netflix in india the way ahead case study solution

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Netflix in India: The Way Ahead

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Netflix in india: the way ahead description.

Netflix, Inc. (Netflix), the world's leading provider of subscription video on demand (SVoD), launched its Indian platform on January 6, 2016. Due to its huge population, India represented a lucrative market. Furthermore, the younger generation in India had dynamic consumption patterns that were comparable to those of Western consumers, giving Netflix another reason to invest in the country. However, six months after Netflix's launch in India, as the initial buzz surrounding the entry subsided, important questions loomed: Would the company be able to meet the diverse needs of Indian consumers? Was the Indian market and consumer seasoned enough to adopt a more sophisticated model of SVoD? How could Netflix get a stronghold in a market that was still grappling with basic infrastructure problems and low Internet penetration, as well as censorship issues? Even though Netflix was a formidable player globally, it was not the first mover in the Indian market and many of its competitors were already doing extremely well. How could Netflix compete and move forward in India? The authors are affiliated with Institute of Management Technology, Ghaziabad.

Case Description Netflix in India: The Way Ahead

Strategic managment tools used in case study analysis of netflix in india: the way ahead, step 1. problem identification in netflix in india: the way ahead case study, step 2. external environment analysis - pestel / pest / step analysis of netflix in india: the way ahead case study, step 3. industry specific / porter five forces analysis of netflix in india: the way ahead case study, step 4. evaluating alternatives / swot analysis of netflix in india: the way ahead case study, step 5. porter value chain analysis / vrio / vrin analysis netflix in india: the way ahead case study, step 6. recommendations netflix in india: the way ahead case study, step 7. basis of recommendations for netflix in india: the way ahead case study, quality & on time delivery.

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Case Analysis of Netflix in India: The Way Ahead

Netflix in India: The Way Ahead is a Harvard Business (HBR) Case Study on Leadership & Managing People , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Netflix in India: The Way Ahead is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Netflix in India: The Way Ahead case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Netflix in India: The Way Ahead will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Netflix in India: The Way Ahead case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Leadership & Managing People, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Netflix in India: The Way Ahead, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Netflix in India: The Way Ahead case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Leadership & Managing People Solutions

In the Texas Business School, Netflix in India: The Way Ahead case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Netflix in India: The Way Ahead

Step 1 – Problem Identification of Netflix in India: The Way Ahead - Harvard Business School Case Study

The first step to solve HBR Netflix in India: The Way Ahead case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Netflix Svod is facing right now. Even though the problem statement is essentially – “Leadership & Managing People” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Netflix Svod, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Netflix in India: The Way Ahead. The external environment analysis of Netflix in India: The Way Ahead will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Netflix in India: The Way Ahead case study. PESTEL analysis of " Netflix in India: The Way Ahead" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Netflix in India: The Way Ahead macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Netflix in India: The Way Ahead

To do comprehensive PESTEL analysis of case study – Netflix in India: The Way Ahead , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Netflix in India: The Way Ahead

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Netflix in India: The Way Ahead ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Netflix Svod is operating, firms are required to store customer data within the premises of the country. Netflix Svod needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Netflix in India: The Way Ahead has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Netflix Svod in case study Netflix in India: The Way Ahead" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Netflix Svod in case study “ Netflix in India: The Way Ahead ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Netflix Svod in case study “ Netflix in India: The Way Ahead ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Netflix in India: The Way Ahead ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Netflix Svod can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Netflix in India: The Way Ahead case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Netflix Svod needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Netflix in India: The Way Ahead

Social factors that impact netflix in india: the way ahead, technological factors that impact netflix in india: the way ahead, environmental factors that impact netflix in india: the way ahead, legal factors that impact netflix in india: the way ahead, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: netflix in india: the way ahead case study solution.

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Netflix in India The Way Ahead Case Analysis and Case Solution

Posted by Peter Williams on Aug-09-2018

Introduction of Netflix in India The Way Ahead Case Solution

The Netflix in India The Way Ahead case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Netflix in India The Way Ahead case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Netflix in India The Way Ahead case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

The case solution first identifies the central issue to the Netflix in India The Way Ahead case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.

Problem Identification of Netflix in India The Way Ahead Case Solution

Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Netflix in India The Way Ahead is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.

Analysis of the Netflix in India The Way Ahead HBR Case Study

The objective of the case should be focused on. This is doing the Netflix in India The Way Ahead Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.

• In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
• The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
• Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.

SWOT analysis of Netflix in India The Way Ahead

An important tool that helps in addressing the central issue of the case and coming up with Netflix in India The Way Ahead HBR case solution is the SWOT analysis.

• The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Netflix in India The Way Ahead.
• Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.

Therefore, the SWOT analysis is a helpful tool in coming up with the Netflix in India The Way Ahead Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.

Porter Five Forces Analysis for Netflix in India The Way Ahead

Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Netflix in India The Way Ahead operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.

• These are the threats that the industry faces due to new entrants.
• It includes the threat of substitute products.
• It includes the bargaining power of buyers in the industry.
• It includes the bargaining power of suppliers in an industry.
• Lastly, the overall rivalry or competition within the industry is analysed.

This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.

PESTEL Analysis of Netflix in India The Way Ahead

Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.

• The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
• Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
• These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the Netflix in India The Way Ahead case solution.

VRIO Analysis of Netflix in India The Way Ahead

This is an analysis carried out to know about the internal strengths and capabilities of Netflix in India The Way Ahead. Under the VRIO analysis, the following steps are carried out:

• The internal resources of Netflix in India The Way Ahead are listed down.
• Each of these resources are assessed in terms of the value it brings to the organization.
• Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
• Each resource is assessed whether it could be imitated by competition easily or not.
• Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.

The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.

Value Chain Analysis of Netflix in India The Way Ahead

The Value chain analysis of Netflix in India The Way Ahead helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:

• The firm’s primary and support activities are listed down.
• Identifying the importance of these activities in the cost of the product and the differentiation they produce.
• Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.

Recognizing value creating activities and enhancing the value that they create allow Netflix in India The Way Ahead to increase its competitive advantage.

BCG Matrix of Netflix in India The Way Ahead

The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:

• Identify the relative market share of each strategic business unit.
• Identify the market growth of each strategic business unit.
• Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
• Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.

The strategies identified from the Netflix in India The Way Ahead BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.

Ansoff Matrix of Netflix in India The Way Ahead

Ansoff Matrix is an important strategic tool to come up with future strategies for Netflix in India The Way Ahead in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.

• The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
• The organization can develop new products for the existing market. This is known as product development strategy.
• The organization can enter new markets with its existing products. This is known as market development strategy.
• The organization can enter into new markets with new products. This is known as a diversification strategy.

The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.

Marketing Mix of Netflix in India The Way Ahead

Netflix in India The Way Ahead needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.

• Analyse the company’s products and devise strategies to improve the product offering of the company.
• Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
• Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
• Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.

Netflix in India The Way Ahead Blue Ocean Strategy

The strategies devised and included in the Netflix in India The Way Ahead case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.

Competitors analysis of Netflix in India The Way Ahead

The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Netflix in India The Way Ahead looks at the direct and indirect competitors within the industry that it operates in.

• This involves a detailed analysis of their actions and how these would affect the future strategies of Netflix in India The Way Ahead.
• It involves looking at the current market share of the company and its competitors.
• It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
• It also should look at the potential opportunities and threats that these competitors pose on the company.

Organisation of the Analysis into Netflix in India The Way Ahead Case Study Solution

Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Netflix in India The Way Ahead case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:

• The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
• The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Netflix in India The Way Ahead Case Study Solution that the business unit should focus on costs.
• The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.

The case study analysis and solution, and Netflix in India The Way Ahead case answers should be written down in the Netflix in India The Way Ahead case memo, clearly identifying which part shows what. The Netflix in India The Way Ahead case should be in a professional format, presenting points clearly that are well understood by the reader.

Alternate solution to the Netflix in India The Way Ahead HBR case study

It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Netflix in India The Way Ahead is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.

Implementation of Netflix in India The Way Ahead Case Solution

The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.

• A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
• It shows that one has been clarified with the HBR fundamentals on the topic.
• It shows that the details provided in the case have been properly analysed.
• It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
• The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Netflix in India The Way Ahead Harvard case is complete and properly answered.

Recommendations and Action Plan for Netflix in India The Way Ahead case analysis

For Netflix in India The Way Ahead, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:

• Netflix in India The Way Ahead should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
• Netflix in India The Way Ahead should enhance the value creating activities within its value chain.
• Netflix in India The Way Ahead should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
• To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.

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Rastogi, N., & Trivedi, M. K. (2016). PESTLE Technique–a Tool to Identify External Risks in Construction Projects. International Research Journal of Engineering and Technology (IRJET), 3(1), 384-388.

Rauch, P. (2007). SWOT analyses and SWOT strategy formulation for forest owner cooperations in Austria. European Journal of Forest Research, 126(3), 413-420.

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What is Harvard Business School (HBS) Case Method

Harvard Business School (HBS) Case Method, a renowned approach to business education, using business case studies in the field of marketing, sales, leadership, technology, finance, enterpreneurship, human resources, and more .

Core Principles:

• Real-World Dilemmas: HBS cases delve into genuine business challenges faced by companies, exposing students to the complexities and uncertainties of real-world decision-making.
• Active Participation: Students are not passive recipients of knowledge. The case method emphasizes active participation through case discussions, fostering critical thinking and analysis.
• Developing Judgment: There are often no single “correct” answers in case studies. The focus is on developing sound judgment by weighing evidence, considering various perspectives, and making well-supported recommendations.
• Diversity and Collaboration: Diverse backgrounds and experiences enrich case discussions. Students learn from each other as they analyze the case from different viewpoints.

Structure and Implementation:

• Pre-Class Preparation: Effective case study learning hinges on thorough preparation. Students are expected to read and analyze the case beforehand, identifying key issues, conducting research, and formulating potential solutions.
• Case Discussion: The case discussion in class is the heart of the method. The instructor facilitates a dynamic discussion, encouraging active participation from all students.
• Open-Ended Questions: Instead of spoon-feeding answers, instructors pose open-ended questions that stimulate critical thinking and analysis.
• Cold Calling: The HBS method is known for its “cold calling” technique, where professors randomly call on students to respond, promoting active engagement and preparation.
• Socratic Dialogue: Instructors often employ the Socratic method, asking probing questions to challenge assumptions, encourage deeper analysis, and draw out student reasoning.

Benefits of the HBS Case Method:

• Develops Critical Thinking Skills: Grappling with complex business problems and analyzing diverse perspectives strengthens critical thinking abilities.
• Enhances Communication Skills: Active participation and clear articulation of ideas within case discussions hone communication skills.
• Sharpens Analytical Abilities: Students learn to dissect complex situations, identify key drivers, and weigh evidence effectively.
• Promotes Decision-Making Confidence: The case method fosters the ability to make well-reasoned decisions under uncertainty.
• Builds Leadership Skills: Active participation in discussions and persuasively advocating for solutions develops leadership potential.
• Prepares Students for Real-World Business: The case method equips students with the knowledge and skills to navigate the complexities of real-world business environments.

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How to Write a Great Case Study Solution | HBR Case Study Assignment Help

A top-tier Harvard Business School (HBS) case study solution comprises a thorough analysis, strategic insights, and actionable recommendations. The solution is not just an academic exercise but a practical approach to solving real-world business problems. Here’s an illustration of what the best Harvard case study solutions comprise, along with a detailed checklist to ensure excellence.

Key Components of a Harvard Case Study Solution

Comprehensive Understanding of the Case

• Summary of the Case : Provide a concise summary that outlines the key issues, stakeholders, and objectives. This sets the stage for deeper analysis.
• Problem Identification : Clearly define the main problem or decision point that the case presents. This includes understanding the underlying causes and the broader business context.

Detailed Analysis

• Qualitative Analysis : Evaluate qualitative factors such as organizational culture, leadership styles, and market conditions. This helps in understanding the non-quantifiable aspects that impact the business scenario.
• Quantitative Analysis : Use data and financial metrics to analyze the business performance. This includes profit margins, cost structures, revenue streams, and other relevant financial indicators.
• SWOT Analysis : Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to provide a structured view of the internal and external factors affecting the business.

Strategic Alternatives

• Generation of Alternatives : Develop multiple strategic alternatives to address the identified problem. Each alternative should be feasible and align with the company’s goals and resources.
• Evaluation of Alternatives : Assess each alternative based on criteria such as cost, feasibility, impact, and alignment with the company’s strategic objectives. Use quantitative data where possible to support the evaluation.

Recommended Solution

• Selection of the Best Alternative : Choose the most viable solution from the generated alternatives. Justify the choice with clear, logical reasoning and supporting evidence.
• Implementation Plan : Develop a detailed implementation plan that includes steps, timelines, resources required, and potential risks. This ensures the recommended solution is actionable and practical.
• Contingency Plan : Outline a contingency plan to address potential challenges or risks that may arise during the implementation phase.

Reflection and Learning

• Lessons Learned : Reflect on the case study process and the key lessons learned. This includes insights into decision-making, strategic thinking, and the application of business concepts.
• Future Implications : Discuss the broader implications of the case study for the industry and future business scenarios.

Checklist for a Great Harvard Case Study Solution

Comprehensive Understanding

• Clearly summarized the case
• Identified the main problem and stakeholders
• Understood the broader business context
• Conducted qualitative analysis (organizational culture, market conditions, etc.)
• Performed quantitative analysis (financial metrics, data analysis)
• Completed a SWOT analysis
• Generated multiple feasible alternatives
• Evaluated alternatives based on relevant criteria
• Supported evaluations with data and logical reasoning
• Selected the most viable alternative with a strong justification
• Developed a detailed and practical implementation plan
• Created a contingency plan to manage potential risks
• Reflected on the case study process
• Identified key lessons learned
• Discussed future implications for the industry and business practices

At Fern Fort University creating a top-tier Harvard case study solution involves a methodical approach to understanding the case, performing detailed analysis, generating and evaluating strategic alternatives, and providing actionable recommendations. By following this structured process, our case solution writing experts deliver solutions that are best in class.

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The first step involves clients filling out a detailed form to provide necessary information about their case study solution needs. This form includes fields for essential details such as the topic, objectives, scope, and any specific guidelines or instructions that need to be followed. Uploading comprehensive guidelines is crucial as it sets the foundation for a well-aligned and accurate case study solution. This ensures that the case study writer fully understands the client’s requirements and expectations from the outset.

Step 2: Upload the Case Study PDF

Once the guidelines are uploaded, clients are required to upload the case study PDF. This document contains the case study that needs to be analyzed and solved. Providing the case study in its PDF format allows the writer to thoroughly review and understand the context, background, and specifics of the problem at hand. This step ensures that the writer has all the necessary materials to begin the in-depth analysis.

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After the initial submission of guidelines and the case study, the next step involves direct communication between the client and the case study solution writer. This conversation is pivotal as it allows for clarification of any ambiguities and discussion of project deliverables. The writer can ask questions to gain a deeper understanding of the client’s needs, while the client can provide additional insights or preferences. This step ensures that both parties are on the same page and that the writer can tailor the analysis and solution to meet the client’s exact expectations.

Step 4: Delivery of the Case Study Solution

Upon completion of the analysis and drafting of the case study solution, the writer delivers the final product to the client. The delivery includes a comprehensive report that outlines the problem, detailed analysis, proposed solutions, and actionable recommendations. The case study solution is presented in a clear, structured format that is easy to understand and implement. This step marks the culmination of the writer’s efforts and provides the client with a well-crafted solution that addresses all the guidelines and expectations .

Step 5: Improvements (If Required)

After the delivery of the case study solution, clients have the opportunity to review the document and request any necessary improvements. This step ensures that the final product meets the client’s satisfaction and adheres to all specified requirements. The writer makes the required adjustments based on the client’s feedback, fine-tuning the analysis and recommendations as needed. This iterative process guarantees that the case study solution is of the highest quality and fully aligned with the client’s expectations.

Importance of Each Step in the Process

Filling the form and uploading guidelines.

This initial step is critical as it sets the direction for the entire project. Clear and detailed guidelines ensure that the writer understands the scope, objectives, and specific requirements, reducing the risk of misalignment and ensuring a focused approach.

Uploading the Case Study PDF

Providing the case study in its original format ensures that the writer has all the necessary context and background information. This step is crucial for a thorough understanding of the problem and accurate analysis.

Communication with the Writer

Direct communication allows for clarification of any doubts and ensures that both the client and the writer have a mutual understanding of the project deliverables. This interaction is essential for tailoring the solution to meet the client’s specific needs.

Delivery of the Solution

Delivering a comprehensive and well-structured case study solution provides the client with actionable insights and recommendations. This step showcases the writer’s expertise and ensures that the client receives a valuable product that addresses the case study’s challenges effectively.

Requesting Improvements

The opportunity for revisions ensures that the final product meets the client’s expectations and adheres to all requirements. This step adds a layer of quality assurance, ensuring client satisfaction.

The case study writing service process at Fern Fort University is designed to deliver high-quality, tailored solutions through a structured and client-focused approach. Each step in the process is carefully crafted to ensure clarity, thorough analysis, and client satisfaction. By following this comprehensive process, Fern Fort University guarantees that clients receive insightful and actionable case study solutions that meet their specific needs and contribute to their academic or business success.

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Fern Fort University’s professional case study solution writers have the following attributes that can help you to boost your academic and professional growth --

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At Fern Fort University, you can find comprehensive case analysis solutions for Harvard Business School (HBS) or Harvard Business Review (HBR) cases. These solutions are different from custom case study solutions. They are provided to help clients to prime their research and analysis. These pre-written HBR case study solutions are designed to help you in several ways:

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• Netflix in India: The Way Ahead
• Leadership & Managing People / MBA Resources

Introduction to case study solution

EMBA Pro case study solution for Netflix in India: The Way Ahead case study

At EMBA PRO , we provide corporate level professional case study solution. Netflix in India: The Way Ahead case study is a Harvard Business School (HBR) case study written by Tripti Ghosh Sharma, Suraj S, Mitali Srivastava, Tarun Chandoke. The Netflix in India: The Way Ahead (referred as “Netflix Svod” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, International business, Managing organizations. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Leadership & Managing People field, and broaden their skill set.

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Case Description of Netflix in India: The Way Ahead Case Study

Netflix, Inc. (Netflix), the world's leading provider of subscription video on demand (SVoD), launched its Indian platform on January 6, 2016. Due to its huge population, India represented a lucrative market. Furthermore, the younger generation in India had dynamic consumption patterns that were comparable to those of Western consumers, giving Netflix another reason to invest in the country. However, six months after Netflix's launch in India, as the initial buzz surrounding the entry subsided, important questions loomed: Would the company be able to meet the diverse needs of Indian consumers? Was the Indian market and consumer seasoned enough to adopt a more sophisticated model of SVoD? How could Netflix get a stronghold in a market that was still grappling with basic infrastructure problems and low Internet penetration, as well as censorship issues? Even though Netflix was a formidable player globally, it was not the first mover in the Indian market and many of its competitors were already doing extremely well. How could Netflix compete and move forward in India? The authors are affiliated with Institute of Management Technology, Ghaziabad.

Case Authors : Tripti Ghosh Sharma, Suraj S, Mitali Srivastava, Tarun Chandoke

Topic : leadership & managing people, related areas : international business, managing organizations, what is the case study method how can you use it to write case solution for netflix in india: the way ahead case study.

Almost all of the case studies contain well defined situations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action. Awareness of the common situations can help MBA & EMBA professionals read the case study more efficiently, discuss it more effectively among the team members, narrow down the options, and write cogently.

Case Study Solution Approaches

Three Step Approach to Netflix in India: The Way Ahead Case Study Solution

The three step case study solution approach comprises – Conclusions – MBA & EMBA professionals should state their conclusions at the very start. It helps in communicating the points directly and the direction one took. Reasons – At the second stage provide the reasons for the conclusions. Why you choose one course of action over the other. For example why the change effort failed in the case and what can be done to rectify it. Or how the marketing budget can be better spent using social media rather than traditional media. Evidences – Finally you should provide evidences to support your reasons. It has to come from the data provided within the case study rather than data from outside world. Evidences should be both compelling and consistent. In case study method there is ‘no right’ answer, just how effectively you analyzed the situation based on incomplete information and multiple scenarios.

Case Study Solution of Netflix in India: The Way Ahead

We write Netflix in India: The Way Ahead case study solution using Harvard Business Review case writing framework & HBR Leadership & Managing People learning notes. We try to cover all the bases in the field of Leadership & Managing People, International business, Managing organizations and other related areas.

Objectives of using various frameworks in Netflix in India: The Way Ahead case study solution

By using the above frameworks for Netflix in India: The Way Ahead case study solutions, you can clearly draw conclusions on the following areas – What are the strength and weaknesses of Netflix Svod (SWOT Analysis) What are external factors that are impacting the business environment (PESTEL Analysis) Should Netflix Svod enter new market or launch new product (Opportunities & Threats from SWOT Analysis) What will be the expected profitability of the new products or services (Porter Five Forces Analysis) How it can improve the profitability in a given industry (Porter Value Chain Analysis) What are the resources needed to increase profitability (VRIO Analysis) Finally which business to continue, where to invest further and from which to get out (BCG Growth Share Analysis)

SWOT Analysis of Netflix in India: The Way Ahead

SWOT analysis stands for – Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are result of Netflix Svod internal factors, while opportunities and threats arise from developments in external environment in which Netflix Svod operates. SWOT analysis will help us in not only getting a better insight into Netflix Svod present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage.

- Streamlined processes and efficient operation management – Netflix Svod is one of the most efficient firms in its segment. The credit for the performance goes to successful execution and efficient operations management.

- Experienced and successful leadership team – Netflix Svod management team has been a success over last decade by successfully predicting trends in the industry.

- Netflix Svod business model can be easily replicated by competitors – According to Tripti Ghosh Sharma, Suraj S, Mitali Srivastava, Tarun Chandoke , the business model of Netflix Svod can be easily replicated by players in the industry.

- Low profitability which can hamper new project investment – Even though Netflix Svod financial statement is stable, but going forward Netflix Svod 5-7% profitability can lead to shortage of funds to invest into new projects.

Opportunities

- E-Commerce and Social Media Oriented Business Models – E-commerce business model can help Netflix Svod to tie up with local suppliers and logistics provider in international market. Social media growth can help Netflix Svod to reduce the cost of entering new market and reaching to customers at a significantly lower marketing budget.

- Increase in Consumer Disposable Income – Netflix Svod can use the increasing disposable income to build a new business model where customers start paying progressively for using its products. According to Tripti Ghosh Sharma, Suraj S, Mitali Srivastava, Tarun Chandoke of Netflix in India: The Way Ahead case study, Netflix Svod can use this trend to expand in adjacent areas International business, Managing organizations.

- Age and life-cycle segmentation of Netflix Svod shows that the company still hasn’t able to penetrate the millennial market.

- Customers are moving toward mobile first environment which can hamper the growth as Netflix Svod still hasn’t got a comprehensive mobile strategy.

Once all the factors mentioned in the Netflix in India: The Way Ahead case study are organized based on SWOT analysis, just remove the non essential factors. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case.

What is PESTEL Analysis

PESTEL /PEST / STEP Analysis of Netflix in India: The Way Ahead Case Study

PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Netflix Svod operates in. Tripti Ghosh Sharma, Suraj S, Mitali Srivastava, Tarun Chandoke provides extensive information about PESTEL factors in Netflix in India: The Way Ahead case study.

Political Factors

- Political consensus among various parties regarding taxation rate and investment policies. Over the years the country has progressively worked to lower the entry of barrier and streamline the tax structure.

- Little dangers of armed conflict – Based on the research done by international foreign policy institutions, it is safe to conclude that there is very little probability of country entering into an armed conflict with another state.

Economic Factors

- Inflation rate is one of the key criteria to consider for Netflix Svod before entering into a new market.

- According to Tripti Ghosh Sharma, Suraj S, Mitali Srivastava, Tarun Chandoke . Netflix Svod should closely monitor consumer disposable income level, household debt level, and level of efficiency of local financial markets.

Social Factors

- Leisure activities, social attitudes & power structures in society - are needed to be analyzed by Netflix Svod before launching any new products as they will impact the demand of the products.

- Consumer buying behavior and consumer buying process – Netflix Svod should closely follow the dynamics of why and how the consumers are buying the products both in existing categories and in segments that Netflix Svod wants to enter.

Technological Factors

- 5G has potential to transform the business environment especially in terms of marketing and promotion for Netflix Svod.

- Artificial intelligence and machine learning will give rise to importance of speed over planning. Netflix Svod needs to build strategies to operate in such an environment.

Environmental Factors

- Environmental regulations can impact the cost structure of Netflix Svod. It can further impact the cost of doing business in certain markets.

- Consumer activism is significantly impacting Netflix Svod branding, marketing and corporate social responsibility (CSR) initiatives.

Legal Factors

- Health and safety norms in number of markets that Netflix Svod operates in are lax thus impact the competition playing field.

- Intellectual property rights are one area where Netflix Svod can face legal threats in some of the markets it is operating in.

What are Porter Five Forces

Porter Five Forces Analysis of Netflix in India: The Way Ahead

Competition among existing players, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitutes.

What is VRIO Analysis

VRIO Analysis of Netflix in India: The Way Ahead

VRIO stands for – Value of the resource that Netflix Svod possess, Rareness of those resource, Imitation Risk that competitors pose, and Organizational Competence of Netflix Svod. VRIO and VRIN analysis can help the firm.

What is Porter Value Chain

Porter Value Chain Analysis of Netflix in India: The Way Ahead

As the name suggests Value Chain framework is developed by Michael Porter in 1980’s and it is primarily used for analyzing Netflix Svod relative cost and value structure. Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the Netflix Svod. This will help in answering – the related costs and various sources of competitive advantages of Netflix Svod in the markets it operates in. The process can also be done to competitors to understand their competitive advantages and competitive strategies. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. So Value Chain competitive benchmarking should be done based on industry structure and bottlenecks.

What is BCG Growth Share Matrix

BCG Growth Share Matrix of Netflix in India: The Way Ahead

BCG Growth Share Matrix is very valuable tool to analyze Netflix Svod strategic positioning in various sectors that it operates in and strategic options that are available to it. Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where Netflix Svod can be market leader in the industry without being a dominant player or segment leader in any of the segment. BCG analysis should comprise not only growth share of industry & Netflix Svod business unit but also Netflix Svod - overall profitability, level of debt, debt paying capacity, growth potential, expansion expertise, dividend requirements from shareholders, and overall competitive strength. Two key considerations while using BCG Growth Share Matrix for Netflix in India: The Way Ahead case study solution - How to calculate Weighted Average Market Share using BCG Growth Share Matrix Relative Weighted Average Market Share Vs Largest Competitor

5C Marketing Analysis of Netflix in India: The Way Ahead

4p marketing analysis of netflix in india: the way ahead, porter five forces analysis and solution of netflix in india: the way ahead, porter value chain analysis and solution of netflix in india: the way ahead, case memo & recommendation memo of netflix in india: the way ahead, blue ocean analysis and solution of netflix in india: the way ahead, marketing strategy and analysis netflix in india: the way ahead, vrio /vrin analysis & solution of netflix in india: the way ahead, pestel / step / pest analysis of netflix in india: the way ahead, swot analysis and solution of netflix in india: the way ahead, references & further readings.

Tripti Ghosh Sharma, Suraj S, Mitali Srivastava, Tarun Chandoke (2018) , "Netflix in India: The Way Ahead Harvard Business Review Case Study. Published by HBR Publications.

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Netflix in India: The Way Ahead Case Solution & Answer

Home » Case Study Analysis Solutions » Netflix in India: The Way Ahead

• The content preferred by Indian customers are not available on the streaming service.
• Low quality of internet service in India create quality issues of the Netflix contents.
• The strong existence of cable providers with low fees provides all the contents liked by the customers and preferred by them.
• The model of Netflix could only be used and run by youngsters aging between 25-55 years and cannot be used by aged people due to lack of knowledge and technological experiences.
• The dependency on Indian content providers in order to provide contents in the customer’s native language.
• 52 different languages spoken in India could not be included in the Netflix’s database.

Opportunities:

• With the increase in Indian economy and technological advancements of the country enhances the usage of online digital media such as YouTube and other online video streaming.
• Indian economy spent much of their time in entertainment and shows keen interest in it which is increasing the level of Bollywood movies. This customer behavior possesses great growth opportunity in India.
• The middle income group of the company is growing due to which it is spending higher on different goods and services.
• With the increase in purchase of smartphones and internet spending in India, the opportunity exists for the company to cater these consumers by offering customized contents on the smartphones.
• Existing competitorssuch as EROS, Spuul and Hotstar holds higher market share and customer preference as it impacts the cultural and social morals of the country.
• Internet speed and infrastructure of internet acts as threat to company as High Definition Videos of Netflix could only be run by using high level of internet with better speed.
• All the traditional data cables as well as othercompetitors have control of censor of unethical and sexual displays in the videos. It is an important element of running video streaming in India. However, Netflix lacks in it.
• The unavailability of local Indian content and dependency on differentcompetitors along with the rights of display and run in Indian economy acts as a threat to the company.
• The piracy is an important issue to be faced by the company. However, the government has passed the rule against pirated videos but implementation of order and deregulation in the country might have bad impact on the company and its exclusive videos.

Porter’s Five Forces

Bargaining power of the buyer:.

Netflix in India possess high bargaining power of buyer as there are many competitors existing in the market. Moreover, customers are highly obsessed to other competitors such as cable providers who facilitate customers with their own choice of contents with a small fees compared to Netflix.

Bargaining power of Suppliers:

Indian customers prefer only Indian content in their native language. However, they do not like other English contents. However, Netflix would have to either produce or depend on Indian Content Provider. Moreover, Indian content providers are direct competitors of Netflix. Consequently, High bargaining power of suppliers is possessed by Netflix in India as the company have to be dependent on content providers……..

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Netflix In India – The Way Ahead Harvard Case Solution & Analysis

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Netflix In India – The Way Ahead Case Study Analysis

Decreasing costs;

It will be advised to the business to reduce operating cost by employing the suggested aggregation strategy i.e. centralizing the research and development and management for various regions in India at one central location i.e. Mumbai. This will enable the organization to operate at lower cost, achieve operational efficiency and enjoy quality control.

Differentiating or increasing willingness—to—pay:

The organization can increase the customer’s willingness to pay by providing access to wide variety of existing Indian content i.e. movies in multi languages that includes Malayalam, Telugu, Tamil and Hindi. In addition, the customer’s willingness to subscribe for Netflix services can be increased by providing unique local content i.e. new movies or webs series in Hindi such as Sacred Games. This will allow the organization to differentiate itself from the competitors in the Indian market.

Improving industry attractiveness or bargaining power:

The industry attractiveness can be increased by targeting the cities that has higher internet penetration rate and high number of youngsters as the youth is the primary segment for Netflix considering, the young users prefers to watch movies on the online platforms. Expansion into the relevant market will enable the organization to seize high market share and create strong brand image and demand.

Normalizing (or optimizing) risk:

Expanding the business in International markets will reduce the overall risk faced by the organization as the macro environment factors pertaining to the particular country will only affect the profitability earned from that region. Thus, normalizing and optimizing the risks faced by the organization.

Generating and deploying knowledge (and other resources and capabilities):

The skills, capabilities and resources in existing market i.e. India matches the global capabilities of the firm considering, the organization has an image of entering the markets that has high demand of local content. In addition, the organization will be establishing a franchise in Mumbai that has higher literacy rate as compared to other posh cities of India. Therefore, adequate skilled employees will be hired easily.

Logic of Place: Growth Model

The growth of Netflix Inc. Corporation is based on the following factors:

Macroeconomic factors:

In order to achieve economic growth, the organization employs consumer led growth models i.e. the organization adopts a pricing model after incorporating the effects of interest and exchange rates. As both exchange rates and interest rates have significant effect on consumer’s income, the organization determines its pricing strategy based on these factors. Employing high rate subscription model in market where interest rates are high or the currency is weak, organization will not be able to create demand or seize adequate markets share in the market.

Legal factors:

The organization has to incorporate the legal consequences in the market strategy it employs considering, there are various laws and regulations pertaining to the production of content and distribution of content as the organization will need to approve the content from the regulatory authorities. In addition, the organization will need to provide censored content in India.

Co-coordinating mechanisms:

The firm coordinate with their workers by establishing effective communication and hierarchy between the executives and lower management. A positive work culture is provided, Effective HR practices area adopted which includes proper trainings given provided by overseas senior executives who guides and trains them regarding the marketing techniques, sharing strategic approaches and more. The firm will be financed mostly by debt as it is the cheapest and quickest source of finance as compared to equity finance sources.

Logic of Firm: Business Model

Value Proposition:

The organization will create value proposition by targeting one tier and two tier cities of India as the literacy and penetration rate in these areas appears to be high.  Moreover, the organization will create value proposition by targeting young segment as 50 percent of the country’s population is under 25 and prefers to watch movies on the go thus, indicating high demand of video consumption on mobile phones. The value proposition will be created for the young segment by providing access to a wide local and international content at affordable prices as the disposal income of young users appears to be low.

Value Creation/Chain:

The organization will create and capture value by employing a low subscription model, partnering with various telecom operators such as Airtel to ease the problem for payment by customers as consumers will pay for the services as part of the monthly bill. In addition, various payment options will be offered to the customers for their convenience along with one month free subscription and access to wide range of international and local content.

Value Capture:

The organization will capture value by adopting the minimization approach i.e. capturing sufficient value to sustain the business. The approach will allow the business to attract adequate customers and achieve long term success as when quality services will be provided at competitive rates and little value will be captured, the customers will become loyal to the customers and spread word about brand’s quality services to other potential customer.

Non-Market Strategy: Baron’s 4 I’s

The issues faced by the organization in seizing adequate market share in the country involves piracy issues as the content is easily pirated in the country. This will reduce the demand for original content since the consumer income is already low in the region, they will prefer watching the content free of cost instead of paying monthly subscriptions.

Institutions:

In order to provide services in Indian market, license to operate will need to be obtained from the relevant regulatory authorities. In addition, the organization will need to obtain approval for the produced content from the Central Board of Film Certification and other relevant regulatory authorities.

As Netflix is an international brand, various production houses will prefer broadcasting their content on the online platform. In addition, various production houses will want to be associated with the brand to increase their income and viewership as people around the world will be able to watch the content.

Information:

The organization increases the brand knowledge and awareness among the wider population by partnering with various brands, sending personalized suggestions to the users and associating with various production houses and mainly using social media as a primary marketing channel.

Blue Ocean Strategy:

Using the blue ocean strategy, an uncontested market space can be created by using the following measures:

Market Space:

The organization can create uncontested market space by focusing on value innovation through providing original local content at competitive rates. In addition, value be created by reducing cost as result of standardizing operations at one central location.

Competition:

The organization made the competition irrelevant by disrupting the market, instead of competing on price or becoming better than its competitors, the organization changed the customer experience of watching movies by providing commercial free movie streaming services at competitive rates for the convenience of customers.

The organization can capture and create new demand by offering services at competitive rates and providing access to new and original local content. For instance, the demand of the organization significantly increased following announcement of production of Sacred Games.

Value Cost trade off:

The organization achieved value cost trade off by achieving differentiation, creating more value for customers at low cost. This can be achieving by creating economies of scale and reducing cost by standardizing operations at one central location i.e. Mumbai and achieving differentiation by providing access to original new unique local content.

Product differentiation:

The organization can align its system in order to achieve differentiation and at the same time, low cost by standardizing operations at one central location i.e. Mumbai and providing access to original new unique local content................................

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