research methods for business students chapter 3

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Research Methods For Business Students Mark Saunders, Lewis, Thornhill

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Research Methods for Business Students 8th Edition, Kindle Edition

From the first steps into your research to the successful completion of your project report, this textbook is the ultimate guide for students in Business and Management.

Research Methods for Business Students, 8 th edition by Saunders, Lewis, and Thornhill, is the definitive textbook for students conducting a research-led project or dissertation.

This market-leading text has sold over 400.000 copies so far and provides excellent coverage on the entire process. From choosing your topic and critically reviewing the literature to designing, writing, and presenting your research, this latest edition is structured to guide you through the whole methodology, answering key questions such as:

• How do I choose my topic and design the research?
• How do I collect and analyse my data?
• When and what do I need to write?

With the 8 th edition, you will discover, among others:

• Chapters fully updated, incorporating visual methods throughout the text, along with detailed insights on the methodology of drafting your critical literature review.
• Successful methods of observation research, collecting data using diaries, online survey tools , audio recordings, and visual images.
• Ways to prepare and present an academic poster .
• New cases that use up-to-date scenarios at the end of each chapter.
• Boxed examples of research methods in the news.
• A glossary of clear definitions for over 700 research-related terms.
• Practical guidance and opportunities to check your learning and self-reflect, enabling you to progress your own research.
• Teach-yourself guides to research software practice data sets.

This comprehensive textbook offers a thorough analysis of the research design and process from a technical and methodological point of view, guiding you through the ways and techniques to successfully complete and present your work.

This edition is also available in Revel .

Revel is Pearson's newest way of delivering respected content. Fully digital and highly engaging, Revel replaces the textbook and gives you everything you need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables you to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.

Pearson, the world's learning company.

• ISBN-13 978-1292208787
• Edition 8th
• Sticky notes Not Enabled
• Publisher Pearson
• Publication date May 17, 2019
• Language English
• File size 80471 KB
• See all details

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• ASIN ‏ : ‎ B07RZ4K6SW
• Publisher ‏ : ‎ Pearson; 8th edition (May 17, 2019)
• Publication date ‏ : ‎ May 17, 2019
• Language ‏ : ‎ English
• File size ‏ : ‎ 80471 KB
• Simultaneous device usage ‏ : ‎ Up to 2 simultaneous devices, per publisher limits
• Text-to-Speech ‏ : ‎ Not enabled
• Enhanced typesetting ‏ : ‎ Not Enabled
• X-Ray ‏ : ‎ Not Enabled
• Word Wise ‏ : ‎ Not Enabled
• Sticky notes ‏ : ‎ Not Enabled
• #5,097 in Business Management (Kindle Store)
• #21,165 in Business Management (Books)

About the author

Mark n.k. saunders.

Mark Saunders is Professor of Business Research Methods and a former Director of Global Engagement and Director of Doctoral Programmes at the Birmingham Business School, University of Birmingham, UK. He has visiting professorships at the Gordon Institute of Business Science, University of Pretoria, South Africa; and Maladarlens University, Sweden.

Mark is passionate about both teaching and research and this is reflected in his books and journal articles. He has taught research methods and methodology and both quantitative and qualitative data analysis to undergraduate, masters and doctoral students.

Mark's research interests include Research Methods, Trust, Human Resource Aspects of the Management of Change and SME Success and his work has been published (and cited) widely.

Mark has fellowships of the Academy of Social Sciences, the British Academy of Management and the First International Network for Trust. He undertakes consultancy in public, private and not-for-profit sectors.

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Research Methods for Business Students

Qualitative Market Research

ISSN : 1352-2752

Article publication date: 1 December 2000

• Marketing research
• Methodology
• Management education

Catterall, M. (2000), "Research Methods for Business Students", Qualitative Market Research , Vol. 3 No. 4, pp. 215-218. https://doi.org/10.1108/qmr.2000.3.4.215.2

Emerald Group Publishing Limited

Copyright © 2000, MCB UP Limited

This very readable research methods textbook is now in its second edition. Whilst the target audience is primarily undergraduate business and management students, the book can usefully be read by postgraduate students. I have used the first edition with both groups. It was the core text for undergraduates and a basic text for the postgraduates supplemented by readings from more specialist texts on, say, case studies and articles from the management and marketing journals, such as the British Journal of Management and Journal of Consumer Research . The authors provide clear and largely unambiguous guidance on the dissertation research process. In this respect a key strength of the book is that students who are not supported by taught research methods modules could use it. At the same time, it provides an appropriate structure for the teachers who design and deliver these modules.

The book is structured to follow the research process from identifying and selecting a researchable topic through to writing up the dissertation report. The first three chapters on the nature of management research, formulating and clarifying the research questions and objectives and preparing a critical literature review are essential reading for any student about to embark on dissertation research. For marketing students, who will normally have taken a market research module by the time they embark on their dissertations, these chapters will leave them in no doubt of the fundamental differences between a commercial or consulting research project and a marketing dissertation. There is also a very welcome table in the chapter on literature reviews that distinguishes clearly between different types of literature and, specifically, refereed, non‐refereed and professional journals. As student access to comprehensive full text bibliographic databases on the Internet continues to improve, the distinctions between these different sources can become blurred. For example, it is not unusual to work through many pages of “hits” on a keyword such as “focus groups” in ABI/Inform before locating a reference from a refereed journal. The authors provide a useful guide to on‐line sources of literature as well as some advice on searching databases.

This new edition provides an improved chapter on research approaches and strategies, giving a little more background on research philosophy and more clarification on deductive and inductive approaches. Whilst the scope and depth of the discussion is appropriate for most undergraduate students, postgraduates would need to supplement this chapter with additional readings. By contrast, the chapter on gaining access to organisations, people and information and research ethics is appropriate for both groups of students. Access can be particularly problematic for research students and it would be useful for authors of research methods textbooks to devote a little more attention to using secondary data as a stand‐alone research strategy. For example, some students undertake research based on useful and imaginative analyses of in‐company data, comparisons of companies’ published reports, Websites, and so on.

There are several chapters covering quantitative methods – sampling, questionnaire design and data analysis. Marketing students who have covered these issues in market research modules are unlikely to gain further insight from these chapters. By contrast, they are likely to benefit from the chapters on qualitative interviewing, observation and qualitative data analysis. Market research textbooks are often weakest in these areas, and especially on data analysis and interpretation. The authors take a rather structured approach to qualitative data analysis, which can be very useful for the undergraduate student. Postgraduate students would be better advised to consult other texts such as Jennifer Mason’s (1996) Qualitative Researching or articles that have been published on this subject in this and other marketing and consumer research journals.

The final chapter on writing up the project offers very clear and structured advice on the preparation of the dissertation report. Finally, the book includes a number of useful appendices. Of particular note are the very comprehensive guidelines on the Harvard system of referencing.

All the chapters are well presented with useful checklists, real‐life case studies and examples that illustrate research in practice and many concepts and processes. To illustrate, it includes an example of a research proposal and a critical literature review. Obviously these are very truncated samples but they do illustrate key features and points.

In conclusion, then, the authors provide an excellent introduction to business and management research dissertations ideally suited to undergraduates but also a useful basic text for the postgraduate students. This new second edition will remain on my students’ reading lists. The feedback from students has been very positive to date. Many have suggested that it should be included on a pre‐reading list since the book manages to demystify the dissertation research process but at the same time does not oversimplify the process or the difficult issues that need to be resolved in undertaking research.

Mason , J . ( 1996 ), Qualitative Researching , Sage , London .

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• General & Introductory Business & Management
• Business & Management Special Topics

Research Methods For Business: A Skill Building Approach, 8th Edition

ISBN: 978-1-119-56124-8

December 2019

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