationships based on theoretical or empirical groundwork. Essentially, while research questions identify “what” the study aims to explore, hypotheses propose “how” these explorations will unfold.

Complementarity: Research questions and hypotheses are complementary, with the former providing a broad inquiry framework and the latter offering a focused, conjectural answer that can be empirically tested. This synergy ensures that the research is both guided by curiosity and anchored in a framework that facilitates systematic investigation.

Criteria for a Testable Hypothesis

For a hypothesis to effectively contribute to the research process, it must be testable. The following criteria are essential for constructing a hypothesis that can be empirically evaluated:

Specificity: A testable hypothesis must clearly and specifically define the variables involved and the expected relationship between them. This clarity ensures that the hypothesis can be directly linked to observable and measurable outcomes.

Empirical Referents: The variables within the hypothesis must have empirical referents – that is, they must be capable of being measured or manipulated in the real world. This allows the hypothesis to be subjected to empirical testing.

Predictive Nature: A testable hypothesis should make a predictive statement about the expected outcome of the study, enabling the research to confirm or refute the proposed relationship or effect based on empirical evidence.

Grounding in Theory or Prior Research: The hypothesis should be grounded in existing theoretical frameworks or empirical findings, providing a rationale for the expected relationship or outcome. This grounding not only lends credibility to the hypothesis but also ensures that it contributes to the ongoing academic discourse.

Falsifiability: Finally, a testable hypothesis must be falsifiable. This means it should be possible to conceive of an outcome that would contradict the hypothesis, allowing for the possibility of it being disproven through empirical evidence.

Developing well-crafted hypotheses is a critical step in the quantitative research process, particularly in mass communications, where the rapid evolution of media technologies and platforms continually opens new avenues for inquiry. By adhering to these criteria, researchers can ensure that their hypotheses are not only testable but also meaningful, contributing valuable insights to our understanding of complex media landscapes and their impacts on society.

7.7 Types of Hypotheses

In the empirical research landscape, especially within the domain of mass communications, hypotheses are indispensable tools that guide the investigative process. They are typically categorized into null hypotheses and alternative hypotheses, each serving a distinct role in framing the research inquiry. This section provides definitions for these two types of hypotheses, discusses their roles in research, and offers guidance on formulating them effectively.

Null Hypotheses (H0)

Definition: The null hypothesis (H0) posits that there is no difference, effect, or relationship between the variables under investigation. It represents a statement of skepticism or neutrality, suggesting that any observed differences or relationships in the data are due to chance rather than a systematic effect.

Role in Research: The null hypothesis serves as a benchmark for testing the existence of an effect or relationship. By attempting to disprove or reject the null hypothesis through statistical analysis, researchers can provide evidence supporting the presence of a meaningful effect or relationship. The null hypothesis is foundational in hypothesis testing, enabling researchers to apply statistical methods to determine the likelihood that observed data could have occurred under the null condition.

Formulating Null Hypotheses: Null hypotheses are formulated as statements of no difference or no relationship. For example, in a study examining the impact of social media usage on political engagement, a null hypothesis might state, “There is no difference in political engagement levels between users and non-users of social media.”

Alternative Hypotheses (H1)

Definition: The alternative hypothesis (H1) is the counter proposition to the null hypothesis. It posits that there is a significant difference, effect, or relationship between the variables being studied. The alternative hypothesis reflects the researcher’s theoretical expectation or prediction about the outcome of the study.

Complementing Null Hypotheses: The alternative hypothesis directly complements the null hypothesis by specifying the expected effect or relationship that the research aims to demonstrate. While the null hypothesis posits the absence of an effect, the alternative hypothesis asserts its presence, guiding the direction of the study’s empirical investigation.

Crafting Alternative Hypotheses: Alternative hypotheses are crafted to predict specific outcomes based on the research question and theoretical framework. They should clearly articulate the anticipated direction or nature of the relationship or difference between variables. Continuing the earlier example, an alternative hypothesis might state, “Users of social media exhibit higher levels of political engagement than non-users.”

7.8 Strategic Formulation of Hypotheses

The formulation of null and alternative hypotheses is a strategic exercise that sets the stage for empirical testing. Effective hypotheses are:

  • Specific and Concise: Clearly define the variables and the expected relationship or difference, avoiding ambiguity.
  • Empirically Testable: Ensure that the hypotheses can be tested using available research methods and data.
  • Theoretically Grounded: Base your hypotheses on existing literature, theories, or preliminary evidence, providing a rationale for the expected outcomes.

In mass communications research, where the interplay of media, technology, and society offers a rich tapestry of phenomena to explore, the thoughtful formulation of null and alternative hypotheses is crucial. It not only delineates the scope of the investigation but also ensures that the research contributes meaningful insights into the dynamics of communication processes and their impacts.

7.9 Directional and Nondirectional Hypotheses

In the nuanced world of quantitative research, particularly within the field of mass communications, hypotheses serve as a bridge between theoretical inquiry and empirical investigation. They are typically formulated as either directional or nondirectional, each with specific implications for the study’s design and analysis. This section clarifies the distinction between these two types of hypotheses and provides guidance on when to use each, complemented by examples from mass communications research.

Understanding the Distinction and When to Use Each Type

Directional Hypotheses: Directional hypotheses specify the expected direction of the relationship or difference between variables. They are based on theoretical predictions or empirical evidence suggesting a particular outcome. Directional hypotheses are used when prior research or theory provides a strong basis for anticipating the direction of the effect.

Nondirectional Hypotheses: Nondirectional hypotheses indicate that a relationship or difference exists between variables but do not specify the direction. They are appropriate when there is uncertainty about the expected outcome or when previous studies have yielded mixed or inconclusive results.

Examples of Both Directional and Nondirectional Hypotheses in Mass Communications Research

  • “Individuals who frequently engage with news content on social media platforms will exhibit higher levels of political awareness than those who do not engage with news content on these platforms.” This hypothesis predicts a specific direction of the relationship between social media news engagement and political awareness.
  • “Exposure to environmental documentaries will increase viewers’ concern for environmental issues more than exposure to traditional news coverage of the same issues.” This hypothesis specifies an expected difference in the effect of two types of media content on environmental concern.
  • “There is a relationship between the frequency of smartphone use for social media and the level of social isolation experienced by young adults.” This hypothesis suggests a relationship exists but does not predict whether more frequent use increases or decreases social isolation.
  • “The introduction of interactive digital learning tools in communication courses affects students’ academic performance.” This hypothesis indicates that an effect is expected but does not specify whether the effect is positive or negative on academic performance.

7.10 Deciding Between Directional and Nondirectional Hypotheses

The choice between directional and nondirectional hypotheses hinges on several factors:

  • Theoretical Basis: Strong theoretical foundations or extensive empirical evidence supporting a specific outcome favor the use of directional hypotheses.
  • Research Objectives: Exploratory studies aiming to identify patterns or relationships might initially employ nondirectional hypotheses, especially in emerging areas of mass communications where less is known.
  • Statistical Considerations: Directional hypotheses allow for more focused statistical tests (e.g., one-tailed tests), which can be more powerful in detecting specified effects. However, they require a strong justification for predicting the direction of the effect.

By carefully considering these factors, researchers in mass communications can effectively choose the type of hypothesis that best suits their study’s objectives and theoretical framework. Whether directional or nondirectional, the formulation of hypotheses is a critical step in the research process, guiding empirical inquiry and contributing to the advancement of knowledge in the dynamic field of mass communications.

7.11 Criteria for Good Research Questions and Hypotheses

In the rigorous academic landscape of mass communications research, the construction of research questions and hypotheses serves as the bedrock upon which studies are built and conducted. These foundational elements not only guide the direction of the research but also determine its scope, focus, and potential contribution to the field. To ensure the effectiveness and integrity of research, certain criteria must be met. This section outlines the essential qualities of good research questions and hypotheses: clarity and precision, relevance to the field of study, and researchability with empirical testing potential.

Clarity and Precision

Definition: Clarity in research questions and hypotheses means that they are stated in a straightforward and unambiguous manner, easily understood by those within and outside the field. Precision involves the specific delineation of the variables and constructs involved, leaving no room for misinterpretation.

Importance: Clear and precise formulations allow for a focused investigation, guiding the research design, data collection, and analysis process. They ensure that the study addresses the intended concepts and relationships directly and effectively.

Strategies for Achieving Clarity and Precision:

  • Use specific, defined terms and avoid jargon that may not be universally understood.
  • Clearly specify the variables or phenomena being studied and their expected relationships.
  • Ensure that hypotheses are directly testable, with defined criteria for confirmation or refutation.

Relevance to the Field of Study

Definition: Relevance implies that the research questions and hypotheses address significant issues, gaps, or debates within the field of mass communications. They should contribute to advancing understanding, theory, or practice in meaningful ways.

Importance: Research that is relevant to the field is more likely to receive attention from scholars, policymakers, and practitioners, and to secure funding and publication opportunities. It ensures that the study contributes to the ongoing discourse and development of mass communications as a discipline.

Strategies for Ensuring Relevance:

  • Conduct a thorough review of current literature to identify gaps, emerging trends, or unresolved questions.
  • Align research questions and hypotheses with theoretical frameworks or pressing societal issues.
  • Consider the practical implications and potential impact of the research on the field.

Researchability and Empirical Testing Potential

Definition: Researchability refers to the feasibility of addressing the research questions and testing the hypotheses through empirical methods. This includes the availability of data, appropriateness of methodology, and the potential for gathering evidence to support or refute the hypotheses.

Importance: For research to contribute to the body of knowledge, it must be capable of being rigorously investigated using empirical methods. Research questions and hypotheses with high empirical testing potential allow for the derivation of meaningful, verifiable insights.

Strategies for Enhancing Researchability:

  • Ensure that the variables involved can be accurately measured or observed using existing tools or methods.
  • Design hypotheses that are testable within the constraints of time, resources, and ethical considerations.
  • Consider the practical aspects of data collection, including access to participants, media content, or archival resources.

Crafting research questions and hypotheses that are clear and precise, relevant to the field, and amenable to empirical investigation is crucial for conducting impactful research in mass communications. These criteria not only guide the research process but also enhance the study’s validity, reliability, and contribution to the field, fostering a deeper understanding of the complex dynamics that shape media and communication in society.

7.12 Common Mistakes to Avoid in Formulating Research Questions and Hypotheses

When embarking on a research project, especially in a field as dynamic as mass communications, the formulation of research questions and hypotheses is a critical step that sets the stage for the entire study. However, researchers, particularly those new to the field, may encounter pitfalls that can compromise the clarity, relevance, and feasibility of their research. This section highlights common mistakes to avoid in the formulation process, ensuring that research questions and hypotheses are both robust and actionable.

Formulating Questions and Hypotheses That Are Too Broad or Vague

Issue: Broad or vague questions and hypotheses lack specificity and focus, making it difficult to define the scope of the study or determine the appropriate methodology for investigation.

Impact: They can lead to an unwieldy research project with diffuse objectives, posing challenges in data collection, analysis, and interpretation of findings.

Avoidance Strategy: Narrow down the research topic by focusing on specific aspects, populations, or contexts. Use the literature review to identify gaps and refine the research focus to a manageable scope.

Confusing Research Questions with Interview or Survey Questions

Issue: There is a distinction between overarching research questions that guide a study and the specific questions posed in interviews or surveys. Confusing the two can lead to a misalignment between the study’s objectives and the data collection process.

Impact: This confusion can result in collecting data that do not effectively address the research questions, undermining the study’s ability to generate meaningful insights.

Avoidance Strategy: Clearly delineate between the broad research questions that frame your study and the specific items or prompts used in data collection instruments. Ensure that each interview or survey question is directly linked to and serves the purpose of answering the overarching research questions.

Creating Untestable Hypotheses

Issue: Hypotheses that are not empirically testable, either due to the abstract nature of the constructs involved or the lack of available methods for measurement, pose significant challenges to the research process.

Impact: Untestable hypotheses cannot be substantiated or refuted through empirical evidence, limiting the study’s contribution to the field and its scientific merit.

Avoidance Strategy: Ensure that all variables in the hypothesis can be measured or manipulated with existing research methods. Operationalize abstract concepts clearly and consider the feasibility of empirical testing during the hypothesis formulation stage.

7.13 Best Practices for Robust Formulation

Alignment with Theoretical Frameworks: Ground your research questions and hypotheses within established theories or models in mass communications, ensuring they contribute to the broader academic dialogue.

Consultation with Peers and Mentors: Engage in discussions with peers, mentors, or experts in the field to refine your research questions and hypotheses, leveraging their insights to avoid common pitfalls.

Pilot Testing: Consider conducting a pilot study or preliminary analysis to test the feasibility of your research questions and hypotheses, allowing for adjustments before the full-scale study.

By avoiding these common mistakes and adhering to best practices, researchers can formulate research questions and hypotheses that are clear, focused, and empirically testable. This careful preparation enhances the quality and impact of research in mass communications, contributing valuable insights into the complex interplay between media, technology, and society.

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Research Questions & Hypotheses

Generally, in quantitative studies, reviewers expect hypotheses rather than research questions. However, both research questions and hypotheses serve different purposes and can be beneficial when used together.

Research Questions

Clarify the research’s aim (farrugia et al., 2010).

  • Research often begins with an interest in a topic, but a deep understanding of the subject is crucial to formulate an appropriate research question.
  • Descriptive: “What factors most influence the academic achievement of senior high school students?”
  • Comparative: “What is the performance difference between teaching methods A and B?”
  • Relationship-based: “What is the relationship between self-efficacy and academic achievement?”
  • Increasing knowledge about a subject can be achieved through systematic literature reviews, in-depth interviews with patients (and proxies), focus groups, and consultations with field experts.
  • Some funding bodies, like the Canadian Institute for Health Research, recommend conducting a systematic review or a pilot study before seeking grants for full trials.
  • The presence of multiple research questions in a study can complicate the design, statistical analysis, and feasibility.
  • It’s advisable to focus on a single primary research question for the study.
  • The primary question, clearly stated at the end of a grant proposal’s introduction, usually specifies the study population, intervention, and other relevant factors.
  • The FINER criteria underscore aspects that can enhance the chances of a successful research project, including specifying the population of interest, aligning with scientific and public interest, clinical relevance, and contribution to the field, while complying with ethical and national research standards.
Feasible
Interesting
Novel
Ethical
Relevant
  • The P ICOT approach is crucial in developing the study’s framework and protocol, influencing inclusion and exclusion criteria and identifying patient groups for inclusion.
Population (patients)
Intervention (for intervention studies only)
Comparison group
Outcome of interest
Time
  • Defining the specific population, intervention, comparator, and outcome helps in selecting the right outcome measurement tool.
  • The more precise the population definition and stricter the inclusion and exclusion criteria, the more significant the impact on the interpretation, applicability, and generalizability of the research findings.
  • A restricted study population enhances internal validity but may limit the study’s external validity and generalizability to clinical practice.
  • A broadly defined study population may better reflect clinical practice but could increase bias and reduce internal validity.
  • An inadequately formulated research question can negatively impact study design, potentially leading to ineffective outcomes and affecting publication prospects.

Checklist: Good research questions for social science projects (Panke, 2018)

how to formulate hypothesis in quantitative research

Research Hypotheses

Present the researcher’s predictions based on specific statements.

  • These statements define the research problem or issue and indicate the direction of the researcher’s predictions.
  • Formulating the research question and hypothesis from existing data (e.g., a database) can lead to multiple statistical comparisons and potentially spurious findings due to chance.
  • The research or clinical hypothesis, derived from the research question, shapes the study’s key elements: sampling strategy, intervention, comparison, and outcome variables.
  • Hypotheses can express a single outcome or multiple outcomes.
  • After statistical testing, the null hypothesis is either rejected or not rejected based on whether the study’s findings are statistically significant.
  • Hypothesis testing helps determine if observed findings are due to true differences and not chance.
  • Hypotheses can be 1-sided (specific direction of difference) or 2-sided (presence of a difference without specifying direction).
  • 2-sided hypotheses are generally preferred unless there’s a strong justification for a 1-sided hypothesis.
  • A solid research hypothesis, informed by a good research question, influences the research design and paves the way for defining clear research objectives.

Types of Research Hypothesis

  • In a Y-centered research design, the focus is on the dependent variable (DV) which is specified in the research question. Theories are then used to identify independent variables (IV) and explain their causal relationship with the DV.
  • Example: “An increase in teacher-led instructional time (IV) is likely to improve student reading comprehension scores (DV), because extensive guided practice under expert supervision enhances learning retention and skill mastery.”
  • Hypothesis Explanation: The dependent variable (student reading comprehension scores) is the focus, and the hypothesis explores how changes in the independent variable (teacher-led instructional time) affect it.
  • In X-centered research designs, the independent variable is specified in the research question. Theories are used to determine potential dependent variables and the causal mechanisms at play.
  • Example: “Implementing technology-based learning tools (IV) is likely to enhance student engagement in the classroom (DV), because interactive and multimedia content increases student interest and participation.”
  • Hypothesis Explanation: The independent variable (technology-based learning tools) is the focus, with the hypothesis exploring its impact on a potential dependent variable (student engagement).
  • Probabilistic hypotheses suggest that changes in the independent variable are likely to lead to changes in the dependent variable in a predictable manner, but not with absolute certainty.
  • Example: “The more teachers engage in professional development programs (IV), the more their teaching effectiveness (DV) is likely to improve, because continuous training updates pedagogical skills and knowledge.”
  • Hypothesis Explanation: This hypothesis implies a probable relationship between the extent of professional development (IV) and teaching effectiveness (DV).
  • Deterministic hypotheses state that a specific change in the independent variable will lead to a specific change in the dependent variable, implying a more direct and certain relationship.
  • Example: “If the school curriculum changes from traditional lecture-based methods to project-based learning (IV), then student collaboration skills (DV) are expected to improve because project-based learning inherently requires teamwork and peer interaction.”
  • Hypothesis Explanation: This hypothesis presumes a direct and definite outcome (improvement in collaboration skills) resulting from a specific change in the teaching method.
  • Example : “Students who identify as visual learners will score higher on tests that are presented in a visually rich format compared to tests presented in a text-only format.”
  • Explanation : This hypothesis aims to describe the potential difference in test scores between visual learners taking visually rich tests and text-only tests, without implying a direct cause-and-effect relationship.
  • Example : “Teaching method A will improve student performance more than method B.”
  • Explanation : This hypothesis compares the effectiveness of two different teaching methods, suggesting that one will lead to better student performance than the other. It implies a direct comparison but does not necessarily establish a causal mechanism.
  • Example : “Students with higher self-efficacy will show higher levels of academic achievement.”
  • Explanation : This hypothesis predicts a relationship between the variable of self-efficacy and academic achievement. Unlike a causal hypothesis, it does not necessarily suggest that one variable causes changes in the other, but rather that they are related in some way.

Tips for developing research questions and hypotheses for research studies

  • Perform a systematic literature review (if one has not been done) to increase knowledge and familiarity with the topic and to assist with research development.
  • Learn about current trends and technological advances on the topic.
  • Seek careful input from experts, mentors, colleagues, and collaborators to refine your research question as this will aid in developing the research question and guide the research study.
  • Use the FINER criteria in the development of the research question.
  • Ensure that the research question follows PICOT format.
  • Develop a research hypothesis from the research question.
  • Ensure that the research question and objectives are answerable, feasible, and clinically relevant.

If your research hypotheses are derived from your research questions, particularly when multiple hypotheses address a single question, it’s recommended to use both research questions and hypotheses. However, if this isn’t the case, using hypotheses over research questions is advised. It’s important to note these are general guidelines, not strict rules. If you opt not to use hypotheses, consult with your supervisor for the best approach.

Farrugia, P., Petrisor, B. A., Farrokhyar, F., & Bhandari, M. (2010). Practical tips for surgical research: Research questions, hypotheses and objectives.  Canadian journal of surgery. Journal canadien de chirurgie ,  53 (4), 278–281.

Hulley, S. B., Cummings, S. R., Browner, W. S., Grady, D., & Newman, T. B. (2007). Designing clinical research. Philadelphia.

Panke, D. (2018). Research design & method selection: Making good choices in the social sciences.  Research Design & Method Selection , 1-368.

How to Write a Research Hypothesis

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  • Peer Review

Since grade school, we've all been familiar with hypotheses. The hypothesis is an essential step of the scientific method. But what makes an effective research hypothesis, how do you create one, and what types of hypotheses are there? We answer these questions and more.

Updated on April 27, 2022

the word hypothesis being typed on white paper

What is a research hypothesis?

General hypothesis.

Since grade school, we've all been familiar with the term “hypothesis.” A hypothesis is a fact-based guess or prediction that has not been proven. It is an essential step of the scientific method. The hypothesis of a study is a drive for experimentation to either prove the hypothesis or dispute it.

Research Hypothesis

A research hypothesis is more specific than a general hypothesis. It is an educated, expected prediction of the outcome of a study that is testable.

What makes an effective research hypothesis?

A good research hypothesis is a clear statement of the relationship between a dependent variable(s) and independent variable(s) relevant to the study that can be disproven.

Research hypothesis checklist

Once you've written a possible hypothesis, make sure it checks the following boxes:

  • It must be testable: You need a means to prove your hypothesis. If you can't test it, it's not a hypothesis.
  • It must include a dependent and independent variable: At least one independent variable ( cause ) and one dependent variable ( effect ) must be included.
  • The language must be easy to understand: Be as clear and concise as possible. Nothing should be left to interpretation.
  • It must be relevant to your research topic: You probably shouldn't be talking about cats and dogs if your research topic is outer space. Stay relevant to your topic.

How to create an effective research hypothesis

Pose it as a question first.

Start your research hypothesis from a journalistic approach. Ask one of the five W's: Who, what, when, where, or why.

A possible initial question could be: Why is the sky blue?

Do the preliminary research

Once you have a question in mind, read research around your topic. Collect research from academic journals.

If you're looking for information about the sky and why it is blue, research information about the atmosphere, weather, space, the sun, etc.

Write a draft hypothesis

Once you're comfortable with your subject and have preliminary knowledge, create a working hypothesis. Don't stress much over this. Your first hypothesis is not permanent. Look at it as a draft.

Your first draft of a hypothesis could be: Certain molecules in the Earth's atmosphere are responsive to the sky being the color blue.

Make your working draft perfect

Take your working hypothesis and make it perfect. Narrow it down to include only the information listed in the “Research hypothesis checklist” above.

Now that you've written your working hypothesis, narrow it down. Your new hypothesis could be: Light from the sun hitting oxygen molecules in the sky makes the color of the sky appear blue.

Write a null hypothesis

Your null hypothesis should be the opposite of your research hypothesis. It should be able to be disproven by your research.

In this example, your null hypothesis would be: Light from the sun hitting oxygen molecules in the sky does not make the color of the sky appear blue.

Why is it important to have a clear, testable hypothesis?

One of the main reasons a manuscript can be rejected from a journal is because of a weak hypothesis. “Poor hypothesis, study design, methodology, and improper use of statistics are other reasons for rejection of a manuscript,” says Dr. Ish Kumar Dhammi and Dr. Rehan-Ul-Haq in Indian Journal of Orthopaedics.

According to Dr. James M. Provenzale in American Journal of Roentgenology , “The clear declaration of a research question (or hypothesis) in the Introduction is critical for reviewers to understand the intent of the research study. It is best to clearly state the study goal in plain language (for example, “We set out to determine whether condition x produces condition y.”) An insufficient problem statement is one of the more common reasons for manuscript rejection.”

Characteristics that make a hypothesis weak include:

  • Unclear variables
  • Unoriginality
  • Too general
  • Too specific

A weak hypothesis leads to weak research and methods . The goal of a paper is to prove or disprove a hypothesis - or to prove or disprove a null hypothesis. If the hypothesis is not a dependent variable of what is being studied, the paper's methods should come into question.

A strong hypothesis is essential to the scientific method. A hypothesis states an assumed relationship between at least two variables and the experiment then proves or disproves that relationship with statistical significance. Without a proven and reproducible relationship, the paper feeds into the reproducibility crisis. Learn more about writing for reproducibility .

In a study published in The Journal of Obstetrics and Gynecology of India by Dr. Suvarna Satish Khadilkar, she reviewed 400 rejected manuscripts to see why they were rejected. Her studies revealed that poor methodology was a top reason for the submission having a final disposition of rejection.

Aside from publication chances, Dr. Gareth Dyke believes a clear hypothesis helps efficiency.

“Developing a clear and testable hypothesis for your research project means that you will not waste time, energy, and money with your work,” said Dyke. “Refining a hypothesis that is both meaningful, interesting, attainable, and testable is the goal of all effective research.”

Types of research hypotheses

There can be overlap in these types of hypotheses.

Simple hypothesis

A simple hypothesis is a hypothesis at its most basic form. It shows the relationship of one independent and one independent variable.

Example: Drinking soda (independent variable) every day leads to obesity (dependent variable).

Complex hypothesis

A complex hypothesis shows the relationship of two or more independent and dependent variables.

Example: Drinking soda (independent variable) every day leads to obesity (dependent variable) and heart disease (dependent variable).

Directional hypothesis

A directional hypothesis guesses which way the results of an experiment will go. It uses words like increase, decrease, higher, lower, positive, negative, more, or less. It is also frequently used in statistics.

Example: Humans exposed to radiation have a higher risk of cancer than humans not exposed to radiation.

Non-directional hypothesis

A non-directional hypothesis says there will be an effect on the dependent variable, but it does not say which direction.

Associative hypothesis

An associative hypothesis says that when one variable changes, so does the other variable.

Alternative hypothesis

An alternative hypothesis states that the variables have a relationship.

  • The opposite of a null hypothesis

Example: An apple a day keeps the doctor away.

Null hypothesis

A null hypothesis states that there is no relationship between the two variables. It is posed as the opposite of what the alternative hypothesis states.

Researchers use a null hypothesis to work to be able to reject it. A null hypothesis:

  • Can never be proven
  • Can only be rejected
  • Is the opposite of an alternative hypothesis

Example: An apple a day does not keep the doctor away.

Logical hypothesis

A logical hypothesis is a suggested explanation while using limited evidence.

Example: Bats can navigate in the dark better than tigers.

In this hypothesis, the researcher knows that tigers cannot see in the dark, and bats mostly live in darkness.

Empirical hypothesis

An empirical hypothesis is also called a “working hypothesis.” It uses the trial and error method and changes around the independent variables.

  • An apple a day keeps the doctor away.
  • Two apples a day keep the doctor away.
  • Three apples a day keep the doctor away.

In this case, the research changes the hypothesis as the researcher learns more about his/her research.

Statistical hypothesis

A statistical hypothesis is a look of a part of a population or statistical model. This type of hypothesis is especially useful if you are making a statement about a large population. Instead of having to test the entire population of Illinois, you could just use a smaller sample of people who live there.

Example: 70% of people who live in Illinois are iron deficient.

Causal hypothesis

A causal hypothesis states that the independent variable will have an effect on the dependent variable.

Example: Using tobacco products causes cancer.

Final thoughts

Make sure your research is error-free before you send it to your preferred journal . Check our our English Editing services to avoid your chances of desk rejection.

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how to formulate hypothesis in quantitative research

What Is A Research (Scientific) Hypothesis? A plain-language explainer + examples

By:  Derek Jansen (MBA)  | Reviewed By: Dr Eunice Rautenbach | June 2020

If you’re new to the world of research, or it’s your first time writing a dissertation or thesis, you’re probably noticing that the words “research hypothesis” and “scientific hypothesis” are used quite a bit, and you’re wondering what they mean in a research context .

“Hypothesis” is one of those words that people use loosely, thinking they understand what it means. However, it has a very specific meaning within academic research. So, it’s important to understand the exact meaning before you start hypothesizing. 

Research Hypothesis 101

  • What is a hypothesis ?
  • What is a research hypothesis (scientific hypothesis)?
  • Requirements for a research hypothesis
  • Definition of a research hypothesis
  • The null hypothesis

What is a hypothesis?

Let’s start with the general definition of a hypothesis (not a research hypothesis or scientific hypothesis), according to the Cambridge Dictionary:

Hypothesis: an idea or explanation for something that is based on known facts but has not yet been proved.

In other words, it’s a statement that provides an explanation for why or how something works, based on facts (or some reasonable assumptions), but that has not yet been specifically tested . For example, a hypothesis might look something like this:

Hypothesis: sleep impacts academic performance.

This statement predicts that academic performance will be influenced by the amount and/or quality of sleep a student engages in – sounds reasonable, right? It’s based on reasonable assumptions , underpinned by what we currently know about sleep and health (from the existing literature). So, loosely speaking, we could call it a hypothesis, at least by the dictionary definition.

But that’s not good enough…

Unfortunately, that’s not quite sophisticated enough to describe a research hypothesis (also sometimes called a scientific hypothesis), and it wouldn’t be acceptable in a dissertation, thesis or research paper . In the world of academic research, a statement needs a few more criteria to constitute a true research hypothesis .

What is a research hypothesis?

A research hypothesis (also called a scientific hypothesis) is a statement about the expected outcome of a study (for example, a dissertation or thesis). To constitute a quality hypothesis, the statement needs to have three attributes – specificity , clarity and testability .

Let’s take a look at these more closely.

Need a helping hand?

how to formulate hypothesis in quantitative research

Hypothesis Essential #1: Specificity & Clarity

A good research hypothesis needs to be extremely clear and articulate about both what’ s being assessed (who or what variables are involved ) and the expected outcome (for example, a difference between groups, a relationship between variables, etc.).

Let’s stick with our sleepy students example and look at how this statement could be more specific and clear.

Hypothesis: Students who sleep at least 8 hours per night will, on average, achieve higher grades in standardised tests than students who sleep less than 8 hours a night.

As you can see, the statement is very specific as it identifies the variables involved (sleep hours and test grades), the parties involved (two groups of students), as well as the predicted relationship type (a positive relationship). There’s no ambiguity or uncertainty about who or what is involved in the statement, and the expected outcome is clear.

Contrast that to the original hypothesis we looked at – “Sleep impacts academic performance” – and you can see the difference. “Sleep” and “academic performance” are both comparatively vague , and there’s no indication of what the expected relationship direction is (more sleep or less sleep). As you can see, specificity and clarity are key.

A good research hypothesis needs to be very clear about what’s being assessed and very specific about the expected outcome.

Hypothesis Essential #2: Testability (Provability)

A statement must be testable to qualify as a research hypothesis. In other words, there needs to be a way to prove (or disprove) the statement. If it’s not testable, it’s not a hypothesis – simple as that.

For example, consider the hypothesis we mentioned earlier:

Hypothesis: Students who sleep at least 8 hours per night will, on average, achieve higher grades in standardised tests than students who sleep less than 8 hours a night.  

We could test this statement by undertaking a quantitative study involving two groups of students, one that gets 8 or more hours of sleep per night for a fixed period, and one that gets less. We could then compare the standardised test results for both groups to see if there’s a statistically significant difference. 

Again, if you compare this to the original hypothesis we looked at – “Sleep impacts academic performance” – you can see that it would be quite difficult to test that statement, primarily because it isn’t specific enough. How much sleep? By who? What type of academic performance?

So, remember the mantra – if you can’t test it, it’s not a hypothesis 🙂

A good research hypothesis must be testable. In other words, you must able to collect observable data in a scientifically rigorous fashion to test it.

Defining A Research Hypothesis

You’re still with us? Great! Let’s recap and pin down a clear definition of a hypothesis.

A research hypothesis (or scientific hypothesis) is a statement about an expected relationship between variables, or explanation of an occurrence, that is clear, specific and testable.

So, when you write up hypotheses for your dissertation or thesis, make sure that they meet all these criteria. If you do, you’ll not only have rock-solid hypotheses but you’ll also ensure a clear focus for your entire research project.

What about the null hypothesis?

You may have also heard the terms null hypothesis , alternative hypothesis, or H-zero thrown around. At a simple level, the null hypothesis is the counter-proposal to the original hypothesis.

For example, if the hypothesis predicts that there is a relationship between two variables (for example, sleep and academic performance), the null hypothesis would predict that there is no relationship between those variables.

At a more technical level, the null hypothesis proposes that no statistical significance exists in a set of given observations and that any differences are due to chance alone.

And there you have it – hypotheses in a nutshell. 

If you have any questions, be sure to leave a comment below and we’ll do our best to help you. If you need hands-on help developing and testing your hypotheses, consider our private coaching service , where we hold your hand through the research journey.

how to formulate hypothesis in quantitative research

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17 Comments

Lynnet Chikwaikwai

Very useful information. I benefit more from getting more information in this regard.

Dr. WuodArek

Very great insight,educative and informative. Please give meet deep critics on many research data of public international Law like human rights, environment, natural resources, law of the sea etc

Afshin

In a book I read a distinction is made between null, research, and alternative hypothesis. As far as I understand, alternative and research hypotheses are the same. Can you please elaborate? Best Afshin

GANDI Benjamin

This is a self explanatory, easy going site. I will recommend this to my friends and colleagues.

Lucile Dossou-Yovo

Very good definition. How can I cite your definition in my thesis? Thank you. Is nul hypothesis compulsory in a research?

Pereria

It’s a counter-proposal to be proven as a rejection

Egya Salihu

Please what is the difference between alternate hypothesis and research hypothesis?

Mulugeta Tefera

It is a very good explanation. However, it limits hypotheses to statistically tasteable ideas. What about for qualitative researches or other researches that involve quantitative data that don’t need statistical tests?

Derek Jansen

In qualitative research, one typically uses propositions, not hypotheses.

Samia

could you please elaborate it more

Patricia Nyawir

I’ve benefited greatly from these notes, thank you.

Hopeson Khondiwa

This is very helpful

Dr. Andarge

well articulated ideas are presented here, thank you for being reliable sources of information

TAUNO

Excellent. Thanks for being clear and sound about the research methodology and hypothesis (quantitative research)

I have only a simple question regarding the null hypothesis. – Is the null hypothesis (Ho) known as the reversible hypothesis of the alternative hypothesis (H1? – How to test it in academic research?

Tesfaye Negesa Urge

this is very important note help me much more

Elton Cleckley

Hi” best wishes to you and your very nice blog” 

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How to write a research hypothesis

Last updated

19 January 2023

Reviewed by

Miroslav Damyanov

Start with a broad subject matter that excites you, so your curiosity will motivate your work. Conduct a literature search to determine the range of questions already addressed and spot any holes in the existing research.

Narrow the topics that interest you and determine your research question. Rather than focusing on a hole in the research, you might choose to challenge an existing assumption, a process called problematization. You may also find yourself with a short list of questions or related topics.

Use the FINER method to determine the single problem you'll address with your research. FINER stands for:

I nteresting

You need a feasible research question, meaning that there is a way to address the question. You should find it interesting, but so should a larger audience. Rather than repeating research that others have already conducted, your research hypothesis should test something novel or unique. 

The research must fall into accepted ethical parameters as defined by the government of your country and your university or college if you're an academic. You'll also need to come up with a relevant question since your research should provide a contribution to the existing research area.

This process typically narrows your shortlist down to a single problem you'd like to study and the variable you want to test. You're ready to write your hypothesis statements.

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  • Types of research hypotheses

It is important to narrow your topic down to one idea before trying to write your research hypothesis. You'll only test one problem at a time. To do this, you'll write two hypotheses – a null hypothesis (H0) and an alternative hypothesis (Ha).

You'll come across many terms related to developing a research hypothesis or referring to a specific type of hypothesis. Let's take a quick look at these terms.

Null hypothesis

The term null hypothesis refers to a research hypothesis type that assumes no statistically significant relationship exists within a set of observations or data. It represents a claim that assumes that any observed relationship is due to chance. Represented as H0, the null represents the conjecture of the research.

Alternative hypothesis

The alternative hypothesis accompanies the null hypothesis. It states that the situation presented in the null hypothesis is false or untrue, and claims an observed effect in your test. This is typically denoted by Ha or H(n), where “n” stands for the number of alternative hypotheses. You can have more than one alternative hypothesis. 

Simple hypothesis

The term simple hypothesis refers to a hypothesis or theory that predicts the relationship between two variables - the independent (predictor) and the dependent (predicted). 

Complex hypothesis

The term complex hypothesis refers to a model – either quantitative (mathematical) or qualitative . A complex hypothesis states the surmised relationship between two or more potentially related variables.

Directional hypothesis

When creating a statistical hypothesis, the directional hypothesis (the null hypothesis) states an assumption regarding one parameter of a population. Some academics call this the “one-sided” hypothesis. The alternative hypothesis indicates whether the researcher tests for a positive or negative effect by including either the greater than (">") or less than ("<") sign.

Non-directional hypothesis

We refer to the alternative hypothesis in a statistical research question as a non-directional hypothesis. It includes the not equal ("≠") sign to show that the research tests whether or not an effect exists without specifying the effect's direction (positive or negative).

Associative hypothesis

The term associative hypothesis assumes a link between two variables but stops short of stating that one variable impacts the other. Academic statistical literature asserts in this sense that correlation does not imply causation. So, although the hypothesis notes the correlation between two variables – the independent and dependent - it does not predict how the two interact.

Logical hypothesis

Typically used in philosophy rather than science, researchers can't test a logical hypothesis because the technology or data set doesn't yet exist. A logical hypothesis uses logic as the basis of its assumptions. 

In some cases, a logical hypothesis can become an empirical hypothesis once technology provides an opportunity for testing. Until that time, the question remains too expensive or complex to address. Note that a logical hypothesis is not a statistical hypothesis.

Empirical hypothesis

When we consider the opposite of a logical hypothesis, we call this an empirical or working hypothesis. This type of hypothesis considers a scientifically measurable question. A researcher can consider and test an empirical hypothesis through replicable tests, observations, and measurements.

Statistical hypothesis

The term statistical hypothesis refers to a test of a theory that uses representative statistical models to test relationships between variables to draw conclusions regarding a large population. This requires an existing large data set, commonly referred to as big data, or implementing a survey to obtain original statistical information to form a data set for the study. 

Testing this type of hypothesis requires the use of random samples. Note that the null and alternative hypotheses are used in statistical hypothesis testing.

Causal hypothesis

The term causal hypothesis refers to a research hypothesis that tests a cause-and-effect relationship. A causal hypothesis is utilized when conducting experimental or quasi-experimental research.

Descriptive hypothesis

The term descriptive hypothesis refers to a research hypothesis used in non-experimental research, specifying an influence in the relationship between two variables.

  • What makes an effective research hypothesis?

An effective research hypothesis offers a clearly defined, specific statement, using simple wording that contains no assumptions or generalizations, and that you can test. A well-written hypothesis should predict the tested relationship and its outcome. It contains zero ambiguity and offers results you can observe and test. 

The research hypothesis should address a question relevant to a research area. Overall, your research hypothesis needs the following essentials:

Hypothesis Essential #1: Specificity & Clarity

Hypothesis Essential #2: Testability (Provability)

  • How to develop a good research hypothesis

In developing your hypothesis statements, you must pre-plan some of your statistical analysis. Once you decide on your problem to examine, determine three aspects:

the parameter you'll test

the test's direction (left-tailed, right-tailed, or non-directional)

the hypothesized parameter value

Any quantitative research includes a hypothesized parameter value of a mean, a proportion, or the difference between two proportions. Here's how to note each parameter:

Single mean (μ)

Paired means (μd)

Single proportion (p)

Difference between two independent means (μ1−μ2)

Difference between two proportions (p1−p2)

Simple linear regression slope (β)

Correlation (ρ)

Defining these parameters and determining whether you want to test the mean, proportion, or differences helps you determine the statistical tests you'll conduct to analyze your data. When writing your hypothesis, you only need to decide which parameter to test and in what overarching way.

The null research hypothesis must include everyday language, in a single sentence, stating the problem you want to solve. Write it as an if-then statement with defined variables. Write an alternative research hypothesis that states the opposite.

  • What is the correct format for writing a hypothesis?

The following example shows the proper format and textual content of a hypothesis. It follows commonly accepted academic standards.

Null hypothesis (H0): High school students who participate in varsity sports as opposed to those who do not, fail to score higher on leadership tests than students who do not participate.

Alternative hypothesis (H1): High school students who play a varsity sport as opposed to those who do not participate in team athletics will score higher on leadership tests than students who do not participate in athletics.

The research question tests the correlation between varsity sports participation and leadership qualities expressed as a score on leadership tests. It compares the population of athletes to non-athletes.

  • What are the five steps of a hypothesis?

Once you decide on the specific problem or question you want to address, you can write your research hypothesis. Use this five-step system to hone your null hypothesis and generate your alternative hypothesis.

Step 1 : Create your research question. This topic should interest and excite you; answering it provides relevant information to an industry or academic area.

Step 2 : Conduct a literature review to gather essential existing research.

Step 3 : Write a clear, strong, simply worded sentence that explains your test parameter, test direction, and hypothesized parameter.

Step 4 : Read it a few times. Have others read it and ask them what they think it means. Refine your statement accordingly until it becomes understandable to everyone. While not everyone can or will comprehend every research study conducted, any person from the general population should be able to read your hypothesis and alternative hypothesis and understand the essential question you want to answer.

Step 5 : Re-write your null hypothesis until it reads simply and understandably. Write your alternative hypothesis.

What is the Red Queen hypothesis?

Some hypotheses are well-known, such as the Red Queen hypothesis. Choose your wording carefully, since you could become like the famed scientist Dr. Leigh Van Valen. In 1973, Dr. Van Valen proposed the Red Queen hypothesis to describe coevolutionary activity, specifically reciprocal evolutionary effects between species to explain extinction rates in the fossil record. 

Essentially, Van Valen theorized that to survive, each species remains in a constant state of adaptation, evolution, and proliferation, and constantly competes for survival alongside other species doing the same. Only by doing this can a species avoid extinction. Van Valen took the hypothesis title from the Lewis Carroll book, "Through the Looking Glass," which contains a key character named the Red Queen who explains to Alice that for all of her running, she's merely running in place.

  • Getting started with your research

In conclusion, once you write your null hypothesis (H0) and an alternative hypothesis (Ha), you’ve essentially authored the elevator pitch of your research. These two one-sentence statements describe your topic in simple, understandable terms that both professionals and laymen can understand. They provide the starting point of your research project.

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How to Write a Great Hypothesis

Hypothesis Definition, Format, Examples, and Tips

Verywell / Alex Dos Diaz

  • The Scientific Method

Hypothesis Format

Falsifiability of a hypothesis.

  • Operationalization

Hypothesis Types

Hypotheses examples.

  • Collecting Data

A hypothesis is a tentative statement about the relationship between two or more variables. It is a specific, testable prediction about what you expect to happen in a study. It is a preliminary answer to your question that helps guide the research process.

Consider a study designed to examine the relationship between sleep deprivation and test performance. The hypothesis might be: "This study is designed to assess the hypothesis that sleep-deprived people will perform worse on a test than individuals who are not sleep-deprived."

At a Glance

A hypothesis is crucial to scientific research because it offers a clear direction for what the researchers are looking to find. This allows them to design experiments to test their predictions and add to our scientific knowledge about the world. This article explores how a hypothesis is used in psychology research, how to write a good hypothesis, and the different types of hypotheses you might use.

The Hypothesis in the Scientific Method

In the scientific method , whether it involves research in psychology, biology, or some other area, a hypothesis represents what the researchers think will happen in an experiment. The scientific method involves the following steps:

  • Forming a question
  • Performing background research
  • Creating a hypothesis
  • Designing an experiment
  • Collecting data
  • Analyzing the results
  • Drawing conclusions
  • Communicating the results

The hypothesis is a prediction, but it involves more than a guess. Most of the time, the hypothesis begins with a question which is then explored through background research. At this point, researchers then begin to develop a testable hypothesis.

Unless you are creating an exploratory study, your hypothesis should always explain what you  expect  to happen.

In a study exploring the effects of a particular drug, the hypothesis might be that researchers expect the drug to have some type of effect on the symptoms of a specific illness. In psychology, the hypothesis might focus on how a certain aspect of the environment might influence a particular behavior.

Remember, a hypothesis does not have to be correct. While the hypothesis predicts what the researchers expect to see, the goal of the research is to determine whether this guess is right or wrong. When conducting an experiment, researchers might explore numerous factors to determine which ones might contribute to the ultimate outcome.

In many cases, researchers may find that the results of an experiment  do not  support the original hypothesis. When writing up these results, the researchers might suggest other options that should be explored in future studies.

In many cases, researchers might draw a hypothesis from a specific theory or build on previous research. For example, prior research has shown that stress can impact the immune system. So a researcher might hypothesize: "People with high-stress levels will be more likely to contract a common cold after being exposed to the virus than people who have low-stress levels."

In other instances, researchers might look at commonly held beliefs or folk wisdom. "Birds of a feather flock together" is one example of folk adage that a psychologist might try to investigate. The researcher might pose a specific hypothesis that "People tend to select romantic partners who are similar to them in interests and educational level."

Elements of a Good Hypothesis

So how do you write a good hypothesis? When trying to come up with a hypothesis for your research or experiments, ask yourself the following questions:

  • Is your hypothesis based on your research on a topic?
  • Can your hypothesis be tested?
  • Does your hypothesis include independent and dependent variables?

Before you come up with a specific hypothesis, spend some time doing background research. Once you have completed a literature review, start thinking about potential questions you still have. Pay attention to the discussion section in the  journal articles you read . Many authors will suggest questions that still need to be explored.

How to Formulate a Good Hypothesis

To form a hypothesis, you should take these steps:

  • Collect as many observations about a topic or problem as you can.
  • Evaluate these observations and look for possible causes of the problem.
  • Create a list of possible explanations that you might want to explore.
  • After you have developed some possible hypotheses, think of ways that you could confirm or disprove each hypothesis through experimentation. This is known as falsifiability.

In the scientific method ,  falsifiability is an important part of any valid hypothesis. In order to test a claim scientifically, it must be possible that the claim could be proven false.

Students sometimes confuse the idea of falsifiability with the idea that it means that something is false, which is not the case. What falsifiability means is that  if  something was false, then it is possible to demonstrate that it is false.

One of the hallmarks of pseudoscience is that it makes claims that cannot be refuted or proven false.

The Importance of Operational Definitions

A variable is a factor or element that can be changed and manipulated in ways that are observable and measurable. However, the researcher must also define how the variable will be manipulated and measured in the study.

Operational definitions are specific definitions for all relevant factors in a study. This process helps make vague or ambiguous concepts detailed and measurable.

For example, a researcher might operationally define the variable " test anxiety " as the results of a self-report measure of anxiety experienced during an exam. A "study habits" variable might be defined by the amount of studying that actually occurs as measured by time.

These precise descriptions are important because many things can be measured in various ways. Clearly defining these variables and how they are measured helps ensure that other researchers can replicate your results.

Replicability

One of the basic principles of any type of scientific research is that the results must be replicable.

Replication means repeating an experiment in the same way to produce the same results. By clearly detailing the specifics of how the variables were measured and manipulated, other researchers can better understand the results and repeat the study if needed.

Some variables are more difficult than others to define. For example, how would you operationally define a variable such as aggression ? For obvious ethical reasons, researchers cannot create a situation in which a person behaves aggressively toward others.

To measure this variable, the researcher must devise a measurement that assesses aggressive behavior without harming others. The researcher might utilize a simulated task to measure aggressiveness in this situation.

Hypothesis Checklist

  • Does your hypothesis focus on something that you can actually test?
  • Does your hypothesis include both an independent and dependent variable?
  • Can you manipulate the variables?
  • Can your hypothesis be tested without violating ethical standards?

The hypothesis you use will depend on what you are investigating and hoping to find. Some of the main types of hypotheses that you might use include:

  • Simple hypothesis : This type of hypothesis suggests there is a relationship between one independent variable and one dependent variable.
  • Complex hypothesis : This type suggests a relationship between three or more variables, such as two independent and dependent variables.
  • Null hypothesis : This hypothesis suggests no relationship exists between two or more variables.
  • Alternative hypothesis : This hypothesis states the opposite of the null hypothesis.
  • Statistical hypothesis : This hypothesis uses statistical analysis to evaluate a representative population sample and then generalizes the findings to the larger group.
  • Logical hypothesis : This hypothesis assumes a relationship between variables without collecting data or evidence.

A hypothesis often follows a basic format of "If {this happens} then {this will happen}." One way to structure your hypothesis is to describe what will happen to the  dependent variable  if you change the  independent variable .

The basic format might be: "If {these changes are made to a certain independent variable}, then we will observe {a change in a specific dependent variable}."

A few examples of simple hypotheses:

  • "Students who eat breakfast will perform better on a math exam than students who do not eat breakfast."
  • "Students who experience test anxiety before an English exam will get lower scores than students who do not experience test anxiety."​
  • "Motorists who talk on the phone while driving will be more likely to make errors on a driving course than those who do not talk on the phone."
  • "Children who receive a new reading intervention will have higher reading scores than students who do not receive the intervention."

Examples of a complex hypothesis include:

  • "People with high-sugar diets and sedentary activity levels are more likely to develop depression."
  • "Younger people who are regularly exposed to green, outdoor areas have better subjective well-being than older adults who have limited exposure to green spaces."

Examples of a null hypothesis include:

  • "There is no difference in anxiety levels between people who take St. John's wort supplements and those who do not."
  • "There is no difference in scores on a memory recall task between children and adults."
  • "There is no difference in aggression levels between children who play first-person shooter games and those who do not."

Examples of an alternative hypothesis:

  • "People who take St. John's wort supplements will have less anxiety than those who do not."
  • "Adults will perform better on a memory task than children."
  • "Children who play first-person shooter games will show higher levels of aggression than children who do not." 

Collecting Data on Your Hypothesis

Once a researcher has formed a testable hypothesis, the next step is to select a research design and start collecting data. The research method depends largely on exactly what they are studying. There are two basic types of research methods: descriptive research and experimental research.

Descriptive Research Methods

Descriptive research such as  case studies ,  naturalistic observations , and surveys are often used when  conducting an experiment is difficult or impossible. These methods are best used to describe different aspects of a behavior or psychological phenomenon.

Once a researcher has collected data using descriptive methods, a  correlational study  can examine how the variables are related. This research method might be used to investigate a hypothesis that is difficult to test experimentally.

Experimental Research Methods

Experimental methods  are used to demonstrate causal relationships between variables. In an experiment, the researcher systematically manipulates a variable of interest (known as the independent variable) and measures the effect on another variable (known as the dependent variable).

Unlike correlational studies, which can only be used to determine if there is a relationship between two variables, experimental methods can be used to determine the actual nature of the relationship—whether changes in one variable actually  cause  another to change.

The hypothesis is a critical part of any scientific exploration. It represents what researchers expect to find in a study or experiment. In situations where the hypothesis is unsupported by the research, the research still has value. Such research helps us better understand how different aspects of the natural world relate to one another. It also helps us develop new hypotheses that can then be tested in the future.

Thompson WH, Skau S. On the scope of scientific hypotheses .  R Soc Open Sci . 2023;10(8):230607. doi:10.1098/rsos.230607

Taran S, Adhikari NKJ, Fan E. Falsifiability in medicine: what clinicians can learn from Karl Popper [published correction appears in Intensive Care Med. 2021 Jun 17;:].  Intensive Care Med . 2021;47(9):1054-1056. doi:10.1007/s00134-021-06432-z

Eyler AA. Research Methods for Public Health . 1st ed. Springer Publishing Company; 2020. doi:10.1891/9780826182067.0004

Nosek BA, Errington TM. What is replication ?  PLoS Biol . 2020;18(3):e3000691. doi:10.1371/journal.pbio.3000691

Aggarwal R, Ranganathan P. Study designs: Part 2 - Descriptive studies .  Perspect Clin Res . 2019;10(1):34-36. doi:10.4103/picr.PICR_154_18

Nevid J. Psychology: Concepts and Applications. Wadworth, 2013.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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What is and How to Write a Good Hypothesis in Research?

  • 4 minute read

Table of Contents

One of the most important aspects of conducting research is constructing a strong hypothesis. But what makes a hypothesis in research effective? In this article, we’ll look at the difference between a hypothesis and a research question, as well as the elements of a good hypothesis in research. We’ll also include some examples of effective hypotheses, and what pitfalls to avoid.

What is a Hypothesis in Research?

Simply put, a hypothesis is a research question that also includes the predicted or expected result of the research. Without a hypothesis, there can be no basis for a scientific or research experiment. As such, it is critical that you carefully construct your hypothesis by being deliberate and thorough, even before you set pen to paper. Unless your hypothesis is clearly and carefully constructed, any flaw can have an adverse, and even grave, effect on the quality of your experiment and its subsequent results.

Research Question vs Hypothesis

It’s easy to confuse research questions with hypotheses, and vice versa. While they’re both critical to the Scientific Method, they have very specific differences. Primarily, a research question, just like a hypothesis, is focused and concise. But a hypothesis includes a prediction based on the proposed research, and is designed to forecast the relationship of and between two (or more) variables. Research questions are open-ended, and invite debate and discussion, while hypotheses are closed, e.g. “The relationship between A and B will be C.”

A hypothesis is generally used if your research topic is fairly well established, and you are relatively certain about the relationship between the variables that will be presented in your research. Since a hypothesis is ideally suited for experimental studies, it will, by its very existence, affect the design of your experiment. The research question is typically used for new topics that have not yet been researched extensively. Here, the relationship between different variables is less known. There is no prediction made, but there may be variables explored. The research question can be casual in nature, simply trying to understand if a relationship even exists, descriptive or comparative.

How to Write Hypothesis in Research

Writing an effective hypothesis starts before you even begin to type. Like any task, preparation is key, so you start first by conducting research yourself, and reading all you can about the topic that you plan to research. From there, you’ll gain the knowledge you need to understand where your focus within the topic will lie.

Remember that a hypothesis is a prediction of the relationship that exists between two or more variables. Your job is to write a hypothesis, and design the research, to “prove” whether or not your prediction is correct. A common pitfall is to use judgments that are subjective and inappropriate for the construction of a hypothesis. It’s important to keep the focus and language of your hypothesis objective.

An effective hypothesis in research is clearly and concisely written, and any terms or definitions clarified and defined. Specific language must also be used to avoid any generalities or assumptions.

Use the following points as a checklist to evaluate the effectiveness of your research hypothesis:

  • Predicts the relationship and outcome
  • Simple and concise – avoid wordiness
  • Clear with no ambiguity or assumptions about the readers’ knowledge
  • Observable and testable results
  • Relevant and specific to the research question or problem

Research Hypothesis Example

Perhaps the best way to evaluate whether or not your hypothesis is effective is to compare it to those of your colleagues in the field. There is no need to reinvent the wheel when it comes to writing a powerful research hypothesis. As you’re reading and preparing your hypothesis, you’ll also read other hypotheses. These can help guide you on what works, and what doesn’t, when it comes to writing a strong research hypothesis.

Here are a few generic examples to get you started.

Eating an apple each day, after the age of 60, will result in a reduction of frequency of physician visits.

Budget airlines are more likely to receive more customer complaints. A budget airline is defined as an airline that offers lower fares and fewer amenities than a traditional full-service airline. (Note that the term “budget airline” is included in the hypothesis.

Workplaces that offer flexible working hours report higher levels of employee job satisfaction than workplaces with fixed hours.

Each of the above examples are specific, observable and measurable, and the statement of prediction can be verified or shown to be false by utilizing standard experimental practices. It should be noted, however, that often your hypothesis will change as your research progresses.

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Methodology

  • What Is Quantitative Research? | Definition, Uses & Methods

What Is Quantitative Research? | Definition, Uses & Methods

Published on June 12, 2020 by Pritha Bhandari . Revised on June 22, 2023.

Quantitative research is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.

Quantitative research is the opposite of qualitative research , which involves collecting and analyzing non-numerical data (e.g., text, video, or audio).

Quantitative research is widely used in the natural and social sciences: biology, chemistry, psychology, economics, sociology, marketing, etc.

  • What is the demographic makeup of Singapore in 2020?
  • How has the average temperature changed globally over the last century?
  • Does environmental pollution affect the prevalence of honey bees?
  • Does working from home increase productivity for people with long commutes?

Table of contents

Quantitative research methods, quantitative data analysis, advantages of quantitative research, disadvantages of quantitative research, other interesting articles, frequently asked questions about quantitative research.

You can use quantitative research methods for descriptive, correlational or experimental research.

  • In descriptive research , you simply seek an overall summary of your study variables.
  • In correlational research , you investigate relationships between your study variables.
  • In experimental research , you systematically examine whether there is a cause-and-effect relationship between variables.

Correlational and experimental research can both be used to formally test hypotheses , or predictions, using statistics. The results may be generalized to broader populations based on the sampling method used.

To collect quantitative data, you will often need to use operational definitions that translate abstract concepts (e.g., mood) into observable and quantifiable measures (e.g., self-ratings of feelings and energy levels).

Quantitative research methods
Research method How to use Example
Control or manipulate an to measure its effect on a dependent variable. To test whether an intervention can reduce procrastination in college students, you give equal-sized groups either a procrastination intervention or a comparable task. You compare self-ratings of procrastination behaviors between the groups after the intervention.
Ask questions of a group of people in-person, over-the-phone or online. You distribute with rating scales to first-year international college students to investigate their experiences of culture shock.
(Systematic) observation Identify a behavior or occurrence of interest and monitor it in its natural setting. To study college classroom participation, you sit in on classes to observe them, counting and recording the prevalence of active and passive behaviors by students from different backgrounds.
Secondary research Collect data that has been gathered for other purposes e.g., national surveys or historical records. To assess whether attitudes towards climate change have changed since the 1980s, you collect relevant questionnaire data from widely available .

Note that quantitative research is at risk for certain research biases , including information bias , omitted variable bias , sampling bias , or selection bias . Be sure that you’re aware of potential biases as you collect and analyze your data to prevent them from impacting your work too much.

Prevent plagiarism. Run a free check.

Once data is collected, you may need to process it before it can be analyzed. For example, survey and test data may need to be transformed from words to numbers. Then, you can use statistical analysis to answer your research questions .

Descriptive statistics will give you a summary of your data and include measures of averages and variability. You can also use graphs, scatter plots and frequency tables to visualize your data and check for any trends or outliers.

Using inferential statistics , you can make predictions or generalizations based on your data. You can test your hypothesis or use your sample data to estimate the population parameter .

First, you use descriptive statistics to get a summary of the data. You find the mean (average) and the mode (most frequent rating) of procrastination of the two groups, and plot the data to see if there are any outliers.

You can also assess the reliability and validity of your data collection methods to indicate how consistently and accurately your methods actually measured what you wanted them to.

Quantitative research is often used to standardize data collection and generalize findings . Strengths of this approach include:

  • Replication

Repeating the study is possible because of standardized data collection protocols and tangible definitions of abstract concepts.

  • Direct comparisons of results

The study can be reproduced in other cultural settings, times or with different groups of participants. Results can be compared statistically.

  • Large samples

Data from large samples can be processed and analyzed using reliable and consistent procedures through quantitative data analysis.

  • Hypothesis testing

Using formalized and established hypothesis testing procedures means that you have to carefully consider and report your research variables, predictions, data collection and testing methods before coming to a conclusion.

Despite the benefits of quantitative research, it is sometimes inadequate in explaining complex research topics. Its limitations include:

  • Superficiality

Using precise and restrictive operational definitions may inadequately represent complex concepts. For example, the concept of mood may be represented with just a number in quantitative research, but explained with elaboration in qualitative research.

  • Narrow focus

Predetermined variables and measurement procedures can mean that you ignore other relevant observations.

  • Structural bias

Despite standardized procedures, structural biases can still affect quantitative research. Missing data , imprecise measurements or inappropriate sampling methods are biases that can lead to the wrong conclusions.

  • Lack of context

Quantitative research often uses unnatural settings like laboratories or fails to consider historical and cultural contexts that may affect data collection and results.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Chi square goodness of fit test
  • Degrees of freedom
  • Null hypothesis
  • Discourse analysis
  • Control groups
  • Mixed methods research
  • Non-probability sampling
  • Inclusion and exclusion criteria

Research bias

  • Rosenthal effect
  • Implicit bias
  • Cognitive bias
  • Selection bias
  • Negativity bias
  • Status quo bias

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organizations.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

Reliability and validity are both about how well a method measures something:

  • Reliability refers to the  consistency of a measure (whether the results can be reproduced under the same conditions).
  • Validity   refers to the  accuracy of a measure (whether the results really do represent what they are supposed to measure).

If you are doing experimental research, you also have to consider the internal and external validity of your experiment.

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

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9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]

Ramona Sukhraj

Published: August 08, 2024

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.

marketer using marketer research methods to better understand her buyer personas

From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career.

And let me tell you: having the right marketing research methods in your toolbox is a must.

Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options.

How to Choose a Marketing Research Method

Thanks to the Internet, we have more marketing research (or market research) methods at our fingertips than ever, but they’re not all created equal. Let’s quickly go over how to choose the right one.

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1. Identify your objective.

What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about your customer’s feelings about a specific product.

Before starting your research, take some time to identify precisely what you’re looking for. This could be a goal you want to reach, a problem you need to solve, or a question you need to answer.

For example, an objective may be as foundational as understanding your ideal customer better to create new buyer personas for your marketing agency (pause for flashbacks to my former life).

Or if you’re an organic sode company, it could be trying to learn what flavors people are craving.

2. Determine what type of data and research you need.

Next, determine what data type will best answer the problems or questions you identified. There are primarily two types: qualitative and quantitative. (Sound familiar, right?)

  • Qualitative Data is non-numerical information, like subjective characteristics, opinions, and feelings. It’s pretty open to interpretation and descriptive, but it’s also harder to measure. This type of data can be collected through interviews, observations, and open-ended questions.
  • Quantitative Data , on the other hand, is numerical information, such as quantities, sizes, amounts, or percentages. It’s measurable and usually pretty hard to argue with, coming from a reputable source. It can be derived through surveys, experiments, or statistical analysis.

Understanding the differences between qualitative and quantitative data will help you pinpoint which research methods will yield the desired results.

For instance, thinking of our earlier examples, qualitative data would usually be best suited for buyer personas, while quantitative data is more useful for the soda flavors.

However, truth be told, the two really work together.

Qualitative conclusions are usually drawn from quantitative, numerical data. So, you’ll likely need both to get the complete picture of your subject.

For example, if your quantitative data says 70% of people are Team Black and only 30% are Team Green — Shout out to my fellow House of the Dragon fans — your qualitative data will say people support Black more than Green.

(As they should.)

Primary Research vs Secondary Research

You’ll also want to understand the difference between primary and secondary research.

Primary research involves collecting new, original data directly from the source (say, your target market). In other words, it’s information gathered first-hand that wasn’t found elsewhere.

Some examples include conducting experiments, surveys, interviews, observations, or focus groups.

Meanwhile, secondary research is the analysis and interpretation of existing data collected from others. Think of this like what we used to do for school projects: We would read a book, scour the internet, or pull insights from others to work from.

So, which is better?

Personally, I say any research is good research, but if you have the time and resources, primary research is hard to top. With it, you don’t have to worry about your source's credibility or how relevant it is to your specific objective.

You are in full control and best equipped to get the reliable information you need.

3. Put it all together.

Once you know your objective and what kind of data you want, you’re ready to select your marketing research method.

For instance, let’s say you’re a restaurant trying to see how attendees felt about the Speed Dating event you hosted last week.

You shouldn’t run a field experiment or download a third-party report on speed dating events; those would be useless to you. You need to conduct a survey that allows you to ask pointed questions about the event.

This would yield both qualitative and quantitative data you can use to improve and bring together more love birds next time around.

Best Market Research Methods for 2024

Now that you know what you’re looking for in a marketing research method, let’s dive into the best options.

Note: According to HubSpot’s 2024 State of Marketing report, understanding customers and their needs is one of the biggest challenges facing marketers today. The options we discuss are great consumer research methodologies , but they can also be used for other areas.

Primary Research

1. interviews.

Interviews are a form of primary research where you ask people specific questions about a topic or theme. They typically deliver qualitative information.

I’ve conducted many interviews for marketing purposes, but I’ve also done many for journalistic purposes, like this profile on comedian Zarna Garg . There’s no better way to gather candid, open-ended insights in my book, but that doesn’t mean they’re a cure-all.

What I like: Real-time conversations allow you to ask different questions if you’re not getting the information you need. They also push interviewees to respond quickly, which can result in more authentic answers.

What I dislike: They can be time-consuming and harder to measure (read: get quantitative data) unless you ask pointed yes or no questions.

Best for: Creating buyer personas or getting feedback on customer experience, a product, or content.

2. Focus Groups

Focus groups are similar to conducting interviews but on a larger scale.

In marketing and business, this typically means getting a small group together in a room (or Zoom), asking them questions about various topics you are researching. You record and/or observe their responses to then take action.

They are ideal for collecting long-form, open-ended feedback, and subjective opinions.

One well-known focus group you may remember was run by Domino’s Pizza in 2009 .

After poor ratings and dropping over $100 million in revenue, the brand conducted focus groups with real customers to learn where they could have done better.

It was met with comments like “worst excuse for pizza I’ve ever had” and “the crust tastes like cardboard.” But rather than running from the tough love, it took the hit and completely overhauled its recipes.

The team admitted their missteps and returned to the market with better food and a campaign detailing their “Pizza Turn Around.”

The result? The brand won a ton of praise for its willingness to take feedback, efforts to do right by its consumers, and clever campaign. But, most importantly, revenue for Domino’s rose by 14.3% over the previous year.

The brand continues to conduct focus groups and share real footage from them in its promotion:

What I like: Similar to interviewing, you can dig deeper and pivot as needed due to the real-time nature. They’re personal and detailed.

What I dislike: Once again, they can be time-consuming and make it difficult to get quantitative data. There is also a chance some participants may overshadow others.

Best for: Product research or development

Pro tip: Need help planning your focus group? Our free Market Research Kit includes a handy template to start organizing your thoughts in addition to a SWOT Analysis Template, Survey Template, Focus Group Template, Presentation Template, Five Forces Industry Analysis Template, and an instructional guide for all of them. Download yours here now.

3. Surveys or Polls

Surveys are a form of primary research where individuals are asked a collection of questions. It can take many different forms.

They could be in person, over the phone or video call, by email, via an online form, or even on social media. Questions can be also open-ended or closed to deliver qualitative or quantitative information.

A great example of a close-ended survey is HubSpot’s annual State of Marketing .

In the State of Marketing, HubSpot asks marketing professionals from around the world a series of multiple-choice questions to gather data on the state of the marketing industry and to identify trends.

The survey covers various topics related to marketing strategies, tactics, tools, and challenges that marketers face. It aims to provide benchmarks to help you make informed decisions about your marketing.

It also helps us understand where our customers’ heads are so we can better evolve our products to meet their needs.

Apple is no stranger to surveys, either.

In 2011, the tech giant launched Apple Customer Pulse , which it described as “an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.”

Screenshot of Apple’s Consumer Pulse Website from 2011.

"For example, we did a large voluntary survey of email subscribers and top readers a few years back."

While these readers gave us a long list of topics, formats, or content types they wanted to see, they sometimes engaged more with content types they didn’t select or favor as much on the surveys when we ran follow-up ‘in the wild’ tests, like A/B testing.”  

Pepsi saw similar results when it ran its iconic field experiment, “The Pepsi Challenge” for the first time in 1975.

The beverage brand set up tables at malls, beaches, and other public locations and ran a blindfolded taste test. Shoppers were given two cups of soda, one containing Pepsi, the other Coca-Cola (Pepsi’s biggest competitor). They were then asked to taste both and report which they preferred.

People overwhelmingly preferred Pepsi, and the brand has repeated the experiment multiple times over the years to the same results.

What I like: It yields qualitative and quantitative data and can make for engaging marketing content, especially in the digital age.

What I dislike: It can be very time-consuming. And, if you’re not careful, there is a high risk for scientific error.

Best for: Product testing and competitive analysis

Pro tip:  " Don’t make critical business decisions off of just one data set," advises Pamela Bump. "Use the survey, competitive intelligence, external data, or even a focus group to give you one layer of ideas or a short-list for improvements or solutions to test. Then gather your own fresh data to test in an experiment or trial and better refine your data-backed strategy."

Secondary Research

8. public domain or third-party research.

While original data is always a plus, there are plenty of external resources you can access online and even at a library when you’re limited on time or resources.

Some reputable resources you can use include:

  • Pew Research Center
  • McKinley Global Institute
  • Relevant Global or Government Organizations (i.e United Nations or NASA)

It’s also smart to turn to reputable organizations that are specific to your industry or field. For instance, if you’re a gardening or landscaping company, you may want to pull statistics from the Environmental Protection Agency (EPA).

If you’re a digital marketing agency, you could look to Google Research or HubSpot Research . (Hey, I know them!)

What I like: You can save time on gathering data and spend more time on analyzing. You can also rest assured the data is from a source you trust.

What I dislike: You may not find data specific to your needs.

Best for: Companies under a time or resource crunch, adding factual support to content

Pro tip: Fellow HubSpotter Iskiev suggests using third-party data to inspire your original research. “Sometimes, I use public third-party data for ideas and inspiration. Once I have written my survey and gotten all my ideas out, I read similar reports from other sources and usually end up with useful additions for my own research.”

9. Buy Research

If the data you need isn’t available publicly and you can’t do your own market research, you can also buy some. There are many reputable analytics companies that offer subscriptions to access their data. Statista is one of my favorites, but there’s also Euromonitor , Mintel , and BCC Research .

What I like: Same as public domain research

What I dislike: You may not find data specific to your needs. It also adds to your expenses.

Best for: Companies under a time or resource crunch or adding factual support to content

Which marketing research method should you use?

You’re not going to like my answer, but “it depends.” The best marketing research method for you will depend on your objective and data needs, but also your budget and timeline.

My advice? Aim for a mix of quantitative and qualitative data. If you can do your own original research, awesome. But if not, don’t beat yourself up. Lean into free or low-cost tools . You could do primary research for qualitative data, then tap public sources for quantitative data. Or perhaps the reverse is best for you.

Whatever your marketing research method mix, take the time to think it through and ensure you’re left with information that will truly help you achieve your goals.

Don't forget to share this post!

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