Digital Commons @ University of South Florida

  • USF Research
  • USF Libraries

Digital Commons @ USF > College of Behavioral and Community Sciences > Child and Family Studies > Applied Behavior Analysis > Theses and Dissertations

Applied Behavior Analysis Theses and Dissertations

Theses/dissertations from 2009 2009.

It is Time to Play! Peer Implemented Pivotal Response Training with a Child with Autism during Recess , Leigh Anne Sams

Theses/Dissertations from 2008 2008

The Evaluation of a Commercially-Available Abduction Prevention Program , Kimberly V. Beck

Expert Video Modeling with Video Feedback to Enhance Gymnastics Skills , Eva Boyer

Behavior Contracting with Dependent Runaway Youth , Jessica Colon

Can Using One Trainer Solely to Deliver Prompts and Feedback During Role Plays Increase Correct Performance of Parenting Skills in a Behavioral Parent Training Program? , Michael M. Cripe

Evaluation of a Functional Treatment for Binge Eating Associated with Bulimia Nervosa , Tamela Cheri DeWeese-Giddings

Teaching Functional Skills to Individuals with Developmental Disabilities Using Video Prompting , Julie A. Horn

Evaluation of a Standardized Protocol for Parent Training in Positive Behavior Support Using a Multiple Baseline Design , Robin Lane

Publicly Posted Feedback with Goal Setting to Improve Tennis Performance , Gretchen Mathews

Improving Staff Performance by Enhancing Staff Training Procedures and Organizational Behavior Management Procedures , Dennis Martin McClelland Jr.

Supporting Teachers and Children During In-Class Transitions: The Power of Prevention , Sarah M. Mele

Effects of Supervisor’s Presence on Staff Response to Tactile Prompts and Self-Monitoring in a Group Home Setting , Judy M. Mowery

Social Skills Training with Typically Developing Adolescents: Measurement of Skill Acquisition , Jessica Anne Thompson

Theses/Dissertations from 2007 2007

Evaluating the effects of a reinforcement system for students participating in the Fast Forword language program , Catherine C. Wilcox

Theses/Dissertations from 2006 2006

The Acquisition of Functional Sign Language by Non-Hearing Impaired Infants , Kerri Haley-Garrett

Response Cards in the Elementary School Classroom: Effects on Student and Teacher Behavior , Shannon McKallip-Moss

The Effects of a Parent Training Course on Coercive Interactions Between Parents and Children , Lezlee Powell

The Effects of Role-Playing on the Development of Adaptive Skills in a Parent Training Program , Chantell A. Rodriguez-Del Valle

Archival evaluation of a proactive school wide discipline plan , Beth Rutz-Beynart

Effects of a multi-component interdependent group contingency game on the classroom behavior of typically developing elementary school children , Stacey D. Simonds

Establishing a Functional Analysis Protocol for Examining Behavioral Deficits using Social Withdrawal as an Exemplar , Melissa Penaranda Walters

Theses/Dissertations from 2005 2005

The Role of Choice Versus Preference: An Analysis of Why Choice Interventions Work , John D. Adelinis

The Effect of Direct Instruction Math Curriculum on Higher-Order Problem Solving , Pamela Christofori

The Effects of Response Cards on the Performance and Generalization of Parenting Skills , Bennie L. Colbert

A Comparison of Two Prompting Procedures on Tacting Behavior , Kelley N. Gardner

The Effects Of The Presence Of A Dog On The Social Interactions Of Children With Developmental Disabilities , Stephanie Walters

The Effects of Fluency Training on Performance, Maintenance, and Generalization of Parenting Skills , Gertie Williams

Theses/Dissertations from 2004 2004

Use of the Power Card Strategy as an Intervention with an Elementary School Student with Asperger Syndrome: Increasing On-Task Behavior in the General Education Setting , Jane M. Devenport

The Importance of Program-Delivered Differential Reinforcement in the Development of Classical Music Auditory Discrimination , Gudmundur Torfi Heimisson

The Impact of a Goal Setting Procedure on the Work Performance of Young Adults with Behavioral/Emotional/Learning Challenges , Robin Wagner Hogsholm

The Effects of Graphic Display and Training in Visual Inspection on Teachers' Detection of Behavior Change , Allana Duncan Luquette

Imitation and its Reciprocity in the Treatment of Autism , Roxana I. Nedelcu

Utility of Positive Peer Reporting to Improve Interactions Among Children in Foster Care , Jenny L. Van Horn

Behavioral Analysis of Interactions Between Teachers and Children with Selective Mutism , Jason D. Wallace

Theses/Dissertations from 2003 2003

Creating Positive Experiences: Increasing Parent Participation In A Low Income Elementary School , Krista Stinson Cayer

Evaluation Of A Presentation And Measurement Method For Assessing Activity Preference , Tara L. Lieblein

Using The ABLLS with English Language Learners: Implications for Students and Teachers , Lorie G. Schultz

Advanced Search

  • Email Notifications and RSS
  • All Collections
  • USF Faculty Publications
  • Open Access Journals
  • Conferences and Events
  • Theses and Dissertations
  • Textbooks Collection

Useful Links

  • Applied Behavior Analysis Website
  • Rights Information
  • SelectedWorks
  • Submit Research

Home | About | Help | My Account | Accessibility Statement | Language and Diversity Statements

Privacy Copyright

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

  • We're Hiring!
  • Help Center

paper cover thumbnail

Bachelor's thesis IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOR – Decision Making Process

Profile image of Ahmar Ashraf

Related Papers

Nazmul Tahsin

thesis on behaviour pdf

Zenodo (CERN European Organization for Nuclear Research)

Petar Borisov

Dr. Theodore J Bagwell

This paper examined the influence of social media advertising on consumers during their purchase decision-making process and the implication for marketers. It was a qualitative study that utilized secondary data to base its findings and generalizations. The study was motivated by the need to highlight the roles played by social media advertising on consumers during their purchase decision-making process. Since, it was a qualitative study, no hypotheses were tested to generate findings. Instead, the findings of the study were extracted from empirical review of similar studies conducted by researchers around the world. These findings revealed that social media advertising (FaceBook advertising, Instagram advertising, Twitter advertising, and YouTube advertising) a significant influence on consumers during their purchase decision-making process. On that note, it was concluded that social media advertising plays a fundamental role in influencing consumer behavior during the purchase decision-making process. The following implications were drawn for marketers: social media advertising has come to stay, so marketers of the modern age should learn and adopt this important strategy; social media advertising is more strategic, targeted and measurable than traditional media advertising; social media advertising can substitute for traditional media advertising in some cases; the advent of social media advertising is only one step towards a more digitized and internet-based marketing practice in the nearest future; and marketing requires adaptation and innovation, hence as customers have gone digital, so should modern marketers.

Tandieka Johnson

Randhika Curana

THE IMPACT OF SOCIAL MEDIA ADVERTISMENT ON CONSUMER BUYING BEHAVIOUR - Bajon Daa Useni

Bajon Daa Useni

This study investigates the impact of social media advertising on consumer buying behavior. With the pervasive influence of social media platforms in contemporary society, businesses increasingly rely on social media advertising to reach and engage with consumers. The study utilizes secondary data spanning from 2013 to 2023 to analyze the relationship between social media advertising exposure and consumer buying behavior. Drawing on theories from economics and marketing, as well as empirical research on social media advertising effectiveness, the study employs regression analysis, mediation analysis, and moderation analysis to examine the direct and indirect effects of social media advertising on consumer purchase intentions and satisfaction. The findings reveal that social media exposure positively influences consumer purchase intentions, with brand awareness mediating this relationship. Additionally, demographic variables such as gender, age group, and occupation moderate the effectiveness of social media advertising on consumer buying behavior. Based on these findings, recommendations are provided for businesses to optimize their social media advertising strategies and enhance consumer engagement and satisfaction. The study contributes to the understanding of the role of social media advertising in shaping consumer behavior and provides valuable insights for practitioners and researchers in the fields of marketing and economics.

SDIWC Organization

The flow of information in the age of social media is bidirectional and interactive, hence creating wealth of information. This information is leveraged by the consumer when conducting external search for his consumption decisions. However, only few studies have explored the influence of social media content on decision making act during the consumption process, it hence needs further investigation. In this study, we try to fill the gap by using in depth interviews with 21 participants, to investigate how product information on social media influences consumers’ propensity to consume. The findings of the research propose the “IDEA” model which explains that Social Media Content can influence the decision making process of other consumers (1) by providing Information about products, (2) by instilling Desire among consumers, (3) by sharing of Experience knowledge and (4) by extinguishing Anxiety around a product purchase decision. Our results give the community managers some elements to understand and manage their brand’s appearance in different social media.

husnain mustafa

UNICAF UNIVERSITY

Geofrey Lusaggi

For any business to thrive in this era, it has to embrace social media in its marketing strategy combination as a critical element of business operations. The strength of the customer relationships is through uniting communications across the entire business, from 6 marketing and sales to customer service and operations. Cheri Husney in Guth, D. J .(2021) is asserts that even if one uses the traditional marketing platforms like seminar, the exercise becomes more fulfilling and effective when followed by social media platforms like tweeter, SMS, and others. A business must engage hybrid marketing approach of including online and traditional marketing. This helps the business to optimize the scarce recourse for best results. Integration of social media marketing to other core business process enables greater yields (Bae, Il-Hyun, Zamrudi, M.F., 2018). This approach strikes a balance between the positives impacts of conventional marketing like: ease, faster and cheap way of reaching mass customers, instant feedback, market intelligence and proactive enablement among others, yet traditional marketing approaches bring in positives impacts like: the ability to reach prospects that are off online or not any social media, control of people’s feedback, focused customer reach and others. Furthermore, elements in a marketing mix complement and generate information of one another. Data security and information control must be handled with lots vigilance and with caution.

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

RELATED TOPICS

  •   We're Hiring!
  •   Help Center
  • Find new research papers in:
  • Health Sciences
  • Earth Sciences
  • Cognitive Science
  • Mathematics
  • Computer Science
  • Academia ©2024

IMAGES

  1. (PDF) Master's Thesis

    thesis on behaviour pdf

  2. (PDF) Behaviour Observation: Theory and Application in Psychological

    thesis on behaviour pdf

  3. (PDF) The knowledge, attitudes, & behaviors approach how to evaluate

    thesis on behaviour pdf

  4. (PDF) Fundamentals of Institutional Behaviour

    thesis on behaviour pdf

  5. (PDF) The Masters Thesis in Applied Behavior Analysis: Rationale

    thesis on behaviour pdf

  6. Pg5 School of Management thoughts

    thesis on behaviour pdf

COMMENTS

  1. PDF PSYCHOLOGICAL FACTORS INFLUENCING CONSUMER BEHAVIOUR

    ical foundations but others that are not comparable. Two approaches that provide useful insights into consumer behaviour are Maslow's Hier. rchy of Needs and McGuire's Psychological motives. Maslow's Hierarchy of Needs is a macro theory that emphasizes how hum. n needs can be the un. lying factor of consumption. (J.

  2. PDF A Behavioral Approach to Understanding Leadership Effectiveness

    A Behavioral Approach to Understanding Leadership Effectiveness

  3. PDF IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR

    patterns will change the consumer behaviors for good. Hence the impact. f the media is greater than the content of the media. He further divides the. edia's content into two categories, 'Hot' and 'cool'. 'Cool' media requires the viewer to con. trate and participate in understanding its message. This can.

  4. PDF A Mixed-method Approach to Investigate Individual Behaviour in Online

    INDIVIDUAL BEHAVIOUR IN ONLINE HEALTH COMMUNITIES A thesis submitted for the degree of Doctor of Philosophy By Bashir Sezuo Tenuche Department Computer Science Brunel University February, 2018 . 2 ABSTRACT With the expansion of online communities, extant research in multiple disciplines has attempted to investigate its adoption and use among ...

  5. PDF A Study of Consumer Buying Behaviour and

    Kotler & Keller (2015) outline that consumers buying behaviour is influenced by four driven fac-tors: cultural, social, personal and psychological factors. The deepest influence on consumers buying behaviour is caused by cultural factors among others. 2.1.2 Cultural factors ulture is the basic determinant of an individuals wants and behaviour.

  6. PDF School Context, Student Attitudes and Behavior, and Academic ...

    January 2006. This paper was funded by the William T. Grant Foundation and the Bill & Melinda Gates Foundation. Principal funding for First Things First comes from the Institute of Education Sciences, U.S. Depart-ment of Education. Additional support to supplement the core project comes from the Ford Founda-tion, the Bill & Melinda Gates ...

  7. (PDF) Understanding human behavior: theories, patterns ...

    is widely seen as a "soft science," o r as lacking the overarching or universal. theory required of a proper science (Kuhn 1962). Its principal shortcoming, however, is perhaps that it is ...

  8. PDF Ethical behavior, Leadership, and Decision Making

    leadership, decision making, and ethical behavior. The first of the four subscales comprising the decision making domain is self-. awareness, which refers to a leader's awareness of his or her strengths and limitations and. how he or she affects others. The second of the four subscales comprising the decision.

  9. (PDF) Organizational Behavior: Affect in the Workplace

    After too many decades, the study of affect in organizational behavior is ali ve. and well. Indeed, Mowday & Sutton' s (1993) charge, in an Annual Review of. Psychology chapter, that ...

  10. The Impact of Classroom Behaviors and Student Attention on Written

    student performance outcomes, behaviors contributing to classroom success, and the inhibition of impulses) and attention (as defined as on-task behavior) on written expression performance of. male and female students within the context of a Tier 1 class-wide writing intervention (e.g., performance feedback).

  11. PDF Organizational Behavior and Development Michael Beer Harvard University

    OrganizationalBehaviorand DevelopmentMicha. l BeerHarvard UniversityOrganizational studies is a fragmented field. Psychology, Sociology, a. Economics and Labor Relations, Human Resource Management, Management. Each field of inquiry focuses research methods and makes different assumptions organizations. assumptions about the nature 1978; P.

  12. (PDF) Theory and Models of Consumer Buying Behaviour: A ...

    According to Schiffman and Kanuk (1997), "consumer behaviou r" is defined as "The. behaviour that consumers display in search of obtaining, using, assessing and rejecting. products, services and ...

  13. PDF ORGANIZATIONAL CULTURE & EMPLOYEE BEHAVIOR

    organizational culture eventually appears. The purpose of organizational culture is to improve solidarity and cohesion, and to stimulate employees' enthusiasm and creativity to improv. the organization's economic efficiency. In addition, organizational cu. ture greatly influences employee behavior.The aim of this study is to find out how ...

  14. (Pdf) Research Proposal-organisational Behaviour That Fosters Positive

    This paper will attempt to define positive organizational behavior and outline the role of self-efficacy, hope, optimism and resilience in maintaining positive behavior in an organization. Recent researches and findings by famous psychologists are stated at relevant points to relate the four core-constructs to the positive organizational ...

  15. (PDF) Behavioral Problems in schools: A theoretical overview and the

    behavior is exhibited, and the role of the family's, school's, and broader society's contexts. These factors perpetuate and accumulate, and the more negative parameters in a child's life ...

  16. Applied Behavior Analysis Theses and Dissertations

    Theses/Dissertations from 2006 PDF. The Acquisition of Functional Sign Language by Non-Hearing Impaired Infants, Kerri Haley-Garrett. PDF. Response Cards in the Elementary School Classroom: Effects on Student and Teacher Behavior, Shannon McKallip-Moss. PDF

  17. Theses and Dissertations

    Dissertations from 2013. PDF. An investigation of the relationships among the family of origin, need for achievement, and career development, David G. Arcement. PDF. Message framing effects in the delivery of sleep hygiene information to parents of elementary and middle school children, Aimee L. Blackham. PDF.

  18. (PDF) Culture's Influence on Behavior: Steps Toward a Theory

    tion and culture, conflicts of interest, cultural. transmission, cultural drift, cultural consen-. sus, and cultural consonance. Why a Theory Is Needed. The primary reason behavioral scientists ...

  19. PDF Bachelor's thesis International Business Bachelor of Business

    BACHELOR´S THESIS | ABSTRACT TURKU UNIVERSITY OF APPLIED SCIENCES International Business | Bachelor of Business Administration May 2013| 77 pages Alberto Gonzalez Ethel Lee IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOR. DECISION MAKING PROCESS. On a daily basis in present-day, 100,000 tweets are sent, 684,478 pieces of content are shared

  20. (PDF) Bachelor's thesis IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

    TURKU UNIVERSITY OF APPLIED SCIENCES THESIS | Ethel Lee Appendix 1 Cover Letter Dear all, I am Ethel Lee, IB09, and currently writing my thesis about the impacts of social media on consumer behavior. The survey will only take few minutes to answer, and your answers will have a huge contribution to my thesis writing.

  21. (Pdf) the Concept of Consumer Behavior: Definitions in A Contemporary

    Nassè et al. (2019) have defined the concept of consumer behavior as the how consumers. examine, evaluate, de cide, which products, and/or services they need, and then they make. purchases with ...