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Sample Essays from Admitted HBS Students

• Sample HBS Essay [2020]: Vulnerable But Invincible
• Sample HBS Essay [2016]: The Mechanical Engineer
• Sample HBS Essay [2015]: The Author

I read the new 2020 Harbus MBA Essay Guide wondering what I was going to gain from it. I’ve been reading HBS MBA application essays for 26 years. I’ve seen what works and what doesn’t. I also had read the previous Harbus MBA Essay Guide , and the question Harvard is asking hasn’t changed since that one was published. However, while I started The Essay Guide a skeptic, I quickly saw its value, and can whole-heartedly recommend it to HBS applicants. 

Even after having read hundreds of HBS essays, I still found it worthwhile to read The Essay Guide . For applicants who have preconceived notions of what an admissible essay should be, The Essay Guide will open your eyes to 22 successful and different responses. For applicants who are wondering how on earth they should approach their essay, the guide will give them 22 different answers. 

For me it reinforced several valuable lessons:

• There really is no template for a successful HBS essay. The diversity of essays that are acceptable — no pun intended, well maybe a little intended — to Harvard Business School is striking.  
• The commitment of most of the authors to telling their story is also noteworthy. Several said they asked friends to confirm that the essay really mirrors them. Others wrote that they were determined that the essay present an authentic portrait of them.
• Most of the students wrote the essay over the course of months. Give yourself time to draft a persuasive, introspective, and authentic essay. 

Harvard’s question is a fantastic one. It is a probing one. And it requires you to probe yourself so that you can provide a profound reflection of you as you tell the HBS admissions committee what you really want them to know.

A successful Harvard Business School application essay [2020]

This sample essay is from The Harbus MBA Essay Guide and is reprinted with permission from Harbus .  

Essay: Vulnerable But Invincible 

Home country: USA

Previous industry: Consulting

Analysis: The author takes a rather bold approach here. She uses the essay to point to the times when she showed vulnerability in the workplace. This essay presents a strong example of how an essay can be used to complement different aspects of your personality – while resume and application can be used to highlight accomplishments, the essay has been intelligently used to show author’s capacity to be strong enough to talk about situations when she broke down in a professional capacity, but took lessons from each of these situations and employed them to her strength.

I have cried exactly four times at work.

The first time was early in my career. It was 2AM and I was lying in bed struggling with an Excel model. An overachiever my whole life, I was wholly unused to the feelings of inadequacy and incompetence bubbling up inside me. After clicking through dozens of Excel forums with still no right answer, I gave up and cried myself to sleep, vowing to never let myself feel so incapable again.

The second time was a year and a half later. I was unsatisfied with my project and role, and questioning my decision to be a consultant. That uncertainty must have been apparent to everyone, because my manager pulled me aside and bluntly told me that my attitude was affecting the entire team. I cried in front of him, devastated that I had let my doubts bleed into my work.

The third time was just a year ago. I was overseeing a process redesign and struggling to balance the many changes needed. The Partner called me into his office to say, “I’m worried our process is not as sound as it needs to be. I need to know that you care about this as much as I do.” I nodded, say that I do, then ran to the bathroom to cry, overwhelmed by how much change I knew was coming.

Each of the first three times was driven by frustration and anger. I had tamped down my emotions to the point where they overwhelmed me. Particularly as a young woman in business, I never wanted to be viewed as a stereotype or incapable. I was ashamed of my tears and terrified at how others would perceive me.

However, each of those experiences proved to be a turning point. My tears motivated me to ask for help when I needed it, pushed me to restructure my mindset and approach, and gave me a moment to breathe, rebalance, and reprioritize. In each case, my work was better for it. I have also used each experience as a learning moment. Each time I asked myself what decisions led me to the point of tears, and what I could have done differently. I could have raised my hand earlier for help, initiated a conversation with my manager about my uncertainty and dissatisfaction, or involved the Partner more actively in the planning and prioritization. While I can’t change the past, I can learn from it, and am more considerate of such outcomes when I make these decisions today.

Emotions are an inevitable part of the human experience, and as such, an inevitable part of the office. Rather than keeping them at bay, I have begun embracing my emotions to be a better manager and leader, and build more authentic connections. As a manager, I understand my team as people, not just colleagues. I have regular conversations with each of my team members to understand their individual goals and motivations, so I can take those into consideration when building the team structure and delegating responsibilities. As a leader, I invest in traditions and events that foster camaraderie and high morale. I am the proud founder of [NAME OF OFFICE PROGRAM] in the office, a beloved tradition that is now an integral part of the office and that I hope will continue even after I leave.

The fourth time I cried was at the rollout of a process redesign I oversaw. This was our first time demo-ing the new process end-to-end for the rest of the team. As the demo progressed, I felt the team’s energy turn from nervous anticipation to dawning excitement, and finally to sheer awe and amazement. As the demo ended, one of my teammates turned to me, and asked in a hushed voice, “Are you crying?” And I was. This time, I cried not with frustration or anger. This time, I cried with joy for our success and with pride for my team. Embracing my emotions allowed me to show that tears are not shameful and don’t need to be hidden in the workplace. I am no longer ashamed of my tears, and I am proud to demonstrate that a strong leader can be pragmatic and emotional all at once.

Word count: 705

Author’s comment: “I started early on my essay (~ 3 months before the submission deadline) because it was important to me to iterate and be thoughtful. I started by laying out potential themes and stories for my essay, and while there are a lot of similarities, the core message changed quite a bit. Don’t get too attached to any one story or theme and allow yourself to let go of a draft if it’s not the right one. What I found most helpful was having 2-3 close friends that I trust wholeheartedly review multiple drafts, because they were able to provide continuous feedback and help me combine pieces from multiple drafts. None of them had ever gone to or applied to business school, but were experienced in writing and communication (e.g. one is a screenwriter) which helped me focus on communicating MY story more so than what is the story that HBS Admissions would most like.”

A successful Harvard Business School application essay [2016]

This sample essay is from  The Harbus MBA Essay Guide  and is reprinted with permission from Harbus. 

Essay: The Mechanical Engineer

Author’s home country: United States of America Author’s previous industry/profession: Operations consulting, operations management  Author gender: Male

Analysis:   The author focuses his essay on two themes – his professional experience as an operations consultant and an experience which motivated him to go for an MBA. Through the essay, the author is able to highlight his professional skills, achievement as well as give a clear picture of his long-term career plans and his reasons for doing an MBA.

I’m [APPLICANT’S FIRST NAME] and I have journeyed here from the hallowed grounds of [APPLICANT’S U.S. NEW ENGLAND HOMETOWN], where I spent my formative years amid wild dreams of achieving greatness by setting world records and winning the Olympics. As I’ve hung up my [OLYMPIC SPORT’S TRADITIONAL SHOES] in favor of business shoes, those dreams have evolved into a desire to achieve greatness in a different arena. Today, my dream centers on helping companies leverage technology to propel their operations into the future, providing unparalleled customer service and delivery, with an operational efficiency to match.

I graduated with a BS in Mechanical Engineering in [GRADUATION YEAR] and spent my first 3 years out of college working as an operations consultant. It was my job to walk into a manufacturing plant and drive significant operational change – for example, I once spent 3 months walking the sticky floors of a milk plant in [MID-SIZED U.S. SOUTHEASTERN CITY] helping plant management boost throughput by 30% in order to take on a new customer. We accomplished this goal with zero capital spend, a feat many had believed was impossible. In our projects, the biggest challenge was almost always convincing managers to reach for that extra tad of unseen opportunity hiding within the operation, because oftentimes it was very difficult to look beyond the daily struggles that plagued their operations. I worked directly with 5-8 person “rapid results teams,” coaching them on how to think about operational improvement, motivating them to sprint towards it, and leading them through the analysis required to capture it. I left those milk, water and oil sands plants with many enduring friendships and inspiring operational victories borne from our journey from ambitious goals to concrete results.

<< READ: What is HBS Looking For? >>

I’ve spent the past two years working in supply chain management at a private industrial goods supplier. I chose direct management because I wanted to drive these same inspirational improvements in an operation I owned. My role was to manage and improve the operation, and through my experience, I learned the nuts and bolts of the supply chain industry. However, my dream of innovating supply chain operations pushed me to consider transitioning to an organization with an ambitious, transformative purpose. In fact, last year I had a unique opportunity to reflect on what type of impact matters to me. This opportunity was my first ever trip to [NORTHWEST AFRICAN REGION], the place of my family’s origin.

On the second day of the trip, I journeyed to [LOCAL NORTHEASTERN AFRICAN TOWN], a small town nestled next an enormous active volcano that is surrounded by a wide expanse of rich volcanic soil, which is used to make wine. This wine is sipped by adventure-seeking tourists relaxing after a long day on the volcano, and thus the town’s two major industries, wine and tourism, are sustained. When we arrived at the town, I was shocked to see it buried by an avalanche of volcanic rock from an eruption [A FEW YEARS PRIOR]. As our guide lamented on the dreary prospects of the Page 2 of 2 town, I was amazed to see just how important these two industries had been to its development.

Through this real world example, I was able to clearly visualize the impact businesses can have on their broader environment, an understanding that had not been as evident to me while working in the larger, more complex American economy. For example, I had spent hours walking among the dilapidated buildings speckling the warehouse district in Cleveland, but only after my trip did I connect them to the decline of the Midwestern manufacturing industry. Upon my return, armed with this broader perspective, I decided my next step would be to attend business school. There I would gain the technical, operational and leadership skills to make my transition to an organization whose goal was to drive change in its broader industry and community, as those wine and tourism companies had done in [LOCAL NORTHEASTERN AFRICAN TOWN OF FAMILY’S ORIGIN].

So, that is how I arrived in front of you today. My goal is to humbly learn as much as I can from our section, our professors, and our experiences. I am excited to get to know you, and will always do my best to support our section intellectually and athletically (we will be the future section Olympics champions!).

How about yourself?

Word Count: 711

Author’s comment:   While the initial draft of my essay did not take more than an hour or two, it was the revision process that I spent a significant amount of time on. I think the most important part of the essay writing process is to ensure that your story and personality come through – and this is perhaps the most difficult part! To help with this, I had individuals who were not as familiar with my story and why I wanted to go to business school provide me with feedback in addition to those with whom I worked closely.

Linda’s comment:

I would hate for any of you to read this essay or any of the other essays in  The Harbus MBA Essay Guide , which I recommend, and think “This is a great template. I’m going to tell a story just like this one!” Bad idea. Wrong response.

The one take-away from this essay and the other successful essays in this book is that the reader feels a little like s/he is meeting the author – not someone else and not some masked being.  Individuality is the common thread in those essays; it isn’t brilliant prose or incredible writing. It’s authenticity and humanity. And yes, the author is accomplished too.

I chose this essay from the Harbus collection because I know there are many engineers applying. Some — both in and out of their field — think of the profession as boring or common. But this essay is neither boring nor common. I loved it because the writer comes to life, and  his passion  and personality shine through. He doesn’t get bogged down in technicalities, industrial jargon, or an alphabet soup of acronyms. He tells his story with energy and clarity, from his perspective, and with a focus on his impact.

Now that’s an example you can follow: Tell  your  story with energy and clarity, from  your  perspective, and with a focus on  your  impact.

Check out what recent applicants have to say about working with Accepted:

A successful harvard business school application essay [2015], the 2014-15 harvard business school essay question:.

You’re applying to Harvard Business School. We can see your resume, academic transcripts, extracurricular activities, awards, post-MBA career goals, test scores, and what your recommenders have to say about you. What else would you like us to know as we consider your candidacy?

This sample essay is from The Harbus MBA Essay Guide and is reprinted with permission from Harbus.  

Essay: The Author

Author’s Background: Finance & Media

The author sets the stage for the remainder of the essay by first presenting a notable accomplishment of hers and then explicitly illustrating the entrepreneurial drive and diligence she used to see it through. More importantly, the author’s opening introduces a theme – storytelling – that is consistently interwoven through different stages of her life. The reader is lead through the author’s childhood, professional and extracurricular experiences, along with accomplishments, all the while being reminded of the integral role storytelling has played. Beyond highlighting her gift, or passion for the art of storytelling, the author goes on to connect this theme with her future career ambitions, as well as describe how this could also serve the HBS community.

In 2012, I realized a life ambition – I completed my first novel, all while working full time at [Top U.S. Investment Bank]. I could not wait to share it with the world and eagerly went in search of a literary agent. But each agent I contacted declined to represent my novel.

Storytelling is my lifelong passion; it saw me through a difficult childhood. After my father left, my mother raised me as a single parent in [U.S. City/State], a rural Bible Belt town two hours south of [U.S. State]. We did not have much money and that coupled with my bookishness made me a target for bullies. Books and writing were an escape; they gave me an avenue to articulate the feelings of abandonment and powerlessness I otherwise did not want to express. Writing made me happy and the more I wrote, the more my talent blossomed. I began to win awards and my work was published in youth literary journals. These experiences made me more confident, a key part of my success later in life. It all started with a pen, a notebook, and my imagination. Nevertheless, I was passionate about my work and was determined to put it into readers’ hands. In true entrepreneurial fashion, I self-published my novel through the digital platforms Smashwords and Createspace. I worked with a promotional expert to organize a month-long book tour to promote the book to prominent book bloggers and their readers. The result? My novel has received multiple 5-star reader reviews, from Amazon to Goodreads, and was a semifinalist for the Amazon Breakthrough Novel Award.

Stories are an integral part of the human experience. They uplift and inspire, give us permission to dream and to visualize what could be. Storytelling has been an integral part of my career, from building financial models at [Top U.S. Investment Bank] that illustrated my expectations for the companies that I covered to delivering a presentation to [International Daily Newspaper] ’s chief revenue officer explaining why reducing ad prices for tender house advertisers would not lead to an increase in revenue.

My passion has also informed my growth as a leader; I believe my most impactful expressions of leadership have been my efforts to help others write the narratives of their own lives and careers. At [Top U.S. Investment Bank], I created an informal mentorship program for female and minority interns and first-year analysts in the research division and led a “soft skills” class to help new analysts handle difficult interpersonal situations. For four years, I’ve mentored a young Hispanic woman through Student Sponsor Partners, a nonprofit that gives low-income students scholarships to private high schools. Being a mentor gave me the privilege of guiding another first generation college student along what I know can be a lonely, difficult path. This fall, she started college with a full scholarship.

Storytelling will be a part of my future career path; as an MBA graduate, my goal is to obtain a position in strategy and business development at an entertainment company that specializes in film or television. Long term, I want to start a multimedia and merchandising company with a publishing arm (books and magazines) as well as film, TV, and digital operations. Using strong, fictional heroines and informative lifestyle content, my company’s goal will be to educate and inspire women to become their best selves. My particular focus is creating compelling, multidimensional characters to inspire young women of color, who are constantly bombarded by negative images of women who look like them in media.

I’m pursuing a Harvard MBA because I want to become a better business strategist and strong general manager. Also, I want to further develop my leadership and presentation skills as I will manage professionals on the content and business side; it will be my task to unite them behind a shared strategic vision. Specifically, I want to learn how to motivate teams and individuals to perform at their highest level, and to become more adept at persuasion and generating “buy-in” from others. Harvard’s unique approach using the case method and emphasis on leadership development will challenge me to grow in both these areas. I also feel that I have much to contribute to Harvard’s community. My varied background in finance and media has given me a unique perspective that will be valuable in classroom discussions and team projects. I want to share my passion for the entertainment industry with my classmates by chairing the Entertainment & Media club and planning conferences, career treks, and other opportunities.

My background gives me the capacity for fearless thinking that is needed to meet the challenges of the entertainment industry’s shifting landscape. A Harvard MBA will strengthen that foundation and help me to become the kind of dynamic leader who can bring the vision for my own company to life and be at the forefront of entertainment’s structural shift.

Time & Effort: “It was about 6 or 7 drafts. Not sure on the hours.”

Word Count: 805

This sample essay is from The Harbus MBA Essay Guide and is reprinted with permission from Harbus . We highly recommend the book!

If you would like advice on responding to this year’s HBS essay question, (which is different from the 2014-15 prompt) please read our Harvard Business School essay tips .

Linda’s comments:

Bottom line: You want your readers to feel like that they are meeting you — not someone else, not a scripted piece of shallow PR devoid of personality and humanity, and not some phony combo of you and the author of an essay in a guidebook or on a website. They really and truly want to meet you!

So think about your story. 

Applying to HBS?

For expert guidance on your Harvard Business School application, check out Accepted’s MBA Application Packages , which include advising, editing, interview coaching, and a resume edit for the HBS application. We’ve helped hundreds of applicants get accepted to the Harvard MBA program and look forward to helping you too! And did you know that Accepted’s clients received over $1 million dollars in scholarship offers in the last application cycle? Yes – we can help you with that too!    

Related Resources:

• Get Accepted to Harvard Business School , a free webinar • Harvard Business School MBA Essay Tips & Deadlines • What is HBS Looking For:   Analytical Aptitude and Appetite , The Habit of Leadership , Engaged Community Citizenship • M7 MBA Programs: Everything You Need to Know in 2022 • More sample MBA application essays

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47 case interview examples (from McKinsey, BCG, Bain, etc.)

One of the best ways to prepare for   case interviews  at firms like McKinsey, BCG, or Bain, is by studying case interview examples. 

There are a lot of free sample cases out there, but it's really hard to know where to start. So in this article, we have listed all the best free case examples available, in one place.

The below list of resources includes interactive case interview samples provided by consulting firms, video case interview demonstrations, case books, and materials developed by the team here at IGotAnOffer. Let's continue to the list.

• McKinsey examples
• BCG examples
• Bain examples
• Deloitte examples
• Other firms' examples
• Case books from consulting clubs
• Case interview preparation

Click here to practise 1-on-1 with MBB ex-interviewers

1. mckinsey case interview examples.

• Beautify case interview (McKinsey website)
• Diconsa case interview (McKinsey website)
• Electro-light case interview (McKinsey website)
• GlobaPharm case interview (McKinsey website)
• National Education case interview (McKinsey website)
• Talbot Trucks case interview (McKinsey website)
• Shops Corporation case interview (McKinsey website)
• Conservation Forever case interview (McKinsey website)
• McKinsey case interview guide (by IGotAnOffer)
• Profitability case with ex-McKinsey manager (by IGotAnOffer)
• McKinsey live case interview extract (by IGotAnOffer) - See below

2. BCG case interview examples

• Foods Inc and GenCo case samples  (BCG website)
• Chateau Boomerang written case interview  (BCG website)
• BCG case interview guide (by IGotAnOffer)
• Written cases guide (by IGotAnOffer)
• BCG live case interview with notes (by IGotAnOffer)
• BCG mock case interview with ex-BCG associate director - Public sector case (by IGotAnOffer)
• BCG mock case interview: Revenue problem case (by IGotAnOffer) - See below

3. Bain case interview examples

• CoffeeCo practice case (Bain website)
• FashionCo practice case (Bain website)
• Associate Consultant mock interview video (Bain website)
• Consultant mock interview video (Bain website)
• Written case interview tips (Bain website)
• Bain case interview guide   (by IGotAnOffer)
• Digital transformation case with ex-Bain consultant
• Bain case mock interview with ex-Bain manager (below)

4. Deloitte case interview examples

• Engagement Strategy practice case (Deloitte website)
• Recreation Unlimited practice case (Deloitte website)
• Strategic Vision practice case (Deloitte website)
• Retail Strategy practice case  (Deloitte website)
• Finance Strategy practice case  (Deloitte website)
• Talent Management practice case (Deloitte website)
• Enterprise Resource Management practice case (Deloitte website)
• Footloose written case  (by Deloitte)
• Deloitte case interview guide (by IGotAnOffer)

5. Accenture case interview examples

• Case interview workbook (by Accenture)
• Accenture case interview guide (by IGotAnOffer)

6. OC&C case interview examples

• Leisure Club case example (by OC&C)
• Imported Spirits case example (by OC&C)

7. Oliver Wyman case interview examples

• Wumbleworld case sample (Oliver Wyman website)
• Aqualine case sample (Oliver Wyman website)
• Oliver Wyman case interview guide (by IGotAnOffer)

8. A.T. Kearney case interview examples

• Promotion planning case question (A.T. Kearney website)
• Consulting case book and examples (by A.T. Kearney)
• AT Kearney case interview guide (by IGotAnOffer)

9. Strategy& / PWC case interview examples

• Presentation overview with sample questions (by Strategy& / PWC)
• Strategy& / PWC case interview guide (by IGotAnOffer)

10. L.E.K. Consulting case interview examples

• Case interview example video walkthrough   (L.E.K. website)
• Market sizing case example video walkthrough  (L.E.K. website)

11. Roland Berger case interview examples

• Transit oriented development case webinar part 1  (Roland Berger website)
• Transit oriented development case webinar part 2   (Roland Berger website)
• 3D printed hip implants case webinar part 1   (Roland Berger website)
• 3D printed hip implants case webinar part 2   (Roland Berger website)
• Roland Berger case interview guide   (by IGotAnOffer)

12. Capital One case interview examples

• Case interview example video walkthrough  (Capital One website)
• Capital One case interview guide (by IGotAnOffer)

12. EY Parthenon case interview examples

• Candidate-led case example with feedback (by IGotAnOffer)

14. Consulting clubs case interview examples

• Berkeley case book (2006)
• Columbia case book (2006)
• Darden case book (2012)
• Darden case book (2018)
• Duke case book (2010)
• Duke case book (2014)
• ESADE case book (2011)
• Goizueta case book (2006)
• Illinois case book (2015)
• LBS case book (2006)
• MIT case book (2001)
• Notre Dame case book (2017)
• Ross case book (2010)
• Wharton case book (2010)

Practice with experts

Using case interview examples is a key part of your interview preparation, but it isn’t enough.

At some point you’ll want to practise with friends or family who can give some useful feedback. However, if you really want the best possible preparation for your case interview, you'll also want to work with ex-consultants who have experience running interviews at McKinsey, Bain, BCG, etc.

If you know anyone who fits that description, fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.

Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can do mock case interviews 1-on-1 with ex-interviewers from MBB firms . Start scheduling sessions today!

Related articles:

• College Application

32 College Essay Examples That Worked

Reading college essay examples is a great way of preparing yourself for writing your own. Whether you’re aiming to get into your local college or looking to attend an Ivy League school , your college essay is a key component of your college application.

In this blog, we have 32 awesome college essay examples from some of the top universities in the world, including Harvard, Stanford, Cornell, UPenn, Yale, and more! Plus, you will learn how to craft an outstanding college essay step by step, so that your own personality and experiences will really shine. This is the same exact proven strategies our college essay advisors share with our own students in our much sought-after college admissions consulting program . We're not holding back. So, let's dive in!

>> Want us to help you get accepted? Schedule a free initial consultation here <<

Listen to the blog!

Article Contents 54 min read

Why a college essay matters.

A personal statement essay or a college admissions essay is the part of your college application that allows the admissions committee to get a stronger sense of who you are as a candidate. The admissions committee is not only seeking academically strong candidates for their school – they want to find students who will also be a good fit for the culture and values of their institution. The personal statement essay is your chance to show the committee why you are the best all-around candidate for admission.

Your essay will reveal both your hard and soft skills to the admissions committee. From a technical angle, it will showcase your writing skills in terms of organization, clarity, narrative ability, and spelling and grammar. In terms of content, a compelling personal statement should tell a story that reveals something about your personality and what formative experiences you have had in your life. Since the personal statement essay reveals so much about you as an applicant, crafting an outstanding essay is crucial! 

Writing a strong college essay requires significant time and effort. The best way to ensure success is to be properly prepared before you even begin to write:

How to Structure Your College Essay

Most personal statements tend to range from 250 words to 650 words in length. The specific format requirements can vary depending on if you’re writing a common app essay or a unique college admissions essay for a specific school. The structure of your essay will follow the structure of an academic paper, with an introduction, main body, and a conclusion. As our sample above shows, it is usually written in response to a prompt provided by the school. It is important to pay attention to and answer the prompt, as it demonstrates what the school is hoping to learn about you.

While this task may seem challenging, we are here to guide you through the writing process and the strategies you should apply each step of the way.

Great content requires a solid structure to really shine:

For example: \u201cAlthough being a member of a community isn\u2019t always easy, my experiences have taught me that helping others is also a gift to ourselves \u2013 perhaps solitude isn\u2019t the \u2018best society\u2019 after all.\u201d ","label":"Conclusion","title":"Conclusion"}]" code="tab1" template="BlogArticle">

Here’s a short guide on how to write a college essay !

6 Tips for Effective Essay Writing

No matter what the prompt is, here are some tips and strategies that are essential for effective writing in any essay:

1. Do not plagiarize.

Your essay needs to be an honest representation of your abilities. It also needs to tell your story, not someone else’s. Copying someone else’s essay violates the rules of academic integrity. Always make sure that you are writing about your own experiences in your own words.

2. Say it with feeling.

Choose topics that you are passionate about – if you aren’t enthusiastic about what you’re sharing, then your audience won’t be excited to read what you have to say, either. Write about how situations made you feel, what you learned from your experiences and how it will serve you in the future. An essay written on a topic that you are passionate about will have a more genuine voice and will make for a more compelling and memorable read. Be sure to avoid clichés like “I know how to think outside of the box” that will sound impersonal and uninspired, and instead express yourself in your own unique and meaningful way. The personal statement essay is your one chance to showcase your personality and character, so let your natural voice shine through!  

3. Show, don’t tell.

Here is one of the best college essay tips : it is important to always give examples and use specific experiences to illustrate what you wish your reader to know about you, instead of merely summarizing or listing facts about yourself. Your experiences are stories, and when you tell your story in a well-organized and vivid way, it makes it easier for the reader to stay engaged and remember afterwards what you have shared with them. For example, simply stating, “I have a strong sense of community” can sound like an empty claim. Showing your reader how and why you have a sense of community is both far more memorable and far more effective in offering proof for what you’re saying (e.g. sharing an experience about working in a soup kitchen, and what it taught you about community). 

If your essay is over the word limit set by the school, you will appear to either not care about the rules in place or to have failed to pay attention to them. Either way, you will damage your standing as an applicant! Check your word counts to make sure you are within the proper range. If you have written too much, edit your work to make it shorter. Clear and succinct writing will create a good impression, so being under the word limit is acceptable as long as you have answered the prompt and effectively conveyed your experiences. 

5. Proofread your work.

As mentioned above, your college essay reveals a lot about your writing skills to the admissions committee. A compelling personal narrative can still end up undermined or muddled by poor spelling, grammar, and confusing syntax. Don’t let typos and grammatical errors let your essay down! You need to commit to proofreading your essay multiple times at each stage of the process, to make sure it is clearly and correctly written.

Additionally, get someone else to proofread it too! Ask a college essay review service or editor if you addressed the prompt effectively, if your essay makes sense, and if your message is clear. Ask them for their impression of the person writing the essay. How would they describe this person? Does that match with what you were trying to convey? What did they think of the tone of your essay? 

Ask a good teacher, a counselor, or another professional to go over your draft. However, choose your proofreader with care: if you let too many people read it, you may end up with too many conflicting suggestions and opinions. Ideally, your proofreader should be someone you trust, and who can provide you with honest feedback on the content and grammar of your essay. Be sure to share the essay prompt with your reader so that he or she can tell you whether you have answered the prompt effectively.

6. Read that prompt one last time!

It’s an excellent idea to go back and re-read the prompt one last time after you’ve completed the final draft of your personal statement essay. This way, you’ll be absolutely sure that you have responded to the prompt effectively. Double-checking before submission also ensures that you did not go too far off-topic in any way during the multiple re-writes you’ll have to do in perfecting your college admission essay. 

Don’t forget about supplemental college application essays ! Here’s a guide on how to write one:

College Essay Examples #1/32: Harvard

Prompt: The Harvard College Honor code declares that we "hold honesty as the foundation of our community." As you consider entering this community that is committed to honesty, please reflect on a time when you or someone you observed had to make a choice about whether to act with integrity and honesty. (650 words)

"I sit in a hot SUV winding it’s way over a bumpy African road, a scarf protecting my nose and mouth as dust streams in through the window. Returning from a teaching session with the Maasai women, the other students' excited chatter dances around me as they discuss our invitation to the Maasai coming of age ceremony. The ceremony centers on the circumcision of pubescent males and females; often performed with a sharp rock and no anesthetic. It is a rite of passage for the Maasai. My stomach is a tight knot, picturing the children we met today and imagining the painful procedure they will soon undergo. The other students, excited about the feast and intricate costumes, hope that accepting the invitation will strengthen our bond with the community. I, however, am weighed down by a profound sense of unease when it comes to the main attraction, the circumcisions. Further, the leader of the organization is absent; should she not be consulted? Do I go along with the group, and participate in something that I am morally opposed to? Or do something about it?

For me, the strength of a person’s character is defined by their ability to act on their values and stand up for what they believe in. Having strong moral values only becomes a powerful agent of change when one is willing to follow through on them with action. Situations, such as this one, where I feel a sinking sensation deep in my gut, help to cue me to conflicts with my own values, prompting me to gather more information, thus taking the first step towards informed action.

In this situation, the knots in my stomach came from being asked to participate in the celebration of female genital mutilation; a practice which is decidedly against my personal values of reducing human suffering and promoting women’s rights. My visceral reaction came specifically from the idea of watching while doing nothing to intervene. Further, I worried that, as students, our group would be woefully ill-equipped to navigate the nuances of the situation, potentially resulting in harm to our relationship with the community. Plus, due to our association with a medical organization, our presence could be mis-interpreted as an endorsement of the safety of these procedures. With the potential to do harm and without an actionable plan in place for stopping genital mutilation, I concluded that I could not, in good conscience, attend the ceremony.

Though I had decided that I could not go, I still felt concerned about the potential impact of the group's attendance, and wanted to gain more insight into the situation before deciding on a course of action. I shared my concerns with my partner and another student. My partner agreed with me, and we decided to consult his physician father. We quickly learned that Canadian physicians are not legally permitted to condone female genital mutilation, meaning that our attending the ceremony could have legal ramifications for our physician-run organization. With this information in hand, I knew I had to contact the organization lead about the excursion. She forbid our group from attending, requesting that I inform the other students, who were obviously disappointed that I had 'gotten the trip cancelled'.

Though I believe my course of action was the right one and I would not change the outcome, looking back, I wish I had voiced my concerns earlier; it may have made the end result easier for the other students to swallow. In spite of this, being honest when expressing my discomfort with a situation and choosing an alternative course of action that is aligned with my values has never led me to make a decision that I regret. Though standing up for what you believe in, and doing what is right, is not always easy, it is always worth it, and arguably the only way of living a life without regrets."

College Essay Examples #2/32

Prompt: Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

When I was a child, I loved to play the video game Pokémon. My favorite part was having to go to different places and collect all the animals. Around the same time, I entered Boy Scouts and got engrossed in the idea of merit badges. Each badge could be earned by learning about a topic or a challenge and then doing a series of projects related to it. From fishing to first aid, I quickly found that I loved learning about each new task. In my first year in Scouts, I earned double the required number of badges, and it took off from there. My love of collecting trophies was once again reignited. 

My passion for collecting the Pokémon animals was transferred to Boy Scouts. I had set my mind on earning every merit badge, so I had to tell my parents and my troop. My parents were on board instantly, but my troop took some convincing. Many of them said that it would take too much time; that I’d have to travel to different states for some badges like the snow sports merit badge, or that I’d have to build up the endurance to bike for 50 miles at one time for the bicycling merit badge. I told them that I was eager to do this and that I needed their help to find where the badges were being taught. They chuckled and let me have access to the citywide list. Over the next six years I hiked up mountains, swam across rivers, and camped outside with nothing but a long jacket. As I kept going, my troop's attitude slowly turned from apprehensive to encouraging. Members of the community started popping up to teach some of the more obscure merit badges like atomic energy and bugling. Word of what we were doing spread thought-out the local scouting community and other scouts started joining our mission when someone offered one of the uncommon badges. There was a little boy who must have weighed 80 pounds when he took the computers merit badge with me, and last time we talked, he had been offered a job at Google.

A scout must collect all the badges before his 18th birthday. With the strength of the community behind me, I was able to get my final merit badge a month before my 18th birthday – right before I had to sit for my final interview for the Eagle Scout badge. During that interview, the scout leader asked if I had completed every single merit badge. When I confirmed, he informed me that I had broken a new world record as the first Boy Scout in history to earn every merit badge before earning my Eagle! As he stood up and shook my hand, I was overcome with gratitude for everyone who had gotten me to this point. Every late night with my parents, every merit badge counselor, every teacher, every fellow scout, and every scout leader who helped me achieve that goal. This was about so much more than one scout. This was about a community coming together to make history. Even though this was a few years ago, I look back fondly on all the people who made it happen, and today I am a merit badge counselor myself working to give back to scouting more than what it has given me, even though that might take a while. 

Prompt: Describe a topic, idea, or concept you find, so engaging it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?

I have always been fascinated by history: the rise and fall of empires, the evolution of humanity, innovation, politics, and everything else that made us who we are today. What amazes me so much about history are the moments when everything could have gone differently had it not been for one decision: what if Lincoln was never elected? What if the French Revolution never took place? What if the Magna Carta was never signed?

My love of history likely started in middle school with Mr. Flickerson. He was a very thin, tall man with a giant white mustache who always wore a tweed jacket. He was our history teacher and he always claimed that books didn’t always have everything right. Mr. Flickerson often encouraged us to do our own research and see what else we could find on a topic of interest. If someone could find something from a reputable source that disagreed with the textbook, we got five bonus points on a test.

I still remember how excitedly he recounted old battles. He would do gruff voices for generals and deftly switch to a hilarious high pitched voice for the ladies. His passion for history greatly affected his students, and by the end of the year, we were shooting history reenactment videos in full costume. Since then, history has always held a special place in my heart.

Now when I exercise, half of my podcasts are all history related. I remember once getting so engrossed in a podcast about Genghis Khan that I stayed at the gym for three hours! On the one hand, he was a vicious warrior and tyrant, but he was also an innovator and loyal leader. He allowed women to serve in leadership positions. He even promoted freedom of religion. There are many stories of him eating on the ground or from an old wooden bowl while his guests dined using the fine silver. 

From history, we can learn a lot about the complexities of humanity. We can see how people in the past dealt with issues and what their results were. In its way, history sheds light on our present and future. 

College Essay Examples #4/32

Prompt: The mission of Harvard College is to educate our students to be citizens and citizen-leaders for society. What would you do to contribute to the lives of your classmates in advancing this mission? (650 words max)

The phrase “citizen-leader” is important to distinguish from conventional ideas about leadership. Rather than leading by trying to single oneself out among peers, I believe that real leadership comes through effecting palpable change in the lives of those around you. Effective leaders don’t stand apart from their communities, but rather strive to become as deeply rooted within them as possible. A real leader is first and foremost a citizen, a peer, and a support for those around them.

My sense of leadership has been shaped by my father, whose nearly 25 years in public education have positively impacted hundreds of students. Each year he would come home on the last day of a school year with dozens of cards and gifts, from both current students graduating and former students who stopped by to thank him sometimes years after being his students. He was a leader—someone who helped others learn to find themselves, rather than direct their actions or words through conventional authority. I’ve come to believe that power it is the ability to encourage people to evolve, and that sustained, successful leadership is measured only by the success and wellbeing of the people around you.

As a result of this understanding, I’ve maintained an active presence in my high school’s peer tutoring program throughout my junior and senior years. Since I also hope to become a teacher, this has provided important experience that helped me better understand the kind of communication and time management skills needed to help people overcome their educational obstacles, specifically regarding their writing skills. The Academic Resource Center’s Peer Tutoring program at Harvard is one of the central ways in which I’d like to help lead my fellow students toward a better understanding not only of rhetoric and composition, but of the world in general.

Coaching in sports is another mode of leadership that I hope to maintain at Harvard. Powerlifting has had a major place in my extracurricular life during high school and I was thrilled to learn that Harvard boasts a competitive powerlifting club. This goes back to the metric of encouraging success and wellbeing of others — the powerlifting club presents an opportunity in which I can further develop these skills along with my fellow barbell enthusiasts. I’ve found strength sport environments to be really egalitarian and accessible, with a continual emphasis on collaboration and mutual support that’s unique among team sports. The path to becoming a more effective leader comes from forging bonds and developing skills alongside other people, so that eventually your ability to lead follows naturally from the experience and abilities you’ve honed over years of work. By lifting up oneself and others, we eventually pass a threshold into becoming beacons of knowledge, exemplars of ethical and effective action, and citizen-leaders.

This all further galvanizes my desire to teach following my time at Harvard. I feel incredibly fortunate that my current passions in writing and powerlifting will provide opportunities in which I can further develop my leadership skills in a way that will improve my ability to teach them to others. I will strive to continue being a supportive peer and collaborator which is an important foundation for becoming a true leader and educator. Harvard is in every sense the best possible environment for continuing this evolution and encouraging it in my fellow students as well. (556 words)

Write a killer college essay for Harvard by reading some of the best Harvard supplemental essay examples .

College essay examples #5/32: cornell.

Prompt: What is your "thing"? What energizes you or engages you so deeply that you lose track of time? Everyone has different passions, obsessions, quirks, inspirations. What are yours? (maximum of 650 words)

“Bam!” These were the energized words of Emeril Lagasse as he added a touch of parmesan cheese to perfectly top off the dish he had just cooked on live television. Growing up, my sisters and I became hooked on watching chefs like Emeril cook on The Food Network. I never liked mushrooms and despised when my parents included them as we sat down to eat dinner together each night. My parents said that if I did not like it, I could cook dinner myself. I had been watching cooking shows, so I decided to try my hand at cooking our family meals. My parents were thrilled to have someone else making dinner for the night and I was ecstatic to be put in the decision-making seat for what we would be eating for dinner. Over the years, I continue to cook with my family as a way to grow closer together and I also cook by myself as a form of stress relief. As I chop vegetables, I get lost in the repetitive nature of the task and it becomes a form of meditation for me; something for my mind to focus on that allows me to forget about the troubles of the day. While my love for cooking stemmed from a desire to not have to eat mushrooms with dinner, it has grown into one of my favorite hobbies. At Cornell, I know I will meet a wide range of people and even the typical college student that does not know now to cook and relies on a microwave, pop tarts, and ramen to get through arduous study sessions. I hope to bring my hobby of cooking to Cornell where I can use it to make it through my own stressful hurdles but also to build relationships with my new classmates who may be missing a home-cooked meal.

The college admissions essays for Cornell are a bit different than other Ivy League schools. Brush up on writing Cornell essays and review the essay prompts to start your writing! ","label":"Note","title":"Note"}]" code="tab3" template="BlogArticle">

College Essay Examples #6/32:

School: Cornell College of Architecture, Art, and Planning

Prompt: What is your "thing"? What energizes you or engages you so deeply that you lose track of time? Everyone has different passions, obsessions, quirks, inspirations. What are yours? (650 words)

It’s 4 a.m. and I’m bent over my computer screen. In front of me is one of the photographs I intend to submit for the Charles Lewin Digital Photo Essay Competition. It is a silhouette shot of a tall, smiling woman – my mother – framed against the backdrop of a gorgeous red sunset. Though I’d used the whip-pan technique to give the photo the same dynamic, inspiring, whirlwind energy I associate with my mother, it’s not quite right. I’ve been fiddling with the white balance and color pallet for hours, trying to capture the perfect amount of luminosity in my mother’s eyes. At that moment, my mother herself comes in, asking why I’m up so late on a school night. When I show her the picture, her eyes light up in exactly the way I’ve captured in the photo. That photo essay, capturing the beauty of three generations of women in my family, went on to win me first place in the competition. And yet the moment that I shall carry with me forever is the one from 4 a.m. that night. The moment when my mother’s eyes lit up in joy and wonder as she understood exactly what I was trying to say through my photography. In that moment, I knew for sure that I’d be chasing this feeling for the rest of my life.

Though that moment cemented my love for photography, I’ve been playing around with a camera since I was 5 years old, when my father first introduced me to his favorite hobby. I was a shy, quiet kid and photography allowed me to experience the world and communicate my feelings like I never could before. Most of our weekends were spent taking pictures, from micro nature photography on our camping trips to event photography for every community event. Even back then, I was constantly asking questions about why one picture looks better than another. I credit my father for helping me develop my photographic “eye”. The training of those early years helped me develop my sense of aesthetic placements, framing, and positioning. 

To this day, I am obsessed with learning about the technical side of photography. I have a natural analytical bent of mind that exists along-side my artistic vision; and so, I gravitate towards understanding exactly how aperture, depth of field, shutter speed, exposure, composition, and white balance can be used as a tool of artistic control in photography. My favorite way to unwind is to read books and online articles about photography and techniques I’m currently obsessed with. I also love experimenting with different styles of photography. Though art photography is my passion, I spent a couple of years as the staff photographer for my high school newspaper. This foray into the journalistic arena helped to broaden my horizons and consider the social impact of photography.

Lately, I’ve become passionately interested in the philosophy and psychology of photography. There are two books that inspired this journey - “The Art of Photography” by Bruce Barnbaum and “Studio Anywhere” by Nick Fancher. These books led me to think deeply about the artistic merit and social impact of photography and inspired me to sign up as a volunteer photographer at the local community center. I remember when an older lady, a little self-conscious about her appearance, asked me to take a photo of her in her evening dress at a fund-raising event. When I showed her the photo I took, her expression transformed from anxiety and discomfort to pride and confidence, just like my mother on that fateful Tuesday night. That’s another moment of joy I’ll carry with me forever.

Alfred Stieglitz once said - “In photography there is a reality so subtle that it becomes more real than reality.” Every photographer has a vision of their own reality and the greatest joy I feel is when I successfully communicate this philosophy using my work. (648 words)

School: Cornell College of Arts and Sciences

Prompt: Students in Arts and Sciences embrace the opportunity to delve into multifaceted academic interests, embodying in 21st century terms Ezra Cornell’s “any person…any study” founding vision. Tell us about the areas of study you are excited to explore, and specifically why you wish to pursue them in our College. (650 words)

Growing up, I was your average troublesome kid. I rarely turned in homework on time, I frequently landed in detention, and I preferred video games to any other activity. This was me until the age of 14 – and that was when it all changed, thanks to Mr. Robert Brown. I was placed in Mr. Brown’s English Literature class in freshman year. Mr. Brown believed that every student could become interested in English Literature, given the right bait, and for me the bait was science fiction novels. He identified my nascent inclination towards science-based, fantasy worlds, based on my interest in video games, and handed me some choice works by Isaac Asimov, Ursula Le Guin, and Frank Herbert. In a matter of days, I was hooked. 

Looking back, I can appreciate how deeply transformative that period of my life was. Science fiction fulfilled all of my natural inclinations towards an exploration of imagination and wonder within the limits of a rule-bounded world. At the same time, it awoke in me a deep and abiding interest in larger questions of philosophy, sociology, technology, and ethics. I had a new-found love for not only English Literature, but also Physics, Biology, Chemistry, and Math and my overall grades improved tremendously. I often took up projects for extra credit just so I could explore a particular new topic I was obsessed with. Specifically, I loved to take up parallel projects in different classes since I loved exploring two different sides of the same essential question. For instance, in my sophomore year, I wrote a paper on Darwinian Evolution in Mid-Century American Fiction for my English Literature class, while also working on an extra-credit class presentation on the Darwin’s Theory of Evolution for Biology. This kind of dual-natured exploration of topics is something I want to pursue throughout my life.

Over time, my interest in the fictional explorations of socio-scientific questions expanded to the real world. In particular, I developed an interest in biotechnology innovations such as gene-therapy, drug engineering, and agricultural biotechnology and I even started a YouTube channel to provide commentary on the latest scientific news. My scientific interests led me to real-world activism in my junior year when a biotechnology company came to our town to offer “free” genetic sequencing for the population. I organized an informational campaign highlighting their lax privacy and data protection terms. Thanks to our efforts, the company revised their terms to ensure greater privacy for the genetic information of all participants.

This experience sparked my interest in medical ethics as a career and I am now actively seeking an education that will allow me to pursue both the scientific and philosophical questions related to technology, society, and ethical limitations. I believe the Science & Technology Studies major at the Cornell College of Arts and Sciences offers a unique opportunity to pursue the holistic, balanced education I seek. 

Though I know what I eventually want to major in, it is also particularly important to me to continue building my knowledge base in both humanities and sciences, before declaring my major. The holistic, balanced curriculum at your school allows me this freedom. At Cornell, I will have the chance to acquire philosophy AND biology mentors, interact with students who have varying subject matter interests, and complete an independent research study in any topic of my choosing. 

It’s strange to think that just a few years ago, I cared about nothing more than my League of Legends avatar and Minecraft cohorts! And yet, that love for video games was the first step in my journey towards finding answers to the greatest socio-philosophical and scientific questions of our times. I hope Cornell College of Arts and Science can be the next step in that journey. (623)

College Essay Examples #8/32: Princeton

Prompt: At Princeton, we value diverse perspectives and the ability to have respectful dialogue about difficult issues. Share a time when you had a conversation with a person or a group of people about a difficult topic. What insight did you gain, and how would you incorporate that knowledge into your thinking in the future? (250 words)

As captain of my high school basketball team, I have led my team to many hard-earned victories and a few crushing losses. Yet the most difficult moment of my football career took place off the field. It was the morning after our last game of the season, when Tyler, one of my classmates, approached me to ask for a favor. He said that a group he was a part of called the Hands-On organization were planning a new campaign that they’d love my support with, as captain of the football team – a campaign to request a different school mascot. You see, our school team was called the “Lincoln Indians” and our mascot was a stereotypical representation of an Indian. In our small town located in rural Montana, this has never even been recognized as an issue and initially, I, too, didn’t comprehend why it might be one. Tyler took the time to explain to me how it made him feel to see his identity masqueraded as a costume. It was a revelation to me to learn how traumatized he felt at every game. It was a brief conversation which made me re-think a lot of things I had taken for granted; ultimately, I was enlightened and humbled. Thanks to Tyler’s efforts, we have a new team mascot. As for me, I am now a member of the Hands-On organization myself, and I want to continue to use my voice to create awareness around the issues affecting minorities in our country. (250) 

If you\u2019re planning to apply to Princeton, read some more Princeton essay examples to get you started! ","label":"College Diversity Essay","title":"College Diversity Essay"}]" code="tab4" template="BlogArticle">

College Essay Examples #9/32:

School: Princeton University 

Prompt: Princeton has a longstanding commitment to service and civic engagement. Tell us how your story intersects (or will intersect) with these ideals. (250 words)

I was 14 when I met Jennifer at the local Literacy Volunteers and Advocates (LVA) chapter. At this time, I was going through the basic motions of volunteering without truly understanding the impact or significance of what I was doing. Jennifer was an immigrant from Mexico and attended my computer literacy class at LVA. She was one of the few new immigrants who could speak English fluently, and so she served as the unofficial translator at our LVA center. Once, I asked her if she didn’t find it annoying to always have to leave her own tasks and go running off to translate for other people. She told me that for her, it was a privilege to be able to do this for others and the biggest annoyances were the authority figures who displayed impatience, discrimination, and cruelty towards immigrants. Her words had a lasting impact on me and from that moment, I saw so many instances of inequity, cruelty, and injustice that I had not even registered before. At the same time, I recognized the potential I had to make a real difference in people’s lives. I decided to take on a full-time Spanish tutor and in a couple of years, I was near-fluent in Spanish. My life’s goal is to continue practicing my Spanish language skills through my undergraduate education and to eventually enact provisions in politics and society to counter the language barrier that so many immigrants face. (241)

Prompt: The Stanford community is deeply curious and driven to learn in and out of the classroom. Reflect on an idea or experience that makes you genuinely excited about learning. (100-250 words)

I have always enjoyed my English Literature classes and Mrs. Sutherland’s junior year Lit class was no different. Our assigned reading was Pride and Prejudice by Jane Austen. It was my first Austen novel, and in fact, it was the first classic novel I had read from that historical period. I knew I’d enjoy the romantic story of the novel; what I didn’t expect was how the social structure of the novel would grip me as I deep-dived into it for our class. When Mrs. Sutherland gave us the freedom to write our English Lit finals paper about any topic, I chose to write about the social fabric of the Regency era. I was fascinated by how the Regency-era economic and military events formed the backdrop for Jane Austen’s social realism. This paper sparked my interest in social history as a field of study, and subsequently, I read as many books as I could about the social, cultural, and economic history of England. Each new topic I read about made me reflect on how social mores and day-to-day social rituals are formed as a result of the major economic, military, and business events of the time. That one semester of English Literature introduced me to a whole new world of learning, questioning, and debating, and eventually helped me define what I wish to study in college. Thank you Mrs. Sutherland! (230)

College Essay Examples #11/32:

School: Stanford University

Prompt: Virtually all of Stanford's undergraduates live on campus. Write a note to your future roommate that reveals something about you or that will help your roommate—and us—get to know you better. (100-250 words)

Dear future roommate,

The number one thing you should know about me is that I live in a state of organized chaos, both in my mind and outside it. For example, I love learning about new topics and my favorite way to learn is to read as much as I can while drinking copious cups of tea. Prepare to often see large piles of books about my latest hyper-obsession lying around! 

Yes, I still like checking physical books out of the library rather than downloading digital copies – that’s another one of my quirks. While I’m open to learning and I enjoy new experiences, I also like the comfort and stability of tradition. In fact, I am also a very traditional student. For me, learning is not just about classes and homework and assignments. I like to bring my learning home with me, and to talk about topics that sparked my interest with my friends. 

For example, yesterday in AP Biology, we learned about invasive species and their impact on ecology. This got me thinking about how human beings could, in our current form, be considered an invasive species, and I later had an interesting conversation with my friend about whether natural corrections could already be occurring in response. 

Along with my piles of books, you can expect me to bring home many ideas, experiences, and speculations to discuss with you, maybe over a cup of tea! (236)

College Essay Examples #12/32:

Prompt: Tell us about something that is meaningful to you, and why?(100-250 words)

I am a passionate advocate for universal healthcare and specifically, equitable, and non-discriminatory access to healthcare for people of all communities. One of my goals in pursuing an education in medicine combined with public health policy is to take tangible actions towards my beliefs. 

Growing up, my family and I never considered “going to the hospital” an option. My parents both had minimum wage jobs with no benefits. Without health insurance, without coverage, healthcare was, to us, a luxury. If we were seriously injured or ill, we would call on “unofficial” doctors – a friendly nurse, a local vet, or the knowledgeable pharmacist who lived above us. I remember when I was 12, my mother, who at the time had an undiagnosed diabetic condition, went into insulin shock, and almost died. Riding to the hospital in the ambulance, I could see that even in that moment, my father couldn’t purely worry about his wife’s life; he also had to worry about the medical bills he’d be stuck with, even if she lived. 

My mother survived, and so did our family, but the suffering of that time still lives with me. It informs my desire to be the best possible doctor I can be, serving communities that need my help. And it’s why my greatest ambition is to one day be in a position to implement effective policies that address the imbalances in our healthcare system. (234)

Is Stanford your #1 choice? Get ready for supplemental applications and read some Stanford essay examples !

College essay examples #13/32:.

School:  Stanford University

Prompt: Tell us about something that is meaningful to you, and why? (Max 250 words)

Cold water splashed my exposed calves as I helped pull the rubber dingy safely to shore. I kept thinking about the line of a poem by Warshan Shire: “no one puts their children in a boat unless the water is safer than the land.” I noted that there were more than 15 small children in the boat. My family and I had been vacationing on a Greek island when we heard cries coming from the sea. We rushed to help and with the aid of locals, we pulled the boat to shore. Luckily everyone survived. A few of those on the boat spoke English; they explained that they were refugees and had fled conflict in Syria. Until that point in my life the concept of a refugee was opaque. Now I understood in a visceral way what it meant to flee one’s country.    

Since this trip one year ago, I have devoted most of my extracurricular hours to a local NGO that helps to resettle refugees. I have convinced many friends to join me as a “buddy” to incoming refugees. We teach each other about our cultures by cooking together, sharing stories, and exploring nature. The more I learn about other cultures, the more I realize that I have much more to learn. What I now know is that is my duty to advocate for those who do not have the power to advocate for themselves and to fight for the rights of those at home and abroad. (248 words)

Prompt: Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.

As a child, I was considered the “fat” kid. I grew much faster than any of my peers and was over a foot taller than every other person in my 5th-grade class. With that speedy growth came a lot of eating and I tended to be overweight for most of my childhood. However, by the start of grade 7, I started to lean out and at the end that year I was finally “in shape.” This new status and change in my appearance led to major changes in most of my relationships: it was easier to make friends, teachers treated me better, and I was picked first for sports teams. Everything seemed to improve. Yet, I remembered what it had been like to be an “outsider” and suffer humiliation for my appearance and weight.

I learned to appreciate the power of humor very early on in my life. Initially, when a classmate went on about how giant or stupid I was, I could not stand up for myself. It was painful and infuriating, but I took the abuse quietly. However, once I learned that I shouldn't take myself and my appearance too seriously, I was able to make fun of myself too. This change in my attitude was life-altering. My classmates' taunts didn't hurt anymore and most of my peers did not want to bully someone who reacted to their abuse with laughter. As the years went on, I would hone this ability, always ready to deflect mean words with a quick joke or a clever comment. I even started using it to swing in and save other outsiders like myself. The key was to distract the bully long enough to escape or to get the bully to start laughing, perhaps even turning them into friends. Once I dropped the weight and became conventionally “normal”, I never forgot what it was like to be different. Since then, I have always worked to include everyone. Inclusion has become a priority to me, as I do not want anyone to experience what I did. A kind word or a quick joke makes strangers feel like friends and speaking from experience, sometimes that’s all we need.

Children can be brutally honest. If they see something different than what they are used to, they have no problem pointing it out. As an adult, this is an endearing trait to see in children, but as a fellow kid, it was difficult to endure. Growing up is hard for everyone, but it is especially rough for people who are different. One of my best friends as a child was a kind girl from Spain whose family always made very fragrant foods. Other children mocked the smell of her lunches, but I was always friendly, and we often enjoyed her delicious lunches together. Together, our respective challenges did not seem so severe.

Growing up as an outsider taught me a lot. Negative experiences are also valuable: knowing what it’s like to be made fun of and excluded teaches you the value of friendship and companionship. I didn’t know it at the time, but hardships can be helpful gifts. The spice of life is variety. If everyone looked, acted, and thought the same, we’d have such a boring world. But instead, we have artists, craftsmen, philosophers, and writers - people who change the world through their uniqueness. 

College Essay Examples #15/32: University of Pennsylvania

Prompt: How did you discover your intellectual and academic interests, and how will you explore them at the University of Pennsylvania? (300-450 words)

Realizing how infinitely fascinating biology could be is a memory steeped in the peculiar odor of formaldehyde. My tiny hand, 9 years old and perpetually snack-sticky enough to leave fingerprints on the glass, reached out and lightly rested on the jar holding what I then called “monster hands”. In reality, this was an impeccably preserved pair of hands from a gout sufferer, one of the thousands of wet specimens in Philadelphia’s Mutter Museum, a place I didn’t know existed prior to my first visit but have not forgotten since.

Though the sight was unusual, I wasn’t scared by this display at all. My parents have since told me that I was overcome with fascination in that moment, genuinely transfixed by what surrounded me. My now-hazy recollection is one of wonder, and a feeling I couldn’t quite describe at the time but now understand to be empathy. “Was he sore?” I asked my parents. My mother laughed and my father calmly tried to explain, in toddler terms, just how much pain this person suffered.

This planted a seed that has since matured into a profound appreciation for the complexity of living systems. And, in more somber terms, a sensitivity to how these systems can short-circuit and create a domino effect of dysfunction that results in everything from uric acid crystals in knuckles to conjoined twins. I’ve since tempered my childhood fascination with more extreme medical conditions, but I can still see, feel, and smell that room in the Mutter. Strange as it may be, my lifelong obsession with medicine and biology comes out of this oddity-packed room, its vaguely astringent air, and impossibly large intestine sitting halfway up the stairs.

Penn’s Musculoskeletal Center is therefore one of the biggest reasons for my application for admission. The center’s current research in both ossification disorders and tissue engineering is incredibly exciting to me, and while I know participation in high-level research is quite limited for undergraduates, nothing would make me happier than to contribute to the MC’s singular work in some small way. Even more generally, the strength of Penn’s biology department will provide an incredible launching pad for more specialized work in medicine following graduation. (363 words)

College Essay Examples #16/32:

School: University of Pennsylvania

Prompt: At Penn, learning and growth happen outside of the classroom, too. How will you explore the community at Penn? Consider how this community will help shape your perspective and identity, and how your identity and perspective will help shape this community. (150-200 words)

In addition to my academic interests, music will be my main means of exploring Penn’s community. Growing up in a small town of just 600 people meant that my high school was perpetually underfunded and unable to support any music programs. Penn’s symphony orchestra and jazz combos would be my first opportunity to utilize years of private lessons and practice I’ve undertaken since early childhood. Moreover, working with such a renowned orchestra will be my first commitment to musical performance outside of small community ensembles. This would enable a previously underdeveloped part of who I am to bloom in the company of incredibly talented musicians and directors. 

Shifting from very introverted, isolated artistic practice to genuine collaboration and community would be a massive evolution for me as both a musician and a person. I would look forward to unbottling the energy I've built up playing along to Sonny Rollins and John Coltrane over the last ten years, energizing and encouraging my fellow musicians and adding a unique perspective as someone who's new to—but very grateful for—larger ensemble performance. (178 words)

Check out some more UPenn essays to find inspiration before writing your own!

College essay examples #17/32: yale university.

Prompt: Yale’s extensive course offerings and vibrant conversations beyond the classroom encourage students to follow their developing intellectual interests wherever they lead. Tell us about your engagement with a topic or idea that excites you. Why are you drawn to it? (250 words or fewer)

Art is always a snapshot of a given cultural and artistic moment, but the physicality of this information in pottery has always fascinated me and encouraged me to be both a voracious researcher and experimenter in my own creative practice Pottery is rightly considered an art, but its underpinnings in chemistry are what have attracted me to this practice and kept me engaged with it over the years. Glazes in particular are endlessly complex, rife with history and a sense of cross-cultural collaboration. In a sense, something as simple as the type of cobalt luster on a Hispano-Moresque plate contains centuries of history, telling stories of resource availability, migration, commerce, and even theology. Yet all of this information must be unlocked through understanding a piece's chemical underpinnings, and specifically the nearly infinite variations in fluxes and ensuing chemical interactions that have shaped—or more accurately, colored—earthenware and stoneware art throughout history.

Yale’s Chemistry BS/MS program will be a demanding course of study, but a big part of my extracurricular and personal development involvement throughout it will remain in the molecular magic of pottery. Much the same way surgeons often engage in very dexterity-dependent arts in their downtime, I look forward to continuing my personal explorations in art-oriented chemistry while further developing my academic proficiencies in the science itself. (217 words)

School: Yale University 

Prompt: Yale students, faculty, and alumni engage issues of local, national, and international significance. Discuss an issue that is important to you and how your college experience could help you address it. (250 words or fewer)

Being called “short stack” is probably common for a lot of 5 year-olds, and it certainly didn’t bother me throughout my kindergarten year. But just a few years later, I came to understand that I was not only significantly shorter than my friends but was in fact growing at a much slower pace. 

I had grown up in a so-called “food desert”. As is the case for most families in these areas, mine rarely had enough money to afford what scarce high-nutrient food we did have access to. This experience has shaped a big part of not only my sense of self but of my desire to pursue a career in policy analysis to help prevent other kids from having food insufficiencies. Legislation around food and specifically its insufficient supply in poorer areas would therefore be a central focus in my individual research in Yale’s Urban Studies program, as well as my graduate and professional work thereafter. 

I feel extremely strongly that I have an ethical duty to utilize the privilege afforded to me by an education at Yale to help other kids grow up happier, healthier, and in more self-sufficient communities. (192 words)

Applying to Yale? Here are some Yale supplemental essays examples !

College essay examples #19/32: columbia university.

Prompt: Columbia students take an active role in improving their community, whether in their residence hall, classes or throughout New York City. Their actions, small or large, work to positively impact the lives of others. Share one contribution that you have made to your family, school, friend group or another community that surrounds you. (200 words or fewer)

The biggest impact I’ve had on my friends and peers was small enough to fit in a shoebox. It started simply: one day in 8th grade, a friend forgot to pack any money, so the rest of us pitched in to buy her lunch. The next day she wanted to pay us back, but I suggested we just stash the $5 in case any of us forget our lunch money in the future. After a few weeks of saving our spare change, we had enough to move our cache to a small shoebox, which then became our friend group’s bank. This caught on quickly, and by ninth grade we began to maintain a class-wide “shoebox bank,” available to anyone who needed lunch money or a few dollars for anything else. 

By the end of high school, this grew into a formal “leave what you can / take what you need” policy that allowed us to donate $400 to our city’s food bank at the end of the year. I couldn’t have done this alone, and so one of the most important things I learned from the success of our shoebox was that a good idea needs community support to succeed. (200 words)

College Essay Examples #20/32:

School: Columbia University

Prompt: Why are you interested in attending Columbia University? (200 words or fewer)

Columbia has long been my magnetic North in the world of American literature. I was an early reader, and became interested in poetry, first the romantics and transcendentalists, then the beats. Tracing the biographies of figures like Kerouac and Ginsburg more recently, I began to realize that they and many other writers whose work had found its way to me spontaneously came with the common thread of Columbia.

My own poetic practice has therefore been deeply informed by the textures and philosophical milieus which stem from Columbia, and a big part of my desire to matriculate. Professor Arsić’s book On Leaving was especially transformative, awakening me to a fuller sense of the interrelatedness of so many American writers like Emerson, and galvanizing beyond any doubt the sense that literary studies was my calling. And on a more concrete level, the resources of both the Burke and Butler libraries would play a central part in my proposed thesis, allowing me to fully enmesh my own academic work with the history that has shaped it. (173 words)

The \u201c why this college \u201d is a common essay prompt for admissions. Be sure your reasons for applying are clear and sound. Outline 2 or 3 reasons why you want to attend and what you will bring to the program, especially if you\u2019re writing to an Ivy League school! Read some Columbia essay examples to see what other prompts you can expect. ","label":"Tip","title":"Tip"}]" code="tab5" template="BlogArticle">

College Essay Examples #21/32:

Prompt: Please tell us what from your current and past experiences (either academic or personal) attracts you specifically to the areas of study that you noted in the application. (200 words or fewer)

My first visit to a planetarium at the age of 10 infected me with a specific obsession: infinity. The idea of an ever-expanding universe was so thrilling and puzzling to me that I couldn’t shake trying to understand it. 

For months after my first trip to the Hayden planetarium, I pondered infinity, barely understanding the word itself. This matured into a lasting fascination with number and number theory specifically, and by the time I was in high school I was committed to following this path of knowledge without reservation. The history of number theory formed a prominent part of my elective work as an undergrad, during which I undertook both bibliographic and technical research on Cantor's paradox and "actual infinity" in relation to his lifelong mysticism. 

My commitment to mathematics has grown and become much more specialized since my early bedazzlement by cosmology, but the experience of seeing mathematics as a way of thinking beyond conventional scales and frameworks has remained a central part of my love for the discipline ever since. A life spent exploring the outermost reaches of number and logic has been and still is my deepest desire. (191 words)

Prompt: Brown’s Open Curriculum allows students to explore broadly while also diving deeply into their academic pursuits. Tell us about an academic interest (or interests) that excites you, and how you might use the Open Curriculum to pursue it. (250 words)

Looking through the eyepiece of a microscope, I was amazed to see the individual cells of a sea urchin embryo. In my high school cell and molecular biology class, we were studying the cell cycle and we had the opportunity to harvest embryos from sea urchins to view under the microscope. I had used a microscope before, but only to look at prepared slides containing preserved tissue samples. This was my first time viewing a live sample that I had prepared myself. This experience opened my eyes to the wonders of cell biology and how our scientific world has been expanded with the technology of microscopes. I knew that I wanted to continue to incorporate microscopes into my own learning and to learn as much as I could about cells and their inner workings. With Brown’s Open Curriculum, I am excited to broadly study biology while also diving deeply into the world of cell biology. The excitement I felt when looking through the microscope at a sea urchin embryo is one that I look to bring with me to Brown as my classmates and I embark on expanding our academic horizons and building the foundation needed to be successful in our future scientific careers. 

College Essay Examples #23/32:

School:  Brown University

Prompt: Tell us about a place or community you call home. How has it shaped your perspective? (250 words)

When I was a child, I was upset to learn that my parents had decided we would be moving houses. I did not want to leave the place I had called home for the past thirteen years, the place where I had friends and happy childhood memories. Since this period in my life, I have moved several times and now when I think of home, the first thought that comes to mind is my parents. I realized that home is not a specific place; it is the people that surround you that make you feel at home. This perspective allows me to travel to new places and embark on new adventures with the understanding that I can make any place feel like home. The key is building friendships and relationships with those around you so a place does not feel foreign but rather a place in which you feel supported. As I join your community, I look forward to establishing these relationships as my peers and I build a new home at Brown University.  

If you’re applying to Brown University, be sure to read some more Brown essay examples !

College essay examples #24/32:.

School:  Tulane University

Prompt: Please briefly elaborate on one of your extracurricular activities or work experiences. 

My arms began to shake as the bag filled up. Soon it became almost too heavy to manage. Finally, the massive Leatherback Sea Turtle had finished laying her eggs and my team and I could move them to a nursery we had prepared. I was in Costa Rica for an AP class in Tropical Ecology and we were tasked with saving these eggs from poachers. We brought the eggs to safety and when we returned two months later, we were able to watch as hundreds of baby sea turtles hatched and made it out to sea. 

This experience was particularly formative for me. I learned two important lessons. The first is the importance of environmental stewardship. Due to trawling, harvesting for consumption, light pollution and other human factors, many sea turtles are now critically endangered. It will be left to my generation to continue the fight to preserve the natural world. I also learned how inequality can contribute to environmental degradation. The poachers, for example, were working-class families who sold the eggs as aphrodisiacs for $USD 1-2 in order to survive. When I heard this, I had to act. By saving the eggs, we may have unintentionally denied these families their means of survival. I therefore, asked my school program if we could brainstorm a solution that would help both the turtles and the locals. We decided to buy their handicrafts at a higher price, to sell back at home. We also established a yearly fundraiser. To date we have helped transition 10 local families from relying on turtle eggs, to selling handmade items. Through this new partnership with the community, we have also established a cultural exchange, in which a few of our youth spend one month in Costa Rica each year while their youth come to the United States. I hope that this will continue to flourish in the years to come. 

With privilege comes responsibility: those of us who have grown up in wealthy societies have largely benefitted from an unequal global system. I believe that it is my duty to use this privilege to help both the world’s human and non-human inhabitants.

Prompt: The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience? (600 words)

I had not lived long, but at that moment, I was sure this was the worst day of my life. I was only eleven years old, and I had to listen to a doctor tell my mother that I would have to inject myself every day for the rest of my life. Being diagnosed with Type I diabetes felt almost like a death sentence; my life changed in an instant, and I was terrified of not being able to cope with a chronic disease and afraid that I would never get to be a normal child. Little did I know that this condition would later on allow me to give back to my community through my volunteering initiatives and would make me want to pursue a career where I could help others.

The impact that my disease had on my family was profound. We all had to learn to adjust to a new reality, and I went from having a normal life, to having to mature in a matter of weeks. I knew that it was up to me to make this work, but I felt lost and did not know how to deal with this immense responsibility of managing a new diet, an insulin shot four times a day, and my emotions. After a few days, the initial shock was replaced by denial, then came anger, and little by little, I later gained acceptance. By exercising determination and courage, I decided that even though my disease was now a part of my life, I would not let it dictate who I was or what I could become. I was resolute to do great things.  

Besides the discipline and resilience that I had to muster to live my life as a diabetic, I realized that some things in life are better dealt with by having a support system. With this in mind, I looked for volunteering positions where I could share my experience with others and listen to their own struggles. After I got involved in different initiatives, I decided to organize a support group in high school for students who were dealing with difficult situations and just needed someone to talk to. The group was so successful that I was invited to other schools to talk about what we did and about the difference we made in our members’ lives by just listening to one another. Today, we have more than twenty volunteers, and our meeting times have doubled since we started. Additionally, this group has been a platform for other initiatives that I have helped launch such as fundraising campaigns and mental health events. I do this as I keep looking for ways to get involved in my community and create spaces for people to support one another in difficult times. 

We all have challenges in life. Being diagnosed with a chronic disease at such a young age was devastating for me and my family. However, form this experience I have learned that being disciplined is the key to living a healthy life and that being compassionate is the first step to helping those who need it. When I see how many people have been benefitted from our group, I look back and remember being a scared eleven-year-old, and I feel proud of what I have become. What felt like a death sentence at first turned into a way of supporting others in my community proving that the lessons we take from the obstacles we encounter can, in fact, be fundamental to later success.

Are you applying to any UC schools ? Familiarize yourself with some UC personal statement samples and prompts , since these can be very different from common app prompts! ","label":"Note","title":"Note"}]" code="tab6" template="BlogArticle">

College Essay Examples #26/32:

Common App Essays

Prompt: Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?

Staring down at my scuffed Converse Chuck Taylors, I distinctly remember the feeling of heat rising in my cheeks. Somehow, I had landed myself in the principal’s office at the beginning of the school year in tenth grade. I blame it on the growth spurt I experienced the summer before that had single-handedly taken half of my wardrobe out of commission. The polka dot dress skimmed the tops of my knees on the first day of high school was now, apparently, so short that it would “distract the young men” in class. Though I respected the rules at my school, I was infuriated, embarrassed, and confused about being made to feel as though I had done something morally wrong as a result of my height making my skirt length criminally deficient. After sheepishly explaining the situation to my mom, I was relieved to find her just as angry about the school’s actions, and even more relieved when she supported my desire to challenge them.

Challenging the school’s actions ended up being a little more, well, challenging than I thought. Growing up in a conservative area, my defiance was met with disdain and whispers in the hallway about not knowing my place. Thankfully, however, not all of my peers were so resistant to change. After weeks of emails campaigning the student government’s faculty advisor, I was finally permitted to make a presentation about the sexism inherent in the school’s dress code before the student government representatives, who grew excited about the potential to change school policy for the better. Collaborating with each grade’s representative, we organized a school-wide awareness-raising campaign to engender support for our initiative. At after-school sports practices, band rehearsals, and art club meetings, I pleaded with my peers to realize how antiquated these restrictions on girls’ dress were. It was a blatant sexualization of minors’ bodies at best and spread the message that male students were not responsible for their actions when faced with such temptations as exposed kneecaps and bare shoulders. I knew that our school could do better.  

Finally, after months of work, my team of advocates and I obtained 1,000 student signatures and 2,000 parent signatures supporting an initiative to reconsider my school’s dress code through a gender equity lens. I distinctly remember the heat rising in my cheeks as I stepped up to the podium to address the school board, but this time they were flushed with excitement and pride, not shame or embarrassment. Though I did abide by my mother’s censorship of my wardrobe that time—admittedly, scuffed Chuck Taylors did not reflect the gravity of that event—I was so proud to be advocating for gender equity in my school and saving so many of my female peers the trouble of disciplinary action for their bodies being seen. The results of the reconsideration are not yet in, but I learned the power of using my voice for positive social change – something I look forward to continuing in college.

College Essay Examples #27/32:

Prompt: Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?

Nothing compares to the feeling of the first pass of a pigment-soaked brush on a clean canvas. The first slice into a beautifully iced birthday cake or the powerful print of a first footstep in snow may come close, but I can never lose myself in a sugary confection or icy landscape the way I can when standing at my easel. The thrill I felt as a small child when finger painting never left me, though my technique may have improved a bit.

Technique aside, the value of self-expression through artistic endeavor has only grown for me as I mature. Many find cathartic release through journaling or sharing their thoughts with others in conversation, but I feel most connected to my feelings and the world when I put paint brush to canvas. Not all sentiments can be captured in words, which is where art takes over for me. Just as a piece of music can engender poignant emotions in its listener, a piece of art can make a person feel seen in a large and often lonely world. Nobody knew this better than my middle school art teacher Mrs. Williams. She often let me stay in the studio after school to put continuous rounds of final touches on my latest masterpiece, knowing that sometimes my piece did not need those additional strokes, but my soul did. A true artist herself, Mrs. Williams understood how art could tell a story and that sometimes the artist’s need to tell their story in color and shape was more important than the finished product. Over the years following middle school, I visited Mrs. Williams every once in a while and each time was always like no time had passed. We would set our easels side by side and paint, sometimes chatting a bit, but often sitting in comfortable silence as we watched colors blend and form new hues with the flick of a paint brush.

In the middle of my junior year of high school, I received the tragic news that Mrs. Williams had suffered a massive heart attack and passed. Devastated and trying to make sense of the first death I had ever experienced, I turned to my mother for advice. “Well, how would you deal with this if Mrs. Williams were here?” she asked me. Of course. I should have known that was the answer to working through my grief. Grabbing my easel and a stool, I set up on the front porch where I could see the sun filtering through the oak leaves in green and yellow shards of glass, smiled at the memory of Mrs. Williams, and began to paint.

I think by the time we graduate high school, we all fall into the trap of thinking we know ourselves pretty well by now. The truth is, we are only just discovering who we are. And at that point in our lives, we are entering into an incredible period of self-discovery and personal growth. I know I am no exception, and my post-high school years have included some of the most amazing experiences of my life.

Last year was my first opportunity to travel abroad. For someone who rarely strayed more than 100 miles from where they grew up, this was a pretty intimidating choice, but I was excited to travel, to learn about another place and people. For this unique experience, I chose to travel to Japan; a country so unlike my own, I was both excited and worried. Excited for the opportunity, but worried because I speak no Japanese and had never left home before. I wasn’t sure what to expect of myself.

After first arriving, everything seemed to be going well, and I had few problems getting around. The locals were friendly and spoke enough English that I had no troubles. Aside from learning to adapt to a new culture, I had no qualms. That is, until I decided to take a bus trip, by myself, into a rural area of the country to do some sightseeing.

I was traveling alone, and all the other bus passengers spoke little English. After we arrived at our destination, I got off the bus and toured around, taking photos and enjoying some lunch. Unfortunately, when I went to catch the bus back to the city, I discovered it was gone. And from what I could gather at the bus stop, there would be no more buses running until the following week, since it was the weekend. Now that I was in a smaller village, there were virtually no English speakers, but I managed to communicate in the limited Japanese I’d learned.

Basically, there were no options for transport back to the city. I could walk down a mountainside throughout the night, or I could wait until Monday to catch the next bus back. Through some creative communication, I managed to get a place to stay for the weekend. The village didn’t have an official inn, but the owner of the restaurant where I’d eaten lunch was kind enough to rent me her vacant upstairs room for the two days. Even with her limited English and my poor Japanese, we found a way to make it work. She was even nice enough to invite me to eat with her family that night, and give me some suggestions for a hike the next day. When I got on the bus to leave on Monday morning, she waved me goodbye and sent me off with a homemade meal for the journey.

Although the setback I experience seemed at first to confirm my fears that I wouldn’t be able to get myself out of a jam, I still managed to sort the problem out, with some help from a kind woman.

If anything, this experience taught me that I am still learning and still growing. It also showed me that I am much more adaptable and resourceful than I give myself credit for. By being open to new experiences and expanding horizons, I can allow myself to expand, too.

My trip taught me some invaluable things about myself, and definitely changed my perspective of who I am. It also taught me the importance of planning ahead and having a backup travel plan!

College Essay Examples #29/32:

From the time I was in grade school, I thought I was destined to become a scientist. Specifically, I wanted to become a marine biologist. Other students in my class would change their minds from week to week, switching their ideal future careers from doctor to astronaut to musician, never settling on anything and always exploring new possibilities. But I was stuck on marine biology. I was obsessed. Every weekend, I asked to visit the local aquarium.

I imagine my parents were quite pleased with my choice of interest, as they were both scientists themselves. My mother is a molecular biologist, and my father is a neuroscientist and professor. They encouraged my love of science, from bringing me to the aquarium to teaching me to snorkel and scuba dive as I grew up.

In high school, I excelled in the sciences and received high grades. Every academic performance was another step towards my goal of becoming a marine biologist, of being admitted to a good school and focusing on science. But somewhere along the way, my love for science was changed. Not diluted, or split, but evolved into something more. Through science, I discovered a love for art. I can’t pinpoint exactly when this love began, but it was somewhere in the cool, bluish space of the aquarium observation room. Having spent so many hours there, observing the hundreds of different species, studying their patterns, it’s easy to forget that I used to draw sketches of them.

I dug through some old boxes, and as often happens when you’re looking through childhood memories, I found something unexpected. Sketchbooks, crammed full of sketches, diagrams and notes of my favorite aquatic species. There were sketches from things I’d seen while scuba diving or visiting the aquarium—fish with colorful stripes and waving fins, coral with intricate patterns and shapes. I was surprised at the details I’d put into the drawings. After showing them to some friends and receiving positive reviews, a friend of mine convinced me to show my drawings in an art show. I’d never considered art as something other than a tool I used in my scientific studies. It never occurred to me that there was an intersection between art and science. An undeniable connection. How could two disciplines, seemingly opposites, come together seamlessly?

The scientist in me was intrigued that there was an existing relationship between the two I had yet to discover. So, I took my friend’s advice and let them arrange an art show for me. I selected my best pieces drawn in pencil. Then I went back to visit my favorite aquarium. I brought my tools with me, and I commenced my experiment.

For hours, I sat on the benches, drawing sketches, scribbling notes on color differentiation, environment and behavior. Taking my new sketches home, I started experimenting with an entirely new medium: paint. With some help from my friend, I began learning the techniques and methods to create fully colorful paintings of my favorite marine creatures. The results were surprising and stunning.

By the end of a few weeks, I had dozens of pencil sketches and half a dozen smaller paintings. I’d seen how I could develop an eye for color, and use it to capture the exact hues of the creatures I observed. Or how to translate the natural movement of coral and their incredible patterns into flecks of paint. The realism I could create with a few simple things was astounding. I nervously displayed my artwork and waited for my first art exhibition.

The exhibition was a great success, and I even sold some of my paintings. The most notable part of my experience was how it changed my idea of myself. It was surprising and delightful to discover that my passion for science could be expressed so creatively. And that art could understand and capture the beauty of science.

Prompt: Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?

Sample College Essay #30

College essay examples #31/32:, sample college essay #31, college essay examples #32/32:.

Prompt: Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.

Sample College Essay #32

Yes, your college admission essays are important. Although the committee can evaluate your academic abilities based on your grades and test scores, the essay is your chance to present a full, unique story of your experiences. While many students have great marks and scores, the essay is usually the weak link in many students’ applications. You must work hard to create an essay that will make your application stand out.

Each school will have specific instructions regarding the length of the essay, but the range is usually between 250 and 650 words. You need to review the instructions and the word limit carefully before you begin to write.

Writing a strong essay requires a significant commitment of time and energy. Ideally, you should plan on spending 6-8 weeks writing and rewriting your essay. Always remember that a truly effective essay will require multiple drafts!

The essay prompts are typically very open-ended. You can choose to write about any topic you like as long as it directly relates to the prompt. Remember, you must answer the prompt, do not ignore it! As I already said, essay prompts are open to interpretation, so try to be original. Instead of writing about common topics like a sports victory or a difficult test, brainstorm unique ideas for your college essay. Rather than playing it safe, take your chance to be unique and unforgettable.

Your essay is your chance to be personable, real, and honest. Discuss what shaped you and your world view, or what concerns you about humanity’s future, or discuss a painter or a filmmaker who changed your life. Do not be afraid to explore different topics. Put yourself in the shoes of an admissions committee member, wouldn’t you want to read something exciting, new, and different?

Give yourself ample amount of time to prepare your essay. It might take you weeks or even months to shape it into a great paper. Give yourself at least 8 weeks to prepare your submission.

First, make sure you have set aside enough time for your personal essay (6-8 weeks). Then, take some time to familiarize yourself with the culture and values of your school and program of choice, to get a general sense of what sort of person they would value having has a student. Read and re-read the essay prompt several times to ensure that you understand what they expect you to address in your essay. Make a list of qualities and experiences that you may wish to include in your essay. Review your list of experiences carefully to narrow them down to the most significant ones. Once you know which experiences you wish to feature in your essay, brainstorm how you would like to tell your story. Create an outline or some notes sketching out what each section of your essay should cover, and keep it close by for reference while writing.  

It might be a good idea for someone to review your essay. Do not let too many people read it, as too many reviews could make your essay into a melting pot of ideas and opinions. Ideally, your reader is someone you trust and who can provide you with honest feedback on the content and grammar of your essay.

Remember, this is your story. Instead of writing about topics often used in college essays, reflect on your own unique experiences and choose something that will intrigue and interest the admissions committee. You might not think that your life and experiences are very interesting, but you are wrong. Try to put yourself in someone else’s shoes and look at your life objectively – dig deep and give yourself time to brainstorm a variety of options.

Your essay will feature an introduction, main body, and conclusion. Good organization is essential in creating a compelling, logical narrative for your reader to follow, so always pay close attention to your essay’s structure. Your introduction should open with an attention-grabbing sentence that captures your reader’s interest and helps to reveal or foreshadow what your essay will be about. Your main body highlights the formative experience (or 2-3 experiences) that you wish to share, and what you learned from that experience. Your conclusion ties your essay together and should leave your reader with an interesting and memorable final thought, which will leave your reader wanting to learn more about you. 

Some colleges may ask you to submit a curriculum vitae, or a CV. This is not a requirement for all schools, but most colleges have some kind of variation of the CV. For example, UC schools ask their applicants to fill out an activities list.

*Please note that our sample essays are the property of BeMo Academic Consulting, and should not be re-used for any purpose. Admissions committees regularly check for plagiarism from online sources.

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How to Write a Consulting Proposal [Templates & Examples]

Published: April 24, 2024

You’ve just wrapped up a call with a prospective consulting client. They’re interested in working with you. Congratulations! If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. That’s why I’m here.

In this post, I’ll explain what a consulting proposal is, and how to write one that your prospective clients can’t resist.

Table of Contents

What is a consulting proposal?

How to write a consulting proposal, parts of a consulting proposal, consulting proposal template for sales, consulting proposal template for marketing.

• Sample Consulting Proposal

Consulting Proposal Tools

A consulting proposal is a document that outlines the nature, scope, and timeline of a specific consulting project. Like a salesperson’s pitch to a prospect, a consulting proposal highlights the problem your prospective client is experiencing and positions you, the consultant, as the solution.

Many prospective clients request proposals before officially signing on the dotted line. Why? In short, a consulting proposal outlines your working relationship so both parties can stay aligned and understand the other’s expectations. Proposals aren’t paper formalities — they signify the start of an important client-consultant relationship.

This document will effectively take your conversations with the prospect into an active working relationship. That’s why it’s important to write a good proposal.

A good consulting proposal must have the following information:

• A summary of the problems or challenges that your prospect is facing.
• A detailed account of how you’ll solve those problems.
• A list of the results you’ll seek to achieve for their business.

It also includes contractual information such as fees and terms.

Free Consulting Proposal Template

Convert more clients with a professional, customizable consulting proposal template, including sections for:

• Team Dynamics

Before You Create a Consulting Proposal

Writing a consulting proposal will require a bit of pre-work. You’ll want to get to know your client’s needs and goals.

1. Chat with your client in person or over the phone.

You can’t write an effective consulting proposal without chatting with your prospective client first. Do your best to set up a phone call for this conversation; if you can, meet in person. An email will suffice for getting to know your client and their consulting needs, but letting them see your face and/or hear your voice will help you build trust with them.

2. Understand their challenges and needs.

The better you understand your prospective client’s challenges and pain points, the more impactful your proposal can be.

While a consulting proposal template can help get the job done, the details in your proposals should not be one-size-fits-all; they should be tailored to each client and their needs. Don’t hesitate to follow up with additional phone calls or meetings to better understand your client and what they need from you.

3. Highlight your value proposition.

Hiring a consultant is not a cheap investment, and you want your client to understand that they’re investing in you because you’ll deliver results. You don’t necessarily need to include a section titled “Value Proposition,” either.

Instead, get specific on how you’ll deliver. For example, you could mention how you’ll be increasing X metric, reducing Y negative outcome, or driving Z results for their business.

4. Ask about the details.

A successful proposal reflects the project scope and details to keep both parties aligned. Don’t forget to ask about your client’s ideal timeline, budget, expectations, and outcomes. These details are important for selling a prospective client on your services as well as giving your client a better understanding of how exactly you two will work together.

Knowing how to write a clear, concise consulting proposal can make or break your ability to convert prospective clients. Let’s review how to put together a winning proposal.

Consulting Scope Template

In consulting, a scope of work document ensures that the consultant and client are on the same page from the start regarding the precise work to be completed, by when, and for what investment.

Here’s what I typically see a scope of work document contain:

Client Details

Consultant Details

Project Summary

Milestones, Tasks, Process, and Timeline

Project Exclusions

Investment and Payment Terms

• Communications, Reporting, and Approval Details

Other Terms

Here’s a consulting scope of work template that you can draw inspiration from.

Scope of Work

Company Name:

Company Representative:

Designation:

Alternate Company Representative (and Contact Details):

Consulting Representative:

This project will entail (enter details here in two to three paragraphs).

Here’s an overview of the project’s tasks along with the corresponding deadlines:

Milestone 1
Milestone 2
Milestone 3

The scope of work defines the parameters of the project. Any tasks or services not explicitly specified within this document are considered outside the scope of the project.

In consideration of the milestones described above, (Client Company) shall pay (Consulting Company) the following fee structure for the project:

	$00.00

Sample Invoice (Attach a sample invoice template for reference)

The payment terms are as follows:

• $X will be paid within (insert number of days) days after signing of this scope of work as an initial deposit.
• Invoices will be submitted every (insert frequency) which will include the price for completed milestones.
• Payment should be made within X days of the invoice receipt.
• Late payment will result in a fee of $X per day.
• List other payment terms.

Communication, Reporting, and Approval

General Contact Details

Client Company

• Primary Contact Person for the Project:
• Contact Information:

Consulting Company

Communication Channels

This subsection outlines the communication guidelines for this project, which will take place via:

• (Add general guidelines)
• (Add availability/timing/frequency details)

Periodic updates regarding the project progress will be given via:

• What it Includes:

The guidelines for milestone/task approval and final sign-off for the project are as follows:

• (List guidelines here)
• (List and explain other important terms and conditions)

Each party acknowledges that it has read this scope of work, understands it, and agrees to the terms and conditions.

Client Representative (On Behalf of ‘Client Company’):

Client Company:

Consulting Representative (On Behalf of ‘Consulting Company’):

Consulting Company:

Please read, approve, and sign this document by (insert date here). Once the scope of work is accepted, (Consulting Company Name) shall get in touch within two business days to set up an introductory call for the project.

Note : This template doesn’t constitute legal advice and is for general information purposes only. Before entering into a legal agreement, ask a lawyer to review your scope of work document prior to sending it to a client. This will help prevent issues from arising down the line.

• Write an executive summary.
• Briefly describe why you’re the best for the job.
• Specify what the client can expect from the project.
• Establish what your deliverables will be.
• Confirm and outline the costs.
• Specify any other contract terms and conditions.
• Keep the proposal concise.
• Ask for feedback

1. Write an executive summary.

Get started by writing an executive summary or introduction (also called a project summary). This section will include your client’s challenges or obstacles and how you intend to solve them. Simply put, this section summarizes the entire project.

2. Briefly describe why you’re the best for the job.

There’s a good chance your client may be receiving proposals from other companies. You’ll need to show them that you’re the right person for the job and assure them they’re in great hands. Briefly describe how your experience will help the client achieve their goals.

While it may be tempting to hone in on your qualifications and experience, your consulting proposal should focus on what your client will get from working with you. You can add this information as a short (1-2 sentences) paragraph in your introduction.

3. Specify what the client can expect from the project.

Be as specific as possible about the value and outcomes your client can expect. For example, if your main objective is to increase traffic, say that and outline how. This will help you draft your project scope.

Avoid buzzwords and generic jargon. In fact, do your best to use the same words they did in your meetings — this will resonate with them and show you were listening.

4. Establish what your deliverables will be.

Go back to your client conversation notes. Do they need a new marketing strategy, a new website, or advertising plan? What tangible products will they have once the project is completed? These will be your “deliverables” and you’ll want to include them in your proposal so the client knows exactly what they are getting out of the project. I’ll describe deliverables in more detail in the next section.

5. Confirm and outline the costs.

You’ll want to be up front with the client about how much the project will cost. Be clear about your fees and what they include. If you require specific payment structures like a deposit or installments on certain dates, explicitly explain them in this section of your proposal.

6. Specify any other contract terms and conditions.

This section will specify exactly what terms and conditions the client is agreeing to should they decide to proceed. In addition to rates, this can include a timeframe for the project (start and end date), payment types accepted or any other terms you require.

7. Keep the proposal concise.

When it comes to consulting proposals, quality matters much more than quantity. Keep your proposal as brief as possible to accurately describe the project scope and expectations. Don’t give your client a reason to stop reading your proposal and potentially view another consultant’s — instead, keep your proposal concise and engaging.

8. Ask for feedback.

A consulting proposal is a two-way document, meaning both parties should have a say in the content it includes. As you develop your proposal, clarify any questions or concerns you have with your prospective client. When finished, send it to your client for review and feedback.

Consider building your proposal in Google Docs or a similar word processor in which your client can collaborate and leave comments or suggestions.

Now that I’ve covered how to write a consulting proposal more broadly, let’s break it down into parts.

The most effective consulting proposals follow an engaging and logical structure. In this section, I’ll discuss the anatomy of a well-written consulting proposal.

1. Salutation

Begin your document by greeting your client.

A personalized greeting sets apart your consulting proposals from a generic proposal. When you treat your proposal as a personal letter, prospective clients are more likely to trust you and want to build a relationship with you. Use the client’s formal name (e.g., “Mr.,” “Mrs.,” or “Dr.”) unless you’re on a first-name basis.

2. Introduction

In this section, write three to four sentences describing the nature of the project and the issues you want to solve.

Consider this section the introduction, or hook, of your proposal. Summarize the challenges your prospective client is facing and what value you can provide through your consulting services. In this section, you should also thank your client for considering you and give them a brief overview of what they can expect from the rest of the proposal.

You can also include one to two sentences introducing yourself and your business. While the proposal shouldn’t be focused on your work as a consultant, it never hurts to include a short section in which you explain why the client should choose you. Even if you pitched yourself during your initial prospective call, you can reiterate your key strengths and qualifications here.

3. Project Scope

Next, add three to five bullet points giving insight into the exact action items (or tasks) you’ll undertake to achieve the desired result.

This section is all about what you’ll be doing to carry out the project you outlined above. For example, if you’re being hired to review and analyze a client’s marketing strategies, this section would outline how long your phone calls or office visits will be, how many calls or visits you commit to each week, the length of each visit, etc. You can never be too detailed in the project scope section; it’ll only save you and your client a headache later.

4. Objectives

In this section, you’ll want to list out three to five objectives for the project.

Now that you’ve covered both the purpose and scope of the project, it’s time to convince the client of the project’s value. What sort of results do you want your client to see after they’re done working with you?

Unlike the deliverables section below, which focuses on the actual “final products” you’ll be delivering, the objectives section focuses on the end result after those products are delivered. It’s important to put this as early as possible in your document so that your client is convinced they’re making a good investment.

5. Deliverables

Next, list out the concrete deliverable(s) the client will have once they’re finished working with you. Will it be a revamped website? A redesigned collection of brochures?

This section outlines the tangible, identifiable end “products” you will be providing your client as a result of the project. If the project scope describes “how,” the deliverables are the “what.”

Following the example above, while your project scope would be reviewing and analyzing marketing strategies, your deliverables may be a detailed analysis document, a presentation of proposed changes, or even a brand-new marketing plan (the specific details will vary depending on your client and their preferences and needs).

6. Timeline

In this section, give a timeline for each specific action item you listed in the “Scope” section.

This section is incredibly important for setting expectations and creating boundaries with clients. If the project scope describes “how” and the deliverables outline the “what,” can you guess what the timeline section is? Ding, ding — it’s the “when.”

The timeline part of the proposal should outline specific project dates and deadlines for different parts of your project. Whether you’re making office visits, creating documents, or simply sending follow-up emails, try to detail every possible date in your proposal. At the very least, make sure you include the project start, final project deadlines, and any milestones in between.

7. Investment

Next, list out your consulting fees and what they include, as well as how and when you prefer to get paid.

If you recommend using a certain payment portal, include that information here. Similarly, if you require a down payment or staggered fee structure, don’t forget that information, too.

Here are some other tips to consider when creating this section of your proposal.

8. Signature

In this section, you’ll immediately ask for a signature from your prospective client. Include space for them to write the day’s date, their name, and their signature.

You’ll want to include this straight in the proposal, even if they’re still in the consideration stage, so that it’s easier to get approval. If you add the additional step of having to send a “finalized contract,” you risk unnecessarily elongating the process.

9. Next Steps

Last, include a strong call-to-action in your proposal. Leave your email for them to contact you as well. Give clear instructions in this final section so clients know how to move forward.

While each proposal should be tailored to each prospective client, it can be tedious to write out the entire document every time. This is where a consulting proposal template can come in handy.

Below you’ll find two consulting proposal templates: one for sales and one for marketing.

You can use this free consulting proposal template in Word or PDF format. The sections match up with what I covered above, but are worded a little differently to better align with sales.

Pro tip : If you use a template, don’t forget to double-check that all client-specific details are updated and correct.

Featured Resource: Free Consulting Proposal Template

Activity

Start Date

Completion Date

Content Audit

January 1

January 14

Technical Audit

January 15

January 31

Usability Tests

February 1

February 7

Content Plan Creation

February 8

February 28

Content Plan Review and Approval

March 1

March 7

Content Creation

March 8

April 30

Website Redesign

April 1

June 1

I charge fees per project based on the estimated time to completion.

You won’t have to worry about hiring freelance writers or finding a web developer. As your consultant, I’ll take care of that for you. All fees are inclusive of phone calls and emails.

Project Activity	Hours	Fee
Content and Technical Audit	30	$900
Usability Tests	N/A	$200
Content Plan Creation	30	$900
Content Creation	100	$3,000
Website Redesign	100	$3,000
		$8,000

Please sign below.

[signature form]

Please return the signed document to me by Wednesday, December 6. I’ll touch base with you on Friday, December 8, to discuss this proposal. You can send me any questions and concerns at [email protected]. I look forward to working with you.

Now that you have an idea of what a sample consulting proposal looks like, I’m going to share some tools that can help with your next draft.

Consulting Proposal Example

For more inspiration on how to write your proposal, I’d like to show you an example of an audio marketing company’s proposal.

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Stanford GSB Essay Examples

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Stanford GSB Essay Samples

Stanford GSB seeks outstanding and diverse people who seek a transformative experience at Stanford GSB and in turn, seek to transform lives, organizations and the world — that is, to make a significant impact. The GSB is looking for people who will make a big difference and have a better shot than most in being able to execute. Stanford GSB students often have an ‘unexpected’ trait, talent, or experience. The Stanford application essays are essential to showcasing character and experiences as well as the key evaluation criteria of leadership, intellectual vitality, and personal qualities.

Successful Examples of Stanford GSB Essays

Respect is the one word that sums up my life’s passions. At first glance, this simple word may seem a bit vacuous to describe something so profound to my being. But respect has truly been the guiding principle in my life: the one that I learned at an early age, the one that has influenced my decisions, and the one that drives me today.

As the son of American expatriates, I was raised abroad in a sea of diversity. To foster our development, my parents immersed my brother and me in local culture. We attended bullfights and visited flea markets tucked into the hillsides of the Andes Mountains. Living and interacting with residents of these distant lands taught us to respect those different than us. Through active involvement with the local heritage and customs, we learned that people are people everywhere and that all initially deserve my consideration and respect.

As I matured, this worldview guided my social interactions and ultimately shaped my diverse group of friends. The lessons of respect, taught from my experiences abroad, have given me an open and accepting personality. When I meet new people, I consider their circumstances and try to appreciate their point of view. As we learn about each other, it’s those select occurrences when a new person treats me with the same regard – considers my feelings and returns the respect I bestow – that we initiate the bonds of true friendship. This dogma has helped me forge a diverse band of brothers that serves as a foundation in my life. I met one of my adopted brothers in high school. He was a Russian immigrant whose parents had forsaken him at age 16. He worked the night shift at McDonald’s to support himself, but was kind enough to buy me, a stranger, dinner. A man who would offer so much when he had so little, especially to a stranger, earned my respect. He represents a fraction of my extended family. While each of my companions holds different and important beliefs, our underlying respect ties us together.

My grandfather furthered my lessons on respect. Born in Russia in 1927, he immigrated to the United States at age 21 as the Communist Party planted its roots. As a displaced immigrant, he arrived without friends and knowing little English. Nevertheless, he held two jobs, attended night school and completed his mechanical engineering degree in nine years – all while supporting a growing family of five. My grandfather’s life story and his sacrifices have instilled a strong work ethic in me. More importantly, the admiration I have for his achievements has engendered my deepest respect. His accomplishments taught me to respect my past and seize opportunities to honor those who came before me. While not an explicit lesson, I have applied these values to the core of my decision-making process. To dismiss what was surrendered for my well-being is to disrespect my heritage.

Respect drove my decision to attend the University of Alabamaon a merit-based scholarship. Although I had other options, I felt that my family had worked very hard to support me, and the opportunity to earn my education at minimal cost would, in some small way, repay my family. I remembered my grandfather’s teachings as I earned my degree. Given my free tuition, I crammed my schedule with courses in biological engineering and finance. I joined a prominent fraternity and established a tutoring program for struggling members. Using my personal computer, I formed a small online business to generate revenue for personal expenses. Having the luxury of some free time, I invested myself in community service activities. Teachings of respect have guided my life. They influence the way I interact, the way I make decisions, and the way I want others to treat me. Respect is at the heart of my friendships, and it is respect that gives me my drive to succeed. I strive to respect myself and earn respect from my family, friends, and co-workers, as well as from those who I have yet to meet. My values of respect have shaped me and will continue to define me.

When I was a little girl, my dream was to grow up and marry the king of Morocco. Yes, I admit, I wanted to be a queen, wear beautiful clothes, and live in a marvelous palace. But deep inside of me, I think I also wanted to play a role in Morocco’s destiny, to help lead it into an era of modernity. For me, the king of Morocco represented the Moroccan people and, as such, was the person who could do the most for our country. To my young mind, he seemed like the ideal partner to accompany me in my crusade. Growing up, I became more realistic and gave up the marriage goal. (Both the king of Morocco and I are married, so there is not a big chance of it happening anyway!). However, I still maintain dreams of helping Morocco develop. Accepting responsibility for these dreams has meant accepting that the path that best enables me to accomplish them may actually require me to live outside Morocco for some time. What matters most to me is keeping in touch with my Moroccan roots and doing what I can to give back to where I came from.

?My first sixteen years in Morocco contributed to my deep love for its rich traditions, varied culture, and contradictions. The Moroccan people are very warm and friendly. Strangers are welcomed into private homes and invited to share meals from the same plate. The Moroccan idea of family is much broader than in the West: it encompasses parents, brothers, sisters, aunts, uncles, neighbors, even friends. In fact, following custom, I call my mother’s girlfriends “aunt.” Since a typical family gathering may include 100 people, I usually bump into a lot of aunts. ?The Moroccan cuisine, cooked in terracotta containers, mirrors the country’s diverse origins. Spices from different origins–saffron, curcuma, cumin, cinnamon—are mixed into a savory blend that is often cited as one of the most appreciated in the world. Morocco’s unique geographical position, between the Western and oriental worlds, between the North and the South, also makes it a historical crossroads of cultures: the Berbers from the Atlas Mountains, the Spanish from Andalusia, and the Arabs from the Middle East. As a result, each region of the country possesses its own unique identity, which contributes to the national culture as well as its own legacy. For example, since I am from Rabat, the capital of Morocco, at my wedding I was proud to wear the wedding dress specific to the “Rabati’s bride.”

?At the same time, Morocco is a true melting pot of world religions. It is perhaps one of the few places on earth where Muslims and Jews live in perfect harmony. On his deathbed, King Mohamed the Fifth, who led Morocco to independence from France, told his son, the soon to be King Hassan the Second: “take care of my Jewish people.” I was educated to live among all religions, and my best friends were Christians, Jews, and Muslims. We respected their holidays, and they respected ours. We learned their principles as they learned ours. This multidimensional education taught me one of my most important principles, tolerance, especially essential for someone destined to live abroad. This principle has always helped me to understand others and respect their opinions even if it completely contradicted my own.

?As I grew up, I also became more aware of Morocco’s contradictions: the great differences between the “haves” and the “have-nots,” the illiteracy (50% of the population can’t read), the disturbing plight of many women (in rural areas, 90% of women are illiterate), and the weak economy. Yet, despite all this, I believe that Morocco can find growth and prosperity by investing in information technology, particularly since every year Morocco trains many high-quality engineers eager to be part of its economic development.

?Some of my optimism for Morocco stems from my pride in the accomplishments of my own family. During the 15th century, my ancestors, engineers and sailors from Spain, fled from religious persecution into Morocco (specifically, Fez and Rabat) where they became ship builders and traveled the seas. This heritage of travel fits well with my sense of myself today as a multicultural person–I too am driven to seek out challenging international experiences. As a young girl, for example, I traveled all over Europe, South Africa, and along the Mediterranean Sea. Later, I lived in France for seven years and have lived in the United States now for two.

?Naturally, I have inherited my family’s interests and skills. From my father I inherited quantitative strengths and the problem-solving temperament of an engineer. He is a reflective but independent man who owns his own carton manufacturing business. I spent many hours in his factory learning about operations and managing people (my father has 70 employees, from factory workers and engineers to salesmen and administrators). From my father I also inherited my love of nature. The country is still where we both go to find calm away from the pressures of life. Some of my favorite memories are the hours we spent discussing the hazards and pleasures of agriculture on the country property where he grew strawberries.

?My mother, however, has been my true role model, and it was from her that I inherited my drive and leadership skills. She is Morocco’s first dermatologist and first female professor of medicine. She has always been a great inspiration to me and a great source of emotional support. The grand lesson she taught me is that if a woman wants to be successful, she has to be the best, better than any male. This is a rule she has always applied to herself.

?Even my mother embodies Morocco’s contradictions. She is a very modern woman who assumes great responsibility in her professional and private lives, but a traditional woman as well. While she supports my loftiest ambitions she also insists that I learn how to cook and learn more housekeeping skills! So, during my vacations, at her insistence, I took cooking classes to become the more “perfect” housewife.

?Throughout my childhood, family conversations often focused on Morocco’s problems and ways to solve them. My mother’s concern for Morocco led to her election as director of the education and healthcare department of Forum 21, a not-for-profit organization that proposes situation analyses and makes recommendations to Morocco’s legislators. Like my mother, I also attend the Forum 21 sessions to discuss Morocco’s problems with other participants. Part of my patriotic impulse to help Morocco stems from my parents and the socially focused environment they created.

?I was educated in a French school in the capital of Morocco, Rabat. Not only did I have both French and Moroccan professors, but the French school also attracted all the foreigners living in Rabat. As a result, it has always seem perfectly natural to me to have classmates or co-workers from all over the world: Europe, Japan, China, Africa, the U.S.. ?At the French school, we were taught French history, French literature, French civilization, and even France’s civil rights and laws! It’s no wonder that I became eager to discover this country from the inside, and perhaps other challenges as well. I also wanted to study in the engineering field because I was not only attracted by quantitative disciplines but also because I knew Morocco needed all kinds of engineers (mechanical, chemistry, software…) to build its developing economy. After my high school graduation, my excellent grades enabled me to obtain my French high school diploma with the highest honors, ranking first among 300 senior students. In 1994, I was admitted to the most selective Classes Préparatoires aux Grandes Ecoles, the preparatory classes for scientific and engineering French schools, at the Lycee Louis Le Grand in Paris. My peers were all the best students of their high schools, and the competition was tougher than anything I had known. The only things that mattered to me then were mastering math, physics, chemistry, philosophy, and the next subject so I could be among the 5 percent who made it into the best schools. At Lycee Louis Le Grand, students are called “taupes” (“moles” in English) because the study program is so intense you have to bury yourself in your books with little chance of ever seeing daylight. After a few months, many students feel like giving up and leaving the program (30% actually do after the first year). I found myself in a radically new environment, facing the additional challenge to adapt to a harsh competitive process. Fortunately, my determination saved me from becoming discouraged by the workload. At the end of these grueling preparatory classes, I took competitive exams for France’s scientific schools. I was admitted to all the best French Grandes Ecoles and joined Ecole Polytechnique (whose acceptance rate is around 3%) as the only female foreigner admitted out of 6,000 applicants!

?While I was a student at the Ecole Polytechnique in Paris, I met my husband, a Moroccan national who was born in France and has lived in France, Turkey, and the United States. This encounter was another kind of cross-cultural experience for me as my husband is a Moroccan expatriate who has never lived in Morocco. Our visions of Morocco are clearly different, and this has always put some spice in our relationship! He is also passionate about negotiation and psychological impacts of interpersonal relationships.

?After 4 more years in France, where I worked as a Business Analyst for Arthur D. Little, My husband and I decided to start from scratch and begin a new life on the west coast of the U.S. For him, it meant fulfilling an old dream, an academic career (in fact, he is now a third-year Ph.D. student in the Organizational Behavior Department of the Stanford Graduate School of Business). For me, it meant Silicon Valley, the “Mecca” of new technologies, start-ups, and entrepreneurs; the home of brilliant young technology “freaks” and billionaires; and a legendary place of advanced knowledge. In the Valley, I could learn even more about telecommunications and the Internet, my practice area at Deloitte and the industry in which I am determined to build my career. Three months after transferring to Deloitte’s Palo Alto office, I began to realize that staying in consulting, where one is by definition more an observer than an actor, would prevent me from being at the center of things. To be at the leading edge of technology advances, I decided instead to work in a research & development position and joined France Telecom R&D.

?Since 1994, then, I have lived the “expatriate’s life” outside Morocco for more than a third of my young life. It might seem natural for me to have distanced myself from my Moroccan preoccupations and my crusade for Morocco’s development. But my extended absence from my homeland has actually intensified my love for it, and I still return to Morocco four times a year (whether I am in France or in the U.S.).

?I express my love for Morocco in many ways. In my personal life, I have maintained most of my close friendships in Morocco, and visit each of them as much as I can when I return there. I also fast during the month of Ramadan and observe the same Ramadan traditions that I would if I were in Morocco (I cook the traditional soup, Harira, for example, and I gather with friends for the traditional breaking of the fast).

?I also express my love through community service. As a student at Ecole Polytechnique, I joined the AMGE, the Moroccan French Grandes Ecoles Students Association. In particular, I was in charge of organizing the annual job fair, which invited Moroccan companies operating in France to meet with and recruit Moroccan students studying in France. In 1998, I convinced ten of these companies to spend around $2,000 each to participate in the fair, and they eventually hired seven Moroccan students for entry and mid-level positions. ?In 1999, I also led the organization of a festival at Ecole Polytechnique that AMGE sponsored to help Paris-area French and European students discover Moroccan music and food. I arranged to have Moroccan belly dancers perform and served Moroccan specialties and mint tea. The event was a total success: more than 500 individuals attended, and since then, the Moroccan festival has become an annual institution organized every year by the AMGE in a different Grande Ecole.

?As an Ecole Polytechnique student, I also joined the humanitarian association, Action Sociale de la KES (ASK), which organized tutoring sessions in the poorer suburbs of Paris. Through ASK, I began tutoring Malika, a nine-year-old Moroccan girl who, knowing only Arabic, could not understand her classes. For a year and a half I tutored her in French and math for two hours every week. She opened up to me personally and told me stories about her life and her dreams. At her end of year party, I was happy to be able to meet her family and congratulate them in Arabic for their daughter’s accomplishment. She was admitted to the next grade.

?These first experiences at helping Morocco “from a distance” were intensely satisfying and inspired me to think of bigger, more ambitious ways to help. Two years ago, my father and my brother created a company called that promotes Moroccan handicrafts by selling them all over the world via a web site. I was closely involved from the beginning as a shareholder, and I was particularly responsible for selecting the pieces of Moroccan handicraft we sold and transforming part of them to make them more appealing for the western market, like changing colors and materials while keeping the original features. I spent my vacations traveling around Morocco, meeting with craftspeople and convincing 60 of them, representing more than 15 corporations, to become our partners in showing off the beauty of Moroccan crafts. My challenge was to have them agree to sign off on our “quality charter,” which requires them to respect copyright laws and satisfy Western quality standards. Today, it is a successful company with revenues of over $500,000 in 2004, mainly in Europe. At Stanford, I would like to work on a project to learn how to promote the company in the United States and write a business plan toward this goal.

?In Morocco, I am also one of the founders and since 1999 have been the president of a small association that is dedicated to improving Morocco’s educational system. We publish a quarterly journal on the status of education in Morocco, and we fund 20 scholarships a year for Moroccans aged 8 to 12 who lack family or resources, so they can study in Morocco’s best schools. From my own finances, I also personally sponsor two of these scholarships (amount in Moroccan currency : 15,000 DH, which represents $1,500) and meet with my two young scholars every time I return to Morocco. At Stanford I would to give this association an international dimension by building new relationships with similar U.S. associations, either through a summer internship or through the Africa Business Club. We would ask for support from U.S. companies that deal directly with Morocco. With these funds, we would also organize immersion trips to Morocco for U.S. high school students and to the U.S. for Moroccan high school students.

?I have also integrated my love for Morocco into my professional life. I am the project manager in San Francisco for Studio Creatif, France Telecom R&D’s futurist lab for thinking imaginatively about the future of the organization. I am in charge of designing new concepts of telecommunication services to be offered by France Telecom to CEOs in 2012. In 2002, I interviewed 30 CEOs and would-be CEOs in France and in the United States to understand how they picture themselves in the future. To enrich the study and give it a stronger international dimension, I decided to include Moroccan CEOs in my sample since it is important to me to look at the other, developing world side of the “globalization” coin. So, during one of my vacations in Morocco I interviewed five leading Moroccan CEOs. Finally, I have also integrated my love for Morocco into my professional long-term goals. As I elaborate in essay B, I plan to take advantage of my position at the international division of a global telecommunications company to contribute to help North African countries develop telecommunications and Internet industries.

?My ability to deepen my contribution to Morocco’s future will not rely only on my professional experiences and skills, however. My broad international experiences—in France, Europe, Africa, and the U.S.–have given me interpersonal skills and a sense of perspective that will be essential as I implement my ambitious my dreams of helping Morocco.

?Seeking out multicultural experiences is one of my joys. When I was a Research Assistant at MIT’s Sloan School of Management, in 1999, I had an American roommate and an Indian roommate. Though I considered myself, as a Parisian and Moroccan, to be a cosmopolitan person, Anuradha was the first Indian I had ever met. We quickly began sharing our stories and experiences about our countries, and exchanging our favorite dishes. We both realized that though Morocco and India are distant geographically, our cultures and traditions were very similar. For example, we both had a henna ceremony in our weddings. This instinct to share and learn will help me build partnerships as I work toward Morocco’s brighter future.

?Today, as a Product Manager at France Telecom Research & Development, I am in charge of pitching eBusiness-related R&D project proposals to internal sponsors in France in order to win budgets for our research and manage these R&D projects. This requires me to play the role of intermediary between ours labs in France and San Francisco. As such, I often have to switch fluently from one culture to the other. Because of the time difference, the American team frequently uses email to send proposals, exchange comments, and obtain approvals. Even though I was not a huge fan of emails in France, I quickly adopted it as a primary means of communication since the San Francisco office prefers written to oral exchanges. In fact, I became so immersed in American office culture that I almost forgot that the French still prefer direct, phone-based exchanges for in-depth discussions. Learning how to work comfortably and well in the style that is most appropriate for a given culture has helped me to obtain the research budgets I need to achieve our goals.. These intercultural skills will also help me help Morocco.

?Though it looks like I may never have the chance to become Queen of Morocco, I will gladly settle for having a big impact on the future of Morocco.

Sharing a makeshift cake with strangers at the Charlotte airport as the clock strikes midnight on my birthday. Meeting with a Partner on the mountains of Park City, so breathless by the elevation I can barely get a word in. Dashing from an anniversary dinner to catch an impromptu flight to London for a project kick-off. My resume will have detailed my professional experiences to-date, but underneath each of the bullets are dozens of memories like the above. Upon reflection of these memories, one thing I know for sure is that I am not the typical Consultant. I have chosen adaptability to define me above other characteristics that may have hindered me from pursuing this path.

My favorite personality test will tell you that I am introverted, intuitive, a thinker, and a planner. Growing up, I was markedly different from my sisters, and you could typically find me reading in the clothing racks as my mother took us shopping, or out loud in the back seat of our family car while my sisters tried to listen to their favorite N*Sync song. As I considered my future career, my instinct told me that an introverted bookworm should not pursue a client-facing, heavily social and unpredictable career filled with endless experiences like the above.

Three years later, I am thankful that I overcame these fears and insecurities and adapted myself to the life of a Consultant, fully embracing these experiences. For others, adaptability might mean something else, but everyone will have to embrace some version of adaptability in the near future. At X, my focus has been building a market around the Future of Work – how technology, demographics, and globalization will change the nature of work. I have become a leader in this space, crafting our response to clients’ questions for dozens of discussions, pursuits, and conferences. I have succeeded at developing compelling thought leadership, but the fundamental challenge of driving this point of view in market is similar to the fears I once held as I embarked on my career.

I believe the central theme of the Future of Work is the concept of adaptability – the need for companies and individuals alike to be agile and willing to engage in lifelong learning to keep up with today’s constant rate of change. In the same way that I overcame my fears to pursue my passions, millions of workers (and their leaders) will have to overcome theirs in order to succeed in a future that is increasingly uncertain and irrevocably different – and that is a difficult pill to swallow.

Adapting to uncomfortable situations does not come naturally to many. Fortunately, my personal journey and background has accelerated this skill for me. I am the granddaughter of Holocaust survivors and the daughter of a failed small business owner who reinvented himself at 50. The epitome of strength and adaptability, my grandparents came to America after being liberated from the camps, started a family in Queens and opened a small Jewish bakery that was eventually passed on to my father. By the time I was born, the business was being overrun by supermarkets and my father’s lack of passion became its downfall. I grew up in an environment of uncertainty, but also with a role model who learned an entirely new trade after a 25-year career and found a job that excites him every day.

The time came for me to embrace the strength and adaptability of my forefathers this past November, when my mother suffered a sudden and fatal heart attack. Moving forward seemed inconceivable, but the following year turned out to be the highlight of my career to-date. The same week that my mother passed, I was offered a role directly supporting a Human Capital Partner in building a new practice grounded in the thought leadership I helped to develop in the Future of Work space. Despite my personal hardships, I could not pass up the opportunity to be involved in transforming the face of Human Capital. I took on the role, and was immediately immersed in setting the strategy for the new business that will deliver large-scale transformations following Future of Work discussions. This has meant gaining experience with cognitive technologies, considering how they will fundamentally change jobs, and developing new ways to transform the workforce for the future. It has been a fast-paced role, vastly different from traditional Consulting client work. Adaptability has revealed itself not only in the wake of life’s hardest moments, but also during exciting times like these, pushing me to take on ambiguous and advanced roles at X.

My insight into adaptability has been a personal journey that impacted not only my professional focus, but also my community work. Much of the struggle my father experienced in changing his career path came from not having a college degree. As a first generation college graduate, my passion for literacy and education access has steered me to become a leader in my community as a founding Board member of X and a volunteer high school mentor. I try to instill adaptability in the students I mentor and the non-profit leaders and school administrators I have the pleasure of working with, sharing the opportunities afforded by the same disruption my clients face such as rethinking the skills we teach our students, crowdsourcing global expertise to the classroom, and augmenting the physical classroom with digital tools. Adaptability in this context does not only mean prevailing over hardship to pursue your passions, but also fundamentally changing the way we think about delivering education in the future.

Grounded in the concept of adaptability, my personal, professional and community experiences have informed my dream of becoming an eminent strategist on transitioning Fortune 500s to the Future of Work and a Board member of innovative education NPOs transforming how we develop the future workforce. In pursuing an MBA from HBS, I will be able to bring my own unique perspectives and ability to adapt to the unparalleled case method, peer and alumni network and global community. This will accelerate and broaden my thinking on how to instill adaptability into organizations and our future workforce, ultimately deepening my ability to lead through the transition to the Future of “X”– work, education – you fill in the blank.

Being a part of the growth story for both my nation and my family’s business is what matters most to me. My experiences have led to my strong attachment to home and family, and I feel a strong responsibility to develop a legacy for Brasil and for Mendonca Propriedades, our family real estate development firm.

In retrospect, growing up in Sao Paulo was an experience of tremendous exposure to both wealth and poverty. Through our family business I interacted often with both middle class people like my own family, and those who had trouble paying their rent. This was just life as I knew it, and the culture and vitality of the city was what I focused on as I enjoyed international cuisine and celebrated Carnaval every year. My mother and father enjoyed art and culture and often took us to museums and events. My experience of Sao Paulo and Brasil was one of excitement and color.

When I attended University in the United States I was exposed to the stark contrast between my colorful, tropical city and what life was like in the US. While I was accustomed to the visual contrast between rich and poor in Sao Paulo, Ithaca New York was a city where most people lived a similar life. When I hosted friends in my home in Brasil they were shocked by the favelas (slums) visible through my high rise apartment windows. I was able to see my city with new eyes, and I wanted to do something about it.

Brasil is poised to be the economic powerhouse of South America, and I want to be part of this development and be a force for greater economic equality. The new opportunities in Brasil should be available to everyone – and the key is both access to sanitary dwellings and education. Since college I have volunteered to spend a few weeks a year teaching soccer to children in favelas, along with tutoring. I also run a fundraising effort every year for education in Brasil and have encouraged many of my friends to join my volunteer vacations.

In the long-term I plan to orient my career around developing our family business to have both a for-profit and pro-bono element. As I assist my father in growing our development activities in Sao Paulo and other cities in Brasil I will also set up a program where our employees may donate their time to help non-profit development organizations build affordable housing for the poorest residents of our city.

The economic renaissance in Brasil must lead us both to stronger development and to help those who are less fortunate. I plan to develop this legacy both for the city I love and for my family. I hope to see my children take over our business someday, and I want them to be proud of what we have accomplished.

We all need energy; energy is the basis of modern life. For the last 150 years, petroleum products have formed that foundation. These diverse petroleum derivatives, ranging from gasoline to cosmetics, have supported our economy and improved our quality of life. However, I’m a firm believer that there is now a better way.

My father, a petroleum geologist, explored worldwide for oil and gas. We lived overseas for many years, and his career sparked my interest in the energy industry. As a teenager, I realized that traditional petroleum energy was not for me. I learned that oil and gas would eventually run out, and that new technically and economically viable energy sources needed to be found. This belief guided my pursuit of a career in renewable fuels, and I am driven to find cleaner, more efficient fuels.

In college, I studied biological engineering and finance. Learning biology was critical to understanding the building blocks of renewable fuels. Engineering trained me to analyze the issues, assemble key information, and solve complex problems. Accounting and finance built my comprehension of project economics, financial markets, and key drivers for successful energy companies.

After graduation, I joined the United States Biodiesel Board (USBB) and became immediately engrossed in all technical aspects of our biodiesel programs. Given my diverse background, I was also tasked with managing regulatory and development projects. Working for a non-profit trade association at the forefront of renewable fuels exposes me to the breadth of a new industry. This opportunity has helped me understand the direction of the renewable fuels industry and my future role in it, while confirming that an MBA will improve my ability to achieve positive results for the industry and society.

Attending Stanford will immerse me in a collaborative culture geared toward confronting the challenges of the world’s future energy needs. The university’s Global Climate and Energy Project is focused on the development of environmentally friendly global energy systems. Stanford students have created the Energy Crossroads group to consider new energy solutions. Grants by the Gates Foundation and Lawrence Kemp to Stanford’s Program on Food Security and the Environment have enabled faculty and students to evaluate the worldwide impact of biofuels production. Stanford’s reputation attracts leaders searching to merge technological breakthroughs with venture capital funding.

Post-MBA, I will return to the renewable fuels industry by working for a start-up feedstock company or a venture capital firm. Both career paths require a solid understanding of finance, marketing, and economics – skills that a Stanford MBA will strengthen. Both paths will also use the technical, management, and leadership skills I forged at USBB and honed at Stanford. I am confident I will use what I’ve learned so far, add new skills and knowledge through a Stanford MBA, and help bring cleaner energy resources to the world.

As the high-tech industry is increasingly global, it is important for today’s high-tech manager to understand international business issues. My background and goals align with the Stanford MBA program. As I explained in my first essay, I want an MBA program with a diverse student body. One of the most attractive things to me about the GSB program is that such diversity is emphasized and valued.

It is no secret that Stanford’s Bay Area location is ideal for my goals in the high-tech industry. Studying in the center of Silicon Valley will provide access to many learning opportunities (such as lecturers from that industry, case studies, working on projects for local companies, visits to such companies and more). The location can facilitate finding the right job for my talents and interests when I graduate.

While earning a general management degree will help me achieve my short-term goal of becoming a project manager, the fact that I can build my own personal program at Stanford will help me focus on my long-term goals as well. I am very interested in unique courses such as “Entrepreneurship and Venture Capital,” which relate tomy long-termgoal of becoming the CEO of my own company.

As a child I often traveled with my father to oversee our apartment buildings in Sao Paulo. We owned several small buildings in humble neighborhoods, and my father regularly performed maintenance himself. As the fortunes of the city improved, he was able to finance the development of a larger apartment building when I was in high school. This project was fascinating to me as I observed his meetings with bankers, contractors, and even a marketing consultant. The building was a success, and he has since developed several additional properties.

The interest in my family business led me to apply to the Cornell School of Hotel Administration. My aspiration was to learn about the hospitality business and work with my father to develop high end hotel properties to add to our real estate portfolio. While in school I learned a tremendous amount about US business, and was inspired to learn more afterwards by taking a job in management consulting immediately after graduation. My goal was to apply best practices from my experience with other companies to our family real estate firm.

After two years at BCG covering a variety of industries and focusing on operational efficiency, I moved back to Brasil and joined Mendonca Propriedades as our VP of Business Development. This is a new role and I work with my father, the CEO, and our CFO and COO to identify new areas of expansion for the business. Over the last year I have successfully sourced financing for our first hotel project. We will break ground next month.

Between Cornell and BCG, I have a strong foundation for my future goal to take over the family business and develop not only throughout Brasil but also in other South American countries. However, the last year of working in the family business has shown that I still have much to learn. I have been able to bring my knowledge of best practices in global business to inform my father and the other C-level executives, however, we need to hire a more professional team going forward and I need to develop my leadership and management skills to be an even more effective general manager of a rapidly growing and operationally complex organization. Stanford’s unparalleled leadership development, starting with Touchy Feely and extending into courses like Managing Groups and Teams as well as The Executive Challenge are directly related to my goals. I am excited to study with Professor James Patell, whose work establishing partnerships with Stanford and non-profits in developing countries inspires me. I know my experience at Stanford will position me to have a meaningful impact on both Mendonca Propriedades and Brasil.

I joined the United States Biodiesel Board (USBB) as a technical projects manager straight out of college. USBB had recently hired a consultant to bring financial discipline and project accountability to its independent project managers. Historically, our project managers were good at taking action, but poor at communicating deliverables and financial progress. As recommended by the consultant, USBB’s Operations team hired an IT firm to build a digital platform that could communicate project progress to ensure completion within budget. Unfortunately, our project managers preferred the freedom of the past and collectively blocked transition to the platform. I answered the challenge by using my leadership and collaborative skills to drive a solution that positively changed the way USBB operates.

Recognizing that a failure to implement the system would continue the cycle of incomplete projects and fiscal irresponsibility, I convinced Operations and the consultant that I could rally the program managers. As a young program manager, I commanded little influence over this freewheeling group. They perceived me as a tenderfoot, issuing directions with no real understanding of USBB’s workings. I approached the team as a respectful, technologically savvy co-worker who could assist in the transition. I hosted webinars, training our program managers and key contractors, and worked late, familiarizing the staff with the platform. I brought the consultant and managers together to share ideas about platform improvements. I even volunteered to manage others’ projects on the platform until they became comfortable using it. The transition went smoother than anticipated as the USBB staff rapidly grew comfortable with the communication platform. For the first time, project finances were under control, and now the platform is the backbone for USBB’s operations.

Project managers and Operations have thanked me for championing the platform, and the consultant highlighted my contributions to my boss. Recognizing and respecting the other side’s viewpoint is critical in working together to reach the best solution. This philosophy, coupled with my leadership skills, helped me pull USBB out of the digital Dark Ages.

When I was first hired as COO of Hobby Stop, a hobby supplies retailer with 50 employees and gross revenues of approximately $2.5M per year, our six-month-old flagship location was losing $35K per month. Because I had no prior operating or managerial experiences, I was quite apprehensive. I was given complete control over purchasing, marketing, payroll, and customer service, and I discovered that I have the ability to inspire and lead.

My first step was to rely on what I knew best – finance. Drawing on my experience as an investment banker, I identified the “low hanging fruit” through careful analysis of the stores’ financial statements. I developed two broad financial objectives: boost revenues by increasing store traffic and cut costs by reducing payroll, maintenance and merchandise expenditures. One of the first leadership lessons was that I couldn’t accomplish these goals by myself. I wanted to lead by example and inspire my employees by demonstrating that I was part of the team. So during the first few weeks, I rotated through the various jobs and learned the business from the ground up. I worked at the cashier’s station, cleaned the store, stocked the supply room, and composed ads for the newspaper. After my rotation through the operations, I took a leap of faith and promoted two young but motivated employees to be my assistant managers.

Another important lesson I learned about leadership was how crucial it is to earn my employees’ trust. Drawing from my experience on a management consulting assignment at Advent Games, I interviewed every employee and asked him or her the following four questions: “What is your role? What would you like to be doing? What can be improved? What do we do right that we shouldn’t change?” These one-on-one meetings encouraged a sense of ownership and signaled my willingness to listen and learn. By demonstrating an interest in every employee’s concerns and doing my best to accommodate them, I was able to earn their trust. At first, they were apprehensive. I collected the feedback, and I made concrete changes based on the suggestions I received: modifying the dress code, granting employees purchase discounts, and eliminating onerous operating policies.

Overall, I set expectations high with the Hobby Stop team and trusted that my employees could meet them. The most effective change I made was to focus my employees on common goals. I created employee incentives and rewards for key metrics like repeat customer purchases and inventory turns by category. I instituted new policies to improve customer service and the quality of the customer’s experience by designating specific employees to customer service issues while another group focused exclusively on sales. As a result, a customer-oriented culture developed, and I saw my employees bend over backwards to give the customer the most exceptional experience possible. The results were promising; we brought the flagship store to break even within three months.

SBC’s star-studded consultant team is unparalleled. Our clients benefit from current intelligence that we receive from the former MBA Admissions Officers from Harvard HBS, Stanford GSB and every elite business program in the US and Europe.  These MBA Admissions Officers have chosen to work exclusively with SBC.

Just two of the many superstars on the SBC team: Meet Erin , who was Assistant Director of MBA Admissions at Stanford’s Graduate School of Business (GSB) and Director of MBA Admissions at Berkeley’s Haas School of Business.

Meet Andrea , who served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years.

Tap into this inside knowledge for your MBA applications by requesting a consultation .

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Examples of Successful Diversity Statements

IMPORTANT NOTE: As of 2023, most law schools no longer ask for a “diversity statement,” instead opting for a broader category of essays that we are calling “experience/perspective essays” or “E/P essays.” You can read examples of successful E/P essays here .

We've been asked for examples of diversity statements many times; below are several great ones. It is important to note that diversity statements are truly optional, and not everyone should write one. Contrary to what you may have heard, it is not a missed opportunity to write more about yourself. In fact, we wrote a blog a few years ago on when you should write a diversity statement . We hope these examples are helpful!

Living in the bubble of suburban [City], my family was treated like a blemish on its pristine surface. A house with a black father and white mother, along with a handful of mixed kids, easily stood out in our predominantly white neighborhood. Though some families talked about us, and never to us, my father always reinforced the importance of our lineage and helped immerse me in our culture.

Our family comes from a small village in upper Egypt; its proximity to Sudan and prevalence of Nubian lifestyles created a melting pot of cultures that encapsulates my identity as a first-generation Muslim African American. Although kids made fun of my skin tone and practices, my father taught me to be proud to emphasize the African in being African American. My peers’ derogatory comments and terrorist jokes were so common I became desensitized to the insults. And though I spoke out against their hateful rhetoric, my words seemed only to bounce off the Kevlar vest that is ignorance. It wasn’t until years later, while working on an election campaign, that I found the solution.

A state representative had asked me to stand a few feet farther from the door than the typical distance of my white coworkers while canvassing door-to-door because my dark skin could scare off potential voters. In that moment, she treated me not like the seasoned campaign veteran I was, or even as a person, but as a liability. I pulled the campaign manager aside and talked to him about the representative’s crass comments; from that day forward I helped to advise the campaign on diversity and inclusion issues. Learning about these topics allowed our staff to understand the issues facing underrepresented members of the community, and thus allowed us to better represent the entire district.

That experience taught me the power of education in changing people’s perceptions and led me to use my positions as a platform for diversity issues. As a debater, I promoted racial and ethnic understanding in round by reading from Afro-pessimism or Afrocentricity to broaden my opponent’s perspective. While chief justice of the Student Government Supreme Court, I worked with the student president to create a proposal for a mandatory diversity and equity class that would later be presented to the Faculty Senate.

I am proud of my African background and black ancestry as it has given me the opportunity to shape the outlook of people I meet. Skin tone and religion do not justify malicious behavior, which is why I strive to educate as many people as possible to create a world more accepting of all identities.

I was raised by a single mother, but my home was filled with family. My mother, sister, and I shared a room with two twin-size beds. My aunts, uncles, five cousins, and grandparents shared the two remaining bedrooms. In total, there were thirteen people sharing a three-bedroom, one-bathroom home. For the children, the nonstop playtime and carefree memories mitigated the obstacles that came with our socioeconomic insufficiency. For me, our tight-knit family and living situation made it much easier to overcome the absence of my father.

My father represented many of the negative stereotypes that Mexican Americans and Mexican immigrants have to combat. He immigrated to the United States as a young adult and fell into a life of criminal activity during our city’s booming methamphetamine trade. His choices had an adverse impact on not only my family, but also our community at large. I was somewhat sheltered from learning too much about my father, but I knew enough to feel burdened with shame. In fact, that feeling was so strong that I became fixated on the goal of creating a life opposite to that which my father had built.

Pursuing a brighter future did not come without obstacles in my neighborhood and family. Rejecting the criminal element in our community required a deliberate choice to exclude myself from the majority and often made me feel left out. Many of my peers criticized me and called me stuck up or “white washed” because of the choices I made. My family fully supported my goals, but their own education levels and unfamiliarity with the college admission process restricted the amount of guidance they were able to provide. Counselors at my high school were overloaded by high dropout rates and unable to focus on college-bound students. It was the small acts of support and encouragement that ultimately got me to overcome my inhibitions and fears of the unknown and pursue a bachelor’s degree: a friend who told me what the SAT was, a teacher who explained the FAFSA and college deadlines. These processes seem basic to some, but can be overwhelming to a first-generation student to the point where it becomes easier to put it off or quit altogether.

I did not spend my entire youth in that overcrowded yet comforting home. Eventually, my mother remarried and we were able to move out of my grandparents’ house. But I still know what it is like to feel insecure about where you come from and what you lack—it is something I will carry with me throughout my life and career. My education and career goals have been shaped by my background, and I will continue to aim high despite the challenges that may come my way.

For as long as I can remember, I outwardly portrayed myself as a calm and controlled individual. It is a true reflection of my demeanor, but it is the complete opposite of what I have lived throughout my childhood and adolescence. When I was in fourth grade, my father admitted to me that he was addicted to crack. At the time I did not understand what crack addiction meant, but I was educated by his actions soon enough. Shortly after this confession, the family structure I knew and loved began to collapse. In addition to my family’s dissolution, the neighborhood we lived in is not a place where success stories are born or a location people would visit without important cause. My neighborhood could be described as a breeding ground for gangs, drugs, violence, and anarchy. One of the few bright spots of growing up in my neighborhood is the chemistry children had with one another by having similar troubles at home. It was not uncommon for my neighborhood friends to have a drug abusing parent, a single parent household, alcoholic parents, or experience domestic violence. Even though my father’s addiction clouded his judgment, both he and my mother always warned me about the dangers of our neighborhood. I was not allowed to cross the street without their supervision due to gang members on the corner selling drugs, and playing outside at night was dangerous due to occasional shootings. Growing up in a neighborhood like mine was a double edged sword; it was dangerous, but our common struggles made it easy to relate to one another.

Living with a drug addicted parent was full of uncertainty and confusion. There were many break-ins, but I always had a strange feeling about these break-ins because although valuables were stolen, certain sentimental items of value would remain untouched. I did not learn until much later in life that my father was the one stealing from us. Eventually my mother left my father and moved out in the beginning of my seventh grade year. My sister and I stayed with our father.

In winter the heating bills went unpaid and the temperature in the house would drop to the low forties. My sister and I would walk to the local laundromat at night and warm our blankets and pillows in the dryer in order to have heat through the night. Money for food was scarce, and my sister and I became accustomed to eating breakfast, lunch, and dinner out of vending machines on a budget of six dollars a day. Although this experience was mentally and physically damaging, it served as motivation for me to strive for a better life and made me never want to regress to that standard of living.

After about a year of living with my father, I began my eighth grade year at my mom’s new home in a different neighborhood. I was separated from my childhood friends for that year, but we reunited the next year as freshmen in high school. Things had changed in that year: the friends that I grew up with became the gang members that my parents warned me about as a child. Out of all of my childhood friends, I was the only one to go on to college, let alone finish high school. The toughest part of my transition to my mother’s new home was this shift away from my childhood friends. Living with the feeling of turning my back on them by cutting off communication with them during high school was an isolating experience. If teachers saw me with them, I would be categorized as a gang member, or worse, if other gang members noticed then they would try to attack me because they thought I was a rival. I tried to explain this to my friends but they could not understand and eventually the friendships grew cold.

During the end of my ninth grade year, I was still adjusting to my new life. Although I no longer physically lived in that neighborhood, I still felt like I was alone and was stuck in the same position. My closest friends, the ones I could relate to, were all on a downward spiral in life; at the same time, I could not relate to the students in my honors courses. Many were discussing vacation trips, showing off new clothes or getting a new car for their birthday when getting their driving permit. While some of my classmates were planning on taking family vacations to Disneyland, I was planning to visit my father who had been recently arrested and was serving jail time for robbery. Instead of having memories of helping my parents wash their car in the front yard or riding a bicycle on the sidewalk as a child, I remember seeing people get shot and killed in my neighborhood or seeing a pregnant woman smoking crack.

Sophomore year of high school proved to be the lowest and most humbling part of my life. I remember vividly the moment I found out that I lost my first two friends to gang violence. “V is dead and J is arrested.” Those words made my heart race as I learned J killed V over a drug deal. At the funeral I approached V’s mother and offered my condolences. In a traumatized voice, she whispered to me, “I wished you could have taken V away with you and saved my son.” I can still hear her voice today speaking those words, and the chills still make my bones shiver.

There was a lot of guilt in the weeks that followed; I felt like there was more I could have done to steer them in the right direction. I began to replay my childhood and explore my life direction and I decided a change was needed. All of my experiences up until that point started to serve as an inspiration to become better than where I started and continue to build myself into a stronger person. My natural disposition allows me to see the positive things in every situation, and I realize that no matter how dire the situation seems, it could be worse. Many people say that phrase not knowing what that worse actually is. But I know. Opportunities that have come my way are very much appreciated, and I intend to make the most of them. Knowing where I once was, I am confident in my accomplishments and hopeful for future generations as I start a new trend in my family and build a strong foundation. My childhood is not a weight that drags me down; instead it has become the strength to push through adversity when challenges arise.

My life was supposed to be simple. I wanted to make my parents happy, to give us the future they desired. Winning Quran memorization competitions, fasting, and praying daily: my religious beliefs guided me throughout my childhood. After the September 11th attacks festered resentment for Muslims across the nation, I faced religiously charged backlash in my public school; as a result, I transferred to an Islamic school where I hoped to blend in better. It was clear, though, that another difference would soon set me apart.

My new classmates were quick to point out my effeminate mannerisms that unintentionally flowed from the flicks of my wrist. I, following my natural inclinations, also didn’t consider the implications of knitting in lieu of building toy airplanes. As my sexuality blossomed and the homophobic rhetoric harshened, I wrestled with conflicting feelings of living authentically and living without fear. I questioned whether my religious beliefs could sustain what I knew to be true about myself. I couldn’t see a way through to safe ground.

As a result, comforted by its familiarity, I resigned to the security of the proverbial closet. Clothing myself with a wardrobe of feeble masculinity, I prayed my actions would become my sexuality. By denying my identity, I rejected a part of myself for the sake of my parents. In my head, I was a martyr, bravely sacrificing for the greater good of my family. In my heart, I was a heretic, terrified to openly challenge my religious dogma and familial values.

Over time, though, the need to live genuinely became too great to deny. Sitting in a mosque attending a traditional Pakistani wedding, my own future telescoped before me. As I observed the beaming couple, I realized I would one day face a similar choice. How could I look into the eyes of a woman and speak of love as if I felt it between us? Dejected, I finally understood that what some call the closet felt more like a coffin. What once felt familiar was now incompatible.

Professing my queer identity to my parents swelled our home with such a rage that our relationship fragmented in an instant. They believed homosexuality was incompatible with Islam, and reparative therapy was the only cure for my dis-orientation. They kicked me out of the house and, with no place to stay, I happened to find a Buddhist abbey with a room to rent.

My struggle to reconcile religion and sexuality had left me ambivalent towards religious practice. So, initially, the abbey was only a place to sleep: a momentary reprieve from school and three jobs. Yet, the ringing bells and chanting monks, which now replaced my alarm clock, slowly tugged on my inquisitive nature.

Using my experience as a guide, I studied Buddhism from a neutral lens. As I began to explore the subtle boundaries of cultural practice and religious dogma, I recognized how unadulterated doctrine is assimilated into deeper cultural undertones. Just as some pervert scriptures of the Quran to promote acts of terrorism, others craft its teachings to legitimize homosexual prejudice. My spiritual introspection has galvanized my Islamic understanding: I am a Queer Muslim. I reclaim my faith with a broader interpretation of the Quran – one that advocates inclusion. Through self-reflection, analysis, and contemplation, the fabric of my identity evolves.

In America, the Queer community continues to face prejudice. Yet, in Pakistani society we struggle with blatant persecution. In coming out to my mother, I remember the disgust emanating from her curled lips and grimace. At the time, I took it as a clear sign: believing in Islam had failed me. Today, I am able to use this foreboding memory to fuel new purpose in my advocacy work. My parents still struggle with my coming out, but by shifting the paradigm from myself to empowering my Queer Muslim community, I hope to serve others who endure a similar experience.

As a child, I never found it odd that my parents were immigrants, spoke English with heavy accents, and were only minimally educated. My mother arrived in the United States from the Dominican Republic at a young age, and although she was unfamiliar with the language, she made a fervent effort to forge a new and better life for herself. My father arrived to the U.S., from Ghana, under similar pretenses and worked hard to take advantage of the plethora of opportunities he found here. With their heavily accented English and menial jobs, my parents fostered an environment of love and support that allowed me to construct an identity that truly reflects the social, economic, and ethnic histories that have formed me. Because they were new to the area and struggling financially, my parents decided to settle in the most affordable area they could find, the South Bronx. The South Bronx is everything the media portrays it to be; dangerous, destitute and adverse. Nevertheless, it is still home, and as much as I have resisted it, growing up in the South Bronx has also had an undeniable impact on me.

As a college freshman, the many layers of my diversity unfolded in an inharmonious manner. It took me some time to integrate my experiences as a first-generation Latino and African American and a South Bronx native. I did not find many other students who shared my background when I began my undergraduate studies at the College of the Holy Cross. Along with standing out as one of the few persons of color, I also was an outlier socioeconomically. I soon began to feel inferior about my life and background. I avoided conversations that involved my home life and began wishing for another. I longed for affluent, American parents with professional careers. I desired the lavish home in the serene neighborhood or the summerhouse in Martha's Vineyard; I wanted to live the lives of the other Holy Cross students. Soon these longings festered into embarrassment towards my parents. I silently accused them of being lazy, choosing to be uneducated and thus forcing us to live in the South Bronx. I essentially blamed them for making me different in every possible sense.

Over time, I began to grasp that although I had a different racial and socioeconomic background than the majority of my classmates, these differences were not negative or adverse. My distinct experiences allowed me to stand out from many other students at my college; these experiences became sources of pride and strength. My background brought a fresh voice to the classroom setting, something that my professors greatly valued. As I fostered my perspective, I learned to develop and utilize this voice by speaking up and adding my diverse experiences to class discussions. I identified with the experiences of authors like Junot Diaz and Esmeralda Santiago, who both lived in impoverished ghettos and faced the difficulties of having immigrant parents unaccustomed to the American way of life. I frequently contributed to discussions examining the social and academic difficulties Black students face on predominantly White college campuses. I began to understand that I needed to embrace my diversity rather than suppress it. Consequently, I began to value my multifaceted identity and came to trust in the significance of my diversity.

As I embark on a legal education, my experiences, not just as a person of color, but as a biracial and bicultural son of low income African and Latino immigrants, can help me contribute to the law school environment as well as the legal field. Diversity of thought and perspective are paramount in the study of law, and my unique voice can serve as an asset, allowing me to represent and bring forth the experiences of those who may not have a platform from which to do so.

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Reflection of Consultancy Project Essay

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Description of events, evaluation and analysis, conclusion and action plan, reference list.

This document has been created to acknowledge the completion of the project, which focused on brand development opportunities and alternative market strategies for the national banjo manufacturing company. The project specifically targeted its subsidiary. It is a premium quality British manufacturer. Its brand name is known as the ‘The Shackleton Brand.

Following a brief summary of the company and its key strategic objectives, we presented the findings on the current consumer expectations and potential customer groups in the ‘Market Survey Results’. Short term, medium term and long term goals were presented with the support of ‘The Future Timeline’ and ‘The Model of Strategic Growth’ for ‘The Shackleton Brand’. I applied the Customers Focus and Innovation Module when I used the 7P’s for marketing.

It was the main part my allotment in the project with regard to ‘The Shackleton Brand’ development. My contributions to the team included developing possible brand images and slogans for the company. I used the two modules that I took in the MBA, which include the Brand Now Module and the Consumer Brand Module.

Theoretically, the concept of reflection was initially proposed by John Dewey when presented an approach of thinking about the experiences one has undergone in practice. According to Dewey (Redmond 2003, p. 9), the process of reflection is able to make an individual understand the reasons and causes behind the outcomes that were once considered unclear and unsettled.

Dewey held that the higher-order practice could be achieved by integrating theoretical ideas with observations derived from experience. The model of reflection was built from the accumulation of thought emerging from several authors. The concept of reflection was developed further through Mezirow’s seven levels of critical reflection.

Mezirow’s seven steps start with the creation of awareness about what is happening and conducted through observation (Redmond 2003, p. 16). It is followed by feelings about what one perceives in the occurrences of taking action. The third step is evaluating whether the feelings and perceptions are objectively aligned with reality.

The fourth step involves evaluating the usefulness of values associated with different perceptions of the experience. The first four levels deal with consciousness of action, outcomes, and feelings. From the fifth to the seventh level, they deal with aligning the concepts used in learning with the understanding of outcomes.

Redmond (2003, p. 16) refers to the process as meta-learning. In the fifth level, the learner judges the adequacy of the explanations and values found in the fourth level. In the sixth level, the learner assesses how he has used intuition in the areas that provide inadequate information.

In the seventh level, the learner identifies the influence of cultural, psychological, and social pressures on his/her judgment (Redmond 2003, p. 17). The process helps the learner to judge the objectivity of his/her judgment. The concept of reflection has also been developed through the works of other authors such as Freire, Brookfield, Habernas, and Schön. Most of the steps involved in the reflection process are repeated by different authors.

Brookfield has outlined five levels that cover the seven levels described by Mezirow (Redmond 2003, p. 21). Schön’s process of reflective practice describes six levels of carrying out the reflection process (Redmond 2003, p. 37). There is a higher form of similarity of the steps outlined by different authors.

I feel that identifying the surprise result is important because it is the essence of experience. Schön’s reflection process highlights the need to identify the surprise result (Redmond 2003, p. 37). That which does not align itself with theory should be studied repeatedly to find ways of developing a strategy on how to respond to it when it occurs another time.

Schön’s fifth step involves inventing a strategy that will help the practitioner to deal with the surprise outcome if it happens again. In the sixth step, known as reflective practice, the practitioner tries out the new strategy (Redmond 2003, p. 37). I feel that Schön’s process offers the learner an opportunity to find out whether outcomes match theoretical models.

Whether they match or not, they offer the learner an opportunity to form a strategy to deal with similar situations in the real business environment. According to Schön (Redmond 2003, p. 34), a learner was supposed to learn by working side by side with the practitioner and reflecting on his/her experiences. In the case of modern learning, most of the learning process occurs in the classroom in the form of theoretical models that simplify evaluations.

I consider a case like this one important in developing a strategy to deal with a real business consultancy process. I find that the Gibbs’ Reflective Cycle is simplistic in understanding the stages that a learner undergoes in the reflective process. It was developed by Graham Gibbs in 1988 (Moon 2013, p. 73). It is considered an extension from David Kolb’s four stages of carrying out the reflection process created in 1984.

I noted that some of the stages outlined in the Gibbs’ Reflective Cycle are similar to the ones described by the other authors. Gibbs discussed six stages that simplify the reflection process for the learner. In this paper, I have used the Gibbs’ Reflective Cycle as a requirement as well as for its simplicity.

I have also tried to align the stages I underwent in completing the project to the Fisher’s Transition Curve. Fisher’s Transition Curve was first presented to the 10 th International Personal Construct Congress held in Berlin, in 1999 (Amory 2011, p. 277). I found out that Fisher’s Curve is appropriate to match my feelings with theory at different stages of the project.

It is effective, especially when trying to do something for the first time. I experienced anxiety because I considered the national banjo manufacturing company a large client. Probably, it has received better reports from more experienced consultants than us. The feelings changed after meeting the client because they expressed that they had great expectation on our findings and recommendations.

They did not perceive us as inexperienced rather than a group that can offer new findings and recommendations. In carrying out the market survey, I experienced the feeling of a threat. My knowledge was that the market survey requires a lot of resources in terms of statistical skills and funds.

For a more complicated study, we would have needed to reach a certain level of respondents to be considered of statistical significance. My stage of gradual acceptance occurred when we decided to work out with data that we were able to collect. I felt that every voice derived from the customer matters, even if it is not geographically distributed. It may turn out to be a reflection on most areas. I will have the ‘moving forward’ feeling in case I am required to complete a similar project.

One of the important events was project planning. The team agreed to document a considerable amount of words every week to avoid the problem of lateness in completing and submitting the report. The final compilation of the report was made from the pieces of material that were created during the previous weeks.

Another advantage of documenting pieces in the week in which they occur is that memories are clearer when they are documented in a period not longer from the occurrence of the events. However, reflection requires someone to take time away from the events. The combination of the two considerations helped us to have facts the way they had happened as well as allowing us time to separate from events in order to carry out an objective reflection of outcomes and expectations.

In recognizing the strengths and weaknesses of our team members, we Z accepted the role of assisting Daisy. Daisy had the problem of creating her part of the report. Z revised all of Daisy’s part in depth with regard to the language problem. Daisy had a weakness in expressing her thoughts.

In this part, I realized that project planning and recognizing constraints to project completion are essential for a successful project completion. I consider the project successful because it was completed within the schedule, the quality was verified as good, and the cost was minimal.

The main event in the project was the market survey, which we conducted in the city centre. I learnt how to approach people, who I was meeting for the first time. There were two options which we could have used to form groups for the survey.

In one, we could have divided ourselves into two groups and go to different areas of the city. In the other option, we could have worked as a single group and choose different spots in the city at different times of the day. In these approaches, we wanted to increase the number of people who accepted to become respondents to our survey.

Increasing the size of a group increases credibility, but it reduces the speed of conducting the survey. In order to balance the trade-off between credibility and speed of completion, we choose to conduct the survey as two groups in different parts of the city at different times of the day.

I realized that there was a challenge in this event when a considerable number of people refused to take part in the survey as respondents. A good introduction with a new respondent increased the chance of conducting a good survey. I resolved to encourage the team to recognize that the market survey is the most important part of our project.

I made them understand that different people have different reasons for refusing to be interviewed or to fill-in a questionnaire. They could be in a hurry. Others could perceive that the questionnaire is too long for their valuable time. We had to review reasons on why people could refuse to be interviewed. We resolved to consider the fraction of the sample that accepted to be our respondents.

We considered the data collection process a success provided that those who accepted were a good fraction of the total number of those who were requested. The team tried to do this task perfectly by asking more than 1000 people in the market using the face to face data collection method. Each member on the team asked more than 200 people. The team got favorable responses from around 200 people. Data from more than 160 respondents were valuable to the project.

In solving the challenge, we had to put ourselves in the shoes of the consumer and to answer how the survey would be important to the consumer. The first thing after introducing ourselves to the consumer is that they ask themselves how the survey will be beneficial to them. We had to develop a favorable response to the question to increase the number of people accepting to take part in the survey.

We used a common response where we replied that the company was seeking to increase the standards of customer service and its product based on the views of the consumer. The consumer usually asks the question internally. As a result, it is necessary to give out the benefits of the survey to the consumer immediately after the introduction without expecting them to ask the question aloud.

When we went to the streets to find out about the popularity of the brand, we realized that we had to recognize the target market. In other words, we could obtain a skewed result if we targeted a group different from the brand’s market niche.

Our best strategy was to seek potential customer areas, such as streets aligned with pubs, studios, and other entertainment-related spots. We also sought the opinion of the general public to enable us to find out if there was a difference in perception between the sophisticated customers, who are more informed about musical instruments, and those who rely on general knowledge.

I felt anxious as we started because I had to learn that people will respond differently to the same situation based on their interpersonal skills, knowledge, experience, and social and cultural background. One of my experiences is to try and understand what makes team members act differently to the same situation. I formed an opinion of working in a team.

I have to accept that my ideas are not always superior. I have come to understand that I have a superior perception of my own abilities. I also learnt my nervousness when we conducted the market survey. I realized that my weaknesses in some areas were being reinforced by the strength of others in the field.

I believed my analysis skills were superior. I came to realize that as a team sometimes you have to allow the other team members’ idea to be tried out, even when you think you have better ideas. Members democratically agreed on the best approaches and ideas. In the market survey, I felt that we had inadequate resources to carry out a meaningful survey.

Our numbers as a group were few and we did not have the ability to carry out interviews to cover a large geographical area. I knew that if the data had to be tested statistically there was needed to find out the influence of demographic factors that affect consumer behavior such as age, and consumer sophistication.

A more complicated form of survey should seek to analyze the individual and environmental determinants of consumer decision-making as discussed in the Consumer Brand Behaviour Module. The consideration of carrying out a survey that accurately captures the determinants of consumer decision-making appeared very extensive to me before we started planning for the survey.

I felt relieved when the group resolved to base the study of a few factors. The effect of working as groups during data collection helped me to reduce the anxiety of approaching people who are not known to me. As a marketer and a student in the business field, I felt that I must get used to approaching new people by controlling my anxiety.

I believe that the entire team had a good experience with the market survey, which was the main part of our project. It was a good opportunity to improve our interpersonal skills by interacting with other people directly. Conducting the survey gave us useful experience in dealing with customers in the future.

The market survey also contributed to establishing a good project environment, as the experience helped us to understand the situation better. It enabled us to develop better relationships in the team and to understand the customer. I advised Daisy to ensure that the company’s future value chain was clearly presented in the final report. I also supported Linz by editing the work after completing the design.

I felt that as a team we had to succeed by supporting each other. There was the need to create balance to avoid covering tasks that were assigned to others. However, we needed to complement each other with our strengths in areas of our weakness. Beyazit was very supportive and contributed numerous creative ideas to the project team.

I was actually a little worried about him at the beginning of the project because of my previous experience with him in another project. Later, I realized that Z is a hardworking person to have as a team member. I am certain that he was not the problem in the previous project. He supported the team by coordinating meetings with the client and the mentor.

He also did a very good job of revising the entire report in a short amount of time. It felt good to acknowledge the good work that every member of the team contributed towards the successful completion of the project. Acknowledgments should follow the completion of every task that forms part of the whole project. Members needed encouragement on a daily basis.

Daisy made a good contribution to the team, despite having communication problems. She came up with several good ideas for the project team, such as the CSR and value chain components. The most important thing was that she was very considerate to everyone. I believe that she did her best to produce good work for the team. In return, the team accepted her and was generally happy with her efforts.

Si Lin was the most creative member of the team. She is a hard-working person and has a good personality that makes you want to work with her again. She provided the project with good branding ideas, which was the main part of our project. I also really appreciated her efforts in designing the whole report.

I regard her as the main individual who helped us deliver a high-quality work to the client. With regard to my experience on the project, it was a good opportunity to improve my skills in working as a team and with different cultures. In addition, I improved my time management skills by respecting the other team members’ time and completing the work on time.

I also supported the team by contributing creative ideas; for example, I gave Z an idea for the Product Life Cycle Model. From it, he was able to draw the continuous life cycle by providing new versions of the product. I believed that everyone on the team had different capabilities and that each individual on the team needed to put in the same amount of effort into the project.

Based on that view, I think that everyone on the team should receive the same recognition because the best project outcome was actually the result of a well-coordinated teamwork. In analyzing separate parts of the project, I will start by a reflection on the market strategy that we provided for the client. We used the competitive advantage theory, where we examined whether the firm could pursue a low-cost advantage, differentiation advantage, or combinations of low-cost and differentiation.

The combinations commonly form the five generic competitive strategies. The low-cost strategy and the differentiation strategy are evaluated in line with the value chain analysis. The firm offers superior products and it was appropriate to recommend ‘differentiation with low-cost advantage’ as a long-term competitive strategy.

Our first process was to check if the brand has applied the concepts discussed in theory. Most managers are aware of the theoretical concepts and may apply them. However, they need to be reconsidered from time to time for the firm to incorporate best practices that are emerging in the industry. Some of the best practices may emerge from a different industry or sector.

For example, in the automotive industry, Toyota emerged with a reduced setup time and reduced inventory that enabled it to gain a ‘differentiated low-cost’ competitive advantage. The JIT system has been adopted by firms that are not found in the automotive industry. Our first step was to investigate whether all relevant best practices have been applied.

There were areas where the firm left out a best practice because it sought to control costs. In such areas, we weighed and evaluated the impact of the decision to the customers and the subsidiary’s revenue. When we looked at differentiation, the brand has done a good job by allowing customized banjos. For example, the banjos can be made available in different colors and varieties, such as the Banjitar.

It also offered products that supported its core business, such as The Shackleton’s mugs, sweaters, and beer. We suggested that the brand could subsidize some of the supporting products that appear as an alternative to promotions. A product such as a sweater would appear closer to the people when worn by someone in a group or a crowd.

It would stay longer in the minds of the people who see it than a television advert. However, it would reach fewer people. Support products have to be identified with a distinction of quality and be relatively low-priced. At that point, it was important to estimate the effectiveness of the product differentiation strategy used by the brand. I recognized diagnosis as a part of the consultancy process.

The Product Life Cycle Model enabled us to identify whether the brand should expect a high growth rate in sales or a reduction. The brand follows the organic growth model. An expected reduction would mean that the brand needs to re-energize, which can be done by reducing production costs to lower product prices.

It may also mean stopping the production of non-essential products and focusing on those that generate considerable amount of revenue. In choosing products to focus on, the brand should choose products that offer a competitive advantage to the brand. The banjo product life cannot be considered a mature product, even though it has stayed on the market for a long time.

A mature product should expect a decline in sales after a period of great popularity. I felt that the ‘The Shackleton Brand’ had not reached its period of great popularity and increased profitability, which invites new entrants and intense rivalry from other firms.

In the brand development, I realized that the brand is mainly recognized for its quality products supported with a several years of warranty for customers. They are also recognized for being British-made products. We asked ourselves about the perception that the brand wanted to last longer in the mind of the customer.

As described in the Enterprise Cultural Heritage theory, a better approach is to choose what the customers selected as the most outstanding factor in The Shackleton’s banjo products. We had already listed several factors that we thought were outstanding, such as being British-made. We knew customers could pay a premium price for banjos manufactured in the UK rather than those from emerging economies that rely on low labor cost.

Another aspect is their durability, which is part of their guaranteed quality. We had to list several factors and leave out an open point for any other factor that the customer feels is outstanding about The Shackleton’s banjos. When we looked at the 7Ps of marketing, we realized that the brand had done well with the product, price, people, process, and place.

However, firms cannot remain static on price because competitors always try to reduce the price. It is also the most visible part of gaining a competitive advantage. The brand could increase visibility by enhancing its physical evidence. It could partner with firms in the entertainment industry to feature in the most elegant entertainment scenes in the country. People are likely to associate elegance with the highest standard of quality.

I recognized value chain analysis as an important tool in identifying areas for improvement that may provide the brand with a competitive advantage. In general, models enabled us to make a quick assessment of the situation. We were left with adequate time to focus on creative developments because the models had enabled us to sort out potential areas of weaknesses in a short time.

We also made use of the consultancy process. Our strategy was to highlight alternatives and allow the managers of the brand select the best options. In areas where they had applied similar alternatives, we had to go back to investigate and assess their effectiveness to the brand. The consultancy process requires that we leave the client with the ability to continue without us, but also creates space for our future involvement if the need arises.

From the experience, I realized that people have different capabilities. Working together as a team, it was necessary to identify the strengths and weaknesses of individual members early to use it for the benefit of the team. It would have been a bad experience if we were to give a team member with a weak statistical background the role of leading the market survey.

We needed one of us to guide us in designing the questionnaire and what to look for in the answers that we collected. Daisy was appreciated, despite having a weakness in communication, because she had areas that she performed well. I realize that a team can perform better when members are able to align themselves with their strengths in each task.

For example, Daisy would have a problem with interviewing an individual with great language capabilities. On the other hand, she provided great ideas that helped the group in deciding what to look for in the survey. I have learnt that what actually matters is the team members’ genuine efforts in making the team successful.

I learnt that I should not use prejudgment in my perception about my team members. In the future, I will treat each task as a separate challenge to reconsider the strengths and weaknesses of team members. For example, my previous experience with Beyazit made me to consider him as a point of weakness in the team.

The perception changed once we started carrying out different tasks and assigning each other sections of the new project for leadership. I felt anxious when we started collecting data in the survey, but the presence of team members assured me that my weaknesses are covered. It helped me to feel confident in approaching new respondents.

The most important point is managing differences in personality and abilities for the greater good of team performance. In the market survey, I realized that statistics is an important topic in business similar to other subjects. I have always overlooked statistics in business studies, as a student.

I need to do more by myself to increase my abilities in applying statistical tools to collect meaningful data. Some of the data collected may not reflect the population because the data collection method is not statistical. Usually, I expect a survey to use more resources than we employed. The most important resource is statistical skills.

I have realized that models present a simpler way of assessing the brand strengths, weakness, opportunities, and threats. However, models are easily imitated by rivals. As part of the team, I felt that systemic thinking may be one of the tools for us to use in developing recommendations.

It is possible to emerge with something new that may make the brand the industry leader in something uniquely applied. I also realized that using models sometimes give an indication that everything has been done in the right manner. In that case, I should look at what can be continuously improved over time. Continuous improvement provides a way of gaining competitive advantage by making small improvements that gradually accumulate into a greater advantage.

Another alternative that I will start with as a consultant is benchmarking. I will check what competitors are doing that makes them succeed. If they are weaker, it will be effective to understand how they do it, so that I can tell my client to avoid taking a similar approach. Beating rivals first requires that you reach the benchmark, before you seek to exceed that which is already in practice by others.

The challenge found in benchmarking is that detailed information about competitors is usually inaccessible. It creates a need to imagine the linkage between what can be seen and what cannot be accessed. In the future, I will need to make estimates and probable alternatives that competitors have been using in areas that they have excelled. I will also need to identify what makes others fail in the industry.

Sometimes firms have a customer focus mentality, but they fail to recognize that one of the 7Ps refers to its employees. Motivating employees works for the good of the customer. In a rapidly changing business environment, competitors quickly adopt the best practices.

Satisfying the customer does not end only what they can be seen. As a consultant, I should seek to identify the latent need of the customer. It is described as something that the customer would want done, but they think it is not achievable at the time. Surpassing the customers’ expectation has become the new form of customer satisfaction.

A better alternative to assessing our project is that it should be rated against the work done by a consultant for the same brand. Expert judgment on our work is necessary because clients may have less technical knowledge or are more demanding.

We could be assessed more strictly against a benchmark set by an existing consultant without realizing that we employed different levels of resources. In making recommendations, I realized that the client will be interested in our alternatives only if they do not increase his cost or when they actually reduce his costs.

If they reduce his costs, they have to be those which will not compromise employee satisfaction and customer satisfaction. Sometimes customer satisfaction is based on a trade-off between the quality and the price. More differentiation helps to satisfy customers with different perceptions and expectations about quality and the price. Some care only about functionality at a lower price.

Others are willing to pay a premium price for customized products. As a consultant, I need to identify who the firm targets by its product in order to carry out a good analysis and make effective recommendations. Sometimes, the firm can increase its revenues by expanding the target groups.

Amory, D 2011, Essential knowledge for personal coaches , Lulu Press, Raleigh.

Moon, J 2013, Reflection in learning and professional development: theory and practice , Routledge, New York.

Redmond, B 2003, Reflection in action: developing reflective practice in health and social services , Ashgate Publishing, Burlington.

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