essay writing brainstorming techniques

Brainstorming

What this handout is about.

This handout discusses techniques that will help you start writing a paper and continue writing through the challenges of the revising process. Brainstorming can help you choose a topic, develop an approach to a topic, or deepen your understanding of the topic’s potential.

Introduction

If you consciously take advantage of your natural thinking processes by gathering your brain’s energies into a “storm,” you can transform these energies into written words or diagrams that will lead to lively, vibrant writing. Below you will find a brief discussion of what brainstorming is, why you might brainstorm, and suggestions for how you might brainstorm.

Whether you are starting with too much information or not enough, brainstorming can help you to put a new writing task in motion or revive a project that hasn’t reached completion. Let’s take a look at each case:

When you’ve got nothing: You might need a storm to approach when you feel “blank” about the topic, devoid of inspiration, full of anxiety about the topic, or just too tired to craft an orderly outline. In this case, brainstorming stirs up the dust, whips some air into our stilled pools of thought, and gets the breeze of inspiration moving again.

When you’ve got too much: There are times when you have too much chaos in your brain and need to bring in some conscious order. In this case, brainstorming forces the mental chaos and random thoughts to rain out onto the page, giving you some concrete words or schemas that you can then arrange according to their logical relations.

Brainstorming techniques

What follows are great ideas on how to brainstorm—ideas from professional writers, novice writers, people who would rather avoid writing, and people who spend a lot of time brainstorming about…well, how to brainstorm.

Try out several of these options and challenge yourself to vary the techniques you rely on; some techniques might suit a particular writer, academic discipline, or assignment better than others. If the technique you try first doesn’t seem to help you, move right along and try some others.

Freewriting

When you freewrite, you let your thoughts flow as they will, putting pen to paper and writing down whatever comes into your mind. You don’t judge the quality of what you write and you don’t worry about style or any surface-level issues, like spelling, grammar, or punctuation. If you can’t think of what to say, you write that down—really. The advantage of this technique is that you free up your internal critic and allow yourself to write things you might not write if you were being too self-conscious.

When you freewrite you can set a time limit (“I’ll write for 15 minutes!”) and even use a kitchen timer or alarm clock or you can set a space limit (“I’ll write until I fill four full notebook pages, no matter what tries to interrupt me!”) and just write until you reach that goal. You might do this on the computer or on paper, and you can even try it with your eyes shut or the monitor off, which encourages speed and freedom of thought.

The crucial point is that you keep on writing even if you believe you are saying nothing. Word must follow word, no matter the relevance. Your freewriting might even look like this:

“This paper is supposed to be on the politics of tobacco production but even though I went to all the lectures and read the book I can’t think of what to say and I’ve felt this way for four minutes now and I have 11 minutes left and I wonder if I’ll keep thinking nothing during every minute but I’m not sure if it matters that I am babbling and I don’t know what else to say about this topic and it is rainy today and I never noticed the number of cracks in that wall before and those cracks remind me of the walls in my grandfather’s study and he smoked and he farmed and I wonder why he didn’t farm tobacco…”

When you’re done with your set number of minutes or have reached your page goal, read back over the text. Yes, there will be a lot of filler and unusable thoughts but there also will be little gems, discoveries, and insights. When you find these gems, highlight them or cut and paste them into your draft or onto an “ideas” sheet so you can use them in your paper. Even if you don’t find any diamonds in there, you will have either quieted some of the noisy chaos or greased the writing gears so that you can now face the assigned paper topic.

Break down the topic into levels

Once you have a course assignment in front of you, you might brainstorm:

• the general topic, like “The relationship between tropical fruits and colonial powers”
• a specific subtopic or required question, like “How did the availability of multiple tropical fruits influence competition amongst colonial powers trading from the larger Caribbean islands during the 19th century?”
• a single term or phrase that you sense you’re overusing in the paper. For example: If you see that you’ve written “increased the competition” about a dozen times in your “tropical fruits” paper, you could brainstorm variations on the phrase itself or on each of the main terms: “increased” and “competition.”

Listing/bulleting

In this technique you jot down lists of words or phrases under a particular topic. You can base your list on:

• the general topic
• one or more words from your particular thesis claim
• a word or idea that is the complete opposite of your original word or idea.

For example, if your general assignment is to write about the changes in inventions over time, and your specific thesis claims that “the 20th century presented a large number of inventions to advance US society by improving upon the status of 19th-century society,” you could brainstorm two different lists to ensure you are covering the topic thoroughly and that your thesis will be easy to prove.

The first list might be based on your thesis; you would jot down as many 20th-century inventions as you could, as long as you know of their positive effects on society. The second list might be based on the opposite claim, and you would instead jot down inventions that you associate with a decline in that society’s quality. You could do the same two lists for 19th-century inventions and then compare the evidence from all four lists.

Using multiple lists will help you to gather more perspective on the topic and ensure that, sure enough, your thesis is solid as a rock, or, …uh oh, your thesis is full of holes and you’d better alter your claim to one you can prove.

3 perspectives

Looking at something from different perspectives helps you see it more completely—or at least in a completely different way, sort of like laying on the floor makes your desk look very different to you. To use this strategy, answer the questions for each of the three perspectives, then look for interesting relationships or mismatches you can explore:

• Describe it: Describe your subject in detail. What is your topic? What are its components? What are its interesting and distinguishing features? What are its puzzles? Distinguish your subject from those that are similar to it. How is your subject unlike others?
• Trace it: What is the history of your subject? How has it changed over time? Why? What are the significant events that have influenced your subject?
• Map it: What is your subject related to? What is it influenced by? How? What does it influence? How? Who has a stake in your topic? Why? What fields do you draw on for the study of your subject? Why? How has your subject been approached by others? How is their work related to yours?

Cubing enables you to consider your topic from six different directions; just as a cube is six-sided, your cubing brainstorming will result in six “sides” or approaches to the topic. Take a sheet of paper, consider your topic, and respond to these six commands:

• Describe it.
• Compare it.
• Associate it.
• Analyze it.
• Argue for and against it.

Look over what you’ve written. Do any of the responses suggest anything new about your topic? What interactions do you notice among the “sides”? That is, do you see patterns repeating, or a theme emerging that you could use to approach the topic or draft a thesis? Does one side seem particularly fruitful in getting your brain moving? Could that one side help you draft your thesis statement? Use this technique in a way that serves your topic. It should, at least, give you a broader awareness of the topic’s complexities, if not a sharper focus on what you will do with it.

In this technique, complete the following sentence:

____________________ is/was/are/were like _____________________.

In the first blank put one of the terms or concepts your paper centers on. Then try to brainstorm as many answers as possible for the second blank, writing them down as you come up with them.

After you have produced a list of options, look over your ideas. What kinds of ideas come forward? What patterns or associations do you find?

Clustering/mapping/webbing:

The general idea:

This technique has three (or more) different names, according to how you describe the activity itself or what the end product looks like. In short, you will write a lot of different terms and phrases onto a sheet of paper in a random fashion and later go back to link the words together into a sort of “map” or “web” that forms groups from the separate parts. Allow yourself to start with chaos. After the chaos subsides, you will be able to create some order out of it.

To really let yourself go in this brainstorming technique, use a large piece of paper or tape two pieces together. You could also use a blackboard if you are working with a group of people. This big vertical space allows all members room to “storm” at the same time, but you might have to copy down the results onto paper later. If you don’t have big paper at the moment, don’t worry. You can do this on an 8 ½ by 11 as well. Watch our short videos on webbing , drawing relationships , and color coding for demonstrations.

How to do it:

• Take your sheet(s) of paper and write your main topic in the center, using a word or two or three.
• Moving out from the center and filling in the open space any way you are driven to fill it, start to write down, fast, as many related concepts or terms as you can associate with the central topic. Jot them quickly, move into another space, jot some more down, move to another blank, and just keep moving around and jotting. If you run out of similar concepts, jot down opposites, jot down things that are only slightly related, or jot down your grandpa’s name, but try to keep moving and associating. Don’t worry about the (lack of) sense of what you write, for you can chose to keep or toss out these ideas when the activity is over.
• Once the storm has subsided and you are faced with a hail of terms and phrases, you can start to cluster. Circle terms that seem related and then draw a line connecting the circles. Find some more and circle them and draw more lines to connect them with what you think is closely related. When you run out of terms that associate, start with another term. Look for concepts and terms that might relate to that term. Circle them and then link them with a connecting line. Continue this process until you have found all the associated terms. Some of the terms might end up uncircled, but these “loners” can also be useful to you. (Note: You can use different colored pens/pencils/chalk for this part, if you like. If that’s not possible, try to vary the kind of line you use to encircle the topics; use a wavy line, a straight line, a dashed line, a dotted line, a zigzaggy line, etc. in order to see what goes with what.)
• There! When you stand back and survey your work, you should see a set of clusters, or a big web, or a sort of map: hence the names for this activity. At this point you can start to form conclusions about how to approach your topic. There are about as many possible results to this activity as there are stars in the night sky, so what you do from here will depend on your particular results. Let’s take an example or two in order to illustrate how you might form some logical relationships between the clusters and loners you’ve decided to keep. At the end of the day, what you do with the particular “map” or “cluster set” or “web” that you produce depends on what you need. What does this map or web tell you to do? Explore an option or two and get your draft going!

Relationship between the parts

In this technique, begin by writing the following pairs of terms on opposite margins of one sheet of paper:

Looking over these four groups of pairs, start to fill in your ideas below each heading. Keep going down through as many levels as you can. Now, look at the various parts that comprise the parts of your whole concept. What sorts of conclusions can you draw according to the patterns, or lack of patterns, that you see? For a related strategy, watch our short video on drawing relationships .

Journalistic questions

In this technique you would use the “big six” questions that journalists rely on to thoroughly research a story. The six are: Who?, What?, When?, Where?, Why?, and How?. Write each question word on a sheet of paper, leaving space between them. Then, write out some sentences or phrases in answer, as they fit your particular topic. You might also record yourself or use speech-to-text if you’d rather talk out your ideas.

Now look over your batch of responses. Do you see that you have more to say about one or two of the questions? Or, are your answers for each question pretty well balanced in depth and content? Was there one question that you had absolutely no answer for? How might this awareness help you to decide how to frame your thesis claim or to organize your paper? Or, how might it reveal what you must work on further, doing library research or interviews or further note-taking?

For example, if your answers reveal that you know a lot more about “where” and “why” something happened than you know about “what” and “when,” how could you use this lack of balance to direct your research or to shape your paper? How might you organize your paper so that it emphasizes the known versus the unknown aspects of evidence in the field of study? What else might you do with your results?

Thinking outside the box

Even when you are writing within a particular academic discipline, you can take advantage of your semesters of experience in other courses from other departments. Let’s say you are writing a paper for an English course. You could ask yourself, “Hmmm, if I were writing about this very same topic in a biology course or using this term in a history course, how might I see or understand it differently? Are there varying definitions for this concept within, say, philosophy or physics, that might encourage me to think about this term from a new, richer point of view?”

For example, when discussing “culture” in your English, communications, or cultural studies course, you could incorporate the definition of “culture” that is frequently used in the biological sciences. Remember those little Petri dishes from your lab experiments in high school? Those dishes are used to “culture” substances for bacterial growth and analysis, right? How might it help you write your paper if you thought of “culture” as a medium upon which certain things will grow, will develop in new ways or will even flourish beyond expectations, but upon which the growth of other things might be retarded, significantly altered, or stopped altogether?

Using charts or shapes

If you are more visually inclined, you might create charts, graphs, or tables in lieu of word lists or phrases as you try to shape or explore an idea. You could use the same phrases or words that are central to your topic and try different ways to arrange them spatially, say in a graph, on a grid, or in a table or chart. You might even try the trusty old flow chart. The important thing here is to get out of the realm of words alone and see how different spatial representations might help you see the relationships among your ideas. If you can’t imagine the shape of a chart at first, just put down the words on the page and then draw lines between or around them. Or think of a shape. Do your ideas most easily form a triangle? square? umbrella? Can you put some ideas in parallel formation? In a line?

Consider purpose and audience

Think about the parts of communication involved in any writing or speaking act: purpose and audience.

What is your purpose?

What are you trying to do? What verb captures your intent? Are you trying to inform? Convince? Describe? Each purpose will lead you to a different set of information and help you shape material to include and exclude in a draft. Write about why you are writing this draft in this form. For more tips on figuring out the purpose of your assignment, see our handout on understanding assignments .

Who is your audience?

Who are you communicating with beyond the grader? What does that audience need to know? What do they already know? What information does that audience need first, second, third? Write about who you are writing to and what they need. For more on audience, see our  handout on audience .

Dictionaries, thesauruses, encyclopedias

When all else fails…this is a tried and true method, loved for centuries by writers of all stripe. Visit the library reference areas or stop by the Writing Center to browse various dictionaries, thesauruses (or other guide books and reference texts), encyclopedias or surf their online counterparts. Sometimes these basic steps are the best ones. It is almost guaranteed that you’ll learn several things you did not know.

If you’re looking at a hard copy reference, turn to your most important terms and see what sort of variety you find in the definitions. The obscure or archaic definition might help you to appreciate the term’s breadth or realize how much its meaning has changed as the language changed. Could that realization be built into your paper somehow?

If you go to online sources, use their own search functions to find your key terms and see what suggestions they offer. For example, if you plug “good” into a thesaurus search, you will be given 14 different entries. Whew! If you were analyzing the film Good Will Hunting, imagine how you could enrich your paper by addressed the six or seven ways that “good” could be interpreted according to how the scenes, lighting, editing, music, etc., emphasized various aspects of “good.”

An encyclopedia is sometimes a valuable resource if you need to clarify facts, get quick background, or get a broader context for an event or item. If you are stuck because you have a vague sense of a seemingly important issue, do a quick check with this reference and you may be able to move forward with your ideas.

Armed with a full quiver of brainstorming techniques and facing sheets of jotted ideas, bulleted subtopics, or spidery webs relating to your paper, what do you do now?

Take the next step and start to write your first draft, or fill in those gaps you’ve been brainstorming about to complete your “almost ready” paper. If you’re a fan of outlining, prepare one that incorporates as much of your brainstorming data as seems logical to you. If you’re not a fan, don’t make one. Instead, start to write out some larger chunks (large groups of sentences or full paragraphs) to expand upon your smaller clusters and phrases. Keep building from there into larger sections of your paper. You don’t have to start at the beginning of the draft. Start writing the section that comes together most easily. You can always go back to write the introduction later.

We also have helpful handouts on some of the next steps in your writing process, such as reorganizing drafts and argument .

Remember, once you’ve begun the paper, you can stop and try another brainstorming technique whenever you feel stuck. Keep the energy moving and try several techniques to find what suits you or the particular project you are working on.

How can technology help?

Need some help brainstorming? Different digital tools can help with a variety of brainstorming strategies:

Look for a text editor that has a focus mode or that is designed to promote free writing (for examples, check out FocusWriter, OmmWriter, WriteRoom, Writer the Internet Typewriter, or Cold Turkey). Eliminating visual distractions on your screen can help you free write for designated periods of time. By eliminating visual distractions on your screen, these tools help you focus on free writing for designated periods of time. If you use Microsoft Word, you might even try “Focus Mode” under the “View” tab.

Clustering/mapping. Websites and applications like Mindomo , TheBrain , and Miro allow you to create concept maps and graphic organizers. These applications often include the following features:

• Connect links, embed documents and media, and integrate notes in your concept maps
• Access your maps across devices
• Search across maps for keywords
• Convert maps into checklists and outlines
• Export maps to other file formats

Testimonials

Check out what other students and writers have tried!

Papers as Puzzles : A UNC student demonstrates a brainstorming strategy for getting started on a paper.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Allen, Roberta, and Marcia Mascolini. 1997. The Process of Writing: Composing Through Critical Thinking . Upper Saddle River, NJ: Prentice Hall.

Cameron, Julia. 2002. The Artist’s Way: A Spiritual Path to Higher Creativity . New York: Putnam.

Goldberg, Natalie. 2005. Writing Down the Bones: Freeing the Writer Within , rev. ed. Boston: Shambhala.

Rosen, Leonard J. and Laurence Behrens. 2003. The Allyn & Bacon Handbook , 5th ed. New York: Longman.

University of Richmond. n.d. “Main Page.” Writer’s Web. Accessed June 14, 2019. http://writing2.richmond.edu/writing/wweb.html .

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Home / News / Academic Writing Tip: 8 Brainstorming Techniques

Academic Writing Tip: 8 Brainstorming Techniques

So, you’ve read and re-read the academic writing assignment that you received from your professor, and now you’re staring at a blank page.

Does your mind feel as blank as the page? Are you Frozen by fear? Rubbing your eyes with exhaustion?

Whether you’re writing an essay for a community college in Boston, Massachusetts or a university in New England, USA, you need to start somewhere. Brainstorming means you use your imagination and prior knowledge to collect thoughts. After gathering a great quantity of ideas, you select the highest quality ideas.

Filling that empty white document can feel like leaping into unknown icy water. Brainstorming is the way to warm up for a deep dive into the EAP topic.

Brainstorming begins with simple questions. What do you know about the topic? What do you want to learn about the topic?

As you brainstorm, you journey farther down the academic writing quest. How do you narrow down a topic into a thesis? How do you gather the examples and evidence necessary for an academic essay?

Here are EAP brainstorming strategies to jumpstart the engine of your creativity.

Brainstorming tip #1: Freewriting

Do you have no ideas? Or the opposite problem—too many ideas?

Freewriting means what it sounds like—you’re free to write whatever comes to mind. The point is not to make it perfect—not even necessarily to make it good—but just to put thoughts on paper—no rules, no revising. You can even write about how you don’t know what to write about.

The only limit you should set for yourself is that you write for a specific period of time—let’s say 30 minutes—or for a specific number of pages—let’s say 2 pages. Non-stop activity gets the juices flowing, and a concrete goal gives you satisfaction. Here’s an example of freewriting:

This essay is supposed to be about the Boston Tea Party but I don’t know anything about US history except that the American Revolution happened a long time ago (when???) somewhere in Massachusetts or maybe I’m wrong. I can’t think of anything else to say and now the clock says two minutes, I’ll keep babbling anyway. Boston, MA, politics, tea. My grandmother used to make tea when I stopped by after my English courses. But that’s not useful for this essay. Or maybe there’s a connection. Hmmm… I remember the professor talked about the taxes in the New English states (colonies?) and my grandmother used to complain about paying high taxes at the market and…

Freewriting stimulates your brain the same way physical exercise wakes up your mind.

Brainstorming tip #2: Making a Cube

Draw a cube in your notebook. Each of the six sides has a task:

Side 1: Describe the topic.

Side 2: Compare the topic.

Side 3: Connect the topic.

Side 4: Classify the topic.

Side 5: Argue for or against the topic.

Side 6: Personalize the topic.

Instead of those 6 tasks, you could replace those verbs with other academic tasks: apply, analyze, question, connect, define, classify, associate, or explain cause and effect—whichever inspire ideas.

Imagine your topic is attending university in the U.S. Next to each point on the cube, you would write words and phrases inspired by the verb at hand:

Side 1: Describe: Exciting, difficult, expensive, growing opportunities, expensive, valuable.

Side 2: Compare: Different from my country. USA = more essay writing, dorms with roommates, critical thinking, fewer standardized exams and lectures, smaller classes.

Side 3: Connect: student visa policies, US immigration law, IELTS, TOEFL iBT, travel restrictions from covid-19, globalization means more English at work.

Side 4: Classify: community colleges (Holyoke, Greenfield), state universities (UMASS Boston), private ivy league (Harvard) graduate schools, MBA, BA, MFA programs.  

Side 5: Argue for : opens doors, better jobs, international workplace, investment in future, social networking, broadens horizons.

Side 6: Personalize: my cousin > engineering degree, MIT internship, campus resources help with culture shock (which worries me.) IELTS stresses me out!!!!  Way to avoid?

This brainy approach works if you like approaching topics from different angles.

Brainstorming tip #3: Clustering

When you cluster, you draw bubbles and connect words and concepts associated with the topic—anything that comes to mind.

This visual method works when you have a lot of random thoughts and you are trying to “see” connections.

Brainstorming tip #4: Bulleting

With this technique, you make bulleted lists with concepts, terms, and ideas. This can help you narrow down from the first list to a second list. The list on the left contains general bullet points, while the list on the right expands on a single bullet to delve deeper.

This method works great if you’re an orderly person who likes making lists.

Brainstorming tip #5: Venn Diagram

  The famous Venn diagram technique works well for brainstorming differences and similarities between two topics. You draw two intersecting circles and write the qualities they share in the middle where the circles intersect and the qualities that are unique in the left and right spaces. For example, let’s say you’re brainstorming differences and similarities between two cities in Massachusetts, Boston and Northampton.

This famous brainstorming method is used in the academic and business worlds because it so clearly shows differences and similarities.

To analyze relationships among three topics, you can make a Venn diagram with three circles. The 3-circle helps visualize and understand complex connections. You brainstorm three basic questions. Which qualities are unique to each? Which traits do any two topics have in common? Which similarities are shared by all three topics?

Brainstorming tip #6: Tree diagram

The tree diagram begins with a central idea that branches off into categories or supporting ideas.

Imagine you’re brainstorming different types of schools in US higher education.

Tree diagrams are perfect for brainstorming classification essays. You could also draw tree diagrams to brainstorm effects, starting with a cause at the top and branching off into increasingly specific downstream effects. Pretty cool, huh?

Brainstorming tip #7: Journalist Dice

Dice aren’t just toys for games and gambling–they can be a tool for writing. Rolling journalist dice is a stimulating way to flesh out narrative essays. Each side of the die corresponds to one of the 6 question words. To make the game fun, roll a die, and write down one answer the question every time you roll. Roll at least a dozen times to write down a variety of details and ideas.

In addition to building a narrative essay, this brainstorming technique can help you develop a compelling story for your college application essay. For the tired and uninspired writer, the game element of rolling dice makes the writing process more engaging and enjoyable. 

Brainstorming tip #8: T diagram

This method works well if you like thinking in terms of opposites.  Can you say “On the one hand” and “On the other hand”? 

What’s next in the writing process?

After your fast and furious brainstorm, the next step is to create an outline. When you outline, you pick your best and brightest ideas. Then you begin organizing them into a coherent, linear argument. You select and sort supporting points, evidence, examples, and elaboration. To learn more about outlining, click here for the next article in our academic writing series. 

The best way to improve your writing is to join an academic or business English course . With guidance from an expert instructor and feedback from a community of peers, you can master the art of academic writing.

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Home / Guides / Writing Guides / Writing Tips / How to Brainstorm for an Essay

How to Brainstorm for an Essay

Once you get going on a paper, you can often get into a groove and churn out the bulk of it fairly quickly. But choosing or brainstorming a topic for a paper—especially one with an open-ended prompt—can often be a challenge.

You’ve probably been told to brainstorm ideas for papers since you were in elementary school. Even though you might feel like “brainstorming” is an ineffective method for actually figuring out what to write about, it really works. Everyone thinks through ideas differently, but here are some tips to help you brainstorm more effectively regardless of what learning style works best for you:

Tip #1: Set an end goal for yourself

Develop a goal for your brainstorm. Don’t worry—you can go into brainstorming without knowing exactly what you want to write about, but you should  have an idea of what you hope to gain from your brainstorming session. Do you want to develop a list of potential topics? Do you want to come up with ideas to support an argument? Have some idea about what you want to get out of brainstorming so that you can make more effective use of your time.

Tip #2: Write down all ideas

Sure, some of your ideas will be better than others, but you should write all of them down for you to look back on later. Starting with bad or infeasible ideas might seem counterintuitive, but one idea usually leads to another one. Make a list that includes all of your initial thoughts, and then you can go back through and pick out the best one later. Passing judgment on ideas in this first stage will just slow you down.

Tip #3: Think about what interests you most

Students usually write better essays when they’re exploring subjects that they have some personal interest in. If a professor gives you an open-ended prompt, take it as an opportunity to delve further into a topic you find more interesting. When trying to find a focus for your papers, think back on coursework that you found engaging or that raised further questions for you.

Tip #4: Consider what you want the reader to get from your paper

Do you want to write an engaging piece? A thought-provoking one? An informative one? Think about the end goal of your writing while you go through the initial brainstorming process. Although this might seem counterproductive, considering what you want readers to get out of your writing can help you come up with a focus that both satisfies your readers and satisfies you as a writer.

 Tip #5: Try freewriting

Write for five minutes on a topic of your choice that you think could  be worth pursuing—your idea doesn’t have to be fully fleshed out. This can help you figure out whether it’s worth putting more time into an idea or if it doesn’t really have any weight to it. If you find that you don’t have much to say about a particular topic, you can switch subjects halfway through writing, but this can be a good way to get your creative juices flowing.

Tip #6: Draw a map of your ideas

While some students might prefer the more traditional list methods, for more visual learners, sketching out a word map of ideas may be a useful method for brainstorming. Write the main idea in a circle in the center of your page. Then, write smaller, related ideas in bubbles further from the center of the page and connect them to your initial idea using lines. This is a good way to break down big ideas and to figure out whether they are worth writing about.

 Tip #7: Enlist the help of others

Sometimes it can be difficult coming up with paper topics on your own, and family and friends can prove to be valuable resources when developing ideas. Feel free to brainstorm with another person (or in a group). Many hands make light work—and some students work best when thinking through ideas out loud—so don’t be afraid to ask others for advice when trying to come up with a paper topic.

Tip #8: Find the perfect brainstorming spot

Believe it or not, location can make a BIG difference when you’re trying to come up with a paper topic. Working while watching TV is never a good idea, but you might want to listen to music while doing work, or you might prefer to sit in a quiet study location. Think about where you work best, and pick a spot where you feel that you can be productive.

Tip #9: Play word games to help generate ideas

Whether you hate playing word games or think they’re a ton of fun, you might want to try your hand at a quick round of Words With Friends or a game of Scrabble. These games can help get your brain working, and sometimes ideas can be triggered by words you see. Get a friend to play an old-fashioned board game with you, or try your hand at a mobile app if you’re in a time crunch.

Tip #10: Take a break to let ideas sink in

Brainstorming is a great way to get all of your initial thoughts out there, but sometimes you need a bit more time to process all of those ideas. Stand up and stretch—or even take a walk around the block—and then look back on your list of ideas to see if you have any new thoughts on them.

For many students, the most difficult process of paper writing is simply coming up with an idea about what to write on. Don’t be afraid to get all of your ideas out there through brainstorming, and remember that all ideas are valid. Take the time necessary to sort through all of your ideas, using whatever method works best for you, and then get to writing—but don’t be afraid to go back to the drawing board if a new inspiration strikes.

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Prewriting Strategies

Five useful strategies.

Pre-writing strategies use writing to generate and clarify ideas. While many writers have traditionally created outlines before beginning writing, there are several other effective prewriting activities. We often call these prewriting strategies “brainstorming techniques.” Five useful strategies are listing, clustering, freewriting, looping, and asking the six journalists' questions. These strategies help you with both your invention and organization of ideas, and they can aid you in developing topics for your writing.

Listing is a process of producing a lot of information within a short time by generating some broad ideas and then building on those associations for more detail with a bullet point list. Listing is particularly useful if your starting topic is very broad, and you need to narrow it down.

• Jot down all the possible terms that emerge from the general topic you are working on. This procedure works especially well if you work in a team. All team members can generate ideas, with one member acting as scribe. Do not worry about editing or throwing out what might not be a good idea. Simply write down as many possibilities as you can.
• Group the items that you have listed according to arrangements that make sense to you. Are things thematically related?
• Give each group a label. Now you have a narrower topic with possible points of development.
• Write a sentence about the label you have given the group of ideas. Now you have a topic sentence or possibly a  thesis statement .

Clustering, also called mind mapping or idea mapping, is a strategy that allows you to explore the relationships between ideas.

• Put the subject in the center of a page. Circle or underline it.
• As you think of other ideas, write them on the page surrounding the central idea. Link the new ideas to the central circle with lines.
• As you think of ideas that relate to the new ideas, add to those in the same way.

The result will look like a web on your page. Locate clusters of interest to you, and use the terms you attached to the key ideas as departure points for your paper.

Clustering is especially useful in determining the relationship between ideas. You will be able to distinguish how the ideas fit together, especially where there is an abundance of ideas. Clustering your ideas lets you see them visually in a different way, so that you can more readily understand possible directions your paper may take.

Freewriting

Freewriting is a process of generating a lot of information by writing non-stop in full sentences for a predetermined amount of time. It allows you to focus on a specific topic but forces you to write so quickly that you are unable to edit any of your ideas.

• Freewrite on the assignment or general topic for five to ten minutes non-stop. Force yourself to continue writing even if nothing specific comes to mind (so you could end up writing “I don’t know what to write about” over and over until an idea pops into your head. This is okay; the important thing is that you do not stop writing). This freewriting will include many ideas; at this point, generating ideas is what is important, not the grammar or the spelling.
• After you have finished freewriting, look back over what you have written and highlight the most prominent and interesting ideas; then you can begin all over again, with a tighter focus (see looping). You will narrow your topic and, in the process, you will generate several relevant points about the topic.

Looping is a freewriting technique that allows you to focus your ideas continually while trying to discover a writing topic. After you freewrite for the first time, identify a key thought or idea in your writing, and begin to freewrite again, with that idea as your starting point. You will loop one 5-10 minute freewriting after another, so you have a sequence of freewritings, each more specific than the last. The same rules that apply to freewriting apply to looping: write quickly, do not edit, and do not stop.

Loop your freewriting as many times as necessary, circling another interesting topic, idea, phrase, or sentence each time. When you have finished four or five rounds of looping, you will begin to have specific information that indicates what you are thinking about a particular topic. You may even have the basis for a tentative thesis or an improved idea for an approach to your assignment when you have finished.

The Journalists' Questions

Journalists traditionally ask six questions when they are writing assignments that are broken down into five W's and one H:  Who? ,  What? ,  Where? ,  When? ,  Why? , and  How?  You can use these questions to explore the topic you are writing about for an assignment. A key to using the journalists' questions is to make them flexible enough to account for the specific details of your topic. For instance, if your topic is the rise and fall of the Puget Sound tides and its effect on salmon spawning, you may have very little to say about  Who  if your focus does not account for human involvement. On the other hand, some topics may be heavy on the  Who , especially if human involvement is a crucial part of the topic.

The journalists' questions are a powerful way to develop a great deal of information about a topic very quickly. Learning to ask the appropriate questions about a topic takes practice, however. At times during writing an assignment, you may wish to go back and ask the journalists' questions again to clarify important points that may be getting lost in your planning and drafting.

Possible generic questions you can ask using the six journalists' questions follow:

• Who? Who are the participants? Who is affected? Who are the primary actors? Who are the secondary actors?
• What? What is the topic? What is the significance of the topic? What is the basic problem? What are the issues related to that problem?
• Where? Where does the activity take place? Where does the problem or issue have its source? At what place is the cause or effect of the problem most visible?
• When? When is the issue most apparent? (in the past? present? future?) When did the issue or problem develop? What historical forces helped shape the problem or issue and at what point in time will the problem or issue culminate in a crisis? When is action needed to address the issue or problem?
• Why? Why did the issue or problem arise? Why is it (your topic) an issue or problem at all? Why did the issue or problem develop in the way that it did?
• How? How is the issue or problem significant? How can it be addressed? How does it affect the participants? How can the issue or problem be resolved?

The Writing Process

Making expository writing less stressful, more efficient, and more enlightening

Brainstorming

“It is better to have enough ideas for some of them to be wrong, than to always be right by having no ideas at all.” —Edward de Bono

Most people have been taught how to brainstorm, but review these instructions to make sure you understand all aspects of it.

• Don’t write in complete sentences, just words and phrases, and don’t worry about grammar or even spelling;
• Again, do NOT judge or skip any idea, no matter how silly or crazy it may initially seem; you can decide later which ones are useful and which are not, but if you judge now, you may miss a great idea or connection;
• Do this for 15, 20, or (if you’re on a roll) even 30 minutes–basically until you think you have enough material to start organizing or, if needed, doing research.

Below is a sample brainstorm for an argument/research paper on the need for a defense shield around the earth:

Photo: “Brainstorm” ©2007 Jonathan Aguila

16 Brainstorming Techniques to Boost Your Writing Skills

Have you ever wondered how writers become famous? Creativity is the key to their success, regardless of the genre in which they write. Many have prosperous careers because of the unconventional approaches they use in their work. Brainstorming, which often combines disparate ideas to reach innovative conclusions, is an important part of the creative process.

This article presents a collection of techniques and strategies to boost your creative thinking. Here you will find step-by-step instructions on how to engage in a brainstorming session. In addition, we’ve provided a list of the top free apps to ensure your success.

❓ What Is Brainstorming?

• 📝 Brainstorming Techniques for Writing
• 👣 Brainstorming Session: 6 Steps
• 📱 Free Apps

Brainstorming is a method used to find a creative solution to a complex problem. The first step in the brainstorming process is to identify the problem. The next is to generate as many ideas as possible, no matter how fantastic or strange, which could provide a solution. Finally, those ideas that offer the most creative way to solve the problem are selected and used.

In the 19th century, the term “brain-storm” was used to refer to a mental disturbance. A century later, in the 1940s, a similar word was coined for a different purpose. Alex Osborn, an advertising executive, developed a system to facilitate the production of ideas. He called it “brainstorming.” Some business executives believed that the term held medical connotations and was potentially offensive. They suggested using different terms, like “cloud bursting” and “thought shower,” but none of them caught on.

Brainstorming is an informal way to arrange a business meeting. It also can be used for personal purposes, especially by creative people. The main goal is to avoid criticizing or rewarding any of the ideas.

How Will Brainstorming Make Me a Better Writer?

Our society has trained our brains so much that thinking outside the box becomes more and more challenging the older we get.

If you are a writer, brainstorming is the best technique you can use in your work. It silences self-criticism and traditional thinking . Use a voice recorder or a pen and piece of paper to keep track of your ideas. Do not judge whether your thoughts are good or bad. Just record the flow of ideas.

There are six stages of writing. You start by generating ideas for your topic. Then, you plan your work, make an outline, and create content ideas. After this step, you usually face writer’s block. This is the most challenging time, but when you overcome it, you can write and finish your project. Brainstorming can help you at each of these stages. Below, you will find 15 techniques to help you along the entire writing process.

Writing is a creative activity, and brainstorming is the perfect tool to help you improve your skills. For this process to become even more productive, apart from following the tips below, we also recommend you to check out our essay database . It’s a perfect place to find information and sources of reference for any paper you’re about to write.

Individual Brainstorming

For many reasons, conventional thinking is viewed as the most productive type of thinking. But for creative jobs, this often proves to be quite wrong. The value of artists, writers, poets, and musicians lies in their uniqueness. It has been proven that individual brainstorming sessions produce more valuable results than group sessions. One explanation might be that when you work by yourself, you’re not afraid of how others will judge your ideas. On your own, you are free and more creative.

Group Brainstorming

The individual approach is more efficient with simple problems and broad ideas. But group brainstorming is perfect when a complex problem is at stake. Sophisticated issues require the input of many different perspectives. For example, during audit planning, a manager’s opinion is only a small part of the brainstorming session. Each employee should have a chance to propose possible solutions.

📝 16 Brainstorming Techniques for Every Stage of Writing

Some topics are so difficult that you could spend hours on end trying to think of something special to write. Complicated philosophical essays can also be challenging. Sometimes, a topic may offer an overwhelming number of ways to complete the assignment, but none seems appropriate. In all of these cases, a good brainstorming session is usually the first stop on your path to success.

We have selected the 16 best techniques to generate ideas at each stage of writing a paper of any length. Fifteen minutes of effort at every stage can save you hours of fruitless thinking.

Stage 1: Generating Topic Ideas

Before you begin writing, you need to identify your topic. This decision will narrow the field of your research. Here are five techniques to help you.

1. Brainwriting

This brainstorming game works well in groups. For instance, your teacher might assign a task to write an essay on internet addiction. Her preference is that no one in the class has the same topic.

• The first person writes down three topic ideas and passes the paper to the next student.
• The second person uses the topics already listed to trigger their own ideas and adds another three.
• This process repeats until all members of the class have added three topics to the list.
• Three to five minutes for each person is enough. You can make several rounds around the group if necessary.
• When you are done, cross out the topics that repeat or don’t apply.
• Share the remaining topics with the members of the brainstorming group.

2. Freewriting

This method offers the best way to avoid censoring ideas .

Have a lot of paper on hand (freewriting can take up a lot of space). Do not think about what to write next, and don’t judge your thoughts as good or bad. The only requirements are:

• Write in sentences and paragraphs.
• Keep on writing. If you don’t have any new ideas, write something like, “I am waiting for an idea, and it will come” as many times as you need before a new idea does come.

This exercise takes about 20 minutes, or you can continue until you feel the topic is ready.

3. Meditation

The general purpose of essay brainstorming is to free your mind from stress and improve its performance. What could combat stress better than meditation ? This technique is known for improving the quality of your sleep, focus, and even academic performance.

It also helps writers find the answers they need. While meditating, they remove distractive thoughts and focus on what matters.

4. The criminal technique

In the words of the wise Pablo Picasso, “Good artists copy. Great artists steal.”

This method is perfect for selecting a title for your writing. Search for about fifteen texts similar to the one you have to write. Analyze the advantages and disadvantages of their titles. Then, combine the good parts into your own original title. Voila!

5. The worst idea challenge

Try this when nothing else has been successful. Write down the worst topic ideas you can think of. You will be surprised, but some of them will not be as bad as you thought in the beginning. Our brain is primed for conventional wisdom and critical thinking, and these are the last things you need when trying to engage in creative activities.

Stage 2: Planning Your Work

Congratulations on coming up with a list of topics that perfectly match your assignment! But now, you have to choose just one. At this stage, you need to plan how and where you will search for information to include in your paper. SWOT analysis is a great tool to help you.

6. SWOT analysis

This technique is traditionally used to evaluate the strong and weak points of a company, but we can also use it to assess ideas for creative purposes. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. To evaluate the feasibility of your topic, juxtapose its strengths and opportunities with its weaknesses and threats. If the latter outweighs the former, choose another topic.

Stage 3: Outlining

This is often the most hated stage of writing, both among students and copywriters. Still, you’ll be thankful that your outline is so structured and detailed when you proceed to the writing phase. These two techniques can sweeten the pill.

7. Clustering/idea mapping

Draw a picture of all the ideas you have on the chosen subject. This technique is a great way to establish the relationships between problems, their causes, and consequences.

• Put your main idea or the possible thesis statement at the center of the paper.
• Write down related issues and draw connecting lines between them.
• Add problems, hypotheses, and facts that contribute to these issues.
• When you’re done, you will have a detailed diagram to help you develop any argument on your topic.

8. Topic association

Did you play the word association game as a child? This technique will help you generate and structure multiple ideas.

• Use short phrases or single words.
• Start with the topic word in the center.
• Write down sub-topics around it. Their relation should be general-to-specific, not cause-and-effect, like in idea mapping.
• Make another row of sub-sub-topics, and so on.

Stage 4: Generating Content Ideas

When your outline is ready, you need to produce those minor content details that make up a compelling paper. Although all of the above techniques can help create content ideas, here are several brainstorming techniques that offer specific benefits at this stage.

9. Reverse brainstorming

This is a useful tool for essays that need to offer a solution to a problem. In this case, the brainstorming procedure is used in reverse. Think of something that could cause or aggravate the given problem. The worse the consequences, the better! Repeat this step until you have brainstormed a complete disaster. Then, begin to examine how to eliminate those problems.

10. The Five Whys

This technique will bring you to the root of any issue. Think of a problem, ask yourself why it occurred, and write down the answer. Then, identify the cause of the last thing you wrote down. Continue the same sequence five times (or more, if needed).

For example:

• Why did the boat sink? Because the engine failed.
• Why did the engine fail? Because it overheated.
• Why did it overheat? Etc.

11. Role Storming

The method works best in a group, but you can brainstorm on your own for your writing purposes. Put yourself in the shoes of a person whose problem is discussed in your paper. If the topic is child obesity, think about the experiences the affected children and their parents might go through. If it is domestic violence, take on the roles of the victim, offender, and bystander. Empathy helps us see the same situation from different points of view.

12. Figure storming (an excellent idea for a historical project)

Choose a historical or fictional figure whose life, actions, and views are familiar to you. Imagine that you are Albert Einstein , Steve Jobs , or Thomas Edison , and that someone has asked you how to tackle a certain problem. What would you, as a great intellectual, suggest? We often lack clarity and assertiveness. Let these figures (and many more, thanks to our rich history) assist you.

13. Question everything

The name of the technique is self-explanatory, but the following example will make it more accessible. Question every single aspect of the topic you discuss, and you will discover new ideas.

Topic: The pros and cons of online education.

Questions: Are there any pros of online education? What is online education? Who cares about the problems of online education? Is the issue even worthy of consideration?

14. Pros and cons (excellent for argumentative and persuasive texts)

You have probably never noticed it, but you use this method every day. You weigh the value and price of any purchase before paying for it. You consider whether to stay in college or leave when you are offered an exciting job before graduation. Write down the available options (they can be more than two). Then, make a list of their strong and weak points. It will help you decide which argument to adhere to in an argumentative text.

Stage 5: Overcoming Writer’s Block

We all have a fear of a blank page. Even when you have an outline and a list of creative ideas, it can be difficult to begin writing. This is a common problem with perfectionists: they want everything to be perfect from the start. To overcome this block, use freestorming.

15. Freestorming

Freestorming is very similar to freewriting, which was discussed in the section on generating topic ideas. The difference is that with freestorming, you do not need to give yourself an arbitrary time limit. Take as much time as you need and write whatever comes to your mind on the subject. You are not just limited to topic generation now, so you can make the brainstorming experience more relaxed.

Stage 6: Writing

All the techniques above have probably generated so many ideas that you most likely have to choose which ones to include in your text. Another issue you may face now is selecting the right words. For that, the technique below will come in handy.

16. Word banks

To avoid repeating yourself, make a list of five to ten of the most common words in your text. To diversify your writing, find synonyms and use them throughout your paper.

👣 Organize a Great Brainstorming Session in 6 Steps

Brainstorming is the best method to search for a creative or strategic solution. It allows a group of people to accumulate a great number of ideas in a short time. But without proper organization, this opportunity for teamwork can be controlled by a few leaders, while the rest keep quiet. To make it a fair game that benefits each member, everyone should know and adhere to the rules.

Step 1: Demonstrate the Specific Problem

The person who organizes the session should make sure that all the participants have a clear understanding of the task. For example, it could be finding a solution to a problem, coming up with a new product or campaign, improving an existing solution, or defining new directions of research.

The following procedure will help you avoid any unwanted issues:

• State a clear, short question that embodies the entire problem.
• Establish boundaries for brainstorming ideas. These limitations will make the session more productive. For example: When does the research project need to be completed? What is the maximum amount of money that can be invested in the new product?
• Try to keep the limits to a minimum so that you can have a broader range of solutions.

Step 2: Establish the Context and Definitions

When a business project or research project involves a large group of people, knowledge distribution tends to be uneven, and the leaders usually know more than the rest. Everyone will benefit if this gap is decreased. These questions will help you equalize the knowledge between all the members:

• What do the participants know about the context?
• What else do they need to know to be productive thinkers?
• What are the key terms everyone should understand in the same way?

Step 3: Choose a Facilitator

It is important that each participant knows the main rule: there is no room for criticism or skepticism. The participants must give free rein to their imagination. They need to pick up each other’s ideas and develop them, supplementing them with their own insights. The facilitator is the one who keeps an eye on these “formalities:”

• They make sure everyone makes a contribution.
• They prevent anyone from dominating the session.
• They keep the participants focused.
• They do not generate ideas but combine them to keep the session moving.

Step 4: Collect the Right People

Be aware that the presence of some people can be detrimental to the session. Effective brainstorming needs people who are equally invested in the problem question. These rules can save your session from a disaster:

• Select three to eight people.
• Make sure some of them are experts. They will check every idea for viability.
• The other part of the group should be non-experts (i.e., workers or researchers from a neighboring domain). Experts are limited by their knowledge, and it is harder for them to think outside the box. Non-experts will ask silly questions entailing unconventional thinking.
• Try to select members from different backgrounds, age groups, and cultures. Diversity is your purpose!

Step 5: Plan the Session

It is helpful to prepare this point in a group handout. We suggest the following schedule:

• 20 minutes to set out the problem, its limitations, context, and definitions;
• 30 minutes for generating the options and new ideas;
• 20 minutes for sorting and discussing the brainstorming results; and
• 10 minutes to wrap up the session.

Step 6: Carry out the Session

There are multiple exercises, games, and techniques for successful brainstorming. Many of them were given above. But if you want to make it quick and simple, this procedure will do:

• The facilitator provides sticky notes to each member.
• They write down their ideas.
• These papers are put together in a place visible to everyone (a table or whiteboard).
• The facilitator groups them into several categories.
• Any new ideas are welcome on extra notes.
• The members vote for the best ideas and put them aside.
• Special attention should be given to the most innovative solutions.
• The facilitator summarizes the results and ends the session.

📱 Top 10 Free Brainstorming Apps

It is the XIX century, and brainstorming sessions can be held across continents. Moreover, free software can help you arrange new ideas and merge or compare them. If you are wondering how to innovate in groups or on your own, these apps can make you an expert brainstormer.

Brainstorming is a beautiful process in which a group of people with different experiences, views, and expertise unite to create something new. We hope that our advice and tips will enhance your creativity as a writer and a team player. If you have been a member or facilitator in a brainstorming group, share your know-how in the comments below.

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Writing Studio

Invention (aka brainstorming), what is “invention”.

In an effort to make our handouts more accessible, we have begun converting our PDF handouts to web pages. Download this page as a PDF: Invention Return to Writing Studio Handouts

Invention (also referred to as brainstorming) is the stage of the writing process during which writers discover the ideas upon which their essays will focus. During this stage, writers tend to overcome some of the anxiety they might have about writing a paper, and in many cases, actually become excited about it. Although invention usually occurs at the beginning of the writing process, exercises aimed at facilitating invention can be helpful at many stages of writing. Some of the best writers return to this stage a number of times while composing drafts of their essays.

Recommended Invention Techniques

Freewriting.

Read through your assignment and choose a topic, theme, or question that comes to mind. Write for 10-15 minutes in response to this idea – do not lift your pen from the paper or your hands from the keyboard.

When you are finished, read through your draft and underline or circle ideas that might lead you to a thesis for your paper. Consider asking a classmate or friend to read what you’ve written and ask questions about your ideas and topics.

After freewriting, read through what you have written and underline a phrase or sentence that you think is particularly effective or that expresses your ideas most clearly. Write this at the top of a new sheet of paper and use it to guide a new freewrite.

Repeat this process several times. The more you write and select, the more you will be able to refine your ideas.

Talk to Yourself

Some people often find themselves saying, “I know what I want to say. It’s just that I can’t figure out how to put it in writing.” If this is the case for you, try dictating your thoughts on a digital recording device. After several minutes, listen to what you’ve recorded and write down ideas you want to incorporate into your paper.

If you don’t have a recording device, ask a friend to write down some of the main points you make as you talk about your ideas.

List all the ideas you can think of that are connected to the topic or the subject you want to explore. Consider any idea or observation as valid and worthy of listing (go for quantity at this point). List quickly and then set your list aside for a few minutes. Come back and read your list and then do the listing exercise again.

Using Charts or Shapes

Use phrases or words that are central to your topic and try to arrange them spatially in a graph, grid, table, or chart. How do the different spatial representations help you see the relationships among your ideas? If you can’t imagine the shape of a chart at first, just put the words on a page and draw lines between or around them.

Break Down the Assignment

Sometimes prompts are so complicated that they can seem overwhelming. Students often ask: There’s so much to do, where should I start? Try to break the assignment down into its constituent parts:

• The general topic, like “The relationship between tropical fruits and colonial powers.”
• A specific subtopic or required question, like “How did the availability of multiple tropical fruits influence competition among colonial powers trading from the larger Caribbean islands during the 19th century?”
• A single term or phrase that seems to repeat in the material you’ve read or the ideas you’ve been considering. For example, if have you seen the words “increased competition” several times in the class materials you’ve been reading about tropical fruit exports, you could brainstorm variations on the phrase within the context of those readings or focus on variations of each component of the phrase (i.e., “increased” and “competition”).

Once you have identified the major parts of the topic, try to figure out what you are being asked to think about in the assignment. What questions are you expected to answer? Are there related questions that need to be addressed in order to answer the primary questions? If so, what are they?

Defining Terms

In your own words, write definitions for key terms or concepts given in the assignment. Find other definitions of those terms in your course readings, the dictionary, or through conversations and then compare the definitions to your own. Keep these definitions in mind as you begin to write your essay.

Summarizing Positions

Summarize the positions of relevant authors from your course readings or research. Do you agree or disagree with their ideas, methods, or approaches? How do your interests overlap with the positions of the authors in question? Try to be brief in your descriptions. Write a paragraph or up to a page describing a reading or a position.

Get together with a group of classmates and have each person write down her or his tentative topic or thesis at the top of a blank sheet of paper. Pass the sheets around from left to right so that each person can write down a thoughtful question or suggest related ideas to think about.

Compare / Contrast Matrix

If your assignment asks you to compare or contrast two concepts, texts, subjects, etc., try to organize your thoughts in a compare/contrast matrix by focusing on the attributes you will consider in your draft. These attributes should establish the key points of comparison or contrast with which you will deal in your essay.

Last revised: 07/2008 | Adapted for web delivery: 05/2021

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Brainstorming: 10 Examples, Techniques, and Benefits

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Learn about our Editorial Process

Brainstorming is the divergent thinking process of gathering a large number of ideas in a short amount of time, which you will parse and improve upon in future steps.

Commonly, it takes place on a piece of paper or large board where you can visually dump your ideas. However, it can also occur in your mind. It may also be either done individually or in groups (Al-Samarraie & Hurmuzan, 2018).

Definition of Brainstorming

The word brainstorming was first coined in the 1940s by advertising executive Alex F. Osbornn (Paulus & Kenworthy, 2019).

Osborn defined it as a way to generate a large number of ideas in a short amount of time without any criticism or judgement.

Importantly, brainstorming is about generating as many ideas as possible in order to help push through a plateau or brain block. Ideally, it will help bring out creativity and out-of-the-box thinking in order to generate fresh and innovative ideas (Litchfield, 2008).

One of the key benefits of brainstorming is that it allows an individual or group to think freely and suspend judgement of ideas.

This can lead to the creation and consideration of ideas that may not have been considered otherwise. Even a seemingly useless idea may lead to a fruitful breakthrough.

History of Brainstorming

While the act of brainstorming has likely been used for thousands of years, the term itself has its roots in the 1930s when Osborn, along with his colleagues at an advertising agency, began using group creativity sessions to generate ideas for their clients (Putman & Paulus, 2009).

With a new term coined, the concept became refined and made more explicit. Today, it has become a popular tool used in both organizations and people’s personal lives to generate new ideas and solve problems.

Popular ideas behind brainstorming have evolved over the years and brainstorming strategies have been adapted to suit different situations, industries, and needs (Paulus & Kenworthy, 2019).

For example, it can be used for anything from coming up with vacation ideas with your family to coming up with new product lines for large multinational corporations.

Stages of Brainstorming

The brainstorming process typically involves three stages: preparation, ideation, and evaluation (Paulus & Kenworthy, 2019).

• Preparation: The focus of the preparation stage should be on setting the rules, structure, and culture around the session. It may, for example, encourage team members to come to the team with sufficient background knowledge, and ensure all people in the group know the importance of creating a non-judgemental environment.
• Ideation: The ideation stage involves sharing ideas which will be added to the brainstorming notes, such as on a flipboard or shared screen during a group video call (Litchfield, 2008). This is where the actual idea generation takes place. Participants are encouraged to share their ideas knowing that there is ‘no silly idea’ at this point in time.
• Evaluation: With a wide range of ideas collected, the group needs to categorize, review, and select the most promising ideas. This may involve drawing connections between ideas, merging ideas together, and finding identifying problems with certain ideas. At this stage, it’s important to ensure the chosen ideas have alignment with the objective.

10 Examples of Brainstorming

Below are some possible situations in which brainstorming can be highly effective.

Example 1: Product Development

Brainstorming can be used to generate new product ideas or improve upon existing ones. For example, a team of designers, engineers, and marketers could brainstorm ideas for a new smartphone that incorporates cutting-edge technology and features. Importantly, the team should be composed of product market experts and, ideally, people with prior knowledge about issues with the current product iteration, consumer feedback, and gaps in the marketplace.

Example 2: Marketing Campaigns

Brainstorming is common in marketing and advertising, and in fact, the term was coined by a marketing professional.

Generally, this session would involve bringing together a team of creatives with good knowledge of the market as well as cutting-edge marketing techniques in order to come up with a campaign idea. For example, a team of marketers could brainstorm ideas for a new social media campaign that leverages the power of influencers to reach the audience.

Example 3: Brainstorming for a Novel

Brainstorming can be an excellent approach to improve writing techniques, especially when writing a novel.

In this situation, I would gather some fellow writers or personal tutors who have experience developing plots, characters and themes and go over the things that could work better in your novel.

By analyzing my plot structure and understanding my character’s traits based on their backstory, I could get valuable insight into how to make the story more engaging.

Example 4: Brainstorming for Business Strategic Plans

Brainstorming is an excellent way to devise strategic plans for higher-level business development.

It helps you visualize how your business may look like in the future while allowing feedback from team members involved in the development process to obtain insights from all departments.

A team of executives may get together around a single table with reports and data sheets explaining different growth areas of the company.

Example 5: Brainstorming New Classroom Ideas

Brainstorming is one of the best ways for teachers to develop new ideas for curriculum building and lesson planning.

Teachers should consider mingling with colleagues who have years teaching experience engaging students around different scenarios shaping them towards positive cognitive outcomes.

Example 6: Brainstorming Home Decor Projects

When renovating a home, brainstorming can help skyrocket creativity while considering factors like budget, style, and functionality.

Collaborating with an interior designer or friends who have taste in home decor and DIY projects can be useful in generating interesting ideas that match the requirements of the homeowner.

Example 7: Brainstorming for Event Planning

Brainstorming is an essential tool when it comes to event planning as it helps to identify key themes, vendors, catering, and decoration ideas.

The best part of brainstorming is involving event planners together with their clients in a room or a virtual hangout session to discuss their vision for the occasion and generate ideas in real-time.

Example 8: Brainstorming Personal Life Goals

Brainstorming can help you set achievable personal goals while shedding light on your desires.

At times like these having a life coach might come in handy who can incorporate exercises where you jot down all the things you desire either professionally or personally such as traveling to other countries or buying a new house.

See Also: A List of 151 Goals for Life

Example 9: Brainstorming UX Designs

In the development of digital products such as web applications or mobile apps brainstorming plays a key role.

Through group discussions between UX designers and developers they’ll emphasize ways of enhancing user experience by identifying areas where previous iterations had no success.

Example 10: Brainstorming Career Choices

Brainstorming can help young people finishing high school to create a roadmap towards the best career for them.

At this time of life, people usually don’t have a clear idea of the job they will do, but they may have a clear idea of what they are good at, what they enjoy doing, and the general direction they want to go (white collar, blue collar, etc.).

The process of deciding what to do may involve seeking out mentors or attending career fairs where people can offer guidance and support.

Techniques for Effective Brainstorming

There are several techniques that can be used to enhance the effectiveness of brainstorming sessions (Al-Samarraie & Hurmuzan, 2018). Generally, this involves putting in place clear group norms , including:

• Encouraging all participants to share their ideas
• Avoiding criticism and judgement
• Using visual aids to stimulate creativity
• Building on others’ ideas
• Combining ideas to create new solutions
• Setting a time limit to encourage rapid idea generation

Benefits of Brainstorming

The benefits of brainstorming are numerous. It can help people and organizations generate new ideas, solve complex problems, and make better decisions.

In the workplace, it can also improve team morale and strengthen team cohesion . By engaging individuals in idea generation, companies can create a culture of innovation and creativity.

1. Innovation

Firstly, brainstorming plays a significant role in boosting innovation (Litchfield, 2008).

When we sit together and come up with different creative ideas, we tend to approach situations with new perspectives that we often overlook alone. Sometimes our minds can only go so far when left to its devices!

The act of bouncing thoughts off one another elevates creativity tremendously. Brainstorming as a group often produces new solutions that wouldn’t have surfaced otherwise (Al-Samarraie & Hurmuzan, 2018).

2. Problem Solving

Secondly, brainstorming is incredibly beneficial for problem-solving .

While we all face challenges in life, brainstorming can act as a beneficial tool for addressing and overcoming those issues.

When faced with a problem, having multiple people collaborate during the decision-making process leads to better outcomes than relying solely on one person’s point of view (Litchfield, 2008).

In addition, when each member contributes equally unique views and suggestions about possible solutions without dismissing others’ input or ideas, new strategies can arise which become successful approaches (Paulus & Kenworthy, 2019).

3. Team Morale and Cohesion

A side-effect of brainstorming as a group is that it can make a stronger group dynamic . Its key principles include inclusion, open-mindedness, and working together.

Coincidentally, this can also make work much more enjoyable!

Collaborating as a team creates cohesiveness within the company culture because all persons contribute towards achieving mutual goals rather than accomplishing solo achievements only related to their title or job description (Paulus & Kenworthy, 2019).

Support from team members through both triumphs and failures can increase mutual respect among colleagues for each other while creating social bonds.

4. Culture of Innovation

Lastly, creating a culture of innovation becomes achievable when utilizing brainstorming tasks regularly within the company environment.

Brainstorming can lead to creative solutions that would not be possible without the open-minded, free-flowing brainstorming process (Paulus & Kenworthy, 2019).

Challenges of Brainstorming

While brainstorming can be a highly effective tool for generating ideas and solutions, it is not without its challenges. Some common challenges include:

• Groupthink : where individuals conform to the group’s opinions and ideas (Putman & Paulus, 2009). This may happen if one dominant person leads the brainstorming session in a particular direction.
• Unequal Participation: some participants may dominate the discussion while others are minimally involved. Less experienced or peripheral members of the group may be pushed aside.
• Lack of Focus: a brainstorming session can become unfocused and start to lack direction. While creativity and open-mindedness is useful, the session may also drift away from its original goals and end up failing to be fit for purpose.
• Criticism and Judgement: depending on the group culture, ideas may be criticized or judged prematurely, which can undermine the purpose of brainstorming. This is where positive workplace culture is highly important (Litchfield, 2008).
• Not conducive to Convergent Thinking : brainstorming is a type of divergent thinking, where people try to come up with multiple solutions to one problem. This is only useful at certain times (Putman & Paulus, 2009). Often, we need to do the opposite: come up with one solution by bringing together multiple pre-determined answers.

Sometimes, it can be beneficial for individuals to brainstorm on their own before coming together to share their ideas as a group (in education, we call this the think-pair-share method).

Brainstorming is a powerful tool that can be used to generate new ideas, solve complex problems, and make better decisions. By understanding the process, techniques, and benefits of brainstorming, individuals and organizations can unlock their creative potential and drive innovation and growth. While it is not without its challenges, careful planning, facilitation, and participation can help avoid these pitfalls and lead to successful and productive brainstorming sessions.

Al-Samarraie, H., & Hurmuzan, S. (2018). A review of brainstorming techniques in higher education.  Thinking Skills and creativity ,  27 , 78-91.

Litchfield, R. C. (2008). Brainstorming reconsidered: A goal-based view.  Academy of Management Review ,  33 (3), 649-668.

Putman, V. L., & Paulus, P. B. (2009). Brainstorming, brainstorming rules and decision making.  The Journal of creative behavior ,  43 (1), 29-40.

Paulus, P. B., & Kenworthy, J. B. (2019). Effective brainstorming.  The Oxford handbook of group creativity and innovation , 287-386.

Paulus, P. B., Kohn, N. W., & Arditti, L. E. (2011). Effects of quantity and quality instructions on brainstorming.  The Journal of Creative Behavior ,  45 (1), 38-46.

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2 thoughts on “Brainstorming: 10 Examples, Techniques, and Benefits”

Hi dear Thank you for your useful contents. How can I have PDF files of these Examples, Techniques, And Benefits or every thing about problem solving techniques and examples? my best regards Alireza Khorasani

Send me an email and I’ll get it sent out to you! Best, Chris.

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6 Creative Ways to Brainstorm an Essay

The process of brainstorming destroys the barriers to creativity and allows us to generate ideas, find solutions quickly, and do our best work. Brainstorming helps you deal with much of the uncertainty and anxiety around essay writing.  The following list of brainstorming methods includes both individual and group approaches  that can be applied to choosing an essay pro mpt, developing an essay prompt, establishing a writing approach, and anything else your creative mind can conjure.

Individual Brainstorming Techniques

Brainstorming may give rise to images of groups shooting ideas back and forth. However, you don’t need anyone else to brainstorm with the following techniques. Note: these techniques are not limited to individuals; they will also work in groups.

The word storm technique is about creating groups of word clouds so you can visualize an idea or encourage the process of creative writing to begin. Feel free to use a whiteboard and a marker or a pen and paper. Start with a simple word in the middle of the sheet or board (usually, the one describing the topic of your essay best) and use association to come up with any other word related to it. Finally, group these together based on some connection between them.

Mind Mapping

Another way to use associations and organize ideas is by mind mapping. This works better than lists as it emphasizes the visual element, which is proven to help us remember better. Start with a single word/idea again and imagine that any other word you write connected to it is the branch of a tree. This is especially useful with complex essay topics, which you can break down into easy to follow steps.

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Group brainstorming techniques.

While all of the previous methods can work for either individual or group brainstorming, these next techniques work best with more than one person.

Brain Writing

Gather 2 or more people together and present to them the same problem (the topic of the essay). Each individual will write an idea on a piece of paper or index card. Then everyone passes the index card to their left or right.

After receiving another’s card, you add a comment or improvement to the idea directly below it. Continue this until everyone has commented on each card. After one or more sessions, collect all ideas and write them on a whiteboard. Let the discussion ensue.

Rapid Ideation

Rapid ideation is an intensive session of idea generation that can produce massive results. Experts in all fields have used it to think of big ideas in a short amount of time, and it might be what you’re looking for to proceed with writing your essay. There are many methods connected to this approach, such as SCAMPER (the technique that uses action verbs to help the idea generation process) and gamestorming (for those interested in gamification).

Figure Storming

Figure storming is an unusual technique that involves thinking of a person from history that all people in the group know and trying to figure out what that person would do to solve the problem you’re discussing. This method encourages individuals to explore outside perspectives in a new, fun way.

Brain Netting

Brain netting, a fancy name for online brainstorming, allows a group of people located in different parts of the world to collaborate (which brings extra opinions and resources to the table). The principles of any other brainstorming session are the same, except you are drawing from a larger and more diverse set of people. There are a wide variety of tools at your disposal such as Google Docs. Get connected and get creative.

Brainstorming is a crucial element in the process of writing a good essay. It is the foundation from which you construct your narrative. Use the above techniques to facilitate your creative process and distinguish yourself from the large pools of essays in your classroom or your admissions process. If you are still struggling with your essay, check out our deconstruction of the notorious Costco Essay that got one student into 5 Ivy League schools.

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Tips for Successful Brainstorming: A Guide for Stumped Students

Are you finding yourself struggling with your paper, even if you haven’t written a single word? Having a hard time thinking up the perfect thesis or argument for your final paper? Do you feel the minutes ticking away as you are staring at a blank computer screen? Putting off that paper that’s due in 48 hours because you can’t think of anything to write? Try these quick and easy tips for brainstorming to come up with that perfect argument or paper structure! All you need is a pad of paper (BIG — maybe even legal-sized), a pen, and your noggin!

Help! I’m having trouble:

Trying to think of an idea..

• What do I like about the essay topic?
• What made me think the most when we were discussing the materials in class?
• Is there anything I didn’t like and want to argue about in my paper?
• Are there themes that I want to express further?
• Is there anything I didn’t understand and want to try to figure out or decode?
• Write the answers to these questions down in a list format. Put down anything that comes to mind.
• Now pick one or two items on the list that you find most appealing or interesting.
• Congratulations! You have now found a theme for your paper!

Writing about a specific scholar’s ideas.

• Reread the article(s) that you have been assigned to write about. Read them critically and closely, especially if you have skimmed them in the past (because we all do that!).
• What do I truly think about this scholar’s arguments? (Ignore what your professor has said for the moment.) If there is anything you dislike or disagree with, note it. This can produce the most juicy and provocative essay material!
• Why do I feel the way I do about the argument? What are my reasons for feeling this way?
• Is there anything that the scholar has argued weakly, in your opinion?
• Are there any ideas in the scholar’s argument that you would like to see further explored or expanded upon?
• How can you expand on what the scholar has to say?
• One thing to remember when you are writing about other peoples’ writing is that you are a legitimate part of the academic discourse. Your ideas matter! Never feel unqualified to comment on a scholar’s writing. If you can come up with a compelling argument, then your opinion will be a legitimate one!
• Be daring and take risks. It’s ok to be critical!

Coming up with a good thesis statement, even though I’ve picked a theme.

• Finding a good thesis statement or concrete argument can be one of the biggest challenges of starting a paper. It is easy to come up with something to say, but can be hard to come up with a “so what”. Here are some ideas for narrowing down your argument. Add post-it flags and highlighters to your materials list for this step!
• The number one, best thing you can do to come up with a compelling thesis is to reread with a theme in mind! It can be painful, yes, but think about it—you will be refreshing yourself on ideas in the material and finding potential quotes at the same time! Think of the time you will save when you are writing your paper. You will no longer need to look frantically for quotes!
• Take notes! This is one of the most important things. Note places where your theme appears and look for connections between these moments. Are there any subthemes or patterns you notice in the text?
• Is there any pattern or connection here that strikes me or bothers me?
• Are there any tough puzzles or questions in the text that I would like to close read and solve? Any past puzzles that I have solved in rereading?
• What is the importance of this theme or what is the author trying to say with it?
• Try to formulate your thoughts into a few sentences or an outline of your general argument.
• Congratulations! You now have a thesis/argument!

If all else fails:

Create your own writing consultations! Find a friend or “writing buddy” who is willing to talk about ideas with you for 20 minutes or so. It can be even better if your friend knows nothing about the subject. Sometimes talking to another person can help you find great ideas that you never knew you had. Plus, talking to a friend is way more fun than panicking about a paper on your own.

Further Resources

Visit these great websites for more great brainstorming tips!

Dartmouth Writing Center has great tips to maximize reading and come up with great essay topics.

UNC Writing Center has a really comprehensive page that maps out many different formal brainstorming techniques, complete with diagrams and charts to help you visualize.

This handout was written by Maria Whittle for use by the Pomona College Writing Center. 12/10/2009.

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More brainstorming techniques from UNC Chapel Hill

Bubble.us:  A tool to create brainstorming webs

Brainstorming is a helpful way to generate ideas at any stage of the process, whether you're trying to come up with a general topic before you begin your research, narrowing your focus, or deciding what support to use for a certain paragraph.

Below are some strategies for brainstorming.

A conversation is often the best way to get ideas flowing. Bring up a topic or two that you're considering. What opinions do other people have about the topic? What would they want to learn about it?

(P.S. You can schedule an appointment at the Writers' Center specifically to have a conversation about your ideas--or lack of ideas!)

To come up with a topic, brainstorm by asking yourself questions like these:

• What are some things I enjoy?
• What have I read about lately or seen on TV?
• Is there anything interesting in the news?
• What's something I've always wanted to know more about?
• What is an issue that affects a community I'm a part of?
• What's something I disagree with?
• What do I see going on around me daily?

Once you have a topic, try some of these questions to find a more specific direction within your topic:

• Is there something controversial about the topic? What are the different perspectives? (hint: a good topic generally does not just have two sides)
• Do I agree or disagree with the different perspectives?
• What are the main characteristics of my topic?
• What is my topic similar to?
• What does my topic make me think of?
• If my topic is a problem/issue, what is the potential cause of it?

Get comfortable, set a timer for a couple minutes if you want, and just start writing whatever comes to mind about your topic. You could make a list or write in sentences or fragments. Most important, DO NOT EDIT yourself or pause for too long. 

Start with your general topic or argument and branch out from it into every sub-topic you can think of. This mapping method will help you organize your points once you start writing your draft.      

Under "Helpful Links," you'll find some online tools for mapping and other methods of brainstorming.

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Mastering Effective Brainstorming Techniques for IELTS Essays

Brainstorming is a crucial step in crafting a well-structured and high-scoring IELTS essay. By employing effective brainstorming techniques, you can generate a wealth of ideas, organize your thoughts, and create a compelling argument. This article …

Written by: IELTS Mentor

Published on: October 21, 2024

Table of Contents

Understanding the Importance of Brainstorming in IELTS Writing

Before diving into specific techniques, it’s essential to recognize why brainstorming is so vital for IELTS essay writing. Effective brainstorming can:

• Help you generate diverse ideas quickly
• Ensure you have enough content to meet the word count
• Improve the coherence and cohesion of your essay
• Reduce stress during the actual writing process
• Allow you to identify your strongest arguments

By mastering these brainstorming techniques, you’ll be better equipped to develop clear task 2 arguments and boost your overall IELTS writing score.

Key Brainstorming Techniques for IELTS Essays

1. mind mapping.

Mind mapping is a visual brainstorming technique that can help you quickly generate and organize ideas.

• Write the essay topic in the center of a blank page
• Draw branches from the central topic, each representing a main idea
• Add sub-branches to each main idea for supporting points
• Use keywords, symbols, or colors to enhance connections

This technique is particularly useful for visual learners and can help you see relationships between different ideas at a glance.

Mind mapping technique for IELTS essay brainstorming

2. Rapid Listing

This straightforward technique involves quickly jotting down all ideas that come to mind without judgment.

• Set a timer for 2-3 minutes
• Write down every idea related to the topic, no matter how irrelevant it may seem
• Don’t worry about organization or quality at this stage
• After the time is up, review and group similar ideas

Rapid listing helps overcome writer’s block and can lead to unexpected connections between ideas.

3. The 5W1H Method

This method involves asking and answering the questions: Who, What, When, Where, Why, and How. It’s particularly effective for developing ideas on common topics .

• Who: Who is affected by this issue? Who are the key stakeholders?
• What: What are the main aspects of the topic? What are the potential solutions?
• When: When did this issue arise? When might it be resolved?
• Where: Where is this problem most prevalent? Where can solutions be implemented?
• Why: Why is this topic important? Why should people care?
• How: How can the issue be addressed? How might different approaches impact the outcome?

This structured approach ensures you consider multiple angles of the essay topic.

4. SWOT Analysis

While typically used in business contexts, a SWOT analysis can be adapted for IELTS essay brainstorming, especially for topics related to policies, proposals, or societal issues.

• Strengths: What are the positive aspects or advantages of the topic?
• Weaknesses: What are the negative aspects or disadvantages?
• Opportunities: What potential benefits or positive outcomes exist?
• Threats: What potential risks or negative consequences should be considered?

This technique helps you create a balanced argument by considering both pros and cons.

5. Freewriting

Freewriting is a stream-of-consciousness technique that can help unlock creativity and overcome mental blocks.

• Set a timer for 5-7 minutes
• Write continuously about the topic without stopping
• Don’t worry about grammar, spelling, or coherence
• After the time is up, review your writing and highlight key ideas

This technique can be particularly helpful when dealing with strategies for complex task 2 topics .

6. The Reverse Brainstorming Technique

This unique approach involves considering the opposite of what you’re trying to achieve.

• Instead of asking “How can we solve this problem?”, ask “How can we make this problem worse?”
• List all the ways to worsen the situation
• Reverse these negative ideas to generate positive solutions

This technique can lead to innovative ideas and help you consider unconventional perspectives.

Refining Your Brainstorming Process

To make the most of these techniques, consider the following tips:

• Practice regularly: The more you brainstorm, the more efficient you’ll become
• Combine methods: Use multiple techniques for a single essay to generate diverse ideas
• Time yourself: Stick to strict time limits to simulate exam conditions
• Review and refine: After brainstorming, take a moment to organize and prioritize your ideas

Remember, the goal is to practice IELTS writing under time constraints , so aim to complete your brainstorming within 5-7 minutes during the actual test.

Applying Brainstorming Techniques to Different Essay Types

Different IELTS essay types may benefit from specific brainstorming approaches:

• For opinion essays, use mind mapping to outline your position and supporting arguments
• For problem-solution essays, combine the 5W1H method with SWOT analysis
• For advantage-disadvantage essays, rapid listing can help generate points for both sides

Adapt these techniques to suit your personal preferences and the specific requirements of each essay type.

Enhancing Fluency Through Topic Practice

Regular brainstorming practice not only improves your idea generation skills but also enhances your overall writing fluency. By improving fluency through topic practice , you’ll be better prepared to tackle any IELTS essay prompt with confidence.

Dr. Emily Thornton, an IELTS expert with over 15 years of experience, emphasizes the importance of brainstorming:

“Effective brainstorming is the foundation of a strong IELTS essay. It’s not just about generating ideas; it’s about training your mind to think critically and creatively under pressure. The few minutes you spend brainstorming can make the difference between a mediocre essay and an outstanding one.”

IELTS expert emphasizing the importance of brainstorming

Mastering Effective Brainstorming Techniques For IELTS Essays is a skill that can significantly improve your writing performance. By incorporating these strategies into your study routine, you’ll be able to generate ideas more quickly, organize your thoughts more effectively, and approach the writing task with greater confidence. Remember to practice regularly and find the techniques that work best for you. With dedication and the right approach, you’ll be well on your way to achieving your desired IELTS score.

How long should I spend brainstorming during the IELTS exam?

Aim to spend no more than 5-7 minutes brainstorming. This allows enough time to generate ideas without cutting into your writing time.

Can I use multiple brainstorming techniques for a single essay?

Yes, combining techniques can be very effective. For example, you might start with rapid listing, then organize your ideas using a mind map.

What if I can’t think of any ideas during brainstorming?

If you’re stuck, try the reverse brainstorming technique or the 5W1H method. These structured approaches can help kickstart your thinking process.

Should I write my brainstorming ideas on the official answer sheet?

No, use the separate rough paper provided for brainstorming. Only your final essay should be written on the answer sheet.

How can I improve my brainstorming skills?

Practice regularly with a variety of IELTS essay topics. Time yourself and experiment with different techniques to find what works best for you.

Is it necessary to use all the ideas from my brainstorming session in my essay?

Not at all. Use brainstorming to generate options, then select the strongest and most relevant ideas for your essay.

How detailed should my brainstorming notes be?

Keep your notes brief – use keywords and short phrases rather than full sentences. The goal is to quickly capture ideas, not write a draft.

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Brainstorming

Brainstorming, like freewriting , is a prewriting technique designed to bring subconscious ideas into consciousness. It's a good technique to use when you know a general subject you're interested in writing about but don't exactly know what aspect of the subject you want to pursue. Brainstorming is like a stream-of-consciousness technique in which you rapidly record all ideas related to a general subject. All ideas are equally acceptable; the purpose of brainstorming is to identify as many ideas related to the subject as possible.

Most likely you have either experienced brainstorming in a business setting or have seen it portrayed on television or film: for example, the ad exec holds up a soap product and says to the advertising team, "All right, people, let's pitch ideas to sell this soap!," and a person standing by a flip chart jots down ideas frantically as employees shout them out.

Brainstorming also involves a second step. Once you've exhausted your ideas about the subject, you need to go back to those ideas and review them, crossing some off, linking others that are related, and marking some that seem more important than others. You can group and re-group ideas that you've generated and perhaps decide to pursue some ideas further through more brainstorming or other types of prewriting .

Sample of Brainstorming

subject: Soup chicken medicinal properties soup recipes dinner water quality and its effect on flavor of soup website for soup cultures Mediterranean soup with lamb intestines vegetable soups soup spots on clothing certain cities o.k. for men eating soup to sling necktie over shoulder soup etiquette side or point of spoon in mouth stone soup children's story new diet craze

There are many ways in which the writer could work with these ideas. Some of the ideas fall into logical groups (e.g., "chicken," "vegetable," and "Mediterranean" are types of soup). Other ideas can be developed through more prewriting . For example, the writer could take one of the ideas--soup etiquette--and generate a list of the different, accepted ways of eating soup in various parts of the country (something that might eventually turn into a humorous essay and a commentary on regional cultures). Or the writer could decide that a topic such as medicinal properties of soup merited further research and might ask a series of questions to further narrow that topic and generate a research question. Also, the writer might cross out some ideas that don't seem useful for the writing's purpose (e.g., "soup recipes" may not be appropriate for a college-level analytical research paper ). Any of these next steps is appropriate.

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