types of presentations in business

Explore 8 different types of presentations to excel in business communication

Enhance your business communication skills by mastering the art of impactful presentations.

Supriya Sarkar

Delivering presentations

Table of contents

Presentations play a pivotal role in conveying information, influencing decisions, and fostering engagement in this dynamic realm of business communication.

This comprehensive guide will navigate you through the purpose of presentations, explore various types of presentations, and address common FAQs, empowering you to become a proficient presenter. We'll also talk about the best way to present each type, helping you understand which style works best and why.

By the end, you'll feel more confident in your presentation skills. Let's get started!

Purpose of a presentation

Crafting and delivering a presentation successfully is a fundamental skill these days. Learning about various forms of presentation and when to use a specific kind can help you hone your communication skills. Presentations serve several essential purposes in various professional and educational settings. Here are some key reasons why presentations are widely used:

Information delivery:

Effective information delivery is about presenting facts, data, and insights in a clear and organized manner. Presentations utilize visuals, concise language, and relatable examples to ensure the audience grasps the information easily.

Education and training:

In the realm of education and training, presentations become interactive tools. They break down complex concepts into digestible segments, encourage participation, and use multimedia elements to enhance learning experiences.

Persuasion and advocacy:

When aiming to persuade or advocate, crafting a compelling narrative comes in handy. You can back your points with evidence, tell stories that resonate, and incorporate persuasive techniques to influence your audience's perspective or decisions.

Decision-making support:

Presentations serve as crucial tools for decision-making support, emphasizing the delivery of relevant and vital information. By using visuals, comparisons, and real-world scenarios, these presentations guide audiences to make well-informed decisions based on the presented data.

Collaboration and communication:

In collaborative settings, presentations become platforms for effective communication. They foster engagement through interactive elements, encourage discussions, and use visuals that enhance understanding and convey key messages.

8 Different types of presentation styles

Different types of presentations serve different purposes. They are tailored to different objectives and intended for different audiences. Therefore, it is important to understand the purpose of different kinds of presentations so that you can choose one format based on your objective. This will give you a clear direction and help you maintain the interest and engagement of the audience.

1. Informative presentation:

As the name suggests, an informative presentation aims to share knowledge and enhance the audience's understanding of a particular subject. To achieve this, it's essential to break down complex topics into simple, digestible content using visual aids, examples, and statistics. Content organization is paramount, following a logical sequence that builds gradually from fundamentals to deeper insights for clarity and comprehension. Stay clear of excessive jargon and encourage questions to foster a better understanding among the audience.

Best style : Structured and visual

The most effective style for informative presentations is structured and visual. Utilize slides with clear headings and bullet points to logically convey information. Visual aids, such as charts and graphs, complement your speech, enhancing the audience's comprehension and retention of the material.

2. Persuasive presentation:

A persuasive presentation aims to get the audience to see things your way or to take specific action. Arguments are backed by solid evidence in the form of data, stories, and emotional appeal. In this format of presentation, it is highly important to understand your audience's likes, concerns, and preferences for consuming data. This enables you to shape your content to connect with them, making your presentation more convincing. Persuasive presentations require a strategic approach. Craft a compelling narrative, appeal to emotions, and provide solid evidence to support your viewpoint. The call-to-action should be specific and achievable.

Best style : Storytelling style

The most effective style for persuasive presentations involves storytelling infused with emotional elements. This approach creates a personal connection with the audience, making the persuasive message more memorable and impactful.

3. Instructional or demonstration presentation:

This presentation aims to teach or demonstrate a particular process or skill. Your task is to simplify the content into step-by-step instructions, often complemented by visuals or hands-on elements to enhance comprehension. Employing relatable visuals, live demonstrations, and interactive elements helps break down complex topics into easily digestible concepts. To promote clarity, include a question-and-answer session at the end, encouraging queries for further understanding.

Best style : Interactive approach

The most effective style for instructional presentations is interactive . Encourage audience participation through demonstrations or interactive activities to ensure they can easily follow your instructions. This approach fosters better understanding and retention of instructional content.

4. Sales presentation:

In a sales presentation , the primary goal is to promote a product, service, or idea. Understanding the needs of your audience is crucial, allowing you to tailor your presentation to directly address those needs. It's recommended to highlight the value users gain from the product rather than solely focusing on features. Emphasize the value proposition, underscore unique selling points, and use persuasive language to encourage a positive decision.

Best style : Connector approach

The most effective style for sales presentations is the connector approach. By delving into the prospect’s pain points, challenges, needs, and goals, you can tailor your presentation accordingly. Concentrate on comprehending the client's needs, presenting customized solutions, and emphasizing the value proposition. This approach not only builds trust but also directly addresses specific client concerns.

5. Pitch presentation:

Pitch presentations serve the purpose of presenting and selling an idea, project, or business to stakeholders. They require conciseness, compelling elements, and a focus on the value proposition. As decision-making tools, pitch presentations must be impactful and brief, articulating the problem your idea addresses, proposing a unique solution, and emphasizing potential benefits. In pitch presentations ensure that you showcase your strengths, experience, and achievements.

Your confidence will play a vital role in the decision-making process, therefore prepare for the questions you expect will arise. Leveraging visual tools, data charts, and a summary slide facilitates easy decision-making.

Our blog on " How to present a sales pitch " will further guide you on pitch presentations.

Best style : Elevator pitch and visual impact

In pitch presentations, the elevator pitch style is effective. Therefore, aim at keeping it concise, highlighting key points within a short timeframe. Enhance visual impact through compelling visuals and a clear value proposition to increase the likelihood of capturing attention.

6. Progress report presentation:

Progress reports play a crucial role in keeping everyone informed about achievements, challenges, and overall business progress. To ensure transparency, use tools like infographic charts to present data and simplify information. This visual representation aids in identifying trends, making predictions, and strategizing based on evidence.

The goal is to provide project updates, therefore, structure your progress report chronologically, outlining achieved milestones and challenges faced. Offer a realistic assessment, including solutions for challenges, and explain future plans and expectations.

Best style : Data-driven

For progress reports, embrace a data-driven and transparent approach. Use data visualizations to objectively present progress, which will help foster trust and provide a realistic view of the project's status through transparent communication about achievements and challenges.

7. Motivational presentation:

Designed to inspire and uplift, motivational presentations often leverage emotional appeal through stories and personal anecdotes. Using a storytelling style, these talks can be simple yet impactful, sharing personal stories, anecdotes, or examples of success.

To truly inspire and motivate the audience, employ positive language, instill confidence, and highlight the collective impact of individual efforts. Conclude with a clear call-to-action, transforming motivation into tangible action.

Best style : Inspirational and interactive

For motivational presentations, embrace an inspirational and interactive style. Engage the audience emotionally by incorporating motivational stories, quotes, and interactive elements. This approach not only captivates the audience but also encourages active participation, enhancing the overall impact of the presentation.

8. Training presentation:

The purpose of training presentations is to educate and train employees effectively. Optimize allotted presentation time by incorporating structured content with interactive elements and assessments. Break down the training content into modules for a logical flow. Utilize interactive elements like quizzes and group discussions, along with practical exercises and real-world examples. Assessments reinforce learning and pinpoint areas for additional focus.

Best style : Modular and practical

Modular style fits most appropriately in this form of presentation. Break down the training content into manageable modules. You can include practical exercises, real-world examples, and assessments to reinforce learning and make it applicable.

This comprehensive guide equips you with practical insights and strategies to excel in various presentation scenarios. As we delve deeper into each type of presentation, you'll gain valuable skills to navigate the nuances of professional communication. You can further refine your business communication and presentation skills with our extensive guide.

Common presentation type FAQ’s:

1. how do i choose the right type of presentation for my business needs.

Choosing the right type of presentation in the business world involves understanding the purpose of the presentation and knowing your audience. For example, if you're teaching a new concept, an educational presentation with visual aids like infographics is ideal. If your goal is to persuade the audience or foster an emotional connection, consider a persuasive or inspirational presentation. Use presentation templates to create a visually appealing presentation that keeps the audience engaged. Remember, the effectiveness of presentations usually hinges on selecting the specific presentation style that aligns with your objectives and audience's preferences.

2. What are some effective presentation tips to keep my audience engaged?

To create an effective and engaging presentation, it's crucial to blend the right presentation type with powerful visual and interactive elements. For instance, in a demonstrative presentation, use interactive presentation techniques to make the presentation more engaging. In persuasive presentations, examples that create an emotional connection can be pivotal. Also, consider using different types of presentation styles like storytelling or modular formats to keep the audience interested. Ensure your presentation is clear, concise, and tailored to your audience's needs, whether it's a short presentation in a business meeting or a longer, educational session.

3. Can you suggest presentation templates for different types of presentations?

Presentation templates can greatly aid in crafting powerful and engaging presentations for various needs. For an educational presentation, use templates that highlight key points and include space for visual aids. For persuasive presentations, choose templates that allow for storytelling and emotional appeals. In business professional settings, templates that are clear and concise, with a professional layout, work best. PowerPoint presentations offer a wide range of templates suitable for the 8 different types of presentations, including informative, persuasive, and inspirational presentations. These templates help you structure your content effectively, ensuring your next presentation is successful and impactful.

4. What are the key factors to consider when making a presentation for a business audience?

When creating a presentation for a business audience, it's essential to understand the different types of presentation formats and choose the one that best suits your topic and audience. For a convincing and successful presentation, it's crucial to have a clear purpose and to use a presentation style that is easy to understand and engaging. For example, a visual presentation can be used to explain complex data, while an interactive presentation might be more suitable for workshops or training. Always keep in mind the specific presentation needs of your audience and adapt your style accordingly. Presentations in business often require a balance between informational content and persuasive elements to encourage the audience to take action. Tailoring your presentation to the audience's expectations and interests is key in making presentations that are not only informative but also compelling and memorable.

5. What tools can I use to enhance my presentation?

Enhance your presentations with powerful tools designed for content creation and audience engagement. Use popular presentation software like PowerPoint, Google Slides, and the collaborative platform Prezent. Smart platforms such as Present offer a powerful tool for enhancing visual appeal, thanks to an extensive image library at your disposal. Leverage the built-in storylines and fingerprint features to infuse a personalized touch, ensuring your presentations resonate with your audience. The generative AI capabilities enable the creation of unique, relevant, and impactful content. This amalgamation of cutting-edge features and technology guarantees visually compelling, interactive, and collaborative presentations that leave a lasting impact.

Create different types of presentations using Prezent tailored to your audience

Understanding your audience's interests and needs is crucial for tailoring your presentation effectively. A personalized approach involves strategically structuring content, providing examples with relevant data, and incorporating images that align with their specific concerns and preferences. Utilize Prezent's fingerprint feature to gain valuable insights into audience preferences, allowing you to refine and customize the content accordingly. This tailored approach ensures a more engaging and impactful presentation experience, catering to the diverse needs of your audience.

Prezent empowers you to create compelling presentations using its inbuilt storylines designed for various goals. It facilitates content personalization to resonate with diverse audiences and enables seamless collaboration. Discover how Prezent can add value to your team by scheduling a demo . You can also explore the platform yourself with the help of our free trial .

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples !). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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