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Executive Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• How To Write a Executive Cover Letter
• Cover Letter Text Examples

Executive positions are highly sought after, and you’ll encounter tough competition throughout the hiring process. Developing a detailed cover letter that encapsulates your top career achievements is the best way to make an impact on the hiring manager. Below, you’ll find examples and expert tips to help you craft an executive cover letter and differentiate yourself from other high-level executives during the job hunt.

Executive Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

How To Write an Executive Cover Letter

The first step in writing a great executive cover letter is to identify the needs of target employers. Take time to reflect on your career, and determine how your industry knowledge can support their long-term goals. Companies are truly looking for thought leaders who can provide invaluable thought leadership at the highest levels of an organization. Branding yourself as both a leader and an industry expert should be the primary objective of your document. Below, we’ll provide additional guidance to help you craft each section of your executive cover letter:

1. Contact information and salutation

List your name, phone number, email, and LinkedIn URL in the header of your executive cover letter. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This shows you’ve taken the time to research the company before applying and conveys your genuine interest in the role.

2. Introduction

Lead with a powerful introduction at the top of your executive cover letter to leave a lasting impression on the hiring manager. Feature one of your strongest career achievements and emphasize your years of industry experience. This will create a connection in the reader’s mind for why your qualifications match the company.

As an executive, be sure to mention your background in leading diverse organizations and interfacing with the C-suite. Remember, hiring managers want to see you possess both the industry knowledge and leadership traits to help guide their organization.

With over 10 years of experience within the energy industry, I’ve managed various multi-million-dollar initiatives to bring green energy solutions to the market for Clean Power Corp. My ability to create strategic partnerships with enterprise customers and C-level executives would create immense value for your company as the new senior vice president of energy.

3. Body paragraphs

The body paragraphs of your executive cover letter should feature qualifications, experience, and achievements that mirror the employer’s needs. Mention something specific about the company’s reputation, culture, or mission statement and how you can support their long-term goals. Showcase tangible examples of you transforming organizations and providing strategic leadership at the highest levels of management. This will send a clear message you’re a senior-level executive who can deliver substantial value to potential employers.

As an executive within the energy space, I identify with West Coast Solar’s mission statement of driving the expansion of renewable energy to combat climate change. My extensive background in providing green energy solutions would aid in this mission based on my career accomplishments:

• Led strategic initiatives to reduce carbon emissions in energy portfolios for enterprise clients valued at up to $300 million by delivering wind, solar, and nuclear energy solutions
• Structured energy transactions valued at up to $120 million and coordinated with the CEO and executive team to identify risk factors and negotiate purchases
• Reduced carbon footprint for enterprise customers by 5% to 15%

4. Executive skills and qualifications

Hiring managers aren’t interested in reading a long-winded list of skills on your executive cover letter. They want to see how you’ve applied your industry expertise and skill sets throughout your career. As you craft your paragraphs, feature key terms from the job description where they fit naturally. This helps to further showcase how your background uniquely positions you as an ideal candidate for the position. Below, you’ll find a variety of potential skills you can highlight in your document:

5. Closing section

Finish your executive cover letter with a call to action (CTA), such as inviting the hiring manager to bring you in for an interview or welcoming them to contact you for additional information on your background. Be sure to thank the reader for their time and consideration, as showing respect also demonstrates your professionalism.

I look forward to telling you more about how my background in renewable energy can help drive the adoption of green energy solutions across your customer base. You can contact me for an interview at your convenience. Thank you for your consideration.

Executive Cover Letter Tips

1. feature your executive leadership experience.

Executive leadership should be a focal point of your cover letter. Companies want to see you build successful teams, establish strong work cultures, and define long-term strategies for large organizations. Provide examples of you interfacing with the C-suite, as it’s important to send a clear message that you can collaborate effectively with high-ranking executives in corporate settings.

2. Quantify your career achievements

As an executive, you need to establish a sense of scope for your achievements by incorporating hard numbers, metrics, and monetary figures. For example, you might mention the size of the company or gross annual revenue figures. If you can’t quantify an achievement, focus instead on how your strategies, initiatives, and contributions positively impacted the organization.

3. Brand yourself as an industry thought leader

Companies expect executive candidates to be well-versed in their industry, providing strategic leadership to improve market positioning and drive positive business outcomes. As you craft your cover letter, emphasize your experience as a thought leader within your space. For example, if you were an executive within the energy industry, you might draw attention to your knowledge of market trends related to green and alternative energy.

Executive Text-Only Cover Letter Templates and Examples

Sam Waters Senior Vice President | [email protected] | (123) 456-7890 | Seattle, WA 97201 | LinkedIn

January 1, 2024

Gabriel Marquez Hiring Manager Seattle Recruitment Inc. (987) 654-3210 [email protected]

Dear Mr. Marquez,

With 15 years of professional experience in the human resources (HR) and recruiting industries, I’ve led numerous staffing initiatives for large businesses with over 400 personnel. As the senior vice president of Talent Recruitment Corp., I interfaced with C-level executives and client stakeholders to drive recruitment initiatives to enhance the effectiveness of multi-national organizations.

My commitment to diversity, equity, and inclusion (DEI) strongly align with the culture and mission statement of Seattle Recruitment Inc. In my career, I’ve spearheaded various diversity recruiting efforts to transform businesses. My strong track record in delivering staffing and HR solutions to clients would be an asset to your organization based on my professional achievements:

• Developed recruitment strategies for over 30 client businesses valued at up to $3.5 million and partnered with executive leadership to evaluate organizational structure and staffing needs
• Led diversity recruiting initiatives and provided tactical leadership to transform work cultures and enhance employee engagement, which improved retention for clients by up to 25%
• Served as the point of contact for client accounts and built strategic partnerships with universities and other staffing firms within the greater Seattle area

I look forward to sharing more about how my expertise in recruiting and organizational leadership can benefit Seattle Recruitment Inc. Feel free to contact me for an interview at your earliest convenience.

Robert Cho Chief Executive Officer | [email protected] | (123) 456-7890 | Boston, MA, 97201 | LinkedIn

Louis Gentile Senior Hiring Manager ArkTech Software Corp. (987) 654-3210 [email protected]

Dear Mr. Gentile,

As you can see from my attached resume, I have over 14 years of experience as an executive and CEO in the technology industry. Building Solaris Software from a start-up company into a $20 million business was my greatest accomplishment. My vast experience in creating scalable business models within the software space would make me a strong asset to your company in the CEO position.

ArkTech Software Corp’s impressive reputation as an industry leader in Software as a service (SaaS) solutions aligns with my background as an innovator in the software solution market. My experience as a technology executive would aid the growth of your organization based on my career achievements:

• Built, managed, and scaled a start-up software solution business into a multi-million-dollar corporation, which West Sun Software Inc. acquired for $100 million in 2020
• Developed business strategies, analyzed market trends, and drove the development, deployment, and delivery of SaaS solution products, generating $8 million in annual revenue
• Created a scalable business model to facilitate the growth of 80% to 120% year-over-year (YOY)

I would like to schedule an interview to discuss how my knowledge of the software solution market could aid your company. You can contact me at your convenience with any questions you may have. Thank you for your time and consideration.

Joanne Li Vice President | [email protected] | (123) 456-7890 | San Francisco, CA 97201 | LinkedIn

Christine Matthews Senior Hiring Manager West Coast Solar (987) 654-3210 [email protected]

Dear Ms. Matthews,

Executive Cover Letter FAQs

Why should i include an executive cover letter -.

Cover letters play a more substantial role in the hiring process for executive candidates. Companies want to gain a better sense of who you are as a professional beyond what’s already been stated on your resume. Use this opportunity to provide unique insights into your personal values and why you’re the right fit for the organization’s culture.

Should I use an artificial intelligence tool to write my cover letter? -

Using an artificial intelligence (AI) tool to start your cover letter can be a viable option, but avoid having AI write the entire document for you. Despite recent technological advancements, AI-generated documents are often generic and prone to grammatical errors. Your cover letter needs to tell your unique story, and that isn’t possible without your input.

How long should my cover letter be? -

As an executive, it’s easy to end up with a long cover letter due to your extensive work history and experience. That said, it’s normally best to keep your cover letter concise and focused, even at the executive level. Limit your document to only three or four paragraphs. This ensures your cover letter emphasizes your most impressive and relevant qualifications.

Craft a new cover letter in minutes

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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CEO & Executive Cover Letter Sample

If you are searching for a job as an executive or CEO, it's important to follow best practices for executive cover letters, including proper formatting and language. Many employers are using applicant tracking systems (ATS) to sort and screen job applications, so using a writing service that specializes in executive cover letters, like TopResume, can ensure your application sails through those systems – and doesn't get tossed in the trash.

CEO & Executive Cover Letter Errors to Eliminate

As you apply to executive or CEO positions, it's important to avoid cover letter mistakes that could ruin your chances. Such errors include:

• Making unsupported claims. It's one thing to claim you're an expert at improving company profit margins and increasing revenue, but it's another to prove it. Do you have the evidence to back up your claims? You should. And it should be in your cover letter.
• It's not addressed to a specific person. Always do some digging so you can address your cover letter to a specific person. Avoid addressing your executive cover letter with “to whom it may concern” – this is an immediate red flag that you didn't take the time to research the target company.
• It's selfish. What's in it for the employer? How would hiring you benefit their company? Those are the questions your cover letter and resume should clearly answer, rather than strictly talking yourself up.
• It rambles. When applying to an executive or CEO role, it's likely you have many years of experience. However if your cover letter is borderline novel-length, it's too long. Your cover letter should be no longer than a page. Ideally, it should be somewhere between three to four paragraphs.

Do you have the cover letter that will avoid the trash pile and get you the interview? You can. Two of our resume packages (Career Evolution and Executive Priority) include cover letter writing. We guarantee you'll get 2x more job interviews within 60 days or we'll rewrite your resume for free.

The better the cover letter, the more likely the interview. Use our executive cover letter writing service today!

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• Cover Letter Tips

Executive Cover Letter Examples and Tips for 2024

10 min read

Looking for your next executive role? Cover letters are a necessary evil of the job search process. No one really likes to write them. That’s mainly because most people don't know what to include to make the cover letter worth reading. Before you get started on your executive cover letter, chances are you will have a few burning questions in mind. 

Should you restate your resume?

Should you tell your whole story?

What exactly are hiring managers looking for?

Let us put your mind at rest. Cover letters should be your introduction to the employer. It's your chance to say hello and explain why you would be an asset to the company. As an executive, it's even more important to perfect this part of the process. Your role will be monumental, so your first impression has to be on point.

An executive cover letter should be written in a compelling and professional manner. Be sure to mention your key skills in leadership, people management, and business growth. You can do this by highlighting aspects of your resume or briefly showcasing your story. You may choose to Include a short list of your strongest skills to demonstrate your leadership. 

 If you’re ready to get writing, you’ve come to the right place. A quick way to ensure you can efficiently write cover letters is to have a base template. In the following guide, we will detail everything that you need to know about writing an executive cover letter. Once you’ve read our 10 key tips, you will have no problem creating an application that wins you the interview.

What should an executive cover letter include?

First things first, you need to know what your executive cover letter should include. You have roughly 300-400 words to play with here. However, no hiring manager wants to read a long, meandering letter about your life up until this point. Save that for your memoir. Instead, you need to ensure that your cover letter has a solid structure, as follows: 

Cover letter header

Introduction/hook 

Main paragraphs 

Conclusion 

 Sticking to this format will help your cover letter “flow” well. The hiring manager can quickly gain the information that they need by skimming the document. Much like a story, your cover letter should have a natural narrative. It starts with the beginning, moves seamlessly onto the middle (i.e. the main point), and concludes with a strong ending. If you manage to get that right, you will captivate the hiring manager with your professional history. 

Effective executive cover letter example

 Before we go anything further, let’s start with some inspiration. Below is an executive cover letter example that ticks all of the boxes. Check it out now: 

Why this example excels

There’s a reason that this executive cover letter works so well. The letter includes everything that you would expect from a high-level professional. Here are five things that you may have noticed right from the offset: 

It includes a professional letter format

The heading matches the resume

  It’s short and sweet — one page with three basic paragraphs

  It includes a professional greeting

The content is tailored and to the point

 As a rule, the body of the letter should be no more than three short paragraphs explaining which job you want, why you want it, and why you are qualified to have it. You should support your claims with accomplishments and refer to your resume. 

 If you're starting from scratch, read our related post: Here is What a Good Cover Letter Looks Like . The guide gives you a good overview of how you can get started with your application letter. When you’ve read that, come back here and we will take things to the next level. 

 You know the drill. Hiring managers will expect more of you as you climb the career ladder. As an executive, your cover letter needs to be a cut above the rest. You have to showcase your strongest leadership skills while meeting all of the above requirements. If you create a basic template, you can quickly customize the document with the nine tips below. 

9 Ways to Make Your Cover Letter Stand Out

 Let’s say that you already have the basic structure down. What happens next? The answer is that you level-up your document. Starting at the top of your cover letter, here are nine tips from the executive resume writer team at ZipJob to get your cover letter noticed. 

1. Indicate why you're writing

 You may be writing to express interest in an unadvertised opportunity, but you're most likely writing in response to an open position. In the first paragraph, you should tell the reader exactly which job you are applying for and where you found out about the opening. Many HR offices track adverts and referrals, so it’s important to highlight these details.

But that’s not the part that will grab the reader’s attention. You need a hook. For example, you could list your credentials in the first paragraph to show why you would be an intuitive fit for the company. On the other hand, if you were referred by a person in the company, you can use this point as your hook. Figure out what information will make you stand out here.

An example:

I heard about (the job) from your (Title), (Name), and am eager to apply for the position. My credentials include….

2. Tell your story in a compelling manner

 Language matters when it comes to your executive cover letter. Include your unique value explicitly, yet concisely. That is quite a challenge, but your hard work will pay off. You may use a variation of your elevator pitch, for instance, or a brief summary of why your work experience and qualifications is a perfect fit for the job in question.

To add some color to your cover letter, pick your words wisely. Use compelling verbs and avoid words such as "prepared" and "managed." Those words are passive, dull, and overused: your cover letter should be interesting and tell a compelling story.

3. Focus on up to four important facts

 While your resume should be detailed, cover letters should be brief with only the most intriguing information and the highlights of your leadership story so far. To get that right, you can either showcase your accomplishments in a few paragraphs or bullet form.

Be selective about the accomplishments you include in your cover letter. Felicia Tatum, executive resume writer and CEO of Creative Career Solutions , recommends including “no more than four accomplishments” in your cover letter. “The resume can show the details, let the cover letter show the facts so it entices the reader to look at the resume,” she explains.

4. Showcase your leadership abilities in three lines or less

Using language such as "oversaw," "directed," "executed," "delivered," and "owned" will make your cover letter stronger. Including two to three sentences about your abilities to lead others, lead departments, or lead a company will showcase you as a strong executive.

The first sentence should have your strongest information and senior leadership skills, followed by one or two sentences to strengthen and prove the claims from the first. 

Bullet points are a great way to draw the eye to your best accomplishments. This is only effective when used sparingly, though. Limit the number of bullet points and the number of lines they take up in your cover letter.

5. Provide value through your accomplishments

 As we have already mentioned, listing accomplishments is a quick way to highlight your strengths. However, it’s vital that you also provide evidence to back up any claims that you make. You can do this by including numbers, such as costs saved or costs slashed, or mentioning awards, achievements, or projects you completed.

The more specific you are in your cover letter, the better your chances of success. Show the hiring manager that you’re more than just talk . Providing specific evidence of how you have performed in the past could make all the difference to your application.

Remember to use the same style as your resume so they look like a cohesive application. Use the same resume font , bullet point style, and numbers. That will leave a great impression on your reader, even when you reword the data to make a more persuasive narrative.

 Related read: Using the STAR Method to Create a Superior Resume (+ Examples)

6. Address the reader directly (if you know the name)

 “Remember that a person’s name is to that person the sweetest and most important sound in any language.”— Dale Carnegie

The more personalized the cover letter, the better it will be received. So, if you know the hiring manager’s name — through online research or even LinkedIn— you should include it now. Addressing them directly is likely to win you some points. Of course, there are times when you won’t know their name and need to use a standardized greeting instead.

Before you start writing your cover letter, do some research. Take a look at the company’s website and LinkedIn page, for example. This is a great way to know the key players and be more prepared to write a customized application. It can also give you clues to the company's goals, visions, current projects, recent media attention, and current leadership team.

7. Include a call to action 

 At the end of your letter, include a call to action. This is the action you’d like the employer to take after reading your letter. Here are some examples of final lines you may use:

“Please contact me at your earliest convenience.”

“I look forward to speaking to you and encourage you to reach out with any questions.”

“Please let me know when you’d like to discuss my resume further.”

Remember, the call to action should always be in the very last sentences before you close out the letter. Make it conversational, but never pushy. It is the hiring manager's job to review applications and contact the best candidates, so be polite without sounding desperate.

8. Add your signature

 It goes without saying that you should include your name to the end of the letter. However, add that personalized, executive touch, paste in your actual signature. It takes minimal effort but can go a long way. The visual impact of your signature carries more weight than you might imagine and will help you to make a lasting impression on the hiring manager.

There are a couple of ways to achieve this look. First up, you can take a picture of your actual signature, scan it to your computer, and upload it to your word processor. Some software, such as Adobe Acrobat, will also allow you to draw your signature directly into the program.

9. Take the time to edit first

 When you’ve done all of the above, you might think you’re ready to hit “send” on your executive cover letter. However, before you do that, there’s one last thing that you should take care of. It’s crucial that you edit your document before you submit it. 

There are two reasons for this. First of all, you need to ensure that no sneaky typos or spelling mistakes have gotten through the net. These errors will put the hiring manager off fast. Secondly, this edit will give you the chance to cut out any content that doesn’t add value to your application. Read through each part of your cover letter and make sure that each element of it will help push your application over the line. 

In conclusion, your executive cover letter should be a short highlight reel that engages the reader. Personalizing your cover letter with your most impressive accomplishments will make it stand out. However, you need to make sure those accomplishments are related to leadership, motivation, and business development. That savvy move will position you as an executive with plenty to offer. 

If you follow the above guidelines, you can write a killer executive cover letter in no time and increase your opportunities for interviews.

Recommended reading:

Please Find Attached My Resume: How to Use This Phrase

How to List an MBA on a Resume (+ Examples)

7 Tips for Writing A Cold Email for a Job (+ Examples)

Charlotte Grainger, Editor & Content Writer, Charlotte Grainger, Editor & Content Writer

Charlotte Grainger is a freelance writer living and working in Sheffield, UK. She has a passion for career development and loves sharing tips and advice. Follow her on Twitter

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3 Executive Cover Letter Examples Making Waves in 2024

• Executive Cover Letter
• Executive Director Cover Letter
• Sales Executive Cover Letter
• Write Your Executive Cover Letter

You’re a well-versed leader who can set company goals and strategies in the right direction. Financial statements are analyzed, processes are improved, and meetings are led effectively with you on the executive leadership team.

Did you write a cover letter to complement your executive resume and show you have the right business sense for the job?

Every company goes through a careful selection process when hiring executives. If you’re wondering how to stand out, our executive cover letter examples and AI cover letter generator will provide a great template for success.

Executive Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your executive cover letter!

123 Fictional Avenue Denver, CO 80201 (123) 456-7890

October 30, 2023

Abigail Clark DISH Network Corporation 123 Fictional Lane Denver, CO 80201

Dear Ms. Clark:

I’m unequivocally drawn to DISH Network Corporation’s commitment to providing innovative entertainment and communication solutions. My unquenchable thirst for grappling with unfamiliar challenges makes the chief executive officer position an exceptional match for my skill set. In independent and collaborative settings, I’m at ease taking charge and leveraging feedback data to shape strategic decisions.

My tenure as chief financial officer at Ready Foods sharpened my financial analysis skills. By enforcing budget constraints and optimizing resource allocation, I effectively drove costs down by 18%, leading to improved profits and healthier financial standing for the company.

As a project management officer at Salem Media Group, I steered an initiative to digitize our broadcast services. Capitalizing on advanced project management software, I ensured the seamless transition of our services to a digital platform. This initiative increased our viewership by approximately 12% and advertising revenues by 22%.

Through market research and analysis during my tenure at Xfinity, I identified untapped regions in Denver, leading to an expansion strategy that increased the subscriber base by 36.8%. I supported this growth by implementing new quality control procedures to effectively manage the influx of new demands.

Given the opportunity to serve as the CEO of DISH Network, I’m excited by the possibilities that merging my skills with the company’s vision can unfold. Leveraging these experiences, I’m enthusiastic about piloting DISH to nurture ventures like Dish Wireless and explore new opportunities in the entertainment landscape. Looking forward to discussing how my leadership and drive can elevate DISH Network’s standing in the competitive broadcasting market. Thank you for considering my application.

Enclosures: Resume Application 2 letters of recommendation Academic transcript

Why this cover letter works

• Choose something professional and modern with a perfect balance between visual appeal and word delivery. Overly flashy graphics can distract from your narration, though.

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Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Executive Director Cover Letter Example

Copy this text for your executive director cover letter!

123 Fictional Avenue Washington, DC 20001 (123) 456-7890

Jackson Rodriguez The Urban Institute 123 Fictional Lane Washington, DC 20001

Dear Mr. Rodriguez:

As an enthusiast in data analytics and IT infrastructure, I derive joy from delving into complex troves of data and streamlining IT processes during my weekdays while also immersing myself in the unfolding tech narrative of Washington, DC, outside work hours. Balancing a career built on enhancing operational efficacy with my deep-rooted interest in data privacy and compliance, I’m keen to bring my expertise to the executive director role at The Urban Institute.

An IT manager role at TechFlow sharpened my database management and IT infrastructure proficiency. My tenure witnessed the implementation of a novel cloud-computing architecture that saw a 17% decrease in inoperability incidents.

At another Washington DC institution, SecureData, I excelled in ensuring data privacy and compliance. I introduced a multi dimensional protection plan with automation tools that decreased security breaches by a promising 8%. I also initiated robust GDPR compliance, securing a 79% consent response rate, surpassing our goal of 72%.

Beyond technical expertise, I successfully managed a team of IT professionals at TechFlow and SecureData. By leaning into my leadership role, I inspired my team to exceed their potential, improving IT service delivery by 6% and 12%, respectively.

My affinity for problem-solving and broad-spectrum IT skills can be valuable for your team. I’m eager to see how my unique perspective and hands-on approach can advance your organization’s vision. Thank you.

Gabriel Santos

Sales Executive Cover Letter Example

Copy this text for your sales executive cover letter!

123 Fictional Avenue Memphis, TN 38101 (123) 456-7890

Emily Lewis FedEx Corporation 123 Fictional Lane Memphis, TN 38101

Dear Ms. Lewis:

I’m captivated by FedEx Corporation’s dedication to creating seamless and efficient experiences, demonstrated by your unwavering reputation for exceptional customer service. Your team excels at forging comprehensive global connections and has shaped today’s fast-paced logistics industry. As an ardent pursuer of customer-centric sales strategies, I thrive on harnessing the power of data-driven insights and cutting-edge approaches when I’m not exploring the vibrant Memphis business scene. These passions, combined with my professional experiences, fuel my excitement to contribute as a sales executive within your distinguished corporation.

During my tenure at Smith & Nephew, the sales account manager role allowed me to fine-tune my sales analytics skillset. Deploying CRM systems and leveraging data-driven insights enabled me to grow our client base by 12% and improve sales conversion rates by 8%.

Within Grizzly Sales Force, another Memphis enterprise, I laid the groundwork for my competency in social selling. The production and execution of creative LinkedIn campaigns saw our company’s lead generation surge by 14% and website traffic grow by 22.7%.

Serving as a sales team leader at Neon Canvas unveiled my proficiency in managing sales funnels for enhanced client relationships and deal closures. By revamping our existing sales pipeline and further optimizing the standard lead scoring system, we witnessed a 7% surge in average deal size and a 19% reduction in sales cycle time.

My unwavering passion for sales, fortified by my diverse skills, can champion FedEx Corporation’s ambitious growth objectives. I’m eager to discuss how my sales acumen and accomplishments align with your vision, offering a chance to contribute to your success. Thank you for considering my application.

Zainab Khan

• Fortify your sales executive cover letter with quantified facts to prove your sales prowess and that you’re a force to be reckoned with when it comes to spurring profit growth. Examples include “drove costs down by 18%” and “increased the subscriber base by 36.8%.”

Related cover letter examples

• Executive Resume
• Executive Assistant
• Office Manager

How to Write an Executive Cover Letter That Stands Out

Standing out as an executive requires more than just presenting the analytical and leadership skills that will help you succeed. It’s also important to show how you’ll fit in with the company culture and help them achieve their mission.

The best way to optimize is to review the job description to identify the company’s goals and the essential skills they seek. That way, whether the company needs help with strategic planning or creating a team-focused environment, you can write a custom cover letter that grabs their attention.

Catch attention with the greeting and intro of your executive cover letter

When leading a meeting, you’d want to start with key information that grabs employees’ attention and relates directly to their needs. You can do the same in your executive cover letter to get off to an excellent start.

That usually includes two things. The first is addressing someone by name if you can find a hiring manager listed in the job description or company website.

Then, you’ll want to craft an intro paragraph directly related to the company’s needs and mission. For example, how you’ll use your abilities in management information systems to help the business achieve a data-driven and efficient work environment.

The opener below falls a bit short on that since it doesn’t get into enough detail about the skills that will make the applicant a great fit for the account executive role.

Try to get more specific than this!

Hello Mr. Brenton,

I’m pleased to be applying for your account executive job opening. With years of management experience under my belt, I think my skills will make me a great fit for your needs.

The opener below does a much better job of showing how the applicant fits in with DISH Network’s strategic leadership needs while relating to their mission of innovative entertainment solutions.

A highly specific opener for the win!

Dear Ms. Clark,

I’m unequivocally drawn to DISH Network Corporation’s commitment to providing innovative entertainment and communication solutions. My unquenchable thirst for grappling with unfamiliar challenges makes the chief executive officer position an exceptional match for my skill set. In independent and collaborative settings, I’m at ease taking charge and leveraging feedback data to shape strategic decisions.

Provide more evidence of your skills in the body of your executive cover letter

Once you have the hiring manager’s attention, it’s time to show why you’re the best fit for the executive position with data-based examples of past achievements.

One of the best ways to do that is leveraging the numbers you know companies care about the most, like costs saved or increases in conversion rates.

It’ll also be important to show how you’ve led teams, such as providing employees with coaching to boost productive efficiency.

A great body paragraph showcasing leadership skills!

Make a lasting impact with the closing of your executive cover letter

As you close out your executive cover letter, it’ll be important to think about what elements will make a lasting impact on hiring managers as they decide on applicants to bring in for an interview.

One of the best ways to optimize will be relating back to key skills and elements of the company mission you emphasized. For instance, how your e-commerce management skills will help create a top-notch online shopping experience for customers.

It’s also an excellent idea to close out by thanking the hiring manager for their time and ending with a light CTA, just like you’d do when trying to boost conversions on a sales page.

The closer below is missing many of those details since they don’t give enough information about their executive leadership skills or use a CTA.

Include more details than this!

Overall, I believe my years of sales experience will make me a great fit for the position. Thank you for considering my application for your sales executive role.

Vincent Benjamin

The closer below does a much better job relating to a hands-on approach and problem-solving skills aligning with the company’s culture and mission.

A well-rounded closer relating to company needs!

My affinity for problem-solving and broad-spectrum IT skills can be valuable for your team. I’m eager to see how my unique perspective and hands-on approach can advance your organization’s vision. Thank you.

Executive Cover Letter Mistakes to Avoid

• You’re operating on a high level here as an executive, so you’ll sound much more professional and confident if you establish a personal connection with the company’s vision. Immediately showing that you understand their values solidifies your preparedness to improve things as a decision-maker.
• At an executive level, your cover letter simply can’t afford to go without quantifiable, solid measurements of the professional impact you’ve made during your career. With each example or accomplishment, seek to include a strong metric that backs it up. What ROI improvements have you made? By what percentage did you enhance customer engagement by approving the right projects with high-level market knowledge and agility?
• Again, it’s time to get specific and indisputable about those achievements you worked so hard for, or else they might fall flat. Concisely state the business factors that drove your decisions in past roles, and don’t be afraid to list those previous employers by name.
• While you’re applying as an executive and have worked with many other high-level professionals as your peers, you don’t want to drop formality (or, worse—sound like you’re “talking down” to) your reader. Your writing tone should be highly professional and convey confidence in your abilities to boost KPIs and improve performance, but present your abilities tastefully.
• While many of your qualifications speak for themselves, you still want to express your interest in the job and include a call to action. Invite questions and offer to provide more details on your candidacy or alignment with their mission statement.
• Your examples and success stories should directly apply to how you can improve things where you’re going. Be careful about your writing tone, and make sure you aren’t crafting a letter about how the company can make things better for you!

Every company will be seeking different skills from executives and have a unique work culture. Writing a custom cover letter for each role will show your passion for their mission and how specific job skills like business intelligence or change management will help them achieve their goals.

The best way to optimize the tone of your executive cover letter is to review the job description and try to match the tone they use. For instance, if they use a formal and educated tone, you can match that and show why you’re the knowledgeable leader who’s right for the company’s culture while helping them boost conversions during client acquisition.

Aim for around three to five skills you emphasize that are highly relevant to company needs. For instance, if the company wants you to be proficient in business intelligence, you can explain how your skills in Microsoft Power BI will be an excellent fit for their data analytics system.

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Executive Manager Cover Letter Samples & Examples That Worked in 2024

Navigating the mysterious waters of writing an executive manager cover letter , you might feel like a sailor without a compass. But, did you know this particular document can be your secret weapon in the competitive job application process?

So, buckle up. Let's zero in on some helpful tips and real-world examples to take your cover letter game up a notch. With the right guidance, you'll be set to create a cover letter that's clear, compelling, and highly effective.

Read on and learn about:

• Formatting your executive manager cover letter
• Building a header that stands out
• Creating a headline that succinctly captures your experience and goals
• Personalizing your greeting to suit the executive manager position
• Crafting an impactful opening statement
• Showcasing your most valuable managerial skills and accomplishments
• Concluding your cover letter with a persuasive call to action
• Avoiding common mistakes found in executive manager cover letters
• Staying informed about salary expectations and job outlook for executive managers
• Leveraging the best resources throughout your job search

1. How to properly format your executive manager cover letter

Consider your executive manager cover letter as a one-page opportunity to make an impact . Clean, clear, and concise are our watchwords as we uncover how to format your cover letter for maximum readability and effectiveness.

• Simplicity is key: Aim to fit your letter onto one page. No prospective employer wishes to embark on a Tolkien-sized reading journey. 
• Font choice: Stick to professional, accessible fonts like Arial or Times New Roman, and keep the size between 10-12 points. We're all grateful when we can read without squinting.
• Space it out: Just like in a well-designed office, white space matters. Keep your margins to the standard 1 inch on all sides. A crowded cover letter can overwhelm even the most eager readers.
• Sectioning, your new best friend: Separate your thoughts clearly. Divide your cover letter into 3-4 neat paragraphs. This helps guide your reader in identifying key information quickly. 
• Keep it snappy: Concise sentences keep things fresh. Aim for 15-20 words max per sentence. Your reader will thank you for this. 
• Stay positive: Sign off your cover letter with a positive and forward-thinking note. Keep the glass not just half-full, but brimming. 
• Professional touch: And don't forget a signature. It may feel old-school, but it adds a professional flair to the document. 

That's it. Properly formatted, your executive manager cover letter should now be easier to skim than a summer beach novel. Now, let's fill in the blanks.

Create your cover letter fast with artificial intelligence.

2. how to write an effective header for your cover letter.

Let's make an impression right from the get-go. The header, which sits swaying proudly at the top of your cover letter , is where your key contact information squares off with the recipient's details — it's like a business card holding the essential details in one quick scan.

Your header should contain:

• Professional title (if applicable)
• Your address
• Contact number
• Professional email address
• Recipient’s name
• Recipient’s job title
• Company name
• Company address

Now, let's take a gander at an incorrect and a correct example:

Incorrect cover letter header example

Don Smith donathotmail.com January 30, 2023 HR Dept.

Why is this weak? It shows a notable lack of key elements. Without a professional email or full recipient details, this header would struggle to cross the basics line.

Correct cover letter header example

Don Smith Executive Manager 123 Bridge St, Albany, NY 12202 (518) 123-4568 [email protected]

January 30, 2023

To: Margaret Atkins Human Resources Manager ABC Corporation 456 Main St, Albany, NY 12203

Why does it work? In the improved version, Don's header ticks all the boxes. Complete contact information, current date, and comprehensive recipient details solidly anchor this header, giving it a professional touch.

Remember, a well-written header not only adheres to professional etiquette but also paves the way for smooth communication. It's the handshake before the conversation has even started.

3. How to craft a strong headline for your executive manager cover letter

Up next, we'll talk about the headline. Think of it as your cover letter's marquee — a mini-summary that captures the essence of who you are and what you're gunning for. Avoid vague statements. Direct and detailed always make a better impression .

A strong headline should pack in:

• Your current role or job title
• Your area of expertise or specialization
• A glimpse of your unique value proposition

To better illustrate this, let's take a look at two contrasting examples:

Weak cover letter headline example

Experienced Manager Applying for Job

Why is this headline weak? Well, it's not a misstep, but it falls flat rather quickly. It lacks specificity and does little to distinguish you from other candidates.

Strong cover letter headline example

Proven Executive Manager Specializing in Strategic Growth and Team Leadership

Why does it work? Now, this is more like it. This headline captures your role, underlines expertise in key areas, and screams "I'm what you're looking for!" without checking any cliche boxes.

Remember, a thoughtfully crafted headline could turn a quick skim into a thorough reading . It's your opportunity to cement your worth from the get-go, so seize it.

4. How to tailor the greeting on your executive manager cover letter

Confession time: Generic greetings are the sweatpants of job applications — comfy but not suitable for every occasion. 

When you're aiming for an executive manager position , They deserve to be addressed properly. After all, you wouldn’t start a dialogue with, “Hey you,” would you?

Customizing your greeting by addressing the hiring manager personally sets you apart. It screams, "I've done my homework!" while giving your letter a professional and respectful tone. 

But, where to find that name? Try the job description , company website , or LinkedIn . If you're a real detective, industry networking sites or press releases might hold the key.

Personalized greeting examples

Dear Mrs. Atkins, Dear Mrs. Mary Atkins, Dear Hiring Manager Mary Atkins,

But what happens if the hiring manager's name remains under wraps like a highly classified secret? In that case, stick to something professional and neutral.

General greeting examples

Dear Hiring Manager, Dear ABC Corporation Recruitment Team,

And remember, despite its past popularity, it's best to steer clear from "To Whom It May Concern." In today's job market, it can appear impersonal and antiquated. So, reserve it as a piece for the museum and opt for our suggested greetings instead.

All in all, getting the greeting right sets the tone. When opportunity doesn’t knock, let's build a door by customizing your cover letter greeting.

5. How to craft a powerful cover letter introduction

Let's set the stage with a solid introduction . In the world of letter writing, your introduction is your first pitch to the reader . Picture a networking event where you only have a handful of seconds to introduce yourself. The spotlight's on you — what's your opening line?

A captivating introduction includes:

• A concise overview of your professional history
• Relevant academic background (if applicable)
• Your reason for applying for the position
• A mention of any mutual contact or referral, if applicable

Now, let's examine three diverse scenarios,

Incorrect cover letter introduction example

I am applying for the executive manager position I found on a job board. I have vast experience in this field.

Why doesn’t it work? Well, you might as well say you like long walks on the beach. Such an introduction lacks specificity, enthusiasm, and fails to differentiate the applicant.

Correct cover letter introduction example for an experienced executive manager

Having led operational growth as an executive manager for over a decade, I was thrilled to learn of the opening at ABC Corporation from our mutual contact, John Doe. ABC’s commitment to forward-thinking strategies compliments my professional trajectory, making this opportunity an exciting prospect.

Why is this an effective intro? Here, the introduction not only ties the candidate's extensive experience to the job at hand but also establishes a shared connection, adding a personal touch while exemplifying the candidate's network within the industry.

But what if you’re fresh out of school ? If you’re wondering how to make an instant impact with your executive manager cover letter, here’s an example tailored for you.

Correct cover letter introduction example for a fresh graduate

As a business management graduate from XYZ University with substantial internships at eminent establishments, I’m eager to apply my learned acumen to the executive manager position at ABC Corporation. A passionate believer in encouraging innovation, I find ABC’s forward-thinking approach appealing.

Why does it work? This opening strikes gold for a fresh graduate. It highlights relevant education and internships, while also establishing a connection with the company's values.

Whether you're an industry veteran or a fresh talent, your introduction can make or break the reader's interest. And so, like a primetime telecast intro, make it worth sticking around for.

6. How to highlighting your top skills and accomplishments

Once you've set the stage with a firm handshake of an introduction, it's time to walk the talk. The body of your cover letter can be likened to the core of your conversation. 

It is here you substantiate your headline and introduction with the ripe fruits of your skills and accomplishments .

For an executive manager cover letter, emphasis on leadership and organization, strategic planning, excellence in communication, project management, and teamwork can set you apart from the crowd. 

Here are some skills you might want to mention in your cover letter

• Strategic planning and execution
• Leadership and team management
• Budget development and oversight
• Business development
• Client relationship management 

Let's take a look at an example of a cover letter body from an experienced executive manager seeking a new challenge:

Cover letter body paragraph example for an experienced executive manager

As the Executive Manager at XYZ corporation, I led my team to surpass productivity targets by 30% for three consecutive quarters, a performance improvement linked to the strategic plans I implemented. I also spearheaded a client engagement initiative which bolstered customer retention by 20% within six months.

Why does it work? This paragraph shows clear evidence of leadership, strategic planning, and client relations skills — all critical for an executive manager role.

Ah, but what if you're a greenhorn in the executive manager field? Fear not. A fresh graduate can focus on skills garnered during internships , academic projects , part-time jobs , or extracurricular activities . 

It's about demonstrating transferable skills — those valuable nuggets that may not be job-specific but are certainly job-relevant. 

Cover letter body paragraph example for a recent graduate

During a summer internship at ABC Corporation, I collaborated on a project which optimized workflow efficiency, saving 10 hours of work per week. As a final year student, I led a team of five members for a business analysis project that proposed strategic solutions for a local small business, grading us an A+ for the effort.

Why is it effective? This paragraph showcases teamwork, leadership, strategic thinking, and practical application of business knowledge, making it relatable to the executive manager’s role, despite the lack of formal job experience.

So, whether you're a seasoned professional or just starting your journey, remember — the body of your cover letter is where you transform 'who you are' into 'why you're the right pick.' Think of it as painting a picture that makes the viewer want to invest in the artist. Make every stroke count!

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7. How to end your executive manager cover letter persuasively

The conclusion of your cover letter is your final opportunity to hover on the reader's mind long after they've swiveled away from your application.

A persuasive conclusion should include:

• A direct, executive-style summary of your pitch
• How and when you can be best contacted
• A statement manifesting your initiative to follow up 
• And of course, a courteous, professional sign-off 

Let's explore two examples — one with room for improvement, and another that hits the right notes:

Incorrect cover letter conclusion example

I believe I could be a good fit for your team, do get in touch if you feel the same. Look forward to hearing from you.

[Your Name]

Why is this a weak conclusion? While this conclusion isn't egregious, it falls into the trap of being too passive and lacks a clear follow-up plan, making it seem more like a hopeful wish than an assertive closing statement.

Correct cover letter conclusion example

In conclusion, my strategic leadership skills and proven track record of driving operational growth make me a strong fit for the Executive Manager role at ABC Corporation. 

I'm eager to discuss how I may contribute to your goals. I’ll follow up with your office next week to explore the possibility of scheduling a meeting. 

Thank you for your time and consideration.

Why is this a strong conclusion? This one hits the sweet spot. It summarizes the candidate's pitch, specifies follow-up plans, offers thanks, and ends in a professional note.

Crafting the conclusion of your executive manager cover letter is akin to the closing arguments in a court case — it should drive your point home convincingly.

8. How to avoid common mistakes on your executive manager cover letter

Navigating the labyrinth of cover letter writing, you might just trip over a stumbling block or two. Fear not, we're here to help you sidestep the common pitfalls that could blemish your executive manager cover letter. 

Here are some common landmines and how you can steer clear of them:

• Lengthy narration: Stay away from turning your cover letter into an autobiography. Keep it concise, relevant, and remember — it's not about your life story; it's about what you bring to the table.
• Lack of customization: A one-size-fits-all cover letter screams laziness. Tailor each cover letter to the specific company and role. 
• Rehashing your resume: Avoid repeating your resume in prose. Instead, build a narrative that underscores your skills and achievements in a new light.
• Passive voice: Stick with active voice for a more direct, compelling tone.
• Typos and grammar errors: As much it pains to state the obvious, sloppy errors can shoot your chances in the foot. Proofread , use spell-check, then proofread again. 

Remember, your cover letter isn't just a formality; it's potentially your ticket to a job interview. Keep it clean. Keep it sharp.

9. Average salary and job outlook for executive managers

Navigating the career landscape as an executive manager? Let's talk numbers. According to recent data from the Bureau of Labor Statistics , the average yearly salary for executive managers was $100,090 as of May 2022. Not bad for navigating the corporate seas, right?

But let's not stop at the dollar signs. The potential growth in this field also paints an encouraging picture. Employment for top executives, which includes executive managers, is projected to grow 3 percent from 2022 to 2032. To put it in perspective, that's on par with the average growth rate for all occupations.

If you're looking to navigate the sea of opportunities, there's more good news. An average of 311,600 job openings for top executives are projected each year over the coming decade. So it appears the winds are set fair for a journey into executive management.

Remember, these are averages and real salaries can vary widely depending on industry, location, experience, and the size of the company. Still, it offers a general lay of the land as you plot your career course.

10. Job seeking resources for executive managers: A simple roadmap

Embarking on the job hunt in the world of executive management isn't for the faint of heart, but a well-prepped applicant can turn it from an odyssey into a strategic exercise. The key is knowing where to look. 

• Executive job boards: Websites like Executives On The Web , Exec-appointments.com , and TheLadders are brimming with executive roles. You'll find positions across industries from healthcare to finance, retail to technology. Each site offers filters — such as location, sector, or salary range — to streamline your job search. Another plus? These sites often present global opportunities. 
• LinkedIn: More than half a billion people use LinkedIn to advance their careers. It's an ocean of possibilities. It's not just job postings, which can be filtered by location, industry, and job function. It’s about building a network of industry movers and shakers, sharing your expertise, and establishing your brand in the management field. 
• Executive headhunters: These talent-scouting wolves are contracted by organizations to find your sheep-like excellence in the wilderness. Agencies like Korn Ferry , Heidrick & Struggles , and Spencer Stuart specifically deal with management and executive-level positions. They have inside information on positions that are often never advertised publicly. 
• Industry events: Platforms like Eventbrite and MeetUp , or industry-specific association websites, list a wealth of networking events, conferences, and workshops.
• Professional development courses:  Upskilling never goes out of style in the world of executive management. Platforms like Coursera , Udemy , and Harvard Business School Online offer high-quality courses designed to refresh your skillset and stay abreast of industry trends. Whether it's leadership strategies or data analytics, continuous learning could just be the propeller speeding up your next job pursuit.

Keep in mind, job searching is more of a journey than a one-time event. Set your course with your polished resume , optimized LinkedIn profile , and updated industry knowledge. Happy job hunting, executive managers!

Executive Manager Cover Letter FAQ

How long should an executive manager cover letter be.

Aim to keep your cover letter concise and to the point. Usually, three to four succinct paragraphs are enough to convey your message effectively without losing the reader's attention.

Can I use humor in my cover letter?

While it's crucial to let your personality shine in your cover letter, humor can be subjective. Use it sparingly and wisely – ensuring it aligns with the nature and culture of the company you're applying to.

Do I need different cover letters if I'm applying for different managerial roles?

Yes, each cover letter should be customized to the specific role and company you're applying to. Highlight the skills and experiences most relevant to each position.

Should I mention salary expectations in my cover letter?

Unless the job application specifically asks for your salary expectations, it's best to leave that discussion for a later stage in the process where you can negotiate after gauging interest.

How should I handle job hopping in my cover letter?

Be honest about your employment history. If there are short stints, focus on the range of experiences and skills you have acquired through these

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

All management cover letter examples

• Product Manager
• Project Manager
• Risk Manager
• Strategic Manager

All executive manager cover letter examples

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Professional Executive Manager Cover Letter Examples for 2024

Your executive manager cover letter must immediately capture attention. It should succinctly showcase leadership experience that aligns with the role's demands. Highlight your strategic decision-making skills and your ability to drive organizational goals. Ensure every sentence underscores your executive prowess and command over industry challenges.

Cover Letter Guide

Executive Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Executive Manager Cover Letter

Key Takeaways

Writing an effective executive manager cover letter can be a daunting task, especially when you realize its necessity after beginning your job applications. It's crucial not to echo your resume but rather showcase a standout professional achievement through a compelling narrative. Striking a balance between formality and originality, avoiding overused clichés, while encapsulating your best professional self in just one page, requires finesse. Let's navigate these challenges together.

• Including all the must-have paragraphs in your structure for an excellent first impression;
• Learning how to write individual sections from industry-leading cover letter examples;
• Selecting the best accomplishment to tell an interesting and authority-building professional story;
• Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your executive manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

If the executive manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Executive Manager resume guide and example
• Assistant General Manager cover letter example
• General Manager cover letter example
• Associate Director cover letter example
• Executive Director cover letter example
• Assistant Director cover letter example
• Team Manager cover letter example
• Operations Supervisor cover letter example
• Department Manager cover letter example
• Executive cover letter example
• Senior Operations Manager cover letter example

Executive Manager cover letter example

SOPHIE MARTIN

Indianapolis, Indiana

+1-(234)-555-1234

[email protected]

• Emphasizing past leadership roles and the ability to spearhead high-impact projects demonstrates the candidate's capacity for strategic direction and innovation fitting for a leadership role in animal agriculture.
• Detailing tangible achievements, such as the 20% revenue increase from a product line, highlights the candidate's competency in project management and delivery of measurable business results, which is critical for roles in product development.
• Illustrating collaboration with Animal Nutritionists and establishing key partnerships showcases the candidate's interpersonal skills and ability to work cross-functionally, a valuable attribute in team-centric environments like [Company Name].
• Expressing eagerness to apply expertise to new opportunities at [Company Name] signals a proactive and goal-oriented mindset, suggesting the candidate's potential for future contributions to the company's success.

The visual appeal of your executive manager cover letter: format, font, and structure

When using our cover letter builder , make sure to include these vital sections:

• Header (with your name, contact details, the role, and date);
• Greeting (that's personalized to the recruiter);
• Introductory paragraph (to capture attention);
• Body paragraph (to tell a story of how you've obtained your job-crucial skills);
• Closing paragraph (ending with a nod to the future ahead);
• Signature (that is not a must).

Our cover letter templates are already set up for you with the best executive manager cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your executive manager cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your executive manager cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your executive manager cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

The top sections on a executive manager cover letter

• Header : Includes the applicant's contact information, the date, and the employer's contact details. It establishes professionalism and makes it easy for the recruiter to identify who the letter is from and how to contact the candidate.
• Opening Greeting : Addresses the hiring manager or the recruitment team personally, if possible. Using a name rather than a generic greeting shows initiative in learning about the company and personalizes the letter.
• Executive Summary : Serves as an introduction and succinctly presents the applicant's overarching qualifications and leadership style. It is crucial because it gives the recruiter a snapshot of the applicant's executive identity and potential fit with the company's culture.
• Leadership and Achievements : Details specific managerial experiences and quantifiable achievements that are relevant to the position. This section showcases the candidate's ability to deliver results and lead effectively at the executive level.
• Strategic Vision and Closing : Articulates the applicant's understanding of the industry and the company’s future challenges, followed by a confident closing that expresses enthusiasm for the opportunity to discuss how they will contribute to the company’s success. This is essential in highlighting forward-thinking and the ability to align with the company’s long-term goals.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic Vision: A capacity to envision the company's future and set strategic priorities aligning with the organization’s long-term objectives.
• Leadership and Team Building: Proven ability to lead, inspire, and unite teams towards common goals, fostering a culture of collaboration and high performance.
• Financial Acumen: Strong understanding of financial management principles to guide the organization towards profitability and fiscal responsibility.
• Interpersonal Skills: Exceptional communication and negotiation capabilities to effectively manage relationships with stakeholders, board members, and partners.
• Change Management Expertise: Experience in leading organizations through change, with a track record of successful transformation and innovation implementation.
• Industry Knowledge: In-depth understanding of the industry the company operates in, including regulatory requirements, market trends, and competitive landscape.

How to address hiring managers in your executive manager cover letter greeting

Goodbye, "Dear Sir/Madam" or "To whom it may concern!"

The salutation of your executive manager cover letter is how you kick off your professional communication with the hiring managers.

And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.

Take the time to find out who's recruiting for the role (via LinkedIn or the company page).

If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.

The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Team,
• Dear [Specific Title],
• Dear Mr./Ms. [Last Name],
• Dear Dr. [Last Name],

Using your executive manager cover letter intro to show your dedication

We know just how difficult it is to start writing your executive manager cover letter introduction .

There are so many great qualities you have as a professional, which one should you choose?

How about writing up to two sentences about your passion and commitment to the work you do or are set to do?

Try to describe exactly what you enjoy about the potential role.

A positive attitude from the get-go will help you stand out as a motivated executive manager professional.

What comes next: your executive manager cover letter middle paragraphs

In the next three to six paragraphs (or the body of your executive manager cover letter) you have to prove your unique value .

Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.

That's one big no-no.

Remember that when writing your executive manager cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.

So, look back on key job requirements and write down a list that includes the ones you cover.

Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.

Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.

Ending your executive manager cover letter: a closing paragraph with a promise

If you're thinking of finishing your executive manager cover letter with a "Sincerely yours" or "Thanks for the consideration," you need to read on.

End the final paragraph of your executive manager cover letter with a twist:

• a promise - of how you'd grow as a professional, part of the company, or improve organizational metrics;
• a call to action - prompt interviewers with some follow-up actions if they are interested in your profile.

A personalized ending would surely help you to stand out by being a memorable candidate.

No experience executive manager cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their executive manager cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

Writing your executive manager cover letter has never been easier, so remember to:

• Select a executive manager cover letter template that automatically meets industry formatting (e.g. has one-inch margins, is single-spaced, is in PDF, etc.);
• Make your executive manager cover letter personal by mentioning the recruiters' first or last name;
• Within the introduction, describe what you like best about the company in no more than two sentences;
• Use your executive manager cover letter body to tell a story of your greatest achievement, backed up by job-relevant skills and technologies;
• If you have no professional experience, be honest about it in your executive manager cover letter, but also write about your unique talents.

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Executive Cover Letter

Cover letter maker.

The process of landing an executive role often requires more than a polished CV; it also involves crafting a compelling executive cover letter . This essential document allows you to present your skills and experiences from a more personalized perspective, establishing a direct connection with your potential employer.

What is an Executive Cover Letter?

An executive cover letter is a professional document that accompanies your resume. It is your first opportunity to make a personal impression on potential employers. It showcases your leadership skills, relevant experience, accomplishments, and expresses your interest in a specific executive role.

The Best Example of an Executive Cover Letter

Subject: Application for the position of Chief Operations Officer

Dear [Hiring Manager’s Name],

I am writing to express my keen interest in the Chief Operations Officer position at [Company Name]. As an executive with over 15 years of professional experience in the technology industry, I have gained expertise in strategic planning, operations management, and employee development.

At my previous position as Vice President of Operations at [Previous Company], I spearheaded the development of a new operational strategy that resulted in a 30% increase in efficiency and a 20% reduction in operating costs. This, coupled with my proven track record of building and leading effective teams, makes me confident in my ability to drive similar results at [Company Name].

I am particularly drawn to [Company Name] due to your innovative approach to [mention a positive aspect about the company]. I am confident that my strategic thinking and passion for technology will be a perfect match for your team.

I look forward to the possibility of discussing how I can contribute to your team’s success.

Sincerely, [Your Name] [Your Contact Information]

Size: 29 KB

Executive Cover Letter Format

The best executive cover letter format usually includes an introduction, an explanation of your suitability for the role, a brief highlight of your accomplishments and skills, and a closing paragraph that expresses enthusiasm for the potential opportunity. Let’s go through an example:

Subject: Application for Senior Vice President Position

Dear [Hiring Manager’s Name],

I am excited to submit my application for the Senior Vice President position at [Company Name]. I bring a wealth of experience in strategic planning, financial management, and team leadership that I believe will be valuable in driving the growth of [Company Name].

During my tenure as Vice President of Finance at [Previous Company Name], I implemented a new financial planning strategy that led to a 25% increase in annual profits. In addition, I managed a cross-functional team of 50+ employees, fostering a collaborative work environment that improved productivity by 20%.

Your company’s reputation for [mention a positive aspect about the company] is well known, and I am confident that my skills and experiences align well with the values and vision of [Company Name]. I am excited about the opportunity to bring my unique blend of skills and experience to your team.

I look forward to discussing my application in more detail.

Best Regards, [Your Name] [Your Contact Information]

Senior Executive Cover Letter Example

Subject: Senior Executive Application

With great enthusiasm, I am applying for the Senior Executive position at [Company Name]. Over the course of my 20-year career, I’ve cultivated a skill set that I believe fits perfectly with your current requirements.

At my previous role as Executive Director at [Previous Company Name], I managed the overall operations and resources of the company, and was the point of communication between the board of directors and corporate operations. I led an initiative to restructure our business model which resulted in a 35% growth in revenue within two years.

I am impressed with the innovative culture that [Company Name] fosters and would be thrilled to bring my leadership skills, strategic thinking and track record of success to your executive team.

I look forward to the opportunity to discuss my candidacy further.

Customer Service Executive Cover Letter Example

Below is a unique example of a cover letter for a customer service executive position:

Subject: Customer Service Executive Position Application

I am thrilled to apply for the Customer Service Executive role at [Company Name]. With over 15 years of experience in customer service, my dedication to fostering positive customer relations, combined with my leadership skills, make me a perfect fit for your team.

In my recent position as Customer Service Manager at [Previous Company Name], I led a team of 30 representatives, boosted customer satisfaction rates by 25% and reduced response time by 35%. I believe that my experience in improving customer service quality and team leadership will translate into similar success at [Company Name].

I look forward to discussing how my skills, experience, and passion for customer service excellence can benefit [Company Name].

Thank you for your consideration.

Size: 28 KB

Executive Cover Letter for Non-Profit Example

Here is an example of an executive cover letter specifically tailored for a non-profit organization :

Subject: Executive Director Position Application

I am excited to apply for the Executive Director position at [Non-Profit Organization’s Name]. My passion for service, coupled with more than 15 years of leadership in the non-profit sector, would make me a strong candidate for this role.

In my previous position as the Head of Operations at [Previous Non-Profit Organization], I led a team of 50 volunteers, raised over $1 million in funds annually, and implemented strategic plans that increased outreach by 60%.

I am deeply passionate about [Non-Profit Organization’s Mission] and look forward to potentially leading the team to achieve its goals.

Thank you for considering my application.

Best regards, [Your Name] [Your Contact Information]

Executive Cover Letter for Job Application Example

Here’s an example of a general executive cover letter for a job application :

Subject: Application for the Executive Position

I am writing to express my interest in the Executive position at [Company Name]. With over 20 years of experience in the [Industry Name] industry, I am well-equipped to drive growth and guide strategic decision-making.

In my previous role as Chief Operating Officer at [Previous Company], I managed a team of over 200 employees, increased operational efficiency by 45%, and led the company through a successful merger.

I believe that my leadership experience and industry knowledge make me an ideal candidate for the Executive role at [Company Name].

I look forward to potentially discussing my application further.

Sample Executive Cover Letter Example

For those who want a more generic executive cover letter, here is an example:

Subject: Interest in Executive Position

I’m writing to express my interest in the open executive position at [Company Name]. With over 15 years of experience in progressively senior roles, I bring a track record of effective leadership and strategic planning.

In my previous position at [Previous Company], I spearheaded initiatives that led to a 35% increase in annual revenue and a 25% reduction in operational costs.

I am excited about the opportunity to bring my unique blend of skills and experience to [Company Name] and help drive future success.

Size: 27 KB

Business Executive Cover Letter Example

Here’s an cover letter example for a business executive role:

Subject: Application for Business Executive Role

I am eager to apply for the Business Executive role at [Company Name]. With a decade of experience in the business sector, I have developed a knack for aligning business strategy with corporate objectives.

In my former role at [Previous Company], I initiated policies that increased profits by 20% and facilitated strategic partnerships that expanded our market reach.

My extensive experience in strategic planning and team leadership make me an ideal fit for the Business Executive role at [Company Name].

Professional Executive Cover Letter Example

For those seeking to present a professional image, consider this professional cover letter :

Subject: Candidacy for Executive Role

As a professional with over 20 years of experience in the [Industry Name] sector, I bring a wealth of knowledge and a track record of success to the table. I am excited about the opportunity to apply for the Executive role at [Company Name].

In my current role at [Current Company], I have overseen a 30% increase in productivity through the implementation of new processes, leading to a significant improvement in our bottom line.

I am confident that my proven leadership skills and commitment to excellence will make me a valuable addition to the [Company Name] team.

Best, [Your Name] [Your Contact Information]

Human Resource Executive Cover Letter Example

An cover letter example for Human Resource Executive position can look like this:

Subject: Application for Human Resource Executive Position

I’m excited to submit my application for the Human Resource Executive role at [Company Name]. With a passion for people management and a decade of experience in HR, I have honed my ability to align HR strategies with business goals.

At [Previous Company], I initiated programs that improved employee satisfaction by 40% and reduced turnover by 30%. I have also successfully led teams through major transitions and mergers.

I am eager to bring my expertise in HR management to [Company Name], driving effective strategies that will lead to high-performing teams.

Kind regards, [Your Name] [Your Contact Information]

Account Executive Cover Letter Example

For those targeting an Account Executive role, consider this:

Subject: Interest in Account Executive Position

I am writing to apply for the Account Executive role at [Company Name]. With a proven track record in sales and account management, I am adept at building and maintaining strong relationships with clients.

At [Previous Company], I consistently exceeded sales targets and expanded our client base by 25%. My experience in negotiation, strategic planning, and team leadership has equipped me to excel in this role.

I am excited about the opportunity to contribute my skills and experiences to [Company Name], and look forward to discussing my application further.

Director Cover Letter Example

For those seeking a Director role, consider this example:

Subject: Application for Director Position

I am thrilled to apply for the Director position at [Company Name]. As a seasoned leader with over 20 years of experience, I have developed a strategic approach to driving business results and leading high-performing teams.

In my current role as Director at [Current Company], I have overseen successful initiatives that resulted in a 40% increase in annual revenue and an improvement in team productivity by 35%.

I am eager to bring my leadership skills and strategic vision to [Company Name], driving further growth and success.

CEO Cover Letter Example

An ideal cover letter for a CEO position might look like this:

Subject: Application for the CEO Position

Dear [Chairman’s Name],

As an accomplished leader with a history of driving growth, I’m excited to submit my application for the CEO position at [Company Name]. With over 15 years of C-suite experience, I am skilled in steering businesses towards profitability and market dominance.

In my last role as CEO at [Previous Company], I spearheaded a strategy that increased revenue by 50% and improved operational efficiency by 30%. My strong expertise in strategic planning, business development, and leadership has led to consistent success.

I look forward to the possibility of leading [Company Name] to new heights and would be delighted to discuss my qualifications further.

Creative Executive Cover Letter Example

A cover letter for a Creative Executive position could read:

Subject: Application for Creative Executive Position

I am delighted to apply for the Creative Executive position at [Company Name]. As an experienced creative professional with a flair for innovative ideas, I have a history of crafting compelling campaigns that captivate audiences and drive growth.

During my tenure at [Previous Company], I led a creative team to produce an award-winning campaign that increased brand visibility by 60%. I possess a unique blend of creativity, strategic thinking, and leadership skills, making me an excellent fit for this role.

I am excited about the opportunity to bring my creative expertise to [Company Name] and contribute to your future success.

Warm Regards, [Your Name] [Your Contact Information]

Manager Cover Letter Example

An effective cover letter for a Manager position might read:

Subject: Application for Manager Position

I am excited to apply for the Manager role at [Company Name]. With a strong background in management and a proven record of team leadership, I am confident in my ability to drive performance and success.

In my previous role as Manager at [Previous Company], I successfully led a team of 20 employees, achieving a 35% increase in productivity and a significant improvement in employee morale.

I am keen to bring my leadership skills and passion for success to [Company Name] and contribute to your team’s excellence.

Best wishes, [Your Name] [Your Contact Information]

Executive Cover Letter for Leadership Position Example

For a leadership position, an executive cover letter may look like:

Subject: Application for Leadership Position

As an experienced executive with a passion for leadership, I am excited to apply for the [Leadership Position] at [Company Name]. My track record of inspiring teams and driving operational excellence makes me a strong fit for this role.

In my previous role as [Previous Position] at [Previous Company], I led a department of 50 employees and orchestrated a strategy that improved efficiency by 40%. I am keen to bring my leadership skills, strategic vision, and operational acumen to [Company Name].

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to the leadership of [Company Name].

CIO Cover Letter Example

A compelling cover letter for a CIO position could read:

Subject: Application for CIO Position

With a robust background in IT leadership and a passion for technological innovation, I am thrilled to apply for the CIO position at [Company Name]. My expertise in driving IT strategies that align with business goals makes me an excellent fit for this role.

At [Previous Company], as CIO, I led the successful implementation of a cloud migration strategy that improved system reliability by 70% and reduced IT costs by 30%. I am excited about the possibility of leveraging my IT leadership skills and strategic vision to drive technological excellence at [Company Name].

Thank you for considering my application. I would be delighted to further discuss my qualifications for the CIO role.

Executive Cover Letter for Resume Example

An executive cover letter for a resume might look like this:

Subject: Executive Application

As a seasoned executive with a knack for driving business growth, I am excited to submit my application for the executive position at [Company Name]. My extensive experience in strategic planning, team leadership, and operational management uniquely positions me for this role.

In my previous role as an executive at [Previous Company], I devised and implemented strategies that boosted revenue by 45% and increased operational efficiency. I am eager to bring my strategic acumen and leadership skills to [Company Name] to contribute to your continued success.

Thank you for considering my application. I look forward to the possibility of further discussing my suitability for this role.

Financial Executive Cover Letter Example

A compelling financial executive cover letter might look like this:

Subject: Application for Financial Executive Position

With a solid background in financial management and a passion for business growth, I am excited to apply for the Financial Executive position at [Company Name]. My expertise in strategic financial planning and performance optimization makes me a strong fit for this role.

At [Previous Company], as CFO, I led a comprehensive financial restructuring that increased profitability by 25% and enhanced the fiscal stability of the organization. I am excited to leverage my financial leadership skills and strategic vision to drive financial excellence at [Company Name].

Thank you for considering my application. I am eager to further discuss how my qualifications can contribute to the financial success of [Company Name].

Administration Cover Letter Example

A persuasive Administration Cover Letter could read:

Subject: Application for Administration Position

As an accomplished administration executive, I am excited to submit my application for the Administrative Executive position at [Company Name]. My extensive experience in operational administration, team management, and strategic planning uniquely qualifies me for this role.

During my tenure as an Administrative Executive at [Previous Company], I successfully led a team of 30 employees and streamlined administrative processes, leading to a 20% improvement in operational efficiency. I am eager to bring my administrative acumen and leadership skills to [Company Name] to contribute to your continued operational success.

Thank you for considering my application. I look forward to the possibility of discussing my suitability for this role further.

Short Executive Cover Letter Example

A concise yet impactful cover letter for executive could look like this:

Subject: Application for Executive Position

With a robust background in executive leadership, I’m thrilled to apply for the Executive position at [Company Name]. My experience in driving business growth and operational excellence makes me a strong fit for this role.

At [Previous Company], I spearheaded initiatives that boosted profitability by 35%. I’m excited to bring my leadership skills and strategic vision to [Company Name] to contribute to your ongoing success.

Thank you for considering my application. I look forward to discussing my qualifications further.

How do you Write an Executive Cover Letter?

Writing an executive cover letter is a strategic task that requires careful attention to detail and a solid understanding of the role and company to which you’re applying. Here is a step-by-step guide to assist you:

1. Research the Company: Understanding the company’s culture, values, and current projects can help you tailor your cover letter to their specific needs and objectives.

2. Address the Hiring Manager Directly: If possible, find out the name of the hiring manager and address them directly in your cover letter. It demonstrates that you took the time to research.

3. Start with a Strong Introduction: Your introduction should immediately grab the reader’s attention and clearly state the position for which you’re applying.

4. Highlight Relevant Experience and Achievements: Mention your past roles, responsibilities, and accomplishments that are most relevant to the job description. Use quantifiable results where possible.

5. Express Your Enthusiasm: Show enthusiasm for the role and the company. Explain why you are particularly interested in this role at this company.

6. End with a Strong Closing Statement: Reiterate your interest in the role and the unique value you can bring to the company. Encourage further discussion and indicate your availability for an interview.

7. Professional Sign Off: Finish your letter with a professional sign off, like “Sincerely” or “Best,” followed by your name and contact information.

Tips for Executive Cover Letter

When crafting an executive cover letter, keep the following tips in mind to ensure it stands out:

1. Be Concise: An executive cover letter should be clear and concise. Aim for about one page in length.

2. Showcase Your Leadership Skills: Highlight your experience leading teams, managing projects, and driving strategic initiatives.

3. Quantify Your Achievements: Where possible, provide measurable evidence of your success in previous roles.

4. Tailor Your Letter to the Role: Customize your letter to each role to which you apply. Use the job description as a guide for what to include.

5. Proofread Thoroughly: Ensure your cover letter is free from spelling and grammatical errors. Consider asking a friend or mentor to review it.

Crafting a compelling executive cover letter requires careful attention to detail, strong writing skills, and a solid understanding of the role and company to which you’re applying. With the right approach, you can create a letter that stands out and showcases your unique qualifications and achievements.

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Write a cover letter for a college student applying for an internship at an educational technology company

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5 Cover Letter Examples For Executives

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Last updated: May 2nd, 2024

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If you’re not 100% sure whether writing a cover letter is worth your time, here’s some food for thought. 83% of recruiters say that, although not necessary, a compelling cover letter allows you to showcase your commercial value.

In fact, not only do most hiring managers find cover letters crucial to their hiring decisions, as many as 64% of HR professionals will interview a candidate based on a strong cover letter – even if they think their resume isn’t strong enough.

With this in mind, I will show you how to write a cover letter that helps you stand out in a crowded job market and amplifies your value to your potential employer.

The Basics Of A Great Cover Letter.

Your cover letter has to be both concise and compelling. The ideal length is between 250-350 words and at most, a page. And yes, you need to tailor it for every role that you apply for.

Keep the design and format simple and in sync with your resume (related: best executive resume writers to help you succeed ). This will reinforce your personal brand and help hiring managers recognise your application.

Include your name, title, email address and mobile phone number. Don’t worry about a physical address or a landline.

Also, avoid using generic salutations such as ‘To whom it may concern’. Use the name of the recruiter or hiring manager – or simply delete the salutation if a name isn’t listed in the job ad.

Finally, include the role you are applying for. (Pro tip: there is no need to say where you originally saw the job listing – this is all tracked online).

The Structure Of An Effective Cover Letter.

A well-written cover letter is typically comprised of three or four paragraphs.

The first paragraph must capture the attention of a hiring manager . Ideally, it is where you combine your skills and experience in a way that demonstrates how you can solve a specific business problem.

Refer back to the job ad – what is the role’s overarching mandate? How can you help the employer achieve this mandate?

For example:

‘I am an executive leader with 20+ years’ experience delivering rapid profitability uplifts in challenged markets. With a background in business development and operations, I optimise P&L outcomes by meeting ambitious revenue targets whilst maximising efficiencies through robust operational discipline.’

The middle paragraph expands on the first paragraph, confirming your suitability for the role.

If you’re a manager, a team leader or an executive, this should include your unique approach to leadership and how this contributes to business success.

‘Passionate about data, I bring a track record establishing reporting frameworks that provide transparency over performance and enhance decision-making. Never content with the status quo, I build cultures of innovation where teams can ideate and test new ideas, helping businesses stay ahead of the curve.’

Next, it’s time to prove that you are a strong candidate for the role by listing 5 of your most notable achievements. These should directly align with the role you are applying for and offer tangible evidence of your capabilities.

‘Proven success in business transformation, e.g. leading a turnaround of XYZ from a loss to a $2M profit through product innovation, creating new revenue streams in mature markets.’

‘Champions data & analytics to enhance decision-making, demonstrated by deploying data visualisation software to provide real-time analytics for executives and board members.’

Finally, wrap up your cover letter by including any relevant qualifications, and thank the hiring manager for the opportunity.

Maximise The Impact Of Your Cover Letter.

To create a cover letter that pump up your value even more, follow the following tips and tricks.

Make it personal but professional.

A good cover letter provides a mixture of your personality and your USP. Storytelling is still one of the best ways to capture the attention of a busy recruiter.

If you have a unique story relevant to the role that you are applying for, do your best to subtly weave it in. But remember, it needs to be sincere and authentic.

Prove you’ve done your research.

Demonstrate that you’re serious about the role. Take the time to understand the employer’s current challenges, then subtly tailor the content of your cover letter to your discoveries.

Don’t make it all about you.

Although a cover letter is a marketing exercise, it is not a place to demonstrate how great you are. Instead, it is a tool you use to highlight what you can do for the employer within the context of the role.

Be explicit in how your skills and experience can help the company achieve its objectives, and you will attract the right kind of attention.

Don’t rehash your resume.

A cover letter should complement, not parrot your resume. To avoid repeating the same information in two places, create a narrative that brings your professional story to life in a succinct, yet compelling way.

That’s all for today, folks. Go unleash your amazing cover letters on the world, and all the best in your job search.

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Sales Executive cover letter examples

You’re persuasive and confident, and you could sell wood to a forest. So why does selling yourself on your cover letter feel so hard?

Well, don’t feel bad, we all feel the pressure when a job is on the line, so let us give you a little guidance.

Below, we’ll show you how to highlight your impressive skill set and experience in the industry. We’ll also share some sales executive cover letter examples to get you started.

CV templates 

Sales Executive cover letter example 1

Sales Executive cover letter example 2

Sales Executive cover letter example 3

These 3 Sales Executive cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Sales Executive cover letter

Here’s a simple process to write your own interview-winning cover letter.

Write your cover letter in the body of an email/message

When writing your Sales Executive cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

To start building rapport with the recruiter or hiring manager right away, lead with a friendly greeting.

Try to strike a balance between professional and personable.

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Stay away from old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies – they can come across as cold and robotic.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try to uncover it via these methods.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of Sales Executive with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Sales Executive cover letter

Your Sales Executive cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Sales Executive cover letter templates

Copy and paste these Sales Executive cover letter templates to get a head start on your own.

I hope you’re well. I am writing to apply for the Entry-Level Sales Executive position at Q-Tech Solutions. With a bachelor’s degree in business and a passion for building strong client relationships, I am confident in my ability to contribute to the company’s sales growth.

During my studies at the London School of Economics, I have actively participated in sales-focused projects and honed my persuasion and negotiation skills through participation and leadership of the entrepreneurship society. I have excelled academically in my cohort with a predicted 1st class degree and my thesis being awarded the Stanley Award for business innovation. As a Sales Intern at leading multinational technology, Samsung, I exceeded my monthly sales targets by 15% through effective cold-calling and lead generation. Additionally, I developed strong communication skills by engaging with customers at 25 in person events, resulting in a 25% increase in client satisfaction from the company average.

I am eager to apply my proactive and goal-oriented approach to drive revenue growth at ProsperTech Solutions. I am available for an interview at your earliest convenience to discuss how my dedication and skills can contribute to the success of your sales team.

Kind regards,

Darcy Kleiner

Hey Charlotte,

I hope you and the team are well. With over 17 years of successful experience in sales, I am thrilled to apply for the Sales Executive position at Baso Furnishings and believe I would be a good fit for the role.

In my current position at Ikea, I am responsible for securing new merchant accounts, regularly exceeding company sales metrics and recently acquiring a three-year contract with a new French department store worth £650K per annum. My expertise in conducting B2B and B2C outbound sales, both domestically and internationally, has contributed to the growth of established and start-up furniture manufacturers and designers.

I have a proven track record of effectively overcoming customer objections, assessing individual needs, and recommending suitable products and services demonstrated by two promotions in one year at Feather Ltd. Moreover, I possess the Certified Professional Sales Person (NASP) certification, which underscores my dedication to excellence in sales.

I am excited about the opportunity to contribute my expertise and passion for sales to the team at Baso and I am available for an interview at your earliest convenience.

Good afternoon, Ann-Marie

I hope this email finds you well. I writing to apply for the Senior Sales Executive position at Santech. With a successful 17+ year career in B2B outbound sales for leading technology companies, I possess the strategic acumen and proven track record to drive revenue growth and secure high-value contracts.

As a Sales Executive at ShopGo, I consistently acquire new commercial clients and achieve revenue milestones through skilful negotiations and product. By conducting in-person meetings with domestic and international clients, I establish strong relationships and facilitate successful contract closures. Moreover, my ability to accurately forecast clients’ transaction volumes supported by an MSc in Data Analytics has ensured optimised margins and minimised waste. During my tenure at Block One, I developed a customer contact procedure flow chart, resulting in an 18% increase in conversion rates and a significant reduction in client mix-up errors. My proficiency in leveraging sales intelligence tools and CRM software enabled me to build and maintain large sales pipelines and consistently exceed performance metrics.

I am thrilled about the opportunity to contribute my expertise to Santech’s continued success. I am available for an interview at your earliest convenience and look forward to hearing from you.

Ciaran Connelly

Writing an impressive cover letter is a crucial step in landing a Sales Executive job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

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A general cover letter example can serve as a great starting point for your application. If you’re feeling stuck, check out this copyable cover letter sample that you can copy and paste to modify for your own experience. You can also change the cover letter template at any time.

Dear Mr. North,

My experience of managing teams through change has taught me that if you put people first, everything else will fall into place. I led a team through a turbulent 18 months of downsizing at Labsworth, while a blistering period of growth at Pine Inc. provided an entirely different experience. No matter what the trajectory of the company is, there are lessons to be learned. Upon the completion of my MBA last year, I understood that I wanted to pursue a management role with an international dimension. I have never used my native Spanish in a business context and feel that your expansion into South America will allow me to employ my change management skills in a cultural setting that is familiar to me. In a start-up, it is important to employ people with both operational and commercial expertise. I have negotiated contracts worth $9.5m, improved delivery efficiencies by 12%, redesigned warehouse packing flows, overseen staff disputes, and driven profitability to industry-leading levels. In my last year at Pine, I spearheaded three initiatives to improve the net profit from 5.2% to 6.1%. Profits improve when everything is considered. I believe in letting my teams dictate the direction of their development. I have experience working with HR to design training modules, something that is particularly useful in a start-up. I enjoy the creativity and challenge of working out how to get the most out of a diverse set of professionals. 60% of my former team have enjoyed promotions over the past five years.

I cannot wait to find out more about your international expansion plans and hope that I am well-placed to assist.

Lara Fernandez

Our best sample cover letters

Check out our most popular cover letter samples below.

Internship cover letter example 

Use this Internship cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Internship positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Accounting cover letter example 

Use this Accounting cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Accounting positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Graduate cover letter example

You’re a newly minted college graduate. After years of hard work, you have your diploma in hand and are ready to leap into the workforce. Congratulations! It’s time to get your job applications in order, but it can be a daunting task. Relax! Our graduate cover letter example and writing guide will make it easier to apply for your 2024 dream job.

Administrative assistant cover letter example

Use this Administrative Assistant cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Administrative Assistant positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Teacher cover letter example

You know how to introduce yourself on parent-teacher nights, but how best to introduce yourself to the principal when you want a new job? The guide below will show you how to write an A+ teacher cover letter that makes the grade.

Nursing cover letter example

If you're empathetic, practical, and caring, the world of nursing is calling your name. Here's how to write a nurse cover letter that will turn the hiring manager's head.

Software engineer cover letter example

Use this Software Engineer cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Software Engineer positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Perfect cover letter structure

The perfect cover letter should have a clear and organized structure to make sure it highlights why you’re the right candidate for the job. Here’s what you should include to impress employers and increase your chances of landing the interview:

• Header: The cover letter header is the space at the top, or sometimes the side, of your cover letter that contains your name, contact information, and any relevant links. The header serves a vital role in identifying your cover letter and helping to create an attractive presentation.
• Greeting: The greeting of the cover letter is the way you address the person who will be reading it. We recommend using the hiring manager’s name whenever possible to establish a friendly, yet professional tone.
• Introduction: The introduction consists of the opening lines of your cover letter that serve to grab the hiring manager’s attention and encourage them to read the rest of your cover letter. The introduction should also include the company name and the role for which you are applying.
• Body (middle part): The body paragraphs are the middle part of your cover letter that give you the space and flexibility to discuss your accomplishments and key qualifications for the role.
• Conclusion & sign off: The conclusion is the final sentence of the cover letter that generally includes a call to action. This sentence expresses your enthusiasm for the job and politely encourages the hiring manager to schedule an interview.

You can also view our full guide on how to write a cover letter.

What makes a good cover letter example

A good cover letter example contains a combination of factors that work together to present you as the best possible candidate for the role. Remember that a cover letter sample is a starting point and should always be customized for your specific experience and the job you are applying to. In general, here are a few things to pay attention to that will make your cover letter stand out from the rest:

• The right template : An attractive cover letter is more likely to be noticed by employers. The best cover letter template is one that combines your own professional personality with the brand and image of the company you’re applying to. Our adaptable cover letter sample can serve as a reference when creating your header.
• Proper formatting : The right formatting makes your cover letter easier to read, and in turn, keeps the hiring manager interested for longer. Here are a few do’s and don’ts for great cover letter formatting .
• Keep a balance of white space to text
• Use paragraph breaks and proper punctuation
• Create an attractive header at the top of the page
• Adjust the margins to cram in more text
• Go overboard with flashy colors unless appropriate in your industry
• Forget to proofread for spelling and grammar mistakes
• A customized greeting : Your cover letter greeting should use the hiring manager’s name whenever possible. If you can’t find the name of a specific person, make sure to customize the greeting for the company or team.
• A professional email address : Your email address should be a combination of your first and last name (with numbers if you have a common name). Unprofessional email addresses are a big mistake.
• Clear structure : Even though a cover letter is one of the more freeform parts of your application, it should still appear organized. Use the sections of our cover letter example above as a model for your own.
• Detailed examples : The writing of your cover letter should give concrete examples of your skills, qualifications, and accomplishments. Make sure to use numbers and statistics whenever possible.

Cover letter examples FAQs

What to write in a cover letter.

Your cover letter is an opportunity to expand on the skills and experiences described in your resume. Instead of simply repeating what’s written there, make sure to add new details and examples that are relevant for the role and will encourage the hiring manager to contact you for an interview. 

How do you start a cover letter?

There are plenty of ways to start a cover letter , including with an anecdote, a statement about your skills or passion, or your connection to the company. Check out our adaptable cover letter samples for more ideas to get you started writing your own cover letter.

What are 3 things you should include in a cover letter?

Three things that should always be included in a cover letter are:

• Your name and contact information
• The hiring manager’s name
• The name of the company and the role you for which you’re applying

How long should a cover letter be?

Ideally, a cover letter's length should be between 250-400 words. A shorter cover letter may not be able to capture your skills, while a longer one may become tiresome to read. A cover letter should always fit on one page. See our adaptable cover letter examples for details.

What are common cover letter phrases?

Every cover letter should be unique but a few phrases you may find useful are:

• I am excited to apply to the role of (Job Title) at (Company Name).
• I am looking forward to the possibility of an interview.
• Feel free to contact me by phone or email at (Your Phone Number) or (Email Address).
• Sincerely, (Your Name)

What words should not be used in a cover letter?

We recommend avoiding “ To Whom It May Concern ” as it sounds impersonal and outdated. You should also avoid any language that sounds cold, arrogant, or entitled. Our cover letter samples can serve as an example of the right tone to use.

What does an employer look for in a cover letter?

Employers use cover letters to gauge whether you’re truly interested in the position and if you’ve understood the requirements. Make sure to consult the job description before writing your cover letter.

What is a simple example of a cover letter?

If you’re looking for a simple example of a cover letter, you’ve come to the right place! Here are some of our favorite simple cover letter samples:

Student cover letter example

Use this Student cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Student positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Driver cover letter example

A driver cover letter goes far deeper than the mechanics of the job. Share the personality that makes you great at what you do.

Customer service representative cover letter example

Use this Customer Service Representative cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Customer Service Representative positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

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