event planner business plan template

• Sample Business Plans

How to Write an Event Planning Business Plan + Free Template

Planned a few events in the past?

And, if you feel that event planning is your forte, and you have ideas that are both creative and functional, event planning might be an exciting endeavor for you!

Although most people start out by working under someone, everyone dreams of starting their own event planning business.

Also, you are about to go ahead and start yours; wait a moment!

You might have sufficient knowledge for planning events, but navigating the complexities of the event planning industry needs a well-thought-out roadmap. And that roadmap is a comprehensive event management business plan.

Yes, you read it correctly. A business plan can be of great help while starting your own event planning company. It not only sets the foundation for your venture but also enhances your opportunities for success.

So, we have created a Sample Event Planning Business Plan for you to get a good idea about how a perfect event business plan should look like!

Now, without any further ado; let’s explore all the details you will need to write in your stunning business plan.

Key Takeaways

• Clearly define your goals, mission statement, service offerings, and management team in your business plan.
• Perform thorough market and industry analysis to identify target customers, and adapt to the latest trends.
• Present a realistic financial plan, including startup costs, revenue projections, and a break-even analysis to attract investors.
• Effectively draft your pricing strategy and unique selling propositions to meet the specific needs of your target customers.
• Provide a clear outline of your business operations to efficiently deliver your planning services and seize new opportunities.
• Craft your marketing techniques, sales tactics, and promotional activities to reach a wider audience.
• Recognize your key competitors, and develop strategies that make your event planning business stand out in the competitive landscape.

How to Write an Event Planning Business Plan?

• Get a Business Plan Template
• Write an Executive Summary
• Provide a Company Overview
• Conduct an Industry and Market Analysis
• Describe your Product and Service Offerings
• Outline a Sales and Marketing Plan
• Introduce Your Team
• Outline Business Operations
• Prepare a Financial Plan

1. Get a Business Plan Template

Before you start writing a business plan for your event planning business, it is recommended to get a business plan template first.

It’s like having a valuable resource for your business planning. It not only simplifies the business plan writing process but also helps you include all the essential elements in your plan.

However, you can effectively organize your thoughts and accurately draft a strategically sound business document according to your specific requirements and preferences.

Not only that, it sets the stage for a comprehensive, professional business plan that empowers you to highlight your vision, attract potential investors, and navigate the competitive event planning landscape.

If you are a budding entrepreneur or looking for a polished template, choose Upmetrics’ business plan template now and ensure that you won’t skip any important facts in your plan.

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2. Write an Executive Summary

An executive summary is the first and foremost section of your event planning business plan. It provides a brief introduction to the entire business plan.

Make sure that it is clear, concise, and engaging, as it will create your first impression and attract investors or readers to delve further into your plan.

Start this section by describing your idea behind an event planning and type of business; for example, are you a startup business, want to grow an existing one, or running a business chain?

Communicate your business objectives and emphasize how you will be different from other event-planning businesses. Here is an example of event planning objectives using Upmetrics:

Next, give an overview of each of the subsequent sections, including offered services, market opportunities, marketing strategies, and financial projections that will be explored in greater detail within the plan.

Not only that, you can end this summary with a compelling call to action, inviting potential investors or readers to the next meeting if they are interested in your event planning.

Generally, this section is written after the whole event business plan is ready. It is often the easiest way to do so as you have simply gone through and written all the key sections of your plan.

3. Provide a Company Overview

Now, provide detailed information about your event plan business. It contains ownership, legal structure, office location, business history, and other such business-related facts.

Begin with the intro of what type of events you are organizing. For instance, it will be corporate events (catering to businesses), social events/celebrations(wedding planning, birthday parties, etc), or niche events(specialized in just one type).

Discuss a little bit more about your business history, including when you started event planning and what milestones you have accomplished. Also, accentuate your mission statement.

Take reference from the below example describing the mission of the event planning company:

In an ever-changing, fast-paced world, success is determined by good choices for lasting effects. Eventel strives to be the best choice for clients by helping to ease their event planning burden.

Through consistent, predictable professionalism, Eventel will ensure a worry-free and hassle-free event at a reasonable price.

Event also has internal clients to serve. The event will strive to provide the same predictable and professional working environment to its employees and contracted vendors, justly compensating them for their services.

It is also a priority to make a comfortable living wage for its owners, founders, full-time staff, and their families.

Keeping in tune with the needs of the market, utilizing the latest technology and trends, all while ensuring the client receives the individual attention they deserve, is the vision and daily mission of Eventel; The Event Planning Specialists.

In addition to that, you can mention your startup summary and future business goals, as this section gives an in-depth overview of your business.

4. Conduct an Industry and Market Analysis

Starting an event management business requires a strategic events industry and market analysis. So, take some time to go further and locate more accurate data.

Try to include certain key elements in this section:

Market size and growth potential

You need to study specific data about various markets in which you are trying to get into and ensure profitability. So, describe your market size & growth potential and whether you will target a niche or a much broader market.

For instance, the USA industry revenue for event planners has grown at a CAGR of 4.1% over the past five years and reached $5.6 billion in 2023. So, it is crucial to define the target market segment.

Target market segment

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Do proper market research and try to create a buyer’s persona in terms of their demographic and psychographic profiles.

Take reference from the below example written using our innovative AI writing assistant :

Competitive analysis

Identify and analyze your direct and indirect competitors. Recognize their strengths & weaknesses, and describe what differentiates your business from other planners.

Direct competitors can be other event planning businesses, while wedding planners, local venues, caterers, or conference centers can be indirect competitors.

Point out how you have a competitive edge in the market, such as superior event management options, user-friendly methods/tools to book your services, and adequate pricing plans with better services.

Not only that, describe emerging market trends in the industry and explain how you will cope with all the directions. You can also list regulations and licensing requirements that may affect your company.

5. Describe your Product and Service Offerings

Next, specify the scope of your products and service offerings. As an event management business, you can describe the size and type of events you cater to, including a variety of event planning services.

This section must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors or readers understand the value of your business.

While drafting your  event planning services and products, you can take reference from the below example:

Eventel provides event planning in a wide range of applications. We guarantee satisfaction in the areas of appearance, performance, and taste. 

The following is a sampling of the types of events we plan every year:

• Corporate events or meetings, Training, and Retreats
• Conferences and Workshops
• Birthday parties, Anniversaries, Graduations, and Holidays
• Weddings, Receptions, and Showers
• Company picnics, banquets, and award ceremonies
• Caterer coordination and decor
• Trade shows and fashion shows

Effectively define your pricing plans for event planning services. Also, communicate your services to the customers by sharing a detailed description of the procedure you use while working with clients.

Mention if your event planning company offers any additional services. You may include services like lighting & sound, vendor negotiation, guest concierge services, etc.

6. Outline a Sales and Marketing Plan

Writing the sales and marketing strategy section means a list of tactics you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing strategies:

Social media marketing

Use social media platforms to present your company’s essence. Regularly post exquisite snapshots or videos of your planned social events, decor, and behind-the-scenes moments.

User-friendly website

Assure that your event management company has a user-friendly website that provides basic information about your services, pricing, and contact

details. Also, share informative blog post content or event videos.

Pricing strategy

Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.

Collaborations

Build an extensive vendor network to expand your reach and draw their existing customers. This might do wonders for your business and enhance your brand image.

Offline advertising

Effectively reach your target audience using offline advertising methods like brochures, newspapers, social gatherings, or events. Also, try to offer a personalized approach or stress-free planning to retain existing clients.

7. Introduce Your Team

A powerful management team is paramount for demonstrating your business’s ability to thrive in the event planning industry.

Letting your readers or investors know about your business leadership or key managers will help them have a clear idea of who is running your event planning company.

So, start this section by introducing key team members and highlighting their event planning skills & previous experience.

Jot down their qualifications and specific responsibilities. You can also shed light on how your experienced event planners contribute to the success of your business.

Next, describe the compensation plan for the leadership team and event planners, including salaries, bonuses, and other benefits. This can help key stakeholders to ascertain how much percentage is allocated to salaries.

If you have a board of advisors for your event management business, then mention them along with their roles and experience.

8. Outline Business Operations

Now, it’s time to outline the processes and procedures involved in your day-to-day business operations. Detail how you will eventually plan to manage your business effectively.

Staffing & training

Highlight your staffing needs by mentioning the number of employees, planners, or coordinators. Also, include their qualifications, the training required, and the duties they will perform.

Operational process

Outline the processes and procedures you will use to run your event planning business. It may include initial client meetings, decor, party favors, caterer coordination, set up/clean up, etc.

Equipment and machinery

You can also include the list of equipment and machinery required for event planning, such as office supplies, camera & photography equipment, event planning software, etc.

Explain how these technologies will help you maintain quality standards and improve the efficiency of your business operations. Refer to the below example written using Upmetrics AI assistant:

9. Prepare a Financial Plan

For a successful event planning business, you need to prepare a well-structured and in-depth financial plan with a realistic financial projection. It comes last in the business plan but is the most important section for investors.

So, mention all the below key components in your financial plan:

• Profit and loss statement
• Sales forecast
• Cash flow statement
• Balance sheet
• Break-even analysis
• Financial needs
• Tax considerations

From the above, you can identify the funding needs and evaluate the funding resources for your event planning company, including bank loans, SBA-guaranteed loans, angel investors, and personal savings.

In this section, you need to make a few assumptions. It will greatly affect the financial forecasts of your business. Refer below table to make important assumptions:

Well, having a realistic financial plan in your hand not only helps you present your business’s fiscal health but also emphasizes its sustainability.

However, calculating all the financial statements from scratch can be an overwhelming task. But, not to worry; use Upmetrics’ financial forecasting tool to formulate all your financial projections.

All you need to do is provide the information you have, and let the tool estimate financial factors, and create visual reports for you. No manual data entry, recalling Excel formulas, or preparing graphs—nothing.

Here’s an example of a projected cash flow statement for an event planning business:

Download Free Event Planning Business Plan Template

Need help writing your event planning business plan from scratch? Well, here you go; download our free event planning business plan template now and start writing.

This modern, user-friendly event management business plan template is specifically designed for your event business.

With a step-by-step guide and example, it assists you in creating your own plan without missing any crucial details.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Prepare Your Business Plan with Upmetrics AI

Finally! You know how to write an event planning business plan with the help of our free sample business plan template. So, you are one step closer to starting or growing your business confidently- pretty exciting, right?

But you know what else is exciting? Your business planning process can be even faster and easier than this. Yes, you heard it right; it’s possible with the power of the Upmetrics AI assistant tool .

So, take a sigh of relief and focus only on planning the most happening events in the town!

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Frequently asked questions, what are the key components of an event planning business plan.

Writing a professional event planning business plan involves the following key components:

• Executive summary
• Company overview
• Industry and market analysis
• Product and service offerings
• Sales and marketing plan
• Management team
• Business operations
• Financial plan

How often should I update my Event Planning Business Plan?

Your event planning business plan should be reviewed and updated at least once in a year or more often if there are significant changes in your business environment or services.

What are some tips for writing an Event Planning Business Plan?

Consider the following factors before writing an Event Planning Business Plan:

• Define your niche and business objectives
• Clearly mention unique selling points
• Be realistic in the financial statement
• Understand your target customer
• Stay agile in a dynamic industry

How much does it cost to start an event planning business?

A fair estimation for an event planning business can range from a few thousand to tens of thousands of dollars. It can vary widely depending on office space, equipment, and initial inventory.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Event Planning Business Plan Template

Written by Dave Lavinsky

Event Planning Business Plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their event planning businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an event planning business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Event Planning Business Plan?

A business plan provides a snapshot of your own event planning business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research to support your plans.

Why You Need a Business Plan for Your Event Planning Company

If you’re looking to start an event planner business or grow your existing one you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your event planning business to improve your chances of success. Your event planning business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Event Planning Businesses

With regards to funding, the main sources of secure funding for an event planning business are bank loans, personal funding, credit cards, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Another common form of secure funding for an event planning business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund an event planning business.

Finish Your Business Plan Today!

How to write a business plan for event planning.

When you write a business plan, you should include the following 10 key aspects:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each important component of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of event planning business you are operating and the status; for example, are you a startup, do you have an event planning business that you would like to grow, or are you operating a chain of businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the event planning business industry. Discuss the type of business you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing strategy and plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of business you are operating.

For example, you might operate one of the following types:

• Corporate Events : this type of event planning business caters to businesses, charities, nonprofit organizations, and the like to plan fundraisers, receptions, conventions, trade shows, competitions, award ceremonies, product launches, and other types of meetings.
• Social Events : this type of event planning business targets middle- to upper-income individuals and families to plan events such as weddings, birthdays, reunions, and other types of celebrations.
• Niche Events : some event planners specialize in just one of the above event types.

In addition to explaining the type of event planning business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your business structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the event planning business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the target market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards events that adhere to social distancing guidelines, it would be helpful to ensure your plan details what approach you would take (suggested venues, creative solutions for inclusion, etc.).

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the event planning industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the clientele you serve and/or expect to serve.

The following are examples of customer segments: private and corporate clients, high-income households, medium-income households, engaged couples, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of event planning company you operate and the event services you offer. Clearly, businesses would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than engaged couples.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the age groups, genders, locations, and income levels of the customers you seek to serve. Because most event planning companies primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target market. The more you can understand and define these needs, the better you will do to attract customers and retain your existing customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other planners and businesses that offer event planning services.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes caterers, venues, and customers planning events on their own. You need to mention such competition to show you understand that not everyone who throws a party hires an event planner each time.

With regards to direct competition, you want to detail the other businesses with which you compete. Most likely, your direct competitors will be other businesses that offer event planning services very close to your site.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What planning services do they offer (wedding planning, baby showers, birthday parties, social events, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. 

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior event management options (e.g., more cuisine types, better venue options, etc.)?
• Will you provide event options that your competitors don’t offer?
• Will you make it easier or faster for customers to book your services (e.g., utilizing event planning software, etc.)?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an event management business plan, your marketing strategy should include the following:

In the product section, you should reiterate the type of business that you documented in your Company Analysis. Then, detail the specific products/services you will be offering. For example, in addition to designing the event, locating the venue, arranging vendors, coordinating personnel, and supervising the event, will you offer services such as catering, decor, and entertainment?

In this section, document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the services you offer and their prices.

Place refers to the location of your event management business, conference centers, and/or venues in which you own and/or have a relationship. Document your location and mention how the location will impact your success.

The final part of your event planning business marketing plan is the promotions section. Here you will document how you will drive customers to your site. The following are some promotional methods you might consider:

• Social media marketing
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites 
• Partnerships with local organizations (e.g., getting on the list of recommended vendors with local venues)
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your event planner business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your event planning business such as interviewing clients, making arrangements, keeping the store/studio clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th customer, or when you hope to reach $X in total sales. It could also be when you expect to hire your Xth employee or launch in a new market.

Management Team

To demonstrate your own event planning business’ ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience as event planners or in the industry. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in event planning and/or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you plan one event per week or several events? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 event contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During those 180 days, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key startup costs needed in starting or growing your business:

• Location build-out including design fees, construction, etc.
• The total cost of equipment and furnishings like decor, sound systems, etc.
• Cost of maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

  Event Planning Summary Putting together your own event planner business plan is a worthwhile endeavor. If you follow the event planning sample template above, by the time you are done, you will truly be an expert. You will really understand the business, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful event planning business.

Event Planning Business Plan FAQs

What is the easiest way to complete my event planning business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Event Planning Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal is to quickly engage the reader. Explain to them the type of event planning business you are operating and the status; for example, are you a startup, do you have an event planning business that you would like to grow, or are you operating a chain of event planning businesses.

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business plan consulting services can create your business plan for you.   Other Helpful Business Plan Articles & Templates

Event Planning Company Business Plan

Written by Dave Lavinsky

Event Planning Business Plan

You’ve come to the right place to create your event planning business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their event planning companies

Below is an event planning business plan sample to help you create each section of your Event Planning business plan.

Executive Summary

Business overview.

Special Occasions Event Planning is a startup event planning business located in Des Moines, Iowa. The Company is founded by Jennifer Brown, an experienced event planner who has been planning themed weddings and birthday parties as the manager of a local event venue for the past ten years. Now that Jennifer has gained valuable experience managing an event venue and planning special events of various sizes and styles, she is ready to start her own event planning company, Special Occasions Event Planning. Jennifer is confident that her event planning skills, combined with her understanding of business management, will enable her to run a profitable event planning company of her own. Jennifer is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running an event planning business – sales and marketing, supply sourcing and procurement, customer relationship management, budgeting, financial reporting, and vendor relationship management. 

Special Occasions Event Planning will provide customized event planning services for special occasions big and small. Special Occasions will specialize in themed birthday parties, but will provide planning services for other types of events such as weddings, parties, and corporate gatherings upon request. The Company will be the ultimate choice for unique and memorable themed birthday parties for clients of all ages. 

Product Offering

The following are the event planning products and services that Special Occasions Event Planning will provide:

• Venue Sourcing 
• Tables & Chairs
• Dinnerware & Utensils
• Caterer Coordination
• Entertainment
• Party Favors
• Photography/Videography
• Lighting/Sound
• Bartending/Liquor 
• Set-up/Clean up

Customer Focus

Special Occasions Event Planning will target individuals, families, and social groups in Des Moines, Iowa. The Company will target people looking to plan a one-of-a-kind birthday party for their child, significant other, friend, or other relative. No matter the customer, Special Occasions Event Planning will deliver the best communication, service, and attention to detail. 

Management Team

Special Occasions Event Planning will be owned and operated by Jennifer Brown. Jennifer is a graduate of Iowa University with a degree in Business Management. She has over ten years of experience working as an event planner for another local venue. Jennifer will be the Company’s Chief Executive Officer and the Head Event Planner. She will lead the more complex events and oversee the event planning staff. 

Jennifer has recruited an experienced administrative assistant, Patricia Smith, to help manage the day-to-day business operations. Patricia has been an administrative assistant in the event planning industry for more than 15 years. Jennifer relies on Patricia’s organization, attention to detail, and punctuality when organizing her schedule, managing clients, and maintaining her files. 

Jennifer and Patricia have recruited an experienced marketing director, John Jones, to become a member of the Special Occasions Event Planning management team. John is a graduate of the University of Iowa with a Bachelor’s degree in Marketing. Jennifer and Patricia rely on John’s expertise to execute the Company’s marketing plan and advertising strategies.  

Success Factors

Special Occasions Event Planning will be able to achieve success by offering the following competitive advantages:

• Skilled team of event planners who will ensure every client receives exceptional customer service and that all reasonable requests are met. 
• Special Occasions Event Planning’s leadership team has established relationships with local venues, vendors, and entertainers, thus providing customers with a wide selection of options to choose from when planning their special event. 
• The Company specializes in the themed birthday party niche and is well-versed in the latest trends in the industry. 

Financial Highlights

Special Occasions Event Planning is seeking $200,000 in debt financing to launch its event planning business. The funding will be dedicated towards securing an office space and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Office lease and renovation: $80,000
• Office equipment, supplies, and materials: $20,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Special Occasions Event Planning.

Company Overview

Who is special occasions event planning .

Special Occasions Event Planning is a newly established event planning company based in Des Moines, Iowa. Special Occasions will be the first choice for unique themed birthday parties for people of all ages in Des Moines and the surrounding communities. The company will provide customized event planning services for parties large and small. 

Special Occasions Event Planning will be able to provide all the essentials for any special event from highly rated caterers to the hottest entertainment due to the Company’s existing relationships with industry professionals and vendors. The Company’s team of highly qualified event planning professionals will manage the entire planning process from ideation to execution. Special Occasions even provides clean-up services. Clients can opt for full-service event planning services or purchase specific aspects (such as decor or catering) a la carte. 

Special Occasions Event Planning History

Special Occasions Event Planning is owned and operated by Jennifer Brown, an experienced event planner who has been planning themed weddings and birthday parties as the manager of a local event venue for the past ten years. Now that Jennifer has experienced managing an event venue and planning special events of various sizes and styles, she is ready to start her own event planning company. Jennifer is confident that her event planning skills, combined with her understanding of business management, will enable her to run a profitable event planning company of her own. Jennifer is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running an event planning business – sales and marketing, supply sourcing and procurement, customer relationship management, budgeting, financial reporting, and vendor relationship management. 

Since incorporation, Special Occasions Event Planning has achieved the following milestones:

• Registered Special Occasions Event Planning, LLC to transact business in the state of Iowa. 
• Has signed a contract to lease the office space. 
• Reached out to numerous contacts to include local venues, catering companies, entertainers, and decor suppliers to spread the word about her new business opportunities. 
• Began recruiting a staff of accountants, event planners, sales and marketing associates, and office staff to work at Special Occasions Event Planning Services.

Special Occasions Event Planning Services

Industry analysis.

The Party and Event Planning industry in the United States is valued at approximately $4B, with 70,000 businesses in operation, and over 82,000 employees. The market for event planning services is expected to grow over the next several years due to an aging baby boomer population, many of whom have children and grandchildren who will have weddings, birthday parties, graduations, anniversaries, and other special events in the coming years. Additionally, the corporate event planning segment is expected to grow due to more companies pursuing team building opportunities and hosting events that can serve as marketing for the business. 

The event planning market is split into two broad segments: corporate and social. Corporate events such as holiday parties, meetings, trade shows, conventions, fundraisers, and receptions are just some of the events included in this segment. Corporate customers include companies, non-profit organizations, and charities. The social segment includes a wide range of special occasions such as weddings, bridal showers, birthday parties, anniversary parties, reunions, and more. The largest and most lucrative category in the social event planning segment is wedding planning. 

Industry operators can specialize in one or two niches such as wedding planners or corporate planners. Alternatively, industry operators can provide planning services for a wide range of events. Industry operators that specialize in a specific niche and even narrow their niche to a specific type of event, such as “kids’ parties” or “fashion shows” may have more success because they can become an expert in one area and target a highly specific customer segment. Industry operators who provide a broad range of services to a variety of customers can be successful if they provide high levels of organization, customer service, and unique or highly customized services. 

Customer Analysis

Demographic profile of target market.

Special Occasions Event Planning will target individuals, families, and social groups in Des Moines, Iowa. The Company will target people looking to plan a one-of-a-kind birthday party for their child, significant other, friend, or other relative. Special Occasions Event Planning will also target young adults looking to plan a memorable, themed 21st birthday party. No matter the customer, Special Occasions Event Planning will deliver the best communication, service, and attention to detail. 

The precise demographics for Des Moines, Iowa are:

Customer Segmentation

Special Occasions will primarily target the following customer profiles:

• Millennials
• Individuals with disposable income
• Families with children and disposable income

Competitive Analysis

Direct and indirect competitors.

Special Occasions Event Planning will face competition from other companies with similar business profiles. A description of each competitor company is below.

Emily’s Event Planning

Established in 2017, Emily’s Event Planning is now a well-known event planner in the Des Moines, Iowa area. The company provides event planning services for large corporate events, weddings, and birthday parties. Emily’s Event Planning is most well-known for its picturesque venue choices. The company has relationships with some of the most in-demand venues in the area. Emily’s Event Planning provides an all-inclusive event planning and management service with packages that include venue rental, decor, entertainment, food, and clean-up services. 

While Emily’s Event Planning has an established reputation in the market for quality event planning services, it has a list of predefined event packages and does not customize its services or take unique requests from customers. 

Fancy Event Planner

Fancy Event Planner has been operating in the state of Iowa since 1982. This company is a small business run by a husband and wife team that specializes in event planning and catering services for weddings, birthday parties, and other special occasions. Fancy Event Planner provides decor, venue coordination, and food service for events of up to 100 guests. The company specializes in providing gourmet dinners, desserts, and appetizers. Additionally, Fancy Event Planner provides hand crafted decor and floral arrangements for weddings and parties. Fancy Event Planner is for customers looking for an elegant presentation in a traditional setting. 

Fancy Event Planner has a limited selection of services and does not offer entertainment, set-up/clean-up, lighting/sound, or liquor accommodations. 

Wonderfully Perfect Event Planning Services

Wonderfully Perfect Event Planning Services is a new Des Moines, Iowa-based event planner that provides superior service to its customers. The company is managed by an experienced entrepreneur who has been working in the hospitality industry for over 20 years. She opened Wonderfully Perfect Event Planning Services in 2019 when she discovered a lack of options for themed party planning in the area. The company provides customized planning services for any event and will strive to ensure all customer requests are met to ensure a perfect event experience every time. 

The company does not have established relationships with vendors, venues, or entertainment in the area and as such, trails behind Special Occasions Event Planning in this area. 

Competitive Advantage

Special Occasions Event Planning will be able to offer the following advantages over the competition:

• Skilled team of experienced event planners who are able to provide customized planning services and fulfill any reasonable request. 
• Special Occasions Event Planning’s management team has long-standing relationships with industry professionals and is able to provide customers with a wide selection of options when it comes to venues, entertainment, and catering.  
• The Company specializes in themed birthday parties and keeps up on the latest trends in the industry. 

Marketing Plan

Brand & value proposition.

Special Occasions Event Planning will offer the unique value proposition to its clientele:

• Special Occasions Event Planning provides full-services event planning from ideation to execution. 
• The Company’s wide selection of options allows each customer to create their dream event.  

Promotions Strategy 

The promotions strategy for Special Occasions Event Planning is as follows:

Social Media Marketing

The Company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Special Occasions maintains an active social media presence with regular daily updates and fun content to get customers excited about using the Company’s event planning services. 

Professional Associations and Networking

Special Occasions Event Planning will become a member of professional associations such as the Event Planners’ Association, American Party Planning Society, and the Iowa Special Event Association. The leadership team will focus their networking efforts on expanding the Company’s vendor and client network. 

Print Advertising

Special Occasions Event Planning will invest in professionally designed print ads to display in programs or flyers at industry networking events. The Company will also send direct mailers to local businesses with employees who are in the target market. 

Website/SEO Marketing

Special Occasions Event Planning will utilize its in-house marketing director that designed the print ads to also design the Company’s website. The website will be well organized, informative, and list all the services that Special Occasions is able to provide. The website will also list information on the Company’s events and promotions. 

The marketing director will also manage the Company’s website presence with SEO marketing tactics so that when someone types in a search engine “Des Moines Event Planner” or “Event Planner near me”, Special Occasions Event Planning will be listed at the top of the search results.

The pricing of Special Occasions Event Planning will be premium due to the high level of customization and hands-on planning services involved. Customers will feel they receive great value when purchasing the Company’s services.  

Operations Plan

The following will be the operations plan for Special Occasions Event Planning.

Operation Functions:

• Jennifer Brown will be the CEO and Head Event Planner. She will lead the more complex events and oversee the event planning staff. Jennifer has spent the past year recruiting the following staff:
• Patricia Smith – Administrative Assistant who will manage the budgeting, vendor relationships, and logistics.
• Sam Johnson – Accountant/Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• John Jones – Marketing Director who will oversee all marketing strategies for the Company and manage the website, social media, and outreach. 
• Michelle Garcia – Customer Success Officer who will oversee customer relationships. 

Milestones:

Special Occasions Event Planning will have the following milestones complete in the next six months.

11/1/2022 – Finalize contract to lease the office space. 

11/15/2022 – Finalize employment contracts for the Special Occasions Event Planning management team.

12/1/2022 – Begin renovations on the office and purchase office equipment and supplies. 

12/15/2022 – Begin networking at industry events and implement the marketing plan. 

1/15/2023 – Begin recruiting and training office staff and event planners. 

2/15/2023 – Special Occasions Event Planning officially opens for business. 

Financial Plan

Key revenue & costs.

The revenue drivers for Special Occasions Event Planning are the fees charged to customers in exchange for the Company’s event planning services. Customers will be able to purchase full-service, customizable packages or select specific aspects (such as entertainment or catering) a la carte. 

The cost drivers will be the overhead costs required in order to staff an event planning business. The expenses will be the payroll cost, utilities, party supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of events per month: 4 
• Average fees per month: $20,000
• Overhead costs per year: $360,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Event Planning Company Business Plan FAQs

What is an event planning company business plan.

An e vent planning company business plan is a plan to start and/or grow your event planning company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your event planning company business plan using our Event Planning Company Business Plan Template here .

What are the Main Types of Event Planning Companies?

There are a number of different kinds of event planning companies , some examples include: Corporate Events, Social Events, and Niche Events Planning.

How Do You Get Funding for Your Event Planning Company Business Plan?

Event planning companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an event business plan or an event management business plan.

What are the Steps To Start an Event Planning Business?

Starting an event planning business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Event Planning Company Business Plan - The first step in starting a business is to create a detailed event planning company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your event planning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your event planning business is in compliance with local laws.

3. Register Your Event Planning Business - Once you have chosen a legal structure, the next step is to register your event planning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your event planning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Event Planning Company Equipment & Supplies - In order to start your event planning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your event planning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful event planning business:

• How to Start an Event Planning Business

Other Helpful Business Plan Templates

Photography Business Plan Template Event Venue Business Plan Template Catering Business Plan Template

How To Write a Successful Event Planning Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for event planning businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every event planning business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is an Event Planning Business Plan?

An event planning business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Event Planning Business Plan?

An event planning business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Event Planning Business Plan

The following are the key components of a successful event planning business plan:

Executive Summary

The executive summary of an event planning business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your event planning company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your event planning business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your event planning firm, mention this.

You will also include information about your chosen event planning business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of an event planning business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the event planning industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of an event planning business may include:

• Wedding planners needing help with transportation logistics
• Conference organizers wanting assistance with on-site registration
• Caterers in need of assistance to manage the timing of service delivery

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or event planning services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your event planning business may have:

• You are the only event planner in your city with an events app that allows customers to book and manage their event logistics in one place.
• You have a team of experienced event planners who specialize in military funerals, which is a niche market.
• Your company is the go-to choice for conference organizers looking for assistance with on-site registration and event management.

This is not an exhaustive list, but it gives you an idea of the types of competitive advantages you may have.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your event planning business via a combination of these channels.

Operations Plan

This part of your event planning business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an event planning business include reaching $X in sales. Other examples include launching a new product/service, expanding to a new market, or hiring key personnel.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific event planning industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Event Planning Business

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Event Planning Business

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup event planning business.

Sample Cash Flow Statement for a Startup Event Planning Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your event planning company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any event planning company. If you are seeking funding from investors or lenders, it’s important to have a polished and professional business plan. Use the outline above as a guide as you write your own event planning business plan.   

Finish Your Event Planning Business Plan in 1 Day!

Other helpful articles.

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How To Develop a Financial Plan For An Event Planning Business

Event Planner Business Plan Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

It's time to turn your passion for events into a successful business venture! Crafting a solid business plan is the key to kicking off your event planning empire with confidence. With ClickUp's Event Planner Business Plan Template, you can take your dreams from concept to reality!

In this template, you'll be able to:

• Outline your business goals, strategies, and financial projections in a comprehensive manner
• Communicate your vision effectively to potential investors or lenders
• Ensure the success and profitability of your event planning venture right from the start

Don't miss out on this essential tool to launch your event planning business successfully—get started with ClickUp today!

Event Planner Business Plan Template Benefits

Planning your event planning business has never been easier with the event planner business plan template. here's how this template can help you kickstart your entrepreneurial journey:.

• Setting Clear Goals : Define your objectives and strategies for success
• Financial Projections : Plan your budget and forecast revenue for a profitable venture
• Effective Communication : Clearly communicate your vision to investors or lenders
• Ensuring Success : Strategize for a successful and profitable event planning business

Main Elements of Event Planner Business Plan Template

To help aspiring event planners kickstart their business, ClickUp's Event Planner Business Plan template offers:

• Custom Statuses: Track progress with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring each step of the business plan is clearly defined and accounted for
• Custom Fields: Utilize fields like Reference, Approved, and Section to input crucial details, track approvals, and categorize different sections of the business plan for a comprehensive overview
• Custom Views: Access various perspectives with views such as Topics, Status, Timeline, Business Plan, and Getting Started Guide, enabling easy navigation and comprehensive analysis of the event planning business plan
• Collaboration Tools: Enhance teamwork with features like task assignments, comments, real-time editing, and notifications to streamline communication and progress tracking within the business planning process.

How To Use Event Planner Business Plan Template

Planning an event can be overwhelming, but with the Event Planner Business Plan Template in ClickUp, you can streamline the process and set your event planning business up for success. Follow these steps to make the most of this template:

1. Define your business goals

Before diving into the intricacies of event planning, take a moment to clearly outline your business goals. Are you looking to specialize in weddings, corporate events, or social gatherings? Understanding your niche will help you tailor your services and marketing strategies effectively.

Utilize Goals in ClickUp to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your event planning business.

2. Create a detailed business plan

Craft a comprehensive business plan that outlines your target market, competitive analysis, pricing strategy, marketing plan, and financial projections. This document will serve as a roadmap for your event planning business and help you stay on track towards achieving your objectives.

Use Docs in ClickUp to draft your business plan and collaborate with your team or stakeholders seamlessly.

3. Customize the Event Planner Business Plan Template

Once you have your business plan in place, tailor the Event Planner Business Plan Template in ClickUp to align with your specific objectives and strategies. Include sections for services offered, target clients, budgeting, vendor management, and timelines to ensure a well-rounded plan.

Utilize custom fields in ClickUp to personalize the template according to your event planning business needs.

4. Implement and monitor your plan

With your customized Event Planner Business Plan Template ready, it's time to put your strategies into action. Start implementing your business plan, reaching out to potential clients, and networking within the event planning industry. Regularly monitor your progress and make adjustments as needed to stay agile and responsive to market dynamics.

Use Automations in ClickUp to streamline repetitive tasks and ensure that your event planning business operations run smoothly.

Get Started with ClickUp’s Event Planner Business Plan Template

Event planning entrepreneurs can utilize the Event Planner Business Plan Template in ClickUp to organize their strategies and goals for a successful business launch.

To get started, click on “Add Template” to incorporate the Event Planner Business Plan Template into your Workspace and specify the location within your Workspace.

Then, invite relevant team members or stakeholders to collaborate on the business plan.

Here are the steps to leverage this template effectively:

• Utilize the Topics View to categorize different aspects of your business plan such as marketing, finances, and operations
• Track progress using the Status View to monitor tasks under categories like Complete, In Progress, Needs Revision, To Do
• Create a detailed timeline in the Timeline View to ensure all tasks are completed on schedule
• Use the Business Plan View to compile all sections of your plan including executive summary, market analysis, financial projections, and more
• Refer to the Getting Started Guide View for a step-by-step walkthrough on how to fill out the business plan template

Customize your business plan template further by adding the following custom fields:

• Reference: Use this field to link related documents or resources to specific sections of the business plan
• Approved: Indicate whether a section or task has been approved by stakeholders
• Section: Organize tasks based on the different sections of the business plan, such as marketing, operations, or finance.

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Event Planning Business Plan Template [Updated 2024]

Event Planning Business Plan Template

If you want to start an Event Planning business or expand your current Event Planning or Event Management business, you need a business plan.

The following Event Planning business plan template gives you the key elements to include in a winning event planner business plan or event management business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a free Event Planning business plan template:

Event Business Plan Template I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Event Planning Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Create an Outstanding Experience with Free Event Planning Templates

By Joe Weller | October 4, 2017 (updated December 29, 2023)

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In this article, we’ve sorted through all event planning templates and checklists to provide you with the best, most comprehensive listing, so you can effectively plan a product launch, conference , wedding, or other milestone event. 

Included on this page, you’ll find an event planner template , event budget template , event venue checklist template , and more.

Event Planning Templates

Event planner template.

Download Event Planner Template

Excel  |  PDF  | Smartsheet

This event plan template includes areas where you can list strategic elements such as objectives, target audience, and messaging as well as logistical details such as catering, programming, and audio-visual requirements. For each task, identify who is responsible, required actions, and deadlines. This thorough template can guide your planning process and provide a summary of tasks to accomplish during an event.

Event Schedule Template

Download Event Schedule Template

Excel  |  Smartsheet

Create an event itinerary that includes dates, locations, programming start and end times, and scheduled breaks. This simple spreadsheet is a useful tool for creating an organized event schedule that you can share with staff and attendees. You can also use this template for a single- or multi-day event, or for a conference featuring multiple speakers who will be presenting in various venue rooms. 

Event Marketing Timeline Template - Excel

Download Event Marketing Timeline Template

Excel | Smartsheet

Marketing efforts for larger events may include national advertising, online content, public relations, and market research. This template provides a place for individual marketing campaigns along with a timeline for weekly planning. By creating a timeline for each task within a campaign, you can gauge how actions overlap, plan for significant dates, and see a visual representation of the time required for each item.

Event To-Do List Template

Download Event To-Do List Template

Excel  |  PDF

Use this to-do list template to plan, prioritize, and carry out all the necessary tasks for your event. You can track the progress of each item toward completion by choosing a predetermined due date. The template includes room for additional notes or comments, which is particularly useful when sharing a to-do list.

Event Proposal Template - Word

‌ Download Event Proposal Template - Word

If you’re an events planner, having a top-notch proposal to offer potential clients could give you an edge against the competition. This template provides an outline for you to work from as you craft a personalized event management proposal. You’ll find sections for listing client needs and expenses, detailing the services you will provide, and more. 

Event Planner Contract Template

Download Event Planner Contract Template

Word  |  PDF

An event planner contract should clearly outline the expectations of the client, the responsibilities of the event planner, the terms of the agreement, and any pertinent project details. You may also want to include a contract with your event proposal - in this case, use this template as a model for creating your own event planner contract where you can list services, terms, and other important business details. Depending on the scope of the event and the management services you’re providing, you can keep the contents of the contract brief or expand the template to include more details.

Wedding Checklist Template - Excel

Download Wedding Checklist Template

Professional wedding planners and individuals getting married can benefit from an event checklist template. Wedding planning involves many moving pieces, from decorations to food and photography, so a simple checklist can make planning easier, and help identify expenses and ensure that nothing important is forgotten. Get more wedding planning tips from the pros and discover additional useful templates by reading Expert Tips on How To Create A Wedding Timeline .

Event Evaluation Form

Download Event Evaluation Form

A post-conference evaluation can provide critical data about which elements of your event were successful and help identify areas for improvement. You can use this event evaluation for any type of event, and can customize it for internal team members or event attendees. Once you determine the information you want to collect, including which aspects of the event or planning process you want to review, simply customize the form to meet your needs.

Calendar of Events Template

Download Calendar of Events 2024 Template

This template provides a calendar format with an adjacent column for listing events. The calendar displays all 12 months of the year on a single Excel sheet, making it easy to scan through months, plan ahead, and quickly view the events listed in the corresponding column. Each month is also color-coded with alternating hues for easy viewing.

Event Budget Templates

Conference budget template - excel.

Download Conference Budget Template

A budget is an important conference management tool that planners use to identify expenses and resource requirements, inform event decisions, and support an overall plan. Use this template to estimate projected costs and track actual expenses. Comparing your projections with actual costs can help to create more accurate estimations for future conferences.

Event Budget Template - Excel

Download Event Budget Template

This event budget template itemizes expenses in a spreadsheet format and also represents data as visual charts. You can use this format to quickly identify which costs are using the largest percentage of the budget. For example, you might discover that certain costs, such as event programming, food service, advertising, and venue rentals are the biggest expenses. The template includes a section for comments where you can jot down brainstorming notes or share messages with your event team. 

Party Budget Template - Excel

‌ Download Party Budget Template - Excel

Organize your party planning and track your budget with this template. It includes a summary of expenses and total costs, and a pie chart that both divides costs into categories and provides a detailed breakdown of expenses for each. Cells are pre-populated with common costs, such as equipment rentals or security and cleaning services; however, you can easily edit the fields to suit your requirements.

Wedding Budget Template - Excel

‌ Download Wedding Budget Template - Excel

This budget planner separates wedding costs into categories including apparel, decorations, reception, and photography. On the template, these categories are broken down into more detailed lists of expenses - this allows you to account for both large and small items, determine which categories are most costly, and ensure that the wedding stays within budget. 

Event Venue and Vendor Templates

Food vendor application template.

Download Food Vendor Application Template

Excel    |    PDF

If you’re planning a conference or an event with food vendors, this template can help streamline the application process. Collect information from each vendor, including contact details, goods or services they offer, and permits. You can also add rules and regulations that each vendor must agree to in order to participate in the event.

Event Venue Checklist

Download Event Venue Checklist

Use this checklist template to inspect venues and determine whether they meet the requirements for your event. Items to check include fees, venue capacity, parking, audiovisual options, and more. Following a checklist can help you identify potential issues and provide a quick comparison between venue options.

Catering Vendor Checklist

Download Catering Vendor Checklist

This catering checklist template offers an easy way to interview caterers. Catering fees can add up quickly, so it’s important to request detailed estimates for accurate budgeting. While some venues may include catering with their services, you will still need to provide the vendor with event details and make sure you understand their policies.

Event Speaker Checklist

Download Event Speaker Checklist

Organize all of the details about your speakers or event entertainment, including audiovisual and other equipment requirements for presentations or performances. Speaker selection is an integral part of event management, so it behooves you to ensure that each presentation is successful. Advance planning may include arranging transportation, collecting speaker bios, and locating and securing necessary equipment.

Wedding Vendor List Template

Download Wedding Vendor List Template

Excel  |  PDF  |  Word

Wedding planners can use this template to keep track of all the vendors they plan to work with or are supplying bids. There are sections to include contact information, contract status, costs, and services provided. You can also include a rating score based on your experience of working with a vendor, professional reviews, or comparison with their competitors.

Sign-Up and Attendance Templates

Event sign-up sheet template.

Download Event Sign-Up Sheet Template

If you’re recruiting volunteers for an event, you may find a printable sign-up sheet, such as this one, instrumental in gathering info. Simply post this template at the event to quickly collect names, contact information, and any other details you might need (such as affiliation with the event), or add a space where volunteers can sign up for specific tasks. Simply adjust the column labels to include the information you are seeking.

Conference Sign-In Sheet Template

Download Conference Sign-In Sheet Template

To ensure that all attendees are present at a conference or training event, have them add their signatures to this sign-in sheet. At the top of the template there is room for conference details so that the sheet can tracked and filed easily. You can modify this basic form and use it to collect attendance details at any type of event.

Party Sign-Up Sheet Template

Download Party Sign-Up Sheet Template

Whether you’re planning a company party or team building outing , a sign-up sheet can give you an idea of how many people will attend. This template includes columns for setup and cleanup so that volunteers can plan ahead for these duties.

What to Include in a Strategic Event Plan

The planning process may begin with a brainstorming session as you consider the purpose of your event, what you hope to accomplish, and what resources are available. Keep in mind that, while it’s important to cover all your bases and not overlook important details, there is something to be said for brevity. Being concise - perhaps even limiting your event plan to one page - can encourage clarity and make you more likely to follow it. Keeping a plan short may be especially useful if you are creating an event template that other members of your organization will use to arrange future events. Having a clear protocol to follow will make it easier to maintain standards and requirements as team members and event details fluctuate.

As you think about how to craft an event that will meet your objectives, here are a few things to keep in mind and include in your plan:

• Purpose of Event: In addition to vital event details like dates, times, location, and other logistics, it’s important to know what you hope to achieve. Do you want to accomplish a specific goal such as fundraising or education? Maybe you want your event to meet several objectives, such as launching a product, increasing brand awareness, and boosting sales. Keeping the purpose of the event in mind can help you develop an effective strategy for meeting those objectives.
• Target Audience: Identifying your target audience and their needs can guide your marketing efforts as well as your event planning. How will you meet their needs? How will your event stand out from the competition?  
• Event Benefits and Value: Once you determine what your audience needs, you can identify the speakers, entertainment, activities, and messaging that will be most effective. Does your event offer a unique value proposition that potential attendees won’t want to miss?
• Event Marketing and Metrics: Outline all of the marketing channels you will utilize to promote your event, and create a timeline for each phase of marketing. In addition to metrics for tracking the effectiveness of your campaigns, identify any other key metrics that you’ll use to evaluate the event as a whole.
• Budget: Consider both costs and revenue as you plan your event. 

Once an event ends, the purpose of event management is to collect and evaluate key metrics. Whether you measure ticket sales and attendance, solicit feedback from participants, or conduct a performance review of the entire planning and event process, performing an evaluation can help you understand what was successful and what needs improvement. This type of information is critical data that you can use to inform decisions about future events.

Increase Event Success with Real-Time Planning in Smartsheet

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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The Easy Guide to Event Planning with Instantly Editable Templates

Event organization could be a tedious task if you don’t have a proper plan. Bigger the event, the more detail you’ll have to look into when planning it, and more challenges you’ll have to overcome.

In this post, we will let you know how to plan an event the easy way. To make it even simpler for you, we have added templates as well. You can edit them right away and kickstart your project.

What is Event Planning?

Why is event planning important, things to consider when planning an event, create an event planning checklist, set a goal for the event, organize your team, establish your budget, set the date and book your venue, identify partners and sponsors, market your event, final preparations, ready to plan your next event.

First, let us learn what event planning is and why it is so important in today’s context.

Event planning is an intricate process that includes the entire lifecycle of an event, from conception to execution and evaluation. It involves transforming ideas and visions into reality, focusing on every minute detail to ensure a flawless and captivating experience.

In other words, event planning is the process of organizing and coordinating various aspects of an event, such as conferences, meetings, weddings, parties, and other social or corporate gatherings. Managing an event’s logistical details, including selecting a venue, creating a budget, coordinating with vendors and suppliers, arranging audiovisual equipment, managing guest lists, and ensuring all necessary permits and licenses are obtained, usually falls on event planners. They also handle catering, transportation, accommodations, decorations, entertainment, and event promotion.

Successful event planning requires strong organizational and time management skills, attention to detail, effective communication, creativity, problem-solving abilities, and working well under pressure. Event planners often work in teams and collaborate with various stakeholders, including clients, vendors, and venue staff, to ensure a smooth and successful event.

Whether it is a corporate conference, a social gathering, or a personal celebration, event planning is an indispensable tool for ensuring remarkable experiences that resonate with participants long after the event concludes. Therefore, let us take a look at why event planning is important.

• Strategic Vision and Objectives: Event planning helps achieve specific goals and objectives by understanding clients' vision, aligning objectives, and creating actionable plans.
• Seamless Execution and Logistics: Event planners expertly manage complex logistics, coordinating with vendors, securing venues, and ensuring a smooth experience for attendees.
• Enhanced Guest Experience: Event planners curate every element of an event to create exceptional guest experiences, from ambiance and decor to entertainment and catering.
• Professionalism and Attention to Detail: Event planners bring professionalism and expertise to ensure compliance, minimize risks, and execute events flawlessly.
• Time and Resource Management: Event planning optimizes time, money, and resources by prioritizing tasks, allocating resources efficiently, and adhering to timelines.

When planning an event, several important factors must be considered to ensure its success. Here are some key things to keep in mind:

• Clearly define the purpose of the event and the specific objectives you want to achieve. Whether it is to educate, entertain, network, or raise funds, having a clear understanding of the event’s goals.
• Establish a realistic budget that takes into account all the necessary expenses. Track your expenses throughout the planning process to ensure you stay within budget.
• Select a suitable date and time for the event, considering factors such as the availability of key participants, seasonality, and potential conflicts with other events. Avoid significant holidays or conflicting industry events that may impact attendance.
• Choose a venue that aligns with the event’s purpose and can accommodate the expected number of attendees comfortably. Consider location, capacity, accessibility, parking, and available amenities.
• Develop a compelling and cohesive theme for your event. Create a visually appealing and engaging environment through decor, branding, lighting, and audiovisual elements.
• Plan a detailed event program that includes key activities, presentations, performances, and breaks. Create a realistic and well-paced schedule that allows for each activity and considers attendee comfort.
• Research and select reputable vendors and suppliers. Obtain multiple quotes, review contracts carefully, and communicate your requirements clearly to ensure their deliverables align with your expectations.
• Develop a comprehensive marketing strategy to promote your event. Use various channels like social media, email marketing, press releases, and partnerships. Create engaging content and leverage early bird discounts or incentives to boost ticket sales.
• Pay attention to the overall attendee experience. Consider factors such as registration and check-in processes, seating arrangements, networking opportunities, accessibility for attendees with special needs, and post-event surveys to gather feedback.
• Anticipate potential challenges and have contingency plans in place. Prepare for inclement weather, technical difficulties, or last-minute changes. Create backup options and establish clear communication channels to address any unforeseen issues

How to Plan an Event

From the pre-planning phase to the day of the event, there’s so much to organize and keep track of.

Follow the event planning steps below to save your time and your budget when organizing a successful function.

• Create an event planning checklist
• Set a goal for the event
• Organize your team
• Establish your budget
• Set the date and book your venue
• Identify partners and sponsors
• Market your event
• Final preparations

A checklist can make a big difference when it comes to planning an event.

An event planning checklist will help you and your team keep track of things they need to take care of and execute things flawlessly.

Following is an event planning checklist template in the form of a mind map . You can customize it according to your event and invite your team to collaborate on it in real-time as well.

Establishing the goal of your event is one of the very first things you need to do when planning an event. Goals can be diverse; revenue, media attention, raising funds, the number of attendees, launching a new product, etc.

Define the purpose of your event or what you want to accomplish with it. And make sure the goal you set adheres to the SMART criteria , or in other words is Specific, Measurable, Attainable, Realistic and Timely.

Assemble a competent team that can help you achieve the goal you have set and you can delegate your work to without a second thought.

An organizational chart like the one below can help you clarify the roles and responsibilities and reporting relationships among the team members.

As you assign each member responsibilities, it’s also important to figure out ways to communicate with them (i.e. chat software, email, etc.) throughout the planning process. And don’t forget to hold regular committee meetings to discuss the progress of planning and any issues.

Create an event planning timeline to highlight the individual tasks you need to complete and the relevant deadlines. It will help your team keep track of things.

Before beginning to plan, you need to consider your budget and see if your event planning needs align with it.

Following are the key areas you need to allocate money for (set realistic costs for each item) when setting a budget. Some of these items may not have fixed costs, but it’s important to make rough estimations in order to decide whether you can actually afford them.

• Venue – This could include payments you have to make for rental(s) for the hall/ rooms, security deposits, parking, etc.
• Staff – Consider the budget you have to allocate for the staff meals, transportation, and lodgings, especially if the event is out of town.
• Food and beverages: food and water are essential items you need for the event. Consider several caterer options until you find one that fits your needs and budget.  
• Entertainment – Will you need any musicians, DJs or speakers? Allocate money for them as well as the associated transportation and housing costs.
• Decorations – If you are going to decorate the event hall or stage with flowers, lights, etc. you need to estimate the cost for them as well.
• Marketing – This should include any money you’ll have to spend on your effort to market your event, be it for Facebook ads or posters and flyers .
• A/V – This includes all the equipment such as microphones, speakers, WiFi, cables, projectors, etc.

Invite team members in charge of different areas to complete the chart with relevant costs.

You might have a preset date if it is an event that is recurring. However, if it’s up to you, here are a few things you need to pay attention to.

• Do you have enough time to plan before the day of the event?
• Skip holidays such as religious or statutory holidays
• Check whether the schedules of the key participants are free on that day
• Depending on the venue and the type of event, consider the weather
• And in case, pick the second-best date

Once you have selected a date, start looking for a venue that suits your needs. Here also you need to consider

• Whether it’s available on the date and how far in advance you need to book it
• Their payment, refund and cancellation policies
• Whether it fits the type of event you are planning
• Does the venue provide A/V equipment, WiFi?
• Your seating arrangements and parking needs

Community organizations and corporate sponsors can help cut costs, find more advertising opportunities, widen your audience and assist you with planning the event. And when you are seeking partners, you need to make sure that their vision complements yours.

There are varied ways to market your event. Depending on the best way to reach your target audience, you can leverage email marketing, flyers , social media, TV, radio or invitations, etc.

Ready your marketing material as your budget allows you. This could include logos, banners, posters, flyers, invitations, newsletters, etc.

Your event is only days away and there are a few more things you need to do to avoid any setbacks.

• Check with your caterer and confirm the menu, food presentation and serving details, etc.
• Make sure the venue is ready to be set up on the date and time you have booked it for
• Check on all the other equipment you need for the event. Don’t forget to test them to see if they work when you’re finally setting them up.
• Create an event schedule for you as well as your team

• Send reminders to attendees, presenters/ speakers, sponsors and partners

Whether you are an experienced event planner or a newbie, we hope these steps will help you (re)organize your process effectively. Have the right tools and the right team ready and you are good to go. Make sure to use our event planning templates when you are planning your next event.

Have any event planning tips to share with us? Let us know in the comments section below.

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FAQs About Event Planning

• Research the vendors' reputation, reviews, and past client experiences. Look for vendors with a proven track record in delivering high-quality services.
• Evaluate the quality of the products or services offered by vendors. Request samples, view portfolios, or attend demos to assess their suitability for your event.
• Compare prices and services offered by different vendors. Be cautious of unusually low prices that may indicate compromised quality.
• Assess the vendors' reliability and ability to meet deadlines. Inquire about their turnaround times, responsiveness to inquiries, and willingness to accommodate your specific event needs.
• Look for vendors willing to customize their offerings to meet your event requirements. Flexibility in adapting to changes or special requests is crucial.
• Develop a program that includes diverse and engaging activities. Keep attendees' interests and preferences in mind.
• Tailor the event experience to the target audience. Consider their demographics, interests, and preferences when designing the theme, decor, and overall atmosphere.
• Leverage technology to enhance the event experience. Incorporate live polling, event apps, social media integration, or interactive displays to encourage participation and engagement.
• Create a visually appealing and immersive environment. Pay attention to lighting, sound, decor, and interactive elements that evoke emotions and leave a lasting impression.
• Facilitate networking opportunities for attendees through activities, breakout sessions, or designated networking areas. Encourage connections and provide opportunities for collaboration.
• Consider the comfort and well-being of attendees by providing amenities such as comfortable seating, charging stations, water stations, and adequate restroom facilities.
• Incorporate unexpected elements or surprises. This could include special performances, giveaways, or interactive experiences.
• Stay calm and assess the situation. Prioritize what requires immediate attention.
• Keep all relevant stakeholders informed about the situation and any necessary adjustments. Maintain open lines of communication with vendors, suppliers, and key team members.
• Be prepared to make quick decisions and adapt plans as necessary. Identify alternative solutions or backup options in advance to mitigate the impact of unexpected changes.
• If needed, reach out to your team, colleagues, or industry contacts for assistance or advice. Collaboration and support can help alleviate the pressure and find effective solutions.
• After the event, evaluate how the situation was handled and identify lessons learned. Use this to improve future event planning processes.

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Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.

How to Plan a Successful Event: Free Checklist Templates

Event planning can be a stressful business—whether you’re new to the game or a seasoned event planner with years of experience under your belt. You’ve got a lot of logistics to manage, details to keep up with, and guests to wow. 

That’s why it’s so important to have a solid plan and process in place. 

Learn what goes into a good event planning process and how to create an effective event planning checklist, with free templates and examples to help you get started.

What are the stages of the event planning process?

While no two events are alike, the basic steps for planning an event remain the same. Make sure your event planning process covers these 4 stages:

• Planning : As the event planner, this is the heart and soul of what you do and where the bulk of your efforts will be focused. Your goal in this phase is to hammer out all the approvals, logistics, processes, and services needed to proceed with the event. Tasks may include finalizing a budget, assembling your team, developing a guest list, arranging transportation, and setting up the event registration process. 
• Promotion : This stage is all about getting the word out so you’ll have strong attendance at your event. It includes all marketing, PR, and promotional activities. Having a shareable event marketing & promotion plan in place makes coordinating initiatives and keeping everyone in the loop a whole lot easier. 
• Execution : Event execution is less of a phase and more of an onsite to-do list for all the moving pieces that need to come together on event day. Documenting these activities beforehand minimizes event-day stress and helps ensure your event runs smoothly from start to finish (minus the unpredictable mishaps that are bound to happen from time to time).
• Wrap-up and evaluation : Once your event has come and gone, your work isn’t done yet. You’ll need to tie up loose ends, follow up with attendees, and take note of how the event went so you can improve your process the next time around. 

Feel free to go into as much (or as little) detail as you want for each event planning phase when creating your plan. Just be sure to account for these general stages in the overall organization of your plan.

What is an event planning checklist?

An event planning checklist is a document that outlines all the tasks that need to happen and deadlines that need to be met to ensure your event goes off without a hitch. It’s an important tool in any event coordinator’s belt because it allows you to break your plan down and carefully track every detail. 

What should an event planning checklist include?

Putting on an event is no small task. There are tons of details to keep up with—no matter the size of your event. That’s why having a solid event management plan is a must.  

Consider these core activities when creating and organizing your own event planning checklist.

Planning and logistics

This is all about getting the nuts and bolts of your plan in order. Your budget, schedule, and guest list are important factors here. Don’t forget to include less glamorous tasks like shipping and transportation services too, if needed. 

Venue details

Unless you have an existing relationship with a venue, it takes time to land the right location for your event. Keep track of vendor research, RFPs, and quotes until you find a winning venue that’s both on budget and available for your event. 

The vendors you’ll work with will depend on your event type and scale. Common event vendors include caterers/food and beverage, photographers, and florists. You may want to track the entire process—from research to deposit—in your checklist, and note any follow-ups you’ll need to do to ensure everything’s good to go when event day rolls around. 

Furniture and decor

Some venues build furniture and decor into the packages they offer. That makes things easy! But you’ll still want to track the time it takes to choose and order these items. If onsite rentals aren’t an option, set up tasks for renting or procuring items like tables and chairs, linens, and specialty lighting.  

Presenters and entertainment

This is the main attraction that draws guests in! Whether you’re planning for a sales meeting or a talent show, you’ll need to make sure everything is booked and the proper equipment is ready to go. Consider things like A/V services, presenter and/or entertainment schedules, and music (even if it’s just going to be in the background).

Marketing and promotion

What’s the point of an event if no one attends? How you promote your event can make or break turnout, which is often the key indicator of success. Emails, social media, and PR will help you get the word out on the front end. You may also want to distinguish your event with event-specific branding and materials. 

Check out our event marketing & promotion template for a more detailed promo plan.

Registration

Capturing attendee information is critical for finalizing headcount, managing onsite check in, and following up with thank yous, pictures, and/or sales calls after the event. So be sure you have a solid system in place to make registration and follow-up seamless—whether you build your own process or use tools like Eventbrite or Facebook for your event. 

Event schedule

You’ve got a lot of to-dos to keep up with on the big day. Creating an event day checklist helps you keep calm and focus on the most important things. Jot down a list of day-of tasks and reminders, like clients or stakeholders you need to check in with, vendors you need to meet onsite, or items you need to pick up. If any tasks need to happen at a specific time in the event schedule, be sure to make note of that in your plan. 

You can extend a positive experience to your guests even after the event dust settles. Send thank you notes or emails to attendees, settle outstanding payments with vendors, and take time to reflect on what went well and what you can improve for the next event you plan. 

Free event planning templates

We know it’s not easy to build such a detailed event checklist from scratch, so we created 3 free event planning templates to help you coordinate and manage events at any scale. 

Many events follow a similar blueprint, so templatizing your process will help save you a lot of time when you’re planning future events. Just make a copy of your plan, and adjust it to fit your current event.

Use these templates to plan organizational events—such as client meetings, off-site retreats, seminars, or product launches. Or adapt them to charity functions, holiday parties, and more. 

Choose your template based on your need for team collaboration and the level of detail you want to build into your event plan. 

Excel event planning checklist template

Our event planning Excel template is a great starting place to get your plan in order so you can manage and track important tasks and milestones. It features the core activities outlined above and can be used by event planners in any industry.

A couple of quick formatting notes:

• Milestones are listed in the Task Description column with bold and italicized text so it’s easy to spot important project checkpoints. 
• The Progress and Resource Assigned columns feature drop-down lists to speed up data entry. You can edit the options for each drop-down on separate worksheets in the event planning checklist template. 

Automated formulas have also been applied to the following columns for each main task group row:

• Progress : Calculates the average % complete for the task group
• Start date : Pulls in the start date of the first task in the task group
• End date : Pulls in the end date of the last task in the task group
• Estimated hours : Calculates the total sum for the task group
• Actual hours : Calculates the total sum for the task group

Use this spreadsheet to stay on top of all the little details and to-dos. Just keep in mind that it works best for simple events that don’t require complex coordination or cross-functional collaboration.

Download our free event planning template for Excel.

Online event planning checklist for team collaboration

This online event planning checklist is a highly detailed plan that walks you through every step involved in planning and executing a successful event. Use it to schedule out all the nitty-gritty tasks you need to complete before, during, and after your event. That way you can feel confident you’re on track and in control of your event. 

Here are a few signs this event planning checklist is right for you: 

• You’re managing—or primarily responsible for—an event that relies on a team of people to get the work done.
• You need a single place to keep track of all your event documents, communication, and to-dos.
• You’re planning a complex or custom event and need to be able to break large tasks down into smaller components.

TeamGantt’s free checklist template brings event management online so your whole team can collaborate on work together. Build and adjust event plans in minutes with drag and drop scheduling, and switch from gantt chart to task list, Kanban board, or calendar views in a single click.

Using TeamGantt for event project management makes it easy to track progress once work begins and communicate changes to coordinators, marketers, designers, and vendors.

Try TeamGantt's event planning checklist template for free.

Simple event plan template for high-level tracking

If you’re looking for a high-level event plan you can use to map and track key activities, our online event plan template is a great place to start. This template enables you to establish a general timeline for major tasks that need to be accomplished.

Having your event plan laid out in a simple timeline form makes it easy to:

• Keep event stakeholders informed about project status with high-level updates that are easy to digest 
• Streamline communication among your event’s key players so you don’t have to wade through a bunch of different email threads to know what’s coming up next or where your project stands

Use this online template to create a big-picture event plan so everyone knows what needs to happen when and can track progress easily. It’s flexible enough to adapt to any event planning process and can help you start knocking out that to-do list faster.

This template may be particularly helpful if you already have a set of internal documents you use for planning events and simply want a high-level timeline of the process and key deadlines. The bonus is, you can attach or link any internal documents (e.g., budget, event proposals) to your plan to keep everything organized in one place. 

Try TeamGantt's event plan template for free.

Event plan examples and best practices

Your event management plan is your roadmap to a successful event. Here are some practical examples of how you can use TeamGantt’s different features and views to plan and manage events more easily.

Build and track your big-picture event plan in Gantt view

Just because your event plan acts as a checklist doesn’t mean you can’t see how tasks stack up over time. Using a gantt chart to plan your event gives you the best of both worlds: a detailed task list and a visual project timeline.

Group activities by type or phase, and set the expected duration for each task you need to accomplish. That way your team and stakeholders have a clear picture of what’s happening when so you can ensure your event plan stays on track.

Rearrange timelines easily with drag and drop scheduling 

Plans change, but you shouldn’t have to spend hours making and communicating schedule updates. In TeamGantt, adjusting your timeline is as simple as dragging and dropping tasks into their new rightful place. If anyone’s assigned to a task that gets moved, they’ll automatically get notified of the change.

Ask your team to update progress along the way

This saves you from having to constantly chase down updates. Encourage team members to make updating the percent complete a daily habit so everyone always has a current picture of how much work’s been done. Tasks that are 100% complete can be officially checked off your team’s to-do list!

Add dependencies to connect related event tasks

Sometimes one task needs to happen before the next can begin (like hiring a caterer before deciding on a menu). Dependencies ensure tasks always happen in the right order, even if you move things around. 

Use task checklists to break event to-dos down even further

Want to get granular with tasks without cluttering up your gantt chart? Task checklists enable you to account for the tiniest to-do and make sure it gets crossed off your list. This is a great way to capture all your event-day tasks and mark them as complete as you go. 

Store team conversations and event files directly in your plan

With TeamGantt, your important files and conversations can live in a single place. Attach documents such as quotes, proposals, budget spreadsheets, vendor contact info, and more! Use comments to communicate updates and collaborate with team members on all the hard work that goes into an event. 

Review the status of your event plan in meetings with List view

At TeamGantt, we’re a little biased toward gantt charts—but we know they’re not for everyone. That’s where our List view comes in handy. Viewing your project as a simple list may be helpful for status meetings with your team, boss, or other stakeholders.

Identify potential project bottlenecks in Calendar view

Calendar view enables you to turn your event checklist into a calendar in one click. That makes it easy to see what’s coming down the pike and evaluate how tasks are stacking up on any particular day, week, or month. Use this view to get ahead of task conflicts before they put you in a time crunch.

Manage your daily event to-do list in My Tasks view

This simple view makes it clear to see what you need to work on each day. It pulls in all the tasks you’re assigned to across projects, which can be super-helpful if you’re running multiple events. No more digging through emails or Excel spreadsheets to plan your daily to-do list!

Create a free & flexible plan for your event!

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Customizing the template is quick and easy, thanks to TeamGantt’s drag and drop simplicity. And since everything’s online, your whole team can collaborate on activities in real time.

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Event Planning Business Plan

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Corporate Retreat Professionals

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Companies need to make sure their employees have the best training and tools available.  They use the retreats to help colleagues get together and work well together which helps avoid turnover. Happy coworkers mean happy customers

The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers.  CRP will offer two types of services, retreat training services as well as product launch event planning.  The retreat training services will be either leadership development training or teaming skills training.  For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP’s strategic business partners.

The corporate market for event planning is steady and profitable.  For some large companies, economic downturns mean cuts in training. This is, however, only the case for short sighted companies.  The benchmark companies may trim down the workforce during a downturn, but they do not cut funds for training.  They recognize that investing in human resources is always a good investment.  CRP intends to profit nicely from this.  Additionally, even in economic downturns, companies still have product launches and will still need someone to organize these events.  In short, the need for corporate event planning/hosting services rarely diminishes, it is a steadily increasing demand that CRP will capitalize on.

Competition

In the past, the buying patterns for the larger corporations was in the past to have an in-house solution. This pattern is is disappearing in favor of outsourcing as there is the constant drive for gains in efficiency, something outsourcing can offer.

Corporate Retreat Professionals will provide companies with the highest level of event planning.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

Expectations

Financial highlights by year, financing needed.

We will be getting $50,000 from the owner and founder of the company. 

Problem & Solution

Problem worth solving, our solution.

Corporate Retreat Professionals will provide companies with the highest level of event planning.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

Target Market

Market size & segments.

CRP will serve the corporate customer in the event planning market.  CRP will be specializing in two important niches.  The first is leadership development and teaming skills development.  With the recent trend in corporate downsizing, corporations are ditching their in-house solutions in favor of outsourcing.  Even though we are in the midst of an economic downturn, investments in human capital are generally not reduced.  Corporations still have the need for leadership development and teaming skills development.  These are investments that cost a bit up front but pay nice returns in the long run.  These are the services that CRP will specialize in.

Additionally, CRP will offer event planning for product launches.  Product launches are an integral stage in the release of a new product, communicating to the public about the new "thing" the company has just released.  Our customers will be companies seeking to raise awareness about their new product release.  CRP will provide a complete service of planning and hosting these product release events.

4.1 Market Segmentation

CRP is providing services to corporate customers only.  We will not be going after the "social market" which is an alternative market within the event planning niche. 

The corporate customer is a company that contracts with CRP to plan and typically host an event for the company.  Corporations will be turning to CRP to plan the events because:

• It is cost effective for a third party to plan the event.  This is the case because the third party only does event planning so they can plan and host the event more efficiently.
• The company does not have additional people that can be taken away from their daily tasks to invest time in this infrequent event.

Our event planning services for corporate retreats will typically be utilized by larger corporations.  A larger company can be generally defined as one with more than 40 employees.  Smaller companies sometimes will utilize this service of ours, however, it is the larger corporations that typically have the budget for this activity.

For our product launch event planning, we will be servicing companies of all different sizes.  Typically the companies that use this service will be product based companies, but we will also offer this service to service-based companies who desire to announce a new service that they are offering.

CRP is targeting large companies for our corporate retreat event planning.  The large corporations typically have the budget and the foresight to recognize the value in corporate retreats.  In addition, it is the larger corporations that typically use the corporate retreat as a training session for their employees.  The training is typically in leadership development or teaming skills.  While they do have these retreats at different intervals through the year,  it is more cost effective for them to hire a service such as CRP to plan the events when needed instead of paying the carrying costs of having a full-time, trained employee ready to do the planning when it is needed.

CRP’s product release planning services will be targeted at all different size companies.  Companies of all sizes have product release and it is unusual for them to have product release many times a year requiring someone to be a full-time planner on staff.  Therefore, it makes sense for them to hire an outside service to plan the event using their expertise in event planning to drive down the costs of production and hosting.

Current Alternatives

Currently there are three other companies that offer event planning specifically to corporations. They however, tend to do events that are more general in scope such as parties to reward customers or employees, or events to change the company image. There is no company that specializes in event planning of corporate training and product release events. There are companies that offer corporate training, but these companies provide the actual training and do not do any of the actual event planning/ logistics of the entire event.

There are companies that provide product-release services, but they do not specialize in it. Because event planning is a tight market, CRP will benefit from their specialization in this area.

Our Advantages

CRP’s second competitive edge is based on the use of strategic relationships. CRP clearly realizes that they cannot be good at everything. CRP believes it is better to concentrate on a few things, excel in those areas, and form strategic partnerships with companies that excel in the service areas that CRP doesn’t. Applying this philosophy, CRP has decided in addition to planning corporate retreat training sessions, they want to offer the service of hosting/leading these events as well. The service of hosting/leading however, is quite different than planning and CRP believes that it would be more cost effective to form a strategic relationship with an expert in this field instead of trying to become proficient themselves. CRP then is able to offer a top-notch service offering of hosting/leading the training seminars but does not have to invest heavily in developing the program.

The use of strategic relationships is unusual in the event planning space. Most event planners are generalists and try to do a little of everything. CRP is following the model of benchmark companies in other industries that have recognized the value of specialization and the use of strategic relationships.

Keys to Success

Our keys to Success are: 

• Create a service-based company whose #1 value is exceeding customer’s expectations.
• Utilize of CRP’s services in 10 of the 100 top performing companies as listed by the Seattle Business Journal.
• Increase our number of served clients by 20% per year through superior service.
• Develop a sustainable, profitable start-up business.

Marketing & Sales

Marketing plan.

CRP will, for the most part, be using the sale strategy of personal selling. With his five years of consulting for larger corporations, Jeff has formed relationships throughout the business community. Jeff will initially leverage these relationships to form some initial clients. Once things get rolling and CRP has developed some satisfied clients, Jeff will be developing relationships with his network of friends developed through the Chambers of Commerce and trade shows.

Jeff’s spiel to prospective customers will be based on the high level of service offered and cost advantages by going with CRP. The cost savings can be quantified and shown to the customer while the higher level of service can be guaranteed as well as communicated through testimonials from satisfied clients.

Additionally, the website will be used not only to communicate information to prospective customers but also a method of communication where CRP can provide more specialized information such as cost estimates as well as answering questions through the site.

CRP will offer event planning for the corporate market.  CRP will concentrate on two types of event planning:

• Corporate retreats – These events are typically used for two different reasons.  They are either a leadership training or teaming skills training where employees of the corporations are sent away to develop these skills.  In addition to the planning of the events, CRP will be able to host the event as well.  While CRP’s core competencies are not in hosting, CRP will align itself with a well-respected host of leadership development/teaming skills programs and have them assist CRP in the hosting aspect.  Using a strategic partner, in this case, allows CRP to stick with a narrow focus but still offer the service to our customers.
• Product launches – These are events where the corporation is releasing a product and they have an event that is open to people outside of the corporation.  The purpose of the product launch event is to create visibility for the new release. 

Milestones & Metrics

Milestones table.

Key Metrics

Our Key Metrics are: 

• # of monthly customers, we would like to slowly increase our monthly customers 
• #of return customers 
• # of reviews and recommendations 
• food and drink inventory turnover
• each even cost of goods 
• cost of training our staff 
• # of events and of rooms occupied to break even 

Ownership & Structure

CRP is a Washington corporation whose sole stock holder is Jeff Organizer. Jeff will be incorporating to protect himself from personal liability.

Management Team

Jeff Organizer, Founder and President, has a degree in Business from the University of Washington. After college, Jeff spent five years working for Andersen Consulting. During these years, Jeff became familiar with a large number of companies and the important players in the Seattle business community. While working for Andersen, Jeff attended an MBA night program and received his MBA in 1996.

After completing his degree, Jeff decided to join Boeing in their PR department. It was at Boeing where Jeff learned the bulk of his organizing and event planning skills. These skills, in conjunction with his MBA education, gave Jeff the confidence to handle a wide range of business propositions. After three years at Boeing, Jeff decided to start his own business. Corporate Retreat Professionals was finally born

Personnel Table

Financial Plan investor-ready personnel plan .">

Key assumptions.

Our key assumptions are: 

• Personnel are the difference between customers choosing one company over the other, training is key 
• happy bonded coworkers mean longer hours and better products 
• there are a set number of events we need to breakeven. more will make us a profit. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses

Legal 1,000

Stationery etc. $300

Brochures $300

Consultants $300

Insurance $200

Rent $1,000

Office equipment $300

TOTAL START-UP EXPENSES$3,400

In addition we will be having $5,000 of long term assets.  The remainder of the $50,000 will be used as cash to help fund the operations. 

Sources of Funds

We will be getting $50,000 from the owner. 

Projected Profit & Loss

Projected Balance Sheet

Projected Cash Flow Statement

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Event planning template

Never lose sight of crucial event planning details. Track all your event information in one place, from your budget and vendor information to upcoming tasks and day-of to-dos.

Sign up to use this template.

INTEGRATED FEATURES

Recommended apps.

There are so many moving pieces to keep track of when you’re planning an event. Between planning the budget, negotiating with vendors, and coordinating tasks in the run-up to the big day, there’s a lot to do before the event happens. 

To keep your event planning process running smoothly, you need to organize all your event tasks and details in one easily accessible place. Asana’s event planning template lets you view your event planning timeline at a high-level and collaborate easily, so you can plan with purpose.

What is an event planning template?

What are the benefits of using asana’s event planning template.

Our free event planning template lets you manage all the details for your event in one accessible place, providing clarity in a way that static spreadsheets can’t. From tracking your budget and communicating with vendors to keeping your event on schedule, using our template ensures your event will run smoothly. 

While it’s possible to keep track of an event to do list in a printable event planning worksheet, using a digital project management tool makes it easy to track, share, and update your event plan as priorities and deadlines evolve. Plus, you can duplicate the template for each event instead of creating a new project. This reduces unnecessary upfront work and ensures your team follows the same steps when planning similar events.

Other benefits of our event planning template include:

Budget for your event before the event starts.

Visualize your event plan in a timeline .

Create an actionable event planning checklist to track event tasks for smoother planning.

Easily see which tasks depend on others and remove blockers before they cause scheduling issues.

Share status updates and event progress right from the project.

Use milestones to track planning progress. 

Proactively manage vendor lists and guest relations.

Use Asana’s integrated apps , such as Outlook, Gmail, and Slack, to turn messages into actionable tasks and track important documents.

Manage day-of tasks and event plans in real-time—from anywhere—with the mobile app .

What event details can you manage with Asana’s event planning template?

Our event planning template is pre-populated with sections and custom fields you can use to manage important event information. You can also build out your own custom tags to keep track of event details, including:

The event timeline

The event budget

Vendor contracts, contact information, other important documents

The guest list

Necessary logistical details, like when tasks should be completed and what teams are responsible for them   

Your critical day-of tasks and schedule

Any post-event evaluations, event goals, or performance reporting

Types of event planning templates

No matter what type of event you’re planning, a template can help. Here are a few templates you can use to kick off your next event:

Event marketing plan template : Map out your event marketing efforts. Keep track of all your plans to market and promote events, from marketing campaigns and party planning to non-profit fundraising.

Event timeline template : Give your event team visibility into every step—and potential roadblocks—leading up to the big day with a gantt-chart style template that lays out your event timeline from start to finish.

Event budget template: Keep track of all your event expenses, from venue costs to equipment rentals and food and beverage expenses.

How to use Asana’s event planning template

Once you’ve downloaded our event planning template, using it is easy. Simply make a copy of the template and customize it to align with your upcoming event. 

Follow these steps to get started:

Start with our event planning template and customize it to meet the specific needs of your next event. Give the project a unique name that aligns with your event, and fill out the project description with an accurate overview of the event and the event’s purpose.

Organize your event tasks within the sections that correspond to the event’s timeline.Our template comes pre-populated with sections you can flesh out or amend to align with your event schedule. 

Add tasks and due dates within each section to map out what your team needs to do as the event approaches. Use milestones to track major progress points and assign dependencies to indicate what tasks need to be completed before others can start. 

Loop in internal team members and external stakeholders for visibility and accountability. Assign tasks to team members and invite external event contacts, such as vendors or contractors, to collaborate. Vendor not in Asana? No problem—use our app integrations, like Gmail and Outlook , to turn messages and emails into actionable tasks. 

Use our Timeline View to see your event schedule at a high level. Keep an eye on the planning progress to ensure the event schedule is on track, easily rearrange due dates as priorities shift, and spot scheduling conflicts before they arise.

Share progress in the template with status updates to keep your team on the same page and break down communication silos. 

Keep the big day running smoothly by managing your day-of schedule right in Asana and through the Asana mobile app .

Integrations and apps to use with Asana’s event planning template

Asana’s integrated features and apps help teams coordinate and communicate about the upcoming event and keep track of important documents and information, all without leaving Asana. 

Integrated features

Timeline View . Timeline View is a Gantt-style project view that displays all of your tasks in a horizontal bar chart. Not only can you see each task’s start and end date, but you can also see dependencies between tasks. With Timeline View, you can easily track how the pieces of your plan fit together. Plus, when you can see all of your work in one place, it’s easy to identify and address dependency conflicts before they start, so you can hit all of your goals on schedule. 

Milestones . Milestones represent important project checkpoints. By setting milestones throughout your project, you can let your team members and project stakeholders know how you’re pacing towards your goal. Use milestones as a chance to celebrate the little wins on the path towards the big project goal. 

Dependencies . Mark a task as waiting on another task with task dependencies. Know when your work is blocking someone else’s work, so you can prioritize accordingly. Teams with collaborative workflows can easily see what tasks they’re waiting on from others, and know when to get started on their portion of work. When the first task is completed, the assignee will be notified that they can get started on their dependent task. Or, if the task your work is dependent on is rescheduled, Asana will notify you—letting you know if you need to adjust your dependent due date as well. 

Project status updates . Say goodbye to sorting between multiple tools to find project status information or sitting through another meeting that could have been an email. Project status updates in Asana aren’t just easier to use—they’re also directly connected to the work your team does. This makes it easy for team members to access additional project information, like your project plan, communication plan, project goals, milestones, deliverables, and more. Ultimately, project status reports reduce your manual work, centralize information, and keep everyone up to date. 

Gmail . With the Asana for Gmail integration, you can create Asana tasks directly from your Gmail inbox. Any tasks you create from Gmail will automatically include the context from your email, so you never miss a beat. Need to refer to an Asana task while composing an email? Instead of opening Asana, use the Asana for Gmail add-on to simply search for that task directly from your Gmail inbox. 

Slack . Turn ideas, work requests, and action items from Slack into trackable tasks and comments in Asana. Go from quick questions and action items to tasks with assignees and due dates. Easily capture work so requests and to-dos don’t get lost in Slack. 

Microsoft Teams . With the Microsoft Teams + Asana integration, you can search for and share the information you need without leaving Teams. Easily connect your Teams conversations to actionable items in Asana. Plus, create, assign, and view tasks during a Teams Meeting without needing to switch to your browser.

Outlook . As action items come in via email, like reviewing work from your agency or a request for design assets from a partner, you can now create tasks for them in Asana right from Outlook. You can then assign the new task to yourself or a teammate, set a due date, and add it to a project so it’s connected to other relevant work. 

What is an event planning template? .css-i4fobf{-webkit-transition:-webkit-transform 200ms ease-in-out;transition:transform 200ms ease-in-out;-webkit-transform:rotateZ(0);-moz-transform:rotateZ(0);-ms-transform:rotateZ(0);transform:rotateZ(0);}

An event planning template is a reusable framework that details the steps your team needs to take to plan and execute a successful event. Asana’s free event planning template comes pre-populated with sections and custom fields that help you manage important event details. Plus, our event template is duplicatable, so you can be sure you’re following the same planning steps for similar events. 

How do I use an event planning template to plan an event?

Your event planning template should cover the big-picture planning information and in-depth logistical details. Make sure to create your event planning template before you kick off your planning process, so you can confirm all the dates and deadlines. Use the template to align with your team on a budget and create a timeline of event tasks. Then, track who’s doing what by when, so everything gets done on time. 

What should I include in my event planning template?

You can use Asana’s event planning template to track all the important planning details, including your event’s budget and timeline, the guest list, and any critical logistical details. By using Asana’s pre-populated sections, you can track your event tasks from the months leading up to the event through the day of the event. You can also use the template to keep track of any event success and performance metrics. 

What types of events can you manage with an event planning template?

Businesses can use our event planning template to plan and manage all types of small and large events, including conferences, seminars, webinars, virtual events, trade shows, product launch events, and more.  

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Plan the best events

Templates are the first step. But with all Asana features, you can deliver your best events yet.

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