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What a Pitch-Perfect Business Plan Presentation Template Looks Like
Most business plan presentations are boring, lack clarity, or fail to capture the excitement of the founder’s vision. Others leave investors yawning instead of writing checks.
The business plan presentation template below is different.
We’ll walk you through the key elements of the template that will not only grab your audience’s attention but also:
- Help you tell your unique business story that resonates with investors and highlight your unique value proposition.
- Build credibility and present a well-structured plan that demonstrates your commitment to success.
- Give you the confidence to pitch your business idea effectively and secure the funding you deserve.
Pro tip: Get your free Piktochart account before you scroll down. This way, you can immediately edit the template below as you read along for the best practices. Alternatively, you can hop over to our AI presentation maker and find more examples of business plan presentation templates.
Ultimate business plan presentation template
Here at Piktochart, we’ve been creating business plan presentation templates for a while now. We’ve learned what works and what doesn’t.
Our design team has also reviewed successful business pitches and researched what seasoned investors seek. Then, we’ve distilled the most impactful elements into an effective business plan template.
This business plan presentation template isn’t just another generic business plan slideshow. It cuts to the chase and delivers the information potential investors are looking for in a clear, concise, and visually engaging way.
For this template, we adhered to Guy Kawasaki’s popular 10/20/30 rule :
- 10 slides (excluding the cover page and table of contents)
- 20 minutes (pitch it for 20 minutes)
- 30-point font (font size for headings and subheadings)
10 must-have slides in your business plan presentation
Below, we highlight the ten slides every business plan presentation needs.
1. Introduction: First impressions count
This introduction slide strikes the perfect balance with its three-panel layout. While others cram everything into one space, this design gives you dedicated zones for company positioning, specialization, and mission statement. The clean diagonal accent also adds visual impact without overwhelming your message. Pro tip : Resist the urge to add more text—this structured format is all you need!
How to do it well
- Clearly state your company name and what you do. A catchy tagline or a short and sweet description can really help people remember you.
- Keep the text minimal and use a large, easy-to-read font. A high-quality picture or graphic can make all the difference too, just make sure it’s relevant to your business and looks professional.
2. Problem and opportunity: Set the stage for your solution
For this second slide, the bold purple backdrop paired with crisp white boxes makes your problem and opportunity story pop. We’ve also added custom icons to break up the text – no more boring bullet points here. Plus, the strategic two-column format two-column format presents challenges and opportunities with perfect clarity – exactly what investors look for.
- Explain the problem in a way that’s easy to understand. Give real-life examples of the pain points.
- Show the potential. Use numbers and stats to prove there’s a big market and lots of room to grow.
- Connect the problem to the opportunity. Clearly explain how your solution fixes the problem and why it’s a winner in the market.
- Use headings, bullet points, and maybe even some visuals to make the info pop. Play around with contrasting colors to highlight the problem and the opportunity.
3. The ultimate solution: Present your value proposition
Notice how this slide’s dual-panel design creates instant visual hierarchy? The dark technical image anchors your product specs, while the lighter panel highlights your value proposition. This balanced layout helps you articulate both what you do and why you’re different – a critical distinction most business plan presentation slides miss.
- Sell the benefits. Don’t just list features – show how your solution makes life better or businesses more successful.
- Use visuals like a demo, screenshots, or diagrams to bring your solution to life.
- Shape your value story based on who’s in the room. Different investors seek different signals. For example, venture capitalists (VCs) want to see market potential, angel investors look for innovative breakthroughs, and strategic investors focus on industry fit. Adapt your unique selling points (USPs) accordingly.
- Show the impact your solution has by using a before-and-after comparison.
- Keep it simple. Make sure everyone gets it, even if they don’t know much about your industry.
Recommended reading: The optimal way to write a business plan
4. Market analysis: Show off your market knowledge
Smart market analysis slides let the numbers speak. This three-part structure leads with key metrics that investors scan for: total market size, growth trajectory, and target segment value. Each section uses large display numbers backed by focused context which keeps your market story clear and convincing.
- Show the numbers. Back up your claims with solid market data – market size, growth trends, and your target audience.
- Spot the trends. Point out the key trends that show why your solution is needed right now. This proves you really understand what’s happening in the market.
- Define your ideal customer, what they need, and how your solution is exactly what they’re looking for.
5. Competitive landscape: Showcase your edge
Cut through the clutter with this competitive landscape slide. In this template, the top section primes investors with quick competitor snapshots, while the feature comparison grid below tells your story at a glance. The purple highlights and check marks also make the information skimmable yet thorough.
- Know your rivals. Pick 2-3 of your biggest competitors and show you know their strengths and weaknesses.
- Use a comparison table to clearly show how your solution beats them on features, pricing, or whatever matters most.
- Highlight your competitive advantages. Make it clear why you’re the best choice for your customers.
6. Business model: Demonstrate your path to profitability
Here’s a business model presentation slide that doesn’t look like a wall of text! This three-section layout transforms complex revenue details into a clear financial story.
Each segment – revenue streams, pricing, and customer acquisition – gets its own dedicated space, with custom icons providing visual navigation. The clean typography and balanced white space make dense financial information instantly digestible.
- Clearly outline your revenue streams. Describe how your business will make income (e.g., subscriptions, consulting, advertising).
- Define your pricing strategy. Explain how you will price your products or services and why this pricing is appropriate for your target market.
- Share your customer acquisition strategy. Show clients how you will reach and acquire new customers (e.g., online sales, partnerships, referrals).
- Consider using visuals like diagrams or flowcharts to illustrate the flow of revenue and customer acquisition. Keep the layout clean and uncluttered for easy comprehension.
7. Marketing and sales strategy: Your roadmap to customer acquisition
This horizontal timeline layout for this slide shows clear progression through each phase. Custom icons and purple phase markers create clear visual progression, while the diagonal dotted connectors suggest momentum. You’ll notice that each phase gets ample space for both strategy and specifics, which is perfect for showcasing methodical market expansion.
- Use the numbered phases to guide your audience through your strategy.
- Explain the why briefly for each phase. For example, why you’re starting with inbound marketing or why teaming up with industry associations is a smart move.
8. Financial overview: Share revenue projections and funding needs
This three-zone layout solves the classic financial slide problem: too many numbers and too little clarity. The clean left panel describes your funding needs upfront, while the center’s growth curve and the right’s cost breakdown pie chart tell your complete financial story. Plus, the purple accents and clean spacing keep complex financials digestible.
- Break down your cost structure. For example, use the pie chart to illustrate how the funding will be allocated. Point out key areas like R&D, Marketing, and Operations. Briefly explain why these areas are prioritized.
- Relate the cost structure back to the revenue projections. For example, explain how investment in R&D will drive product innovation and contribute to future sales growth.
- Visualize the data effectively. Choose chart types that best represent the data. In this case, a line graph effectively illustrates revenue growth, while a pie chart is suitable for showing cost distribution.
- Maintain visual hierarchy. Guide the viewer’s eye through the information by using size, color, and positioning to create a clear visual hierarchy. For example, the funding needs could be emphasized with a larger font size or a contrasting color.
9. The ultimate team: Show the individuals driving the company
Skip the cluttered org chart with this team layout where key executives stand out instantly. Equal sizing and spacing create visual harmony, while purple role titles guide the eye. Each bio area is also perfectly sized: enough to impress, brief enough to remember.
- Use high-quality headshots of each team member to create a personal and engaging connection with the audience. Ensure the images are professionally taken and consistently styled.
- Maintain visual balance by distributing elements evenly. Use white space effectively to avoid a cluttered look. Consider using a grid layout for a clean and organized presentation.
- Be consistent with your typography. Use different font sizes and weights to create visual interest and hierarchy (e.g., larger font for names, smaller for titles).
10. Key takeaways: Recap of your business presentation’s most important points
End your business presentation on a high note with this final slide! Three distinct panels keep key messages clear and memorable, not lost in paragraphs. The supporting image also reminds investors that there are real people behind the business.
- Keep it concise. No need to repeat everything you’ve already said. Just hit the highlights, the big “aha!” moments that you want your audience to remember.
- Focus on the value proposition. Remind everyone why your solution is the best and how it solves the problem you introduced earlier.
- End with a call to action. What do you want your audience to do after the presentation? Whether it’s investing, partnering, or simply learning more, make sure you clearly state your desired outcome.
- Maintain visual balance. Arrange the takeaways in a balanced layout, either vertically or horizontally, with sufficient spacing between each point.
Adapting the business plan presentation template to your industry or size
Not every business fits neatly into the business presentation template we shared. Here’s how to adapt it for different industries or sizes:
Tech startup business presentation
If you’re a tech startup, embrace your geeky side and showcase the technology behind your product with demos and visuals. Highlight your potential for rapid growth and scalability to capture investor interest.
Meanwhile, if you have early users or impressive metrics, flaunt those numbers to build confidence and demonstrate you’re on the right track.
Food and dining business presentation
For food and dining businesses, it’s all about creating a vibe. Use stunning visuals of your space, your mouth-watering menu, and the overall dining experience to transport investors into your restaurant.
And then there’s location. Emphasize why your spot is perfect and who your ideal customer is in that area.
Finally, don’t forget the behind-the-scenes. Show investors you’ve got a handle on costs, kitchen efficiency, and creating a smooth experience for every diner.
Manufacturing business presentation
In manufacturing, it’s all about efficiency and scale. Walk investors through your production process — from your reliable supply chain to your impressive production capacity and rigorous quality control.
Break down your cost of goods sold and how you’ll keep those costs low to maximize profits. Also, map out how you’ll get your products into the hands of eager customers with a solid distribution and logistics plan.
Small business presentation
If you’re presenting a small business, keep it simple and let your passion shine through!
You might not need all ten slides in the template. Focus on the essentials like the problem you’re solving, your unique solution, the target market, and your solid team.
Share your story and why you’re so driven to succeed. This personal touch can resonate with investors. And if you’re serving a local community, highlight what makes that market special and the unique opportunities you’ve uncovered.
Business presentation for complex industries
Some industries are just inherently complex. Whether you’re in fintech, biotech, logistics, or advanced manufacturing, your business model might have layers that need careful explaining.
Don’t let complexity derail your pitch deck ! Break it down into digestible chunks. Use extra slides to explain each piece of the puzzle. For example, if you have multiple revenue streams (like subscriptions, licensing fees, and API access), give each its own slide. Or, if your supply chain is a web of global partnerships, dedicate a slide to visualizing it clearly.
Visuals like flowcharts, diagrams , and other visuals can work wonders in simplifying complex ideas. And most importantly, never lose sight of the big picture. Make sure your core message and value proposition shine through, even with all the added layers.
From idea to investment: Pitch your way to funding with Piktochart
This guide has provided you with a pitch-perfect business presentation template and industry-specific design best practices for a business presentation that effectively communicates your business vision and potential.
It’s also worth noting that your business plan presentation is more than just slides and numbers; it’s an opportunity to tell your story. Showcase your passion and inspire confidence in your investors.
Now, grab our template and make it your own. We’re rooting for you and your business! Don’t forget to get y o ur Piktochart free plan if you haven’t yet and pick your favorite from our presentation template library .
Business plan presentation: Frequently asked questions
How long should a business plan presentation be.
Aim for the sweet spot – around 20 minutes. This is enough time to hook your audience, cover the essentials, and leave them wanting more. A shorter presentation also leaves more time for questions and discussion, where you can shine and build connections.
What’s the difference between a business plan and a business plan presentation?
A business plan is the full story of your business where every detail is meticulously laid out. Meanwhile, a business plan presentation shares the business plan’s most exciting and compelling parts. It’s designed to capture attention.
How do you present a small business plan?
When presenting a small business plan, keep in concise and focused on what matters most to investors.
In most cases, you might not need a 10-slide business plan presentation. Prioritize the following essentials:
- The problem: What issue are you tackling?
- Your solution: How do you solve it uniquely?
- The market: Who are your customers, and why will they love you?
- The team: Why are you the right people to make this happen?
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