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Car Dealership Business Plan: Complete Guide

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  • January 11, 2023

auto dealer business plan pdf

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your car dealership, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your car dealership business plan. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors may lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire business plan below.

Why do you need a business plan for your car dealership?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or a private grant

How to write an executive summary for your car dealership?

Provide a precise and high-level summary of every section that you have included in the business plan. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately. Also make sure that the executive summary doesn’t exceed 2 pages.

The executive summary usually consists of the 5 main paragraphs:

  • Business overview : introduce your car dealership: what is your business model (franchise vs. independent business ; new vs. used car dealership), how many cars will you have in inventory? Are you partnering with any car manufacturer(s)? Where would your store be located? Etc.
  • Market overview : briefly analyze the car dealership industry in your area ( market size and growth), your competitors and target customers: average income of your target audience , demographic distribution, customer preferences etc.
  • Management & people : introduce the management team and their industry experience. Mention your business partner(s), if any. Also give here an overview of the different teams, roles and their reporting lines
  • Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? Also include here a small chart with your key financials (revenue, net profit )
  • Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last? How will you spend the money?

auto dealer business plan pdf

Car Dealership Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Business Overview

In the business overview section of your car dealership business plan, you should expand on what your company sells, to whom, and how it is structured. A few examples of questions you must answer here are:

  • The history behind the project: why did you choose to open a car dealership today?
  • Your business model : Are you franchising or is this an independent store? Are you selling new or used vehicles?
  • Products & services : What vehicles / brands do you plan to sell? Are you planning to add any additional services (e.g. car repair & checkups, etc.)
  • What is the legal structure of your company? Who are the directors / shareholders?

a) History of the Project

Briefly explain how did you come up with the plan to start a car dealership business. What motivated you to get into this business venture? 

Also try to demonstrate to investors your interest and passion for the car industry and car dealership in general.

For example, you might have worked in a car dealership and/or at a car manufacturer sales department in the past, and found immense growth potential for this type of business in your area.

auto dealer business plan pdf

b) Business Model

Explain in this section what business model you chose for your car dealership. Here are a few questions you must answer:

  • Will you start an independent dealership, franchise model, chain store, etc.?
  • Will you open a brand-specific dealership?
  • Would your car dealership deal in new cars, used cars, or both?
  • Do you plan to open an online dealership?
  • Would you offer service and repairs in your car dealership?

c) Products & Services

Now that we have briefly introduced what your business model is, you must explain in detail what exactly you intend to sell. There are 2 things here:

  • Products (cars): what vehicles and brands do you intend to sell? Why did you choose these vehicles / brands?
  • Services : if you offer additional services (e.g. car repairs, checkups), explain what they are

In addition to the products and services , you should also include a list of prices for each. Of course, this doesn’t need to be exact. Car prices fluctuate based on various factors. Yet, you must be able to provide a range of prices for each category (e.g. sedan, luxury cars, vans, etc.).

If you specialize in a specific brand, you can provide a list of prices per model in appendix as well.

The prices are important as they will allow investors to tie your product offering with your financial projections later on.

auto dealer business plan pdf

d) Legal Structure

Explain the legal structure of your nursing home in this section. Are you starting a corporation, a limited liability company, or a partnership? Who are the investors? How much equity do they actually own? Is there a board of directors? Do they have prior industry experience?

3. Car Dealership Market Overview

A complete understanding of the car dealership industry is important for the success of your business.

Therefore, you must cover here 3 important areas:

  • Status quo : how big is the car dealership industry in your area? How fast is the market growing? What are the trends fuelling this growth (or decline)?
  • Competition overview : how many car dealership competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
  • Customer analysis : what are your target customers? What are their customer preferences?

a) Status quo

When looking at the car dealership industry, try to start at the national level (US) and narrow it down to your service area (a city for example). You should answer 2 important questions here:

How big is the car dealership industry in your area?

How fast is the car dealership industry growing in your area, how big is the car dealership industry in the us.

The auto parts and car dealership industry in the US is huge: it was worth $1.18 trillion in 2021 as per the National Automobile Dealers Association . As per the same report, there were 16,676 light vehicles car dealerships in the US in 2021 which generate an average revenue of $71 million.

auto dealer business plan pdf

Sales are divided between new (52%) and used vehicles (37%) as well as services and parts (11%).

auto dealer business plan pdf

After the US, assess the size of the car wash industry in your city or area. Focus on the zone where you plan to offer your services.

Naturally, you might not be able to get the data for your specific city or region. Instead, you can estimate the size of your market, for more information on how to do it, read our article on how to estimate TAM, SAM and SOM for your startup .

Luckily, NADA publishes statistics per state so you can narrow it down easily. For your city instead, you will need to do work out some estimates. To give you an example, let’s assume you plan to operate in an area where there are already 30 car dealership businesses (in a 25 miles radius for example).

Assuming our business is based in Connecticut, we can use the state’s average annual turnover of $49,661 : we can reasonably assume that the car dealership industry is worth $1.5 million in your area . In other words, there are over 35,100 light vehicles (new and used) being sold in your area each year (assuming the average retail price of $43,000).

Now that we know your area’s market size, let’s look at growth instead.

Fortunately, you can use NADA’s number again as they publish annual reports. Just use your state’s market size growth, and explain the growth (or decline). This can be due to average car prices, or volume.

auto dealer business plan pdf

b) Competition overview

You should discuss both your direct and indirect competition in your business plan. Other car dealerships in the region will be your immediate competitors. Internet auctions, individual dealers, etc., will be your indirect competitors. 

In this section, you should also discuss the essential components of the business models of your main competitors. Your research should be focused on their clientele, the kinds of cars they offer, and their strengths and weaknesses .

A thorough competitive analysis is crucial as it may allow you to discover and address a customer need or preference that none of your rivals is addressing today.

Here are some of the questions that you must answer in this section:

  • How many competitors are there in the area where you want to open your car dealership?
  • Are they franchises or independent stores?
  • Do they partner with specific car manufacturers?
  • What type of cars do they offer (luxury, economy, used, new, etc.)?
  • What is the average price range of the cars they sell?
  • How many employees do they have?
  • Do they offer services and repairs?
  • Do your competitors offer buyback on the cars sold by them previously to the client?
  • What type of offers and discounts do they offer to attract customers?
  • How many cars / vehicles do they sell on average per month?

auto dealer business plan pdf

c) Customer analysis

Now that we have a good idea of the car dealership industry in your area as well as competition, now is time to focus on your target audience: customers.

Knowing your customer is extremely important before you get into any business. This is all the more relevant for car dealership where customer preferences and tastes are very different.

For example, if you are planning to get into a luxury car dealership business, you should look into:

  • The estimated population of high-income people in your area
  • Types of luxury cars that are in demand (hatchback, sedan, SUV, etc.)
  • Shopping preference of your target customers (online or offline)
  • How frequently do they buy (or exchange) new cars?
  • Is their buying decision influenced by offers or discounts?
  • What features do your target customers want in their new luxury cars?
  • What type of additional services do they expect from their dealers?

4. Sales & Marketing Strategy

This is the section of your business plan where you outline your customer acquisition strategy. Try to answer the following questions:

  • What are the different marketing strategies you will use?
  • What are your Unique Selling Points (USPs)? In other words, how do you differentiate from your competitors?
  • How do you intend to track the success of your marketing strategy ?
  • What is your CAC or customer acquisition cost?
  • What is your marketing budget?

What marketing channels do car dealerships use?

A few marketing channels that car dealership businesses typically use are:

  • Signage, billboards
  • PPC ads, Facebook ads, etc.
  • Print media
  • Loyalty programs
  • Online local listing (Google Business)
  • Content marketing (share content like vehicle maintenance tips, safe driving tips, etc.) on platforms like blogs, social media, etc.
  • Word of mouth, recommendations

You must have a fair and nearly accurate estimate of your marketing budget. Therefore, make sure to budget for marketing accordingly in your financial projections.

auto dealer business plan pdf

What are your Unique Selling Propositions (USPs)?

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

  • Products: you may be the exclusive distributor or a car make in your area for example
  • Services : you may offer repairs and regular checkups for your customers
  • Location : you store is closer to a busy road and/or to where your customers live

Your USPs will depend on your business model, competitor analysis, and target audience. Whatever your USPs are, it should appeal to your potential customers and attract them.

5. Management & People

You must address 2 things here:

  • The management team and their experience/track record
  • The organizational structure: the different team members and who reports to whom

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your car dealership.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

Organization Structure

Even if you haven’t already hired a VP of sales, sales managers, support staff and any other relevant staff members, you must provide a chart of the organizational structure outlining the different teams, roles and their reporting lines.

auto dealer business plan pdf

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your car dealership is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to start a new car dealership, or purchase new inventory, expand your store, etc.)
  • The 5-year financial projections

a) Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a car dealership, startup costs are all the expenses you incur before you open your shop and starting making sales. These expenses typically are:

  • The lease deposit for the commercial space you rent (if you don’t buy it)
  • The design and renovation of the existing facilities
  • The inventory costs (the initial stock of vehicles you must buy to sell them at opening)

For example, let’s assume you want to buy 30 light vehicles as a start for inventory, and you take on a loan where you need to put down 15% upfront. Now, assuming these vehicles each cost $50,000 on average, this means you must put down $300,000 yourself. This comes in addition with any other startup cost mentioned above (lease deposit, renovation costs, etc.).

c) 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your business plan for your car dealership .

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 20%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of vehicles you sell over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

auto dealer business plan pdf

7. Funding Ask

This is the last section of the business plan of your car dealership. Now that we have explained what type of vehicles your company sells to whom and at what price, but also what’s your marketing strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment to acquire the cost for the inventory (the vehicles)? Or will it cover mostly the cost of buying the land and building the store?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our car dealership financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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BusinessDojo

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Here is a free business plan sample for a car dealership business.

car dealership profitability

Have you been toying with the idea of opening a car dealership but feel overwhelmed by the thought of planning it out?

Look no further, as we're about to guide you through a comprehensive business plan tailored for the automotive sales industry.

As any seasoned entrepreneur will tell you, a robust business plan is crucial to navigating the road to success. It serves as a roadmap, helping you to establish clear objectives, strategies, and financial projections for your venture.

To shift your planning into high gear without any detours, you can utilize our car dealership business plan template. And if you need an expert pit stop, our team is on standby to review and fine-tune your plan at no cost.

business plan auto body shop

How to draft a great business plan for your car dealership business?

A good business plan for a car dealership must be tailored to the unique aspects of automotive sales and service.

To start, a comprehensive market overview is crucial. This should include current industry statistics and emerging trends, as illustrated in our car dealership business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as families, luxury buyers, or commercial enterprises) and your dealership's unique value proposition (such as specializing in electric vehicles, offering exceptional after-sales service, or providing a wide range of financing options).

Market analysis is a key component. This requires a thorough understanding of local competitors, automotive industry trends, and consumer buying habits.

For a car dealership, it's important to detail the range of vehicles and services you plan to offer. Describe your inventory - new cars, used cars, commercial vehicles - and how these cater to the preferences and needs of your target customers.

The operational plan is critical. It should outline the location of your dealership, the showroom layout, vehicle procurement strategies, and the sales process.

As a car dealership, you must emphasize the quality of your vehicles, customer service excellence, and adherence to automotive industry standards and regulations.

Address your marketing and sales strategy next. How will you draw in and keep customers? Consider advertising tactics, customer loyalty programs, and cross-selling opportunities (such as selling car accessories or offering maintenance packages).

Implementing digital strategies, like maintaining an updated website and active social media profiles, is also vital in the modern marketplace.

The financial plan is another crucial element. This includes the initial investment, sales projections, operational expenses, and the point at which you will break even.

In a car dealership, understanding the profit margins for different types of vehicles and services is essential, so meticulous planning and a firm grasp of your financials are necessary. For assistance, refer to our financial forecast for a car dealership .

Compared to other business plans, a car dealership's plan must pay special attention to inventory management, manufacturer relationships, compliance with automotive regulations, and the cyclical nature of car sales.

A well-crafted business plan will not only help you clarify your strategies and vision but also attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear understanding of the day-to-day operations of a car dealership.

By presenting a detailed and substantiated plan, you show your credibility and dedication to the success of your dealership.

To achieve these goals while saving time, you can complete our car dealership business plan template .

business plan car dealership business

A free example of business plan for a car dealership business

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a car dealership .

Here, we will follow the same structure as in our business plan template.

business plan car dealership business

Market Opportunity

Market data and figures.

The automotive retail industry is a significant component of the global economy.

As of recent data, the global automotive dealership market is valued at several hundred billion dollars, with projections indicating steady growth. This is fueled by increasing vehicle sales, both new and pre-owned, and the expansion of automotive services.

In the United States alone, there are over 18,000 franchised car dealerships, generating a combined annual revenue of over 1 trillion dollars. This underscores the critical role car dealerships play in the American economy and the automotive industry at large.

These figures highlight the robust nature of the car dealership market and its substantial contribution to economic activity.

The automotive industry is witnessing several key trends that are shaping the future of car dealerships.

Electric vehicles (EVs) are gaining momentum, with more consumers seeking environmentally friendly transportation options. This shift is driving dealerships to diversify their inventory to include a range of EVs and hybrids.

Connectivity and autonomous driving technologies are advancing, leading to an increased demand for vehicles equipped with the latest tech features.

Online car buying platforms are transforming the traditional car purchasing experience, offering more convenience and transparency to consumers. This trend is compelling dealerships to enhance their digital presence and offer virtual showrooms and online financing options.

Subscription services and flexible ownership models are also emerging, providing alternatives to traditional car ownership and leasing.

Amidst these trends, consumer expectations for exceptional service and personalized experiences remain high, pushing dealerships to prioritize customer satisfaction and loyalty programs.

These trends are indicative of the dynamic nature of the car dealership industry and the need for businesses to adapt to the evolving preferences of modern consumers.

Success Factors

Several factors contribute to the success of a car dealership.

First and foremost, a diverse and high-quality vehicle inventory that meets consumer demands is essential. Dealerships that offer a wide range of models, including the latest releases and certified pre-owned vehicles, are more likely to attract a broad customer base.

Innovative marketing strategies and a strong online presence are also critical in a digital age where many consumers begin their car buying journey online.

The location of the dealership plays a significant role in its visibility and accessibility to potential customers.

Exceptional customer service, from the initial inquiry to post-sale support, is vital for building trust and encouraging repeat business.

Lastly, efficient operations management, competitive pricing, and the ability to adapt to industry trends, such as the rise of electric vehicles and digital sales platforms, are key to a dealership's long-term viability and profitability.

The Project

Project presentation.

Our car dealership project is designed to cater to the evolving needs of modern consumers who are seeking reliable, eco-friendly, and technologically advanced vehicles. Strategically located in an area with high vehicular traffic and easy accessibility, our dealership will offer a diverse range of vehicles, including electric and hybrid models, family cars, and luxury vehicles, all from reputable manufacturers.

We will prioritize exceptional customer service, a transparent buying process, and a comprehensive after-sales support system to ensure a seamless and satisfying ownership experience.

Our dealership is set to become a trusted destination for car buyers who value sustainability, innovation, and quality in their automotive choices, thereby contributing to a greener and more technologically connected community.

Value Proposition

The value proposition of our car dealership is centered on providing a diverse selection of high-quality vehicles that cater to the environmental consciousness and lifestyle needs of our customers.

Our commitment to sustainability, customer satisfaction, and technological innovation positions us as a forward-thinking dealership that not only sells cars but also contributes to a cleaner environment and enhances the driving experience with the latest automotive advancements.

We are dedicated to fostering long-term relationships with our customers by offering a trustworthy, informative, and hassle-free car buying journey, and aim to educate our customers about the benefits of eco-friendly and smart vehicle choices.

Our dealership is determined to be a cornerstone in the community, offering a sustainable and advanced automotive solution that aligns with the values and aspirations of our customers.

Project Owner

The project owner is an automotive industry professional with a passion for cars and a deep understanding of the modern consumer's expectations.

With a background in automotive sales and a keen interest in environmental sustainability, he is driven to establish a car dealership that stands out for its commitment to offering eco-friendly and technologically advanced vehicles.

With a vision of innovation and customer-centric service, he is dedicated to providing a selection of cars that not only meet the practical demands of daily life but also contribute to the reduction of carbon footprints and the promotion of green technology.

His dedication to excellence and his enthusiasm for the automotive industry make him the driving force behind this project, aiming to revolutionize the car buying experience and support the community's transition to more sustainable transportation options.

The Market Study

Market segments.

The market segments for this car dealership are divided into several categories.

First, there are individuals looking for reliable and affordable transportation, who prioritize functionality and value in their vehicle purchases.

Next, there are car enthusiasts and luxury buyers who seek the latest models, high performance, or premium features in their vehicles.

The market also includes families in need of spacious and safe vehicles for daily commuting and long-distance travel.

Finally, businesses and professionals requiring fleet vehicles or company cars form another significant segment, emphasizing durability and cost-effectiveness.

SWOT Analysis

A SWOT analysis of this car dealership project reveals several aspects.

Strengths include a wide selection of vehicles, strong relationships with manufacturers, a knowledgeable sales team, and a reputation for excellent customer service.

Weaknesses could include the high costs associated with maintaining an extensive inventory and the challenge of adapting to rapidly changing automotive technology.

Opportunities lie in the growing demand for electric and hybrid vehicles, the potential to offer competitive financing options, and the ability to expand services such as maintenance and repairs.

Finally, threats could include economic downturns affecting consumer spending, increased competition from other dealerships and online car sellers, and regulatory changes impacting the automotive industry.

Competitor Analysis

Competitor analysis in the car dealership sector reveals a diverse and competitive landscape.

Among direct competitors are other local dealerships, national chains, and online platforms that offer vehicle sales and leasing options.

These players compete on price, vehicle selection, financing options, and customer service quality.

Potential competitive advantages include exclusive dealership agreements with manufacturers, a strong online presence, exceptional after-sales support, and a loyal customer base.

Understanding competitors' strengths and weaknesses is crucial for carving out a unique position in the market and ensuring customer loyalty.

Competitive Advantages

Our car dealership stands out due to our commitment to providing a diverse range of high-quality vehicles that cater to various customer needs and preferences.

We offer competitive pricing, flexible financing options, and a customer-centric approach that ensures a seamless buying experience.

Additionally, our after-sales services, including maintenance, repairs, and parts, help us maintain strong relationships with our customers, fostering trust and repeat business.

We pride ourselves on our knowledgeable staff who are passionate about cars and dedicated to helping customers find the perfect vehicle for their lifestyle and budget.

You can also read our articles about: - how to start a car dealership business: a complete guide - the customer segments of a car dealership business - the competition study for a car dealership business

The Strategy

Development plan.

Our three-year development plan for the car dealership is designed to establish us as a leader in the automotive sales industry.

In the first year, we will concentrate on building a robust inventory of quality vehicles and creating a strong local presence through exceptional customer service and community engagement.

The second year will focus on expanding our reach by establishing additional showrooms in key locations and enhancing our online sales platform to cater to a wider audience.

By the third year, we aim to diversify our offerings to include electric and hybrid vehicles, as well as providing financial services such as leasing and car loans. We will also seek strategic partnerships with automotive service providers to offer a comprehensive customer experience.

Throughout this period, we will remain dedicated to customer satisfaction, transparency in transactions, and staying ahead of industry trends to serve our clients better and secure our market position.

Business Model Canvas

The Business Model Canvas for our car dealership focuses on a diverse customer segment that includes first-time buyers, families, professionals, and car enthusiasts.

Our value proposition is centered around providing a wide range of high-quality vehicles, competitive pricing, and a superior customer buying experience.

We will facilitate sales through our physical dealership locations and a user-friendly online platform, utilizing key resources such as our knowledgeable sales team and our partnerships with reputable car manufacturers.

Key activities include vehicle procurement, sales consultations, and after-sales support.

Our revenue streams will be generated from vehicle sales, financing options, and after-sales services, while our costs will be primarily associated with inventory acquisition, facility maintenance, and marketing initiatives.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on brand recognition and customer loyalty.

We plan to engage potential customers by showcasing the reliability and variety of our vehicle inventory. We will host test drive events, participate in local and regional auto shows, and maintain an active online presence with virtual tours and detailed vehicle information.

We will also establish partnerships with local businesses and organizations to expand our network and referral base.

Utilizing social media, targeted advertising, and influencer partnerships, we aim to reach a wider audience and establish our dealership as a trusted name in the automotive industry.

Risk Policy

The risk policy for our car dealership is focused on mitigating risks associated with inventory management, market fluctuations, and customer satisfaction.

We will implement a dynamic inventory management system to align with market demand and avoid overstocking. We will also keep abreast of industry trends to adapt to changes in consumer preferences, particularly with the shift towards sustainable vehicles.

To ensure customer satisfaction, we will provide comprehensive training to our staff and implement a feedback system to promptly address any concerns.

Additionally, we will maintain a conservative financial strategy to safeguard against economic downturns and have comprehensive insurance policies to cover potential liabilities.

Why Our Project is Viable

We are committed to launching a car dealership that meets the evolving needs of modern consumers.

With a focus on quality, customer service, and adaptability to market trends, we are poised to carve out a significant share in the competitive automotive market.

We are enthusiastic about the opportunity to serve our community and look forward to the growth and success of our dealership.

Open to strategic adjustments and innovation, we are confident in the viability and future prosperity of our car dealership.

You can also read our articles about: - the Business Model Canvas of a car dealership business - the marketing strategy for a car dealership business

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a car dealership and our financial plan for a car dealership .

Initial expenses for our car dealership include acquiring a suitable showroom location, purchasing an initial inventory of vehicles, obtaining the necessary licenses and insurance, investing in high-quality maintenance equipment, and developing a robust IT system for inventory and sales management. Additionally, we will incur costs related to branding, creating an online presence, and launching targeted marketing campaigns to attract potential customers.

Our revenue assumptions are based on a comprehensive analysis of the local market demand for vehicles, taking into account factors such as population growth, economic trends, and consumer preferences for specific car models and features.

We anticipate a steady increase in vehicle sales, starting with a conservative approach and expanding as our dealership gains recognition and trust within the community.

The projected income statement outlines expected revenues from vehicle sales and services, cost of goods sold (purchase price of inventory, parts, and supplies), and operating expenses (facility lease, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term profitability of our car dealership.

The projected balance sheet reflects assets specific to our business, such as vehicle inventory, showroom fixtures, and liabilities including loans and anticipated operational expenses.

It provides a snapshot of the overall financial health of our car dealership at the end of each accounting period.

Our projected cash flow statement details the inflows and outflows of cash, enabling us to predict our financial needs at any given time. This will assist us in managing our finances effectively and preventing cash flow issues.

The projected financing plan identifies the specific sources of funding we intend to utilize to cover our startup and operational expenses.

The working capital requirement for our car dealership will be meticulously managed to ensure we have the necessary funds to support daily operations, including vehicle procurement, inventory management, and employee wages.

The break-even point for our dealership is the level of sales required to cover all our costs, including initial investments, and to begin generating a profit.

It will signal the point at which our business becomes financially sustainable.

Performance indicators we will monitor include the gross profit margin on vehicle sales, the inventory turnover rate to evaluate the efficiency of our stock management, and the return on investment to gauge the profitability of the capital invested in our dealership.

These metrics will aid us in assessing the financial performance and overall success of our car dealership.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a car dealership business .

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Used Car Dealership Business Plan Template

Written by Dave Lavinsky

Used Car Dealership Business Plan

You’ve come to the right place to create your Used Car Dealership business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Used Car Dealerships.

Below is a template to help you create each section of your Used Car Dealership business plan.

Executive Summary

Business overview.

Reliable Motors is a used car dealership located in Portland, Oregon. We specialize in offering a wide selection of high-quality used vehicles to customers in our local area. With a focus on exceptional customer service and competitive pricing, we aim to become the preferred choice for individuals looking to purchase reliable pre-owned vehicles.

Reliable Motors is run by Otto Masterson. Otto has 12 years of experience in vehicle sales and dealership operations. His customer-centric approach, and strong understanding of the local market will ensure that our firm is successful.

Product Offering

Reliable Motors offers a diverse inventory of used cars, trucks, SUVs, and vans from various makes and models. Our selection includes vehicles that are carefully inspected, tested, and certified to meet our stringent quality standards. We also provide vehicle history reports and offer extended warranties for added peace of mind. Our knowledgeable sales team is committed to assisting customers in finding the right vehicle that suits their needs and budget.

Customer Focus

Our primary target market includes individuals and families in Portland, Oregon who are looking to purchase a reliable used vehicle. We will cater to customers with various budgets, offering a range of price points to accommodate different financial situations. Additionally, we will also establish partnerships with local businesses, such as car rental companies and auto repair shops, to provide them with fleet vehicles and maintenance services.

Management Team

Reliable Motors’ most valuable asset is the expertise and experience of its founder, Otto Masterson. Otto has been in automotive sales for the past 20 years. Throughout his career, he has developed a strong base of repeat customers, many of whom have stated that they will buy their next car from Reliable Motors once the company is established and running. Otto’s customer-centric approach, and strong understanding of the local market will ensure that our firm is successful.

Success Factors

Reliable Motors will achieve success by offering the following competitive advantages:

  • Quality Inventory: We will ensure our inventory consists of well-maintained and reliable used vehicles that meet our strict quality standards.
  • Competitive Pricing: We will offer competitive prices to attract customers and provide value for their money. Our pricing strategy will consider market trends, vehicle condition, and fair market value.
  • Exceptional Customer Service: We will prioritize customer satisfaction by providing a personalized and hassle-free buying experience. Our knowledgeable and friendly sales team will assist customers in finding the right vehicle that meets their needs and budget.
  • Transparent Processes: We will establish trust by providing accurate vehicle information, pricing details, and facilitating open communication.
  • Strong Industry Partnerships: We will collaborate with reputable suppliers, finance institutions, and service providers to enhance our offerings and provide additional benefits to customers.

Financial Highlights

Reliable Motors is seeking $1,000,000 in funding to establish and grow the business. The funds will be allocated as follows:

  • Inventory acquisition: $800,000
  • Renovation and setup of the dealership facility: $100,000
  • Marketing and advertising expenses: $50,000
  • Working capital: $50,000

The projected financials indicate steady revenue growth and profitability within the first three years of operation

Company Overview

Who is reliable motors.

  Reliable Motors is run by Otto Masterson, a 12 year veteran in vehicle sales and dealership operations. After working for several dealerships around town, he surveyed his most loyal customers to see if they would be willing to switch to his new dealership once it is established. Most of his customers responded enthusiastically, which motivated Otto to finally launch his business.

Reliable Motors History

Once he canvassed his loyal customer base and located a potential location, Otto Masterson incorporated Reliable Motors as an S-Corporation in April 2023.

The business is currently being run out of Otto’s home office, but once the purchase of the dealership location is finalized, all operations will be run from there.

Since incorporation, Reliable Motors has achieved the following milestones:

  • Found a location and made an offer of purchase
  • Developed the company’s name, logo, and website
  • Hired an architect to design the lot, the service area, and the office building
  • Determined equipment and fixture requirements
  • Began recruiting key employees

Reliable Motors Services

Reliable Motors will provide the following services to its customers:

  • Vehicle Sales: offer an inventory of used cars, trucks, SUVs, and vans, catering to various customer preferences and budgets.
  • Financing Assistance: assistance with financing options through partnerships with local banks and financial institutions.
  • Trade-ins: Customers will have the option to trade in their current vehicles, allowing them to apply the value toward their purchase at Reliable Motors.

Industry Analysis

The used car industry is experiencing steady growth, driven by factors such as rising new car prices, improved vehicle reliability, and a growing preference for cost-effective transportation options.

The used car industry is expected to grow over the next several years. According to a recent report by IBISWorld, the used car dealerships industry is expected to grow at a CAGR of 1.2% from now until 2028. This growth is due to increasing environmental consciousness, which has caused many consumers to avoid purchasing new automobiles. This increase in demand and industry growth ensures that Reliable Motors will achieve success.

This industry presents a significant opportunity for Reliable Motors to cater to customers seeking quality used cars at competitive prices.

Customer Analysis

Demographic profile of target market.

Reliable Motors primarily targets individuals in the Portland area who are in the market for a reliable and affordable pre-owned vehicle. By understanding our customers’ needs and providing a personalized buying experience, we aim to build long-lasting customer relationships.

Customer Segmentation

Reliable Motors will primarily target the following customer profiles:

  • First-time car buyers
  • Professionals
  • Individuals

Competitive Analysis

Direct and indirect competitors.

Reliable Motors faces competition from both direct and indirect competitors in the used car dealership industry. Direct competitors include other local dealerships offering similar vehicle options. Indirect competitors include online marketplaces and private sellers.

AutoWheels is a used car dealership that carries a large variety of used cars, trucks, SUVs, and vans. Their line of car brands include Chevrolet, Dodge, Ford, Jeep, and Toyota. AutoWheels’ focus is offering clean, newer model used cars with affordable monthly payments. The dealership offers flexible financing approval for buyers with any credit score or financial situation.

AutoWheels partners with Portland Precision Auto Care for its automotive maintenance and repair needs. This partnership enables AutoWheels to offer services that include Car and Truck care, Electronic Services, Electrical Services, General Services, Heating and Cooling Services, Engine & Transmission, Miscellaneous Services, Transmission Services, Undercar Services, and Brakes.

James Rivers Automotive Outlet

Located in Portland’s Sellwood-Moreland neighborhood, James Rivers Automotive Outlet is a member of the James Rivers Family-Owned and Operated group of dealers in Portland. The dealership carries a large inventory of new, certified pre-owned, and pre-owned line of cars, trucks, SUVs, and vans. Their line of vehicles are in all price ranges and body types. James Rivers Automotive Outlet also offers trade-in evaluations at their other franchised stores – James Rivers Honda, Acura, and Toyota. The dealership also offers affordable financing options.

Eastside Used Cars

Established in 2011, Eastside Used Cars is a family-owned used car dealership. The dealership is fully internet based and all sales are by appointment only, in one of two locations: Sandy and Gresham. The dealership claims to have the best prices in the market, offering wholesale prices to the public. Customers may also expect to receive top dollar for their trade-ins.

The dealership currently offers an inventory of 175 vehicles, ranging in price from $6,990 to $60,800. It offers a variety of finance options for consumers with all levels of credit, but outside financing is welcomed.

Competitive Advantage

Reliable Motors holds the following advantages over the competition:

  • Rigorous Vehicle Inspection : Each vehicle in our inventory undergoes a thorough inspection to ensure its mechanical and cosmetic condition, providing customers with peace of mind.
  • Customer-Centric Approach : We prioritize customer satisfaction by offering personalized assistance, transparent pricing, and a hassle-free buying experience.
  • Extensive Inventory : Our diverse inventory caters to various customer preferences and budgets, ensuring a wide range of options to choose from.

Marketing Plan

Brand & value proposition.

Reliable Motors will offer a unique value proposition to its clientele:

  • Client-focused automotive sales, where the customer is treated fairly, with transparent pricing and a variety of financing options
  • Service built on long-term relationships
  • Top-quality automotive repair and maintenance, at competitive prices

Promotions Strategy

The promotions strategy for Reliable Motors is as follows:

Reliable Motors understands that the best promotion comes from satisfied customers. The Company will encourage its customers to refer other businesses by providing economic or financial incentives for every new customer produced. This strategy will increase in effectiveness after the business has already been established.

Social Media

Reliable Motors will invest heavily in a social media advertising campaign. The company will create social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO Marketing

Reliable Motors will invest heavily in developing a professional website that showcases current inventory, and provides valuation tools for potential trade-ins. It will also invest heavily in SEO so that the firm’s website will appear at the top of search engine results.

Operations Plan

The following will be the operations plan for Reliable Motors. Operation Functions:

  • Otto Masterson is the Owner of Reliable Motors. In addition to providing inventory management and sales, he will also manage the general operations of the business.
  • Otto Masterson is joined by a full-time administrative assistant, Mandy Bobo, who will take charge of the administrative tasks for the company. She will also be available to answer incoming calls and make service appointments.
  • As the company builds its customer base, Otto will hire more sales professionals to grow our business further.

Milestones:

Reliable Motors will have the following milestones completed in the next six months.

  • 6/2023 Finalize location purchase
  • 7/2023 Design and build out Reliable Motors
  • 8/2023 Hire and train initial staff
  • 9/2023 Kickoff of promotional campaign
  • 10/2023 Launch Reliable Motors
  • 11/2023 Reach break-even

Reliable Motors’s most valuable asset is the expertise and experience of its founder, Otto Masterson. Otto has been in automotive sales for the past 20 years. Throughout his career, he has developed a loyal customer base, many of whom have stated that they will switch to Reliable Motors when it comes time to purchase a new vehicle. Otto’s customer-centric approach, and strong understanding of the local market will ensure that our dealership is successful.

Though he has never run his own business, Otto Masterson worked his way up from automotive sales associate to sales manager, where he gained an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He also already has a starting customer base that he served while working for other auto dealerships. He will hire several other employees who can help him run the aspects of the business that he is unfamiliar with.

Financial Plan

Key revenue & costs.

Reliable Motors’s revenues will from vehicle sales, with additional income generated through financing options and after-sales services. Key costs include

The notable cost drivers for the company will include inventory acquisition, overhead expenses, marketing expenses, personnel costs, and facility maintenance.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Number of clients:
  • Year 1: 400
  • Year 2: 500
  • Year 3: 750
  • Year 4: 1000
  • Year 5: 1250

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Used Car Dealership Business Plan FAQs

What is a used car dealership business plan.

A used car dealership business plan is a plan to start and/or grow your used car dealership business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Used Car Dealership business plan using our Used Car Dealership Business Plan Template here .

What are the Main Types of Used Car Dealership Businesses? 

There are a number of different kinds of used car dealership businesses , some examples include: Franchised dealership, Independent dealerships, and “Bad Credit” dealerships.

How Do You Get Funding for Your Used Car Dealership Business Plan?

Used Car Dealership businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Used Car Dealership Business?

Starting a used car dealership business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Used Car Dealership Business Plan - The first step in starting a business is to create a detailed used car dealership business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your used car dealership business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your used car dealership business is in compliance with local laws.

3. Register Your Used Car Dealership Business - Once you have chosen a legal structure, the next step is to register your used car dealership business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your used car dealership business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Used Car Dealership Equipment & Supplies - In order to start your used car dealership business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your used car dealership business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful used car dealership business:

  • How to Start a Used Car Business

Where Can I Get a Used Car Dealership Business Plan PDF?

You can download our free used car dealership business plan template PDF here . This is a sample used car dealership business plan template you can use in PDF format.

Car Dealership Business Plan Template & Guidebook

How to write a car dealership business plan in 7 steps:, 1. describe the purpose of your car dealership business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

2. Products & Services Offered by Your Car Dealership Business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your car dealership business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

Target market

Customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a car dealership business, 5. management & organization of your car dealership business..

The second part of your car dealership business plan is to develop a management and organization section.

6. Car Dealership Business Startup Expenses & Captial Needed.

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a car dealership business varies based on many different variables, but below are a few different types of startup costs for a car dealership business.

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your car dealership business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

Here are some steps you can follow to devise a financial plan for your car dealership business plan:

Frequently Asked Questions About Car Dealership Business Plans:

Why do you need a business plan for a car dealership business, who should you ask for help with your car dealership business plan.

You should ask an experienced financial planner or accountant for help with your car dealership business plan. Additionally, you could consult with a business coach, business consultant, or mentor who has experience in the automotive industry. It is also a good idea to speak to entrepreneurial experts or other successful car dealerships owners who can provide valuable insights on the business.

Can you write a car dealership business plan yourself?

Related business plans, home inventory business plan template & guidebook, home inspection business plan template & guidebook, home decor business plan template & guidebook, health and wellness business plan template & guidebook, hauling business plan template & guidebook, hardware business plan template & guidebook, handyman business plan template & guidebook, hair extension business plan template & guidebook, handbag business plan template & guidebook.

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

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Business-in-a-Box's Car Dealership Business Plan Template

Car Dealership Business Plan Template

Document description.

This car dealership business plan template has 26 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our car dealership business plan template:

[INSERT IMAGE/LOGO] [YOUR COMPANY NAME] [YOUR ADDRESS] [YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] Tel. [YOUR PHONE NUMBER] Fax: [YOUR FAX NUMBER] Email: [YOUR [email protected]] BUSINESS PLAN

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3,000+ templates & tools to help you start, run & grow your business, all the templates you need to plan, start, organize, manage, finance & grow your business, in one place., templates and tools to manage every aspect of your business., 8 business management modules, in 1 place., document types included.

Watch CBS News

CDK cyberattack shuts down auto dealerships across the U.S. Here's what to know.

By Megan Cerullo

Edited By Aimee Picchi

Updated on: June 21, 2024 / 5:15 PM EDT / CBS News

CDK Global, a company that provides auto dealerships across the U.S. with software for managing sales and other services, was shut down for a third straight day Friday after cyberattacks crippled the platform. 

The outage is disrupting roughly 15,000 car sellers that depend on CDK's dealer management software to run their businesses, including vehicle sales. Some dealership employees have resorted to pen and paper to handle transactions, but said most deals had ground to a halt. CDK has not indicated when its systems will be back up and running, but suggested the outage could last several days. 

"We are actively investigating a cyber incident," a CDK spokesperson told CBS News. "Out of an abundance of caution and concern for our customers, we have shut down most of our systems and are working diligently to get everything up and running as quickly as possible." 

CDK, which said it had restored some services on Wednesday, told CBS MoneyWatch on Thursday afternoon that its systems were again offline after it suffered another cyberattack. 

"Late in the evening of June 19, we experienced an additional cyber incident and proactively shut down most of our systems," a CDK spokesperson said. "In partnership with third-party experts, we are assessing the impact and providing regular updates to our customers. We remain vigilant in our efforts to reinstate our services and get our dealers back to business as usual as quickly as possible."

Calls to a CDK customer support hotline produced a continuous busy signal. But the company's automated recording said the outage could affect dealerships for days, according to  PC Mag . The message told callers, "At this time, we do not have an estimated time frame for resolution and therefore our dealers' systems will not be available likely for several days," the publication reported.

The message also warned callers that "bad actors" posing as CDK support staff were trying to obtain customers' credentials in what are known as phishing attacks, according to The Associated Press . 

The number of cyberattacks has been on the rise in the last year, with more than 3,200 data breaches in 2023, a 78% jump from the prior year, according to a new study from data firm  SOAX . Those breaches impacted more than 65 million victims last year, it added.

What is CDK? 

CDK's dealer management system, or DMS, lets car vendors operate their business, including handling payroll, inventory, customer relations and office operations. The technology also enables dealers to line car buyers line up with financing and insurance.

On its website, it also touts its cybersecurity capabilities. "CDK Cybersecurity Solutions provide a three-tiered cybersecurity strategy to prevent, protect and respond to cyberattacks so you can defend your dealership," it says. 

Brookfield Business Partners, a Toronto-based private equity firm, acquired the company in 2022 in a  deal  valued at more than $8 billion.

When did the cyberattack begin?

The cyberattack on CDK Global began Tuesday evening, Bleeping Computer , a cybersecurity news site, reported Wednesday, taking the 15,000 car dealerships it serves offline.  

As mentioned above, CDK said it suffered another cyberattack on Wednesday evening. It is not currently known who, or what group, is behind the cyberattacks. 

Mike Stanton, CEO of the National Automobile Dealers Association, said in a statement on Friday that "dealers are very committed to protecting their customer information and are actively seeking information from CDK to determine the nature and scope of the cyber incident so they can respond appropriately."

How are dealerships responding?

Some dealerships appeared to get creative to continue doing business during the outage. Dealership employees posted about the outage on  Reddit  Wednesday, sharing that they were relying on spreadsheets and sticky notes to sell customers small parts and make repairs, but that they weren't making any large transactions. 

One employee asked other dealership employees, "How many of you are standing around because your whole shop runs on CDK?" under the heading "CDK down," with users in Wisconsin and Colorado confirming their dealership transaction systems were offline. 

—The Associated Press contributed to this report.

  • Cybersecurity and Infrastructure Security Agency
  • Cyberattack

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.

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That job you applied for might be a fake. Here's why.

University Auto Sales

Welcome to University Auto Sales

auto dealer business plan pdf

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Auto repair book now, rv inventory.

Welcome to University Auto Sales, your reliable destination for quality used cars in Moscow, Idaho , Lewiston, Idaho and the surrounding areas. We appreciate you choosing University Auto Sales as your used car dealership, catering to drivers in Moscow, Lewiston and the surrounding areas. Explore our diverse range of pre-owned vehicles, carefully selected to meet your expectations. Our dealership takes pride in offering a seamless car-buying experience. Navigate through our user-friendly website, where you can conveniently browse our extensive inventory from the comfort of your home. Whether you're in search of a dependable sedan, a versatile SUV, a spacious minivan, or a robust truck, we have the ideal vehicle to suit your requirements and budget. If we do not have the vehicle currently on our lot we can work to find a vehicle that meets your needs.

auto dealer business plan pdf

Buy with confidence.

100% Satisfaction

Why Choose University Auto Sales?

At University Auto Sales, we recognize that purchasing a used car is a significant decision. To ensure your peace of mind, our team of automotive experts rigorously inspects and reconditions each vehicle in our inventory, maintaining stringent standards of quality and reliability. Customer satisfaction is our utmost priority, and our friendly sales team is committed to providing exceptional service.

Exceptional Customer Service

Our commitment to making the car-buying process easy and hassle-free is reflected in the competitive financing options we offer. Our finance experts are dedicated to assisting you in securing an auto loan that aligns with your budget. Visit our Moscow or Lewiston dealership today to experience the University Auto Sales difference firsthand.

Discover the University Auto Sales

Whether you're perusing our inventory online , scheduling a test drive, or seeking personalized assistance, our team is ready to help. Drive home in your dream car from University Auto Sales and understand why we are the preferred choice for used vehicles in Moscow, Idaho , Lewiston, Idaho , and beyond. Thank you for considering University Auto Sales, where quality and exceptional service meet. We have 2 locations 2 serve in Moscow Idaho and Lewiston Idaho so please call us for the location of a vehicle you are interested in. 2308 HWY 95 South Moscow Idaho 83843 157 Thain Road Lewiston Idaho 83501

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auto dealer business plan pdf

 
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automotive automotive Business Plan Examples Moscow , ID, 83843. Business Plan Template # 273344 83843

automotive 273344 83843 | | | |
 
- Sample Business Plan -
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First Asp Automotive Enterprises uses a variety of media to promote the business. Fliers or Leaflets are the primary way to reach potential clients. These fliers are distributed door-to-door complex by complex and

or permits that's needed. Currently, I have EIN just inquiring for more information concerning and permits. Also have 13 years of experience with both diesel/automotive. Here You Need

Now!

AUTO DEALERSHIPS
The is also required for auto sales, whether used or new car dealerships that sell cars and parts.

HERE IS AN EXAMPLE
Partners who want to start an automotive business:
You will need at least a federal tax ID number, a seller's permit and a business license.

Then you need to decide whether to be an or general partnership. If you decide to be a partnership, you will need to file a DBA business name registration. If an , an certificate registration. Finally, if you hire employees, you will need a State Employer Tax ID as well.

My automotive teacher at school has made me want to start an automotive business, and I am needing help with everything I need to start. I am with an auto dealer.




What type of license do I need to open an automotive repair shop, not going to be selling or buying any vehicles to repairing them
Independent mobile mechanic working on automotive and diesel trucks. Here





Auto Related Business
All automobile related business need to select the type of business organization such as sole proprietor, partnership and corporation or and then get at least a business license and a federal tax ID number, and a state employer number if employees are hired.

SERVICES AUTO RELATED BUSINESS
For services auto related business such as auto car wash business, you only need a business license, a trade name registration if using a trade name, such as "Working at The Car Wash".

SERVICES AUTO RELATED BUSINESS THAT USE PARTS SUCH AS MECHANIC OR MUFFLER SHOPS

These shops, in addition to the above licenses, need a to buy the parts wholesale and sell them retail. That includes brake shops, emission control stations, auto transmissions etc.


to evaluate degree of curiosity for out products and services. 75% of the surveyed expressed an interest in getting to know more about this company. Naturally the meeting resulted in signing up a few customers who were more than happy to utilize the products and services and other companies that showed an interest in acquiring more knowledge bout the company and business. This group is small for what we intented to collect however it is big enough to constitute 30% percent of the immediate total market which is substantially good number .

No       No No No                    

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Direct Competition

Since the company is the only automotive business presently operating at Moscow, there are no direct competitors in the immediate market that it has selected. However, in Latah County which is less than three-quarters of a mile away, there are two automotive businesses currently operating with whom Asp Automotive Enterprises must compete directly: Xyz, Inc and John Doe & Associates.

Xyz, Inc is a child automotive that that specializes in providing automotive. This business has been operating for nearly four years and targets working parents in Moscow only. John Doe & Associates appears to have captured 50 percent of the automotive in the Latah County area and at this time does not appear to be interested in expanding into Moscow. Xyz, Inc, like John Doe & Associates, operates in Latah County but offers automotive to a specialized clientele. Xyz, Inc has been operating for nearly two years and has captured about 25 percent of the automotive, in Latah County. Recent advertisements indicate that Xyz, Inc, has moved into the Moscow area but, like in Latah County, their target market is different than FirstAsp Automotive Enterprises’s target market.

I am a mechanic and wanting to start a part time business. I buy used and new parts.
Auto Related Business
All automobile related business need to select they type of business organization such as sole proprietor, partnership and corporation or LLC and then get at least a business license and a federal tax ID number, and a state employer number if employees are hired.
SERVICES AUTO RELATED BUSINESS
For services auto related business such as auto car wash business, you only need a business license, a trade name registration if using a trade name, such as "Working at The Car Wash".
SERVICES AUTO RELATED BUSINESS THAT USE PARTS SUCH AS MECHANIC OR MUFFLER SHOPS
These shops, in addition to the above licenses, need a sellers permit to buy the parts wholesale and sell them retail. That includes brake shops, emmission control stations, auto transmissions etc.
AUTO DEALERSHIPS
The sellers permit is also required for auto sales whether used or new car dealerships that sell cars and parts.



 


What all do i need to do to get a automotive repair license. In order to repair and maintenance customers vehicle.


and tax rules require new businesses to select a business entity such as a sole owner/proprietor, partnership, LLC or corporation.
: If you will not choose to be a corporation or LLC, you will need to register your business name with a DBA, especially if it is not your personal full legal name.
However, you will need to get a regardless of which business entity you select. Selling/Leasing products/food/equipment requires a sales tax ID ( ) to either buy or sell items or products wholesale and or sell them retail.
Hiring workers within 30 days of starting your business requires a federal EIN and a State EIN ( employer identification number). You also need a federal tax ID if you are a partnership, an independent contractor, a corporation or an
You can also obtain a federal tax ID as a sole proprietor an use it as a business tax ID however note that you still need to get the licenses and tax ids as described above. Finally, working from home or just online , in which case, they will not need to file a DBA.


What all do i need to get my towing license for my repair shop? Basically wanting to purchase a tow truck for simplifying my customer service, and doing some side work in automotive transport!




What type of license do i need to open a automotive repair shop in sedalia missouri not going to be selling or buying any vehicles to repairing them
I have my employer identification number 45-******* says its form ss-4. so I need the state tax. yes the sales tax id number we are an automotive shop, we have mechanics and use credit lines to get parts and stuff like that. 

one place could not give hime the credit line because he only had the ein. said we needed the tid I'm looking to start a mobile automotive business.

I would just like to ask for your assistance with regards to dba name/assumed name.Could you help us verify if Crown Automotive Management located at 3633-C W. Wendover Greensboro NC27407, is a registered assumed name/dba name? 
 
 
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Sample Used Car Dealership Business Plan

Growthink.com How to Start a Used Car Business

Writing a business plan is a crucial step in starting a used car dealership business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring used car dealership business owners, having access to a sample used car dealership business plan can be especially helpful in providing direction and gaining insight into how to draft their own used car dealership business plan.

Download our Ultimate Used Car Dealership Business Plan Template

Having a thorough business plan in place is critical for any successful used car dealership business venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A used car dealership business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The used car dealership business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your used car dealership business as Growthink’s Ultimate Used Car Dealership Business Plan Template , but it can help you write a used car dealership business plan of your own.

Used Car Dealership Business Plan Example – PreLoved Motors

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

PreLoved Motors, situated in the bustling heart of the St. Louis, MO area, is a pioneering used car dealership dedicated to offering an expansive selection of high-quality, pre-owned vehicles. Our business model is built on the foundation of trust, reliability, and exceptional customer service, aiming to redefine the used car buying experience. By focusing on meticulously vetted, versatile vehicles, we ensure our customers receive cars that are not just reliable but also offer the best value for their money. Our commitment to affordability, without compromising on quality, positions us as a unique entity in the competitive used car market, making vehicle ownership accessible to a broader demographic in our community.

Key to our success has been our ability to curate a diverse inventory that meets the high standards of condition and reliability our customers expect. This commitment, combined with competitive pricing and a customer-centric sales approach, has allowed us to stand out in a crowded marketplace. To date, our accomplishments include establishing a loyal customer base, building a strong brand presence in the St. Louis area, and consistently achieving positive feedback for our service quality and vehicle lineup. Our adeptness at adapting to market demands and customer needs continues to fuel our growth and success in the used car dealership industry.

The used car dealership industry is undergoing significant transformation, driven by shifting consumer preferences towards more cost-effective and reliable transportation options. The demand for pre-owned vehicles has seen a steady increase, particularly in urban areas like St. Louis, MO, where economic considerations play a crucial role in consumer purchase decisions. This trend is further bolstered by advancements in vehicle technology and maintenance, which have extended the lifespan of cars, making used vehicles an even more attractive option for budget-conscious buyers. However, the industry is also characterized by intense competition, with dealerships vying to offer the best mix of quality, price, and service to attract discerning customers. In this dynamic environment, dealerships that can effectively differentiate themselves through superior product offerings and exceptional customer service are poised to capture significant market share.

Our target customers range from first-time car buyers to seasoned vehicle enthusiasts, all seeking reliable, affordable pre-owned vehicles in the St. Louis, MO area. These individuals prioritize value for money, vehicle reliability, and a transparent, hassle-free buying experience. Our market research indicates a growing segment of environmentally conscious consumers interested in fuel-efficient and hybrid models, reflecting broader societal shifts towards sustainability. Catering to this diverse clientele, we tailor our inventory and services to meet the nuanced needs and preferences of our customer base, ensuring a personalized, satisfying purchase journey for every buyer.

Enterprise Car Sales, iAutoAgent, and 123 Auto are our main competitors, each with their unique selling propositions from wide-ranging inventories to personalized brokerage services. However, PreLoved Motors distinguishes itself through a curated selection of quality vehicles, competitive pricing, and a transparent, customer-first sales approach. Our deep understanding of local market dynamics and consumer preferences enables us to offer tailored solutions that not only meet but exceed customer expectations, setting us apart as a trusted name in the used car industry.

At PreLoved Motors, our product lineup is carefully selected to ensure a wide range of high-quality, reliable pre-owned vehicles that cater to various customer needs and preferences. We emphasize competitive pricing to make vehicle ownership accessible to a broader audience, without compromising on quality. Our promotions plan is multifaceted, leveraging both digital and traditional marketing channels to reach potential customers effectively. We focus on digital marketing strategies, including SEO, social media advertising, and email marketing, to build brand awareness and engage with our audience. Simultaneously, local community engagement and strategic partnerships are employed to establish a strong local presence and drive foot traffic to our dealership.

Our operational strategy is centered around maintaining a seamless flow from vehicle acquisition to customer sale, ensuring each car meets our stringent quality standards before it reaches the showroom floor. Key operational processes include meticulous vehicle inspection, certification, and detailing, alongside efficient inventory management to keep pace with market demand. Milestones to be accomplished involve expanding our inventory to include electric and hybrid vehicles, implementing a customer relationship management (CRM) system to enhance customer service, and achieving a set sales growth target in the next fiscal year, thereby solidifying our market position.

The management team at PreLoved Motors is a blend of industry veterans and dynamic young professionals, bringing together decades of experience in automotive sales, marketing, and operations. Our leadership is committed to fostering a culture of innovation, excellence, and integrity, guiding the company towards sustained growth and success in the competitive used car market. This diverse expertise ensures that we remain agile in our strategic approach, capable of navigating industry challenges while capitalizing on emerging opportunities.

At PreLoved Motors, we are proud to introduce ourselves as a new Used Car Dealership dedicated to serving the unique needs of the St. Louis, MO community. Our establishment fills a significant gap in the local market for high-quality, pre-owned vehicles. Unlike the existing offerings, we focus on delivering exceptional value and customer service, ensuring every customer finds the perfect vehicle to match their needs and budget.

Our product lineup is extensive, featuring a diverse range of vehicles to cater to the varied preferences and requirements of our customers. From sedans that combine efficiency and comfort, to SUVs (Sport Utility Vehicles) that offer the versatility for both city driving and off-road adventures, we have something for everyone. For customers in need of robust performance, our selection of trucks is second to none. We also stock an exciting range of coupes and convertibles for those seeking a more exhilarating driving experience. Additionally, our vans and minivans are perfect for families or businesses looking for practical, spacious vehicle solutions.

PreLoved Motors is strategically located in St. Louis, MO, making it accessible to customers throughout the city and beyond. Our commitment to serving the St. Louis community is unwavering, and we aim to become a trusted partner for anyone looking to purchase a high-quality used vehicle.

We are uniquely positioned for success, thanks to a combination of factors. Firstly, our founder brings invaluable experience from previously operating a successful used car dealership, ensuring that we have the knowledge and expertise to thrive in this industry. Secondly, our inventory stands out for its versatility, practicality, and affordability. We meticulously select vehicles that not only meet but exceed the expectations of our customers in terms of condition and value for money. This commitment to excellence sets us apart from our competitors and forms the foundation of our business.

Since our founding on January 3, 2024, PreLoved Motors has achieved several significant milestones. As an S Corporation, we have laid a solid foundation for our business operations. Our accomplishments to date include the creation of a distinctive logo that reflects our brand identity, the development of our company name that resonates with our mission, and securing a prime location that offers convenience and visibility to our customers. These achievements are just the beginning of our journey towards becoming the premier choice for used cars in St. Louis, MO.

The Used Car Dealership industry in the United States is a thriving market with a current size of over $120 billion. This industry has shown steady growth over the past few years, with an expected annual growth rate of 2.5% in the next five years. This growth can be attributed to several factors, including the increasing demand for affordable vehicles and the rising popularity of certified pre-owned cars.

One of the key trends in the Used Car Dealership industry is the shift towards online sales and digital platforms. Consumers are increasingly turning to online channels to research, compare, and purchase used cars, making it essential for dealerships to have a strong online presence. This trend bodes well for PreLoved Motors, as a new dealership in St. Louis, MO, as it can leverage digital marketing strategies to reach a wider audience and attract more customers.

Another trend in the industry is the growing focus on customer experience and transparency. Consumers are becoming more informed and cautious when purchasing used cars, placing a premium on dealerships that offer quality vehicles and trustworthy services. PreLoved Motors can differentiate itself by providing excellent customer service, offering detailed vehicle histories, and establishing a reputation for honesty and integrity in the market.

Below is a description of our target customers and their core needs.

Target Customers

PreLoved Motors will target local residents looking for affordable and reliable transportation options. This customer segment is primarily composed of individuals and families seeking value in the used car market, aiming to maximize their investment without compromising on quality. The dealership will tailor its inventory and services to meet the needs of this diverse group, ensuring a wide range of vehicles that cater to various preferences and budgets.

In addition to local residents, PreLoved Motors will also attract first-time car buyers. This group is typically searching for economical choices and may require guidance through the purchasing process. The dealership will provide educational resources and personalized assistance, making the car buying journey as smooth and reassuring as possible for these customers.

Another significant customer segment includes individuals looking for specialty vehicles or those interested in cars with unique features. PreLoved Motors will cater to enthusiasts and collectors seeking rare finds or specific models not readily available in the new car market. By maintaining a varied and intriguing inventory, the dealership will become a go-to destination for those pursuing distinct automotive experiences.

Customer Needs

PreLoved Motors recognizes the importance of providing high-quality vehicles to residents who prioritize reliability and value in their automotive choices. Customers can expect a carefully curated selection of pre-owned cars that meet strict standards for performance, safety, and aesthetics. This commitment ensures that every vehicle on the lot is not only a mode of transportation but also a source of pride for its new owner.

In addition to offering high-quality vehicles, PreLoved Motors understands the significance of an exceptional purchasing experience. Customers can anticipate attentive service that focuses on their unique needs and preferences, making the car buying process both enjoyable and efficient. The dealership also offers comprehensive after-sales support, ensuring that customers have access to maintenance and advice, further enhancing the longevity and enjoyment of their vehicles.

Moreover, PreLoved Motors caters to the financial needs of its customers by providing flexible financing options. This approach allows individuals from various economic backgrounds to find a vehicle that fits their budget without compromising on quality. By facilitating easier access to financing, PreLoved Motors ensures that more residents can experience the joy and convenience of owning a dependable and aesthetically pleasing vehicle.

PreLoved Motors’s competitors include the following companies:

Enterprise Car Sales offers a wide range of used vehicles, including cars, trucks, and SUVs. Their price points vary significantly, depending on the vehicle’s make, model, year, and condition. Enterprise Car Sales generates significant revenue, leveraging its brand strength and extensive network of car rental locations that serve as sources for many of its used vehicles for sale. Enterprise Car Sales has locations across the United States, making it accessible to a broad customer segment. They serve individual buyers looking for reliable used vehicles and business clients seeking fleet solutions. The company’s key strengths include a large and diverse inventory, a well-known brand, and a comprehensive certification process that ensures the quality of their vehicles. However, their prices can be higher than those of smaller competitors due to their brand prestige and certification processes.

iAutoAgent differentiates itself by offering a broker-like service for buyers and sellers of used cars. They facilitate the sale process, aiming to get sellers the highest price for their vehicle while providing buyers with a transparent and hassle-free purchasing experience. iAutoAgent’s revenue comes from commissions and fees associated with their brokerage services. iAutoAgent operates primarily in the St. Louis, MO area, focusing on local clients but also dealing with customers from neighboring regions. They cater to individual buyers and sellers, emphasizing quality customer service and convenience. Key strengths include personalized service and a hassle-free buying and selling process. However, their reliance on local markets might limit their growth potential compared to larger, nationwide competitors.

123 Auto is a used car dealership known for offering a wide selection of vehicles at competitive prices. They focus on affordability, aiming to attract budget-conscious buyers. Their revenue is generated through vehicle sales, with an emphasis on volume over high margins. 123 Auto operates in the St. Louis, MO area, serving a similar geographical market as PreLoved Motors. Their primary customer segment includes individuals looking for affordable used cars, particularly first-time buyers and those with limited budgets. The dealership’s key strengths are its competitive pricing and diverse inventory. However, their focus on lower-priced vehicles might affect their perceived quality and limit their appeal to customers with higher budgets.

Competitive Advantages

At PreLoved Motors, we pride ourselves on offering a diverse selection of versatile and practical vehicles that stand out in the market. Our inventory is carefully curated to ensure that each car meets our high standards of condition and reliability, providing our customers with peace of mind in their purchases. Our commitment to affordability further sets us apart, as we strive to offer competitive pricing that makes owning a quality pre-owned vehicle accessible to a wide range of buyers. This combination of quality, variety, and value positions us as a leader in the used car dealership industry, catering to the unique needs and preferences of our clientele in the most efficient and cost-effective manner possible.

Beyond our diverse inventory and competitive pricing, our customer service philosophy also serves as a significant competitive advantage. We believe in a transparent, no-pressure sales environment that allows our customers to explore their options comfortably and make informed decisions. Our knowledgeable team is dedicated to providing personalized assistance, ensuring that each customer finds a vehicle that perfectly fits their lifestyle and budget. This customer-centric approach has cultivated a loyal customer base and distinguishes us from competitors who might prioritize sales over service. By combining outstanding vehicles, fair pricing, and exceptional customer service, we not only meet but exceed customer expectations, solidifying our position as a trusted name in the used car market.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At PreLoved Motors, customers can find a diverse range of quality used vehicles tailored to fulfill various driving needs and preferences. The dealership prides itself on offering an assortment of automotive categories, including sedans, SUVs (Sport Utility Vehicles), trucks, coupes and convertibles, as well as vans and minivans. Each category comes with an average selling price, ensuring that prospective buyers can make informed decisions based on their budget and requirements.

Sedans are a staple at PreLoved Motors, known for their practicality and fuel efficiency. Ideal for daily commutes and long-distance travel, these vehicles are offered with an average selling price of around $15,000. This price range allows customers to access a variety of models and trims that cater to both economy and luxury preferences.

SUVs stand out for their versatility and space, making them perfect for families and adventure enthusiasts alike. At PreLoved Motors, customers can explore a wide selection of SUVs with an average selling price of $20,000. This price bracket encompasses a range of sizes from compact to full-size SUVs, each equipped with features that enhance comfort, safety, and off-road capability.

For those requiring robust performance and hauling capacity, trucks are an excellent option. PreLoved Motors offers a collection of used trucks with an average selling price of $25,000. This segment includes both light-duty and heavy-duty trucks, catering to various commercial and personal use cases, ensuring that customers find the right balance between power and efficiency.

Coupes and convertibles at PreLoved Motors appeal to those seeking a blend of style and performance. With an average selling price of $18,000, customers can expect to discover models that offer exhilarating driving experiences without compromising on luxury and technological advancements. These vehicles are perfect for driving enthusiasts looking to enjoy the road to its fullest.

Last but not least, vans and minivans are the go-to options for customers prioritizing space and convenience for family or group travels. With an average selling price of $17,000, PreLoved Motors provides access to a range of vehicles that offer ample seating, cargo space, and advanced safety features, ensuring a comfortable and secure journey.

In summary, PreLoved Motors caters to a wide audience by offering a comprehensive selection of used vehicles across various categories, each with a competitive average selling price. Whether customers are in search of economy, luxury, performance, or practicality, they can expect to find a vehicle that not only meets their needs but also fits their budget.

Promotions Plan

PreLoved Motors embarks on a strategic journey to attract customers through a comprehensive blend of promotional methods. In the heart of these efforts lies online marketing, a cornerstone that enables the dealership to connect with a vast audience. The company leverages social media platforms, search engine optimization (SEO), and email marketing to create a robust online presence. Social media campaigns on platforms like Facebook, Instagram, and Twitter serve as a direct line to potential customers, offering them a glimpse into the quality and variety of vehicles available. By optimizing their website for search engines, PreLoved Motors ensures that when prospective buyers search for used cars in St. Louis, MO, their dealership appears among the top results, significantly increasing visibility.

Email marketing campaigns are meticulously crafted to keep subscribers informed about the latest deals, new inventory arrivals, and exclusive promotions, fostering a sense of community and loyalty among customers. Furthermore, PreLoved Motors embraces the power of content marketing, crafting engaging blog posts and videos that showcase their expertise in the used car market, driving traffic to their website, and establishing trust with their audience.

Beyond the digital realm, PreLoved Motors invests in local community engagement to build brand awareness and cultivate strong relationships with potential customers. Participating in local events, sponsoring community sports teams, or hosting car maintenance workshops exemplify how the dealership embeds itself into the fabric of the St. Louis community. These initiatives not only enhance visibility but also demonstrate PreLoved Motors’ commitment to contributing positively to the community they serve.

Customer referrals play a pivotal role in the promotional strategy. Encouraging satisfied customers to refer friends and family through a referral program with incentives for both the referrer and the referee ensures a continuous pipeline of potential buyers. This word-of-mouth marketing is invaluable, as personal recommendations carry significant weight in purchasing decisions.

To complement these efforts, PreLoved Motors also explores traditional advertising avenues such as radio spots, local newspapers, and billboards strategically placed around St. Louis. This multi-channel approach ensures that the dealership remains top of mind for a diverse demographic, spanning those who are deeply embedded in digital landscapes to those who appreciate more traditional forms of media.

In summary, PreLoved Motors employs a dynamic mix of online marketing, community engagement, customer referral programs, and traditional advertising to create a comprehensive promotional strategy. By connecting with the community both online and offline, the dealership expects to attract a wide range of customers, making it a go-to destination for quality used vehicles in St. Louis, MO.

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of PreLoved Motors, there are several key day-to-day operational processes that we will perform.

  • Inventory Management: We constantly monitor and update our inventory to ensure a wide selection of quality used cars. This includes purchasing vehicles at auctions, from private sellers, and accepting trade-ins.
  • Vehicle Inspection and Maintenance: Every car undergoes a thorough inspection and any necessary maintenance or repairs before it is listed for sale. This ensures all vehicles meet our high standards for quality and safety.
  • Pricing Strategy: We regularly analyze market data to price our vehicles competitively. This involves reviewing local and national sales trends for similar vehicles and adjusting prices to offer the best value to our customers.
  • Customer Service: We prioritize excellent customer service, ensuring every visitor receives personal attention. This includes responding promptly to inquiries, offering test drives, and providing transparent information about each vehicle.
  • Financing and Insurance Assistance: We assist customers with securing financing and insurance for their vehicle purchases. This involves working with a network of lenders and insurance providers to offer competitive rates and terms.
  • Marketing and Advertising: We implement targeted marketing and advertising campaigns to attract potential buyers. This includes online advertising, social media engagement, and local community events.
  • Sales Process Management: We streamline the sales process to make purchasing a vehicle as smooth and efficient as possible. This includes negotiating deals, processing paperwork, and offering warranties or service contracts.
  • After-Sales Support: We provide ongoing support to our customers after their purchase. This includes follow-up calls to ensure satisfaction, offering maintenance services, and addressing any concerns or issues that may arise.
  • Staff Training and Development: We invest in regular training and development for our team to ensure they are knowledgeable about our inventory, finance options, and customer service best practices.
  • Compliance and Legal Requirements: We ensure all business operations comply with local, state, and federal regulations, including vehicle sales laws, consumer protection statutes, and environmental standards.

PreLoved Motors expects to complete the following milestones in the coming months in order to ensure its success:

  • Securing a Prime Location : Identifying and securing a strategically located dealership space in St. Louis, MO, that is accessible and visible to our target customer base. This involves negotiating a favorable lease that aligns with our financial projections and growth plans.
  • Obtaining Necessary Licenses and Permits : Completing all regulatory requirements, including obtaining a used car dealership license, business license, and any other permits required by local, state, and federal laws. This ensures compliance and legal operation within the industry.
  • Building Inventory Acquisition Channels : Establishing reliable channels for acquiring a diverse and quality inventory of used cars. This includes forming partnerships with auction houses, rental car companies, and trade-in programs to ensure a steady supply of vehicles that meet our quality standards and customer preferences.
  • Developing a Robust Sales and Marketing Strategy : Crafting and implementing a comprehensive sales and marketing plan that includes digital marketing, local advertising, and community engagement activities to build brand awareness and drive traffic to the dealership.
  • Setting Up Operational Infrastructure : Creating the operational backbone of the dealership, including the development of sales processes, customer service protocols, financial management systems, and the implementation of a CRM system to manage leads and customer interactions efficiently.
  • Hiring and Training a High-Performing Team : Recruiting a team of experienced salespeople, finance experts, and administrative staff. Providing comprehensive training to ensure they are equipped with the knowledge and skills to deliver exceptional customer service and drive sales.
  • Launch Our Used Car Dealership : Officially opening PreLoved Motors for business with a launch event to generate buzz in the community and attract our first customers.
  • Implementing Customer Feedback Mechanisms : Establishing channels for customer feedback to continuously improve our inventory selection, customer service, and overall buying experience based on direct input from our clients.
  • Achieving $15,000/Month in Revenue : Reaching this critical financial milestone to demonstrate market acceptance, operational efficiency, and the potential for scalability and long-term profitability.
  • Continuous Monitoring and Adjusting of Business Strategy : Regularly reviewing financial performance, market trends, and customer feedback to make informed decisions on inventory, pricing, marketing strategies, and operational adjustments to ensure sustained growth and success.

PreLoved Motors management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Ariana Bell, CEO

Ariana Bell, CEO, brings to PreLoved Motors a track record of undeniable success in the automotive industry. With her extensive experience in running a used car dealership, Ariana has shown an exceptional ability to navigate the complexities of the used car market, drive sales, and maintain high customer satisfaction. Her leadership skills, combined with a deep understanding of market trends and consumer behavior, make her uniquely qualified to steer PreLoved Motors towards lasting success. Ariana’s vision for the company is not just about selling cars; it’s about creating a trusted brand in the pre-owned vehicle sector, ensuring that every customer feels valued and confident in their purchase.

To achieve our growth objectives, PreLoved Motors requires significant capital investment. This funding will be allocated towards expanding our vehicle inventory, enhancing our marketing efforts, and upgrading our facilities to improve the customer experience. Our financial plan is designed to ensure we have the resources needed to scale our operations effectively, drive sales growth, and maintain our competitive edge in the market.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

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Used Car Dealership Business Plan Example PDF

Download our Used Car Dealership Business Plan PDF here. This is a free used car dealership business plan example to help you get started on your own used car dealership plan.  

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  1. Car Dealership Business Plan PDF Example

    The Plan. Our car dealership business plan is meticulously organized to encompass all key components necessary for a comprehensive strategic framework. It details our dealership's operations, marketing strategies, market environment, competitors, leadership team, and financial outlook. Executive Summary: Offers an overview of your Car ...

  2. PDF Free Version of Growthinks Car Dealership Business Plan Template

    The real version of Growthink's Ultimate Car Dealership Business Plan Template is much more than a fill-in-the-blanks template. That template professionally guides you step-by-step so you can quickly, easily and expertly complete your business plan. Perhaps most importantly, it includes complete financial projections.

  3. Car Dealership Business Plan Template [Updated 2024]

    Car Dealership Business Plan. Over the past 20+ years, we have helped over 4,000 entrepreneurs create business plans to start and grow their car dealerships. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a car dealership business plan template step ...

  4. Sample Car Dealership Business Plan

    The Car Dealership industry in the United States, with a valuation surpassing $1 trillion, presents a lucrative opportunity for DriveDream Motors. Expected to grow at a steady CAGR of 3% in the coming years, factors such as increasing consumer disposable income and a surge in demand for vehicles lay a fertile ground for our success.

  5. Car Dealership Business Plan Template (2024)

    Below is a template to help you create each section of your Car Dealership business plan. Executive Summary Business Overview. Wilson Toyota, located in Albuquerque, New Mexico, is a brand-new Toyota dealership that sells, leases, and services new and used Toyota vehicles.

  6. Car Dealership Business Plan Template for Car Dealerships

    FINANCIAL PLAN. Estimate your dealership's revenue and expenses, including sales, costs, financing, leasing, parts and service, and operating expenses. [Owner.Company] will generate revenue through the sale of new and used vehicles, as well as financing and leasing options. The dealership will also generate revenue through the sale of parts ...

  7. Car Dealership Business Plan: Complete Guide

    How to Open a Car Dealership in 10 Steps: Complete Guide. 1. Executive Summary. The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors. If the information you provide here is not concise, informative, and scannable, potential lenders and investors may lose interest.

  8. Car Dealership Business Plan Template (2024)

    Writing a car dealership business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire ...

  9. Car Dealership Business Plan Example (Free)

    Our three-year development plan for the car dealership is designed to establish us as a leader in the automotive sales industry. In the first year, we will concentrate on building a robust inventory of quality vehicles and creating a strong local presence through exceptional customer service and community engagement.

  10. PDF Car Dealership Business Plan Template by Wise Business Plans

    Outlines your management team, staff, resources, and how your car dealership business is structured. Company Overview. This section summarizes your car dealership business. You should include the company's registered name, physical address, key people, the company's history, its nature, and your company's goals.

  11. PDF Car Dealership Business Plan Business Plan Example

    Help tip Car Dealership Business Plan. Develop a marketing strategy that includes a mix of online and ofline marketing tactics. Consider social media, email marketing, content marketing, brochures, print marketing, and afiliating with online car buying/selling options. To unlock help try Upmetrics! .

  12. Car Dealership Business Plan Example Template

    Car Dealership Business Plan Example Template - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Rev up for success with our Car Dealership Business Plan—a brief blend of expertise, customer delight, and sales excellence. Join us in reshaping the automotive landscape, where every vehicle represents a commitment to quality and customer satisfaction.

  13. Used Car Dealership Business Plan Template (2024)

    Eastside Used Cars. Established in 2011, Eastside Used Cars is a family-owned used car dealership. The dealership is fully internet based and all sales are by appointment only, in one of two locations: Sandy and Gresham. The dealership claims to have the best prices in the market, offering wholesale prices to the public.

  14. The #1 Car Dealership Business Plan Template & Guidebook

    How to Write a Car Dealership Business Plan in 7 Steps: 1. Describe the Purpose of Your Car Dealership Business. The first step to writing your business plan is to describe the purpose of your car dealership business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  15. Car Dealership Business Plan Template

    Download. Business in a Box templates are used by over 250,000 companies in United States, Canada, United Kingdom, Australia, South Africa and 190 countries worldwide. Quickly create your Car Dealership Business Plan Template - Download Word Template. Get 3,000+ templates to start, plan, organize, manage, finance and grow your business.

  16. Automotive Dealer Business Plan

    Automotive Dealer Business Plan - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The document is a free business plan template for an automotive dealership seeking $255,000 in financing. It describes the dealership's plan to sell pre-owned cars that are 2-4 years old with less than 15,000 miles per year. It will use online marketing like eBay to sell inventory ...

  17. CDK cyberattack shuts down auto dealerships across the U.S. Here's what

    Bel Air dealership among nationwide businesses impacted by cyberattack 02:11. CDK Global, a company that provides auto dealerships across the U.S. with software for managing sales and other ...

  18. How to Start a Car Dealership

    2. Choose the Name for Your Car Dealership. The first step to starting a car dealership is to choose your business' name. This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable.

  19. Used Cars for Sale Moscow Idaho 83843 Used Cars for Sale Lewiston Idaho

    University Auto Sales is a premier dealership. Moscow Pullman Lewiston and Clarkston customers can visit our showroom for quality used cars, trucks, SUVs, auto parts, auto repair, or service. With a free 3-month 3000 powertrain warranty included in the asking price! We offer financing to help our customers get the best possible rates. We are a CUDL dealer so we work with many credit unions to ...

  20. automotive Moscow

    Partners who want to start an automotive business: You will need at least a federal tax ID number, a seller's permit and a business license. Then you need to decide whether to be an LLC or general partnership. If you decide to be a partnership, you will need to file a DBA business name registration. If an LLC, an LLC certificate registration ...

  21. With Car Sales Up, VTB Ponders Bond Sale

    slump the Association of European Business says sent car sales plunging 49 percent last year. Russia surpassed Germany in the first half of 2008 as Europe's biggest auto market, before

  22. US Judges Block Parts of Biden's Student Loan Relief Plan

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  23. Das Auto, Moscow, Russia

    Business Type. Dealer, Importers . Send Inquiry to Dasauto. Company Profile. In 2005 opened the first Car center in downtown Moscow on Spartakovskaya square, close to the metro station Bauman. ... the European standards and in the first few years he was able to win and retain a strong position as one of the leading dealers of Volkswagen in ...

  24. Used Car Dealership Business Plan Template

    Used Car Dealership Plan. Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their used car dealerships. In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a used car dealership business plan ...

  25. Volkswagen's $5 bln investment in Rivian boosts EV maker's shares

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  26. Dealers

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  27. Hamburg resident dies in crash on Niagara Thruway in Buffalo

    A Hamburg resident died when a car crashed at the approach to the southbound Niagara Street exit on the Niagara Thruway (I-190) in Buffalo early Sunday, State Police reported.

  28. Sample Used Car Dealership Business Plan

    A used car dealership business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document. The used car dealership business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital ...

  29. Margate hosts its annual Beachstock event Saturday

    Over 5,000 people attended the Margate Business Association's annual Beachstock event from 8 a.m. to 10 p.m. Saturday, which was held between Huntington and South Granville avenues.