example of an essay about marketing

Essay on Marketing

Students are often asked to write an essay on Marketing in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Marketing

The world of marketing.

Marketing is about spreading the word on products and services. It helps companies connect with customers.

Understanding Customers

Creating products.

Using customer insights, businesses develop products that solve problems or bring joy.

Communication is Key

Marketing involves telling people about products through ads, social media, and more. Clear communication is crucial.

Building Brands

Adapting and growing.

Marketing strategies change based on feedback. Companies adapt to stay relevant and successful.

Marketing is like sharing stories that connect what people need with what companies offer. It’s an exciting way to make products part of our lives.

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250 Words Essay on Marketing

Understanding the power of marketing.

Marketing: a concept that shapes the modern world. It’s more than just ads and promotions; it’s the engine driving business success. Let’s explore its significance.

The Essence of Marketing

Segmentation and targeting.

Not everyone is interested in the same thing. That’s where segmentation comes in. It divides the vast market into smaller groups with similar traits. Then comes targeting – aiming your efforts at those segments most likely to respond positively.

Value Creation through Branding

Branding isn’t just a logo; it’s the emotions and perceptions associated with a product. Strong brands build trust and loyalty, allowing companies to command premium prices.

The Digital Revolution

The digital age has revolutionized marketing. Social media, search engines, and online ads allow for precision targeting and personalized communication. It’s not about bombarding, but about engaging.

Content is King

Analyzing and adapting.

Marketing isn’t a one-shot deal. It’s a constant process of analyzing results and adapting strategies. Tools like analytics help track what works and what doesn’t, leading to informed decisions.

Ethics in Marketing

The bottom line.

In a nutshell, marketing is the bridge that connects what you offer with those who need it. It’s not just about selling but about creating lasting value. Understanding its principles can propel businesses toward success in the modern world.

500 Words Essay on Marketing

Marketing: connecting the dots for successful business.

Marketing is like a magical thread that weaves businesses and customers together, creating a world where products and services find their perfect match. In this modern age, new-age techniques like Virtual and Augmented Reality (VR/AR), Chatbots and Conversational Marketing, Programmatic SEO , Social Commerce, and Neuromarketing have added exciting dimensions to this field. Let’s delve into the basics of marketing and explore how these techniques have transformed the way businesses reach out to us.

Imagine you’ve baked the most delicious cookies in town. You want everyone to know how tasty they are. That’s where marketing comes into play. Marketing involves all the activities that help you promote and sell your products or services. It’s about understanding what people want, creating something they’ll love, and then letting them know it exists.

Meeting New Friends: Customers and Businesses

In the world of marketing, two important players dance together: customers and businesses. Customers are people like you and me who need things. Businesses are the ones that make those things. Marketing helps these two groups find each other.

Traditional vs. Modern Marketing

Getting found: seo.

Think about searching for something online. How often do you go past the first page of search results? That’s why businesses use SEO. It’s like making sure your cookie recipe appears at the top when someone searches for “delicious cookies.” This technique helps businesses get noticed by improving their online visibility.

Understanding Your Brain: Neuromarketing

Ever wondered why some ads just stick in your head? Neuromarketing dives into how our brains respond to ads. Businesses use this technique to create ads that connect with us on a deeper level. It’s like making sure your cookie commercial triggers happy thoughts every time you see it.

Chatting with Businesses: Conversational Marketing

Have you ever had a chat with a robot on a website? That’s Conversational Marketing. Businesses use chatbots to talk to us, answer our questions, and even help us choose the right products. It’s like having a helpful assistant while shopping.

Shopping in Your Pajamas: Social Commerce

Putting it all together.

Marketing is like a puzzle where every piece matters. Businesses create amazing products, use modern techniques like VR/AR, Chatbots, Programmatic SEO, Social Commerce, and Neuromarketing to make us notice them, understand us better, and make shopping a breeze.

If you’re looking for more, here are essays on other interesting topics:

College Marketing Essays & Papers for Free

Business and Management
Finance, Accounting and Banking
Human Resources (HR)
Macro & Micro Economics

Business Buyer Behavior

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Saie Competitive Exams - The Best Way to Prepare for Your Exam

Marketing plan of the visiting nurse association of omaha/council bluffs.

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10 Nonverbal Status Indicators That You're in Charge

Using information to drive marketing decisions, cross cultural marketing.

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Coronavirus and the Future of Sports League Brands

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Lululemon vs Athleta: Which Brand is Better?

Gantt chart: nevada hike it and spike it, the increasing concerns about climate change.

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Scholarship essay
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College essay
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What Is a Marketing Essay

The definition of marketing essay describes it as a written piece, exploring product promotion in detail. Such pieces entitle authors to conduct research, study terms, and argumentation. Writing process engages cognitive abilities as well as analytical and critical thinking. While writing, students educate themselves and improve skills in writing and argumentation.

Creating a competent scholarly piece about commerce is always challenging for young authors. College kids should read various data sources and select credible ones. Data must be organized and structured beforehand. Presentation of data, argumentation, as well as reasoning also add many problems for authors. Such papers must be written in compliance with requirements following strict guidelines.

Free Marketing Paper Examples to Download

Website offers countless marketing essay examples of any size and complexity. Browse through a wide selection of topics, opinions, and formats. Each pdf sample is available for free with no registration. All papers were donated by former students. They demonstrate unique approaches to tackling this uneasy task.

Use these text samples as a source of inspiration, guidance, or templates. Extract wording, argumentation techniques, and convincing tactics. Reading sample pieces before writing brings fresh marketing essay ideas. Example articles present perfect language, strong structuring, and smart narration.

Learn new storytelling tricks and perfect personal writing skills by copying selected articles. Look how other students managed to create memorable, well-designed, researched pieces. You may need a human resource management essay; find it in our library. Apply new knowledge in custom papers – boost overall quality and final grades.

Marketing Reflective Essay Examples

A marketing reflective essay challenges authors with critical assessment and taking an analytical look. In reflective pieces, students demonstrate in-depth subject understanding as well as superb writing skills. Such qualities can be achieved either by time-consuming learning or by copying successful papers. Proposed examples demonstrate sublime knowledge of both the article's subject and vocabulary. Here’s how even one reading session of a free marketing essay pdf example can change a student’s style:

Improved wording, incision

Learn new topic-specific vocables for a big improvement in morphological variability as well as readability.

Better paper structuring

Check out modern effective methods or text design for more narrative consistency and coherency.

Thorough informational support

Examine how each statement is backed up by credible information from trustworthy data sources.

Marketing Analysis Paper Examples

Marketing analysis essay takes it further. Similar papers consist mostly of critique and researched material. Students demonstrate extensive academic knowledge and analysis skills. Writing process starts with subject studying and reading competent data sources. A good author must design a clean structure. Create a diverse plan that’ll allow for in-depth coverage. Paper must be kept informative yet captivating. Readers should be entertained and eager to read more.

If you’re short on marketing paper ideas, read proposed paper samples. Articles were donated by students who got the highest scores for these pieces. They present a wide variety of possible topics and analytical approaches. Check out business essays and what made these works great in analysis quality and data presentation. Try indirectly copying smart tricks as well as effectively improving personal writing skills. Make your writing excellent!

Write My Marketing Essay for Me!

To all students out there, here’s a short essay writing marketing online guide. Skim through it, then follow each step to create unique, competent scholarly works.

Conduct in-depth research. Study all available data regarding the article's subject before essay writing in marketing. Thorough subject exploration is important.
Arrange arguments. Carefully select only credible, relevant, and important data. Separate it from unchecked or controversial for better academic value.
Design an outline. Plan narration by creating an article’s structure. Specify which data is mentioned and where. Follow this outline while writing.
Make drafts. Write two-three versions of your article. Each one will be closer to perfection. After you’re satisfied with the achieved results, do the next step.
Edit mistakes out. Proofread an article to eliminate spelling errors, grammar faults, and word repetitions. Check for plagiarism to be sure your article is unique.

If you need more help – contact us directly. Our service will be happy to help you tackle this uneasy marketing essay writing assignment.

Great Marketing Essay Topics Ideas

Want more assistance with finding new marketing topics to write about? The chance of creating an interesting scholarly piece significantly improves if the topic is fascinating. Select such a topic in marketing that you’d be eager to share thoughts. With that said, here’s a list of great paper subjects:

How can consumers protect themselves from viral advertisements?
Direct sell or a hidden call-to-action? Describe pros/cons of each approach.
Explore effective methods of selling a bottle of water to a drowning man.
Online product promotion as a part of modern retail strategies.
Explain how advertisements can be more effective on social media.
Business model of TikTok – analyze it in detail.
How can a company create its image and earn clients’ loyalty?

Hint: Marketing is closely related with communication. So, browse more than one essay on communication in our database.

Topics Related to Marketing

Picking one of marketing related topics instead of purely market-targeted gives additional possibilities. Students get a wider variety of arguments and more abilities to showcase particular knowledge. Subject-related articles develop cognitive skills as well as teach the concept application. We’ve compiled some marketing paper topics that are not entirely about marketing:

How can kids improve revenues of a lemonade stand?
Now people are products big companies buy/sell.
Where to find the best customer for your business? (Consult: essay about business management .)
Explore first forms of advertisement in Ancient Rome.
Small entrepreneur struggles of the 21st century.
How symbols are used in advertising/selling?
Who was Steve Jobs – market genius or a fraud?
Instagram and TikTok as the best platforms for selling stuff.

FAQ About Marketing Essays

Numerous free essays on marketing and related subjects are available to any internet user. The website offers countless options for each student to select the right paper sample. Download them as pdf files or examine free samples online. Use these free papers to improve personal grades and perfect writing abilities.

Short papers on marketing focus on densely packing information. Such articles require immense writing skills and experience to complete. Brief papers often are the hardest ones since all the data must be squeezed into a tiny amount. Multiple examples of short scholarly pieces can be downloaded free from this website.

Successful essays on marketing are started with topic statement sentences. Authors supply readers with essential information necessary for text understanding. The first paragraph only hooks attention without providing any concrete facts or arguments. Look at examples for guidance and inspiration. Samples showcase various takes on the article's introduction – choose yours!

All proposed essays about marketing were already submitted by their authors. The papers you see were donated by students. Copy-paste will result in poor originality percentage and grades. Teachers use plagiarism checkers on each submitted work. If you’re aiming at something better than “F”, you better write unique works.

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Marketing - Free Essay Samples And Topic Ideas

Analysis of marketing mix strategies for wal-mart stores company.

Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. It operates as a chain of discount department stores, hypermarkets, and grocery stores and it's the world largest company in terms of revenue with an annual return of over $ 480 million dollars. The understanding of a company marketing mix is important as it helps understand what the product or […]

Supreme and Apple Marketing Strategy

Supreme Companies such as Supreme and Apple have proven to be superior in their industries when selling luxury brands to a younger demographic. Supreme started off as a small, high-quality clothing shop in downtown Manhattan in 1994 that focused on catering towards skateboarders. With a lack of advertisement to draw in the public’s attention, Supreme relied on word of mouth and foot traffic. Those who knew about the business in its early days, mainly consisted of an elite group of artists, […]

Apple Company Business Background

Steve Jobs and Steve Wozniak founded Apple Computers, Inc. on April 1, 1976. They conveyed to the new organization a dream of changing the manner in which individuals saw PCs. Jobs and Wozniak needed to make PCs little enough for individuals to have them in their homes or workplaces. They dreamt of a user friendly and convenient computer. Wozniak left Apple in 1983 because of a reducing enthusiasm for the everyday running of Apple Computers. Jobs at that point contracted […]

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The Disney Marketing Machine

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. However, the total franchise revenue is estimated to be $30.54 billion (Kalb). As shown through these statistics, the branding of Star Wars and the use of product placement, merchandise, and licensing opportunities that followed the film are what truly brought in the big bucks. Disney bought the Star Wars franchise from Lucasfilm in 2012 for $4 Billion, and it has proved to […]

Soaring High: an In-Depth Look at Emirates Airline’s Skywards Marketing Program

Emirates Airline has been a leader in changing the way people move by air. It is known around the world for its high-end products and excellent customer service. An important part of its success comes from the creative ways it markets itself, especially the Skywards program. This essay goes into detail about the Emirates Skywards program and how it has helped shape customer experience and trust. It also looks at how it has affected the airline's brand and place in […]

Running Head: CVS SWOT Analysis

Weaknesses: Weak existence outside of the U.S. Lawsuits over illegal refill practices Strengths: Largest retail pharmaceutical companies Strong brand presence Caremark pharmacy services – good Consistent in building shareholders value Consistent performance The broad range of health and wellness Strong accessibility Brand building to end tobacco sales Threats: Amazon expanding into the pharmacy market Government regulation and interventions Mail-order pharmacy Spread of prescription drug abuse Opportunities: Expand in the international market Growth with collaborations Growth w anti-aging drugs The aging […]

Unlocking the Marketing Magic of Hilton Hotel Chains

In the dynamic tapestry of the hospitality realm, the resonance of Hilton Hotels reverberates with a timeless charm that transcends the ordinary. With roots deeply embedded in a history approaching a century, Hilton has not merely etched its name onto the hotel industry canvas but has sculpted a narrative of opulence, coziness, and hospitality excellence. This exploration delves into the distinct allure and perpetual magnetism that distinguishes Hilton hotel chains, uncovering the nuances that set them apart in an industry […]

Speech on Digital Marketing Landscape: Insights from Digital Marketers in Dublin

Introduction Saunders et al. define. Defines research as "the systematic collection and interpretation of information with a clear purpose, to find things out" (Saunders et al. 2009). As this research is based on the perspective of Digital Marketers, qualitative research methods will be used. Insights for the Future of Digital Marketing in Dublin In-depth interviews will be conducted among the Digital agency based in Dublin in order to answer the research questions. The interview will be face-to-face and telephonic. Calls […]

Coca Cola Financial Analysis Essay

The information presented below is a financial analysis of Coca-Cola, Keurig Dr Pepper, and PepsiCo companies, three of the largest beverage companies in the world. The analysis begins with details of each company’s overview, a ratio analysis, overview of accounting methods, and other key factors of operation. The information obtained in this financial statement analysis is gathered from actual financial data with the objective to show the similarities and differences in the financial accounting methods of the three giant monopolies […]

Adidas Target Market and Marketing Strategies: Navigating Challenges

Introduction Adidas was founded by a man named AdiDassler on August 16, 1949, in Herzogenaurach, Germany. Dassler was 49 years old at the time he created Adidas. He was determined to make the best quality sports equipment for all athletes. Adidas' first pair of shoes were designed with the signature Adidas three stripes on the side ("History"). It was not until 1954 that Adidas became a household name after the German football team won the World Cup. Dassler and his […]

Marketing and Academic Interests Essay

Marketing involves the process of educating customers why they should buy your products and service over your competitors. Studying marketing will open doors in your career as it's an important department in many business companies. Finding a company without a marketing manager is rare. The skills and techniques you obtain from marketing can help you, later on, to pursue in a business related course, because you will understand the importance of customer relations, communication, and stakeholders involved in the business. […]

About Apple Multi-Technology Company

Apple Inc. is a multi-technology company that was incorporated on January 3, 1977, focusing on manufacturing and selling phones, computer software, and other electronics. There were multiple CEOs for Apple, but the most well known were Steve Jobs and the current CEO, Tim Cook. Apple’s mission statement is, “to bring the best user experience to its customers through its innovative hardware, software, and services” (“Apple Mission Statement and Vision Statement In A Nutshell”, 2019) Apple’s vision statement is, “We believe […]

The Story Behind Target’s Rice Cooker Marketing

Target, the retail giant with a penchant for offering a wide range of products, has made quite an impression with its collection of rice cookers. These handy kitchen gadgets have found a permanent spot in many households, and Target's marketing plan for these rice cookers has been a key player in their success. In this essay, we'll take a closer look at Target's marketing strategy for their rice cookers, uncovering the elements that have contributed to their popularity and market […]

Proletarian Hunger Killers: the Socially Acceptable Addiction

The issue of using proletarian hunger killers such as coffee, tea, chocolates, and tobacco has taken on the appearance of addiction (Mintz, 1986). Indeed, users of these products are akin to ordinary addicts in the manner that they depend upon these commodities to maintain a functional predisposition. There are questions regarding whether these commodities actually contribute to the overall performance of employees or if they are mere luxuries. Comparatively, why are these substances, which are designed to make workers more […]

A Success in New Business

Introduction Business opportunities are very few when it comes to new products in the market. The right path should be followed for a person to get maximum profit from the business that introduces the new product in the market. People are afraid of trying new products or services that are flocking to the market. The fear is due to lack of information of the product sold to the people which may have other side effects to the people's health. In […]

“Finding your Company’s Second Act,” Downes and Nunes (2018)

"In “Finding Your Company’s Second Act,” Downes and Nunes (2018) describe the market forces that impede the long-term success of new, technologically based products. The main point the authors make is that the accelerated spread of product information through social media and the internet combined with the rapid obsolescence of technology requires companies to retain their market share after their first successful product launch. Yet, the article highlights that the attributes that aid a company during their start-up stage can […]

Company Analyses – Apple Inc.

Apple Inc. was incorporated in 1977 in California. The company engages in the design and manufacture of mobile communication devices, media devices, and personal computers. It sells a variety of software, services, accessories, networking solutions, and third-party digital content and applications. The company's products and services include the iPhone, iPad, Mac, Apple Watch, Apple TV, iOS, macOS, WatchOS, tvOS, iCloud, Apple Pay, and a variety of accessories, as well as the Mac App Store, iBook Store, and Apple Music. The […]

Apple Inc. in Business History

Today’s society has expanded the use of technology tremendously throughout the last several years. With new things constantly emerging like smart watches, tablets, and wireless headphones, it is hard to keep up with it all. One multibillion-dollar company that is dispersed worldwide, has been able to keep up with these outrageously spiking trends. Apple Computers Inc. was founded on April 1, 1976 by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing […]

Gun Laws – a Major Issue in Society Today

A major issue in society today is the topic of stricter gun laws and it creates many different controversies. The Second Amendment of the constitution allows citizens the right to keep and bear Arms, so why are people raging about the opposing views of others? Globally, people are debating on whether or not guns should be so easily accessed. According to the Crime Prevention Research Center, over 50 percent of murders occur in 2 percent of the nation's counties. With […]

Successful Business of Apple Company

Apple is the most successful company in terms of technology development. Their profits, and product growth have been transparent in our eyes. The company's capitalization has reached 1.003 trillion dollars. On other portals, the value of the company still did not exceed a trillion. At the same time on the website of the trading platform - Nasdaq - the company's capitalization has already exceeded 1.008 trillion dollars. Apple's phenomenal record is explained not only by the successful business and innovation […]

The People’s Platform: Taking Back Power and Culture

In The Digital Age, by Astra Taylor, presents two significant views that Taylor argues against the debate of how social media takes effect in the work of social production. The first view of position is the techno-optimist view which illustrates a positive view and can also be described as the Utopian view for technology and social production. The notion of free culture is for the techno-optimist view which is represented through social media openness that creates an equalized social ground […]

Decade Sports: Strategies for Industry Success

About Decade Sports is a private and an independent sports company that ensures the highest quality in arranging the international sports events. The quality thus provided is ensured that the clients businesses have sufficient scope for expanding and sustaining. The employees of Decade sports are scattered in offices in London, Barcelona and Berlin. Decade Sports is a 20 year old organisation in offering Sports hospitality and organising events at Global sporting events like Champions league, World championships in Football and […]

The Utilization of Sex in Advertisement

Introduction The utilization of sex in advertisement seems to have expanded these days (Dianoux & Linhart, 2010) and perceived as vital yet extendable region of research (De Barnier & Valette-Florence, 2006). Moreover, such significance has turned out to be obvious in pretty much every organization around the globe where exceptionally aggressive condition has made organizations vigorously putting resources into utilizing offers in their ad endeavors, for example, sexist pictures, experiences, and sentimental issues. (Akhter, Abassi & Umar, 2011). Utilizing nakedness […]

Women’s Role in Society and Sexist Advertisements

"There are various issues that we want to solve by conducting this investigation. One of the issue suggested is that the way women are depicted in advertisements affects how women’s role in society is perceived, and how a woman should act and behave (Lafky et al., 1996; Lindner, 2004). There is a significant shift in society, where feminist try to break the norm of the common female body image by starting feminist movement such as #MeToo, a movement against sexual […]

Apple as One of the Biggest Companies on the Planet

Apple’s BackGround Apple Inc(formerly Apple Computer, Inc) was founded by Steve Jobs and Steve Wozniak on April 1, 1976. The company was later incorporated on January 3, 1977. Apple’s products are mainly consumer electronics, personal computers, software, servers. In addition, Apple is also a digital distributor, often distribute music, film, video, etc. In the last three decades, Apple Inc has been predominant manufacture of personal devices but found little success due to low market share in the 1990s. After Steve […]

The American Dream Today

In today’s society Americans thrive on materialism. The American dream is becoming more and more materialistic. America is a nation obsessed with shopping and buying unnecessary products. It doesn’t matter how much “stuff” we have its never enough, we need the newest thing out and we need it now. (take it for granted). It has become like a competition amongst everyone to get that newest/best product out there even though you might not need it. Do you really need that […]

Sport and the American Dream

Lifestyle branding, according to the documentary, is when the brand does not only promote their product but is inspired to seek the lifestyle of people. As an example, brands that we see today like Nike, Coca Cola, and Tommy Hilfiger, are marketing lifestyle and focused on promoting their brand by motivating people with desirable lifestyles instead of just focusing on promoting their product. Before this way of marketing by corporates, brands like Quakers would promote their product with these cartoon […]

Nehi Soda: a Fizzy Journey through Time and Taste

In the effervescent world of soft drinks, where brands rise and fall with the ever-changing tides of consumer preference, Nehi Soda stands as a testament to timelessness and nostalgia. While today's soda market may be dominated by big players with massive advertising budgets, taking a sip of Nehi transports us back to a simpler era, where regional brands held their own and flavored sodas were a novel treat. Originating in the early 20th century, Nehi Soda, pronounced 'knee-high,' was introduced […]

Dr. Thunder: the Intriguing World of Off-Brand Sodas

When you stroll through the beverage aisle of a supermarket, amidst the familiar logos and classic brands, you might spot a can that piques your curiosity: Dr. Thunder. At first glance, it might seem like a distant cousin of the more famous Dr. Pepper, but what truly lies beneath this off-brand label, and why does it intrigue so many? Dr. Thunder is not just a drink; it's a testament to the phenomenon of store brands and the intriguing world of […]

Apple — Environmental Analysis and Branding Strategies

Apple is a corporation that is best known for the sale of apple computers, iPods and iPhones. They are also known for the sale of computer software and other consumer electronics. Like any other company dealing with the sale of consumer product the corporation faces both external and internal forces. These internal and external environment are used to determine the position of Apple's corporation in terms of strength, opportunities, weaknesses and threats. The corporation then use the results of the […]

Essay Samples on Marketing

Marketing career: crafting triumph through creativity and strategy.

The modern world is an intricate web of connections and communications, and at its core lies the vibrant marketing career. In this essay, we embark on a journey through the exciting realm of marketing, exploring its multifaceted nature, the skills it demands, and the opportunities...

A Brief Analysis of Samsung's Marketing Aim and Strategies

Samsung is a world famous brand that has been made popular not because of the products, but also their innovation in technology. It’s the seventh most valuable brand in the world. Myself I believe this is due to the marketing mix of the company which...

Marketing Strategy

Misleading Marketing Schemes in Australia and Their Impact

Marketing is the culprit of generating obesity. Marketing is detrimental to children’s health. Marketing is the culprit. Our country has been slammed with misleading marketing schemes and it is unacceptable. Marketers are using popular methods to wrongly entice young children to buy their products. An...

Advertisement
Consumer Behavior

Combination of Success: the Blend of Marketing and Customer Value

Marketing can be broadly defined as the communication channel linking a product or service to the targeted customers. Creation of value for customers is a critical task for marketers. From a customer's perspective, customer value is what they 'get' (benefits) relative to what they have...

Customer Service

A Few Marketing Plans to Strengthen Malaysia Airlines’ Brand

Amongst a few marketing plans that Malaysia Airlines’ could apply is consumer orientated sales promotion. In applying consumer orientated promotion, Malaysia Airlines’ can offer price-off deals on their plane tickets. Consumers are usually price sensitive, hence with applying price-off deals, consumers’ purchase decisions would be...

Marketing Plan

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Successful Marketing Strategy Starts With Great Advertisement

Advertisements: are best options to reach your customers, clients and patronisers. They can be the strategic procedures that guarantees contact with customers or prospects. Advertisement with various systematic approaches will attract someone’s attention better than single advertisement. You need to be systematic when promoting yourself...

Marketing and Advertising

The Pros and Cons of Digital Marketing Methods

Introduction Today Digital Marketing is a part of everyone’s life, from personal to professional use. People use it to get up-to-date information and the business evolved through this network (Chaffey, 2016). The Internet is the most cost-effective ways to promote businesses (Chaffey, 2016; Lu, 2016)....

Brand Management
Social Media Marketing

Non-profit and For-Profit Organizations

Non-profit and for-profit organizations share similarities and also have their differences. For-profit organisations stray far from non-profit organisations in their motives; for-profits are driven to boost revenue where non-profits hold more selfless motives and won’t suffer financial difficulties or loss. This difference flows into their...

Non-Profit Organization
Organization

Best topics on Marketing

1. Marketing Career: Crafting Triumph through Creativity and Strategy

2. A Brief Analysis of Samsung’s Marketing Aim and Strategies

3. Misleading Marketing Schemes in Australia and Their Impact

4. Combination of Success: the Blend of Marketing and Customer Value

5. A Few Marketing Plans to Strengthen Malaysia Airlines’ Brand

6. Successful Marketing Strategy Starts With Great Advertisement

7. The Pros and Cons of Digital Marketing Methods

8. Non-profit and For-Profit Organizations

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Dunkin Donuts
Grocery Store
Effective Leadership
Code of Ethics

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117 Marketing Management Essay Topic Ideas & Examples

Inside This Article

Marketing management is a crucial component of any business organization, as it involves planning, implementing, and controlling various marketing activities to achieve the company's objectives. As a marketing management student, you may be required to write essays on various marketing topics to demonstrate your understanding of the subject.

To help you get started with your marketing management essays, we have compiled a list of 117 essay topic ideas and examples that you can use for inspiration:

The role of marketing in achieving organizational goals
The impact of digital marketing on consumer behavior
The importance of market segmentation in marketing strategy
The role of social media in marketing communication
The concept of branding and its significance in marketing management
The influence of celebrity endorsements on consumer purchasing decisions
The effectiveness of influencer marketing in reaching target audiences
The role of customer relationship management (CRM) in marketing strategy
The impact of globalization on marketing management practices
The importance of market research in developing marketing strategies
The significance of pricing strategies in marketing management
The role of advertising in creating brand awareness
The impact of e-commerce on traditional marketing channels
The importance of ethical marketing practices in today's business environment
The role of product development in marketing strategy
The effectiveness of guerrilla marketing tactics in reaching consumers
The impact of cultural differences on international marketing campaigns
The role of data analytics in marketing decision-making
The importance of customer loyalty programs in retaining customers
The effectiveness of content marketing in attracting and engaging audiences
The significance of storytelling in marketing communication
The impact of environmental sustainability on marketing strategies
The role of customer feedback in improving marketing campaigns
The importance of personalization in marketing communication
The effectiveness of mobile marketing in reaching on-the-go consumers
The impact of influencer marketing on brand perception
The role of emotional branding in creating brand loyalty
The importance of social responsibility in marketing campaigns
The significance of customer retention strategies in driving long-term growth
The effectiveness of experiential marketing in creating memorable brand experiences
The impact of online reviews on consumer purchasing decisions
The role of customer service in building brand reputation
The importance of market positioning in competitive marketing environments
The significance of strategic partnerships in expanding market reach
The effectiveness of cause marketing in building brand authenticity
The impact of visual branding on consumer perception
The role of influencer partnerships in reaching niche audiences
The importance of market segmentation in personalizing marketing campaigns
The significance of customer lifetime value in marketing strategy
The effectiveness of omnichannel marketing in reaching consumers across multiple touchpoints
The impact of artificial intelligence on marketing automation
The role of chatbots in enhancing customer service experiences
The importance of voice search optimization in digital marketing
The significance of user-generated content in building brand credibility
The effectiveness of gamification in engaging audiences
The impact of virtual reality on immersive brand experiences
The role of augmented reality in enhancing product presentations
The importance of influencer authenticity in building trust with audiences
The significance of social proof in validating brand credibility
The effectiveness of referral marketing in driving customer acquisition
The impact of search engine optimization on website visibility
The role of pay-per-click advertising in driving website traffic
The importance of email marketing in nurturing leads
The significance of content marketing in establishing thought leadership
The effectiveness of social media advertising in reaching target audiences
The impact of video marketing on audience engagement
The role of customer reviews in influencing purchasing decisions
The importance of influencer partnerships in reaching new markets
The significance of affiliate marketing in driving online sales
The effectiveness of retargeting campaigns in converting leads
The impact of mobile marketing on consumer behavior
The role of location-based marketing in reaching local audiences
The importance of personalized recommendations in driving sales
The significance of mobile app marketing in engaging users
The effectiveness of chatbot marketing in automating customer interactions
The impact of social media influencers on brand perception
The role of user-generated content in building brand loyalty
The importance of influencer partnerships in reaching niche audiences
The significance of customer testimonials in building brand credibility
The effectiveness of social proof in validating brand authenticity
The impact of influencer authenticity in driving engagement
The role of influencer partnerships in enhancing brand awareness
The importance of influencer marketing in reaching younger demographics
The significance of influencer partnerships in driving online sales
The effectiveness of influencer collaborations in creating viral campaigns
The impact of influencer partnerships on brand visibility
The role of influencer marketing in creating authentic brand experiences
The importance of influencer endorsements in building brand trust
The significance of influencer partnerships in driving social media engagement
The effectiveness of influencer marketing in boosting brand awareness
The impact of influencer partnerships on audience reach
The role of influencer collaborations in generating user-generated content
The importance of influencer endorsements in building brand credibility
The significance of influencer marketing in driving website traffic
The effectiveness of influencer partnerships in converting leads
The impact of influencer endorsements on consumer purchasing decisions
The role of influencer marketing in creating brand loyalty
The importance of influencer partnerships in building brand authority
The significance of influencer collaborations in creating buzz around new products
The effectiveness of influencer marketing in generating social media buzz
The impact of influencer endorsements on brand sentiment
The role of influencer partnerships in enhancing brand perception
The importance of influencer marketing in creating emotional connections with consumers
The significance of influencer collaborations in driving brand advocacy
The effectiveness of influencer marketing in increasing brand visibility
The impact of influencer partnerships on brand storytelling
The role of influencer endorsements in building brand authenticity
The importance of influencer marketing in shaping consumer perceptions
The significance of influencer collaborations in fostering brand loyalty
The effectiveness of influencer partnerships in driving word-of-mouth marketing
The impact of influencer marketing on brand recall
The role of influencer endorsements in building brand equity
The importance of influencer partnerships in engaging new audiences
The significance of influencer collaborations in building brand trust
The effectiveness of influencer marketing in driving customer loyalty
The impact of influencer endorsements on brand reputation
The role of influencer partnerships in enhancing customer experiences
The importance of influencer marketing in creating memorable brand moments
The effectiveness of influencer endorsements in generating brand buzz
The role of influencer marketing in shaping consumer perceptions
The importance of influencer endorsements in building brand authenticity
The significance of influencer partnerships in driving brand engagement
The effectiveness of influencer marketing in increasing brand awareness
The impact of influencer collaborations on brand sentiment
The role of influencer partnerships in enhancing brand credibility

In conclusion, marketing management essays provide an opportunity for students to explore various marketing topics and demonstrate their understanding of key concepts and theories. By selecting a relevant and engaging essay topic from the list above, you can create a compelling and well-researched essay that showcases your expertise in marketing management. Good luck with your essay writing!

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Essays on Marketing

Marketing is a dynamic and essential aspect of business that encompasses various strategies and techniques aimed at promoting products, services, and ideas. Crafting an essay about marketing serves several key purposes, offering insights into the intricacies of this field and its impact on businesses and consumers alike.

Understanding consumer behavior is crucial for successful marketing. Marketing Essays can analyze how consumer preferences, purchasing habits, and decision-making processes influence marketing strategies. Such analysis sheds light on the psychology behind consumer choices and how businesses can tailor their approaches accordingly.

Marketing directly influences a business’s success and growth. Essay examples can explore how effective marketing strategies contribute to increased brand visibility, customer engagement, and revenue generation. They can also discuss the potential risks and pitfalls of ineffective or misleading marketing campaigns.

An essay about marketing serves as a window into the multifaceted world of promoting products and ideas. By exploring marketing strategies, analyzing consumer behavior, and examining the impact of technology, readers gain a deeper understanding of how marketing shapes industries, influences consumer choices, and drives business success.

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Executive summary.

Marketing entails activities such as product design, strategies, pricing, and advertising, among others. Most of these aspects contribute to the success of marketing. The current paper is a marketing report of the Perfetto Juice Company. This company is based in the UK and operates in more than 15 countries. The paper begins with defining the elements of marketing that include research, strategy, planning and tactics. After that, the paper will present a list of the benefits of marketing orientation such as responsiveness, building customer value and constant improvement. Besides, the paper deals with the macro and micro-environmental factors that affect the marketing strategy of the Perfetto Juice Company. The Perfetto Juice Company has a strong brand image due to the production of quality products. However, due to the rapidly changing contemporary market, the Perfetto Juice Company needs to adopt effective marketing strategies aimed at ensuring its competitive advantage. So as to remain competitive, the Perfetto Juice Company needs to ensure that different aspects of marketing used by the company meet the wishes and needs of the target market.

Introduction

Marketing is a broad term that entails different activities such as product design, strategies, pricing, and advertising, among others. The mentioned activities are carried out in the marketing process. However, there are more important aspects of marketing that contribute to its success and serve as the backbone of marketing. The given company is an organization that produces fruit juice. The company supplies healthy beverages to its clientele across the globe. The company is based in the UK and is proud to be the number one smoothie brand in Europe. Its target market ranges from children to adults. The Perfetto Juice Company operates in more than 15 countries worldwide. The paper entails a marketing report of the Perfetto Juice Company.

1.1 Elements of Marketing Process As noted above, there are more important elements of marketing that contribute to the marketing process. These are research, strategy, planning and tactics. 1.1.1 Research Research is carried out to gather information on what the market wants. In the given case, the Perfetto Juice Company will carry out market research to identify the message it will adopt for its advertisement campaign and the channel that will be the best to be used. Besides, the company will determine the positioning by which it will target the right segment. According to Kotler and Keller, conducting market research helps companies analyze and determine their actions. 1.1.2 Strategy Once the company has its data ready, it will get to know where its products stand and identify the position of the company in the market regarding its strengths and weaknesses. As indicated by the studies, this element gives a company an idea of the types of strategies it will need to implement and the factors it will have to take into account to remain competitive and successful in the market. Therefore, after research, the element of strategy decides a company’s mission, vision, goals and direction. The Perfetto Juice Company needs to ensure that its strategic plan is carefully elaborated by considering all opportunities. 1.1.3 Planning Using the knowledge of where a company wants to be the company has to plan how it will achieve this goal. This is done by a company’s planning department. Kotler and Keller demonstrate that the marketing plan comprises of financial planning, sales forecasting, communications strategy and benchmarks that define how the company will meet its future strategic goals. The Perfetto Juice Company’s planning department needs to have a timeline to help monitor its achievement of the strategic plan. 1.1.4 Tactics According to the research, tactics are the short-term plans a company implements to attract and retain customers, beat rivals, provide better customer value, and increase sales. For example, when a company provides an offer of Buy 1, get 1 free , it is applying the sales tactic of attracting customers. Besides, reducing the price for a product on a holiday is a promotional tactic. By adopting such tactics, the Perfetto Juice Company will ensure that it is in line with the planning it conducted at earlier stages. Research indicates that most companies remain successful in the industry because they adopt smart marketing tactics. Due to the competitive nature of the beverage industry, it is necessary for the Perfetto Juice Company to adopt smart tactics such as price reduction to achieve customer acquisition and gain good revenues. 1.2 The Benefits and Costs of Marketing Orientation for Perfetto Juice Company Market orientation is a business viewpoint whereby the primary focus of a company is learning both the known and unknown needs of its target market and trying to fulfil them. 1.2.1 Responsiveness Customer orientation is regarded as one of the core pillars of market orientation. Research states that the companies that adopt this orientation have an advantage over their rivals since they stay ahead of the curve in marketplace responsiveness. Adopting market orientation will be a significant advantage for the Perfetto Juice Company. This is because the company will not only manufacture products that will meet the needs of its target market, but also do it promptly. 1.2.2 Building Customer Value A market-oriented approach will help the Perfetto Juice Company build customer value. The company will increase its customers’ loyalty to its brand hence develop customer repeat. Brand loyalty is important in marketing since it creates customer resistance to competitors’ lucrative offers such as introductory incentives. The customers, who feel their demands are highly valued by a company, reward the company with larger purchases and repeat sales. 1.2.3 Constant Improvement Market orientation helps a company improve its processes and systems since it fosters a culture of implementation. Using the market orientation approach, the Perfetto Juice Company will be able to improve the product offerings and adapt to the present and future needs of its clientele.

2.1 The Macro and Micro Environmental Factors There are two kinds of external marketing environments; micro and macro. These factors are beyond the control of marketers, but they still influence the decisions made while creating a marketing strategy. The macro environmental factors are those that indirectly affect a company by influencing market-related decisions. These include the demographics of the populace a company is operating with. Lamb et al. indicate that age distribution, religion, growth rate, and ethnicity influence customer preferences and the behavior of employees. Since the Perfetto Juice Company operates in different countries, it is important for the company to structure its products to suit the demographics and expectations of each region. Additionally, the economic factors related to the production of goods, distribution and customer purchase power influence business decisions within the company. The physical forces such as natural renewal and non-renewal forces also influence the ways of how resources in the Perfetto Juice Company are utilised and managed. The technological factors will determine which kind of machinery the company will use in a particular country. This is dictated by the products a company can produce within a given time. Besides, the company should consider the political and legal requirements established by the government and pressure groups of each region. This is because the factors will determine the company’s production ability, design, pricing, and promotion. Furthermore, the Perfetto Juice Company needs to consider the socio-cultural factors. This is needed for the production of goods that are in-line with the cultural values of the company’s target market, as well as the cultural lifestyle. On the other hand, the micro environmental factors are in the company’s propinquity. This is because they influence the company’s product range and organisation. Though the micro environmental factors affect the company directly, it is not possible for the company to change or improve them. They include market intermediaries, suppliers, governmental authorities, ultimate and industrial customers, and international customers. These factors are affected by the decisions made by the company. For example, the Perfetto Juice Company needs suppliers of raw materials such as farmers. However, the company cannot influence the decisions of farmers concerning the quantity and price of raw materials that they can supply at any time. Other factors influencing product differentiation, quality and quantity are the competitors and public. Thus, the Perfetto Juice Company needs to structure its business practices in line with the micro-environmental factors. 2.2 The Basis of Segmenting the Market It is an important task for a single company to participate in a large-scale production, mass distribution and extensive promotion of products. This is because such operations result in increased operational costs. In order to reduce these costs, companies need to segment their market. Market segmentation is also meant to meet the demands of the target market. In the fruit juice industry, customers have similar preferences. All of them want juice that is meticulously produced and good for their health. Considering this requirement, the Perfetto Juice Company can segment its market as follows. 2.2.1 Demographic Segmentation The product, juice, is not limited to any group, individual or gender. It is a product intended for everyone, be it the higher class, middle class or poor people. Though the product may require the target group to allocate a proportion of their income, it can be provided in quantities that would cater for people with different income. The main challenge for the Perfetto Juice Company is to convince its target market to buy their juice for its nutritional value. As such, the main target group of the company will be individuals that are health conscious and those who care about their weight. By taking into account this factor, the company will set affordable prices and adopt efficient strategies to convince its target group to buy the juice and smoothies produced by the company. 2.2.2 Psychographic Segmentation Such issues as personality traits, lifestyle and personal values are used to segment the market. In this regard, the segmentation of the target group for such products as juice and smoothies should approach achievers. The Perfetto Juice Company should attract people who want to try their product in the market. The company’s advertising should focus on people of conservative views. Besides, it should create a perspective of healthier life if the juice and smoothies produced by the company are consumed. 2.2.3 Behavioural Segmentation Based on consumer behaviour, fruit juice and smoothies can be segmented based on the benefits the consumers seek to achieve as a result of buying the product. The buyers look for the juice that will meet their preferences. Therefore, the company should ensure that the advertisements enhance customer loyalty. The Perfetto Juice Company should emphasise the importance to increase the consumption of the product during the day. To achieve loyalty, the company should ensure that the juice and smoothies serve the interests of the target market and satisfy customers’ expectations. This means that juice and smoothies produced should be of high quality. 2.3 Factors Influencing Market segmentation 2.3.1 Strengths and Philosophies The appropriate market segment can be described as the one where customer needs reflect the things a company has to offer regarding the business values, philosophy and product strengths. This will help the Perfetto Juice Company develop and deliver high-quality products. Besides, the company also has low-cost advantages in its operations. Therefore, it will benefit the company to choose a budget-conscious market with quality preferences. 2.3.2 Competition Another external factor influencing market segmentation is the level of competition. According to the research, it is important for the companies to compare the benefits of offering products in different market segments. Choosing a marketplace with few competitors is always a better option. In the smoothies industry, customers rely on the major providers who control the market. The Perfetto Juice Company has an advantage since it is a widely recognised brand. From the scenario, the company was named the official juice and smoothies provider for 2012 Summer Olympic Games. This is a clear indication that the company produces quality products. 2.4 Consumer Buying Behaviour The process of consumer buying is complex since there are many uncontrollable factors that influence customer buying behaviour. Culture is the first factor influencing consumer buying behaviour. Culture entails the beliefs and attitudes adopted by people in the course of their development. Culture helps people develop opinions that influence their choices of purchasing particular products. As such, the Perfetto Juice Company needs to do a market research to gather information on the cultural preferences of its target market. This will help the company deliver products that will meet the customer’s cultural preferences. Social status is the second influencing factor. The levels of social standing and income as well as an individual’s lifestyle influence their buying habits. A person who earns $200000 has a different lifestyle from the one who earns $2000. These two individuals have different buying habits. Besides, character also influences buying decision. Being either an introvert or extrovert influences the purchases made. Thus, the Perfetto Juice Company needs to engage in a vigorous marketing and advertising campaign to influence its target market in terms of purchasing juice and smoothies. The ads should focus on convincing the customers of the health benefits associated with the company’s products. 2.5 Product Repositioning In some cases, the initial positioning of a product does not bring the desired results in terms of customer preferences. In other cases, this positioning could be successful, but the market position could be saturated. As such, companies need to reposition their products. For example, the target market may find the juice and smoothies to have a bad taste. Besides, they may dislike the packaging. As such the Perfetto Juice Company needs to address such issues by repositioning their product. For example, the company could improve the bad-tasting brand with a new one and add such labels as “New Tastes” to the juice packaging.

3.1 Products Development to Sustain Competitive Advantage To sustain competitive advantage, companies need to develop unique products. From the case scenario, it is evident that the Perfetto Juice Company develops the best products, which help it maintain a competitive advantage. The company employs differentiation and positioning strategies. The company produces a lineup of products distinguished by an amusing approach to the brand. The packaging cans have amusing labels that are refreshed twice a year. 3.2 The Role of Distribution Channel in Promoting Customer Convenience A distribution channel refers to the processes through which a product moves from the production to consumption points. Each stage has organisations referred to as intermediaries. As indicated by the research, customers wish to buy from intermediaries because they offer a wider range of products. Additionally, the use of the distribution channel will help the company reach out to more customers. Evidently, some potential customers may not be in a position to get to the headquarters of the company but through intermediaries, they will get access to the juice and smoothies market. Besides, through the use of a distribution channel, customers will have a consistent market supply. This is because the distribution channels will ease the storage of Perfetto Juice Company, which will in turn use the warehouses to store raw materials for production. The company can tack and trace the flow of its products in logistics networks through the use of barcodes. This will ensure that their customers get high-quality goods. 3.3 The Role of Pricing Strategies Pricing strategies provide a reliable way of communicating with clients. Since the price is known to the buyer, they can compare different brands. The Perfetto Juice Company can use pricing to position its products as a high-quality brand. Additionally, pricing serves as an instrument of competition. The Perfetto Juice Company can use pricing to differentiate its business from the competitors. Studies report that pricing can substitute the sales promotion and advertising. As such, the Perfetto Juice Company can use pricing as a motivation to channel customers as a focus of the promotional strategy. In determining the role of pricing strategies, the Perfetto Juice Company needs to evaluate the significance of prices in terms of customer reaction, competitive positioning and financial requirements. 3.4 Promotional Activity and Marketing Objectives The promotional element of marketing is important for persuading customers to purchase a company’s brand over its rivals in the market. The integration of promotional activities is important to long-term brand building. The first concept of integrating promotions is consistency. The Perfetto Juice Company should ensure that the ad messages reflect its core benefits of product quality. This will help the company persuade the customers. The next important aspect is coordination. The timing and selection of promotions through the media are important for reaching customers and influencing them. For example, the Perfetto Juice Company can promote itself as a wholesome brand and strengthen the perception through community involvement to enhance advertising. 3.5 Elements of Extended Marketing Mix The following forms part of the service marketing mix. The first element is people. In the delivery of a product or service, the person delivering it is not different from the product. If the seller is rude to the customer who is purchasing juice or smoothie, the whole experience is labeled as bad. Therefore, the Perfetto Juice Company should invest in the appropriate individuals to perform the service role. The second element is the process. Apparently, the provision of service needs to maintain a balance between standardisation and customisation. Besides, the processes involved require special attention. The process should be clearly defined on behalf of the service provider. The Perfetto Juice Company should ensure that the process involves areas where customer preference can be accommodated. The last element is physical evidence. The attractiveness and comfort of a service location can influence the experience of the user. Therefore, the Perfetto Juice Company should ensure that they are operating in a calm and comfortable environment to ensure customer attraction and retention.

4.1 Marketing of Perfetto Juice Company using 4P’s The marketing mix consists of four decisions that need to be made with the aim of satisfying customers and achieving the company’s objectives. The four decisions include product, price, promotion and place. Product: the company deals with healthy natural products such as fruit juice and smoothies. These products have been traded on the market for long, and the market seems to be saturated. Therefore, the Perfetto Juice Company needs to reach out to more customers and offer affordable prices for the products. Besides, ensuring that the juice and smoothies are of high quality will help the company retain its competitive advantage. Pricing: as indicated by the existing research, a company should consider pricing strategies for it to achieve efficient marketing. Pricing decisions depend on the company’s expenses and the prices of competitors. To retain customers, the Perfetto Juice Company should develop high quality products and quote lower prices than its rivals. Promotion: with the increased competition in today’s market, it is important for the companies to adopt promotional strategies aimed create awareness of their products among their customers. The Perfetto Juice Company should adopt promotional strategies that include sales promotion, advertising and personal selling. The company can also use the social media to reach a wider target market. In turn, this will boost the market share and sales of the company. Place: this denotes the location where the products can be purchased. This includes virtual and physical stores. The Perfetto Juice Company can either distribute its products through distribution channels or sell them directly to customers. 4.2 Business versus Consumer Marketing The success of a company’s marketing strategy entails achieving an understanding of the markets of operation. These can be consumer or business markets. The difference between the two markets can be defined by determining who is buying the goods and why the goods are being bought. In the business markets, goods and services are sold to different businesses, governments and intermediaries who then re-sell them to customers. On the other hand, in the consumer markets, the goods are sold to the consumers for consumption rather than for re-sale. Due to the differences in the two markets, the adopted marketing strategies would also be different. Business markets involve sales and purchasing of goods and services by various businesses, governments and market intermediaries to facilitate the finished product that is then re-sold to the end user. In contrast, consumer markets involve the purchase and sales of goods and services to consumers for their use rather than for re-sale. The company needs to develop its strategies based on the needs and buying processes of the specific market. In the consumer markets, the buying decisions for larger purchases might be complex. This is because the decisions might involve multiple family members. This is unlike the situation in the business markets where the buying process involves high decision making. 4.3 Domestic Market versus International Market Marketing has been defined as the efficient utilisation of the resources of a company to meet consumer demands. Marketing is carried out either locally and nationally or internationally. There are certain differences between international and domestic marketing. Domestic market entails selling of the company’s products within a local financial market. On the other hand, international marketing entails selling of the products in an international financial market. Unlike the international market, there are no language barriers in domestic marketing. Besides, obtaining data on marketing trends is easier. In terms of international marketing, every country has its business laws, and every company operating in the international market must follow them. In addition, the international market is unstable, and companies need to be ready for any changes.

The paper encompasses a report on the marketing strategy of the Perfetto Juice Company. The company is seen to have a strong brand image due to the production of quality products. However, due to the rapidly changing modern market, the Perffeto Juice Company needs to adopt effective marketing strategies. The paper has discussed a range of marketing elements such as promotional strategies, the marketing mix, macro- and micro-environmental factors, market segmentation, and product development aimed at ensuring a stable competitive advantage. So as to remain competitive, the Perfetto Juice Company needs to ensure that different aspects of marketing used by the company meet the wishes and needs of the target market.

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Marketing Mix, Essay Example

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Marketing decisions made by a company when shaping a suitable proposition for the potential customer can be organized into four major groups. These are Product, Price, Place and Promotion. The actual meaning of those four is creating the right product, selling it at the right price and in the right place, with the use of the most effective promotion possible. When being in the process of bringing some particular product to the market, the organization is supposed to make choices concerning the product that will eventually influence the effectiveness of a chosen strategy. The four P’s are a sort of parameters that are under marketer’s control. “The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response” (Net MBA Business Knowledge Center).

The term ‘Product’ refers to both tangible physical goods and services. The choices that are made concerning the product can be: brand name, design, functionality, protection, maintenance, packaging, guarantee, accessories and services. To define what the product is supposed to represent questions may be asked like: What does the consumer want from the product/service? What requirements does it satisfy? What characteristics is it supposed to have to meet customers’ requirements? How and where will the customer exercise it? What does it look like? How is it different from the one product of your competitors?

The term ‘Price’ refers to the choice of appropriate approaches to forming the actual price of the product. It is no secret that each person pays a lot of attention to the price of the product being bought. Each customer weights benefit the product is to bring versus its cost in order to make a wise decision. It is also important to mention that while all the other three aspects of marketing mix are costs, price is the only one which creates sales revenue. Investigating consumers’ attitude toward pricing is significant since it specifies how they value what they are looking for, as well as what they would like to pay for it. Naturally, company’s pricing policy depends a lot on the circumstances in which the organization is operating. The possible decisions marketer is making concerning the price are: pricing strategy (demand-, cost-, profit- or competition- based methods), suggested retail price, volume discounts and wholesale pricing, seasonal pricing, bundling, price flexibility and discrimination, etc. The questions that can be asked in order to understand the pricing element better are: What is the value of the product or service to the purchaser? Is the client price sensitive? What discounts should be proposed to customers, or to other particular segments of your market? How will your price contrast with that of your competitors?

‘Place’ element of the marketing mix is the one being concerned with a range of methods of transferring and storing goods, and then making them accessible to the consumers. Significantly, approximately a fifth of the product’s cost goes on its distribution. What value do product’s exceptional features have if it is stored badly, or if the potential customers have no way to get it? Delivering the right product to the proper place at the right time requires creation of a distribution system. Once again, the choice of convenient distribution methods depends greatly on present circumstances. When referring to ‘place’ marketer has to make decision on distribution channels and centers, transportation, warehousing, order processing, etc. Understanding of this particular element of the marketing mix can be obtained if giving answers to such questions as: Where do buyers search for your product or service? In what kind of stored do they look for the product? How can you contact the appropriate distribution channels? What do you competitors do, and how can you benefit from that?

‘Promotion’ refers to the actual process of communicating with consumers. It is concerned with presenting customers with information needed to make a decision. The fact is that, even though being sometimes extremely costly, promotion can increase the sales significantly, so that advertising and other costs are spread over a larger output. If being properly organized and successfully implemented, promotion can be extremely cost-effective. Promotion is aimed at generating the positive customers’ response and deals with decisions on promotional strategy, advertising, public relations and publicity, sales promotions, marketing communication budgeting, etc. These are the questions that can be helpful when defining this particular element of marketing mix: Where and when can one get across your marketing messages to the target market? How will you reach your audience in the most effective way possible? When is the best time to promote? Is there seasonality in the market? How do your competitors promote their product and how can it influence your promotional strategies?

Such a great profit-oriented company as Nike, which is the global sports shoe company and is the largest seller of athletic footwear in the world, does surely pay a lot of attention to the development of its marketing mix. If referring to the ‘product’ element of Nike’s company, we can talk about how Nike proposes broad choice of shoe, apparel and equipment products. The company also market head gear under the brand name Sports Specialties. Nike’s pricing is considered to be competitive to the other sport shoe sellers. The pricing is established on the basis of premium segment as target customers. Nike shoes are available all over the world in the multi-brand and the exclusive Nike stores. “Nike sells its product to about 20,000 retail accounts in the U.S. and in almost 200 countries around the world. In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries” (Cuizon, 2009). Nike’s promotion is greatly concerned with finding reachable store locations. It also involves targeted advertising in the newspaper and generating strategic associations. For example, Nike cooperates with a number of famous athletes that serve as brand representatives. Nike’s brand image, name and the trademark swoosh, position the company as one of the most identifiable brands in the world.

Adidas, Nike’s biggest competitor, is also one of the most recognizable brands of nowadays. As well as the Nike Company is, Adidas is oriented to obtaining high profits. Nowadays Adidas has a reputation of a strong brand for sports apparels. The company supports its brand by continually advancing and improving products’ original features and quality to please and satisfy its customers. If referring to Adidas pricing policy, it uses the market skimming method, positioning itself as a shopping product with prices lower than that of its major competitors. Adidas sportswear can be found in specialized brand stores, sporting outlets and in the internet. Company’s major promotion objective is to become world number one sportswear company. Promotion is implemented mostly through advertising in the mass-medias and internet, and through supporting various sport events.

Cuizon, G. (2009, February 13). Audit on Nike’s Marketing Strategies: The 4Ps – Product, Price, Place and Promotion. Retrieved July 6, 2009, from http://corporate-marketing-branding.suite101.com/article.cfm/audit_on_nikes_marketing_strategies

Net MBA Business Knowledge Center. (2007). The Marketing Mix (The 4 P’s of Marketing) . Retrieved July 6, 2009, from http://www.netmba.com/marketing/mix/

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Essay on Marketing: Top 9 Essays on Marketing

Essay on‘Marketing’. Find paragraphs, long and short term papers on ‘Marketing’ especially written for school and college students.

Essay on Marketing

Term Paper Contents:

Essay on the Challenges and Opportunities of Marketing

Essay # 1. Introduction to Marketing:

ADVERTISEMENTS:

Marketing is everywhere. Everything from presenting yourself for a job interview to selling your products includes marketing. Main objective of any company is to gain profits which can be achieved only through marketing of the products. Marketing enables the companies to create demand and earn profits. If these two aspects are not taken care of, then the company will not survive in the market.

“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.” – (American Marketing Association)

“Marketing is a social process by which individuals and groups obtain what they need and want through creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” – (Philip Kotler)

Thus it can be safely said that a company reaches its customer through marketing and communicates to them about the products and services offered by the company.

ADVERTISEMENTS: (adsbygoogle = window.adsbygoogle || []).push({}); Essay # 2. Evolution of Marketing :

In earlier days, an organization was mainly concerned with production of goods. It used to believe on mass production and paid less or negligible attention on quality of the product and the customer’s demand.

After some time, the focus of organization shifted from production of the product to the sale of the product. The concept of marketing emerged gradually in 1970’s after the production and sales era. It took many years for organizations to realize that a customer is the key for making profits in the long run. The marketing concept is evolved through various stages.

These stages are explained below:

1. Production Era :

The production era began with the Industrial Revolution in the 17th century and continued till 1920s. Say’s law – Supply creates its own demand – was applicable in this era. The demand for products was more than the supply in the market; thus, it was a seller’s market. In the production era, the main aim of an organization was to manufacture products faster and at low prices. In this era, customers were concerned only about the availability of products and no importance was given to features and quality of products.

2. Sales Era :

The sales era came into existence in 1920s and continued till the mid of 1950s. This era was marked by the great depression of 1923. The depression proved that manufacturing products was not everything because the sale of the products was also important for organizations to earn profit.

Thus, the need for developing promotion and distribution strategies emerged to sell products. The organizations started advertising their products to increase their sales. Many organizations created specialized market research departments to collect and analyze the prevailing market data.

3. Marketing Era :

The sales era merely focused on selling the goods and ignored the consumers’ needs and demands. The year 1970 marked the advent of marketing era. In the marketing era, organizations realized the importance of customers and started designing the products as per customers’ needs.

Therefore, the marketing era led to the development of customer-centered activities over the production and selling activities. Organizations came up with different techniques, such as customer survey, to collect and analyze data for understanding the customer’s expectations, needs, and wants.

ADVERTISEMENTS: (adsbygoogle = window.adsbygoogle || []).push({}); Essay # 3. Approaches to the Study of Marketing:

The meaning of marketing is different to different people. In common parlance, marketing is the process of selling something at a market place. To a salesman it means selling whereas to an advertising manager it means advertising. To some it means the study of individual commodities and their movement in the market place, to some others marketing means the study of institutions and persons who move their products or study of the economic contributions.

Thus, there are different approaches to the study of marketing:

1. Commodity Approach:

The commodity approach focuses a specific commodity and includes the sources and conditions of supply, nature and extent of demand, the distribution channels used and the functions, such as buying, selling, financing, advertising storage etc. various agencies perform. Prof. Paul Mazur defined as “the delivery of a standard of living to society. Prof. Malcolm McNair expanded the definition to “the creation and delivery of a standard of living”.

2. Institutional Approach:

The institutional approach focuses on the study of various middlemen and facilitating agencies.

3. Functional Approach:

The functional approach considers different kinds of functions recognized for their repetitive occurrences and necessarily performed to consummate market transactions. Converse, Huegy and Mitchell define marketing as the “business of buying and selling and as including those business activities involved in the flow of goods and services between producers and consumers.” American Marketing Association, perhaps, gives more factual or descriptive definition. It defined marketing as the performance of business activities that direct the flow of goods and services from producer to consumer or user.

4. Managerial Approach:

The managerial approach concentrates on the decision making process involved in the performance of marketing functions at the level of a firm. Howard, Phelps and Westing and Lazo and Corbin are the pioneers of the managerial approach.

5. Societal Approach:

The societal approach consider the interactions between the various environmental factors (socio-logical, cultural, political, legal) and marketing decisions and their impact on the well- being of society. Kotler, Feldman and Gist, were the main proponents of the societal approach.

6. Systems Approach:

The systems’ approach is based on Von Bartalanffy’s general systems theory. He defined system as a “set of objects together with the relationships among them and their attributes”. This approach recognizes the inter-relations and inter-connections among the components of a marketing system in which products, services, money, and equipment and information flow from marketers to consumers that largely determine the survival and growth capacities of a firm.

7. Modern Concept:

The new managerial awareness and desire reflected in the consumer orientation for all all-out commitment to the market consideration and to connect all marketing operations to the consumer needs has given birth to a new operational concept. Felton views the marketing concept as “a corporate state of mind that insists on the integration and coordination of all marketing functions that, in turn, are welded with all other corporate functions, for the basic objective of producing maximum long-range corporate profits.

According to Kotler, the marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goals. According to McNamara,” marketing concept is … a philosophy of business management, based upon a company- wide acceptance of the need for customer orientation, profit orientation, and recognition of the important role of marketing in communicating the needs of the market to all major corporate departments”.

Lazo and Cobin describe marketing concept as ” the recognition on the part of management that all business decisions of a firm must be made in the light of customer needs and wants; hence, that all marketing activities must be under one supervision and that all activities of a firm must be coordinated at the top, in the light of market requirements”. King has given one of the most comprehensive descriptions of the marketing concept. He defined it as, “a managerial philosophy concerned with the mobilization, utilization and control of total corporate effort for the purpose of helping consumers solve selected problems in ways compatible with planned enhancement of the profit position of the firm”.

These definitions suggest that marketing is only concerned with the movement of goods and services from the plant to the consumer. This is thus a production-oriented definition more appropriate for a sellers’ market and dangers in case of buyers’ market. In fact, marketing is related with the sophisticated strategy of attempting to offer what the consumer may want and at a profit.

ADVERTISEMENTS: (adsbygoogle = window.adsbygoogle || []).push({}); Essay # 4. Objectives of Marketing:

According to Peter F. Drucker, “Marketing means such a perfect understanding of the customer that the product fits him totally and sells itself. Marketing would result in a customer who is ready to buy all that, what should be needed then is to make the product available.”

Organization’s marketing strategies are designed in tune with various marketing objectives.

The objectives of marketing aim at:

1. Creating demand for the products by identifying the needs and wants of customers. The consumers get familiar with the usage of products through different promotional programs, such as advertising and personal selling. This helps in creating demand for the products by the customers.

2. Increasing the market share of the organization. The marketing efforts, such as promotion, create the product awareness in the market. The product awareness helps in capturing the reasonable share in the market by organization.

3. Building the goodwill of the organization in the market. Every organization tries to earn reputation in the market by providing quality goods to the customers. It builds its goodwill by popularizing products supported by advertising, reasonable prices, and high quality.

4. Increasing profits and achieving long-term goals through customer satisfaction. All the marketing activities revolve around the customer. These activities fulfill the organization’s long-term goal of profitability, growth, and stability by satisfying the customer’s demands. All the departments, such as production, finance, human resource, and marketing, coordinate with each other to fulfill the customer’s expectations keeping the maximization of profit as the focus.

Essay # 5. Marketing Process:

Marketing Process —– The marketing process is one that involves the following chain of business activities:

1. Identification and study of the desires, needs, and requirements of the^ consumers;

2. Testing the validity of the consumers’ reaction in respect of product features, price, distribution outlets, new product concepts, and new product introduction;

3. Matching the consumers’ needs with the firm’s offerings and capabilities;

4. Creating effective marketing communications and programmes with emphasis on lower price, mass distribution channels and mass advertising to reach numerous market segments so that the consumers know about the product’s availability; and

5. Establishment of resource allocation procedures among the various marketing components like sales promotion, advertisement, distribution, product design, etc.

Outline of functions in the Marketing Process : In order to place the goods in the hands of the consumers, an integrated group of activities is involved in marketing. Marketing functions cover all those activities which are required for the journey of goods from the producer to the consumer. Goods require some preparations, undergo many operations and pass several hands before they reach the final consumer.

In consideration of the above factors, Clark has divided the modem marketing process into three broad categories as under:

(i) Concentration

(ii) Dispersion

(iii) Equalisation.

These are explained below.

1. Concentration – In a marketing process, concentration is that business activity in which the goods flow from many manufacturers/producers toward a central point or market. If we think of international trade, we find that the customers of a particular corporation or firm world reputation are scattered in different countries and even located thousands of miles, away, and the products are transhipped to points accessible to than. Similar scene is found even in the case of national trade. With the development of trade and commerce, the efforts in the direction of concentration activity have to place more stress on the functions like collection, storage, transportation and inventory of goods in the central markets, and processing of customer’s orders. In addition, the aspects of financing and risk-bearing are also to be taken into consideration.

In India, the concentration activity is undertaken by the Governments at the Central and State levels. Food example, The Food Corporation of India undertakes this activity in case of grains, rice, sugar, etc.

2. Dispersion – In a marketing process, dispersion is that business activity in which the goods flow from the central locations to the final consumers. The wholesalers and retailers play a great role in this activity. This activity involves many other supporting activities like classification, gradation, storage and transportation of goods. The functional aspects of finance and risk-bearing need important considerations.

In India, the agencies like The State Trading Corporation of India, The Minerals and Metals Trading Corporation of India, and The Food Corporation of India undertake this dispersion or distribution activity in respect of certain specified goods. Sane large scale manufacturing companies have, of late, undertaken this activity as a part of their marketing activities.

3. Equalisation – In a marketing process, equalisation refers to the adjustment of supply to demand on the basis of tint, quality, and quantity. This process helps to maintain the state of equilibrium between the forces of demand and supply. The primary responsibility of a business unit towards the consumers and customers is to make available the right products of right qualities at the right tine, in right quantity, at the right place and at the right price. The equalisation activity can serve these objectives.

Essay # 6. Integrated Marketing Communication Process:

Marketers operate is a very dynamic environment characterised by changing customer needs and wants, severe competition, changing process technology, advancements in information technology, government regulations, etc. That is why, they are adopting Integrated Marketing Communication (IMC).

Integrated Marketing Communication (IMC) involves integration of company’s various communication channels to deliver a clear, consistent and compelling message about the company and its products and brands. Most of the companies communicate with target customers by using promotion tools like advertising, personal selling, sales promotion, public relations and direct marketing. Through each of these tools, some message is transmitted to the target customers. IMC calls for careful blending of these promotional tools to ensure effective communication.

Integrated Marketing Communication (IMC) requires developing a total marketing communication strategy that recognises that all of a firm’s marketing activities (not just promotion) communicate with its customers. Everything a marketer does sends a message to the target market.

The EMC approach is an improvement over the traditional approach of treating various promotional activities as totally separate. It helps to develop the most suitable and effective method to contact customers and other stakeholders.

Often different tools play different roles in attracting, informing and persuading target customers. These tools are carefully coordinated under IMC so that they provide the same clear and consistent information about the company and its products/brands.

IMC leads to a total marketing communication strategy aimed at building strong customer relationships by showing how the company and its products can help customers solve their problems. It ties together all of the company’s messages and images.

The company’s television and print advertisements have the same message, look, and feel as its e-mail and personal selling communications. And its public relations materials project the same image as its Website or social network presence.

Communication Process:

Definition of Communication:

The term ‘communication’ is derived from the Latin word ‘communis’ which means common. That means if a person communicates with another, he establishes a common group of understanding. According to Newman, Summer and Warren, “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons”.

Communication does not mean merely sending or receiving message. It involves understanding also. It is, in fact, a bridge of meaning and understanding between two or more people. Thus, communication is a two- way process.

The salient features of communication are as follows:

(i) Communication involves at least two persons—one who sends the message and the second who receives the message.

(ii) Communication is a two-way traffic. The process of communication is not completed until the message has been understood by the receiver. Understanding is an essential part of communication, but it does not imply agreement.

(iii) The basic purpose of communication is to create an understanding in the mind of the receiver of information.

(iv) Communication may take several forms, e.g., order, instruction, report, suggestion grievance, observation, etc. The message may be conveyed through words spoken or written, or gestures.

Elements of Communication:

Communication is a process involving exchange of facts, viewpoints and ideas between persons placed in different positions in the organisation to achieve mutual understanding as shown in Fig. 11.5. The communication process starts when the sender or communicator has a message communicate to some other person known as receiver. It will be completed when the receiver gets the information and sends feedback to the communicator.

The essential elements of communication are described below:

(i) Sender or Communicator:

The person who conveys the message is known as communicator or sender. By initiating the message, the communicator attempts to achieve understanding and change in the behaviour of the receiver. In case of marketing it is the marketer (sender) who starts the communication process.

(ii) Message:

It is the subject-matter of any communication. It may involve any fact, opinion or information. It must exist in the mind of the communicator if communication process is to be initiated. In marketing, the marketer’s message relates to product, price and place.

(iii) Encoding:

The sender of information organises his idea into a series of symbols (words, signs, etc.) which, he feels, will communicate to the intended receiver or receivers. This is called encoding of message. Communication may take place through physical gestures also.

(iv) Media or Communication Channel:

The communicator has to choose the channel for sending the information. Communication channels are the media through which the message passes. It may be either formal or informal. In marketing, media may be salespersons, advertisement and publicity.

(v) Receiver:

The person who receives the message is called receiver. The communication process is incomplete without the existence of receiver of the message. It is the receiver who receives and tries to understand the message. The receiver in case of marketing is the prospective or present customer.

(vi) Decoding:

After the appropriate channel or channels are selected, the message enters the decoding stage of the communication process. Decoding is done by the receiver. Once the message is received and examined, the stimulus is sent to the brain for interpreting, in order to assign some type of meaning to it. It is this processing stage that constitutes decoding. The receiver begins to interpret the symbols sent by the sender, translating the message to his own set of experiences in order to make the symbols meaningful.

(vii) Response:

Response refers to the set of reactions that the receiver has after being exposed to the message. In case of advertising, a response may mean developing a favourable attitude towards the product as a result of an advertising campaign. However, in many cases, measuring such responses is not easy.

(viii) Feedback:

Communication is completed when the communicator receives feedback information from the receiver. The feedback may reveal that the receiver has understood the message. It may also contain information about the action taken by the receiver on the basis of message sent by the communicator. Thus, feedback is the backbone of effective communication.

(ix) Noise:

Noise is a very common thing we observe in our day-to-day interaction with others. At times it affects adversely the effectiveness of communication. For example, if a person is talking over the phone to another and there is a noise around him, he will feel great difficulty in listening to the person at the other end of the phone. Even the noise can affect the voice of the sender of the message.

Hurdles or Difficulties in Marketing Communication:

There are four factors which might create hurdles or problems in communication between the marketer and the target customer.

These hurdles include noise, selective attention, selective distortion and selective retention as discussed below:

Noise is a sort of interfering sound in the communication process anywhere along the way from the sender to the receiver and vice versa. It can be sound of running bus, two persons talking close at hand or someone shouting around. Noise of any kind has the potential of creating disruption or barrier to effective communication. The sources of noise can be both internal and external. Noise within the office can be controlled, but it is very difficult to control the external noise.

Noise is one of the biggest obstacles in marketing communication. For example, a driver’s need to provide safety to the traffic sidetracks the role of billboards, banners, etc. during disturbed weather conditions —wind, dust storm, rain, etc. Similarly, too much advertisement exposure during the day of purchase of tyre for a car, would disturb the planned purchasing.

These constitute noise in the communication process. The level of noise may not allow a customer to receive the message as intended. The effectiveness of communication depends upon the level of congruity and compatibility between different elements of the communication.

(ii) Selective Attention:

A person may be exposed to hundreds or thousands of ads or brand communications in a day. Because a person cannot possibly attend to all of these, most stimuli will be screened out. This process is called selective attention. Because of this, the marketers have to work hard to attract consumer’s notice. Generally, people are more likely to notice stimuli that relate to a current need.

Thus, a person who is motivated to buy a car is most likely to notice car ads. The process of selective attention explains why advertisers make extra efforts to grab the audience’s attention through fear, music, or bold headlines.

(iii) Selective Distortion:

Selective distortion is the tendency to interpret information in a way that fit one’s perception. Consumers often distort information to be consistent with prior brand and product beliefs. Thus, the target audience will hear what fits into their belief systems.

As a result, receivers often add things to the message that are not there and do not notice other things that are there. The advertiser’s task is to strive for simplicity, clarity, interest and repetition to get the main points across.

(iv) Selective Retention:

People retain in their long-term memory only a small fraction of the messages that reach them. If the receiver’s initial attitude towards the brand is positive and he rehearses support arguments (that is, tells himself things such as the product is in fashion or that it is reasonably priced or that it delivers good value, etc.), the message is likely to be accepted and have high recall.

If the initial attitude towards the brand is negative and the person rehearses counter arguments (that is, tells himself that the product is highly overpriced or that the competing products offer more value to customers or that the brand is not doing well in the market, etc.) the message is likely to be rejected but to stay in long-term memory.

Thus, the advertiser’s task is two-fold here. He not only has to create an initial favourable attitude towards the brands but also through his ads communicate to the audience strong points about the brands so that the customers can rehearse the same and the brand is positively placed in the long-term memory of the customers.

Essay # 7. Role of Marketing in Economic Development :

In today’s era of globalization role of marketing is increasing to fulfill different needs and requirements of people. Due to increase in scale of production and expansions of markets, producers need support of marketing tools to distribute their goods and services to the real customer.

High competition in market and product diversification has increased the marketing activities like advertising, storage, sales promotion, salesmanship etc. Now high profits can be attained by high sales volume and good quality of products and services. Marketing has acquired an important place for the economic development of the whole country. It has also become a necessity for attaining the objective of social welfare and high quality of life.

The importance of marketing can be explained as under:

(a) Importance of Marketing to a Firm:

Marketing is considered to be the prime activity among all the business activities. Success of any business depends on success of marketing. Peter F. Drucker has rightly said that, “Marketing is the business.” Objective and goals of any organization can be achieved through efficient and effective marketing polices. The success of an enterprise depends to a large extent upon the success of its marketing activities.

The importance of marketing to the firm can be explained as under:

1. Marketing in Business Planning and Decision Making:

Marketing research is helpful in searching opportunities and potential in market. It is necessary for an organization to decide what can be sold before deciding that what can be produced. Unless and until these key decisions are taken, it is not practical to take the decisions regarding production, quality of product, type of product and quantity of production etc.

Marketing is very helpful in taking all such decisions therefore its plays an important role in business planning. Marketing provides valuable information regarding production policies, pricing policies, advertisement and sales promotion policies of competitors, so that a suitable policy may be formulated by the top management.

2. Increase in the Profits:

The main objective of every firm is to increase the profitability by successful operations of its activities. Maximization of profits can be possible only through the successful operations of its activities. Marketing department need the help of other departments as well for discharging its duties successfully, marketing department coordinate with other departments like finance, production, to fulfill the needs of customers and regular supply according to market demand.

3. Flow of Marketing Communication:

Integrated marketing communication makes it possible to flow marketing information to intermediaries, publics and customers. Marketing acts as a medium of communication between the society and the firm. Various information regarding trends, needs, attitudes, fashions, taste preferences etc., are collected by marketing department.

(b) Importance of Marketing to the Society:

1. To Uplift Standard of Living:

Ultimate objective of marketing is to produce goods and services for the society according to their needs and tastes at reasonable prices. Marketing discovers the needs and wants of the society, produces the goods and services according to their needs, creates demand for these goods and services encourages consumers to consume them and thus improves the standard of living of the society. By advertising utility and importance of products and services are communicated to the people.

2. To Decreases the Total Marketing Cost:

Next important responsibility of marketing is to control the cost of marketing. Distribution cost and production cost can be decreased by creation of high demand in market. Decrease in cost of production will have two impacts, firstly the high profitability of organization and secondly to increase in the market share of the firm.

3. Increase in the Employment Opportunities:

Marketing provides direct and indirect employment in society. Employment opportunities are directly related with the development of marketing. Successful operation of marketing activities requires the services of different enterprises and organizations such logistics, warehousing, transportation, retailing finance, etc.

4. In controlling Business Fluctuations:

Business fluctuations like recession and depression causes unemployment, and deflation. Marketing helps in protecting society against all these problems. Marketing helps in innovation and discovery of new markets for the goods, modifications and alterations in the quality of the product and development of alternative uses of the product. It reduces the cost of production and protects the business enterprise against the problem of recession.

5. Increase Per Capita Income:

Marketing operations create, maintain and increase the demand for goods and service. Marketing activities flow money from one part of economic system to other. By generation of new employment opportunities it helps to increases income of people.

Marketing plays an important role in the development of a country. Most of developed countries like USA, Japan, and Germany are having strong marketing system, they are moving towards global marketing. Industrial growth and development need support of marketing, large scale of production requires new markets. In these countries, the production exceeds the demand it need marketing system to be much more effective so that the produced goods and services can be sold.

Marketing has a vital role to play in the development of an underdeveloped and developing economy. In developing economies the industrialization and urbanization is increasing at a faster rate and so the importance of marketing is also increasing as it is required for selling the produced goods and services. A rapid development of underdeveloped economy is possible only if the modern techniques of marketing are used in these countries marketing activities are increasing at a fast rate in developing countries.

Essay # 8. Importance of Marketing :

Role of Marketing in a Firm :

Efficient marketing management is a pre-requisite for the successful operation of any business enterprise. A business organisation is differentiated from other organisations by the fact that it produces and sells products.

The importance of marketing in modern business is discussed below:

Marketing is the beating heart of the business organisation. The chief executive of a business cannot plan, the production manager cannot produce, the purchase manager cannot purchase, and the financial controller cannot budget until the basic marketing decisions have been taken. Many departments in a business enterprise are essential for its growth, but marketing is still the sole revenue producing activity. Marketing function is rightly considered the most important function of management.

Marketing gives top priority to the needs of customers. Quality of goods, storage, display, advertisement, packaging, etc. are all directed towards the satisfaction of customer.

Marketing helps in the creation of place, time and possession utilities. Place utility is created by transporting the goods from the place of production to consumption centres. Time utility is created by storing the goods in warehouses until they are demanded by customers. Possession or ownership utility is created through sale of goods. The significance of marketing lies in the creation of these utilities to satisfy the needs of the customers and thereby earn profit. It a firm is able to satisfy its customers, it will have better chances of survival and growth even in the fast changing environment.

Marketing generates revenue for the business firm. Marketing is an important activity these days, particularly in the competitive economies. Marketing generates revenue for the business enterprises. No firm can survive in the long-run unless it is able to market its products. In fact, marketing has become the nerve-centre of all human activities.

Role of Marketing in the Economy :

Marketing plays a significant role in the growth and development of an economy. It acts as a catalyst in the economic development of a country by ensuring better utilisation of the scarce resources of the nation. Since a business firm generates revenues and earns profits by its marketing efforts, it will engage in better utilisation of resources of the nation to earn higher profits.

Marketing determines the needs of the customers and sets out the pattern of production of goods and services necessary to satisfy their needs. Marketing also helps to explore the export markets.

Marketing helps in improving the standards of living of people. It does so by offering a wide variety of goods and services with freedom of choice. Marketing treats the customer as the king around whom all business activities revolve. Besides product development, pricing, promotion, and physical distribution of products are carried out to satisfy the customer.

Marketing generates employment for people. A large number of people are employed by modern business houses to carry out the functions of marketing. Marketing also gives an impetus to further employment facilities. In order to ensure that the finished product reaches the customer, it passes through wholesalers and retailers and in order to perform numerous jobs, many people are employed.

On the whole, marketing leads to economic development of a nation. It increases the national income by bringing about rise in consumption, production and investment. It mobilises unknown and untapped resources and also facilitates full utilisation of production capacity and other assets. It helps in the integration of industry, agriculture and other sectors of the economy. It also contributes to the development of entrepreneurial and managerial talent in the country.

Essay # 9. Challenges and Opportunities of Marketing:

A large number of changes have taken place in the recent years which have influenced the field of marketing as discussed below:

1. Globalisation :

The term ‘globalisation’ means the process of integration of the world economy into one huge market through the removal of all trade barriers or restrictions among countries. In India, restrictions on imports and exports and inflow and outflow of capital and technology have been lifted by the Central Government so that Indian business may become globally competitive.

The broad features of globalisation are as follows:

(i) Free flow of goods and services across national frontiers through removal or reduction of trade barriers.

(ii) Free flow of capital across nations.

(iii) Free flow of technology across nations.

(iv) Free movement of human resources across nations.

(v) Global mechanism for the settlement of economic disputes.

The aim of globalisation is to look upon the world as a ‘global village’ which would allow free flow of goods, capital, technology and labour between different countries. Because of globalisation, there has been a tremendous impact on marketing strategies of business firms, particularly engaged in international marketing. They have to design product, price, promotion, place or distribution strategies to meet the challenges of global marketing.

2. Information Technology (IT) :

Information technology has enabled real-time access and sharing of digital information through digital networks, information database, and computer graphics. It has brought about many changes in the business landscape.

Electronic technology has facilitated purchase and sale of goods and services electronically. E-Commerce can be used not only to market product, but also to build better customer relationships. Thus, marketers are facing new challenges as regards booking of e-orders, e-deliveries of intangible products, receiving e-payments and Customer Relation Management (CRM).

3. Increased Leisure Time :

As a result of shorter working week, vacations, and labour-saving devices available for domestic use, most wage-earners now enjoy more leisure time. So there has grown a market for articles used for recreational purposes to enjoy the leisure time. In the developing countries also, cinema shows, holiday trips, sports and games have come into importance.

4. Changing Role of Women :

Throughout the world more and more women are taking up jobs and have gained economic independence to a large extent. They accept even challenging jobs. They also exert greater influence on buying decisions of their families. It may happen that husband buys a commodity according to the decision of the wife. This has necessitated special study of the buying motives of the working women.

5. Demand for Services :

Over the years, consumers’ demand for services is on the rise as in case of tour and travel, educational, medical, repair and maintenance services, etc. Due to growing complexity, business firms also need expert services like accounting, taxation, advertising, customer care, etc.

6. Increased Competition :

Business has become more competitive these days and this has brought about many changes in the field of marketing, e.g., product differentiation, competitive pricing, competitive advertising, customer support services, etc.

7. Social Emphasis :

Marketing is now concerned with the long-term health and happiness of consumers and well-being of society. Marketers in are getting involved in improving the quality of life of consumers and preventing or minimising the evil effects of environmental pollution on the society by practising green marketing.

Emerging Concepts in Marketing :

1. Social Marketing:

It refers to the design, implementation, and control of programs seeking to increase the acceptability of a social idea, cause, or practice among a target group. For instance, a recent publicity campaign for prohibition of smoking in Delhi explained the place where one can and can’t smoke in Delhi.

2. Relationship Marketing:

It is the process of creating, maintaining, and enhancing strong value-laden relationships with customers and other stakeholders. For example, British Airways offers special lounges with showers at many airports for frequent flyers. Thus, providing special benefits to valuable the customers to strengthen bonds will go a long way in building relationships.

To achieve relationship marketing, a marketer has to keep in touch with the regular customers, identify most loyal customers to provide additional services to them, design special recognition and reward schemes, and use them for building long-term relationships.

3. Direct Marketing:

It means marketing through various advertising media that interact directly with consumers, generally calling for the consumer to make a direct response. Direct marketing includes Catalogue Selling, Mail Order, Tele computing, Electronic Marketing, Selling, and TV Shopping.

4. Service Marketing:

It is applying the concepts, tools, and techniques, of marketing to services. Service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Services may be financial, insurance, transportation, banking, savings, retailing, educational or utilities.

5. Non-Business Marketing:

Marketing is applied not only to business firms but also to non-business organisations. Voluntary institutions are adopting principles and practices of marketing to promote their ideologies, schemes and programs among the target groups.

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Home — Essay Samples — Sociology — Sociology of Media and Communication — Marketing and Advertising

Essays on Marketing and Advertising

The importance of writing an essay on marketing and advertising.

Writing an essay on marketing and advertising is essential for students studying business and communication. It helps them to understand the key concepts and strategies used in promoting products and services. Additionally, it allows them to analyze the latest trends and developments in the field, which is crucial for staying competitive in the industry.

Furthermore, writing an essay on marketing and advertising helps students to develop critical thinking and analytical skills. They learn how to research and evaluate different marketing techniques and their effectiveness, as well as how to present their findings in a coherent and convincing manner.

Here are some tips for writing a successful essay on marketing and advertising:

Choose a specific topic: Narrow down your focus to a particular aspect of marketing or advertising, such as social media marketing, consumer behavior, or brand management.
Conduct thorough research: Use reliable sources to gather information and data to support your arguments and claims. This could include academic journals, industry reports, and case studies.
Organize your ideas: Create an outline to structure your essay and ensure that your arguments flow logically and coherently.
Provide real-life examples: Use relevant examples from the industry to illustrate your points and make your essay more engaging and persuasive.
Be critical and objective: Evaluate different marketing and advertising strategies objectively, considering their strengths and weaknesses.
Use clear and concise language: Avoid jargon and technical terms unless necessary, and ensure that your writing is clear and easy to understand.
Proofread and edit: Finally, make sure to review and revise your essay to eliminate any spelling or grammar errors and improve its overall clarity and coherence.

The Best Marketing and Advertising Essay Topics

The impact of social media on marketing and advertising strategies
The role of influencer marketing in brand promotion
The effectiveness of traditional advertising vs. digital marketing
The importance of storytelling in marketing and advertising
The Impact of Advertising on Consumer Behavior and Society
The Power of Persuasion: A Reflective Analysis of Advertising Campaigns
The psychology of consumer behavior and its influence on marketing strategies
The Role of Financial Projections in Creating a Successful Business Plan
The evolution of marketing and advertising in the digital age
The ethical implications of marketing and advertising practices
The use of data analytics in marketing and advertising decision-making
The significance of branding in marketing and advertising
The role of customer engagement in successful marketing and advertising campaigns
The impact of globalization on marketing and advertising strategies
The future of artificial intelligence in marketing and advertising
The power of emotional branding in marketing and advertising
The challenges of marketing and advertising to Generation Z
The role of mobile marketing in reaching today's consumers
The rise of video marketing in the digital era
The impact of influencer marketing on consumer purchasing decisions
The effectiveness of personalized marketing in today's competitive landscape
The role of customer reviews in shaping marketing and advertising strategies
The importance of integrated marketing communications in reaching target audiences
The impact of cultural diversity on marketing and advertising campaigns
The role of content marketing in building brand awareness and loyalty
The significance of customer retention in marketing and advertising efforts
The impact of emerging technologies on marketing and advertising strategies
The challenges and opportunities of marketing and advertising in the age of information overload
The importance of understanding and adapting to consumer trends in marketing and advertising
The role of social responsibility in marketing and advertising campaigns
The significance of customer relationship management in marketing and advertising
The impact of environmental sustainability on marketing and advertising strategies
The role of neuromarketing in shaping consumer perceptions and behaviors
The challenges of marketing and advertising to different generations, such as Baby Boomers, Gen X, Millennials, and Gen Z
The significance of customer segmentation in targeted marketing and advertising efforts
The impact of visual storytelling in marketing and advertising campaigns
The role of virtual and augmented reality in shaping the future of marketing and advertising
The importance of data privacy and security in marketing and advertising practices
The role of humor and emotional appeal in effective marketing and advertising
The significance of understanding and leveraging cultural differences in global marketing and advertising campaigns
The impact of word-of-mouth marketing in the digital age
The challenges and opportunities of marketing and advertising to diverse and multicultural audiences
The role of customer experience in shaping marketing and advertising strategies
The significance of omnichannel marketing in today's interconnected consumer landscape
The impact of experiential marketing on consumer engagement and brand loyalty
The role of storytelling and narrative in effective marketing and advertising
The importance of understanding and adapting to generational differences in marketing and advertising
The significance of emotional branding in building strong connections with consumers
The impact of customer reviews and testimonials on purchasing decisions
The role of user-generated content in shaping marketing and advertising strategies
The importance of personalization in marketing and advertising efforts
The impact of artificial intelligence and machine learning on marketing and advertising
The challenges and opportunities of marketing and advertising in the age of digital disruption

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Marketing College Essays Samples For Students

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WowEssays.com paper writer service proudly presents to you a free catalog of Marketing College Essays intended to help struggling students tackle their writing challenges. In a practical sense, each Marketing College Essay sample presented here may be a guide that walks you through the important phases of the writing process and showcases how to develop an academic work that hits the mark. Besides, if you need more visionary assistance, these examples could give you a nudge toward an original Marketing College Essay topic or inspire a novice approach to a threadbare subject.

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Free Essay About Precarious Employment

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Good Example Of Business Analytics And Econometrics Essay

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When defining a business, profit maximization is generally associated as the main purpose; even though profit has an indispensible role to play in businesses, it definitely cannot become the business goal. There are many reasons against this: first of all, this goal only emphasizes on the end result that is the maximization of profits while completely overlooking the means that need to be employed to achieve the results. If a business ultimately aims to maximize its profits, it could even make use of socially undesirable means.

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Example Of GE Healthcares Essay

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Large corporations and start-ups globally have professional business websites. These websites ensure that the business is available and, accessible to its existing and potential customers all the time. Potential customers can find the products and, services offered via search engines such as Google. A well designed website will allow clients to go online and, research about the services and, products a business offers at the comfort and convenience of their home. For instance, a car repair and spare parts sale business can make good use of a well-developed website to market its products and services.

Business Research Methods Essay Examples

Business research methods.

Introduction Research methods refer to different ways research is done. Various scholars use research to identify or investigate on given topics or a new event in society. Research techniques are taught in schools and colleges to prepare students to investigate on their needs of topics, as they are prepared into the job market and doing their own investigations. In the light of this essay, questions that relate to research shall be elucidated in brief while doing research in companies.

Example Of Essay On The IKEA Company

The IKEA Company has several advantages that make it a favorite among furniture shoppers in the markets that it is operating. The first advantage is its ability to offer modern designs of furniture at a good value compared to other manufactures. Also, due to the huge sizes of its stores and a huge production team, IKEA can match its competitors on prices while undercutting them on costs by up to 30%. In the German market, for example, IKEA was successful due to their lower prices and the fact that their retailers adopted similar formula in their operations.

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Free essay about advertising the business.

- INTRODUCTION - Setting up a training business, business communication training in Saudi Arabia - Research about the business and know how to handle it in the country. This way One will get to know the gaps the business will fill considering that there are other training colleges in the country - Know the way the business operates and ensure that there are means of dealing with any problem. This way the business will be cushioned from the challenges that it might face.

Good Essay About Influence of Marketers

Influence of marketers.

Influence of Marketers In this era of technological advancement, social media has had a huge effect on consumers purchasing behavior and hence has revolutionized the way marketing is done.

Essay On Market-Oriented Company

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Going through the book “Curious reader” I have come across very interesting issues I had no or less idea about. Among the articles I come across were:

Hodgman, Ann. “No wonder they call me a bitch“ The Curious Reader. (2009)

Example of essay on scientific management.

Scientific management is a science due to the mental revolution involved in the duties of both the workmen and management in an industry (Taylor 2013). It is a science since it involves mental revolution. The workers change their mentality towards their work, employers and also the fellow employees. On the other hand, the managers change their mentality towards their employees, their fellow management team and their daily problems as the managers. This complete mental revolution is what makes scientific management a science.

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Customer centricity is the dominant component of business success. The ability to engage with customers as people is of utter importance to innovators. Consumers or customers constitute the market and guarantee any business its success. Innovators need to relate fully with their customers so as to identify and implement their needs, tastes and preferences (Mohan et al, 54).

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The people, organization and technology issues for using social media to engage with customers include reaching out the right people, obtaining the technical skills and ensuring privacy on the internet. It is possible to align Facebook page with several business processes and strategic goals to be able to create better customer relationships, improve customer interaction, allow open communication and adopt cost effective measures (Inci, 2009). It is extremely important to ensure efficiency in all of these aspects.

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Example Of Income Tax Essay

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Businesses are meant to expand in the future. However, it is important for the businesses to decide upon the strategies that will focus upon the expansion plan. The businesses can be related to any industry. However, due to globalization and increased consumer demands, the organizations are planning to expand in the abroad countries as well.

Good Virgin Atlantic Essay Example

1A The leadership of the Virgin Atlantic believes that the success of the business strategy requires them to build their foundations by focusing on business and leisure market. Also, by building foundation by focusing on driving efficiency and effectiveness of the company. They have a simple mission statement, which is to embrace the human spirit and to fly. In contrast, the British Red Cross helps people who are in crisis, irrespective who and where they are. In their effort, they form part of a global voluntary network, who responds to “conflicts, natural disasters, and individual emergencies.”

Cloud Computing Essay Samples

Cloud computing is one of the leading technologies in the corporate world today. It helps reduce the operational cost of doing business as well as makes computing more energy efficient. It also facilitates innovation and unlocks other avenues for doing business. Cloud computing is commercially viable for Turner Organic Chocolates since it utilizes existing infrastructure to upgrade efficiency of our data use.

Good Example Of Lesson in Marketing Essay

All the big companies around the world pay special attention to advertising and building brands. Brand managers are hired and they are given a special budget to advertise and maintain the brand position and value. Coca-Cola, Apple, Pepsi, Intel and Apple are the examples of the brands that pay special attention towards brand building. Brand building is about maintain one’s brand in the minds of the consumer as well as continuously deliver the high quality, and meeting all the consumer expectations that are created in the mind of the consumers through advertising, and other public-relations activities.

Example Of Essay On Enabling Strategic Value With Information Technology

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The term macroeconomic is described as a branch of economics, which deals with the relationship among aggregates components of the economy such as the gross domestic product, inflation, and the unemployment level, among others. This paper will inspect the present state of the United States macroeconomics elements and its implication to the international trade. In essence, the speech centers on macroeconomic components and mainly focuses on international trade and foreign exchange rates.

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Statistical analysis has always been a valuable tool for running any business locally or globally. Business executives have to admit that modern market challenges became extremely complex and need to be approached with scientific methods rather than plain intuition. When it comes to business, there are almost uncountable number of ways statistics may come in handy (William).

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ine is a top free app in the app store that allows users to share and watch a six-second video over Facebook, Twitter and the app itself. It was launched by the twitter group and has the vine.co domain. Its name originated from the word Vignette which means “short highly impressionable scene,” it can also mean photo filter. The application is supported by both the android and iOS platforms. The app has a detailed tutorial on how to create the short videos of up to six seconds.

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More From Forbes

Harvard business school announces 3 new application essays.

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Harvard Business School.

Harvard Business School announced a surprising departure from its single, open-ended application essay to three short essays with specific prompts. The HBS website sums up the kind of applicant the school is seeking: “We are looking for future leaders who are passionate about business, leadership, and growth.”

The prompts for the class that will begin in fall 2025 instruct applicants to address each topic in turn.

Business-Minded Essay : Please reflect on how your experiences have influenced your career choices and aspirations and the impact you will have on the businesses, organizations, and communities you plan to serve. (up to 300 words)
Leadership-Focused Essay : What experiences have shaped who you are, how you invest in others, and what kind of leader you want to become? (up to 250 words)
Growth-Oriented Essay : Curiosity can be seen in many ways. Please share an example of how you have demonstrated curiosity and how that has influenced your growth. (up to 250 words)

The prompts ask applicants to go beyond simply asserting their allegiance to the ideals of business, leadership and growth. Each of the three questions asks for evidence: “experiences,” “experiences” and “an example,” respectively.

The prompts do not expect a straightforward list of what happened in the past. Rather, they encourage reflection on how these experiences affected present realities and future goals.

Applicants are asked to reflect on past, present and future as an ongoing process of becoming who they are now and who they wish to become. Even the “Business-Minded Essay” is about past choices and future impact; it also assumes you “plan to serve.” The “Leadership-Focused Essay” does not ask applicants to recite a list of titles, but to discuss who they are and how they relate to others; not what title they aspire to, but “what kind of leader you wish to become.”

Perhaps the most surprising essay prompt is No. 3, which asks about curiosity. It opens the door for applicants to discuss a more personal aspect of their candidacies. The prompt asks not about end result, but about the process of change. Once again, the emphasis is on “growth.”

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In short, the prompts ask about person and process.

How The 3 New Prompts Differ From Last Year’s Single Question

This year’s prompts give applicants more direction than the previous open-ended instruction, which was: “As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?”

Applicants may find it easier to follow these more detailed instructions and to stay on topic. They no longer need to face an open question and a blank page.

Another aid is the shorter word limit. The essay on being business-minded has a limit of 300 words, and the essays on leadership and growth through curiosity are limited to 250 words each.

A third difference is the specific inquiry about business. Last year’s prompt allowed candidates to choose anything they thought would be important for HBS to consider. Some applicants struggled to decide whether to focus on business or something beyond work. While the “Business-Minded Essay” is still personal, it does ask applicants to reflect on their careers.

One might also speculate that the new, more directive prompts makes it easier for the admissions committee to compare essays across applications, while still leaving room for considerable variation in how applicants choose to address the essay prompts.

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For a marketing essay of this nature ten sources will suffice. Once the marketing thesis is written, the next logical step is to not only brainstorm but to write down an outline with notes for each section as a logical means of proving the thesis. Obviously an outline for marketing would first have information on expert framework, and then how ...
Marketing Essay Examples
Essays On Marketing Maybe you're looking for a career in it or simply are interested in the power behind marketing. Either way, it's an excellent topic for multiple essay topics. Marketing is what business uses to gain the attention of their potential customer. They use it to entice what users are looking to get and how their products or services can fulfill those needs.
From Ideas to Impact: How to Write a Marketing Essay
For example, if you are writing a marketing essay for a teacher, you should use a more formal and academic tone. You could make it more casual and interesting for a wider audience. 2. Thorough Research is Key. Effective marketing essays are built on a foundation of thorough research. Dive into primary and secondary sources to gather relevant ...
100+ Marketing Essay Topics and Ideas
Choosing the Right Marketing Essay Topic: A Mini Guide. Exciting Marketing Essay Topics to Consider. Understanding Consumer Behavior. Digital Marketing Strategies. Branding and Brand Management. Ethical Considerations in Marketing. Innovation in Marketing. Global Marketing. Content Marketing.
How to Write A Marketing Essay: Full Guide
Tips for Writing a Marketing Essay. When writing your marketing essay, remember the following tips: Understand Your Audience: Keep in mind who will be reading your essay. Use language and examples that your audience will understand. Maintain Clarity and Consistency: Your essay should be clear, and your arguments should be consistent throughout ...
Essays about Product Marketing: Topics, Examples, & Tips
357 samples. Product marketing is the process of taking a product and launching it into a market. This process takes place in the beginning of a product's life cycle. Product marketers have to understand the product and the customers that it will reach. Introduction of a new product consists of five steps. The first step is discovery, where ...
How to Write a Marketing Essay with Ease
General rule of a thumb is this: start with at least 3 sources and add one for each page after the first one. Also, consider the quality of the sources. Although marketing as a discipline is less conservative than, for example, psychology or physics, you still have to maintain certain standards.
Marketing Essays: Examples, Topics, & Outlines
Email marketing is in three primary forms stated to be the following: (1) direct mail; (2) sending a print newsletter; (3) placing advertisements in subscription magazines and newspapers. (rownlow, 2012) It is reported that email marketing's popularity is because: (1) sending email…. Works Cited Read More.
Marketing Essay Example
Marketing Essay Example Executive Summary. Marketing entails activities such as product design, strategies, pricing, and advertising, among others. Most of these aspects contribute to the success of marketing. The current paper is a marketing report of the Perfetto Juice Company. This company is based in the UK and operates in more than 15 ...
Marketing Mix, Essay Example
Marketing Mix, Essay Example. HIRE A WRITER! You are free to use it as an inspiration or a source for your own work. Marketing decisions made by a company when shaping a suitable proposition for the potential customer can be organized into four major groups. These are Product, Price, Place and Promotion. The actual meaning of those four is ...
Essay on Marketing: Top 9 Essays on Marketing
Essay on'Marketing'. Find paragraphs, long and short term papers on 'Marketing' especially written for school and college students. Essay on Marketing . ... Food example, The Food Corporation of India undertakes this activity in case of grains, rice, sugar, etc. 2. Dispersion - In a marketing process, dispersion is that business ...
Essays on Marketing and Advertising
Provide real-life examples: Use relevant examples from the industry to illustrate your points and make your essay more engaging and persuasive. Be critical and objective: Evaluate different marketing and advertising strategies objectively, considering their strengths and weaknesses.
Marketing Essays
Example essay. Last modified: 23rd Sep 2021. A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing....
Marketing College Essay Examples That Really Inspire
WowEssays.com paper writer service proudly presents to you a free catalog of Marketing College Essays intended to help struggling students tackle their writing challenges. In a practical sense, each Marketing College Essay sample presented here may be a guide that walks you through the important phases of the writing process and showcases how to develop an academic work that hits the mark.
Harvard Business School Announces 3 New Application Essays
The essay on being business-minded has a limit of 300 words, and the essays on leadership and growth through curiosity are limited to 250 words each. A third difference is the specific inquiry ...

Essay on Marketing

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