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• Presentations
• Pitch Decks

The 10+ PPT Slides Every Investor (Startup) Pitch Deck Needs

Pitch decks are used to present your business in person. Today’s startup environment is more crowded and competitive than ever. So, it’s up to you to make your new company stand out. 

Not only are you trying to sell potential customers on your idea, you’re in search of investors and venture capital funding as well. Your pitch deck might well be the most important presentation you ever deliver.

Let’s explore the ten essential slides every startup pitch deck needs to get your business off of the ground. If you’re asking yourself, “what does a pitch deck look like,” you’ve come to the right place. We'll answer the question of what should a pitch deck include and discuss how to properly use pitch decks. I'll also share some excellent sources for professionally-designed pitch deck templates .

How to Use Pitch Deck Presentation Templates

Before we get started, let’s explore the world of pre-built pitch deck presentation templates. You might not be a professional graphic designer, or have a lot of presentation experience. But that shouldn’t stop you from delivering a powerful and dynamic pitch deck presentation. Thanks to Envato, it doesn’t have to.

Envato offers two incredible platforms to access these amazing templates. Envato Elements is an all-you-can-download service you can join for a low monthly fee. Envato Market takes the pay-as-you-go approach, offering individual templates for purchase. What they share is a deep catalog of professionally-designed pitch deck templates.

In every download, you’ll find all the slides you need to get started building your investor pitch deck. Instead of spending valuable time designing slides from scratch, you can simply pick a stylish template and then drop in your own content. It saves time, and delivers a refined result on par with the most advanced professional presentations.

Make sure to check out this round-up of pitch deck templates:

The Purpose of a Pitch Deck

Pitch decks really have a few main goals. Keep these in mind to ensure your success:

Explain your purpose.  As you build an investor or startup pitch deck, you’re really selling an idea. This idea should demonstrate your vision for future success. You’ll need details to illustrate how you’ll get there. To keep attention and interest, your purpose should be clear, and the means of reaching it understandable.

Attract interest.  You may have the best concept in the world, but it isn’t worth much if investors don’t buy in. The first step is to introduce your idea. But the second step is where you close the deal; where you convince investors you’re worth their time and money. To do this, you’ll need both a strong concept and detailed financial models to showcase your path to profit.

Close the deal.  Once you’ve made your pitch, you need to enlist customers and get investor checks signed. To do this, you must conclude a strong, detail-oriented presentation with an inspiring, yet logical close. This inspires confidence through both numerical detail and your own passion.

To build a pitch deck you need to be clear and also concise. Successful investors may hear dozens of pitches a week, and if you spend too long, they’ll simply no longer pay attention. Plus, the best ideas are easily explained. 

10 Essential PowerPoint Investor Pitch Deck Slides

Now that you've got the major concepts of a pitch deck presentation in mind, it’s time to look at the key slides featured in individual pitch decks. 

1. About Your Firm

Before getting into details, introductions are key. The about slides should highlight a few critical elements about your upstart. Among these should be your name, a brief history, contact details, and other basic information. 

About slides are the presentation equivalents of resume top lines. They essentially announce who you are, and how to find you. If you've got strong branding, such as a powerful logo or online presence, this is the time to roll it out.

Check out the complete round-up of PowerPoint Pitch deck templates for examples that include "About" slides.

2. Introduce Your Mission

Once you’ve introduced your presentation, it’s time to outline your mission. Intros should include a brief opener, with everything else reserved for the body of the presentation. The first key element is to state your mission. In other words, you've got to tell your audience exactly what you’re about. This may be a problem you intend to solve. It could be a market you intend to capture, or perhaps a new idea you want to bring to reality. 

Whatever your startup solves, your mission is the big idea that makes your project tick. Thus, it's featured with prime importance. Mission slides should include a series of bullets that outline your purpose. You should always include graphics as well. Charts are ideal if you've got specific data to illustrate. Otherwise, be sure to include an image or two to capture attention.

3. Highlight Your Specialization

Now that you’ve outlined your mission, it’s time to introduce how you fit into the larger picture. Many missions address problems or ideas anyone could address. The key here is to show what makes you special. Specialization slides are used to demonstrate your services. 

For example, if you want to build a new way to connect with rural customers, this is where you show it off. On these slides, you should show off your specific skills and areas of expertise. This might be done with images of past projects, or sliding-scale graphics that rank your knowledge. These slides should be image-heavy, and a testimonial quote would be helpful, if available.

4. Prove Your Differentiation

You’ve highlighted your mission and specialization, but you still need to show how you’re different. In this crowded marketplace, many other firms might be doing exactly what you’re doing. To convince customers to spend and investors to pitch in cash, it's absolutely critical to demonstrate your absolute uniqueness.

Others may compete in the same sphere, but it’s up to you to show how only you can truly compete and win. For these slides, you need to illustrate a clear plan while clearly showing how you're superior to the competition. Data-driven elements are crucial here. Market charts and models transcend words to numerically demonstrate your prowess.

5. Showcase Your Services

Services are your specific offerings. These slides should showcase your products, services, or anything else you provide in exchange for client funds. The first three categories build your case of belonging in a given market. These service slides then show exactly how you'll fit into that market. 

In many ways, these are the most important element of any winning investor or startup pitch deck. Investors provide funds to enable you to provide your services. In return, you should expect your own return, strong enough to then repay to investors. Consider these carefully, and ensure they're vibrant, bold, and concise value offerings. Images are a must. Simplicity is similarly key—who really wants to buy a complicated product to solve a simple problem?

6. Mock Up Your Offerings

This category is specific to app and software-based pitch decks, but it’s too important to ignore. Suppose you’ve built the next killer app. Or perhaps you just want to show off your new website. Either way, simple screenshots don’t cut it. 

A professional device mockup actually replicates your favorite devices right inside your presentation. Whether you want to use a computer, notebook, tablet, watch, or phone, you can use device mockups to show how your software product looks on an actual device. 

This is relatable to your audience, and provides an uber-realistic portrayal of the real world. Pre-built pitch deck templates from Envato include mockups built just for you. All you need is a screenshot to get started.

7. Recall Your Milestones

Over the past few categories, you’ve built a case for market space and then shown what you offer to compete. Marketing pitch deck presentations are very much about the future. They capture a vision of reality, and then a plan to get there. But investors are very much driven by past performance. 

Wherever applicable, you should always include milestone slides. These are essentially a short history of your firm. Any past successes—captured sales, funding, hires, and more—should be prominently showcased. Investors are naturally inspired if they feel they’re jumping aboard an already-successful bandwagon. It’s your job to take your history and convert it into an actionable message. Timeline slides and brief history bullets accomplish this task perfectly.

8. Introduce Your Team

Before investors are willing to spend, you need to introduce your team. This puts a face with your name, and shows them who they’ll be working with. These slides can be pretty brief. Most important is a professional headshot for each key member of your team. Follow this with their name and a brief biography. 

Since it’s short, the bio should include only basic background information while largely focusing on each individual’s role in the venture. Use this approach for your main leaders. But it also pays to have a group shot of the balance of your team. This showcases their involvement and illustrates how much you care about each and every person on your team. After all, if you don’t believe in them, how can any potential investor believe in you?

9. Present Your Pricing

Okay. You’ve introduced your team, outlined your history, mission, and product offerings. Now it’s time to get to the key point. Any worthwhile investor will expect a return on her investment. The pricing slides are where you demonstrate where it comes from. Pricing is truly your value proposition in the market. Here, you can outline your pricing model for your offering. 

Combined with market share models and projections, together this can provide you with an estimate of revenue and profitability. As a general rule, pricing models should be simple and straightforward. If customers cannot easily understand them, they'll likely cross over to your competition. Your pricing slides should be similarly open and readable. After you establish your offerings, assign a clear valuation to them here. Charts and infographics are especially helpful in this case to show off gaps and your means of filling them.

10. The Funding Ask

The final element of any successful business deck is the funding ask. You’ve built your case, shown off your mission, built a revenue model, and introduced your team. Now it’s time to bring investors onboard. The funding ask is the ultimate culmination of your investor pitch deck. 

Here, you ask investors to trust and believe in you. This is best accomplished by wrapping a successful presentation with a quick recap and summary. Focus on highlights, both of past triumphs and future ambitions. Don’t be too pushy, but also set realistic expectations. Be accurate about the level of funding you need, and when investors can expect a return. The key is openness and transparency. If you're fair with potential investors, chances are they’ll be fair to you as well.

Depending on your individual business, you may want to add, delete, or rearrange these. But they’re likely to be featured prominently in every successful pitch deck.

Other Tips for a Winning Pitch Deck

The section above covers general slides that every startup or investor pitch deck should include, but these aren't the only tips you need to deliver a successful presentation. And remember, Envato Elements offers a convenient way to produce professional-looking investor pitch decks quickly. Keep these three key tips in mind as well:

1. Specialize Your Slides

The above ideas are general-purpose concepts that fit a wide variety of pitch decks. But remember, each and every pitch deck should be tailored to your own mission. You’ll want to include new slide designs that fit your individual purpose. 

For example, a photography business will want a series of demonstration slides to display its work. A software firm should build out slides with an in-depth dive into content and code. Funding pitch decks on a large scale should include slides with more detailed financial models and projections. 

2. Keep a PDF Copy Handy

Slides, however, aren’t all it takes to deliver a winning pitch deck presentation. The ultimate theme is preparation. But you also have to be prepared to answer questions from a skeptical audience. If investors are convinced solely by a slide deck, they’re probably not fully engaged. 

The type of funding you want to attract comes from those who ask the tough questions and expect detailed answers. Start by keeping a PDF copy of your slides to share. And be sure to do your homework—remember that every data point you share could prompt any one of a dozen follow-up questions. 

Use this tip to export your presentation: as a PDF:

3. Leave Room to Connect

Knowing your pitch inside and out makes you appear competent, and it helps you resolve questions in a breeze. Be ready to answer in person, via call, email, or even text. If you prepare carefully, you’ll ace the presentation and the follow-up questions as well. Make sure to leave contact details so that your audience can continue the conversation. 

Get Started on Your Next PowerPoint Investor or Startup Pitch Deck

Now it’s up to you. Remember to dress well, speak clearly, and project confidence to your audience. The backing slide deck is covered thanks to these templates. All you need to do is be yourself, so go forth and deliver an unforgettable, profitable pitch deck presentation!

You’ve seen the key steps to building a powerful pitch deck presentation. We’ve discussed the importance of preparation. And with spectacular templates from  Envato Elements  and  Envato Market , building a winning pitch deck has never been easier. 

Investor Presentation Template

Any young business will need to entertain conversations with investors at some point in order to get their company off the ground. An investor presentation helps teams outline their strengths and goals in order to generate buzz for their company. A successful investor presentation will get businesses through to the next meeting with investors, ultimately resulting in raising money. Teams can tell their story better with Beautiful.ai’s investor presentation example.   

The customizable template has everything you need to define your business plan and goals, and communicate that effectively with potential investors. A successful investor presentation can help entrepreneurs and executive teams lay down the foundation for future funding. 

Our investor template can also help you:

• Compile your company’s goals, milestones, and business plan in a clear and concise way
• Communicate your story with board members or potential investors
• Act as a reference point for future rounds of funding 

Use our template to create an effective investor presentation

An investor presentation helps teams communicate their business plan to investors so they can land the funding necessary to scale. That’s why our template includes everything you need to create professional investor slides. Whether you need to outline your growth playbook or showcase profits, you can bring your visions to life with these customizable templates and our entire library of professionally designed template slides.

Pro tips to create your own investor presentation

As you use this template to build your own investor presentation, keep these do’s and don’ts in mind:

Your investor presentation should unfold in a story that keeps your audience engaged. The order of your slides impacts the ultimate outcome and whether or not your audience is persuaded at the end of your presentation.

You want your entire presentation to look cohesive to give investors a feel for your brand. Keep fonts, colors, and graphic styles consistent across all slides.

Too much information packed into one slide can be overwhelming. Talk about one idea per slide so your audience doesn’t get lost.

Anticipate what your investors need to know and hit those key points up front. If your presentation is too long, you’ll start to lose your audience’s attention (and money).

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Investor Deck Template

625510 uses

AI generated Pitch Deck 🤖

What is an Investor Deck?

An investor deck is usually a 10-20 slide deck designed to give a short summary of your company, your business plan and your startup vision. Similar to a pitch deck, this is a document most of the times you send to potential investors.

What should be in an investor pitch deck?

A number of authors, venture capitalists, startup founders and evangelists have created different versions of what they consider required elements to successful pitching presentations. Most of them agree on the following:

• Market Size
• Business Model
• Underlying Magic
• Competition
• Better/Different
• Marketing Plan
• Traction / Milestones

What's in this Investor Deck Powerpoint Template?

The 12 slide investor pitch deck by 500 startups.

500 Startups is a leading global venture capital seed fund and startup accelerator headquartered in Silicon Valley with over $350M AUM.

This investor deck template is ideal for initial VCs and Angel Investors. If they ask to see your pitch deck , this is what you want to send. The outline of the investor deck mainly focuses on your startup's growth metrics and traction.

In 2016, we were fortunate enough to meet up with key members of 500 Startups at the Accelerator program, where we got their thoughts on creating a template for all Slidebean users to use. So this template is the end result of that meeting. Enjoy!

Pitch Deck Service

How to build an investment pitch deck.

Building an investment pitch deck is a crucial step for startups seeking to secure funding from investors. To create a compelling investment deck, start by outlining your company's mission, vision, and business model. Identify the market opportunity and demonstrate how your product or service fills a gap in the market. It is important to provide a clear understanding of your target audience, customer acquisition strategy, and revenue model. Showcase your team's expertise and track record, as well as any notable partnerships or endorsements.

Include financial projections , milestones, and potential risks and challenges. Keep the design simple, professional, and visually appealing, and use concise language to convey your message effectively. Lastly, practice your pitch and be prepared to answer any questions or objections that may arise. By following these steps, you can create a compelling investment deck that highlights the potential of your startup and attracts investors.

How to Present Your Business?

Many investors have suffered through an inordinate number of poorly constructed pitches. Most startup entrepreneurs tend to focus on their pet projects to the detriment of the critical business pitches required for funding. It's fair to say that hardened investors expect to be disappointed. Surprising a cynical audience with a thoughtful, effective presentation that answers the important questions bids fair to invite a warm response that translates into a real shot at successful funding. A great pitch deck is an indispensable tool for any startup.

Paying attention to the following precepts will help with assembling an effective pitch deck.

Brief, clear words

Words are tools for conveying ideas. The best words fly a speaker's intended meanings into the minds of listeners before disappearing into the silence of contemplation. Sometimes, more words are better. They push and prod the intended meaning this way and that for a receptive audience. Investors want to be persuaded, and they know business is complex. They expect many words for a non-trivial business idea with many significant aspects. Still, those same investors are busy. They want to hear the presentation and then move on to other demands on their limited time and energy. They want exactly as many words as are needed and not one word more.

Furthermore, promoting a business idea calls for a businesslike approach. As any writer knows, it's all too easy to fall in love with poetic phrases or elaborate explanations. Focused passion is good, but rambling passion is a turnoff. Fluff belongs in a cow field and not in a presentation. Kill all words that puff and preen themselves without contributing to the presentation. For that matter, simpler words are better whenever possible. A dollar word like "utilized" compares badly to a two-bit word like "used." Dictionaries are full of short, powerful words. They should be used.

Free Investor Finder

Hone the presentation.

Practice makes perfect. There's nothing like testing a pitch before exposing it to investors. Smart entrepreneurs run prospective pitches past friends, colleagues, and co-workers willing to offer useful feedback on defects and omissions. A recorded test run can also reach distant or busy reviewers. In a pinch, a mirror will work.

Twenty minutes should be enough for even the most sophisticated business idea. Investors understand that the presentation will leave out a lot of details that are not relevant to the core concept. They expect a pitch to cover only the major ideas. If necessary, a professional writer can be hired to slice away fluff and to clarify the remaining text in a marketing deck. Given the stakes of what might be a single shot at persuading potential business partners to fund a cash-short startup, the extra money is little enough to pay

Open with an executive summary

The old rule about public speaking is to first briefly describe what will be said before delivering the main body of the speech, after which the speaker closes with a brief summary of what has just been said. This sort of one-two-three delivery prepares an audience for the upcoming message and helps with long-term memory. A funding pitch is a little different, but any business idea will benefit from a one-minute opening that clarifies the context before a subsequent barrage of details.

Prove the concept

As the old saying has it, ideas are a dime a dozen. Any random schlub can pop out at least four half-baked ideas without breaking a sweat. Making an idea work is much harder. Making that idea an attractive business proposition is a different world. Investors see their mailboxes flooded daily with interesting proposals that fall apart under scrutiny. Investors want to see hard proof of the concept, and illuminating metrics on potential sales don't hurt at all.

Taking the time to hammer out a working prototype of a product or a functional alpha release of a business service will go far in persuading prospective investors that a startup's founders aren't steeped in unrealistic dreams. Also, very few ideas are new under the sun. How have other businesses succeeded with a similar concept? Who were their intended customers, and why did those customers accept the new product or service? How long did it take to increase sales to the point of profitability? What are the likely prospects for the success of the startup that is now seeking funding? Completing basic research into such questions before the presentation will reassure cautious investors that the startup's principals are hard-headed business people who know the score.

Promote the team

The success of any business that anticipates significant growth depends on the quality of its team. Smart, experienced personnel are much more likely to push a startup to profitability than inexperienced newcomers. Investors want to know who will be helping the founders turn their business plan into reality. A good pitch deck will include a brief profile of the qualifications of the company's core employees.

If available, an advisory board populated with well-known names will add considerable cachet to the founding company and strengthen the chances of funding.

Don't babble about how

As any experienced engineer or manager knows, manufacturing and service processes tend in practice to be amazingly complicated. In truth, unexpected complexity is in fact expected, and few investors will be surprised at difficulties with innovative processes. Rarely is there a need to spend precious pitch time on anticipating the unanticipated.

For that matter, most investors expect even basic manufacturing and service processes to pose daily challenges. Explaining in advance exactly how employees and founders will implement a new product or service is an exercise in futility. Furthermore, it's not relevant to the pitch. A broad overview of the basic ideas behind the business proposition will do. Technically knowledgeable investors will ask more in-depth questions later if needed. The briefest possible mention of process details will serve well for the great majority of opening pitches.

Result over process

Smart entrepreneurs will focus on the outcome for customers and clients. Marketing begins with investors, who might themselves be prospective users of a new product or service. How will the new offering meet the needs and desires of potential purchasers? How will the startup achieve this more efficiently than competitors? How will the startup's marketing experts persuade potential customers and clients to abandon old solutions for an unfamiliar alternative? Inertia is a powerful force, and entrepreneurs often must pair an innovative solution with innovative marketing to succeed. Virtually all startups face the harsh reality of intense competition for attention and brand loyalty.

Engage the audience

Investors are no different from other people. Behind stern faces, their deepest emotions await. They love hearing a good story that is told with strong words. Professionalism is not incompatible with storytelling, and a story that brims with energy and passion is far more effective than a dry explication of abstract benefits. Painting a mental picture of how a specific customer will benefit or has already benefited from the new product or service packs a wallop.

Paint vivid images

Overuse of meaningless charts and graphs mars many presentations. All visual elements should serve a purpose that cannot be met with mere words. The best visual elements pound home their points with words that allow the presenter to show unmistakable belief in the intended meanings through a confident tone of voice and friendly body language. Pictures of manufacturing facilities or smiling service personnel also help as long as they mirror the reality of a successful startup. Vaguely related stock images should be avoided as insincere and manipulative.

Be prepared for anything

Despite the intense brevity of a typical presentation, investors expect enormous depth behind the curtain. They expect entrepreneurs to immediately answer critical questions about how their core business idea works. Ignorance about the exact details of complex manufacturing processes or sophisticated software algorithms can be forgiven because investors don't expect founders to know everything. Stumbling over the answers to basic questions, on the other hand, tends to ring alarm bells in the minds of wary investors. If the founders cannot summon up convincing answers, then what will happen in reality? Will the company drift rudderless while its founders struggle to find their way through the consequences of poor comprehension? Too many otherwise promising startups fail after burning up seed investments on fruitless plans.

Investors prefer to deal with confident, savvy startup founders who show themselves to be ready for success. If necessary, entrepreneurs seeking seed money will prepare for a presentation by consulting with industry experts and spending long nights with authoritative materials that cover every major aspect of the startup. Where no legal problems threaten to arise over intellectual property issues, studying operational businesses that implement a similar idea is quite useful.

“Investors prefer to deal with confident, savvy startup founders who show themselves to be ready for success.

Networking works

Whatever the specific business idea, major aspects will cry out for intelligent feedback from outsiders. More than a few otherwise brilliant startup founders suffer from a narrow view of potential difficulties. Canny investors who have seen it all will be watching for these blind spots. A deep awareness of the many practical difficulties of running a business will result in a stronger pitch. Making a sustained effort over months or years to establish a network of sympathetic contacts in relevant fields such as business management, manufacturing, software design and others will boost the prospects of a successful funding round.

Furthermore, there's such a thing as being too close to the problem, even for the most experienced businessperson. Depending on the business concept, it may pay to get the reaction of a total outsider to the core business idea. Company founders might learn a lot by asking for first impressions from friends and colleagues who work in unrelated fields. Alternatively, any parent can attest that young children are prone to uttering amazing insights. If the nature of the business idea permits, asking a young family member for feedback could yield startling thoughts about the potential reception by actual customers.

Wrapping it up

The closing statement of a presentation should include a direct request for a funding round that will benefit both the startup and the investors. It's remarkable how many speakers neglect this step. Also, most investors appreciate a brief thank you from the speaker for listening to the pitch.

We can help with your Investor Deck

We have a team of talented business analysts with an expertise across multiple industries.With Caya's guidelines, they'll work on condensing your information into a powerful pitch deck. This phase of the project is handled on a shared, live document, which allows us to quickly iterate on the outline of the deck.

A first draft is usually delivered in 3 business days, and revisions are delivered within 24 hours.

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Investor Pitch Deck Template

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Available formats:

Downloads: 140,499

Why build a great pitch deck?

It's engaging

Tell investors the story behind your business in an exciting way.

It's concise

With a succinct overview of your business strategy, a pitch deck makes it easy for investors to understand and get on board.

It's persuasive

A well-crafted pitch deck proves the value of your business, enticing investors to ask for more.

It's memorable

An impressive pitch deck differentiates you from competitors.

All 100% free. We're here to help you succeed in business, no strings attached.

Pitch for the funding you need

Watch this quick video to understand your funding options so you can write a pitch that meets expectations.

2 great ways to build your investor pitch deck:

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Investor Pitch Deck Template FAQ

What is a business or investor pitch?

A business or investor pitch is a brief presentation that provides an overview of your business and typically pulls in information from your business plan. It's your opportunity to convince investors that your business is worth their time and investment.

What is a pitch deck?

A pitch deck is a visual presentation used during meetings with potential investors. It should cover the key points of your business plan, the products and services you provide, high-level financial projections, and funding needs. Your pitch deck should work well on its own as a visual document, but it will primarily be used as a tool to tell the story of your business.

How do you write a business pitch?

To write a business pitch, start by summarizing the sections of your business plan. Identify and highlight your unique selling point, explain your market potential, and outline your business model. Make it compelling, clear, and concise.

Why choose this pitch deck template?

This pitch deck template was was crafted by seasoned planning experts with a combined 40 years of experience writing and reviewing business plans. Throughout this template, you find their expert tips and tricks, along with detailed instructions.

What is included in this pitch deck template?

This template includes definitions, guidance, and examples to complete your pitch deck. After downloading the template, you'll receive instructions for how to fill out each of the following sections:

Identity What does your company do or offer and to whom?

Problem worth solving What challenges does your company solve?

Our solution How does your company solve those challenges?

Target market Who makes up your target audience? Who are your ideal segments, personas, or customers?

Competitive landscape Who are your competitors? What makes them successful in your industry?

Sales channels How will you get your product/service to customers?

Marketing activities How will you get your product/service in front of potential customers?

Revenue What goods/services will drive revenue?

Expenses What items will cost you money?

Funding required Have what funding total you need front and center to clearly display what you are asking from investors.

Milestones What projects or tasks must be completed in order to reach your goals?

Team and roles Who is a critical part of your internal team (name/role)?

Partners and resources Who else is supporting your venture/business?

What are examples of an investor pitch deck?

Check out our investor pitch library. You’ll find dozens of examples of business pitches from all different industries.

What should I avoid when pitching?

When pitching, avoid being overly technical or using complex jargon, providing too much information, lacking clarity or focus, and failing to articulate the problem your business solves or its unique selling proposition. Additionally, if you’re asking for funding, be sure that you know how much you need and are able to describe how you will use it.

Is there a better way to write my pitch than with this template?

While our pitch deck template offers a solid foundation for your presentation, LivePlan takes it several steps further. Here's how:

Comprehensive Business Strategy : LivePlan prompts you to think through every aspect of your business strategy, ensuring no stone is left unturned. It guides you through the process, making sure your business plan and pitch deck are aligned and robust. AI-Powered Writing Assistant : Not sure how to phrase your ideas? LivePlan's AI-powered writing assistant helps you articulate your business concepts clearly and professionally. This ensures your pitch communicates your vision as effectively as possible. Advanced Forecasting Tool : Predicting the future isn't easy, but with LivePlan's forecasting tool, you get as close as you can. This feature lets you generate accurate and compelling forecasts, a crucial part of any pitch to investors. Automatic PowerPoint Export : Once you've crafted your pitch with LivePlan, it automatically converts your work into a sleek, professional PowerPoint presentation. This saves you time and ensures your presentation looks as good as it sounds.

So, while our pitch deck template can kickstart your presentation, using LivePlan brings your pitch to the next level, giving you a clearer, more confident path to presenting your business strategy.

Can someone write my pitch for me?

If you're struggling to write your pitch even when using a template, it’s possible that you may need to spend more time on your business plan. You can look into hiring a professional business plan writer. We even have a free resource to help you ask just the right questions to make sure you find the right plan writer.

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How to Create a Strong Investor Pitch Deck Presentation in PowerPoint

• June 25, 2021
• PowerPoint templates for download

Seek financing for your start-up or need to tell a compelling story about your business? Presenting your startup idea to prospective angel or venture capital investors can be time-consuming and complex. That’s why it’s essential to prepare an impactful investor pitch deck and to support it with a compelling story. Here are 6 examples of typical pitch slides which you can adapt to your presentation.

To get funding for your business idea, you need a strong, thorough, and engaging pitch presentation. Get inspired by the following slide visualizations to help you to convey your idea in an eye-catching and out-of-the-box format.

All slide examples are downloadable, click here to see the Creative Investor Pitch Deck for PowerPoint .

According to Forbes , the pitch deck typically consists of 15-20 slides in a PowerPoint presentation and is intended to showcase the company’s products, technology, and team to the investors.

Check the following examples of how you can illustrate ideas and different topics in your investor pitch deck presentation. In the end, you’ll find a practical step-by-step guide on how to present your team.

Describe and present mission and vision statements

Outline your company’s mission and vision statements in a concise and attractive way. You can use such a mission slide as you can see in the picture above. Consider using creative blobs shapes and illustrative icons of a map with a pin for a mission statement and binoculars symbol – metaphor associated with a vision. You can find more creative ideas on presenting mission and vision in this blog .

Present clear and appealing solution to the challenge

Present customers’ problems and your way of solving them. Show a problem statement and a challenge you solve on a slide. Define the major problem people face. In the slide example above you see we illustrated such a problem statement by a photo with question marks.

It’s also a good idea to support it by the market statistics or some research data. You can see a slide with Market Facts infographics showing that 73% of clients have a certain problem. The 73% value is illustrated by simple graphics of the people icon matrix of 10 by 10, where we colored the 73 icons to show the presented value.

Illustrate current and desired state

To show how you bridge the gap from the market problem to your proposed solution, you can use a slide with graphics of a bridge over the water connecting two columns with a text description of the current and desired state.

Include your SWOT analysis in the investor pitch deck

If you’re going to include SWOT analysis in your pitch deck, you can present it on one slide as a set of 4 text fields. On our SWOT slide example, you can see we used blob shapes style with icons representing all four areas of Strengths, Weaknesses, Opportunities, and Threats. Notice it’s good to use also proper color coding, threats and weaknesses are represented by reddish colors.

For choosing proper symbols for SWOT concepts see more ideas on how to show strong and weak sides here .

Present income statement projection in financial plan table

If you want to show a company’s current financial situation and 5-year estimation, make it simple: present revenue, expenses, and profit. You may want to illustrate it with a photo, icon, or both, but it’s totally up to you.

Guide on how to create stylish infographic for team slide

Here’s a quick guide showing how you can present a team with pictures and positions of a startup founder, CEO, Key Sales Manager, and PR person.

1. Arrange team members’ pictures in a row. Crop pictures to the circle shape or inside a blob shape.

2. By using lines and circles create an axis with a dedicated point to each picture.

3. Add line call-outs to add a position. You can add a dark bottom stripe for more contrast.

4. Fill names and positions of each team member and add a stylish outline to each picture.

See the whole step-by-step instruction and other examples here: How to Create a Strong Investor Pitch Presentation Using PowerPoint .

Resource: Creative Investor Pitch Deck with Organic Blob Shapes

The examples above are only a part of our pitch deck slides collection. You can reuse our infographics and tailor them to your needs to upgrade your presentation slides. The majority of our slides have a space for your text/comments, so it is very easy to extend presented ideas. We also include detailed instruction on how to alter the content, values, colors, and look and feel of our slides. See the full deck here:

Use modern visuals to create appealing presentations with fewer words and focus investors’ attention on the most important points. Want to do even more customizing? Graphics from the collection of professionally designed editable diagram templates might help you take your next PowerPoint further.

infoDiagram Co-founder, Visual Communication Expert

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How to Create a Pitch Deck for Investors [Templates + Design Tips]

Written by: Masooma Memon

A pitch deck is a presentation that entrepreneurs and startups founders use to highlight their business, intrigue investors and potentially raise funding to grow their company.

Because it plays a useful role in telling effective visual stories, you can’t undermine the role a solid pitch deck plays in convincing investors.

But the question is: how do you create a pitch deck that actually wins investors?

Let’s answer that for you in this piece. We’ll look at:

• What a pitch deck is and why you need one
• What slides to include in your pitch deck and what documents to bundle it with
• The secrets to creating a winning investor presentation including design tips to follow

Let’s jump in.

Here's a short selection of 8 easy-to-edit investor pitch deck slides you can edit, share and download with Visme. View more below:

If you're ready to create your pitch deck, head over to our presentation software and put together a powerful investor deck in minutes. Use ready-to-go templates inspired from real-life startups, add your branding and more.

Table of Contents

What is a pitch deck, slides your pitch deck should include, important documents to include with your pitch, pitch deck best practices & design tips.

First, a quick recap: a pitch deck — aka an investor or startup pitch deck — is a presentation that you create to give investors a quick overview of your business and its growth potential.

Think of it as the vehicle that transports your business idea’s value proposition and potential from your mind to your audience’s minds.

The aim? To make it to the next meeting, secure funding, get someone to join your team or anything else depending on who you’re presenting to.

You can create a pitch deck using any presentation software. But if you want your pitch deck to stand out, you need to make sure it doesn't look like any other PowerPoint presentation.

When Do You Need a Pitch Deck?

You need a pitch deck whenever you need to pitch your business to anyone.

This could be anyone from a venture capitalist to someone you think will make a great co-founder. It could also be the astute-looking panel of judges in a startup pitching competition.

Whoever you’re presenting to, you need a pitch deck to succinctly and powerfully convey your ideas and request.

Sure, you can also explain your idea verbally. But that’s an ineffective way of presenting your business idea considering you could either underdeliver or overdeliver the needed information.

A pitch deck lets you use visuals like images, graphics, screenshots and videos that help convey your message better and leave a lasting impact in the minds of your audience.

For example, you can share your financial projections and showcase your mobile app more effectively with a pitch deck presentation than verbally or without visual aids.

With that, let's look at what to include in an effective pitch deck.

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The key to a successful pitch deck is to make sure you cover your basics and include all the slides your investors want to see.

Typically, good pitch decks include anywhere around 10 slides. This isn’t a set-in-stone rule though, and you can go above or below this number depending on the slides you need.

Or, you can experiment with an infographic-style pitch deck — similar to Piccsy’s infographic pitch deck .

But, a general rule of thumb is to keep your presentation deck short.

The reason? When you're fighting for your audience’s attention, a 30-slide long presentation never helps. In contrast, a short and powerful presentation is always a winner.

That said, here’s a brief pitch deck outline of the important slides you need.

The title is the first slide that shows in your pitch deck. So, you can call it your impression-building slide that sets the scene for your business ideas.

Pay attention to the visual elements (colors, fonts and any images) since they set the overall mood — more on this in a bit.

Also, it’s best to be minimal here. Meaning: your name and your business’s name are enough. You can also add a short and snappy tagline if you have one.

2. Introduction

The introduction slide is where you introduce yourself to build credibility. The shorter the intro, the better since you want to focus on the business idea, not yourself.

You can also use this slide to communicate your unique selling point (USP) or value proposition, like in the example above. Or, describe what your business is and what it does quickly.

Up till now, the title and intro slides were a mere formality. The problem slide, however, is where you start building your story.

Use whatever visual cues you need to showcase your problem in the best possible way. You can start with a story that puts your investors in your customers' shoes, like in the example below:

You’ll want to make sure you communicate your target buyer’s problem effectively. Fail here and it’s likely you won’t be able to convince your audience of your product’s need.

Also, you can always start your presentation with the problem and skip the introduction. There are no hard and fast rules — use whatever works to get investors’ attention and make your case.

4. Solution

Once you've presented the problem, it's time to follow up with a viable solution — your service or product.

You can introduce the solution in any number of ways — share your product MVP or a list of the features you offer; whatever makes a convincing case.

If it makes sense, throw in another slide here that shares product features.

But, in your presentation, focus more on the benefits each feature offers instead of the feature itself. Approach this slide in a way that it relates to the problem stated and shows how your business idea can solve it instead of just promoting your product.

That said, it’s best you don’t present a laundry list of features. Keep them to the top 3-4 features of your product or service.

The human brain can only hold seven — give or take two — things in their working memory at a time.

So focusing on a handful of features is your best bet to ensure your audience doesn’t forget your business idea.

Put simply, remember: less is more.

You can also combine your problem and solution slides and present all the information in one slide — this can help your audience connect the dots and see how your solution fits into context.

5. Market Size, Opportunity and Trends

Sure, there’s an itch that your product can scratch. But is it an itch worth scratching?

Put another way: is there a market for those interested in scratching the itch? Answer that in this slide.

You can show the market size with the help of numbers, or use data visualization like a pie chart or bar graph to make your point.

Another way to go about this slide is to focus on the market trends and why it's the right time for your business to come into the picture. You can show this with the help of a timeline that visualizes the evolution of consumer behavior, for example.

The point is, showcase the need for your product. But instead of plainly sharing your findings or numbers, use visual aids like graphs, bar charts, surveys and more to make your point.

Visuals present data in a visually appealing format, therefore, making it easy to understand and digest.

6. Product Comparison

If your product has competitors, you’ll want to pull up a product comparison slide to make a visually engaging case for how your product compares to others.

This way, you won’t lose your audience’s attention while effectively positioning your product as the hero the market needs.

SaaS businesses find product comparison slides especially useful for comparing features and pricing. But you can also use product comparisons for other businesses, such as real estate.

7. Testimonials

Adding customer testimonials brings social proof to the table — a great way to impress your audience, increase trust and further build on the need for your product or service.

Don’t have anyone saying nice words about your product (yet)? No problem.

You can still use this slide to feature complaining customer reviews on your competitors. Make sure the reviews you curate all point out to the same problem that your product will help solve.

If you already have more than one person involved in your company at this point, you’ll also need a slide that introduces your team.

Your team slide can also show potential investors, or folks you’re convincing to join you and the brilliant minds who are working with you on your idea as advisors.

9. Traction

In this slide, show investors what you have achieved till now. If you already have a growing user base, you can visually show it with the help of a line graph.

If you don't have any traction at this point, don't worry about this slide. Focus on highlighting your business idea and its potential as much as you can.

10. Financials

This slide features your business idea’s financial projections. You can present this in the form of a table, or use data visualization to make the information easier to digest.

In this slide, include data on how you’ll charge people, how you concluded that’d pay the amount and how the plan will help you hit your financial milestones.

11. Sales & Marketing Strategy

Interested investors will also want to know the plan you have to reach the goals and financial projections you’ve highlighted — this is where your sales and marketing strategy comes in.

To this end, use a flowchart, a graphic list of steps, timeline or any other visual to summarize your sales and marketing plan. You can also use bullets with icons to showcase key tactics.

12. Call-to-Action

Finally, you’ll need a slide that makes the ask.

You don’t need anything fancy here. If you’ve told a compelling story, your audience will be happy to get in touch, splash out money or take whatever step you want them to.

Don’t forget to add your contact details to this slide.

With what to add to your presentation deck out of the way, let’s look at the documents you need with it to make a strong and compelling case:

1. Cover Letter

Your cover letter shares a 1-2-page long persuasive story that sets the stage for your business idea.

Think of it as an icebreaker that convinces investors or anyone else who is your target audience to view your business idea.

Here's a cover letter template you can use for your own investor pitch:

If you're looking for cover letter designs, head over to our template library and check out our full collection of cover letter templates to find one you like.

2. Elevator Pitch Statement

All of us know the always-wanted-but-much-dreaded one-page pitch that summarizes a business idea.

Essentially, an elevator statement shouldn’t read longer than 20-30 seconds — the time it takes to ride an elevator.

And, to ensure you win your audience’s attention, be sure to make this pitch memorable, to the point and interesting.

3. Business Plan

A business plan includes the A to Z of how you plan to put your business on its feet.

Meaning: you need a detailed marketing plan, sales strategy, competitors analysis, financial plan, risk analysis — just about anything you’ll do when you win funds.

Here's a business plan template you can use to get a head start:

Looking for more templates and design options? Check out our complete collection of business plan templates — fully designed and ready-to-go.

4. Financial Report

If the finances blueprint in your business plan isn’t in-depth enough, you’ll need a separate model.

The plan? Thoroughly explain how you’ll use the investment. And, how you plan to generate profits while factoring in market trends, customer pocket and economic drivers among other things.

Here's a financial report template you can use:

If you’re in a later stage of your startup, provide an up-to-date look at your metrics including an outline of how you’ve used up finances so far.

Providing a data-driven model like this shows you’re well-positioned to responsibly use investors’ money and drive profits.

The slides above are a must-have for a successful pitch deck. But to take your presentation to the next level, there are some best practices and design tips you should keep in mind.

Let's get into the meat and potatoes of how to create a pitch deck so that you have a winner at your hands:

1. Leverage storytelling techniques

Good stories stick.

They’re persuasive.

And, they tug at your audience’s emotions to encourage them to decide in your favor — yes, we make decisions mostly based on emotions with some logic backing it.

Try any of these storytelling formulas for your presentation:

The before-after-bridge formula.

Start with describing a world with a specific problem (before). Go on to share a world without the problem (after). Now, introduce your business idea (the bridge).

The PAS formula.

This stands for Problem, Agitate and Solution.

And it goes like this: describe a problem (read: your target buyer’s problem), develop the problem and offer a solution to it (your product or service).

TED talk presenter Nancy Duarte’s formula for great talks.

It involves zooming back and forth between what is (the status quo) and what could be (the future that could be). Then, pack in the climax with your business idea (the bliss).

Whichever storytelling framework you work with, make sure you structure your presentation well for a smooth flow.

Here's a video to help you learn more about presentation structures:

2. Focus on Benefits, Not Features

The more you emphasize the benefits of your business idea, the more effective your pitch will be.

Back in 2007, Dropbox succeeded at raising $1.7 billion in funding . It also got backing from investors like JP Morgan.

And how did they do it? By focusing on the benefits of their idea. To this end, they talked about revolutionizing how people store and share data.

So you know what to do, right? Delve into the benefits; how your product will make its customers’ life easy.

3. Show, Don’t Tell

Whenever possible, give people reasons to invest in your idea by showing how it works.

Take a look at Tinder's pitch deck example :

Tinder earned $50 million + in funding in just three rounds with this deck.

How? By showing what their business idea will do.

They start with a relatable story. Then they ‘show’ the solution by featuring their app in their presentation.

You can steal this idea too. Use wireframes, a minimum viable product, even mockup screenshots — anything that helps people visualize the solution you’re offering.

And in case you’re wondering why this works, know that by showing, you’re tapping into your audience’s imagination to get them to say yes. This is the same reason why storytelling is so effective in persuading people .

4. Make Your Pitch Deck Look Professional

Using a DIY design tool like Visme can help with this even if your designing chops aren't all that polished. It will make your pitch deck look different from other presentations that look more or less the same when designed in PowerPoint.

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To top that, you can use presentation templates to save your time. Because, realistically speaking, you only need to customize the template to your needs. With our Dynamic Fields feature , you can automatically capture key information like personal and company information across your slides.

Even as you use an amazing tool to create your presentation, keep the following presentation design tips in mind:

Don’t clutter your slides.

We’ve already said this before: use as few slides as you can.

But while you’re at it, make sure each slide is minimally designed to leave a lasting impression.

Because, here’s the thing: clutter fails to grasp your audience’s attention. And, the last thing you want is an investor scratching their head, trying to breathe sense into the mess that your slides are.

To create breathable, clutter-free slides: use only visuals that you need — no unnecessary icons or graphics.

Make sure every design element earns its keep by serving a purpose.

Use legible fonts.

Steer clear of a font that demands your audience to squint to read your message.

Instead, work with easily readable presentation fonts like Verdana, Georgia, Montserrat and more.

Make sure the font size is no less than 24 points.

Lastly, stick with 2-3 fonts at most. More fonts will only create distractions and undermine your design’s cleanliness.

Work with good color contrasts.

It’s best to work on your business’s brand identity as early as you can.

The reason? It helps you leave a memorable impression on your audience.

If you’re in the very early stages of pitching your idea though, you might not be focused on it until you get investment rolling. In which case, we recommend you take the time to carefully choose colors for your presentation.

Essentially, colors leave a psychological impact on your viewers. For instance, red communicates passion. Blue inspires trust. Yellow stands for optimism and so on.

This means you can’t randomly play with any color for your presentation slides.

To increase your odds of leaving a lasting impression, study color psychology before finalizing your deck’s color scheme.

Also, make sure you work with a color contrast that’s legible. This ensures the deck is easy to understand.

5. Craft Compelling Pitch Deck Copy

With your design nailed, work on your copy.

The aim is simple: keep your copy simple, succinct and to the point.

A presentation deck is no place to be wordy. Instead, limit to 6-8 lines per slide — roughly 30 words per slide.

You can also try the 5 x 5 x 5 rule of writing presentation copy:

• 5 lines of text per slide with
• 5 words per line and placing only
• 5 lines of text-heavy slides in a row

Or, you can experiment with the 2/4/8 rule that says:

• Change to a new slide after every 2 minutes with
• 4 bullet points per slide and no more than
• 8 words per bullet point

No matter which method you choose to write your presentation copy, the core is the same: limit your text.

To do so, start with writing your copy without worrying about word count. Then go on to edit ruthlessly. Prune words that are too technical or contribute fluff.

Get rid of jargon too — use simple words instead so your audience doesn’t have to stress to keep up with your message.

Plus, avoid abbreviations and rewrite sentences to shorten them.

6. Practice Your Presentation Delivery

Lastly, it’s important you present with confidence. This is key to hitting your funding goals.

Make sure you practice everything — what you’ll say, how you’ll say it (your tone) and how you’ll time your speech and the slides.

You’ll also want to practice speaking at a steady pace. If you go too slow, you risk boring your audience.

On the flip side, going too fast, a common presentation mistake , often means you won’t be able to drive home your message.

And, as you practice: get rid of the ‘umms’ and ‘ahs.’ Keep your presentation delivery natural, even conversational. But never read off from your presentation — it’s a huge audience turn-off .

Not to mention, try to maintain eye contact (despite the fact that it can be overwhelming). Having a hard time doing that? Look at your crowd’s foreheads.

Create a Pitch Deck That Wins Over Investors

And that’s all folks. We’re hopeful you’re feeling confident about how to create a pitch deck.

Remember: it’s all about your target buyers and how your business can help them.

So, focus on the benefits and the problem your product will solve. Tell a relatable story around it. And finally, present it with confidence.

Don’t forget to create a visually convincing presentation deck. If you want a head start, sign up for Visme and start creating an attention-grabbing investor pitch deck now.

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About the Author

Masooma Memon is a pizza-loving freelance writer by day and a novel nerd by night. She crafts research-backed, actionable blog posts for SaaS and marketing brands who aim to employ quality content to educate and engage with their audience.

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Free Investor Pitch Presentation Templates

Ready to dazzle investors and land that dream funding our free investor pitch powerpoint templates and google slides themes are ready to download. we've got stunning designs, easy-to-edit slides, and expert layouts to tell your story in a way that makes investors say "yes" just pick your slide, plug in your content, and present like a pro.

• Visual storytelling: Impress with professionally designed slides in both PowerPoint and Google Slides formats. Royalty-free and fully editable, they flex to your needs.
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• Themes tailored to your industry: Find specialized templates for diverse sectors like civil engineering, healthcare, Coca-Cola, and even cannabis!
• Free samples to get you started: Dive into our library with free slides to experience the quality before you commit.

We're here to help you!

What is an investor pitch.

Investor Pitch intends to summarize your company, business plan, and vision. It serves various purposes, from reaching out to a new investor to proposing a pitch in front of a potential investor. The primary purpose of the investor pitch is to convince investors to fund your endeavor.

What makes your investor pitch templates different?

Our templates are designed by experts and focused on clarity and impact. They're easy to edit, free to use, and cover a wide range of industries.

I'm not a designer, can I still use these templates?

Absolutely! Our templates are designed for everyone, regardless of design skills.

Do you have templates for specific industries?

Yes! We have templates for startups, tech companies, healthcare, education, and more. Just browse our collection and find the perfect fit.

Can I customize the templates?

Of course! You can change the colors, fonts, images, and layouts to match your brand and vision.

What formats are the templates available in?

We offer both PowerPoint and Google Slides formats, so you can choose your preferred platform.

How can I make my investor pitch even more persuasive?

Practice your delivery, tell a compelling story, and focus on the value you offer investors. Our templates will help you present your best self.

Templates for startups

Explore our collection of free presentation templates for startups and easily turn one of them into your own pitch deck, investor update, or status report.

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Investment Business Plan

It seems that you like this template, investment business plan presentation, free google slides theme, powerpoint template, and canva presentation template.

Rewards come after a great investment, and this applies especially to companies. You’ll need to attract potential investors and other people to put their trust in your project. With this free presentation template, you can explain your business plan, your market research and everything you need to strike a new deal.

When trying to convince your audience of the viability of your plan and all the steps that are to be taken, first and foremost you need to convey a sense of formality: your project is serious, well-thought, professional. The design of our slides are suitable for this, with a minimalist and elegant look displaying a geometric approach. They include several pictures with buildings from different perspectives: your plan is solid from all points of view. The palette is as sober as it gets, since it’s focused on dark gray and white, so there are no distractions whatsoever. As for the typography, just look at it. For titles, there’s a serif font with a firm look, and is very readable on screens. For body text, we’ve opted for a sans-serif typeface to better differentiate your content. Numeric data is essential and your investors will expect you to present that as clearly as possible, so you’ll have an easy time using the graphs, charts and other resources that we provide. Everything is customizable, which means you can create a captivating presentation totally adapted to your needs.

Features of this template

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Investor Relations PowerPoint Template

Number of slides: 3

The Investor Relations template is suitable for presenting your company’s performance to external parties. Usually, to the parties that can provide financing to your business. It is a template consisting of only 3 slides, but because of its smart design it can provide enough information. By using it, you can attract reliable investors and properly communicate your performance and strategy to them.

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Presentation for Investor Relations

Market budget slide.

You can start your presentation with the market budget estimations. In order to do that you need to set your market objectives and target mark. Also, you need to define the products, services, and competitors if you want to present correct estimations. With the design of this slide, you will successfully communicate all of the abovementioned factors with the pie chart. Investors will have an insight of which one requires the biggest share of the budget.

Investor Sales Report Slide

No such presentation is successful without a sales report. It is the best indicator of a company’s performance. You can show the sales figures through a line chart. This type of chart displays series of data points connected by a straight line. By using it, you can create a clear visualization of the sales figures over a period of time.

Investor Strategy

You can end your presentation by explaining the product in detail and how it is going to be delivered to the final customers. The slide is designed in such a way that you can clearly show the specifics of the product. In addition, you can present details about the delivery, the transport and the advertising of the product. These are crucial factors because they can make or break the product if not conducted properly.

Successful presentation of the company’s sales with the line chart

Line charts are always the best choice when you want to show the performance of your company throughout time.

Clearly depicted pie chart for the market budget

You can show which of the company’s operations require the highest share of the budget.

Professional design for an easy-to- follow presentation

The template will allow you to make an impactful presentation that will be comprehensible by any audience.

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