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Hypothesis Testing: A Complete Guide for Beginners

Statistical hypothesis testing is a key concept in statistics. It helps researchers, data analysts, and scientists make decisions based on data. Hypothesis testing allows you to determine whether your results are meaningful when analyzing experiments, surveys, or other data.

In this blog, we’ll explain statistical hypothesis testing from the basics to more advanced ideas, making it easy to understand even for 10th-grade students.

By the end of this blog, you’ll be able to understand hypothesis testing and how it’s used in research.

What is a Hypothesis?

Table of Contents

A hypothesis is a statement that can be tested. It’s like a guess you make after observing something, and you want to see if that guess holds when you collect more data.

For example:

“Eating more vegetables improves health.”
“Students who study regularly perform better in exams.”

These statements are testable because we can gather data to check if they are true or false.

What is Hypothesis Testing?

Hypothesis testing is a statistical process that helps us make decisions based on data. Suppose you collect data from an experiment or survey. Hypothesis testing helps you decide whether the results are significant or could have happened by chance.

For example, if you believe a new teaching method helps students score better, hypothesis testing can help you decide if the improvement is real or just a random fluctuation.

Null and Alternative Hypothesis

Hypothesis testing usually involves two competing hypotheses:

Example: “There is no difference in exam scores between students using the new method and those who don’t.”
Example: “Students using the new method perform better in exams than those who don’t.”

Key Terms in Hypothesis Testing

Before diving into the details, let’s understand some important terms used in hypothesis testing:

1. Test Statistic

The test statistic is a number calculated from your data that is compared against a known distribution (like the normal distribution) to test the null hypothesis. It tells you how much your sample data differs from what’s expected under the null hypothesis.

The p-value is the probability of observing the sample data or something more extreme, assuming the null hypothesis is true. A smaller p-value suggests that the null hypothesis is less likely to be true. In many studies, a p-value of 0.05 or less is considered statistically significant.

3. Significance Level (α)

The significance level is the threshold at which you decide to reject the null hypothesis. Commonly, this level is set at 5% (α = 0.05), meaning there’s a 5% chance of rejecting the null hypothesis even when it is true.

4. Critical Value

The critical value is the boundary that defines the region where we reject the null hypothesis. It is calculated based on the significance level and tells us how extreme the test statistic needs to be to reject the null hypothesis.

5. Type I and Type II Errors

Type I Error (False Positive): Rejecting the null hypothesis when it’s true.
Type II Error (False Negative): Failing to reject the null hypothesis when it’s false.

In simpler terms:

Type I error is like thinking something has changed when it hasn’t.
Type II error is like thinking nothing has changed when it actually has.

Types of Hypothesis Testing

1. one-tailed test.

A one-tailed test checks for an effect in a single direction. For example, if you are only interested in testing whether students who study 2 hours daily score higher than those who don’t, that’s a one-tailed test.

2. Two-Tailed Test

A two-tailed test checks for an effect in both directions. This means you’re testing if the scores are different , regardless of whether they are higher or lower. For example, “Do students who study 2 hours daily score differently than those who don’t?” That’s a two-tailed test.

Steps in Hypothesis Testing

Step 1: define hypotheses.

Start by defining the:

Null Hypothesis (H₀): The status quo or no change.
Alternative Hypothesis (H₁): The hypothesis you believe in, suggesting that something has changed.

Step 2: Set the Significance Level (α)

Next, set the significance level, typically 0.05 . This means you’re willing to accept a 5% risk of incorrectly rejecting the null hypothesis.

Step 3: Collect and Analyze Data

Conduct your experiment or survey and collect data. Then, analyze this data to calculate the test statistic. The formula you use depends on the type of test you’re conducting (e.g., Z-test, T-test).

Step 4: Calculate the P-value or Critical Value

Compare the test statistic to a standard distribution (such as the normal distribution). If you calculate a p-value , compare it to the significance level. If the p-value is less than the significance level, reject the null hypothesis.

Alternatively, you can compare your test statistic to a critical value from statistical tables to determine if you should reject the null hypothesis.

Step 5: Make a Decision

Based on your calculations:

If the p-value is less than the significance level (e.g., p < 0.05), reject the null hypothesis.
If the p-value is greater than the significance level, do not reject the null hypothesis.

Step 6: Interpret the Results

Finally, interpret the results in context. If you reject the null hypothesis, you have evidence to support the alternative hypothesis. If not, the data does not provide enough evidence to reject the null.

P-Value and Significance

The p-value is a key part of hypothesis testing. It tells us the likelihood of getting results as extreme as the observed data, assuming the null hypothesis is true. In simple terms:

A low p-value (≤ 0.05) suggests strong evidence against the null hypothesis, so you reject it.
A high p-value (> 0.05) means the data is consistent with the null hypothesis, and you don’t reject it.

Here’s a table to summarize:

Common Hypothesis Tests

There are different types of hypothesis tests depending on the data and what you are testing for.

Example of Hypothesis Testing

Let’s say a nutritionist claims that a new diet increases the average weight loss for people by 5 kg in a month.

Null Hypothesis (H₀): The average weight loss is not 5 kg (no difference).
Alternative Hypothesis (H₁): The average weight loss is greater than 5 kg.

Suppose we collect data from 30 people and find that the average weight loss is 5.5 kg. Now we follow these steps:

Significance level : Set α = 0.05 (5%).
Calculate the test statistic: Using the T-test formula.
Find the p-value : Calculate the p-value for the test statistic.
Make a decision : Compare the p-value to the significance level.

If the p-value is less than 0.05, we reject the null hypothesis and conclude that the new diet results in more than 5 kg of weight loss.

Statistical hypothesis testing is an essential method in statistics for making informed decisions based on data. By understanding the basics of null and alternative hypotheses, test statistics, p-values, and the steps in hypothesis testing, you can analyze experiments and surveys effectively.

Hypothesis testing is a powerful tool for everything from scientific research to everyday decisions, and mastering it can lead to better data analysis and decision-making.

Also Read: Step-by-step guide to hypothesis testing in statistics

What is the difference between the null hypothesis and the alternative hypothesis?

The null hypothesis (H₀) is the default assumption that there is no effect or no difference. It’s what we try to disprove. The alternative hypothesis (H₁) is what you want to prove. It suggests that there is a significant effect or difference.

What is the difference between a one-tailed test and a two-tailed test?

A one-tailed test looks for evidence of an effect in one direction (either greater or smaller). A two-tailed test checks for evidence of an effect in both directions (whether greater or smaller), making it a more conservative test.

Can we always reject the null hypothesis if the p-value is less than 0.05?

Yes, if the p-value is less than 0.05 , we typically reject the null hypothesis. However, this does not guarantee that the alternative hypothesis is true; it simply indicates that the data provide strong evidence against it.

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A Beginner’s Guide to Hypothesis Testing in Business

Business professionals performing hypothesis testing

30 Mar 2021

Becoming a more data-driven decision-maker can bring several benefits to your organization, enabling you to identify new opportunities to pursue and threats to abate. Rather than allowing subjective thinking to guide your business strategy, backing your decisions with data can empower your company to become more innovative and, ultimately, profitable.

If you’re new to data-driven decision-making, you might be wondering how data translates into business strategy. The answer lies in generating a hypothesis and verifying or rejecting it based on what various forms of data tell you.

Below is a look at hypothesis testing and the role it plays in helping businesses become more data-driven.

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What Is Hypothesis Testing?

To understand what hypothesis testing is, it’s important first to understand what a hypothesis is.

A hypothesis or hypothesis statement seeks to explain why something has happened, or what might happen, under certain conditions. It can also be used to understand how different variables relate to each other. Hypotheses are often written as if-then statements; for example, “If this happens, then this will happen.”

Hypothesis testing , then, is a statistical means of testing an assumption stated in a hypothesis. While the specific methodology leveraged depends on the nature of the hypothesis and data available, hypothesis testing typically uses sample data to extrapolate insights about a larger population.

Hypothesis Testing in Business

When it comes to data-driven decision-making, there’s a certain amount of risk that can mislead a professional. This could be due to flawed thinking or observations, incomplete or inaccurate data , or the presence of unknown variables. The danger in this is that, if major strategic decisions are made based on flawed insights, it can lead to wasted resources, missed opportunities, and catastrophic outcomes.

The real value of hypothesis testing in business is that it allows professionals to test their theories and assumptions before putting them into action. This essentially allows an organization to verify its analysis is correct before committing resources to implement a broader strategy.

As one example, consider a company that wishes to launch a new marketing campaign to revitalize sales during a slow period. Doing so could be an incredibly expensive endeavor, depending on the campaign’s size and complexity. The company, therefore, may wish to test the campaign on a smaller scale to understand how it will perform.

In this example, the hypothesis that’s being tested would fall along the lines of: “If the company launches a new marketing campaign, then it will translate into an increase in sales.” It may even be possible to quantify how much of a lift in sales the company expects to see from the effort. Pending the results of the pilot campaign, the business would then know whether it makes sense to roll it out more broadly.

Related: 9 Fundamental Data Science Skills for Business Professionals

Key Considerations for Hypothesis Testing

1. alternative hypothesis and null hypothesis.

In hypothesis testing, the hypothesis that’s being tested is known as the alternative hypothesis . Often, it’s expressed as a correlation or statistical relationship between variables. The null hypothesis , on the other hand, is a statement that’s meant to show there’s no statistical relationship between the variables being tested. It’s typically the exact opposite of whatever is stated in the alternative hypothesis.

For example, consider a company’s leadership team that historically and reliably sees $12 million in monthly revenue. They want to understand if reducing the price of their services will attract more customers and, in turn, increase revenue.

In this case, the alternative hypothesis may take the form of a statement such as: “If we reduce the price of our flagship service by five percent, then we’ll see an increase in sales and realize revenues greater than $12 million in the next month.”

The null hypothesis, on the other hand, would indicate that revenues wouldn’t increase from the base of $12 million, or might even decrease.

Check out the video below about the difference between an alternative and a null hypothesis, and subscribe to our YouTube channel for more explainer content.

2. Significance Level and P-Value

Statistically speaking, if you were to run the same scenario 100 times, you’d likely receive somewhat different results each time. If you were to plot these results in a distribution plot, you’d see the most likely outcome is at the tallest point in the graph, with less likely outcomes falling to the right and left of that point.

With this in mind, imagine you’ve completed your hypothesis test and have your results, which indicate there may be a correlation between the variables you were testing. To understand your results' significance, you’ll need to identify a p-value for the test, which helps note how confident you are in the test results.

In statistics, the p-value depicts the probability that, assuming the null hypothesis is correct, you might still observe results that are at least as extreme as the results of your hypothesis test. The smaller the p-value, the more likely the alternative hypothesis is correct, and the greater the significance of your results.

3. One-Sided vs. Two-Sided Testing

When it’s time to test your hypothesis, it’s important to leverage the correct testing method. The two most common hypothesis testing methods are one-sided and two-sided tests , or one-tailed and two-tailed tests, respectively.

Typically, you’d leverage a one-sided test when you have a strong conviction about the direction of change you expect to see due to your hypothesis test. You’d leverage a two-sided test when you’re less confident in the direction of change.

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4. Sampling

To perform hypothesis testing in the first place, you need to collect a sample of data to be analyzed. Depending on the question you’re seeking to answer or investigate, you might collect samples through surveys, observational studies, or experiments.

A survey involves asking a series of questions to a random population sample and recording self-reported responses.

Observational studies involve a researcher observing a sample population and collecting data as it occurs naturally, without intervention.

Finally, an experiment involves dividing a sample into multiple groups, one of which acts as the control group. For each non-control group, the variable being studied is manipulated to determine how the data collected differs from that of the control group.

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Learn How to Perform Hypothesis Testing

Hypothesis testing is a complex process involving different moving pieces that can allow an organization to effectively leverage its data and inform strategic decisions.

If you’re interested in better understanding hypothesis testing and the role it can play within your organization, one option is to complete a course that focuses on the process. Doing so can lay the statistical and analytical foundation you need to succeed.

Do you want to learn more about hypothesis testing? Explore Business Analytics —one of our online business essentials courses —and download our Beginner’s Guide to Data & Analytics .