differentiate a control and experimental group

Control Group vs Experimental Group

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In a controlled experiment , scientists compare a control group, and an experimental group is identical in all respects except for one difference – experimental manipulation.

Differences

Unlike the experimental group, the control group is not exposed to the independent variable under investigation. So, it provides a baseline against which any changes in the experimental group can be compared.

Since experimental manipulation is the only difference between the experimental and control groups, we can be sure that any differences between the two are due to experimental manipulation rather than chance.

Almost all experimental studies are designed to include a control group and one or more experimental groups. In most cases, participants are randomly assigned to either a control or experimental group.

Because participants are randomly assigned to either group, we can assume that the groups are identical except for manipulating the independent variable in the experimental group.

It is important that every aspect of the experimental environment is the same and that the experimenters carry out the exact same procedures with both groups so researchers can confidently conclude that any differences between groups are actually due to the difference in treatments.

Control Group

A control group consists of participants who do not receive any experimental treatment. The control participants serve as a comparison group.

The control group is matched as closely as possible to the experimental group, including age, gender, social class, ethnicity, etc.

The difference between the control and experimental groups is that the control group is not exposed to the independent variable , which is thought to be the cause of the behavior being investigated.

Researchers will compare the individuals in the control group to those in the experimental group to isolate the independent variable and examine its impact.

The control group is important because it serves as a baseline, enabling researchers to see what impact changes to the independent variable produce and strengthening researchers’ ability to draw conclusions from a study.

Without the presence of a control group, a researcher cannot determine whether a particular treatment truly has an effect on an experimental group.

Control groups are critical to the scientific method as they help ensure the internal validity of a study.

Assume you want to test a new medication for ADHD . One group would receive the new medication, and the other group would receive a pill that looked exactly the same as the one that the others received, but it would be a placebo. The group that takes the placebo would be the control group.

Types of Control Groups

Positive control group.

• A positive control group is an experimental control that will produce a known response or the desired effect.
• A positive control is used to ensure a test’s success and confirm an experiment’s validity.
• For example, when testing for a new medication, an already commercially available medication could serve as the positive control.

Negative Control Group

• A negative control group is an experimental control that does not result in the desired outcome of the experiment.
• A negative control is used to ensure that there is no response to the treatment and help identify the influence of external factors on the test.
• An example of a negative control would be using a placebo when testing for a new medication.

Experimental Group

An experimental group consists of participants exposed to a particular manipulation of the independent variable. These are the participants who receive the treatment of interest.

Researchers will compare the responses of the experimental group to those of a control group to see if the independent variable impacted the participants.

An experiment must have at least one control group and one experimental group; however, a single experiment can include multiple experimental groups, which are all compared against the control group.

Having multiple experimental groups enables researchers to vary different levels of an experimental variable and compare the effects of these changes to the control group and among each other.

Assume you want to study to determine if listening to different types of music can help with focus while studying.

You randomly assign participants to one of three groups: one group that listens to music with lyrics, one group that listens to music without lyrics, and another group that listens to no music.

The group of participants listening to no music while studying is the control group, and the groups listening to music, whether with or without lyrics, are the two experimental groups.

Frequently Asked Questions

1. what is the difference between the control group and the experimental group in an experimental study.

Put simply; an experimental group is a group that receives the variable, or treatment, that the researchers are testing, whereas the control group does not. These two groups should be identical in all other aspects.

2. What is the purpose of a control group in an experiment

A control group is essential in experimental research because it:

Provides a baseline against which the effects of the manipulated variable (the independent variable) can be measured.

Helps to ensure that any changes observed in the experimental group are indeed due to the manipulation of the independent variable and not due to other extraneous or confounding factors.

Helps to account for the placebo effect, where participants’ beliefs about the treatment can influence their behavior or responses.

In essence, it increases the internal validity of the results and the confidence we can have in the conclusions.

3. Do experimental studies always need a control group?

Not all experiments require a control group, but a true “controlled experiment” does require at least one control group. For example, experiments that use a within-subjects design do not have a control group.

In  within-subjects designs , all participants experience every condition and are tested before and after being exposed to treatment.

These experimental designs tend to have weaker internal validity as it is more difficult for a researcher to be confident that the outcome was caused by the experimental treatment and not by a confounding variable.

4. Can a study include more than one control group?

Yes, studies can include multiple control groups. For example, if several distinct groups of subjects do not receive the treatment, these would be the control groups.

5. How is the control group treated differently from the experimental groups?

The control group and the experimental group(s) are treated identically except for one key difference: exposure to the independent variable, which is the factor being tested. The experimental group is subjected to the independent variable, whereas the control group is not.

This distinction allows researchers to measure the effect of the independent variable on the experimental group by comparing it to the control group, which serves as a baseline or standard.

Bailey, R. A. (2008). Design of Comparative Experiments. Cambridge University Press. ISBN 978-0-521-68357-9.

Hinkelmann, Klaus; Kempthorne, Oscar (2008). Design and Analysis of Experiments, Volume I: Introduction to Experimental Design (2nd ed.). Wiley. ISBN 978-0-471-72756-9.

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In an experiment , data from an experimental group is compared with data from a control group. These two groups should be identical in every respect except one: the difference between a control group and an experimental group is that the independent variable is changed for the experimental group, but is held constant in the control group.

Key Takeaways: Control vs. Experimental Group

• The control group and experimental group are compared against each other in an experiment. The only difference between the two groups is that the independent variable is changed in the experimental group. The independent variable is "controlled", or held constant, in the control group.
• A single experiment may include multiple experimental groups, which may all be compared against the control group.
• The purpose of having a control is to rule out other factors which may influence the results of an experiment. Not all experiments include a control group, but those that do are called "controlled experiments."
• A placebo may also be used in an experiment. A placebo isn't a substitute for a control group because subjects exposed to a placebo may experience effects from the belief they are being tested; this itself is known as the placebo effect.

What Are Is an Experimental Group in Experiment Design?

An experimental group is a test sample or the group that receives an experimental procedure. This group is exposed to changes in the independent variable being tested. The values of the independent variable and the impact on the dependent variable are recorded. An experiment may include multiple experimental groups at one time.

A control group is a group separated from the rest of the experiment such that the independent variable being tested cannot influence the results. This isolates the independent variable's effects on the experiment and can help rule out alternative explanations of the experimental results.

While all experiments have an experimental group, not all experiments require a control group. Controls are extremely useful where the experimental conditions are complex and difficult to isolate. Experiments that use control groups are called controlled experiments .

A Simple Example of a Controlled Experiment

A simple example of a controlled experiment may be used to determine whether or not plants need to be watered to live. The control group would be plants that are not watered. The experimental group would consist of plants that receive water. A clever scientist would wonder whether too much watering might kill the plants and would set up several experimental groups, each receiving a different amount of water.

Sometimes setting up a controlled experiment can be confusing. For example, a scientist may wonder whether or not a species of bacteria needs oxygen in order to live. To test this, cultures of bacteria may be left in the air, while other cultures are placed in a sealed container of nitrogen (the most common component of air) or deoxygenated air (which likely contained extra carbon dioxide). Which container is the control? Which is the experimental group?

Control Groups and Placebos

The most common type of control group is one held at ordinary conditions so it doesn't experience a changing variable. For example, If you want to explore the effect of salt on plant growth, the control group would be a set of plants not exposed to salt, while the experimental group would receive the salt treatment. If you want to test whether the duration of light exposure affects fish reproduction, the control group would be exposed to a "normal" number of hours of light, while the duration would change for the experimental group.

Experiments involving human subjects can be much more complex. If you're testing whether a drug is effective or not, for example, members of a control group may expect they will not be unaffected. To prevent skewing the results, a placebo may be used. A placebo is a substance that doesn't contain an active therapeutic agent. If a control group takes a placebo, participants don't know whether they are being treated or not, so they have the same expectations as members of the experimental group.

However, there is also the placebo effect to consider. Here, the recipient of the placebo experiences an effect or improvement because she believes there should be an effect. Another concern with a placebo is that it's not always easy to formulate one that truly free of active ingredients. For example, if a sugar pill is given as a placebo, there's a chance the sugar will affect the outcome of the experiment.

Positive and Negative Controls

Positive and negative controls are two other types of control groups:

• Positive control groups are control groups in which the conditions guarantee a positive result. Positive control groups are effective to show the experiment is functioning as planned.
• Negative control groups are control groups in which conditions produce a negative outcome. Negative control groups help identify outside influences which may be present that were not unaccounted for, such as contaminants.
• Bailey, R. A. (2008). Design of Comparative Experiments . Cambridge University Press. ISBN 978-0-521-68357-9.
• Chaplin, S. (2006). "The placebo response: an important part of treatment". Prescriber : 16–22. doi: 10.1002/psb.344
• Hinkelmann, Klaus; Kempthorne, Oscar (2008). Design and Analysis of Experiments, Volume I: Introduction to Experimental Design (2nd ed.). Wiley. ISBN 978-0-471-72756-9.
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Control Group vs. Experimental Group

What's the difference.

Control group and experimental group are two essential components of a scientific experiment. The control group serves as a baseline for comparison, as it does not receive any treatment or intervention. It helps researchers determine the natural or expected outcome of the experiment. On the other hand, the experimental group is exposed to the independent variable or the treatment being tested. By comparing the results of the control group with the experimental group, researchers can assess the effectiveness or impact of the treatment. The control group provides a reference point, while the experimental group allows for the evaluation of the specific variable being studied.

Further Detail

Introduction.

In scientific research, control groups and experimental groups play crucial roles in understanding the effects of variables and determining causality. These groups are essential in conducting experiments and studies to gather reliable data and draw meaningful conclusions. While both groups serve distinct purposes, they possess different attributes that set them apart. In this article, we will explore and compare the attributes of control groups and experimental groups, shedding light on their significance in research.

Control Group

A control group is a group of individuals or subjects in an experiment that does not receive the experimental treatment or intervention. It serves as a baseline against which the experimental group is compared. The primary purpose of a control group is to provide a reference point to measure the effects of the independent variable in the experimental group. By keeping all other variables constant, except for the one being tested, researchers can determine whether the observed changes are due to the intervention or other factors.

One attribute of a control group is that it is randomly selected or assigned. Randomization helps ensure that the control group represents the larger population accurately, reducing the potential for bias. Additionally, the control group should be similar to the experimental group in terms of relevant characteristics such as age, gender, and health status. This similarity allows for a more accurate comparison between the two groups.

Another attribute of a control group is that it receives a placebo or a standard treatment. Placebos are inert substances or procedures that mimic the experimental treatment but have no therapeutic effect. By providing a placebo to the control group, researchers can account for the placebo effect, where individuals may experience improvements simply due to their belief in receiving treatment. Alternatively, the control group may receive a standard treatment that is already established as effective, allowing researchers to compare the experimental treatment against an existing standard.

Control groups are also characterized by their size. The larger the control group, the more reliable the results are likely to be. A larger sample size helps reduce the impact of individual variations and increases the statistical power of the study. It allows for more accurate generalizations and strengthens the validity of the findings.

Lastly, control groups are typically subjected to the same conditions as the experimental group, except for the intervention being tested. This ensures that any observed differences between the two groups can be attributed to the independent variable and not external factors. By controlling the environment and other variables, researchers can isolate the effects of the intervention and draw more accurate conclusions.

Experimental Group

The experimental group, also known as the treatment group, is the group of individuals or subjects in an experiment that receives the experimental treatment or intervention being tested. Unlike the control group, the experimental group is exposed to the independent variable, allowing researchers to assess the effects of the intervention.

One attribute of the experimental group is that it is carefully selected or assigned. Researchers must ensure that the individuals in the experimental group meet specific criteria and are representative of the population being studied. This selection process helps increase the internal validity of the study and enhances the generalizability of the findings.

Another attribute of the experimental group is that it undergoes the experimental treatment or intervention. This treatment can be a new drug, therapy, educational program, or any other intervention being tested. By administering the intervention to the experimental group, researchers can observe and measure its effects, comparing them to the control group's outcomes.

The size of the experimental group is also an important attribute. Similar to the control group, a larger sample size in the experimental group increases the reliability and statistical power of the study. It allows for more accurate assessments of the intervention's effectiveness and helps identify any potential side effects or adverse reactions.

Experimental groups are often subjected to pre and post-tests to measure the changes resulting from the intervention. These tests can include surveys, physical examinations, cognitive assessments, or any other relevant measurements. By comparing the pre and post-intervention results, researchers can determine the impact of the intervention on the dependent variable.

Lastly, experimental groups may be divided into subgroups to explore different variables or conditions. This approach allows researchers to assess the effects of the intervention across various demographics, such as age groups or different levels of severity. By analyzing subgroups within the experimental group, researchers can gain a deeper understanding of how the intervention affects different populations.

Control groups and experimental groups are fundamental components of scientific research. While control groups provide a reference point and help establish causality, experimental groups allow researchers to assess the effects of interventions. Both groups possess distinct attributes that contribute to the validity and reliability of the study. By understanding and comparing the attributes of control groups and experimental groups, researchers can conduct rigorous experiments and generate meaningful insights that advance scientific knowledge.

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Experimental vs control group: differences explained.

Home » Experimental vs control group: differences explained

Group Comparison Analysis is essential for understanding the differences between experimental and control groups in research. To illustrate, imagine a new medication tested against a placebo. The experimental group receives the medication, while the control group receives no treatment. This setup allows researchers to determine the medication's effectiveness based on the observed outcomes across both groups.

In essence, the experimental group experiences the intervention directly, enabling examination of its impacts. Conversely, the control group serves as a baseline, helping to identify any changes unrelated to the intervention. By analyzing these group differences, researchers gain valuable insights, enhancing the validity and reliability of their conclusions.

Understanding the Basics of Experimental Group Comparison Analysis

Understanding Group Comparison Analysis is essential for anyone interested in experimental research. This analytical approach allows researchers to determine the effects of different conditions on a specific outcome. Typically, this involves dividing participants into an experimental group, which receives the treatment, and a control group, which does not. By comparing the results from these groups, researchers can establish a causal relationship between the intervention and the outcomes.

There are key elements to consider in Group Comparison Analysis. First, the selection of participants must be randomized to eliminate bias. Second, the variables measured must be consistent and reliable to ensure accurate results. Finally, statistical methods are employed to analyze the data, providing a clearer understanding of any differences observed. Focusing on these fundamental aspects can significantly enhance the reliability of experimental findings, contributing to informed decision-making in various fields.

Definition and Purpose of Experimental Groups

Experimental groups are essential elements in the scientific method, particularly in research involving group comparison analysis. Defined simply, an experimental group is a set of individuals or samples subjected to a treatment or condition that is being tested. This allows researchers to observe the effects of the treatment and ascertain its effectiveness compared to other groups. Understanding this concept helps clarify how different variables influence outcomes, enabling better insights into the research subject.

The purpose of having experimental groups lies in their ability to generate reliable data that can be analyzed for meaningful conclusions. By comparing the results from the experimental group with control groups, researchers can identify causal relationships and assess the impact of specific interventions. This structured comparison is crucial for drawing accurate conclusions that guide future improvements, product development, or policy adjustments. Ultimately, experimental groups play a foundational role in advancing knowledge and understanding in various fields.

Definition and Purpose of Control Groups

Control groups are essential in experimental design, serving as the baseline for comparison. They do not receive the experimental treatment, allowing researchers to isolate the effects of the variable being tested. By maintaining consistency across conditions, control groups enable reliable group comparison analysis. This structured approach helps identify whether observed changes in the experimental group result from the treatment applied or other factors.

The purpose of control groups is to minimize bias and ensure valid results. When researchers analyze data, having a control group makes it easier to attribute differences to the independent variable. This distinction is crucial, especially in fields like psychology or medicine, where the impact of interventions can significantly influence outcomes. Understanding the role and purpose of control groups deepens comprehension of experimental results and strengthens the foundation of scientific inquiry.

Key Differences in Group Comparison Analysis

In group comparison analysis, distinguishing between experimental and control groups is essential. The experimental group receives the treatment or intervention being tested, allowing researchers to assess its effectiveness. Conversely, the control group serves as a baseline, remaining untouched by the experimental manipulation. This contrast helps isolate the effects of the intervention from other variables.

Additionally, group comparison analysis considers how random assignment to each group impacts study integrity. Randomization reduces bias, ensuring that results reflect the intervention's true impact rather than pre-existing differences. Furthermore, the measurement of outcomes in both groups is crucial for accurate analysis. Understanding these key differences allows researchers to draw reliable conclusions and make informed decisions based on the findings, enhancing the overall validity of their studies.

Design and Structure Differences

In any Group Comparison Analysis, the design and structure of experimental and control groups play a crucial role. Experimental groups receive the treatment or intervention being tested, while control groups do not, serving as a benchmark for comparison. This fundamental distinction allows researchers to assess the effects of a treatment effectively.

The methodological differences further extend to random assignment and blinding techniques. Random assignment ensures that participants are allocated to groups by chance, reducing bias and enhancing the validity of results. Blinding, whether single or double, minimizes participant and researcher expectations that could influence outcomes. Together, these elements contribute to the integrity of the research, ensuring that observed effects can be linked distinctly to the intervention rather than other variables. Understanding these design and structure differences is vital for interpreting results and drawing meaningful conclusions from the research.

Outcome Measurement and Analysis

In any experimental study, outcome measurement and analysis are crucial for understanding the differences between experimental and control groups. Group Comparison Analysis plays a vital role in evaluating the effectiveness of interventions. This process begins with identifying key metrics, such as time efficiency and quality of insights derived from participant data. It is essential to consider how these factors vary between the groups, allowing researchers to draw meaningful conclusions.

Furthermore, assessing qualitative aspects, such as participant engagement and thematic patterns, can provide deeper insight into the findings. This holistic approach ensures that variations within and across participants are explored. Trends and similarities can uncover common themes , allowing for a clearer understanding of underlying factors driving results. Ultimately, effective outcome measurement and analysis guide decisions based on empirical evidence, ensuring the reliability and validity of the study’s conclusions.

Conclusion: Summarizing Group Comparison Analysis Insights

In summary, the comparison between experimental and control groups yields valuable insights into the effectiveness of interventions. Group Comparison Analysis enables researchers to discern patterns and relationships that form the foundation for informed decisions. As shown in various studies, the experimental group often demonstrates significant differences in outcomes compared to the control group, illustrating the impact of specific variables.

Reflecting on the findings, it is crucial to appreciate the nuances in data interpretation. Understanding these differences not only enhances our methodologies but also paves the way for future research. Through careful analysis, we can transform theoretical insights into practical applications that advance our understanding of behavior and effectiveness in real-world scenarios.

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Control Group Definition and Examples

The control group is the set of subjects that does not receive the treatment in a study. In other words, it is the group where the independent variable is held constant. This is important because the control group is a baseline for measuring the effects of a treatment in an experiment or study. A controlled experiment is one which includes one or more control groups.

• The experimental group experiences a treatment or change in the independent variable. In contrast, the independent variable is constant in the control group.
• A control group is important because it allows meaningful comparison. The researcher compares the experimental group to it to assess whether or not there is a relationship between the independent and dependent variable and the magnitude of the effect.
• There are different types of control groups. A controlled experiment has one more control group.

Control Group vs Experimental Group

The only difference between the control group and experimental group is that subjects in the experimental group receive the treatment being studied, while participants in the control group do not. Otherwise, all other variables between the two groups are the same.

Control Group vs Control Variable

A control group is not the same thing as a control variable. A control variable or controlled variable is any factor that is held constant during an experiment. Examples of common control variables include temperature, duration, and sample size. The control variables are the same for both the control and experimental groups.

Types of Control Groups

There are different types of control groups:

• Placebo group : A placebo group receives a placebo , which is a fake treatment that resembles the treatment in every respect except for the active ingredient. Both the placebo and treatment may contain inactive ingredients that produce side effects. Without a placebo group, these effects might be attributed to the treatment.
• Positive control group : A positive control group has conditions that guarantee a positive test result. The positive control group demonstrates an experiment is capable of producing a positive result. Positive controls help researchers identify problems with an experiment.
• Negative control group : A negative control group consists of subjects that are not exposed to a treatment. For example, in an experiment looking at the effect of fertilizer on plant growth, the negative control group receives no fertilizer.
• Natural control group : A natural control group usually is a set of subjects who naturally differ from the experimental group. For example, if you compare the effects of a treatment on women who have had children, the natural control group includes women who have not had children. Non-smokers are a natural control group in comparison to smokers.
• Randomized control group : The subjects in a randomized control group are randomly selected from a larger pool of subjects. Often, subjects are randomly assigned to either the control or experimental group. Randomization reduces bias in an experiment. There are different methods of randomly assigning test subjects.

Control Group Examples

Here are some examples of different control groups in action:

Negative Control and Placebo Group

For example, consider a study of a new cancer drug. The experimental group receives the drug. The placebo group receives a placebo, which contains the same ingredients as the drug formulation, minus the active ingredient. The negative control group receives no treatment. The reason for including the negative group is because the placebo group experiences some level of placebo effect, which is a response to experiencing some form of false treatment.

Positive and Negative Controls

For example, consider an experiment looking at whether a new drug kills bacteria. The experimental group exposes bacterial cultures to the drug. If the group survives, the drug is ineffective. If the group dies, the drug is effective.

The positive control group has a culture of bacteria that carry a drug resistance gene. If the bacteria survive drug exposure (as intended), then it shows the growth medium and conditions allow bacterial growth. If the positive control group dies, it indicates a problem with the experimental conditions. A negative control group of bacteria lacking drug resistance should die. If the negative control group survives, something is wrong with the experimental conditions.

• Bailey, R. A. (2008).  Design of Comparative Experiments . Cambridge University Press. ISBN 978-0-521-68357-9.
• Chaplin, S. (2006). “The placebo response: an important part of treatment”.  Prescriber . 17 (5): 16–22. doi: 10.1002/psb.344
• Hinkelmann, Klaus; Kempthorne, Oscar (2008).  Design and Analysis of Experiments, Volume I: Introduction to Experimental Design  (2nd ed.). Wiley. ISBN 978-0-471-72756-9.
• Pithon, M.M. (2013). “Importance of the control group in scientific research.” Dental Press J Orthod . 18 (6):13-14. doi: 10.1590/s2176-94512013000600003
• Stigler, Stephen M. (1992). “A Historical View of Statistical Concepts in Psychology and Educational Research”. American Journal of Education . 101 (1): 60–70. doi: 10.1086/444032

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What Is a Control Group?

Control Groups vs. Experimental Groups in Psychology Research

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Emily is a board-certified science editor who has worked with top digital publishing brands like Voices for Biodiversity, Study.com, GoodTherapy, Vox, and Verywell.

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Control Group vs. Experimental Group

Types of control groups.

In simple terms, the control group comprises participants who do not receive the experimental treatment. When conducting an experiment, these people are randomly assigned to this group. They also closely resemble the participants who are in the experimental group or the individuals who receive the treatment.

Experimenters utilize variables to make comparisons between an experimental group and a control group. A variable is something that researchers can manipulate, measure, and control in an experiment. The independent variable is the aspect of the experiment that the researchers manipulate (or the treatment). The dependent variable is what the researchers measure to see if the independent variable had an effect.

While they do not receive the treatment, the control group does play a vital role in the research process. Experimenters compare the experimental group to the control group to determine if the treatment had an effect.

By serving as a comparison group, researchers can isolate the independent variable and look at the impact it had.

The simplest way to determine the difference between a control group and an experimental group is to determine which group receives the treatment and which does not. To ensure that the results can then be compared accurately, the two groups should be otherwise identical.

Not exposed to the treatment (the independent variable)

Used to provide a baseline to compare results against

May receive a placebo treatment

Exposed to the treatment

Used to measure the effects of the independent variable

Identical to the control group aside from their exposure to the treatment

Why a Control Group Is Important

While the control group does not receive treatment, it does play a critical role in the experimental process. This group serves as a benchmark, allowing researchers to compare the experimental group to the control group to see what sort of impact changes to the independent variable produced.  

Because participants have been randomly assigned to either the control group or the experimental group, it can be assumed that the groups are comparable.

Any differences between the two groups are, therefore, the result of the manipulations of the independent variable. The experimenters carry out the exact same procedures with both groups with the exception of the manipulation of the independent variable in the experimental group.

There are a number of different types of control groups that might be utilized in psychology research. Some of these include:

• Positive control groups : In this case, researchers already know that a treatment is effective but want to learn more about the impact of variations of the treatment. In this case, the control group receives the treatment that is known to work, while the experimental group receives the variation so that researchers can learn more about how it performs and compares to the control.
• Negative control group : In this type of control group, the participants are not given a treatment. The experimental group can then be compared to the group that did not experience any change or results.
• Placebo control group : This type of control group receives a placebo treatment that they believe will have an effect. This control group allows researchers to examine the impact of the placebo effect and how the experimental treatment compared to the placebo treatment.
• Randomized control group : This type of control group involves using random selection to help ensure that the participants in the control group accurately reflect the demographics of the larger population.
• Natural control group : This type of control group is naturally selected, often by situational factors. For example, researchers might compare people who have experienced trauma due to war to people who have not experienced war. The people who have not experienced war-related trauma would be the control group.

Examples of Control Groups

Control groups can be used in a variety of situations. For example, imagine a study in which researchers example how distractions during an exam influence test results. The control group would take an exam in a setting with no distractions, while the experimental groups would be exposed to different distractions. The results of the exam would then be compared to see the effects that distractions had on test scores.

Experiments that look at the effects of medications on certain conditions are also examples of how a control group can be used in research. For example, researchers looking at the effectiveness of a new antidepressant might use a control group that receives a placebo and an experimental group that receives the new medication. At the end of the study, researchers would compare measures of depression for both groups to determine what impact the new medication had.

After the experiment is complete, researchers can then look at the test results and start making comparisons between the control group and the experimental group.

Uses for Control Groups

Researchers utilize control groups to conduct research in a range of different fields. Some common uses include:

• Psychology : Researchers utilize control groups to learn more about mental health, behaviors, and treatments.
• Medicine : Control groups can be used to learn more about certain health conditions, assess how well medications work to treat these conditions, and assess potential side effects that may result.
• Education : Educational researchers utilize control groups to learn more about how different curriculums, programs, or instructional methods impact student outcomes.
• Marketing : Researchers utilize control groups to learn more about how consumers respond to advertising and marketing efforts.

Malay S, Chung KC. The choice of controls for providing validity and evidence in clinical research . Plast Reconstr Surg. 2012 Oct;130(4):959-965. doi:10.1097/PRS.0b013e318262f4c8

National Cancer Institute. Control group.

Pithon MM. Importance of the control group in scientific research . Dental Press J Orthod. 2013;18(6):13-14. doi:10.1590/s2176-94512013000600003

Karlsson P, Bergmark A. Compared with what? An analysis of control-group types in Cochrane and Campbell reviews of psychosocial treatment efficacy with substance use disorders . Addiction . 2015;110(3):420-8. doi:10.1111/add.12799

Myers A, Hansen C. Experimental Psychology . Belmont, CA: Cengage Learning; 2012.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Control Group vs. Experimental Group: Everything You Need To Know About The Difference Between Control Group And Experimental Group

As someone who is deeply interested in the field of research, you may have heard the terms control group and experimental group thrown around a lot. If you’re not very familiar with these terms, it can be daunting to determine the role they play in research and why they are so important. In layman’s terms, a control group is a group that does not receive any experimental treatment and is used as a benchmark for the group that does receive the treatment. Meanwhile, the experimental group is a group that receives the treatment and is compared to the control group that does not receive the treatment. To put it simply, the main difference between a control group and an experimental group is whether or not they receive the experimental treatment.

Why is it important to understand the difference between these two groups? Well, when conducting research, it is essential to ensure that the results are reliable, unbiased and accurate. The use of a control group in an experiment can help researchers determine the effectiveness of the experiment by acting as a comparison.

Table of Contents

What Is Control Group?

A control group is a group in an experiment that does not receive the experimental treatment and is used as a comparison for the group that does receive the treatment. It is a critical aspect of experimental research to determine whether the treatment caused the outcome rather than another factor. The control group ensures that any observed effects can be attributed to the treatment and not a result of other variables. The quality of the control group can affect the validity of the experiment. Therefore, researchers must carefully design and select participants for the control group to ensure that it accurately represents the population and provides meaningful results. Overall, control groups are essential to gain accurate and reliable results in experimental research.

What Is Experimental Group?

An experimental group is a term used in experimental studies to refer to a group of participants who are exposed to a specific experimental treatment or intervention. This treatment is a variable that the researchers manipulate to measure the impact of the treatment on the dependent variable being studied. The experimental group is then compared against a control group, which is not exposed to the experimental treatment. The purpose of the control group is to provide a baseline for measuring the effects of the independent variable, thus ensuring that any observed changes in the dependent variable can be attributed to the experimental treatment. By using an experimental group, researchers can determine if the treatment has any significant effects, and if so, they can evaluate the efficacy of the treatment.

Key Differences Between Control Group And Experimental Group

Control group and experimental group are two important terms in conducting experiments. The control group refers to a group of subjects that do not receive the experimental treatment and is used as a comparison for the group that receives the treatment. In contrast, the experimental group is the group that receives the experimental treatment and is compared to a control group that does not receive the treatment. The key differences between control group and experimental group are that the control group serves as a baseline, while the experimental group allows researchers to evaluate the effects of an experimental intervention. Additionally, experimental results are more reliable and valid when compared to the control group, demonstrating the importance of incorporating both groups in experimental research.

• The control group serves as a baseline, while the experimental group allows researchers to evaluate the effects of an experimental intervention.
• The control group receives no treatment, while the experimental group receives treatment.
• The control group is exposed to the same conditions that the experimental group receives, while the experimental group is exposed to different conditions that the control group does not receive.

Control Group vs. Experimental Group Similarities

The control group and experimental group are two essential components of any research study. The main similarity between these groups is that they are both used to assess the effects of a treatment or intervention. The control group is intended to provide a baseline measurement of the outcomes that are expected in the absence of the intervention. In contrast, the experimental group is exposed to the intervention or treatment and is observed for any changes or improvements in outcomes. In summary, both groups serve as comparisons for one another, and their use increases the credibility and validity of research findings.

Control Group vs. Experimental Group Pros and Cons

Control group pros & cons.

Control Group Pros

A control group is an important element of scientific research that serves as a benchmark group for comparison with the experimental group. The primary advantage of a control group is that it aids in determining the cause and effect relationship between the independent variable and the dependent variable. It enables the researcher to isolate and measure the effect of the experimental treatment by holding all other variables constant. By having a control group, researchers can rule out the possibility of confounding variables that could influence the results of the study. Additionally, a control group provides a basis for making valid conclusions and assertions about the effect of the experimental treatment. This approach enhances scientific rigor and reliability, resulting in more accurate and trustworthy findings.

• The control group helps determine the causal relationship between the independent variable and the dependent variable. 
• The control group allows the researcher to isolate and measure the effect of the experimental treatment while all other variables are unchanged. 
• The control group provides a basis for valid inferences and claims about the effects of the experimental treatment.
• The control group allows for more accurate and reliable study results.

Control Group Cons

The use of a control group in experiments remains a standard practice in scientific research. However, despite its advantages, there are some disadvantages and cons of using a control group. First, the control group may present ethical concerns as it inherently denies some participants the opportunity to receive the experimental treatment. Second, the control group may not accurately represent the larger population being studied, leading to biased results. Third, the control group may experience changes due to factors other than the experimental treatment, leading to invalid results. Lastly, the use of a control group may increase the cost, time, and resources needed to conduct the experiment. Taking these disadvantages into consideration, researchers must carefully evaluate the use of a control group in their experimental design.

• The use of a control group may increase the cost, time, and resources needed to conduct the experiment.
• The control group may experience changes due to factors other than the experimental treatment, leading to invalid results.
• The control group may not accurately represent the larger population being studied, leading to biased results.
• The control group may present ethical concerns as it inherently denies some participants the opportunity to receive the experimental treatment.

Experimental Group Pros & Cons

Experimental Group Pros

The Experimental Group, in scientific studies and experimentation, is a group that receives the experimental treatment and is compared to a control group that does not receive the treatment. There are several advantages or pros of this group. First, the experimental group allows researchers to determine the effectiveness of a new treatment or procedure. Second, it helps in identifying side effects of the treatment on the subjects. Third, it provides clear evidence regarding the cause and effect relationships between variables. Additionally, the experimental group enables researchers to validate their findings and test the hypothesis. These benefits make the Experimental Group essential in accurately assessing the effectiveness of new treatments or procedures.

• The experimental group allows researchers to determine the effectiveness of a new treatment or procedure.
• The experimental group helps in identifying side effects of the treatment on the subjects.
• The experimental group provides clear evidence regarding the cause and effect relationships between variables.
• The experimental group enables researchers to validate their findings and test the hypothesis. 

Experimental Group Cons

Experimental groups are a critical component of scientific research as they allow researchers to test the efficacy of different treatments or interventions. However, along with their advantages, experimental groups also present some disadvantages and cons. Firstly, ethical considerations may arise as some experimental treatments may cause harm or discomfort to participants. It is also possible that the treatment may not have a significant effect, which would mean that resources and time are wasted. Finally, experimental groups can be affected by confounding variables, which may render results unreliable or inaccurate. Therefore, it is important to carefully consider the potential disadvantages and limitations when designing and conducting an experiment that involves an experimental group.

• The experimental groups can be affected by confounding variables, which may render results unreliable or inaccurate. 
• It is also possible that the treatment may not have a significant effect, which would mean that resources and time are wasted.
• Ethical considerations may arise as some experimental treatments may cause harm or discomfort to participants.

Comparison Table: 5 Key Differences Between Control Group And Experimental Group

Comparison chart.

Comparison Video

Conclusion: what is the difference between control group and experimental group.

In conclusion, understanding the difference between a control group and an experimental group is crucial in designing and conducting reliable experiments. The control group serves as a baseline, allowing researchers to compare the effects of the experimental treatment. Without a control group, it is difficult to determine whether any observed effects are due to the treatment or to other factors. By contrast, the experimental group receives the treatment and is used to evaluate the effects of the intervention. By carefully controlling for different factors, scientists can use these groups to test hypotheses and draw meaningful conclusions about the impact of different treatments on the outcomes of interest.

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Michael Dorns is a media researcher and investigator at Difference 101. He graduated from California State University, Los Angeles, with a B.A. in English literature. He enjoys American literature, technology, animals, and sports. Michael has lived in four different countries on three continents and has also visited forty-two states and thirty-three countries. He currently resides in Los Angeles, California, with his wife and two children.

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Frequently asked questions

What’s the difference between a control group and an experimental group.

An experimental group, also known as a treatment group, receives the treatment whose effect researchers wish to study, whereas a control group does not. They should be identical in all other ways.

Frequently asked questions: Methodology

Quantitative observations involve measuring or counting something and expressing the result in numerical form, while qualitative observations involve describing something in non-numerical terms, such as its appearance, texture, or color.

To make quantitative observations , you need to use instruments that are capable of measuring the quantity you want to observe. For example, you might use a ruler to measure the length of an object or a thermometer to measure its temperature.

Scope of research is determined at the beginning of your research process , prior to the data collection stage. Sometimes called “scope of study,” your scope delineates what will and will not be covered in your project. It helps you focus your work and your time, ensuring that you’ll be able to achieve your goals and outcomes.

Defining a scope can be very useful in any research project, from a research proposal to a thesis or dissertation . A scope is needed for all types of research: quantitative , qualitative , and mixed methods .

To define your scope of research, consider the following:

• Budget constraints or any specifics of grant funding
• Your proposed timeline and duration
• Specifics about your population of study, your proposed sample size , and the research methodology you’ll pursue
• Any inclusion and exclusion criteria
• Any anticipated control , extraneous , or confounding variables that could bias your research if not accounted for properly.

Inclusion and exclusion criteria are predominantly used in non-probability sampling . In purposive sampling and snowball sampling , restrictions apply as to who can be included in the sample .

Inclusion and exclusion criteria are typically presented and discussed in the methodology section of your thesis or dissertation .

The purpose of theory-testing mode is to find evidence in order to disprove, refine, or support a theory. As such, generalisability is not the aim of theory-testing mode.

Due to this, the priority of researchers in theory-testing mode is to eliminate alternative causes for relationships between variables . In other words, they prioritise internal validity over external validity , including ecological validity .

Convergent validity shows how much a measure of one construct aligns with other measures of the same or related constructs .

On the other hand, concurrent validity is about how a measure matches up to some known criterion or gold standard, which can be another measure.

Although both types of validity are established by calculating the association or correlation between a test score and another variable , they represent distinct validation methods.

Validity tells you how accurately a method measures what it was designed to measure. There are 4 main types of validity :

• Construct validity : Does the test measure the construct it was designed to measure?
• Face validity : Does the test appear to be suitable for its objectives ?
• Content validity : Does the test cover all relevant parts of the construct it aims to measure.
• Criterion validity : Do the results accurately measure the concrete outcome they are designed to measure?

Criterion validity evaluates how well a test measures the outcome it was designed to measure. An outcome can be, for example, the onset of a disease.

Criterion validity consists of two subtypes depending on the time at which the two measures (the criterion and your test) are obtained:

• Concurrent validity is a validation strategy where the the scores of a test and the criterion are obtained at the same time
• Predictive validity is a validation strategy where the criterion variables are measured after the scores of the test

Attrition refers to participants leaving a study. It always happens to some extent – for example, in randomised control trials for medical research.

Differential attrition occurs when attrition or dropout rates differ systematically between the intervention and the control group . As a result, the characteristics of the participants who drop out differ from the characteristics of those who stay in the study. Because of this, study results may be biased .

Criterion validity and construct validity are both types of measurement validity . In other words, they both show you how accurately a method measures something.

While construct validity is the degree to which a test or other measurement method measures what it claims to measure, criterion validity is the degree to which a test can predictively (in the future) or concurrently (in the present) measure something.

Construct validity is often considered the overarching type of measurement validity . You need to have face validity , content validity , and criterion validity in order to achieve construct validity.

Convergent validity and discriminant validity are both subtypes of construct validity . Together, they help you evaluate whether a test measures the concept it was designed to measure.

• Convergent validity indicates whether a test that is designed to measure a particular construct correlates with other tests that assess the same or similar construct.
• Discriminant validity indicates whether two tests that should not be highly related to each other are indeed not related. This type of validity is also called divergent validity .

You need to assess both in order to demonstrate construct validity. Neither one alone is sufficient for establishing construct validity.

Face validity and content validity are similar in that they both evaluate how suitable the content of a test is. The difference is that face validity is subjective, and assesses content at surface level.

When a test has strong face validity, anyone would agree that the test’s questions appear to measure what they are intended to measure.

For example, looking at a 4th grade math test consisting of problems in which students have to add and multiply, most people would agree that it has strong face validity (i.e., it looks like a math test).

On the other hand, content validity evaluates how well a test represents all the aspects of a topic. Assessing content validity is more systematic and relies on expert evaluation. of each question, analysing whether each one covers the aspects that the test was designed to cover.

A 4th grade math test would have high content validity if it covered all the skills taught in that grade. Experts(in this case, math teachers), would have to evaluate the content validity by comparing the test to the learning objectives.

Content validity shows you how accurately a test or other measurement method taps  into the various aspects of the specific construct you are researching.

In other words, it helps you answer the question: “does the test measure all aspects of the construct I want to measure?” If it does, then the test has high content validity.

The higher the content validity, the more accurate the measurement of the construct.

If the test fails to include parts of the construct, or irrelevant parts are included, the validity of the instrument is threatened, which brings your results into question.

Construct validity refers to how well a test measures the concept (or construct) it was designed to measure. Assessing construct validity is especially important when you’re researching concepts that can’t be quantified and/or are intangible, like introversion. To ensure construct validity your test should be based on known indicators of introversion ( operationalisation ).

On the other hand, content validity assesses how well the test represents all aspects of the construct. If some aspects are missing or irrelevant parts are included, the test has low content validity.

• Discriminant validity indicates whether two tests that should not be highly related to each other are indeed not related

Construct validity has convergent and discriminant subtypes. They assist determine if a test measures the intended notion.

The reproducibility and replicability of a study can be ensured by writing a transparent, detailed method section and using clear, unambiguous language.

Reproducibility and replicability are related terms.

• A successful reproduction shows that the data analyses were conducted in a fair and honest manner.
• A successful replication shows that the reliability of the results is high.
• Reproducing research entails reanalysing the existing data in the same manner.
• Replicating (or repeating ) the research entails reconducting the entire analysis, including the collection of new data . 

Snowball sampling is a non-probability sampling method . Unlike probability sampling (which involves some form of random selection ), the initial individuals selected to be studied are the ones who recruit new participants.

Because not every member of the target population has an equal chance of being recruited into the sample, selection in snowball sampling is non-random.

Snowball sampling is a non-probability sampling method , where there is not an equal chance for every member of the population to be included in the sample .

This means that you cannot use inferential statistics and make generalisations – often the goal of quantitative research . As such, a snowball sample is not representative of the target population, and is usually a better fit for qualitative research .

Snowball sampling relies on the use of referrals. Here, the researcher recruits one or more initial participants, who then recruit the next ones. 

Participants share similar characteristics and/or know each other. Because of this, not every member of the population has an equal chance of being included in the sample, giving rise to sampling bias .

Snowball sampling is best used in the following cases:

• If there is no sampling frame available (e.g., people with a rare disease)
• If the population of interest is hard to access or locate (e.g., people experiencing homelessness)
• If the research focuses on a sensitive topic (e.g., extra-marital affairs)

Stratified sampling and quota sampling both involve dividing the population into subgroups and selecting units from each subgroup. The purpose in both cases is to select a representative sample and/or to allow comparisons between subgroups.

The main difference is that in stratified sampling, you draw a random sample from each subgroup ( probability sampling ). In quota sampling you select a predetermined number or proportion of units, in a non-random manner ( non-probability sampling ).

Random sampling or probability sampling is based on random selection. This means that each unit has an equal chance (i.e., equal probability) of being included in the sample.

On the other hand, convenience sampling involves stopping people at random, which means that not everyone has an equal chance of being selected depending on the place, time, or day you are collecting your data.

Convenience sampling and quota sampling are both non-probability sampling methods. They both use non-random criteria like availability, geographical proximity, or expert knowledge to recruit study participants.

However, in convenience sampling, you continue to sample units or cases until you reach the required sample size.

In quota sampling, you first need to divide your population of interest into subgroups (strata) and estimate their proportions (quota) in the population. Then you can start your data collection , using convenience sampling to recruit participants, until the proportions in each subgroup coincide with the estimated proportions in the population.

A sampling frame is a list of every member in the entire population . It is important that the sampling frame is as complete as possible, so that your sample accurately reflects your population.

Stratified and cluster sampling may look similar, but bear in mind that groups created in cluster sampling are heterogeneous , so the individual characteristics in the cluster vary. In contrast, groups created in stratified sampling are homogeneous , as units share characteristics.

Relatedly, in cluster sampling you randomly select entire groups and include all units of each group in your sample. However, in stratified sampling, you select some units of all groups and include them in your sample. In this way, both methods can ensure that your sample is representative of the target population .

When your population is large in size, geographically dispersed, or difficult to contact, it’s necessary to use a sampling method .

This allows you to gather information from a smaller part of the population, i.e. the sample, and make accurate statements by using statistical analysis. A few sampling methods include simple random sampling , convenience sampling , and snowball sampling .

The two main types of social desirability bias are:

• Self-deceptive enhancement (self-deception): The tendency to see oneself in a favorable light without realizing it.
• Impression managemen t (other-deception): The tendency to inflate one’s abilities or achievement in order to make a good impression on other people.

Response bias refers to conditions or factors that take place during the process of responding to surveys, affecting the responses. One type of response bias is social desirability bias .

Demand characteristics are aspects of experiments that may give away the research objective to participants. Social desirability bias occurs when participants automatically try to respond in ways that make them seem likeable in a study, even if it means misrepresenting how they truly feel.

Participants may use demand characteristics to infer social norms or experimenter expectancies and act in socially desirable ways, so you should try to control for demand characteristics wherever possible.

A systematic review is secondary research because it uses existing research. You don’t collect new data yourself.

Ethical considerations in research are a set of principles that guide your research designs and practices. These principles include voluntary participation, informed consent, anonymity, confidentiality, potential for harm, and results communication.

Scientists and researchers must always adhere to a certain code of conduct when collecting data from others .

These considerations protect the rights of research participants, enhance research validity , and maintain scientific integrity.

Research ethics matter for scientific integrity, human rights and dignity, and collaboration between science and society. These principles make sure that participation in studies is voluntary, informed, and safe.

Research misconduct means making up or falsifying data, manipulating data analyses, or misrepresenting results in research reports. It’s a form of academic fraud.

These actions are committed intentionally and can have serious consequences; research misconduct is not a simple mistake or a point of disagreement but a serious ethical failure.

Anonymity means you don’t know who the participants are, while confidentiality means you know who they are but remove identifying information from your research report. Both are important ethical considerations .

You can only guarantee anonymity by not collecting any personally identifying information – for example, names, phone numbers, email addresses, IP addresses, physical characteristics, photos, or videos.

You can keep data confidential by using aggregate information in your research report, so that you only refer to groups of participants rather than individuals.

Peer review is a process of evaluating submissions to an academic journal. Utilising rigorous criteria, a panel of reviewers in the same subject area decide whether to accept each submission for publication.

For this reason, academic journals are often considered among the most credible sources you can use in a research project – provided that the journal itself is trustworthy and well regarded.

In general, the peer review process follows the following steps:

• First, the author submits the manuscript to the editor.
• Reject the manuscript and send it back to author, or
• Send it onward to the selected peer reviewer(s)
• Next, the peer review process occurs. The reviewer provides feedback, addressing any major or minor issues with the manuscript, and gives their advice regarding what edits should be made.
• Lastly, the edited manuscript is sent back to the author. They input the edits, and resubmit it to the editor for publication.

Peer review can stop obviously problematic, falsified, or otherwise untrustworthy research from being published. It also represents an excellent opportunity to get feedback from renowned experts in your field.

It acts as a first defence, helping you ensure your argument is clear and that there are no gaps, vague terms, or unanswered questions for readers who weren’t involved in the research process.

Peer-reviewed articles are considered a highly credible source due to this stringent process they go through before publication.

Many academic fields use peer review , largely to determine whether a manuscript is suitable for publication. Peer review enhances the credibility of the published manuscript.

However, peer review is also common in non-academic settings. The United Nations, the European Union, and many individual nations use peer review to evaluate grant applications. It is also widely used in medical and health-related fields as a teaching or quality-of-care measure.

Peer assessment is often used in the classroom as a pedagogical tool. Both receiving feedback and providing it are thought to enhance the learning process, helping students think critically and collaboratively.

• In a single-blind study , only the participants are blinded.
• In a double-blind study , both participants and experimenters are blinded.
• In a triple-blind study , the assignment is hidden not only from participants and experimenters, but also from the researchers analysing the data.

Blinding is important to reduce bias (e.g., observer bias , demand characteristics ) and ensure a study’s internal validity .

If participants know whether they are in a control or treatment group , they may adjust their behaviour in ways that affect the outcome that researchers are trying to measure. If the people administering the treatment are aware of group assignment, they may treat participants differently and thus directly or indirectly influence the final results.

Blinding means hiding who is assigned to the treatment group and who is assigned to the control group in an experiment .

Explanatory research is a research method used to investigate how or why something occurs when only a small amount of information is available pertaining to that topic. It can help you increase your understanding of a given topic.

Explanatory research is used to investigate how or why a phenomenon occurs. Therefore, this type of research is often one of the first stages in the research process , serving as a jumping-off point for future research.

Exploratory research is a methodology approach that explores research questions that have not previously been studied in depth. It is often used when the issue you’re studying is new, or the data collection process is challenging in some way.

Exploratory research is often used when the issue you’re studying is new or when the data collection process is challenging for some reason.

You can use exploratory research if you have a general idea or a specific question that you want to study but there is no preexisting knowledge or paradigm with which to study it.

To implement random assignment , assign a unique number to every member of your study’s sample .

Then, you can use a random number generator or a lottery method to randomly assign each number to a control or experimental group. You can also do so manually, by flipping a coin or rolling a die to randomly assign participants to groups.

Random selection, or random sampling , is a way of selecting members of a population for your study’s sample.

In contrast, random assignment is a way of sorting the sample into control and experimental groups.

Random sampling enhances the external validity or generalisability of your results, while random assignment improves the internal validity of your study.

Random assignment is used in experiments with a between-groups or independent measures design. In this research design, there’s usually a control group and one or more experimental groups. Random assignment helps ensure that the groups are comparable.

In general, you should always use random assignment in this type of experimental design when it is ethically possible and makes sense for your study topic.

Clean data are valid, accurate, complete, consistent, unique, and uniform. Dirty data include inconsistencies and errors.

Dirty data can come from any part of the research process, including poor research design , inappropriate measurement materials, or flawed data entry.

Data cleaning takes place between data collection and data analyses. But you can use some methods even before collecting data.

For clean data, you should start by designing measures that collect valid data. Data validation at the time of data entry or collection helps you minimize the amount of data cleaning you’ll need to do.

After data collection, you can use data standardisation and data transformation to clean your data. You’ll also deal with any missing values, outliers, and duplicate values.

Data cleaning involves spotting and resolving potential data inconsistencies or errors to improve your data quality. An error is any value (e.g., recorded weight) that doesn’t reflect the true value (e.g., actual weight) of something that’s being measured.

In this process, you review, analyse, detect, modify, or remove ‘dirty’ data to make your dataset ‘clean’. Data cleaning is also called data cleansing or data scrubbing.

Data cleaning is necessary for valid and appropriate analyses. Dirty data contain inconsistencies or errors , but cleaning your data helps you minimise or resolve these.

Without data cleaning, you could end up with a Type I or II error in your conclusion. These types of erroneous conclusions can be practically significant with important consequences, because they lead to misplaced investments or missed opportunities.

Observer bias occurs when a researcher’s expectations, opinions, or prejudices influence what they perceive or record in a study. It usually affects studies when observers are aware of the research aims or hypotheses. This type of research bias is also called detection bias or ascertainment bias .

The observer-expectancy effect occurs when researchers influence the results of their own study through interactions with participants.

Researchers’ own beliefs and expectations about the study results may unintentionally influence participants through demand characteristics .

You can use several tactics to minimise observer bias .

• Use masking (blinding) to hide the purpose of your study from all observers.
• Triangulate your data with different data collection methods or sources.
• Use multiple observers and ensure inter-rater reliability.
• Train your observers to make sure data is consistently recorded between them.
• Standardise your observation procedures to make sure they are structured and clear.

Naturalistic observation is a valuable tool because of its flexibility, external validity , and suitability for topics that can’t be studied in a lab setting.

The downsides of naturalistic observation include its lack of scientific control , ethical considerations , and potential for bias from observers and subjects.

Naturalistic observation is a qualitative research method where you record the behaviours of your research subjects in real-world settings. You avoid interfering or influencing anything in a naturalistic observation.

You can think of naturalistic observation as ‘people watching’ with a purpose.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

You can organise the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomisation can minimise the bias from order effects.

Questionnaires can be self-administered or researcher-administered.

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or by post. All questions are standardised so that all respondents receive the same questions with identical wording.

Researcher-administered questionnaires are interviews that take place by phone, in person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

In a controlled experiment , all extraneous variables are held constant so that they can’t influence the results. Controlled experiments require:

• A control group that receives a standard treatment, a fake treatment, or no treatment
• Random assignment of participants to ensure the groups are equivalent

Depending on your study topic, there are various other methods of controlling variables .

A true experiment (aka a controlled experiment) always includes at least one control group that doesn’t receive the experimental treatment.

However, some experiments use a within-subjects design to test treatments without a control group. In these designs, you usually compare one group’s outcomes before and after a treatment (instead of comparing outcomes between different groups).

For strong internal validity , it’s usually best to include a control group if possible. Without a control group, it’s harder to be certain that the outcome was caused by the experimental treatment and not by other variables.

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analysing data from people using questionnaires.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviours. It is made up of four or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with five or seven possible responses, to capture their degree of agreement.

Individual Likert-type questions are generally considered ordinal data , because the items have clear rank order, but don’t have an even distribution.

Overall Likert scale scores are sometimes treated as interval data. These scores are considered to have directionality and even spacing between them.

The type of data determines what statistical tests you should use to analyse your data.

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (‘ x affects y because …’).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses. In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

A hypothesis states your predictions about what your research will find. It is a tentative answer to your research question that has not yet been tested. For some research projects, you might have to write several hypotheses that address different aspects of your research question.

A hypothesis is not just a guess. It should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations, and statistical analysis of data).

Cross-sectional studies are less expensive and time-consuming than many other types of study. They can provide useful insights into a population’s characteristics and identify correlations for further research.

Sometimes only cross-sectional data are available for analysis; other times your research question may only require a cross-sectional study to answer it.

Cross-sectional studies cannot establish a cause-and-effect relationship or analyse behaviour over a period of time. To investigate cause and effect, you need to do a longitudinal study or an experimental study .

Longitudinal studies and cross-sectional studies are two different types of research design . In a cross-sectional study you collect data from a population at a specific point in time; in a longitudinal study you repeatedly collect data from the same sample over an extended period of time.

Longitudinal studies are better to establish the correct sequence of events, identify changes over time, and provide insight into cause-and-effect relationships, but they also tend to be more expensive and time-consuming than other types of studies.

The 1970 British Cohort Study , which has collected data on the lives of 17,000 Brits since their births in 1970, is one well-known example of a longitudinal study .

Longitudinal studies can last anywhere from weeks to decades, although they tend to be at least a year long.

A correlation reflects the strength and/or direction of the association between two or more variables.

• A positive correlation means that both variables change in the same direction.
• A negative correlation means that the variables change in opposite directions.
• A zero correlation means there’s no relationship between the variables.

A correlational research design investigates relationships between two variables (or more) without the researcher controlling or manipulating any of them. It’s a non-experimental type of quantitative research .

A correlation coefficient is a single number that describes the strength and direction of the relationship between your variables.

Different types of correlation coefficients might be appropriate for your data based on their levels of measurement and distributions . The Pearson product-moment correlation coefficient (Pearson’s r ) is commonly used to assess a linear relationship between two quantitative variables.

Controlled experiments establish causality, whereas correlational studies only show associations between variables.

• In an experimental design , you manipulate an independent variable and measure its effect on a dependent variable. Other variables are controlled so they can’t impact the results.
• In a correlational design , you measure variables without manipulating any of them. You can test whether your variables change together, but you can’t be sure that one variable caused a change in another.

In general, correlational research is high in external validity while experimental research is high in internal validity .

The third variable and directionality problems are two main reasons why correlation isn’t causation .

The third variable problem means that a confounding variable affects both variables to make them seem causally related when they are not.

The directionality problem is when two variables correlate and might actually have a causal relationship, but it’s impossible to conclude which variable causes changes in the other.

As a rule of thumb, questions related to thoughts, beliefs, and feelings work well in focus groups . Take your time formulating strong questions, paying special attention to phrasing. Be careful to avoid leading questions , which can bias your responses.

Overall, your focus group questions should be:

• Open-ended and flexible
• Impossible to answer with ‘yes’ or ‘no’ (questions that start with ‘why’ or ‘how’ are often best)
• Unambiguous, getting straight to the point while still stimulating discussion
• Unbiased and neutral

Social desirability bias is the tendency for interview participants to give responses that will be viewed favourably by the interviewer or other participants. It occurs in all types of interviews and surveys , but is most common in semi-structured interviews , unstructured interviews , and focus groups .

Social desirability bias can be mitigated by ensuring participants feel at ease and comfortable sharing their views. Make sure to pay attention to your own body language and any physical or verbal cues, such as nodding or widening your eyes.

This type of bias in research can also occur in observations if the participants know they’re being observed. They might alter their behaviour accordingly.

A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. It is one of four types of interviews .

The four most common types of interviews are:

• Structured interviews : The questions are predetermined in both topic and order.
• Semi-structured interviews : A few questions are predetermined, but other questions aren’t planned.
• Unstructured interviews : None of the questions are predetermined.
• Focus group interviews : The questions are presented to a group instead of one individual.

An unstructured interview is the most flexible type of interview, but it is not always the best fit for your research topic.

Unstructured interviews are best used when:

• You are an experienced interviewer and have a very strong background in your research topic, since it is challenging to ask spontaneous, colloquial questions
• Your research question is exploratory in nature. While you may have developed hypotheses, you are open to discovering new or shifting viewpoints through the interview process.
• You are seeking descriptive data, and are ready to ask questions that will deepen and contextualise your initial thoughts and hypotheses
• Your research depends on forming connections with your participants and making them feel comfortable revealing deeper emotions, lived experiences, or thoughts

A semi-structured interview is a blend of structured and unstructured types of interviews. Semi-structured interviews are best used when:

• You have prior interview experience. Spontaneous questions are deceptively challenging, and it’s easy to accidentally ask a leading question or make a participant uncomfortable.
• Your research question is exploratory in nature. Participant answers can guide future research questions and help you develop a more robust knowledge base for future research.

The interviewer effect is a type of bias that emerges when a characteristic of an interviewer (race, age, gender identity, etc.) influences the responses given by the interviewee.

There is a risk of an interviewer effect in all types of interviews , but it can be mitigated by writing really high-quality interview questions.

A structured interview is a data collection method that relies on asking questions in a set order to collect data on a topic. They are often quantitative in nature. Structured interviews are best used when:

• You already have a very clear understanding of your topic. Perhaps significant research has already been conducted, or you have done some prior research yourself, but you already possess a baseline for designing strong structured questions.
• You are constrained in terms of time or resources and need to analyse your data quickly and efficiently
• Your research question depends on strong parity between participants, with environmental conditions held constant

More flexible interview options include semi-structured interviews , unstructured interviews , and focus groups .

When conducting research, collecting original data has significant advantages:

• You can tailor data collection to your specific research aims (e.g., understanding the needs of your consumers or user testing your website).
• You can control and standardise the process for high reliability and validity (e.g., choosing appropriate measurements and sampling methods ).

However, there are also some drawbacks: data collection can be time-consuming, labour-intensive, and expensive. In some cases, it’s more efficient to use secondary data that has already been collected by someone else, but the data might be less reliable.

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organisations.

A mediator variable explains the process through which two variables are related, while a moderator variable affects the strength and direction of that relationship.

A confounder is a third variable that affects variables of interest and makes them seem related when they are not. In contrast, a mediator is the mechanism of a relationship between two variables: it explains the process by which they are related.

If something is a mediating variable :

• It’s caused by the independent variable
• It influences the dependent variable
• When it’s taken into account, the statistical correlation between the independent and dependent variables is higher than when it isn’t considered

Including mediators and moderators in your research helps you go beyond studying a simple relationship between two variables for a fuller picture of the real world. They are important to consider when studying complex correlational or causal relationships.

Mediators are part of the causal pathway of an effect, and they tell you how or why an effect takes place. Moderators usually help you judge the external validity of your study by identifying the limitations of when the relationship between variables holds.

You can think of independent and dependent variables in terms of cause and effect: an independent variable is the variable you think is the cause , while a dependent variable is the effect .

In an experiment, you manipulate the independent variable and measure the outcome in the dependent variable. For example, in an experiment about the effect of nutrients on crop growth:

• The  independent variable  is the amount of nutrients added to the crop field.
• The  dependent variable is the biomass of the crops at harvest time.

Defining your variables, and deciding how you will manipulate and measure them, is an important part of experimental design .

Discrete and continuous variables are two types of quantitative variables :

• Discrete variables represent counts (e.g., the number of objects in a collection).
• Continuous variables represent measurable amounts (e.g., water volume or weight).

Quantitative variables are any variables where the data represent amounts (e.g. height, weight, or age).

Categorical variables are any variables where the data represent groups. This includes rankings (e.g. finishing places in a race), classifications (e.g. brands of cereal), and binary outcomes (e.g. coin flips).

You need to know what type of variables you are working with to choose the right statistical test for your data and interpret your results .

Determining cause and effect is one of the most important parts of scientific research. It’s essential to know which is the cause – the independent variable – and which is the effect – the dependent variable.

You want to find out how blood sugar levels are affected by drinking diet cola and regular cola, so you conduct an experiment .

• The type of cola – diet or regular – is the independent variable .
• The level of blood sugar that you measure is the dependent variable – it changes depending on the type of cola.

No. The value of a dependent variable depends on an independent variable, so a variable cannot be both independent and dependent at the same time. It must be either the cause or the effect, not both.

Yes, but including more than one of either type requires multiple research questions .

For example, if you are interested in the effect of a diet on health, you can use multiple measures of health: blood sugar, blood pressure, weight, pulse, and many more. Each of these is its own dependent variable with its own research question.

You could also choose to look at the effect of exercise levels as well as diet, or even the additional effect of the two combined. Each of these is a separate independent variable .

To ensure the internal validity of an experiment , you should only change one independent variable at a time.

To ensure the internal validity of your research, you must consider the impact of confounding variables. If you fail to account for them, you might over- or underestimate the causal relationship between your independent and dependent variables , or even find a causal relationship where none exists.

A confounding variable is closely related to both the independent and dependent variables in a study. An independent variable represents the supposed cause , while the dependent variable is the supposed effect . A confounding variable is a third variable that influences both the independent and dependent variables.

Failing to account for confounding variables can cause you to wrongly estimate the relationship between your independent and dependent variables.

There are several methods you can use to decrease the impact of confounding variables on your research: restriction, matching, statistical control, and randomisation.

In restriction , you restrict your sample by only including certain subjects that have the same values of potential confounding variables.

In matching , you match each of the subjects in your treatment group with a counterpart in the comparison group. The matched subjects have the same values on any potential confounding variables, and only differ in the independent variable .

In statistical control , you include potential confounders as variables in your regression .

In randomisation , you randomly assign the treatment (or independent variable) in your study to a sufficiently large number of subjects, which allows you to control for all potential confounding variables.

In scientific research, concepts are the abstract ideas or phenomena that are being studied (e.g., educational achievement). Variables are properties or characteristics of the concept (e.g., performance at school), while indicators are ways of measuring or quantifying variables (e.g., yearly grade reports).

The process of turning abstract concepts into measurable variables and indicators is called operationalisation .

In statistics, ordinal and nominal variables are both considered categorical variables .

Even though ordinal data can sometimes be numerical, not all mathematical operations can be performed on them.

A control variable is any variable that’s held constant in a research study. It’s not a variable of interest in the study, but it’s controlled because it could influence the outcomes.

Control variables help you establish a correlational or causal relationship between variables by enhancing internal validity .

If you don’t control relevant extraneous variables , they may influence the outcomes of your study, and you may not be able to demonstrate that your results are really an effect of your independent variable .

‘Controlling for a variable’ means measuring extraneous variables and accounting for them statistically to remove their effects on other variables.

Researchers often model control variable data along with independent and dependent variable data in regression analyses and ANCOVAs . That way, you can isolate the control variable’s effects from the relationship between the variables of interest.

An extraneous variable is any variable that you’re not investigating that can potentially affect the dependent variable of your research study.

A confounding variable is a type of extraneous variable that not only affects the dependent variable, but is also related to the independent variable.

There are 4 main types of extraneous variables :

• Demand characteristics : Environmental cues that encourage participants to conform to researchers’ expectations
• Experimenter effects : Unintentional actions by researchers that influence study outcomes
• Situational variables : Eenvironmental variables that alter participants’ behaviours
• Participant variables : Any characteristic or aspect of a participant’s background that could affect study results

The difference between explanatory and response variables is simple:

• An explanatory variable is the expected cause, and it explains the results.
• A response variable is the expected effect, and it responds to other variables.

The term ‘ explanatory variable ‘ is sometimes preferred over ‘ independent variable ‘ because, in real-world contexts, independent variables are often influenced by other variables. This means they aren’t totally independent.

Multiple independent variables may also be correlated with each other, so ‘explanatory variables’ is a more appropriate term.

On graphs, the explanatory variable is conventionally placed on the x -axis, while the response variable is placed on the y -axis.

• If you have quantitative variables , use a scatterplot or a line graph.
• If your response variable is categorical, use a scatterplot or a line graph.
• If your explanatory variable is categorical, use a bar graph.

A correlation is usually tested for two variables at a time, but you can test correlations between three or more variables.

An independent variable is the variable you manipulate, control, or vary in an experimental study to explore its effects. It’s called ‘independent’ because it’s not influenced by any other variables in the study.

Independent variables are also called:

• Explanatory variables (they explain an event or outcome)
• Predictor variables (they can be used to predict the value of a dependent variable)
• Right-hand-side variables (they appear on the right-hand side of a regression equation)

A dependent variable is what changes as a result of the independent variable manipulation in experiments . It’s what you’re interested in measuring, and it ‘depends’ on your independent variable.

In statistics, dependent variables are also called:

• Response variables (they respond to a change in another variable)
• Outcome variables (they represent the outcome you want to measure)
• Left-hand-side variables (they appear on the left-hand side of a regression equation)

Deductive reasoning is commonly used in scientific research, and it’s especially associated with quantitative research .

In research, you might have come across something called the hypothetico-deductive method . It’s the scientific method of testing hypotheses to check whether your predictions are substantiated by real-world data.

Deductive reasoning is a logical approach where you progress from general ideas to specific conclusions. It’s often contrasted with inductive reasoning , where you start with specific observations and form general conclusions.

Deductive reasoning is also called deductive logic.

Inductive reasoning is a method of drawing conclusions by going from the specific to the general. It’s usually contrasted with deductive reasoning, where you proceed from general information to specific conclusions.

Inductive reasoning is also called inductive logic or bottom-up reasoning.

In inductive research , you start by making observations or gathering data. Then, you take a broad scan of your data and search for patterns. Finally, you make general conclusions that you might incorporate into theories.

Inductive reasoning is a bottom-up approach, while deductive reasoning is top-down.

Inductive reasoning takes you from the specific to the general, while in deductive reasoning, you make inferences by going from general premises to specific conclusions.

There are many different types of inductive reasoning that people use formally or informally.

Here are a few common types:

• Inductive generalisation : You use observations about a sample to come to a conclusion about the population it came from.
• Statistical generalisation: You use specific numbers about samples to make statements about populations.
• Causal reasoning: You make cause-and-effect links between different things.
• Sign reasoning: You make a conclusion about a correlational relationship between different things.
• Analogical reasoning: You make a conclusion about something based on its similarities to something else.

It’s often best to ask a variety of people to review your measurements. You can ask experts, such as other researchers, or laypeople, such as potential participants, to judge the face validity of tests.

While experts have a deep understanding of research methods , the people you’re studying can provide you with valuable insights you may have missed otherwise.

Face validity is important because it’s a simple first step to measuring the overall validity of a test or technique. It’s a relatively intuitive, quick, and easy way to start checking whether a new measure seems useful at first glance.

Good face validity means that anyone who reviews your measure says that it seems to be measuring what it’s supposed to. With poor face validity, someone reviewing your measure may be left confused about what you’re measuring and why you’re using this method.

Face validity is about whether a test appears to measure what it’s supposed to measure. This type of validity is concerned with whether a measure seems relevant and appropriate for what it’s assessing only on the surface.

Statistical analyses are often applied to test validity with data from your measures. You test convergent validity and discriminant validity with correlations to see if results from your test are positively or negatively related to those of other established tests.

You can also use regression analyses to assess whether your measure is actually predictive of outcomes that you expect it to predict theoretically. A regression analysis that supports your expectations strengthens your claim of construct validity .

When designing or evaluating a measure, construct validity helps you ensure you’re actually measuring the construct you’re interested in. If you don’t have construct validity, you may inadvertently measure unrelated or distinct constructs and lose precision in your research.

Construct validity is often considered the overarching type of measurement validity ,  because it covers all of the other types. You need to have face validity , content validity, and criterion validity to achieve construct validity.

Construct validity is about how well a test measures the concept it was designed to evaluate. It’s one of four types of measurement validity , which includes construct validity, face validity , and criterion validity.

There are two subtypes of construct validity.

• Convergent validity : The extent to which your measure corresponds to measures of related constructs
• Discriminant validity: The extent to which your measure is unrelated or negatively related to measures of distinct constructs

Attrition bias can skew your sample so that your final sample differs significantly from your original sample. Your sample is biased because some groups from your population are underrepresented.

With a biased final sample, you may not be able to generalise your findings to the original population that you sampled from, so your external validity is compromised.

There are seven threats to external validity : selection bias , history, experimenter effect, Hawthorne effect , testing effect, aptitude-treatment, and situation effect.

The two types of external validity are population validity (whether you can generalise to other groups of people) and ecological validity (whether you can generalise to other situations and settings).

The external validity of a study is the extent to which you can generalise your findings to different groups of people, situations, and measures.

Attrition bias is a threat to internal validity . In experiments, differential rates of attrition between treatment and control groups can skew results.

This bias can affect the relationship between your independent and dependent variables . It can make variables appear to be correlated when they are not, or vice versa.

Internal validity is the extent to which you can be confident that a cause-and-effect relationship established in a study cannot be explained by other factors.

There are eight threats to internal validity : history, maturation, instrumentation, testing, selection bias , regression to the mean, social interaction, and attrition .

A sampling error is the difference between a population parameter and a sample statistic .

A statistic refers to measures about the sample , while a parameter refers to measures about the population .

Populations are used when a research question requires data from every member of the population. This is usually only feasible when the population is small and easily accessible.

Systematic sampling is a probability sampling method where researchers select members of the population at a regular interval – for example, by selecting every 15th person on a list of the population. If the population is in a random order, this can imitate the benefits of simple random sampling .

There are three key steps in systematic sampling :

• Define and list your population , ensuring that it is not ordered in a cyclical or periodic order.
• Decide on your sample size and calculate your interval, k , by dividing your population by your target sample size.
• Choose every k th member of the population as your sample.

Yes, you can create a stratified sample using multiple characteristics, but you must ensure that every participant in your study belongs to one and only one subgroup. In this case, you multiply the numbers of subgroups for each characteristic to get the total number of groups.

For example, if you were stratifying by location with three subgroups (urban, rural, or suburban) and marital status with five subgroups (single, divorced, widowed, married, or partnered), you would have 3 × 5 = 15 subgroups.

You should use stratified sampling when your sample can be divided into mutually exclusive and exhaustive subgroups that you believe will take on different mean values for the variable that you’re studying.

Using stratified sampling will allow you to obtain more precise (with lower variance ) statistical estimates of whatever you are trying to measure.

For example, say you want to investigate how income differs based on educational attainment, but you know that this relationship can vary based on race. Using stratified sampling, you can ensure you obtain a large enough sample from each racial group, allowing you to draw more precise conclusions.

In stratified sampling , researchers divide subjects into subgroups called strata based on characteristics that they share (e.g., race, gender, educational attainment).

Once divided, each subgroup is randomly sampled using another probability sampling method .

Multistage sampling can simplify data collection when you have large, geographically spread samples, and you can obtain a probability sample without a complete sampling frame.

But multistage sampling may not lead to a representative sample, and larger samples are needed for multistage samples to achieve the statistical properties of simple random samples .

In multistage sampling , you can use probability or non-probability sampling methods.

For a probability sample, you have to probability sampling at every stage. You can mix it up by using simple random sampling , systematic sampling , or stratified sampling to select units at different stages, depending on what is applicable and relevant to your study.

Cluster sampling is a probability sampling method in which you divide a population into clusters, such as districts or schools, and then randomly select some of these clusters as your sample.

The clusters should ideally each be mini-representations of the population as a whole.

There are three types of cluster sampling : single-stage, double-stage and multi-stage clustering. In all three types, you first divide the population into clusters, then randomly select clusters for use in your sample.

• In single-stage sampling , you collect data from every unit within the selected clusters.
• In double-stage sampling , you select a random sample of units from within the clusters.
• In multi-stage sampling , you repeat the procedure of randomly sampling elements from within the clusters until you have reached a manageable sample.

Cluster sampling is more time- and cost-efficient than other probability sampling methods , particularly when it comes to large samples spread across a wide geographical area.

However, it provides less statistical certainty than other methods, such as simple random sampling , because it is difficult to ensure that your clusters properly represent the population as a whole.

If properly implemented, simple random sampling is usually the best sampling method for ensuring both internal and external validity . However, it can sometimes be impractical and expensive to implement, depending on the size of the population to be studied,

If you have a list of every member of the population and the ability to reach whichever members are selected, you can use simple random sampling.

The American Community Survey  is an example of simple random sampling . In order to collect detailed data on the population of the US, the Census Bureau officials randomly select 3.5 million households per year and use a variety of methods to convince them to fill out the survey.

Simple random sampling is a type of probability sampling in which the researcher randomly selects a subset of participants from a population . Each member of the population has an equal chance of being selected. Data are then collected from as large a percentage as possible of this random subset.

Sampling bias occurs when some members of a population are systematically more likely to be selected in a sample than others.

In multistage sampling , or multistage cluster sampling, you draw a sample from a population using smaller and smaller groups at each stage.

This method is often used to collect data from a large, geographically spread group of people in national surveys, for example. You take advantage of hierarchical groupings (e.g., from county to city to neighbourhood) to create a sample that’s less expensive and time-consuming to collect data from.

In non-probability sampling , the sample is selected based on non-random criteria, and not every member of the population has a chance of being included.

Common non-probability sampling methods include convenience sampling , voluntary response sampling, purposive sampling , snowball sampling , and quota sampling .

Probability sampling means that every member of the target population has a known chance of being included in the sample.

Probability sampling methods include simple random sampling , systematic sampling , stratified sampling , and cluster sampling .

Samples are used to make inferences about populations . Samples are easier to collect data from because they are practical, cost-effective, convenient, and manageable.

While a between-subjects design has fewer threats to internal validity , it also requires more participants for high statistical power than a within-subjects design .

Advantages:

• Prevents carryover effects of learning and fatigue.
• Shorter study duration.

Disadvantages:

• Needs larger samples for high power.
• Uses more resources to recruit participants, administer sessions, cover costs, etc.
• Individual differences may be an alternative explanation for results.

In a factorial design, multiple independent variables are tested.

If you test two variables, each level of one independent variable is combined with each level of the other independent variable to create different conditions.

Yes. Between-subjects and within-subjects designs can be combined in a single study when you have two or more independent variables (a factorial design). In a mixed factorial design, one variable is altered between subjects and another is altered within subjects.

Within-subjects designs have many potential threats to internal validity , but they are also very statistically powerful .

• Only requires small samples
• Statistically powerful
• Removes the effects of individual differences on the outcomes
• Internal validity threats reduce the likelihood of establishing a direct relationship between variables
• Time-related effects, such as growth, can influence the outcomes
• Carryover effects mean that the specific order of different treatments affect the outcomes

Quasi-experimental design is most useful in situations where it would be unethical or impractical to run a true experiment .

Quasi-experiments have lower internal validity than true experiments, but they often have higher external validity  as they can use real-world interventions instead of artificial laboratory settings.

In experimental research, random assignment is a way of placing participants from your sample into different groups using randomisation. With this method, every member of the sample has a known or equal chance of being placed in a control group or an experimental group.

A quasi-experiment is a type of research design that attempts to establish a cause-and-effect relationship. The main difference between this and a true experiment is that the groups are not randomly assigned.

In a between-subjects design , every participant experiences only one condition, and researchers assess group differences between participants in various conditions.

In a within-subjects design , each participant experiences all conditions, and researchers test the same participants repeatedly for differences between conditions.

The word ‘between’ means that you’re comparing different conditions between groups, while the word ‘within’ means you’re comparing different conditions within the same group.

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

Triangulation can help:

• Reduce bias that comes from using a single method, theory, or investigator
• Enhance validity by approaching the same topic with different tools
• Establish credibility by giving you a complete picture of the research problem

But triangulation can also pose problems:

• It’s time-consuming and labour-intensive, often involving an interdisciplinary team.
• Your results may be inconsistent or even contradictory.

There are four main types of triangulation :

• Data triangulation : Using data from different times, spaces, and people
• Investigator triangulation : Involving multiple researchers in collecting or analysing data
• Theory triangulation : Using varying theoretical perspectives in your research
• Methodological triangulation : Using different methodologies to approach the same topic

Experimental designs are a set of procedures that you plan in order to examine the relationship between variables that interest you.

To design a successful experiment, first identify:

• A testable hypothesis
• One or more independent variables that you will manipulate
• One or more dependent variables that you will measure

When designing the experiment, first decide:

• How your variable(s) will be manipulated
• How you will control for any potential confounding or lurking variables
• How many subjects you will include
• How you will assign treatments to your subjects

Exploratory research explores the main aspects of a new or barely researched question.

Explanatory research explains the causes and effects of an already widely researched question.

The key difference between observational studies and experiments is that, done correctly, an observational study will never influence the responses or behaviours of participants. Experimental designs will have a treatment condition applied to at least a portion of participants.

An observational study could be a good fit for your research if your research question is based on things you observe. If you have ethical, logistical, or practical concerns that make an experimental design challenging, consider an observational study. Remember that in an observational study, it is critical that there be no interference or manipulation of the research subjects. Since it’s not an experiment, there are no control or treatment groups either.

These are four of the most common mixed methods designs :

• Convergent parallel: Quantitative and qualitative data are collected at the same time and analysed separately. After both analyses are complete, compare your results to draw overall conclusions. 
• Embedded: Quantitative and qualitative data are collected at the same time, but within a larger quantitative or qualitative design. One type of data is secondary to the other.
• Explanatory sequential: Quantitative data is collected and analysed first, followed by qualitative data. You can use this design if you think your qualitative data will explain and contextualise your quantitative findings.
• Exploratory sequential: Qualitative data is collected and analysed first, followed by quantitative data. You can use this design if you think the quantitative data will confirm or validate your qualitative findings.

Triangulation in research means using multiple datasets, methods, theories and/or investigators to address a research question. It’s a research strategy that can help you enhance the validity and credibility of your findings.

Triangulation is mainly used in qualitative research , but it’s also commonly applied in quantitative research . Mixed methods research always uses triangulation.

Operationalisation means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioural avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalise the variables that you want to measure.

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

There are five common approaches to qualitative research :

• Grounded theory involves collecting data in order to develop new theories.
• Ethnography involves immersing yourself in a group or organisation to understand its culture.
• Narrative research involves interpreting stories to understand how people make sense of their experiences and perceptions.
• Phenomenological research involves investigating phenomena through people’s lived experiences.
• Action research links theory and practice in several cycles to drive innovative changes.

There are various approaches to qualitative data analysis , but they all share five steps in common:

• Prepare and organise your data.
• Review and explore your data.
• Develop a data coding system.
• Assign codes to the data.
• Identify recurring themes.

The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis .

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.

Methods are the specific tools and procedures you use to collect and analyse data (e.g. experiments, surveys , and statistical tests ).

In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .

In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.

The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts, and meanings, use qualitative methods .
• If you want to analyse a large amount of readily available data, use secondary data. If you want data specific to your purposes with control over how they are generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

Ask our team

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Our support team is here to help you daily via chat, WhatsApp, email, or phone between 9:00 a.m. to 11:00 p.m. CET.

Our APA experts default to APA 7 for editing and formatting. For the Citation Editing Service you are able to choose between APA 6 and 7.

Yes, if your document is longer than 20,000 words, you will get a sample of approximately 2,000 words. This sample edit gives you a first impression of the editor’s editing style and a chance to ask questions and give feedback.

How does the sample edit work?

You will receive the sample edit within 24 hours after placing your order. You then have 24 hours to let us know if you’re happy with the sample or if there’s something you would like the editor to do differently.

Read more about how the sample edit works

Yes, you can upload your document in sections.

We try our best to ensure that the same editor checks all the different sections of your document. When you upload a new file, our system recognizes you as a returning customer, and we immediately contact the editor who helped you before.

However, we cannot guarantee that the same editor will be available. Your chances are higher if

• You send us your text as soon as possible and
• You can be flexible about the deadline.

Please note that the shorter your deadline is, the lower the chance that your previous editor is not available.

If your previous editor isn’t available, then we will inform you immediately and look for another qualified editor. Fear not! Every Scribbr editor follows the  Scribbr Improvement Model  and will deliver high-quality work.

Yes, our editors also work during the weekends and holidays.

Because we have many editors available, we can check your document 24 hours per day and 7 days per week, all year round.

If you choose a 72 hour deadline and upload your document on a Thursday evening, you’ll have your thesis back by Sunday evening!

Yes! Our editors are all native speakers, and they have lots of experience editing texts written by ESL students. They will make sure your grammar is perfect and point out any sentences that are difficult to understand. They’ll also notice your most common mistakes, and give you personal feedback to improve your writing in English.

Every Scribbr order comes with our award-winning Proofreading & Editing service , which combines two important stages of the revision process.

For a more comprehensive edit, you can add a Structure Check or Clarity Check to your order. With these building blocks, you can customize the kind of feedback you receive.

You might be familiar with a different set of editing terms. To help you understand what you can expect at Scribbr, we created this table:

View an example

When you place an order, you can specify your field of study and we’ll match you with an editor who has familiarity with this area.

However, our editors are language specialists, not academic experts in your field. Your editor’s job is not to comment on the content of your dissertation, but to improve your language and help you express your ideas as clearly and fluently as possible.

This means that your editor will understand your text well enough to give feedback on its clarity, logic and structure, but not on the accuracy or originality of its content.

Good academic writing should be understandable to a non-expert reader, and we believe that academic editing is a discipline in itself. The research, ideas and arguments are all yours – we’re here to make sure they shine!

After your document has been edited, you will receive an email with a link to download the document.

The editor has made changes to your document using ‘Track Changes’ in Word. This means that you only have to accept or ignore the changes that are made in the text one by one.

It is also possible to accept all changes at once. However, we strongly advise you not to do so for the following reasons:

• You can learn a lot by looking at the mistakes you made.
• The editors don’t only change the text – they also place comments when sentences or sometimes even entire paragraphs are unclear. You should read through these comments and take into account your editor’s tips and suggestions.
• With a final read-through, you can make sure you’re 100% happy with your text before you submit!

You choose the turnaround time when ordering. We can return your dissertation within 24 hours , 3 days or 1 week . These timescales include weekends and holidays. As soon as you’ve paid, the deadline is set, and we guarantee to meet it! We’ll notify you by text and email when your editor has completed the job.

Very large orders might not be possible to complete in 24 hours. On average, our editors can complete around 13,000 words in a day while maintaining our high quality standards. If your order is longer than this and urgent, contact us to discuss possibilities.

Always leave yourself enough time to check through the document and accept the changes before your submission deadline.

Scribbr is specialised in editing study related documents. We check:

• Graduation projects
• Dissertations
• Admissions essays
• College essays
• Application essays
• Personal statements
• Process reports
• Reflections
• Internship reports
• Academic papers
• Research proposals
• Prospectuses

Calculate the costs

The fastest turnaround time is 24 hours.

You can upload your document at any time and choose between four deadlines:

At Scribbr, we promise to make every customer 100% happy with the service we offer. Our philosophy: Your complaint is always justified – no denial, no doubts.

Our customer support team is here to find the solution that helps you the most, whether that’s a free new edit or a refund for the service.

Yes, in the order process you can indicate your preference for American, British, or Australian English .

If you don’t choose one, your editor will follow the style of English you currently use. If your editor has any questions about this, we will contact you.