best case study competitions in india

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Best Case Study Competitions In India In 2021 Are you an MBA student and confused about utilizing the opportunities available to get the best results out of your MBA? Probably would have heard about case study competitions. Surely, a great way to boost your career. Are you confused about which case competitions you can apply for and target to get the best results? Here is the answer for you. This article will list all the Best Case Study Competitions in India In 2021 that too sorted by your eligibility!!

It is that time of the year, probably, when you would have just joined a B-school and would be wondering how to maximize your opportunities. You came to know about case study competitions and want to know what are the best case study competitions in India in 2021 for you to participate in and, hopefully, win.

So, let me share with you, which are the case study competitions which you should be definitely aiming for in the next one year.

What are case study competitions?

Just as you would be required to tackle business problems, case study competitions also invite students/groups of students to come together and solve a business problem within some mentioned rules and regulations. Some competitions also involve pitching new business ideas focusing on entrepreneurial abilities.

Case study competitions require a well-rounded dedication and time from each participant. Reading and comprehending the case study is a vital part of solving the case. Hence, I would also like you to read this article , mentioning how to read case studies quickly.

Benefits of Participating in Case Study Competitions

By now you must be wondering why case study competitions are so hyped in MBA. Are there any benefits of putting so much extra effort into such competitions?

To answer all such questions, I have listed down some of the benefits of participating in case study competitions.

Application of Classroom Learnings

You, as a future marketing leader, would be looking at honing your skills much before you enter the industry. Sure, an internship is a great opportunity. However, how about you get to apply your classroom learnings to the business problems of some of the world’s top brands like HUL, Amazon, Loreal.

Isn’t that exciting?

Case Study competitions provide students the opportunity to apply concepts learned in the classroom and be industry-ready for future prospects.

The Differentiating factor in your CV

During your entire MBA journey, you will come across the term CV Shortlisting very often. Everyone during their stint at B-school fights hard to add that differentiating factor in their resumes, which will ultimately land them in their dream companies. Case study competitions without any doubt is the factor that will make you stand apart from hundreds of resumes.

During my MBA, I witnessed something which will truly inspire you to work towards case studies. I had a close friend who was just about average (academically) but he bagged PPO from one of the top private banks through its case study competition.

And from that day, he didn’t need to spend even a day in worry about his placements.

Corporate case study competitions are an excellent chance for students to grab a job in top companies. This can very help you in landing in your dream company.

Performing well in these interviews is also very important. I would also like you to read this article , describing how to answer interview questions.

Prize Money

With an MBA course already squeezing your pockets, case study competitions provide an excellent opportunity for you to earn lakhs of money and aid your expenses.

Certificates

Couldn’t make it to the national winners? Don’t worry! The top teams always get felicitated by certificates which are valuable in front of recruiters also. Not only to top teams, but some competitions also award certificates to all the participants.

Soft Skills Development

Since each competition requires you to work in a team of at least 2 or 3 members. You would know how difficult it can get to bring a team to consensus, no matter how small the team or the decision is. Thus, meticulous participation in case study competitions helps you improve key skills like teamwork, leadership, critical thinking under pressure, and time management.

But that’s the fun side of participating in case competitions.

Case Analysis Blueprint Course

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Best Case Study competitions in India in 2021

Hundreds of case study competitions are organized every year by corporates and various B-schools across the country, however, it is very important for you to know which are some of the best case competitions you should be targeting:

In this article, I would list some of the best corporate case study competitions in 2021 organized by both the corporates and the B-schools. In the article, we would be mentioning the best case study competitions you should be targeting depending upon your college tier.

The B-schools in the above tier are also eligible to participate in case study competitions mentioned for lower tiers. Say, a college in tier-1 is also eligible for competitions for tier-2 and tier-3 B-schools.

While we have tried to be accurate, whether your school is a part of that tier is subjective. Hence it is advisable to check the eligibility of your B-school on the competition website.

Best Case Study Competitions In India In 2021 For Tier -1 B-Schools

If you are in one in premier B-schools among IIM A, IIM B, IIM C, IIM L, IIM K, IIM I, ISB Hyderabad, MDI, JBIMS, FMS, IIFT, XLRI Jamshedpur, NITIE Mumbai, SJPIMR, SJMSON then would you have an opportunity to participate in one of the most sought-after case competitions in India.

H.U.L. L.I.M.E.

If you are a marketing aspirant then L.I.M.E. (Lessons in Marketing Excellence) is surely going to be your holy grail. It is among one of the most competitive corporate case study competitions also.

• Cash prize worth INR 10,00,000
• Ticket to the global Unilever case study competition: Unilever Future Leaders' League
• Cash prize of INR 3,00,000 for the 1st runner-up team
• Cash prize of INR 2,00,000 for the 2nd runner-up team
• Cash prize of INR 1,00,000 for the 3rd runner-up team

Marico Over the Wall

OTW is the flagship competition organized by Marico, which involves students participating in real business challenges and coming up with feasible and implementable ideas and solutions to overcome the same.

• Cash prize of INR 500000 to winning team
• PPI opportunity to national winners
• First runners up get prize money of INR 300000 followed by INR 100000 for second runners up

Google Case Study Competition

If you want to get hands-on challenges are faced by one of the best companies in the world, this case study competition is for you. This is a highly stimulating competition incorporating - hardware sales, smart home cases, digital marketing, product growth, and user experience.

• Winners get a cash prize of INR 250000
• PPI opportunity for winners
• Finalists also get a chance to work closely with assigned Google mentors and understand Google's ecosystem better

Mahindra War Room

M.W.R. is a highly competitive case study competition inviting top B-schools from across the globe. The competition requires students to develop innovative and implementable solutions to real-life challenges faced by the Mahindra group.

• The winning team gets a cash prize of INR 500000
• PPI opportunity
• Winners also get an all-expense-paid trip to Formula E-International Race

Flipkart WiRED Campus Case Challenge

Flipkart's WiRED is a case study competition that allows you to gain hands-on experience in tackling real challenges faced by Indian e-commerce. You would have to choose from three domain-specific challenges between business, H.R., and supply chain.

The challenges are designed to test your technical knowledge and logical reasoning and how creatively you can solve a problem.

• National winners get prize money of INR 200000
• PPIs during the campus round

Johnson and Johnson Quest

It is a Business Case Competition where you will have an opportunity to bring a unique perspective and innovative solutions to critical business problems faced by different businesses of Johnson & Johnson.

• Pre-Placement Interviews (PPI's)
• Your recommendations being put into action by the company
• The Campus Champions get an opportunity to present their recommendations to the President's Council of Johnson & Johnson
• The Grand Finale winners will also meet the leadership team of Johnson & Johnson

Colgate Transcend

This is a competition organized by Colgate Palmolive group inviting students to address real situation problems faced by the company.

• Grand Finale Winners fly to Hong Kong to present to Asia Pacific Division Leadership
• A cash prize of Rs 3 Lakhs for Grand Finale Winners & Rs 2 lakhs for Grand Finale Runners-up
• PPIs for Grand Finale Winners & Runners-up
• Kindles & Colgate Gift Hampers for all National Finalists

Best Case Study Competitions In India In 2021 For Tier-2 B-Schools

Don’t feel missed out if you couldn’t participate in the case study competitions mentioned above. You still have a plethora of opportunities with some of the best case study competitions asking you for your participation.

If you are in of the B-schools including IIM Udaipur, IIM Trichy, IIM Raipur, IIM Ranchi, IIM Rohtak, IIM Kashipur, DMS IIT Delhi, DMS IIT Madras, DMS IISc Bangalore, NMIMS, SIBM, SCMHRD, TISS, VGSOM, XIMB, here are some of the exciting case study competitions for you.

Optum Stratethon

For all MBA students who wish to pursue your in the technology and healthcare sector, don’t miss out on this competition. One of its kind, Stratethon is a global competition, thus the value you derive from participating and winning is unmatched.

• $3000 worth cash prize for regional winners
• $1500 cash prize for regional runners-up
• PPI opportunity for all the finalists
• Certificates for campus winners

Nestle 4Ps Challenge

One more opportunity to prove your marketing mettle. This competition gives you a chance to analyze and solve marketing problems for one of the top FMCG companies in the world.

• Winners get a cash prize of INR 100000 and a PPI opportunity
• Runners up get a cash prize of INR 60000

4P's being the cornerstone of marketing, it is very important that you understand the 4P concept very diligently. To know about 4P's in-depth, I would like you to go through this article also.

Titan Elevate

Another chance for you to participate in a widely respected group like the TATA group. Titan is one of the most successful brands of the TATA group, places Elevate among the best case study competition in India.

• Cash Prize of INR 1 lakh and live project opportunity for winners
• PPI/PPO opportunity for winners
• Cash prize of INR 75000 and INR 50000 for first and second runners up
• Titan Goodies and certificate for all finalists

Tata Steel-a-thon

Want to work with India’s most trusted and employee-friendly employer? Don’t miss out on this opportunity and participate in this competition asking for solutions from multiple domains including Corporate Strategy, Operations, HR, etc.,

• Cash Prize of INR 250000 and PPO opportunity for National Winners
• Cash Prize of INR 150000 and PPO opportunity for first runners up
• Cash Prize of INR 100000 and PPO opportunity for second runners up
• Cash Prize of INR 30000 and Inspire Internship for all national finalists

“Your chance to Rise Above”, the tagline of this competition indeed justifies itself, providing you with an opportunity to come up a business solution to disrupt the entire industry.

National Finale

• Cash Prize of INR 100000 for winners
• Cash prize of INR 50000 for runners up

Cluster Round

• Winners get Mi Soundbar + 2 Mi Luggage 20 + 2 Redmi Earbuds S+ 2 Mi Smart Band 4 + PPIs
• 2 Mi Smart Band 4 + 2Mi Dual Driver In-ear earphones + 2 Mi Luggage 20 for runners up

Campus Round

• Winners get 2 Mi Casual Backpack + 2 20000mAh Mi Power Bank 2i
• 2 Redmi 10000mAh Power Bank for runners up

Amazon Ace Challenge

A.C.E. (Amazon Customer Excellence) Challenge is organized every year as part of Amazon's vision to encourage innovation and identify the business leaders of tomorrow who devised innovative solutions for real-life complex business challenges.

• Cash prize of INR 200000 to the winning team
• Cash prize of INR 150000 for first runners up and INR 50000 for second runners up
• PPI opportunity for top 3 teams
• Amazon rewards

Best Case Study Competitions In India In 2021 For Tier-3 and other institutes

Don’t think that you are missing out on some of the best case study competitions in India in 2021 just because you are not part of tier-1 and tier-2 colleges. You still have the opportunity to participate in corporate case study competitions organized by some of the best world’s largest and best companies.

Hero campus Challenge

What’s more inspiring than solving the real situations faced by the world’s largest automobile company. Here, is your chance to compete with thousands of MBA students and prove your mettle.

• National Winners get a cash prize of INR 200000 along with a PPI opportunity
• Cash prize worth INR 100000 for runners up

Reliance T.U.P

T.U.P (The Ultimate Pitch) is organized to inspire the entrepreneur in you and pitch your ideas in front of industry stalwarts. If you feel you have a budding entrepreneur inside you, here is your chance to pitch your ideas to top leaders of Reliance industries.

• Cash Prize of INR 500000 for the winners
• Exclusive mentorship opportunity from Reliance JioGenNext Hub
• Pre-Placement Interviews for all National Finalists
• Cash Prize and goodies for campus round winners

Myntra Stylbiz

If you aspire to start your career in e-commerce, Stylbiz is the competition for you to target and get an exciting opportunity to solve problems faced by e-commerce giants like Myntra.

• Winners get a cash prize of INR 60000 and PPIs
• Cash prize of INR 40000 and PPIs for runners up

K.P.M.G. Ideation Challenge

If you have the ambition to become a successful entrepreneur, then the KPMG Ideation challenge is probably the best place for you to show your skills and test your ideas. The competition involves creating a prototype and pitching your ideas to business leaders.

• The winner gets INR4 lakh
• The prestigious title of 'Team India' to participate in international finals with teams from across the globe
• Runner up team in India finals to get INR2 Lakh
• Guaranteed internship with K.P.M.G. in India for top two teams from national finals
• Opportunity to attend a networking event in Delhi/Gurgaon with leaders from start-ups as well as the industry
• Win a cash prize of up to USD6000 (gift cards worth USD1000 per person) for winning the global finals

L'Oréal Brandstorm

To unleash the beauty entrepreneur in you, Brandstorm is an innovation competition organized for students around the world. Students are invited to Invent the Beauty Shopping Experience through Entertainment, exploring the world of retail and e-commerce, mentored by L'Oréal's digital experts.

• The winners get awarded the Intrapreneurship Award,
• A global 3-month internship for International winners in Paris
• Ideas suggested by them get implemented under the mentorship of industry leaders
• PPI opportunity for national winners and select students who performed amazingly in the preliminary rounds.

All the competitions mentioned above are only a few where you can test your skills. Apart from many other B-schools also organizes case competitions which are also worth participating in.

I hope this article helps you to identify the best case study competitions in India in 2021 for you and augment your MBA experience.

Being an MBA student, you would surely want to capitalize on all the opportunities you have during the two-year course. Case-study competitions come with a beautiful opportunity for you to make a mark and stand out from the crowd. The benefits of participating and especially winning a case competition are unmatched with all other things you do during your MBA.

Since many competitions are organized within a year, it is very important for you to identify the best-suited competition for you and dedicate your time with undivided attention.

To apply and know about each case study competition, refer to dare2Compete .

Also read: Highest Paying Jobs for MBA Graduates in India

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About the Author: Rishabh Gupta

Useful compilation!

Very well explained.

Very useful compilation

Great article, Rishabh

Well written, Rishabh. Good read.

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Ey cafta case championship 2024: mega edition.

CAFTA has launched 8th edition of its pan-India case study competition to engage undergraduate and postgraduate students and provide them with an outlet to explore this differentiated method of learning. It is a national level finance and treasury case study competition organized for college students across India.

Theme for this edition is Financial Innovation Challenge: Setting up of treasury office

The EY CAFTA Case Championship covers a diverse range of subjects, each with its own set of case questions. This variety ensures participants are exposed to numerous challenges, allowing them to explore different industry aspects. It also provides a platform for students to collaborate, share ideas, and learn from each other's experiences. 

It must be noted that the case championship has different subjects and case questions for students. Refer to the respective sections below for details on the registration process, topics, dates, and submission process.

Step 1: Choose between individual entry or team registration for two or three

Step 2:  Select a stream from the below list

Stream 1 - Technology and Automation 

Stream 2 - Risk Management and Compliance

Stream 3 - Sustainability and ESG Integration Stream 4 - Strategy and Innovation

Step 3: Upon registration for one or more streams, gain access to relevant reading materials and recorded webinar sessions within 24 hours

Step 4: You will receive the case study question via email on 16 September 2024 

Step 5: Participate in Knowledge checkpoint quiz on 28 September 2024

Step 6: Submit your response to the case study question by 06 October 2024,  including a PowerPoint presentation with the solution and a short video outlining your idea.

Step 7: The top five teams per stream will be revealed on 17 October 2024 

Step 8: Top five team will appear for 48 hours challenge and present their solution to the panel of judges.

Step 9: Final results will be announced by 26 October 2024

Stream selection

Please refer to below details for a clearer understanding of the case championship streams.

Technology and Automation Stream

Explore how cutting-edge technologies and automation can revolutionize the Treasury Office. Participants will delve into understanding technology integration requirements, use of advanced tech solutions like AI and RPA for strategic decision-making. This stream challenges you to innovate and enhance operational efficiency, risk management, and financial reporting within the treasury function.

Risk Management and Compliance Stream

Dive into the critical aspects of managing financial risks and ensuring regulatory compliance within the Treasury Office. Participants will focus on identifying potential financial threats, developing risk mitigation strategies, and creating robust compliance frameworks. This stream emphasizes safeguarding the organization’s financial health and adhering to legal standards in treasury operations

Sustainability and ESG Integration Stream

Investigate how integrating sustainability and Environmental, Social, and Governance (ESG) principles can transform the Treasury Office. Participants will explore strategies for sustainable finance, responsible investing, and promoting corporate social responsibility. This stream challenges you to align treasury operations with ethical practices and long-term environmental and social goals. Stream 4 Strategy and Innovation Stream Uncover how strategic thinking and innovative approaches can enhance the Treasury Office's role within an organization. Participants will focus on developing forward-thinking financial strategies, leveraging emerging technologies, and fostering a culture of innovation. This stream aims to drive strategic growth, improve financial performance, and position the treasury as a key player in organizational success.

Duration:  60 minutes

Number of questions:  30

Format:  Multiple-Choice Questions (MCQs)

Note: Non-participation in the quiz will lead to disqualification. If you are participating in a team of two or three, it is mandatory for both the participants to appear for quiz.

Submissions

Please submit your case study response via the provided Google Form by 06 October 2024 , accompanied by a PowerPoint presentation detailing your solution and a brief video presenting your idea.

Finale round

The ultimate 48 hours challenge

In this exhilarating 48-hour challenge, the top five teams from the college-level finance and treasury case championship will push their limits, showcase their skills, and vie for the crown of champions.

Winner (one team from each stream)

• “The ultimate Champion” trophy
• Win attractive EY gift hampers
• Two months internship with EY India*
• Get 100% scholarship on EY CAFTA Hybrid eLearning Program

1st Runner up (one team from each stream)

• One month internship with EY India*
• Attractive EY gift hampers
• 75% scholarship on EY CAFTA Hybrid eLearning Program

2nd Runner up (one team from each stream)

*The winners will secure pro-bono internships and Live projects with EY

Note - Teams holding the fourth and   fifth position from their respective streams will be eligible for 50% scholarship on EY CAFTA Scholars Hybrid eLearning Program.

All those who participate will be eligible for 20% scholarship for EY CAFTA Hybrid elearning Program.

Registration details and important dates

All prices mentioned above are exclusive of GST. Please click on payment page for discounted pricing.

Important dates

Eligibility

Open to college students from all academic disciplines and backgrounds.

Team Formation: You can participate as a team of one or a team of two/Three, including undergraduates and postgraduates.

Note:  No individual who graduated (either UG or PG) in or before 2024, irrespective of their current working status, is eligible to participate

Evaluation criteria

Evaluation is based on overall performance in all steps

For case solution, marks will be allocated to each team on the following: 1.     Clarity of thought

2.     Content and writing style

3.     Depth of research

4.     Practical applicability and relevance of solution

5.     Presentation

o   PowerPoint presentation

o   Video submitted 

6.     I have queries. Where can I have them addressed?

• Hope all your queries are addressed on this webpage. Additionally,  click here  to write to the EY CAFTA team and they will address your query. 

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Livelihoods India Case Study Competition

The Livelihoods India Case Study Competition is a pioneering initiative that brings together the collective intellect of the sector and assimilates innovative solutions, breakthroughs, good experiences, and best practices that help in learning from diverse sector experience and impact poverty reduction. Instituted in 2009 by ACCESS, the competition is a tool to identify and collate models and best practices that have significantly contributed to livelihoods promotion of the poor in India. ACCESS announces the Livelihoods India Case Study Competition 2024.

Theme: Unlocking Digital Marketplaces- Empowering Women Entrepreneurs

India has more than 820 million active internet users, with over half of them coming from rural parts of the country. With internet penetration rising eight per cent year-on-year, as in 2023, the growth has had far-reaching implications across sectors, particularly entrepreneurship. The digital landscape offers unprecedented advantages for the entrepreneurs, shrinking geographical and social barriers. In the last five years, 83 percent of Indian small businesses have taken their operations online, with 65 per cent generating up to half of their revenue from online sales. This shift towards e-commerce demonstrates the immense potential for women entrepreneurs to thrive in this rapidly growing digital marketplace.

The e-commerce landscape in India is revolutionizing the entrepreneurial path for women by helping them overcome traditional barriers. Online marketplaces offer flexibility and scalability, granting women entrepreneurs the autonomy to run businesses on their own terms and navigate changing market dynamics. Furthermore, e-commerce fuels innovation, empowering women to tailor products or services to suit a diverse global clientele. With the extensive reach of online platforms, geographical limitations are no longer a hindrance, enabling women to connect with customers across local, national, and international borders.

While national initiatives, viz., Digital India and Start-up India, have lent a hand in harnessing the potential, there is substantial evidence that demonstrates a gender divide in digital market spaces, reflecting the country’s broader struggle with women’s entrepreneurship and inclusive growth. Inadequate internet access and digital literacy gaps underscore not only the lack of equal participation of women but also unequal access to build their business competitiveness in the digital economy. With aspirations to become a $5-trillion economy, India recognizes the critical role of supporting the digital transformation of the MSME sector, particularly women-led enterprises.

For the year 2024, the Livelihoods India Case Study Competition invites case studies pertaining toinitiatives that have fostered a gender- inclusive and empowering environment for women entrepreneurs to continue thriving in the ever-expanding e-commerce landscape. The cases should highlight women led enterprises that have successfully managed to bridge the digital literacy gaps and revolutionised their business-as-usual through enhancing their competitiveness and market access, expanding their customer base, or adopting innovative branding and marketing among others via harnessing the digital and online marketplaces.

LIVELIHOODS INDIA CASE STUDY COMPETITION

• CASE PROTOCOL
• ASSESSMENT CRITERIA
• DECLARATION FORM
• PREVIOUS COMPENDIUMS
• PAST WINNERS

Case Challenge

Competition structure

Registration and eligibility.

Google’s Case Challenge is an initiative for business schools in India, designed to attract and engage budding early talent to creatively respond to live and realistic business challenges. This competition will give students an opportunity to stretch their imagination and come up with innovative solutions to the day to day challenges faced by teams across Google. Finalists will also get a chance to work closely with assigned Google mentors and understand Google’s ecosystem better, along with cash prizes for the winning teams.

Case Challenge is open to the participating institutes:

• Indian Institute of Management, Ahmedabad
• Indian Institute of Management, Bangalore
• Indian Institute of Management, Calcutta
• Indian Institute of Management, Indore
• Indian Institute of Management, Lucknow
• Indian Institute of Management, Kozhikode
• Indian Institute of Management, Shillong
• Faculty of Management Studies, Delhi
• Indian Institute of Foreign Trade
• Institute of Management Technology, Ghaziabad
• Management Development Institute, Gurgaon
• Indian School of Business
• XLRI - Xavier School of Management
• Mudra Institute of Communications, Ahmedabad
• Narsee Monjee Institute of Management Studies, Mumbai
• Shailesh J. Mehta School of Management, Mumbai
• National Institute of Industrial Engineering, Mumbai
• Symbiosis Centre for Management and Human Resource development
• Tata Institute of Social Sciences
• SP Jain Institute of Management & Research, Mumbai

1 year executive programs of the above campuses are also eligible to register as Participating institutes.

Wild Card Entrants

With the endeavour to expand Case Challenge to students across India, we have introduced wild card entrants this year. In this, students from business schools across India can register and participate in the first round (Online Challenge) subject to the rules and requirements of the Competition. Further details will be discussed in the subsequent sections.

The competition will be conducted across four rounds:

• Online Challenge
• Case Study Round
• Cohort Round
• National Finale The language of the Competition will be entirely in English and will be conducted virtually.

Judging of all Rounds will be performed by a panel of judge(s) selected by Google. Please note that any entry is subject to and evaluated based on the following broad parameters:

• Structured thinking and strategy
• Originality & Innovation
• Feasibility & Scalability
• Market Intelligence/Data Insights/Consumer Insights
• Presentation Skills
• Q&A Session

Teams are prohibited from communicating with any outside party and cannot solicit assistance from anyone (including staff, faculty advisor, other students) during the time they are participants of the Competition, unless permitted by Google. Google's and/or any judge’s decision is final and binding and no correspondence will be entered in relation to such decision.

Round 1 (Online Challenge) Registration

• Digital marketing
• Sales & marketing
• Human resources
• Teams cannot change their choice of case study post registration.
• Round 1 registrations are open to students of all business schools in India.
• First 5000 registered teams will be invited to the Online Challenge round.

The Online Challenge

• The first 5000 registered teams will receive details about the Online Challenge through their registered email address.
• This 30 minute Online Challenge will assess the team’s critical thinking and logical reasoning and will be conducted on Sep. 18, 2021 .
• Atmost Top 5 Teams per campus from the participating institutes will be announced as campus winners, and will move to Round 2 .
• Top 20 teams from the wild card entrants will proceed to Round 2.
• The announcement of shortlisted Teams qualifying for the 2nd Round will be made via an email to the campus and the respective Teams.

Round 2 (Case Study Round) Making a Submission

• All the shortlisted Teams will be administered the case study on their chosen topics at the time of registration.
• The Teams will have to submit a one pager solution and a five minutes video pitching their proposed solution.
• The submission entries should consist of both the solution submission and video pitch, else the team stands disqualified.
• Only one submission per Team will be taken into consideration.
• Teams cannot change their choice of case study.

Submission Guidelines

• The format of the submission will have to be a one-page Google slide converted to a pdf document. No other formats (including zip files) will be accepted.
• Deadline for submission will be communicated to the teams.
• There are no restrictions on font size, style etc. but it should not result in a submission that is difficult to read by the judges.
• The maximum size of the PDF file to be uploaded should not exceed 10MB.
• The naming convention to be followed for the Submission is: CampusName_Team name_CaseStudyChosen. For the 'CaseStudyChosen', mention the type (Analytics, Digital marketing, Sales & marketing, Human Resources).
• We urge the Teams not to wait till the last moment to make their Submission entries. Google or its affiliates’ shall not be responsible for any technical snags that may occur due to high volume.
• No Team may revise, substitute, add, delete, or in any other manner alter their original Submission after it has been submitted.

What we expect from the Submission:

• Originality, clarity and uniqueness of the idea.
• Innovative approach to the given problem.
• Solution must be relevant to the given problem and should have a clear plan of action.
• Solution should be succinct yet self-explanatory.
• Feasibility of implementation, sustainability, scalability and fitment with Google’s vision.
• Tables, diagrams, and charts are permitted on the one-pager, but are not necessary (attachment of an appendix slide is not allowed).
• Relevant assumptions backed by proper rationale.
• References/sources to be quoted where required (as footnotes).

What the Submission should not have:

• It must not be derogatory, offensive, threatening, defamatory, disparaging, libelous or contain any content that is inappropriate, indecent, sexual, profane, tortuous, slanderous, discriminatory in any way, or that promotes hatred or harm against any group or person, or otherwise does not comply with the theme and spirit of the Competition.
• It must not contain content, material or any element that is unlawful, or otherwise in violation of or contrary to any applicable laws.
• It must not contain any content, material or element that displays any third party advertising, slogan, logo, trademark or otherwise indicates a sponsorship or endorsement by a third party, commercial entity or that is not within the spirit of the Competition.
• It must be original, unpublished work that does not contain, incorporate or otherwise use any content, material or element that is owned by a third party or entity.
• The judging panel as chosen by Google will evaluate all Submissions and shortlist Teams for Round 3 based on the judging criteria.
• Top 5 teams per case study (Analytics, Digital marketing, Sales & marketing, and Human Resources) will proceed to the next round.

Round 3 (Cohort Round) Presentation

• The shortlisted Teams will submit a presentation deepening their ideas as submitted in Round 2 and present its business solution (virtually) to a panel of judges.
• Deadline for submission will be communicated to the Teams.
• Teams will be given 12 minutes to present followed by an 8 minutes “Question and Answer” session by the judging panel.
• The Cohort Rounds will be held virtually via Google Hangouts between Oct. 22, 2021 and Oct. 28, 2021 .

Presentation Guidelines

• The presentation should not exceed ten slides.
• Case Study chosen during registrations cannot be changed.
• The format of the presentation will have to be Google slides and no other formats (including zip files) will be accepted.
• Additionally, qualifying teams will also have to submit a PDF version of their submission for our reference.
• You are free to select font type, size etc. but it should not result in a submission that is difficult to read by our panel, during the presentation.
• The maximum size of the file to be uploaded cannot exceed 100MB each (slide and PDF).
• The naming convention to be followed is: CampusName_Teamname_CaseStudyChosen. In the CaseStudyChosen, mention the type (Analytics, Digital marketing, Sales & marketing).
• Deadlines will not be extended. If the qualifying Team does not submit the presentation by the deadline, then such Team will be disqualified.
• It will be the responsibility of the Team Leader to ensure that if not all Team members at least 2 members of the Team are present for the presentations on the scheduled day. In the event of at least 2 members are present at the start of the presentation, the Team will be disqualified.
• The top two teams from each cohort round will qualify for the National Finale of the Competition.
• 8 teams in total will qualify for the National Finale.

Round 4 (National Finale) Mentoring

• Shortlisted Teams will be assigned a mentor to guide them for their pitch/presentation.
• Teams will be allowed to make changes to the presentation submitted during the Cohort Round, however the Teams cannot change the chosen case study.
• The shortlisted Teams will only be allowed to refine the solution and make cosmetic changes under the guidance of the mentor, with their permission. Major changes at this stage to the solution, approach, etc. will not be allowed.

Presentation

• The National Finale will be held virtually via Google Hangouts.
• The Finale date will be communicated to the Teams.
• Shortlisted Teams will present the revised presentation to a judging panel, and will get 12 minutes for presenting their idea, and 8 minutes for Q&A.
• At least 2 members will have to be present for the presentation on the given date of the National Finale Round.
• The judging panel as indicated by Google will review the presentation.
• The top three teams will be selected as national winners.

Student prizes

The top three teams at the National Finale will receive the following:

• Cash prize of INR 5,00,000/- to the entire team.
• Pre-placement interview offers for internship or final hiring.

Second prize:

• Cash prize of INR 3,00,000/- to the entire team.

Third prize:

• Cash prize of INR 2,00,000/- to the entire Team

Each member of the winning Teams is solely responsible for all taxes, levies and other statutory payments associated with his or her receipt and use of a cash prize received by such member. No substitution, assignment or transfer of prize is permitted. Google will withhold and/or report taxes as required by the applicable law. All prizes may be revoked if a Team is found to have violated any of the rules or instructions of Google or is disqualified. The business and location related to the pre-placement interview offers for internship and final hiring will be at the discretion of Google.

Competition period

The competition will be conducted across 4 rounds:

• National Finale

The language of the competition will be entirely in English and all the rounds will be conducted virtually.

Eligibility Criteria

• A student must be a first or second year student irrespective of their specialisation but enrolled in a full-time management program of a business school in India.
• Students must be Indian nationals. Foreign national students are not allowed to participate in this Competition.
• Every student must have an official user account provided by the business school at which the student is enrolled.

Participation as a Team

• Participation will be through teams of eligible students comprising a minimum of 2 or a maximum of 3 students and enrolled at a business school in India (a “Team”). First year students cannot form teams with 2nd year students and vice versa. A Team can only have team members from the same batch of the same institute.
• All Team members must independently meet the eligibility requirements of the Competition.
• A student cannot be a member of more than 1 Team.
• Students going on an exchange program can participate as long as there are at least 2 students in the Team that are not attending an exchange program and are available to attend the Competition.
• Modification to a Team’s composition or details after registration/communicating acceptance to participate is not allowed.
• Team members who compete at the beginning of the Competition must participate throughout the Competition Period, where the team is shortlisted for the next round.
• Any deviation from the above will result in immediate disqualification of the entire team.

How to enter

The Team must register before it can participate in the Competition.

• To enter the Competition, the Team Leader must complete the registration form and provide required information about the members of the Team.
• The Team may opt for the email address of the Team Leader as a point of contact for instructions on the Competition. The designated email address is necessary as specific communications/instructions regarding the Competition will be communicated to the Team through this address. You are required to keep yourself updated on all emails issued to you.
• The registration starts from Sept. 7, 2021 and will close on or before 22:00 hours IST on Sept. 10, 2021 .
• Only one registration per Team will be taken into consideration.
• Any questions or inquiries regarding the Competition should be directed to [email protected] .

Team Leader and Team Name

Each Team must nominate one member as the Team leader, who may not be changed during the Competition Period (the “Team Leader”).

• The Team Leader is the primary point of contact for the team during the competition.
• Each Team must decide on a name for their team. Your team name must be neutral and brief, without the use of offensive or vulgar language or violate the intellectual property rights of others. Google reserves the right to request for a change of the Team name in its sole discretion.

Verifying Eligibility

• Google reserves the right to verify your eligibility. You agree to provide Google with any proof of eligibility requested by Google and your refusal or failure to timely provide such proof may result in the Team’s disqualification from the Competition.

How can we route our queries to Google regarding the case challenge?

Please email us at [email protected] for any questions regarding the competition.

How many individuals can be on a team?

One team can have a minimum of two and maximum of three members. An individual can not be part of more than one team.

Who can participate in the competition?

Case Challenge is open to first or second year students (irrespective of their specialisation) enrolled in a full-time, management program of a business school in India.

Is the Case Challenge a continuation of Google Online Challenge (which was conducted recently for the first year students)?

No, Case Challenge and Google's Online Challenge are different programs.

I could not participate in Google Online Challenge. Can I still register for this competition?

Yes, these two are completely different initiatives.

All my team members have already appeared for Google’s Online Challenge. Do we still need to appear for the round 1 Online Challenge, post registration?

Yes. All teams who register to participate in Case Challenge will have to appear for Round 1, which is an Online Challenge. Google Online Challenge and Case Challenge are separate initiatives.

Can entries be modified after submission?

No, once submitted, entries cannot be modified.

I filled in the wrong details for one of my team members, how can I fix this?

Entries can not be modified once submitted. Please be sure to double check all details before submitting.

Do I need to register through my college email ID or can I use my personal email ID as well?

Only college email ID should be used for registration for all team members. Please don’t use your personal email ID.

What if my submission exceeds the file size limit?

The entry will be disqualified. Please ensure the files submitted are within the size limitation shared. For the first round, file size for the submission shouldn’t exceed 10MB.

Will any exceptions be made for late entries due to technical difficulties at the time of submission?

No, late entries will not be considered.

Can one person be a part of two different teams?

No, an individual cannot be part of more than one team.

Do we need to submit our resumes?

No, resumes are not required.

Will all registered teams qualify for round one?

Only the first 5000 registered teams will qualify for round one, which is the Online Challenge.

While registering, I can only see the cohort names (analytics, digital marketing and sales & marketing and human resources), but the case studies are not present?

The case studies will be available post round one. While registering, please choose the cohort of your interest. In case you qualify round one, you will be administered the case study on the cohort you have chosen.

Do all the team members have to appear for the Online Challenge or can the team leader appear for the challenge as a team representative?

Online Challenge is a team based challenge designed to assess a team’s critical thinking and decision making. Only the team leader will receive the challenge id and passkey details to login to the challenge. The team will be given 30 minutes to solve the challenge. It is the responsibility of the team leader to submit the answers on the team’s behalf. More than one submission per team will lead to the team’s disqualification.

For the video submission in Round two, do all the team members have to be present in the video?

Yes, all team members have to be a part of the video, else the team stands disqualified.

My campus is not included in the list of participating institutes. Can I still take part in the competition?

With the endeavour to expand Case Challenge to students across India, we have introduced wild card entrants. In this, student from business schools across India can register and participate in the first round (Online challenge) subject to the rules and requirements of the competition.

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will be out soon! --> Results for the Zonal Final are Out! Unstop till 22nd February!! -->

Registration ends in, registration deadline.

It is more than just a case study competition!

It is about empowering youth for transforming india.

NationBuilding, India’s largest college case study competition is an annual event designed to engage the youth in the nation-building process by working on some of the most pressing issues facing India. Participants will dive into a 2-month extravaganza across multiple online and offline rounds which will be evaluated by a distinguished panel of judges.

Why are we doing this? We believe that our youth can energize India’s future with their passion, creativity and innovative ideas weaving a stronger, more progressive India, thread by thread.

The theme of the inaugural edition of NationBuilding is Viksit Bharat . The year 2047 is foreseen as a pivotal moment for India, propelling it towards becoming a developed nation. The groundwork for this transformative period begins now.

Empowering Youth for Transforming India Empowering Youth for Transforming India Empowering Youth for Transforming India Empowering Youth for Transforming India Empowering Youth for Transforming India Empowering Youth for Transforming India

What's in it for you?

The Process

Ordinary people. extraordinary impact. nationbuilding case study competition 2025 coming soon, ordinary people, extraordinary impact nationbuilding case study competition 2 nd edition -->.

India’s largest case study competition is coming back soon to challenge young minds to think on India’s most pressing issues and deliver meaningful impact

NationBuilding Case Study Competition is an annual event designed to engage the youth in the nation-building process by working on some of the most pressing issues facing India. Participants will dive into a 2-month extravaganza across multiple online and offline rounds which will be evaluated by a distinguished panel of judges.

• 30,000 Students participated
• 19,500 Teams participated
• 1800 Colleges covered

NationBuilding Case Study Competition 2024 >>

The event happened from 26th January till 23rd March 2024, wherein top 10 teams across 6 zones nation-wide presented their innovative ideas on the education sector of India, driving thinking on meaningful impact Shri Ashwini Vaishnaw, (Union Minister for Railways, Communications, Electronics & Information Technology) honored the event with his engaging interaction with students on the theme of 'Viksit Bharat' and the pivotal role of youth in its development Read More >>

Eligibility

• Participants should be currently enrolled in an undergraduate or postgraduate program in India. Participants are required to submit a scanned copy of their college ID upon request by the organizers at any round of the competition for verification purposes.
• Students can register individually or in a team of 2. However, please ensure that teams with a single member must team up with another individual after Round 1: Online Quiz to participate in further rounds. Kindly note, both members should be from the same college.
• Cross-specialization and cross-year teams are permitted.
• Each student is allowed to be a member of only one team.

Prizes worth ₹18 Lakhs are up for grabs. Round-wise prize details are as follows -

Nation With NaMo is a leading political consultancy group that works with some of India’s most prominent political leaders across areas of electioneering, capability building and governance. Over the last decade, we have provided a platform for young professionals to create real impact by collaborating with senior politicians, bureaucrats and policy-makers.

Our commitment to professional excellence has positioned us as a leading recruiter among esteemed institutions such as Delhi University, NITs, IITs and IIMs.

We are thrilled to announce the launch of an annual case study competition. NationBuilding case study competition is designed to ignite the ingenuity of college youth and channel their potential for nation-building by developing solutions that will contribute to a stronger and more prosperous India. We believe youth can energize India’s future with their passion, creativity and innovative ideas weaving a stronger, more progressive India, thread by thread.

• Registration: 26th January 2024 - 20th February 2024
• Round 1: Online Quiz - 22nd February 2024
• Round 2: Presentation Submission - 2nd March 2024
• Round 3: Zonal Finals - 9th March 2024 - 10th March 2024
• Round 4: National Finals - 23rd March 2024
• What are the costs associated with participating? There is no fee for participating.
• Can the second team member be from a different college? No, both team members should be from the same college. Cross-specialization and cross-year teams are allowed.
• How is the zone determined if both team members are located in different places? The zone will be determined based on the location of the college.
• Is there any registration deadline? Registrations will not be accepted after the specified deadline.
• What happens if my presentation submission is a day late? The link to upload presentations will be deactivated after the deadline.
• Can I access the evaluation feedback? Evaluations are confidential and at the discretion of the judging panel; therefore, access to feedback will not be available.
• How are travel and accommodation arrangements handled for National Finals? For teams reaching the National Finals, the organizing committee will take care of transportation and accommodation. Further details will be communicated to the qualifying teams in due course.
• What are the guidelines for prize money? The prize money will be eligible after Tax Deduction at source and will be equally divided among the team members.
• I have queries. Where can I have them addressed? For inquiries or questions, please contact us at: [email protected]

• IIT Kharagpur Events

Indian Case Challenge 2022

Indian Case Challenge 2022, IIT Kharagpur, India's Largest Case Study Competition, Kharagpur, West Bengal, 22nd December 2021 - 7th January 2022

About Event

Register at https://icc.bclub.co.in/ for the Indian Case Challenge 2022. The Indian Case Challenge hosted annually by Business Club, IIT Kharagpur, is India’s Largest Business Case Competition. The 10th Edition of the ICC is brought to you in association with Kshitij, Asia’s largest Techno-Management fest. ICC 2022 has prizes worth more than 1.5 Lakhs at stake. With the previous edition of ICC witnessing over 4000 outstation participants and teams from 9 international colleges, ICC 2022 is sure to provide you the opportunity to compete with the brightest business intellects across the globe. The event will be conducted in two stages Stage 1: Prelims • The preliminary problem statement will be sent to the participating teams once they register on the portal. • Registrations will be open from 16th December 2021 to 6th January 2022, 11:59 p.m IST. • The final deadline for the preliminary case submissions is 7th January 2022, 11:59 p.m. IST, and all participants must abide by it. • The list of qualifying teams will be released through all of Business Club, IIT Kharagpur’s social media pages after which we shall move to Stage 2. Stage 2: Finals • All the shortlisted teams shall receive the final case by email. • The finalists would be presenting their solution to the final case during Kshitij (18th -22nd January), 2022 via an online video conferencing platform. • Under no circumstances will a modification of team members be permitted, once the preliminary solution is submitted. Rules • Online registration is mandatory for participation. • Each team must have at least 3 and at most 5 members • Students from different colleges can be in the same team. • Both undergraduate and postgraduate students are allowed to participate. • Teams must mention the names of the members, their respective colleges and contact details on the first page of the report. • Plagiarism will not be tolerated. • All decisions made by the judges and Business Club, IIT Kharagpur will be final and binding.

Event Theme

Departments:.

Certificates will be provided to Participants

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National Case Study Competition  

20th january -  27th january '24  , national celebration of academic and intellectual accomplishment, as guided by nep 2020..

Asia's First High-School Student Case Competition

"The power of education extends beyond the development of skills we need for economic success. It can contribute to nation-building and reconciliation."

-Nelson Mandela

National Case Study Competition

The National Case Study competition presented by ICG, Powered by Tads Education is one of the most upcoming case study competitions. We aim to bring together students of all courses throughout India and Nepal and offer them fantastic opportunities: to meet like minded students, leading schools and renowned guests. For the First edition of the competition , all participants will have the opportunity to network with the top schools of India and Nepal . The competition is a unique opportunity connecting smartest academics from around the country. A case study is an in-depth investigation and evaluation of a particular topic, circumstance, or person within a predetermined amount of time. It entails conducting in-depth study and analysis on a certain case or situation in order to comprehend its intricacies, difficulties, solutions, and results. Teams or individuals analyze a real or imaginary business scenario or challenge within a particular sector or field as part of a national case study competition. The participants have to give a panel of judges their analysis, suggestions, and solutions in a condensed amount of time.

IIT Kanpur Consulting Group

Established in 2018, IIT Kanpur Consulting Group is driven by the vision of using data science and case solving skills to help organizations leverage better insights from their data and thereby create a strong social impact. The group aims at leveraging the power of data science and Machine Learning to address societal issues. It also helps to explore the world of consulting with an aim to create a positive social impact.

100+ Schools

800+ students.

Our competition offers valuable rewards and recognition to the winners, including prestigious scholarships, cash prizes, and certificates endorsed by IIT Kanpur Consulting Group. These prizes aim to foster learning, academic growth, and professional development among our participants.

The contest brings together the country's top business, management, and accounting students offering them a great opportunity to showcase their problem solving skills. Such skills are relevant in the context of emerging business models. We give our participants, the business leaders of tomorrow’s India, the chance to interact with fellow students, cultivate a powerful network, engage with industry experts, and case gurus from various domains.

ABOUT THE COMPETITION

This National Case Competition 2023 brings together students to solve a historic business case. The competition offers a total prize money of INR 100,000. Teams are given 4 weeks to prepare and submit a solution for the first round of screening. The shortlisted teams will participate in regional level in-person event. The regional toppers will be invited to pitch their solutions to a panel of judges comprising of distinguished business executives and professors in a National Finals.

​ Participants will also have access to a series of online networking events and panel discussions featuring representatives from industry, consulting firms, investment banks etc.

Register now for this first of its kind National India Case Competition.

This case contest is open for students with accounting, finance and business backgrounds from across India.

Receive a world-class learning experience through a hands-on business case., network, engage and connect with leading firms and business executives., enhance your business, communication, and teamwork skills., a month long case competition with a grand finale at ibs hyderabad in the presence of industry leaders and experts., the case is set in the backdrop of the satyam scam of 2009., the case focuses on the 100 days spanning from the date when ramalinga raju confessed to the board and the day tech mahindra took over satyam., students must read the book "tech phoenix - satyam's 100 day turnaround"., this book is co-written by t n manoharan the government-nominated member on the satyam board that spearheaded the revival and v pattabhi ram a ca., the reading will set the context for the case solution. additional videos will be shared involving conversations that can provide additional context., students will receive the 8-page case and are expected to upload your original solution for the first round., in the second round (regional level) the shortlisted teams will make a presentation to the judges., in the final round (national level) the regional winners will make presentation to jury followed by an audience driven q&a., the regional winners and national winners will recieve certificates, awards and cash prizes. all teams will recieve participation certificate., important dates, 30 sep 2023 - 05 pm.

Registration Closed

11 - 28 Oct 2023

Screening & Online Rounds

16 Nov 2023

Regional Pre Finals - Gurugram

17 Nov 2023

Regional Pre Finals - Pune

20 Nov 2023

Regional Pre Finals - Bengaluru

25 Nov 2023

Grand Finale @ Hyderabad

All Finalists presenting in the Grand Finale will receive certificate of Recognition and Gift Books.

Presented by.

Organized by

Academic Partner

Media Partner

MENTORS & JURY

Former Chairman Deloitte India

Unnikrishnan AR

Managing Director Saint-Gobain India

M P Vijay Kumar

Executive Director & Group CFO Sify Technologies

Suryanarayanan V

Managing Director, Cholamandalam MS General Insurance Co. Ltd.

Narayanan Ramaswamy

National Leader - Education and Skill Development, KPMG India

Venkatanarayanan R

President & CHRO Rane Group

Dr. Ankita Singh

Chief People Officer & Board of Director, CIGNEX Founder - HR Association of India

Sudhakar Rao

Director Branding ICFAI Group

Ganesh Balakrishnan

Partner Deloitte

Dr. Anbu Rathinavel

Chief Design Officer - Intellect Design Arena. Head - School of Design Thinking

Ganesh Sankararaman

Senior VP - Finance Sify Technologies

Sangeeta Sumesh

Business Coach & Author

Dr. N Chandrasekaran

Professor, IFMR Graduate School of Business - Krea University

Suresh Paul Antony

Associate Professor, Indian Institute of Management Tiruchirappalli

Chandrasekhar Chenniappan

Senior Director - Human Resource Virtusa

Group Chief Financial Officer Narayana Health

Dr K Rama Subramaniam

Director & CEO Valiant Technologies Group

CA V Pattabhi Ram

Author, Speaker and Teacher

Dr Anbuthambi Bhojarajan

Head - Strategy & Partnerships, L&T EduTech - Larsen & Toubro

Venkatesh Athreya

Chartered Accountant by profession, Coach, Mentor & Author

Parvatha Vardhini

Editor - bl.portfolio The Hindu Businessline

CA Lijil Lakshman

Managing Partner LDS and Co Chartered Accountants

Grand Final

Shashwat Banerjee & Kamakshi Varshney Chandigarh university

Anjana Chaerian & Sahil Jasrotia Lovely Professional University

Mohan Balaji S & Jason John Loyola Institute of Business Administration

Dimple Ranglani & Dulani Bunty Ahmedabad University

Jeyaram Lakshman & Rishabh The institue of chartered accountants of india

Shashi Rekha KU & Maanya Chandran CMS Business School Jain

Shreya Shetty & Kavalipurapu Sai Neha TA Pai Management Institute

Khushi Khabani & Pooja M Institute of Chartered Accountants of India

Regional Final

The link to download the case document will be sent to your registered email id. Please mail to [email protected]   if you do not receive within 24 hours of registration.

This year's case contest is set on the backdrop of the satyam scam of 2009. the case focuses on 100 days spanning from the date when ramalinga raju confessed to the board and the day tech mahindra took over satyam., you shall read the book "tech phoenix - satyam's 100 days turnaround" as a prerequisite to this contest. you can access this book from your college library or can obtain a copy in your nearest book store or online at amazon., once you receive the case , you can start working on the solution and submit the same on or before 15 sep 2023. the solution can be submitted in .doc / pdf formats. once completed email the case solution to [email protected]  , the submitted solution will be scrutinized by the selection committee as a first round., once qualified in the first round, you will be informed about the selection and to prepare the solution in the presentation format for the regional level, which you will be presenting in-person to the jury., all qualified entries in the first round will be provided with mentoring sessions by experts before going to the regional round., on qualifying in the regional round, you will get into the grand finale round. the dates and venues of both regional round and grand finale will be announced later. tentatively, it will be scheduled during oct 2023., requesting you to watch the contest website regularly for updates. updated will also be sent to your registered email., only students currently pursuing pg, ug, ca, cma and other professional courses are eligible to participate in the contest. the faculty members can mentor the participating students on solutioning the case., the organizers reserve the right to modify, amend, or update the contest rules, regulations, and guidelines at their sole discretion. this includes, but is not limited to, changing the contest dates, altering submission requirements, adjusting evaluation criteria, and disqualifying entries that do not adhere to the established guidelines or violate the spirit of fair competition. all such changes will be communicated to participants through official channels, and participants are encouraged to regularly check the official contest website and your registered email for any updates. the organizers' decisions regarding any aspect of the contest are final and binding..

• Enquire Now!

Case Study Awards

• Diversity, Equity, and Inclusion Initiatives at Levi Strauss & Co.: Are They Enough? Winner of the 2023 DEI Global Case Writing Competition managed by the William Davidson Institute (WDI) at the University of Michigan, supported by the Ross School of Business, Authored by Hadiya Faheem and Sanjib Dutta.
• Innovations at Phool.co - Creating a Sustainable Future with Circularity Winner of the 2nd Annual Case Research Competition - 2022-23 - Connecting Academia and Industry Communities, conducted by K. J. Somaiya Institute of Management, Authored by Munmun Samantarai and Sanjib Dutta.
• "Melanie Perkins: Poised to Redesign Canva from Tech Unicorn to Tech Giant?" Winner in the Emerald Publishing Case for Women Competition. Authored by Namratha V. Prasad and Koti Vinod Babu
• "Katherine Lucey and Solar Sister: Empowering Women in Sub-Saharan Africa to Create Clean Energy Businesses" won the 3rd place in the Emerald Publishing Case for Women Competition. Authored by Munmun Samantarai and Sanjib Dutta
• "SHEROES - Empowering Women Digitally Through the 'Women Only Social Network'" received an HONORABLE MENTION in the Emerald Publishing Case for Women Competition. Authored by Munmun Samantarai and Anil Anirudhan
• "Iman Hadi and Friends of the Environment Station: Lighting up Homes in Yemen" won the second prize in The Case Hub Case Writing Competition - 1st edition, First annual Case Writing Competition organized by The Case Hub at the Suliman S. Olayan School of Business, American University of Beirut.Social & Environmental Entrepreneurship Stream. Authored by Hadiya Faheem and Sanjib Dutta
• "Environmental Stewardship - Citizen Engagement - Collaborative Efforts: The Three-Pronged Transformational Strategy to Cleaner Waterways in Baltimore" Winner in the Syracuse University's Maxwell School of Citizenship and Public Affairs Annual Teaching Case & Simulation Competition, 2023. Authored by K.B.S Kumar and Indu Perepu.
• "Combating Child Labor in Artisanal Mining of Cobalt in Democratic Republic of Congo," received the honorable mention in the Syracuse University's Maxwell School of Citizenship and Public Affairs Annual Teaching Case & Simulation Competition, 2023.. Authored by Anil Anirudhan & Sanjib Dutta.
• Cropin's AI Initiatives to Drive Digital Transformation in the Agriculture Industry awarded the Certificate of Excellence in the 3rd AIMA- ICRC Case Writing Competition & Conference, 2023, authored by Shwetha Kumari & Jitesh Nair.
• Bio-toilets in Indian Railways: A Sustainable Solution to the Sanitation Challenge? Awarded the Certificate of Merit in the 3rd AIMA- ICRC Case Writing Competition & Conference, 2023, authored by Munmun Samantarai & Sanjib Dutta.
• Back Market and the Global E-Waste Crisis' Winner in the Corporate Social Responsibility category in The 2022 EFMD Case Writing Competition, authored by Syeda Maseeha Qumer
• Pollo Campero, the Taste of Latin America: Can it Capture the US?' Winner in the Family Business category in The 2022 EFMD Case Writing Competition, Authored by V. Namratha Prasad.
• US Bancorp - Fighting Off Malicious Attacks and Ensuring Business Continuity' Winner in the Finance and Banking category in The 2022 EFMD Case Writing Competition Authored by V. Namratha Prasad.
• Twiga - Improving Market Access for Farmers in Kenya' joint winner (along with CEIBS, China) in the Entrepreneurship category in The 2022 EFMD Case Writing Competition. Authored by K B S Kumar and Indu Perepu.
• Digital Transformation at Starbucks Knowledge, Category Winner in the Information and Communication Systems Management of The Case Centre's 33rd global Awards and Competitions. Authored by Hadiya Faheem and Sanjib Dutta.
• Domino's Pizza: Business Continuity Strategy during the Covid-19 Pandemic, Overall Winner of The Case Centre's 33rd global Awards and Competitions. Authored by Hadiya Faheem, and late Debapratim Purkayastha.
• "Blueland: Is the Future Green? Won the second prize in the 2023 MBA ICC organized by John Molson School of Business, University of Concordia, Montreal, Canada. Authored by KBS Kumar and Indu Perepu.
• Emma Walmsley - Can she cure GlaxoSmithKline?, Finalist prize in the 2023 MBA ICC organized by John Molson School of Business, University of Concordia, Montreal, Canada. Authored by Nagendra M.V and Indu Perepu
• Sumaira Latif at P&G: Pioneering Inclusive Design and Accessibility, won the second place in 2022 in the Emerald Publishing Case for Women Competition. Authored by V. Namratha Prasad.
• “Temie Giwa-Tubosun of LifeBank: Creating the Future of Healthcare Supply Chain in Africa Powered by Technology” won the third place in 2022 in the Emerald Publishing Case for Women Competition. Authored by Hadiya Faheem and Sanjib Dutta.
• “Timnit Gebru: Seeking to Promote Diversity and Ethics in AI” won the fourth place in 2022 in the Emerald Publishing Case for Women Competition. Authored by Syeda Maseeha Qumer.
• Rosalind Brewer – The Leadership Journey”, received the Honorable mentioned in 2022 in the Emerald Publishing Case for Women Competition. Authored by K.B.S. Kumar and Indu Perepu.
• “Can Lisa Su Integrate AMDs Transformational Strategy and Culture Post Acquiring Xilinx and Pensando?”, received the Honorable mentioned in 2022 in the Emerald Publishing Case for Women Competition. Authored by Shwetha Kumari and Jitesh Nair.
• Airbnb: Beating Covid-19 Induced Existential Crisis through Online Experiences, won the ‘Best Case’ Award at the Case Colloquium organized by the Faculty of Management Studies and Research, Aligarh Muslim University. Authored by Faria Zafar and Indu Perepu.
• Sea6 Energy: Sustainable Ocean Farming for a Sustainable Bioeconomy, won the third prize in the 1st Annual Case Research Competition – 2021 - Connecting Academia Industry Communities conducted by K J Somaiya Institute of Management. Authored by Shwetha Kumari and Jitesh Nair.
• “StopPalu: Advancing Community-focused Fight against Malaria in Guinea”, winner of the Glendal E. and Alice D. Wright Prize Fund for Conflict and Collaboration Case Studies in International Development. Authored by Benudhar Sahu and Indu Perepu.
• SHEIN: Redefining Global Fast Fashion won the Best Case Award in the Winners of the 2021 Global Contest for the Best China-focused Cases, co-organized by CEIBS, the Shanghai MBA Case Development and Sharing Platform and the Global Platform of China Cases. Authored by Syeda Maseeha Qumer.
• "Can WayCool’s Phygital Business Model Help it Become India’s AgriTech Unicorn by 2025?" Won the third prize in the 2nd AIMA-ICRC Case Writing Competition & Conference, 2022. Authored by Shwetha Kumari and Jitesh Nair.
• SC Johnson and the Global Ocean Plastic Crisis, Winner in The Financial Times Responsible Business Education Awards 2022. Authored by Syeda Maseeha Qumer, Debapratim Purkayastha.
• Sistema Biobolsa: Addressing Challenges of Climate Change, Sustainable Agriculture and Waste Management in Mexico, Runner-up in The Financial Times Responsible Business Education Awards 2022. Authored by Indu Perepu.
• “Microsoft: Building a Collaborative Work Culture to Foster Innovation, winner in the “Human Resource Management/Organisational Behavioural” category in The Case Centre Awards 2022. Authored by Jitesh Nair and Balaswamy Pasala.
• Aldi Süd – Can the Retailer decode the Chinese Puzzle?" Finalist in 2022 John Molson MBA International Case Competition, held by John Molson School of Business, Concordia, Canada. Authored by K B S Kumar and Indu Perepu.
• Acquisition of Air India by Tata Group: Will it Pay Off?" Winner in the Case Study Competition during Annual International Case Study Conference conducted by Amity Business School. Authored by Manish Agarwal and Monika Agarwal (Student, IBS Hyderabad)
• Investor’s Dilemma in LIC Share’s Listing Goof-Up, Won the second prize in the Virtual PAN India Compact Case Writing Competition for the year 2022-23 organized by BIMTECH Centre for Case Development (BCMCD). Authored by Manisha Singh (Student, IBS Hyderabad) and Rajneesh Ranjan Jha.
• To Bit or Not to Bit? Finalist in the Virtual PAN India Compact Case Writing Competition for the year 2022-23 organized by BIMTECH Centre for Case Development (BCMCD). Authored by Divit Agrawal (Student, IBS Hyderabad) and Manish Agarwal.
• Dilemma of Dermoute’s Brand Manager, Finalist in the Virtual PAN India Compact Case Writing Competition for the year 2022-23 organized by BIMTECH Centre for Case Development (BCMCD). Authored by Isha Singh (Student, IBS Hyderabad) and Manish Agarwal
• Disney Enters Streaming Space: Can it Disrupt the Disruptor? Winner in the “Knowledge, Information and Communication Systems Management” category in 31st Case Centre Awards, organized by The Case Centre (TCC), U.K. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• SC Johnson and the Global Ocean Plastic Crisis, Winner in the prestigious EFMD Case Writing Competition 2020 in the ‘Corporate Social Responsibility’ category. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• Family Feud at Aldi Nord, Winner in the prestigious EFMD Case Writing Competition 2020 in the ‘Family Business’ category. Authored by KBS Kumar and Indu Perepu.
• Family Feud at Aldi Nord was used in the final round of 8th Schlesinger Global Family Enterprise Case Competition conducted by Grossman School of Business, University of Vermont. Authored by KBS Kumar and Indu Perepu.
• Gavi, the Vaccine Alliance: Working Together to Save Lives, Winner in the 2021 Annual E-PARCC Teaching Case and Simulation Competition, Syracuse University. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• MASO: Community Engagement for Improving Livelihood of Youth in Ghana’s Cocoa Sector, Won an honorable prize in the Glendal E. and Alice D. Wright Prize Fund for Conflict and Collaboration Case Studies in International Development. Authored by Debapratim Purkayastha and Benudhar Sahu.
• Tyson Foods during COVID-19 Pandemic, Finalist in the AoM 2021 Dark Side Case Competition, Critical Management Studies division of Academy of Management 2021. Authored by Hadiya Faheem and Debapratim Purkayastha.
• Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value, Winner in the ‘Knowledge, Information and Communication Systems Management’ category in 30th Case Centre Awards, organized by The Case Centre (TCC), U.K. Authored by Debapratim Purkayastha and Vinod Babu Koti.
• Apple and Conflict Minerals: Ethical Sourcing for Sustainability, , Winner in the ‘Production and Operations Management’ category in 30th Case Centre Awards, organized by The Case Centre (TCC), U.K. Authored by Debapratim Purkayastha and Adapa Srinivasa Rao.
• Chow Tai Fook: A Chinese Jewellery Giant Changing Tactics ‘Nominated Case Award’ at the prestigious 2019 Global Contest for the Best China-Focused Cases organized by CEIBS (China Europe International Business School). Authored by V. Namratha Prasad and Koti Vinod Babu.
• JPMorgan Chase & Co. – Creating a Next-Gen Banking Experience Powered by Digital Technology, Winner in the ‘Finance and Banking’ category, EFMD Case Writing Competition, 2019. Authored by Anil Anirudhan and Sanjib Dutta.
• The Last Well, Winner of the Glendal E. and Alice D. Wright Prize Fund for Conflict and Collaboration Case Studies in International Development, Thirteenth Annual E-PARCC Teaching Case and Simulation Competition, organized by Maxwell School’s “Collaborative Governance Initiative”, Syracuse University, New York, USA. Authored by Debapratim Purkayastha and Benudhar Sahu.
• Mapatón Winner of the Glendal E. and Alice D. Wright Prize Fund for Conflict and Collaboration Case Studies in International Development, Thirteenth Annual E-PARCC Teaching Case and Simulation Competition, organized by Maxwell School’s “Collaborative Governance Initiative”, Syracuse University, New York, USA. Authored by KBS Kumar and Indu Perepu.
• Elizabeth Holmes and the Rise and Fall of Theranos Inc, Finalist in the AoM 2020 Dark Side Case Competition, Critical Management Studies division of the Academy of Management 2020. Authored by Debapratim Purkayastha, Sanjib Dutta, and Shubhanjali Chakrabarty.
• Nestlé and Modern Slavery Runners Up in the XVIII Dark Side Case Competition, Critical Management Studies division of the Academy of Management. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• Amazon.com, Inc. and the Human Cost of Fast Shipping Runners Up in the XVIII Dark Side Case Competition, Critical Management Studies division of the Academy of Management. Authored by Debapratim Purkayastha and Vijay Kumar Tangirala.
• Sistema Biobolsa: Addressing Challenges of Climate Change, Sustainable Agriculture and Waste Management in Mexico won the third prize in the oikos case writing competition 2019. Authored by Indu Perepu.
• Disney Enters Streaming Space: Can it Disrupt the Disruptor? Won the 3rd Prize in the 2018 John Molson MBA International Case Competition, Organized by Concordia University, Canada. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• “Port to Plate” Distribution System – Will Pesky Fish's Supply Chain Model Sustain Growth? Short Case Winner in the 2018 John Molson MBA International Case Competition, Organized by Concordia University, Canada. Authored by Indu Perepu and KBS Kumar.
• Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture: Winner in Human Resource Management/Organisational Behaviour Category at The Case Centre Awards and Competitions 2019. Authored by Debapratim Purkayastha.
• Turbulence on the Tarmac, Won the Outstanding Compact Case Category, at The Case Centre Awards and Competitions 2019. Authored by Debapratim Purkayastha and Sid Ghosh.
• Amazon's Big Data Strategy: Winner in Knowledge, Information, and Communication Systems Management Category at The Case Centre Awards and Competitions 2019. Authored by Debapratim Purkayastha and Adapa Srinivasa Rao.
• The Greater Manchester Waste Development Authority – Challenges in Sustainable Waste Management: Won the outstanding teaching case in 'Urban Transition Challenges' category, 2018 EFMD Case Writing Competition. Authored by Indu Perepu and KBS Kumar.
• LATAM: A Latin American Airline's Emergence as a Global Player: Won the outstanding teaching case in the ‘Latin American Business Cases’ category, 2018 EFMD Case Writing Competition. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• Eliminating Modern Slavery from Supply Chains: Can Nestlé Lead the Way? Won the outstanding teaching case in the 'Supply Chain Management' category, 2018 EFMD Case Writing Competition. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• 'Collector Bro': Using social media to Tap the Power of Volunteerism: : Won the First Place in the Collaborative Public Management, Networks and Public Management, Collaborative Governance, and Collaborative Problem-Solving category in the 2019 Annual EPARCC Teaching Case and Simulation Competition, Organized by Syracuse University, Maxwell School of Citizenship and Public Affairs. Authored by Debapratim Purkayastha and Vijay Kumar Tangirala.
• VFAN – A Sustainable and Collaborative Initiative to Improve the Livelihoods of Underprivileged Communities in Conflict Countries: The Rwandan Experience: Won the Glendal E. and Alice D. Wright Prize Fund for Conflict and Collaboration Case Studies in International Development in the 2019 Annual EPARCC Teaching Case and Simulation Competition, Organized by Syracuse University, Maxwell School of Citizenship and Public Affairs. Authored by KBS Kumar and Indu Perepu.
• Hisarna – Developing a Sustainable Steel Production Process: First runner-up in the Project Management Institute 2019 Instructional Case Writing Competition at the Decision Sciences Institute (DSI) Annual Meeting. Authored by KBS Kumar and Indu Perepu.
• Ashley Madison Hacking & the Ethics of Hacktivism, Winner the XVII Dark Side Case award, organized by the Critical Management Studies division of the Academy of Management (AOM), in Chicago. Authored by Debapratim Purkayastha, Syeda Maseeha Qumer, and Vinod Babu Koti.
• 30. United Airlines Inc: The Manhandling Incident, Finalist in the XVII Dark Side Case Award organized by the Critical Management Studies division of the Academy of Management, in Chicago. Authored by Debapratim Purkayastha, Syeda Maseeha Qumer (ICFAI Business School (IBS) Hyderabad), and Vijaya Narapareddy (University of Denver).
• Breaking the Code of Silence, Won the highly prestigious 'Outstanding Case Writer' award, organized by the UK-based The Case Center. Authored by Syeda Maseeha Qumer, Debapratim Purkayastha, and Vijaya N. Zinnoury (University of Denver, USA).
• Birchbox, Won a prize in the John Molson MBA International Case Competition, 2017, held by John Molson School of Business, Concordia University, Canada. Authored by Alok Kavthankar and Indu Perepu.
• Eliminating Modern Slavery from Supply Chains: Can Nestlé Lead the Way? Won the First Prize in the Corporate Social Responsibility Track in the oikos Case Writing Competition The oikos Case Writing Competition 2018. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• Jaipur Rugs – Empowering Communities at the Bottom of the Pyramid through Social Innovation, Won the First Prize in the Social Entrepreneurship Track in the oikos Case Writing Competition The oikos Case Writing Competition 2018. Authored by Syeda Maseeha Qumer and Geeta Singh.
• Can Barry Callebaut Attract Sustainable Investment with its 'Forever Chocolate' Strategy? Won the First Prize in the Sustainable Finance Track in the oikos Case Writing Competition The oikos Case Writing Competition 2018. Authored by Debapratim Purkayastha, Benudhar Sahu, and Trilochan Tripathy (XLRI).
• BabbanGona’s Agri-Franchising Model: Scaling up Challenges, Runner up in Social Entrepreneurship Track in the oikos Case Writing Competition The oikos Case Writing Competition 2018. Authored by Manish Agarwal and D. Satish.
• David Green – Delivering Quality Eyecare in the Developing Countries through Collaborative Systems, Won the 11th Annual E-PARCC Teaching Case and Simulation Competition, 2018, held by the Maxwell School at Syracuse University, New York. Authored by K.B.S. Kumar and Indu Perepu.
• TECNO Mobile's Growth Strategies in Africa, Won the nominated case award at the 2017 Global Contest for the Best China-focused Cases co-organized by CEIBS, the Shanghai MBA Case Development and Sharing Platform, and the Global Platform of China Cases. Authored by Syeda Maseeha Qumer and Geeta Singh.
• Walmart’s E-Commerce Acquisition Spree: Toward Online Success or Existential Crisis?” Won the second prize in the John Molson MBA International Case Competition, 2017, held by John Molson School of Business, Concordia University, Canada. Authored by Syeda Tahera Sadia and Indu Perepu.
• Conflicting Business Approaches of Two Generations: The Otsuka Family Showdown, won the ‘Family Business 2016 EFMD Case Writing Competition. Authored by Debapratim Purkayastha and Ranjana Tiwari.
• A Sexual Harassment Complaint and the Fallout, won the ‘Dark Side Case Award’ at the Academy of Management (AOM) Annual Conference held in Atlanta, Georgia, USA. The Dark Side Case Competition is organized by the Critical Management Studies division of AOM. Authored by Syeda Maseeha Qumer, Debapratim Purkayastha, and Vijaya Narapareddy (Univ. of Denver).
• The Fall of SunEdison-A Solar Eclipse? Second Prize in the Sustainable Finance track of the oikos Case Writing Competition The oikos Case Writing Competition 2017. Authored by Alok Kavthankar and Indu Perepu.
• Bridge International Academies, Third Prize in the Social Entrepreneurship track of the oikos Case Writing Competition The oikos Case Writing Competition 2017. Authored by Manish Agarwal, D. Satish.
• ‘Enrich Not Exploit’: Can New CSR Strategy Help Body Shop Regain Glory? Runner up in the Corporate Sustainability track in the oikos Case Writing Competition The oikos Case Writing Competition 2017. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• Can Huawei Overcome Roadblocks in its Quest for Global Markets? Won the Nominated Case Award in the 2016 Global Contest for the “Best China-Focused Cases co-organized by CEIBS, the Shanghai MBA Case Development and Sharing Platform and the Global Platform of China Cases. Authored by Hadiya Faheem, G V Muralidhara.
• Can Starbucks Sustain its High Prices in China? Won the Nominated Case Award in the 2016 Global Contest for the “Best China-Focused Cases co-organized by CEIBS, the Shanghai MBA Case Development and Sharing Platform and the Global Platform of China Cases. Authored by Debapratim Purkayastha, Benudhar Sahu, S Venkata Seshaiah, and Trilochan Tripathy.
• Bradley Tilden's Dilemma Following the Alaska Airlines–Virgin America Deal, came in 3rd place at the 2016 John Molson MBA International Case Competition,” held by John Molson School of Business, Concordia University, Canada. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• Innovation: The Recipe for Chipotle’s Success won the First Prize in the Theme topic ‘Innovation’ (sponsored by The Case Centre) in the International Case Study Conference 2017 organized by IBS Hyderabad in collaboration with The Case Centre U.K and IBSAF. Authored by Koti Vinod Babu.
• The Economics behind Uber’s Surge Pricing won the IBSAF Best Case Award (sponsored by IBSAF) in the Economics & Finance track in the International Case Study Conference 2017 organized by IBS Hyderabad in collaboration with The Case Centre UK and IBSAF. Authored by Trilochan Tripathy (XLRI, Jamshedpur) and Benudhar Sahu.
• Odisha’s Disaster Risk Reduction: Coping with the Challenges of Cyclone Phailin, Winner in the Project Management Institute (PMI) PMI 2016 Teaching Case Competition Philadelphia, Pennsylvania, USA. Authored by Hadiya Faheem and G V Muralidhara.
• JBS S.A.: A Latin American Success Story, Winner in the EFMD Case Writing Competition 2015 in the Latin American Business. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• One Plus: A Chinese Tech Start-up Aiming to Disrupt the Global Smartphone Market, Winner in the 2015 Global Contest for “Best China Focused Cases,” co-organized by the China Europe International Business School (CEIBS), Shanghai MBA Case Development and Sharing Platform, and The Global Platform of China Cases. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
• World’s Largest Retailer in the World’s Most Populous Country: Wal-Mart in China, One of the seven Nominated Cases in the 2015 Global Contest for “Best China Focused Cases” co-organized by the China Europe International Business School (CEIBS), Shanghai MBA Case Development and Sharing Platform and The Global Platform of China Cases. Authored by Geeta Singh.
• Dr. Devi Shetty of Narayana Hrudayalaya: Delivering Quality Cardiac Care to the Masses, Runner-up in the Social Entrepreneurship track oikos Case Writing Competition, organized by oikos International, Switzerland. Authored by G V Muralidhara.
• Catalyzing a Shared Sustainable Future: Responsible Banking at Yes Bank, Runner-up in the Sustainable Finance track oikos Case Writing Competition. Authored by Debapratim Purkayastha, Benudhar Sahu, and Trilochan Tripathy.
• Sanergy: Sustainable Sanitation, Third Prize in the Social Entrepreneurship track, oikos Case Writing Competition, organized by oikos International, Switzerland. Authored by Indu Perepu and Geeta Singh.
• IFC Funding of Dinant Project: Call for Overhaul of Risk Assessment for Sustainable Finance, Second Prize in the Sustainable Finance track oikos Case Writing Competition, organized by oikos International, Switzerland. Authored by D. Satish and Manish Agarwal.
• KTDAL – Building Sustainability through Inclusion - Third Prize in the Corporate Sustainability Track, oikos Case Writing Competition. Authored by D. Satish and Nagendra Kumar M.V.
• Rahul Yadav: Housing.com’s Maverick Entrepreneur, Winner of the USASBE – Baylor Case Writing Award, 2016. Authored by Hadiya Faheem, G V Muralidhara.
• The Turnaround Plan of McDonald’s: A Long Way to Go, Second Prize in the 35th John Molson MBA International Case Competition, held by John Molson School of Business, Concordia University, Canada. Authored by Indu Perepu.
• Maggi Noodles in India: The Revival Challenge, Winner in the Short Case Competition in the 35th John Molson MBA International Case Competition, held by John Molson School of Business, Concordia University, Canada. Authored by Alok Kavthankar and Indu Perepu.
• IKEA in Russia: Ethical Dilemmas, Category Winner in the Ethics and Social Responsibility, The Case Centre Awards and Competitions 2016. Authored by G V Muralidhara and Namratha V. Prasad.
• Netflix: Leveraging Big Data to Predict Entertainment Hits – Category Winner in the Information and Communication Systems Management, The Case Centre Awards and Competitions 2016. Authored by Debapratim Purkayastha and Tangirala Vijay Kumar.
• Airbnb: A Disruptive Innovator – Finalist in the AESE Case Writing Competition 2016. Authored by Indu Perepu and Geeta Singh.
• Perdue Farm –Differing Values in Different Generations, First Runner up IBS-PFBI Awards for Best case in Managing Family Business in the International Case Study Conference 2015 organized by IBS Hyderabad in collaboration with Parampara Family Business Institute, IBSAF, and Universiti Utara Malaysia. Authored by Geeta Singh, Munmum Samantarai, Dr S K Kar.
• The Rothschilds: Maintaining 200-year-old legacy of Family Business, Second Runner up: IBS-PFBI Awards for Best case in Managing Family Business in the International Case Study Conference 2015, organized by IBS Hyderabad in collaboration with Parampara Family Business Institute, IBSAF, and Universiti Utara Malaysia. Authored by Surojit Mahato.
• Chile's Concha y Toro: A Silver Bullet for the Global Market, Winner in the EFMD Case Writing Competition 2014 in the Latin American Business. Authored by G V Muralidhara and Namratha Prasad.
• Dr. Jim Yong Kim’s Dilemma: International Finance Corporation and the Tata Mundra Power Plant, First prize in the Sustainable Finance Track in the oikos Case Writing Competition 2015. Authored by Manish Agarwal and Debapratim Purkayastha.
• Apple and Conflict Minerals: Ethical Sourcing for Sustainability, Second prize in the Corporate Sustainability track in the oikos Case Writing Competition 2015. Authored by Adapa Srinivasa Rao and Debapratim Purkayastha.
• From Sweatshops to Sustainability: Wal-Mart’s Journey in Bangladesh, Runners up in the Corporate Sustainability Track of the oikos Case Writing Competition 2015. Authored by Surojit Mahato and Indu Perepu.
• Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture, First Prize in the 2014 AESE Case Writing Competition organized by AESE Business School, Portugal. Authored by Rik Paul and Debapratim Purkayastha.
• Corporate Entrepreneurship and Innovation at Google, Inc., The Case Centre’s HR/OB category award 2015 organized by The Case Centre, United Kingdom. Authored by Adapa Srinivasa Rao and Debapratim Purkayastha.
• Xtra Power Energy Systems Winner in the 2015 John Molson MBA Case Writing Competition. Authored by Debapratim Purkayastha, Jigyasu Gaur, and Rik Paul.

Dr. Jim Yong Kim’s Dilemma: International Finance Corporation and the Tata Mundra Power Plant Winner in the Sustainable Finance Track in the oikos Case Writing Competition 2015.

The case study is about the dilemma faced by Dr. Jim Yong Kim (Kim), President of the World Bank Group, related to the International Finance Corporation’s (IFC) funding of the Tata Mundra Project in India. The Mundra plant was one of the Ultra Mega Power Projects (UMPPs) conceived with the objective of providing cheap electricity to the power-starved states of India. Coastal Gujarat Power Limited (CGPL), a wholly-owned subsidiary of Tata Power, implemented the project with funds from various organizations including a funding of US$450 million from IFC. IFC’s ‘Office of the Compliance Advisor/Ombudsman’ (CAO) did an extensive investigation and found evidence which validated the main aspects of the Machimar Adhikar Sangharsh Sangathan’s (MASS) complaint that the project had a severe impact on the environment, sea water, water level, soil, air, natural habitats, marine life, fish population, livelihood, and health and society as a whole. However, the IFC management rejected the findings and Kim faced the criticism that he was toeing the management line. On the other hand, if he did a U-turn and accepted the finding of the CAO, he would have to stop the sustainable financing of US$450 million to the Tata Mundra project, which was established with the objective of providing cheap and reliable electricity to millions of people of developing India. View More

Apple and Conflict Minerals: Ethical Sourcing for Sustainability Second prize in the Corporate Sustainability track in the oikos Case Writing Competition 2015.

The success of Apple Inc.’s products like the iPhone and the iPad made the company rely on manufacturers in Asia to produce its products at a lower cost. Since these manufacturers were not too particular about checking the origins of the minerals they used, Apple had to face accusations by activists that it was using conflict minerals in its products. Apple took various initiatives to tackle the challenge of conflict minerals after it started facing the heat from the activist groups in 2010. Despite all the efforts made by it, the company faced an uphill task. The questions before Apple were: What more could it do to ensure that all its products were free of conflict minerals? How could it ensure that the procurement of minerals through its supply chain did not profit armed groups in producer countries? How could it assure stakeholders that their products did not contain any primary commodities that were linked to the funding of conflicts? How could it ensure all these, while also seeing to it that the action taken by the company did not have an adverse effect on the livelihoods of people who worked in and around artisanal mines and their communities. View More

From Sweatshops to Sustainability: Wal- Mart’s Journey in Bangladesh Runners up in the Corporate Sustainability Track of the oikos Case Writing Competition 2015.

Walmart, the largest company in the world by revenue as of 2014, operated on the philosophy of providing its consumers products at the lowest possible prices. To achieve this, it procured goods from various parts of the world. The clothes were mostly procured from Bangladesh. Walmart and other global retailers were attracted to Bangladesh due to the cheap labor and low production costs prevailing there. They usually outsourced their production to some of the factories in the country. At that time, they ensured that the producer and the factory complied with laws and had other facilities in place for workers pertaining to timings, leave, overtime, etc. View More

Perdue Farm – Differing Values in Different Generations First Runner up IBS-PFBI Awards for Best Case in Managing Family Business in the International Case Study Conference 2015 organized by IBS Hyderabad in collaboration with Parampara Family Business Institute, IBSAF, and Universiti Utara Malaysia.

The case describes three generations of owners of the Salisbury-based Perdue Farms, and how each generation handled the business in their own style. The case discusses how a homegrown poultry business developed into a world-renowned chicken processing company and highlights the modus operandi of their business. Under the first and second generations, the business earned a name for itself for its quality products; but the market driven focus of the third generation owner tarnished its reputation. Its business practices were alleged to be inhumane and a threat to the environment. The case also explores the issues the family business was facing under the third generation and what the future of such a business could be under the given conditions. Another aspect covered in the case is the effective way in which succession was done at Perdue Farms over three generations and the future transition of business ownership from the third to the fourth generation. The case describes the sustainability aspect of the family business of Perdue Farms. View More

The Rothschilds: Maintaining a 200-year- old legacy of Family Business: Second Runner up: IBS-PFBI Awards for Best Case in Managing Family Business in the International Case Study Conference 2015 organized by IBS Hyderabad in collaboration with Parampara Family Business Institute, IBSAF, and Universiti Utara Malaysia.

The case chronicles the 200-year-old legacy of the family business of the Rothschild family. Started by Mayer Amschel Rothschild in 1790 in Frankfurt, the banking business of the family ruled Europe for centuries (dominated financially). The 5 sons of Mayer, strategically placed in different financial centers of Europe, took advantage of international events, thus creating their initial wealth. The case focuses on the reasons for the success and failure of family business at different times. It explores the concepts of family values, succession planning, inheritance planning, growing entrepreneurs within the family, controlling ownership of business, and adapting to changing times. View More

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The national case study competition is designed to showcase your best cases of KAIZEN™ or Lean Implementation by organisation.

About Case Study Competition

The national case study competition is designed to showcase your best cases of KAIZEN™ or Lean Implementation by the organisation. Participating in the case study will enable your organisation to show that you are a KAIZEN™ hero. This is a high level of gratification given by the Kaizen Institute to organisations by acknowledging the efforts of their improvement. All case studies will be prequalified before given an opportunity to participate at the national level during the congress. 30 of the best case studies will be selected during the prequalification. Last Date to submit Entry Forms and documents is 31st March 2023. Download entry forms here Note: There is no limit for organisations to submit case studies for prequalification. 

Process to participate

• Submit entry form with supporting documents to KI Team
• Prequalified Selection Process by KI Committee
• Selected Case Study Teams need to register Min 2 attendees (Any Pass)/ Team
• Present your case to Panel of 5 Judges

Rules & Regulations

Phase 1: pre-qualification entry and selection.

• The last date to submit entry forms and soft copy of the case study for evaluation is 15th March 2023
• There is no limit for organisations to submit case studies entries for pre-qualification

Phase 2: Presentation during KAIZEN™ Congress (30 Selected Teams)

• Minimum 2 event registrations of any pass are required to enter into case study competition at the event
• Maximum 3 cases of implementation of Operational Excellence initiatives from a unit will be selected to present at the congress after pre-qualification evaluation
• Each case study will be of 20 minutes duration (15 min presentation & 5 min Q&A)
• A warning bell will ring after 13 minutes and there will be negative markings for overstepping the timeline of 15 min
• Middle to senior-level employees can only present the case study (Delegates can attend other sessions when not presenting their case study)
• Use of a Standard presentation template is mandatory & will be emailed in advance to the competing teams
• The case study should be an implemented improvement in the area of SQCDG  
• The presentation should contain the following:    
• Company Introduction in brief      
• Products/service offered by the company
• Name of Team Leader & Members with their departments.
• Background of the improvement theme/ project/ problem.    
• Project/ Problem statement.
• Data Analysis.
• Countermeasures implemented.
• Results achieved (Monetary + Non-Monetary).
• Actions for sustenance
• Use of photographs/ video clips is recommended
• Only English & Hindi languages to be used while presenting
• Final version soft copy on the standard congress template needs to be submitted (via email or dropbox) to the organizers on or before Feb. 10th April, 2023 (No case study will be accepted post-deadline & no changes will be allowed)
• Case study once submitted will be considered final
• There will be a panel of judges to assess the case-studies. Assessment will be based on the following evaluation criteria.
• Process & Documentation 
• Results – Monetary, Non-Monetary
• Involvement of the team members 
• Quality of the presentation

NOTE: Organisers reserve the right to accept/ reject any entry. Teams or Participants not following the terms & conditions will be disqualified.

For Case Study Registrations Contact  [email protected] / [email protected]

* required fields

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2024 EMCS & TLC@MDI India Case Competition

Emerald Publishing and TLC@ MDI Gurgaon welcome high-quality teaching cases to this joint case writing competition.

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Competition status: Open to submissions Publication: Emerging Markets Case Studies

The India Case Competition is to be conducted by Emerald Emerging Markets Case Studies in partnership with TLC@MDI Gurgaon.

The aim of the competition is to encourage and promote the development of high-quality, teaching case material relevant to the realities of the Indian economy, and at the same time promote the development of case-writing capabilities within authors based in the country. In addition to potential publication in the Scopus-indexed Emerging Markets Case Studies collection, participants will have the opportunity to win up to $1000 for their submission.

Get in touch for more information

On this page

• Award and publication

Entry criteria

Before you enter, enter the competition.

Judging panel

• Webinar: How to write a successful compact case

Develop your skills and knowledge

Competition winners, other publishing opportunities.

Award & publication

The total award prize fund is $2,000, including $1,000 for the winner. Prizes of $500 will be awarded to two runners-up.

Winners will be announced at the end of January 2025. Please note that the prize will only be payable to the winning submissions if those submissions are successfully published. The decision to publish submissions will be made at our discretion and there may be occasions where we cannot publish a winning submission because of issues that arise during peer review or the revisions process. Non-winning submissions will also be considered for publication and we will be in touch with you should we wish to take your non-winning submission forward for publication in the Scopus-indexed Emerging Market Case Studies (EMCS) collection. Though we are an international publisher, we must comply with all current economic sanctions within the United Kingdom. This may impact our ability to pay authors from restricted countries. Please know, however, that these submissions are still welcome and given all due consideration. If you are concerned about what this might mean for your submission should it go on to win the competition, please contact us .

Please note that all prize funds do not include additional compensation for any regional/local Value Added Tax (VAT) your bank may extract. Individual bank fees may also apply which is outside the prize money.

Your case should:

• Have a developing and emerging markets focus from India.
• Include at least one author based at a higher education institution in India (Participants are welcome to include co-authors based outside of India so long as this criteria is met).
• Be based on a real situation in a real company.
• Be a teaching case under 7,000 words in length, not including the teaching note. We cannot accept academic (research) cases.
• Not have been published before in its current or substantially similar form or be under consideration for publication in any ISSN/ ISBN-registered publication or with any other case centre.
• Meet the standard EMCS author guidelines for compact cases ( more below ).
• Include a completed and signed consent to publish release form .
• Your case will be automatically entered into the peer-review process. Selected cases will be published in the Scopus-ranked EMCS collection (ISSN 2045 0621). By participating in the competition, you are agreeing to publish your case study in EMCS, subject to acceptance for publication after peer review and revisions (if required).

Find out what paperwork you need to complete and further criteria you need to consider before entering the competition.

Author guidelines

Your case should meet standard EMCS author guidelines to be considered for publication. Find information on format, length, teaching notes and download template documents.

Consent to publish

Download and include a consent to publish release form with your entry. Your form should be completed and signed by the management of the company or individuals included in your case.

Download and include a case study title page with your entry.

To enter the competition, you will submit your case study through  Emerging Markets Case Studies  on ScholarOne Manuscripts.

Closing date:  30 November 2024

Select ‘India Case Competition 2024’ from the options.

Your entry should include: case study, teaching note, title page and consent to publish form.

Ms Arohini Narain Chief Strategy & Planning Officer Precision Urology Hospital (Lucknow)

Dr Neeraj Pandey Professor, Marketing Area Indian Institute of Management (IIM), Mumbai

Dr Meeta Dasgupta Assistant Professor, Strategic Management Area Lead - Strategic Management MDI Gurgaon

Dr Parul Gupta Associate Professor, Business and Labour Laws Lead - Global Engagements, Outreach & Communication and Incubation Centre MDI Gurgaon

Dr Ritu Srivastava (Lead judge) Associate Professor, Marketing Lead - FPM and TLC@MDI MDI Gurgaon

Dr Shalini Rahul Tiwari Associate Professor - Strategy, Innovation & Entrepreneurship IMT Ghaziabad Associate Editor – EMCS President – Institute Innovation Council

Webinar: 'How to write a successful compact case' with Dr. Farzana Quoquab Habib

Learn the art of compact case writing from Dr. Farzana Quoquab Habib, an expert from University Teknologi Malaysia and Associate Editor at EMCS. Discover best practices, avoid pitfalls, and get your questions answered!

Don't miss this chance to boost your case-writing skills.

Have a look at our free resources that will help you prepare a high-quality teaching case and accompanying note, ready for submission to the competition.

Emerald Cases Hub

Register on our Emerald Cases Hub, where you can complete a comprehensive course on writing a case study and teaching note or view sample cases.

How to write a teaching case study

Read and download our quick how-to guide on writing a teaching case study, with top tips and how to structure your case.

How to write a teaching note

Read and download our quick how-to guide on writing a teaching note to accompany your case, with top tips and what to include.

We are pleased to announce the winners of the Emerald EMCS & TLC@MDI India compact case competition 2023

The main goal of the competition was to encourage and promote the development of high-quality, compact teaching case material relevant to the realities of the Indian economy, and at the same time promote the development of case-writing capabilities within authors based in the country.

The entire EMCS team is deeply appreciative of their contributions.

Congratulations to all the winning authors!

2023 winners

Should agastya inventions accept the joint venture offer from sergeferrari.

Trilochan Tripathy, Benudhar Sahu, and Neeti Madhok, XLRI Xavier School of Management, India

Publication date: coming soon

Would the Country Delight Brand Promise Strike the Right Consumer Chords?

Shruit Gupta, and Neena Sondhi, International Management Institute, India

Iro Iro – Should the Brand Go Circular B2B or B2C Way

Subhalaxmi Mohapatra and Risha Roy, Anant National University, India

Thenga Coco: The Incredible Voice of Sustainable Shells

Hemverna Dwivedi and Rohit Kushwaha, Amity University, India, and Pradeep Joshi, Graphic Era Hill University, India

Get in touch

If you have any questions about the case study competition, please contact our cases publisher Melissa Close using this form.

• Current Your details
• Area(s) of interest

Publish in Emerging Markets Case Studies

Learn more about the Emerging Markets Case Studies collection and find current calls for cases.

Publish in The CASE Journal

Learn more about the The CASE Journal collection and find current calls for cases.

Sign in or register on our Emerald Cases Hub to get practical advice and support from the experts.

India Case Research Centre

CASE CATALOGUE

CASEPEDIA the case journal

INDUSTRY best practice case

The AIMA case research centre is established after a lot of discussion, deliberation and research. The purpose of setting up of India case research centre at AIMA is primarily to focus on developing and publishing Industry based India-focused research cases.

Submit your Case

• Case Competition 2021
• Case Competition 2022
• Case Competition 2023
• Case Competition 2024

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Events & Workshop

Affiliate organisations.

Due to the outbreak of the Novel Coronavirus pandemic, we at AIMA shall strive to do our bit to avoid unnecessary risk and spread of the disease.

In keeping with the Government orders, we are postponing all major events scheduled in the next few weeks. However, for the tests like MAT and UGAT, please refer to respective section of the website for their modified schedules and keep visiting those sections for periodic updates time to time. The AIMA Library shall also remain closed. We will review the situation week by week.

Adopting all modern means of technology, all staff members will "Work from Home". However, there will be no slowdown in our response to you.

All staff members will be available on phone, email, WhatsApp etc. and will respond to you as efficiently as possible.

• STEP TO REGISTER
• AWARDS AND PRIZES

IMS Case Champions

An online national - level case study competition.

In Association with ICFAI Business School (IBS)

Cash Prizes worth Rs. 1 lakh for the Top 3 teams

Case Studies are a way of life at B-Schools. A typical B-School devotes anything between 40-80% of the time to case studies. Case studies are an important tool to develop structured thinking & collaboration skills. Get Early exposure to case solving methods & win exciting cash prizes & certificates. The national recognition and winner bragging rights are a bonus.

Steps to Register

Register your teams (3 IMS enrolled CAT’24 / NMAT’24 / CMAT’25 students ) by 15 th August 2024 STEP 2 Watch the recording of Case-Study MasterClass Here

Submit written case solution by 19 th August 2024 Here

6 Shortlisted Teams will be announced for final presentation on 23 rd August 2024

6 finalists present their solutions online on 26 th August 2024 @ 6:00 PM

Winner announcement 27 th August 2024

Important Dates

Last date to register team (team of 3 members), case-study masterclass (live/online), last date to submit case study, announcement of shortlisted teams, final presentation (live/online), winner announcement, awards and prizes.

• The winning team will get Cash Prizes of Rs. 50,000/- + certificate of merit
• The runner up team will get Cash Prizes of Rs. 30,000/- + certificate of merit
• The second runner-up team will get Cash Prizes of Rs. 20,000/- + certificate of merit
• Prize money above ₹10,000 will be subject to a Tax Deducted at Source (TDS) as per government regulations.

Detailed Rules

• Each team should have exactly 3 members
• All students should be enrolled for CAT’24 / NMAT’24 / CMAT’25 IMS programs
• Team members can be from different colleges, IMS centers or cities
• Please register your teams by 12:00 AM, 15 th August 2024
• The written case solution needs to be uploaded here latest by 11:59 PM, 19 th August 2024. The late entries will be deemed ineligible for further shortlisting.
• The written solution cannot exceed 5 Slides (including title slide, if any) or a 3 Page Word Doc (including appendix & citations, if any)
• Formatting rules : Font : Times New Roman, font size 11 with 1.5 line spacing
• File Format: Please convert your presentation/document to a PDF while you upload
• Please Ensure the naming for the case study should be in below mention format Team name – Team Leader Name e.g. Avengers – Captain America
• Shortlisted teams will be announced on 23 rd August 2024
• The final round will be conducted LIVE online on 26 th August 2024 6:00 PM Onwards
• All team members should be present for the final round
• Each team will be given a maximum of 8 mins to present their case solution followed by QnA
• Each Team to prepare a maximum 10 Slide PPT (Including any cover page slide)
• It is not necessary that all team members should present the solution
• The decision by IMS / ICFAI Business School (IBS) regarding eligibility, shortlisting etc will be binding. We regret that we will be unable to share the scores for each participating team.
• Any team found engaging in any unethical means including plagiarism, taking external assistance can lead to immediate disqualification and forfeiting of the prizes mentioned.
• The Cash Prizes will be shared with each team member. Please allow us 20-25 working days for the disbursal of the Cash Prizes & certificates of merit.

Reach out for enquiries – [email protected]

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MBAROI - Case Study Contest

Knowledge partner: taxila business school.

Session will start on 24 th Feb 11:30 AM

Registration Opens On 7 th Feb & closes On 15 th Feb 2022

Attend Online Class On Case Solving On 15 th Feb 2022 at 11:30 AM

First Round From 15 th Feb 2022 to 21 st Feb 2022

Second Round 24 th Feb 2022

Result Declaration:- After 5:00 PM On 24 th Feb 2022

Prizes are as Below: Winner - ₹ 8,000 1st runner up - ₹ 5000 2nd runner up - ₹ 3000 Certificate of Participation with 2 E-Books ( Digital Marketing and Startup Success)

About Contest

A contest for all students pursuing graduation or post-graduation from any background. This contest consists of 2 rounds where the first round is for primary screening and second round to select the first 3 winners.

Shortlisted participants need to present their solution submitted in the first round. Presentation will be in front of the judges online. All the selected students should login by 11:30 AM on 24 th Feb at the Link given above. ( All participants of Round 1 can also be the audience)

Presentation Time: 7 - 10 Mins

Presentation Slides: up to 10 Slides

Date:- On 24 th Feb 2022

Rules and Regulations

  This contest is open to all those students who are pursuing UG and PG.

  File naming convention:- StudentName_CollegeName.pdf

  First round shortlisted candidates are only allowed to appear in the second round.

  List of Winners will be announced on 24th Feb 2022 After 5:00 PM on this page itself. The list of winners will be shared on your registered email address.

Round 2 Winners

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Student case competitions

Case competitions can play a role in highlighting the many skills involved in case writing, teaching and learning. They can benefit faculty, researchers and students and offer the opportunity to showcase expertise at business schools and universities.

This page provides details of current student case competitions. We're always interested to hear about new case competitions, so if yours isn't listed please get in touch.

We also have a page that lists information about case writing competitions .

Promote your competition

If you would like your student case competition promoted on this page please contact Paddy.

Competition currently closed

Aarhus Case Competition is an annual case competition founded in 2011. It is the largest case competition in the Nordics with over 650 participants, divided into two case tracks, Advanced and Aspire. The first track is Advanced, which consists of 27 top students divided into nine teams. They are recruited from all around the world to compete in creating the best case solutions. The other track is Aspire Case Camp, open for all students at Aarhus University, both experienced case solvers and people who are new to case solving. Throughout the week, Aspire and Advanced will solve the same three cases presented to them by the case company as if they were real-life consultants.

Further information

Visit the competition website

List of winners

Amsterdam Case Competition is a new competition organised by the University of Amsterdam and student organisation SEFA. They organise a week-long competition for top universities around the world! The competition includes an eight-hour case, a 24-hour case, as well as several two-hour cases and countless social and networking opportunities.

Students can expect top companies from the Netherlands and the world to be involved, thus providing them with experience of real life problems of top businesses, as well as opportunities to network and meet the business leaders of today.

At Amsterdam Case Competition, the goal is to gather bright minds from all over the world to compete on competitive cases. By doing so they strive to create value, but also link aspiring consultants together from all over the world.

Competition currently closed 

CaseIT is the world's premier international undergraduate Management Information System (MIS) case competition, hosted annually in collaboration with the Beedie School of Business at Simon Fraser University (SFU). The brightest business students from across the globe converge to Vancouver, B.C. to put their case analysis skills to the test in this week-long event. With opportunities to network, explore, and learn, the CaseIT experience is one that you will never forget.

List of winners 

 Competition currently closed 

CBS connects students and companies in solving real-life challenges. By organising two of the world's most prominent case competitions, CBS has built a platform for students across the globe to exercise their current skillsets while simultaneously gaining new inspiration and expanding their toolboxes. In everything that they do, they aim to provide life-time experiences.

  Submission deadline: 8 September 2024

The impact of globalisation on business, both locally and globally, is immense and ignoring it would be a catastrophic undertaking. The goal of the case competition is to identify and answer questions that real businesses and managers are posing today in relation to Emerging Markets. The growing role of Emerging Market Multinationals in the business world continues to evolve and this case competition seeks to challenge us to come up with win-win solutions for expanding stakeholders.

The Program for the Advancement of Research on Conflict and Collaboration (PARCC) at the Syracuse University Maxwell School sponsors the annual E-PARCC competition to further stimulate the creation of effective and innovative teaching cases and simulations. 

The E-PARCC competition consists of two tracks: (1) Collaborative problem solving, collaborative governance, and network governance and analysis, and (2) Collaborative methods in international development.

Launched in 2022, the ESSEC Case Competition for High School Future Leaders 2024 offers a platform for high school students to experience the teaching of a top-level business school while engaging in a real-life case challenge. Open to all high school students aged 14-18 worldwide, this year's competition focuses on the realms of business, entrepreneurship and sustainability. Over the course of two weeks, students will experience ESSEC's teaching methods through seven online academic workshops and two coaching sessions led by faculty and industry experts. On September 14, participants will present their final proposals to the jury, either online or in-person in Singapore for those based locally.

If you are eager to enhance your business acumen and problem-solving skills, form your teams now and stand a chance to win exciting prizes in this competition. Gather a team of three to six members and submit a three-minute video proposing your ideas to reduce plastic use in your school or community. Only teams that have passed this mini-challenge will be invited to participate in the case competition. Registration is now open until 10 August 2024 (SGT) .

The event brings together students and faculty from all of Hong Kong’s universities as well as top universities from the Asia-Pacific region. Teams of four undergraduates compete in business strategy-making and presentation, and are judged by senior international business executives. Students also have the opportunity to interact with some of Asia's brightest talents and experience Hong Kong's unique international culture.

Entries open for 2024

Are you ready for the challenge? This globally popular Institute of Management Accountants Middle East and India Student Case Competition invites university students to think strategically and stretch their analytical skills to solve a finance business case on “Determening How to Classify Stock Investments: The Case of Unbekannt, Inc.”

Put your business acumen to the test and present your team’s analysis in front of leading business heads. This year’s case gives you and your team the chance to get selected for the Grand Finals, where you will compete with peers from around the world.

Please note that this competition is only open to students across the Middle East, Africa and India.

In 2024, ISM-HK worked with HKU Asia Case Research Center and Cathay Pacific on a real-life case on supplier risk management and sustainability as the key theme.

Prizes and recognition:  - Internship opportunities (sponsored by Richemont, MTR Corporation) - $8000 cash prize - Asia miles (sponsored by Cathay Pacific) - Xbox (sponsored by Microsoft) - Mentorship program (sponsored by Argon & Co, ISM, Lululemon, Mars, etc.) - APSM digital pack (sponsored by ISM Global) - Company visit (sponsored by HSBC, Richemont and Schneider Electric)

Entries open for 2025

The John Molson MBA International Case Competition is the largest, oldest and most prestigious MBA case competition in the world.

This is your chance to showcase your school’s talent, gain top-level exposure and network with fellow MBA students from around the globe. First place winners walk away with the highly coveted Concordia Cup as well as prize money of $10,000 CAD.

KeyBank and Fisher College of Business at The Ohio State University host an annual Minority MBA Student Case Competition. The  KeyBank  Foundation supervises the selection of a contemporary and never-before-used case topic that addresses business issues with varied implications at either a national or international level. Teams of three presenters are invited from universities and colleges across the country to compete. Each team benefits from the opportunity to develop important professional skills such as analysing and responding quickly to often-complex business issues. Also, teams have a chance to hone their communication and team-building talents while learning from the expertise of business executive judges and moderators.

The NIBS Worldwide Case Competition - one of the oldest undergraduate case competitions in the world - is a test of problem-solving ability, business acumen, cultural insight, communication skills, and teamwork. Teams of four undergraduate students compete on behalf of their respective universities. They receive written case studies focused on international business issues, and have a limited time to assess the challenges facing the organisation and recommend a specific course of action to panels of senior managers, policymakers and academics.

All NIBS member institutions are eligible to enter the competition. Each participating school is represented by a single team, chosen by the school and consisting of four students and a faculty coach or coaches.

Be part of an award-winning international student competition.

The Risk Management Challenge, a case competition of the  PRMIA Institute , empowers undergraduate and graduate students by taking them beyond the classroom and giving them exposure to real-world business situations.

The Challenge offers students the opportunity to apply the concepts they have learned and showcase their knowledge, critical thinking skills, leadership, and presentation abilities.

Entries closed for 2024

The NASBITE International Student Case Competition is an exciting learning and networking opportunity for undergraduate students attending two-year and four-year colleges and universities that offer an academic business programme. 

In 2024, the Competition will provide an opportunity for both undergraduate international business students as well as graduate business students to solve a real-world challenge posed by a US-based exporter. 

The annual Schlesinger Global Family Enterprise Case Competition (SG-FECC) prepares participants to understand the critical issues that are unique to family enterprise by applying the knowledge and expertise they have developed in the classroom towards solving complex family business cases.

During four tough rounds of competition, teams present their case to a distinguished panel of judges who will determine which group best understood, analysed and presented the case.

To participate in this competition, organised by Tsinghua University, students are required to select a topic related to the 17 Sustainable Development Goals - set out in the 2030 Agenda for Sustainable Development, and adopted by all United Nations Member States in 2015 - that aligns with their research interests and expertise, and conduct public policy case studies focusing on real-world scenarios and practices.

Participants have the option to explore case stories within local communities or those that impact global populations. The chosen topic should allow for a comprehensive discussion of the issue from multiple perspectives, while avoiding overly broad scopes. The competition seeks case studies that effectively blend narrative storytelling with sufficient data, showcasing participants’ solid policy knowledge and exceptional analytical capabilities.

The first prize is worth $3,000.

Visit the competition website  

Learning with cases can be a challenging experience.

Our interactive study guide will take you through the process, providing practical tips, tricks and tools.

Discover more

Cracking B School Case Study Competitions

By ishan arora.

CAT Champions 2024

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Innovative Idea: At the end of the day, this is where the buck stops but it is good to limit the boundaries in going out of the box. Sometimes in our endeavour to be innovative we come up with something impractical and impossible for the company to implement.

The Team: Almost all competitions need you to work in teams. So you cannot afford a one man show here. Diversity in the group is also important. It helps to have people with different skill sets in the team so that while one takes care of financials, other does your analytics.

The Presentation: Most of the competitions will also need you to submit your solution as a PowerPoint presentation. So your PPT making skills would be very important. Proper alignment, efficient use of space and the overall look and feel of your presentation is what will finally make or break your case.

A Differentiator: When everybody works on the same case there is bound to be some overlap in the ideas. This is why you require a differentiator in you final presentation. A unique video, animation, some new model etc. is required to separate you from the lot.

Learning from Mistakes: It is very difficult to find mistakes in your own baby and while working on these cases your solution becomes your baby. Although it is difficult to accept faults in your solution in case of defeat. It is a good practice to look out for shortcomings and learn from them.

The Fudging: Analytics and consumer insights is a lot about how good you fudge your data. It is almost impossible to come with effective market research at our levels but one is expected to do it. So, a lot will boil down to how effectively you manipulate your data to validate all your insights.

The Art of Copying: Copying is an art which serves one well (look at Pritam!). But it requires a lot of effort. If you are an avid reader who keeps eyes and ears open then you will come across a lot of successful campaigns from around the world that are simply mind blowing. If you are able to borrow from these with an Indian twist then you have a killer solution.

The Luck: Yeah that b***h again!! It is impossible to win a competition if you don’t have luck on your side due to the subjective nature of the judgement. You can only increase you probability of winning by participating in more and more competitions.

PS : This advisory comes from someone who has won absolutely nothing but has been a keen observer. So if you think there is a set process to success, there is none.

Ishan Arora is a student from IIFT who has had a very regular life- an engineer, an IT professional and now an MBA student. He is very passionate about writing and writes on a personal blog  A Vent in the Delirium . He is also in love with music and plays on internet radio in his college.

For regular updates, follow IIFT  FB Page  and  InsideIIM Page

You can Follow me on InsideIIM at  [email protected]

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Canva's India expansion: A case study in localisation and AI-powered design

Canva's strategy in india revolves around deep localisation. chandrika deb, growth and marketing lead for canva india, highlights the importance of a dedicated local team, hyper-local campaigns, content, and partnerships.

Chandrika Deb

New Delhi: Canva, the global design platform, has witnessed significant growth in India, its fifth-largest market. This surge is fuelled by the country's burgeoning creator economy, driven by widespread smartphone adoption and affordable technology.

"India is a cornerstone of Canva's global growth," said Chandrika Deb, Growth and Marketing Lead for Canva India. "The country's burgeoning creator economy, fuelled by widespread smartphone adoption and affordable technology, has created a high demand for specialised design tools." 

Canva's strategy in India revolves around deep localisation. This includes establishing a dedicated local team, launching hyper-local campaigns, content, and partnerships, and ensuring their product supports multiple Indian languages. 

"Dil Se, Design Tak" campaign marks a significant milestone in their ambition to reach every internet user in India. "Our campaign aims to reach a massive audience of over 100 million active internet users in urban India," said Deb. "By leveraging a multi-channel approach, including television and digital platforms, we will target a diverse demographic encompassing consumers, knowledge workers, small and large enterprises, students, teachers, and content creators." 

The power of visual communication 

India's dynamic market is experiencing a rapid evolution in visual communication, driven by a confluence of technological advancements and socio-cultural shifts. Increased smartphone and internet penetration has created fertile ground for visual content to flourish, impacting how information is consumed, shared, and interpreted. 

"According to the second edition of our Visual Economy Survey, 73% of Indian business leaders say communicating visually has increased their business performance," said Deb. "Design is one of the fundamental pillars that content and marketing rest on." 

Visual design not only strengthens brand building but also enhances content engagement. Eye-catching visuals combined with captivating narratives increase shareability and click-through rates. Complex data becomes accessible through infographics and charts, while user experience is improved with clear visual cues.

“Our research indicates that 92% of business leaders believe AI has enhanced visual communication quality,” said Deb. Therefore, Canva is now expanding its reach to serve enterprises, with a focus on features like ease of use, collaboration, and AI—aspects relevant to both individuals and businesses. This aligns with the findings of their Visual Economy Survey, which highlights the growing importance of AI-powered visual communication tools. 

Recognising this shift early on, “Canva has been investing heavily in AI for over six years, culminating in the acquisition of innovation-first organisations such as Kaleido, Affinity, and most recently Leonardo.ai, along with the launch of Magic Studio. Our AI tools have been used over 7 billion times,” highlighted Deb. Thereby, witnessing a rise in enterprise adoption and over 95% of Fortune 500 companies now leverage Canva. Their Magic Studio also tools support multiple Indian languages, demonstrating their commitment to accessibility. Additionally, these AI-powered tools streamline the design process, making it easier for users to create professional-looking visuals. 

Investing in the future that involves both creators and developers 

"Canva's commitment extends beyond its platform," said Deb. "We actively invest in our creator and developer communities through a dedicated 50 million-dollar developer innovation fund." 

This empowers developers to contribute to the expanding app ecosystem, consolidating design tools into a single, user-friendly platform. 

In today's digital age, creators play a crucial role in shaping public opinion and driving consumer trends. Canva's intuitive drag-and-drop interface allows creators to design everything from social media posts to video thumbnails. This ease of use is complemented by a vast library of customisable templates, enabling creators to produce professional-looking content quickly and efficiently. 

"Creators are a thriving user base for us," says Deb. "Based on this, we introduced ‘The Canva Creator Program’, which offers a unique opportunity for individuals with a passion for design to share their work with a global audience and earn a passive income." 

“Our campaign aims to reach a massive audience of over 100 million active internet users in urban India. By leveraging a multi-channel approach, including television and digital platforms, we will target a diverse demographic encompassing consumers, knowledge workers, small and large enterprises, students, teachers, and content creators,” explained Deb. Furthermore, their focus is also on tapping into their strong community of over 240K freelancers across their Facebook group ‘Canva for Freelancers’, and the ‘Canva Creator Program’ is currently supporting over 120 Indian creators. Thus, expanding rapidly to nurture local talent.

"As we reach more users in India, we are deeply committed to ensuring that we create a truly local product for them," says Deb. "From content localisation for important local occasions such as Diwali, Holi, weddings, etc., to the onboarding experience and payment methods and plans, we’re working to create a seamless end-to-end product experience for our users in India."

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Why Tipping Is Everywhere

In the united states, many say tipping is expected in more places these days. here’s how tipping culture exploded..

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

Hello. Excuse me?

My name is Sabrina. This is Claire. We’re journalists. Could we ask you a question?

You just did.

[LAUGHS]: Another one. [UPBEAT MUSIC]

What is your view of tipping?

I think it’s become excessive. Whatever they do, they got that jar and they’re wanting you to put a tip in there.

They have the iPad. And it’s like, all right, how much you want to tip? And it’s like you bought a $5 coffee. It’s like, all right, well, tip $3.

There’s a lot of pressure. You feel like you have to tip. And I feel like people are watching you at that moment.

Yeah, yeah. I feel a lot more pressure to tip more. Wages haven’t kept up, so I feel like I should be tipping more. And it’s annoying because my wages haven’t gone up either, so it’s annoying.

The other day I just bought a loaf of bread, and the tip thing came up, gave me the option of 15 percent or 20 percent. Do I really have to tip somebody to buy a loaf of bread?

I went to the self-service machine. And it was like, add a tip. And it’s like add a tip for what? I’m the one that did the work, you know what I’m saying?

You’re like, I should be tipping myself.

I actually am a tip worker. We’re literally paid less wages in order for the customers to pay us.

What do tips mean for you and your work?

It’s how I feed my family.

Yes. 100 percent.

Unless you work in the service industry, you don’t really understand how crucial tipping is.

Tips mean a lot. They are 60 percent, 50 percent of my paycheck. And my hourly is pretty low to begin with.

Whatever I get at the end of the night goes towards dinner. Or for example, I didn’t have money for sanitary pads one time. And then that tip, grabbed it.

I feel like a lot of people feel like you did nothing for me. You just put a cup on the counter and I took it. Like, why should I pay you extra for that?

What do you say to someone who says that? You didn’t do anything, you just put my food in a bag.

If you knew what my paycheck looked every week, you would think different. Or maybe not, maybe you don’t feel bad for me and you’re like, get a different job. But like, this is a job I’m good at and the job I like. And I’d like to be able to make a living off of it. That extra dollar or two really makes a difference.

From “The New York Times,” I’m Sabrina Tavernise and this is “The Daily.”

Tipping, once contained to certain corners of the economy, has exploded, creating confusion and angst and now even becoming an issue in the presidential campaign. Today, economics reporter, Ben Casselman, cracks open the mystery of this new era of tipping.

It’s Thursday, August 29.

So Sabrina.

Can I ask you a personal question?

What is your philosophy on tipping?

[LAUGHS]: Exactly.

Sabrina, I think I’m a sucker. Look, I’ve always tried to be a good tipper in restaurants. It feels like part of the deal.

I worked as a waitress for many years. That was the only way I actually made money. If there’s no tip, there’s no salary. Restaurants, it’s a rule.

Absolutely. But now tipping is everywhere. You see these tip screens in places you never would have tipped before. I mean, never mind the coffee shop, you see it at the fast food place. You see it at the oil change place. I’ve heard stories of people seeing it at the self-checkout line. Who’s even getting that tip?

And every time a tip screen pops up, I always tip.

Oh, my god, Ben, so do I.

It’s totally irrational. I hate it. But there’s some part of me, and I don’t love this about myself, that is just convinced somebody is going to be sitting there judging me or I’m terrified that they’re going to. And, oh, my god, if I click No Tip, am I a bad person?

And someone behind me in line might see that.

I can’t click that No Tip button.

I am exactly the same. Every single time I’m presented with this iPad screen thingy, the tips come up. I press max, 30 percent. My husband, an economist, thinks this is ridiculous.

He says, you’re tipping 30 percent on a bottle of water someone just handed you. Don’t do that. That is crazy. But I keep doing it because I can, so I should. I don’t know, I have guilt about it.

Your husband is objectively correct. This is crazy. But tipping is not about objective cold economic logic. It’s emotional. It’s cultural.

There are norms around it. And right now, we have no idea what those norms are. And so we’re all stuck in this panicked moment of trying to decide which button you press and whether you should be expected to tip in this circumstance.

OK, so we are both suckers. We’ve established that. What we need to do now is figure out this panicked moment. I want you to explain this to me, Ben. Why has tipping exploded?

I think there are three reasons. The first of these is just technology. Several years ago, we started to see these tablet-based checkout systems everywhere. And it’s very easy to just add a tip screen onto there, that little, do you want to add a tip, 10 percent, 15 percent, 20 percent.

Right. And as I had less cash and then no cash in my wallet, this was always the way I paid for things.

Yeah, so it became very easy technologically to add tipping. But then the real shift came in the pandemic.

If you think back to that moment, many of us were lucky enough to be able to work from home and to be relatively safe. And we felt a lot of gratitude for the people who weren’t able to do that, who were bringing us food and delivering groceries. And so there was an explosion in tipping. And an explosion in tipping, even in places where we didn’t used to tip.

If you go and pick up takeout at a restaurant, you probably always tip your delivery driver. But if you went to the restaurant and you picked it up, you didn’t tip there. But now in the pandemic moment, they add a tip screen saying, would you like to tip? And yeah, of course, I’d like to tip. These people are risking their lives out there to make my chicken tikka masala.

Right. You basically wanted to tip the UPS guy.

Yes. And so we were tipping everybody. And so that allowed tipping to spread into these new areas. It got a beachhead in places where it didn’t used to be.

And maybe if the story ended there, it would have been this moment in time and then it all would have gone back to the way it always used to be. But that didn’t happen because we had this intense worker shortage when things started to reopen.

And how does that fit into this?

Businesses start to reopen. They need workers. They’re having a hard time finding them. Workers are reluctant to come back for all sorts of reasons. And tipping became a way of attracting workers.

Businesses were paying more, but they were also looking for other ways to get workers. And saying, we’ll add a tip screen that’ll boost your pay further. And if there’s one coffee shop where there’s a tip screen and there’s another coffee shop where there isn’t, you can be pretty sure which one you’re going to go work at.

Completely. I mean, we were talking to workers yesterday, and they were very specific about which chain stores allowed tips and which ones didn’t. And they much preferred working for the ones that allowed tips. I mean, it makes sense.

And I asked them, as a proportion of your earnings, how much are tips? Tips are a lot. Does that mean you make less in the place that doesn’t have the screen that allows it? Absolutely.

We saw workers demanding this. In fact, when some Starbucks stores were unionizing, one of the things they demand is, we want to be able to take tips on credit card payments.

Interesting, yeah.

This became a source of negotiation between businesses and their workers. And the thing is, once that happens, it’s really hard to put the genie back in the bottle.

But why? I mean, this all sprung up into our lives in the matter of a couple of years. So why can’t it go back to the way it was just as quickly?

Imagine that coffee shop worker that you were talking to yesterday, who’s now making, in many cases, 20 percent, 30 percent, even 40 percent of their earnings in tips. The business can’t just say, never mind, we’re going to get rid of the tip screen. Maybe, we’ll put out a tip jar and people can leave $1 or $2 when they want to. That’s a huge pay cut for that worker.

OK, they could instead say we’re going to get rid of tipping and we’re going to raise your pay. Instead of paying you $15 an hour and $5 in tips, we’ll give you $20 an hour. But now the business is going have to raise prices as a result.

And you, Sabrina, the coffee-drinking public are going to say, no way, I’m not going there and paying $8 for my latte or whatever the price may be. And so for the business, they can’t just get rid of the tip, because they can’t just cut off the pay and they can’t raise prices enough to raise pay accordingly.

Right. Nonstarter for the business.

Can’t work for them. And the worker is certainly not going to stick around if they try to do that.

So has there been some experimentation with this? I mean, have restaurants actually tried to go tipless?

Yeah, so we’ve seen an example of exactly this. A few years back, Danny Meyer, a big New York restaurateur, and a bunch of other restaurants as well tried getting rid of tipping completely. They said, this system is unfair, it’s unequal. We’re going to raise wages for everybody, for waiters, but also for cooks.

We’re going to raise our prices, accordingly, to pay for that. And customers will understand. They’ll understand that they’re paying the same amount at the end of the day, it just is in the form of a direct cost instead of a cost plus a tip. And it didn’t work.

For a bunch of reasons. But mostly because customers looked at the price on the menu and people didn’t want to pay it. I also think, look, we all complain about tipping. But customers also kind of like the tip. They kind of like looking generous.

You get to show off to your date or to your father-in-law. And, of course, you can, at least in theory, express your dissatisfaction by withholding a tip or by tipping less. Not you and me, we apparently don’t do that. But some people do, I hear.

The restaurant’s like, suckers, OK, great. Yeah, we don’t even have to worry about them.

Customers rebelled against the idea of not tipping. And most of those restaurants eventually went back to the old model.

Interesting. So we do have this love-hate relationship with tipping.

Yes. We hate being asked, but we like the control. And I think that is part of why all these changes feel so difficult for so many people, because it doesn’t necessarily feel like you have the control anymore.

That screen in front of you with the barista watching you, with the person in line behind watching you —

Oh, my gosh, I’m sweating already.

— you don’t feel like can press the No Tip button. Or at least suckers like you and me don’t.

Exactly. The choice is gone.

The choice is gone. Or the choice, at least, is sort of psychologically more taxing.

Right. [LAUGHS]

You feel pressured to do it.

OK, so that’s the customer experience. But with this new uptick in tipping, one question I always have is, is the worker on the other side of the screen getting this tip or will the business owner pocket it?

The worker is getting the tip with some caveats. By law, the business owner or the managers, they can’t take the tips. If you click a Tip button or you leave $1 in the tip jar or you tip in any way, if that ends up in the pockets of the business owner or the general manager or what have you, that is wage theft. It happens. We certainly hear stories about it happening, but it’s certainly not legal and it’s certainly not the norm.

That doesn’t mean that the worker, the person who hands you your latte, is the person getting your dollar. It often gets pooled across all of the workers who are working that shift or even all of the workers who work over an entire week. But it’s going to the workers.

People like us can rest assured that the workers are getting the full benefit of that tip that you’re pushing.

In many ways, what you are doing as the customer is you are subsidizing the wage. If you, you coffee shop worker, want to get $25 an hour, you don’t care whether that’s $20 in pay and $5 in tip or $25 in pay or any breakdown of that.

$25 is $25.

$25 is $25. When I leave a tip of $1, on some level, that’s $1 less that coffee shop has to pay you, the barista. Tips are helping the business pay their workers. They’re shifting. The business is shifting some of the burden for paying its workers off of its revenue onto its customers.

In other words, you and I, Ben, we are kind of helping foot the bill for these wages.

Absolutely. And from the businesses’ perspective, that’s a pretty great deal, because they basically get to charge, say, $4 for the latte and then for the customers who are willing to pay more, they’re basically charging more. Those people throw on the tip.

It’s a way of the business getting the maximum dollars that it can out of the maximum number of customers that it can attract.

But for workers, this system where they’re increasingly reliant on customer tips carries some real risks.

[UPBEAT MUSIC]

We’ll be right back.

Tell me about these risks of our tipping system.

Look, tipping has always had a lot of problems associated with it. If you think in restaurants, they’re often really big pay disparities where the servers at the front of the house, who are getting tipped, often make a lot more money, especially at a nice restaurant, than the cooks and dishwashers and all of the people at the back of the house.

You hear these stories of people going to cooking school and then basically bailing on the cooking career and becoming waitresses and waiters because it’s just more money.

Yeah. And then within tipped occupations, there’s a lot of inequity here. There have been studies that have shown that a pretty young woman gets tipped better than other people, that white people often get tipped better. There are tons of problems around sexual harassment, because if your earnings are dependent on the table that you’re serving liking you, then maybe you put up with things that workers shouldn’t have to put up with.

Those are the problems that have always existed in this system. But then as tipping spreads, the risk is, first, just more workers have to deal with this, but also that more workers become more dependent on tips for their earnings.

In the short term, this has all worked out pretty well for workers. This has been a period where they’ve been in hot demand, and so their wages have been rising. And at the same time, they’ve gotten all these tips on top of that. And that’s been really great.

But it’s not clear that that’s true over the longer term. Over the long run, you could imagine that all of these businesses get to just raise wages more slowly, that tips sort of eat away at wages over time. And then if we ever see customers pull back a little bit, tip less, then all of a sudden, all of these workers could really suffer.

Basically, you’re describing a system in which the earnings are just more vulnerable, more dependent on the kindness of strangers.

Yeah. And more at risk if those strangers become a little less kind.

Yes. And this issue has become so much a part of the national conversation that it’s actually entered the presidential race. Both former President Trump and Vice President Kamala Harris have announced policy plans to help service workers. And essentially, they’re calling for no tax on tips.

Yeah, that’s right. So President Trump announced this several weeks ago as his big new “no taxes on tips” proposal. Kamala Harris followed up and basically endorsed that proposal, again, a little while later. We don’t have a lot of details on how this would work. But essentially, it would mean that if you earn tips, those tips are exempt at least from federal income tax.

What would that mean?

Let me tell you, economists hate this idea. Left-wing economists and right-wing economists, this is one point they can kind of all agree on.

And why do they hate it?

Because they say it’s unfair. It singles out this one group of workers for special treatment. The person who works at McDonald’s who doesn’t get tipped, they don’t benefit from this. The retail worker doesn’t benefit from this. It’s just this one group of workers who get this special treatment where they don’t have to pay taxes.

Right. Right.

But there’s also maybe an even more fundamental issue, which is that if you think you hate tipping now, if these proposals go through, you’re going to see so much more tipping.

Uh-oh, I’m holding on to my hat.

Because it’s basically a subsidy for tips.

As a worker, we said before, you don’t care whether you make, $25 an hour or $20 plus $5 an hour in tips, except that if some of that money isn’t taxed, you want more of that. You want more tips.

Basically, you want your entire salary to be a tip.

Ideally, right? And so that works great for the business perspective. Great, I don’t need to pay my workers.

[LAUGHS]: Wee!

It’s all tips now. Workers happy about that. What that means is you’re going to see more businesses looking for ways to have their workers count as tipped. Maybe you start to see tips in places that we’re not seeing them at all. Maybe you really do start to pay tips at a retail outlet, at a gas station.

Grocery store?

At a grocery store, why not? And the issue there, beyond just it being annoying for you and me, is that it further ingrains this system. All those problems that we were talking about in tipping now involves even more workers across the economy. And they’re even more vulnerable to that possibility that you and I start tipping a little bit less.

Ben, how would you describe where we are in this tipping moment? Is this just the new normal?

I think we’re still in a period of transition here. The fact that we’re having this conversation on some level tells you that we’re not totally in a new normal yet. You don’t leave a restaurant and say to yourself, man, I can’t believe I was asked to tip. But we’re still all the time having this conversation about, you wouldn’t believe I got asked to tip at the self-checkout.

Right. The bakery, for god’s sake.

It’s still a transition. It’s still happening. Over time, norms will develop. We’ll figure out the places where we tip and the places where we don’t, and how much and all of that.

But the dust hasn’t quite settled yet.

It hasn’t settled. But I think what we do know is that we’re not going back. We’re now going back to a world where we only tip in those set of circumstances where we used to. And remember, this whole transition has happened during a period of relative economic strength, when people have had money to go out and spend and to tip. The question is, what happens when that’s no longer true?

Right. When there’s a recession, people are going to be nervous about their pocketbooks and probably won’t be as generous.

Whenever we get to the next recession, it will be the first one in this new era of tipping.

And there’s a whole new group of workers who are going to lose out when that happens, who are dependent on tips and will suffer when customers start pulling those tips back.

Ben, thank you.

Sabrina, thank you so much. And the screen is just going to ask you a couple of questions at the end here.

[LAUGHS]: Ben, 30 percent.

Here’s what else you should know today. On Wednesday, at least 10 Palestinians were killed when hundreds of Israeli troops launched major raids overnight in the occupied West Bank, targeting Palestinian militants, after what Israel said was months of rising attacks. The operation, the largest since 2023, followed months of escalating Israeli raids in the occupied territory, where nearly three million Palestinians live under Israeli military rule.

And the Supreme Court maintained a temporary pause on a new plan by President Biden to wipe out tens of millions of dollars of student debt. The plan was part of the president’s approach to forgiving debt after the Supreme Court rejected a more ambitious proposal last year that would have canceled more than $400 billion in loans. The scaled-down plan was directed at certain types of borrowers, including people on disability and public service workers. The court’s decision leaves millions of borrowers enrolled in the new plan in limbo.

Today’s episode was produced by Mooj Zadie, Asthaa Chaturvedi, Eric Krupke, and Clare Toeniskoetter. It was edited by Lisa Chow and Brendan Klinkenberg, contains original music by Dan Powell, Marion Lozano, and Rowan Niemisto, and was engineered by Chris Wood. Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly.

[THEME MUSIC]

That’s it for “The Daily.” I’m Sabrina Tavernise. See you tomorrow.

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Hosted by Sabrina Tavernise

Featuring Ben Casselman

Produced by Mooj Zadie Asthaa Chaturvedi Eric Krupke and Clare Toeniskoetter

Edited by Lisa Chow and Brendan Klinkenberg

Original music by Dan Powell Marion Lozano and Rowan Niemisto

Engineered by Chris Wood

Listen and follow ‘The Daily’ Apple Podcasts | Spotify | Amazon Music | YouTube | iHeartRadio

Tipping, once contained to certain corners of the economy, has exploded, creating confusion and angst. Now, it is even becoming an issue in the U.S. presidential campaign.

Ben Casselman, who covers the U.S. economy for The New York Times, cracks open the mystery of this new era of tipping.

On today’s episode

Ben Casselman , a reporter covering the U.S. economy for The New York Times.

Background reading

How to deal with the many requests for tips .

Former President Donald J. Trump called Vice President Kamala Harris a “copycat” over her “no tax on tips” plan.

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Michael Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Maddy Masiello, Isabella Anderson, Nina Lassam and Nick Pitman.

Ben Casselman writes about economics with a particular focus on stories involving data. He has covered the economy for nearly 20 years, and his recent work has focused on how trends in labor, politics, technology and demographics have shaped the way we live and work. More about Ben Casselman

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