sales presentation and types

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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12 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Updated: October 22, 2024

Published: February 22, 2017

Sales presentations: They either blow you away or induce a daydream. Why? Not everyone's a gifted speaker — but everyone can put together an effective sales pitch deck with the right guidance.

While many salespeople focus on making their sales decks flashy, fun, and exciting, I find they overlook the need for their presentations to address the prospect's top concerns and offer an irresistible solution .

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time. Your sales team can do better, but what exactly does a great sales deck look like?

I used to design corporate sales presentations. Let me show you some stand-out sales presentation examples. I’ll cover some common pitfalls to avoid to help you perfect the pitch . Let’s dive in!

Table of Contents

What Is a Sales Deck?

Sales deck examples, sales deck vs pitch deck, example sales presentation, sales deck presentation tips, sales deck template, how to find a sales deck template.

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (i.e., your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

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A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? I’ve collected some of the best for your inspiration, in no particular order.

• Attention Media
• Kibris Developments
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

15 Sales Presentation Techniques That Will Help You Close More Deals Today

9 Ways to End Your Sales Presentation With a Bang

7 Apps That Help Salespeople Become Even Better Speakers

7 Secrets of a Winning Capabilities Presentation

Insight Selling: The 8-Slide Framework for a Better Pitch

The Best Work-Appropriate GIFs to Use in Your Next Sales Slide Deck

How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

How to Handle Difficult Sales Calls Like a Pro

Technology Give You the Middle Finger in a Demo? 7 Reactions to Avoid

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

• Sales Content Management
• Buyer Engagement
• Sales Onboarding & Training
• Data-Driven Sales
• Dealer Enablement
• Content Personalization
• Sales Presentations
• Content Sharing & Tracking
• Digital Sales Room
• Sales Content Analytics
• Integrations
• Smart Sales Tools
• For Marketers
• For Sales Teams & Dealers
• For Business Leaders
• Customer Stories
• Sales Enablement
• Revenue Enablement
• Help Center
• Learning Management System

10 Most Loved Features – Presented by the Showell Team

• Showell for Marketing
• Showell for Sales
• Showell for Leaders
• Showell for Dealer Sales
• Key Industries

A Must-Have Solution for Kubota’s Dealer Success

Showell’s Digital Sales Room: Branding Made Easy

9 Steps For An Effective Sales Presentation + 6 Examples

As a sales professional, you're constantly seeking ways to create presentations that not only engage your audience but also close deals. While templates can streamline this process, understanding the fundamental principles behind effective presentations is crucial for truly mastering the art of the pitch.

But what exactly makes a sales presentation effective, and how can you create one that resonates with your prospects?

In this guide, we'll walk you through the key elements of an effective sales presentation and provide you with a step-by-step approach to crafting presentations that convert.

We've also included various presentation formats you can use for your next meeting, along with tools to help you create and deliver impactful presentations.

What you'll find in this blog:

What Makes For an Effective Sales Presentation

Understanding these fundamental components is crucial because they form the foundation of any successful sales presentation.

Nowadays, your prospects are bombarded with sales pitches daily. You need to stand out. By mastering these core elements, you'll be able to craft presentations that not only capture attention but also drive action.

Whether you're aiming to increase your close rate, shorten your sales cycle, or simply make a lasting impression, these key components will give you the edge you need.

1. Clear and compelling value proposition

Your presentation should clearly communicate how your product or service solves your prospect's problems or meets their needs.

Many sales presentations fail because they focus too much on features rather than benefits. This leaves prospects wondering, "So what? How does this help me?"

A clear value proposition addresses this by explicitly connecting your offering to the prospect's needs, making the relevance and importance of your solution immediately apparent.

2. Understanding the audience's needs and pain points

Generic, one-size-fits-all presentations often fall flat because they don't resonate with the specific audience. Prospects may feel that you don't truly understand their unique situation or industry.

That’s why personalization is key here. Your presentation should demonstrate that you understand your prospect's specific challenges and goals.

Not only that, tailoring your presentation shows that you've done your homework and are offering a solution that's relevant to them specifically.

3. Engaging storytelling and visual elements

Dry, fact-heavy presentations can be boring and forgettable! They often fail to create an emotional connection or leave a lasting impression. A great presentation tells a story that resonates with your audience, supported by visuals that enhance understanding and retention.

Storytelling and effective visuals make for a presentation that's more engaging and memorable. This helps overcome information overload and helps your key points stick in the minds of your prospects.

4. Strong call-to-action (CTA)

Many presentations end on a weak note, leaving prospects unsure about what to do next. This can result in lost momentum and missed opportunities.

Your presentation should guide your prospect towards a clear next step, whether that's scheduling a demo, starting a trial, or making a purchase. A strong CTA solves this by providing clear direction, reducing decision paralysis, and helping to move the sales process forward.

Now that we've got all that covered, let's get into the nitty-gritty of creating an effective sales presentation.

9 Steps to Follow For An Effective Sales Presentation

Creating an effective sales presentation isn't just about having great content; it's about structuring and delivering that content in a way that resonates with your audience and drives them to action.

Here are nine steps to help you craft and deliver presentations that convert:

Step 1: Research your audience thoroughly

Many salespeople rely on generic presentations or make assumptions about their prospects based on limited information.

Before you even open your presentation software, you need to know who you're presenting to.

Dive deep into your prospect's industry, company, and specific challenges. Use tools like LinkedIn, company websites, and industry reports to gather insights.

In addition to that, conducting a thorough customer needs analysis will help you better tailor your presentation to their needs .

This eliminates irrelevance or misaligned presentations. By thoroughly researching your audience, you can create a presentation that speaks directly to their needs, challenges, and goals, increasing engagement and the likelihood of a positive response.

Step 2: Craft a compelling opening

Many presentations start with company history or a long-winded introduction that fails to capture attention.

Gong even reported that starting off with "Did I catch you at a bad time?" decreases your chances of booking a meeting by 40%. 

You've got about 30 seconds to grab your audience's attention. Start with a bang by using a surprising statistic, a thought-provoking question, or a brief story that highlights the problem you're solving.

A compelling opening hooks your audience from the start , making them more likely to pay attention to the rest of your presentation.

Step 3: Clearly articulate your value proposition

Don't make your audience guess why they should care about your product or service. Spell it out for them in clear, benefit-driven language. Focus on the outcomes you can deliver, not just features.

This solves the problem of prospects not understanding the relevance or value of your offering. By clearly articulating your value proposition, you make it easy for prospects to see how your product or service will benefit them specifically.

Step 4: Personalize Your Sales Presentation

Use the insights you gathered in step 1 to tailor your presentation to your audience. Reference their specific industry challenges, use their company's name and logo, and even mention key decision-makers by name if appropriate.

This level of personalization shows that you've done your homework and truly understand their needs.

You don’t want your prospects feeling like they're getting a generic, one-size-fits-all solution. Personalization demonstrates that you understand their unique challenges and are offering a tailored solution.

Step 5: Use storytelling to engage your audience

Humans are wired for stories. Use case studies or customer success stories to illustrate how your solution works in real-world scenarios.

Structure your story with a clear beginning (the challenge), middle (the solution), and end (the results). This approach makes your presentation more memorable and relatable.

Storytelling prevents your presentations from being dry and forgettable. It helps your audience visualize how your solution could work for them, making your presentation more engaging and memorable.

Step 6: Include Social Proof and Testimonials

Many companies rely solely on their own claims about their product or service, which can come across as biased or untrustworthy.

Don't just tell your prospects how great you are – show them.

Don't just tell your prospects how great you are – show them. Include testimonials, case studies, and data from existing clients to build credibility. If possible, use examples from companies in similar industries or with similar challenges to your prospect.

Social proof from satisfied customers builds trust and credibility, making your prospects more likely to believe in the value of your offering.

Step 7: Leverage visual aids and multimedia content effectively

Presentations that are text-heavy and visually unengaging are difficult for the audience to absorb and retain information.

Break up text-heavy slides with infographics, charts, and images that support your key points. If appropriate, consider including short video clips or product demos. Remember, the goal is to enhance understanding, not to distract from your message.

This, again, eases information overload and poor retention. Visual aids and multimedia content make complex information easier to understand and remember, improving the overall effectiveness of your presentation.

Step 8: Address/anticipate objections proactively

If you wait for your prospects to raise objections, it can derail the presentation and put them on the defensive.

Don't wait for your prospects to bring up concerns. Address common objections head-on in your presentation. This shows that you understand their perspective and have solutions ready.

Step 9: End with a compelling CTA

Are you still sending your presentations with a vague "thank you" or "any questions?" This leaves your prospects unsure about next steps.

Make sure your presentation builds towards a clear next step. Whether it's scheduling a demo, starting a free trial, or setting up a follow-up meeting, make your call-to-action clear and compelling. Reinforce the value you've presented throughout and create a sense of urgency.

This solves the problem of losing momentum at the end of a presentation. A strong CTA guides your prospect towards the next step in the sales process, increasing the likelihood of moving the deal forward.

6 Examples of Sales Presentations That Convert

Great! Now that we've covered the steps for creating an effective presentation, let's explore some presentation styles you can use for your next meeting.

Each of these styles has its strengths and is suited to different situations.

The key is to choose the style that best fits your product or service, your audience, and the specific goals of your presentation.

1. The Problem-Solution Approach: 

This presentation style starts by deeply exploring a common industry problem, then introduces your solution as the answer. It's particularly effective when you're targeting a specific industry or niche.

Here’s how it might look:

• Opening slide: "The $10 Billion Problem Plaguing the Manufacturing Industry"
• Next few slides: Detailed breakdown of the problem (e.g., inefficiencies in supply chain management)
• Middle section: Introduction of your solution (e.g., an AI-powered supply chain optimization platform)
• Closing slides: Case studies showing how your solution solved this problem for other manufacturers

The success of this approach hinges on three critical elements. First, you need an in-depth analysis of the industry problem, demonstrating your expertise and understanding.

Next, establish a clear link between the problem and your solution, showing how your offering directly addresses the issue.

Finally, provide concrete examples of how your solution has worked for others in the same industry, building credibility and showing real-world applicability.

2. The Demonstration-Focused Presentation

If you're selling a product that's best understood through hands-on experience, this approach can be powerful. Just make sure to focus on the features that are most relevant to your specific audience.

How it might look:

• Brief introduction of your product (1-2 slides)
• Live demonstration of key features, narrated to highlight benefits
• Q&A session where audience members can request to see specific functions

At the heart of this presentation style is the live product interaction. Keep slides sparse and let your solution take center stage.

As you navigate through features, provide a clear narrative that bridges the gap between functionality and benefits, helping your audience grasp the real-world value.

Remember to stay flexible– be prepared to pivot your demo based on the audience's reactions and questions, showcasing the features that resonate most with their specific needs.

3. The Data-Driven Pitch

This approach is great for audiences who are particularly analytical or numbers-focused. Use concrete data to back up your claims and demonstrate the tangible value of your offering.

• Opening slide: "The Numbers Don't Lie: Why Our Solution is a Game-Changer"
• Series of data visualizations (graphs, charts) showing industry trends
• Slides breaking down the ROI of your solution with concrete numbers
• Case study slides with before/after statistics from current clients

The cornerstone of this approach is the strategic use of data visualizations. These visual aids transform complex information into easily digestible insights.

Pair these visuals with razor-sharp, quantifiable value propositions that speak directly to your audience's pain points and objectives.

The cherry on top? Tailored ROI calculations that paint a clear picture of how your solution translates into tangible value for the prospect's unique situation.

4. The Storytelling Presentation

This style uses a single, compelling customer story to illustrate the entire journey of working with your company. It's particularly effective for complex or high-value sales where prospects need to envision a long-term relationship.

• Opening slide: "The Day Everything Changed for ACME Corp"
• The challenges they faced
• How they found your company
• The implementation process
• The results they achieved
• Closing slides linking ACME's story to the prospect's situation

Crafting a compelling narrative is the essence of this presentation style. Build your story with a distinct beginning, middle, and end to create an engaging arc that captivates your audience.

Weave emotional touchpoints throughout your tale to forge a connection with your listeners. The key to making this approach resonate is drawing clear parallels between your story and the prospect's own challenges, helping them envision how your solution could transform their business narrative.

5. The Interactive Workshop Style

This approach turns your presentation into a two-way conversation, allowing prospects to get hands-on with your product or actively participate in problem-solving exercises.

Active participation is the driving force behind this approach. Ditch the traditional slideshow in favor of hands-on experiences that keep your audience engaged.

Guide your prospects with crystal-clear instructions to ensure they can fully immerse themselves in the interactive elements. Then cap off the experience with a thoughtful debrief session, connecting the dots between the hands-on activity and the real-world value of your product or service.

• Brief introduction of your product/service
• Guided exercise where audience members use your product to solve a sample problem
• Discussion session where audience members share their experience
• Closing section linking the workshop experience to real-world applications

6. The Social Proof and Testimonial-Centric Presentation

If you have a strong track record of customer success, this approach can be very persuasive. It lets your satisfied customers do the selling for you.

• Opening slide: "Don't Just Take Our Word For It"
• Series of slides, each featuring a different customer testimonial or case study
• Video clips of customers sharing their experiences
• Data slides showing aggregate customer satisfaction scores or other relevant metrics
• Closing slide: "Ready to Join Our Success Story?"

Diversity is key in this presentation style! Blend written testimonials, in-depth case studies, and compelling video content to create a rich tapestry of social proof.

It’s important that you anchor these stories with hard numbers, showcasing quantifiable results that demonstrate the concrete impact of your solution. 

And to really drive your point home, feature testimonials from businesses that mirror your prospect's profile, amplifying the relevance and persuasiveness of your social proof.

Each of these presentation styles has its strengths and is suited to different situations. The key is to choose the style that best fits your product or service, your audience, and the specific goals of your presentation.

Remember, the most effective presentations often combine elements from multiple styles to create a compelling and persuasive narrative.

Tools To Use For Creating and Delivering Winning Sales Presentations

We wouldn't leave you hanging without the right gear for the job. To help you put these strategies into action, we've compiled a list of powerful tools that can elevate your sales presentations from good to great.

From design to delivery and beyond, these resources will help you craft, present, and optimize your pitches for maximum impact .

Design Tools

Visuals can make or break your presentation. These design tools can help you create stunning slides and graphics that capture attention and convey information effectively:

• Canva : A user-friendly platform with a vast library of templates, perfect for creating professional-looking slides even if you're not a design expert.
• Adobe Creative Suite : For those who need more advanced design capabilities, tools like Photoshop and Illustrator offer unparalleled control over your visual elements.
• Venngage : Specializes in infographic creation, helping you turn complex data into easily digestible visuals.

Presentation Tools

While PowerPoint is the old standby, there are many other options that can add dynamism and interactivity to your presentations :

• Prezi : Offers a unique, non-linear presentation style that can help you stand out from the typical slide deck.
• Slides.com : Great for collaborative editing and easy sharing of your presentations online.
• Beautiful.ai : Uses AI to help you design professional-looking slides quickly, adapting your content to proven presentation formats.

Presentation Tracking and Analytics Tools

To refine your approach over time, you need data. These tools can help you measure the effectiveness of your presentations:

• Showell : Provides analytics on how your audience interacts with your presentation materials, including which slides get the most attention.
• Looker : Offers in-depth data visualization capabilities, helping you understand and present complex sales data.
• Google Analytics : If you're sharing your presentation online, Google Analytics can provide valuable insights into viewer behavior.

Sales Enablement Tools

These tools can streamline your sales process and ensure your team has access to the most up-to-date and effective presentation materials. In today's fast-paced sales environment, modern sellers require solutions that are mobile-friendly and allow for on-the-go customization while maintaining brand guidelines:

• Showell : Offers a mobile-friendly interface for easy customization of presentations while maintaining brand consistency. It allows sales teams to access and tailor materials on-the-go, perfect for last-minute adjustments before client meetings.
• Showpad : A comprehensive sales enablement platform that centralizes content, provides analytics, and offers coaching tools.
• Highspot : Combines content management, customer engagement, and analytics to improve sales effectiveness.

Remember, the most effective sales presentation is one that resonates with your specific audience and clearly communicates the value you can provide. These tools can help you create, deliver, and optimize your presentations, but they're just that – tools.

The real magic happens when you combine them with the strategies and examples we've discussed throughout this guide.

Crafting an effective sales presentation is both an art and a science. By following the nine steps we've outlined, understanding the different presentation styles, and leveraging the right tools, you can create presentations that not only inform but also persuade and convert.

Remember, the most crucial aspect of any presentation is its ability to resonate with your specific audience and clearly communicate the value you provide. The strategies and examples we've discussed will help you achieve this, but it's the execution that truly matters.

One tool that can significantly enhance your sales presentation process is Showell . As a comprehensive sales enablement platform, Showell offers a mobile-friendly interface for easy customization of presentations while maintaining brand consistency. It allows sales teams to access and tailor materials on-the-go, making it perfect for last-minute adjustments before client meetings.

Let us help you transform your sales presentations from good to great, and start closing more deals with confidence. Get started with Showell Free today or book a demo with our sales enablement experts . 

Learn more about Sales Enablement:

Book a Demo!

If you'd like a personalized walk through of how Showell can address your specific needs, book a demo with us.

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Blog Marketing 15 Sales Presentation Examples to Drive Sales

15 Sales Presentation Examples to Drive Sales

Written by: Danesh Ramuthi Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training,   and streamlined   inventory management  that enables quick resolution of customer issues by optimizing asset tracking and service fulfillment. This approach helps maintain high levels of satisfaction and encourages repeat purchases, reinforcing the strength of your customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

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