essay about disadvantages of advertising

17 Biggest Advantages and Disadvantages of Advertising

Advertising is the profession or activity of producing consumer marketing messages for commercial products or services. Although there are times when companies can advertise for free, this tactic typically involves paying another agency for space to promote something specific. The goal of this investment is to reach as many people as possible who are likely to pay for the items suggested in the ads.

When businesses start advertising, then it is essential for each firm to find their ideal customer. It is cheaper to create ads that work with a specific population group instead of working with generalized data. Companies can look at gender, age, education, income, and a person’s geographic location to determine if there is a strong likelihood that someone will become a customer.

Advertising can occur in a variety of ways. Outlets include television, radio, newspapers, and magazines. Some companies use billboards, the sides of buildings, or product packaging. Internet options continue to expand.

That’s why the advantages and disadvantages of advertising require a careful review. It could be a way to expand the influence of a brand, but this investment could also be a waste of money if not approached correctly.

List of the Advantages of Advertising

1. Advertising is what sets companies apart from each other. Advertising is the fastest way for an organization to prove the expertise it offers in its industry. This marketing approach allows a company to look at the specific pain points its goods or services address so that customers can independently decide if there is value available to consider. The free-market system allows consumers to make choices based on their needs for innovation, so the advantage here is that improved communication occurs from the business to the consumer.

2. Companies can reach multiple markets and population groups simultaneously. Advertising is one of the most straightforward ways to contact multiple demographics simultaneously. This investment helps a company to discover who their primary consumers are in better ways, along with the demographics to which they belong. Marketing through paid and unpaid platforms contributes to data that enables prospect duplication.

Advertising also allows a company to reach out to multiple new markets to judge how influential their marketing messages can be in the future.

3. Businesses can concentrate their advertising on a single population group. Advertising enables a company to target one population group specifically. We see this benefit daily through direct mail efforts, email marketing blasts, and television commercials. When you can time these messages to correspond with times or circumstances where a consumer feels a pain point, then a successful conversion is more likely to happen. It forms a natural networking opportunity that helps prospects engage with a brand message because they can acknowledge the created value proposition.

4. Advertising creates economic benefits at every level. The advertising economy in the United States is responsible for almost 20 million jobs. It is available in every market at each level, from ultra-local to international campaigns. This industry provides opportunities for almost every skill, ranging from sales-based approaches to creative careers like graphic design or writing. When successful outreach efforts occur, then businesses increase revenues. That creates even more jobs that support other companies at every level.

This cycle repeats itself every time a new advertising campaign occurs. Although there are no guarantees for success, a company must make itself known to its community for customers to become aware of its goods or services. That means there’s always a place for it.

5. The advertising industry creates a global culture. Every global event that involves participation, goods, or services requires advertising content to increase exposure. The budget for the Olympic Games in each cycle is several billion dollars. Companies use sponsorships, naming rights, and other strategies to increase brand awareness in a variety of ways. It gives us an opportunity to work together to support the common good at every level.

Even a group of businesses that support a youth soccer league get to take advantage of this benefit. Although the benefits are more localized with that support, it’s still creating a global culture within that community.

6. It gives an opportunity to create niche expertise presentations. The prevalence of PDF downloads, ebooks, whitepapers, and similar written content is a form of advertising that businesses use to prove their expertise. Advertising is moving toward a place where the value to the consumer is the priority instead of what the customer can do for the business. This benefit works for B2B and B2C firms because it shows people what can be done for them instead of telling them what can happen.

That’s why this form of advertising is so effective. It builds loyalty by focusing on relationships instead of relying on logo recognition or a tagline to stay at the top of the mind of possible consumers.

7. Advertising helps a customer make positive choices. Each customer has a different preference for specific products or services based on the pain points they encounter in life. Some choices are going to be more appealing than others, which is why businesses promote what they offer proactively. If someone can compare value propositions in real-time situations to determine what options provide the best value, then that ability increases the likelihood of a transaction taking place.

Businesses can provide specific or broad data about their goods or services to each demographic in unique ways to encourage this advantage. It is a benefit that can lead to tremendous growth opportunities when handled appropriate.

8. It is a straightforward way to support moral or social issues. Companies can support the public good by producing advertising campaigns that can bring more awareness to specific societal issues. Homelessness, cyberbullying, and similar concerns receive exposure in ways that wouldn’t be available to consumers without this marketing effort. Even though there are production costs to consider with this advantage, the value that occurs through increased revenues and economic activities from helping others more than makes up for the initial investment.

List of the Disadvantages of Advertising

1. Everyone is advertising. The average person gets exposed to over 2,000 brand messages every day because of advertising. That makes this marketing effort less effective unless there is a way for a company to rise above all of that noise. This disadvantage is the reason why you see businesses like Geico take unique approaches to this investment, using a mix of humor and character development to create something memorable.

Most people spend less than five seconds to determine if an advertisement is worth their attention. If that content fails, then the remainder of the ad gets forgotten.

2. Advertising cannot produce guaranteed results. Businesses take a gamble when they pay for advertising. This marketing effort doesn’t come with a guarantee. The companies that purchased TV spots during the 2020 Super Bowl were paying over $5 million for a segment. That’s a massive investment in something that may not produce additional revenues.

Although there is value in brand recognition, that outcome only translates to investment when it creates an eventual conversion. Having someone know that Flo represents Progressive isn’t beneficial if that person always uses public transportation. That’s why most small businesses focused on targeted, localized ads as a way to create results.

3. The cost of advertising can be a disadvantage to small businesses. The cost of TV advertising at local television stations is at least $5 for every 1,000 viewers during a 30-second commercial. Then you have the cost of creative development when taking this marketing approach to consider. By the time the first spot hits the air, a company has likely spent at least $10,000 to create the materials and purchase the airtime.

National spots are much more expensive. Businesses that purchase a 30-second television ad on a national broadcast spent an average of $115,000 per slot in 2019.

4. Potential customers may be on multiple platforms. If brand recognition is the goal of an advertising effort, then a business may need to invest in multiple platforms to gain the levels of familiarity they require. You can advertise in printed publications, online blogs, television, radio, Internet ad services, and all of the other traditional methods. A company might find over 100 different ways to reach their customers. When an advertising budget is financially limited, then finding out where most people are consistently becomes a top priority.

5. Advertising requires interesting materials to be useful. The best advertising efforts create memorable experiences for targeted consumers. If you’re a science-fiction fan, then you probably remember all of the exposure Taco Bell paid for itself in the movie Demolition Man. If you’re a fan of older superhero movies, then you may remember the giant Coca-Cola billboard blowing up in Superman. If a business can’t create such an experience, then the entire message gets forgotten.

This disadvantage means that every business must continuously invest in innovative marketing approaches to stay relevant. It’s also the reason why you see brands trying to copy the success that others find in this arena.

6. The “Fake News” movement tarnishes the reputation of advertisers. Politics in the United States has become a fractured, cantankerous space where anyone who doesn’t agree becomes an enemy. If a business advertises through a traditional media outlet that promotes a political agenda or news stories that someone finds to be disagreeable, then that company’s brand becomes directly tied to that experience. Although the people who agree will be more likely to purchase goods or services, those who don’t will boycott the agency indefinitely.

7. Advertising increases the risk of a brand message getting tarnished. Advertising can be memorable for all of the wrong reasons sometimes, leaving viewers to wonder what a business was thinking when putting a spot together. Qiaobi often receives credit for putting together one of the most racist commercials in history by having a Chinese woman forcing a black man into her washing machine after he whistles at her. Once the washing cycle is finished, a winking Asian man emerges.

Miracle Mattress put together a local advertising spot that mocked the events of 9/11, including having two stacks of mattresses fall on workers. Burger King unleashed a regional spot for their Texican Whopper that had the tagline of “The taste of Texas with a little spicy Mexican” – and the add featured a tall American cowboy and a short Mexican wrestler.

8. Most people consider advertising to be a nuisance. Extravagant advertising may have a positive effect on the economy. Still, it tends to harm consumers when the same promotions happen repetitively. This disadvantage occurs in the United States every two years during the election cycles when political ads take over the television and radio. It can also happen when spots frequently occur within the same broadcast or publication.

Hundreds of millions of dollars in advertising may get spent on a single election, exposing populations to competing messages that get monotonous and bothersome when they air several times per hour.

9. The targeted consumers may not see the marketing message from an advertising effort. New technologies make it easier than ever before for consumers to proactively opt-out of viewing advertisements. Popup blockers for Internet browsers can eliminate almost every ad that might display when users are online. Families can fast-forward through ads on broadcast networks when they record shows to watch. Some providers even offer tech that eliminates this marketing effort automatically.

Even if someone is watching live TV, an advertisement break creates an opportunity to walk away from the television. Companies can pay millions without ever knowing if their intended audience is available to watch what they’ve put together.

Advertising messages are an effort to persuade people to purchase specific goods or services. This outcome is also the goal of B2B transactions. A person must become convinced that one item is better over another. That’s why each ad offers a headline, subheading, body copy, image, and a call-to-action. It’s like a 30-second speech that shows how much value something has to a potential client.

Advertising isn’t the only way to get a message seen or heard. It can be more expensive to utilize than other marketing opportunities. That’s why it tends to be more popular with large corporations than sole proprietors and other small businesses.

The advantages and disadvantages of advertising balance cost with the opportunity to increase revenues and consumer awareness. Although there are no guarantees for success, this marketing option can produce immediate and memorable results.

Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Aug 02, 2024

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The article provides guidance on writing an IELTS Advantages/Disadvantages essay, 'Advertisements are becoming more common in everyday life'. It includes Band 8 and Band 9 sample essays, highlighting both positive and negative aspects of advertising.

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Band 8 sample essay, band 9 sample essay, more writing task 2 essay topics.

IELTS Writing Prediction Questions for 2024

Achieving proficiency in IELTS Writing Task 2 for questions like, ‘Advertisements are becoming more and more common in everyday life’ poses a difficulty for numerous test-takers as it assesses the ability to write a well-structured and cohesive essay in response to a given topic. Hence, it is essential to enhance your essay writing abilities before undertaking the IELTS to ensure success.

In this task, you will be presented with an IELTS Advantages/Disadvantages essay prompt, where you are presented with a statement or opinion like 'Advertisements are becoming more and more common in everyday life', and you are asked to evaluate both the positive and negative aspects of that particular issue. To effectively prepare for the IELTS Writing Task 2, it is highly recommended to practice with a variety of sample essays. IELTSMaterial.com offers a comprehensive collection of IELTS Writing practice tests that can help you hone your essay writing skills and achieve a high score on the exam.

Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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Advantages and Disadvantages of Advertisement

Looking for advantages and disadvantages of Advertisement?

We have collected some solid points that will help you understand the pros and cons of Advertisement in detail.

But first, let’s understand the topic:

What is Advertisement?

Advertisement refers to the process of promoting a product, service, or idea through various media channels.

What are the advantages and disadvantages of Advertisement

The following are the advantages and disadvantages of Advertisement:

Advantages of Advertisement

• Increased Awareness – Advertisements help to increase awareness of a product or service, by introducing it to a wider audience. This can lead to increased interest and sales.
• Targeted Audience – Advertisements can be targeted to a specific audience, based on factors such as age, gender, and interests. This helps to ensure that the right message is reaching the right people.
• Creative Freedom – Advertisements allow for creative freedom in how a product or service is presented, using a range of different mediums such as TV, print, and social media. This can help to make the message more engaging and memorable.
• Brand Recognition – Advertisements can help to build brand recognition and loyalty, by creating a strong association between a product or service and a particular brand.
• Economic Benefit – Advertising can have a positive impact on the economy, by creating jobs in the advertising industry and stimulating consumer spending.

Also check:

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Disadvantages of Advertisement

• Misleading Information – Some advertisements may contain misleading information or exaggerations about the product or service being promoted. This can lead to false expectations and disappointment among consumers.
• Increased Costs – Advertising can be expensive, particularly for small businesses with limited budgets. The costs associated with creating, producing, and distributing ads can add up quickly.
• Overexposure – Too much advertising can lead to overexposure and consumer fatigue, as people may become tired of seeing the same ads repeatedly. This can lead to a decrease in the effectiveness of the advertising campaign.
• Negative Association – Some advertisements may be perceived as offensive or inappropriate, which can lead to negative associations with the product or service being promoted. This can damage the reputation of the brand and lead to decreased sales.
• Environmental Impact – Advertising can have a negative impact on the environment, particularly with regards to printed materials such as flyers, posters, and billboards. These materials can contribute to waste and pollution.
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Discuss the advantages and disadvantages of advertisements

Recently it has been seen that advertising is getting very popular in all fields of trade. With the advent of technology, there is a huge trend of publicity of different brands all over the world. Although there are tremendous advantages of advertisement but there are some drawbacks too. This essay will elaborate both points of views with final conclusion. It is seen that advertisement is becoming an important part of setting news buisness. Many resources like social media and television are helpful for publicity. One of benefit of advertisement is that it helps for better selling of a trade . For example tourisam is effected with good and attractive publicity. People are more informed about the product. Another attraction of advertisement is that it provides more options for buyers. This is good way of saving time too. For example someone can make more choices to buy a computer even without wondering around in markets. Thus it seems that advertisement has benefited seller and buyer both. At the same time advertisement has some disadvantages too . This can cause a competition between different trades. For example some people can spend more money to attract buyers for their low quality products. This way people can be fooled with fake publicity. Secondly too much advertisement make confusions for buyer for selection of products. Sometimes people buy un necessary stuff . This way there is waste of money. So some people think that advertisement has more negative effects on buisness. In conclusion, although advertisement is getting popularity but it has its own problems. It is recommended that if an advertisement is done with real honesty it will show more better results and will be more beneficial for everyone.

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Essay evaluations by e-grader

Grammar and spelling errors: Line 1, column 1, Rule ID: WHITESPACE_RULE Message: Possible typo: you repeated a whitespace Suggestion: Recently it has been seen that advertisi... ^^ Line 2, column 1, Rule ID: WHITESPACE_RULE Message: Possible typo: you repeated a whitespace Suggestion: ...oints of views with final conclusion. It is seen that advertisement is becomin... ^^^^^ Line 2, column 245, Rule ID: COMMA_PARENTHESIS_WHITESPACE Message: Don't put a space before the full stop Suggestion: . ...t it helps for better selling of a trade . For example tourisam is effected with g... ^^ Line 2, column 582, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1] Message: Did you forget a comma after a conjunctive/linking adverb? Suggestion: Thus, ...en without wondering around in markets. Thus it seems that advertisement has benefit... ^^^^ Line 3, column 1, Rule ID: WHITESPACE_RULE Message: Possible typo: you repeated a whitespace Suggestion: ...t has benefited seller and buyer both. At the same time advertisement has some ... ^^^^ Line 3, column 62, Rule ID: COMMA_PARENTHESIS_WHITESPACE Message: Don't put a space before the full stop Suggestion: . ...advertisement has some disadvantages too . This can cause a competition between di... ^^ Line 3, column 389, Rule ID: COMMA_PARENTHESIS_WHITESPACE Message: Don't put a space before the full stop Suggestion: . ... Sometimes people buy un necessary stuff . This way there is waste of money. So so... ^^ Line 4, column 1, Rule ID: WHITESPACE_RULE Message: Possible typo: you repeated a whitespace Suggestion: ...as more negative effects on buisness. In conclusion, although advertisement is... ^^^^^ Line 4, column 155, Rule ID: WHITESPACE_RULE Message: Possible typo: you repeated a whitespace Suggestion: ...at if an advertisement is done with real honesty it will show more better results... ^^ Line 4, column 178, Rule ID: MOST_COMPARATIVE[2] Message: Use only 'better' (without 'more') when you use the comparative. Suggestion: better ...is done with real honesty it will show more better results and will be more beneficial for... ^^^^^^^^^^^

Transition Words or Phrases used: but, if, second, secondly, so, thus, for example, in conclusion

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech: To be verbs : 19.0 13.1623246493 144% => OK Auxiliary verbs: 7.0 7.85571142285 89% => OK Conjunction : 6.0 10.4138276553 58% => More conjunction wanted. Relative clauses : 7.0 7.30460921844 96% => OK Pronoun: 22.0 24.0651302605 91% => OK Preposition: 32.0 41.998997996 76% => OK Nominalization: 13.0 8.3376753507 156% => OK

Performance on vocabulary words: No of characters: 1460.0 1615.20841683 90% => OK No of words: 281.0 315.596192385 89% => More content wanted. Chars per words: 5.19572953737 5.12529762239 101% => OK Fourth root words length: 4.09427095027 4.20363070211 97% => OK Word Length SD: 2.96334982312 2.80592935109 106% => OK Unique words: 155.0 176.041082164 88% => More unique words wanted. Unique words percentage: 0.551601423488 0.561755894193 98% => OK syllable_count: 466.2 506.74238477 92% => OK avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by: Pronoun: 7.0 5.43587174349 129% => OK Article: 0.0 2.52805611222 0% => OK Subordination: 2.0 2.10420841683 95% => OK Conjunction: 0.0 0.809619238477 0% => OK Preposition: 3.0 4.76152304609 63% => OK

Performance on sentences: How many sentences: 23.0 16.0721442886 143% => OK Sentence length: 12.0 20.2975951904 59% => The Avg. Sentence Length is relatively short. Sentence length SD: 25.1028131637 49.4020404114 51% => The essay contains lots of sentences with the similar length. More sentence varieties wanted. Chars per sentence: 63.4782608696 106.682146367 60% => More chars_per_sentence wanted. Words per sentence: 12.2173913043 20.7667163134 59% => More words per sentence wanted. Discourse Markers: 2.73913043478 7.06120827912 39% => More transition words/phrases wanted. Paragraphs: 4.0 4.38176352705 91% => OK Language errors: 10.0 5.01903807615 199% => OK Sentences with positive sentiment : 11.0 8.67935871743 127% => OK Sentences with negative sentiment : 6.0 3.9879759519 150% => OK Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion: Essay topic to essay body coherence: 0.174724859814 0.244688304435 71% => OK Sentence topic coherence: 0.0558985997608 0.084324248473 66% => OK Sentence topic coherence SD: 0.0709850238967 0.0667982634062 106% => OK Paragraph topic coherence: 0.109998476097 0.151304729494 73% => OK Paragraph topic coherence SD: 0.0150734655646 0.056905535591 26% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability: automated_readability_index: 9.2 13.0946893788 70% => Automated_readability_index is low. flesch_reading_ease: 50.84 50.2224549098 101% => OK smog_index: 8.8 7.44779559118 118% => OK flesch_kincaid_grade: 9.2 11.3001002004 81% => OK coleman_liau_index: 11.99 12.4159519038 97% => OK dale_chall_readability_score: 7.94 8.58950901804 92% => OK difficult_words: 66.0 78.4519038076 84% => More difficult words wanted. linsear_write_formula: 7.5 9.78957915832 77% => OK gunning_fog: 6.8 10.1190380762 67% => OK text_standard: 9.0 10.7795591182 83% => OK What are above readability scores?

--------------------- Rates: 61.797752809 out of 100 Scores by essay e-grader: 5.5 Out of 9 --------------------- Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Write an essay to an educated reader to discuss both advantages and disadvantage of advertising. Include reasons and any revelant examples to support your answer.

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