business development strategy presentation template

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Business strategy template.

• Created by ex-McKinsey & BCG consultants
• 277 PowerPoint slides & 1 Excel model
• 4 full-length, real Fortune500 strategy examples

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• Business Strategy

What you get in this template

• A comprehensive, end-to-end strategy presentation based on proven frameworks created by ex-McKinsey and BCG consultants
• 277 PowerPoint slides organized in a complete storyline with best-practice slide-layouts, titles, and graphics
• 4 real-life full-length examples from Fortune500 companies so you can see how a strategy is presented in other organizations
• Helpful checklist used in top-tier consulting firms
• Excel model to support your strategy document

Our Business Strategy Template is based on a proven framework

The template is centered around the best-practice business strategy ‘house’ as used by McKinsey and BCG

Our template takes you through all layers of a business strategy and helps you create a best-in-class presentation:

• Purpose: what is our reason-for-being?
• Vision: where do want to be in 2-3-5-10 years?

Strategic choices

• Where do we want to play? What are our must-win battles?
• Set of choices on what to do and not do that guide day-to-day decision making

Strategic initiatives

• How can we win these battles?
• Specific initiatives and actions that are designed to achieve vision and goals within strategic choices
• Linked to tangible, specific, measurable goals and KPIs
• What do we need to have in place to move forward on our strategic initiatives?
• Supportive actions or capabilities that are prerequisites for accomplishing initiatives
• What is the foundation allowing us to achieve everything else?
• How do we nurture and grow this foundation?

This template includes 277 slides based on proven frameworks, complete storyline with best-practice slide-layouts

“These templates have been a life saver for me and my team! We used to waste so much time trying to build slides based on old decks or PDFs. This is so much easier and looks much more professional.”

What can you use the Business Strategy template for?

The Business Strategy Template includes a fully structured storyline complete with ready-to-use slides, as well as frameworks, tools, tutorials, real-life examples, and best practices to help you:

• Create and present a complete, cohesive, well-structured business strategy
• Analyze your current position and starting point to build your future strategy on incl. current market dynamics, customer segments, customer behavior, internal performance and more
• Formulate your organization’s purpose and vision in clear, concise formats
• Formulate your organization’s strategic choices and priorities that will guide everything from strategic initiatives to day-to-day decision making
• Construct tangible, measurable, specific goals for your organization at all levels from overarching vision to individual business units, teams, and time frames
• Design specific strategic initiatives linked to measurable goals that align with your organization’s strategic choices
• Understand core enablers and foundational elements in your organization and analyze your status quo and what must be done to support and grow these to achieve your strategic goals

Fully customizable

Easy to recolor, tweak, and edit.

Our PowerPoint and Excel templates are 100% customizable, meaning you can change everything from colors to fonts to layouts to footnotes. Match templates to your company format and color schemes with just a few easy clicks and give it your own personal style.

Created by top-tier consultants

We’re a team of ex-consultants from McKinsey and BCG. Between us we have created thousands of presentations for every purpose and organizational level. Here we have distilled this experience into these templates for you so you can create similar best-practice, tried-and-tested presentations with none of the hassle.

Trusted by 4,500+ customers worldwide

How to write a strategy document?

…and how the Business Strategy Template can support your process

What is a strategy document

To create an effective strategy document, it helps to first answer the question “What is a strategy document ?”. In the world of management consulting, a strategy document typically refers to the slide deck delivered at the end of a strategy project that summarizes in clear, coherent terms what a company’s goals are and how they plan to achieve them. There are many frameworks and structures that can be used to facilitate this document, including the familiar where to play - how to win framing or the classic setup of

• Mission & Vision
• Targets (markets, customers, geography)
• Value Proposition (products, services, pricing)
• Go-to-Market (sales, marketing, distribution)
• Organization (people, processes, technology, partners).

How the Business Strategy Template can support your process

The end goal of the strategy process is to formulate a comprehensive business model strategy that lays out the goal, direction, and plan in a clear, structured, and to-the-point document that can be used and shared throughout the organization.

As mentioned, there are many ways to structure a document like this and your organization may already have a slide template to use as a starting point. If you do not, you can use our Business Strategy presentation template to jumpstart your process of crafting your strategy and to ensure your final presentation follows best-practice storylines and includes all the core elements of an effective strategy document. The Business Strategy Template is composed of both ready-to-use slides for you to populate and customize as you need, and perhaps more importantly several real-world Fortune 500 examples of full strategy documents so you can see how these look at other companies.

Implementing the strategy

Effective execution distinguishes a good strategy from a great one. Translating strategy into purposeful action requires consistent messaging and meticulous planning. As the strategy solidifies, ensuring the right people, decision-making processes, accountability structures, and execution pace are in place is essential.

In essence, creating an impactful strategy involves collaborative workshops, analysis, research, and a commitment to implementation. The journey from questioning to execution defines a company's growth trajectory and success.

The five fundamental questions for strategy development

Regardless of the framework that is chosen, the creation of a strategy document always requires you to answer five fundamental questions:

• What is our current business context in terms of our own business performance, industry, competitive landscape, and macro environment, and how do we expect it to impact us in the future?
• Where do we have a competitive advantage (customer segments, markets, geographies) and how can we continue to build that competitive advantage in terms of value delivered, differentiation of value proposition, and efficiency and effectiveness of our go-to-market strategy?
• What are our major strategic pillars and necessary choices to create and sustain those competitive advantages? What does success look like?
• What are the associated strategic initiatives we need to put in place to implement those choices and achieve those goals, and what underlying enablers or structures do we need in the organization to support those initiatives?
• How does this all come together in a cohesive plan so we ensure we have the right resources and governance in place to effectively drive strategic change?

For most businesses, strategy revolves around focus—aligning their business model with customer value, competitive differentiation, and ROI improvement. Crafting a strategy frequently involves deciding what not to do, freeing up resources for impactful endeavors. Strengths and weaknesses within the business model also quickly become apparent. By focusing on target customer segments and aligning various elements, companies can tap into their growth potential. See our blog post “ 5 Key Elements of a Successful Strategy ” for more practical tips.

Steal the templates and frameworks used by top management consultants. Decrease the time you spend structuring a storyline or creating new visuals.

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Strategy Templates for PowerPoint & Business Strategy Slides

Download 100% editable Strategy Templates for PowerPoint and Google Slides to create attractive diagrams and presentation slide designs. Our templates have been designed to cover various strategy-themed topics, be it for marketing strategy presentations, business strategy, corporate strategy presentations or even a strategy for your next game.

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Other than generic templates, we also have diagram templates related to specific types of strategic concepts like the Bowman’s Strategy Clock and Blue McKinsey 7S framework.

Choose a business strategy template most suitable for you, to create a plan that can help you stay ahead of the competition.

Our Business Strategy Presentations are compatible with PowerPoint and Google Slides and are 100% editable, so you can create an outstanding presentation in no time and with little effort. Whether you need to create a Bowman’s Strategy Clock PPT template , need a marketing strategy template, or wish to create a growth model; we have you covered with a visually appealing template that will suit well for your presentation.

What is a Strategy Template for Presentations?

A Strategy Template is a presentation that allows companies to create a roadmap to achieve their organizational objectives. Through the Strategy Template, it is possible to study these objectives through different methodologies and generate a complete picture of what you want to achieve and how.

What to include in a Strategy Template?

It is recommended to include some of these slides in a Business Strategy Template: Product definition, Market Problem Identification, Strategic Objectives, Market Segmentation, SWOT Analysis, Product Roadmap, among others. The Go-to-Market Strategy Template has specific content to create a Strategy Template. Also, for more information, read our article about how to create a strategy presentation .

How to use a Strategy Template to scale up your business?

The Strategy Template is a very comprehensive presentation that allows you to use many tools and methodologies to scale your business. Through the use of SWOT Analysis, Product Definition, Product Roadmap, and establishing SMART Goals you will have the ability to create and apply a strategic plan for your business and scale it over time.

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Your Guide to Business Development Planning

Published: June 18, 2024

Wondering why a marketer is writing about business development? It’s because I’ve learned that business development is more than just a fancy term for sales.

Business development is actually a company-wide strategy that brings every department on the same page — including marketing and sales.

Table of Contents

Business Development Planning

How to develop a business development strategy, business development strategy example.

Business development planning is the process of creating a roadmap for your company’s growth and success. I think of it as a treasure map that lets you navigate the treacherous waters of the business world to find the buried treasure (aka long-term profitability).

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That said, just like in a treasure hunt, you must also perform a series of steps to ensure you end up with a treasure in your hands:

• Market analysis . Research the industry, competitors, and target audience to uncover opportunities and potential challenges.
• Goal setting. Business development planning is incomplete without measurable goals, as the individual department members can’t see where to go without a big, red “X” on the map.
• Strategy development. Create a game plan for reaching your goals, including tactics for marketing, sales, and partnerships.
• Resource allocation. Ensure you have the team, budget, and tools to make your journey a success.
• Performance tracking. To ensure you’re headed in the right direction, check your compass (metrics and KPIs).

While that’s enough of Jack Sparrow — or Captain Jack Sparrow — let’s dig deeper into how to develop a business development strategy.

• Define your business objectives.
• Conduct market research.
• Identify your target customers.
• Evaluate your current position.
• Develop strategies.
• Define tactics and action plans.
• Set metrics and KPIs.
• Allocate resources.
• Implement and monitor.
• Continuously review and update.

1. Define your business objectives.

While you might want to settle with “make more money than last year,” you need to define your wishes into clear objectives to have a shot at achieving them. So, whether your business objective is to reach a revenue figure, develop a new product, or expand into a new geographic region, lay it out.

To come up with clear business objectives, I recommend going SMART :

• Measurable.
• Attainable.
• Time-Bound.

For instance, if you own an ecommerce company, you might define your business objective as: “Increase average order value by 15% in the next six months by implementing a personalized product recommendation system and offering bundled deals.”

If you’re having a hard time coming up with SMART business objectives, I find HubSpot’s free template for SMART goal setting incredibly helpful for getting started.

2. Conduct market research.

You might think that you know your market inside out, but let’s face it — assumptions can be dangerous.

In fact, Amy Kauffman , chief marketing officer at CMO Room , shares that, “The biggest mistake I see companies make when developing their business strategy is not doing enough market research upfront. Many founders are overconfident in their product or idea and assume that if they build it, customers will automatically come."

Put on a pair of X-ray glasses to see what’s really going on beneath the surface. Find out what your customers want, how much potential the target market has, and what your competitors are up to.

At this point, I typically scour industry reports, government statistics, and online databases. If you wish to do the same, here are my recommended sources:

• Industry reports. Check out industry research from Gartner , McKinsey & Company , and Forrester .
• Government statistics. If you manage an American business, I recommend the U.S. Census Bureau , Bureau of Labor Statistics , and Federal Reserve Economic Data for their incredible breadth of insights. Outside the U.S., you can try out location-specific sources, like Eurostat , or global sources, such as World Bank Open Data .
• Online databases. While there are too many online databases to make sense of, I typically look for statistics from our annual reports, like HubSpot’s State of Marketing Report , since our researchers take due care in collecting data. Other than that, I also like eMarketer , Pew Research Center , and Statista .

That said, while these sources should provide most of the data you require, I still recommend using the good old-fashioned method of talking to people. Use surveys or interviews to get inside your potential customers’ heads. Find out what makes them tick, what keeps them up at night, and what they really need.

David Janovic , founder of RJ Living , especially recommends detailed market research for businesses expanding to new markets: “When entering a new market it's definitely crucial to be putting the time and effort into conducting thorough market research — which will help you understand the local landscape, customer preferences, and potential competitors."

Finally, I take all the juicy data and connect the dots to inform my business development strategy moving forward.

3. Identify your target customers.

Once you’ve done your market research homework, it’s time to zero in on your ideal customers. After all, you can’t please everyone.

I recommend creating buyer personas , which are fictional yet realistic representations of your ideal customers based on data. If you have existing buyer personas, update them based on the insights from the market research.

Pro tip: If you don’t have any buyer personas or need to develop another one for a new audience segment, check out HubSpot’s buyer persona generator . It helps you flesh out your target customers' pain points and motivations.

Next, evaluate the market size, growth potential, and opportunity of each buyer persona. See which buyer personas align with your business objectives and prioritize them accordingly.

4. Evaluate your current position.

Now that you have researched the market and the customers, I recommend taking a long, hard look in the mirror to assess your current position and figure out where you stand.

The best way to do this is with the trusty SWOT analysis — a strategic planning technique used to identify a company’s strengths, weaknesses, opportunities, and threats — to help you determine where you’re at in comparison to your competitors.

Kauffman also shares the same opinion: “Competitive analysis should play a central role in developing the business strategy. It's critical to have a deep understanding of the competitive landscape — not just who the players are but their strengths, weaknesses, positioning, and likely moves."

Once I have the data on the competitive landscape, I start filling out a SWOT analysis template :

• Strengths. I start by noting whatever our brand is excelling at (i.e., your competitive advantage). For instance, when it comes to HubSpot, we have a strong brand reputation and a loyal customer base. Plus, our content marketing game is on point as well, with thought leadership pieces.
• Weaknesses. Next up, I highlight the areas where we’re struggling or falling short. For instance, the sheer amount of features in the HubSpot platform might feel overwhelming for new users.
• Opportunities. I look at the market trends, audience segments, and emerging technologies our brand can leverage. For instance, HubSpot benefits from remote work and ecommerce growth.
• Threats. Lastly, I check out competitors, markets, and regulations to identify threats that could potentially derail our success. For example, if there’s an economic downturn, businesses might reduce their spending on martech such as HubSpot.

Pro tip: Remember, SWOT analysis isn't a one-and-done deal. So, even if you conducted a SWOT analysis during the startup stage, I suggest doing it again while developing a business development strategy since businesses evolve, markets shift, and customer preferences change over time.

While SWOT analysis provides a bird’s-eye view of the competitive landscape, I believe you can also find many granular but important details about business by taking a deep dive into your sales funnel, marketing mix, and customer experience.

In particular, you can look for clogs in the sales pipeline where potential customers are getting stuck. Or you can review your marketing efforts and see what’s working and what could be improved. Finally, you could ask customers to identify unmet needs.

5. Develop strategies.

Now it’s time to don your strategy hat and craft effective strategies for each department to drive business growth . While the exact strategy depends on your business and its objectives, here’s how it looks for different departments.

No effective business development strategy is complete without a sales plan . If you’ve already established a sales plan, make sure to unify it with your business development efforts.

Your plan should outline your target audience, identify potential obstacles, provide a “game plan” for sales reps, outline responsibilities for team members, and define market conditions. If you haven’t created a sales plan before, I recommend checking out our free sales plan template .

Besides that, see if you can benefit from any technology improvements in the sales department. For instance, our data shows that 81% of sales professionals found AI to be helpful for reducing manual tasks.

If you equate strategic business development to only sales, you’ll lack a steady sales channel to support your business development strategy.

After all, 96% of leads do their own homework before talking to a sales rep. So, if you don’t have marketing content to attract leads, your well-trained sales professionals end up doing, well, nothing.

According to Kauffman, it's a prevalent issue. “Failing to have marketing expertise at the table from the very beginning, when initially planning and developing the product or business, is another common pitfall. Marketing should not be an afterthought — it needs to be deeply embedded in the overall strategy from day one."

I recommend cooking up some marketing strategies to:

• Resonate with the target audience. Identify appropriate channels, customize messaging, and personalize content to develop a marketing mix that aligns with the target customers’ preferences and behaviors.
• Educate the audience. Don’t assume everyone will immediately “get” it. Instead, use marketing to attract, engage, and explain what you offer.
• Increase brand visibility. Up to 71% of prospects prefer doing research independently without talking to a sales professional, so I recommend using search engine optimization (SEO) and social media marketing to build a trustworthy brand.

Customer Success

While it might appear that business development means getting more customers, it doesn’t have to be the case. You can also get more business from your existing customers since you’ve already earned their trust. In fact, our data shows that 72% of a company's revenue comes from existing customers.

While there are several ways to gain customers' trust, I recommend establishing a personal connection instead of relying on coupons, discounts, or free perks.

For instance, you can listen to customers’ feedback and improve your product to fully win them over to your side.

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Paul L. Gunn Jr. , founder of the KUOG Corporation , agrees, saying that the “heartfelt action to go beyond the transactional to deliver a solution that speaks to the intangibles anchors them to often support a long-term relationship and make significant tangible impact."

6. Define tactics and action plans.

Once you’ve got your strategies in place, it’s time to get tactical. I recommend you start with identifying key initiatives and projects that will bring your strategies to life.

If you’ve already filled out our free sales plan template , your sales team will be well and ready. If you haven’t, start doing so by assigning roles, tasks, and responsibilities to everyone on the team. For fleshing out your marketing strategy, I like using HubSpot’s free marketing plan template .

If you like to work without a template, ensure your action plans include information on the following:

• Tasks. Let the team members know what they’re responsible for, who the lead is, and what’s required of them.
• Timeline. Instead of going with “we'll get it done when we get it done,” set realistic milestones and deadlines for each initiative to keep everyone on track and accountable.
• Budgets. Since money doesn’t grow on trees, you need to be smart about where you allocate your resources. Instead of blowing your entire budget on a flashy marketing campaign, put money into initiatives that will truly move the needle.

7. Set metrics and KPIs.

If you can’t track your progress, you cannot know if your business plan for development is working. That’s why setting clear metrics and key performance indicators (KPIs) is so important — it’s basically a scoreboard for your business development efforts.

To start, identify the specific metrics that align with your business objectives and strategies. I usually find the following metrics incredibly insightful:

• Customer acquisition cost (CAC) . CAC tells you how much you’re spending to attract new customers. By optimizing your marketing and sales, you can lower your CAC.
• Conversion rate. Conversion rate measures the effectiveness of different marketing and sales processes, such as how many customers took a desired action.
• Win rate . Unlike conversion rate, win rate deals only with sales opportunities. It’s a percentage of how many sales opportunities your sales team successfully closed — which provides insights into your sales progress.
• Net promoter score (NPS) . NPS measures customer satisfaction with your brand or how likely they are to recommend your brand to others.
• Customer lifetime value (CLV) . CLV, also called LTV, helps businesses understand the total revenue they can expect from a single customer.

Gauri Manglik , CEO of Instrumentl , especially recommends tracking LTV to SaaS companies: “The key is that LTV captures both revenue and engagement over time, not just a snapshot. So rather than looking at new sales in isolation, I always encourage SaaS companies to make LTV their north star metric for business development.”

Pro tip: After identifying the relevant metrics or KPIs, you can also set SMART goals for each to make tracking easier. Plus, you can create dashboards to visualize the progress against the KPIs. It’ll make it easy for team members to see how they’re doing and what they need to improve.

8. Allocate resources.

While I’ve already mentioned resource allocation during action plans, you must also approach resource management in a big-picture mode to execute your business development strategy seamlessly.

I recommend prioritizing the initiatives based on their potential impact and alignment with your business objectives. In other words, focus your resources on the areas that give you the most bang for your buck.

Beyond that, you must also take a hard look at your current resources. If you have any gaps in skills, expertise, or technology, fill those gaps first — by hiring new talent, investing in training, or getting a new tool.

For example, 63% of sales leaders share that AI makes it easier for them to compete with other businesses, so you might also improve your sales metrics by adopting an AI-powered sales solution .

Additionally, resource allocation isn’t a one-and-done deal (like other things on this list), so keep a close eye on the ROI of different initiatives outlined in your business development plan and shift your resources as required. If something isn’t working, don’t be afraid to try a different approach.

9. Implement and monitor.

Since you’ve got a solid plan, a team of do-ers, and enough resources to pull it off, it’s time to put all the strategizing and planning into action and watch the magic happen.

First things first, ensure all your plans have reached the shop floor — everyone knows their role and has the tools they need to crush it. Plus, don’t forget to keep the communication lines open as situations arise to be on top of your game and fix the issue right there and then.

And once you have kicked things off, keep your fingers on the pulse and track your progress against the metrics and KPIs. It’s like checking your GPS in a new city to ensure you’re staying on course.

Lastly, remember to celebrate your wins along the way — whatever size they might be — to keep the team motivated and engaged for the long haul.

10. Continuously review and update.

Since markets evolve, customer trends change, and competitors improve, a business development strategy is never a finished document. Instead, you must keep reviewing and updating your strategies to generate new business for your brand.

Here’s how I approach it:

• Conduct regular check-ins. Assess your current strategies regularly. Are you hitting your targets? Are there any areas that require improvement? Ask tough questions and adjust if required instead of sitting idly.
• Collect market intelligence. Instead of only relying on internal feedback, stay up-to-date with market trends, customer needs, and competitor activities. Use that knowledge to update your strategies and tactics.
• Ask customers for feedback. Your customers should be the center of your attention as they provide specific insights, relevant ideas, and word-of-mouth referrals.

While navigating all the moving parts of a business development strategy might appear confusing, here’s an example of a business development strategy I put together for an ecommerce store, “GreenThreads,” which sells eco-friendly clothing and accessories.

Business Objectives Example

Increase online sales revenue by 25% within the next 12 months by expanding product range and implementing targeted marketing campaigns.

Market Research Example

• According to Material Exchange, 86% of brands asked for sustainable material options in 2023, compared to 52% in 2022.
• Millennials and Gen Z-ers make up 68% of the total sustainable apparel market .
• According to McKinsey & Company, two-thirds of fashion brands who made decarbonization commitments are behind on their schedule.

Target Customer Persona Example

Meet “Eco-Conscious Sam,” a 24-year-old urban professional who values sustainability and ethical consumption. She‘s always on the lookout for fashionable clothing and accessories that align with her values, and she’s willing to pay a bit more for high-quality, eco-friendly products. Sam is active on social media and loves to share her favorite sustainable brands with her followers.

SWOT Analysis Example

• Strengths. GreenThreads is like the superhero of sustainable fashion, fighting fast fashion with its eco-friendly powers and ethical production processes. With a user-friendly online platform, it makes it easier for customers to shop with a clear conscience.
• Weaknesses. GreenThreads’ prices may be higher than those of its fast-fashion competitors. The limited product range might limit the options for customers.
• Opportunities. With sustainable fashion becoming the talk of the town, GreenThreads has the chance to win over eco-conscious consumers. Partnering with influencers and expanding globally could make GreenThreads the world’s most wanted (in a good way!).
• Threats. GreenThreads faces fierce competition from other eco-friendly brands. Plus, the volatile economic environment forces many customers to prioritize penny-pinching over planet-saving.

Action Plans Example

• Product expansion. GreenThreads will develop a line of eco-friendly accessories to complement clothing offerings.
• Marketing. GreenThreads will use user-generated content and eco-friendly influencer partnerships to launch targeted social media campaigns.

Metrics and KPIs Example

GreenThreads will measure:

• Sales revenue.
• Product performance.
• Customer acquisition cost (CAC).

If GreenThreads hits the 25% sales revenue, they can pat themselves on the back. Plus, product performance and CAC will tell GreenThreads how effective they were in expanding the product range and their marketing efforts.

Budget Allocation Example

• Marketing. $50,000.
• Influencer partnerships. $20,000.
• Product expansion. $115,000.

Create a Strategic Business Development Plan

With a strategic business development plan, you‘re not just throwing darts blindfolded and hoping for the best. You’re investing your precious resources, time, and hard-earned money into initiatives that'll knock the socks off your short-term and long-term goals alike.

But don’t take my word for it. Sit down with your team, break out the snacks, and start brainstorming your own master plan to set your business up for long-term success.

Don't forget to share this post!

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Agenda Business Development

Number of slides: 3

Setting a proper business development agenda is of utmost importance for each company. This template will enable you to present the proper steps for further improvement. You can set up clearly defined goals within 3 slides only. The simple design is easy to follow and will show a clear representation of the whole agenda.

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Setting the Agenda for Business Development

Business development bullet points slide.

This slide is meant for clearly outlining the issues and the responsibilities that are part of your development agenda. You can do so by listing them as bullet points. This structure will show the most important aspects which will be easily understood by your audience.

Creative Business Goals Development Slide

One you present the potential issues, you need to set the goals for a successful business development. The template offers a creative solution for listing all of the objectives and provides additional space for their description. All of your goals will be carefully connected to represent a meaningful whole.

Business Development Solutions Slide

Apart from the goals, you can use this template to ask questions that your clients and executives have to answer. You can show previous statistics of your company and ask for critical decisions to be made in order to achieve your vision.

Helps you create an efficient business development agenda

The template’s unconventional design will enable you to outline all of the business-related goals in details.

Simple presentation design within 3 slides

A Short, but highly informative presentation that can be made in a short amount of time.

Creative bullet points styles that will keep your audience engaged

You will create a clear presentation that will be comprehensible for any audience.

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How to Create a Business Plan Presentation [Plus Templates]

Written by: Masooma Memon

Creating a wow business plan presentation is a myth. Or, is it? The truth is, as long as your business idea is in your head, it’s perfect. But it comes undone as soon as you try to translate it into a presentation.

We get that. We’ve all been there.

But, this shouldn’t stop you from creating the perfect business plan presentation you’ve been dreaming of. After all, dreams come true. And, to help your dream of creating a winning business presentation jump into reality, we’ve created this guide for you.

We’ll cover everything that you have in mind including how many slides does your business idea presentation need, what goes into those slides, and how to create a business plan presentation with Visme.

Here's a short selection of 8 easy-to-edit Business Plan Presentation templates you can edit, share and download with Visme

Along the way, we’ll also show you a series of ready-to-use business plan presentation templates that you can customize to use as your own. See? We did say creating a presentation isn’t rocket science.

Ready to learn how to create a business presentation?

Let’s get started already.

What is a Business Plan Presentation?

We know a business plan as a formal document that includes your business goals, mission, strategy and the rest of the starting-a-business shebang. 

A business plan presentation is all that with added pressure since you’ve to convey the entire information in slides – clearly and concisely. 

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Put another way, you don’t have wordy documents to convey your ideas. Instead, you’ll need to be clear about selling your idea to investors by sharing all the important details in an engaging and succinct manner. 

How Many Slides Does Your Business Presentation Need?

Ideally, between 10-12 slides are best. As you plan your presentation’s content and the slides you need to accommodate it, keep in mind the following two rules.

Firstly, Guy Kawasaki’s 10-20-30 rule . Here’s what it’s about.

• 10 slides (or around 10 slides if needed) 
• 20 minutes (the longer your presentation, the great you risk losing your audience’s attention)
• 30 font size (an essential that we’ll look into in the next section) 

Secondly, the 9 minute rule . Although this one’s for salespeople, it helps presenters too. Short and powerful messages leave a far deeper impression than a long, rambling presentation. Besides, you’ve your audience’s attention as well. 

So, make sure you deliver 2-3 slides per minute or try a closer version.

But, hang on. 

What if you need more slides? Say, over 12 slides. 

Over 12 slides is a no-go zone. You can go for 13, but any more and you end up choking your audience with a lot of information. Something called information overload , and you shouldn’t do that. So scale down.

Basics of Creating a Business Plan Presentation

With the recap out of the way, let’s talk about the fundamentals of preparing a business presentation that you need to keep front and center as you plan.

Your message needs to be clear and concise.

This is the heart of any successful presentation — one that makes it a winner. To ensure your message comes off coherently, explain your business idea to yourself.

The stronger your grip on your idea, the better you’d be able to explain it in a few sentences, or paragraphs at most. 

In other words, make sure you can summarize your plans into an elevator pitch. Also, don’t forget, use simple language — can a child understand your business idea? If so, you’re in the right direction. 

The presentation slides need to be easy to read and understand.

If a clear message is the heart of a prizewinning (read: investor winning) presentation, good readability and ease in understanding are the lungs, working to keep your presentation alive and breathing. 

The question now is, how do you go about creating digestible slides? Here are a couple of things that can help.

Choose a font or two that's easy to read.

Garamond, Helvetica and Gill Sans are some of the best fonts to use in a presentation .

And while you’re at it, select a readable font size. 30 points is a good benchmark size to keep in mind like we discussed above. 

Take a look at how well the font size is adjusted in this template. The changing font size also creates a visual flow that navigates viewers’ attention.

Pick a color contrast that’s easy on the eyes.

Know those bright colors that hurt the eye and are hard to look at? Steer away from them. A subtle color combination works best like in the Visme presentation template below.

Use minimal text.

To do so, read each word carefully and ask yourself: can I do just fine without this word? If you find yourself replying in the affirmative to this question, remove the word. In short, make each word earn its keep.

Here’s a template using only as many words as needed to get the message across.

Pay attention to the visual elements in each slide.

The goal is simple: you’ve got to use design elements smartly without over doing them. Sure, you’ve heard a picture is worth a thousand words, but nailing visual components in your presentation can take some effort. 

Put another way, it isn’t about throwing in a bunch of thumbnail images and icons to each slide and calling it a day. Instead, it’s about adding them thoughtfully so they’re impactful rather than extra baggage. 

Check out this template from Visme to get an idea of what we’re talking about here.

On the whole, aim for creating a business plan presentation that’s readable, comprehensible and clutter-free. 

10 Slides You Need in Your Business Plan Presentation

Now that you know how your slides need to look, let’s talk about another important point – your presentation’s slides and what they need to talk about. 

The bare minimum slides you need are 10. Remember, cover only one business aspect per slide.  Here’s what your slides should be about.

Slide 1: The Title Slide

This needs no explanation — it’s your introductory page that should include your business’s name, any slogan that you may have, and a logo as well (if it’s ready). Don’t forget to add your name to the slide. 

Since this is the first slide, it needs to be an impression maker. One way to create such a slide is to rely on a powerful image that showcases your business idea. 

Take, for example, this presentation template by Visme. It pretty much speaks for itself, narrating the business idea is related to social media scheduling.

Looking for the perfect image for your presentation? Grab one from a pool of 700+ free presentation images . 

Slide 2: The Problem Your Business Solves

Dedicate your second slide to diving into the pain point your business solves.  You can use facts to make things convincing. But, there’s nothing that beats a good story. 

Here is an amazing business plan presentation example that does just that.

Image Source

Additionally, make sure you let your design do the talking. For instance, this presentation template uses a few words and pairs them with icons that explain facts.

Slide 3: Your Business’s Solution

Now that you’ve introduced the problem, give the solution. 

This is the part where your story comes to its happy ending. And what’s the happy ending? Your business idea.  

Again, make sure your solution-offering slide isn’t wordy, but digestible. Try a diagram or sketch to explain your idea like here.

Slide 4: Your Pricing Plan

Okay, so investors know you’ve a great idea that you’ve delivered in an even greater story format. They’re impressed. What’s next? Your pricing structure. 

Go on to tell who your customers are, what your revenue sources are going to be, and how much you expect customers to pay for your product/service? 

But, instead of writing it all, present your pricing plans in a simple-to-grasp chart. 

Here’s what I mean.

Slide 5: Business Operations Information

Now is the time you give your audience an inside peep into the operating nuts and bolts of your business. 

Where will your business headquarters be located? What about the staff that runs the show in the background. What equipment will you need? Answer all that in this slide. 

Just make sure you offer all this info in a chart or diagram.

Slide 6: Your Marketing Plan

Next, tell your audience how you plan to market your business. 

Nope, "TV and ads" is not the right answer. Instead, share your marketing plan including the channels you’ll use and how you plan to do so. 

Planning to make a separate marketing presentation? Dig into this guide to create one with free templates.

Slide 7: Industry Overview

In other words, this slide is for competitor analysis. Make sure you keep it clipped and use a positive approach. 

Defaming or bad-mouthing competitors won’t help. What’ll make a difference in your favor though is how well you explain your unique selling proposition (USP) or what makes your business a winner. 

Share this information in a comparison chart or outline the key pointers using bullet points like this template below does.

Slide 8: Financial Projections

Time to pull out the crystal ball that shows the future!

Answer the following in this slide: what financial projections do you’ve for the next 3 years and 5 years to come. Then, explain how you reached those numbers. 

Slide 9: Your Team

Here’s the part when you talk about the key players who’ll help you build your business. 

See how this template intros teammates.

Slide 10: Concluding Slide

This is your last slide. It’s best to close your presentation with your contact details (check out the slide below for an idea) and a sense of urgency.

But why the urgency, you ask? Because you want to tell your audience that now is the right time for your business to enter the market. 

Customize this presentation template and make it your own! Edit and Download

How to Design a Business Plan Presentation with Visme

So far, you’ve learned a lot of theory on making a business plan presentation. It’s time to put all that and more into practice. 

Start off with writing your content. And, go on to design your slides next. 

With Visme, you’ve two ways to go about creating your presentation: either start with a template or work from the scratch. 

Have you already started making your presentation in PowerPoint, but only just discovered Visme?  No worries! Nobody’s going to ask you to start over.

Instead, simply follow the steps in here to import your PowerPoint presentation in Visme .  Or, watch this video to understand how do so.

Now, let’s start designing.

Design a Business Plan Presentation Using a Visme Template

1. pick a template.

Visme offers templates in various categories, so you’ll be sure to find a template that fits your business idea. 

For instance, here’s a business presentation template.

Here’s something for those of you with an idea in the finance sector.

Plus, a template for a product idea.

Each of the available templates are editable, which means if there’s something you want to change about it, you can easily do so.

Looking for something that takes creativity to a whole new level? Pick from one of our animated presentation templates.

2. Adjust the Slides

Once you’ve picked your template, click  Add New Slide to bring other slides from the template into your presentation. Pick and choose any and all of the slides you need to use in your business plan presentation.

You can also bring in slides that you've previously saved to your slide library to help customize your presentation even further.

3. Customize the Template

Lastly, customize your template’s font and color. 

If you already haven’t settled on your brand colors, dive into color psychology to pick colors for your presentation that inspire trust.

Take advantage of Dynamic Fields to always keep important data like names, dates and contact information accurate. Once you've customized the fields and assigned values , your data will be pulled in throughout your project.

Alternatively, you can create your presentation from the ground up. How so? 

Let’s show you the steps you need to take. 

Create a Presentation From a Themed-Canvas in Visme

1. log in to visme and pick your theme.

First, log into your Visme account and pull up a blank canvas by clicking Create on the left of your dashboard. 

Pick your theme next. Remember to give this some thought instead of selecting the theme that appeals to you. Ask yourself which theme reflects your business idea and which would suit your audience the best? 

2. Add Details to the Title Slide

Once done, start working on your title slide. You already get a dedicated space for the title and subtitle, so you don’t need to worry about aligning the two correctly. 

If you need to add another line to your first slide, click on the Header & Text on the left. This’ll show you a variety of options to play with. 

Here’s a peek.

3. Beautify with Icons, Illustrations or Images

To replace the icon, click on it and hit Replace Icon on the top of the drawing board. This will show you a variety of icons — choose whichever icon(s) that meet your goals the best. 

You can also cancel the icon options to see other elements to add. Those could be Shapes , Arrows & Lines , and (drum roll, please) Animated Graphics including animated illustrations, gestures, characters and more. 

If you plan to power your first slide with images, select Photos on the extreme left and you’ll get the option to either select images from Visme’s library or upload your own image.

4. Add More Slides

Moving on to the next slide now. Find out the Add New Slide option on the right side of your dashboard. This will get you the following screen.

Say you need an introduction slide now. Click that and you’ll get a variety of intro slides from the theme you’ve selected.

Go on to design your intro slide. Then work on other slides in the same manner. 

If you’re planning to create an animated presentation, don’t forget to check out these quick tips to animate your presentation .  

How to Make Your Business Plan Presentation Memorable

Before we wrap this up, let’s leave you with some bonus tips to make your presentation memorable. This way, investors will be more likely to say ‘yes’ to your idea. 

Make an Interactive Presentation

Undoubtedly, interactivity breathes life into your business idea, helping you stand out. Interested in creating an interactive business presentation?

Here are 17 tips to get you started. You can also take a look at how to create an interactive quiz within your presentation below.

Create engaging interactive content with Visme.

• Add interactive pop-ups and hover effects
• Increase interest and engagement on your design
• Lead your audience to specific content with interactivity

Pay Attention to Your Presentation’s Design

Not only is visual design an important component of any presentation , but it’s also what hooks your audience. It takes about 50 milliseconds for your audience to assess a design’s visual appeal. So, it's best you aim for leaving a visual impression. 

Use a powerful image like this template does.

Or try a color-based design like the one in the presentation template below (not going to play favorites, but this is one of my fav Visme presentation templates).

Visualize Data

Wherever you can, use line charts, Venn diagrams, pie charts, and any of the various chart types at your disposal.

But why should you use charts to share your data? Simple: data visualization makes boring numbers easy to understand in one glance. Besides, making them interesting to look at. 

Here’s a donut graph in a presentation, for example.

And a plotted graph.

You can also add infographics to your presentations to take them to a whole new level.

Create a Business Plan Presentation That Wins Investors

Creating a business plan presentation really isn’t much of a tough nut to crack. Consider half your work done if you’re cent percent clear about your business idea. This way your presentation’s content will come easy to you. 

As for the design? Leave that to Visme. Sign up today for free and go on to create a clear, clutter-free business presentation that leaves a solid impression on your audience.

Create beautiful presentations faster with Visme.

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About the Author

Masooma Memon is a pizza-loving freelance writer by day and a novel nerd by night. She crafts research-backed, actionable blog posts for SaaS and marketing brands who aim to employ quality content to educate and engage with their audience.

13 Free Business Plan Powerpoint Templates To Get Now

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Are you looking for business plan PowerPoint templates to grab right away and blow your audience away? In this selection, we’ve gathered 12 modern and completely free business plan PowerPoint templates designed according to the latest trends . The templates include everything you need in order to impress your potential partners with your business planning. They are easily editable, certainly memorable, and completely free to download.

You may also be interested in The Best Free PowerPoint Templates to Download in 2022

1. Strategic Business Free Powerpoint Template

An attractive template for Powerpoint made to help you present your business plan and strategies. The template comes with 25 handy slides that can be edited according to your needs. Plus, you have over a hundred business icons and high-quality vector graphics to depict your concepts and ideas.

• 25 different slides
• PPT file format
• 16:9 aspect ratio
• 100 business icons and high-quality vector graphics

2. Voodoo 2.5 Free Powerpoint Template with Animations

• 10 slides in the free version: 5 presentation slides and 5 infographic slides
• a modern, clean business design with smooth animations
• fully editable graphic elements and free fonts
• includes a dark version, as well

3. Investment Business Plan Template for Google Slides & Powerpoint

A minimalist business plan Powerpoint template made in a modern style and a classy grayscale color theme. The template includes 30 different slides with super useful layouts. Pretty much, you’ve got all you need to present your business overview, market analysis and competition, marketing, management, operating, and financial plans, and more.

• 30 different slides for various purposes
• 16:9 widescreen format
• compatible with PowerPoint and Google Slides
• graphics, maps, and over 1000 icons
• attribution is required (in the final slide)

4. Insurance Business Plan Template for Google Slides & Powerpoint

A business plan presentation template is available with versions for PowerPoint and Google Slides. This template is made in a modern corporate style and is suitable for serious topics. With 30 different templates and customizable assets, you can easily include your business overview, present your sales, management, and financial plans, and more.

• 30 slides in a modern corporate style
• PowerPoint and Google Slides compatibility
• graphics, maps, and 1000+ icons for customization

5. Clean Corporate Biz Free Powerpoint Template

A clean Powerpoint template with 10 different slides for professional business presentations. In this short template, you will find all you need to present your business objectives, business plan, key features, and more. Loaded with useful graphs and charts, you will easily visualize your data, as well.

• 10 unique slides with a corporate feel
• 16:9 widescreen layout
• includes charts, graphs, maps, and more

6. A Free PowerPoint Template “Investor”

• a professional corporate design
• 15 free slides in 16:9 widescreen aspect ratio

7. Marketing Plan Free Powerpoint Template

A tastefully prepared business-themed presentation template for Powerpoint in a blue-and-green color scheme. This template is available in two aspect ratios: 4:3 and 16:9. It also contains useful data visualization tools like charts, graphs, tables, and more.

• 26 business-themed slides
• 4:3 and 16:9 aspect ratios
• includes tables, flowcharts, graphs, and more

8. Business Idea Free Powerpoint Template

A rich business plan template consisting of 31 unique and useful slides. The design is available in 27 color schemes, so you can customize it according to your brand. You will find all kinds of charts, graphs, infographic slides, SWOT analysis slides, and more useful content.

• 31 useful slides
• 27 color options

9. “Nook” Minimalist Pitch Deck Powerpoint Template

This template will allow you to make a quick overview of your company and business plan. With 12 attractively designed slides, made in a gold, white, and black color scheme, you will definitely impress with style and modern vision. Easy to edit with high-quality vector graphics included.

• 12 different slides with modern designs

10. Free Simple Business Plan Presentation Template

A simple and practical business plan template suitable for presentations in most PowerPoint versions, Keynote, and Google Slides. The 8 slides included are designed to be useful and effective in presenting your company data. You will find high-quality vector shapes, diagrams, charts, and infographics. The slides are versatile and can serve various purposes.

• 8 slides that can be edited easily
• compatible with PowerPoint, Keynote, Google Slides
• design with modern gradients
• free to download (requires your email)

11. Free ‘Xe’ PowerPoint Modern Business Minimal Template

• 42 unique free slides with a modern, relaxing design
• includes animations, transitions, and video placeholders
• PPTX file format

12. Free Modern Business Powerpoint Template

A two-color design choice of light or dark including charts, maps, diagrams, and other useful slides for multipurpose presentations. a smooth, consistent, well-ordered look.

• Resolution – High 16:9
• Number of slides – 2 color versions of 34
• Color themes – white/light blue or dark/blue

13. Corporate Presentation Free Template

Clean and classic design suitable for presenting your business. The pack has 85 different slides for you to customize and adapt to your brand.

• Auto-animated
• Font file included

That’s all!

Fingers crossed that this collection helped you find the right free business plan Powerpoint tutorial for your needs. With their modern design and fully editable content, you are on the way to success for sure.

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A professionally designed PowerPoint template with 77 slides for every type of presentation – report, marketing, educational, product introduction, plans, and more.

• 77 multipurpose presentation slides
• 120 Icons and illustrations included

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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Business Development PowerPoint Template

Presentation with explanations and diagrams for a business development manager.

Instant Download:

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Use planning tools and analysis methods to visualize your business development strategy.

Promoting Growth

Business development (BD) refers to the techniques designed to stimulate a company’s growth. These methods are geared towards developing new business or expanding products or services.

Tactical Measures

Business development affects various areas of a company, such as Marketing, Sales, and Product Development.  With the use of analytical tools, a BD manager can impact how a product or service is put on the market.

This template contains definitions and explanations of BD tasks and strategies. Calendars and project schedules aid in defining individual work steps. Graphs of analytical tools and development phases are ideal for presenting a business development plan.

With the Business Development Template for PowerPoint, You Can

• visualize you company’s growth strategy
• obtain useful analytical tools, such as SWOT and STEP
• develop your strategy with BD planning tools

This PowerPoint Template Includes:

• a definition of business development
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• Porter’s Five Forces model
• a market analysis
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• SWOT analysis
• portfolio analysis
• utility analysis
• STEP analysis
• a checklist

Project Status Report

Spotlight effect, [new] pocket knife concept, mountain path images, product launch strategy, corporate services.

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Business Strategy Powerpoint Presentation Slides

Achieve business goals and objectives with the help of content-ready Business Strategy Powerpoint Presentation Slides. Improve company’s market position and overall performance using professionally and innovatively designed business strategy PPT presentation templates. This business strategy PowerPoint slideshow will help you develop plans and techniques and execute plans as well to accomplish those business goals. Follow a set of competitive moves to have your business attract customers. Create a plan to let your business reach out to its goals using business strategy PPT presentation designs. This company strategy PowerPoint deck covers topics like executive summary, mission vision values, management board, targets for the next business quarter, establish a value proposition, marketing plan objectives, identifying new marketing channels, brand promotion strategies for engagement, look to your competition, focus on your strengths, product feature comparison, annual budget, assets & revenue, company sales & performance dashboard, financial projections for strategic planning, funding requirement, use of funds, recruitment plan, operational plan, project timeline chart, swot analysis, and more. Get access to the business strategy PowerPoint presentation slides to formulate strategies to secure a competitive position in the market. Be hardy to the core with our Business Strategy Powerpoint Presentation Slides. They help you display great endurance.

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Presenting business strategy presentation slides. This deck comprises of total of 50 slides. It covers all the major aspects of the topic. This complete presentation comprises of amazing visuals, icons, graphs, and templates. Our designers have crafted this presentation with a thorough research. These slides are easily editable. You can add or delete the content as per your need. Compatible with all screen types and monitors. Supports Google Slides. Download it now.

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Content of this Powerpoint Presentation

Business strategy gives direction and focus, ensuring that all actions and decisions are consistent with the organizational objectives. The strategy enables firms to foresee and react to market changes, industry trends, and competitive challenges. It promotes effective resource allocation by ensuring that resources like finances, human capital, and technology are used efficiently to maximize profits.

However, structuring a framework for successfully implementing these strategies is difficult. This is where our templates come in handy.

Achieve corporate goals and targets using these content-ready Business Strategy PowerPoint Presentation Slides. These professionally prepared templates can help you improve your company's market position and performance. It includes the executive summary, mission, vision, values, management board, following business quarter objectives, value proposition development, and more. A few slides you should include in your presentation are shown below.

Let's explore!

Template 1: Executive Summary

The significance of an executive summary stems from its capacity to offer stakeholders a brief understanding of the presentation's essence without going into detail. The following slide highlights a summary of the previous year and targets for the following year. The summary is based on revenue, profits, operational costs, total customers, marketing channels, revenue, etc. It emphasizes the significant objectives, strategies, and results, allowing decision-makers to understand the importance and make informed decisions more efficiently. 

Template 2: Targets for the Next Business Quarter

Setting targets for the next business quarter is essential because it provides a clear focus and direction for the organization, ensuring that activities are aligned with specified goals. This helps prioritize jobs and resources appropriately. Targets also act as standards for monitoring development and performance, encouraging staff to be accountable and strive towards common goals. This PPT Slide represents targets in terms of revenue, launching new products, expansion, and increase in sales. 

Template 3: Marketing Plan Objectives

This PowerPoint Slide showcases that marketing plan objectives identify particular targets that the company hopes to achieve with its marketing activities within a set timeline. It involves raising brand exposure, gaining market share, increasing sales income, improving consumer interaction, or introducing new items. It gives a road map for developing marketing strategies, allocating resources, and defining performance goals. Finally, they combine marketing operations with company objectives to achieve desired results and generate long-term success. 

Template 4: Brand Promotion Strategies for Engagement

This PowerPoint Slide demonstrates how brand promotion strategies for engagement involve various approaches to increasing brand awareness and attracting and keeping customers. For example, Advertising campaigns use a variety of mediums to reach their target consumers efficiently. Building demand generates anticipation and excitement for items or services via clever marketing initiatives. Email competitions engage and reward audiences, increasing interaction and brand recognition. Press conferences are forums for delivering brand stories and statements, increasing trust and media exposure. Leverage its design and information to give a compelling slideshow.

Template 5: Look To Your Competition

This PowerPoint slide compares the company and its competitors. It includes color-coded elements that emphasize business concerns, classifying them as high, moderate, or low priority. It also identifies the business's distinguishing features compared to competitors, areas in which it succeeds, and areas of equality. This slide helps with strategic analysis by visually exhibiting competitive advantages and disadvantages, which informs decision-making about positioning in the market, product distinction, and areas for improvement to better satisfy consumer demands and preferences.

Template 6: Annual Budget

This PowerPoint slide outlines a company's planned revenues, costs, and investments for a single year. It contains estimated sales, operational costs, salaries, marketing expenses, investment, and expected profits or losses. Its relevance to business owners emerges from its position as a financial decision-making roadmap, giving a framework for deploying resources efficiently, managing cash flow efficiently, and evaluating performance against goals. It enables proactive cost-cutting measures, capitalizing on growth possibilities, securing financing, and ensuring long-term sustainability by combining financial strategies with corporate goals.

Template 7: Financial Projections for Strategic Planning

Financial projections for strategic planning comprise estimating income, costs, and financing requirements over multiple years to help with strategic decision-making. This PowerPoint Slide estimates net revenue, total expenses, and financing costs, considering market trends and user growth. A target market study is also provided to help estimate possible income streams and expense forecasts for operational and administrative costs. Financial forecasts give information on the viability and sustainability of strategic projects, which helps with the distribution of resources, budgeting, and goal setting to lead the organization toward long-term success.

Template 8: Project Timeline Chart

A Project Timeline Chart graphically illustrates project activities, milestones, and deadlines across time, assisting with strategic planning. This PowerPoint Slide features color-coded sections to improve business owners' comprehension, enabling easy identification of critical stages and possible bottlenecks. The advantages include transparent communication of project progress, resource allocation optimization, and proactive handling of deadlines and dependencies. It promotes consistency among employees and stakeholders, ensuring everyone stays on track to meet strategic objectives.

Template 9: Strategic Plan Development

This PowerPoint slide illustrates developing a strategic plan to meet long-term organizational goals. It starts with an environmental evaluation, which considers external elements such as trends in the market, competitors, and regulatory changes. An internal evaluation simultaneously assesses abilities, shortcomings, funds, and skills. This information develops a strategic definition, detailing specific goals and directions connected with the company's objective. The plan's implications are carefully analyzed, including preparing for possible risks and alternatives. The result is a complete strategy that guides the allocation of resources, decisions, and operations to ensure long-term development and competitive advantage.

Template 10: Key Success Indicators Dashboard

This PowerPoint slide presents a Key Success Indicators (KSI) Dashboard, which clearly depicts essential indicators necessary for assessing the performance of corporate strategies. Typically, it contains key performance indicators (KPIs) like sales growth, customer happiness, and profitability related to the company's strategic objectives. With the dashboard's real-time information, strategic changes may be made on time. This template also includes a comparative graph showcasing the percentage of revenue growth, employee cost reduction, increase in direct cost, etc. 

Strategize, Execute, Succeed

Strategic planning allows firms to align their activities, resources, and decision-making processes with goals and objectives. Strategy is important because it provides direction, fosters innovation, manages risks, and facilitates long-term growth. Businesses that proactively analyze their internal and external settings can obtain a competitive edge, adjust to market changes, and capitalize on opportunities. Finally, strategic thinking and planning are essential for firms to traverse complexity, prosper in dynamic circumstances, and achieve long-term success in today's ever-changing economy. Download these templates to kickstart your strategy planning and implementation process most effectively.

Business Strategy Powerpoint Presentation Slides with all 50 slides:

Figure out the complexities with our Business Strategy Powerpoint Presentation Slides. Get a good grasp of the essentials.

The purpose of a Business Strategy Presentation is to provide a comprehensive overview of a company's business strategy, including its mission, vision, goals, financial projections, and initiatives.

The Marketing Plan Objectives include introducing new products, extending or regaining market share, entering new territories, boosting sales, cross-selling, entering long-term contracts, raising prices, refining products, and enhancing manufacturing or product delivery.

A company can identify new marketing channels by researching its target audience, analyzing competitors' marketing strategies, exploring new technologies, and leveraging social media platforms.

A SWOT analysis is a strategic planning tool that helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats in the marketplace.

A company can expand its market reach by developing new products, improving processes, implementing supply chain strategies, improving communication and teamwork, and reviewing its distribution strategy.

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Business development strategy PowerPoint Presentation Templates and Google Slides

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Free - Business Development Strategy PPT And Google Slides Template

Business Development Strategy PowerPoint Template

In the realm of business, growth isn't just a goal; it's a continuous journey. A robust business development strategy acts as your guiding compass, helping navigate through the ever-changing landscapes of markets and competition. More than just a plan, it's a comprehensive framework that lays the groundwork for sustainable expansion and prosperity. Crafting a helpful business development strategy begins with a deep understanding of your market, customers, and competitors. Through meticulous research and analysis, you uncover valuable insights that inform strategic decisions and shape your trajectory towards success. From market expansion initiatives to strategic partnerships, product diversification, and customer relationship enhancement, every facet of your strategy is designed to unlock growth opportunities and drive value creation.  An effective business development strategy is dynamic and adaptive, capable of evolving alongside market trends and customer preferences. It's a roadmap that empowers you to capitalize on emerging opportunities, mitigate risks, and stay ahead of the curve. By aligning your objectives with actionable strategies, you position your business for sustainable growth and long-term success.

Ready to take the next step towards realizing your business's full potential? Download our Business Development Strategy template today and embark on your journey towards growth and prosperity. With actionable insights and practical guidance at your fingertips, you'll be equipped to navigate through challenges and seize opportunities with confidence. Don't wait any longer – unlock the power of strategic growth and download our template now! Ready to take the next step towards realizing your business's full potential? Download our Business Development Strategy template today and embark on your journey towards growth and prosperity. With actionable insights and practical guidance at your fingertips, you'll be equipped to navigate through challenges and seize opportunities with confidence. Don't wait any longer – unlock the power of strategic growth and download our template now!

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My favorite strategy presentation template

• March 16, 2023

How much time do you waste building and rebuilding PowerPoint slides?

How much time does your team waste?

If you’re anything like I used to be, the answer is, “waaaaaay too much”.

For years now, I’ve sat back and watched while everyone around me wasted countless hours designing and redesigning slides for business strategy presentations and updates. And here I was, Mr. Template (self proclaimed …) watching it all go down. Well those days are over. We need to stop wasting our time and energy building strategy presentation slides so we can focus on being creative and strategic.

I locked myself in a room for the past two weeks and assembled a collection of more than 40 of my favorite business slides in a comprehensive strategy presentation template . These are the slides I use over and over again. They are battle tested over two decades. They work.

What is in the Strategy Presentation Template?

In the package, you’ll find over 40 slide templates and a fully baked example strategy presentation to show you exactly how I use these slides in practice.

I built the slides to be visually attractive but simple to edit. I designed most slides using well-constructed PowerPoint tables instead of shapes to make it easier for you to format and change. They look great but they don’t break when you try to change a word or add a section. I created multiple versions of every slide – image versions, plain versions, versions of varying lengths. Whatever I could think of to make your life easier, I’ve done it. Instead of spending 3 hours building a presentation for your boss next week, you can spend 15 minutes by using my slide templates.

Buy the strategy presentation template

If I already had you at “strategic slide templates” and you just want to buy them now and get on with it, click here . In the package you’ll get 40 strategic slide templates and a fully baked example version to show how I would use them in practice.

If you want to learn a bit more about what’s inside the template, I’ll outline below.

I’ve probably built hundreds of strategy and business presentations over the years. I have evaluated hundreds more. And during that time, I’ve developed a set of slides I always use because they make sense and they work.

Mission Slides (2 slide templates)

It’s good to start every strategic presentation or plan with a reminder of the highest level mission. It provides an anchor point for all plans and strategies. In the strategic planning template, I’ve given a simple template and a visual template to communicate your mission.

Situational Analysis Slides (7 slide templates)

I start every strategy presentation with a review of the current situation. This can include analysis of internal factors like your team or budget as well as external factors like competitors and markets. Situational analysis slides are critical to setting proper context. You can’t build an effective plan or presentation without at least one. In the strategy presentation template, I’ve provided several slides to use when analyzing the current situation.

Goals Slides (3 slide templates)

Once you have assessed the situation, you need to communicate your goals in a way that is specific and measurable. Goals are ultimately tied to your mission but should reflect the situational analysis you’ve just done. I’ve given you a few templates for communicating your goals.

Transformation Slides (4 slide templates)

Every company is transforming in some way. Every team is transforming. I find it very useful to use transformation slides in my business presentations. I’ve built a few of my favorites for you to use in the strategy presentation template.

Strategic Initiatives Slides (3 slide templates)

In my experiences this is the most important section of a strategic plan or presentation. Once you’ve identified your goals and desired transformation, you need initiatives to get it done. In this section I’ve given you a few templates to communicate and describe your strategic initiatives in a compelling way.

Comparative Analysis Slides (4 slide templates)

In many business and strategy presentations you will need to compare markets, competitors, features and other attributes. I do it all the time. I’ve designed four of my favorite slides for comparisons and included in this template.

KPIs and Dashboard Slides (2 slide templates)

You can’t have a strategic plan without some sort of measurement dashboard. I use the same basic dashboards in every plan I do and I’ve included two versions of it for you in this package.

Budget and Resources Slides (2 slide templates)

Most strategic plans need to contemplate resources and budget requirements. I created a couple of simple slide designs that embed excel sheets into them. This makes it way easier for you to edit and adjust based on your specific needs.

Execution Plan Slides (4 slide templates)

Once you’ve aligned everyone to your strategic and the key initiatives, you need to present a project plan and timeline. Most people spend too much time building these or they try to copy and past something from excel that is not legible. I’ve included 4 slide designs I use all the time when presenting my execution plans.

Decision Framework Slides (2 slide templates)

How often do you need to decide between two options? All the time, right? I’ve included a couple of slides I use when I need to get executive alignment or a key decision made between two reasonable options.

Risks and Request Slides (4 slide templates)

Most good presentations end with a statement of risks and some requests for support or help. I’ve included 4 of my favorite templates for doing that. They should help you save time in future plans and presentations.

I hope this package is helpful for you and saves you a ton of time. Send me an email and let me know how it goes!

Get the template .

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How to Create a Social Media Marketing Strategy in 9 Easy Steps [Free Template]

Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps.

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

In this post, we’ll walk you through a nine-step plan to create a winning social media strategy of your own. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

How to create a social media strategy:

Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

What is a social media marketing strategy?

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy.

Finally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence.

Create. Schedule. Publish. Engage. Measure. Win.

Creating your own social media marketing strategy (video guide)

No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free social media marketing strategy template in less than 10 minutes:

How to create a social media marketing strategy in 9 steps

Step 1. choose goals that align to business objectives, set s.m.a.r.t. goals.

The first step to creating a winning social media strategy is to establish clear objectives and goals. Without goals, you have no way to measure success and return on investment (ROI) .

Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound.

Psst: Need help getting started? We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits .

Oh, and if you need examples of smart social media goals , we’ve got you covered there too.

Once you’ve decided on your goals, track them in a social media strategy doc — grab our free template if you don’t have one already.

Track meaningful metrics

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.

For inspiration, take a look at these 19 essential social media metrics .

You may want to track different goals for different social media networks, or even different uses for each network.

For example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. If Instagram is for brand awareness, you might track the number of Instagram Story views. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric.

Social media goals should align with your overall marketing objectives. This makes it easier to show the value of your work and secure buy-in from your boss.

Start developing a successful social media marketing plan by writing down at least three goals for social media.

“ It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with,” says Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. “Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals.”

Step 2. Learn everything you can about your audience

Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.

When it comes to your ideal customer, you should know things like:

• Average income
• Typical job title or industry

Here’s a simple guide and template for creating audience/buyer personas .

Don’t forget to document this information in your strategy doc!

Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.

Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. They used that information to target their ads, resulting in a 40% lower cost per referral.

Check out our guide to using social media analytics and the tools you need to track them .

Step 3. Get to know your competition

Odds are your competitors are already using social media, and that means you can learn from what they’re doing.

Conduct a competitive analysis

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.

It will also help you spot opportunities and weaknesses you can document in your social strategy doc.

Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player.

Use social media listening

Social listening is another way to keep an eye on your competitors.

Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them. If they’re using influencer marketing, how much engagement do those campaigns earn them?

Pro tip : Use Hootsuite Streams to monitor relevant keywords, hashtags and accounts in real-time.

Try Hootsuite for free. You can cancel anytime.

As you track, you may notice shifts in how your competitors and industry leaders are using social media. You may come across new, exciting trends. You might even spot specific social content or a campaign that really hits the mark—or totally bombs.

Use this kind of intel to optimize and inform your own social media marketing strategy.

Just don’t go overboard on the spy tactics, Amanda advises. “ Make sure you aren’t ALWAYS comparing yourself to the competition — it can be a distraction. I’d say checking in on a monthly basis is healthy. Otherwise, focus on your own strategy and results.”

Step 4. Do a social media audit

If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:

• What’s working, and what’s not?
• Who is engaging with you?
• What are your most valuable partnerships?
• Which networks does your target audience use?
• How does your social media presence compare to the competition?

Once you collect that information, you’ll be ready to start thinking about ways to improve.

We’ve created an easy-to-follow social media audit guide and template to walk you through each step of this process.

Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

To help you decide, ask yourself the following questions:

• Is my audience here?
• If so, how are they using this platform?
• Can I use this account to help achieve my goals?

Asking these tough questions will keep your social media strategy focused.

Look for impostor accounts

During the audit, you may discover fake accounts using your business name or the names of your products.

These imposters can be harmful to your brand—never mind that they’re capturing followers that should be yours.

You may want to get your accounts verified too to ensure your fans know they are dealing with the real you.

Here’s how to get verified on:

• X (Twitter)

Step 5. Set up accounts and improve profiles

Decide which networks to use.

As you decide which social networks to use, you will also need to define your strategy for each.

Benefit Cosmetics’ social media manager, Angela Purcaro, told eMarketer : “For our makeup tutorials … we’re all about Snapchat and Instagram Stories. [X], on the other hand, is designated for customer service.”

Hootsuite’s own social team even designates different purposes for formats within networks. On Instagram, for example, they use the feed to post high-quality educational infographics and product announcements and Stories to cover live events or quick social media updates.

View this post on Instagram A post shared by Hootsuite 🦉 (@hootsuite)

Pro tip : Write out a mission statement for each network. A one-sentence declaration to keep you focused on a specific goal.

Example: “We will use X for customer support to keep email and call volumes down.”

Or: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”

One more: “We will use Instagram to highlight new products and repost quality content from influencers.”

If you can’t create a solid mission statement for a particular social media channel, you may want to ask yourself if it’s worth it.

Note : While larger businesses can and do tackle every platform, small businesses may not be able to — and that’s ok! Prioritize social platforms that will have the most impact on your business and make sure your marketing team has the resources to handle content for those networks. If you need help focusing your efforts, check out our 18-minute social media plan .

Set up your profiles

Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.

• Make sure you fill out all profile fields
• Include keywords people would use to search for your business
• Use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable

Pro tip : Use high-quality images that follow the recommended dimensions for each network. Check out our always-up-to-date social media image size cheat sheet for quick reference.

We’ve also got step-by-step guides for each network to walk you through the process:

• Create a Facebook business page
• Create an Instagram business account
• Create a TikTok account
• Create a X (Twitter) business account
• Create a Snapchat account
• Create a LinkedIn Company Page
• Create a Pinterest business account
• Create a YouTube channel

Don’t let this list overwhelm you. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network.

Optimize your profiles (and content) for search

Never heard of social SEO ? It’s time to learn.

44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search.

That means making sure your profile names are clear and descriptive, you’re including relevant hashtags and keywords in your bio and on every post, and you’re using features like alt text and captions to include your target keywords as naturally as possible.

Step 6. Find inspiration

While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.

“ I consider it my job to stay active on social: to know what’s trending, which campaigns are winning, what’s new with the platforms, who’s going above and beyond,” says Amanda. “This might be the most fun step for you, or the hardest one, but it’s just as crucial as the rest of them.”

Social media success stories

You can usually find these on the business section of the social network’s website. ( Here’s Facebook’s , for example.)

Case studies can offer valuable insights that you can apply to your own social media plan.

Award-winning accounts and campaigns

You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game.

For learning and a laugh, check out Fridge-Worthy, Hootsuite’s bi-weekly awards show highlighting brands doing smart and clever things on social media.

Your favorite brands on social media

Who do you enjoy following on social media? What do they do that compels people to engage and share their content?

National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions.

View this post on Instagram A post shared by National Geographic (@natgeo)

Then there’s Shopify. The ecommerce brand uses Facebook to sell themselves by showcasing customer stories and case studies.

And Lush Cosmetics is a great example of superior customer service on X. They use their 280 characters to answer questions and solve problems in an extremely charming and on-brand way.

Source: lushcosmetics on X

Notice that each of these accounts has a consistent voice, tone, and style. That’s key to letting people know what to expect from your feed. That is, why should they follow you? What’s in it for them?

Consistency also helps keep your content on-brand even if you have multiple people on your social media team.

For more on this, read our guide on establishing a compelling brand voice on social media .

Ask your followers

Consumers can also offer social media inspiration.

What are your target customers talking about online? What can you learn about their wants and needs?

If you have existing social channels, you could also ask your followers what they want from you. Just make sure that you follow through and deliver what they ask for.

Step 7. Create a social media content calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.

Your social media content calendar also needs to account for the time you spend interacting with the audience (although you need to allow for some spontaneous engagement as well).

Set your posting schedule

Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns.

Your calendar also ensures your posts are spaced out appropriately and published at the best times to post .

Pro tip: You can plan your whole content calendar and get recommended best times to post on every network based on your past engagement rate, impressions, or link click data in Hootsuite.

Hootsuite’s Best Time to Publish feature

Determine the right content mix

Make sure your content strategy and calendar reflect the mission statement you’ve assigned to each social profile, so that everything you post is working to support your business goals.

(We know, it’s tempting to jump on every meme, but there should always be a strategy behind your social media marketing efforts!)

You might decide that:

• 50% of content will drive traffic back to your website
• 25% of content will be curated from other sources
• 20% of content will support lead-generation goals (newsletter sign-ups, ebook downloads, etc.)
• 5% of content will be about your company culture

Placing these different post types in your content calendar will ensure you maintain the right mix.

If you’re starting from scratch and you’re not sure what types of content to post, try the 80-20 rule :

• 80% of your posts should inform, educate, or entertain your audience
• 20% can directly promote your brand.

You could also try the social media content marketing rule of thirds :

• One-third of your content promotes your business, converts readers, and generates profit.
• One-third of your content shares ideas and stories from thought leaders in your industry or like-minded businesses.
• One-third of your content is personal interactions with your audience

Whatever you decide on, be sure to document it in your strategy doc.

Don’t post too much or too little

If you’re starting a social media marketing strategy from scratch, you may not have figured out how often to post to each network for maximum engagement yet.

Post too frequently and you risk annoying your audience. But, if you post too little, you risk looking like you’re not worth following.

Start with these posting frequency recommendations:

• Instagram (feed): 3-7 times per week
• TikTok: 3-5 times per week
• Facebook: 1-2 times per day
• X (Twitter): 1-5 times per day
• LinkedIn: 1-5 times per day

Pro tip : Once you have your social media content calendar planned out, use a scheduling tool to prepare messages in advance rather than updating constantly throughout the day.

We might be biased, but we think Hootsuite is the best social media management tool. You can schedule social media posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week.

Try It Free

Step 8. Create compelling content

Remember those mission statements you created for each channel in Step 5? Well, it’s time to go a bit deeper, a.k.a. provide some examples of the type of content you’ll post to fulfill your mission on each network.

If you’re not sure what to post, here’s a long list of social media content ideas to get you started. Or (to make it even easier) you can use an AI tool like OwlyWriter to generate on-brand content in a flash.

The idea here is to:

• Keep your content aligned with the purpose of each network;
• Show other stakeholders (if applicable) what kind of content they can expect to see on each network.

This last point especially will help you avoid any tension when your colleagues want to know why you haven’t posted their case study/whitepaper/blog post to TikTok yet. It’s not in the strategy, Linda!

Ideally, you will generate content types that are both suited to the network and the purpose you’ve set out for that network.

For example, you wouldn’t want to waste time posting brand awareness tweets if you’ve designated X/Twitter for primarily customer support. And you wouldn’t want to post super polished corporate video ads to TikTok, as users expect to see short, unpolished videos on that platform.

It might take some testing over time to figure out which type of content works best on which type of network, so prepare to update this section frequently.

We won’t lie: content creation isn’t as easy as everyone not on the social team seems to think. But if you’re struggling, Amanda suggests going back to basics.

The first question to ask is: is there cohesion between your content types? Is your content providing value? Do you have a good mix of entertaining, or educational content? What does it offer that makes a person stop and spend time? Creating a few different content pillars or categories that encompass different aspects of storytelling for your brand, and what you can offer your audience is a good start.

This brings us to Step 9.

Step 9. Track performance and make adjustments

Your social media marketing strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try.

As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.

That’s why it’s important to document your progress along the way.

Look at performance metrics

In addition to the analytics within each social network (see Step 2), you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social posts drive the most traffic to your website.

Benchmark your results

You’ve got your numbers, but how do they stack up to the competition in your industry? Industry benchmarks are a great way to evaluate your performance against other businesses in your category.

If you’ve got Hootsuite Analytics , you can use our built-in social media benchmarking tool to compare the performance of your social accounts against the average of brands in your industry with just a couple of clicks.

You can set up custom timeframes, switch between networks — Instagram, Facebook, X (Twitter), LinkedIn, and TikTok — and look up benchmarks for metrics like followers, audience growth rate, engagement rate, clicks, shares, and much more.

You’ll also find resources to improve your performance  right in the summary section:

Re-evaluate, test, and do it all again

Once this data starts coming in, use it to re-evaluate your strategy regularly. You can also use this information to test different posts, social marketing campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your social media marketing strategy in real time.

You’ll want to check the performance of all your channels at least once a week and get to know the basics of social media reporting so you can track your growth over time.

Pro tip: If you use Hootsuite, you can review the performance of all your posts on every network in one place. Once you get the hang of checking your analytics, you may even want to customize different reports to show specific metrics over a variety of different time periods.

Surveys can also be a great way to find out how well your social media strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations, and what they’d like to see more of. Then make sure to deliver on what they tell you.

Finalizing your social media strategy

Spoiler alert: nothing is final.

Social media moves fast. New networks emerge, others go through demographic shifts.

Your business will go through periods of change as well.

All of this means that your social media marketing strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.

When you update your social strategy, make sure to watch our 5-step video on how to updating your social media strategy for 2024:

Social media strategy template

Ready to start documenting? Grab your free social media strategy template below!

What’s next? When you’re ready to put your plan into action, we’re here to help…

Save time managing your social media marketing strategy with Hootsuite. From a single dashboard you can easily:

• Plan, create, and schedule posts to every network
• Track relevant keywords, topics, and accounts
• Stay on top of engagement with a universal inbox
• Get easy-to-understand performance reports and improve your strategy as needed

Try Hootsuite for Free

With files from Shannon Tien .

Do it better with Hootsuite , the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.

Amanda Wood is a senior social marketing professional who combines analytical and creative thinking to build brands.

As head of social at Hootsuite, Amanda oversees the global social strategy encompassing organic and paid social on Instagram, Facebook, Twitter, TikTok, and LinkedIn, a social engagement and listening strategy, and an employee advocacy program.

As the leader of a high-performing social team, she has extensive experience collaborating with creatives to bring campaigns to life on social and drive business results.

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