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A case study of Yahoo

Profile image of Dr. Joseph  Aluya, PhD (D.B.A.)

Significantly, the research question was why did Microsoft offered to acquire Yahoo for $40.8 billion? And why are other companies envious of Yahoo fragmentation and continuous innovation through the use of TSHs, SWOT, PESTEL and other business modular changes? How were TSHs, SWOT, and PESTEL ensconced in Yahoo paradigmatical deft leadership style? Read more here at http://www.jofdt.com/product/a-case-study-of-yahoo/

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yahoo 2009 case study

Barnes v. Yahoo!, Inc.

Brief fact summary..

Barnes filed suit against Yahoo!, Inc. after Yahoo failed to remove compromising content posted of Barnes by her ex-boyfriend on a website run by Yahoo.

Synopsis of Rule of Law.

Internet service providers and web site hosts cannot be held liable for republishing false statements made by third parties.

Cecilia Barnes’ ex-boyfriend created a fake online profile for her on a website run by Yahoo!, Inc. The profile claiming to be Barnes included nude photos of her, along with Barnes’ work address, phone number, and email address. Although Yahoo’s director of communications assured Barnes that the content would be removed following requests by Barnes, months later Yahoo’s promise remained unfulfilled and Barnes filed suit against Yahoo, Inc. claiming negligent provision of services and promissory estoppel. The federal district court dismissed Barnes’ claims and Barnes appealed.

Whether internet service providers or web site hosts can be held liable for republishing statements, whether true or not, made by third parties?

Yes. Affirmed in part, reversed in part. The district court’s dismissal of the negligence claim is affirmed, while the dismissal of the promissory estoppel claim is reversed.

Discussion.

The Communications Decency Act, 47 U.S.C. §230(c)(1), precludes an internet service provider from being treated as a publisher for information provided by a third party. Negligent provision of services provides that a person (or company) who provides services to protect another person or their property, that person could be held liable for any harm resulting from the person’s failure to exercise reasonable care in protecting the consumer in that service or any harm that results from providing that service. The services that Barnes claims that Yahoo is required to provide is to remove information from a website, which is characteristic of publishers, precluding Yahoo’s liability under 47 U.S.C. §230(c)(1). Yahoo can be held liable under the promissory estoppel claim, however, because Yahoo made a promise to take down the provocative material and a promise is not protected under 47 U.S.C. §230(c)(1).

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Toxic Leader Transition Mini Case Study: Yahoo! Inc. 2009-2012

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Yahoo! in China (A)

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About The Author

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Sandra J. Sucher

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News | Crime

Met Police log 1,000 female genital mutilation reports over 10 years but only two lead to convictions

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More than 1,000 reports of female genital mutilation ( FGM ) have been logged by the Metropolitan Police over the last decade - but just two have resulted in criminal convictions.

New data released by mayor Sadiq Khan’s office has revealed that some 1,069 reports relating to the crime were submitted to the Met between January 2015 and July this year.

But in only two of the cases has the perpetrator been brought to justice, partly due to the difficulty of pursuing a crime which may have taken place several years ago and often in another country.

The data appears to show a substantial rise in reports this year compared with last, with 121 offences logged between January 1 and July 10 this year. This is up from the 78 reports received in the whole of 2023 - though City Hall cautioned that “direct comparisons cannot be made” due to the adoption of a new crime recording system by the Met in February this year.

The mayor’s team added that the figures were “not necessarily offences that have taken place but are crime reports in which a safeguard flag has been applied to either highlight specialist support is needed, manage a risk by raising it with partnership agencies, or to raise a potential connection between a crime or an incident that might have occurred”.

In February this year, for the first time in the Met’s history, officers were able to secure justice for an FGM victim where the crime occurred abroad .

“This was a complex and sensitive case that came to light after the victim confided in a teacher almost 12 years ago,” the mayor’s office said. “The defendant was sentenced at the Old Bailey Crown Court to seven years’ imprisonment.”

That case was only the second time in UK history that somebody had been convicted of FGM since it became illegal in 1985. The first was in February 2019, when the mother of a three-year-old victim was sentenced to 11 years for FGM offences.

The data on the issue was requested by Unmesh Desai, a Labour member of the London Assembly .

He said: “FGM is a form of misogynistic violence that has no place in London in the 21st century. Those who perpetrate it should face consequences for their actions - regardless of when or where it was carried out.

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“We know that there are challenges to this - often the violence happened several years ago or was done overseas. However, there are times when police can and do prosecute other forms of violence against women that happened a long time ago successfully, such as cases of childhood sexual exploitation.”

Naana Otoo-Oyortey, executive director of the Foundation for Women's Health Research and Development (FORWARD), said FGM “remains a hidden form of abuse, as such data on incidents in London cannot be routinely collected by the Met Police ”.

She added: “The 2015 FGM Serious Crimes Act introduced a duty on regulated professionals including healthcare, teachers and social care workers to report to the police known cases of FGM found in girls under 18 years.

“While these cases may often be historic cases of FGM, they aim to support those affected and protect girls within their families.

“However, because this data is not shared with FGM specialist support services, vulnerable girls at risk and their families are not adequately protected from FGM. This needs to be rectified to ensure maximum protection for girls.”

In a statement following the second ever conviction of the crime in February this year, Met detective superintendent Andy Furphy, whose team led the investigation, said: “Our mission is to prevent FGM from taking place, working with local communities and expert health partners to achieve this and safeguard vulnerable children.

“We know FGM can be a taboo subject, which is rarely discussed within families and communities – we must build trust with those impacted so we can protect victims. It’s not our job to judge and we will always remain sensitive and respectful.”

He added that he hoped the latest sentence would “act as a real deterrent to those who choose to harm children in this way” and that the Met will “use this result as an opportunity to continue to raise awareness of this topic, ensuring victims know that there is support and help out there”.

For Mr Desai, who represents the City of London, Tower Hamlets, Newham, and Barking and Dagenham at City Hall, the issue cannot be separated from the fact that “many women in London do not have trust or confidence in the police to deal with their cases properly - and these low rates of conviction do nothing to challenge that belief”.

Unmesh Desai, Labour AM for City and East London

The assembly member warned: “The Met, courts and justice system must do everything in their power to prosecute these cases so that we can make it clear: FGM has no place in London. This must include world-class victim care, helping FGM survivors through the criminal justice process.

“I am grateful to survivors and advocates who lend their voices to call for change. I want to see more done to raise awareness of FGM, particularly in schools.

“We know that victims of FGM can often be very young, so it is important that we make it clear to all young women that they should not be subject to it - and that there are places to turn to if they think their families, communities or partners expect it of them.”

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The Strategy Story

Yahoo! The story of strategic mistakes

Jerry Yang  and  David Filo  founded  Yahoo  in  January 1994 . Both of them were Stanford graduates. At first, they developed a website named “Jerry and David’s Guide to the World Wide Web”. It was simply a directory of other websites, organized in a hierarchy as a searchable index of pages.

yahoo 2009 case study

By April 1994, Jerry and David’s Guide to the World Wide Web was renamed  “Yahoo! “. The word  “YAHOO”  is an acronym for  “ Yet Another Hierarchically Organized Oracle “.  

Yahoo witnessed an enormous and rapid growth throughout the ’90s and diversified its business. It was poised to become a giant and a high profile company.

Yahoo provided a search engine and a directory for other websites in a time when people could only log into a website if they knew the website address. Else there was no way to search a website.

The company started making money from the advertising banners which was the first of its kind and started to grow rapidly. Yahoo went public  in April 1996 and its stock price rose by 600 percent within two years and by 1998, Yahoo was the most popular starting point for web users receiving 95 million page views per day.

Yahoo came up with a series of funny advertisements to popularize its search engine. Check this one out!!

Yahoo’s stock became investor’s darling during the dot.com bubble and once closed at an all-time high of $118.75 in 2000. Just after the dot.com bubble crash the stuck plunged to all time lowest (literrally) at $8.11.

yahoo 2009 case study

Despite the tremendous performance of Yahoo at its early stages, the company started bleeding in the late 2000s due to multiple factors. Here are the top 6 reasons which resulted in Yahoo’s downfall:

Wrong decisions: Yahoo refused to buy Google for 1 million dollars:

Back in 1998, two individuals, Larry Page and Sergei Brin (Google founders), offered to sell their little startup algorithm to Yahoo for $1 million. The algorithm was supposed to help the Yahoo search engine perform faster and enhance the experience of web search.

Yahoo turned down the offer mainly because it wanted its users to spend more time on Yahoo’s own platform and the other Yahoo content so that it can make more money from the advertising banners on the website.

Again, in 2002 Yahoo rejected an offer to buy Google for $5 billion when the CEO Terry Semel  refused the deal after months of negotiation. Yahoo offered to buy Google at $3 billion but Google was keen on getting $5 billion. So the deal could never happened. (Thank God!!)

Failing to buy Facebook : 

As if saying no to Google was not enough for Yahoo . According to the book called The Facebook Effect by David Kirkpatrick, Yahoo initially offered $1 billion to Facebook but later lowered it to $850 million. David writes that Facebook made its mind in 10 minutes to decline the offer. Although, some stories say that if the offer was submitted at $1.1 billion instead of $1 billion, the board of directors would’ve put pressure on Mark Zuckerberg to sell.

Unsuccessful acquisitions :

Even the successful acquisitions could not bring value to the organization. Yahoo acquired two companies in 1999 that are now ranked by Forbes as some of the  worst internet acquisitions  of all-time.

The first was a $4.58 billion deal for Geocities, a site that enabled users to build their own personal websites. While Geocities was a pioneer in this regard, it eventually  was shut down in 2009 after failing to deliver any value to Yahoo shareholders.

The second was the famous $5.7 billion deal for Broadcast.com, an online television site that was founded by Mark Cuban. Perhaps the idea was way ahead of its time and internet connections were too slow in 1999 to run this type of video content off the web..

Yahoo also bought Tumblr for $1.1 billion in 2013. Many Tumblr users were unhappy with this acquisition and started an online petition which got 170,000 signatures. Yahoo had to write down more than half of Tumblr by 2016 and ultimately sold it to Verizon.

Hiring wrong CEOs :

As experts say, Yahoo has repeatedly hired the wrong CEOs. None of the CEOs at Yahoo including Marissa Mayer had a “strategic vision” that could match what Eric Schmidt at Google brought. Some even blame Marissa Mayer entirely for the wrong decisions.

Lack of clear vision and a string of poor leaders :

It’s very clear from the strategic mistakes of Yahoo that its leadership lacked a clear vision and the overall purpose of the company. Meanwhile, Google and Microsoft were very clear about their strategic direction.

Yahoo was all over the place. During the research, people were asked to identify Yahoo with what first comes to their mind. Some said Mail , Some Media. Some said search. Clearly, Yahoo failed to create a niche for itself that its competitors successfully did.

Some former employees actually saw the slow demise of the company many years before it actually happened as they could see the bureaucratic culture with too much focus on advertising.

It became very difficult to get both investment and alignment. If you built a new product and the home page didn’t want to feature it, you were hosed. Greg Cohn, a former senior product director at Yahoo to Reuters

Declining Microsoft’s acquisition :

This was the final nail in the coffin. In 2008, Microsoft had shown its interest to buy Yahoo for $44.6 billion but Yahoo declined that too (I really don’t know what they were thinking). Since then, the company market value has never reached such numbers. In 2016 Verizon bought Yahoo in a deal worth $4.8 billion.

Yahoo is still not dead though. It is still among the world’s top 10 websites with more than 3.5 billion visits per month . Nevertheless, its place does not augur well for a bright future. Unless Yahoo comes up with any innovation that can change the future of technology, Yahoo! may die gradually in the coming years. It’s a perfect story to learn where the company despite having the right technology and right resources at disposal, failed miserably due to its strategic mistakes.

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FDA approves Neffy, a nasal spray alternative to an EpiPen that does not need a needle to stop an allergic reaction

Those at risk of a severe allergic reaction always have handy an EpiPen just in case. But soon their life might be saved by a spray in the nose rather than a needle to the thigh.

Last week the FDA approved Neffy, an epinephrine nasal spray, for use in emergency allergic reactions for kids and adults.

Retired allergist at the Northwest Asthma & Allergy Center Paul Williams said the spray “certainly has the potential” to become the preferred delivery of the drug over an autoinjector, commonly known as an EpiPen.

“A big advantage to this product is that it is not a shot. A lot of people don’t use their autoinjector out of fear of the needle, even when it could save their life. That is especially true for children with allergies who may be afraid of needles,” Williams said.

According to the FDA announcement, the nasal spray is the first epinephrine product that is not administered by injection.

“The availability of epinephrine nasal spray may reduce barriers to rapid treatment of anaphylaxis. As a result, Neffy provides an important treatment option and addresses an unmet need,” said FDA Center for Drug Evaluation and Research associate director Kelly Stone in a statement.

While most allergic reactions are minor and go away on their own, anaphylaxis is a severe allergic reaction that can be life threatening. These serious symptoms typically present themselves within minutes of exposure to certain foods, medications or insect stings that can cause anaphylaxis.

In these allergic reactions, the constriction of airways cause wheezing, shortness of breath and the inability for air to reach the lungs. Epinephrine relaxes these airways, reduces swelling and allows blood to flow normally. According to Williams, anaphylaxis is typically only fatal because of a delay of epinephrine being applied. For that reason, those at high risk of these reactions usually carry epinephrine in the form of a large autoinjector that is put into the thigh.

Neffy is sprayed into one nostril in a single dose – similar to other nasal sprays like Narcan. A second dose can be administered in the same nostril if symptoms worsen or don’t improve.

ARS Pharmaceuticals, the company that developed Neffy, said in a statement they hoped the nasal spray could be an alternative to those who want to avoid injecting epinephrine.

“A treatment alternative that avoids the need to inject epinephrine with a needle, which can be fraught with anxiety and fear for many – our team has worked tirelessly to create an easy-to-carry, easy-to-use, needle-free device that offers peace of mind to patients and caregivers by enabling them to administer epinephrine quickly and confidently when needed,” ARS Pharmaceuticals CEO Richard Lowenthal said in a statement.

According to the FDA, Neffy was approved based on the results of four studies of 175 healthy adults, which found epinephrine measured in the blood at adequate rates. Importantly, these test subjects were not in anaphylaxis when tested – a life-threatening emergency that cannot be observed in laboratory conditions.

For this reason Williams believes that for the time being Neffy should be seen as an addition to an EpiPen, rather than a replacement.

“At this point we don’t know for sure if any limitations from this drug will become apparent with actual anaphylactic cases,” he said – calling for the spray to be used as a “backup” to an autoinjector. “Hopefully we’ll get that experience over a one or two year period.”

One possible limitation is if anaphylaxis causes their nose to swell, Neffy may become less effective, Williams said. Neffy comes with a warning that certain nasal conditions, such as nasal polyps or a history of nasal surgery, may affect absorption.

It is often recommended those with severe allergies carry two EpiPens. Having an autoinjector and a nasal spray instead could be more convenient, he said.

“This spray is a somewhat smaller device, so it can more easily be carried by a lot of adolescents and older children who don’t always carry their EpiPens. Because it’s a little bit bulky, particularly if you have to carry two,” he said.

Neffy is approved for children and adults who weigh at least 66 pounds. Schools and many other public spaces that accommodate children have EpiPens in stock for emergencies. It remains unclear if Neffy could supplement schools’ autoinjector supply.

In a statement, a Washington Department of Health spokesperson said their agency would be announcing a new statewide standing order on epinephrine that includes Neffy. The new rules will make it easier for schools to obtain the drug, the statement read.

Spokane Public Schools has 1,194 students with an epinephrine plan on file. In a statement, Executive Director of School Support Services Rebecca Doughty welcomed the addition of Neffy as an option for schools.

“Our nurses are always prepared to utilize whatever medication the student’s provider has ordered and are comfortable doing so. A medication that can be delivered nasally instead of via needle will always be preferable for a child,” she said.

According to ARS Pharmaceutical, Neffy will be available within eight weeks of the FDA approval. With commercial insurance a prescription of two single-use Neffy devices should cost a $25 copay, according to the organizations. Without insurance Neffy will cost $199 for two doses. Each dose of Neffy lasts for 30 months.

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Access to health care across rural Washington is a growing challenge.

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  1. DOC Yahoo, Inc.

    A. Case Abstract. Yahoo! Inc. (www.yahoo.com) is a comprehensive strategic management case that includes the company's Calendar year-end December 31, 2008 financial statements, competitor information and more. ... The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current ...

  2. Case Study 2 Yahoo Inc. 2009

    case-study-2-Yahoo-Inc.-2009 - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Yahoo! Inc. is facing declining revenues and earnings. It has failed to keep up with changing consumer preferences and technology trends. Yahoo must implement strategies to grow its market, penetrate new markets, and diversify. It needs a clear vision and mission ...

  3. PDF Toxic Leader Transition

    This case study will analyze and describe the behaviors of Bartz and Mayer in order to identify what made Carol Bartz a toxic leader and how Mayer's leadership was a successful transition from toxicity.

  4. Yahoo! Inc

    Profit Decline. 2009 - ↓ 78% first quarter 2009. Workforce cut down - 5% (675 jobs) on top of 2,500 jobs in 2008. Revenues - ↓ 13% ($1.58B) second quarter 2009. Aggressive cost cutting - ↑7% in profit (%141.4M) but with layoffs another 700 employees to end with 13,000 employees. Closing of non performing assets - Maven Networks, plan ...

  5. Yahoo Strategic Management Case Study

    In May 2009, Sergey Brin and Larry Page, co-founders of Google, Inc., were trying to determine how they were going to navigate Google through the worst recession since the Great Depression. Their primary problem was how to maintain the company's culture of corporate entrepreneurship and innovation in the face of stagnant profits and a host of other issues. Google sought answers on how to ...

  6. A case study of Yahoo

    A Case Study of Yahoo Microsoft offered to acquire Yahoo for $40.8 billion. Microsoft attempted acquisition of Yahoo was through hostile takeover or through outright purchase (Asay 2008; Pimental, 2008). According to Pimental (2008), Microsoft has more money than most countries; the company has an excessive cash of over $19 billion.

  7. Yahoo Case Study

    Yahoo! Inc. 2009 case study analyzes Yahoo's vision, mission, internal/external factors, and strategies. Yahoo aimed to power and delight communities through trustworthy experiences. Externally, opportunities included growing internet usage, while threats included economic crises potentially hurting internet businesses. Internally, strengths included a large user base, while weaknesses were ...

  8. Barnes v. Yahoo!, Inc.

    CitationBarnes v. Yahoo!, Inc., 570 F.3d 1096 (9th Cir. 2009) Brief Fact Summary. Barnes filed suit against Yahoo!, Inc. after Yahoo failed to remove compromising content posted of Barnes by her ex-boyfriend on a website run by Yahoo. Synopsis of Rule of Law. Internet service providers and web site hosts cannot be held liable for.

  9. Toxic Leader Transition Mini Case Study: Yahoo! Inc. 2009-2012

    Toxic Leader Transition Mini Case Study: Yahoo! Inc. 2009-2012 | Semantic Scholar. Corpus ID: 107138340. Toxic Leader Transition Mini Case Study: Yahoo! Inc. 2009-2012. Michael Campbell, B. Brown. Published 1 February 2015. Business. This item is part of the Organizational Leadership Distinguished Project Collection.

  10. Toxic Leader Transition Mini Case Study: Yahoo! Inc. 2009-2012

    Abstract Independent Case Investigation completed as part of Dr. Brown's Industrial-Organizational Psychology Lab at the University of Arizona.

  11. Yahoo! in China (A)

    The case describes the actions that Yahoo! had taken to grow its business in China, its handling of a government request for the identity of a Yahoo! user, and subsequent actions by the firm to respond to negative publicity and congressional inquiry. The case raises broad questions about the challenge of complying with domestic law when ...

  12. 09 Yahoo 2009

    In July 2009, Yahoo! closed its third video property, Maven Networks, based in Cambridge, Massachusetts. Yahoo! plans to close twenty video services, including its social network site Yahoo! 360 and its Web hosting service GeoCities.

  13. Met Police log 1,000 female genital mutilation reports over 10 years

    That case was only the second time in UK history that somebody had been convicted of FGM since it became illegal in 1985. The first was in February 2019, when the mother of a three-year-old victim ...

  14. PDF Yahoo: Failures

    Excessive reliance on acquisitions. instead of organic growth. Poor Acquisition Decisions. lack of synergies, integration, and strategic fit + paid too much. Poor Deals. Partnerships failed to maximize Yahoo's interests (eg. Alipay, Mozilla) Poor Corporate Governance. Incompetent board.

  15. Yahoo! The story of strategic mistakes

    Yahoo's story or case study is full of strategic mistakess. From wrong to missed acqusitions, wrong CEOs, the list is endless. No matter how great the product was!!

  16. Navigating coopetition: A multiple case study of AI and data‐driven

    This multiple case study investigates the coopetitive tactics adopted by digital platform companies when navigating different coopetition situations through the lens of data and AI resources. Eight propositions are developed linking the allocation and application tendencies of data resources to the coopetitive tactics employed by platforms ...

  17. Yahoo strategic management 2009 case study

    The main problem of this case study is when Yahoo Inc lose its market share to its arch rivalGoogle Inc. To cope up with this, made slew changes in its objectives., business mode land to its SOLUTION: Yahoo strategic management 2009 case study - Studypool

  18. PDF Yahoo Case

    This case study analysis is on Yahoo! (referred to also as "Yahoo"). Yahoo (Nasdaq: YHOO) is a global internet services company that operates the Yahoo! Internet portal. It provides varied products and content, from email and search to media streaming and downloads. As of February 2010, it is the third-most popular Internet site in the ...

  19. FDA approves Neffy, a nasal spray alternative to an EpiPen that does

    According to the FDA, Neffy was approved based on the results of four studies of 175 healthy adults, which found epinephrine measured in the blood at adequate rates.

  20. Case Study of Yahoo

    BACKGROUND OF THE CASE Jerry Yang and David Filo founded Yahoo! In 1995 as a portal to the World Wide Web. In the 1990s, it grew at an exponential rate yahoo case study solution analysis. Yahoo was once a successful search engine as well as a media company.