Relation between narrative and consumer research
Key concept | References |
---|---|
Consumers receive information in the form of narrative and write introspective accounts of their own experiences and feelings | , (2001), , (2010) and (2011) |
Consumer communicate their tacit knowledge by metaphor through narratives | and |
Consumers create meaning and express their experiences through narratives | (2017) |
Consumer make sense of their surroundings and communicate it | , (2011) and (2012) |
Narratives persuade through the depiction of characters in a setting and through inferences about cause-and-effect relationships that exist | (2015) and |
Narratives help consumers to maintain their individual identities in a society of shared signs and objects, settlements and values | |
Consumers change their behaviour by immersing themselves in a narrative world and reflecting the received narrative through a change in their behaviours | (2014, , ) |
Theory, methodology and the context of selected articles
Element | 2000–2009 | 2010–2020 | Total |
---|---|---|---|
n | 4 | 21 | 25 |
Theater theory | 1 (14%) | 1 (3%) | |
Visual analysis | 1 (14%) | 1 (3%) | |
Videography | 1 (14%) | 1 (3%) | |
Mass media theory | 1 (14%) | 1 (3%) | |
Personality theory | 1 (14%) | 1 (3%) | |
Narrative theory | 1 (14%) | 9 (35%) | 10 (30%) |
Narrative identity theory | 1 (14%) | 4 (15%) | 5 (15%) |
Digital consumer data | 1 (4%) | 1 (3%) | |
Mental imagery theory | 1 (4%) | 1 (3%) | |
Consumer theory | 2 (8%) | 2 (6%) | |
Narrative transportation | 6 (23%) | 6 (18%) | |
Narrative persuasion | 3 (12%) | 3 (9%) | |
Analysis | |||
Narratology | 1 (17%) | 3 (12%) | 4 (13%) |
Narrative analysis | 2 (34%) | 2 (7%) | |
Structural analysis of narratives | 1 (17%) | 1 (3%) | |
Identity discourse | 1 (17%) | 1 (4%) | 2 (7%) |
Interpretive qualitative approach | 1 (17%) | 6 (25%) | 7 (23%) |
Narrative inquiry technique | 1 (4%) | 1 (3%) | |
A longitudinal empirical study | 1 (4%) | 1 (3%) | |
Critical incident technique | 1 (4%) | 1 (3%) | |
Path analysis | 3 (12%) | 3 (10%) | |
Meta-analysis | 2 (8%) | 2 (7%) | |
Automated text analysis of n-grams | 1 (4%) | 1 (3%) | |
Grounded theory | 1 (4%) | 1 (3%) | |
Structural equation modelling | 2 (8%) | 2 (7%) | |
Thematic analysis | 1 (4%) | 1 (3%) | |
CFA/EFA | 1 (4%) | 1 (3%) | |
Survey method | |||
In-depth interviews | 9 (35%) | 9 (35%) | |
Questionnaire | 7 (27%) | 7 (27%) | |
Consumer focus groups | 3 (12%) | 3 (12%) | |
Textual analysis | 5 (19%) | 5 (19%) | |
Projective techniques | 1 (4%) | 1 (4%) | |
Experiment design | 1 (4%) | 1 (4%) | |
Theoretical consumption | 1 | 1 (5%) | |
New mediums of expression of consumer behaviour | 1 | 1 (5%) | |
Personology of the consumer | 1 | 1 | 2 |
Culture and subculture | 1 | 1 (5%) | |
Banking and finance context | 1 | 1 (5%) | |
Visitor narratives and destination experiences | 3 | 3 | |
Service development | 1 | 1 (5%) | |
Self-identity construction and brands | 2 | 2 | |
Digital media | 2 | 2 | |
Fashion industries | 1 | 1 (5%) | |
TV series and drama audience’s purchase | 1 | 1 (5%) | |
Organization C-level managers’ decision-making | 1 | 1 (5%) | |
Brand and consumption | 2 | 2 |
Frequently surveyed topics
Topic | Context example | 2000–2009 | 2010–2020 | Total |
---|---|---|---|---|
Consumer psychology | Australia, Kia, Ford, Volvo, Jaguar and Aston Martin brands; Online reviews and self-identity | 1 (25%) | 8 (27%) | 9 (33%) |
Consumption theory | English language videos on YouTube | 2 (50%) | 2 (7%) | |
Hospitality and tourism | The USA and the UK | 9 (30%) | 2 (7%) | |
Digital media/Media | Undergraduates in marketing at a large university located in the southeastern USA and TV series | 1 (25%) | 4 (13%) | 5 (22%) |
Banking | The South Central USA | 1 (3%) | 1 (4%) | |
Service | Sweden, undisclosed global cosmetic company Finland, mobile service | 1 (3%) | 1 (4%) | |
Brand management | France, Prais, Guerlain’s shop on the Champs-Élysées and brands such as Chanel; celebrity endorsement, brand stories | 5 (17%) | 5 (22%) | |
B2B | C-level managers decision-making process | 1 (3%) | 1 (4%) | |
Fashion industry | North America, magazines such as Vogue, Vanity Fair, brands such as Jimmy Choo and Michael Kors | 1 (3%) | 1 (4%) |
Summary of the selected article
Author | Purpose | Definition of consumption narratives | Dimensions | Method | Findings |
---|---|---|---|---|---|
(2017) | How consumers’ narratives of brands help them in rapidly changing marketplace | Consumption narrative is the same as brand meaning or brand image which consumers use through consumption | – Narrative is central to the creation of brand meaning by consumers – Narratives are formed by consumers with information that resonates with them and their existing ideals – Consumers co-create brand meaning through their narratives – These narratives are complex, multifaceted and ever-changing with a deep socio-cultural base interconnected to the self | Narrative analysis | The individual consumer narratives were used to create first a possible cultural narrative or bird’s eye view and later archetypal narratives of groups of consumers for a ground-level view of the changing marketplace |
(2012) | Exploring the role of imagination in the consumption of collective narrative experiences | Narratives are (re)imagined stroyscapes, which are focal to the object of consumption | – Mental imaging lets consumers enter the world of narrative and create meaning | Narratology | Workings of imagination in tourism sites are inextricably linked to the production of cultural imaginaries, that is, socially important narratives invested with collective values |
This paper represents the first attempt to develop a comprehensive methodological framework for “augmenting” taste research through the analysis of digital traces | N/A | – Narrative elements are symbolically deployed to mark taste boundaries can only be grasped through a close reading of consumer discourses | Narrative discourse analysis | Provides methods for mapping consumer digital traces of narratives | |
(2014) | To conceive the extended transportation-imagery model (ETIM) | Narratives are stories and are derived from a process of attribution of meaning to and interpretation of a story | Essential elements of narratives are: the plot; the characters; the climax and the outcome and has two levels: At the individual level narratives: constitute a powerful device to frame an experience and at the market level, advertising, branding, communication and consumer research institutions can benefit using narratives | Quantitative meta-analysis | Updates transportation-imagery model and establishes several new paths in narrative transportations |
(2019a) | To examine digital narratives and narrative transportation in marketing in an evolving technological environment | Narrative is a story world | – Narratives affect consumer behaviour through narrative transportation | Meta-analysis | The research shows that the narrative transportation effect is stronger when the story falls in a commercial (vs noncommercial) domain, is a user (vs professional) generated and is received by one story-receiver at a time |
(2019b) | To establish a new theory of narrativity to link the narrative content and discourse of consumer reviews to consumer behaviour | Narrative is the transition of a character from an initial state of events to a later state | – Consumers empathize with the narrative characters – The narrative plot activates consumers’ imagination, which leads to experience suspended reality during narrative reception | Automated text analysis of n-grams | Narrative content and discourse strongly affect and shape consumer behaviour through narrative transportation and persuasion |
Using consumers’ narrative of a tourist destination to facilitate understanding of how destination image changes with actual experience and what factors or attributes are important | Narrative is an information transfer system by which consumers make sense of their experiences to themselves and to the others | – Narratives are inherent methods to link consumer actions and events to the interrelated aspects to gain an understanding of the consumption – By creating narratives, consumers make sense of themselves and social situations – Narrative is the articulation of consumers’ lived experiences – Narratives provide data | Interpretive qualitative approach | The research reveals three elements involved in the sense-making and sense giving process and sets out the three categories of visitor consumption characteristics that are implicated in the process | |
To study digital consumers and digital marketing narratives, exploring digital data and digital marketing | The interaction between consumers and content in digital and social media is narrative. These narratives are a new dynamic within digital culture and are an active relationship between the users of the technology and the recording of their data | – Consumer narratives are a new form of social media data – Consumer narrative, which Hardey refers to them as marketing narratives, enables companies to promote their brands | Narratology | Digital consumer data provide a unique opportunity and challenge for researchers and organizations that have to be carefully negotiated if the potentials of digital consumer data are to be harnessed | |
How narrative and narrative inquiry technique might help to develop new ideas and evaluating current service in service development contexts | Narrative is a way to convey the tacit knowledge of consumers’ experiences | – Narratives consist of: “character (users, stakeholders), plot (task, sequence of events) and setting (environment, context)” – Using narratives helps overcome the limitations of understanding consumer behaviours | Narrative inquiry technique and critical incident technique | Metaphors combined with lived critical and imaginary events help to generate creative new service ideas. Customer experiences may be used to interpret unspoken, tacit knowledge, which is beneficial when companies want to learn and create something new with the customer | |
Investigating consumer narrative in consumption of video products in websites such as YouTube | Narrative is a paradigm to understand consumption and a tool to analyse it | – Narratives, ontologically, are the same as behaviour, including consumption behaviour – Meaning is created on daily basis in public discourse by narrative – Narratives manifest the inner emotion and experiences | Interpretive qualitative approach | Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than an example of other approaches such as visual analysis, media studies, videography and others | |
(2010) | Studying brands and consumption narratives in a pop-culture based on James Bond movies | Narratives are social and contextual meaning that consumers attach to the brands and products and they construct a personal narrative via consumption | – Consumption narratives consist of three main archetypes: Lover narrative: conveys a meaning of romance and sexual desire Superhero narrative: conveys a meaning of sophistication and invincibility Outlaw narrative: insinuates a meaning of danger and revolt | Textual analysis | This article identifies three different and contrasting brand–self-narratives that reinforce a particular archetypal myth of a lover, hero or outlaw |
(2010) | Aims investigate how consumers use brands to construct themselves through narrative | Consumption through narrative, a symbolic interrelationship, contributes to the construction of the self | – Consumption narratives creates three symbolic relations between consumer and brand, product and consumption – Narrative is a symbolic interrelationship means that the consumers use an object as a symbol of something else – Narrative is an iconic interrelationship means that the sign relates to the object by imitating or resembling the object through the act of consumption – Narratives is also an indexical interrelationship that builds on a factual relationship between the object and the sign which consumers create through consumption | Interpretive qualitative approach | This article shows that how consumers use brands as a tool construct the self through narratives using three key interrelationships: symbolic, iconic and indexical |
(2001) | Investigating the theory and role of narratives in consumption methodology and its application | Narratives are a fruitful way to explore and understand how consumption experiences are made meaningful for consumers | – Narrative has three main functions: : consumer’s reality is individually and narratively constructed through language but is con-sensualized by the social and cultural world within which the individual is embedded : consumption narratives are co-created by consumers : reality is created by the consumers’ narratives | Interpretive qualitative approach | Develops a narrative paradigm and demonstrate how an understanding of narrative can underpin the three paradigmatic questions of ontology, epistemology and methodology in consumption |
(2013) | Study the effects of corporate-led narratives on consumers’ brand experiences | Narratives convey a point that is valued (either positively or negatively) by consumers and include a message or action | – Narratives directly affect consumer behaviour – Consumer narratives of brand increase or decrease the willingness to pay for the brand – Consumer narratives are totally different entities that those of “corporates” | Interpretive qualitative approach | Consumers who were exposed to the narratives described the brand in much more positive terms and were willing to pay more for the product |
(2011) | Investigating how marketing practitioner might promote tourist destination using tourists’ narratives | For consumers, consumption narratives are means to make sense of their decision and action and are is the most effective device to understand consumer experience | – Consumer think, feel, act and make moral choices according to their narrative structures – Narratives are an organization of events into an intelligible whole such that consumer can always capture the “thought” of the story | Path analysis | It is found that the increased knowledge of a destination through narratives will have a stronger effect on the intention to visit a destination if the audiences can identify themselves with the narratives |
To in investigating the relationship between self and narratives in a consumption context | Narratives are a basic mode of thought through which people understand the world in general and themselves in particular. They also show how consumers use consumption for self-creation | – Consumption narratives are central to creating the self – Self-brand connections are associated with consumption narratives | Narratology | Outlines a broader vision of what knowing the individual consumer might entail providing a personology that views individuals as dispositional, goal striving and narrative entities engaged in consumption in the broadest sense | |
(2015) | Aims to investigate the relationship between consumer narrative spontaneous association to luxury products and consequent behaviour | Narratives provide a natural way of thinking about products and by which consumers store, retrieve and index information | – Self-referencing narratives affect product preference at the point of sale – Self-referencing narratives affect continued product preference – Narratives might be used to predict future consumer behaviour | Longitudinal empirical study | This shows that consumers who spontaneously narrate personal narratives when testing products in the store are more likely to prefer products in the store and after usage at home |
(2015) | Tries to examine how story-based online consumer reviews influence attitudes towards the reviewed product through a framework of narrative persuasion | Consumption narratives are relationships among elements, which enables casual inference allowing consumers to mentally construct the meaning of consumption | – Consumption narratives are processed differently from arguments – Narratives entail a temporal dimension in which events unfold over time | Path analysis | Demonstrate that reviews with a more narrative-like format lead to higher levels of transportation into the review, which lead to higher levels of reflection on the message and ultimately influence behavioural intent |
Tries to understand how narrative transportation occurs in consumer as a response to an advertisement | Narratives, narrative transportation, are a new route to consumer persuasion | Narratives persuade by transporting consumers into a story world Narrative transportation is a distinctive route to persuasion | Interpretive qualitative approach | Aesthetic has potential positive or negative narrative transportation through imagery. Also, narrative transportation persuade consumers through e elaboration likelihood model | |
Aims to investigate how sub-cultures and individuality helps individuals to maintain their individual identity through consumption narratives | Narrative is created by consumers and is the way how they relate to each other. Narratives are also an everyday resolution to an enduring paradox: maintaining our individual identities in a society of shared signs and objects, settlements and values | – Narratives are about ourselves and others – Narratives are too subtle to be consistent – Narratives are multiple, ruptured, recursive and diffuse – Narratives can become commodities too | Identity discourse | Using personal experiences of enculturation, these forms of narratives, are discussed against a backdrop of consumer ethnographies and our mutual dependence, upon the retailed and the retold | |
(2020) | To develop and test how narrative involvement leads to “parasocial interaction-impulse buying” | Narratives are stories created by TV dramas absorbing and involving consumers affecting their narratives leading to greater connection and ultimately, greater tendency to purchase from that connection | – Consumers engage with products narratively – Consumers cocreate the narratives based on their engagements – Narratives increase parasocial activities | Structural equation modelling | Narrative involvement might lead to an impulsive purchase |
(2020) | Investigates the impact of narrative and narrative transportation in advertising on decision-makers attitudinal responses in B2B context | Narratives are stories that consumers are immersed in | – Narratives convey strong emotion and motivations – Narratives foster narrative transportation – Transportation into a story influences an individual’s beliefs and attitudes because humans typically reason in terms of narratives | Mixed method: Structural equation modelling and thematic analysis | – Narratives affect C-level decisions at organizations by improving relationships – In B2B context, narratives create a personal connection between organizational actors |
(2020) | This paper focuses on developing an empirical and conceptual understanding of the evolving nature of self in the digital world, created through narratives, from non-Westerners | Narratives and narrative self are in the digital world as a form of open-ended self-expression Conveying a combination of experiences, aspirations and fantasies Co-created with peers and technology | – Sensational life experiences metaphors into the narrative of the self – Narratives are rooted in the past, molded in the present and have implications for the future – Narratives may be contradictory and consumers strive to resolve the conflicts by delimiting, making compromises or by synthesizing the narratives – Narratives and narrative self includes posts, comments, likes, tagging, others’ digital activities and other self-related activities online – A consumer can have multiple narrative selves; for instance, the self, expressed through the professional platform, LinkedIn will vary from that on Instagram | grounded theory | – Several narratives of the self are established – Each narrative addresses different segments of personal audiences, enabling new modes of self-expression to overcome the challenges of digital expressions |
The research investigates the differential role of narratives about celebrities’ personal vs professional lives in creating attachment and identifies and tests moderating effects of narrative characteristics including the perceived source of fame, valence and authenticity | Narratives are the consumption of a celebrity brand’s story through which the story receiver interprets it in a causal story-like structure | – Persona narratives are about the celebrity’s professional and personal lives from the celebrity’s brand in consumers’ perceptions between a consumer and a celebrity can be viewed more accurately as a relationship between the consumer and the celebrity’s brand | Mediation analysis and multiple ANOVAs | The results suggest relationship norms that are more altruistic in nature fully mediate the relationship between narrative type and brand attachment. Additionally, personal narratives produce stronger attachment than professional narratives; the celebrity’s source of fame moderates narrative type and attachment; and on-brand narratives elicit higher attachment than off-brand narratives, even when these narratives are negative | |
(2015) | To investigate if consumer position is to accept a brand’s narrative when explicitly reminded that it is manufactured by firms with an underlying profit motive | Narratives are stories developed by brands | – Explicitly labelled as true, brand narratives might trigger “overthinking” on the part of consumers | Exploratory and confirmatory factor analysis/MANOVA | – Consumers perceive brand narratives as authentic irrespective of how factual they are – Only when one or more authenticity disruptors are present do consumers begin to question the authenticity of the brand narrative – Disruption occurs when the focal brand is perceived to be nakedly copying a competitor or when there is a gross is a match between the brand narrative and reality – In the presence of one or both of these disruptors, consumers judge brands to be less authentic, report lower identification, lower assessments of brand quality and social responsibility and are less likely to join the brand’s community |
The classification of consumption narrative
Mishler’s approach (1995) | Focuses on | Narrative level | Dimensions | References |
---|---|---|---|---|
Narrativization of experience | This approach focuses on the succession of happening and assumes a correspondence between language and reality through reference and temporal order | Intrapersonal | – Narrative is a way of thinking, storing and indexing and retrieving data by individuals – Narrative is the articulation of consumers’ lived experiences – Narratives are central to create meaning and the self – Narratives are formed by consumers with information that resonates with them and their existing ideals – Narratives create and transfer experiences – Narratives provide data – Methodologically, realities are made by individuals’ narratives – Consumers use the narrative and narrative of the elf to create several identities in social media | ; ; , (2001); (2017) and (2020) |
Coherence and structure | How language and communication is used to create meaning through narrative devices | Interpersonal | – Meaning is created on daily basis in public discourse by narrative – By creating narratives, consumers make sense of themselves and social situations – Epistemologically, consumption narratives are co-created by consumers | , (2001); (2010) and |
Narrativization of communications | Now narratives function to create a self and identity in relation to social processes, institutions or representations of sociocultural constructs | Person-consumption | – Narratives, ontologically, are the same as behaviour, including consumption behaviour – Narratives can be created through celebrities persona – Narratives are new socially constructed data. -Narrative creates a sense of parasocial connection to products and brands – Narratives are inherent methods to link consumer actions and events to the interrelated aspects to gain an understanding of the consumption – Consumption narratives creates three symbolic relations between consumer and brand, product and consumption and society at large: symbolic interrelationship, iconic interrelationship, indexical interrelationship – Ontologically consumes’ reality is created through narratives but – Narrative transportation encapsulates the journey into the narrative world; retrospective reflection captures customers’ changed re-emergence into the real world – Narratives, through narrative transportation, affect the decision-making process at organizational level leading to create a more personal connection with suppliers | (2017), ; (2015), (2001); , , (2010), (2014); (2019a); (2019b); (2020), (2020); and (2015) |
Suggested research questions for future research
Framework path and subtopic | Research question |
---|---|
Social media | – How social media are shaping consumer narratives? – How the flow of information on social media creates or harms brand narratives? – How can consumers use social media to create their consumption counter-narratives? |
Internet | – How the second screen affects consumption narratives? |
Age | – Are young consumers more narrative-driven in their consumption than old consumers? – How lived experiences affect consumer narrative creation? – How major collective life incidents of an individual affect his or her narratives? |
Gender | – How gender might affect narratives, their creation and interpretation? – How gender affects the consumption narrative for any given brand or product? |
Culture | – How subcultures collide narratively? |
Consumer traits | – How and to what extent personal traits affect individuals’ consumption narratives? |
Consumer segments | – How consumer partisanship affect the narrative interpretation and narrative creation? |
branding | – How company with different brands should manage their brand portfolio to avoid ethical dilemmas regarding contradictions in different brand narratives? – How narrative association with celebrities, social media influencers and famous people, in general, affects the brand narrative? – How interpersonal and person-consumption level of the narrative is affected by parasocial relations created by modern branding methods such as celebrity branding and influencer branding? |
Marketing | – How different consumers interpret organizational brand narratives? – How organizational narratives and narrative transportation are affected by the selected advertising medium such as TV and the internet? – How product placement in movies and endorsement by actors affect consumer narratives? – How and to what extent, short term and long-term exposure to organizational narratives affect consumer narratives? |
Research protocol
Keywords | Narrative, consumer narratives, consumption narratives, narratives in marketing, effects of narratives on the consumer, effects of narratives on consumption, narratives and consumption |
Search hints | • AND and OR in Boolean search operator • sing a truncation symbol (e.g. $ or ∗) as in “narrative$” to retrieve variations on the word narrative such as “narrative” and “narratives” • using a wildcard symbol (e.g. # or ? or $) • Proximity search for one word within number of words of another word (ADJn or NEAR/n, depending on the database). For example, “consumer ADJ3 narrative” will retrieve records where “consumer” and “narrative” appear within three words of each other |
Synonyms | Story, consumer story, consumption story, consumer storytelling and storytelling |
Year | 2000 up to the present |
Language | English |
Research type | Books, articles, conference papers, summaries, book reviews, points of view and speeches |
subject | Consumer narratives and consumption narratives |
Scope | All topics related to consumer and consumption narratives in ant context and field |
Preferred reporting items for systematic reviews and meta-analyses.
Critical appraisal skills programme.
Article selection process:
Airoldi , M. ( 2019 ), “ Digital traces of taste: methodological pathways for consumer research ”, Consumption Markets and Culture , pp. 1 - 21 .
Anaza , N.A. , Kemp , E. , Briggs , E. and Borders , A.L. ( 2020 ), “ Tell me a story: the role of narrative transportation and the C-suite in B2B advertising ”, Industrial Marketing Management , Vol. 89 , pp. 605 - 618 .
Ardelet , C. , Slavich , B. and de Kerviler , G. ( 2015 ), “ Self-referencing narratives to predict consumers' preferences in the luxury industry: a longitudinal study ”, Journal of Business Research , Vol. 68 No. 9 , pp. 2037 - 2044 .
Barry , D. and Elmes , M. ( 1997 ), “ Strategy retold: toward a narrative view of strategic discourse ”, Academy of Management Review , Vol. 22 No. 2 , pp. 429 - 452 .
Baumgartner , H. ( 2002 ), “ Toward a personology of the consumer ”, Journal of Consumer Research , Vol. 29 No. 2 , pp. 286 - 292 .
Belanche , D. , Casaló , L.V. , Flavián , C. and Schepers , J. ( 2020 ), “ Service robot implementation: a theoretical framework and research agenda ”, The Service Industries Journal , Vol. 40 Nos 3/4 , pp. 203 - 225 .
Belk , R.W. ( 1988 ), “ Possessions and the extended self ”, Journal of Consumer Research , Vol. 15 No. 2 , pp. 139 - 168 .
Bortoff , J.L. ( 2001 ), Workshop on Quality Research [Mimeo] , University of British Columbia, School of Nursing
Brown , S. ( 2005a ), “ I can read you like a book! Novel thoughts on consumer behaviour ”, Qualitative Market Research: An International Journal , Vol. 8 No. 2 , pp. 219 - 237 .
Brown , S. ( 2005b ), Writing Marketing: Literary Lessons from Academic Authorities , Sage , London .
Brown , S. and Reid , R. ( 1997 ), “ Shoppers on the verge of a nervous breakdown: chronicle, composition and confabulation in consumer research ”, in Brown , S. and Turley , D. (Eds), Consumer Research: Postcards from the Edge , Routledge , London .
Callahan , C. and Elliott , C.S. ( 1996 ), “ Listening: a narrative approach to everyday understandings and behaviour ”, Journal of Economic Psychology , Vol. 17 No. 1 , pp. 79 - 114 .
Canabal , A. and White , G.O. III ( 2008 ), “ Entry mode research: past and future ”, International Business Review , Vol. 17 No. 3 , pp. 267 - 284 .
Caru , A. and Cova , B. ( 2006 ), “ How to facilitate immersion in a consumption experience: appropriation operations and service elements ”, Journal of Consumer Behaviour , Vol. 5 No. 1 , pp. 4 - 14 .
Chaiken , S. ( 1987 ), “ The heuristic model of persuasion ”, in Zanna , M.P. , Olson , J.M. and Peter Herman , C. (Eds), Social Influence: The Ontario Symposium , Vol. 5 , Lawrence Erlbaum , Hillsdale, NJ , pp. 3 - 39 .
Chronis , A. , Arnould , E.J. and Hampton , R.D. ( 2012 ), “ Gettysburg re-imagined: the role of narrative imagination in consumption experience ”, Consumption Markets and Culture , Vol. 15 No. 3 , pp. 261 - 286 .
Cooper , H. , Schembri , S. and Miller , D. ( 2010 ), “ Brand-self identity narratives in the James Bond movies ”, Psychology and Marketing , Vol. 27 No. 6 , pp. 557 - 567 .
Czarniawska , B. ( 2004 ), Narratives in Social Science Research , Sage .
Diamond , N. , Sherry , J.F. , Jr , Muñiz , A.M. , Jr , McGrath , M.A. , Kozinets , R.V. and Borghini , S. ( 2009 ), “ American girl and the brand gestalt: closing the loop on sociocultural branding research ”, Journal of Marketing , Vol. 73 No. 3 , pp. 118 - 134 .
Douglas , M. and Isherwood , B. ( 1980 ), The World of Goods: Towards an Anthropology of Consumption , Penguin Books , Harmondsworth .
Eagleton , T. ( 2004 ), After Theory , Penguin UK .
Elliot , R. and Wattanasuwan , K. ( 1998 ), “ Brands as resources for the symbolic construction of identity ”, International Journal of Advertising , Vol. 17 No. 2 , p. 17 .
Elliott , R. and Wattanasuwan , K. ( 1998 ), “ Brands as symbolic resources for the construction of identity ”, International Journal of Advertising , Vol. 17 No. 2 , pp. 131 - 144 .
Eng , B. and Jarvis , C.B. ( 2020 ), “ Consumers and their celebrity brands: how personal narratives set the stage for attachment ”, Journal of Product and Brand Management , Vol. 29 No. 6 .
Escalas , J.E. ( 2004a ), “ Imagine yourself in the product: mental simulation, narrative transportation, and persuasion ”, Journal of Advertising , Vol. 33 No. 2 , pp. 37 - 48 .
Escalas , J.E. ( 2004b ), “ Narrative processing: building consumer connections to brands ”, Journal of Consumer Psychology , Vol. 14 , pp. 168 - 180 .
Escalas , J.E. ( 2007 ), “ Self-referencing and persuasion: narrative transportation versus analytical elaboration ”, Journal of Consumer Research , Vol. 33 No. 4 , pp. 421 - 429 .
Escalas , J.E. and Bettman , J.R. ( 2005 ), “ Self-construal, reference groups, and brand meaning ”, Journal of Consumer Research , Vol. 32 No. 3 , pp. 378 - 390 .
Fisher , W.R. ( 1985 ), “ The narrative paradigm: an elaboration ”, Communication Monographs , Vol. 52 No. 4 , pp. 347 - 367 .
Friend , L. and Thompson , S. ( 2003 ), “ Identity, ethnicity and gender: using narratives to understand their meaning in retail shopping encounters ”, Consumption Markets and Culture , Vol. 6 No. 1 , pp. 23 - 41 .
Geiger , S. and Finch , J. ( 2016 ), “ Promissories and pharmaceutical patents: agencing markets through public narratives ”, Consumption Markets and Culture , Vol. 19 No. 1 , pp. 71 - 91 .
Gergen , K.J. and Gergen , M.M. ( 1988 ), “ Narrative and the self as relationship ”, in Advances in Experimental Social Psychology , Academic Press , Vol. 21 , pp. 17 - 56 .
Gilliam , D.A. and Zablah , A.R. ( 2013 ), “ Storytelling during retail sales encounters ”, Journal of Retailing and Consumer Services , Vol. 20 No. 5 , pp. 488 - 494 .
Gilliam , D.A. , Flaherty , K.E. and Rayburn , S.W. ( 2014 ), “ The dimensions of storytelling by retail salespeople ”, International Review of Retail, Distribution and Consumer Research , Vol. 24 No. 2 , pp. 231 - 241 .
Gilliam , D.A. , Preston , T. and Hall , J.R. ( 2017 ), “ Frameworks for consumers’ narratives in a changing marketplace: banking and the financial crisis ”, Marketing Intelligence and Planning , Vol. 35 No. 7 , pp. 892 - 906 .
Goffman , E. ( 1959 ), The Presentation of Self in Everyday Life , Doubleday Anchor Books , New York, NY .
Graesser , A.C. , Singer , M. and Trabasso , T. ( 1994 ), “ Constructing inferences during narrative text comprehension ”, Psychological Review , Vol. 101 No. 3 , p. 371 .
Grafton Small , R. ( 2006 ), “ The book of ours: consumption as narrative ”, Consumption Markets and Culture , Vol. 9 No. 4 , pp. 317 - 325 .
Grayson , K. ( 1997 ), “ Narrative theory and consumer research: theoretical and methodological perspectives ”, Advances in Consumer Research , Vol. 24 , pp. 67 - 70 .
Green , M.C. ( 2008 ), “ Transportation theory ”, in Wolfgang , D. (Ed.), International Encyclopedia of Communication , Wiley-Blackwell , Oxford , pp. 5170 - 5175 .
Green , M.C. and Brock , T.C. ( 2000 ), “ The role of transportation in the persuasiveness of public narratives ”, Journal of Personality and Social Psychology , Vol. 79 No. 5 , p. 701 .
Green , M.C. and Brock , T.C. ( 2002 ), “ In the mind's eye: transportation-imagery model of narrative persuasion ”, in Green , M.C. , Strange , J.J. and Brock , T.C. (Eds), Narrative Impact: Social and Cognitive Foundations , Lawrence Erlbaum , Mahwah, NJ , pp. 315 - 341 .
Guba , E.G. and Lincoln , Y.S. ( 1994 ), “ Competing paradigms in qualitative research ”, in Denzin , N.K. and Lincoln , Y.S. (Eds), Handbook of Qualitative Research , Sage Publications, Inc , pp. 105 - 117 .
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Consumerism, the preoccupation with the acquisition of goods and services, has long been a defining characteristic of American society. Rooted in the nation's economic system and cultural values, consumerism has had profound [...]
There has been a growing recognition of the phenomenon of bullshit jobs, a term coined by anthropologist David Graeber in his 2013 essay "On the Phenomenon of Bullshit Jobs." Bullshit jobs refer to roles that are perceived as [...]
In a nutshell, consumerism describes the rising want and need for goods and services. The interesting thing is, all the biggest examples are around us, but not everybody realizes it. One huge example is the huge number of [...]
Effects Of Consumerism In The 1920sThe 1920s, often referred to as the "Roaring Twenties," was a decade of unprecedented economic growth and cultural change in the United States. It was a time when consumerism flourished, and [...]
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How the world embraced consumerism
Consumerism Essay In the fourth era of the consumer movement, the key marketplace features include concern for the environment, increasingly complex technology, a diverse market, and a global market. Concern for the environment has manifested itself in a number of different ways.
First, it helps protect consumers from companies' "unethical marketing practices.". For example, she cites policies put in place by the government to inspect food items, ensuring they are of good quality and prepared per sanitation standards. When used appropriately, consumerism serves the benefit of all. 3.
Environmental consciousness will also require both producers and consumers to move from a narrative of production and consumption toward one of sharing and caring. ... The assignment is related to the effect of consumerism on the environment. I have some questions prepared to ask about this topic. I believe that this interview will require at ...
The consumerism that swept the 1920s inspired Huxley to depict his beliefs and reasons behind specific components of Brave New World. With consumerism escalating in the '20s, greedy manufacturers began to manipulate consumers to increase their wealth, and identity and happiness became dependent on materialism.
The Influence of Consumerism on 7-11 Years Children. Moreover, families are trying to alleviate their children from threats of stigmatization and social identity by purchasing things to their children that will make them socially compatible with other children. Consumerism in the 1960s in "A&;P" by John Updike.
In The Oxford Dictionary, the term "consumption" is defined as the "using up; destruction; waste; amount consumed; wasting disease". However, in our day-to-day life, the common use for said term often connotes "use". According to Mackay (1997), the default approach assumes that consumers consume what they want and need - which is ...
23 essay samples found. Consumerism refers to a societal and economic order driven by the acquisition of consumer goods. Essays on consumerism can delve into its historical evolution, its impact on the economy, the environment, and societal values. Furthermore, discussions could explore the psychological aspects of consumerism, the role of ...
This essay explores the effects of consumerism in America, examining its influence on the economy, social structures, environmental sustainability, and individual well-being. Understanding these impacts is crucial for developing strategies to mitigate the adverse consequences while fostering a more balanced and sustainable approach to consumption.
An essay on consumerism in the 1920s delves into the transformative shift in societal attitudes and economic patterns during this era. It explores the emergence of mass production, technological advancements, and the rise of advertising as pivotal factors in fostering a culture of consumption.
The concept of consumerism was first brought to my awareness in First Year Writing. I admit, before this intro course, I was indeed ignorant of the negative impacts that consumption had on society. ... Essay On Narrative Of The Life Of Frederick Douglass 973 Words | 4 Pages; Frederick Douglass Importance Of Education 836 Words | 4 Pages;
Consumerism says that purpose, joy and contentment are to be found primarily in the consumption of goods, services and experiences. Basically, consumerism manipulates us to believe that our success is based on how much we have. Consumerism changes the complete purpose of our lives. 840 Words. 4 Pages.
Consumerism, an essential call upon the need to re-evaluate and resolve an individual's mindset regarding being a consumer. This statement has been derived from various analysis and statistics as people tend to over-consume the resources which now they take for granted. An average scale of overconsumption across the world would be around 80% of ...
In fact, a 2018 study by the Pew Research Center revealed that 88% of 18 to 29 year. olds and 78% among those ages 30 to 49 use some form of social media. 74% of Facebook users. say they visit daily and just over half (51%) saying they visit several times a day. 60% of. Instagram users frequent the site daily.
Abstract. In this theoretical and explorative essay, from an analysis of Pope Francis', Cornel West's, and William T. Cavanaugh's works, it is argued that it is possible to construe a specific understanding of the concept of consumerism within the political theological discourse.
Essay Examples on Consumerism. Cover a wide range of topics and excel academically today. Start now 🚀 for FREE! ... The Friday black narrative is a major hyperbole that can be used to show consumerism which leads to low civilization. In the book, "Friday Black: Consumerism Minus Civilization" the author states that Black Friday deals ...
Free argumenttive, persuasive and narrative essay samples on Consumerism at Artscolumbia. Here you will find only best free samples and everything necessary for A+ grades. Get help now. Essay Samples. ... We have 10 free papers on Consumerism for you. Essay Examples. Essay topics. Consumerism as Social and Economic Order and Ideology.
2 pages / 730 words. Introduction Consumerism, the preoccupation with the acquisition of goods and services, has long been a defining characteristic of American society. Rooted in the nation's economic system and cultural values, consumerism has had profound impacts on various aspects of life in the United States.
Consumerism and the Respect for Animals. For decades now consumerism has not been a stagnant notion, many trends in the society and human lifestyle have redefined the term. Consumerism has its roots deeply embedded in the innate human behaviour that man has many desires. The industrial revolution in the past centuries...
The narrative approach could be used to understand human action and behaviour. Narratives provide insight into consumption more accurately and effectively than other forms of research (Brown, 2005a). Narrative and plot in advertising and communication are commonly used. This is the persuasive role of the narrative mentioned by Wang and Shen ...
The Vicious Cycle of Consumerism. Sophie Kinsella, the author of the Confessions of a Shopaholic novels, captured the very essence of consumerism when she wrote that "Shopping is actually very similar to farming a field. You can't keep buying the same thing you have to have a bit of variety. Otherwise you get bored and stop enjoying ...
Published Jan. 20, 2022 Updated Jan. 25, 2022. For a third year, we invited students from 11 to 19 to tell us short, powerful stories about a meaningful life experience for our Personal Narrative ...
Free【 Essay on Consumerism 】- use this essays as a template to follow while writing your own paper. More than 100 000 essay samples Get a 100% Unique paper from best writers. ... On Family Guy: The Narrative and Postmodern. Introduction In the popular television show, Family Guy, which airs on a variety of different stations, a selection of ...