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personal statement for undergraduate business school

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personal statement for undergraduate business school

Personal Statement for Business School – Examples & Tips

What makes a great personal statement, what should you not do in your essay, how to get started writing your personal statement, step 1: write a brag sheet.

  • Was there a project, exam, sport, idea, etc that you excelled in?
  • Were you ever promoted at work or given more responsibilities due to preforming well?
  • Do you have any leadership or management experience?
  • Have you ever started a successful business? Even if it is tiny.
  • Do you speak any other languages and has it benefited you?
  • Have you published anything or done any research?
  • What are your extracurricular (sports, clubs, etc.) involvements?
  • Have you ever volunteered?
  • Have you received any honors, awards, medals, etc.?
  • Have you overcame any obstacles in your life?
  • Do you have any skills that are unique?
  • Are there any unique features to your heritage, culture, or upbringing?

Step 2: Research the Business School

  • Are you a legacy? Did you parents or grandparents attend that school?
  • Did you grow up in the same location as the University or is the location of that University important to you?
  • Are there any key features about the curriculum that this school has that other schools don’t?
  • Did you attend this school for undergrad or any other degree?
  • Do you have an affinity to this school for any particular reason?
  • Did you visit this school and like it? This could have been with a friend, to sit in on a class, etc.
  • Is there certain values or mission statement that is specific to this school?

Step 3: Brainstorm the specific prompt

Each Business School will have a different question, so make sure to look up the prompt for each school prior to writing. However, some of the most common questions are listed below:

  • Why do you want to attend our business school and how can it pertain to your future plans?
  • Please tell us about a leadership experience and challenges that you encountered.
  • Our school is a diverse environment. How can you contribute?
  • Please explain a failure or a challenge in your life and how you overcame it.
  • Please explain an accomplishment and how you grew from it.

Step 4: Format into an Essay

Step 5: proofread.

Before submitting your personal statement, make sure to carefully proofread it for spelling, grammar, and punctuation errors. A well-written personal statement can be undermined by simple mistakes, so take the time to make sure your statement is as polished and professional as possible.

What is the best writing style?

Faqs about personal statements, when should you start writing your essay.

Early! Early! Early! Give yourself enough time to reflect on your experiences, goals, and motivations, and to craft a well-written and thought-out personal statement. This is not a task you want to rush through, as the quality of your personal statement can make or break your application. Additionally, most of Prep For Success Tutor’s students create 10-15 drafts and revisions before submitting their final essay.

Should you write a different essay for each school?

How long should your essay be, about the author.

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About our business school admissions coaches.

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  • June 21, 2023
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personal statement for undergraduate business school

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personal statement for undergraduate business school

Personal Statement for Business School: 6 Tips for Writing a Stand-Out Essay

September 16, 2016

personal statement for undergraduate business school

The Personal Statement for Business School: 6 Tips for Writing a Stand-Out Essay

The personal statement for business school is the most important part of your application. By the time you are applying, you probably cannot significantly alter your GPA or GMAT/GRE score. Thus, if your numbers make you a “borderline candidate” – someone who could be admitted but could just as easily be rejected – your personal statement for business school is your greatest opportunity to swing the decision in your favor. In this case, you should also make sure to pay close attention to the MBA application timeline - apply in the first two rounds. As one Director of Admissions put it: “If someone with your numbers has a possibility of being admitted to a particular school, but not everyone with your numbers is admitted to that school, the major deciding factor is the personal statement.”

On the other hand, even if you seem like a shoo-in – you have, for example, a perfect GPA and a 750 on the GMAT – a weak personal statement for business school is damning . Indeed, nothing looks worse than a candidate with perfect numbers and no personality – or, worse, who exhibits a lack of effort on their application.

In short, your personal statement for business school is what makes you a person, rather than simply a set of numbers and achievements. It is your chance to introduce yourself to the admissions officers, and one of the only opportunities you will have to make an admissions officer like you , rather than simply liking your achievements.

Like most written assignments, the personal statement for business school is more of an art than a science. Although there are no formulas for success, your chances of acceptance improve greatly if you are willing to put in the time and effort necessary to produce a masterful essay. This is no small task – it will involve dozens of revisions and hours of re-writing and re-organizing. However, by committing yourself to producing an essay that far exceeds adequacy, you can help swing the admissions fortunes in your favor.

6 Key Tips for Writing the Best Personal Statement for Business school

1. Tell YOUR story.

Everyone has their own story to tell. You may have the same test scores or GPA or even work experience as the application sitting on top of yours in the admissions office. But not everyone has your individual stories. Tell them in a way that nobody else can replicate.

In addition to that point, your essay needs to be about you . Admissions officers from nearly every elite business school – Wharton, Harvard, and Stanford, to name a few – lament the number of essays written about a candidate’s parents and grandparents. Those relationships obviously affect your life, but writing about these individuals in an essay does not help a reader understand who you are as individual.

2. Your essay should coherently tie together the other parts of your application.

Most people enjoy participating in activities outside of only school and work. Maybe you play the harmonica in a folk band, maybe you were a track star in college. Maybe you do both. Whatever experiences and background you bring to your application, the personal statement for business school is your chance to tie them together in a meaningful way.

That being said, they should come together in a coherent manner as well. Don’t try to explain every experience you have ever had. Choose the ones that will be most relevant to business, to business schools, and to the person sitting in the admissions office reading your essay. There should be a cohesive narrative that ties together everything you have ever done.

3. Your essay needs to stand out.

Your essay needs to stand out. Applications are read on a comparative basis, which means that your personal statement for business school is read next to thousands of others. That is a lot of essays for an admissions officer to remember, so you need to make yours count.

This can be done in many ways. For example, by demonstrating your unique perspective or background, discussing a particularly interesting or unusual passion, or discussing any other experiences and characteristics that would be considered rare or special among your co-applicants. Remember: your excellence is not evaluated in a vacuum; you must show in your personal statement for business school that you are not only excellent, but you are better in some way(s) than your peers.

4. An admissions reader should be able to sum up your personal statement (and the rest of your application) using the same phrase you would use for yourself.

When you pick up your personal statement for business school , think to yourself: “If I were reading this application, how would I describe myself in 10 words or less?” If you can’t come up with a memorable and compelling answer in a few seconds, go back to the drawing board.

Most admissions officers remember essays that have a very clear persona about them. Think of your personal statement for business school as very similar to a business’s “30-second elevator speech”. Perhaps you are the “entrepreneur who launched her first company at age 10,” the “fitness expert,” the “orthodox rabbi,” or the “professional musician.” Remember: every admissions officer will look over hundreds of applications. If your pages aren’t readily distinguishable from the other 14,985 pages an admissions officer must read through, you simply cannot expect that an admissions officer will remember much about you, much less advocate that you be admitted.

5. Show your motivations for pursuing an MBA.

This tip might sound obvious, but many people neglect to address it in their personal statement for business school. One of the key questions that admissions officers ask as they are evaluating applications is: “Why does this applicant want to pursue an MBA...at our school?”

If the answer you suggest in your application is that you want an MBA in order to get a pay raise at your current job, then a school might be less inclined to admit you. Top MBA programs are looking for people who will leave their schools to become change-makers and leaders in the business world. Even if you are applying to business school as a more experienced applicant, you need to have a compelling answer for "Why an MBA now?"

Maybe you have been working your way up the ladder at an investment bank for the past few years, and you want an MBA so that you can take your managerial skills to the startup world. That example tells a more compelling story than “I want a better job.”

6. Show that you have the personal and professional qualifications to achieve your goals (which means you need to have goals!)

Your past work experiences and qualifications should in some way inform what your future goals are. To take the last example, if you have strong experience in managing a team, but would like to switch to the startup or nonprofit or other fields, you need to show - through your personal statement for business school - that an MBA is imperative to achieving your goals. These goals should be explicitly outlined in your essay.

MBA programs are looking for qualified, experienced, and motivated candidates. Your application - particularly the essay - is your only chance to display how you fit the bill. While your test scores and GPA may qualify you academically for certain schools, the personal statement for business school is where you have to opportunity to stand out.

Make it personal. Make it coherent. Make it goal-oriented. And you just might make it into your dream school.

Tags : MBA , mba admissions , getting an mba , mba application , MBA essay , personal statement for business school

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Example of a personal statement for a business degree  .

A business degree personal statement has a big impact on your chances of getting admitted to your desired University.

While grades and UCAS points are an important part of your application, indicating intellectual or academic strength, personal statements are how you demonstrate your character and extracurricular experience.

A personal statement shows your academic achievements in addition to providing context and insight into your passion and goals for business studies. Admissions committees want to know the value you can bring to the university - a personal statement helps them to better determine this.  

This guide will help you write a comprehensive and effective personal statement - one that complements your academic scores with a clear description of your unique talents, experience, ambitions and goals. 

The Structure of a Good Personal Statement

A good business degree personal statement should have a clear and logical structure.

Typically you would want to include the following sections…

Introduction:

  • Your motivation for pursuing a business degree.
  • Your reason for choosing this course at this university.

Skills and Achievements:

  • Key traits and characteristics.
  • Your academic accomplishments.
  • Any business-related extracurriculars and leadership roles.

Your Business Experiences:

  • Work shadow programs, Internships, group projects, or roles that highlight your relevant skills and learning inside or outside of the classroom.
  • Key contributions and takeaways from each experience.

Closing Statement:

  • Reiteration of your passion and suitability for the course.
  • Vision for your future in business.

1. The Introduction: Crafting the Opener

The introduction of your personal statement sets the tone. It's where you explain 'why' you want to study a business degree. The opening lines are important because they capture the admissions committee's attention.

Clarity: Begin with a clear, concise statement about your desire to study business. This could stem from a lifelong fascination, a transformative experience, or a future goal you're aiming for. Explain briefly why you’re interested in this particular course at this particular University.

Personal Touch: Share a personal anecdote or experience that ignited your passion for business. Did a specific event or individual inspire you? Elaborate briefly, connecting it to your broader aspirations.

Forward-looking: Highlight where you envision a business degree taking you. Are you looking to drive innovation in a particular sector? Maybe you aspire to be a future leader in sustainable business practices?

Concise: Keep it short and impactful. Avoid meandering or generic statements. Be genuine about your motivation, ensuring it's specific to your aspirations. Any personal anecdotes should be concise and punchy - to the point.

Your introduction should come across sincerely. It should set the tone by offering a short description of your past inspirations and future ambitions in the realm of business.

2. Skills and Achievements

It’s important to effectively showcase your skills and achievements. Here's how to strategically highlight them:

Traits: Begin by pinpointing key character traits that support and emphasise your suitability for a business course. Are you a decisive problem solver? Perhaps you excel at analytical thinking or demonstrate resilience in the face of challenges. 

Identify your strongest relevant attributes and share them to paint a picture of the potential you can bring to the course. Committees are always looking to find candidates who have traits that will make them good business students and future industry leaders.

Academic: Reference all relevant courses or subjects that align with the courses you're applying to. Did you ace your 'Business Studies'? Why did you settle on the subjects and courses you chose at school? Perhaps you were involved in an olympiad? Make sure to mention any honours or accolades, or academic activities that showcase your academic ability and past performance. 

Academic excellence is always worth mentioning, even in school subjects you might feel are unrelated to business. Bear in mind that ‘business’ is vast, complicated, and ever-changing. It is difficult to predict what knowledge and skills might become critically important to business activity in the future. So, share your academic strengths and interests, whatever they may be. 

Activities: Beyond the classroom. Business schools value real-world engagement, leadership, and teamwork experience . Did you take part in any societies? Did you play a leadership role? Or partake in a notable entrepreneurship competition? Emphasise any leadership roles or participation in business-centric events. These experiences underscore your passion and hands-on involvement in the world of business.

3. Relevant Experience & Roles

A University admissions committee won’t expect you to have started your career already. But they will greatly value any extracurricular initiative. If you have been involved in any entrepreneurial, leadership, or management roles at school, then mention them. If you are a mature student, and have been in the workforce for some time, use any relevant work experience.

Internships or Work Experience: Were you part of an internship or work shadow programme? If so, then it would be excellent to mention how you actively participated in a formal business environment. Describe what business you were a part of, what you did, and what you learned from the experience. Perhaps that experience taught you skills? Any exposure to a business environment is valuable.

Projects & Working as Part of a Team: Perhaps you spearheaded a project at school? Working effectively in a team is a highly valued skill. If you can showcase any team experience that will definitely stand in your favour. Highlight the challenges that you faced, how you resolved them, and show what you learned from your experience working with a group of people. 

Roles: Did you assume any significant roles at school or in a business setting outside of school? Outline your responsibilities, the impact you made, and the insights you gleaned from both your successes and failures. This demonstrates not just your capability to understand a role and its responsibilities, but also your adaptability in changing challenging circumstances. 

If you felt you learned from an unsuccessful project where you had an important role, then share what you might do differently - what you learned. The ability to learn from past ‘failures’ is an extremely desirable trait that admissions committees will value highly.

For each experience, focus on the value you added and the lessons you learned. This will give admissions committees a clear picture of your practical abilities and your potential contribution to their course.

4. Closing Statement: A Strong Impression

Your closing remarks are crucial. They should leave the admissions committee with a good impression and reinforce your fit for the course.

Reiterate Passion: Briefly touch upon the core reasons driving your interest in business, consolidating what you've shared throughout your statement. Perhaps you're motivated by the challenges and opportunities of the evolving business landscape, or you're dedicated to making a positive impact in a specific sector.

Your fit for the Degree: Highlight your alignment with the specific business degree courses to which you're applying. Have you been particularly impressed by their focus on entrepreneurship or their reputation for fostering global leaders? Express how their unique offerings align with your aspirations.

Your Future Vision: Provide a glimpse into your future. Post-degree, where do you see yourself? Leading a startup? Championing sustainable practices in a multinational? Use this chance to project your potential contributions to the business world, showcasing ambition and forward-thinking.

Gratitude and Openness: Express appreciation for considering your application. Showcase your openness to further discussions, signalling your enthusiasm and readiness to engage with the institution.

End on a strong note, ensuring your closing words echo your dedication, clarity of vision, and the unique value you'll bring to the institution. 

Tips & Advice: Helpful Hints to Strengthen Your Personal Statement

Your personal statement is a reflection of your journey, aspirations, and suitability for the business degree. Keep these tips in mind for a standout submission:

  • Authenticity: Always be genuine. While it's essential to present your best self, resist the urge to embellish or overstate. Authentic experiences resonate more than grand exaggerations.
  • Clarity: Opt for clear, concise language. Admissions committees appreciate directness over dense jargon. Let your true voice shine through.
  • Examples: Don't just state; demonstrate. If you claim to be a problem-solver, illustrate with an instance where you tackled a challenge head-on.
  • Tailoring: Beyond expressing your passion for business, pinpoint why this specific degree aligns with your goals. Is it their renowned faculty, innovative curriculum, or alumni network?
  • Review: Never underestimate the value of proofreading. Ensure your statement is free from errors, reads smoothly, and truly represents you. It also often pays to get someone else to read it and give you constructive feedback.

We hope this guide will help you to create the best personal business degree statement that you can. Best of luck with your applications going forward.

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How to Write a Strong Personal Statement

  • Ruth Gotian
  • Ushma S. Neill

personal statement for undergraduate business school

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

  • Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
  • Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
  • Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
  • Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

personal statement for undergraduate business school

  • Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
  • Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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Perfecting your personal statement

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Your personal statement is an essential part of your UCAS application, providing you the opportunity to highlight your skills, experience and future ambitions. However, getting your personal statement right isn’t always easy so our Undergraduate Recruitment Manager, Danni, shares her advice on how to make yours stand out.

Preparation is key

Start by creating a plan and remember that you can only write one personal statement as part of your UCAS application, so avoid mentioning any universities by name. Look at the descriptions of the courses that you are interested in and identify the key skills, qualities and experiences that are mentioned within the course description as this will help you to make a list of what to include. Make sure that you explain the reason why you are interested in that particular subject area and think about how studying that subject will fit with your future career aspirations. You could have excellent skills, qualities and experiences to share but if they’re arranged in a poorly written statement the impact will be vastly reduced. A well written, clearly structured personal statement will not only make the information stand out but will also evidence your ability to structure written work, a crucial skill for university.

Evidence your passion

We want to know what drives you, so make sure you show your enthusiasm. Begin by explaining why you are applying for the course and what interests you about the subject. Include examples; as Danni says , “don’t just say that you like a subject, demonstrate how you have an interest for that subject” . Are you enthusiastic about the subject because you have completed extra studies, obtained work experience, or written blogs? These key examples are crucial. Danni mentions that “much of your university work will need to be based upon evidence, so it’s useful to demonstrate this in your personal statement. We do understand you have a word limit so keep your examples clear and concise.” For example, if you mention work experience, talk about a particular day or challenge that taught you something rather than stating 'I did work experience, it was good’.

Identify skills you’ve developed

You can also mention activities outside of school that will help to support your application. “It’s good to include what extra-curricular activities you have done as this can demonstrate that you are a well-rounded individual,” says Danni. So when you talk about the sport you take part in, the instrument you play, or the Saturday job you have, explain the skills they're helping you develop. Team sports teach resilience and communication. Music requires patience and application. Any job demands ambition to be good at it, and your experience can teach you how to work well within a team. We’ve also all been impacted by Covid-19 this year so don't be afraid to refer to the pandemic and include any hobbies that you have picked up during that time or the skills that you may have developed. All these points help to provide a well-rounded picture of you.

Create a flow through a clear structure

If you only take away one thing from this blog, it should be to make sure that your personal statement has a clear beginning, middle and end. Try to aim for a punchy opening line but don’t spend days worrying about those first few words. “Don’t overly stress about having the perfect opening line,” says Danni, “it doesn’t necessarily need to be a bold or outlandish statement. It should flow nicely into the main body of your personal statement.” Think about your closing paragraph in the same way. Your conclusion should nicely summarise what has been mentioned previously - if it does that, it has done its job.

Proofread your statement

Finally, it’s also important to remember the basics. Spell check what you’ve written and read over it a couple of times before you submit it – typos can easily happen! We would also suggest getting someone else to read through it –  they may spot something you’ve missed or have other examples you could include that you may not have considered. It’s always worth discussing your personal statement with others; what you think may not be worth including could be considered really interesting by someone else.

Discover more about our range of   undergraduate courses , and how you could start your journey at Warwick Business School.

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Writing Application Essays and Personal Statements

Some applications ask that you write an essay that draws on more personal reflections. These essays, sometimes called Personal Statements, are an opportunity to show the selection committee who you are as a person: your story, your values, your interests, and why you—and not your peer with a similar resume—are a perfect fit for this opportunity. These narrative essays allow you to really illustrate the person behind the resume, showcasing not only what you think but how you think.

Before you start writing, it’s helpful to really consider the goals of your personal statement:

  • To learn more about you as a person: What would you like the selection committee to know about you that can't be covered by other application materials (e.g. resume, transcript, letters of recommendation)? What have been the important moments/influences throughout your journey that have led to where (and who!) you are?
  • To learn how you think about the unsolved problems in your field of study/interest: What experiences demonstrate how you've been taught to think and how you tackle challenges?
  • To assess whether you fit with the personal qualities sought by the selection committee:  How can you show that you are thoughtful and mature with a good sense of self; that you embody the character, qualities, and experience to be personally ready to thrive in this experience (graduate school and otherwise)? Whatever opportunity you are seeking—going to graduate school, spending the year abroad, conducting public service—is going to be challenging intellectually, emotionally, and financially. This is your opportunity to show that you have the energy and perseverance to succeed.

In general, your job through your personal statement is to show, don’t tell the committee about your journey. If you choose to retell specific anecdotes from your life, focus on one or two relavant, formative experiences—academic, professional, extracurricular—that are emblematic of your development. The essay is where you should showcase the depth of your maturity, not the breadth—that's the resume's job!

Determining the theme of an essay

The personal statement is usually framed with an overarching theme. But how do you come up with a theme that is unique to you? Here are some questions to get you started:

  • Question your individuality:  What distinguishes you from your peers? What challenges have you overcome? What was one instance in your life where your values were called  into question?
  • Question your field of study:  What first interested you about your field of study? How has your interest in the field changed and developed? How has this discipline shaped you? What are you most passionate about relative to your field?
  • Question your non-academic experiences:  Why did you choose the internships, clubs, or activites you did? And what does that suggest about what you value?

Once you have done some reflection, you may notice a theme emerging (justice? innovation? creativity?)—great! Be careful to think beyond your first idea, too, though. Sometimes, the third or fourth theme to come to your mind is the one that will be most compelling to center your essay around.

Writing style

Certainly, your personal statement can have moments of humor or irony that reflect your personality, but the goal is not to show off your creative writing skills or present you as a sparkling conversationalist (that can be part of your interview!). Here, the aim is to present yourself as an interesting person, with a unique background and perspective, and a great future colleague. You should still use good academic writing—although this is not a research paper nor a cover letter—but the tone can be a bit less formal.

Communicating your values

Our work is often linked to our own values, identities, and personal experiences, both positive and negative. However, there can be a vulnerability to sharing these things with strangers. Know that you don't have to write about your most intimate thoughts or experiences, if you don't want to. If you do feel that it’s important that a selection committee knows this about you, reflect on why you would like for them to know that, and then be sure that it has an organic place in your statement. Your passion will come through in how you speak about these topics and their importance in forming you as an individual and budding scholar. 

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By Nik Taylor (Editor, The Uni Guide) | 18 August 2023 | 22 min read

How to write an excellent personal statement in 10 steps

Stand out from the crowd: here's how to write a good personal statement that will get you noticed

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personal statement for undergraduate business school

Your personal statement forms a core part of your university application, and the sooner you get going, the better you can make it. You may think that your personal statement won’t matter as much to unis as your grades and experience but a great personal statement could make all the difference between you and a candidate with the same grades. Sure, your application might not reach that deal breaker stage. But is it something you want to leave to chance?  Here we’ll take you through the process of planning, writing and checking a good personal statement, so you end up with something you can submit with confidence. And to make sure the advice we're giving you is sound, we’ve spoken to admissions staff at loads of UK universities to get their view. Look out for video interviews and advice on applying for specific subjects throughout this piece or watch our personal statement playlist on YouTube .

  • Are you looking for personal statement examples? Check our library of hundreds of real personal statements, on The Student Room
The university application personal statement is changing in 2025
University admissions service Ucas has announced that a new style of personal statement will be launched in 2025. This will affect anyone making a university application from autumn 2025 onwards.

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Personal statement deadlines

You'll need to make sure you've got your personal statement written well in advance of your application deadline. Below are the main university application deadline dates for 2024 entry.

2024 entry deadlines

16 October 2023: Deadline for applications to Oxford and Cambridge universities, along with most medicine, dentistry, and veterinary courses.   31 January 2024: Deadline for applications to the majority of undergraduate courses. After this date, universities will start allocating places on these courses –   but you can still apply after the 31 January deadline , as this article explains . 30 June 2024:  Students who apply after this date will be entered into Clearing .

  • Read more: Ucas deadlines and key application dates

What is a personal statement?

A personal statement is a central part of your Ucas application, where you explain why you’ve chosen a particular course and why you’ll be good at it. It's your chance to stand out against other candidates and hopefully get that all-important offer. You only write one personal statement which is then read by each university you apply to, so if you are applying for more than one subject (or it's a combined course) it's crucial that you include common themes or reference the overall skills needed for all subjects. Personal statements are especially important if you’re trying to get on a very competitive course, where you need to do anything you can to stand out to admissions tutors. Courteney Sheppard, senior customer experience manager at Ucas, advises that your personal statement is "the only part of the application that you have direct control over. Do lots of research to demonstrate your passion, curiosity and drive to pursue your chosen subject." There’s a limit on how much you can write: your personal statement can be up to 4,000 characters (including spaces) or 47 lines of 95 characters (including spaces); whichever is shorter. This may appear generous (read: long) but once you've got going you may find yourself having to edit heavily.

  • Read more: teacher secrets for writing a great personal statement

1. Plan what you want to cover

The first thing you need to do is make a plan. Writing a personal statement off the top of your head is difficult. Start by making some notes, answering the following questions:

  • What do you want to study?
  • Why do you want to study it?
  • What is there about you that shows you’re suited to studying this subject at university? Think about your personality, as well as your experiences.
  • What are your other interests and skills?

These few points are going to form the spine of your personal statement, so write them in a way that makes sense to you. You might want to make a simple bulleted list or you might want to get all arty and use a mindmap. Whatever you choose, your aim is the same. You want to get it clear in your own head why a university should offer you a place on its course. Getting those details down isn't always easy, and some people find it helpful to make notes over time. You might try carrying a notebook with you or set up a memo on your phone. Whenever you think of something useful for your personal statement, jot it down. Inspiration sometimes comes more easily when you’re thinking about something else entirely. It might help to take a look at The Student Room for some sample personal statements by university and sample personal statements by subjects , to give you an idea of the kind of thing you want to include. 

  • Read more: personal statement FAQs

2. Show off your experience

Some things are worth adding to your personal statement, some things are not. Firmly in the second camp are your qualifications. You don’t need to mention these as there’s a whole other section of your personal statement where you get to detail them very precisely. Don’t waste a single character going on about how great your GCSE grades are – it’s not what the admissions tutor wants to read. What they do want to see is: what have you done? OK, so you’ve got some good grades, but so do a lot of other applicants. What have you done that’s different, that shows you off as someone who really loves the subject you’re applying for? Spend some time thinking about all the experience you have in that subject. If you’re lucky, this might be direct work experience. That’s going to be particularly appropriate if you’re applying for one of the more vocational subjects such as medicine or journalism . But uni staff realise getting plum work experience placements is easier for some people than others, so cast your net wider when you’re thinking about what you’ve done. How about after-school clubs? Debating societies? Are you running a blog or vlog? What key skills and experience have you picked up elsewhere (eg from hobbies) that could be tied in with your course choice? Remember, you’re looking for experience that shows why you want to study your chosen subject. You’re not just writing an essay about what you're doing in your A-level syllabus. Use this checklist as a guide for what to include:

  • Your interest in the course. Why do you want to spend three years studying this subject at university?
  • What have you done outside school or college that demonstrates this interest? Think about things like fairs/exhibitions, public lectures or voluntary work that is relevant to your subject.
  • Relevant work experience (essential for the likes of medicine, not required for non-vocational courses such as English )
  • Skills and qualities required for that career if appropriate (medicine, nursing and law as obvious examples)
  • Interest in your current studies – what particular topics have made an impression on you?
  • Any other interests/hobbies/experiences you wish to mention that are relevant either to the subject or 'going to uni'. Don't just list your hobbies, you need to be very selective and state clearly what difference doing these things has made to you.
  • Plans for a gap year if you’re deferring entry.

Read more: 6 steps you need to take to apply to university

3. Be bold about your achievements

Don't be bashful about your achievements; that’s not going to help you get into uni. It's time to unleash your inner Muhammed Ali and get all “I am the greatest” with your writing. Do keep it focused and accurate. Do keep your language professional. But don’t hide your qualities beneath a layer of false modesty. Your personal statement is a sell – you are selling yourself as a brilliant student and you need to show the reader why that is true. This doesn’t come naturally to everyone, and if you’re finding it difficult to write about how great you are it’s time to enlist some help. Round up a friend or two, a family member, a teacher, whoever and get them to write down your qualities. Getting someone else’s view here can help you get some perspective. Don’t be shy. You are selling your skills, your experience and your enthusiasm – make sure they all leap off the screen with the way you have described them.

  • Read more: the ten biggest mistakes when writing your personal statement  

4. How to start your personal statement

Type your personal statement in a cloud-based word processing program, such as Google Docs or Microsoft Word and don’t copy and paste it into Ucas Hub until it’s finished.  One of the benefits of doing it this way is that you can run spell check easily. (Please note, though, that Word adds "curly" quotation marks and other characters (like é or ü) that won't show up on your Ucas form, so do proofread it on Ucas Hub before submitting it to ensure it is how you typed it.)  Another big benefit is that you'll always have a backup of what you've written. If you're being super careful, you could always save your statement in another place as well. Bear in mind that extra spaces (eg adding spaces to the beginnings of paragraphs as indentation) are removed on Ucas. In your first sentence, cut to the chase. Why do you want to do the course? Don’t waste any time rambling on about the daydreams you had when you were five. Just be clear and concise – describe in one line why this course is so important to you. Then, in the rest of your intro, go into more detail in demonstrating your enthusiasm for the course and explaining how you decided this is what you want to do for the next three or more years. However you choose to start your statement, just avoid the following hoary old chestnuts. These have been some of the most used lines in personal statements over the years – they are beyond cliche, so don’t even think about it.

  • From a young age I have (always) been [interested in/fascinated by]…
  • For as long as I can remember, I have…
  • I am applying for this course because… 
  • I have always been interested in… 
  • Throughout my life I have always enjoyed… 
  • Reflecting on my educational experiences… 
  • [Subject] is a very challenging and demanding [career/profession/course]… 
  • Academically, I have always been… 
  • I have always wanted to pursue a career in… 
  • I have always been passionate about…   

5. Focus your writing on why you've chosen that subject

So you’ve got your intro done – time to nail the rest of it. Bear in mind that you’ve got to be a little bit careful when following a personal statement template. It’s easy to fall into the trap of copying someone else’s style, and in the process lose all of your own voice and personality from your writing. But there is a rough order that you can follow, which should help keep you in your flow. After your opening paragraph or two, get into any work experience (if you’ve got it). Talk about extracurriculars: anything you've done which is relevant to the subject can go here – hobbies, interests, volunteering. Touch on your career aspirations – where do you want this course to take you? Next, show your enthusiasm for your current studies. Cite some specific examples of current work that you enjoyed. Show off your relevant skills and qualities by explaining how you’ve used these in the past. Make sure you’re giving real-world examples here, not just vague assertions like “I’m really organised and motivated”. Try to use examples that are relevant.   Follow this up with something about you as a person. Talk about non-academic stuff that you like to do, but link it in some way with the course, or with how it shows your maturity for dealing with uni life. Round it all off by bringing your main points together, including a final emphasis of your commitment to studying this particular course.

  • Read more: how to write your personal statement in an evening  

6. How long should a personal statement be?

You've got to work to a very specific limit when writing your personal statement. In theory you could use up to 4,000 characters – but you’re probably more likely to be limited by the line count. That's because it's a good idea to put line breaks in between your paragraphs (to make it more readable) and you only get a maximum of 47 lines. With this in mind, 3,500 characters is a more realistic limit. But when you’re getting started you should ignore these limits completely. At first, you just want to get down everything that you feel is important. You'll probably end up with something that is far too long, but that's fine. This is where you get to do some polishing and pruning. Keep the focus of your piece on the course you’re applying for, why you want to do it and why you’re perfectly suited to it. Look through what you’ve written so far – have you got the balance right? Chop out anything that goes on a bit, as you want each point to be snappy and succinct.

  • Read more: universities reveal all about personal statements  

7. Keep it simple

8. Smart ways to end your personal statement

Writing a closing line that you’re happy with can feel as tricky as coming up with your opener. What you’re looking for here is a sign-off that is bold and memorable. The final couple of sentences in your statement give you the opportunity to emphasise all the good stuff you’ve already covered. Use this space to leave the reader in no doubt as to what an excellent addition you would be to their university. Pull together all your key points and – most importantly – address the central question that your personal statement should answer: why should you get a place on the course?

  • Read more: universities explain how to end your personal statement with a bang  

9. Make sure your personal statement has no mistakes

Now you’ve got a personal statement you’re happy with, you need to make sure there are no mistakes. Check it, check it a second time, then check it again. Once you’ve done that, get someone else to check it, too. You will be doing yourself a massive disservice if you send through a personal statement with spelling and/or grammatical errors. You’ve got months to put this together so there really is no excuse for sending through something that looks like a rush job. Ask your teachers to look at it, and be prepared to accept their feedback without getting defensive. They will have seen many personal statements before; use what they tell you to make yours even better. You’ve also got another chance here to look through the content of your personal statement, so you can make sure the balance is right. Make sure your focus is very clearly on the subject you are applying for and why you want to study it. Don’t post your personal statement on the internet or social media where anyone can see it. You will get picked up by the Ucas plagiarism checker. Similarly, don't copy any that you find online. Instead, now is a good time to make your parents feel useful. Read your personal statement out to them and get them to give you feedback. Or try printing it out and mixing it up with a few others (you can find sample personal statements on The Student Room). Get them to read them all and then try to pick yours out. If they can't, perhaps there's not enough of your personality in there.  

10. Don't think about your personal statement for a whole week

If you followed the advice at the very start of this guide, you’ve started your personal statement early. Good job! There are months before you need to submit it. Use one of these weeks to forget about your personal statement completely. Get on with other things – anything you like. Just don’t go near your statement. Give it a whole week and then open up the document again and read through it with fresh eyes. You’ll gain a whole new perspective on what you’ve written and will be well placed to make more changes, if needed.

  • Read more: how to write your personal statement when you have nothing interesting to say  

10 steps to your ideal personal statement

In summary, here are the ten steps you should follow to create the perfect personal statement.  

Personal statement dos and don'ts

  • Remember that your personal statement is your personal statement, not an article written about your intended field of study. It should tell the reader about you, not about the subject.
  • Only put in things that you’re prepared to talk about at the interviews.
  • Give convincing reasons for why you want to study the course – more than just "enjoying the subject" (this should be a given).
  • For very competitive courses, find out as much as you can about the nature of the course and try to make your personal statement relevant to this.
  • Be reflective. If you make a point like 'I like reading', 'I travelled abroad', say what you got from it.
  • Go through the whole thing checking your grammar and your spelling. Do this at least twice. It doesn’t matter if you’re not applying to an essay-based course – a personal statement riddled with spelling mistakes is just going to irritate the reader, which is the last thing you want to do. If this is something you find difficult then have someone look over it for you.
  • Leave blank lines between your paragraphs. It’s easier for the reader to get through your personal statement when it’s broken into easily digestible chunks. Remember that they’re going to be reading a lot of these! Make yours easy to get through.
  • Get someone else's opinion on your statement. Read it out to family or friends. Share it with your teacher. Look for feedback wherever you can find it, then act upon it.
  • Don’t write it like a letter. Kicking off with a greeting such as "Dear Sir/Madam" not only looks weird, it also wastes precious space.
  • Don’t make jokes. This is simply not the time – save them for your first night in the union.
  • Don’t criticise your current school or college or try to blame teachers for any disappointing grades you might have got.
  • Be afraid of details – if you want your PS to be personal to you that means explaining exactly which bits of work or topics or activities you've taken part in/enjoyed. It's much more compelling to read about one or two detailed examples than a paragraph that brushes over five or six.
  • Just list what you're doing now. You should pull out the experiences that are relevant to the courses which you're applying to.
  • Mention skills and activities without giving examples of when they have been demonstrated by you or what you learnt from them. Anyone can write "I have great leadership skills" in a PS, actually using a sentence to explain when you demonstrated good leadership skills is much rarer and more valuable.
  • Refer to experiences that took place before your GCSEs (or equivalent).
  • Give explanations about medical or mental health problems. These should be explained in your reference, not your PS.
  • Apply for too many different courses, making it difficult to write a convincing personal statement which supports the application.
  • Write a statement specific to just one institution, unless you're only applying to that one choice.
  • Copy and paste the statement from somewhere else! This means do not plagiarise. All statements are automatically checked for plagiarism by Ucas. Those that are highlighted by the computer system are checked manually by Ucas staff. If you’re found to have plagiarised parts of your statement, the universities you apply to will be informed and it could jeopardise your applications.
  • Use ChatGPT or another AI program to write your personal statement for you. Or, if you do, make sure you thoroughly edit and personalise the text so it's truly yours. Otherwise you're very much at risk of the plagiarism point above.

You may want to look at these...

How to write your university application.

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A question-based personal statement will be required as part of university applications from autumn 2025 onwards

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It might feel like it's taking forever for your uni offers to come through. Find out what's going on, and when you should hear back

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Top tips for writing your personal statement!

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Putting together a personal statement can be tricky! Every year, we speak to lots of applicants about what we expect and what we are looking for in the finished piece – it’s something we get asked about a lot!

‘What should I talk about in my personal statement?’

‘How can I make my personal statement stand out?’

‘How long should my personal statement be?’

Fear not! The personal statement section on your application is broken down into 2 clear questions so you can write responsive answers, that offer us insight into the key attributes we look for! That being said, we do have our own tips and guidelines that we like to share, so read on for our full insight!

Why does Imperial College Business School ask for a personal statement?

Quite simply, we ask for a personal statement because we want to know about you. All aspects of your application are important, but many areas tend to be factual and to the point. The personal statement is your opportunity to expand and tell us more about who you are, and what your motivations are for applying to Imperial. Our programmes are hugely competitive, so we often rely on the personal statement to help us understand your profile and fill in any missing pieces from our assessment.

What questions are included in the personal statement section of my application? 

You will be required to complete 2 mandatory questions, which cover your motivation to study and contribution to the cohort. The questions are as follows:

Why do you want to study at Imperial College Business School and how will you contribute to our community? (500 words) Treat this as a priority. Ideally, your CV and academic history should have already given us a good idea of your achievements to date, so be sure to tell us why you are pursuing postgraduate study and why you have chosen your programme of interest. You should be able to link your past experiences to your suitability for the programme and expand on anything else that is relevant. This is also your opportunity to show us how you will enhance the college experience of those around you and how you will make the most of your time at the Business School. Think about how you will make the campus community a better place, whether this be through participation in extracurricular activities or interactions with staff and students across campus. 

Imperial's values are Respect, Collaboration, Integrity, Innovation, and Excellence. Describe a time where you embodied one, or more, of these values and explain the impact it had. (500 words) This could be professional, personal, or extra-curricular, but we want to know about your achievements, how they may embody our values, and how it has helped shape you into the person you are today. We love to hear about all the interesting things that applicants have done and achieved, and this is a great way to differentiate yourself from other candidates.

Is there anything I should not write about in my personal statement?

Try not to get too caught up with university rankings or facts about the Business School – we want to hear about you, not us! It’s good to talk about the programme content but avoid simply relaying this information back to us. Focus instead on what interests you the most and how you plan to build on past study.

Don’t waffle - keep it concise!  Make sure your answers are clear and succinct.

Check, check, and check again! It’s the golden rule; make sure your personal statement is free from any spelling or grammatical errors. Copying and pasting from any other personal statements you have written, such as one to another institution, is a risky game – don’t reference another university and be sure to use the correct programme title!

Hopefully, we have given you some good guidance on what is expected from the personal statement and we wish you the best of luck if you are submitting an application, and we look forward to reading your personal statement soon!

Please note: the information listed above is subject to change. We regularly review our applications process, including what's required for the personal statement, and Imperial reserves the right to change this at any time.

Listen to our podcast Inside IB to learn more about creating a stand-out application

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personal statement for undergraduate business school

What is a business management personal statement?

You are required to write a business and management personal statement to showcase your main strengths, skills, experience and career goals to your chosen universities.

Admissions tutors want to see candidates with business and/or management experience that they can apply to their course.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this area.

How do I write a business management personal statement?

It’s a good idea to start your statement with why you want to study business and and management at university (rather than just business ). For example, you may want to focus on the management part and why this interests you.

Make sure you back up everything with examples, which means having a good list of notes about your experience.

A good business and management personal statement should be written concisely, with a clear structure, including a memorable conclusion.

For inspiration on how to write your own unique statement, take a look at some of our business and management personal statement examples above (please don't copy them!), which will help you decide what to include.

What should I include in my business management personal statement?

It’s important you talk about skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities, especially if they are relevant to your course.

Think about how any work experience has helped you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want students on their course that are going to work hard and be of benefit to their department.

For more help and advice on what to include in your business and management personal statement, please see:

  • Personal Statement Editing Services
  • Personal Statement Tips From A Teacher
  • Analysis Of A Personal Statement
  • The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
  • Personal Statement FAQs
  • Personal Statement Timeline
  • 10 Top Personal Statement Writing Tips
  • What To Do If You Miss The 15th January UCAS Deadline.

Further resources

For more information about business management degrees and careers, please visit the following:

  • Business & Finance - National Careers Service
  • What jobs can you get with a busines degree in the UK?
  • 18 Career Paths in Business
  • Business careers advice for school leavers
  • What can you do with a business degree?

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Nail your uni application with our personal statement examples!

Discover personal statements by subject, from A to Z. Find inspiration for your own application with these successful personal statement examples from real students.

A-Z of Personal Statements

Learn from previous student personal statements here. We have collated over 700 personal statement examples to help you on your university journey and to help you with how to write a personal statement.

These personal statement examples will show you the kind of thing that universities are looking for from their applicants. See how to structure your personal statement, what kind of format your personal statement should be in, what to write in a personal statement and the key areas to touch on in your statement.

A personal statement is a chance to tell your university all about you - a good personal statement is one that showcases your passion for the subject, what inspired you to apply for the course you’re applying for and why you think you would be an asset to the university.

Our collection includes personal statement examples in Mathematics, Anthropology, Accounting, Computer Science, Zoology and more.

Writing a personal statement has never been easier with our vast collection of personal statement examples.

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Personal Statement Help

What is a personal statement.

A personal statement is an essay written by a student applying to either a college or university. A personal statement is written and then uploaded to UCAS and is then attached to any university applications that the student may then make.

If you need more information check out our personal statement advice articles .

How to write a personal statement

There isn't a clearly defined personal statement template for you to use as each person's statement is different.

When it comes to writing a personal statement for universities, your personal statement should touch on your passions, your interest in the course, why you're applying for the course and why you would be an asset to the university you're applying to.

Talk about the clubs and societies that you belong to, any work experience you may have and any awards you might have won.

If you're still looking for information check out our article on how to write a personal statement .

How to start a personal statement

When it comes to starting your personal statement, the best thing to do is to be succinct and to have enough tantalising information to keep the reader informed and eager for more.

Your introduction should touch on your personal qualities and why you are applying for the subject you're applying for. Keeping things short and sweet means that it also allows you to break your personal statement up, which makes it easier for the reader.

We have plenty of advice for students that are wondering about what to include in a personal statement .

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How to Write a Personal Statement That Wows Colleges

← What Is an Application Theme and Why Is It Important?

10 Personal Statement Examples That Work →

personal statement for undergraduate business school

  Most of the college applications process is fairly cut and dry. You’ll submit information about your classes and grades, standardized test scores, and various other accomplishments and honors. On much of the application, your accomplishments must speak for themselves. 

The personal statement is different though, and it’s your chance to let your voice be heard. To learn more about the personal statement, how to choose a topic, and how to write one that wows colleges, don’t miss this post.

What is the Personal Statement?

Personal statements are used in both undergraduate and graduate admissions. For undergrad admissions, personal statements are any essays students must write to submit their main application. For example, the Common App Essay and Coalition Application Essay are examples of personal statements. Similarly, the ApplyTexas Essays and University of California Essays are also good examples .

Personal statements in college admissions are generally not school-specific (those are called “supplemental essays”). Instead, they’re sent to a wide range of schools, usually every school you apply to. 

What is the Purpose of the Personal Statement?

The personal statement is generally your opportunity to speak to your unique experiences, qualities, or beliefs that aren’t elsewhere represented on the application. It is a chance to break away from the data that defines you on paper, and provide a glimpse into who you really are. In short, it’s the admissions committee’s chance to get to know the real you.

So, what are colleges looking for in your personal statement? They are looking for something that sets you apart. They are asking themselves: do you write about something truly unique? Do you write about something common, in a new and interesting way? Do you write about an aspect of your application that needed further explanation? All of these are great ways to impress with your personal statement.

Beyond getting to know you, admissions committees are also evaluating your writing skills. Are you able to write clearly and succinctly? Can you tell an engaging story? Writing effectively is an important skill in both college and life, so be sure to also fine-tune your actual writing (grammar and syntax), not just the content of your essay.

Is your personal statement strong enough? Get a free review of your personal statement with CollegeVine’s Peer Essay Review.

How To a Choose A Topic For Your Personal Statement

Most of the time, you’re given a handful of prompts to choose from. Common personal statement prompts include:

  • Central aspect of your identity (activity, interest, talent, background)
  • Overcoming a failure
  • Time you rose to a challenge or showed leadership
  • Experience that changed your beliefs
  • Problem you’d like to solve
  • Subject or idea that captivates you

One of the questions that we hear most often about the personal statement is, “How do I choose what to write about?” For some students, the personal statement prompt triggers an immediate and strong idea. For many more, there is at least initially some uncertainty.

We often encourage students to think less about the exact prompt and more about what aspects of themselves they think are most worthy of highlighting. This is especially helpful if you’re offered a “topic of your choice” prompt, as the best essay topic for you might actually be one you make up!

For students with an interesting story or a defining background, these can serve as the perfect catalyst to shape your approach. For students with a unique voice or different perspective, simple topics written in a new way can be engaging and insightful.

Finally, you need to consider the rest of your application when you choose a topic for your personal statement. If you are returning from a gap year, failed a single class during sophomore year, or participated extensively in something you’re passionate about that isn’t elsewhere on your application, you might attempt to address one of these topics in your statement. After all, the admissions committee wants to get to know you and understand who you really are, and these are all things that will give them a deeper understanding of that.

Still, tons of students have a decent amount of writer’s block when it comes to choosing a topic. This is understandable since the personal statement tends to be considered rather high stakes. To help you get the ball rolling, we recommend the post What If I Don’t Have Anything Interesting To Write About In My College Essay?

Tips for Writing a Personal Statement for College

1. approach this as a creative writing assignment..

Personal statements are difficult for many students because they’ve never had to do this type of writing. High schoolers are used to writing academic reports or analytical papers, but not creative storytelling pieces.

The point of creative writing is to have fun with it, and to share a meaningful story. Choose a topic that inspires you so that you’ll enjoy writing your essay. It doesn’t have to be intellectual or impressive at all. You have your transcript and test scores to prove your academic skills, so the point of the personal statement is to give you free rein to showcase your personality. This will result in a more engaging essay and reading experience for admissions officers. 

As you’re writing, there’s no need to follow the traditional five-paragraph format with an explicit thesis. Your story should have an overarching message, but it doesn’t need to be explicitly stated—it should shine through organically. 

Your writing should also feel natural. While it will be more refined than a conversation with your best friend, it shouldn’t feel stuffy or contrived when it comes off your tongue. This balance can be difficult to strike, but a tone that would feel natural when talking with an admired teacher or a longtime mentor is usually a good fit.

2. Show, don’t tell.

One of the biggest mistakes students make is to simply state everything that happened, instead of actually bringing the reader to the moment it happened, and telling a story. It’s boring to read: “I was overjoyed and felt empowered when I finished my first half marathon.” It’s much more interesting when the writing actually shows you what happened and what the writer felt in that moment: “As I rounded the final bend before the finish line, my heart fluttered in excitement. The adrenaline drowned out my burning legs and gasping lungs. I was going to finish my first half marathon! This was almost incomprehensible to me, as someone who could barely run a mile just a year ago.”

If you find yourself starting to write your essay like a report, and are having trouble going beyond “telling,” envision yourself in the moment you want to write about. What did you feel, emotionally and physically? Why was this moment meaningful? What did you see or hear? What were your thoughts?

For inspiration, read some memoirs or personal essays, like The New York Times Modern Love Column . You could also listen to podcasts of personal stories, like The Moth . What do these writers and storytellers do that make their stories engaging? If you didn’t enjoy a particular story, what was it that you didn’t like? Analyzing real stories can help you identify techniques that you personally resonate with.

3. Use dialogue.

A great way to keep your writing engaging is to include some dialogue. Instead of writing: “My brothers taunted me,” consider sharing what they actually said. It’s more powerful to read something like:

“Where’s the fire, Princess Clara?” they taunted. “Having some trouble?” They prodded me with the ends of the chewed branches and, with a few effortless scrapes of wood on rock, sparked a red and roaring flame. My face burned long after I left the fire pit. The camp stank of salmon and shame. 

Having dialogue can break up longer paragraphs of text, and bring some action and immediacy to your story. That being said, don’t overdo it. It’s important to strike a balance between relying too much on dialogue, and using it occasionally as an effective writing tool. You don’t want your essay to read like a script for a movie (unless, of course, that’s intentional and you want to showcase your screenwriting skills!).

Want free essay feedback? Submit your essay to CollegeVine’s Peer Essay Review and get fast, actionable edits on your essay. 

Common Mistakes to Avoid in Personal Statements

1. giving a recap or report of all the events..

Your essay isn’t a play-by-play of everything that happened in that time frame. Only include relevant details that enrich the story, instead of making your personal statement a report of the events. Remember that the goal is to share your voice, what’s important to you, and who you are. 

2. Writing about too many events or experiences. 

Similarly, another common mistake is to make your personal statement a resume or recap of all your high school accomplishments. The Activities Section of the Common App is the place for listing out your achievements, not your personal statement. Focus on one specific experience or a few related experiences, and go into detail on those. 

3. Using cliche language.

Try to avoid overdone quotes from famous people like Gandhi or Thoreau. Better yet, try to avoid quotes from other people in general, unless it’s a message from someone you personally know. Adding these famous quotes won’t make your essay unique, and it takes up valuable space for you to share your voice.

You should also steer away from broad language or lavish claims like “It was the best day of my life.” Since they’re so cliche, these statements also obscure your message, and it’s hard to understand what you actually mean. If it was actually the best day of your life, show us why, rather than just telling us.

If you want to learn more about personal statements, see our post of 11 Common App Essay Examples .

Want help with your college essays to improve your admissions chances? Sign up for your free CollegeVine account and get access to our essay guides and courses. You can also get your essay peer-reviewed and improve your own writing skills by reviewing other students’ essays.

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Money blog: Oasis resale U-turn as official reseller lowers fee amid criticism

The Money blog is your place for consumer and personal finance news and tips. Today's posts include Twickets lowering fees for Oasis tickets, the extension of the Household Support Fund and O2 Priority axing free Greggs. Listen to a Daily podcast on the Oasis ticket troubles as you scroll.

Monday 2 September 2024 19:00, UK

  • Oasis resale U-turn as Twickets lowers fee after criticism
  • Millions to get cost of living payments this winter as scheme extended
  • O2 Priority customers fume as Greggs perk scaled back
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Twickets has announced it is lowering its charges after some Oasis fans had to pay more than £100 in extra fees to buy official resale tickets.

The site is where the band themselves is directing people to buy second-hand tickets for face value - having warned people against unofficial third party sellers like StubHub and Viagogo.

One person branded the extra fees "ridiculous" (see more in 10.10 post), after many people had already been left disappointed at the weekend when Ticketmaster's dynamic pricing pushed tickets up by three times the original advertised fee.

Twickets said earlier that it typically charged a fee of 10-15% of the face value of the tickets.

But it has since said it will lower the charge due to "exceptional demand" from Oasis fans - taking ownership of an issue in a way fans will hope others follow. 

Richard Davies, Twickets founder, told the Money blog: "Due to the exceptional demand for the Oasis tour in 2025, Twickets have taken the decision to lower our booking fee to 10% and a 1% transactional fee (to cover bank charges) for all buyers of their tickets on our platform. In addition we have introduced a fee cap of £25 per ticket for these shows. Sellers of tickets already sell free of any Twickets charge.

"This ensures that Twickets remains hugely competitive against the secondary market, including sites such as Viagogo, Gigsberg and StubHub.

"Not only do these platforms inflate ticket prices way beyond their original face value but they also charge excessive booking fees, usually in the region of 30-40%. Twickets by comparison charges an average fee of around 12.5%"

The fee cap, which the Money blog understands is being implemented today, will apply to anyone who has already bought resale tickets through the site.

Mr Davies said Twickets was a "fan first" resale site and a "safe and affordable place" for people to trade unwanted tickets.

"The face value of a ticket is the total amount it was first purchased for, including any booking fee. Twickets does not set the face value price, that is determined by the event and the original ticketing company. The price listed on our platform is set by the seller, however no one is permitted to sell above the face-value on Twickets, and every ticket is checked before listing that it complies with this policy," he said.

Meanwhile, hundreds of people have complained to the regulator about how Oasis tickets were advertised ahead of going on sale. 

The Advertising Standards Authority said it had received 450 complaints about Ticketmaster adverts for the gigs.

Some  expressed their anger on social media , as tickets worth £148 were being sold for £355 on the site within hours of release, due to the "dynamic pricing" systems.

A spokesperson from ASA said the complainants argue that the adverts made "misleading claims about availability and pricing".

They added: "We're carefully assessing these complaints and, as such, can't comment any further at this time.

"To emphasise, we are not currently investigating these ads."

Ticketmaster said it does not set prices and its website says this is down to the "event organiser" who "has priced these tickets according to their market value".

Despite traditionally being an affordable staple of British cuisine, the average price for a portion of fish and chips has risen by more than 50% in the past five years to nearly £10, according to the Office for National Statistics.

Sonny and Shane "the codfather" Lee told Sky News of the challenges that owning J-Henry's Fish and Chip Shop brings and why prices have skyrocketed. 

"Potatoes, fish, utilities, cooking oil - so many things [are going up]," he said. 

Shane also said that he is used to one thing at a time increasing in price, but the outlook today sees multiple costs going up all at once.  

"Potatoes [were] priced right up to about £25 a bag - the previous year it was about £10 a bag," Sonny said, noting a bad harvest last year. 

He said the business had tried hake as a cheaper fish option, but that consumers continued to prefer the more traditional, but expensive, cod and haddock. 

"It's hard and we can we can absorb the cost to a certain extent, but some of it has to be passed on," Shane added. 

After a long Saturday for millions of Oasis fans in online queues, the culture secretary says surge pricing - which pushed the price of some tickets up by three times their original advertised value to nearly £400 - will be part of the government's review of the ticket market. 

On today's episode of the Daily podcast, host Niall Paterson speaks to secondary ticketing site Viagogo. While it wasn’t part of dynamic pricing, it has offered resale tickets for thousands of pounds since Saturday. 

Matt Drew from the company accepts the industry needs a full review, while Adam Webb, from the campaign group FanFair Alliance, explains the changes it would like to see.

We've covered the fallout of the Oasis sale extensively in the Money blog today - see the culture secretary's comments on the "utterly depressing" inflated pricing in our post at 6.37am, and Twickets, the official Oasis resale site, slammed by angry fans for its "ridiculous" added fees at 10.10am.

The growing backlash culminated in action from Twickets - the company said it would lower its charges after some fans had to pay more than £100 in extra fees for resale tickets (see post at 15.47).

Tap here to follow the Daily podcast - 20 minutes on the biggest stories every day

Last week we reported that employers will have to offer flexible working hours - including a four-day week - to all workers under new government plans.

To receive their full pay, employees would still have to work their full hours but compressed into a shorter working week - something some workplaces already do.

Currently, employees can request flexible hours as soon as they start at a company but employers are not legally obliged to agree.

The Labour government now wants to make it so employers have to offer flexible hours from day one, except where it is "not reasonably feasible".

You can read more of the details in this report by our politics team:

But what does the public think about this? We asked our followers on LinkedIn to give their thoughts in an unofficial poll.

It revealed that the overwhelming majority of people support the idea to compress the normal week's hours into fewer days - some 83% of followers said they'd choose this option over a standard five-day week.

But despite the poll showing a clear preference for a compressed week, our followers appeared divided in the comments.

"There's going to be a huge brain-drain as people move away from companies who refuse to adapt with the times and implement a 4 working week. This will be a HUGE carrot for many orgs," said Paul Burrows, principal software solutions manager at Reality Capture.

Louise McCudden, head of external affairs at MSI Reproductive Choices, said she wasn't surprised at the amount of people choosing longer hours over fewer days as "a lot of people" are working extra hours on a regular basis anyway.

But illustrator and administrative professional Leslie McGregor noted the plan wouldn't be possible in "quite a few industries and quite a few roles, especially jobs that are customer centric and require 'round the clock service' and are heavily reliant upon people in trades, maintenance, supply and transport". 

"Very wishful thinking," she said.

Paul Williamson had a similar view. He said: "I'd love to know how any customer first service business is going to manage this."

We reported earlier that anyone with O2 Priority will have their free weekly Greggs treats replaced by £1 monthly Greggs treats - see 6.21am post.

But did you know there are loads of other ways to get food from the nation's most popular takeaway for free or at a discount?

Downloading the Greggs app is a good place to start - as the bakery lists freebies, discounts and special offers there regularly. 

New users also get rewards just for signing up, so it's worth checking out. 

And there's a digital loyalty card which you can add virtual "stamps" to with each purchase to unlock discounts or other freebies.  

Vodafone rewards

Seriously begrudged Virgin Media O2 customers may want to consider switching providers. 

The Vodafone Rewards app, VeryMe, sometimes gives away free Greggs coffees, sausage rolls, sweet treats and more to customers.

Monzo bank account holders can grab a sausage roll (regular or vegan), regular sized hot drink, doughnut or muffin every week. 

Birthday cake

Again, you'll need the Greggs award app for this one - which will allow you to claim one free cupcake, cream cake or doughnut for your birthday each year.

Octopus customers

Octopus Energy customers with smart meters can claim one free drink each week, in-store from Greggs (or Caffè Nero).

The Greggs freebie must be a regular size hot drink.

Make new friends

If you're outgoing (and hungry), it may be worth befriending a Greggs staff member.

The staff discount at Greggs is 50% on own-produced goods and 25% off branded products. 

If you aren't already aware, Iceland offers four Greggs sausage rolls in a multi-pack for £3. 

That means, if you're happy to bake it yourself, you'll only be paying 74p per sausage roll. 

Millions of Britons could receive extra cash to help with the cost of living this winter after the government extended the Household Support Fund.

A £421m pot will be given to local councils in England to distribute, while £79m will go to the devolved administrations.

The fund will now be available until April 2025 having been due to run out this autumn.

Councils decide how to dish out their share of the fund but it's often via cash grants or vouchers.

Many councils also use the cash to work with local charities and community groups to provide residents with key appliances, school uniforms, cookery classes and items to improve energy efficiency in the home.

Chancellor Rachel Reeves said: "The £22bn blackhole inherited from the previous governments means we have to take tough decisions to fix the foundations of our economy.

"But extending the Household Support Fund is the right thing to do - provide targeted support for those who need it most as we head into the winter months."

The government has been criticised for withdrawing universal winter fuel payments for pensioners of up to £300 this winter - with people now needing to be in receipt of certain means-tested benefits to qualify.

People should contact their local council for details on how to apply for the Household Support Fund - they can find their council  here .

Lloyds Bank app appears to have gone down for many, with users unable to see their transactions. 

Down Detector, which monitors site outages, has seen more than 600 reports this morning.

It appears to be affecting online banking as well as the app.

There have been some suggestions the apparent issue could be due to an update.

Another disgruntled user said: "Absolutely disgusting!! I have an important payment to make and my banking is down. There was no warning given prior to this? Is it a regular maintenance? Impossible to get hold of someone to find out."

A Lloyds Bank spokesperson told Sky News: "We know some of our customers are having issues viewing their recent transactions and our app may be running slower than usual.

"We're sorry about this and we're working to have everything back to normal soon."

We had anger of unofficial resale prices, then Ticketmaster's dynamic pricing - and now fees on the official resale website are causing consternation among Oasis fans.

The band has encouraged anyone wanting resale tickets to buy them at face value from Ticketmaster or Twickets - after some appeared for £6,000 or more on other sites.

"Tickets appearing on other secondary ticketing sites are either counterfeit or will be cancelled by the promoters," Oasis said.

With that in mind, fans flocked to buy resale tickets from the sites mentioned above - only to find further fees are being added on. 

Mainly Oasis, a fan page, shared one image showing a Twickets fee for two tickets as high as £138.74. 

"Selling the in demand tickets completely goes against the whole point of their company too… never mind adding a ridiculous fee on top of that," the page shared. 

Fan Brad Mains shared a photo showing two tickets priced at £337.50 each (face value of around £150, but increased due to dynamic pricing on Saturday) - supplemented by a £101.24 Twickets fee. 

That left him with a grand total of £776.24 to pay for two tickets.

"Actually ridiculous this," he  said on X .

"Ticketmaster inflated price then sold for 'face value' on Twickets with a £100 fee. 2 x £150 face value tickets for £776, [this] should be illegal," he added. 

Twickets typically charges between 10-15% of the ticket value as its own fee. 

We have approached the company for comment.

Separately, the government is now looking at the practice of dynamic pricing - and we've had a response to that from the Competition and Markets Authority this morning.

It said: "We want fans to get a fair deal when they go to buy tickets on the secondary market and have already taken action against major resale websites to ensure consumer law is being followed properly. 

"But we think more protections are needed for consumers here, so it is positive that the government wants to address this. We now look forward to working with them to get the best outcomes for fans and fair-playing businesses."

Consumer protection law does not ban dynamic pricing and it is a widely used practice. However, the law also states that businesses should not mislead consumers about the price they must pay for a product, either by providing false or deceptive information or by leaving out important information or providing it too late.

By James Sillars , business reporter

It's a false start to the end of the summer holidays in the City.

While London is mostly back at work, trading is fairly subdued due to the US Labor (that's labour, as in work) Day holiday.

US markets will not open again until Tuesday.

There's little direction across Europe with the FTSE 100 trading nine points down at 8,365.

Leading the gainers was Rightmove - up 24%. The property search website is the subject of a possible cash and shares takeover offer by Australian rival REA.

The company is a division of Rupert Murdoch's News Corp.

One other point to note is the continuing fluctuation in oil prices.

Brent crude is 0.7% down at the start of the week at $76.

Dragging the cost lower is further evidence of weaker demand in China.

Australia's REA Group is considering a takeover of Rightmove, in a deal which could be worth about £4.36bn.

REA Group said in a statement this morning there are "clear similarities" between the companies, which have "highly aligned cultural values".

Rightmove is the UK's largest online property portal, while REA is Australia's largest property website. 

It employs more than 2,800 people and is majority-owned by Rupert Murdoch's News Corp,.

REA Group said: "REA sees a transformational opportunity to apply its globally leading capabilities and expertise to enhance customer and consumer value across the combined portfolio, and to create a global and diversified digital property company, with number one positions in Australia and the UK.

"There can be no certainty that an offer will be made, nor as to the terms on which any offer may be made."

Rightmove has been approached for comment.

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personal statement for undergraduate business school

  • What to include in a personal statement

Applying to university

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  • The new personal statement for 2026 entry
  • How To Write Your Undergraduate Personal Statement
  • Fraud and similarity
  • How to start a personal statement: The attention grabber
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  • Introducing the personal statement tool
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  • Carers, estranged students, refugees, asylum seekers, and those with limited leave to remain
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How to stand out

With admissions tutors reading hundreds of personal statements, how can you make sure you stand out and are remembered? 

Here, we’re going to share with you the five things every personal statement should include. We’ve spoken to advisors from many universities and colleges, so the information is coming directly from those who read them.

Liz Bryan, HE Coordinator and Careers Adviser Queen Elizabeth Sixth Form College, Darlington

Can i include quotes in my personal statement.

personal statement for undergraduate business school

Joseph Bolton, Second Year History and Politics, University of Liverpool

Be uniquely you, show not tell, unapologetic passion, humble confidence, should i talk about my qualifications.

personal statement for undergraduate business school

Kate McBurnie, First Year student in French, Italian and Theatre

Apprentice_studying.jpg, more advice.

Use the UCAS’ personal statement tool alongside this guide to help you structure your ideas. Read our full guide on How to write an undergraduate personal statement . Read out full guide on How to write a postgraduate personal statement . Check out our full list of Personal Statement Dos and Don’ts . Get advice on How to start a personal statement: the attention grabber . Read our full guide on How to finish your statement the right way.

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    Stand out from the crowd: here's how to write a good personal statement that will get you noticed Share this page Email & Print Your personal statement forms a core part of your university application, and the sooner you get going, the better you can make it. You may think that your personal statement won't matter as much to unis as your grades and experience but a great personal statement ...

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