Lego Change Management Case Study. Lego, the Danish company known for its colorful plastic bricks, has been a beloved toy brand for over eight decades. However, in the late 90s and early 2000s, Lego experienced a significant decline in sales and profitability due to poor decision-making and failure to adapt to the changing market. To address ...
Lego Case Study: The Lego Group Competitive Advantage & Strategy
Looking for a Lego case study? 🔎 Read our Lego case analysis example to learn about the Lego Group change management, its competitive advantage and more!
The Astonishing Turnaround of LEGO: A Strategic Thinking Case Study
This LEGO case study is a perfect example of why the ability to think strategically is crucial in the world of business. Want to keep honing your strategic thinking skills?
Innovating in existing markets: 3 lessons from LEGO
LEGO's brick-by-brick approach LEGO was a small family business that grew steadily until the management reins were handed off in the late 1970s to the grandson of the founder and newly minted MBA, Kjeld Kirk Kristiansen, who quickly unleashed a wave of innovation.
Digital Transformation Strategy: The LEGO Case
Linking Strategy to Innovation: The LEGO Case This case study focuses on the concepts of sustainable growth and digital transformation to
PDF A turnaround case study: How Lego rebuilt and became the top toymaker
Lego is an exemplary case for a classic turnaround that put the company in an even better position in the future. In the past, Lego's sales increased steadily over the years, however, in the 90s they showed signs of struggle and they reported their first-ever loss in the history of the company. What followed was a turbulent ride for the toymaker. After several attempts that failed, Lego ...
LEGO: A Case Study in Innovation and Success
The Lego case study serves as a powerful reminder that even the most iconic and successful brands must be willing to evolve and adapt to the ever-changing market landscape.
LibGuides: Strategic Management Research: Case Study: Lego
Reading. Mainwaring, 2016, "How Lego Rebuilt Itself As A Purposeful And Sustainable Brand''. Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria. Customising and deploying roadmapping in an organisational setting: The LEGO Group experience. Customers becoming creators: how firms leverage technology and ...
LEGO
Abstract LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.
LEGO: A Game of Tensions and Paradoxes
The case presents the strategic dilemma faced by the company's leaders, especially Jorgen Vig Knudstorp, Executive Chairman of the LEGO Brand Group. In 2021, Niels Christiansen (CEO of the LEGO Group) was celebrating the financial results that the LEGO Group had obtained the previous year, a period in which they achieved the highest sales peak in the company's history, despite the complexity ...
The LEGO Group leadership playground: Energizing everybody every day (A)
Case A describes the process that the LEGO Group used to create what they called The Leadership Playground and bring it to life in the company.
HBS Cases: LEGO
LEGO toys have captivated children and their parents for 80 years. But managing the enterprise has not always been fun and games. Professor Stefan H. Thomke explains the lessons behind a new case on the company.
Innovation at the LEGO Group (A)
The case tells the story of a company where innovation is tremendously important, but not working well. In 2003, the LEGO Group had a number of positive attributes: it had a well-respected brand with some very good toy lines.
Transforming the LEGO Group for the Digital Economy
The goal of the new transformation is "to become a digital company." Although the company already looked digital in 2016, management felt it had not become digital—in its products and processes. This case describes the LEGO Group's journey to become a successful digital company.
Aligning Values to CSR: A LEGO Case Study
LEGO's mission is to "inspire and develop the builders of tomorrow," which is guided by values like imagination, creativity, fun, learning, caring, and quality. Having a well-articulated mission and set of values gives LEGO the ability to assess what sort of commitments it can and should make as a brand. In this case, LEGO has made four ...
LEGO Case Study: How to revitalize a beloved brand
LEGO Case Study: Learning from the revitalization of a beloved brand through core focus, market expansion, and digital marketing.
ERM at the LEGO Group: Explicit Management of Strategic Risks
This case study shows how the LEGO Group's strategic risk management processes—and its devotion to maintaining a high level of risk intelligence among business unit professionals—lets the organization consider shareholder value as well as risk prevention and mitigation. The explicit management of strategic risks helps the company to avoid value erosion, as well as drive value creation.
LEGO Group Start Paper (docx)
Management document from St. Petersburg College, 1 page, Sara Thornley MAN 3503 08/15/2024 Module 1: Individual Case Study - Lego Group 1. Summarize in your own words a definition of strategic risk and strategic risk management. 2. Explain the Lego Group's two strategies. Lego Group has two strategies, includin
Strategic management in Saint Petersburg
This study aims to understand their strategic planning processes; to identify the community's current engagements in strategic management and how the actors utilize operational tools such as SWOT analysis or the inspection of goals and mission statements within the organizations.
PDF Strategic management in Saint
A case study of organizations and individual professionals on a journey to define their mission Vilja Byström Master's Thesis Russian Studies Faculty of Arts
(PDF) Strategic management in Saint Petersburg's contemporary dance
This study aims to understand their strategic planning processes; to identify the community's current engagements in strategic management and how the actors utilize operational tools such as SWOT analysis or the inspection of goals and mission statements within the organizations.
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Lego Change Management Case Study. Lego, the Danish company known for its colorful plastic bricks, has been a beloved toy brand for over eight decades. However, in the late 90s and early 2000s, Lego experienced a significant decline in sales and profitability due to poor decision-making and failure to adapt to the changing market. To address ...
Looking for a Lego case study? 🔎 Read our Lego case analysis example to learn about the Lego Group change management, its competitive advantage and more!
This LEGO case study is a perfect example of why the ability to think strategically is crucial in the world of business. Want to keep honing your strategic thinking skills?
LEGO's brick-by-brick approach LEGO was a small family business that grew steadily until the management reins were handed off in the late 1970s to the grandson of the founder and newly minted MBA, Kjeld Kirk Kristiansen, who quickly unleashed a wave of innovation.
Linking Strategy to Innovation: The LEGO Case This case study focuses on the concepts of sustainable growth and digital transformation to
Lego is an exemplary case for a classic turnaround that put the company in an even better position in the future. In the past, Lego's sales increased steadily over the years, however, in the 90s they showed signs of struggle and they reported their first-ever loss in the history of the company. What followed was a turbulent ride for the toymaker. After several attempts that failed, Lego ...
The Lego case study serves as a powerful reminder that even the most iconic and successful brands must be willing to evolve and adapt to the ever-changing market landscape.
Reading. Mainwaring, 2016, "How Lego Rebuilt Itself As A Purposeful And Sustainable Brand''. Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria. Customising and deploying roadmapping in an organisational setting: The LEGO Group experience. Customers becoming creators: how firms leverage technology and ...
Abstract LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.
The case presents the strategic dilemma faced by the company's leaders, especially Jorgen Vig Knudstorp, Executive Chairman of the LEGO Brand Group. In 2021, Niels Christiansen (CEO of the LEGO Group) was celebrating the financial results that the LEGO Group had obtained the previous year, a period in which they achieved the highest sales peak in the company's history, despite the complexity ...
Case A describes the process that the LEGO Group used to create what they called The Leadership Playground and bring it to life in the company.
LEGO toys have captivated children and their parents for 80 years. But managing the enterprise has not always been fun and games. Professor Stefan H. Thomke explains the lessons behind a new case on the company.
The case tells the story of a company where innovation is tremendously important, but not working well. In 2003, the LEGO Group had a number of positive attributes: it had a well-respected brand with some very good toy lines.
The goal of the new transformation is "to become a digital company." Although the company already looked digital in 2016, management felt it had not become digital—in its products and processes. This case describes the LEGO Group's journey to become a successful digital company.
LEGO's mission is to "inspire and develop the builders of tomorrow," which is guided by values like imagination, creativity, fun, learning, caring, and quality. Having a well-articulated mission and set of values gives LEGO the ability to assess what sort of commitments it can and should make as a brand. In this case, LEGO has made four ...
LEGO Case Study: Learning from the revitalization of a beloved brand through core focus, market expansion, and digital marketing.
This case study shows how the LEGO Group's strategic risk management processes—and its devotion to maintaining a high level of risk intelligence among business unit professionals—lets the organization consider shareholder value as well as risk prevention and mitigation. The explicit management of strategic risks helps the company to avoid value erosion, as well as drive value creation.
Management document from St. Petersburg College, 1 page, Sara Thornley MAN 3503 08/15/2024 Module 1: Individual Case Study - Lego Group 1. Summarize in your own words a definition of strategic risk and strategic risk management. 2. Explain the Lego Group's two strategies. Lego Group has two strategies, includin
This study aims to understand their strategic planning processes; to identify the community's current engagements in strategic management and how the actors utilize operational tools such as SWOT analysis or the inspection of goals and mission statements within the organizations.
A case study of organizations and individual professionals on a journey to define their mission Vilja Byström Master's Thesis Russian Studies Faculty of Arts
This study aims to understand their strategic planning processes; to identify the community's current engagements in strategic management and how the actors utilize operational tools such as SWOT analysis or the inspection of goals and mission statements within the organizations.