trucking business plan uk

Trucking Business Plan Template

Written by Dave Lavinsky

Trucking Company Business Plan

You’ve come to the right place to create your trucking business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their trucking companies.

Trucking Business Plan Example

Below is a sample trucking business plan template to help you write a trucking business plan for your own company.

Executive Summary

Business overview.

On The Road Trucking (OTRT) is a new trucking company located in Dallas, Texas. The company was founded by Michael Williams, a trucking and logistics professional who has over 20 years of management experience in trucking and logistics. Michael is confident in his ability to effectively negotiate contracts, oversee drivers and employees, and minimize costs as he ventures out to start his own trucking company. Michael plans on recruiting a team of highly qualified drivers, sales representatives, client relationship managers, and dispatchers to carry out the day-to-day operations of the company.  

On The Road Trucking will provide a comprehensive array of trucking and logistics services for any business or individual in need of freight distribution. OTRT will use the latest technology to ensure that every shipment is distributed efficiently and handled with the best of care. On The Road Trucking will be the ultimate choice in the Dallas, Texas area for customized trucking services.

Product Offering

The following are the services that On The Road Trucking will provide:

• Dedicated fleet services
• Flatbed transportation services
• Local distribution services
• Logistics services
• Warehousing services

Customer Focus

On The Road Trucking will target all businesses and individuals in need of freight services. OTRT will begin by targeting small business owners in need of distribution services and individuals in need of shipping services who may not be able to get service from a larger trucking company because their shipment size is too small. No matter the client, On The Road Trucking will deliver a customer-centric experience where they will customize each shipment to match the customer’s specific requirements. 

Management Team

On The Road Trucking will be owned and operated by Michael Williams. He has recruited another experienced trucking professional and former CPA, Steve Brown to be the CFO of the new company and manage the financial oversight of the accounting department. 

Michael Williams is a graduate of the University of Texas with a Bachelor’s degree in Business Management. He has been working at a local trucking company for over two decades as a Transportation Manager, and is well-versed in all aspects of the trucking industry. Micheal’s organizational skills and customer-first approach have garnered his reputation for being a cost-effective logistics manager with high standards for customer service. 

Steve Brown has been the accounting manager for a local trucking company for over ten years. Prior to his experience in trucking, Steve worked as a CPA in a local tax firm. Michael relies strongly on Steve’s attention to detail, diligence, and focus on cost-saving solutions.

Success Factors

On The Road Trucking will be able to achieve success by offering the following competitive advantages:

• Proactive, helpful, and highly qualified team of sales representatives and dispatchers that are able to effectively navigate the journey of both customers and drivers. 
• Customized service that allows for a small business or an individual to have their requirements accommodated. On The Road Trucking takes care of everything from truck inspections and maintenance to scheduling drivers, loading/unloading, and short-and-long range distribution. 
• On The Road Trucking offers the best pricing for customized and small shipments compared to the competition.

Financial Highlights

On The Road Trucking is seeking $300,000 in debt financing to launch its trucking business. The funding will be dedicated towards securing the warehouse and purchasing the trucks. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

• Warehouse build-out: $50,000
• Trucks, equipment, and supplies:  $20,000
• Three months of overhead expenses (payroll, rent, utilities):  $180,000
• Marketing costs: $30,000
• Working capital:  $20,000

The following graph below outlines the pro forma financial projections for On The Road Trucking.

Company Overview

Who is on the road trucking .

On The Road Trucking is a newly established trucking company in Dallas, Texas. On The Road Trucking will be the most reliable, secure, and efficient choice for small business owners and individuals in Dallas and the surrounding communities. OTRT will provide a personalized approach to trucking services for anyone in need of freight transportation. Their full-service approach includes comprehensive truck driver oversight, short-distance distribution, small shipments, and customized service.   

  On The Road Trucking’s team of professionals are highly qualified and experienced in trucking and logistics operations. OTRT removes all headaches that come with dealing with trucking companies and ensures all issues are taken care off expeditiously while delivering the best customer service.

On The Road Trucking History

OTRT is owned and operated by Michael Williams, a long-time trucking and logistics professional who has a Business Management degree. He worked at a local trucking company for over two decades where he served as Lead Transportation Manager for the last five years, and is well-versed in all aspects of the trucking and transportation industry. Micheal used his industry expertise to reach out to potential customers who may need small-size distribution services that are not offered by larger trucking businesses and letting them know about the services OTRT will offer. 

Since incorporation, On The Road Trucking has achieved the following milestones:

• Registered On The Road Trucking, LLC to transact business in the state of Texas. 
• Identified the target location for the warehouse. 
• Contacted numerous small businesses to let them know about the services that will be offered. 
• Began recruiting drivers, sales representatives, and dispatchers. 

On The Road Trucking Services

The following will be the services On The Road Trucking will provide:

Industry Analysis

As the primary source of land freight distribution in the United States, the trucking industry is a $730B industry. 

There are approximately 900,000 available truck drivers across the country. The demand for drivers is much higher than the supply, which means there is a lot of opportunity for new companies to recruit people to become truck drivers by offering them better incentives than currently being offered by larger trucking companies. Additionally, a new trend in trucking is the increasing popularity of shorter or local hauls compared to long-distance. This poses an opportunity for companies to cater to the customers demanding short-distance hauls. 

Some challenges for trucking industry operators include rising fuel costs and an increased use of online booking and monitoring technology, which can leave traditional companies behind if they are using outdated systems. New entrants can benefit from using the latest technology from the outset, providing drivers with incentives to work with them, and implementing cost-effective solutions to reduce their fuel costs. 

Customer Analysis

Demographic profile of target market.

On The Road Trucking will target anyone in need of trucking services in Dallas, Texas and surrounding areas. Primarily, the company will target small businesses and individuals that may need local distribution or have small size hauls.  Below is a snapshot of this market.

Customer Segmentation

OTRT will primarily target the following customer profiles:

• Small business owners
• Small manufacturing companies
• Individuals in need of freight transportation services

Competitive Analysis

Direct and indirect competitors.

On The Road Trucking will face competition from other companies with similar business profiles. A company description of each competitor is below.  

Texas Truck Services

Texas Truck Services provides trucking services, logistics services, freight distribution, and warehousing services. Located in Dallas, Texas Truck Services offers local service to the Dallas area. Texas Truck Services’s team of experienced professionals assures the hauls are run smoothly, freeing the customer from worry over whether their shipments will arrive on time and in good condition.   

US Trucking & Logistics

US Trucking & Logistics is a Dallas-based trucking and logistics company that provides freight distribution services for small businesses across Texas. The management team is composed of former truck drivers and business management professionals who are familiar with the trucking industry in Texas. US Trucking & Logistics uses electric vehicles to reduce its fuel costs, which allows the company to pass these savings on to its customers.   

Best Trucking

Best Trucking is a trusted Dallas-based trucking company that provides superior trucking and logistics service to customers in Dallas and the surrounding areas. Best Trucking provides shipping, receiving, packaging, and disposal services. The Best Trucking team of logistics experts ensures that each shipment is delivered with the highest security standards and that the entire freight process is smooth and seamless for its customers.   

Competitive Advantage

On The Road Trucking will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of trucking and logistics experts with extensive experience in the field. 
• Use of the latest trucking and logistics technology to ensure each haul is handled with the best of care and delivered efficiently. 
• On The Road Trucking offers local distribution and takes small hauls that may be denied by larger trucking companies. 

Marketing Plan

Brand & value proposition.

On The Road Trucking will offer the following unique value propositions to its clientele:

• Highly-qualified team of skilled employees that is able to provide a comprehensive set of trucking services (shipping, receiving, monitoring, short-distance, small hauls).
• Customized approach to freight distribution, leveraging technology and flexibility to provide the highest quality of service to its customers. 

Promotions Strategy 

The promotions strategy for On The Road Trucking is as follows:

Word of Mouth/Referrals Michael Williams has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. Once Michael advised them he was leaving to open his own trucking business, they committed to follow him to his new company and help spread the word of On The Road Trucking.

Professional Associations and Networking On The Road Trucking will become a member of Texas Trucking Association (TTA), and American Trucking Association (ATA). They will focus their networking efforts on expanding their client network.

Print Advertising On The Road Trucking will invest in professionally designed print ads to include in industry publications.

Website/SEO Marketing On The Road Trucking will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services. The website will also list their contact information and provide information for people looking to become drivers. The marketing director will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Dallas trucking company” or “trucking near me”, On The Road Trucking will be listed at the top of the search results.  

The pricing of On The Road Trucking will be moderate and on par with competitors so customers feel they receive value when purchasing their services. 

Operations Plan

The following will be the operations plan for On The Road Trucking.

Operation Functions:

• Michael Williams will be the Co-Owner and President of the company. He will oversee all staff and manage client relations. Michael has spent the past year recruiting the following staff:
• Steve Brown – Co-Owner and CFO who will be responsible for overseeing the accounts payable, accounts receivable, and managing the accounting department. 
• Beth Davis – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting. She will report directly to Steve Brown. 
• Tim Garcia – Marketing Manager who will provide all marketing, advertising, and PR for OTRT.
• John Anderson – Safety Manager who will provide oversight on all maintenance and safety inspections of the vehicles and drivers. 

Milestones:

On The Road Trucking will have the following milestones complete in the next six months.

7/1/2022 – Finalize lease on warehouse

7/15/2022 – Finalize personnel and staff employment contracts for the management team

8/1/2022 – Finalize contracts for sales representatives, dispatchers, and initial drivers

9/15/2022 – Begin networking at industry events 

10/22/2022 – Begin moving into On The Road Trucking warehouse and securing trucks

11/1/2022 – On The Road Trucking opens for business

Michael Williams is a graduate of the University of Texas with a Bachelor’s degree in Business Management. He has been working at a local trucking company for over two decades, most recently as a Transportation Manager, and is well-versed in all aspects of the trucking industry. Micheal’s organizational skills and customer-first approach have garnered his reputation for being a cost-effective logistics manager with high standards for customer service. 

Financial Plan

Key revenue & costs.

The revenue drivers for On The Road Trucking are the trucking fees they will charge to the customers for their services. Most trucking companies charge a per-mile rate. Average per-mile rates vary, but are typically between $2.30-3.30. 

The cost drivers will be the overhead costs required in order to staff a trucking operation. The expenses will be the payroll cost, rent, utilities, fuel and maintenance for the trucks, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Trucks in Fleet: 10
• Average Fees per Truck per Month: $20,000
• Warehouse Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Trucking Business Plan FAQs

What is a trucking business plan.

A trucking business plan is a plan to start and/or grow your trucking business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your trucking business plan using our Trucking Business Plan Template here .

What are the Main Types of Trucking Companies?

There are a number of different kinds of trucking companies, some examples include: For- Hire Truckload Carriers, Less Than Truckload Carriers, Hotshot Truckers, Household Movers and Inter-Modal trucking.

How Do You Get Funding for Your Trucking Business Plan?

Trucking companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a trucking company and a transportation business plan.

What are the Steps To Start a Trucking Business?

Starting a trucking business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 

1. Develop A Trucking Business Plan - The first step in starting a business is to create a detailed trucking business plan that outlines all aspects of the venture. Starting a trucking company business plan should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your trucking business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your trucking business is in compliance with local laws.

3. Register Your Trucking Business - Once you have chosen a legal structure, the next step is to register your trucking business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your trucking business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Trucking Equipment & Supplies - In order to start your trucking business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your trucking business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful trucking business:

• How to Start a Trucking Business

Where Can I Get a Trucking Business Plan PDF?

You can download our free trucking business plan template PDF here . This is a sample trucking business plan template you can use in PDF format.

Trucking Business Plan Template

A successful trucking business is based on a solid business plan. To help you out, we've designed a business plan template specifically for small business owners.

Get your copy today!

Download The Template  

For help completing your trucking business plan, read our guide .

How can a trucking business plan help you?

• A solid business plan acts as your strategy guide for building a successful trucking business.
• Whether you're an existing business or just starting out, a business plan helps you get organised.
• Use a business plan to help secure funding for your trucking business.

Get your free trucking business plan template!

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Trucking Business Plan

With the boom in online ordering and cross-border transactions, the demand for trucking is on the rise, and there is no stoppage in the near future. Thus, if you are planning to start your business right now, the timings are perfect.

Now your idea is validated, but have you thought about planning your idea thoroughly before actually executing it? Whether you want external investment or not, a trucking business plan will help you in each step of your journey as a guide.

Here the catch is how to write a business plan because it seems like a boring lengthy procedure, right? Worry not, our trucking business plan template with various examples will help you write yours.

Key Takeaways

• The executive summary is one of the most important parts readers will go through first, so keep it simple and engaging.
• Conduct a thorough industry analysis to get a better understanding of your business positioning.
• To ensure daily smooth operations, provide a detailed operations plan that includes who will work on what.
• Create realistic financial projections for your financial plan, you can even base your assumptions by looking at the competitor’s response.

Things to Consider Before Writing a Trucking Business Plan

The trucking business is the wheels of the economy, without it the world might close. As a long-distance trucking business transports a variety of goods that is necessary for living.

This industry generally includes trucking companies that operate between major metropolitan regions and cross-borders. The main services of the industry include:

• Truckload carriers
• Less-than-truckload carriers
• Other transportation services

According to American Trucking Association data , 11.46 billion tons of freight was transported by trucks only, accounting for 72.6% of domestic total tonnage shipped.

Thus, trucking was one of the most important sectors and will continue to be the one in the future too. Even, the revenue of trucking was $940.8 billion , which accounted for 80.7% of the total revenue of the industry of the nation.

As we now know the importance of the industry, let us get started with the trucking business plan outline along with various examples and guidance.

How to Create a Trucking Business Plan: A Detailed Guide

1. executive summary.

The executive summary should be the most engaging part for readers, summarizing the entire business plan.

It is generally the part business owners prefer to write at the last because till then they can get the full knowledge of the trucking company business plan.

Start your summary with a brief introduction of your business, as shown in the below example with the help of Upmetrics:

After the introduction, include information like

• Products Served
• Customer Focus
• Mission Statement
• Vision Statement
• Success Factors
• Financial Summary
• Call to action

Tip: Executive summary is a quick overview for your readers. They might not read the whole business plan and only read this section. Thus, make sure to keep it clear, precise, and crisp enough to grab their attention.

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2. Company Overview

Provide a detailed company description in this section. It includes the name of your own trucking business, the location of your office, the legal structure of your business, and other such information.

Also, do not forget to mention the type of your business, for example, your trucking company will be one from below:

• Freight trucking
• Intermodal trucking
• Specialized hauling
• Courier and delivery services
• Bulk commodity trucking
• Dump trucking

After that, mention the history of your company if your business is already in existence. Here is an illustration of the company’s history with the help of Upmetrics:

Also, describe the vision & mission statement of your trucking business along with your future goals. Add the names of the owners along with their qualifications and specifications.

In short, this section should provide an in-depth understanding of your business and business owners.

3. Industry Analysis

This analysis gives all the details about the trucking industry. It will support you in a better understanding of your business.

Here are some questions to ask while conducting industry analysis:

• What is the current size of the trucking industry in the USA?
• What are the major trends in the transportation industry?
• Who are the huge players in the industry and what is their market share?
• How is technology affecting the trucking industry?
• How are fuel prices affecting the operating costs of the businesses?

Conduction this industry analysis will educate you about the market and help you prepare marketing strategies according to the market trends.

In short, industry analysis will help you have a better understanding of the market and support you in making informed decisions.

4. Competitive Analysis

Competitive analysis will help you know your unique selling propositions (USPs) along with your market positioning. You will also be able to know your direct and indirect competitors & other trucking companies.

Start by listing out all your competitors along with their strengths, weaknesses, opportunities, and threats.

Focus more on your direct competitors and ask certain questions like:

• Who do they serve?
• What is their market share?
• What are their USPs?
• What is their pricing strategy?
• What do they need to work on according to their customers?

After conducting competitor analysis, understand your strengths, weaknesses, opportunities, and threats like below to better get your strong points.

This way you can get to know the USP of a trucking company. Once you get the USP, flaunt it in your own business plan.

5. Market Analysis

In the market analysis section, begin with market research and deep dive into the market where your trucking business will operate. Start the section by providing the details of your target market.

Your target market will depend on the trucking services you provide and on the location of your business.

Once you are clear about the target customers, discuss the market trends of the trucking industry. Mention what your customers prefer and what new they want.

For instance, here is the market trends section with the help of Upmetrics:

At the end of the market analysis, do mention the regulatory environment trucking companies need to follow in the particular location.

6. Product and Services

After knowing the market trends and conducting market analysis, give details about the services you will provide. Your trucking services might be one of these:

• Hazardous material transportation
• Freight transportation services
• Specialized transportation
• Intermodal transportation
• Last-mile transportation
• Reefer services
• Container drayage

Mention your time duration of the services in this section, to let your readers know the efficiency and capacity of your trucks. You can also add the images of trucks in this section along with their capacity.

Keep the language of this section understandable and simple to give knowledge about your services to the readers.

7. Sales and Marketing Plan

There are around 750,000 trucking companies in the USA that own at least 1-2 trucks. Therefore, being noticed in this much competition is necessary, which is why you need a proper sales and marketing plan.

Developing a marketing plan means writing down strategies to acquire potential customers and retain them.

Some of the marketing strategies for trucking companies are:

Having a professional website

Having a professional website will spread your reach to a wider audience.  On the website, you can showcase all your services and the images of the trucks directly to potential customers.

Content marketing

Write blog posts, infographics, and articles for the logistics industry in which you can promote your own business. This way you can establish your expertise too in the same niche.

Social media engagement

For a successful trucking company, staying active on social media is a necessity. Share industry trends, news, and other events on social media to engage with your customers.

Email marketing

Build an email list of potential and existing clients and send them newsletters or updates about your services, industry insights, and special promotions.

Once you have noted down how you will acquire customers, then mention the following things:

• Customer acquisition cost
• Your monthly marketing budget

8. Management Team

Letting your readers or investors know who is behind your trucking company will increase the appeal of your business plan.

The management team section tells about the people in charge of the trucking business and their experience of the work. If you have a new trucking company, then showcasing all your experienced managers will make your business look stronger.

Here is an example of a management team:

Management team of Maxwell Truck service

John Maxwell – CEO and Founder

John is the visionary leader who founded Maxwell Truck Service. With over 20 years of experience in the transportation and logistics industry, he sets the company’s strategic direction and oversees overall operations.

Sarah Adams – Chief Operations Officer (COO)

As the COO, Sarah is responsible for the day-to-day operations of the company. She manages dispatch, fleet maintenance, and driver scheduling to ensure efficient and timely delivery of goods.

Michael Turner – Chief Financial Officer (CFO)

Michael is responsible for the financial health of the company. He manages budgets, and financial planning, and oversees financial reporting, ensuring the company’s financial stability and growth.

Karen Simmons – Director of Sales and Marketing

Karen leads the company’s sales and marketing efforts. She develops strategies to attract new clients and maintain strong relationships with existing ones, helping to grow the customer base.

9. Operations Plan

In the whole above plan, we have discussed mentioning your goals, now it is time to write the strategies of daily activities on how to achieve the above-mentioned goals. You can divide these goals into two parts:

Everyday goals

They’re the heart and soul of your trucking business’s daily life, from buying the most appropriate trucks to delivering the goods timely is a tricky thing. These are the everyday heroes that keep your business running smoothly.

Long-term goals

It’s all about milestones: the moments that make you pop the champagne. Picture celebrating your 10,000th timely delivery, hitting that milestone sales figure you’ve dreamt of, or expanding your team.

10. Financial Plan

For a successful trucking business, you will need a proper financial plan with practical financial projections. In the plan, you have to include the income statement, cash flow statement, and balance sheet for 3-5 years.

Income statement

An income statement also known as a profit and loss statement, describes the gross profitability of your business by deducting costs of goods sold from revenue.

For this, you don’t need to be greedy and make practical assumptions so that you can know the actual profitability range of your business. Here is a projected profit and loss statement for 3 years:

Balance sheet

Balance sheets display your assets and liabilities. Although they can contain a lot of details, like equity, goodwill, other intangible assets, etc. Here is an example of a balance sheet for 3 years with the help of Upmetrics:

Cash flow statement

Your cash flow statement helps you see how much money you need to start or grow your business and avoid running out of money. This cash flow should be maintained even for certain months after launch that is before you start making profits.

Surprisingly, you can make a profit but still face financial problems that could lead to bankruptcy. Therefore, you will need proper cash flow planning to avoid such circumstances.

Funding Sources For Trucking Business

Funding a trucking business might be difficult because of the high investments in the truck, various sources to get funding from are:

• Bootstrapping
• Truck financing companies
• Venture capital & angel investors
• Crowdfunding
• Family and friends

Download a Trucking business plan template

Ready to kick-start your business plan writing process? And not sure where to start? Here you go, download our free trucking business plan pdf , and start writing.

This intuitive, modern, and investment-ready template is designed specifically for trucking businesses. It includes step-by-step instructions & examples to help in creating your own trucking business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Write Your Business Plan with Upmetrics

Finally! Now you know how to write a business plan for your business with the help of our trucking business plan example. Thus, you are a step closer to beginning or growing your business.

No doubt, writing a business plan with accurate financial projections is daunting, but it is a lot smoother with the help of business plan software . Therefore, take a deep breath, calm down, and get started with writing your business plan.

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Frequently asked questions, should i hire a professional to write my trucking business plan.

Hiring a professional for your business plan is a great option: it will make things easier for you. But no one knows your business better than yourself.

So, try writing your trucking company business plan with the help of business plan software. That way you will get guidance as well as professionalism in your plan.

How often should you update your trucking business plan?

Remember, your trucking business plan is a living document which means it is flexible and open for changes whenever you want. Ideally, at least updating your business plan once a month as per the current situation is advised.

Should I include photos of trucks and equipment in a plan?

Including photos of your trucks and other equipment is a good option to showcase the service range of your trucking business. Do not overuse them, and just include them in your products and services section.

What legal and regulatory aspects should be covered in a trucking business plan?

A trucking company business plan should include various regulatory aspects:

• Business structure
• Licenses and permits
• Vehicle rules compliance
• Driver compliance
• Record keeping

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Trucking Business Plan Ultimate Guide + Free Example

July 6, 2023

Adam Hoeksema

If you are looking to start a trucking company and need financing, you are likely to be asked to provide a business plan by your potential lender or investor.  If you plan to start as a one-person trucking company this may really seem like overkill, do you really need a full business plan if you simply plan to buy a truck and drive it yourself?  

The reality is that whether it is overkill or not, if your lender requires a business plan, perhaps because it is an SBA loan requirement, then you just have to get it done.  My hope with this blog post is to cover the following questions:

What should a trucking business plan include?

Trucking business plan outline, what kind of trucking business should i get into, where can i find customers for my trucking business, spot freight vs. dedicated routes.

• Should I lease or buy my semi-truck?
• How to create financial projections for a trucking business?
• Trucking example business plan
• Trucking business plan FAQs

With that in mind as the path forward, let’s dive in. 

A trucking business plan should include a market analysis, list of services offered, marketing and sales strategy, operations plan, financial projections, organization and management and risk analysis section. You can see our detailed outline below. 

I. Introduction:

II. Market Analysis:

III. Services Offered:

IV. Marketing and Sales Strategy:

V. Operations Plan

Acquisition and Management of Trucks

Hiring and Training of Drivers

Dispatch and Logistics

Regulatory Requirements and Compliance Measures

VI. Financial Projections

Startup Costs, Funding Sources, and Future Financing Needs:

Financial Summary

Annual Sales, Gross Profit and Net Profit

Key Financial Ratios

Income Statement

Balance Sheet

Cash Flow Statement

VII. Organization and Management

Organizational Structure

Roles and Responsibilities of Key Stakeholders

Legal and Compliance Requirements

VIII. Risk Analysis

Potential Risks

Contingency Plans

IX. Conclusion

Your business plan will differ based on the type of trucking business you plan to get into.  There are several different types of trucking businesses, each with different business and financial models.  For example, we have developed financial models for the following types of trucking businesses: 

• General Freight Trucking
• Moving Truck

Each type of trucking business will have different pros and cons, different startup costs, different work schedules, and ultimately different earning power.  

Finding customers for your trucking business involves proactive networking, marketing, and understanding where your potential clients might be. Here are several strategies to attract more customers:

Networking Events: Attend industry-related networking events, seminars, and trade shows. They can be a great way to meet potential customers as well as partners.

Online Directories and Load Boards: Online freight and load boards can be useful. Some popular options include Truckstop.com, DAT Load Board, and Freightos. Customers needing freight services often use these platforms to find providers.

Use a Freight Broker: Freight brokers act as intermediaries between shippers and carriers. They can bring you new business, but they will take a commission.

Social Media & Online Marketing: Platforms such as LinkedIn, Facebook, Instagram, and Twitter can be useful to connect with potential clients. You can also use Google Ads and SEO to increase your online visibility to potential customers who are looking for trucking services.

Local Businesses: Reach out to local businesses that might need your services. Manufacturers, wholesalers, and companies with distribution needs are all potential customers.

Develop a Website: If you don't already have one, create a professional website outlining your services, rates, and contact information. Having a digital presence can greatly enhance your business visibility.

Referrals: Encourage your current clients to refer your trucking business to other potential customers. You can incentivize this process by offering a referral discount or another type of reward.

Cold Calling and Emailing: Identify potential clients, prepare a solid sales pitch, and reach out directly via phone or email.

Partnerships: Consider creating partnerships with other businesses that complement your trucking services. For instance, a partnership with a storage or warehouse company can be beneficial.

Each approach to running a trucking business has its own advantages and disadvantages. Here are some of the main pros and cons of having a dedicated route versus picking up loads on load boards:

Dedicated Routes

Consistent Work: With a dedicated route, you have a reliable and predictable schedule. You'll know in advance where you're going, when you need to be there, and what you're hauling.

Predictable Revenue: Having a consistent schedule also means you'll have consistent revenue. You'll know what you're earning each week or month, making it easier to plan your business finances

Established Relationships: Over time, you'll build relationships with the businesses along your route. These relationships can lead to more business and better working conditions.

Reduced Wear and Tear: With a dedicated route, you're often driving the same roads and conditions, which can help reduce wear and tear on your equipment.

Less Flexibility: With a dedicated route, your schedule is mostly fixed. You may have less time for other business opportunities or personal matters.

Risk of Dependency: If your dedicated client's business goes down or they decide to change providers, it can significantly impact your income.

Potential for Lower Pay: Depending on the agreement, dedicated routes can sometimes pay less per mile than what you could get from a high-demand load on a load board.

Load Boards

Flexibility: Load boards offer the flexibility to choose your loads and routes. You can decide when to work, where to go, and what to haul.

Potential for Higher Pay: Some loads, especially urgent or last-minute ones, can pay very well. If you're in the right place at the right time, you can earn more than you might on a dedicated route.

Variety: Using load boards provides a variety of work. You're not limited to the same route or cargo, which can make your work more interesting.

Inconsistent Work and Pay: Load boards can be unpredictable. Some days, you might find lots of high-paying loads; other days, there might be very little work available.

Competition: Load boards are open to all truckers, which means you're competing with everyone else for the best loads.

Lack of Personal Relationships: Load boards often don't give you the opportunity to build strong relationships with shippers, which might affect the quality of your working conditions and business opportunities.

Broker Fees: Many load boards work through brokers, who take a commission on the load. This can reduce your overall earnings.

It's worth noting that many trucking businesses use a combination of dedicated routes and load boards to balance out the pros and cons of each approach. This hybrid model can provide both consistency and flexibility.

Should I lease or buy my semi-truck? 

Choosing whether to buy or lease a semi-truck for your trucking business is a significant decision that can have long-term impacts on your business's financial health and flexibility. Here are some pros and cons of each option:

Buying a Semi-Truck

Ownership: Once you've paid off the truck, it's yours. You can modify it to suit your needs and sell it when you want to upgrade or exit the business.

No Mileage Restrictions: Unlike with leasing, there are no penalties for high mileage when you own your truck.

Possible Cost Savings: Depending on the terms of the purchase and the life of the truck, it may be more cost-effective in the long run to buy a truck outright.

High Upfront Costs: Buying a semi-truck requires a significant initial investment, which might be challenging for some businesses, particularly start-ups.

Maintenance and Repair Costs: As the owner, you're responsible for all maintenance and repair costs. These costs can be unpredictable and expensive.

Depreciation: Trucks depreciate over time. When you decide to sell, you might not recoup much of your initial investment, particularly if the truck has high mileage or is in less than excellent condition.

Leasing a Semi-Truck

Lower Initial Costs: Leasing a truck usually requires a smaller initial investment compared to buying.

Flexibility: Leasing can offer more flexibility. You can upgrade to newer models more frequently, and you're not tied down to a long-term commitment if your business needs change.

Less Maintenance Responsibility: Depending on your lease agreement, some or all maintenance and repairs might be covered by the leasing company, reducing unexpected costs and downtime.

No Equity: When you lease, you're essentially renting. You're not building equity in the truck, and at the end of the lease, you don't own anything.

Mileage Restrictions: Leasing contracts often have mileage limits. If you exceed these limits, you could end up paying significant penalties.

Lack of Customization: When you lease, there may be restrictions on how much you can modify or customize the truck.

Potential for Higher Long-Term Costs: Over the long term, the total cost of leasing can end up being more than the cost of buying a truck outright.

When deciding between buying or leasing, it's important to consider the specific needs and financial situation of your business. You should factor in your cash flow, the amount of driving you expect to do, the importance of owning your truck, and the impact of potential repairs and maintenance. Consulting with a financial advisor can be very beneficial in making this decision.

How to Create Financial Projections for a Trucking Business Plan

Just like in any industry, the trucking business has its unique factors that impact financial projections, such as fuel costs, maintenance expenses, and client contracts. Utilizing a trucking financial projection template can simplify the process and enhance your confidence. Creating accurate financial projections goes beyond showcasing your trucking company's ability to cover expenses; it's about illustrating the financial roadmap that leads to profitability and the realization of your transportation goals. To develop precise projections, consider the following key steps:

• Estimate startup costs for your trucking business, including vehicle acquisition or leasing, insurance, licenses, and permits
• Forecast revenue based on projected client contracts, rates per mile, and anticipated volume of shipments.
• Project variable driving costs like fuel, vehicle maintenance, repair expenses, as well as driver pay
• Estimate operating expenses like insurance premiums, permits and licenses renewal fees, tolls, salaried employees, and administrative costs.
• Calculate the capital needed to open and operate your trucking business, covering initial expenses and providing working capital for sustained operations.

While financial projections are a critical component of your trucking business plan, seek guidance from experienced professionals in the industry to refine your projections. Adapt your plan based on real-world insights, leverage industry resources, and stay informed about market trends and regulatory changes to ensure your financial projections align with your goals and set the stage for a successful trucking venture.

Example Trucking Business Plan

Below you will find the text of our example trucking business plan. You can also download a Google Doc version of this trucking business plan template here , which allows you to modify it and personalize it to your own needs. You can also follow along in this video walkthrough, designed to help you customize the business plan to suit your specific trucking business model.

Table of Contents

I. executive summary.

The name of our bar and grill is "Cheers & Grub". Cheers & Grub is a casual dining establishment that specializes in American-style cuisine with a focus on juicy burgers, delicious wings, and refreshing beers on tap. Our target market is young professionals and families in the downtown area who are looking for a casual and relaxed atmosphere to enjoy good food and drinks.

We aim to differentiate ourselves from our competitors by offering a unique and enjoyable dining experience. Our menu will feature a variety of classic American dishes, made with fresh and locally-sourced ingredients. Our bar will offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails. We will also host weekly events such as trivia nights and live music performances, to keep our customers engaged and entertained.

Our projected startup costs are $500,000, which includes the cost of leasehold improvements, equipment, and operating capital. Our projected first-year sales are $1.2 million, with a net profit margin of 7%. We anticipate steady growth in sales and profits over the next five years.

II. Business Concept

Cheers & Grub is a casual dining establishment that offers a relaxed and friendly atmosphere, combined with great food and drinks. Our menu will feature classic American dishes, such as burgers, wings, sandwiches, and salads, made with fresh and locally-sourced ingredients. Our bar will offer a variety of domestic and craft beers, as well as a selection of specialty cocktails.

The ambiance of our establishment will be modern and comfortable, with a touch of vintage charm. We will feature a spacious dining area, a full-service bar, and a cozy lounge area for customers to relax and enjoy live music performances. Our target market is young professionals and families in the downtown area who are looking for a casual and relaxed atmosphere to enjoy good food and drinks.

III. Market Analysis

The restaurant industry has been growing steadily in recent years, with an estimated market size of $899 billion in 2020. The demand for casual dining establishments like Cheers & Grub is particularly high, as consumers seek out convenient and affordable options for their dining needs. Our target market consists of young professionals and families in the downtown area who are looking for a casual and relaxed atmosphere to enjoy good food and drinks.

In terms of competition, there are several established bar and grill establishments in the downtown area. However, we believe that we can differentiate ourselves by offering a unique and enjoyable dining experience, made with fresh and locally-sourced ingredients. Our bar will also offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails, to appeal to a wider range of customers.

IV. Competition Analysis

The main competition in the downtown area consists of established bar and grill establishments, such as "The Local" and "Grill Master". The Local is known for its casual atmosphere and selection of domestic beers, while Grill Master is known for its specialty cocktails and live music performances.

We believe that we can differentiate ourselves from our competitors by offering a unique and enjoyable dining experience. Our menu will feature a variety of classic American dishes, made with fresh and locally-sourced ingredients, and our bar will offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails. In addition, we will host weekly events such as trivia nights and live music performances, to keep our customers engaged and entertained.

V. Marketing Strategy

Our marketing strategy will focus on reaching our target market through a variety of channels, including online advertising, social media, and local promotions. We will also leverage our unique selling points, such as our fresh and locally-sourced ingredients, our selection of domestic and craft beers, and our weekly events, to attract and retain customers.

Online Advertising: We will utilize social media platforms, such as Facebook and Instagram, to reach our target audience. This will include paid advertising, such as sponsored posts and ads, as well as organic content, such as pictures and videos of our menu items and events.

Social Media: We will create a strong presence on social media by regularly posting pictures, videos, and updates about our menu items, events, and promotions. This will help to engage our followers and build a loyal customer base.

Local Promotions: We will participate in local events and promotions, such as food festivals and charity events, to increase visibility and build brand awareness. We will also offer special deals and promotions, such as happy hour discounts and loyalty programs, to incentivize customers to visit Cheers & Grub.

VI. Menu and Kitchen Operations

Our menu will feature a variety of classic American dishes, made with fresh and locally-sourced ingredients. This includes juicy burgers, delicious wings, sandwiches, and salads. Our bar will offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails.

In terms of kitchen operations, we will have a fully-equipped kitchen. Our kitchen staff will be trained in food safety protocols, and we will have strict sanitation procedures in place to ensure the safety and quality of our food.

VII. Service and Hospitality

At Cheers & Grub, we will strive to provide exceptional service and hospitality to our customers. Our staff will be trained in customer service and will be equipped with the necessary skills to provide a welcoming and friendly atmosphere.

Our dining area will feature table service, while our bar will offer full-service bar service, including the preparation of specialty cocktails. We will also have a lounge area for customers to relax and enjoy live music performances.

VIII. Financial Plan

Our projected startup costs are $350,000, which includes the cost of leasehold improvements, equipment, and operating capital. Our projected first-year sales are $1 million, with a net profit margin of 26%. We anticipate steady growth in sales and profits over the next five years, with a focus on expanding our menu offerings and hosting more events to attract and retain customers.

All of the unique financial projections you see below were generated using ProjectionHub’s Trucking financial projection template . Use PH20BP to enjoy a 20% discount on the template. 

Startup Costs:

Projected Financial Summary:

Annual Sales, Gross Profit and Net Profit:

Key Financial Ratios:

Watch how to create financial projections for your very own bar and grill:

Income Statement:

Balance Sheet:

Cash Flow Statement:

IX. Organizational Structure

Cheers & Grub will be owned and operated by [Name], an experienced restaurateur with a passion for good food and drinks. [Name] will also serve as the manager, responsible for day-to-day operations, including menu development, kitchen operations, and staffing.

In terms of staffing, we will have a team of highly-skilled and trained employees, including a head chef, kitchen staff, servers, and bartenders. We will also have a human resources manager to handle employee relations and benefits.

X. Conclusion

In conclusion, Cheers & Grub is a casual dining establishment that offers a relaxed and friendly atmosphere, combined with great food and drinks. With a focus on fresh and locally-sourced ingredients, a wide selection of domestic and craft beers, and weekly events, we believe that we have the necessary elements to succeed in the competitive restaurant industry. Our financial projections are positive, and we are confident in our ability to achieve steady growth and profitability in the coming years.

Trucking Business Plan FAQs

How do i start a trucking business.

To start a trucking business, you'll need to obtain the appropriate commercial driver's license (CDL), register your business, secure necessary permits and licenses, acquire or lease trucks, establish relationships with clients or freight brokers, and ensure compliance with safety regulations.

How can I find freight and clients for my trucking business?

To find freight and clients, consider partnering with freight brokers or load boards, networking within the industry, attending trade shows or logistics events, leveraging online freight marketplaces, and building relationships with shippers or manufacturers.

What types of insurance do I need for my trucking business?

Insurance coverage for a trucking business may include primary liability insurance, cargo insurance, physical damage insurance for your vehicles, and general liability insurance. Consult with an insurance professional to determine the specific coverage you need.

How can I optimize fuel efficiency in my trucking operations?

To optimize fuel efficiency, consider maintaining regular truck maintenance, training drivers on fuel-efficient driving techniques, investing in aerodynamic equipment for trucks, monitoring tire pressure, using GPS technology to plan efficient routes, and adopting technologies that help optimize fuel usage.

What are the compliance requirements for the trucking industry?

Compliance requirements for the trucking industry include adhering to hours-of-service regulations, maintaining accurate records and logs, conducting regular vehicle inspections, following weight and size restrictions, and complying with licensing and registration requirements.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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How To Write a Winning Trucking Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for trucking businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every trucking business owner should include in their business plan.

Download the Ultimate Trucking Business Plan Template

What is a Trucking Business Plan?

A trucking business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Trucking Business Plan?

A trucking business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Trucking Business Plan

The following are the key components of a successful trucking business plan:

Executive Summary

The executive summary of a trucking business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your trucking company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your trucking business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your trucking firm, mention this.

You will also include information about your chosen trucking business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a trucking business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the trucking industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a trucking business’ customers may include:

• Retailers who need goods delivered to their stores
• Manufacturers who need raw materials shipped to them
• Big box stores that require inventory to be delivered to multiple locations

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or trucking services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your trucking business via public relations and pitch your story to reporters.

Operations Plan

This part of your trucking business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a trucking business include reaching $X in sales. Other examples include hiring key personnel, acquiring necessary licenses and permits, and establishing partnerships with vendors.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific trucking industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Trucking Company

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Trucking Company

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup trucking business.

Sample Cash Flow Statement for a Startup Trucking Company

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your trucking company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

Now that you know what you should include in a trucking business plan, it’s time to get started on your own. Use the tips and examples provided in this article as a guide, and don’t be afraid to ask for help from an experienced business advisor or mentor. With a well-crafted business plan in hand, you’ll be ready to hit  the ground running and build the trucking company of your dreams.  

Finish Your Trucking Business Plan in 1 Day!

Wish there was a faster, easier way to finish your trucking business plan?

With our Ultimate Trucking Business Plan Template you can finish your plan in just 8 hours or less!

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• Business Type
• Business Plan for Trucking Company

Trucking Company Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Trucking Company business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Trucking Company business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Trucking Company business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Trucking Company business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Trucking Company business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Trucking Company small business in the UK.

When you have completed your Trucking Company business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Trucking Company business startup.

If you are looking to limit your startup costs when starting up a Trucking Company small business in the UK, this free business plan builder tool will be it.

Starting a Trucking Company business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Trucking Company business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Trucking Company business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Trucking Company industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Trucking Company businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Trucking Company business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Trucking Company business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Trucking Company business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Trucking Company business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Trucking Company business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Trucking Company business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

• Nephrologist
• Airport Terminal
• Public Works Department
• Rehabilitation Center

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Trucking Business Plan PDF Example

• March 5, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful trucking business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your trucking business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a trucking business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your trucking business concept into reality. Let’s dive in!

Our trucking business plan is formulated to encompass all essential aspects required for a thorough and strategic framework. It outlines the company’s operational strategies, marketing plans, industry landscape, competition, management structure, and financial forecasts.

• Executive Summary : Provides a concise overview of the trucking company’s business model, highlighting the key aspects of market analysis , management capabilities, and financial strategy.
• Shipping Routes & Operations: Describes the geographic scope and operational logistics that enable the company to provide efficient transportation solutions.
• Services & Rates: Details the specific transportation services offered by the company, along with a transparent and competitive pricing structure.
• Key Stats: Presents crucial statistics that underscore the size, growth, and dynamics of the trucking industry.
• Key Trends: Highlights the evolving trends within the trucking sector that could influence business operations and opportunities.
• Key Competitors : Provides an assessment of the competitive environment, delineating how the company distinguishes itself from other market players.
• SWOT Analysis : Conducts a comprehensive examination of the internal and external factors that impact the company’s strategic positioning.
• Marketing Plan : Articulates the marketing strategies devised to enhance the company’s market reach and customer engagement.
• Timeline : Establishes critical milestones that the company aims to achieve in its journey towards expansion and market leadership.
• Management: Introduces the experienced management team at the helm, detailing their roles in steering the company towards its objectives.
• Financial Plan: Forecasts the 5-year financial trajectory of the trucking company, detailing expected revenue streams, profit margins, and the overarching financial strategy to ensure fiscal health and growth.

Trucking Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

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Executive Summary

The executive summary introduces your trucking business’s business plan, providing a succinct overview of your company and its logistics and transportation services. It should detail your market positioning, the variety of transport and logistical solutions you offer, its operational base, fleet size, and an outline of daily operations.

This section should also delve into how your trucking business will integrate into the regional or national market, including the number of direct competitors within the sector, identifying who they are, along with your business’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the company’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your trucking business’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a trucking business, the Business Overview section can be effectively divided into 2 main areas:

Shipping Routes & Operations

Briefly describe the core operational aspects of your trucking business, focusing on the geographical scope, such as regional, national, or international shipping routes.

Next, highlight the efficiency and reliability of your operations, emphasizing the strategic positioning of your hubs or depots for optimal logistics management. Explain why these routes and operations are advantageous in serving your target market and meeting customer demands.

Services & Rates

Detail the range of transportation and logistics services offered, from standard freight shipping to specialized services such as refrigerated transport, hazardous materials, or oversized loads.

Outline your pricing strategy , ensuring it reflects the value and competitiveness of your services within the industry. Highlight any flexible pricing options, bulk shipping discounts, or loyalty programs that provide added value to your clients, encouraging long-term partnerships and customer retention.

Make sure to cover here _ Shipping Routes & Operations _ Services & Rates

Market Overview

Industry size & growth.

In the Market Overview of your trucking business plan, begin by evaluating the size of the transportation and logistics industry and its growth potential. This analysis is essential for understanding the market’s breadth and pinpointing opportunities for expansion.

Key market trends

Continue by discussing recent market trends , such as the growing emphasis on supply chain efficiency, the rise of e-commerce driving demand for shipping services, and advancements in transportation technology like telematics and autonomous vehicles. For instance, highlight the need for versatile shipping solutions that accommodate a range of delivery timelines and product types, along with the increasing interest in eco-friendly and sustainable logistics practices.

Key Competitors

Next, assess the competitive landscape, which spans from large national carriers to smaller regional trucking companies, as well as alternative logistics services like intermodal transport. For example, underline what sets your trucking business apart, whether it’s through superior reliability, a broad spectrum of services, or niche expertise in certain types of cargo.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for the trucking business, highlighting Strengths (such as a diverse fleet and reliable service), Weaknesses (including dependency on fuel prices or regulatory challenges), Opportunities (for instance, the expansion of e-commerce and the need for more shipping solutions), and Threats (such as economic fluctuations that may impact shipping volumes or the rise of digital freight matching platforms).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through strategic partnerships, competitive pricing, a strong online presence, and exceptional customer service. Emphasize the importance of building a reputable brand in the logistics industry, leveraging digital marketing, and participating in industry events to network with potential clients.

Finally, create a detailed timeline that outlines critical milestones for the trucking business’s initiation, marketing initiatives, client acquisition, and growth objectives. Ensure the business progresses with clear direction and purpose by setting realistic goals for service expansion, fleet enhancement, and possibly geographic extension of operations.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the trucking business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the trucking business toward its financial and operational goals.

For your trucking business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your Trucking business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your trucking business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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How to Create a Trucking Business Plan in 10 Easy Steps

To start and run a successful trucking business, you need more than just the truck, trailer, and great driving skills; you also need an excellent business plan. Without one, you won't get the financing you need to  purchase tools and equipment or hire any employees; plus, you won't know your costs or how much you should charge for your services.

Starting your own trucking company can be an exciting and rewarding experience – but it also requires some intelligent hard work! Before you start, knowing what you're getting into and having the plan to ensure your success are essential. This guide will walk you through the basics of creating a trucking business plan to help you stay on track as you build your trucking business. By following these ten simple steps, you'll quickly establish yourself in this industry and enjoy long-term success with your company!

Ten easy steps to create a trucking business plan

If you're considering starting your own trucking , it's essential to set up the business properly from the beginning. This means creating a solid and proper trucking business plan. This can be challenging if you've never done it before, but far from impossible. However, with the right help and attention to detail, you can create a trucking business plan in ten easy steps. Here's how to do it.

Step 1: Executive Summary

Step 2: Company Overview

Step 3: Industry Analysis

Step 4: Competitor Analysis

Step 5: Customer Analysis

Step 6: Sales and Marketing Strategy

Step 7: Operational Plan

Step 8: Management Team

Step 9: Financial Projections

Step 10: Implementation and Milestones

Step 1: Executive summary

The executive summary is an essential part of your entire trucking business plan. It provides a brief summary or description of your entire business plan and is usually written at the end. It ideally describes the product, service, or idea on one page and explains why this is an opportunity worth pursuing.

If you want to start your own trucking company, there are some things you need to consider before jumping in. What type of truck will you buy? How will you keep up with regulatory changes? Where will you store the truck while it is not being used? The same applies to shipping boxes  when the truck is not moving. These are all questions that need answers before starting a new trucking business and briefly explain in the executive summary.

Step 2: Company overview

The second step in creating a business plan is deciding on the type of trucking business you want. This means you need to outline your company's background, define your mission and vision, and explain how you will stand out from the competition. 

Do you want to start small and grow into a large company, or do you want to specialize in one thing? Would you deal in moving boxes ?  If you are starting small but intend on growing in the future, keep this in mind when choosing between types of businesses. Deciding on what type of trucking business to start will help determine how much money you need, where you can find clients, and how successful your trucking company will be.

Step 3: Industry analysis

This is where you exhibit your understanding of the market and your special ability to assist your customers. Analyze the industry's size, prospects, expected expansion, and the specifics of how the need is currently being handled.

Additionally, you should be aware of the company's direct and indirect competitors. List the benefits and drawbacks of each of these rivals after briefly explaining each. Then present some logical and convincing tactics to outperform the opposition.

Step 4: Competitor analysis

The fourth step involves competitor analysis. It is slightly different from the industry analysis, as here the sole focus will be on the specific competitors and not the overall industry. You need to analyze how your competitors are different from you and what makes you better than them. Their strengths and weaknesses versus your strengths and weaknesses. 

Find out what other businesses in the area are doing and how they are doing it. This is important for any company, but especially for businesses that rely heavily on the state of their competition. You want to ensure you're doing something other than copying someone else's idea or investing money in something that doesn't succeed.

You can also talk about what they are offering their  truck drivers , including the perks and benefits. Use this information to offer better perks to your drivers and attract more talent to your trucking company.

Researching online reviews and past performance records shows similar companies' success rates, which would give you an overall idea. Visit other companies' websites and see how they advertise themselves. What type of language do they use? What services can they offer? Do they have any special offers or deals going on right now?

Step 5: Customer analysis

Customer analysis will talk about the target market that you will focus on. Your target market is the group of people to whom you plan to sell your product or service. An excellent way to understand your target market is by figuring out who needs what you're offering and their challenges. To do this, could you answer these questions: Who needs your product or service? What challenges do they face? How can you solve their problems?

After answering these questions, be sure to develop your offerings as close to these answers as possible. 

Step 6: Sales and marketing strategy

This is sort of the meat of the plan. It’s important to talk about how you will market your business   once everything is settled. Even though you may think that you will have plenty of time to address this later in the process, it will be good for you to start thinking about how you will get your product or service out there. Will you be doing it all by yourself? Do you want help from outside agencies? If so, what kind? Is it worth investing in an advertising campaign? These questions are essential and will need answers before the plan is finished.

If everything is ready, but there are no proper sales and marketing channels, then your trucking business won’t survive for long. Sales drive the entire business and bring in the necessary profits. So make sure to see what competitors are doing, how much budget you have for these channels, and what strategies you will use to integrate these two efficiently into the system.

Step 7: Operational plan

An operational plan defines an organization's main aims and objectives and a strategy for achieving them. It is a carefully drafted document that guarantees team members are aware of their duties and comprehend exactly what needs to be done.

Creating an operational plan helps teams stay on course while assisting them in making important choices about the long-term strategy of the business.

When writing this section for your trucking business plan, answer the following questions:

• What key positions are there in your business?
• How will you handle routing and dispatch?
• Will you simultaneously run a route and manage the business? 
• Do there exist any extra drivers?

Step 8: Management team

A business plan should always contain a section on management and operations. This part outlines how your company will be run on a day-to-day basis, such as who will be in charge of different aspects of the business, what hours employees will work, what their responsibilities will be, and how decisions are made.

Answer questions like, who is in charge or what? Who will handle different aspects of the business? Are you going to hire staff or outsource the labor? What hours do they work? You'll need to decide what hours your employees are expected to work.

A management team is a collection of senior employees employed by a business owner to handle crucial duties within the company. These people make up the top tiers of management within an organization or firm, and each has a particular area of expertise in business management, such as:

• Marketing and online presence
• Business strategy

Step 9: Financial projections

Your trucking business plan's financial predictions section must have pertinent balance sheets, which are financial statements that describe your company's assets (what you own), liabilities (what you owe), and equity.

You must also provide your income statement, generally known as a profit-and-loss statement. This part provides an overview of your earnings and expenses and reports your company's profit or loss for the given time frame. It is helpful for budgeting and controlling operating expenditures.

Step 10: Implementation and milestones

Like all the other essential aspects of your trucking business, the information about implementation and milestones is also crucial to your future plan. You can elaborate on it as follows:

• Establish your goals and objectives for the future. What are you looking to accomplish in the short, medium, and long term?
• Define your audience or customer group. Who is your primary target market? Who will drive the most revenue for you?
• Identify your competitors. What is the competition doing well, poorly, or not at all?
• Conduct research on industry trends and challenges. How are things changing in the industry that will affect your business? What new opportunities are there for profit-making or cost savings
• Make a plan for executing your strategy, with milestones and measurable goals.
• Write out what marketing messages you'll use.

Get ready to prepare your own plan now!

It is not a big deal to establish your trucking business. All you have to do is plan well before the very start. If you are new to that field, there is no need to fret. We have compiled and designed the ideal business plan for your trucking company. To ensure you get all the crucial points, you must read this blog post reasonably.

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How To Write A Trucking Business Plan? An Ultimate Guide

• Updated on April 25, 2024

Many people think to start a business from starch. The transportation business is one of the popular areas but first, you need a trucking business plan . Here is the complete guide to starting a logistics business.

Table of Contents

• About Transportation Business
• How to start a trucking business?
• Positive and Negative Impacts of Having a Trucking Business
• How to Write a Business Plan for Trucking Company
• How Profitable is Trucking?
• How to start a trucking business without driving
• How to start a trucking company with no money
• Does the Trucking Business Plan Helps you to Find Investment

1. About Transportation Business

The transportation business is one of the biggest markets on Earth. That’s why so many people want to be part of the market. Also, the logistics business is the key to today’s consumption market. If there is no product to consume on the market, what could we do?

Furthermore, the freight business is a must for so many other sectors such as food, clothes, machines, etc. Because of all these reasons, so many people thinking to be part of the hauling business . But please be careful: There are also so many big companies who try to dominate the market. They always try to find new ideas to lower their spending and their offer for transporting the products. In this way, the freight business might look hard to be part of but there are small companies with special needs. As an example, the ice cream business… They need trucking companies with freezers in their trucks. Another example is the clothing industry. They need speed and they always have to carry their product throughout the country right before the new marketing campaigns start.

2. How to Start a Trucking Business?

Firstly, you should choose a niche: such as staff transportation … Businesses that need staff transportation always expect their workers to come in at the right time and leave at the right time. If you are thinking trucking business for staff transportation, you should have a truck with many seats. Moreover, niche parts of the trucking business should require a specialized business plan for it. As we said, if you are into staff transportation and hauling business, you should create a trucking business plan which fits in that niche.

If you are into how to start a trucking business without driving , you should first find one or more drivers. You can find drivers with trucks or without trucks. It depends on your needs. Drivers who have cars might demand more money for their truck’s needs and some drivers might want to work as freelancers, others might want a full-time commitment to your trucking company. It depends on how you want to work and what drivers expect from your transportation business.

That’s why starting a trucking business without driving , might be time-consuming since you can’t work alone in the beginning. Also, if you are thinking about how to start a trucking company with no money, you should have a driver’s license because hiring drivers will demand money.

3. Positive and Negative Impacts of Having Trucking Business

There are several indicative factors of having a trucking business. We can split them into 2: positive and negative. Whether you are just thinking to get into the freight business or you are already part of the logistics business, these factors affect your business in many ways.

Positive Impacts of Having Trucking Business

Firstly, like many businesses, finding a reliable partner in the logistics business is hard. If you are keen to serve in the hauling business, you should make your customer sure that you are a reliable partner for their business. The very first thing to do for it is to create a successful trucking business plan which fits their needs. You should explain all the details about your business and show them that you are a better option than other trucking companies .

Secondly, the logistics business is one of the most competitive sectors in the world. That’s why many other sectors always look for new partners in the freight business. You should create your chance by reaching them to tell that you are one of the best options in the hauling business. It might sound price a centered approach but, many businesses are looking for it. By the way, if you are thinking about how to start a trucking business, you should start by reaching out the companies with affordable plans.

Lastly, even if some trucking businesses are giving really low prices, they would not get any customers. The reason is safety . Safety of the products or people is one of the key factors in the logistics business. Businesses are keen to find affordable options for their logistical needs but still, they want to make sure their product will be safe on the road. Whether they have product insurance or not, they want safety for the product because it’s not only about getting the money back, it is also time-consuming when they lost a product on the road.

Negative Impacts of Having Trucking Business

Firstly, you should know that if you are keen to start a trucking business, you will have huge competitors. Your competitors will have a huge marketing budget and logistics connection. Huge trucking companies are always trying to maximize their customer and dominate the market. That’s why transportation businesses are focused on safety problems.

As a result of the competition, they want to create domination in the transportation business. When they realize you are stealing some of their customers, they will create new approaches that they can get their customers back.If you are thinking about how to start a trucking business without driving, you would have higher expenses since you have to hire a driver. In this manner, you cannot show that you are affordable. You should show your customer that you are the affordable option when it is a logistics business .

Consequently, international transportation businesses demands so many legal documents. If you are thinking about how to start a trucking business for international transportation, you should have knowledge about international transportation, or you should hire someone to do that. Similarly, by hiring someone to take care of the legal process, you would have higher expenses.

Lastly, you should write a great business plan for a trucking company that you show customers, you are a better option than other huge competitors. It sounds easy but it is not. You should have a huge knowledge of business plans or you should get help or find a template for a business plan. Someka’s Business Plan is a great tool for blueprinting your company. It is a sophisticated plan for businesses such as logistics business, transportation business, and trucking companies.

4. How to Write a Business Plan for Trucking Company

Start a trucking business begins by writing a business plan for the trucking company. A successful business plan should have 6 sections.

Firstly, you should decide on your trucking company name, logo, and other basic details.

2. Introduction

In the light of basic information, you should explain your logistics business in detail. Also, you should specify your trucking company for your niche.

3. Marketing

Now, you have to have a way to reach out to your customer. If you are just starting a trucking business, you would not have much more to spend on marketing. That’s why you should be wise about your trucking companies ’ marketing efforts . In this way, you have to make a great marketing plan. Someka’s business plan’s marketing section has 6 sections so you can clearly explain your motives and goals.

4. Organization

The logistics business is a complicated business. You should make your organization strictly knows that everybody will do their tasks on time.

5. Financials

If you are thinking about how to start a trucking business with no money , you should plan your financials amazingly. Someka’s business plan has 5 sections . Sales forecast, income statement, balance sheet, cash flow statement, and financial summary.

Finally, the last section is a summary. In this section, you should give them a clear look at your trucking company. You can do that in 3 sections: Business model canvas, business timeline, and executive summary.

Whoever read this business plan, will completely understand how will be your logistics business. Also, they have a clear idea about how your trucking company will work.

Someka Business Plan Excel Template

5. How Profitable is Trucking Company?

Line many other sectors, logistics businesses ’ profits would be varied. It really depends on how you are planning to work. Such as, if you are thinking to hire many drivers and legal counselors, your expenses would be higher so your prices also go up too.

Likewise, if you minimize your expenses , you can lower your prices and you can reach out to more customers. Still, if you need a number, it would be between 10-30%.

6. How to Start a Trucking Business Without Driving

As we mentioned this, if you don’t have a license or you do not want to drive a truck , you must find a driver for your transportation business . There are several ways to find drivers. The first type of driver is a full-time worker. If you hire a full-time driver, you should give them a job to work always or you will spend money for nothing. If you are planning to hire part-time or freelance drivers, you should plan their work limit and working time with your customer’s needs.

7. How to start a trucking company with no money

Equally, if you are planning to start a trucking company with no money , yes, it is possible! As a matter of fact, it is hard to build a trucking company with no money. Likewise, you have to have a great plan to start a trucking company with no money. You should find freelancers and customers right before time.

8. Does the Trucking Business Plan Help You to Find Investment?

Yes, with a good business plan, you can find an investment for your dream transportation business . As we discussed before, you should be careful about your business plan. You should explain to investors all about your gameplay and hauling business tactics. Someka’s trucking business plan helps you to gather all the information that investors want to know.

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Trucking Business Plan Template

• Trucking Business Plan

Are you considering starting or growing a trucking business? If so, you need a business plan and you’re in the right place to learn how to complete it!

Whether you’re looking to secure funding and/or make more strategically-sound decisions about your trucking operations and growth, this guide will help you.

Below you’ll learn what to include in your plan and how to most efficiently complete it. So, fasten your seatbelt and let’s show you how to finish your plan and grow your trucking business!

How to Write a Trucking Business Plan

Below are links to each section of your trucking company business plan template:

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Plan
• Operations Plan
• Management Team
• Financial Plan

Next Section: Executive Summary >

Trucking Business Plan FAQs

What is the easiest way to complete a business plan for my own trucking company.

Growthink's Ultimate Trucking Business Plan Template allows you to quickly and easily complete a business plan for a trucking company. Our template i ncludes all the key sections necessary to write a business plan including the executive summary, company description, management team, industry analysis, operations plan, financial plan, and more!

Where can I download a trucking company business plan PDF?

Our trucking business plan PDF template is a free resource to help you get started on your own business plan. You can download the trucking company business plan example pdf here. This is a template you can use in PDF format for any type of trucking or transportation business.

What is a trucking business plan?

A trucking business plan provides a snapshot of your trucking company as it stands today, and lays out your growth plan for the next five years. It explains your short term and long term goals, the company’s mission statement, operational plan and your strategy for reaching them. It also includes a market analysis to support your business plans, sales strategy and show your potential target market size. It should also include research to support your plan, as well an operations plan, financial plan and a marketing plan.

A trucking business plan template makes it easy to write this crucial business document.

Is a trucking business profitable?

Although trucking companies vary in their rates of return, the trucking industry as a whole is generally quite profitable when compared to other types of business ventures.

The amount of money you can make is largely dependent on your trucking industry niche, client base, freight services provided, implemented business strategies, and other factors. However, the average trucking business owner earns approximately $56K in annual revenue, though many others have reported earning more than $100K per year after expenses.

Why do I need a business plan for a trucking company?

If you’re looking to start a trucking business or grow your existing trucking business you need a solid business plan. A business plan will help you raise funding, if needed, and plan out the growth of your trucking business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes. 

How do I start a trucking business plan?

To start planning your business in the transportation industry, begin by determining the scope of your business plan . Will you need one to raise capital, or will you seek financing for truck purchases? Are you looking for new investments that are outside the scope of your current cash flow projections? Make sure to research all of these issues before proceeding with writing your plan.

Once you determine the scope of your own trucking business, you will begin to conduct thorough market research and competitive analysis. You should know which region you plan to work in (in the case of trucking companies focusing on a specific geographical region) and whether you want to focus on a particular type of freight (e.g., heavy hauling vs. general commodities). Gather as much information as you can, including competitor profiles and market research reports. This should help you determine your competitive edge, the profile of your target customers and a realistic price range for your trucking services or transporting goods. All of this information will be included in your business plan and will help convince potential investors if you are seeking funding.

What are the 7 steps to creating a successful trucking business?

The 7 steps to making a successful trucking company are:

• Conduct thorough research and analysis.
• Gather as much information as you can, including competitor profiles, industry trends, government regulations and market analysis reports.
• Determine your competitive advantage, ideal target customer profile, and a pricing strategy.
• Meet with an accountant or financial planner with trucking business knowledge to determine what legal structure and business model is best for you.
• Establish a Limited Liability Company (LLC) or Corporation in addition to co-ops if desired.
• Choose the trucking company name carefully and secure all necessary trademarks to prevent others from legally using them in your field of business.

Use a trucking business plan template to write a successful trucking business plan or work with a business plan expert to write a trucking business plan that's tailored for your particular needs and financial goals.

How much money should I have to start a trucking company?

Starting a local trucking company can cost as little as $10,000 for an individual owner-operator who leases their truck, and as much as $1 million or more for someone looking to have a fleet of trucks.

The biggest startup cost is typically the purchase or lease of trucks: The cost of a truck varies based on the make, model, and condition. On average, you might spend between $80,000 to $150,000 per truck to purchase new trucks. The average cost to lease a truck ranges from approximately $1,000 to $2,500 per month, but you’ll also need a down payment of several thousand dollars.

There are a wide range of other operating costs associated with running your trucking business that you’ll incur. You generally want to have enough capital to pay for 3 months of these costs when you start. Specific costs include the following:

Fuel: The annual fuel cost per truck can range from $30,000 to $70,000, depending on fuel efficiency and distance traveled.

Maintenance and repairs: Budget for routine maintenance costs and unexpected repairs. This can cost approximately $15,000 to $25,000 per truck annually.

Commercial truck insurance: The cost of insurance depends on factors like the type of cargo you carry and your driving history. On average, expect to pay around $9,000 to $12,000 per truck per year.

Operating authority (MC number): The Federal Motor Carrier Safety Administration (FMCSA) charges a fee for obtaining an MC number, which can cost around $300.

State permits and licenses: Costs can vary by state but typically range from $1,000 to $5,000.

Driver wages: The salary for truck drivers varies based on experience and location. Expect to pay an average of $40,000 to $70,000 per qualified driver annually.

Office space and equipment: Costs for an office space, computers, and other administrative essentials can vary widely depending on location but might average around $10,000 to $40,000 per year.

Compliance software and services: Investing in compliance software or services to ensure your company adheres to safety regulations can cost around $5,000 to $10,000 annually.

Marketing costs and advertising expenses: Depending on your marketing strategies , budget for promotional activities, which can range from a few thousand dollars to tens of thousands per year.

How long should my trucking company business plan be?

It's best to try to keep your business plan between 15 and 30 pages including your financial statements (which belong in the appendix), but there are no firm rules. Length is determined by how thorough you need to be. If you're just looking for funding for new equipment, for instance, your plan may only require 15 pages of material, but you will still need a financial model. On the other hand, if you're looking for outside investment or planning on expanding into new markets, it may require a more comprehensive business plan to more thoroughly explain the opportunity and why you’re qualified to be successful.

Will I have to attach expenses and budgets to my trucking company business plan?

Yes, these documents are included in the Appendix section of the business plan! Although this makes it very important that you do extensive research and budget thoroughly, it's also one reason why people hire professional writers: they're experts at finding and justifying expenditures and keep companies from going overboard with unrealistic expectations. Growthink's Ultimate Trucking Business Plan Template includes realistic financial projections making it easier for you to start writing the business plan for your trucking company.

What is the best business structure for a trucking company?

In the trucking industry, there are several business structures to choose from, including sole proprietorships, limited liability corporations (LLCs), and S Corporations. You should discuss your options with an accountant or financial planner depending on the state you plan to do business in.

Most of the time, trucking companies start as sole proprietorships, which are the simplest and most inexpensive to maintain. You may also establish LLCs or corporations in addition to co-ops.

What are the most important elements in a trucking company business plan?

A strong marketing strategy is one of the most critical aspects of any trucking company business plan. You should be prepared to reach your target market through all channels, including social media sites like Facebook and LinkedIn, print ads, load boards, professional networking groups for retirees or veteran members. Likewise, having a strong network of quality suppliers can help you better serve existing customers while also attracting new ones. Also consider memberships to American Trucking Associations.

What are the sources of funding for a trucking business?

With regards to funding, financing options for a trucking business include bank loans and angel investors. With regards to bank business loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financial projections are reasonable. But they will want to see a professional plan, complete with a cash flow statement, income statements, loss statement and balance sheets. Such a plan will give them the confidence that you can run a successful business. 

The second most common form of funding for a trucking business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a trucking business.

How do I find financing for my trucking company?

There are several sources of financing available specifically for established trucking businesses including commercial loans, small business administration (SBA) loans, and credit cards.  Many financial institutions can provide a loan of some type to help you get started. All of these can help cover the cost of purchasing new trucks along with other equipment.

Having realistic financial forecasts, backed by research will help secure financing.

TRUCKING BUSINESS PLAN OUTLINE

• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Trucking Business Plan Summary

Other Helpful Business Plan Articles & Templates

Trucking Company Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Transportation Industry » Trucking

Are you about starting a trucking company ? If YES, here’s a complete sample trucking business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a trucking business.

We also took it further by analyzing and drafting a sample trucking company marketing plan template backed up by actionable guerrilla marketing ideas for trucking businesses. So let’s proceed to the business planning section.

A Sample Trucking Company Business Plan Template

1. industry overview.

The trucking industry plays a very important role in the economy of the world; they provide essential services to the united states economy by transporting large quantities of raw materials, machines, equipment, dirt, rocks, building materials, and finished goods over land—typically from manufacturing plants to retail distribution centers and from warehouses to construction sites.

As matter of fact, heavy duty trucks are indispensable in the construction industry. The trucking industry is responsible for the majority of freight movement over land, and is a major stakeholder in the manufacturing, transportation, and warehousing industries in the United States of America and in other parts of the world.

In the United States, Large trucks and buses drivers require a commercial driver’s license (CDL) before they can be permitted to operate. The activities in the trucking industry is regulated by the United States Department of Transportation (USDOT), the Federal Motor Carrier Safety Administration (FMCSA) and the Federal Highway Administration (FHWA).

They ensure that drivers and trucking companies adhere to safety rules and regulations and also that potential truck drivers undergo special training on how to handle large vehicle before applying and obtaining their commercial driver’s license (CDL).

Statistics has it that food and food products, lumber or wood products, as well as petroleum or coal account for 34.8 percent of truck traffic in the United States and by volume, clay, glass, concrete and stone, farm products, as well as petroleum and coal account for 35.6 percent of truck traffic.

The advancement in technology in areas such as computers, satellite communication, and the internet, have contributed immensely to the growth of the industry. The advancement in technology is responsible for increase of productivity of trucking companies operations, it helps them effectively monitor their trucks and their drivers and it helps driver save time and effort.

The trucking industry is not restricted to trailers or large trucks hauling goods from destination to another via interstate highways, it also involves smaller trucks that helps transport smaller quantity of goods from one destination within a city to another destination within same city.

Trucking business is not only about transporting goods over a long distance. As a matter of fact, in the U.S. about 66 percent of truck tonnage moves distances of 100 miles or less; local and regional hauls account for almost half of all truck revenues and are they are the preferred choice for private carriers.

No doubt starting and operating a trucking business can be challenging, but the truth is that it can be rewarding at the same time. One good thing about the industry is that it is open for both big time investors who have the capacity to start the business with fleet of trucks and aspiring entrepreneurs who may one to start with just one truck.

2. Executive Summary

Terry Granville Truck Service Inc. is a trucking company that will be based in 10548 SD Highway 32 Belle Fourche South Dakota.

We will provide daily freight services (trucking services, moving services & supplies, and bulk material sales & supplies) on one skid to full truckloads to and from South Dakota, North Dakota, Southern Illinois; St Louis, Missouri; Southeast Missouri; Evansville, IN; Nashville, Tennessee; Memphis, Tennessee and Chicago land areas et al.

We will also provide cross docking, warehousing, lift gate and specialized van service in South Dakota, North Dakota, Southern Illinois, Southeast Missouri and Western Kentucky.

Terry Granville Truck Service Inc. has been able to secure all relevant licenses and permits to operate throughout the United States and Canada.

We will ensure that we abide by the rules and regulations of the trucking industry and we will only hire experienced and qualified drivers with valid commercial driver’s license (CDL).Our customers and potential customers alike can be rest assured that they will get quality services at competitive rates.

We will go the extra mile to ensure the safety of goods under our care and our customers get value for their money. At Terry Granville Truck Service Inc. our goal is to provide excellent service to our customers and we pride ourselves on the integrity and competence of our company and our employees.

Terry Granville Truck Service Inc. will ensure that all our deliveries are on time and we supersede the expectation of our customers. We will only put trucks that are in top shape on the road, and all our drivers will be trained to be courteous, friendly and to abide by the rules and regulations of the industry.

We will maintain and take proper care of our drivers as well as our trucks and equipment.Terry Granville Truck Service Inc. is a family business; it is owned by Terry Granville and family. Terry Granville is an investor who has an interest in the trucking industry.

The company will be fully financed by Terry Granville and he will be the founding chief operating officer of the company. Terry Granville has a diploma in Transport and Logistics Management and his has over 5 years of experience in the transportation industry.

3. Our Products and Services

Terry Granville Truck Service Inc. is a company that looks forward to deliver excellent services in terms of helping our customers move goods and equipment from one destination to another destination. We want to be known as the trucking company that truly care for her customers. Our business offering are listed below;

• Moving supplies
• All furniture quilt-wrapped for protection
• On-time pickup and delivery
• Home and office movement
• Local and long distance movement
• Heavy duty equipment movement
• Excavators movement
• Bulldozers movement
• Construction equipment movement
• Agricultural equipment movement
• Movement of oil and gas products

4. Our Mission and Vision Statement

• Our Vision is to become one of the preferred choices of individual and organization when it comes to the demand for trucking services in the whole of the United States of America.
• Our mission is to ensure that we build a trucking company that will operate in the whole of the United States of America and Canada; a company that will boast of having some of the best and reliable truck drivers in the whole of the United States of America.

Our Business Structure

Our business structure will be designed in such a way that it can accommodate but full – time employees and part – time / contract staff; those who just want to take some time off to generate additional incomes.

We intend starting the business with a handful of full time employees (drivers and back office staff) and some of the available driving roles fill be handled by qualified contract drivers. Adequate provision and competitive packages has been prepared for all our employees.

For now, we will contract the maintenance of our trucks to service provider. This is because we don’t intend to maintain a very large overhead from the onset. But as soon as the business grow and stabilize, we will assemble our own in – house maintenance team. Below is the business structure and the roles that will be available at Terry Granville Truck Service, Inc.;

• Chief Operating Officer (Owner)

Admin and HR Manager

Transport and Logistics Manager

Business Developer

• Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer (Owner):

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for the day to day running of the business
• Responsible for handling high profile clients and deals
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization at regular interval
• Coordinates drivers, vehicles, loads and journeys
• operates IT systems
• negotiates and agrees to contracts
• develops and confirms schedules
• plans for and negotiates technical difficulties
• prepares paperwork for regulatory bodies
• liaises and manages staff
• implements health and safety standards
• Plans routes and load scheduling for multi-drop deliveries.
• Books in deliveries and liaises with customers.
• Allocates and records resources and movements on the transport planning system.
• Ensures all partners in the supply chain are working effectively and efficiently to ensure smooth operations.
• Communicates effectively with clients and responds to their requirements.
• Directs all transportation activities.
• Develops transportation relationships.
• Monitors transport costs.
• Negotiates and bargains transportation prices.
• Deals with the effects of congestion.
• Confronts climate change issues by implementing transport strategies and monitoring an organization’s carbon footprint.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information.
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Commercial Truck Drivers

• Assists in loading and unloading cargo.
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment, such as hazardous material placards.
• Assists the transport and logistics manager in planning their route according to a delivery schedule.
• Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
• Transports finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
• Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
• Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Collects and verify delivery instructions
• Reports defects, accidents or violations

Front Desk / Customer’s Service Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via email and phone calls for the organization
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business a consultant to help us conduct SWOT analysis and prepare a trucking company marketing plan for our business.

Terry Granville Truck Service Inc. hired the services of a seasoned business consultant with bias for start – ups in the U.S. to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the trucking industry.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Terry Granville Truck Services Inc.;

Our areas of strength in U.S include; size advantages, cost advantages, supply chain, customer loyalty and strong reputation amongst domestic industry players.

Our weakness could be lack of finance, high debt burden, cost structure, lack of scale compared to our peers who have already gained ground in the industry.

• Opportunities:

The opportunities that are available to us as a trucking company in the United States are online market, new services, new technology, and of course the opening of new markets

Some of the threats that we are likely going to face are mature markets, bad economy (economy downturn), stiff competition, volatile costs, and rising fuel prices.

7. MARKET ANALYSIS

• Market Trends

The market trends as it involves the trucking industry especially in the United States and Canada is indeed dynamic and at the same challenging.

But one thing is certain, once a trucking company can gain credibility, it will be much easier for the company to secure permanent deals / contracts with big time merchants and construction companies who are always moving goods and equipment from one part of The United States of America to another part.

No doubt some of the major factors that count positively in this line of business are trust, honesty, good relationship management and of course timely and safe delivery.

8. Our Target Market

Our target market are basically every one (organizations and individual as well who have cause to move things from one location to another location. We cover both short distance (inter states) and long distance (intra states). We are in business to move stuffs and anyone who has stuffs to move within the United States or from the United States to Canada, can contact us.

In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;

• Merchants ( importers, exporters, traders, suppliers, wholesalers, and dealers )
• Manufacturers
• Construction companies
• Corporate organizations
• Small business owners
• The timber industry
• Oil and gas sector

Our competitive advantage

Our major competitive advantage is the vast industry experience and solid reputation of our owner, Terry Granville. Terry Granville Truck Service Inc. no doubt is a new trucking company, which is why we took our time to do a thorough homework before launching the business.

We were able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are trust, honesty, good network and excellent relationship management strong management, strong fleet operations, direct access to all Atlantic and Gulf Coast ports, our transportation network serves some of the largest population centers in the U.S., our size advantages, cost advantages, supply chain, customer loyalty and strong reputation amongst domestic industry players.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both individuals who may want to make use of small trucks to transport goods within the city and also big conglomerates who are involved in massive movements of goods and equipment from one part of the U.S. to another part.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Terry Granville Truck Service Inc. will ensure that we leverage on our strength and the opportunities available to us in the U.S. market to generate enough income that will help us drive the business to stability. We will go all the way to explore every available sources of income in the trucking industry. Below are the sources we intend exploring to generate income for Terry Granville Truck Service Inc.;

• Movement of timbers

10. Sales Forecast

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet out set target of generating enough income / profits from the first month or operations and grow the business and clientele beyond South Dakota to other states in the U.S. and Canada

We have been able to critically examine the trucking industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in the United States of America.

Below is the sales projection for Terry Granville Truck Service Inc., it is based on the location of our trucking business and our competitive advantage;

• First Fiscal Year-: $300,000
• Second Fiscal Year-: $900,000
• Third Fiscal Year-: $1,500,000

N.B : This projection is done based on what is obtainable in the industry and the nature of services that we will be offering.

• Marketing Strategy and Sales Strategy

Networking is an effective way to begin building your client base and we have plans in place to leverage on all our networks. In view of that, we will look out for gatherings where we can network with captain of industries, entrepreneurs, manufacturers and merchant et al.

As a matter of fact, our first port of call will be to connect with the nearest Chamber of Commerce; we are likely going to get our first major deal from them.

At Terry Granville Truck Service Inc. all our employees will be directly or indirectly involved in sales and marketing. We will create provision for our employees to earn commission when they bring in business for the organization. We will also encourage freelancers to work with us; whenever they refer clients to us to will earn a percentage of the deal.

Lastly, we will leverage on the power of the media by advertising our services using both online and offline platforms. We will work hard to ensure that get repeated business from any business deal we execute and also we will encourage our customers to help us refer their friends to us. Part of our strategy is to reward loyal customers and to leverage on word of mouth marketing from satisfied customers.

Over and above, we have perfected strategies to network with people who are likely to refer business our way. In summary, Terry Granville Truck Service Inc. will adopt the following sales and marketing strategies in sourcing for clients for our business;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the construction industry, manufacturing industry, oil and gas industry, timber merchant et al.
• Promptness in bidding for contracts
• Advertise our business in haulage magazines, newspapers, TV stations, and radio stations et al
• List our business on yellow pages
• Attend expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver quality services
• Leverage on the internet to promote our business
• Direct marketing
• Word of mouth (referral marketing)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street they are operating must be ready and willing to utilize every available means ( conventional and non – conventional means ) to advertise and promote the business. We intend growing our business beyond South Dakota which is why we have perfected plans to build our brand via every available means.

Below are the platforms Terry Granville Truck Service Inc. intend leveraging on to promote and advertise her trucking business;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
• Install our Bill Boards on strategic locations
• Distribute our fliers and handbills in targeted areas from time to time
• Attend chambers of commerce meetings with the aim of networking and introducing our business.

12. Our Pricing Strategy

Terry Granville Truck Service Inc. has a lease arrangement with various companies and the company’s pricing is based on miles per thousands of tons of cargo transported. We have perfected our plans to charge competitive rates since we have minimal overhead compared to our competition in the industry.

We will ensure that we leverage on price to win over customers; our prices will be affordable and negotiable. The fact that our business door is open to both individuals and corporations means that we will have different price range for different category of clients. As the business grow, we will continue to review our pricing system to accommodate a wide range of clientele.

• Payment Options

Our payment policy will be inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Here are the payment options that Terry Granville Truck Service Inc. will make available to her clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients pay us without any difficulty. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash.

13. Startup Expenditure (Budget)

• The Total Fee for incorporating the Business in South Dakota – $750 .
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility with enough parking space for our trucks in South Dakota for 6 months (Re – Construction of the facility inclusive) – $40,000 .
• The amount required to finance the purchase of the first set of trucks – $800,000
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $5,000
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The Cost of Launching our official Website: $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $2,500

Going by the report from our market research and feasibility studies , we will need about $1M to set up a trucking business in South Dakota.

Generating Funding / Startup Capital for Terry Granville Truck Service Inc

Terry Granville Truck Service Inc. is set to start as a private business that will be solely owned by Mr. Terry Granville and family. He will be the sole financial of the company but may likely welcome other business partners when need for expansion arises. These are the areas we intend generating our start – up capital for our business;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings – $150,000 and soft loan from family members – $50,000) and we are at the final stages of obtaining a loan facility of $800,000 from our bank. All the papers and document has been signed and submitted.

14. Sustainability and Expansion Strategy

Terry Granville Truck Service Inc. is a business that was established with the aim of covering the whole of the United States of America and Canada, we have invested a whole lot of money in the business and we would not want to see our investment go down the drain which is why we hired a core professional to help us put strategies and structure in place that will keep the business growing.

Part of the sustainability and expansion strategy that we have adopted is the continuous training and empowerment of our workforce (both full-time staff and freelancers working for us) so as to provide them with the capacity to perform effectively in the highly competitive trucking / haulage industry in the United States of America.

In other to be in business for a long time, we will not in any way comprise our integrity and trust and we will continue to surpass the expectation of our customers.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Acquiring of trucks and relevant equipment: In progress
• Renting of Office Facility in South Dakota: Completed
• Conducting Feasibility Studies: Completed
• Start – up Capital Generation: Completed
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees and drivers: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of relevant organizations and chambers of commerce): Completed

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Trucking Company Business Plan Sample

Published Dec.10, 2013

Updated May.16, 2024

By: Jakub Babkins

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Table of Content

Trucking company business plan for starting your own business

The trucking industry plays a vital role in the world’s economy; they provide essential services to the U.S. economy by transporting large quantities of raw materials, machines, equipment, dirt, rocks, building materials, and finished goods.

The trucking industry is responsible for most of the freight movement over land. It is a significant stakeholder in the U.S. manufacturing, transportation, and warehousing industries. If you are interested in working in this industry, you should go over multiple business plans for trucking company to get a head start. The completed business plan for dump trucks  is what you need first to establish your business.

If you don’t know how to write a business plan for a trucking company, hiring business plan writing services will be a good option.

Executive Summary

Arrow Transports is a trucking company that will be based in South Dakota. Our business plan trucking company will provide daily freight service on one skid and full truckloads to and from South Dakota, North Dakota, and Southern Illinois.

We will also provide cross-docking, warehousing, liftgate, and specialized van service in South Dakota. Arrow Transport uses a comprehensive business plan for trucking company which can provide an excellent direction to those who are confused about how to write a business plan for a trucking business.

2.1 The Business

Arrow Transports has secured all relevant licenses and permits to operate throughout the United States. We will ensure that we abide by the rules and regulations of the trucking industry. We will only hire experienced and qualified drivers with valid commercial driver’s licenses (CDL). 

2.2 Management of trucking business

The organization of the trucking business is linear. The trucker decides to load, and the person at home pays the bills. The spare driver gets paid for the loads they haul.  If you want to manage your trucking business operations in another way, you will be needed to devise a proper plan.

When this organization is done in l ogistics business plans , it’s easier to start the operations. 

2.3 Customers of trucking business

Regardless of whether you are following a business plan for taxi or thinking of a trucking business, you must know who your audience is. Arrow Transports, after analyzing multiple strategic business plans , will cater to the following customers as its target audience:

• Raw Material Suppliers
• Manufacturers
• Wholesalers

2.4 Business Target

As per this business plan trucking, Arrow transports’ target will acquire the largest market share in the industry within the next 7 years, and maintain its position as a market leader.

Company Summary

3.1 company owner.

Adam Porter will finance his company through his savings, and he will be the founding chief operating officer of the company. Adam has certification in Logistics Management and has over five years of experience in the transportation industry. He got his trucking business proposal approved beforehand to implement his ideas.

3.2 Why the trucking business is being started

No doubt, starting and operating a trucking business can be challenging, but the truth is that it can be rewarding at the same time. One of the perks of the industry is that it has opportunities for both, established investors and new entrepreneurs. The business environment is quite friendly. Keeping in view these factors and the resources and experience Adam had, he decided to step into this business. 

3.3 How the trucking will be started

This business plan template for trucking gives you an overview of the steps needed to set up a trucking business.

Step1: Get experience and knowledge

First, you’ll need to obtain a commercial driver’s license (CDL). You can attend a private truck driving school or seminars of some trucking companies. At times, people who serve as company drivers for a few years eventually become entrepreneurs.

Adam will be starting his business after serving as a driver for five years and going through numerous sample business plans for trucking company.

Step2: Write your business plan

Before you start your business, make sure you have a  business plan . It should clearly show what your revenue and expenses will be. You may want to hire a business advisor to help you determine the plan that makes the most sense for you. Or you may critically analyze this free business plan for a trucking company.

Step3: Save money to cover startup expenses

Starting a trucking business requires a significant upfront investment as you will be purchasing expensive tractors and trailers. Setting up the arena and meeting licensing and registration requirements will also cost you a lot. To manage these expenses, you must come into this business after amassing a good amount.

Step4: Obtain Insurance

Insurance is a significant expense for trucking businesses. Types of insurance required for transporting freight include primary liability and physical damage. As per this free sample trucking business plan, nearly $750k in primary liability coverage is required to cover damages or probable injuries.

Step5: Plan your business operations

Plan out each aspect of your business, and decide the factors to manage operations like:

• Where will you park the trucks? 
• How frequently will you get them maintained?
• How will you find loads?
• How will invoicing, payroll, and taxes be handled within your resources?

Services of trucking company business

Different trucking businesses offer different types of freight services. Before starting a trucking company business plan , you must narrow down the services you want to provide. As per this trucking company business plan sample, Arrow Transports will be delivering the following services:

• Moving supplies

Moving supplies may seem difficult from one destination to another and requires strategic planning. However, business plan for trucking business acquired by Arrow Transports makes everything easier. The company will help you pack all your supplies with labels and deliver them hassle-free to your destination. 

• Heavy-duty equipment movement

Not all business plans for trucking companies deal with the movement of heavy-duty equipment. But still, this service is much used. Arrow Transports will partner with different industrial clients to move their machinery from one place to another.

• Quilt Wrapping for furniture

Blanket wrapping is a service where transporters wrap unpacked freight in blankets before securing them in a truck. This is a fantastic way for suppliers to transport their sensitive cargo across states.

• On-time pickup and delivery

Whenever it is about home shifting or new furniture procuring, the trucking business comes to the front again. After analyzing multiple business plans for trucking company, Arrow Transports decided to use provide quick pickup and delivery options to its customers.

Marketing Analysis of trucking company business

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

You must understand the market’s ins and outs before starting a trucking company business plan . It will give you an idea of how the existing companies in the industry are operating and what is something you could offer as a value-added service. You may read this trucking company business plan template to get an overview of the current market trends.

5.1 Market Trends

Trucking is responsible for most of the overland freight movement in the United States. In 2020, according to Statista, the market was worth $732.3 billion. The industry was responsible for employing more than 902k truck drivers in the U.S., which is still less than the industry requires. Hence, there’s a lot of potential for startups in the trucking industry. If you launch this business with a proper plan and strategy, you cannot be at loss.

5.2 Marketing Segmentation

It is crucial to identify your target market before launching your services. This helps you understand what exactly your customers are looking for, and then you can customize your services according to their needs. Every <sample> sample trucking company business plan identifies different customer groups. In this trucking company business plan example, Arrow Transports specifies the following as its potential customers:

Business plan for investors

5.2.1 raw material suppliers.

Raw Material Suppliers ship large quantities of materials to large manufacturers. The products are often in bulk and they do not require refrigeration or temperature control. Raw material suppliers will be recurring customers of this sample business plan for a trucking company for Arrow Transports.

5.2.2 Manufactures

Manufacturers often outsource the distribution of their products to trucking businesses so that they don’t have to focus on entirely diverse areas. Usually, the destination to which their packaged goods are shipped remains the same. Therefore, they are expected to come into contact with us as a regular trade partner.

5.2.3 Wholesalers

Wholesalers that serve large retailers procure truckloads of goods from the manufacturing units. They are expected to come into long-term agreements with us for both taking the freight to and from them.

5.2.4 Retailers

Retailers with several franchises require trucks for the transportation of goods from one place to another. Arrow Transports expects to sign contracts with retailers citywide.

While customer groups for your startup may vary as per your location and services, they are likely to lie within the same groups given above. After knowing your customers, you can easily get developed a compelling sales strategy. Moreover, you can set the prices and targets accordingly.

You can download this startup trucking company business plan to get an idea of how to write a business plan for a trucking company.

5.3 Business Target

Our monetary business goals and customer-centric targets are listed below.

• Meet the highest quality shipping standards.
• Hire the most competent drivers, warehouse personnel, and support staff.
• Gain a competitive edge in shipping rates within 2 years of business operations.
• Hold 20% of the market shares within 10 years of the launch.
• Ensure transportation safety through compliance with Occupational Safety and Health Administration.

5.4 Product Pricing

Arrow Transports has a  lease arrangement with various companies , and the company’s pricing is based on miles per thousands of tons of cargo transported. We plan on charging competitive rates since we have low overhead costs compared to our competitors in the industry.

Developing a marketing strategic business plan for transport is an ideal way to conduct marketing analysis and get an overview of the industry.

Marketing Strategy of trucking business

Networking is an effective way to build your client base, and we have plans to leverage all our contacts for that. As per this small trucking company business plan, Arrow Transports will look out for gatherings where we can network with the captain of industries, entrepreneurs, manufacturers, and merchants.

6.1 Competitive Analysis

• As per this business plan template trucking company , we will offer high-value discounts to our customers to ensure that they get quality services while being on a budget.
• Arrow Transports will charge no premium costs for special requests such as same-day delivery from new customers.
• Customers can have insights into our compliance with the quality standards by visiting us and inquiring about us at any time.
• We will have open communication channels with our clients through a two-way feedback system.

6.2 Sales Strategy

When you write a startup trucking company business plan, you must include the sales strategies you use. 

• Create awareness about our services and competitive advantages by sending introductory letters to stakeholders in the construction industry, oil and gas industry, manufacturing industry, and timber merchants.
• Create customized packages for different categories of clients in accordance with their budgets.
• Establish effective referral systems.
• Advertise us in magazines and newsletters.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan of trucking company business

We intend to start the business with a limited number of full-time employees. Adequate provision and competitive packages have been prepared for all our employees. Costs associated with salaries are mentioned in the startup trucking company business plan .

7.1 Company Staff

Under this free business plan template for trucking company, the following staff will be hired:

• 7 Administrative Staff Members
• 5 Commercial Drivers
• 2 Marketing Analysts
• 1 Mechanical Engineer

7.2 Average Salary of Employees

Financial Plan of trucking company business

Arrow Transports is set to start as a private business that Mr. Adam Porter and his family will solely own. He will be the sole financial of the company but may likely welcome other business partners when the need for expansion arises. The economic forecasts for the business for the next three years are like that of a towing business plan template . 

As per this trucking companies business plan, these are the areas through which Adam gathered capital.

• Generate part of the startup capital from personal savings.
• Acquire soft loans from family members and friends.
• Apply for a loan from the bank.
• Request investment when the service area needs to be expanded.

You may read multiple business plans trucking to see how different financial models work. Your business plan transportation logistics will primarily depend on the availability of funds.

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

• Where can I download a trucking business plan PDF?

You can find trucking company business plans over the internet for free. Or you could hire a writing expert to write you a business plan for trucking as per your business model.

• What is a trucking business plan?

A trucking business plan provides a snapshot of your trucking business as it stands today and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. 

• How do I start a trucking business plan?

To start planning your business in the transportation industry, begin by determining the scope of your trucking company. Once you choose the scope of your own trucking business, you will have to conduct thorough market research and competitive analysis. Then, you need to document the details in a precise way as can be seen in this sample.

Download Trucking Business Plan Sample in PDF

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TruckingBusinessPlan.com

A Complete Business Plan for a Trucking Service

Below is a sample business plan that was developed for a trucking business in 2020. All plans that we develop for our client’s trucking businesses are done for the exact needs of the owner.

The chapter list of the plan is as follows:

• 1.0 Executive Summary
• 2.0 Financing Overview
• 3.0 Services
• 4.0 Overview of the Organization
• 5.0 Market, Economic, and Industry Research
• 6.0 Key Strategic Issues
• 7.0 Marketing Plan
• 8.0 Personnel Overview
• 9.0 Financial Plan
• Appendix A – SWOT Analysis
• Appendix B- Critical Issues
• Appendix C – Reference Sources
• Appendix D – Monthly and Quarterly Profit and Loss Statements
• Appendix E – Monthly and Quarterly Cash Flow Analysis
• Appendix F – Loan Amortization Table

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Louisiana lawmaker who owns trucking business authors law to reduce trucking fees

Sen. Heather Cloud, R-Turkey Creek, sponsored legislation that will cut permit fees for trucking businesses like the one she owns. (Greg LaRose/Louisiana Illuminator)

A new law to reduce the number of commercial truck permits the state requires might benefit the family business of the state lawmaker who pushed the measure. 

Sen. Heather Cloud, R-Turkey Creek, authored Senate Bill 260 even though her husband Jody owns a commercial trucking company that could gain from the bill. Her legislation allows truckers to purchase fewer $2,500 annual state permits for hauling heavy equipment. It takes effect Aug. 1. Cloud said her husband’s company only has one truck that hauls heavy equipment and won’t be affected much by the new law. “It’s probably 5% of our business,” she said in an interview. “To say it would be a big benefit for me? It would not.” 

When describing her legislation during a public hearing earlier this year, Cloud repeatedly referenced her family’s trucking company to explain why the new law would be beneficial. She told lawmakers the measure would resolve challenges her family’s business faced. 

“We have trucks and this is what we do,” Cloud said at a Louisiana Senate transportation committee hearing earlier this year. 

Under the current system, Louisiana’s Department of Transportation and Development typically allows the transfer of a heavy haul equipment permit from one truck to another within the same company only once per year. Cloud’s new law will allow that type of transfer to happen four times per year before a new $2,500 permit would have to be purchased.

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“Like for us, we have one designated truck. We have six to eight trucks in our fleet right now, and one designated truck that’s doing the oversized, overweight hauling,” Cloud said at the Senate hearing in March when she introduced the legislation. “If that one truck goes down, and we need to replace it with another truck in our fleet, this would allow us to be able to do that.” 

In 2022, Jody Cloud Trucking LLC had a contract worth more than $500,000 with the Evangeline Parish Police Jury as well as more modest deals worth a few hundred to a few thousand dollars with Evangeline Parish Solid Waste, the Allen Parish Police Jury and the Village of Turkey Creek, where Heather Cloud previously served as mayor, according to state financial disclosure paperwork. Her law will likely mean fewer expenses for truckers but also less money for the state. Last year, the transportation department generated $3.8 million selling more than 1,500 of heavy equipment haul permits. The money goes into the state’s transportation trust fund, which pays for road and bridge projects, according to a fiscal analysis of the bill. Kimberly Fruge, a state financial analyst, wrote in a review of the bill that the proposed law will likely result in a decrease in revenue for the transportation trust fund. 

Fruge couldn’t predict how many trucking companies would take advantage of the standards. In the unlikely event that every single eligible business did, it could reduce funding for the transportation trust fund by a maximum $1.9 million, she said. 

That’s a small amount for the state transportation trust that was expected to collect over $600 million this year, but the truck permits serve a purpose other than generating money. They help the state track potential damage to local roads and bridges that comes from heavier loads and larger vehicles. “Yes, in general heavier loads cause more damage to the roadway,” transportation department spokesman Rodney Mallett said in response to questions sent by a reporter. “The concept is that the cost of the permit offsets the cost of the damage to some degree.” 

Ethics laws on elected officials’ family business conflicts are largely toothless

There are state laws that prohibit public servants from participating in government business where they have “personal substantial economic interest” or an immediate family member has  an interest, but state courts have prevented the Louisiana Board of Ethics from enforcing them. In 2007, the ethics board charged former state Reps. Jeff Arnold, D-New Orleans, and Alexander Heaton, D-New Orleans, with violating ethics laws by participating in legislative deliberations over the consolidation of the New Orleans Assessor’s Office. At the time, Arnold’s father and Heaton’s brother both served as elected assessors and would have been affected by the proposal to eliminate positions. The state courts sided with Arnold and Heaton over the ethics board in 2008 and threw out the charges. Louisiana’s First Circuit Court of Appeals said the ethics board could not reprimand a legislator for participating in such discussions. It would violate a provision in the state constitution that blocks a lawmaker from being investigated and punished “for any speech in either house,” the judges ruled.  Since that decision, the ethics board has filed no other charges against legislators who have brought forward or participated in discussion of legislation that might financially benefit them or their families. 

Cloud said many of her legislative proposals, not just the trucking permit law, result from her own personal experiences and what she hears from constituents. “Much of my legislation comes from having conversations with people in the trenches,” she said.

The legislation also had a few large business community backers including Entergy Louisiana, the Louisiana Loggers Association and the Louisiana Motor Transport Association, which represents trucking companies. Cloud was a speaker at a Louisiana Motor Transport Association meeting on the Alabama Gulf Coast in July of last year. The organization covered her $1,000 hotel bill at The Lodge of Gulf State Park in exchange for her appearance. 

Renee Amar, the trucking group’s executive director, said it’s only fair that Cloud, a person with expertise in trucking, be able to file legislation related to her family’s business like legislators who are attorneys can. The trucking industry is currently in a battle with the state’s trial attorneys over lawsuit legislation. It often accuses the legislators who are lawyers of scuttling legislation to limit lawsuit awards, a measure they say is necessary to bring down trucking insurance costs. 

“I’d love to see lawyers recuse themselves for every lawyer bill that comes up on the floor,” Amar said.

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Insurian introduces lifegap™: a first-of-its-kind protection plan for the trucking industry.

Company recently partnered with a major trucking manufacturer to roll the program out nationwide.

SOUTHLAKE, Texas , June 18, 2024 /PRNewswire/ -- Insurian, the premier debt cancellation provider in the automotive industry, is excited to announce its LifeGAP™ offering. This first-of-its-kind debt cancellation protection is designed to safeguard the trucking industry against unexpected life events.

Launched during the height of the pandemic, the LifeGAP program was created to protect the credit and business of first responders when they needed it most. Now truckers who enroll in LifeGAP not only have total loss protection but have peace of mind from real life events such as physical disability, critical illness, involuntary unemployment of a spouse, and more.

By adding LifeGAP to their traditional benefit packages, truckers receive enhanced protection and the flexibility to choose between up to six months of payments or returning the vehicle with no further financial obligations, thereby safeguarding their credit by positively eliminating the loan or lease negative equity.

"During the pandemic, we witnessed lives turned upside down overnight. Many faced job losses, sick spouses, and financial instability. Insurian created LifeGAP to ensure that these hardworking individuals could have peace of mind as they continued their crucial work," said Paul Budvitis , Founder of Insurian. "We recently partnered with a major trucking manufacturer to expand the reach of LifeGAP, providing even more support to those who need it. We are honored to serve this essential segment."

Dealerships and financial institutions that offer LifeGAP can stand out from competitors, boost monthly profits, and enhance customer loyalty and referrals by offering a unique and valuable product. Insurian also provides additional videos and promotional materials free of charge to help explain the benefits of the protection plan to ensure each customer receives a complete fact-based, transparent and compliant explanation of the product offering. This allows for value-based conversations with customers resulting in increased satisfaction and profits.

For more information about Insurian's comprehensive debt cancellation plans, please visit  www.Insurian.com .                     

About Insurian:

Founded in 2014, Insurian is dedicated to providing innovative, best-in-class debt cancellation and product solutions tailored to consumers' needs during critical times. Insurian is best known for creating the first ever Covid-19 Job Loss Program launched under the Hyundai Assurance Brand in 2020. In today's economic climate, consumers require peace of mind and long-term financial security. Our commitment to quality and innovation makes us the ideal partner for truck dealers, auto dealers, motorcycle dealers, powersports dealers, RV dealers, as well as OEMs, captives, credit unions, financial institutions, and their customers. For more information, please visit  www.Insurian.com .

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Laurie Halter Charisma! 503-816-2474

View original content to download multimedia: https://www.prnewswire.com/news-releases/insurian-introduces-lifegap-a-first-of-its-kind-protection-plan-for-the-trucking-industry-302175115.html

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Kylie Madry is a headline news reporter covering business, politics and breaking news for all of Latin America. She's based out of the Reuters office in Mexico City, where she was previously a freelance journalist and translator working on award-winning podcasts, books about Mexico's drug lords and stories ranging from the fight for clean water to the millions spent on the city's surveillance system. Kylie is originally from Dallas, Texas.

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Japan's core inflation accelerated in May due to energy levies but an index that strips away the effect of fuel slowed for the ninth straight month, data showed on Friday, complicating the central bank's decision on how soon to raise interest rates.

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General Freight Trucking Business Plan

Start your own general freight trucking business plan

Mike's Trucking Service

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

The USA has grown to be prosperous with many huge cities over miles of land. The cities need food and supplies. Long-haul trucks are the fastest and most efficient way to get people food before it spoils and other supplies that people need.

Mike’s Trucking Service is a Dallas, TX-based trucking company that aims to be one of the largest trucking companies in the USA.  Mike’s is initially focusing on the food industry with plans to diversify with new industries served. Mike’s has chosen the trucking industry as the growth prospects are encouraging and stable, with trucking dominating the freight industry in this country.

Mike’s will employ three distinct marketing efforts to raise awareness about the company and generate new customers. The first strategy is the use of promotions. This will focus on press releases and advertising using various different media. The second effort will be the use of incentives. The incentives will be offered to existing customers. The last effort will be social media to reach new and existing customers.

Mike’s Trucking Service is a customer-centric organization looking to become one of the premier trucking companies in the USA.  Profitability is forecasted to occur at month three. Mike’s has conservatively projected sales of $100,000 for year one and $400,000 for year three.

Competition

Although there are major players in each of the commercial carrier market segments, the market remains highly fragmented. According to a Google search of Dallas trucking, there are numerous companies providing different kinds of the trucking services. Major competitors for Mike’s Trucking are those companies who have comparable truck fleets and are also targeting the food industry.

Market research shows that customers in the food industry are price sensitive, and they value on-time deliveries, special handling capabilities, and less-than-truckload orders. Customer referrals and carrier’s reputation are believed to strongly influence the buying decision.

Mike’s Trucking enables someone to lease a truck, of any size, for any project that needs hauling. We will provide this service to the whole of the Dallas area, and hope to expand from this base area within the first five years of operation.

Expectations

The company is raising $165,000 for the purpose of financing equipment purchases to meet a growing demand for its services. The company management has reason to believe that an increased truck fleet will assist the company in its effort to widen its market offering and increase sales.

Financial Highlights by Year

Financing needed.

We will be raising $165,000. There will be $105,000 invested in cash for operations and $40,000 in equipment.

Problem & Solution

Problem worth solving.

The USA has grown to be prosperous with many huge cities over miles of land. The cities need food and supplies. Long-haul trucks are the fastest and most efficient way to get people food before it spoils and other supplies that people need. 

Our Solution

Mike’s will offer both for-hire trucking as well as private carriers. Most of their business will be derived from the private carriers.  For the private carrier segment, both truckload (TL) and less than truckload (LTL) will be offered.  Mike’s services will be especially attractive to the food industry, as participants in that industry typically use referrals, reputation, and customer service as purchasing variables. 

Target Market

Market size & segments.

 Market Segmentation

There are several potential customer segments that we will provide our transportation services to. Major customer segments include the food industry, PC, and semiconductor manufacturers, and retailers. The chart and table below outline the current market size and growth estimates for these customer segments in Texas.

Large established companies in the afore-mentioned segments (especially in the food industry) have their own truck fleets, while smaller players outsource the transportation function. The latter vary in the scale of their operations but have a steady demand for reliable transportation solutions. We will actively solicit such customers.

Target Market Segment Strategy

Mike’s Trucking will focus its marketing budget on a selected industry niche. A narrow-served market focus will help strengthen the company’s reputation of a reliable transportation services provider and will generate favorable referrals.

The major customer segment the company is focusing on is the food industry. Companies in this segment have varying needs, and Mike’s Trucking has already gained valuable experience serving such customers. The company management believes that by increasing its truck fleet it can capture additional clients and provide better service to existing clients.

Current Alternatives

Private carriers

Although private carriers comprise the largest component of the motor carrier industry, financial information isn’t available for them. However, the industry is estimated to provide services valued at some $200 billion annually (or 58% of motor carrier revenues in 1998).

The American Trucking Association (ATA) estimates that there are more than three million trucks operated by private fleets transporting 3.5 billion tons of freight annually.

For-hire carriers

The for-hire category generated $144 billion in 1998, or 42% of the industry total. Of that $144 billion, some $105 billion (73% of the sector’s business) came from truckload shipments, and $39 billion (27%) was from less-than-truckload and package/express delivery.

• Truckload (TL).  The national for-hire truckload segment had total revenues of $65 billion in 1998. The TL sector has historically been mostly privately owned, with the exception of the top ten publicly-owned companies (For this reason, we focused on the LTL sector in this survey). Schneider National Carriers was the largest TL operator, with revenues of $2.8 billion in 1998, followed by J.B. Hunt Transport Services ($1.8 billion), and the Landstar family of truckload carriers ($1.3 billion). Of the 50,000 truckload carriers, perhaps 95% had annual revenues of less than $1 million.
• Less-than-truckload (LTL).  The ATA estimates that the less-than-truckload market garnered $20 billion in 1998. Of this amount, the fast-growing regional segment accounted for slightly more than the national market.

Our Advantages

Our major competitive advantage is the vast industry experience and solid reputation of its owner, Mike Smith. His company is also well known among its clients for going that extra mile in the customer-service department.

Marketing & Sales

Marketing plan.

We market our services as solutions to the many companies requiring cargo to be transported promptly and efficiently. The company’s future marketing plans will be nationwide, emphasizing haulage capabilities for any cargo. The overall marketing plan for services is based on the following fundamentals:

• The segment of the market(s) planned to reach.
• Distribution channels planned to reach market segments: television, radio, sales associates, and mailings.
• The share of the market expected to capture over a fixed period of time.

At the time of this writing, Mike’s Trucking has a lease arrangement with various companies. The company’s pricing is based on miles per thousands of pounds of cargo transported. We will be able to charge competitive rates, as we have minimal overhead compared to our competition. The table below sketches out the pricing structure; for a key to this table please see asterisks at the bottom of the page.

Locations & Facilities

Milestones & Metrics

Key metrics.

• Freight cost per unit shipped
• Outbound freight costs
• Inbound freight costs as percentage of purchases
• Transit time
• Claims as % of freight costs
• maintenance
• driver commissions
• repeat clients

Ownership & Structure

Mike’s Trucking has been in business for one year. We have maintained financial stability during the first year of operation due to the extensive industry experience of our management team.

The company’s management is minimal in order to reduce the overhead. Mike Smith, the company owner, and president makes all executive decisions. At the moment, he also generates most of the sales leads. Joan Rose works as an executive secretary who answers phone inquiries and maintains the customer database. A part-time sales representative will be hired to solicit new business once the company acquires new trucks. In year 2 the administrative staff is planned to increase in order to handle the higher sales volume. In the future, a sales manager will be hired to allow Mr. Smith more time to dedicate himself to company management.

Management Team

The management of Mike’s Trucking is highly experienced and qualified. Mike Smith, president and CEO, has been involved in the trucking industry for 15 years. He is well respected by the trucking professionals with whom he has worked. All administrative functions are performed by Joan Rose, who has worked with Mr. Smith for the last seven years. She possesses extraordinary customer service and database management skills.

The company’s management philosophy is based on responsibility and mutual respect. Mike’s Trucking maintains an environment that stimulates productivity and emphasizes respect for customers and fellow employees. The company structure is linear, which leads the staff responsibilities and decision-making power.

Our truckers on salary earn about $50K per year, which is close to the national average. Our two own-operators earn less because we are building a company. 

Personnel Table

Financial Plan investor-ready personnel plan .">

Key assumptions.

Our assumptions:

• Trucks are the best way to get food and supplies 
• The market will pay the prices needed to support the trucks 

Revenue by Month

Expenses by month, net profit (or loss) by year, sources of funds.

This business is owner operated and owner funded. 

Projected Profit & Loss

Projected Balance Sheet

Projected Cash Flow Statement

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